Full text of "Catalog of Copyright Entries, Third Series. Part 11B: Commercial Prints and Labels Jan-Dec 1957: Vol 11 No 1-2"

See other formats

re ee tn 
+. 


~ 


A 
a 
" ca 
A 


S teetieeatind a a ———. 
in — — ——— _ 
A ae 
me re re oe ree 
eee ee ee 
ee eee ee ee 
a ee eee 
eS ee es 
ee we ee ee ~ eng 
owe ee ee ~ 
_ —— --<~ ~ 
- —_ “~ -- ee _— 
oe Oe Or owe —_— 
ee ee ee 


! f wa a a 
Rae Ag? 
t cy, > Cie 1 


ai! 


| 


ee se <1 Ra Re >, 


5 a er a ee = 


CATALOG OF COPYRIGHT ENTRIES 


Third Series 


VOLUME 11, PART 11B, NUMBER 1 


Commercial Prints and Labels 


JANUARY-JUNE 


1957 


COPYRIGHT OFFICE 
THE LIBRARY OF CONGRESS 
WASHINGTON : 1957 


CATALOG OF COPYRIGHT ENTRIES 


Third Series 


CATALOG OF COPYRIGHT ENTRIES 


Third Series 


VOLUME 11, PART 11B, NUMBER 1 


Commercial Prints and Labels 


JANUARY-JUNE 


1957 


Preface 


The CATOLOG OF COPYRIGHT ENTRIES is 
published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: “The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration.” 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17. The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of said 
Title 17, or, in the case of published three-dimen- 
sional works of art, there has been compliance with 
section 13 of said Title 17, which provides for the 
deposit of identifying reproductions in lieu of the 
work itself. Foreign works, two copies of which 


were deposited with a catalog card and application 
for registration under the waiver-of-fee provision 
in section 215 of Title 17 of the United States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges- 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 
Pe ADR LOr 


Table of Organization 


Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for the purposes 
of statistical analysis. A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-fee provision. 
The symbol R does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded in a separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 


registered. Some parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the part. 


Price per 


semiannual 


Part 1 Booxs AND PAMPHLETS, INCLUDING SERIALS AND 


CoNTRIBUTIONS TO PERIODICALS 


A Books 
AF Books in foreign languages published abroad 
AI Books in the English language first published 
abroad 
BB Contributions to periodicals 
R Renewal registrations 
PART 2: PERIODICATS.. £9 BA as yeh? a ts See: 
B Periodicals 
BF Periodicals in foreign languages published abroad 
BI _ Periodicals in the English language first published 
abroad 
R Renewal registrations 
Parts 3-4 DRAMAS AND Works PREPARED FOR ORAL 
ETIVER ES ra AER trie ek as 
C Lectures and other works prepared for oral 
delivery 
DF Dramatic and dramatico-musical works published 
abroad 
DP Published dramatic and dramatico-musical works 
DU Unpublished dramatic and dramatico-musical 
works 
R___ Renewal registrations 
PART OUMUSIC peter 2) Cae oo TS Far 
EF Musical compositions published abroad 
EP Musical compositions published in the United 
States 
EU Unpublished Music 
R Renewal registrations 


issue 


1. 00 


3. 50 


vi 


Part 6 Maps AND ATLASES 


F 
R 


Price per 


= } 
semiannual 


Maps 
Renewal registrations 


Parts 7-11A Worxs or Art, REPRODUCTIONS OF 
Works or Art, SCIENTIFIC AND TECHNICAL Draw- 
INGs, PHOTOGRAPHIC Works, PrinTs AND PICTORIAL 


ILzUSTRATIONSS <5. a. ee a 

GP Published works of art and designs for works 
of art 

GU Unpublished works of art and designs for works 
of art 

H Reproductions of works of art published in the 
United States 

HF Reproductions of works of art published abroad 

IP Published drawings or plastic works of a scientific 
or technical character 

IU Unpublished drawings or plastic works of a 
scientific or technical character 

JP Published photographs 

JU Unpublished photographs 

K Prints and pictorial illustrations published in the 
United States 

KF Prints and pictorial illustrations published 
abroad 

R Renewal registrations 

Part 11B CommerciAt Prints AND LABELS... .. . 
KK Commercial prints and labels 
R_ Renewal registrations 
Parts 12-13 Morton Pictures AND FILMSTRIPS. . . . 
LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 


MP Published motion pictures other than photo- 


plays 


MU Unpublished motion pictures other than photo- 


R 


plays 
Renewal registrations 


1.00 


1.00 | 


. 50 | 


TABLE OF CONTENTS 


Page 
Currentilpeaisationss3.4 5. re Fash: a: wTES: Flee. 1 
renew apIneOISUEATIONS: ¢ toe!) loki, 46. 2 ny been doo cuey!'y eaten 95 


INTRODUCTION 


PART 11B lists prints and labels, published in 
connection with the sale or advertisement of articles 
of merchandise or of services, which were registered 
in Class K under the symbol KK. 


Arrangement is alphabetical under the name of the 
copyright claimant. Each work is described in a 
main entry which includes information pertinent to 
the copyright claim. References lead from the names 
of joint claimants and authors and from variant forms 
of names. Works for which the subsisting copyright 
has been renewed are listed separately in the Re- 
newal Registrations section. The copyright symbol 
© tollowing the name under which the entry is listed 
signifies that the form of name used is that appearing 
on the application as claimant. The name is not 
repeated following the copyright symbol © in the 
entry proper unless it is necessary to record addi- 
tional information from the application not included 
in the heading; e. g.: 

DILLON CREAMERY. © 
Double Dip. © 28Jan57; KK123663. 


CRAFTOOL CO. 
Doodle page of the month. © Craftool Pub. 
Co. t.a. Craftool Co.; 4Jan57; KK122187. 
Each main entry for currently registered works 
includes, in addition to the name under which it is 
filed, the following items of information if available 
and applicable: 

1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the work 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to registra- 
tions which appeared in a newspaper or 
periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 


Vil 


5) Names of authors given in the application 
which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 
made for hire, if so named in the application, 
together with the name of the employees 
when given. 

7) Copyright symbol ©). 

8) Name of the copyright claimant when it is 
necessary to record information given in the 
application which is not included in the 
heading. 

9) Date of publication as given in the application. 

10) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant’s name or the date of publication, the data 
from the application are given first, followed by the 
phrase “in notice” and the data given in the work; 
e. g.: © Richard Roe & Co.; 8Jan57 (in notice: 
1956); KK113000. 

For renewal registrations, the main entry includes, 
in addition to the name under which it is filed, the 
following items of information if available and 
applicable: 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by a 
statement in parentheses, usually in ab 
breviated form, giving the basis of the 
renewal claim as supplied by the claimant, 
e. g., “John Doe & Co. (P)” indicates that 
renewal of copyright is claimed by John 
Doe & Co. as proprietor. 

6) Date of receipt of the renewal application or 
the fee, whichever is later. 

7) Renewal registration number. 


ABBREVIATIONS AND SYMBOLS 


The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 


aKa —also known as 
appl. —application 

© —copyright symbol 
d.b.a. —doing business as 


NM 


—new matter 


(Ds —page, pages 

(P) —proprietor of a commercial print or 
label 

pseud. —pseudonym 

pub. —published, publishing 

rev. —revised 

trae —trading as 


v., vol., vols. volume, volumes 


COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 
January—June 1957 


4511 
20 


Commercial prints and labels 


Renewals 


These figures represent the number of registrations 
for commercial prints and labels for January—June 


Vill 


1957, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 


COMMERCIAL PRINTS AND LABELS 


CURRENT REGISTRATIONS 


A list of prints and labels published in connection with the sale or advertise- 
ment of articles of merchandise or of services, registered during the period 
covered by this issue. Arrangement is alphabetical under the name of the 

References fromthe names of joint claimants and authors 
and from variant forms of names are interfiled. 


copyright claimant. 


A 


AA WIRE PRODUCTS CO. © 

Blok-Lok and the new Econo-Lok. 
Econo-Lok builds stronger walls 
at lower cost. (Data sheet no.1) 
(In Masonry building, Jan. 1957, 
p.59) © 7Jan57; KK125551. 

Blok-Lok and the new Econo-Lok. 
Flush welded Blok-Lok controls 
these cracks in masonry walls. 
(Data sheet no.2) (In Masonry 
building, Feb. 1957, p.27) 
© 1Peb57; KK125553. 

Blok-Lok and the new Econo-Lok; 
prefabricated corner and partition 
ties. (Data sheet no.3) (In 
Masonry building, Mar. 1957, p.77) 
© 6Mar57; KK125554. 

Blok-Lok for masonry walls; flush 
weld. (In Concrete, Jan. 1957, 
p.55) © 15Jan57; KK125552. 

Blok-Lok for masonry walls; flush- 
welded at cross ties ... (In 
Concrete, Apr. 1957, p.51) 
© 10Apr57; KK125555. 

Cavity wall data sheet. New, Econo 
Cavity-Lok; Cavity-Lok Senior. 

In The Concrete manufacturer 
Pit & quarry), May 1956, p.318) 
© 12May56; KK125549. 

Quality guaranteed masonry rein- 
forcing for solid walls. Econo- 
Lok; Blok-Lok. (In Masonry 
building, May 1956, p.69) 
© 15May56; KK125550. 

Today's better building calls for 
AA wire masonry reinforcing; 
new Econo Cavity-Lok. (In Mason 
contractors handbook, 1956, p.10) 
© 16Aug56; KK125736. 


A-B-A HEARING SERVICE J 
Hear with A-B-A; forward is the move 
to always better aids, © Holrick 
James Miller, sole owner A-B=A 
Hearing Service; 6Jan57; KK122383. 


A-MP, INC. SEE Amp, Inc. 


ABBOTT LABORATORIES, © 

All this ... combined, with equal 
therapeutic potency, in Daya- 
mineral filmtab. Appl. author: 
Thomas S. Bird. © ibPebs75 
KK123454. 

Can you spot the asthmatic, doctor? 
Norisodrine-Aerohalor kit. 
705515. Appl. author: Cc. 8. 
Downs. © 17May57; KK125936. 

Lrythromye in, Appl. author: C, S, 
Downs. © 21Nov56; KK121973. 

The face of invention; Mrs. Diet 
Deviser is vitamin starved. 


Dayalets, Abbott's multiple vi- 
tamins. 702502. Appl. author: 
C. S. Downs. © 12Mar57; 
KK124789. 

Filmtab Optilets; therapeutic 
formula multivitamins. 704501. 
Appl. author: C. S. Downs. 
© 18Mar57; KK124788. 

For calmer days, more restful nights 
-.. Filmtab Nembu-Serpin. (Print 
no.701504) Appl. author: C. S. 
Downs. © 13Feb57; KK123291. 

For psychic & physical relief of 
abdominal pain; Nembu-Donna. 
No.703511. Appl. author: C. S. 
Downs. © 28Mar57; KK124227. 


For seborrhea of the glabrous skin; 
Selsun. No.612502. Appl. au- 
thor: C. S. Downs. © 12Dec56; 
KK122122, 

For the many faces of pain, Filmtab 
Nembudeine ... a form of short- 
acting Nembutal to serve every 
need in barbiturate therapy. 
701511. Appl. author: Cc. Ss. 
Downs. © 12Feb57; KK123957. 


He's heard the call; Vi-Daylin. 
702520. ater author: C. S. 
Downs. © 18Apr57; KK125325. 

El inapetente sedentario ... Daya- 
mineral filmtab. Appl. author: 
Thomas S, Bird. © 6Mar57; 
KK124332. 

It's still penicillin ... the higher 
blood levels of penicillin V; 
Compocillin, in a delicious, ba- 
nana-flavored suspension. 704525. 
Appl. author: C. S. Downs. 
© 15May57; KK125935. 


Me in National Park; Filmtab Opti- 
lets, therapeutic formula mlti- 
vitamins, Appl. author: Cc. Ss. 
Downs. © 27May57; KK126148. 

A medical problem; dandruff. An 
ethical solution, Selsun. 
702518. Appl. author: Cc. S. 
Downs. © 23Mar57; KK124349, 


A new drug ... for the treatment of 
hypersecretion and hypermotility 
in peptic ulcer; Tral. Man 
holding paper cup & pill 
7-22-57. Appl. author: Thomas 
Bird. © 3May57; KK125850. 

A new drug ... for the treatment of 
hypersecretion and hypermotility 
in peptio ulcer; Tral. [Woman 
drinking from paper cup] 
7-7T-57T. Appl. author: Thomas S. 
Bird. © 3May57; KK125852. 

New filmtab Tral; prompt relief from 
hyperacidity and hypermotility of 
peptic ulcer, Appl. author: 
Thomas S. Bird. © 9May57; 
KK125865. 


Nueva droga ... para el tratamiento 
de la hipersecrecion e hipermoti- 
lidad en la ulcera peptica; po- 
tent, para inhibir el exceso de 
secrecion y motilidad en casos de 
ulcera peptica. Tral. S87-7-57. 
Appl. author: Thomas Bird. 
© 3May57; KK125851. 

Nueva droga ... para el tratamiento 
de la hipersecrecion e hipermoti- 
lidad en la ulcera peptica; po- 
tent, para inhibir el exceso de 
secrecion y motilidad en la ulcera 
peptica. Tral. S-7-22-57. 

Appl. author: Thomas Bird. 
© 3May57; KK125849. 

Nuevo producto, Tral filmtab; 
supresion rapida de la hiper- 
acidez e hipermotilidad en la 
ulcera peptica. Appl. author: 
Thomas S. Bird. © 9May57; 
KK125862. 

Prompt relief from hyperacidity and 
hypermotility of peptic ulcer; 
filmtab Tral. Appl. author: 
Thomas S. Bird. © 9May57; 
KK125864. 

Reproducciones policromas, apropia- 
das para ponerles marco; Daya- 
mineral. (Character illustra- 
tions) Appl. author: Thomas S. 
Bird. © 21Mar57; KK124334. 

Safety first in antibiotic therapy; 
Erythrocin. 705505. Appl. au- 
thor: C. S. Downs. © 30Apr57; 
KK125324. 

Supression rapida de la hiperacidez 
e hipermotilidad en la ulcera 
peptica; Tral filmtab. Appl. 
author: Thomas S. Bird. 
© 9May57; KK125865. 


They've heard the call for Vi-Day- 
lin. Like a sample, doctor? 
Mail the reply card. 701518. 
Appl. author: C. S. Downs. 
© 15Mar57; KK123958. 


The Tral patient on-the-go ... 
the Tral patient unbothered by the 
ulcer or the medicine. 705522. 
Appl. author: C. S. Downs. 
© 15May57; KK125934. 


La venerable abuelita ... Dayaminer- 
al filmtab. ‘Appl. author: Thomas 
S. Bird. © lApr57; KK124333. 

Who needs vitamins? Vi-Daylin, 
Vita-Kaps, Optileta [and others) 
97-0461. Appl. author: C. Ss. 
Downs. © 3lJanS7; KK123956. 


ABSORENE MANUFACTURING CO., INC, © 
Absorene, a cleaner for wallpaper, 
painted walls; non-crumbly type. 
Ball of magico. Net contenta 10 

pounds. © 2Decs6; KKI25574. 


Z COMMERCIAL PRINTS AND LABELS 


ABSORENE MANUFACTURING CO., INC. © 

Cont'd. 

Absorene, a cleaner for wallpaper, 
painted walls; professional crum- 
bly type. Ball of magic. Net 
contents 10 pounds. © 20Dec56; 
KK125375. 

Model 'n Mold, modeling dough. 
Approx. net contents 32 ounces. 
© Absorene Manufacturing Co. 
d.b.ae Model 'n Mold Co.; liNov56; 
KK12196),. 

Model 'n Mold, new modeling dough. 
© Absorene Manufacturing Co. 
d.b.a. Model 'n Mold Co.; 1Nov56; 
KK121963. 

Model 'n Mold, new modeling dough, 
and it's clean too. Net contents 
10.75 ounces. © Absorene Manu- 
facturing Co. d.b.ae Model 'n 
Mold Co.; 1)Nov56; KK122103. 


ACCURATE STEEL RULE DIE MANUFAC- 

TURERS. © 

Plastic manufacturers and convert- 
ers can depend on... Appl. au- 
thor: Erhardt K. Scott. © 1May57; 
KK125344. 

Why you need Accurate A.D.M. steel 
rule male & female dies for met- 
al stamping. Appl. author: 
Erhardt K. Scott. © 1Feb57; 
KK123871. 

ACKLEN, EDWARD RICHARD d.b.s. MEMPHIS 
DENTAL MANUFACTURING CO. SEE Men- 
phis Dental Manufacturing Co. 


ACME AIR APPLIANCE CO., INC. © 
Comparison wall chart for all makes 
of tubeless tire valves. No. 
253; 256; 257, [and others] 
Appl. author: Paul Jerome Perlman. 
© 1Apr57; KK124372. 


ACME APPLIANCE MANUFACTURING CO, © 

Acme no.403 drawer slides with nylon 
wheels; smo-o-othest operation 
and easiest to install. Appl. 
author: Steller, Millar & Lester, 
Ine. © 31Aug56; KK121935. 

Better get more Acme Dualine; just 
sold another order. (In Building 
supply news, July 1956, p.1l1) 
Appl. author: Steller, Millar & 
Lester, Inc. © 1Jul56; KK12193), 

Help yourself to bigger sales in 
sliding door hardware with the 
new Acme silent salesman. Appl. 
author: Steller, Millar & Lester, 
Inc. © 27Apr56; KK121936. 

How to select sliding door hardware. 
Appl. author: Steller, Millar & 
Lester, Inc. © 30Apr56; KK121933. 

New, Acme Dualine sliding door hard- 
ware; Bi-Rail series 8900. Appl. 
author: Steller, Millar & Lester, 
Inc. © 15Mar56; KK122260. 


ACME CHEMICAL CO. © 
Automatic Rutoscale feeder with 
volume gauge. Appl. author: 
George J. Halaska. NM: name of 
croduct changed; filling instruc- 
tions put in step method. 
© 27Dec56; KK122996. 


ADDRESSOGRAPH-MULTIGRAPH CORP. © 

The acknowledged leader against 
which all other duplicators are 
compared. Appl. author: Charles 
Farran. © 15Jan57; KK123024,. 

Addressograph, the machine you 
never have to pay for... (In 
Time, May 6, 1957, p.114) Appl. 
author: Charles Farran. © 6May57; 
KK125516. 

At your fingertips, the vital facts 
about a customer on one self- 
writing record. (In Time, Apr. 
9, 1956, p.117) Appl. author: 
Charles Farran. © SApr56; 
KK122753. 


Build your business with this new 
self-writing Addressograph credit 
card. (In Business week, Nov. 10, 
1956, p.113) Appl. author: 
Charles Farran,. © 10Nov563 
KK122758. 

Complete automation comes to letter 
writing; now you can write ... 
as many as 3,000 letters per hour. 
(In Time, July 30, 1956, p.69) 
Appl. mthor: Charles Farran. 
© 263u156; KK12275). 

61 out of the 500 largest U.S. 
industrial corporations ... use 
Multigraph Multilith offset. (in 
Newsweek, Nov. 26, 1956, p.10S) 
Appl. author: Charles lfarran, 
© 22Nov56; KK122759. 

Multilith offset, a master plan for 
paperwork production. (In News- 
week, Oct. 1, 1956, p.56) Appl. 
author: Charles Farran. © 27Sep56; 
KK122757. 

Multilith offset does paperwork no 
duplicator ever did before. (In 
Business week, July 28, 1956, 
p.110) Appl. author: Charles 
Farran, © 28Ju156; KK122768. 

New, low cost, compact, easy to op- 
erate; Multigraph Accra-feed col- 
lator with electronic controls. 
(In Offset duplicator review, 
Sept. 1956, p.36-37) Appl. au- 
thor: Charles Farran. © 15Sep56; 
KK122755. 

Now 465 of 500 ... endorse Multi- 
lith offset. (In Time, Mar. 18, 
1957, p.-65) Appl. author: 
Charles Farran. © 18Mar57; 

KK124176. 

Wherever you have repetitive writing, 
you can write better, faster, for 
less with Addressograph methods. 
(In Time, Sept. 2, 1956, p.99) 
Appl. author: Charles Farran, 
© 20Sep56; KK122756. 


ADELL CHEMICAL CO. © 
Lestoil, the all-purpose detergent, 
for all household cleaning and 
laundering. Contents: one quart. 
© 20Jun57; KK126374. 


ADIRONDACK BOX CO., INC. © 
Athletic socks for general wear. 
© 160ct56; KK122278. 


ADLER, ALBERT t.a. ADMARK. SEE 
Admark. 


ADMARK. 

Jewelry of distinction, featuring 
genuine Queen of the Nile Egypt- 
ian head scarabs. © Albert 
Adler t.a. Admark; 1Jun57; 
KK125898. 


ADOLPH'S, LTD. © 
Salt free diet; use the best-tasting 
salt substitute ever made. (In 
Vogue, June 1956, p.122) Appl. 
author: Lloyd E. Rigler, 
© 1Jun56; KK123300. 


AEROQUIP CORP. © 
High pressure hose and fitting 
specifications. (Aircraft sales 
service bulletin no.4 
© 19Mar57; KK125748. 
J13 lightweight tubing joint. 
(Engineering bulletin no.JD1-1) 
© Marman Division, Aeroquip Corp.; 
lapr57; KK124491. 


AGRICULTURAL SPECIALTIES. © 

Ear Tox, Spinose ear tick remedy. 
Contents: one quart. Appl. au- 
thor: Thurmond A. Williamson. 
© 5Feb57; KK123174. 

Malrin dry fly bait. Contents: 
one pound, Appl. author: 
Thurmond A. Williamson. 
© 2hApr57; KK125658. 


Jan—June 


Malrin LV fogging concentrate; 
active ingredients 1004. 
Contents: five gallons. Appl. 
author: Thurmond A. Williamson. 
© 1Mar57; KK125657. 


Rotenone with BHC grub killer. CGon- 
tents: one quart. Appl. author: 
Thurmond A. Williamson. © 130ct56; 
KK12212h. 


Sample Lintox, livestock spray and 
dip. Contents: 3 oz. net. Appl. 
author: Thurmond A. Williamson. 
© 16Apr56; KK122125, 

Vet-Kem brand Grub-Kil, Rotenone- 
BHC grub killer. Contents: one 
gallon. Appl. author: Thurmond 
A. Williamson. © 130ct56; 
KK122123. 


AHLSTROM, HARVEY D. sole owner 


BUSINESS PROMOTION. SEE Business 
Promotion, 


ATR ACCESSORIES, INC. 

Introducing Floor Show, the trans- 
parent chair mat that lets floors 
be seen. May 1, 1957. Appl. 
author: W..I. Spitler. © Delta 
Products, division of Air Acces- 
sories, Inc.; 24May57; KK126010. 


AIRCRAFT COMPONENTS, INC, © 

Aircraft parts & phe ood catalog. 
New 1957 model ac- windometer, 
Gyro installation kits [and 
others] © 10May57; KK125859. 

Aircraft parts & supply catalog. 
New, Vocaline radio transceiver, 
the first low-priced personal 
2-way radio. Model JRC-400, 
model JRC-425, model LCX-EB [and 
others] © 15Mar57; KK124274. 


ALAADEN CANDY CO. 

Country charm. Milk and dark choc- 
olate covered caramels, creams 
and assorted chocolates. Our 
school serves you. 10 ozs. net. 
© Alaaden Candy Co., Theophilus J. 
Nachowitz, sole proprietor; 
27Feb57; KK124060. 


ALADDIN INDUSTRIES, INC. © 

Best-buy wide mouth vacuum bottles 
& school lunch kits; the happi- 
est healthiest kids have ‘em 
both. (In Parents' magazine & 
family home guide, July 1957, 
p.80) Appl. author: William 
Hart Adler, Inc. © 25Jun57; 
KK126323. 

A lad, a lass and Aladdin for fun 
on a picnic; Aladdin ... vacuum 
ware; outing kit. (Im Esquire, 
July 1957, p.16) Appl. author: 
William Hart Adler, Inc. 
© 6Jun57; KK126160. 


ALBANESE, JENNIE. SEE Albanese, 
Peter. 


ALBANSSE, PETER, 
Pete & Jennie's Welcome Inn, 
© Peter & Jennie Albanese; 
26Nov56; KK122909, 


ALBERS MILLING CO, © 

But he'll never outgrow Friskies; 

meat-loving dogs love Friskies. 
(In Look, May 15, 1956, p.103) 
© 15May56; KK122578, 

End of a frisky day; Friskies pro- 
vides up to 3 times more food 
value than any canned dog food. 
(In Better homes & gardens, May 
15, 1956, p.280) © 15May56; 
KK122577. 


Nriskies gives your dog more energy- 
building protein than he'd get 
from beef steak, (In Life, Mar. 
Ts 1955, p.72) 10} 7Mar55; 
KK121991. 


1957 


The friskiest member of the family 
thrives on Friskies ... dog food. 
(In Life, Aug. 15, 1955, p.5) 
© 15Aug55; KkK122161. 

Guard against loss of vitality due 
to hidden hunger; Friskies dog 
food. (In Life, Apr. 11, 1955, 
p.72) © 11Apr55; Kit122162,. 

He'll only come out for Friskies; 
meat-loving dogs love Friskies. 
(In Life, July 23, 1956, p.95) 
© 23Ju156; KK123492. 

Time to reward him with Friskies; 
meat-loving dogs love Friskies. 
Friskies meal, a complete dog 
food. (In Look, Apr. 17, 1956, 
p.42) © 17Apr56; KK123632. 


ALBIN, CHARLES H. & JULE R. VON 
STERNBERG forming the copartnership 
SHOW-HOUSE. SEE Show-House. 


ALCORN & CO., INC. © 
C-Well beverage dispenser light; 
designed specifically for the jet 
spray dispenser. Appl. author: 
Alfred Alcorn. © 4Feb57; 
KK123619. 


ALLEGHANY PHARMACAL CORP, © 
Announcing the most powerful, yet 
safe reducing drug ... Hungrex 
with P.P.A, © 2Jan57 (in notice: 

1956); KK122))31. 


ALLEMEIER, NORMAN F. © 
How to keep your ACTO African 
crawlers. 25 junior size. 
© 25Apr57; KK124852. 


ALLEN-A CO, © 
Beware of imitations, get the orig- 

inal Allen-A Insulaire, with Na- 
vy's arctic wonder-fabric under- 
wear; Dittos. (In Man's wear, 
Feb. 22, 1957, p.4 of cover) 
Appl. states prev. reg. 1Dec55, 
KK112468. NM: revision & addi- 
tional material. © 22Feb57; 
KK125389. 


ALLEN-RICK CO. © 
Want to cut your overhead? How to 
++» with the Grip-Tex save-by- 
the-month-plan; rubber non-slip 
mechanics' work covers. Appl. 
author: Leon R. Grosslight. 
© 1May57; KK125700. 


ALLIED CHEMICAL & DYE CORP. 

As close to you «.. Genetron super- 
dry refrigerants. Jenni Genetron, 
says; No matter where you are ee. 
(In Air conditioning & refrigera- 
tion news, Feb. 27, 1956, pe23) 
© Allied Chemical & Dye Corp., 
General Chemical Division; 
27Feb56; KK125061. 

Jenni Genetron, says: When buying 
refrigerants, insist on Genetron 
super-dry refrigerants. (In 
Refrigerating engineering, Mar. 
1956, p.67) Appl. author: 
Joseph J. Tomlinson. © Allied 
Chemical & Dye Corp., General 
Chemical Division; 1Mar56; 
KK125060. 


ALLSTATE INSURANCE CO. © 

Buyers' guide to better auto in- 
surance, featuring Allstate Cru- 
sader policy. NM: rearrange- 
ment; addition of 3 new coverages. 
© 5Apr57; KK124837. 

The new Allstate Crusader policy 
gives you 2% added auto insurance 
protection features. (In Life, 
Mar. 11, 1957, p.145) © 1Mar57; 
KK1245909, 

The new Allstate Crusader policy 
Bives you 2% added auto insurance 
protection features ... (In The 
Saturday evening post, Apr. 6, 
1957, p.135) © 1Apr57; 

KK124 300, 


CURRENT REGISTRATIONS 


Now, more than ever, you're in good 
hands with Allstate ... home pro- 
tection plan... (In Life, Apr. 
Ib, USE soy ft/), © 1Apr57; 
KK124596. 

Now, more than ever, you're in good 
hands with Allstate ... home pro- 
tection plan, at its famous low 
rates. (In The Saturday evening 
post, Apr. 27, 1957, p.161) 
© 1Apr57; KK124836. 

We've all had auto accidents and we 
all agree, you're in good hands 
with Allstate. (In Life, May 13, 
1957, p.60-61) © 1May57; 
KK125513. 

ALOMET CO. division of NATIONAL BIO- 

CHEMICAL CO. SEE National Biochemi- 

cal Co. 


ALTHEIMER & BAER, INC. © 
At Gibson's tomorrow; 45 piece ... 
unbreakable dinnerware. (In 
Alton evening telegraph, Alton, 
imitis)) Appl. author: Milton L. 
Altheimer. © 20Feb57; KK124293. 
Douglas nationally advertised life- 
time fiberglas contoured swivel 
chairs. (In Arizona republic, 
Phoenix, Ariz.) Appl. author: 
Milton L. Altheimer. © 17Feb57; 
KK124291. 
Greatest sewing machine value ever; 
Modernage portable electric. 
(In Citizen magazine, Columbus, 
Ohio) Appl. author. Milton L. 
Altheimer. © 2Dec56; KK124295. 
Never before so low ... table 
tennis and utility serving table. 
(In Huntsville times, Huntsville, 
Ala.) Appl. author: Milton L. 
Altheimer. © 30Jan57; KK124292. 
Regal automatic electric percola- 
tor urn. (Royal automatic 
(In Empire magazine, Denver post) 


Appl. author: Milton L. Altheimer. 


© 24Feb57; KK124289. 

Save work ... nationally advertised 
professional polisher-scrubber- 
rug cleaner; twin-brush electric 
Shetland. (In Kingsport times, 
Kingsport, Ohio) Appl. author: 
Milton L. Altheimer. © 22Feb57; 
kKk124290. 

While they last ... aluminum cook- 
ware. (In Gadsden times, Gads- 
den, Ala.) Appl. author: Milton 
L. Altheimer. © 27Jan57; 
kKkK124294. 


ALTMAN (B.) & CO. © 
It must be flawless, to be the 
Basic dress. (In The New York 
times, Feb. 17, 1957, p.9) 
© 17Feb57; KK123657. 


ALTNOW, GEORGE GUSTAV, 
Pacific Wire-Grams. SEE Pacific 
Wire Works Co, 


ALTON BANKING & TRUST CO, © 
Make your next Christmas savings 
pay you a bonus; Wedre Bank's 
Christmas Pay 'N Save Plan. (In 
Alton evening .telerraph, Nov. 26, 
1956, p.12) Appl. author: Law- 
rence Keller, Jr. © 26Nov56; 


KK1228).2, 

A new concept that helps you build 
savings the quick, easy way; Pay 
'N Save Plan, Appl. suthor: 
Lawrence Kellor, Jr. © USep56; 
KK122783. 

Now, the only Christmas saving plan 
that pays interest, m~ives life in- 


surance protection; Wedre Bank's 
Christmas Pay 'N Save Plan. (In 


Alton evening telegraph, Nov. 12, 
1956, p.12) Appl. author: Law- 
rence Keller, Jr. © L2Nov56; 
KK1226),0, 


The only Christmas savings plan of 
Lts kind; Wedre Bank'a Pay 'N 
Save Plan, (In Alton evening 


telegraph, Dec. 1, 1956, p.2) 
Appl. author: Lawrence Keller, Jr 
© 1Dec56; KK1228)3. 

fhe only Christmas savings plan that 
pays you a bonus; wWedre Bank's 
Christmas Pay 'N Save Plan, (In 
Alton evening telegraph, Nov. 19 
1956, p.12) Appl. author: Law- 
rence Keller, Jr. © 19Nov56; 
XK1228)1, 


AMERICAN BANKERS ASSN, © 

Bank auto loan; most attractive way 
to finance your next car. Appl. 
author: C. Edwin Heming. 
© 26Nov56; KK122259. 

The bank is the saver's best friend. 
Appl. author: G. Edwin Heming. 
© 250ct56; KK122261. 

For the best Christmas yet, join 
our Christmas club now. Appl. 
author: G, Edwin Heming. 
© 28Sep56; KkK122260. 


s 


AMERICAN BLOWER CORP. © 

Be your own weatherman with the 
flick of a switch. 

Form no.7325-25M. Appl. author: 
James Willard Hosler. © 10Dec56; 
KK122011. 

Comfort-engineered for your factory, 
store, office; new American Blow- 
er packaged air conditioners. 

Form no.6525-25M. Appl. author: 
James Willard Hosler. © 10Dec56; 
KK122012. 

Here is your American Blower sales- 
maker program, Form no.625-3M. 
Appl. author: James Willard Hosler. 
© 10Dec56; KK12201),. 

New American Blower packaged air 
conditioners, in sizes for every 
comnercial need. Form no.7225-5M, 
Appl. author: James Willard Hcsler. 
© 10Dec56; KK122013. 


AMERICAN BREWERY, INC. © 

American, the all grain beer, makes 
you glad you're thirsty. Fishing 
boat scene. (In The Baltimore 
Sunday sun, May 5, 1957, roto- 
gravure section, p.19 Appl. au- 
thor: Van Sant, Dugdale & Co., 
Inc. © 5May57; KK126089. 

American, the all grain beer, makes 
you glad you're thirsty. Man 
hanging over pier. (In The Balti- 
more Sunday sun, May 26, 1957, 
rotogravure section, p.39) 

Appl. Sea eee Sant, Dugdale 
O., Inc. 2 573 
KK126087. mae 

American, the all grain beer, makes 
you glad you're thirsty. Worker 
relaxing [drinking from bottle] 
(In The Baltimore Sunday sun, 

May 19, 1957, rotogravure section, 
p.14) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 19May57; 
KK126088, 

Catch Diamond Jim II, win $25,000, 
American beer annual fishing 
derby, June 1 to September 8. 

(In The Baltimore sun, June 13, 
1957, p.58) Appl. author: 

Van Sant, Dugdale & Co., Ine. 
© 13Jun57; KK126309. 

First; Brewers' Association of Ameri- 
ca; Gold Award, (In The Baltimore 
news-post, Dec. 6, 1956, p.38) 
Appl. author: Van Sant, Durdale 
Co., Inc. © 6DecS6; KK121988, 

It's here again ... American beer 
annual fishing derby, June lst to 
Sept. 8th. Catch Diamond Jim II. 
(In Baltimore news-post, June 7, 
1957, p.35) Appl. author: 

Van Sant, Dugdale & Co., Ineo, 
© 7Jun57; KK126508, 

Makes you glad you're thiraty; 
foamy light ... Man buried in 
sand, (In The Baltimore sun, 
June 16, 1957, rotogravure 


COMMERCIAL PRINTS AND LABELS 


AMERICAN BREWERY, INC. © Cont'd. 


section, p.10) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© 16Jun57; KK126310. 

Makes you glad you're thirsty; the 
cool, clear answer ... [Girl in 
Indian costume, serving beer] 

(In Official Orioles score card & 
review, 1957, p.6) Appl. author: 
Van Sant, Dugdale & Co., Inc. 

© 16Apr57; KK126307. 


AMERICAN DAIRY ASSN. © 


Bake plenty for the holidays: Real 
old-time butter cookies; 4 simple, 
basic recipes ... (In Ladies' 
home journal, Dec. 1956, p.40-41) 
Appl. author: Campbell-Mithun, 
Ine. © 29Nov56; KK125834. 

Campaign plans for March. Want to 
sell plenty of cheese? (In Super 

market merchandising, Feb. 1956, 
p.65) Appl. author: Campbell- 
Mithun, Inc. © 1Feb56; KK125811. 

Engaging way to bring him around; 
Leap Year salads made with cling 
peaches and cottage cheese. (In 
Life, Feb. 27, 1956, p.5) Appl. 
author: Campbell-Mithun, Inc. 
© 23Feb56; KK125812. 

Every pat of real butter you serve 
adds to your reputation ... 

P.S. Be sure to mention real 
butter on your menus. (In Restau- 
rant management, Nov. 1956, p.135) 
Appl. author: Campbell-Mithun, 
Ine. © 1Nov56; KK125832. 

Everyone loves ice cream 'n 
cherries; pure pleasure, two 
cheery cherry eS (In Look, 
Feb. 7, 1956, p.45) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 24Jan56; KK125808. 

Featured in Life ... Provolone 
cheese waffles. (In Restaurant 
management, Sept. 1956, p.143) 
Appl. author: Campbell-Mithun, 
Ine. © 1Sep56; KK125825. 

Free to newspapers; ads and promo- 
tion ideas for dairy food adver- 
tisers. (In The American press, 
June 1956, p.353) Appl. author: 
Campbell-Mithun, Inc. © lJun56; 
KK125819. 

High notes in pure pleasure, ice 
cream 'n chocolate. (In Look, 
Nov. 13, 1956, p.96) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 300ct56; KK125831. 

How America's dairy farmers have 
added to your health and happiness 
with nonfat dry milk. (Im Ladies! 
home journal, May 1956, p.152) 
Appl. author: Campbell-Mithun, 
Inc. © 26Apr56; KK125816. 

How leading restaurants increase 
beverage sales. Milk with your 
meal, and coffee later, sir? (In 
Restaurant management, Jan. 1956, 
p.41) Appl. author: Campbell- 
Mithun, Inc. © 2Jan56; KK126364. 

How to make a brown butter sance- 
francaise, for the vegetables 
you like best. (In Ladies' home 
journal, June 1956, p.22) Appl. 
author: Campbell-Mithun, Inc. 

eS JA May 56 ; KK125818. 
ow make ten tantalizi butter 
waffles ... (In aia toma! 
Journal, Sept. 1956, p.43) 

Appl. author: Campbell-Mithun, 
Inc. © 30aug56; KK125824. 

It's cheese festival time. Here are 
4o easy ways to serve cheese, 

(In Life, Oct. 1, 1956, p.100-101) 
Appl. author: Campbell-Mithun, 
Inc. © 27Sep56; KK125826. 

It's good business to feature dairy 
foods now, du Feational Restau- 
rant Month ... In Restaurant 
management, Oct. 1956, p.149) 
Appl. author: Campbell-Mithun, 
Inc. © 10ct56; KK125826. 


Join the fun, it's ice cream festi- 
val time. (In Life, July 2, 
1956, p. 36-37) Appl. author: 
Campbell-Mithun, Inc. 
© 287un56; KK125820. 

June's best buys are dairy foods. 
(In Chicago tribune magazine, 
June 3, 1956, p.32) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 3Jun56; KK126365. 

Just like milk, real butter belongs 
on your family table. [Corn] 

(In Ladies' home journal, Aug. 
1956, p.103) Appl. author: 
Campbell-Mithun, Ine. © 26Ju156; 
KK125822. 

Just like milk, real butter belongs 
on your family table. [Pancakes] 
(In Ladies' home journal, Oct. 
1956, p.211) Appl. author: 
Campbell-Mithun, Inc. © 27Sep56; 
KK125827. 

Just like milk, real butter belongs 
on your family table. [Turkey] 
(In Ladies' home journal, Nov. 
1956, p.34-35) Appl. author: 
Campbell-Mithun, Inc. © 250ct56; 
KK125829. 

Make this new short pie with real 
butter and Bisquick. In Ladies! 
home journal, Feb. 1956, p.125) 
Appl. author: Campbell-Mithun, 
Inc. © 26Jan56; KK125809. 


Modern magic in meal-making; evap- 
orated milk blends a grand new 
smoothness into every dish ... 
(In Better homes & gardens, Sept. 
1956, p.124-127) Appl. author: 
Campbell-Mithun, Inc. © 23Aug56; 
KK125823. 

New, how to make real butter short 
pie. (In Ladies' home journal, 
Apr. 1956, p.187) Appl. author: 
Campbell-Mithun, Inc. © 29Mar56; 
KK125814. 

Now, juicy strawberries and real 
whipped cream... (In Life, 

Apr. 23, 1956, p.159) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 19Apr56; KK125815. 

Our holiday toast to you ... make 
it milk. (In The American press, 
Dec. 1956, p.27) Appl. author: 
Campbell-Mithun, Inc. © 1Dec56; 
KK125835. 


Real cool, that's the profitable way 


to serve milk. (In Restaurant 
management, Feb. 1956, p.118) 
Appl. author: Campbell-Mithun, 
Ine. © 1Feb56; KK125810. 

This all-time favorite is best with 
plenty of cheese. (In Ladies’ 
home journal, Mar. 1956, p.159) 
Appl. author: Campbell-Mithun, 
Inc. © 23Feb56; KK125813. 

This is how refreshed you feel, 
when you refresh with milk. (In 
Life, Oct. 29, 1956, p.13) 

Appl. author: Campbell-Mithun, 
Ine. © 250ct56; KK125830. 

To feel more refreshed ... cool off 
with milk. (In Life, July 30, 
1956, p.92-93) Appl. author: 
Campbell-Mithun, Inc. 
© 26Ju156; KK125821. 

You can feel like this, when you 
refresh with milk. (In Life, 
Nov. 26, 1956, p.181) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 22Nov56; KK125833. 

You feel more refreshed ... refresh 
with milk. (In Life, May 21, 
1956, p.34-35) Appl. author: 
Campbell-Mithun, Inc. © 17May56; 
KK125817. 


AMERICAN FELT CO. © 
For dependable car performance ... 
the dependability of Americas 
quality felts. (In S. A. E. 
journal, May 1957, p.246) 
© 5SMay57; KK125322. 


AMERICAN LEGION. © 


Economy uniform outfit. Order 


Jan.—June 


blank. Appl. author: C. A. 
Morris. © {Feb57; KK123013. 

Fly liberty's flag on patriotic 
holidays; all purpose home flags, 
unmounted U.S. tlags, suburban 
lawn sets. Appl. author: C. A. 
Morris. © 1lJan57; KK1227h6. 


It's your flag, proudly fly it. 

All purpose home flag set; subur- 
ban lawn set. Appl. author: 

C. A. Morris. © 18Apr57; 
KK124840. 

Make Memorial Day a special day for 
your post; complete outfit at low 
cost. Appl. author: C. A. Mor- 
ris. © 9Apr57; KK125066. 

Make Memorial Day a special day for 
your unit. Bronze grave markers, 
blue star and gold star member- 
ship pins [and others] Appl. 
author: C. A. Morris. © 12Apr57; 
KK124590. 

The new official baseball uniforms 
for American Legion sponsored 
junior baseball teams. Appl. 
author: C. A. Morris. © 3Apr57; 
kKK124978. 


AMERICAN MACHINE & METALS, INC. 

How 4 Cincinnati hotels saved over 
$4,700 in 5 months in their laun- 
drv oneration. Sheraton-Gibson, 
Sinton [and others] Appl. au- 
thor: Jim Condon. © American 
Machine & Metals, Inc., Troy 
Laundry Machinery Division; 
15Mar57; KK124400. 

Now, bonded fan ratings; performance 
rating bond. (In Heating, piping 
& air conditioning, May 1957, 
p-3) Appl. author: Jim Condon, 
© American Machine & Metals, Inc., 
DeBothezat Division; 3May57; 
KK125970. 


AMERICAN MERRI-LEI CORP. 

5 party baskets; Merrimaker exclu- 
sive features. Appl. author: 
Victor T. Hoeflich. © Merri-Lei 
accepted alternative designation 
of American Merri-Lei Corp. ; 
15Dece56; KK121876. 


AMERICAN MONUMENT CORP, © 
For your guidance in selecting a 
monument. Rev. ed. Appl. au- 
thor: Michael John Canzoniero. 
Appl. states prev. reg. Dec. 195). 
© 20Nov56; KK121923. 


AMERICAN MUTUAL LIABILITY INSURANCE 
co. © 

Every American Mutual auto policy- 
holder receives this Mr. Friendly 
extra; Watch. (In Newsweek, 

Aug. 27, 1956, p.10) Appl. au- 
thor: Compton Advertising, Inc. 
© 22Aug56; KK125561. 

Flexible group accident & health in 
surance plans are necessary, says 
Mr. Friendly. (In Newsweek, July 
2, 1956, ped) Appl. author: 
Compton Advertising, Inc. 
© 23u156; KK122680. 

How Sprague conducts a safety pro- 
gram and gets ols che em - 
sults, by Mr. Friendly. In 
Business week, Mer, 10) 2a P-33) 
Appl. author: Comp vertising, 
Ine. © 9Mar56; KK122i)2. 


AMERICAN-OLEAN TILE CO. © 

Now, large sizes in azed ceramic 
tile. (Folder 900 appl. au- 
thor: Amdt, Preston, Chapin, 
Lamb & Keen, Inc. © 7Bec56; 
KK123635. 

This bathroom looks special, but 
it's all just standard American- 
Olean tile. (Color plate 61; pad 
no.7) Appl. author: Arndt, Pres- 
ton, Chapin, Lamb & Keen, Inc. 
© 28Jan57; Kki22992. 

A tiled kitchen saves the housewife 
hours of scrubbing and waxing 


1957 


each month. (Color plate 66; pad 
no.3) Appl. author: Arndt, Pres- 
ton, Chapin, Lamb & Keen, Inc. 

© J1Jan57; KkK122993. 

What a show place this powder room 
is, yet the cost is moderate. 
(Color plate 52; pad no.10) 

Appl. author: Arndt, Preston, 
Chapin, Lamb & Keen, Inc. 
© 31Jan57; KK122995. 

Wide selection of beautiful colors 
make glamorous rooms easy to plan. 
(Color plate 47; pad no.9) 

Appl. author: Arndt, Preston, 
Chapin, Lamb & Keen, Inc. 
© 31Jan57; 74122994. 


AMERICAN PENCIL CO. © 

Look, I got the finest ball pen of 
all; it's by Venus ... (In The 
Saturday evening post, May 19, 
1956, p.92) Appl. author: Doyle 
Dane Bernbach, Inc. © American 
Pencil Co., Pen Division; 17May56; 
KK125179. 

We crossed the pen and the pencil 
to get a new writing tool for the 
office; Velvet ball Pen-cil. (In 
The Saturday evening post, Apr. 
28, 1956, p.1l6) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 2haprs6; KK122622, 


AMERICAN PFAFF CO. © 

Pabulous fashion, fabulous features, 
yours only with a fabulous Pfaff; 
automatic dial-a-stitch; slide- 
on arm. (In Look, Apr. 30, 1957) 
(Copy no.577) Appl. author: 
Dancer-Fitzgerald-Sample, Inc. 
© 16Apr57; KK125458. 


AMERICAN POTATO CO. © 
Instant Magic Mashed Potato. H. J. 
Heinz Co. Magic Mashed Potatoes, 
potato croquettes [and others] 
Contents equal to 40 pounds raw 
potatoes. © 26Mar57; KK124205. 


AMERICAN REFRIGERATION EXPORT CORP. © 

Cool-Flo household refrigerators and 
freezers. © 10Dec56 (in notice: 
1957); kk122119. 

Cool-Flo, the lowest priced quality 
air conditioner inthe world. 
© 10Dec56 (in notice: 1957); 
KK122120. 

Designed to show more, sell more; 
Cool-Flo, commercial refrigera- 
tion. © 26Feb57; KK1 24026. 


AMERICAN SEATING CO, © 
Furniture for your church, Appl. 
author: William E. Backus. 
© 26Dec56; KK122799. 


AMERICAN SILICONE CoO, © 
Amazing new invisible chrome protec- 
tion treatment; concentrated Sili- 
chrome. 6 fl. oz. © 1Nov56; 
KK1 22395, 
Once, with Dow Corning silicone; 
amazing new wonder car polish. 


© 1Feb57; KK123759. 


AMERICAN SISALKRAFT CORP. © 

Comfort through efficient insulation 
and protection against condensa- 
tion ... Sisalation, the tough 
aluminum foil. © 6May57; 
KK125599. 

How to protect crops and equipment 
on the farm; the toughest water- 
proof papers and Poe ae 
© 4Apr57; KK124494. 

How to save time and labor with low 
cost Moistop irrigation check 
dams. © 24Apr57; KK125713. 

New Sisal-Glaze, made of Polyflex 
230; the lasting glass replace- 
ment product. (Appl. author: 
Sutherland-Abbott Advertising 
Agency. © 28Dec56; KK12206). 


CURRENT REGISTRATIONS 


New Sisal-Glaze, the clear long 
lasting plastic. © 21Jan57; 
KK123008. 


AMERICAN TOBACCO CO. © 

America is writing fan mail to a 
cigarette. Mildness without the 
loss of fine tobacco flavor. 

Hit Parade. [Endorsed by] Sandra 

L. Goodheim [and others] (In The 

New York times, Apr. 29, 1957, 

p-9) Appl. author: Batten, 

Barton, Durstine & Osborn, Inc. 

© 28Apr57; KK125890. 

America is writing fan mail to a 
cigarette. They changed my smok- 
ing habit ... Hit Parade. [En- 
dorsed by] Morgan Masner [and 
others] (In The New York times, 
Apr. 22, 1957, p.13) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 21Apr57; 

KK125889. 

America is writing fan mail to a 
cigarette. To put it mildly, 
they're the most. Hit Parade. 
{Endorsed by] Donald Erickson 
{and others] (In New York daily 
mirror, Apr. 15, 1957, p.13) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 14apr57; KK126114. 

Be happy ... it's the best-tasting 
cigarette you ever smoked. Vaca- 
tion-bound? Take Luckies along. 
Lucky Strike. (In The Progressive 
farmer, Apr. 1957, p.7) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 15Mar57; 
KK126112. 

Be happy, go Lucky ... best-tasting 
cigarette you ever smoked. Vaca- 
tion-bound? Take Luckies along. 
Lucky Strike. (In Parade, Apr. 
28, 1957, p.38) Appl. author: 

Batten, Barton, Durstine & Osborn, 
Inc. © 28Apr57; KK125891. 

But, madam, where's your Christmas 
spirit? Herbert Tareyton, Pall 
Mall [and others] (In Coopera- 
tive merchandiser, Nov. 1956, 
p.10) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 250ct56; KK124321. 

Don't miss the fun of smoking; 
mildness is a pleasure with Pall 
Mall. [Two couples on picnic; 
station wagon] (In Better homes 
& gardens, Oct. 1956, p.265) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 18Sep56; 
KK126125. 

Don't miss the fun of smoking; 
mildness is a pleasure with Pall 
Mall. [Water skiing scene] (In 
The Saturday evening post, Aug. 
11, 1956, p.11) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 7Aug56; KK125573. 


Full king size, white-tip filter 
cigarette, Hit Parade; your taste 
can't tell the filter's there, 
(In Los Angeles times, Oct. 15, 
1956, pt.1, p.19) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 150ct56; KK122032, 

Going, going, going, gone. Lucky 
Strike, Pall Mall [and others] 
(In Progressive grocer, May 1957, 
p.22) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1May57; KK125893. 

Golly, Mrs. Armbruster; all I said 
was, what's new? Herbert Tarey- 
ton, Pall Mall [and others] (In 
Food trade news, Jan. 16, 1957, 
p.8) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 16Jan57; KK124317. 

Have you tried a Lucky lately? 

Look around you, buddy. (In Army 
times, Nov, 20, 1956, p.23) 


Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 20Nov56; 
KK122036. 

Have you tried a Lucky lately? 

When so many ruys swear by one 

cigarette, ... (In Army times, 

Nov. 6, 1956, p.9) Appl. author: 

Batten, Barton, Durstine & Osborn, 

Inc. © 6Nov56; KK122037. 

Hit Parade, full king size white- 
tip filter cigarette; tobacco so 
fine, so rich, so rare ... (In 
The Saturday eveni post, Mar. 
16, 1957, p.102-103 Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 12Mar57; 

KK125221. 

Hit Parade; tobacco so fine, so 
rich, so rare ... (In New York 
daily mirror, Jan. 14, 1957, p.7) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 14J3an57; KK124313. 

Honest, Mrs. Van der Loot, I prom- 
ise to ... Herbert Tareyton, Pall 
Mall [and others] (In Coopera- 
tive merchandiser, Feb. 1956) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 25Jan56; KK124322. 

I pick a cigarette for taste, and 
Luckies taste better. [Endorsed 
by] Nada J. Williams. Lucky 
Strike. (In Ebony, May 1957, 
p.23) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 10Apr57; KK125887. 

I'm sold on Luckies ... [endorsed 
by] Walter Branford. gosta 
Strike. (Negro newspapers 
(In Baltimore Afro-American, May 
15, 1956, p.5) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 15May56; KK124324. 

Jump for joy, Los Angeles; Hit Pa- 
rade filter cigarettes are here. 
(In Los Angeles herald express, 
Oct. 29, 1956, p.B-1) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 290ct56; KK123048. 

Levi Jackson is sold on Luckies ... 
Lucky Strike cigarettes. (In 
Ebony, Mar. 1957, p.99) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 10Feb57; 

KK124 320, 

Levi Jackson is sold on Luckies 
because Luckies taste better. 
Lucky Strike cigarettes. (In 
Baltimore Afro-American, Jan. 26, 
1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 22Jan57; KK125223. 


Light up a Lucky, it's lirht-up 
time. You'll warm up fast to a 
Lucky. (In Farm & ranch, south- 
ern arriculturist, Jan. 1957, p 
Appl. author: Batten, Rarton, 
Durstine & Osborn, Inc. » 10Dec 56; 
KK122892, 

A Lucky is all cigarette. This is 
the one, a genuine cigarette. 
Lucky Strike. (In Parade, Mar. 

3, 1957, p.22) Appl. author: 

Batten, Barton, Durstine & Osborn, 

Inc. © 3Mar57; KK126113. 

A Lucky is all cigarette ... this 
is the one, a genuine cigarette. 
Lucky Strike. (In The Saturday 
evening post, Feb. 2, 1957) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Ine. 
© 29Jan57; KK12%315. 

Mildness makes the difference; any 
Tareyton amoker will happily tell 
you. [Brunette looking over 
shoulder, holding cigarette] 

(In Life, Feb. 4, 1957, p.58) 
Appl. author: L. C. Gumbinner Ad- 
vertiaing Agency, Inc. 

© SilJan57; KK125555. 

Mildneas makea the difference; any 
Tareyton amoker will happily tel) 


‘ 


AMERICAN TOBACCO CO. © Cont'd. 
youe (In Daily mirror, New York, 


Dece Wy, 19565, pet3) Appl, au- 
thor: Lawrence C. Gumbinner Ad- 
vertising Arency, Inc. © liDec56; 
KK122573. 

Mildness makes the difference; day 
after day, Tareyton mildness makes 
a wonderful difference in a 
smoking. (In Life, Feb. 18, 1957, 
p-71) Appl. author: L. C. Gum- 
binner Advertising Agency, Inc. 
© 1)Feb57; KK1232h3. 

Mildness makes the difference; day 
after day, Tareyton mildness 
makes a wonderful difference in 
your smoking. (In New York daily 
mirror, Nov. 27, 1956, p.8) 

Appl. author: Lawrence C. Gumbin- 

ner Advertising Agency, Inc. 

© 27Nov56; KK121938. 

Mildness makes the difference; ev- 
ery Tareyton, every day, proves 
it again. [Gray-haired man look- 
ing over shoulder, holding ciga- 
rette] (In The Saturday evening 
post, Feb. 9, 1957, p.47) Appl. 
author: Lawrence C. Gumbinner Ad- 
vertising Agency, Inc. © 5Feb57; 
KK125535. 

Mildness makes the difference; every 
Tareyton, every day, proves it 
again. (In New York daily mirror, 
Dec. 11, 1956, p.8) Appl. author: 
Lawrence C. Gumbinner Advertising 
Agency, Inc. © 11Dec56; KK121937. 

Mildness makes the difference; ev- 
ery Tareyton you light proves it 
again. Girl with scroll ear- 
rings looking over shoulder, 
holding cigarette] (In Look, 

Feb. 19, 1957, p.101) Appl. au- 
thor: Lawrence C. Gumbinner Ad- 
vertising Agency, Inc. © 5Feb57; 
KK1233534. 

Mildness makes the difference; fil- 
ter tip Tareyton. [Man in dark 
suit holding cigarette and glass- 
es] (In Look, Jan. 22, 1957, 

p.81) Appl. author: Lawrence C. 

Gumbinner Advertising Agency, 

Ine. © 8Jan57; KK122281. 

Mildness makes the difference; it 
makes sense to smoke a mild cig- 
arette. Filter tip Tareyton. 

(In The Saturday evening post, 
Apr. 6, 1957, p.87) Appl. au- 
thor: Lawrence C. Gumbinner Ad- 
vertising Agency, Ine. © 2Apr57; 
KK124587. 

Mildness makes the difference; 

mildness is important-in a cig- 
arette. Filtei tip Tareyton. 
(In Life, Apr. 15, 1957, p.182) 
Appl. author: Lawrence C. Gum- 
binner pees Agency, Inc. 
© 11Apr57; KK124586. 

New, fine, rich, rare tobaccos; 
your taste can't tell the filter's 
there. Hit Parade. (In New York 
daily mirror, Jan. 7, 1957, p.15) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 7Jan57; 
KK124312. 

New, full king size, white-tip fil- 
ter cigarette; Hit Parade. (In 
American Legion magazine, Feb. 

1957, p.32-33) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 1Feb57; KK124328. 

New Hit Parade filter cigarette off 
to wonderful start. (In Vend, 
Feb. 1957, p.50) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 1Feb57; KK123447. 


New, tobacco so fine, so rich, so 
pure; Hit Parade. (In Los Angeles 
herald & exprass, Oct. 22, 1956, 
p.A-13) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 220ct56; KK122035. 


COMMERCIAL PRINTS AND LABELS 


1957, make this your Lucky year, 
1957. (In Collier's, Jan. h, 

1957, pe2 of cover) Appl. au- 

thor: Batten, Barton, Durstine & 

Osborn, Inc. © 20Dec563; KK122891. 

Pack after pack, day after day, 
mildness makes the difference. 
Filter tip Tareyton. Appl. au- 
thor: Lawrence C. Gumbinner Ad- 
vertising Agency, Inc. © 15Jun57; 
KK126174. 

Please, Mrs. Ponderton, I'll go 
quietly. Hit Parade, Herbert 
Tareyton [and others] (In Pro- 
gressive grocer, Mar. 1957, 

p.223) Appl. author: Batten, 

Barton, Durstine & Osborn, Inc. 

© 4Mar57; KK126111. 

Question: What's funny, honey? An- 
swer: Sticklers. Here's a stick- 
ler; what is a smoker's first 
smoke ring? Lucky Strike. (In 
Ball State news, Dec. 2, 1956) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 20ec56; 
KK122889. 

Reward yourself with the pleasure 
of smooth smoking; Pall Mall. 
[Couple holding deed; man putting 
up sold sign] (In The Saturday 
evening post, May 19, 1956, p.89) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 15May56; 
KK124884 . 

Right now, enjoy the best-tasting 
cigarette you ever smoked; make 
no mistake, Luckies give you ... 
Lucky Strike. (In Parade, Mar. 
31, 1957, p.10) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 31Mar57; KK125885. 

Right now ... make no mistake, 
Luckies give you what you want 
most in a cigarette. Lucky 
Strike. (In Farm & ranch, Mar. 
1957, p-5) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 10Feb57; KK124318. 

Say hello to full king size Hit 
Parade. (In San Francisco call 
bulletin, Nov. 5, 1956, p.18) 
Appl. author: Betten, Barton, 
Durstine & Osborn, Inc. © 5Nov56; 
KK122033. 

Sticklers; here's a stickler; what 
is a jail at light-up time? Lucky 
Strike. (In Ball Ssate news, Sept. 
14, 1956) Appl. uuthor: Batten, 
Barton, Durstine & Osborn, Inc. 
© ljSep56; KK122888. 

Sticklers; if you were stuck ... 
You're stranded high on a peak in 
the Andes. Lucky Strike. (In 
University daily Kansan, Feb. 12, 
1957, pany Appl. author: Batten, 
Barton, Durstine & Osborn, Ince. 
© 12Feb57; KK126110. 

Sticklers; what is a tuy who cives 
loads of Luckies for Christmas ? 
(In Ball State news, Dec. 1), 
1956) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 1hDec56; KK122890: 

Sticklers; what is a Lucky at dusk? 
Astronomers, long sunsets make 
you impatient? Lucky Strike. 

(In Ball State news, Mar. 1, 1957, 
p-7) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 

© 1Mar57; KK126117. 

Sticklers; what is a Lucky at lunch 
time? What a menu; a dank frank 
-+- Lucky Strike. (In Ball State 
news, Apr. 5, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 5Apr57; KK125886. 
Sticklers; what is a man who won't 

use anything but a match ... 
Lucky Strike. (In Ball State 
news, Jan. 11, 1957, p.6) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 1llJan57; 
KK124327. 


Jan.—June 


Sticklers; what is a squad of sol- 
diers who don't get a Lucky break? 
Lucky Strike. (In Ball State 
news, Mar. 22, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Ine. © 22Mar57; 

KK125884. 

Sticklers; what is cigarette smoke 
on a cold day? Lucky Strike. 

(In Ball State news, Mar. 29, 

1957) Appl. author: Batten, 

Barton, Durstine & Osborn, Inc. 

© 29Mar57; KK125883. 

Sticklers; what is Luckies' fine 
tobaceo? Message to botany ma- 
jors: Today's lesson is easy. 
Lucky Strike. (In Yale daily 
news, Feb. 21, 1957, p.3) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 21Feb57; KK125444, 

Sticklers; when the Luckies are 
one, what's left? Lucky Strike. 
In Ball State news, Jan. 18, 
1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 183an57; KK124326. 

Sticklers; who's always there when 
you take out your Luckies? 

Lucky Strike. (In Ball State 
news, Jan. 25, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Ine. © 25Jan57; 
KK124325. 

Stop everything, start laughing; 
Sticklers. Here's a stickler; 
if you have a Lucky what else do 
you need? (In Ball State news, 
Nov. 9, 1956) Appi. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © Q9Nov56; KK122887. 

Stuck for money? Do a stickler. 

Do you like to shirk work? Lucky 
Strike. (In The Stanford daily, 
Jan. 28, 1957, p.4) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 28Jan57; 
KK126116., 

Taste is all important, and Luckies 
taste better. [Endorsed by] Dr. 
James Bayton. Lucky Strike. 

(In Baltimore Afro-American, Apr. 
16, 1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 16Apr57; KK125888. 

Taste makes all the difference, and 
Luckies taste better [says] George 
Norford. Lucky Strike cigarettes. 
(In Baltimore Afro-American, 

Feb. 23, 1957) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 19Feb57; KK125222. 

This Christmas buy cartons of Luck- 
ies; so nice to give, to get, to 
serve, to enjoy. (In Progressive 
farmer, Dec. 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 15Nov56; KK122898. 

This Christmas sive cartons of 
Luckies. [Couple in overcoats 
carrying presents & tree] (In 
Look, Dec. 25, 1956) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 11Dec56; 
KK12269),. 

This Christmas give cartons of 
Luckies. [Couple seated at table 
wrapping cartons of cigarettes] 
(In Look, Dec. 25, 1956) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 11Dec56; 
KK122893. 

This Christmas give cartons of 
Luckies. [Girl in sweater, with 
holly pin, lighting man's ciga- 
rette] (In Look, Dec. 25, 1956) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 11Dec56; KK122895. 

This Christmas give cartons of 
Luckies. (Light up a Lucky) 
[Smiling girl holding carton of 
cigarettes over mants shoulder] 


1957 


Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. %® 1Dec56; 
kK122908. 

This is headline news for smokers. 
Hit Parade, full king size cig- 
arette; new white-tip filter. 

(In New York daily mirror, Jan. 
28, 1957, p.15) Appl. author: 
Batten, Barton, Durstine & Os- 

born, Inc. © 28Jan57; KK124314. 

This is headline news for smokers. 
Hit Parade; full king size cig- 
arette; new white-tip filter. 

(In This week (New York herald 
tribune), Feb. 10, 1957, p.39) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 9Feb57; KK123581. 

Time out for a Lucky; you'll say 
it's the best-tasting cigarette 
+e. Unbeatable; nothing can 
touch a Lucky for taste ... Lucky 
Strike. (In Farm & ranch, May 
1957, p.7) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1May57; KkK125892. 

Tobacco so fine, so rich, so rare, 
your taste can't tell the filter's 
there; Hit Parade cigarettes. 

(In American weekly (Baltimore 
American), Mar. 17, 1957, p-5) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 16Mar57; KK125224. 

Tried a Lucky lately? It's the 
best-tasting cigarette ... Make 
it a Lucky break, mister. Lucky 
Strike. (In The Farmer, Mar. 2, 
1957, p.-44) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 2Mar57; KK126115. 

Try a Lucky ... man what a smoke. 
A Lucky is all cigarette ... 
Lucky Strike. (In The Farmer, 
Jan. 5, 1957, p.14) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 5Jan57; KK124319. 

Try ‘em all for taste; you'll say a 
Lucky is the best-tasting ciga- 
rette you ever smoked. You'll 
warm up fast to a Lucky. (In 
Parade, Jan. 6, 1957, p.22) 

Appl. author: Batten, Barton, 

Durstine & Osborn, Inc. %® 6Jan57; 

KK122896. 

Why settle for less than a Lucky? 
You'll say it's the best-tasting 
cigarette ... go first-class, go 
Lucky. (In V. F. W. magazine, 
Mar. 1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 25Feb57; KK125443, 

Wow, the fan mail's pouring in for 
Hit Parade cigarettes. In The 
Saturday evening post, Feb. 23, 
1957, p.11) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 19Feb57; KK124311. 

You'll say it's the best-tasting 
cigarette you ever smoked. Go 
first-class, go Lucky. Lucky 
Strike. (In Parade, Feb. 3, 
1957, p.24) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 3Feb57; KK12'316. 

Your taste can't tell the filter's 
there; new blend of fine rich, 
rare tobaccos; Hit Parade. (In 
Reno evening gazette, lov. 26, 
1956, p.6) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc, 
© 26Nov56; KK12203). 


AMERICAN ZINC PRODUCTS, a division of 
BALL BROS. CO., INC. SEE Ball Bros. 


Co. 
AMP, INC. © 
AMP automatic stripping-crimping 
terminator. © 7Mar57; 
KK124 438, 


A-MP heavy head hand tools. 
18-1253. © 2bFeb57; KK124 337. 


CURRENT REGISTRATIONS 


A-MP Terma-Shield tool. IS-1660. 
© 10Dec56; KK122078. 

Closed end connector; solid or 
stranded wire combination chart. 
IS 1002A, © 15Feb57; KK123642. 


Double action hand tools. IS-1559. 
© 20Dec56; KK122077. 
Heavy head hand tools. 
© 29Jan57; KK123383. 


AMPRUF PAINT CO. OF NEW JERSEY, INC. 9 
For boys and girls, 9-16; the Jun- 
ior Painter, by Ampruf. 
© 20Mar57; KK124926. 


ANAHIST CO,, INC. © 

Anahist research laboratories an- 
nounces latest medical develop- 
ment in chest rubs; Super Anahist 
deep-penetrating Rub. (In Daily 
sentinel, Rome, N. Y., Mar. 6, 
1957, p-7) Appl. author: Ted 
Bates & Co., Inc. © 6Mar57; 
KK123917. 

Anahist research laboratories an- 
nounces latest medical develop- 
ment in chest rubs; Super Anahist 
Pine Chest Balm. (In Times 
herald, Middletown, N. Y., Mar. 
4, 1957, p.3) Appl. author: 

Ted Bates & Co., Inc. © 4Mar57; 
KK123915. 

Deep-seated cold? Anahist research 
laboratories present a remarkable 
discovery ... Super Anahist deep 
penetrating Rub. (In Times her- 

ald, Olean, N. Y., Mar. 4, 1957, 

p45 Appl. author: Ted Bates & 

Co., Inc. © 4Mar57; KK123916. 

Mother, when colds strike, don't 
reach for a chest rub that hasn't 
changed in 50 years. Super Ana- 
hist deep-penetrating Rub. (In 
Post star times, Glens Falls, 

N. Y., Mar. 6, 1957, p.15) 

Appl. author: Ted Bates & Co., 

Inc. © 6Mar57; KK124185. 

New discovery for deep-seated chest 
colds and coughs ... makes your 
own chest a vaporizer; Super Ana- 
hist deep-penetrating Rub. (In 
Freeman, Kingston, N. Y., Mar. 4, 
1957, p.3) Appl. author: Ted 
Bates & Co., Inc. © 4Mar57; 
KK124819. 

Sore throat pain? Super Anahist 
antibiotic throat lozenges. (In 
Sunday news, New York, Dec. 9, 
1956, p.34) Appl. author: Ted 
Bates & Co., Inc. © 9Dec56; 
KK122696, 

Sore throat pain? Super Anahist 
antibiotic throat lozenges. (In 
Tulsa world, Jan. 20, 1957, maga- 
zine section, p.2 of cover) 

Appl. author: Ted Bates & Co., 

Inc. © 20Jan57; KK123058. 

Stuffed-up nose and sinus from head 
cold? Super Anahist antibiotic 
nasal spray. (In Tulsa Sunday 
world magazine, Jan. 13, 1957, 
p.31) Appl. suthor: Ted Bates & 
Co., Inc. © 13Jan57; KK122618, 

Stuffed-up nose and sinus of summer 
cold or allergy? Super Anahist 
antibiotic nasal spray. (In 
New York Sunday news, June 16, 

1957, roto magazine section, 

Pp. Appl. author: Ted Bates 
& Co., Inc. © 16Jun57; KK126173. 

Stuffed-up nose and sinus of summer 
cold or allergy? Super Anahist 
antibiotic nasal spray. (In This 
week (New York herald tribune), 
May 19, 1957, p.37) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 19May57; KK125593. 

Stuffed-up nose from summer cold or 
allergies? Super Anahist anti- 
biotic nasal spray. (In New York 
Sunday news, May 19, 1957, roto 
magazine section, p.27) Appl. 
author: Ted Bates & Co., Inc, 
© 19May57; KK125594. 


IS 1252. 


ANCIENT AGE DISTILLING CO. © 
Advertising saturates Kentucky with 
the famous challenge: if you can 

find a better bourbon, buy it. 

(In The Kentucky beverage journal, 

Dec. 1956, p.1l=13) Appl. au- 

thor: Doyle Dane Bernbach, Inc. 

© 1Dec56; KkK122089. 

America's fastest growing whiskey; 
straight Kentucky bourbon. (In 
Arkansas democrat, Apr. 10, 1957, 
p.22) Appl. author: Doyle Dane 
Bernbach, Inc. © 10Apr57; 
KK125462, 

Birds stealing your bait? Sports 
idea contest. (In Sports afield, 
Dec. 1956, p.11) Appl, author: 
Doyle Dane Bernbach, Inc, 
© 25Nov56; KK122533. 

Do you really know your bourbon? 
[Head of man resting on hand] 

(In Cincinnati enquirer, May 24, 
1957, p.28) Appl. author: Doyle 

Dane Bernbach, Inc. © 24May57; 

KK126396. 

Do you really know your bourbon? 
(In Kentucky beverage journal, 
Jan. 1957, p.2-3) Appl. author: 
Doyle Dane Bernbach, Inc, 
© 2Jan57; KK12253). 

The fastest growing whiskey in 
America is Ancient Age; bourbon. 
(In The Indianapolis star, Apr. 
12, 1957, p.11) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 12Apr57; KK125653. 

How to evict skunks. Sports idea 
contest. (In Sports afield, May 
1957, p.25) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Apr57; KK125460. 

How to hypnotize a frog. Sports 
idea contest. (In Sports afield, 
June 1957, p.83) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25May57; KK126398. 

How to prepare bait that fish go 
for. Sports idea contest. Tin 
Sports afield, Apr. 1957, p.31) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Mar57; KK124355. 

If you can find a better bourbon, 
buy it. [Bottom half of bottle] 
(In The New York times, May 17, 
1957, p.8) Appl. author: Doyle 
Dane Bernbach, Inc. © 17May57; 
KK125654. 

If you can find a better bourbon, 
buy it. [Gray-eyed man with 
bushy brows; drink in hand] (In 
Life, Mar. 18, 1957, p.3 of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 14Mar57; KK124052. 

If you can find a better bourbon, 
buy it. [Half turned face of 
man looking at glass] (In The 
New York times, May 17, 1957, 
p.31) Appl. author: Doyle Dane 
Bernbach, Inc. © 17May57; 
KK125655. 

If you can find a better bourbon, 
buy it. [Head of man resting on 
hand) (In New York mirror, May 
27, 1957, p.35) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 27May57; KK126397. 

If you can find a better bourbon, 
buy it. [Light-haired man with 
drink in hand] (In Sports illus- 
trated, June 17, 1957, p.W1T) 
Appl. author: Doyle Dane Bernbach, 
Inc, © 14Jun57; KK126404. 

If you can find a better bourbon, 
buy it. [Man holding drink, wear- 
ing signet ring) (In Argosy, 
Apr. 1957, p.3) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 20Mar57; KK129555. 

If you can find a better bourbon, 
buy it. [Pensive man, with 
drink in hand) (In Sporte 11- 
lustrated, Mar. 4, 1957, p.W-9) 


ENT AGE DISTILLING CO. © Cont'd. 
a author: Doyle Dane Bernbach, 
Inc. © 1Mar57; KK125652. 

If you can find a better bourbon, 
buy it. [Shadowed face of bushy- 
browed man; drink in hand] (In 
Sports illustrated, Apr. 22, 
1957, p.-W13) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 19Apr57; KK125461. 

If you can find a better bourbon, 
buy it. [Shadowed face of white- 
haired man; drink in man's hand] 
(In Sports illustrated, Feb. 4, 
1957, p-5) Appl. author: Doyle 
Dane Bernbach, Inc. © 1Feb57; 
KK123239. 

If you can find a better bourbon, 
buy it. [Three upraised men's 
hands holding drinks] (In The 
Oregonian, Nov. 1h, 1956, p.8) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 1Nov56; KK122092. 

If you can find a better bourbon, 
buy it. [Whole bottle] (In The 
New York times, May 17, 1957, 
p.15) Appl. author: Doyle Dane 
Bernbach, Inc. © 17May57; 
KK125656. 

If you can give a better bourbon, 
give it. [Three upraised men's 
hands holding drinks] (In Arkan- 
sas democrat, Little Rock, Ark., 
Nov. 9, 1956, p.2h) Appl. au= 
thor: Doyle Dane Bernbach, Inc. 
© 9Nov56; KK122091._ 

Kentuckians are used to the best: 
Nashua. (In Park City daily news, 
Bowling Green, Ky., Dec. 6, 1956. 
pel) Appl. euthor: Doyle Dane 
Bernbach, Inc. 9 6Dec56; 
KK122535. 

Kentucky straight bourbon, $1.35, 
h-5 qt. (In Daily reflector, 
Greenville, N. C., Nov. 7, 1956, 
p.8) Appl. author: Doyle Dane 
Bernbach, Inc. © 7Nov56; 
KK122090. 

Last minute reminder; Ancient age 
bourbon, (In Birmingham post- 
herald, Dec. 21, 1956, p.18) 

Appl. author: Doyle Dane Bernbach, 
Ine. © 21Dec56; KK123075. 

Safe way to arouse snoozing bears. 
Ancient Age sports idea contest. 
(In Sports afield, Feb. 1957, 
P-75) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Jan57; 
KK123240. 

The smoother bourbon ... if you can 
find a better bourbon, buy it. 
(In The New York times, June 14, 
1957, p.30) Appl. author: Doyle 
Dane Bernbach, Inc. © 14Jun57; 
KK126403. 

Stops fish from sliding around dur- 
ing cleaning. Sports idea con- 
test. (In Sports afield, Mar. 
1957, p.19) Appl. author: Doyle 
Dane Bernbach, Inc, © 25Feb57; 
KK123826, 

Texans are used to the best; if you 
can buy a better bourbon, buy it. 
(In The Houston post, May 13, 
1957, section 4, p.25 Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 13May57; KK126395. 


ANDALE CO. © 
Valves, fourway, non-lubricated, 
tapered plug type. (Bulletin 
461 P(R1)) © 14Feb57; KK123192. 


ANDERSON (CHARLES H.) FLOORS, INC. © 
Vitro-Surf, the modern wall sur- 
facing. Appl. author: Norman E. 
Kraff. © 17Apr57; KK125064. 


ANDERSON, CLAYTON & CO. © 

Golden Capri, the select light 
salad oil & liquid shortening, 
Roquefort cheese dressing. One 
quart. © Anderson, Clayton & 
Co. (in notice: Anderson, Clayton 
& Co., Foods Division); 7Jan57 
(in notice: 1956); KK124148. 


COMMERCIAL PRINTS AND LABELS 


Its luxury-aroma whispers fabulous 
flavor secret; meet new all 
vegetable Flair, the delicate 
yellow shortening ... (In The 
Galveston news, May 30, 1957, 
p.14) © 30May57; KK126333. 

Meadolake margarine; freshness pro- 
tected by foil. Net wt. one 1b; 
4 golden quarters. Appl. au= 
thor: Robert Neubauer. © Ander- 
son, Clayton & Co., Foods Divi- 
sion; 1Jan57 (in notice: 1956); 
KK124974. 

New, Golden Capri, the select, light 
Salad oil and liquid shortening 
--- Golden Capri brings a new 
idea to your kitchen ... (In 
Peoria journal star, Mar. 21, 
1957, p.C-18) Appl. author: 
McCann-Erickson, Inc. © 21Mar57; 
KK124875. 

New, Golden Capri, the select, light 
salad oil and liquid shortening 
--.- Golden Capri is the only 
modern oil in a modern bottle. 
(In Peoria journal star, Mar. 28, 
1957, p.C-12) Appl. author: 
McGann-Erickson, Inc. © 28Mar57; 
KK124876. 


ANDERSON CO. © 

Anco anti wind-lift wiper arms. 
(Catalog sheet no.04-0465) 
© 7Jan57; KK125280. 

Anco Dead-Locker model, turtleback 
windshield wiper blades. 5 pairs, 
10 blades; 16 inch. (Stock no.850) 
© 10Dec56; KK123283. 

Anco 1957 new-market kickoff. Long- 
blade assortment, long-blade, sub- 
cabinet, anti wind-lift arms. 
(Catalog sheet no.04-0462) 
© 7Jan57; KK123279. 

Anco original-equipment replacement 
e¢atalog; Chrysler Corp. (Catalog 
sheet no.04-0456) © 7Jan57; 
KK123281. 

Anco 16 inch Combo; pair Anco 16" 
model DL turtleback blades plus 
pair Anco 16" turtleback push- 
button refills ... Five 16" Combo 
packs ese © 9Apr57; KK12573h. 

Anco turtleback windshield wiper 
blades with push-button refills; 
Dead-Locker model. 16 inch pair. 

(Stock no.850) © 10Dec56; 
KK123282., 

Anco Universal model DH anti wind- 
lift wiper arm. © 8Mar57; 
KK125726. 

Anco Universal model SH anti wind- 
lift wiper arms. 6 arms; 10-1} 
inches extensible. (Stock no. 
175) © 8Mar57; KK125727. 

Dealer's application for refunding 
package for Anco sub-cabinet. 
(Form 04-0463) © 9Apr57; 
KK125730. 

Dealer's notice of shipment and 
confirmation of obsolescence; 
windshield wiper blades and arms. 

(Form 04-0475) © 30Mar57; 
KK125725. 

Help promote highway safety with 
new Anco profit-popper 16" Combo 
turtleback blades and refills, 
250 Weatherly index. Effective 
Mar. 30, 1957. (Form 04-0473) 
© 30Mar57; KK125723. 

Mr. Anco Dealer: Here are the facts 
on the dangerous wind-lift prob- 
lem «s. Anco anti wind-lift wiper 
arm. (Form Ol-072=A) 
© 25Mar57; KK12572),. 

Mr. Dealer: Accept this carton ece 
Anco 1957 new-market kickoff 
pack. Containing one long-blade 
Sub-cabinet plus one long-blade 
assortment ... Stock no.1050. 
(Form 04-0464) © 11Jan57; 

KK125731. 

New Anco anti wind-lift wiper arm; 
jet plane type. (Form 04-0472) 
© 25Mar57; KK125733. 


Jan—June 


New Anco anti wind-lift wiper arm, 
with spring-toggle pressure ad- 
justment ... Gn 04-0471) 
© 30Apr57; KK125729. 

Replace your streakers now; get live 
new Anco wiper blades, by Ander- 
son. (Form no.04-0457) 
© 20Dec56; KK123284, 

Turtleback windshield Wiper blad 
with push-button refilis; pecde 
Locker model; Anco 16 inch Combo. 
Pair blades. (Stock no.855) 
© 9Apr57; KK125728. 

Welcome to the family of Anco deal- 
ers now using Anco long-blade 
sub-cabinets. (Form 04-0466) 
© 13Mar57; KK125732. 


ANEMOSTA’ CORP. OF AM@RICA, © 
Anemostat diiusores de aire. (Bole- 
tin no.125) Appl, author: Jess 
H. Cloud. © 31Dec56; KK122551. 


ANGLE, PAUL M. 
For works of which Paul M. Angle is 
the joint author SEE Kingsport 
Press, Inc. 


ANHEUSER-BUSCH, INC. © 

Clear and bright as mountain air. 
Busch Bavarian beer. (In Aurora 
beacon news, Feb. 13, 1957, p.10) 
Appl. author: Josephine Walsh. 
© 13Feb57; KK123867. 

Fun ahead; an adventure in taste, 
your first sip of Busch Bavarian. 
Beer. (In Aurora beacon news, 
Rebs js 195i) Dep) Appl. au- 
thor: Josephine Walsh. © 7Feb57; 
KK123868. 

Holidays are made for this; Busch 
Bavarian beer. (In St. Louis 
post-dispatch, May 24, 1957, 
p.10C) Appl. author: Josephine 
D. Walsh. © 24May57; KK125985. 

Lift a snow-capped glass to the 
Cardinals. ~Busch Bavarian beer. 
(In St. Louis post-dispatch, Apr. 
14, 1957, pt.7, p.16) Appl. au- 
thor: William McGoogan. 
© 14Apr57; KK124849. 

A taste of Bavaria; drink deep of 
this sparkling beer, Busch Ba- 
varian. (In Aurora beacon news, 
Feb. 20, 1957, p-11) Appl. au- 
thor: Josephine Walsh. 
© 20Feb57; KK123869. 


ANSON (ART) INC. © 
Another Art Anson original, the 
Official Red Carpet. The new 
copyrighted item that rings up 
extra sales, big profits. 
© 19Feb57; KK123162. 


ANTHONY (C. & R.) INC. © 

Red Barber's Big League baseball 
game. Directions. Appl. author: 
William Duncan Hart, Jr. 
© 30ct50; KK123481. 

Red Barber's Big League baseball 
game; all the thrills, excitement 
.-. [Endorsed by] Stan Musial, 
Tom Henrich [and others] Appl. 
author: William Duncan Hart, Jr. 
© 30ct50; KK12348e2. 


ANTI-HYDRO WATERPROOFING CO. © 

Color chart for Aridtone; 7 decora- 
tor colors ... Masonry paint. 
Appl. author: Mortimer W. Meyer. 
© 15Apr57; KK125360. 

Guard against water; Aridtone, 
masonry paint. Appl. author: 
Mortimer W. Meyer. © 15Apr57; 
KK125359. 


ANTLE (L. L.) & CO., INC. © 
Anco Whitato; anti-oxidant. Net 
contents five pounds. Appl. au- 
thor: William F. Owens. 
© 21Dec56; KK123026. 


APPLESTEIN, LEVINSTEIN & GOLNICK 
ADVERTISING AGENCY, INC. © 
Tranquilizer; 8 hours sleep in 6; 

Serta Perfect Sleeper mattress. 


1957 


(In The Washington post & times 
herald, Feb. 25, 1957, p.Bl+) 
© 25Feb57; KK125306. 


ARCADY FARMS MILLING CO. © 
Arcady for dairy ... contains Sweet 
Mix with Rumafac; feeds. (In 
Prairie farmer, Ind. ed., Sept. 
1, 1956, p.60) Appl. author: 
Gene Carr. © 30Aug56; KK123288. 
Arcady for poultry ... laying mash; 


feeds. (In Prairie farmer, I11l. 
ed., Oct. 6, 1956, p.3+) Appl. 
author: Gene Carr. © 40ct56; 


KK123287. 
Arcady Sweet Mix with Rumafac; 


feeds. (In Prairie farmer, 111. 
ed., Nov. 3, 1956, p.4) Appl. 
author: Gene Carr. © 1Nov56; 


KK123289. 

Feed for beef cattle ... contgins 
Bio-Beef; feeds. (In Prairie 
farmer, Ill. ed., Oct. 6, 1956, 
P.55) Appl. author: Gene Carr. 
© 40ct56; KK123290. 

Feed for hogs ... contains sensa- 
tional new pepsin to cut feed. 
costs. (In Prairie farmer, Ind. 
ed., Sept. 1, 1956, p.61) Appl. 
author: Gene Carr. © 30Aug56; 
KK123286. 

For fast starts, high livability; 
Arcady Hi-Bi turkey starter; 
feeds. (In Turkey world, Apr. 
1957, p-3) Appl. author: Tom 
Peterson. © 5Apr57; KK124842. 

New Arcady 3-step dairy herd re- 
placement program; feeds. Appl. 
author: Gene Carr. © lAug56; 
KK123285. 

32% Turkey Ranger gives low-cost 
feed conversion without feed 
waste, prepares birds for quality 
finishes; feeds. Grower report 
from North Carolina. Mr. R. K. 
Dee. (In Turkey world, Sept. 
1956, p.3) Appl. author: Gene 
Carr. © 5Sep56; KK123782. 


ARCHITECTURAL TERRA COTTA INSTITUTE. © 
Introducing CV Panelwall; pre- 
fabricated ceramic veneer curtain 
wall. (A.I.A. file no.9-A) 
Appl. author: Boyce Price. 
© 1Dec56; KK123895. 


ARDALT, INC. © 

From the quarries of Italy, figu- 
rines in alabaster. Lu Gwan, 
exotic modern goddess [and 
others] (In The Gift & art buy- 
er, Feb. 1957, p.+) Appl. au- 
thor: Leon A. Arditti. 
© 183an57; KK124163. 

Have you tried our exquisite new 
Butterfly Cupid Lenwile China? 
(In The Gift and art buyer, Dec. 
1956, pe) 
Arditti. © 26Nov56; KK122159. 

Take it from the grapevine, it's 
lovely new Verithin eggshell 
Lenwile China. (In The Gift and 
art buyer, Jan. 1957, p.3) 

Appl. author: Leon A. Arditti. 
© 27Dec56 (in notice: 1957); 
KK124579. 


ARGUS CAMERAS, INC. © 

Argus makes wonderful pictures won- 
derfully easy to take; Argus C-l, 
Argus C-3, Argus A-lj. (In Sun- 
rise magazine of southern living, 
June 1956, p. of cover) Appl. 
author: Young & Rubicam, Inc. 
© SMay56; KK122801, 


ARLENGE LABORATORIES, © 

Braid-Nu; removes tarnish from 
metal braid and buttons. 
4 fl, oz. © 27Dec56; KK125373. 

00. 

epair, remodel, renovate red ~ 
rate now; it's easy, nd woney 
rely, eee In The Fresno bee, 
pr. 21, 1957, p.8A-9A) © Max 


Appl. author: Leon A. 


CURRENT REGISTRATIONS 


Armstrong d.b.a. Armco; 21Apr57; 
KK125387— 3 Pr57; 


ARMOUR & CO. © 
Amazing fabric softener, Arquad 2HT; 
now available to meet growing de- 
mand. Schematic drawing. (In 
Soap & chemical specialties, Nov. 
1956, pelS) Appl. author: Art 


Silver. © Armour & Co. (in notice: 
Armour Chemical Division); 1Nov56; 
KK122343. 


Armour announces: the new chemo- 
biotic, Dynafac. (In Feedstuffs, 
Jan. 19, 1957, pel4) Appl. au- 
thor: N. W. Ayer & Son, Inc, 
© 19Jan57; KK124159. 

Better than homemade; vote new Ar- 
mour Star beef stew. (In Look, 
Jan. 8, 1957, p.45) Appl. au- 
thor: Tatham-Laird, Inc. 
© 25Dec56 (in notice: 1957); 
KK123035. 

Dynafac. Urgent news for beef pro- 
ducers; Dynafac, Armour's new 
chemobiotic feed additive ... 

(In Western livestock journal, 
Feb. 1957, p.7) Appl. author: 
N. W. Ayer & Son, Inc. 

© 153an57; KK124158. 

Dynafac. Urgent news for dairymen; 
Dynafac, Armour's new chemobiotic 
feed additive ... (In National 
live stock producer, Feb. 1957, 


p. 32) Appl. author: N. W. Ayer 
& Son, Inc. © 1Feb57; KK124161. 
Dynafac. Urgent news for hog pro- 


ducers; Dynafac, Armour's new 
chemobiotic feed additive ... 
(In Wisconsin agriculturist & 
farmer, Feb. 2, 1957, p.11) 
Appl. author: N. W. Ayer & Son, 
Inc. © 2Feb57; KK124853. 

Dynafac. Urgent news for sheepmen; 
Dynafac, Armour's new chemobio- 
tic feed additive ... (In Sheep 
& goat raiser, Feb. 1957, p.15) 
Appl. author: N. W. er & Son, 
Ine. © 25Jan57; KK124160. 

For really good cheere dishes 
there's a better cheddar stamped 
Miss Wisconsin. (In Life, Nov. 
19, 1956, p.2 of cover) Appl. 
author: N. W. Ayer & Son, Inc. 
© 15Nov56; KK122999. 

From our rolling dairy country comes 
a fine cheddar stamped Miss Wis- 
consin, (In Life, Nov. 12, 1956) 
Appl. author: N. W. Ayer & Son, 
Inc. © 8Nov56; KK123002. 

The happy family breakfast; Pills- 
bury pancakes; Armour Star Treet. 
(In Look, Feb. 19, 1957, p.74-75) 
Appl. author: Tatham-Laird, Inc. 
© 12Feb57; KK125033. 

His sales go up when the quarter- 
master stocks ... Armour Star 
canned meats ... Corned beef 
hash, chili con carne [and 
others] (In The Military market, 
Mar. 1957, p.4) Appl. author: 
Tatham-Laird, Inc. © 1Mar57; 
kkK125881. 

If you looked through the window of 
an exclusive men's club; Armour 
Star corned beef hash. (In Look, 
Mar. 5, 1957, p.75) | Appl. au- 
thor: Tatham-Laird, Inc. 
© 19Feb57; KK125034, 

If you tiptoed into the dining room 
of an exclusive men's club; 
Armour Star corned beef hash, 

(In Look, May 14, 1957, p.61) 
Appl. author: Tatham-Laird, Inc, 
© 30Apr57; KK125707. 

Is it new? This fragrant bacon by 
Armour is the first ever to be 
smoked with cherrywood. Star. 
(In Chicago American) Appl. au- 
thor: Tatham-Laird, Inc. 
® 31May56; KK1226)),. 

Make your Armour Star corned beef 
hash sales bloom this spring; 


free Burpee seed offer by Armour 
... (In Supermarket news, Feb. 
25, 1957, p.10) Appl. author: 
Tatham-Laird, Inc. © 25Feb57; 
KK125880. 

Memo for holiday buffets; serve tnis 
mellow, sweet Armour Star canned 
ham, so easy to slice. (In Look, 
Dec. 11, 1956, p.133) Appl. au- 
thor: Tatham-Laird, Inc. 
© 27Nov56; KK123030. 

More people buy Armour Star canned 
meats than any other kind. Corned 
beef hash, chili con carne [and 
others] (In Wholesale grocer 
news, Feb. 1957, p.8-9) Appl. 
author: Tatham-Laird, Inc. 
© 5Feb57; KK125879. 

New; a smoother, richer stew by Ar- 
mour made with North Country gra- 
vy. (In Look, Feb. 5, 1957, 
p69) Appl. author: Tatham-Laird, 
Ine. © 22Jan57; KkK123031. 

New, a smoother, richer stew by 
Armour made with North Country 
ravy; Armour Star beef stew. 

In Look, Mar. 19, 1957, p.59) 
Appl. author: Tatham-Laird, Inc. 
© 5Mar57; KK125378. 

New; a touch of maple sugar makes a 
world of flavor difference in Ar- 
mour Star pork sausage. (In Buf- 
falo evening news, Nov. 8, 1956, 
section 1, p.17) Appl. author: 
Tatham-Laird, Inc. © 8Nov56; 
KK1226h7. 

Sizzly shorts about a taste dis- 
covery, franks with an open-fire 
flavor. Star. Kids fishing. 
Appl. author: Tatham-Laird, Inc. 
© 2hJun56; KK1226)5. 

So you'll try a great new chili, we 
offer 6 discount coupons ... free 
with each can of Armour Star chi- 
1i. (In Look, Oct. 16, 1956, 

Appl. author: Tatham- 
Laird, Inc. © 200ct56; KK123036. 

Some people like mustard on their 
franks, and some do not ... Ar- 
mour makes both kinds; hot Armour 
Star chili con carne, mild Armour 
Star chili con carne. (In Look, 
Feb. 5, 1957, p61) Appl. au- 
thor: Tatham-Laird, Inc. 
© 22Jan57; KK123032. 

There's extra care in every cheese 
stamped Miss Wisconsin. (In Life, 
Dec. 3, 1956) Appl. author: 

N. W. Ayer & Son, Inc. © 29Nov56; 
KKi25001. 

When company comes serve the bet 
cheddar stamped Miss Wisconsin. 
(In Life, Dec. 24, 1956) DE 
author: N. W. Ayer & Son, Inc. 
© 20Dec56; KK123000. 

Yes, Treet is sugar-cured like the 
finest ham; Armour Star Treet. 

(In Look, Apr. 2, 1957, p.95) 
Appl. author: Tatham-Laird, Inc. 
© 19Mar57; KK125035. 

Yes, Treet is sugar cured like the 
finest ham; Armour Star Treet. 
Pan-browned Treet, and melted 
cheese on toasted bun. (In Look, 
Dec. 25, 1956, p.67) Appl. au- 
thor: Tatham-Laird, Inc. 
© 11Dec56; KK123053. 

Yes, Treet is sugar-cured like the 
finest ham; Armour Star Treet. 
Treet and pineapple slice on 


toasted bun. (In Look, Jan. 22, 
1957, . 37) Appl. author: Ta- 
tham-Laird, Ine. SJan57 

KK12 3034. 


You're looking at a sisszly-juloy 
taste; franks with an open-fire 


flavor, even when only heated in 
water; Star. Free Wild Weat re- 
ward poster for the kida. (i 
Look) Appl. author: Tatha- 
Laird, Inc. © l&Sep56; KKI122646. 
ARMOUR CHEMICAL DIVISION, SEE Armour 


& Co. 


10 COMMERCIAL PRINTS AND LABELS 


ARMSTRONG, MAX, d.b.a. ARMCO. SEE 
Armco. 


ARNOLD (BEN) CO., INC. © 
Mountain corn, corn whiskey. 
© 6Jul37; KK121939. 


ARNOLD BAKERS, INC. © 

All-purpose stuffin'; delicious 
croutons for soups-snacks. Net 
wt. 8 oz. © 7Mar57; KK1235735. 

Brick Oven butter wheat cookies. 
Net weight 6 oz. © 11#eb57; 
KK123622. 

Brick Oven cashew-pecan cookies. 
Net weight 6 oz. © 18Mar57; 
KK123960. 

Brick Oven molasses cookies. Net 
weight 7 oz. © 8Mar57; 
KK123795. 

Brick Oven raisin tea loaf. Net 
weight 1 1b. © 1Apr57; 
KK124225, 

Brown 'n serve butter rolls. Net 
wt. 4 ounces. © 25Mar57; 
KK123976. (See also Arnold 
Bakers, Inc.; lApr57; KK125366) 

Brown 'n serve butter rolls. Net 
wt. 4 ounces. © 1Apr57; 
KK125366. (See also Arnold 
Bakers, Ine.3; 25Mar57; KK123976) 

Butter crumpets; toaster muffins. 
Eight slices. © 21Feb57; 
KK123465. 

Buttermilk biscuits, Net weight 
6 OZS. © 17Jan57; KK122539. 


ARNOLD DOUGHNUTS, INC. © 
Three Sisters English muffins. 
6 English muffins. © 20Mar57; 
KK124258. 


ARROW DISPLAY ASSCCIATES, © 
Functional fixtures. Appl. author: 
C. Earl Brooks. © 2Jan57; 
KK122h 0h. 
Merchandising fixtures, Appl. 
author: C. Earl Brools, 
© 2Jan57; KK122)05. 


ARROW SALES, INC. © 
Here it is; Arrow's amazing bar- 
gains. Communications, high- 
fidelity ... Sales bulletin 
F56) © 10ct56; KK123228. 


ART METAL CONSTRUCTION CO, © 

Art Metal, for maximum yield on 
your office investment. Com- 
plete service from floor plans to 
installation. (In Business week, 
Feb. 23, 1957, p.65) Appl. au- 
thor: Comstock & Co. © 22Feb57; 
KkK12392h. 

Art Metal helps cut office costs 
with planned installations. Far 
from being a cost item... (in 
Fortune, Mar. 1957, p.160) 

Appl. author: Comstock & Co. 
© 26Feb57; KK123925. 

Newest answer to office space prob- 
lems; Art Metal multi files; an 
extra drawer in every cabinet. 
(In Management methods, May 1957, 
p.29) Appl. author: Comstock & 
Co, © 28Apr57; KK125163. 

Sales are the fruits of nourishing 
roots; sales-root no.4:; design 
and styling. (In Office appli- 
ances, May 1957, p.87) Appl. 
author: Comstock & Co. 
© 23Apr57; KK125164. 

Sales are the fruits of nourishing 
roots; sales-root no.5: tangible 
buyer benefits. (In Office Appli- 
ances, June 1957, p.97) Appl. 
author: Comstock & Co. © 23May57; 
KK126085. 

Value analysis of office equipment. 
(In Purchasing, May 1957, p.477) 
Appl. author: Comstock & Co, 
© 1May57; KK125485, 


ASSOCIATED ADVERTISERS. © 
Can you count? Then count every 
letter you see ... win $1,000.00 
in cash. National counting sweep- 
stakes. Appl. author: Harry Us- 
wald. © 25Mar57; KK124058. 


ASSOCIATED SPRING CORP. © 

ASC spring report. (In The Wall 
Street journal, Apr. 11, 1957, 
p.6) © 11Apr57; KK125903. 

Belleville springs solve spring 
problems of high loads in a 
limited space. (In Machine 
design, Mar. 21, 1957, p.99) 
© 21Mar57; KK124883. 

Find your spring problem. (In 
Design news, Apr. 1, 1957, 
p-162-163) © 1Apr57; KK125269. 

For the springs in their lives, we 
put life in your springs. Raymond 
Springs. (In The Midwest pur- 
chasing agent, Jan. 1957, p.29) 
© 22Jan57; KK124528. 

The helping-hand of spring engineer- 
ing research and application. 

(In Business week, Mar. 9, 1957, 
p.132) © 9Mar57; KK124881. 

Here's the test ... Wallace Barnes 
high carbon strip steels. (In 
Dixie purchasor, Mar. 15, 1957, 
p.27) © 15Mar57; KK124356. 

Ideas into springs. (In The Iron 
age, May 25, 1957, p.23) 
© 23May57; KK125779. 

Interviews with successful springs. 
(In Electrical design news, Apr. 
19575 pe66-67) © lApr57; 
KK124n92. 

Let us make yours. Raymond Springs. 
(In Midwest purchasing agent, 

Mar. 1957, p.95) © 1Mar57; 
KK125018. 

The magic of engineered energy. 

(In Business week, Feb. 9, 1957, 
p.151) © 9Feb57; KK123151. 

New compact energy cartridge for 
high loads of minimum deflection. 
(In Design news, Feb. 1, 1957, 
p-73) © 1Feb57; KK123263. 

Precision high-carbon strip steel 
with uniform thickness ... (In 
Steel, Mar. 11, 1957, p.33) 
© 10Mar57; KK124501. 

Springs engineered for your product. 
Raymond Springs. (In Buffalo 
business, Apr. 1957, p.39) 
© 10Apr57; KK124495. 

There's nothing more versatile than 
a spring. (In Business week, Jan. 
12, 1957, p-73) © 14Jan57; 
KK123302. 

What's your idea of a spring? 

(In The Tool engineer, Apr. 1957, 
p.265) © 1Apr57; KK124B80, 


ATLANTIC-PACIFIC MANUFACTURING CORP. © 

APCO marine life saving and water- 
sport equipment. Appl. author: 
Clarence M, Skoldberg. © 2Jan57; 
KK1 22670. 

APCO, your guide to the finest 
water sport equipment; instruc- 
tions, how to water ski. Appl. 
author: Clarence M. Skoldberg. 
© 24May57; KK125968. 


ATLAS SUPPLY CO. © 

It's new, it's great; Atlas Plycron 
Cushionaire. Tires, batteries, 
accessories. (In The Saturday 
evening post, Mar. 9, 1957, p.13) 
Appl. author: McCann-Erickson, 
Ine. © 5Mar57; KK124454. 

It's new, it's great, it's backed by 
more service stations than any 
other tire ... Atlas Plycron 
Cushionaire; tires, batteries, 
accessories. (In The Saturday 
evening post, Apr. 6, 1957, p.141) 
Appl, author: McCann-Erickson, 
Inc. © 2Apr57; KK124877. 


Tires, batteries, accessories. He 
sees you twice a week, he has to 
sell you the best. (In The Sat- 
urday evening post, May 19, 1956, 
p.75 Appl. author: McCann- 
Erickson, Ine. © 15May56; 
KkK124050. 


AUDIO BOOK CO, © 

All time favorites, v.1. (Audio 
Book music series, AF-101) 
© 15Sep56; KK121977. 

Famous Broadway show tunes, v.l. 
(Audio Book music series, ST-201) 
© 15Sep56; KK121975. 

World's greatest music; Beethoven: 
Symphony no.5 in C minor, op.67. 
(Audio Book music series, WG 801) 
© 15Sep56; KK121976. 


AUDIO FIDELITY, INC. © 

Johnny Puleo and his harmonica 
gang; a study in high fidelity 
sound. (Audio Fidelity AFLP 
1830) © 3Jun57; KK125929. 

Marching along with the phenomenal 
Dukes of Dixieland, v.3; a study 
in high fidelity sound. (Audio 
Fidelity AFLP 1851) © 3Jun57; 
KK125930. 


AUTOMATIC CANTEEN CO. OF AMERICA. © 

Brewed coffee ... by Canteen. 
Brew=Matic; complete vending 
service. Appl. author: Richard 
A. Burleigh. © 20Ju156; 
Kk123898. 

Now, nourishing hot foods; vended 
by Canteen. Complete vending 
service. Appl. author: Richard 
A. Burleigh. © 6May56; KK123897. 


AUTOMATIC SPRINKLER CORP. OF AMERI- 

CA. © 

Foam-water spray sprinkler 
SD-2 1/2 PA. Appl. author: 
John Teresko. © 20Jun57; 
KK126416. 

AVON PRODUCTS, INC. © 

Avon gifts; lovely to give, lovely 
to receive; cosmetics. (In Good 
housekeeping, Nov. 1956, p.66-67) 
Appl. author: Monroe F. Dreher, 
Ine. © 200ct56; KK125613. 

Take time out for beauty; Avon 
cosmetics. [Blonde wearing drop 
earrings] (In Household, Mar. 
1956, p.28-29) Appl. author: 
Monroe F, Dreher, Inc. 
© 10Feb56; KK125615. 

Take time out for beauty; Avon 
cosmetics. [Brunette applying 
lipstick] (In Good housekeeping, 
Sept. 1956, p.156-157) Appl. 
author: Monroe F, Dreher, Inc. 
© 20Aug56; KK125614. 

Take time out for beauty; Avon 
cosmetics. [Brunette, holding 
jar; hand to face] (In Household, 
Feb. 1957, p.32-33) Appl. au- 
thor: Monroe F. Dreher, Ine, 
© 9Jan57; KK125611. 

Take time out for beauty; Avon 
cosmetics. [Brunette holding 


perfume atomizer] (In Good house- 


keeping, Mar. 1957, p.134-135) 
Appl. author: Monroe F. Dreher, 
Ine. © 20Feb57; KK125618. 

Take time out for beauty; Avon 


cosmetics. [Smiling girl, wearing 


necklace and earrings] (In Good 
housekeeping, June 1956, p.28-29) 
Appl. author: Monroe F. Dreher, 
Inc. © 20May56; KK125612. 

Take time out for beauty; Avon 
cosmetics. [Smiling grey-eyed 
girl] (In McCall's, Aug. 1956, 

p. 22-23) Appl. author: Monroe F. 
Dreher, Inc. © 20Ju156; KK125619. 

Take time out for beauty when your 
Avon representative calls; cos- 
metics. [Blonde powdering neck] 
(In McCall's, Apr. 1957, p.178- 
179) Appl. author: Monroe F. 
Dreher, Inc. © 20Mar57; KK125617. 


Jan—June 


¢|957 CURRENT REGISTRATIONS 1 


Take time out for beauty when your 
Avon representative calls; cos- 
metics. (In Good housekeeping, 
Apr. 1956, p.146-147) Appl. 
author: Monroe F. Dreher, Inc. 
© 20Mar56; KK123487. 


B-P AIRCRAFT CO, 

Free flying model cutout; F-102 jet 
interceptor ... on the new 2-qt. 
carton of homosenized Darigold 
milk. (In Eugene register-guard, 
Dec. ides 1956, pe9A) © Robert 
William Prescott, Jr. sole owner 
B-P Aircraft Co.; 7Vec56; KK122)70. 

Free flyinz model cutout on the new 
2-quart Darigold homogenized milk 
carton; I'-102 jet interceptor. 
(In Eugene rezister-ruard, Dec. 
2, 1956, p-lyC) © Robert William 
Prescott, Jr. sole owner B-P Air- 
eraft Co.; 2Dec56; KiK122)68. 

Kids, make your own flying model 
jet interceptor; win prizes in 
Darigold's exciting flyine con- 
test; homogenized milk, (In Hu- 
gene register-euard, Dec. 17, 
1956, p.5A) © Robert William 
Prescott, Jr. sole owner P-F Air- 
eraft Co.; 17Dec56; KK122)69. 


BABCOCK & WILCOX CO. © 
B & W Kaocrete refractory castables 
withstand punishing ashpit serv- 
ice. (Bulletin no.R-0) Appl. 
author: Jess H. Cloud. © 28Dec5& 
KK122708. 


BABEE-‘JENDA CORP, © 

Adjustable Ortho-Tenda safety chair. 
Appl. author: Phil Gordon Agency, 
Inc. © 20Hov56;. KK122))7,. 

Pree for your baby; now give your 
baby all-together safety in the 
new Babee-Tenda safety chair. 
Appl. author: Phil Gordon Agency, 
Ine. © 2Apr57; KK125919. 

New, multi-purpose Tenda play-crib; 
handy for mother, saves space and 
aai wea ae author: Phil Gor- 

ney, Ine. © ; 
kKK123775. ereral : 

Now, all-together safety for baby; 
secure in the Babee-Tenda safety 


chair ..« Appl. author: Phil 
Gordon Agency, Inc. © 26Apr57; 
KK125920, 


Owner's manual; how to get the most 
out of your new Babee-Tenda safety 


chair. Appl. author: Phil Gordon 
Agency, Inc. © 15Mar57; 
KkK125921. 


BABSON BROS, CO. © 

Both milk with downward and forward 
tug & pull; Surge bucket milker, 
(In Hoard's dairyman, June 25, 
1957, p.4 of cover) Appl. au- 
thor: Bert S. Gittins Advertising, 
Inc. © 14Jun57; KK126300. 

No claw riding with the Surge sur- 
cinrle breaker cup on a stanchion 
pipe line; Surge BHlectrobrain, 

(In Hoard's dairyman, Feb. 10, 
1957, p.l, of cover) Appl. au- 
thor: Bert 8S. Gittins Advertising, 
Inc. © 3l1Jan57; KK122869. 


The old-fashioned milk claw is 
dying; Surge Pipe Line Milker. 
(In Hoard's dairyman, Jan. 10, 
1957, pely of cover) Appl. au- 
thor: Bert S. Gittins Advertis- 
ing, Inc. © 3Jan57; Kid222)3. 
Surge milker unit; $5 down and up 
to 24 months to pay. Tug & Pull. 
(In Hoard's dairyman, Feb. 25, 
1957, p.4 of cover) Appl. au- 
thor: Bert 3S, Gittine 4dvertis- 
ing, Inc. NM: "copy changes in 
body text." © 15Feb57; KK123386,. 


Surge surcingle breaker cup; this 
might turn out to be the fastest 
milker ever built. (In Hoard's 
dairyman, May 10, 1957, p.4 of 
cover) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 2May57; KK125127. 

When it comes to pipe line milking, 
your Surge service dealer is 
priceless. Tug & Pull. (In 
Hoard's dai » Mar. 10, 1957, 
p.4 of cover Appl. author: 
Bert S. Gittins Advertising, Inc. 
© 1Mar57; KK123648. 

Your kids will be happier and safer 
in a Surge Parlor, and so will 
your cows; Tug & Pull. (in 
Hoard's dairyman, Jan. 25, 1957, 
pe4 of cover) Appl. author: 
BS5ert S. Gittins Advertisins, Inc. 
© 18Jan57; iK122917. 


BACARDI IMPORTS, INC. © 

How to change “what's for dinner?" 
into "wow", in four easy minutes. 
(In Life, June ll, 1956, pe23) 
Appl. author: Brooke, Smith, 
French & Dorrance. © 11ldun56; 
KK122056. 

Make a perfect and low-calorie Ba- 
cardi cocktail, on the rocks, this 
brand-new easy way. (In Life, 
Jan. 17, 1955, p.6h) Appl. au- 
thor: Brooke, Smith, French & 
Dorrance. © 17Jan55; KK122))39. 


When tensions build up, take time 
to relax, then enjoy one of these 
delicious Bacardi drinks; Puerto 
Rican rum. (In Life, Apr. 22, 
1957, p.105) Appl. author: 
Brooke, Smith, French & Dorrance, 
Inc. © 22Apr57; KK125706. 

Wnen tensions build up, take time 
to relax, then have a Bacardi 
Daiquiri. (In New York herald 
tribune, Nov. 29, 1956, section 
3, pe6) Appl. author: Brooke, 
Smith, French & Dorrance. 
© 29Nov56; KK122055. 

When tensions build up, take time to 
relax, then have a Bacardi 'n 
Cola. (In New York herald trib- 
une, Nov. 16, 1956, p.10) Appl. 
author: Brooke, Smith, French & 
Dorrance. © 16Nov56; KK12205h. 

Which Scotch drink suits you best? 
Gilbey's Spey Royal Scotch. (In 
New York herald tribune, Nov. 16, 

1956, p.el9) Appl. author: 
Brooke, Smith, French & Dorrance. 
© 16Nov56; KK122057. 


BACHARACH INDUSTRIAL INSTRUMENT CO. © 
Engineered for General Motors die- 
sels; GM injector tester for 
series 51, 71 and 110 injectors. 
(Leaflet 908A) Appl. author: 
W. S. Hill Co. © 6May57; 
KK125036. 


Gas pressure gauge; manometer models 


MHD-C & MCD. (Instructions 
10-MR-56) © 22Jan57; Ki022667. 
Gas pressure gauge; manometer models 

MHD-C & MCD, (Instructions 


11-MR-56) © 22Jan57; KK122666. 
Parts list for Bacharach ras pres- 
sure caure; models MID-C and NCD, 


(Liat no.55-200) 
KK122930, 

Parts list for Bacharach manometer, 
model MHD-A and MHD-B. (Iist no. 
56-200) © 22Jan57; KK122665. 

Parts list for Tempsacribe operation 
recorder, model SRA. (List no. 
48-300) © 22Jan57; KKl22662, 

Parts list for Tempsacribe tempera- 
ture recorder, model STA. (List 
no.l, 7-300) ™ 22Jan57; KK122663. 

Parts liat for Tempacribe tempera- 
ture recorder, modela SDC and SGC, 
(List no.57-100) ® 22JanS7; 
mad2266),. 


© 18Jan57; 


BADGER MANUFACTURING CO. © 

A new design from the world's most 
experienced manufacturer; Badger 
S-R expansion joints. New Badger 
S-R expansion joints offer you 
-e- (In Power, Dec. 1956, p.42- 
43) © 26Dec56; KK123261, 

A new design from the world's most 
experienced manufacturer; Badger 
S-R expansion joints. Revolution- 
ary new design ... © 15Nov56; 
KK123260. 

New expansion joint design ... 

S-R expansion joints. (In 
Mechanical engineering, Apr. 
1957, p.153) © 26Mar57 ; 
KK124628. 


BAIT OF THE MONTH CLUB. © 


Fishing equipment. © 25Feb57; 
KK123461. 
BALE PIN CO. © 
Camp pins. No.268M pin and guard, 


no.157F pin and guard, no.157M 
pin and guard. NM: additional 
text, descriptions & illus. of 
new models. © 3Jul156; KK124606. 

Class pins. No.1053B pin and guard, 
no.655B pin and guard [and others] 
NM: additional text, descriptions 
& illus. of new models. 
© 10Feb55; KK124602. 

Fund raiser pins. No.230 pin and 
guard set, no.288 pin and guard 
set. NM: additional text, de- 
scriptions & illus. of new models. 
© 13Feb57; KK124611. 

Future nurses club pins; a pin is 
a highly prized incentive ... 

No.230 pin and guard set [and 
others] NM: additional text, 
descriptions & illus. of new mod- 
els. © 21Nov56; KK12i607. 

Girls athletic association pins. 

No. 313 pin and guard set [and 
others] NM: additional text, 
descriptions & illus. of new mod- 
els. © 10Jan57 (in notice: 1956); 
KK124609. 
Honor pins. No.1194G18 pin and 
ard, no.2057A pin and guard 
and others] NM: additional 
text, descriptions & illus. of 
new models. © 15Mar57; KK124613. 

Library club pins. No.1659B pin 
and guard, no.1743G27 pin and 
guard 'and others] NM: addi- 
tional text, descriptions & illus. 
of new models. © 28Dec56; 
KK124608. 

Music pins; band, orchestra, glee 
club ... No.1181B pin and guard, 
no.H38C pin and guard [and others] 
NM: additional text, descriptions 
& illus. of new models. 
© 17Feb55; KK124603. 

Music pins; band, orchestra, glee 
club... No.1687C pin and guard, 
no.1453A pin and guard [and 
others] NM: additional text, 
descriptions & illus. of new mod- 
els. © 4Mar57; KK124612. 

Order early; enjoy your school 
jewelry all year. No.230 pin arid 
guard set. NM: additional text, 
descriptions & illus. of new mod- 
els. © 100ct55; KK124604. 

Pins for future nurses clubs, 
No.999 pin with guard A; no. 999A 
pin and guard set [and others) 
NM: additional text, descriptions 
& Lllus. of new models, 
© S30Dec53; KK124599. 

Pins for future teachers clubs. 
No,248C pin and guami, no.1521019 

pin and guard [and others] NM: 
additional text, descriptions & 
lllusa. of new modela, © 21Dec5s; 
KK1 24605, 
Presenting a new and varied group of 
atudent council pina. No. HS4ce 
pin and guart [and others) 


rrr eee 
12 COMMERCIAL PRINTS AND LABELS 


BALE PIN CO. © Cont'd. 
NM: additional text, descriptions 
& illus. of new models. © 5Mar54; 
KK124600. 

Student council pins. No.F105B pin 
and guard, no.1449A pin and guard 
{and others] NM: additional 
text, descriptions & illus. of 
new models. © 22Jan57; KK124610. 

Two campers! favorites. No.157F 
{and] no.268M pin and guard sets. 
NM: additional text, desc ziptions 
& illus. of new models 
© 29Jun54; KK124601. 


BALL BROS. CO. © 

Another Clooney likes Hyreia best; 
insist on Hygeia. [Endorsed by] 
Betty Clooney. (In Your new baby, 
Dec. 1956, p.38) Avvl. author: 
Applegate Advertising Arency, Inc. 
© hNov56; KK122292. 

Another Clooney likes Hygeia best; 
only the best is good enough for 
the singing Clooney's babies. 

(In Your hew baby, Jan. 1957, p.33) 
Appl. author: Applegate Advertising 
Agency, Inc. NM: description of 
nurser, (700d housekeeping seal, 
price of nurser. © 2Jan57; 
KK122293. 

Consumer survey proves Ball half- 
pint jar is new business for you. 

(In Cooperative merchandiser, 

Feb. 1957, p.6) Appl. author: 
Applegate Advertising Agency, 
Inc. NM: "different heading & 
copy." © 25Jan57; KK123816. 

Fine lithography starts with Lith- 
Rite triple-tested zinc plates. 
(In Modern lithography, Oct. 1956, 
pe77-78) Appl. author: Applegate 
Advertising Agency, Inc. NM: 
"different photograph." © Ameri- 
can Zine Products, a division of 
Ball Bros. Co., Inc.; 50ct56; 
KK122330. 

How Ball Brothers helped a customer 
increase capacity, cut costa; call 
Ball and get more than class. 

(In Wines and vines, Dec. 1956, 
p.23) Appl. author: Applerate 


Advertising Agency, Inc. © 15Dec56; 


KK122297. 

New, easy way to seal jam, jelly; 
no paraffin needed; half-pint 
jar. (In Life, May 13, 1957, 
p.29) Appl. author: Applegate 
Advertising Agency, Inc. 
© 9May57; KK125783. 

Personalized counsel can help you 
influence this decision; call Ball 
and get more than glass. (in 
Spirits, Aug. 1956, p.7) Appl. 
author: Applegate Advertising 
Acency, Inc. © 10Aug56; KK122296. 

Such fun to say, have some of my 
home-made jelly; so easy to do, 
with new Ball half-pint jars. 

(In Seventeen, June 1957, p.132) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 1Jun57; 
KK125784. 

Valuable coupon inside, worth 104. 
Introducing Ball half-pints, with 
new no paraffin method for seal- 
ing jams and jellies. Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © 15Apr57; KK125053. 


BALLANTINE (P.) & SONS. © 

Enjoy the genuine; it's the trend, 
friend. Only Ballantine ale brews 
Brewer's Gold into genuine golden 
ale flavor. (In Life, Mar. 18, 
1957, pe76-77) Appl. author: 
William Esty Co., Inc. © 1Mar57; 
KK123951. 


BALLEIS, PETER. © 
Round the world; LBZ; 27. 
© 10Mar57; KK124486. 


BANKER (R. C.) & CO. © 
February furniture sale. 


KK122)96. 
Headline value; ads no.l1l-15. Fa- 


mous name sleep sofas [and others] 


© 26Dec56; KK122n97. 


BANKERS TRUST CO. © 

Harmonious arrangements for your 
foreign business. (In The Jour- 
nal of commerce, Apr. 23, 1957, 
p.3) Appl. author: Donahue & 
Coe, Inc. © 23Apr57; KK125333. 

How did these 24 men help to build 
your automobile? (In U. S. news 
& world report, Apr. 19, 1957, 
p-1) Appl. author: Donahue & 
Coe., Inc. © 19Apr57; KK125332. 

Voices on the ocean floor; first 
telephone cable links U. S. and 
Europe. (In U. S. news & world 
report, Jan. 25, 1957, p.1) 
Appl. author: Donahue & Coe, Inc. 
© epae (in notice: 1956); 
KK125334. 

World-wide hospitality for your 
overseas transactions. (In New 
York world-telegram & sun, Apr. 
Be USB 65 i531) Appl. author: 
Donahue & Coe, Ine. © 2Apr57; 
KK124882. 


BAR-B-Q CO. 

The original Bar-B-Q cole slaw and 
fruit salad dressing. 8 fl. ozs. 
© Adolph H. Kloepper d.b.a. Bar- 
B-Q Co.; 20Feb57; KK124030. 

The original Bar-B-Q genuine roque- 
fort cheese dressing. §8 fl. ozs. 
© Adolph Henry Kloepper d.b.a. 
Bar-B-2 Co.; 1Feb57; KK123011. 

Our original genuine Bar-B-Q sauce; 
ideal for fowl, fish or meat. 

8) file ozs. © Adolph H. Kloepper 
d.b.a. Bar-B-Q Co.; 12Mar57; 
KK124962. 


BARD (J. F.) CO., INC. © 


Genuine pigskin Tee Toter. Golfers, 


keep your tees and marking coins 
this convenient way. © 9Feb57; 
KK123071. 


BARNES (WILLIAM) INC. © 
Red Top; imitation strawberry pre- 
serves. Red headed girl on top. 
Net contents 3 pounds. Avpl. 
author: Savage-Lewis Advertising 
Agency. © 20Jan56; KK122955. 


BARNETTE (GUY) & CO., INC. © 
Memphis Belle all-aluminum boats. 
Model FPP-1455-B [and others] 
© 20Sep56; KK121472. 


BARRETTE'S, INC. © 
Complete modern bedroom; 17-pc. 

chest and bunk bed outfit with 
all your bedding included. (In 
The Indianapolis star magazine, 
May 19, 1957, p.28) © 19May57; 
KK125771. 

BARTON'S CANDY CORP. © 


French cordial creme. One pound net. 


© 10Jan57; KK122)02. 

Mother. Barton's bonbonniere. 
One pound six ounces net. 
© 30Apr57; KK125174. 

The new candy, TV Munch. One and 
one-half pounds net. 
© 20Mar57; KK124419. 

Now the chocolate candies that 
won't melt, Barton's bonbonniere 


wonder munch, © 15Jun57 ; 
KK126317. 

The story of Purim, © 10Feb57; 
KK123236. 

Swiss chocolate roulettes, made in 
Switzerland, © 12Mar57; 
KK124020. 

Swiss milk chocolate foiled eggs. 
Bonbonniere, © 1Feb57; 
KK125701. 


© 27Dec56; 


Swiss milk chocolate rooster. Bon- 
bonniere. Net weight 3 1/4 ozs. 
© 15Feb57; KK125722. 

To my valentine; chocolate greeting 
card. 2 1/4 ounces net. 
© 15Jan57; KK123172. 

The turkey; or, Who's who in the 
gobbler world. (In The New York 
times, Nov. 11, 1956, p.52) 

Appl. author: Doyle Dane Bernbach, 
Inc. © 11Nev56; KK122088. 


BARTZ, JOHN PAUL. © 

Diet followers, gelatin and fruit 
lovers keep that sleek and healthy 
look; Barco Non-Fat Caine Suger. 
NM: additional literary material. 
© 29Sep56; KK123488. 

A new sugar discovery; Barco Non- 
Fat Caine Suger, the only cane 
sugar with new, improved and 
superior properties. NM: new 
pictorial matter; additional lit- 
erary material. © 1Feb57; 
KK123479. 

Weight watchers and table sugar 
lovers keep that sleek and healthy 
look; Barco Non-Fat Caine Suger. 
No. 365. NM: new pictorial ma- 
terial; additional literary ma- 
terial. © 29Sep56; KK123489. 


BAUNACH, ECOHAZ, © 

cots dolly wardrobe kit. Style: 
Cowgirl. (Wide world series) 

NM: redesign with complete revi- 
sion. © 220ct56; KK122005, 

Eeo's dolly wardrobe kit. Style: 
Indian cirl. (Wide world series) 
NM: redesign with complete revi- 
sion. © 220ct56; KK12200h. 

Eco's dolly wardrobe kit, Style: 
Little nurse. (Wide world series) 
NM: redesign with complete revi- 
sion. © 220ct56; XK122006. 

Eco's dolly wardrobe kit. Style: 
Scotch lass. (Wide world series) 
NM: redesign with complete revi- 
sion. © 220ct56; KK122003. 


BAUSCH & LOMB OPTICAL CO. © 

His tomorrow is up to you, today. 
Look for the Golden Triangle. 

(In Atlanta journal & constitu- 
tion, Aug. 5, 1956, p.5-E) 
© 5Aug56; KK123884. 

How much are your eyes worth? 

Look for the Golden Triangle. 
(In Atlanta journal & constitu- 
tion, Sept 16, 1956, p.5E) 

© 16Sep56; KK124531. 

Looks can kill. Look for the Gold- 
en Triangle. (In Atlanta journal 
& constitution, Sept. 30, 1956, 
p.10-E) © 30Sep56; KK124527. 

The miracle of good vision all your 
life. Look for the Golden Tri- 
angle. (In Atlanta journal & 
constitution, Sept. 2, 1956, 
p-15A) © 2Sep56; KK124530. 

Only one pair to a customer. Look 
for the Golden Triangle. (In 
Atlanta journal & constitution, 
July 29, 1956, p.5-E) © 29Ju156; 
KK123883. 

Too tired to see the finish? It 
may be your eyes; the Golden Tri- 
angle. (In Atlanta journal & con- 
stitution, July 22, 1956, p.13-D) 
© 223u156; KK1228h9. 

Vision insurance; you fill in the 
amount. Look for the Golden 
Triangle. (In Atlanta journal & 
constitution, Aug. 19, 1956, 
p.5E) © 19Aug56; KK124529. 

Who's behind your ctood vision? 
Golden Triangle. (In Atlanta 
journal & constitution, July 15, 
1956, p.9-D) © 15Jul56; 
Kk1228),8. 

BAYUK CIGARS, INC. © 

John Ruskin, finest quality mild 
cigars; fresh pack. © 25Mar57; 
KK124992, 


1957 CURRENT REGISTRATIONS 13 


BEACON CO. © 

Help your heart ... use these Bea- 
con wax housewives' heart-saver 
tips. © 2Mar57; KK123708. 

Help your heart, use these heart- 
Saver tips; no, yes. Beacon quik- 
gloss non-rubbing wax. (In Boston 
evening American, Mar. 14, 1957, 
p.21) © 14Mar57; KK124635. 

Help your heart; yes, use these 
heart-saver tips. Beacon quik- 
gloss non-rubbing wax. (In 
Boston daily globe, May 31, 1957, 
p-7) Appl. states prev. reg. 
14Mar57, KK124635. NM: additions 
& changes. © 31May57; KK125899. 

Keeps floors cleaner ... Beacon 

uik-gloss non-rubbing wax. 

In Boston evening American, May 
2, 1957, p.-19) © 2May57; 
KK125043, 

Sad; glad; she switched to Beacon 
wax, now her floors do not turn 
yellow readily. (In Boston eve- 
ning American, May 9, 1957, p.25) 
© QMay57; KK125311. 

Sad, she used an ordinary wax... 
glad, she switched to Beacon wax 
+e Quik-gloss non-rubbing wax, 
(In Boston traveler, June 13, 
1957, p.9) Appl. states prev. 
reg. KK125311. NM: "new illustra- 
tion & slight copy changes." 
© 13J3un57; KK126325. 


BEAMER PRODUCTS CO. © 
Found, the missing link. Stud bar 
comes to the rescue. © 11Apr57; 
KK125265. 


“BEAR MANUFACTURING CO. © 

Get a car full of happier driving 
at the happy Bear sign. It's 
dangerous and costly ... get this 
free facts booklet now. Bear 
safety service. (In The Saturda 
evening post, May 25, 1957, >.98y 
Appl. author: Hanson & Stevens, 
Inc. © 22May57; KK125746. 


BEARD, JOHN E., sole owner BEARD 
PRODUCTS CO. SEE Beard Products 
Co. 


BEARD PRODIICTS CO. 
Carfab cleanet, for automobile 
interiors, painted trim... 
Net weight 2 lbs. © Beard Prod- 
ucts Co., solely owned by John E. 
Beard; 15May57; KK125639. 


BEAT THE CLOCK, INC, © 
Beat the Clock, magnetic blackboard; 
ao 2 in1 large metal board, 
© 1Mar56; KK1225)9. 


BEATRICE FOOLS CO, © 

After years of research, Dr. G. C. 
North's new process achieves a 
marrarine miracle; introducing 
Meadow Gold toast tested marga- 
rine. (In Des Noines tribune, 
Nov. 15, 1956, p.36) § 9 15ilov56; 
1122916, 

After years of research, Dr. G. C. 
North's new process; brings you 
a margarine miracle, Meadow Gold, 
toast tested, margarine. (In The 
Battle Creek enquirer & news 
Apr. 10, 1957, section 2, p.4) 
© 1OApr57; KK124948. 

pr. G. ©. North's amazing new pro- 
cess; another Meadow Gold re- 
search discovery, toast tested 
veretable oleomargarine, One lb. 
net wt.; |} yellow quarters. 
© 1Ju156; KK122583. 

Free, one pound, when you buy 1 lb. 
of new liendow Gold toast tested 
marerarine., (In Muskeron chron- 
Lele, Doc. 12, 1956, p.35) 

) 12Dec56; KK122915, 

ree pastry brush when you buy 1 lb. 
of new Meadow Gold toast tested 
marrarine; plastic handle, 15/4 
value, (In Morning democrat, 


Davenport, Lowa, Oct. 25, 1956. 
p.28) © 250ct56 (in notice: 
1955); Kk12291). 

Meadow Gold mealtime adventures, by 
Beatrice Cooke; crab 'n' cheese 
casserole. (In Ladies' home jour- 
nal, Oct. 1955, p.elll) Appl. aii- 
thor: G. Park Taylor. © 27Sep55; 
KK1223h). 


Meadow Gold strawberry social ice 
cream; new easy recipes for your 
favorite ice cream. (In Wichita 
evening eagle, Wichita, Kan., 
May 2, 1957, p.12B) Appl. au- 
thor: Mrs. J. W. McBrady. 
© 2May57; KK125678. 

Only 50¢ and one La Choy label for 
exclusive silken scarf of the 
four seasons; American cooked 
chinese foods. (In Chain store 
age, groce managers ed., Apr. 
1957, p.98B Appl. author: Mrs. 
J. W. McBrady. NM: all new, 
except artwork of scarf. 
© 30Mar57; KK125227. 

Scarf of the four seasons; La Choy 
American cooked chinese foods. 
(In True story, May 1957, p.88) 
Appl. author: Mrs. J. W. McBrady. 
NM: all new except artwork of 
searf. © 4Apr57; KK125228. 


BEAUTE VUES CORP. © 

At last, one lotion waves all hair- 
textures electronically in 10 
minutes. Chemtronic Life perma- 
nent; product by Nutri-Tonic. 

(In Daily sun, San Bernardino, 
Calif., Jan. 30, 1957, p.8) 
Appl. author: Samuel O. Ronk. 
© 30Jan57 (in notice: 1956); 
KK123544. 

Automatic waving is here; ends all 
guesswork; Chemtronic Life per- 
manent product by Nutri-Tonic. 
Appl. author: Samuel O. Ronk. 
© 12Nov56; KK123789. 

Chemtronic Life permanent product 
by Nutri-Tonic. 3-step directions 
for application. Appl. author: 
Samuel 0. Ronk. © 12Nov56; 
KK123792. 

Chemtronic Life pick-up permanent 
by Nutri-Tonic, with oil creme 
base. Contents: 2 oz. waving 
lotion, 1/4 oz. Dura-Lock, 36 end 
papers. Appl. author: Samuel O, 
Ronk. © 12Nov56; KK123791. 

Electronic waving is here; this one 
lotion waves all hair-textures 
in 10 minutes. Chemtronic Life 
permanent; product by Nutri-Tonic. 
(In Daily press, Riverside, 
Calif., Jan. 30, 1957, p.A-5) 
Appl. author: Samuel O. Ronk,. 
© 30Jan57 (in notice: 1956); 
KK123545. 

Ends all guesswork; one lotion waves 
all hair-textures electronically 
in 10 minutes. Chemtronic Life 
permanent; product by Nutri-Tonic. 
(In Daily press, Riverside, 
Calif., Jan. 31, 1957) Appl. 
author: Samuel O. Ronk. 
© 31Jan57 (in notice: 1956); 
KK123543. 


Hello there, you're about to enjoy 
.. permanent waving, automati- 
cally. Chemtronic Life. Ivan of 
Hollywood. Appl. author: Ivan 
Anderson. © 12Nov56; KK125790. 


New electronic waving for all hair- 
textures; one lotion, 10-minute 
Waving. Ends all guesswork, 
Chemtronic Life permanent; prod- 
uct by Nutri-Tonic. (In Dally 
press, Riverside, Calif., Jan. 
28, 1957, p.A-8) Appl. author: 
Samuel 0. Ronk. © 28Jan57 (in 
notice: 1956); KK123541. 

New electronic waving for all hair- 
textures; one lotion, 10-minute 
waving. Ends all guesawork in 


selecting lotion ... Chemtronic 
Life ... (In Daily sun, San 
Bernardino, Calif., Jan. 29, 
1957, p.15) Appl. author: Sam- 
uel 0. Ronk. © 29Jan57 (in 
notice: 1956); KK123542. 

One lotion waves all hair-textures 
electronically in 10 minutes. 
Chemtronic Life permanent; prod- 
uct by Nutri-Tonic. (In Evening 
telegram, San Bernardino, Calif., 
Jan. 24, 1957, p.24) Appl. au- 
thor: Samuel O. Ronk. © 24Jan57 
(in notice: 1956); KK123540. 


BEAUTY BRASSIERE CO., INC. © 
Drop-cup nursing bra. Posture-Aid 
brassieres. In Corset & under- 
wear review, Feb. 1957, p.36) 
© 6Feb57; KK123758. 


BECK, C. 0. © 
Trim, special diet bread. Colonial 
Baking Co. 1 1b. © 1Aug56; 
KK122688. 
BECTON, DICKINSON & CO, © 
B-D sterile, disposable blood lan- 
cet. Package of 250. © ySep56; 
KK122 739. 
B-D Tallqvist hemoglobin scale. 
© 4Sep56; KK124522. 
Memo from B-D; re, selecting a hypo 
dermic needle; B-D Yale needles. 
BM 1-57. © 2Jan57; KK122333. 
Now at no additional cost ... inter- 
changeable metal parts; B-D Mul- 
tifit Luer-Lok control syringe. 
M-404-57. © 22Apr57; 
KK124983. 


BELK STORES SERVICES, INC. © 
DixieLad; just like dad's. Durene 


cotton yarn. © 6Nov56; 
KK123311. 
BELL ENTERPRISES, INC. © 
Hebrew lessons; Zion record no.198. 
Appl. author: Benjamin Samberg 
(pseud.: Sam Berg) © 12Dec56; 


KK121966. 


BENEFICIAL FINANCE CO. © 
Announcing ... Beneficial inter- 
national cash-credit account 
4dentification and services card. 
© 24May57; KK125931. 


BENGUE, INC. © 
How Ben-Gay brings you quick relief 
from muscular and rheumatic pain 
and the misery of colds. 
© 10Jan57; KK125233. 


BENZIGER BROS., INC. © 
Church goods, for church, rectory, 
convent, school and home. 1957. 
NM: "new text and pictorial mat- 
ter." © 1Mar57; KK124902. 


BERBEN CORP. © 
Beretta, 1956 Olympic gold medal 
winner. (In American rifleman, 
Feb. 1957, p.2 of cover) 
© 1Feb57; KK123056. 


BESS, GUY BROWN, © 

Dairy-soft; a dairy compound with 
complete softener and emulsifier 
in accordance with new bread 
standards. Bess Vito-Fied Prod- 
ucts. ® 2Jan57; KK1l22h21. 

BEST & CO., INC. © 

Because my busy schedule preventa 
my going abroad, I go to the 
Liliputian Raszaar. (In New York 
herald-tribune, Feb. 2, 1957, 
p.5) © 2 FebS7; KK12338y. 

The Liliputian Bacaar is Just like 
& vaientine ... most famous chi 
dren's shop in the whole wide 
world, (In The New York times, 
Feb. 12, 1957, p.6) © 12Peb57; 
KK12 3077. : 

The modern American Classica; 
Beat's exclusive Shirtmakers and 
British sportawear, (In New York 


14 COMMERCIAL PRINTS AND LABELS 


BEST & CO. © Cont'd, 
herald tribune, Apr. 21, 1957, 
p.5) © 21Apr57; KK125044. 
There's a world of fashion for 
babies in the Liliputian Bazaar. 
(In The New York times, Apr. 21, 
1957, p-7) © 21Apr57; KK125037. 


BIGGERS BROS., INC. © 
Chefs best potatoes. Net wt. 10 
lbs. © 6Nov56; KK123310. 


BLAKE PAINT CORP. © 
Bone dry in 15 min. Ready to 
brush, hi-gloss finish. Contents 
1 pint U. S. Standard. Appl. 
author: David H. Obermeyer Ad- 
vertising Agency, Inc. 
© 15May57; KK125510. 


BLANDFORD, HERBERT STEEN. © 
A family budget purchase refund 
system. Glo auto wax. 
© 14Feb57; KK124629. 
The Paragon home economy service 
guide. Paragon shoe. 
© 20Mar57; KK124555. 


BLATZ BREWING CO. © 
You get draft-beer pleasure from 
bottle, tap or can; draft-brewed 
Blatz. (In Toledo blade, Mar. 
27, 1957, p.12). Appl. author: 
Alin Blatchley. © 27Mar57; 
KK125709. 


BLICKMAN (S.) INC. © 
For everyone who fries, Blickman 


Fry-Saver. Appl. author: 
Benjamin L. Becker. © 1Mar57; 
KK125606. 


Fry-Saver filter. Directions for 
operating your Fry-Saver filter. 
Appl. author: Bruce B. Blickman. 
© 15Mar57; KK125607. 

Fry-Saver, for everyone who fries. 
Appl. author: Benjamin L. Becker. 
© 20Feb57; KK125605. 


BLISH, MATTHEW B. d.b.a. METRO COPY 
CO. SEE Metro Copy Co. 


BLITZ-WEINHARD CO. © 

Enjoy a glass of the Cascades; 
Blitz. Two and one half bottles 
[& glass of beer] No.BW-57-P3. 
NM: scenic design. © 1May57; 
KK126080. 

Enjoy a glass of the Cascades; 
Blitz. 2 glasses [one of beer; 
scenic view in other] NM: illus. 
& wording. © lApr57; KK126343. 

Pour yourself a glass of the Cas- 
cades; beer, Bottle lying on 
side; glass; scenic view] (In 
Tavern topics, Mar. 1957, p.12-13) 
© 15Mar57; KK126119. 

Pour yourself a glass of the Cas- 
cades; Blitz beer. (In The 
Oregonian, Portland, Or., Mar. 
21, 1957, section 2, p.12) 
© 21Mar57; KK125949. 


BLUE FIRE RINGS. © 
Diamond rings, with an interlocking 
feature. Appl. author: Hyman A. 
Massover. © lAug56; KK124923. 


BLUMBERG, JERRY, © 
Men like women to wear glamour 
glasses; contact lenses. (In The 
Detroit times) © 22Jan56; 
KK122576. 


BOGE, ALFRED, © 
Lanallure, exclusive protection for 
all fine furs. © 15Mar57; 
KK124 340. 


BOGENE, INC. © 
Store your separates; new storage 
bags. Stores 32 garments ... 
full 63" long; style B. 
© 25Jan57; KK126036. 


BON AMI CO. © 
Greatest revolution in cleaning 
since first use of soap; new Jet 
Bon Ami smashes thru dirt bar- 
rier. Pushbutton freedom ... 
Appl. author: Ruthrauff & Ryan, 
Inc. © 20Aug56; KK123855. 


BOND, ROSS, JR. 
Ask for Bar-B-Corn; barbecued in 


the husk. © Ross Bond, Jr. & 
Leonard F. Kaiser; 8Jan57; 
KK1235006. 


BORDEN CO, © 

Borden's egg nog is ready-mixed and 
my, doesn't it look delicious, 
(In Life, Dec. 17, 1956, p.60) 

© 13Dec56; 1K122862. 

But you don't have to be so old- 
fashioned to get old-fashioned 
coffee flavor. (In The Saturday 
evening post, Apr. 2, 1955, p.l8) 
© 30Mar55; KK1223h1. 

Butterscotch is coming, yum-yum ... 
butterscotch pecan ice cream. 

(In The Saturday evening post, 
Apr. 6, 1957, p.5) © 2Apr57; 
KK125120. 

Cherry vanilla ice cream is too 
good to miss. (In The Saturday 
evening post, Jan. 21, 1956, p.69) 
© 18Jan56; KK122015. 

Elsie brand anniversary golden 
vanilla ice cream. Centennial, 
1857-1957. One-half gallon liq- 
uid. © 5Mar57; KK125118. 

Elsie is inviting your customers to 
name her new twins. (In Chain 
store age, grocery managers ed., 
Jan. 1957, p.120-121) © 2Jan57; 
KK123130. 

For 100 years, folks have been say- 
ing, if it's Borden's it's got to 
be good. (In Chicago tribune, 
Jan. 10, 1957, p.8-F) © 10Jan57; 
KK123132. 

Glacier Club chocolate ice cream. 
Half gallon liquid. Appl. au- 
thor: Marathon Corp. © 27May57; 
KK126157. 

Glacier Club strawberry ice cream. 
Half gallon liquid. Appl. au- 
thor: Marathon Corp. © 27May57; 
KK126156. 

Glacier Club vanilla ice cream. 
Half gallon liquid. Appl. au- 
thor: Marathon Corp. © 27May57; 
KK126155. 

Heart of Milk makes 5 quarts; non 
fat dry milk solids. Net wt. 

1 1b. © 27Apr57 (in notice: 
1956); KK125121. 

Here's a special cake, with a spe- 
cial frosting, make them both 
with Borden's cream. (In The 
Saturday evening post, May 4, 
1957, p.4#9) © 30Apr57; KK125122. 

I know folks want to see our new 
twins. Homogenized milk. (In 
Life, Jan. 7, 1957, p.58) 
© 3Jan57; KId223h2. 

I love Borden's cherry vanilla; 
it's the cheeriest, cherryest ice 
cream ever. (In The Saturday 
evening post, Jan. 12, 1957, p.12) 
© 8Jan57; KK122860. 

If you have to glue it, let Elmer 
do it; Elmer's Glue-All. (In 
Better homes & gardens, Apr. 1957, 
p.166) © 24Apr57; KK126224, 

Lady Borden ice cream is extra-cood 
because it's made with extra 
cream; holiday bisque tortoni. 
© 15Nov56; KK122861. 

Lady Borden ice cream is extra-food 
because it's made with extra 
cream; plantation peach. (In 
Life, July 9, 1956, p.39) 
© 5du156; KK122017. 

Marie Harel brand camembert soft 
ripened cheese. Net wt. 4 oz. 
© 6Feb57; KK125119. 


Name Elsie's twins} $100,000 in 
prizes. Borden's milk, fine 
cheeses, ice cream. (In Chicago 
Sunday tribune magazine, Feb. 3, 
1957, p.S+) © 3Feb57; 
KK125032. 

Name Elsie's twins; $100,000 in 
prizes. For your entry use label 
from Borden's evaporated milk. 
© 25Jan57; KK123051. 

Name Elsie's twins; $100,000 in 
prizes. Milk, fine cheeses, ice 
cream, Starlac. (In Life, Feb. 
he 1957, p. 22-23) © 31Jan57; 
KK123151. 

New, Dutch chocolate almond ice 
eream from Borden's. (In The 
Saturday evening post, Oct. 13, 
1956, p.77) © 80ct56; 
KK123050. 

New hichway joint cutting saves 
bumps and bucks. Cardinal Enci- 
neering Corp. of Philadelphia, 
(In Business week, Nov. 5, 1955, 
p.-l01) © hNov55; KK122859. 

New idea, Tuna-bake. Grated Par- 
mesan and Romano cheese. (In 
Ladies' home journal, Mar. 1957, 
p.160) © 27Feb57; KK125117. 

New instant Dutch chocolate flavor- 
ed mix, for making hot and cold 
drinks. Net wt. 1 lb. 
© 29Jan57 (in notice: 1956); 
KK123052. 

Pineapple cheese cake. Borden's 
Eagle Brand sweetened condensed 
milk. (In Good housekeeping, 
Sept. 1956, p.223) © 20Aug56; 
KK125225. 

Serve Borden's cottage cheese a 
different way every day, says 
Elsie, the Borden cow. (in 
Ladies' home journal, Mar. 1957, 
p.38-39) © 27Feb57; KK125427. 

Starlac the heart of milk, so food, 
so pure, so wholesome. (Milk in 
stemmed glass] (In Good house- 
keeping, July 1956, p.29) 
© 20Jun56; KK122016. 

Top off fine dinners with cheese 
for dessert, suggests Elsie, the 
Borden cow. Liederkranz brand 
cheese, Military brand camembert 
cheese. (In Look, Dec. 11, 1956) 
© 27Nov56; KK125053. 


BOSTON ENVELOPE CO. © 
The German rotary window envelope 
machine; operator's manual. 
© 18Feb57; KK124056. 
The wide range rotary window enve- 
lope machine; operators' manual. 
© 18Feb57; KK123262. 


BOSTON PRINT. CO. 

1957 home schedule; White Sox, Cubs. 
City National Bank & Trust Co. of 
Chicago. © Nathan R. Krock 
d.b.a. Boston Print. Co.; 1Feb57; 
KK123306. 

1957 home schedule; Yankees, Giants, 
Dodgers. Second National Bank of 
New Haven. © Nathan R. Krock 
d.b.a. Boston Print. Co.; 
22Mar57; KK124166. 

“1957 schedule, home and away; Boston 
Red Sox. Malden Trust Co. 
© Nathan R. Krock d.b.a. Boston 
Print. Co.; 1Feb57; KK123113. 

1957 schedule, home and away; Red- 
legs. Home Federal Savings & 
Loan Assn. of Cincinnati. 
© Nathan R. Krock d.b.a. Boston 
Print. Co.; 22Mar57; KK124165. 

1957 schedule; Phillies. Central- 
Penn National Bank. © Nathan R. 
Krock d.b.a. Boston Print. Co.; 
1Feb57; KK123307. 


1957 schedule; Pittsburgh Pirates; 
home and away. The Dollar Savings 
Bank, © Nathan R. Krock d.b.a. 
Boston Print. Co.; 1Feb57; 
KK123114. 


Jan.—June 


1957 


Schedule for 1957; home, away; 
Baltimore Orioles. The First 
National Bank. © Nathan R. 
Krock d.b.a. Boston Print. Co.; 
1Feb57; KK123W5. 


BOTANY MILLS, INC. © 
Botany as suited by Moordale. 
From Botany where fabric is a 


fine art ... (In Seventeen, Jan. 
1955, p.8-9) © 1Jan55; 
KK124393. 


The Botany 500 luxury look, tai- 
lored by Daroff. (In Life, Oct. 
29, 1956, pe65) Appi. author: 
A. J. Silberstein, Bert Gold- 
smith, Inc. © 290ct56; KK122132. 


Botany 500 offers you the stamp of 
fashion, tailored by Daroff. (In 
The New York times magazine, Sept. 
23 1956, De l2) Appl. author: 

A. J. Silberstein, Bert Goldsmith, 
Ine. © 2Sep56; KK122127. 

Color springs into focus; the low- 
shade colors ... Botany brands. 
Bert Bacharach. (In The Saturday 
evening post, Apr. 2, 1955, p. 
107) Appl. author: Silberstein 
& Goldsmith. © 2Apr55; KK125290. 

Crest of fabrics, symbol of supe- 
riority in fine lightweight fab- 
rics, expertly tailored; Botany 
brand 500, tailored by Daroff. 

(In Esquire, May 1956, p.16-17) 
Appl. author: A. J. Silberstein, 
Bert Goldsmith, Inc. © hApr56; 
KK12213). 

A dramatic new development; Mid- 
Weigh suits that are wearable 10 
months of the year; Botany brand 
500, tailored by Daroff. (In 
The New York times magazine, Mar. 
11, 1956, p.80) Appl. author: 

A. J. Silberstein, Bert Gold- 
smith, Inc. © 11Mar56; KK122126. 

A dramatic new development; the 
Botany 500 Mid-Weigh, the clothing 
that's wearable 10 months of the 
year. (In Esquire, Apr. 1956, 
pe118) Appl. author: A. J. 
Silberstein, Bert Goldsmith, Inc. 
© 7Mar56; KK122135. 

Favorite choice far America's well- 
dressed men ... Botany brand 500, 
tailored by Daroff. (In The New 
York times magazine, May 6, 1956, 
p-80) Appl. author: A. J. Sil- 
berstein, Bert Goldsmith, Inc. 
© 6May56; KK122130. 

First choice of America's well- 
dressed men in cool, lightweight 
tailored clothing; Botany brand 
500, tailored by Daroff. (In 
Life, May 21, 1956, p.163) Appl. 
author: A. J. Silberstein, Bert 
Goldsmith, Inc. © 21May56; 
KK122133. 

For the man who looks for the 
fashion look, Weber and Heilbroner 
presents Botany brand 500, tai- 
lored by Daroff. (In The New York 
times magazine, Sept. 30, 1956, 
p.3) Appl. author: A. J. Sil- 
berstein, Bert Goldsmith, Inc. 
© 30Sep56; KK122129. 

From the crest of fabrics by Botany 
brand 500, tailored by Daroff, the 


Casual wear that is truly tailored 


(In Holiday, Apr. 1956, p.98-99) 
Appl. author: A. J. Silberstein, 
Bert Goldsmith, Inc. © 21Mar56; 
KK122131,. 

He is an Ivy executive now; Botany 
brand S00, tailored by Daroff. 
(In Eaquire, Oct. 1956, p.52-53) 
Appl. author: A. J. Silberstein, 
Bert Goldamith, Inc. ™ SSep56; 
KK1221 36, 

A royal treat in cool luxury; 
Botany brand 500 tailored by 
Daroff. (In The Saturday eve- 
ning post, May 5, 1956, p.1h7) 


CURRENT REGISTRATIONS 


Appl. author: A. J. Silberstein, 
Bert Goldsmith, Inc. © 5May56; 
kk122128. 


BOURNS LABORATORIES, INC. © 

Absolute pressure transducer, model 
4.09. (Bulletin no.409/7/c) 
© 1\Mar57; KkK123945. 

Bourns new Trimpot Jr.; micro- minia- 
ture size, high power rating, 
humidity proof. © 1Feb57; 
KK123023. 

Carbon Trimpot; model 212 with sol- 
der lugs, model 213 with printed 


circuit pins. (Bulletin 
212/213/C/7) © 1\mMar57; 
KK1239,7. 


Differential pressure transducer, 
model 509. (Bulletin no.509/7/B) 
© 1yMar57; KK1239)9. 

High temperature Trimpot; model 265 
with solder lugs, model 266 with 


printed circuit pins. (Bulletin 
no .265/266/C/7) © 1Mar57; 
KkK1239L6. 


Humidity-proof Trimpot; model 233 
with solder lugs; model 234 with 


printed circuit pins. © 14Mar57; 
kKK124298. 
Model 602A Accelerometer. Bulletin 
no.602A/6/K. © 7Jan57; KK122301. 


New high level performance pressure 
transducers by Bourns. 
© 31Jan57; kK1229))8. 

Trimpot, Jr., model 220; micro-min- 
dature, high power, high tempera- 
ture, humidity-proof. (Bulletin 
220/¢/7) © 1hMar57; KK1239)8. 

Trimpot, model 207 Hi-R; high power, 
2watts ... © 31Jan57; KkK1229)9. 

Trimpot, model 230 humidity-proof; 
guaranteed to meet Mil specs. 
© 31Jan57; KK122950. 

BOWMAN APPLE PRODUCTS CO., INC. © 
PrunApple juice. Contents 1 quart. 
Appl. author: Piedmont Label Co. 

© 10Sep56; kKk122311. 


BRACH (E. J.) & SONS, © 

Created for your summertime enjoy- 
ment; Brach's summertime candies. 
(In Life, May 13, 1957, p.66-67) 

© QOMay57; KK125451. 

Tastes even better than it looks; 
finest real chocolate. Take your 
pick of America's favorite can- 
dies ... (In Life, Feb. 18, 
1957, p.5) © 14Feb57; KK123631. 

BRADLEY (MILTON) CO. © 
Chinese Checkers, complete with 
marbles; for ages 5 to adult. 
4630, © lAug56; KK125283. 

4 big learn how puzzles; large 
pieces for little fingers; apti- 
tude tested. For ages 4 to 9. 
4707. © 1Mar57; KK125288. 

Fractions are as easy as pie; for 
ages 7 to 12, 4706. © 1Mar57; 


KK125466, 

Giant Steps. Place "may I" cards 
here. 700-X. © 1Mar57; 
KK125282,. 

Giant Steps; for ages 5 to ll. 
4700, © 1Mar57; KK125286. 

Hapershiuenday surprise game; for 
age ° ° ll. © ; 
KK125465, x ee 

The Happy Little Train game; for 
ages 5 to 12. 4310-8, © 1Mar57; 
KK125284 . 

The Happy Little Train game. Toll 
bridge, strawberry soda falls 
[and others) 4%310-8-x, 
© 1Mar57; KK125285. 

How to play the Merry Bell game. 
4713-x1, © 1Mar57; KK125467. 

India; for ages 6 to adult. 16 
playing pieces for 2, 3, or 4 


players. 46353, © 1lAug56; 
KK125287. 
The Merry Bell game, 4713-X, 


© 1Mar57; KK125468, 


The Merry Bell game; for ages 4 to 
8. 4713. © 1Mar57; KK125469, 


BRADSHAW (R. D.) & SONS. © 
3 Bears honey. Mama Bear size. 
Net wt. 12 oz. © 4aug4s9; 
KK125636. 


BRAN DEMFELS, CARL, © 

Impossible? Of course, but do you 
know why? [Endorsed by] 0. W. & 
D. N. Scalp & hair applications 
& massage. (In Rage, Apr. 1957, 
p-7) © 27Dec56; KK12230h. 

In the heart of every bald man tt! 
is a secret wish; scalp and hai 
applications & massare. [Zndorsec 
by] Wallace Day [and others] 

(In Stag, Mar. 1957, 0.53) 

© 10Jan57 (in notice: 1956): 

KK12239€. ep 
BRAQUETTE, INC. © 

New lowest-priced adjustable bead 
type picture frame ... Quick- 
Frame. (In Art material trade 
news, Apr. 1957, p.18) 
© SApr57; KK126363. 


BRAUN (C. F.) & CO. © 
Single pass heat exchangers; type 
ETS and type ETE; cross section. 
Apr. 1957. © 29Apr57; KK126032. 


BRAUN, LIONEL H, © 
Styp tips; heal razor nicks with the 


little blue sticks. © 24Nov56; 
KK123127. 
BRAVE (ROLAND) CO. © 
Betty Brave's Pot-Luck. Keep this 


shopping list handy ... Prize 
quiz. Bon Ami, Keebler [and 
other products] Appl. author: 
Roland Brave. © 27Mar57; 
KK124787. 


BRECK (JOHN H.) INC, © 

Beautiful hair; Breck; Breck shampoo 
Christmas gift package. Della 
Robbia with pint bottle of shampoo. 
(In Ladies' home journal, Dec. 
1956, pel3i) © 30Nov56; KK121780. 

Beautiful hair; Breck. Carol Evans 
and 3, 8 oz. bottles of shampoo. 
(In Ladies' home journal, Apr. 
1957, pare) © 29Mar57; 

KK124443,. 

Beautiful hair; Breck. Connie and 
3, 8 oz. bottles of shampoo. (In 
Ladies' home journal, May 1957, 
p.197) © 26Apr57; KK125355. 

Beautiful hair; Breck. Gail Lach- 
arity & 3, 4 oz. bottles of sham- 
poo. (In Ladies' home journal, 
Feb. 1957, pe3 of cover) 
© 25Jan57 (in notice: 1956); 


KK122935. 
Beautiful hair; Breck. Judy Breck 
and 3, 8 oz. bottles of shampoo. 


(In Ladies' home journal, Mar. 
1957, p.144) © 22Feb57; 
KK123889. 

Beautiful hair; Breck, Polly & Ca- 
rol Hurhes & 3, 8 oz. bottles of 
shampoo, (In Ladies' home journal, 
Jan. 1957, p.3 of cover) 

) 26Dec56 (in notice: 1957); 
KK12291.7. 


BRECK (JOSEPH) & SONS CORP. d.b.a. 
Breck's. SEE Breck's. 


BRECK'S. 

Breck's announces new pay as you 
grow plan; home and gamien cen- 
ters. (In Boston Sunday herald, 
Mar. 31, 1957, section 5) Appl. 
author: Bennett & Northrop, Inc. 
© Joseph Breck & Sons Corp. d.b.a. 
Breck's; SlMarS7; KK125204. 


BREMNER, ALOYSIUS J, d.b.a. BREMNER 
MULTIPLICATION RECORDS, SEE Bremer 
Multiplication Recormia, 


Jan—June 


16 COMMERCIAL PRINTS AND LABELS 


Hugh W. Perrow of Cameron, S. C., 
says: Yes, sir, Viceroy has the 
smoothest taste of all. (In The 
Progressive farmer, Carolinas- 


bruin, Los Angeles, Nov. 21, 
1956, p.M-7) Appl. author: 

Ted Bates & Co., Inc. © 21Nov56; 
KK123164. 


BREMNER MULTIPLICATION RECORDS. 
Musical multiplication tables; 
record 1. Side 1, table of 2s; 


side 2, table of 3s. © Aloysius 
J. Bremer d.b.a. Bremner Multi- Campus leacers agree Viceroys are Virginia ed., May 1957, p.17) 


lication Records; 190ct56; smoother. [Endorsed by] Jimmy Appl. author: Ted Bates & Co., 
£K126029. TT giao Brill. (In The Daily Texan, Ine. © 15Apr57; KK125027. 
Austin, Tex., Dec. 20, 1956, p.5) Jane Derby, famous fashion designer 
BRIDDELL (CHARLES D.) INC. © Appl. author: Ted Bates & Co., Says: Viceroy has the smoothest ’ 
World's most imitated knives. Ine. © 20Dec56; KK124847. taste of all. (In Mademoiselle 
Carvel Hall's Vogue steak knives Campus leaders agree Viceroys are June 1957, p.22) Appl: author: 
«-. (In Better homes & gardens, smoother. [Endorsed by] John Ted Bates & Co., Inc. © 29May57; 
Oct. 1956, p.112) Appl. author: Stimmel. (In Ohio State lantern, KK125696. i 
Van Sant, Dugdale & Co., Ine. Columbus, Nov. 19, 1956, p.3) Jim Hering of McGregor, Texas, says: 


© 25Sep56; KK126311. 


BRIDGEPORT BRASS CO, © 

Beautiful Bridgeport copperware with 
the magic heart of copper; for 
your Valentine, the gift with a 
heart. (In Better homes & gardens, 
Feb. 1957, p48) Appl. author: 
Hazard Advertising Co., Inc. 
© Utensil Division, Bridgeport 


Appl. author: Ted Bates & Co., 
Inc. © 19Nov56; Kx122678. 
Campus leaders agree Viceroys are 
smoother. [Endorsed by] John 
Vlahos. (In Daily Californian, 
Berkeley, Calif., Dec. 18, 1956, 
p.6) Appl. author: Ted Bates & 
Co., Inc. © 18Dec56; KK123165. 
Campus leaders agree Viceroys are 


Viceroy has the smoothest taste of 
all. (in Farm and ranch, southern 
acriculturist, Feb. 1957, p.3 of 
cover) Appl. author: Ted Bates 
& Co., Inc. © 15Jan57; KE122572. 


Jim Weymouth of Amarillo, Texas, 


says: Viceroy has the smoothest 
taste of all. (Im The Progres- 
sive farmer, Tex. ed., Mar. 1957, 


smoother. [Endorsed by] Larry poly) Appl. author: Ted Bates 
Kneifel. (In The Daily Pennsyl- & Co., Inc. © 15Feb57; KK123698. 
vanian, Philadelphia, Nov. 19, Joe O'Bryan of Hiattville, Kansas, 
1956, p.2) Appl. author: Ted says: Viceroy has the smoothest 
Bates & Co., Inc. © 19Nov56; taste of all. (In Farm journal, 
KK123168. May 1957, p.4 of cover) Appl. 
patente ey ees eae are author: Ted Bates & Co., Inc. 
OL-MYER 7 smoother. orsed by m © 20Apr57; KK125029. 
gee oe or vanit Leedy. (In The Michigan daily, Luke Detraz, Jr., rice grower of 
See Oe, dick vy» Ann Arbor, Mich., Dec. 16, 1956, Abbeville, La., says: Viceroy has 
Fine beauty Reco GAC ke: p.5) Appl. author: Ted Bates the smoothest taste of all. (In 
Mum, Trushay pene qe f & Co., Inc. © 16Dec56; Progressive farmer, Feb. 1957, 
Appl author: Sall aniickdonvAs= kK123166. p.17) Appl. author: Ted Bates 
Seep Besse 44123979 Campus leaders agree Viceroys are & Co., Inc. © 17Jan57; KK124417. 
Recta: about nevapivntion in toro= smoother. [Endorsed by] Tim Luke Detraz, Jr., rice crower of 
aatieg ee eos ere ee Leedy. (In The Michigan daily, Abbeville, La., says: Viceroy has 
body odors possi Tilia: Sally Ann Arbor, Nich., Nov. 21, 1956, the smoothest taste of all. (In 
Dickson Ranoeiatons © 10gan6; pe5) Appl. author: Ted Bates & The Prosressive farmer, Feb. 1957, 
KK123982, , > Co., Inc. © 21Nov56; KK12257h. pet'T) Appl. author: Ted Bates & 
Good teeth brighten your future. Cary Middlecoff, golf champion, Co., Inc. © 15Jan57; KK122671. 
Published in the interest of bet- says: Viceroy has the smoothest Mickey Mantle, home-run champion, 
ter dental health by the makers taste of all. (In The Saar | says: Viceroy has the smoothest 
of Ipana tooth paste. Appl. au- evening post, Mar. 2, 1957, p.80) taste of all. (In This week, 
thor: Sally Dickson Associates. Appl. author: Ted Bates & Co., May 12, 1957, p.7) Appl. author: 
© 14Nov56; KK123980. Inc. © 26Feb57; KK123700. Ted Bates & Co., Inc. © 12May57; 
Hand safety in the kitchen. Pub- Cary Middlecoff, golf champion, KK125693. 
lished ... by the makers of says, Viceroy has the smoothest Mollie Parnis, internationally 
Trushay lotion. Appl. author: taste of all. (In The Saturday famous fashion designer, says: 
Sally Dickson Associates. evening post, May 25, 1957, pe2h) Viceroy has the smoothest taste 
© 263ul56; KK123983. Appl. author: Ted Bates & Coe, Inc. of all. Filter tip cigarettes. 
Toothbrushing in the classroom, a © 2iMay57; KK125695. (In Charm, Apr. 1957, p.32) 
new dimension in dental health Ceil Chapman, top fashion designer, Appl. author: Ted Bates & Co., 
teaching Ipana educational says: Viceroy has the smoothest Inc. © 22Mar57; KK124177. 
E taste of all. (In Mademoiselle, A must in every machine; Viceroy; 


Brass Co.3 22Jan57; KK122765. 
Start off with the finest in stain- 
less steel; Bridgeport copperware, 
with the magic heart of copper. 
(In Modern bride, summer 1957, 
p.63) © 15Apr57; KK124951. 


toothb hi kit. Appl. author: 

acai Biehscs macmetubcds Feb. 1957, pe53) Appl. author: Kool. (In Vend, Dec. 1956, 

© 10Jan56; KK123981. Ted Bates & Co., Inc. © 29Jan57; p.126) Appl. author: Ted Bates 
2 KK122677. & Cos, Inc. © 25Nov56; KK122102. 


B Vs NTRACTING CO. A : 
BROADWAY CONT N. Y., says: Viceroy has the flip-open box, familiar pack; 


c 1 eC 7 j D. Nash 
pees seeks ae ceegoeee smoothest taste of all, (In The filter tip cigarettes. (In Los 
3decse; KK122857. Rural ilew Yorker, Feb. 2, 1957, Angeles examiner, May 8, 1957, 
¥ pe76) Appl. author: Ted Bates & section 1, p.11) Appl. author: 
BROWN & WILLIAMSON TOBACCO CORP, © Co., Inc. © 2Feb57; KK122823. Ted Bates & Co., Inc. © 8May57; 
Campus leaders agree Viceroys are Don Carter, bowling champion, says: KK125354. 
smoother, [Endorsed by] Bill Viceroy has the smoothest taste Now, with the amazing filter-of- 
Adams, (In The lMichigan daily, of all. Mr. & Mrs. Don Carter. the-future; Viceroy satisfies 
Ann Arbor, Mich., Dec. 16, 1956, (In The Saturday evening post, cigarette hunger ... (In The New 
p.3) Appl. author: Ted Bates & Mar. 23, 1957, p.127) Appl. au- York times, Mar. 15, 1957, p.26) 
Co., Inc. © 16Dec56; KK122575. thor: Ted Bates & Co., Inc. Appl. author: Ted Bates & Co., 
Campus leaders agree Viceroys are Hee eee a ‘ Ine. © 15Mar57; KK124178. 
smoother. [Endorsed by] Bill fee AE RS Seg +3 Nurses everywhere acree: Viceroy has | 
Easterling. (In Ohio State lan- Says: Viceroy has the smoothest the smoothest taste of all. (in 
tern, Columbus, Dec. 11, 1956, taste of all. (In Successful Nursing world, Jan. 1957, p.lt of 


Charles H, Weidner of West Shokan, Now Viceroy comes in 2 packages; 


: farming, Mar. 1957, p.89) Appl. ) Appl thor: Ted Bat 
pe7) Appl. author: Ted Bates & >9 ? cover ppl. author: Ted Bates 
Gos, ae © 1]Dec56; KK122679. author: Ted Bates & Co., Inc. & Co., Inc. © 2Jan57; KK122873. 


© 18Feb57; KK123699. Nurses everywhere agree: Viceroy has 

Harvey Garrett of St. Francisville, the smoothest taste of all. (In 
La., says: Viceroy has the smooth- Nursing world, Jan. 1957, p.4 of 
est taste of all. (In The Pro- cover) Appl. author: Ted Bates 
gressive farmer, Carolinas-Va. & Co., Inc. © 2J3an57; KK124418. 
ed., Mar. 1957, pel7) Appl. au- Pancho Gonzales, tennis champion, 
thor: Ted Bates & Co., Inc. says: Viceroy has the smoothest 
© 15Feb57; KK123697. taste of all; filter tin cig- 

How champion golfer, Sam Snead, arettes. (In Look, Apr. 16, 
blasts out of a trap. Viceroy 1957, p.85) Appl. author: Ted 
filter tip cigarettes. (In The Bates & Co., Inc. © 2Apr57; 
Overseas weekly, Apr. 28, 1957, KK125026. 
comic section, p.5 Appl. au- Peter De Baun of Richfield Springs, 
thor: Ted Bates & Co., Inc. N. Y., says: Viceroy has the 
© 25Apr57; KK125506. smoothest taste of all. (In The 

Rural New Yorker, Mar. 2, 1957; 


Campus leaders agree Viceroys are 
smoother. [Endorsed by] Bob Beck- 
er. (In Michigan State news, East 
Lansing, Mich., Nov. 28, 1956, 
p.3) Appl. author: Ted Bates & 
Co., Inc. © 24Nov56; KK123093. 

Campus leaders agree Viceroys are 
smoother. [Endorsed by] Bob 
Jaffe. (In The Daily Pennsylva- 
nian, Philadelphia, Dec. 17, 

1956, p.3) Appl. author: Ted 
Bates & Co., Inc. © 17Dec56; 
KK123167. 

Campus leaders agree Viceroys are 
smoother. [Endorsed by] Fred 
Halperin. (In U.C.L.A. daily 


ee eee 


1957 


p-159) Appl. author: Ted Bates 

& Co., Ince © 2Mar57; KK123701. 

Smokers everywhere are finding out 
Viceroy has the smoothest taste 


of all. (In Ebony, Apr. 1957, 
p.82) Appl. author: Ted Bates 
& Co., Inc. © 10Mar57; KK124919. 


Troy Kinder of Frederick, Oklahoma, 
Says: Take it from me, Viceroy 
has the smoothest taste of all. 
(In The Progressive farmer, Tex. 
ed., May 1957, p.17) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 15Apr57; KK125028. 

Viceroy has the smoothest taste of 
all. At your finger tips; better 
tobacco, better filter, better 
taste. (In The Transcript, Se- 
attle, Wash., Mar. 4, 1957, p.7) 
Appl. author: Ted Bates & Co., 
Inc. © 4Mar57; KK124179. 

Why dc America's champion athletes 
choose Viceroy? Mickey Mantle, 
Sam Snead [and others] (In The 

Saturday evening post, May 11, 
ae aie 780-81) Appl. author: 
e es & Co., Ine. © ; 
KK125694, ‘igs ee 

William Henry, Jr., of Cambridge, 
Ill., says: Viceroy has the 
smoothest taste of all. (In Farm 
journal, Feb. 1957, p.63) Appl. 
author: Ted Bates & Co., Inc. 
© 26Jan57; KK122822, 


BROWN BOVERI CORP. © 

Instructions for installation and 
operation; Brown Boveri air blast 
breaker, type DHVF 330 n 10 ax. 
Appl. author: Werner R. Streuli. 
© 10Jan57; KkK122609. 

Read the story behind this ad; air 
blast breaker. 0013-317 11-56. 
Appl. author: Corbin Advertising 
Agency. © 25Nov56; KK122610. 


BROWN-FORMAN DISTILLERS CORP. © 

A 160138; every bottle registered 
for your customers' satisfaction. 
Old Forester. (In Patterson's 
California beverage gazetteer, 
Jan. 1957, p.3 of cover) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 1Jan57 (in notice: 1956) ; 
KK123€53. 

Design for giving; again the pace- 
setter in decanter design; Old 
Forester. (In Monopoly State 
review, Oct. 1956, p.3 of cover) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 200ct56; KK123210. 

Design for giving; Old Forester, 
(In Life, Oct. 29, 1956, p.6) 
Appl. author: Ruthrauff & Ryan, 
Ine. © l\Nov56; KK1219)3. 

Design for giving; the year's most 


advanced decanter, and it's filled 


with famous bonded Old Forester. 
(In Chicago tribune, Nov. 16, 
1956, sports section, p.5) 
author: Ruthrauff & Ryan, Inc. 
© 16Nov56; KkK122638. 


Design for giving; you give so much 


more when you give the year's 
most advanced decanter; Old For- 
ester. 
7, 1956, sports section, p.5) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 7Dec56; KK122639. 

It's later than you think; choose 
the year's most advanced decant- 
er now, and it's filled with fa- 
mous bonded Old Forester. (In 
Chicago tribune, Dec, 13, 1956, 
Sports section, p.2) Appl. au- 
thor: Ruthrauff & Ryan, Inc, 
© 13Dec56; KK122637. 


Ladies, ladies, ladies ... the Early 
Times, Old Forester Miss Popular- 
(In Tampa sentinel, 


ity contest. 
Sept. 29, 1956, p.1lh) Appl. 
author: luthrauff & Ryan, Inc. 
© 295ep56; KK1219))6,. 


Appl. 


(In Chicago tribune, Dec. 


CURRENT REGISTRATIONS 


Quick vacation from sultry summer; 
Old Forester. Appl. author: 
Ruthrauff & Ryan, Inc. © 23Jun56; 
KK12216h. 

There is nothing better in the 
market. America's only bonded 

and registered whisky; Old 

Forester. (In Los Angeles exam- 

iner, Mar. 7, 1957, section 4, 

p.2) Appl. author: Ruthrauff & 

Ryan, Inc. © 7Mar57; KK123987. 

There's more to living when you add 
famous bonded Old Forester. (In 
Time, Oct. 15, 1956, p77) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 200ct56; KkK122165. 

We've re-designed the label to bring 
out these 3 visible assurances of 
constant quality; Old Forester, 
Kentucky straight bourbon Coen 
(In Life, Mar. 5, 1956, p.66-67 
Appl. author: Ruthrauff & Ryan, 
Ine. © 2Mar56; KK123323. 

You've earned it, live a little; 

Old Forester, Kentucky straight 
bourbon seers h (In Life, Apr. 
1, 1957, p.61 Appl. author: 
Ruthrauff & Ryan, Ine. 

© 28Mar57; KK125363. 


BROWN-SALTMAN. 

Variations; ask for a demonstration. 
It's a table, bench ... Appl. 
author: Martin Borenstein. 
© Brown-Saltman Furniture Co. 
d.b.a. Brown-Saltman; 14Feb57; 
KK125868. 


BROWN-SALTMAN FURNITURE CO. d.b.a. 
BROWN-SALTMAN. SEE Brown-Saltman. 


BROWN SHOE CO., INC. © 
Gloves your foot, Risque Gluve. 
© 250ct56; KiK122837. 


BROWNBERRY OVENS, INC. © 

Catherine Clark's country baked 
Brownberry Ovens; 6 enriched 
Sandwich buns. 8 ounces net 
weight. Appl. author: Ernst 
Spuehler. © 27Nov56; KK125987. 

Old fashioned honesty in every loaf. 
Catherine Clark's country baked 
white enriched bread. (In Chicago 
daily news roto, Feb. ae 1957; 
p.1l © 23Feb57; KK124582. 


BROWNELL, BOB. 

The new Brownell Latigo quick-set 
sling. (Instructions for use, 
Latigo gun sling) © Frank Royce 
Brownell d.b.a. Bob Brownell; 
12Mar57; KK123903. 

BROWNELL, FRANK ROYCE d.b.a. BOB 

BROWNELL. SEE Brownell, Bob. 

BRUCE (E. L.) CO. © 

Announcing two completely new con- 
cepts in the field of termite 
control; Bruce-Terminix service 
and damage guarantee. Appl. au- 
thor: Charles Rhew. © 31DecS6; 
KK122)61, 

How to have beautiful hardwood 
floors with the easiest of care; 
cleaning wax, floor cleaner, past« 
wax. Appl. author: John Carlyle 
Fleming. © 15Dec56; KK1227),7. 

If he's too staid to serenade, 
maybe he's worried about termites. 
Forget termite worries, new Ter- 
minix plan pays all damage bills, 
up to $5,000.00. Appl. author: 
Beth Everett Hutton. © 7May57; 
KK125353. 

Termites? Call Terminix, for 
guaranteed protection. Balcony 


scene. Appl. author: Henry Sy- 
verson, © 22Mar57; KK124482. 
Termites? Call Terminix, for 


guaranteed protection. Bath tub 


scene. Appl. author: Henry Sy- 
verson. © 22Mar57; KK1l2448). 
Termites? Call Terminix, for 


guaranteed protection, Dressing 


17 


room scene. Appl. author: Henry 
Syverson. © 22Mar57; KK124483. 

Termites? Call Terminix, for 
guaranteed protection. Dressing 
room scene. (In The Saturday 
evening post, May 11, 1957, p.130) 
Appl. author: Holton C. Rush, 
© 11May57; KK125184. 

Termites? Call Terminix, for 
guaranteed protection. [Office 
scene] (In The Saturday evening 
post, June 8, 1957, p.76) Appl. 
author: Holton C. Rush. 
© 8Jun57; KK126123. 

Termites? Call Terminix, for 
guaranteed protection. Scolding 
wife scene. Appl. author: Henry 
Syverson. © 22Mar57; KK124480. 


BRYANT MANUFACTURING CO. © 

Bryant is going all out in '57 to 
create consumer preference ... 
residential heating, air condi- 
tioning and water heating. (In 
Practical builder, Apr. 1, 1957, 
p.185) Appl. author: Applegate 
Advertising Agency, Inc. 
© 1Apr57; KK124936. 


BUCHANAN, BEVERLY J. & MARY C. BUCHA- 
NAN forming the partnership MERRY- 
BEE CO., LTD. SEE Merrybee Co., 
Ltd. 


BUCHANAN, MARY C. & BEVERLY J. BUCHA- 
NAN forming the partnership MERRY- 
BEE CO., LTD. SEE Merrybee Co., 
Ltd. 


BUCK, FRANK. © 
Hairdads; do-dads for the hair. 
(In Glamour, Apr. 1957, p.177) 
© 22Mar57; KK124049, 


BUCKEYE DIVISION, MARDIGIAN CORP. 
SEE Mardigian Corp. 


BUELL, MARJORIE H. © 

Free instruction booklets for 
Kleenex magic carnations at 
Kleenex display. Little Lulu by 
Marge. © 19May56; KK126266. 

It's no trick to make Kleenex tis- 
ba magic carnations. ee 
ulu by Marge. © 19) ; 
KK126264. — 

Magic carnations with Kleenex tis- 
sues. Little Lulu by Marge. 
© 19May56; KK126265, 


BUFFALO OPTICAL CO. © 

Specs says; if our memory serves us 
correctly ... Speaking of con- 
ventions, have you ever strained 
your eyes ... (In Buffalo evening 
news, May 4, 1957) Appl. author: 
Joseph H. Radder. © 4May57; 
KK125957. 


BUILDING SERVICE EMPLOYEES INTER- 

NATIONAL UNION, © 

This is your union; BSEIU; pathway 
to a better tomorrow for you and 
your family. Appl. author: De- 
partment of Research & Education, 
Building Service Employees Inter- 
national Union. © 13Mar57; 
KK124699. 


BURCHAM, GOULEY N. d.b.a. INSPECTORS 
SEA FOOD CO, SEE Inspectors Sea 
Food Co. 

BURDEN, J. H. © 
Crossroads Cafe thrif-t-chek; 

eleven dollars worth of good 
food. © 16May57; KK126578. 


BURGESS VIBROCRAFTERS, INC. © 

A fine belt sander, at a very low 
price; BVI electric belt sander. 
(Form PS-4) © 21PebS7; 
KK124167. 

The recommended tool for hub cap 
marking; BVI electric Vibro- 
Graver. (Form VO-106) 
© OMarS7; KX124168. 


18 COMMERCIAL PRINTS AND LABELS 


BURNHAM CORP. © 

Bench arrangerents; Scotty green- 
houses. Rev. 11/56. Appl. au- 
thor: Alfred Howard Cross. 
© 21Dec56; KK122h37. 

Cutting & framing instructions for 
your redwood Orlyt 9 lean-to. 
Appl. author: Alfred Howard Cross. 
© 27Jun56; KK123599. 

Cutting & framing instructions for 
your redwood Orlyt 6 lean-to. 
Appl. author: Alfred Howard Cross. 
© 27Jun56; KK123601. 

Instructions for setting up your 
aluminum Orlyt 14. Sheet 2 of 
3. Adv. 195B; rev. 3/56; rev. 
4/57. Appl. author: Alfred 
Howard Cross. NM: "revised in- 
structions and corrected dimen- 
sions." © 25Apr57; KK125876. 

Instructions for setting up your 
aluminum Orlyt greenhouse. Sheet 
1 of 3. Adv. 195A; rev. 3/56; 
rev. 3/57. Appl. author: Alfred 
Howard Cross. NM: "revised in- 
structions and corrected dimen- 
sions." © lApr57; KK125874. 

Instructions for setting up your 
aluminum Orlyt greenhouse. Sheet 
3 of 3. Adv. 195C; rev. 3/57. 
Appl. author: Alfred Howard Cross. 
NM: "revised instructions and 
corrected dimensions." © 15Mar57; 
KK125873. 

Instructions for setting up your 
Orlyt 9 redwood lean-to. Appl. 
author: Alfred Howard Cross. 
© 11Jun56; KK123602. 

Instructions for setting up your 
Orlyt 7 redwood lean-to. Sheet 2 
of 3. Appl. author: Aifred Ho- 
ward Cross. © 2May56; KK122i88. 
Instructions for setting up your 

Orlyt 6 redwood lean-to. Appl. 
author: Alfred Howard Cross. 
© 11Jun56; KK123600. 

Masonry wall layout; aluminum Orlyt 
9 lean-to. 9/55; rev. 8/56. 
Appl. author: Alfred Howard Cross. 
NM: "corrected details and dimen- 
sions." © 22Aug56; KK122h3). 

Orlyt greenhouse door frame detail; 
out-swinging door. Adv. 242, 
4-57. Appl. author: Alfred 
Howard Cross. © 25Apr57; 
KK125877. 

Supplementary greenhouse instruc- 
tions; Orlyt lean-to 7. Appl. 
author: Alfred Iloward Cross. 
© 21Dec56; KK122):36. 

Supplementary greenhouse instruc- 
tions; Orlyt 10. Appl. author: 
Alfred Howard Cross. © 21Dec563 
KK122)133. 

Vertical section aluminum Orlyt 14. 
AO-14-S. Sept. 9, 1954; rev. 
3/57. Appl. author: Alfred 
Howard Cross. © 8Apr57; 
KK125875. 

Vertical section aluminum Orlyt 
lean-to 9. (Vertical section 
curved eave aluminum ...) 
LTA-9-S. Appl. author: Alfred 
Howard Cross. © 9Aug56; 
KK123597. 

Vertical section curved eave alum.; 
Orlyt 14. CE-14. Appl. author: 
Alfred Howard Cross. © 9aug56; 
KK123598. 

Vertical section curved eave alum.; 
Orlyt lean-to 9. Appl. author: 
Alfred Howard Cross. © 9Aug56; 
KK122)35. 

Vertical sections Scotty 15 and 22. 
Appl. author: Alfred Howard Cross. 
© 25Apr57; KK125878. 


BURT, CHARLES M. © ; 
Gelatin Slim, for figure beauty; 


a dietary supplement. 201 ten 
gr. capsules. © 7Feb57; 
KK1i24426. 


BUSINESS PROMOTION, 

Card aid ... enables you to type a 
full message ... [on] postal card. 
© Marvey D. Ahlstrom sole owner 
Business Yromotion; liiov56; 

KK122n 5h. 
BUSLIK, D. & M. HERSH d.b.a. HERSH 

EXTERMINATING SERVICE. SEE Hersh 

Exterminating Service. 


BUTLER PAPER PRODUCTS CO, © 

Arrow Lakes brand lightly salted 
sweet cream butter; terr. des. 
h32. h quarters; one pound net. 
© SNov52; KK122i)12. 

Briar Farm super-fine brand vanilla 
strawberry ice~cream; territorial 
flavor desien no.527L2. 1 pint 
liquid. © 6Nov51; KK122715. 

Butler sweet cream butter; terr. 
des, 10356. One pound net weight. 
9 260ct56; KK12209. ; 

Butter; terr. des. 424 B. Four 
quarters; one pound net weight. 
© 21J3u150; KK123514. 

Chester Rose pure lard shortening; 
terr. des. 111256. One pound net 
wt. © 15Dec56; KK125578. 

Cloverleaf brand process butter; 
terr. des. 155A. One pound net. 
© 14May57; KK125457. 

Country Maid brand Wisconsin grade 
AA sweet cream, lightly salted, 
butter; terr. des. 433. One 
pound net. © 20May54; KK1235044. 

Customer brand creamery butter; 
terr. des. 440. 4 quarters; 1 1b. 
net. © 10Jun54; KK123041. 
Dougan's butter; terr. des. 100. 

One pound net. © 10Apr573 
KK12h690. 

Eastern sweet cream butter; terr. 
des. 436 P. One pound net. 
© 10May54; KKi23045. 

Equity sweet cream butter; terr. 
des. 1003. One pound net; four 
quarters. © 10Apr57; KK124689. 

George L. Sisler's creamery butter; 
terr. des. 435 A-W. One pound net 
weight; 4 quarters. © 5May54; 
KK123046. 

Gerstlauer's butter; terr. des. 
437-T. One pound net; four 
quarters. © 15May54; KK123043. 

Goodrich delicious ice cream; terri- 
torial flavor design no.530 L2. 
One pint liquid. © 6dul513 
KK1227hh. 

Ice cream; territorial flavor de- 
sign no.524 BL2. One-half gallon 
liquid, © 21Ju150; KK125515. 

Ice cream; territorial flavor de- 
sien no.526L2. One pint liquid. 
© 8Mar51; KK122612. 

Ice cream; territorial flavor des, 
531 L2. One half gallon liquid. 
9 2Jun$S2; KK122)17. 

Keystone frozen dessert; des. 
111956. One half gallon liquid. 
© 15Dec56; KkK122!)16,. 

Lueas butter. Net weight one pound; 
4 quarters. (Carton design 
no. 102556) © 250ct56; KK123039. 

Meadowland sweet cream butter; terr. 
des. 1001. One pound net; four 
quarters. © 23May57; KK125882. 

Med-o-Cream lightly salted sweet 

cream butter; terr. des. 103056. 
One pound net, quarters. 

© 14Feb57 (in notice: 1956); 
KK12)691. 

Processed from sweet cream; Walker 
Farms butter; terr. des. 3h. 

One pound net. © 30Jun53; 
KK122);08. 

Quality butter; terr. des. 31. 

One pound net. © 2Jan53; 

KK122)),13. 

Sisler's quality creamery butter; 
terr. des. 1000. One pound net; 
four quarters. © 19Dec56; 
KK124688. 


Jan.—June 


Squire strawberry ice cream; terri- 
torial design 529 L2. One pint 
liquid. © 18Sep51; Ki122611. 


Sterling lightly salted sweet cream 
butter; terr. des. 1:33. Cne 
pound net. © 120ct53; KK122)07. 

Strawberry ripple ice cream; terr. 
des. 53, L2. One pint liquid. 
© 3Mar53; KK122):1h, 

Sunny-Farm brand ice cream; terr. 
des. 533 L2. Contents one pint 
liquid. © 10Jun53; KK12215. 

Supreme butter; terr. des. 441. 

One pound net. © 14dun54; 
KK123040. 

Supreme butter; terr. des. h2. 

One pound net. © 12Jun5h3 
KkK122h11,. 

Toledo brand sweet cream butter; 
terr. des. 10656. One pound net. 
© 260ct56; 1012210, 

Virginia strawberry-vanilla ice 
cream; territorial flavor design 
noe528 L2. One pint liquid. 
© 20Jun51; KK122613. 

Vita Gold creamery butter; terr. 
des. 459. One pound net. 
© 1Jun54; KK123042. 


BUTTERFLY ART JEWELRY, INC. © 


Butterfly mounting kit; educational 
fun for the entire family; catch, 
mount, collect your own butter- 
flies. © 2May57; KK124982. 


BUXTON, INC. © 


A girl just can't get enough Spark- 
lers. If you like ... leather 
accessories star-studded with 
rhinestones; Sparklers, by Lady 
Buxton. (In Ladies' home journal, 
May 1957, p.7) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Apr57; KK126153. 

The most masculine accessories are 
in leather, by Buxton. (In 
Esquire, June 1957, p.131) 

Appl. author: Doyle Dane Bernbach, 
Inc. © 9May57; KK125651. 

Only the Contour by Lady Buxton has 
this new tray purse. Buxton, 
best for your money. (In Ladies' 
home journal, Mar. 1957, p.130) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Feb57; KK123927. 

This is the Contour by Buxton, the 
billfold that holds a lot and 
still looks slim and neat. (In 
Life, Dec. 10, 1956, p.83) Appl. 
author: Doyle Dane Bernbach, Inc. 

© 6Dec56; KK122191. 

This is the Contour by Lady Buxton; 
show all your cards and pictures, 
insert your coins without opening 
purse. (In Life, Dec. 10, 1956, 
p-85) Appl. author: C. Barnett, 
Doyle Dane Bernbach, Inc. 
© 6Dec56; KK122193. 

This is the Convertible by Buxton; 
shows all your cards and pictures, 
carries your spare keys, hides 
big bills. (In Life, Dec. 10, 
1956, p.87) Appl. author: 

Cc. Barnett, Doyle Dane Bernbach, 
Inc. © 6Dec56; KK12219),. 

This is the French Purse by Lady 
Buxton; you put your bills in the 
billfold, you take them out of 
the coin purse. (In Life, Dec. 
10, 1956, p.89) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 6Dec56; KK122192. 

You can take your bills out through 
the coin purse; the French purse 
by Lady Buxton. (In Ladies' home 
journal, Apr. 1957, p.193) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 21Mar57; KK124354. 

You give the best when you give a 
Buxton; best for your money. (In 
Ladies' home journal, Dec. 1956, 
p.19) Appl. author: Doyle Dane 


1957 


Bernbach, Inc. © 27Nov56; 


KK122190. 
BUYER SERVICE, INC. © 


The B.S.I. approved plan. Auto- 
mobile service stations. 
© 28Mar57; KK124394. 
C & S SALES CO. 
Porcu- 


Porkey, the pet porcupine. 


pine Egg. © Smoot W. Gough 
d.b.a. C & S Sales Co.; 1Mar57; 
KK123787. 


CBS-HYTRON, a division of COLUMBIA 
BROADCASTING SYSTEM, INC. SEE 
Columbia Broadcasting System, 


CBS TELEVISION FILM SALES, INC. © 
Mighty Mouse Playhouse. 
29/16 


Ine. 


51-29. Made by E. E, Fair- 
child Corp. © 27Feb57; 
KK124174. 

Mighty Mouse Playhouse. 
30/1651-29. Made by E. E. Fair- 
child Corp. © 27Feb57; 
KK124173. 


Mighty Mouse Playhouse. 
31/1651-29. Made by E. E. Fair- 
child Corp. © 27Feb57; 
KK124172. 

Mighty Mouse Playhouse G. 
Lithographed by E. E. Fairchild 
Corp. © 28Dec56; KK124175. 

Mighty Mouse Playhouse H. lLitho- 
graphed by E. E. Fairchild Corp. 
© 2eDeche, KK124171. 


CADIE CHEMICAL PRODUCTS, INC. © 
I do my hardest household chores in 
20 minutes with Cadie Dey awesle 
cloths. © 4Feb57; KK124776. 


CAFFEJIAN, NEWTON J., ALFRED A, 
WILDER, ED C. MOSESIAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 


CAIRNS, HENRY W, d.b.a. ROX PRODUCTS 

CO. SEE Rox Products Co. 

CAL-DAK CO. © 

America's best-selling washday 
work-savers ... laundry carts. 
(item no.654,656 [and others]) 
Appl. author: Zepha Bogert. 
© Cal-Dak Co. d.b.a. Cal-Dak; 
12Mar57; KK123793. 

Black modern King-Size Roll-A-Tray. 
(Item no.454) Appl. author: 
Zepha Bogert. © 31Jan57; 
KK122975. 

Black modern King-Size Roll-A-Tray 
set. (Item no.46) Appl. au- 
thor: Zepha Bogert. © 31lJan57; 
KK122976. 

Ironing Caddy. (Item no.550) 
Appl. author: Zepha Bogert. 
© J1Jan57; KK122977. 

Ironing Caddy, portable clothes 
hanger. Appl. author: Zepha 
Bogert. © 28Dec56; KK122287. 

Special offer for smaller stores; 
basic merchandiser display. 


(Item no.401 & 402) Appl. au- 
thor: Zepha Bogert. © 31Jan57; 
KK122974. 

Iray table sets, tray tables and 
supper & wall trays; Queen-Size, 


Florentine brasa,. Appl. author: 
Zopha Bogert. © 28DecS6; KK1L222K¢ 


CALCON MANUFACTURING CO,., INC. 


Install Waco wire for top reception. 


© Washington Wire & Cable Co. 
wholly owned by Calcon Manufac- 
turing Co., Inc.; 1Dec56; 
KK123128, 


CALGON, INC, © 
Better dishwashing for restaurants, 
for institutions, for hotels. 


CURRENT REGISTRATIONS 


Aura; Calgonite [and others] 
© 16Sep56; KK123326. 


CALIFORNIA & WASHINGTON CO, © 

Asparagus spears; C & W. Net 
weight 10 oz. NM: "all art work 
except the representation of as- 
paragus." © 29Apr55; KK121950. 

Small size green peas; C&W. Net 
weight 10 oz. WM: "all art work 
as well as text." © 30JdJu155; 
KK121949. 


CALIFORNIA INK CO., INC, © 
Spring 1957 Colortrend report. 
© 23Jan573; KK122927. 


CALIFORNIA LONG WHITE POTATO ADVISORY 

BOARD. © 

Those good-lookin', good cookin! 
California Long White potatoes. 
Fiesta cakes. (In Los Angeles 
times, May 3, 1956, p.24) Appl. 
author: William H. Wood. 
© 3May56; KK124497. 


CAMAC CO. 
New Pudd'n-Krunch mix; vanilla. 
A quick delicious dessert base. 
© Esther Bisdorf Patterson d.b.a. 
Camac Co.; 11Feb57; KK123518. 


CAMDEN COUNTY BEVERAGE CO. © 
Balance makes the difference. Cam- 
den beer is balanced brewed. (In 
Courier-post, Camden, N. J., Oct. 


11, 1956, p.31) © 110ct56; 
KK124753. 
CAMPBELL, ANDREW J., JR. © 


All my chicks will be like me, 

Pee vaca crac plaques, 
ags [and others © 27A - 

mee J TApr57 5 

All my cubs will be like me. Orna- 
mental buttons, plaques, pennants 
[and others] © 4Nov56 (in 
notice: 1957); KK125062. 

All my kids will be like me. 


Ornamental buttons, plaques, 
pennants [and others © 1Jan57; 
KK125871. 


CAMPBELL SOUP CO. © 
Smart new recipe just made for stay- 
trim moderns, the silhouette 
Salad. Swanson boned chicken. 
(In This week magazine, May 26, 
1957, p.11) © 26May57 ; 
kKK126158. 


CANADIAN NAYIONAL RAILWAYS. © 

Take a Canadian vacation$ in the 
heart of North America's scenic 
wonderland, [Hiking scene in] 
Canadian Rockies. (In Los Angeles 
examiner, May 28, 1956, p.1l) 
Appl. author: McCann Erickson, Inc, 

© 28May56; KK122)91. 

Take a Canadian week-end; enjoy |: 
glorious days you can't pet by 
auto. [Couple & boy outside] 
Ottawa's Houses of Parliament. 

(In The New York world telerram & 
sun, May 3, 1956, p.5) Appl. 
author: McCann Erickson, Inc. 

© 3May56; KK122),89, 

Take a Canadian week-end; leave by 
train Thursday night, back Monday 
early and bright; new idea for 
weekend fun, (In Oregon journal, 
Portland, Or., May 13, 1956, 


peC-7) © 13MayS6; KK122257. 

- Take a Canadian week-end; leave by 
train Vhursday night, back uesday 
early and bright. [Couple & puide 
outside castle] (In Philadelphia 
Inquirer, Oct. 10, 1956, p.liO) 
Appl. author: McCann Erickson, Ine. 
) L00ctS6; KK122192, 

Take a Canadian week-end; leave by 


train Thursday night, back Tuesday 
early and bright. [Couple feeding 
Mountie's horse] (In The New York 


19 


jJournai American, May 23, 1956, 
p.18) Appl. author: McCann Erick- 
son, Inc. © 23May56; KK122h90. 


CANTON REDWOOD YARD, INC. © 
Book of redwood fences; 1957. 
© 10Jan57; KkK12231). 


CAPEZIO, INC. © 
This is the new Tip-Toe Capezio ... 
very like the ballerina's toe 
shoe from whence it came. 
© 25Feb57; KK123417. 


CAR-FRESHNER CORP. © 
Chrome goes from rust to shine in 
half the time; Car-Freshner Magic 
Rust Eraser. © lFeb57; KK12287h. 


CARDINAL CLOTHES, INC. © 
Clothes with snob appeal; Jared- 
Stevens suits and sportcoats. 
(In Esquire's apparel arts, Jan. 
1956, p.e23) © 1Jan56 (in notice: 
1955); KK125517. 


CAREY CADILLAC RENTING. © 
Your Carey air-conditioned Cadillac 
is waiting at the pier, sir. 
Appl. author: Kelly, Nason, Inc. 
© 15Mar57; KK124181. 


CARNATION CO, © 

Carnation is the secret of failure- 
proof gravy; evaporated milk. 

(In Life, Feb. 4, 1957, p.55) 

Appl. author: A, Culver Boyd, Jr. 

© 1Feb57; KK122619. 

Carnation, the milk that whips; 
evaporated milk. (In Life, June 
17, 1957, p-83) Appl. author: 
A. Culver Boyd, Jr. © 14Jun57; 
KK126372. 

Contented; his doctor recommended 
Carnation; evaporated milk. (In 
Life, May 6, 1957, pe2 of cover) 
Appl. author: A. Culver Boyd, Jr. 
© 3May57; KK125015. 

For tastier Lenten dishes 
smoother cheese sauce in just 3 
minutes; the secret is better- 
blending Carnation, no other form 
of milk will do. (In Life, Mar. 
11, 1957, pe5) Appl. author: 

A. Culver Boyd, Jr. © 8Mar57; 
KK123702. 

Never a watery custard; evaporated 
milk. Failure proof Carnation 
custard. (In Life, Apr. 1, 1957, 
p.5) Appl. author: A. Culver 
Boyd, Jr. © 29Mar57; KK124411. 

Stays juicy, never crumbles, when 
you cook ground beef with ... 
Carnation evaporated milk. Bun- 


burgers. (In Life, June 3, 1957, 

p.125) Appl. author: A. Culver 

Boyd, Jr. © 31May57; KK126355. 
CARON, 


The greatest name in perfume; Bel- 
lodgia, Fleurs de Rocaille [and 
others (In The New Yorker, Dec. 
22, 1956, p.33) Appl. author: 
Parfums Caron, © Caron Corp. 
d.b.a. Caron; 20Dec56 (in notice: 
1957); KK122738. 


CARON CORP, d.b.a. CARON, 


CARPCO, 

Dual-flow rotary dryer. (Bulletin 
no, RDB-101) © Carpeo Manufac- 
turing, Inc. d.b.a. Carpeoo; 
1Feb57; KK125092. 

Laboratory model high intensity 
induced roll magnetic separator. 
(Bulletin no,.MB-105) © Carpeo 
Manufacturing, Inc. d.b.a. Carp- 
co; 20FebS7; KK125095. 


SEE Caron. 


Precision sample splitters. (Bul- 
letin no.SSB-105 © Carpeo 
Manufacturing, Ino. d.b.a. Carpeo;: 


15Feb57; KK125094. 


CARPCO MANUFACTURING, 
CARPCO. SEE Carpco. 


INC, d.b.a, 


20 COMMERCIAL PRINTS AND LABELS 


CARR, ADAMS & COLLIER CO. © 

Assembling instructions for Bilt- 
Well storage cabinet units. 

Appl. author: Allen E. Stoltz. 
© 23Apr57; KK125042. 

Assembling instructions for louver 
door storage cabinets. Bilt-Well. 
Appl. author: Allen E. Stoltz. 
© 23Apr57; KK125041. 

Assembly instructions for Bilt-Well 
fold-away table BW-3809. 

Appl. author: Allen E. Stoltz. 
© 21Jun57; KK126386. 

Double-jointed bar operator instal- 
lation instructions; build well 
with Bilt Well wood work. Appl. 
author: Allen E. Stoltz. 
© 5Feb57 (in notice: 1956); 
KK125029. 

Important installation instructions 
for Bilt-Well awning window units. 
Appl. author: Allen E. Stoltz. 
© 30Apr57; KK124985. 

Instructions; assemble and install 
27-USC, 27 UCSC. Appl. author: 
Allen E. Stoltz. © 23Apr57; 
KK125040. 

Instructions for assembling and in- 
stalling half circle swing-out 
shelves for unit 42-LSC. Appl. 
author: Allen E. Stoltz. 
© 30Apr57; KK124986. 

Instructions for assembling Bilt- 
Well upper or wall units. 

Appl, author: Allen E. Stoltz. 
© 25Apr57; KK125039. 

Instructions for assembling Bilt- 
Well upper or wall units. Appl. 
author: Allen E. Stoltz. © 3Apr57; 
KK12uh12, 


CARRINGTON, BEN. SEE Carrington, 
Marvin Benson. 


CARRINGTON, MARVIN BENSON. © 
“Colorful fiberglas or aluminum 
porch patios, carports ... de- 
signed for your home ... Ben 
Carrington, architectural artist. 
© 30Apr57; KK125603. 


CARTER, A. K. © 
Vic Puree known as Quitsie ... 
Quitsie's Restaurant and Motel 
Village. © 170ct56; KK122697. 


CARTER PRODUCTS, Iiic, © 

New spray deodorant solves a man's 
perspiration odor problem, under- 
arm hair; new Arrid men's spray. 
(In New York journal American, 
Jan. 15, 1957, p23) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 15Jan57; KK122537. 

Tired, constipated, liverish, head- 
achy? ... a remedy for that run- 
down feeling; Carter's Little 
Liver Pills. (In New York daily 
news, Jan. 7, 1957, p42) Appl. 
author: Ted Bates & Coe, Inc. 
© 7Jan57; KK122997. 


CARTER'S INK CO. © 

Individualize your Christmas cards, 
too; from kitty. Carter's dif- 
ferent inks; gold, silver, white. 
(In Life, Nov. 12, 1956, p.161) 
Appl. author: Hoag & Provandie, 
Inc. © 9QNov56; KK123484. 

Liquid glue. No.244, 246. 2 1/2 
fk. 02.5 35/7 fle oz. © 14Jan57: 
KK125495. 

Office managers ... win an 8 day 
trip for 2 to the West Indies, 
Enter Carter's name the kitten 
contest. Electric line of car- 
bons and ribbons. (In Mcdern 
office procedures, Mar. 1957, p.2) 
Appl. author: Hoag & Provandie, 
Inc. © 1Mar57; KK125357. 

Office managers ... win an 8 day 
trip for 2 to the West Indies. 
Enter Carter's name the kitten 
contest. Electric line of car- 


bons & ribbons. (In The Office, 

Mar. 1957, p.103) Appl. author: 

Hoag & Provandie, Inc. © 1Mar57; 

KK125514., 

Purr-fectly clean; exclusive Silver 
Tip typewriter ribbons. (In 
Life, Jan. 21, 1957, p.100) 
Appl. author: Hoag & Provandie, 
Inc. © 18Jan57; KK123636. 

Secretaries ... win an 8 day trip 
for 2 to the West Indies. Name 
the kitten contest. Electric 
line of carbons & ribbons. (In 

Life, Mar. 25, 1957, p.15) 

Appl. author: Hoag & Provandie, 

Ine. © 21Mar57; KK124061. 

Secretaries ... win an 8 day trip 
for 2 to the West Indies; enter 

Carter's name the kitten contest. 

Electric Line of carbons and rib- 

pons. (In Life, Feb. 25, 1957, 

p.60) Appl. author: Hoag & Pro- 

vandie, Inc. © 21Feb57; KK123408. 


CASSIDY (THOMAS F.) CO. 

Min-e-lax, a mineral laxative. 
Eight fluid ounces. NM: "“Pic- 
torial design." © Thomas Francis 
Cassidy d.b.a. Thomas F. Cassidy 
Co.; 22Feb57; KK125901. 


CASSIDY, THOMAS FRANCIS d.b.a. THOM- 
AS F. CASSIDY CO. SEE Cassidy 
(Thomas F.) Co. 

CASTLE & COOKE, LID. © 
Royal Hawaiian macadamia nuts. Net 

wt. 7 ounces. © 120ct56; 
KK122)76. 


CATALINA, INC. © 
Catalina designs swimsuits just for 
you; Catalina color wheel. Appl. 
author: Foote, Cone & Belding. 
© 5Apr57; KK12)687. 


CAVALIER CORP. © 
By Cavalier, the new Dimension. 
If you care that the wood in your 
furniture ... Appl. author: 
Virginia Wing Power. © 19Apr57; 
KK125006. 


CEDERGREEN FROZEN PACK CORP. © 

Cauliflower. Net weight 10 ounces. 
Appl. author: Crown Zellerbach 
Corp. © 19Dec56; 10022163. 

Fordhook lima beans. Net weight 
10 ounces. Appl. author: Crown 
Zellerbach Corp. © 7Dec56; 
KK122081. 

Potato patties. Net weight 9 
ounces, Appl. author: Crown 
Zellerbach Corp. © 16Jan57; 
KK123213. 

Shredded potatoes for hash browning. 
Net weight 12 ounces. Appl. au- 
thor: Crown Zellerbach Corp. 
© 12Apr57; KK125490. 

Squash. Net weight 12 ounces, 
Appl. author: Crown Zellerbach 
Corp. © 15Nov56; KK121919. 


CENATRON INDUSTRIES. 
Chip-A-Saw. © Cenatron Industries, 
a copartnership consisting of 
Alfred A, Wilder, Ed C. Mosesian, 
Newton J. Caffejian & Charles J. 
Vagim; 4Mar57; KK126047. 


CENTAUR BRAND PRODUCTS CO. © 
Two-vue double faced mirror; plain 
and magnifying; for make-up and 
shaving. Appl. author: Stanford 
Pavenick. © 26Apr57; KK125396. 


CENTRAL MACHINE WORKS CO. © 
Perma-Dock marine specialties. 
Make a stronger float this easy 
way with Perma-Dock float brack- 
ets. Appl. author: Foulke Agen- 
cy, Inc. © 22Feb57 (in notice: 
1956) ; KK123387. 


CHAMPION-INTERNATIONAL CO. © 
For precise colors, specify the 
standard of excellence; C-I coated 


Jan—June 


papers, Gaetjens, Berger & Wirth, 
Inc. (In The National geograph- 
ic magazine, Mar. 1957) Appl. 
author: Harold Cabot & Co., Ine. 
© 12Feb57; KK124262. 

For superb color detail, specify 
the standard of excellence. C-I 
coated papers. Bolex movie 
camera. (In The National geo- 
graphic magazine, Jan. 1957) 
Appl. author: Harold Cabot & Co., 
Ine. © 10Dec56; KK123163. 

For the finest reproduction; Krome- 
kote brand cast coated papers. 
(No.32 in a series of textural 


studies) (In The Inland printer, 
May 1957, p.78) © 21May57; 
KK126324, 


For the impact of fine reproduction; 
Kromekote brand cast coated pa- 
pers. (No.351 in a series of 
textural studies) (In Printers! 
ink, Mar. 29, 1957, p.41-42) 
© 29Mar57; KK124059. 


CHAMPION PAPER & FIBRE CO. © 
For the finest reproduction; Krome- 
kote brand cast coated papers. 
(No.30 in a series of textural 
studies) (In Printers' ink, 
Jan. 25, 1957, p.37) © 18Jan57; 
KK123267. 


CHARLES VENDING CORP. 
Charlie. [Vending machine, with 
steaming cup of coffee for head] 
© Charles H. Glueck d.b.a. 
Charles Vending Co. (in notice: 
Charles Vending Corp.); 1Nov56; 
KK124014. 


CHARMIN PAPER MILLS. © 

Babies your skin; Charmin cleansing 
tissues. 200 single sheets; 100 
two pay tissues. © 15May56; 
KK124653. : 

Charmin kitchen towels; white. 

150 towels. © 130156; 
KK124514. 

Charmin tissue; white. 4 rolls. 
© 5J3un56; KK124513. 

Dinner napkins; sno 
weight. 100. 
KK125111. 

Lady Charmin facial quality two-ply 
tissue. 850 single sheets; 425 
two ply sheets. © 17Aug56; 
KK124511. 

New2ply Charmin facial quality din- 
ner napkins. 50. © 26Jun56; 
KK125112. 

New2ply Charmin facial quality 
dinner napkins; 150. © 26Jun56; 
KK124512. 


CHARTER PRODUCTS CO. SEE Safeway 
Stores, Inc. 


white; heavy 
© 4Jun56; 


CHASE-SHAWMUT CO. © 

How to prevent fault current damage 
to busway systems ... or Amp-trap 
vs. circuit breakers, dual element 
& standard fuses. (In Electrical 
engineering, Mar. 1957, p.64a- 
65A) Appl. author: Meissner & 
Co., Inc. © 1Mar57; KK123574. 

Shawmut's form 480 Amp-trap. (In 
Electrical engineering, Feb. 
1957, p-59A) Appl. author: 
Meissner & Co., Inc. © 1Feb57; 
KK1235178. 


CHELSTED (JIM) ASSOCIATES. © 

Go Western prize contest for you 
and your family. Western Penn- 
sylvania National Bank. Appl. 
author: S. H. Chelsted, 
© 1Mar57; KK125115. 

Picture you or your family with any 
amount up to $5,000 in a savings 
account. Pay'n Save Club, 

Appl. author: S. H. Chelsted. 
© 1Mar57; KK125114. 
CHEMEX CORP. © 

Bonded filterpaper for the pint, 

the fifth ... of the Chemex 


1957 


coffeemaker. Appl. author: 
Peter Schlumbohm. © 10Dec56; 
KK123459. 

Chemex coffeemaker. (Prospectus 
Chemex coffeemaker) Appl. au- 
thor: Peter Schlumbohm, 
© 24hapr57; KK125012. 

Coffeemaker, filters, bonded filter- 
paper, Drinkwater boiler [and 
other products] Appl. author: 
Peter Schlumbohm. NM: all new 
except cocktail glass. 
© 9Mar57; KK124170. 

Electric coffee urn; Samovar. 
Appl. author: Peter Schlumbohm. 
© 15Jan57; KK123173. 

Hello, New York. The chemist who 
invented ... the Chemex coffee- 
maker ... Dr. Peter Schlumbohnm. 
© 10Ju156; KK123647. 

Hourglass coffeemaker; bonded fil- 
terpaper. One single piece of 
Pyrex brand glass. (In Tea & 
coffee journal) Appl. author: 
Peter Schlumbohm. © 21Nov56; 
KK123360. 

News letter no.8. Filterjet fan 
[and others] Appl. author: 
Peter Schlumbohm. NM: "The 1945 
copyright refers only to Phle- 
bette." © 9Mar57; KK124119. 


CHEMICAL PRODUCTS DIVISION, CROWN 
ZELLERBACH CORP. SEE Crown Zeller- 
bach Corp. 


CHEMWAY CORP. 

Stop make-up damage. Lady Esther 
4 purpose face cream. (In 
McCall's, Sept. 1956, p.17) 
Appl. author: Dancer-Fizgerald- 
Sample, Inc. © Lady Esther, 
division of Chemway Corp. ; 
25Aug56; KK124645. 


CHICAGO CORNED BEEF CORP. © 
Papa David's Delicatessen brand 
old fashioned corned beef. 
© 13Apr56; KK126097. 


CHICAGO DIETETIC SUPPLY HOUSE, INC. © 

Cellu artificially sweetened apri- 
cots ... unpeeled halves; for 
special dietary use. Contents 
1PM bay Appl. author: Rose Straka 
Fowler. © 13Nov56; KK125955. 

Cellu artificially sweetened Bart- 
lett pears ... halves; for special 
dietary use. Contents 1 1b. 
Appl. author: Rose Straka Fowler. 
© 13Nov56; KK125956. 

Cellu artificially sweetened fruit 
cocktail ... for special dietary 
use. Contents 1 lb. Appl. au- 
thor: Rose Straka Fowler. 
© 13Nov56; KK125954. 

Cellu artificially sweetened yellow 
cling peaches ... peeled halves; 
for special dietary use. Contents 
Die Appl. author: Rose Straka 
Fowler. © 13Nov56; KK125953. 

Cellu dietary products for sodium 
restricted diets. Boned chicken, 
peanut butter [and others] 

Appl. author: Rose Straka Fowler. 
NM: revision & additions. 
© 2Jan57; KK125952. 


CHICKEN CHARLIE'S, INC. © 
Where the entire family enjoys 
dining. Your host is Charles 

Schwarz. (Place mat) 

© 20Feb57; KK123660, 


CHICKEN OF THE SEA, INC,, division of 
VAN CAMP SEA FOOD CO,, INC, SEE 
Van Camp Sea Food Co,, Inc. 


CHIN, POY. © 
Anti paralysis and poliomyelitis 
germ. (In The China tribune, 
New York, Mar. 29, 1957) 
© 29Mar57; KK124631. 
Inflamation [sic) infection & 
high blood pressure, Capsules 


CURRENT REGISTRATIONS 


made with 4 Chinese medicines. 
(In The China tribune, New York, 
Mar. 29, 1957) © 29Mar57; 
KK124634. 

Tuberculosis and cancer medicine; 
relieve pain medicine. (In The 
Chinese nationalist daily, New 
York, Mar. 11, 1957) © 11Mar57; 
KK124633. 


CHISM ICE CREAM CO. © 

Chism ice cream always stars. Look 
for the Pok-A-Dot Pak. (In Reno 
evening gazette, Apr. 4, 1957, 
p.31) Appl. author: Thomas Cave 
Wilson. © 4Aapr57 (in notice: 
1956); KK124493,. 

Everybody loves Chism ice cream. 
Cherry vanilla ice cream; heart 
center brick. Look for the Pok- 
A-Dot Pak. (In Mineral County 
independent news, Feb. 6, 1957, 
Pe5) Appl. author: Thomas Cave 
Wilson. © 6Feb57; KK123162. 

Flying high with Chism pistachio 
nut ice cream; shamrock center 
brick. Look for the Pok-A-Dot 
Pak. (In Reno evening gazette, 
Mar. 7, 1957, p.19) Appl. au- 
thor: Thomas Cave Wilson. 
© 7Mar57; KK123815. 

Ice cream always wins the ski poll; 
English toffee. Look for the Pok- 
A-Dot Pak. (In Rano evening ga- 
zette, Jan. 10, 1957, p.22) 

Appl. author: Thomas Cave Wilson. 
© 10Jan57 (in notice: 1956); 
KK122979. 

Ole, ole; Chism burgundy cherry ice 
cream. Look for the Pok-A-Dot 
Pak. (In Reno evening gazette, 
May 2, 1957, p.24) Appl. au- 
thor: Thomas Cave Wilson. 
© 2May57; KK125189. 


CHOCK FULL O' NUTS CORP. © 
The secret ingredient in this 
coffee is money. (In Lock Haven 
express) © 21Mar57; KkK124624. 


CHRISTIE, DEAN G, d.b.a. CHRISTIE 
FOOD PRODUCTS. SEE Christie Food 
Products. 


CHRISTIE FOOD PRODUCTS. 
Instant-Chef french onion soup mix, 
for soups and seasoning. 
© Dean G. Christie d.b.a. Christie 
Food Products; 1May57; KK125837. 


CHRISTY CO. © 

Christy makes pocket knife history 
with a blade guaranteed for 25 
years. (In Cutlery & gift re- 
porter, v.103, no.12) NM: all 
new except several pictures. 
© 3OApr57; KK125341. 

Sliding blade pocket knife; finest 
Burgical steel. © 25Apr57; 
KK125248,. 


CHRYSLER CORP, © 

And for 1957, the forward look also 
brings you the year's outstanding 
engineering advance; new Torsion- 
Aire ride, it carpets the road. 
(In The Saturday evening post, 
Nov. 3, 1956, p.150) Appl. au- 
thor: McCann Erickson, Inc. 
© 3Nov56; KK1221)5. 

Coming from the forward look, the 
outstanding envtineering advance of 
1957; new Torsion-Aire ride. (In 
‘he Detroit news, Oct. 15, 1956, 


p.29) Appl. author: NeCann Erick- 


son, Inc. © 150ct56; KK122360, 
Coming, the bigresat news yet from 
the forward look; the newest new 
cars in 20 yoars ... & new kind 
of suspension; Toratlon-AlLre, (In 
Look, Oct. lo, 1956, p.66) : 
author: teCann irickeon, Ine, 
} 160et56; KK12237U, 


21 


Coming, the bigrest news yet from 
tiie forward look; the newest new 
cars in 20 years ... an entirely 
new suspension system, a new kind 
of ride; Torsion-Aire. (In The 
Detroit news, Oct. 1, 1956, ».13) 
Appl. author: HeCann Erickson, Inc. 
© 10ct56; KK122381,. 

For 1957, the forward look invites 
you to compare. Compare style, 
compare ride, compare brakes. 

(In Detroit news, Oct. 22, 1956, 
pel5) Appl. author: McCann 
Erickson, Inc. © 220ct56; 
KK1221h7. 

The forward look makes another big 
move; the new shape of motion in 
the newest new cars in 20 years. 
(In Detroit times, Oct. 23, 1956, 
p.16) Appl. author: McCann 
Erickson, Inc. © 230ct56; 
KK12218. 

Newest new cars in 20 years with the 
new shape of motion, with the new 
Torsion-aire ride, and new push- 
button Torqueflite. 1957 Ply- 
mouth, 1957 Dodge [and others] 

(In The New Yorker, Dec. 6, 1956, 
p28) Appl. author: McCann 
Erickson, Inc. © 8Dec56; Kk123084. 

1957 Plymouth, newest new cars in 
20 years; 1957 Dodge, with the 
new shape of motion, and others. 
(In Detroit-Boston College foot- 
ball same program, Oct. 28, 1956, 
p.7) Avpl. author: McCann Erick- 
son, Inc. © 280ct56; KK12228). 

Now, the biggest news yet from the 
forward look; the newest new cars 
in 20 years. (In The Saturday 
evening post, Nov. 3, 1956, p.10) 
Appl. author: McCann Erickson, 
Inc. © 3Nov56; KK1221h6. 

See the biggest car news of the 
year, the forward look, at the 
Chicago auto show, January 6 to 
January 16. (In Chicago sun-times, 
Jan. 9, 1955, section 5, p.19) 
Appl. avrthor: ifcCann Erickson, 
Inc. © 9Jan55; KK121916, 

Soon, the forward look mekes styling 
news azain; the new shape of motion. 
{Endorsed by} Russell Patterson, 
Lana Turner [and others] (In The 
Detroit news, Oct. 8, 1956, p.11) 
Appl. author: McCann Sric!tson, 
Inc. © 80ct56; KK122379. 


CHURCH & DWIGHT CO., INC. © 

Cakes made with baking soda. Arm & 
Hammer brand & Cow brand baking 
soda. (In What's new in home 
economics, Feb. 1957, p.141) 
Appl. author: Harvey & Howe, Inc. 
© 25Jan57; KK123367. 

Modern ways in modern homes with 
baking soda. Arm & Hammer brand 
& Cow brand baking soda. (In 
What's new in home economics, 
Mar. 1957, p.81) Appl. author: 
Harvey & Howe, Inc. © 25Feb57; 
KK123802. 


CID AIR STRUCTURES. © 
It doesn't seem possible; a low- 
cost, all-weather, temporary 
storage structure .. Johns- 
Manville plant. Appl. author: 
Addison Brown. © 29Apr57; 
KK125045. 


CITY DIRECTORY PUBLISHERS, INC. © 

Industrial register of the United 

States classified buying guide; 
read the following pages 
© 28May57; KK125758. 

Industrial register of the United 
States classified buying guide; 
return this form with payment 
© 28May57; KK125759. 

Who's who in American law. Wation- 
al Biographical Register of 
Attorneys. © OMay5S7T; KK120075. 


CLAFF (M. B.) & SONS, INC. © 
Duchess, by Rex. © 17May55; 


KK124668. 
Miss Dainty Dot. GS. © 10Jun55; 
KK125595. 
Rex, fine footwear. © 31Jan56; 
KK124669. 


Town Trampers, teen-tempo footwear. 
© 233u156; KK125659. 


CLAIROL, INC. © 
The adventures of Claire Hall. 

Miss Clairol Hair Color Bath. 

Talk about the power of advertis- 

ing. (In American hairdresser & 

beauty culture, Oct. 1956, p.6-7) 

Appl. author: Foote, Cone & 

Belding. © 20Sep56; KkK12)557. 

Beautiful hair color, naturally; 
Miss Clairol. (Miss Clairol 
Negro displays) Appl. author: 
Richard L. Gelb. © 15Nov56; 
KK125571. 

Clairol salon formula red fashion 


color; oil shampoo tint. Contents 
11/2 f1. oz. Appl. author: 
Richard L. Gelb. © 230ct56; 
KK123570. 

Hair 


Does she, or doesn't she? 
color so natural only her hair- 
dresser knows for sure; Miss 
Clairol Hair Color Bath. Snowman. 
(In Glamour, Jan. 1957, p.39) 
Appl. author: Foote, Cone & Beld- 
ing. © 22Dec56 (in notice: 1957); 
KK124555. 

Does she, or doesn't she? Hair 
color so natural only her hair- 
dresser knows for sure; Miss 
Clairol Hair Color Bath. Teacher. 
(In American weekly, Nov. 11, 


1956, pe22) Appl. author: Foote, 
Cone & Belding. © 11Nov56; 
KK122267. 


Does she, or doesn't she? Hair 
color so natural only her hair- 
dresser knows for sure; Miss 
Clairol Hair Color Bath. Valen- 
tine. (In Life, Feb. 4, 1957, 

p.2 of cover) Appl. author: 
Foote, Cone & Belding. © 24Jan57; 


KK126231. 
Exciting, new red fashion colors; 


Clairol salon formula. Fire 
Silver, Sun Silver, Pink Silver, 
Cherry Silver. Appl. author: 
Richard L. Gelb. © 17Ju156; 
KK123569. 

How to achieve beautiful new reds 
without pre-bleaching, by Louis 
Schmidt . Red Fashion Salon 
colors. (In American hairdresser 
& beauty culture, Jan. 1957, p.6- 
7) Appl. author: Foote, Cone & 
Belding. © 20Dec56 (in notice: 
1957); KK124556. 

How to lighten and brighten dull 
hair with new five-minute treat- 
ment, by Charles Fairman ... 

Miss Clairol Hair Color Bath. 

(In American hairdresser & beauty 
culture, Feb. 1957, p.6-7) 

Appl. author: Foote, Cone & Beld- 
ing. © 20Jan57; KK124558. 

Salon formula Clairol creme toner 
series; oil shampoo tint. Cont. 
Ouen OZ. Appl. author: Richard 
L. Gelb. © 29Jan57; KK124051. 

A stocking full of Christmas cheer 
and gladness from Clairol. (In 
American hairdresser & beauty 
culture, Dec. 1956, p.6-7) 

Appl. author: Foote, Cone & Bel- 
ding. © 20Nov56; KK123401. 

CLARDY, BERT. © 
Rovin' down auto row; I'm ina 

dither. Curtis Parker Plymouth. 
(In The Orange leader, Apr. 18, 
1957, p.12) © 18Apr57; KK124671. 

CLARK EQUIPMENT CO. © 

Planning field fresh menus; Clark 
Carrier. (In The Atlantic, Jan. 
1957, p.-34) | © B0Dec56 (in 
notice: 1957); KK124638. 


COMMERCIAL PRINTS AND LABELS 


Planning for unique highways of the 
future; Clark Carrier. (In The 
Atlantic monthly, May 1957, p.18) 
© 30Apr57; KK125872. 

A projection for those who will fly 
the jet age. Clark Carrier. 
© 28Feb57; KK124632. 


CLARK GRAVE VAULT CO. © 

When suddenly you must know what 
to do. (In Household magazine, 
Mar. 1957, p.52) Appl. author: 
Ranald S. West. © 20Feb57; 
KK123771. 

When your strength and wisdom are 
needed most. (In The Saturday 
everming post) Appl. author: 
Ranald S. West. © 9Mar57; 
KK123801. 


CLAUSIN (S. H.) & CO., INC. © 
Princess diamond rings. Display 
embodying photo of girl with 
upraised hand. Appl. author: 
Alfred Groth. © 15Aug56; 
KK123896. 


CLAYTON (A. C.) PRINT. CO. © 
Joseph. Joseph Salon shoes. 
© 25May57; KK126330. 


CLEMENTS MANUFACTURING CO. © 
Cadillac Quik-Vac model 14 vacuum 
cleaner. © 1Mar57; KK124905. 


CLEVELAND HOSPITAL SERVICE ASSN. © 
Live long and like it; he believed 


the stop sign meant s-t-o-p, he 
(In The 


didn't. Blue Cross. 
Cleveland press, Apr. 29, 1957, 
p.-20) Appl. author: Jonathan F. 
Davis. © 29Apr57; KK125310. 


Live long and like it; he had his 
hearing checked, he didn't. 

Blue Cross. (In Cleveland press, 

Feb. 4, 1957, p.24) 

thor: John F. Davis. 

KK122972. 

Live long and like it; he kept the 
radio out of the bathroom, he 
didn't. Blue Cross. (In Cleve- 
land press, Apr. 15, 1957, p.30) 
Appl. author: Jonathan F. Davis. 
© 15Apr57; KK124643. 

Live long and like it; he looked 
both ways before crossing, he 
didn't. Blue Cross. (In The 
Cleveland press, May 27, 1957, 

p-9) Appl. author: Jonathan F. 

Davis. © 27May57; KK125780. 

Live long and like it; he saw his 
dentist regularly, he didn't. 

Blue Cross. (in Cleveland press, 
May 13, 1957, p.7) Appl. author: 
Jonathan F. Davis. © 13May57; 
KK125488. 

Live long and like it; he stopped, 
looked and listened; he didn't. 
Blue Cross. (In Cleveland press, 
Mar. 18, 1957, p.7) Appl. au- 
thor: Jonathan F. Davis. 
© 18Mar57; KK124184. 

Live long and like it; her mother 
kept pot handles out of her reach, 
her's didn't. Blue Cross. (In 
Cleveland press, Apr. 1, 1957, 
p.-13) Appl. author: Jonathan F. 
Davis. © lApr57; KK125487. 

Live long and like it; she wasn't 
ashamed to discuss constipation, 
she was. Blue Cross. (In Cleve- 
land press, Mar. 4, 1957, p.9) 
Appl. author: John F. Davis. 
© iMars7; KK123886. 

Live long and like it; 
her diet, she didn't. 
(In Cleveland press, Jan. 21, 
1957, p.6) Appl. author: John RK 
Davis. © 21Jan57; KK122971. 

Live long and like it; she worried 
about an unexplained lump, she 
didn't. Blue Cross. (In Cleve- 
land press, Feb. 18, 1957, p.13) 
Appl. author: Jonathan F. Davis. 
© 18Feb57; KK123364. 


ra au- 
© 4Feb57; 


she watched 


Blue Cross. 


Jan.—June 


CLOROX CHEMICAL CO. © 

Are you getting the most out of this 
Clorox selling support? (In Pro- 
gressive grocer, Nov. 1956, p.1dlj) 
Appl. author: Honig-Cooper Co. 
© 1Nov56; KK1222)9. 

He'll love you for starting his 

day right with a Clorox-clean 

shirt; you get a cleaner wash with 

Clorox. (In San Francisco examin- 

er, Jan. 17, 1957, p.23) Appl. 

author: Honig-Cooper Co. 

© 17Jan57; KK125254. 

I always make my linens guest-clean 
with Clorox. (In San Francisco 
examiner, Nov. 15, 1956, section 
By 070) Appl. author: Honig- 
Cooper Co. © 15Nov56; KK122250. 

I can't afford to be out-of-stock 
on Clorox ... America's favorite 
bleach and household disinfectant. 
(In Progressive grocer, Feb. 1957, 
p.177) Appl. author: Honig- 
Cooper Co. © 1Feb57; KK126012. 

I just love the sunshine-freshness 
of a Clorox-clean wash. (In San 
Francisco examiner, Mar. 7, 1957, 
section 4, p.2) Appl. author: 
Honig-Cooper Co. © 7Mar57; 
KK125256. 

New, Clorox 2-finger easy-lift 
handle; America's favorite bleach 
and household disinfectant. 

(In Progressive grocer, Jan. 1957, 
p.113) Appl. author: Honig- 
Cooper Co. © 1Jan57; KK126011. 

Protect precious health with a wash 
that's Clorox-clean. (In San 
Francisco examiner, Mar. 21, 1957, 
section 1, p.26 Appl. author: 
Honig-Cooper Co. © 21Mar57; 
KK125257. 

Spring cleaning promotion to build 
store-wide traffic ... America's 
no.1 house-cleaning aid. (In 
Progressive grocer, Mar. 1957, 
p.150-151) Appl. author: Honig- 
Cooper Co. © 1Mar57; KK126013. 

There's added health protection 
when baby's wash is Clorox-clean. 

(In San Francisco call-bulletin, 
Oct. 18, 1956, p.17) Appl. au- 
thor: Honig-Cooper Co. 
© 18o0ct56; KK122251. 

This little lady is safer because 
her wash is Clorox-clean. (In 
San Francisco examiner, Feb. lh, 
1957, section 3, pe) Apple au- 
thor: Honig-Cooper Co. © 1)Feb57; 
KkK125255. 


CLUB SPECIALTY, INC. © 
Mills; special award. 
Appl. author: Har 

© 28Feb57; KK123644, 


COATS & CLARK, INC. © 
ABC of embroidery. 
strand floss. 

KK122327. 

The ABC of Ikmitting; rib stitch 
clip-on cap. Red Heart yarns. 
® 30May56; KK122322. 

Crocheted beanie. Speed-Cro-Sheen 
mercerized cotton. Appl. author: 
Frances B. Govett. © 25Feb56; 
KK122323. 

Sew in your dress zipper 1-2-3, the 
trouble-free way; Crown. 
© 25Jun56; KK122325. 

Sew in your neck zipper 1-2-3, the 
trouble-free way; Crown. 
© 25Jun56; KK122326. 

Sew in your skirt zipper 1-2-3, the 
trouble-free way; Crown. 
© 25dun56; KK12232h. 

Threads and needles. 


Slot machine. 
H. Brown. 


O.N.2. Six 
© 253u1563 


O.N.T. sew- 


ing threads. © 22Apr56; 
kKkK122321. 
COCA-COLA CO. © 
Ah, spring; ah, Coke. Boy & girl 
fe robin Appl. author: McCann- 
Erickson, Inc. © lApr57; 
KK125279. 


1957 CURRENT REGISTRATIONS 


All I did was bring home the Coke. 
Man's head, Appl. author: McCann 
Erickson, Inc. © 1Jan57 (in no- 
tice: 1956); kkK122002. 

And a Merry Christmas to all. 

(Béw] (In American druggist, 
Dec. 3, 1956, p.68) Appl. au- 
thor: McCann Erickson, Inc. 

© 3Dec56; KK122155. 

And a Merry Christmas to all. 

[B&w] (In The Modern theatre, 
Dec. 8, 1956, p.1) Appl. author: 
McCann Erickson, Inc. © 8Dec56; 
kK121998. 

And a Merry Christmas to all. [Col- 
or] (In Ebony, Jan. 1, 1957, 
pe41) Appl. author: McCann 
Erickson, Inc. © 1Jan57 (in no- 
tice: 1956); KK122157. 

And a Merry Christmas to all. [Color] 
(In National geographic magazine, 
Dec. 1956, p.l. of cover) Appl. 
author: McCann Hrickson, Inc, 
© 1Dec56; KX121996. 

As always, your Coca-Cola bottler 
does more for you; announcing big 
local contest. The Coca-Cola 
Bottling Co. of New York, Inc. 
(In Food topics, Sept. 10, 1956, 
p.69) Appl. author: McCann 
Erickson, Inc. © 10Sep56; 
KK122156, 

Coke in big new king-size at the 
popular 12-ounce price; your great 
buy in quality refreshment. La 
Salle Coca-Cola Bottling Co. (In 
Holland sentinel, Holland, Mich., 
Nov. 19, 1956, p.12) Appl. au- 
thor: McCann Hrickson, Inc. 
© 19Nov56; KK121999. 

Coke with chow; wow. Boy & dis- 
penser. Appl. author: McCann- 
Erickson, Inc. © 1Aug56; 
KK123760. 

Coming, in person; he comes round 
regularly ... Coca-Cola Company 
representative. (In Box office, 
Jan. 5, 1957, modern theatre 
section, p.2 of cover) Appl. 
author: McCann-Erickson, Inc. 
© 5Jan57; KK124467. 

Family favorite, Coca-Cola. [Couple 
& boy carrying cartons) Jackson 
Coca-Cola Bottling Co. (In Jack- 
son advocate, Jackson, Miss., Mar. 
3, 1956, p.2) Appl. author: 
McCann Erickson, Inc. © 3Mar56; 
KkK121993. 

For a great break, have a cold Coke. 
(In Scholastic roto, Mar. 1957, 
p-9) Appl. author: McCann- 
Erickson, Inc. © 1Mar57; 
KK124873, 

Free in every carton of Coca-Cola; 
6 sparkline Christmas decorations 
for mlasses, mirrors, windows. 

The Akron Coca-Cola Bottling Co. 
(In Akron beacon journal, vec. 3, 
1956, p.5) Appl. author: ifcCann 
urickson, Inc.  3Dec56; 
KK121995. 

A gracious social custom ... Sun 
Valley pauses for a Coca-Cola ... 
(In The Saturday evening post, 
Feb. 16, 1957, p.4+ of cover) 

Appl. author: McCann-Erickson, 
Inc. © 11Feb57; KK124455, 

Hurry, last chance to enter big lo- 
cal contest; over $10,000 in 
prizes still to be won; enter now. 
the Coca-Cola Bottling Co. of New 
York, Inc. (In lewark evening 
news, Newark, N. J., Oct. 8, 1956, 
p.12$ Appl. author: MeCann frick- 
gon, Inc. ® 80ctS6; KK122000, 

I like money, that's why I'm pro- 
moting Coke with meals ... 

(In Chain store age, Jan. 1957, 
p. 31) Appl. author: McCann- 
Erickson, Inc. © 28Dec56 (in 
notice: 1957); KK124872. 

In England, they call a friendly 
tavern, a cheery local; the Pros- 
pect of Whitby; Coke, (In The 


Server, Jan. 28, 1957, pelt) 
Appl. author: McCann-Erickson, 
Inc. © 28Jan57; KK12469. 

In exotic Acapulco ... ice cold 
Coca-Cola. Artist Robert Fawcett 
captures a moment ... (In The 
Saturday evening post, Jan. 19, 
1957, p.4 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 15Jan57; KK124463. 

It's just good business; drink 
Coca-Cola. (In Time, Dec. 31, 
1956, p.2 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 31Dec56; KK124461. 

Lunch-time is a cheerful time; a 
high note in the day ..e Coke, 
the best-loved sparkling drink 
eee [Seated boy pouring drink 
for girl] (In New Haven register, 
Jan. 27, 1957) Appl. author: 
MeCann-Erickson, Inc. © 27Jan57; 
KK12471. 

Lunch-time is a cheerful time; a 
high note in the day ... Coke, 
the best-loved sparkling drink 
... [Standing boy pouring drink 
for girl] (In This week, Jan. 
27, 1957, p.16) Appl. author: 
McCann-Erickson, Ince. © 27dan57; 
KK124460. 

Make sure your fountain attendants 
Say this extra-profit word: 
large? (In Drug topics, Jan. 21, 
1957, p.5) Appl. author: 
McCann-Erickson, Inc. © 2lJan57; 
KK124464, 

More time to enjoy your friends; 
more ways to enjoy your leisure. 
[Col. drawing] (In New Haven 
register, Jan. 13, 1957, p.7) 
Appl. author: McCann-Erickson, 
Ine. © 13Jan57; KK124470. 

More time to enjoy your friends; 
more ways to enjoy your leisure. 
[Col. photo] (In This week, Jan. 
13, 1957, p.5) Appl. author: 
McCann-Erickson, Inc. © 13Jan57; 
KK124462. 

Now, 58 million times a day. 

(In Vend, Jan. 1957, p.90) Appl. 
author: MceCann-Erickson, Inc. 

© 23an57; KK124465. 

Pass the word along, large? And 
get extra profit on Coke with food 
just for the asking, Appl. au- 
thor: McCann Erickson, Inc. 
© 3Sep56; KK1229))6, 

The pause that refreshes. House- 
wife, Appl. author: McCann- 
Erickson, Inc. © 1Mar57; 
KK124472, 

The pause that refreshes with Coca- 
Cola. [Aircraft plant scene] 
(In ime, Dec. 3, 1956, p.8) 
Appl. author: McCann Erickson, 
Ine. © 3Dec56; KK121997. 

A pleasant family gets together; 

a famous beverage joins in... 

(In This week, Feb. 10, 1957, p.6) 
Appl. author: McCann-Erickson, 
Inc. © 10Feb57; KK124459. 

See you at the NeA.M.A. convention; 
pageant of vending. (In Vend, 
Dec. 1956, p.101) Appl. author: 
McCann Erickson, Inc, © 1Dec56; 
KK12199l,. 

Si of good taste. Bottle & glass 
fe hand] Appl. author: McCann- 
Erickson, Inc. © 1May57; 
KK125277. 

Sign of good taste, anytime. Woman 
& dispenser, Appl. author: 


McCann-Erickson, Inc. © 3Jun57; 
KK125278., 

Sip, sip, hooray. Couple in booth, 
Appl. author: NeCann Erickson, 
Inc, © 1Lleb57; KK122525, 

Taste the difference; Coca-Cola 
puts you at your sparkling best. 
(Boy & girl in sweaters, drink- 
ing from bottles) (In Life) 
Appl. author; MeCann Erickson, 


Inc. © 3Dec56; kk122158. 


They go for Coke at lunchtime, too; 
the beverage they like makes 
money for you. (In Implant food 
management, Jan. 1957, p.57) 
Appl. author: McCann-Erickson, 
Inc. © 2Jan57; KK124466. 

You can "C' the difference; Coke. 
(In Editor & publisher, Jan. 19, 
1957, p.45) Appl. author: 
McCann-Erickson, Ine. © 19Jan57; 
KK124468. 

You put a lift in living when you 
live with good taste. [Father « 
daughter at table; mother pouring 
coke] (In The Wall Street jour- 
mal, Dec. 5, 1956, p.6) Appl. 
author: McCann Erickson, Inc. 
© 5Dec56; KK122001. 


COHN, HERMAN t.a. HOUSE OF PUZZY. 
SEE House of Puzzy. 


COLE OF CALIFORNIA, © 

Cole says: this is the year to be a 
lady on the beach. (In Holiday, 
Jan. 1957, p.28-29) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 13Dec56; KK122821, 

From this, to this, in less than two 
minutes ... revolutionizes your 
swimsuit displays. (In Women's 
wear daily, Dec. 18, 1956, p.19) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 18Dec56; Kx122199. 

Inside Venus is brafoam. Inner 
Strategy Bra. (In Women's wear 
daily, Feb. 27, 1957, p.5) 

Appl. author: Doyle Dane Bernbach, 
Ine. © 27Feb57; KK124351. 

J. P.$ need bigger swinsuit dept; 
take a look at these new Cole 
promotions. (In Woren's wear 
daily, Jan. 16, 1957, p.0-!)1) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 16Jan57: KK122820. 

Light up the beach with Cole white. 
(In California stylist, Nov. 1956, 
p.e50-51) Appl. author: Doyle 
Dane Bernbach, Inc. © l1Nov56; 
KK122736. 

More by Dior for Cole of California. 
(In California stylist, Nov. 1956, 
p. 52-53) Appl. author: Doyle 
Dane Bernbach, Inc. © lNov56; 
KK122735. 

Precious cargo of India spice; 
lavish swimsuit collection of 
oriental See ele ee. (In Vogue, 
May 1957, p.24) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 1May57; KK125649. 

Preview; advance fashions from 
Cole's 1958 resort collection, 
ready for you to sell in July. 
Preview collection of swimsuits. 
(In Women's wear daily, May 22, 
1957, p.-31) Appl. author: Doyle 
Dane Bernbach, Inc. © 22May57 ; 
KK126151. 

The really big ideas in swimsuits 
are at Cole this season, (In 
Women's wear daily, Jan. 2, 1957, 
section 2, p.7) Appl. author: 
Doyle Dane Bernbach, Inc, 

Y 2Jan57; KK122530, 

Riot; Cole, Jr. of California, 
Cole's junior collection is dia- 
turbing the peace. (In Women's 
wear daily, Jan. 2, 1957, section 
2, p.9) Appl, author: Doyle Dane 
Bernbach, Inc, > 2Jan57; 
KK122531, 

Shy, but oh, my; a Cole swimsuit in 
Chromspun. (In McCall's, June 
1957, p.149) Appl. author: 

Doyle Dane Bernbach, Inc. 

© 21May57; KK1261452, 

There's never been anything like it; 
the Coral Ice swimsuit ... (In 
Seventeen, June 1957, p.29) 

Appl. author: Doyle Dane Bermbach, 
Inc. © lJunS7; KK126599, 

You may need protection, when you 
wear riot red; awimauitea by Cole, 
Jr. of California. (In Seventeen, 
May 1957, p.79) Appl. author: 


COLE OF CALIFORNIA. © Cont'd. 
Doyle Dane Bernbach, Inc. 
© 1May57; KK125650. 


COLGATE-PALMOLIVE CO. © 

Galley slaves ahoy; Ajax, the foam- 
ine cleanser. (In Motor boating, 
Jan. 1957, p.19)) Avpl. author: 

Bryan Houston, Inc. © 1Jan57;3 
1651221103. 

Spring cleaning tip; go into com- 
mission with Ajax; the foaming 
cleanser contains bleach. (Galley 
slaves ahoy) (In Motor boating, 
Mar. 1957, p-75) Appl. author: 
Bryan Houston, Inc. © 1Mar57; 
KK125993. 

COLUMBIA BEDDING CO. © 

Sleep like a child again on a new 
Mattress ... with exclusive Bal- 
ance-Bilt construction. Betsy 
Ross, RestOSleep, Velvasleep. 
Appl. author: David J. Wilson. 
© 19Feb57; KK123230. 


COLUMBIA BROADCASTING SYSTEM, INC. 
For your TV repairs call the man 

who cares, the independent servy- 
ice-dealer. (In TV guide, May 11, 
1957, p.A-16) Appl. author: 
Bennett & Northrop, Inc. © CBS- 
Hytron, a division of Columbia 
Broadcasting System, Inc.; 
11May57; KK125574. 

Have your picture tube cleaned to- 
day. (In TV guide, Feb. 23, 
1957, p-A-13) Appl. author: Ben- 
nett & Northrop, Inc. © CBS- 
Hytron, a division of Columbia 
Broadcasting System, Inc.; 
23Feb57; KK124057. 


COLUMBIA TECHNICAL CORP. © 

The delay line ... Columbia Techni- 
cal delay-line flats. (Bulletin 
no.9-56) Appl. author: Dimitri 
Stein. © 20Sep56; KK125861. 

High impedance delay lines with 
Magnetic core. HH-1500A, 
HH-2000 [and others] (Bulletin 
no.17) Appl. author: Dimitri 
Stein. © 12Mar57; KK125860. 


COLUMBIA WAX CO. © 

Columbia liquid self polishing floor 
wax. Duck's-back; water resist- 
ant. Contents: 10U. S. quart 
liquid. Appl. author: Keith N. 
Thomas. © 1Feb57; KK125454. 

New Columbia Polyfin floor finish. 
Appl. author: V. James De Santis. 
© 16Jan57; KK126387. 


COMAR INDUSTRIES, INC. © 

A completely new way to take care 
of lawns and gardens; your spray 
gun does your work for you. 
© 3Jun57; KK126099. 

Easy-to-use, fast acting Comar 
products mean easy money in your 
pocket; lawn and garden products 
distributor. © 1Mar57; 

KK124950. 

Fertidyne ... growth discovery in 
Comar concentrates, gives you more 
profit from your soluble fertiliz- 
er department; plant and lawn 
foods. © 1Mar57; KK124949. 

Who says money doesn't grow on 
trees, and gardens, too; fast- 
acting ... spray-on fertilizers, 
weed-killers and insecticides, 
© 1Mar57; KK125900, 


COMBS, L. M. © 
Gun gadgets by Combs; Frontier Colt 
replicas, Colt Hanger. (In The 
Gun report, Nov. 1956, p.4 of 
cover) NM: advertising message, 
art work and layout. © 15Nov56; 
KK122302, 
COMET RICE MILLS. © 
Special, free with this package; 
7-day reducing diet, © 11Feb57; 
KK123150. 


COMMERCIAL PRINTS AND LABELS 


COMFORT MANUFACTURING CO. © 
New triumph over unruly hair; Mary 
Lyons Be-deck hair and scalp 
conditioner. © 1Mar57; 
KK125848. 


COMMERCIAL DEVELOPMENT FUND OF THE 
GREATER PATERSON CHAMBER OF COM- 
MERCE, SEE Greater Paterson (N. J.) 
Chamber of Commerce, 


COMMONWEALTH EDISON CO, a.ekeae COMMON- 
WEALTH EDISON = PUBLIC SERVICE CO. 
SEE Commonwealth Edison - Public 
Service Co. 


COMMONWEALTH EDISON - PUBLIC SERVICE 
co. 

Come see these exciting live better 
electrically exhibits. (In Chica- 
go Sunday tribune magazine, June 
16, 1957, section 2, pt.8, p.36) 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison - Public Serv- 
ice Co.; 16Jun57; KK126345. 


Dry your clothes electrically, 6¢ 

a load. Little Bill. (You can 

dry your clothes electrically) 

No. 59668. Appl. author: Leo 

Burnett Co., Inc. © Commonwealth 

Edison Co. a.k.a. Commonwealth 

Edison - Public Service Co.; 

1Feb57; KK124534. 

Hours of TV. G-8227. © Gommon- 
wealth Edison Co. aekea. Common- 
wealth Edison - Public Service 
Co.; 1Mar56; KK122010. 

Look what pennies buy today when 
you live the modern electric way. 
(In Chicago daily tribune, Jan. 
15, 1957, ptel, pel2) Appl. au- 
thor: Leo Burnett Co., Inc. 
© Commonwealth Edison Co. aekeae 
Commonwealth Edison = Public Serv- 
ice Coe; 15Jan57; KK123170. 


COMMONWEALTH SHOE & LEATHER CO. © 
And there you are in famous Boston- 
ians this Christmas. (In Life, 

Dec. 3, 1956, pe7) Appl. author: 
Foote, Cone & Belding. 
© 29Nov56; KK12227),. 

Whose famous Bostonians are these? 
{Endorsed by] Howard Lindsay. 
(In Life, June 13, 1955, pe20) 
Appl. author: Foote, Cone & Beld- 
ing. © 9Jun55; KK122275. 


COMPTONE CO., LTD. © 

Dazzling collection of French sun- 
glasses. Fine optical lenses, 
set in rhinestone studded and 
delicately brilliant frames; made 
in France, Appl. author: Leo 
Bernstein. © 21Sep56; KK124731. 

Protex cool-eyes multi-tone sun- 
glasses; scientifically designed 
6 base lenses; unbreakable. 
Appl. author: Leo Bernstein. 
© 1May57; KkK125244. 


CONGOLEUM-NAIRN, INC. © 
Match plastic counter to plastic 
floor, to sell more. Gold Seal 
Nairon correlated colors. (ee 
American builder, Sept. 1956, 
p.135) © 1Sep56; KK123984. 


CONN ORGAN CORP. © 

The modern approach to a wonderful 
musical experience; Conn Rhapsody 
organ. © 7Dec56; KK123122. 

CONNARE (JOHN A.) INC. © 

Lifetime road hazard guarantee; 
warranty and sales agreement. 
Lifetime guarantee registration. 
© 15Feb57; KK125063. 

CONKAD, ERNEST CON, © 

Bingo King price list; effective 
January 1, 1957. Bingo King Coe, 
Inc. © 31Dec56 (in notice: 
1957); KKl22572. 

Soft Breeze, the quietest blower 
ever made. Binso King Co., Inc. 
IDLE SD) © 11Feb57; 
KK123104. 


Jan.—June 


This is the tops of all hand oper- 
ated Bingo cages. Bingo King Co., 
Inc. (Catalog no.103 & 10) 
© Ernest R. Conrad; 18Feb57; 
KK123188. 


CONSOLIDATED CIGAR SALES CO., INC. © 


Best brand for profits; Dutch 
Masters. (In Indiana Tobacco & 
Candy Distributors Assn. annual, 
1956, p.27) Appl. author: Erwin, 
Wasey & Co., Inc. © 6Jun56; 
KK124525. 

For Christmas cheer give him Harvest- 
er cigars. (In New York daily 
news, Dec. 18, 1956, pelt9) Appl. 
author: Erwin, Wasey & Coe, Inc. 
© 18Dec56; KK122))1,. 

Man's world. Dutch Masters. (In 
Life, Mar. 25, 1957, p.58) 

Appl. author: Erwin, Wasey & Co., 
Ine. © 21Mar57; KK124199. 

New, Dutch Masters President. 

The blunt end makes the flavor 
difference. (In New York Sunday 
news, Mar. 10, 1957, p-93) 

Appl. author: Erwin, Wasey & Co., 
Inc. © 10Mar57; KK124200. 

Now enjoy full flavor from your 
very first puff with the new 
Dutch Masters President; it's the 
blunt end that makes the flavor 
difference. (In Chicago daily 
tribune, Jan. 16, 1957; pt.3, 
Pp.3) Appl. author: Erwin, Wasey 
& Coe, Ince © 16Jan57 (in notice: 
1956); KK122653. 

This Christmas, rive the rare rift 
of real pleasure, Dutch Masters 
cigars. (In New York daily news, 
Dec. 17, 1956, p.8) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© 17Dec56; KK122h0,. 


CONSOLIDATED METAL PRODUCTS CORP. 

A different Christmas present; Ti- 
conium. Appl. author: A. Jd. 
Griffin. © Ticcnium Division, 
Consolidated Metal Prceducts Corp.; 
lDec56; KK122019. 

Get the new facts; Ticonium; put 
the fit into profit. Appl. au- 
thor: A. J. Griffin. © Ticonium 
Division, Consolidated Metal Prod- 
ucts Corp.; 3May57; KK125692. 

Pick up and delivery; Ticonium show 
case; Tru-Rugae. Appl. author: 
A. J. Griffin. © Ticonium Divi- 
sion, Consolidated Metal Products 
Corpe; 4Jan57; KK12293h. 

Skilled hands working for you; 
Ticonium. Appl. author: A. J. 
Griffin. © Ticonium Division, 
Consolidated Metal Products 
Corp.; 4Mar57; KK124308. 

What's missing? Another Ticonium 
show case, Appl. author: A. J. 
Griffin. © Ticonium, Division 
of Consolidated Metal Products 
Corp.; 4Apr57; KK125242. 


CONSOLIDATED METAL PRODUCTS CORP. 
SEE ALSO Ticonium. 


CONTAINER CORP. OF AMERICA. © 
Borden's ice cream; neapolitan. 
Half gallon liquid. (Design no. 
1409) © 20Feb57; KK123456. 
Tasty ice cream. Sealtest Central 
Division, National Dairy Products 
Corp. One gallon liquid. (De- 
sign no.1169) © 1Mar57; 
KK1235775. 


CONTAX CORP. © 
Trade dollar. Contax system. 
© 15Nov56; KK124405. 


CONTINENTAL BAKING CO., INC. © 

Age means little when you keep vi- 
tality up; Staff special formula 
bread. [Endorsed by] Margaret 
Keene. (In The Evening star, Wash- 
ington, D. C., Jan. 17, 1957; 
p.Be1) Appl. author: Ted Bates & 
Cos, Inc. © 17Jan57; KK12282). 


1957 


Are you buying Wonder bread to help 
your child grow bigger & stronger 
12 ways? (In Daily news bulletin, 
Brookfield, Mo., Jan. 31, 1957, 
p.6) Appl. author: Ted Bates & 
Co., Inc. © 31Jan57; KK123241. 


Boys and girls, win tickets to the 
R. C. A. world championship rodeo, 
May 15-19; Annie Oakley coloring 
contest. Wonder bread and Host- 
ess cake. (In Shreveport journal, 
Shreveport, La., Apr. 22, 1957, 
p.A-13 Appl. author: Ted Bates 
& Co., Inc. © 22Apr57; KK125098. 


Buttermilk makes the difference; 
new taste thrill, old southern 
flavor, Wonder buttermilk bread. 
(In Davenport times, Davenport, 
Iowa, May 8, 1957, p.29) Appl. 
author: Ted Bates & Co., Inc. 
© 8May57; KK125520. 


Buttermilk makes the difference; 
new taste thriil; Wonder enrich- 
ed bread ... (In Memphis press 
scimitar, Apr. 17, 1957, p.24) 
Appl. author: Ted Bates & Co., 
Inc. © 17Apr57; KK124938. 


Famous Wonder bread comes to town. 
(In Green Bay press-gazette, Green 
Bay, Wise, Dec. 11, 1956, p.25) 
Appl. author: Ted Bates & Co., 
Inc. © 11Dec56; Kk122392. 


Is Wonder bread helping your child 
grow bigger and stronger 12 ways? 
Muscle, bones & teeth, body cells 
{and others] (In Brookfield news 
bulletin, Brookfield, Mo., Feb. 
14, 1957, p.4) Appl. author: 
Ted Bates & Co., Inc. © 14Feb57; 
KK124186. 


Is your child getting the help of 
Wonder bread to grow bigger & 
stronger 12 ways? (In Brookfield 
news bulletin, Brookfield, Mo., 
Feb. 7, 1957, p.6) Appl. author: 
Ted Bates & Co., Inc. © 7Feb57; 
KK124187. 

It's not a dream, it's a wonderful 
truth; Wonder bread helps build 
strong bodies 12 ways. (In Press 
gazette, Green Bay, Wis., Jan. 3, 


1957, p.33) Appl. author: Ted 
Bates & Co., Inc. © 3Jan57; 
kKkK122998. 


New double the milk Wonder bread; 
a must for every family with 
children. (In Buffalo news, Apr. 
25, 1957, section 3, p.46 
Appl. author: Ted Bates & Co., 
Inc, © 25Apr57; KK125258. 


New taste thrill; old southern fla- 
vor, Wonder buttermilk bread. 
(In St. Louis post-dispatch, Feb. 
18, 1957, p.1-B) Appl. author: 
Ted Bates & Co., Inc. © 168Feb57; 
KK123959. 


Now, a bread to help you control 
weight; Profile. [Endorsed by] 
Eileen Ford, (In Alexandria 
daily town talk, Alexandria- 
Pineville, La., Jan. 31, 1957, 
p.22) Appl. author: Ted Bates & 
Co., Inc. © 4lJan57; KK123194. 


Only 284, special introductory price 
on new taste thrill; old southern 
flavor, Wonder buttermilk bread. 
(In New York world telegram & 
sun, May 15, 1957, p.23 Appl. 
author: Ted Bates & Co., Ine. 
© 15May57; KK125521. 


Only 254; special introductory price 
on new taste thrill; old southern 
flavor Wonder buttermilk bread. 
(In The Evening bulletin, Phila- 
delphia, Jan. 2, 1957, p.23) 
Appl. author: Ted Bates & Co., 
Inc. © 2hJan57; KK122625. 


CURRENT REGISTRATIONS 


Thank you, thank you, thank you; 
Wonder enriched bread. (In Press 
gazette, Green Bay, Wis., Jan. 17, 
19575 Pe35) Appl. author: Ted 
Bates & Cos, Ince © 17Jan57; 
KK122619. 


They're different, delicious and 
they bake perfectly every time. 
Wonder brown'n serve French rolls. 
(In Richmond news leader, Apr. 9, 
1957, p-18) Appl. author: Ted 
Bates & Co., Inc. © Q9Apr57; 
KK124887. 

Thousands hail new ... bread ... 
Profile special formula bread. 
[Endorsed by] Eileen Ford & 
Marilyn J. Byrnes. (In Davenport 
daily times, Davenport, Iowa, 
Jan. 22, 1957, p.14) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 22Jan57; KK123193. 


Thousands hail new ... bread ... 
Profile, special formula bread. 
[Endorsed by] Joseph Haber & 
Eileen Ford. (In Davenport daily 
times, Davenport, Iowa, Feb. 5, 
1957, p-17) Appl. author: Ted 
Bates & Co., Inc. © 5Feb57; 
KK123221. 

Thousands hail new ... bread to 
help control weight effectively; 
Profile special formula bread, 
[Endorsed by] Jim Davies & Paul 
Marsh. (In Times, Davenport, 
Iowa, Jan. 8, 1957, pelh) Appl. 
author: Ted Bates & Co., Inc. 
© 8Jan57; KK122618. 


Thousands of thoughtful mothers are 
changing to Wonder bread; it must 
be good to be so popular, (In 
Press gazette, Green Bay, Wis., 
Dec. 27, 1956, p20) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 27Dec56; KK122617. 


Try it; old southern flavor Wonder 
buttermilk bread. (In Des Moines 
tribune, Apr. 25, 1957, p.32) 
Appl. author: Ted Bates & Co., 
Inc. © 25Apr57; KK124965. 


Vitality is better than money in 
the bank. [Endorsed by] Donald E. 
Hudson. Staff special formula 
bread. (In The Evening star, 
Washington, D. C., Jan. 31, 1957, 
p.B-16 Appl. author: Ted Bates 
& Co., Ine. © 31Jan57; KK123220. 


CONTINENTAL CAN CO,, INC. © 
Bondware. Design showing broad 
waving stripes with thinner waving 
stripes; called Ripple design. 
© 15Dec56; KK124515. 


CONTINENTAL CHEMICAL CO, © 
Wild Rose hair tonic, with oil; 
5 in 1 results. Contents 4 fl. 
OZ. © 26Dec56; KK122796. 


CONTINENTAL OIL CO, © 
Conoco hits a new high in octane. 
Appl. author: Benton & Bowles, 
Inc. © 1Sep56; KK122919. 


Farther and faster, only one quart 
added. Ab Jenkins cracks 24-hour 
stock car endurance record ... 
Conoco super motor o11. (In San 
Antonio express, July 25, 1956, 

p. 3) Appl. author: Benton & 
Bowles, Inc. © 25Jul156; KK123301. 


The tank truck, Blue of blood, pure 
of breed. Conoco super pasoline 
with TCP, (In Western farm life, 
Aug. 1, 1956, p.lt of cover) 

Appl. author: Benton & Bowles, 
Inc. © lAug56; KK121917. 

Today's the day to pet a preat new 
hirh in octane, plus TCP; both in 
Conoco aiper pasoline with TCP, 
(In Dallas times herald, Sept. 5, 
1956, p.17) Appl. author: Renton 
& Bowles, Ine, ) SSepS6; KKL2AAYG 


i 
ia) 


What one pereat all-season oil cuar- 
antees you full-time protection 
against both friction and corro- 
sive wear? Conoco all-season 
super motor oil; Oil-Plating. 
(In Des Moines register, Aug. 
1956, p.18) Appl. author: 
ton & Bowles, Inc. © 29Au756; 
KK122615. 


CONTROL ENGINEERING UNIT, DETROIT 
CONTROLS CORP. SEE Detroit Controls 


Corp. 


CONVERTIPEARL NECKLACE CO. 

Cherub has been added; Converti- 
pearl, convertible cultured pearl 
youth necklaces. © Converti- 
pearl Necklace Co., wholly owned 
subsidiary of Elmer Ellsworth & 
Son; 1Mar57; KK123743. 


COOK & DUNN PAINT CORP, © 
Painting's fun with Cook & Dunn Har- 
mony Hues; semi-gloss, odorless- 
alkyd. One gallon U.S. measure. 
© 17Ju156; KK122501. 


COOK MACHINERY CO., INC. © 
Washette, by Cook; open-end washers. 
The first family of commercial 
laundry equipment. © 15Mar57; 
KK123885. 
COOPER (EUGENE) STUDIO. © 
Cathy's Cuddle Club for babies and 
little ones; photographers of 
children exclusively. Appl. au- 
thor: Eugene Phillip Cooper, 
© 1Jul56; KK122570. 


COORS PORCELAIN CO, © 
Ceramic; how it solves problems of 
abrasion and corrosion in recip- 
rocating pump plungers. High 
strength alumina ceramics. Appl. 
author: Galen E. Broyles Co., 
Ince © 13Mar57; KK123910. 


CO-PHOTO, INC. © 

Elvis Presley Co-Photo sales plan 
for amusement parks and centers. 
Every teen-ager ... will want 
their [sic] personalized picture 
taken with Elvis Presley ... 

NM: all matter except the name & 
pictorial reproduction of Elvis 
Presley. © 24May57; KK125774. 

Elvis Presley Co-Photo sales plan 
for department stores. All teen- 
agers ... will want their person- 
alized picture[s] taken with Elvis 
Presley .ss NM: all matter 
except the name & pictorial re- 
production of Elvis Presley. 
© 24May57; KK125775. 

Elvis Presley Co-Photo sales plan 
for photographers. All teen- 
agers ... will want their person- 
alized picture[s] taken with Elvis 
Presley ... NM: all matter 
except the name & pictorial re- 
production of Elvis Presley. 
© 24May57; KK125776. 

Elvis Presley Co-Photo sales plan 
for shopping centers. All teen- 
agers ... will want their person- 
alized picture(s] taken with Elvis 
Presley ... NM: all matter 
except the name & pictorial re- 
production of Elvis Presley. 
© 24May57; KK125773. 


Elvis Presley Co-Photo sales plan 
for theatres, drive-in & indoor. 
All teen-agers ... will want 
their personalised picture(s] 
taken with Elvis Presley ... NM: 
all matter except the name & pic- 
torial reproduction of Elvis Pres- 
ley. © 24May57; KK125777. 

It's our Elvia Presley Co-Photo 
promotion. Presley spella profit 
+++» have your ploture taken with 
Elvis Presley. NM: all matter 
except the name & pictorial re- 
production of Elvis Presley. 
© Q'May57; KK125772. 


26 COMMERCIAL PRINTS AND LABELS 


COPPER CLAD PKODUCTS, INC. © 
Samae instant copper cleaner; rec=- 
ommended for Revere ware. Con- 
tents 12 fl. oz. © 100ct56; 
KK123117. 


CORBIN & CONWELL, INC. © 
Pharmaceuticals. Betadine accepted 
for NND. Pp60l2 © 13Mar573; 


KK12H13h. 
COSEL PUBLICATIONS, INC. © 
Gift book; 1957. Appl. author: 
Edward Anixter. © 15lNov56; 
KK122377. 


COTY, INC. © 

L'Aimant parfum, by Coty; Coty 24 
lipstick; French formula liquid 
make-up, by Coty. (In The New 
Yorker, Mar. 9, 1957, p.74) 

Appl. author: Franklin Bruck Ad- 
vertising Corp. © 9Mar57; 
KK123819. 

Are you a quiz-whiz on graduation 
glamour? Coty 24 lipstick [and 
others] (In Seventeen, May 1957, 
p.16) Appl. author: Franklin 
Bruck Advertising Corp. © 1May57; 
KK124593. 


Atomizer with every purchase of Coty 
toilet water. (In San Francisco 
examiner, June 6, 1956, section 1, 
Ppe23) Appl. author: William F. 
Siegel. © 6Jun56; KkK122))80. 


Beautiful perfumes say beautiful 
things about you. L'Aimant, 
L'Origan, Emeraude, Paris, by 
Coty. (In St. Louis globe- 
democrat, Feb. 17, 1957, p.14H) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 17Feb57; 
KK123820. 

A bright future for Coty perfumes, 
and a wonderful present for your 
customers; Air Spun powder and 
perfume selector kit. (In Beauty 
fashion, Apr. 1957, p.13) Appl. 
author: Franklin Bruck Advertising 
Corp. © 12Apr57; KK124818. 

Cool, refreshing bath essentials by 
Coty. (In The Mobile press, July 
18, 1956, pel-C) Appl. author: 
William F. Siegel. © 18Jul156; 
KK122h81,. 

Crowning touch for Easter; L'Aimant 
parfum by Coty. (In The New 
Yorker, Apr. 13, 1957, p.108) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 11Apr57; 
KK124801. 

Designed by Cartier, Vanite Pari- 
sienne; cream powder compact, 
Coty 2) lipstick. (In The New 
York times, Jan. 2l1, 1957, pe3) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 2lhJdan57; 
KK122625. 

Dusting powder and perfume bath oil, 
each with Correct deodorant stick. 
(In San Francisco chronicle, July 
1, 1956, p.5S) Appl. author: 
William F., Siegel. © 1Ju156; 
KK122)183. 

Essence of French fashion; L'Aimant 
parfum by Coty. (In The New York 
times, June 2, 1957, p.16) Appl. 
author: Heineman, Kleinfeld, Shaw 
& Joseph, Inc. © 2Jun57; 
KK125911. 

Legend of love and luck surrounds 
Muguet des Bois. (In The New 
York times, May 1, 1957, p.3) 

Appl. author: Heineman, Kleinfeld, 
Shaw & Joseph, Inc. © 1May57; 
KK124993. 

New perfumed hair spray; curls with- 
out lacquer odor. Curl-Set by 
Coty. In The New York times, 
May 13, 1957, p.3) Appl. author: 
Heineman, Kleinfeld, Shaw & Jo- 
seph, Inc. © 13May57; KK125456. 


9 out of 10 men prefer natural 
beauty, so look natural, yet 
twice as lovely; French formula 
liquid make-up. (In The Indiana- 
polis star magazine, Jan. 13, 
1957, pel8) Appl. author: 
Franklin Bruck Advertising Corp. 
© 13Jan573 KK12262),. 


Nothing makes a woman more feminine 
to a man; L'Aimant parfum, by 
Coty. (In Playboy, May 1957, 
p.14) Appl. author: Franklin 
Bruck Advertising Corp. 
© 17Apr57; KK124g942. 


Obey that impulse ... semi-self- 
service display jumps cosmetic 
sales at least 25%. (In 
NoAc eRe) Doe Journal SApren eo Dis 
p. 32-33) Appl. author: Heineman, 
Kleinfeld, Shaw & Joseph, Inc. 
© 1Apr57; KK126407. 


Paris orifinals; luxury lipsticks by 
Coty. (In Waukegan news-sun, July 
20, 1956, p12) Appl. author: 
William F, Siegel. © 20Ju156; 
KK122)79. 

Play this pajama party beauty game. 
Cosmetic counselors for wide- 
awake beauties. (In Seventeen, 
Mar. 1957, p.89) Appl. author: 
Franklin Bruck Advertising Corp. 
© 1Mar57; KK124122. 

Proven popularity of world-famous 
fragrances guarantees your sales 
of new perfumed Curl-Set, by Coty. 

(In Beauty fashion, June 1957, 
p-11) Appl. author: Heineman, 
Kleinfeld, Shaw & Joseph, Inc. 
© 10Jun57; KK126193. 

Score yourself; Easter preview 
quiz. Lilly Dache. Cosmetic 
specialists for budding beauties. 
(In Seventeen, Apr. 1957, p.50) 
Appl. author: Franklin Bruck 
Advertising Corp. © l1Apr57; 
KK124203. 


Score yourself. How do you rate as 
a model? Coty 24 lipstick [and 
others] (In Seventeen, Feb. 1957, 
p.3) Appl. author: Franklin 
Bruck Advertising Corp. © 1Feb57; 
KK122936. 


Score yourself. How far can you 
go aS a model? Coty French 
Formula liquid make-up [and 
others] (In Seventeen, June 
1957, p.21) Appl. author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Ine. © 1Jun57; KK125781. 


A stopper for shoppers; new golden 
perfume pursers featuring the 
world's most famous perfumes. 
L'Origan, Emeraude [and others] 
(In Beauty fashion, Mar. 1957, 
p.73) Appl. author: Franklin 
Bruck Advertising Corp. 
© 10Mar57; KK123914. 


Toilet water with free atomizer. 

(In The Whittier news, June h, 
1956, p.8) Appl. author: William 
F, Siegel. © hdun56; KK122)82, 

A touch of France for mother; 
L'Aimant parfum by Coty. (In The 
New Yorker, May 4, 1957, p.70) 
Appl. author: Heineman, Klein- 
feld, Shaw & oese Ine. 
© 4May57; KK125128. 


When you take this lipstick off at 
night, alive color stays on your 
lips; viche wake up beautiful. 
Coty 24. (In Ladies' home jour- 
nal, Apr. 1957, p.195) Appl. 
author: Franklin Bruck Advertis- 
ing Corp. © 28Mar57; KK12202. 


Year round best seller; Coty 24 
... a better lipstick. (In Chain 
store age, Feb. 1957, p.17) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 12Feb57; 
KK123467. 


Jan.—June 


You'll sell more Coty perfumes to- 
morrow, because you promote this 
Air Spun face powder offer today. 
(In Chain store age, Mar. 1957, 
p.12) Appl. author: Franklin 
Bruck Advertising Corp. 
© 18Mar57; KK124131. 


CRAFTOOL CO. 

Doodle page of the month. © Craf- 
tool Pub. Co. tea. Craftool Co. 
Page 
6, series 7. By Raymond W. 

Pohja. © 4Jan57 (in notice: 
1956); KK122187. 


7, series 7. By Cliff Ketchum. 
© 1Feb57 (in notice: 1956); 
KK122962. 


8, series 7. By Ray Pohja. 
© 1Mar57 (in notice: 1956); 
KK124028. 


9, series 7. By Fletcher Whitlow. 
© 8May57; KK125251. 


10, series 7. Signed: Fletcher 
Whitlow. © 10Jun57; KK126164. 


Magnetic picture. Signed: Christine 
Stanley. © Craftool Pub. Co. 
t.a. Craftool Co.; 2Jan57; 
KK122978. 


CRAFTOOL PUB. CO. d.bea.e CRAFTOOL CO. 
SEE Craftool Co. 


CRAWFORD, DAVID L. © 
Wall St. © 23Apr57; KK126028. 


CRAWLEY (JOHN J.) & CO., INC. © 
New, for little ones from 3 to 6 
years; the Children's Corner, for 
very young Catholics. Wonderful 
busy books ... (In The Advocate, 
Mar. 30, 1957, pel8) Appl. au- 
thor: Alan Rosenberg. © 30Mar57; 


KK12),69),. 


CREAM OF WHEAT CORP. © 
Cream of Wheat, topped with sliced 
bananas; delicious. (In True 
story) © 7Jan57 (in notice: 
1956); KK122328. 


It's Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. Boy with overshoes. (In 
Modern romances, Mar. 1957, p.71) 
© 9Feb57; KK123677. 


It's Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. Boys in raincoats. (In 
Modern romances, Apr. 1957, p.71) 
© 7Mar57; KK124927. 

New instant Cream of Wheat. Net 
wt. 14 oz. NM: directions for 
cooking & wording. © 24Jun57; 
KK126408. 


CREATIVE PLAYSTRUCTURES, INC. © 
Looking through a child's eyes. A 
child wants to observe, jump ... 
© 21Nov56; KK123573. 


CREOLE DELICACIES CO. 
From old New Orleans, gifts galore. 
© Sarah Spato d.b.a. Creole Deli- 
cacies Co.; 25Aug53; KK125057. 


CRESTLINE INDUSTRIES, INC. © 
Assembly instructions; direct 
faucet-mounting hose reel. Appl. 
author: Zepha Bogert. © 8Feb57; 
KK123111. 


Tray tables, tray table sets and 
hostess carts; King-Size. 
Appl. author: Zepha Bogert. 
© 26Feb57; KK123462. 


CROCKER (H. S.) CO. 
Mushrooms. SEE Oxford Royal Mush- 
room Products, Inc. 


1957 


CROTON WATCH CO. © 
This is the watch that went to the 
Antarctic ... the Antarctic, by 
Croton Nivada Grenchen. (In The 
New York times, June 8, 1957, 


p.10) Appl. author: Doyle Dane 
Bernbach, Inc. © 8Jun57; 
KK126401. 


CROWELL, CHRISTOPHER S,. d.b.a. THRIFT 
SPECIALTIES CO. SEE Thrift Special- 
ties Co. 


CROWN ZELLERBACH CORP. © 
Artichoke hearts; no.562 vignette. 
© 1May57; KK125530. 


Beef pie; no.459 [vignette] 
© 1Dec56; KK12192h,, 


Chicken pie; no.460 vignette. 
® 1Dec56; kKK121962. 


Chopped spinach; no.501 vignette. 
Net wt. 12 oz. © 1May57; 
KK125529. 

Control of iron chlorosis with 
Greenz 26. © Crown Zellerbach 
Corp., Chemical Products Division; 
1Apr57; KK125400. 


Discover the new dimension in gro- 
cery bags; Shorty. © 15Feb57; 
KK124330. 


Doubly gentle, twice as nice, 
chiffon Chiffon; twin-ply bath- 
room tissue that is really facial 
tissue in rolls. © 1Mayd/; 
kK125398. 


Dust control and road stabilization 
with Orzan Al-50. © Crown Zel- 
lerbach Corp., Chemical Products 
Division; 1May57; KK125448. 


Field peas, with snaps; no.560 
vignette. © 1Jun57; KK125971. 


Fish and chips; no.l,62 vignette. 
© 1Dec56; KK122283. 


French fried potatoes; no.303 vig- 
nette. © 1Jan57; KK122331. 


French fried potatoes; no.463 vig- 
nette. © 1dan57; KK122332. 


Impulse; make 'em reach for your 
brand. Western Waxed taste ex- 
citement wrappers ... Increased 
sales by design. © Crown Zeller 
bach Corp., Western Waxed Paper 
Division; 1Nov56; KkK12)702. 


Lady finger peas; no.561 vignette. 
© lApr57; KK125397. 


Manufacture of clay bodies and re- 
fractories with Orzan A or S. 
© Crown Zellerbach Corp., Chemi- 
cal Products Division; lApr57; 
KK125399. 


Shrimp-in-shell; no.315 vignette. 
Net wt. 9 oz. © 1Mar57; 
KK124230, 


Silica dust control with Orzan A. 
© Crown Zellerbach Corp., Chemi- 
cal Products Division; 1Mar57; 
KK124655. 


Soft Zee towels drink up moisture; 
giant roll. © 1Apr57; KK124700. 


The Timken Company reports: Orzan A 
eliminates silica dust. 
© Crown Zellerbach Corp., Chemi- 
cal Products Division; 1Mar57; 
KK124656. 


Turkey ple; no.461 vignette. 
© 1Dec56; KK123332. 


Twin luxury, doubly soft chiffon; 
Chiffon ... facial tissue ... 
© 1Feb57; KK124331. 

Twin luxury, doubly soft chiffon; 
Chiffon ... facial tissue ... 
© 1Feb57; KK124701, 


Who dat? It's Shorty, the grocer's 
friend ... grocery bags. No.420; 
425; 535. © 15Feb57; KK124329. 


CURRENT REGISTRATIONS 


CRUSADER PAPER PRODUCTS. 

Hey kids, get the Columbia hit of 
the week; Hi-Fi loose leaf filler 
paper. 174 sheets. © Knight 
Bros. Paper Co. d.b.a. Crusader 
Paper Products; 11Apr57; KK125091. 


CULLIGAN, INC. © 
Culligan presents new way to have 
soft water; automatic service. 
Appl. author: Kenneth E. Edwards. 
© 1Mar57; KK124345. 


Have clear sparkling water with the 
Culligan Cul-Cleer water filters. 
Appl. author: Kenneth E. Edwards. 
© 31Jan57; KK123082. 

New, Culligan completely automatic 
water softener, with the amazing 
electronic regen-a-rator. Appl. 
author: Kenneth E. Edwards. 
© 22Feb57; KK123734. 


Now, everything you've always 
wanted in a water softener; auto- 
matic. Appl. author: Kenneth E. 
Edwards. © 1Mar57; KK124346. 


The value-packed Culligan Cul-Brook 
water softener. Appl. author: 
Kenneth E. Edwards. © 3lJan573 
KK123031. 


CUMMINS POWER TOOL DIVISION, JOHN 
OSTER MANUFACTURING CO. SEE Oster 
(John) Manufacturing Co. 


CURRIE, MARGARET F. © 
Holda-Fold pleater; make pleats, 
belt, skirt in one operation. 
No.1. © 3Feb57; KK123628. 


CUSTOM FINISHERS GUILD. 
Finish Feeder facts for antiques 

dealers; why Finish Feeder is 

a better product for care of fur- 

niture and paneled walls. 

4 Arbert Y. Woodward d.b.a. Cus- 
om Finishers Guild; 29Apr57; 

KK125268. come 


Your furniture can be far more beau- 
tiful; Finish Feeder, with bees- 
wax, NM: new text; pictorial 
matter prev. reg. © Albert Y. 
Woodward d.b.a. Custom Finishers 
Guild; 21Mar57; KK124848. 


D 


DAILY PACIFIC BUILDER. © 
Trader Roy's; to brighten your 
personal day ... © 19Mar57; 
KK124376. 


DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 

Complete your Pickin' game ... get 
one piece free with any purchase 
of 104 or more. Appl. author: 
Jim Condon, © 22Apr57; KK126002. 

Free game at Dairy Queen; Pickin'. 
(In Looney tunes, Dell comic 
group, June 1957, p.2 of cover) 
Appl. author: Jim Condon. 
© 22Apr57; KK125698. 

How to play the Pickin' game. 
Appl. author: Jim Condon, 
© 13May57; KK126003. 


Miniature Dairy Queen store coin 
banks free, with purchase of 
Special 17th birthday sundae. 
(In The Saturday evening post, 
June 15, 1957, p.117) Appl. 
author: Jim Condon, © 1llJun57; 
KK126322, 


Save 20¢ during Dairy Queen malt 
and shake days; May 21-29. (In 
The Saturday evening post, May 18, 
1957, p.86) Appl. author: Jim 
Condon. © 14May57; KK125697. 

That lean look, it's the style. 
Frozen dessert, (Blue form) 

Appl. author: W. J. Henderson. 
© 15Jan57; KK124235, 


27 


Valuable coupon; yours for only 
$1.50, with this DQ coupon. 
Simulated pearl jewelry ensemble. 
Appl. author: Jim Condon. 
© 24May57; KK126004. 

You'll want a set of juice glasses 
and additional sizes to match; 
valuable coupon. Appl. author: 
Jim Condon. © 24May57; KK126005. 


DALLAS IRON & WIRE WORKS, INC. © 
Introducing Kover-King Kar Kovers 
and patio covers; your profit 
line, rain or shine. Appl. au- 

thor: Leighton Garland Dotson. 
© 16May57; KK125577. 

Kool-Aire adjustable pitch & length 
trusses and hardware for patios 
and carports. Appl. author: 
Leighton Garland Dotson. 
© 16May57; KK125578. 


DALLAS PREFABRICATORS, INC. © 
Skotty slide and fold folding door 
units, in louvered and flush door 
design... © 25Feb57; KK125601. 


DAN-DEE PKETZEL & POTATO CHIP CO. © 
Fresn Old Dutch thin pretzels. Net 
wt. 8 oz. © 17Dec56; kkK122)75. 


DAN RIVER MILLS, INC. © 

The sun follows you, when you wear 
Dan River Sunshades; cottons in 
radiant new Sunshades, they're 
wrinkl-shed. (In Glamour, Mar. 
1956, p.61) © 22Feb56; KK123028. 

Try a touch of sunlight, with sal- 

ads and summer fashions. Cottons 
in radiant new Sunshades; they're 
Wrinkl-shed. (In Seventeen, May 
1956, per) © 1May56; 
KK123640. 

Twice as wonderful, because they're 
Wrinkle-shed. Dan River collec- 
tor's cottons; the fashion finds 
of the season. (In Life, Aug. 6, 
1956, pell-15) © 2Augs6; 
Kk125897. 

Twice as wonderful, because they're 
Wrinkl-shed. Dan River collec- 
tor's cottons; the fashion finds 
of the season. (In Parents maga- 
zine, Aug. 1956, p.96) 
© 26Ju156; KK1249B6- 

What's the big inside tip? The 
fabulous fashion promction for 
fall '56. Dan River collector's 
cottons. Wrinkl-shed. (In Men's 
wear, Mar. 9, 1956, p.56) 
© 9Mar56; KK124123. 

DANA. 

A romance in every bottle; Ambush, 
the tender trap. (In Mademoi- 
selle, Aug. 1956, p.19) Appl. 
author: Martin Co. © Dana, ac- 
cepted alternate designation of 


Dana Perfumes, Inc.; 29Jul56; 
KK122795. 
DANA PERFUMES, INC. SEE Dana. 


DANIEL (JACK) DISTILLERY. 

Bringing in the grain for Jack 
Daniel's by team and wagon ... 
Tennessee sour mash whiskey. 
(In True, June 1957, p.11) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 6May57; 
KK125967. 

A tradition lives here; Tennessee 
sour mash whiskey. (In Terri- 
torial enterprise & Virginia 
City news, May 17, 1957, p.3) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 17 ST; 
KK125769. peel 

A tradition lives here; Tennessee 
sour mash whiskey. (In Time, 
May 6, 1957, p.109) Appl. au- 
thor: Dean Pennington. © Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 6May57; KK125856, 


DAPRATO STATUAKY CO. 

Daprato art bulletin. Appl. au- 
thor: Paul A. Rigali. © Daprato 
Statuary Co., parent firm of Da- 
prato Studios. 

No. 
258. © 150ct56; KK122y86. 
259.6 © 15Nov56; KK122372. 


DAPRATO STUDIOS. 
Co. 
DAVENPORT HOSTERY MILLS, INC. © 
Find your perfect stocking fit with 
Humming Bird Fitfinder. 
© 27Aug56; KK122)58. 


SEE Daprato Statuary 


DAY-BRITE LIGHTING, INC. © 
CFI-15 for two 8-foot power-groove 
lamps; Day-Brite catalog. Issued 
May 1957. (Section 30, sheet 21) 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of Louis J. 
Rozier. © 1May57; KK125476. 


CFI-30 for two 8-foot power-groove 
lamps; Day-Brite catalog. Issued 
May 1957. (Section 30, sheet 23) 
Appl. author: Day-Brite Lighting, 
Ine. employer for hire of Louis J. 
Rozier, © 1May57; KK125475. 


Double face top or end mounted exit 
Signs, for fluorescent and incan- 
descent lamps; Day-Brite catalog. 
Issued May 1957. (Section 50, 
sheet 4B) Appl. author: Day- 
Brite Lighting, Inc. employer for 
hire Of Louis J. Rozier. 
© 1May57; KK125471. 

Exit; the most modern, most complete 
line of exit signs by Day-Brite; 
lighting fixtures. (Form OD-682) 
Appl. author: Day-Brite Lighting, 
Inc., employer for hire of Louis 
J. Rozier. © 31May57; KK126145. 


Parawing-2, with all-white louvers 
eve cntetce sheet no.52, 
section 10) Appl. author: Day- 
Brite Lighting, Inc., employer 
for hire of L. J. Rozier. 
© 1May57; KK125519. 


Parawing-2 ultra, with aluminum 
paralouver louvers ... (Catalog 
sheet no.56, section 10) Appl. 
author: Day-Brite Lighting, Inc., 
employer for hire of L. J. Rozier. 
© 1May57; KK125518. 


Recessed exit signs, for fluorescent 
and incandescent lamps; Day-Brite 
catalog. Issued May 1957. 
(Section 50, sheet 2B) Appl. au- 
thor: Day-Brite Lighting, Inc. 
employer for hire of Louis J. Roz- 
ier. © 1May57; KK125473. 


Single face surface mounted exit 
signs, for fluorescent and incan- 
descent lamps; Day-Brite catalog. 
Issued May 1957. (Section 50, 
sheet 3B) Appl. author: Day- 
Brite Lighting, Inc. employer for 
hire of Louis J. Rozier. 
© 1May57; KK125472. 

Single face top or end mounted exit 
signs; Day-Brite catalog. Issued 
May 1957. (Section 50, sheet 1B) 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of Louis J. 
Rozier. © 1May57; KK125474. 

Use the Day-Brite Hydee hanger to 
hang chain suspended fixtures. 

(Form OD-671) © 19Mar57; 
KK124201. 
DAYTON PERFORATORS, INC. © 

New punch blank assortments, from 
Dayton's versatile standard line. 
Appl. author: Robert J. Gargrave. 
© 15Mar57; kk124990. 


DAYTON RUBBER CO. © 
General Electric chooses Dayflex 
hose for easier cleaning. (In 


COMMERCIAL PRINTS AND LABELS 


House beautiful, Mar. 1957, p.102) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 20Feb57; 
KK123186. 


Kirby selects Dayflex hose for san- 
itary cleaning ... (Im Living for 
young homemakers, May 1957, p.160) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 20May57; 
KK124843, 

Singer chooses Dayflex hose for 
faster cleaning with the great- 
est of ease. {in House & garden, 
Apr. 1957, p.52) Appl. author: 
Norman D. Waters & Associates, 
Ine. © 20Mar57; KK124260. 


There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. From the new ID col- 
lection by Stand-Built. (In 
House & garden, June 1957, p.38) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 20May57; 
KK125755. 


There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. Knoll furniture is 
planned for today's interiors. 
(In Living for young homemakers, 
June 1957, p.5) Appl. author: 
Norman D. Waters & Associates, 
Inc. © 20May57; KK126104. 

There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.190 by Sam Moore 
Chairs, Inc. (In Living for home- 
makers, May 1957, p.64) Appl. 
author: Norman D, Waters & Asso- 
ciates, Inc. © 20May57; 
KK124844 . 

There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.302 lounge chair 
..-. (In Living for young home- 
makers, Apr. 1957, p.37) Appl. 
author: Norman D. Waters & Asso- 
ciates, Inc. © 20Mar57; 
KK124524, 


There's more than meets the eye; 

the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.303 Burris loung- 
er by Burris Mfg. Co. (In House 
& garden, May 1957, p.11) Appl. 
author: Norman D. Waters & Asso- 
ciates, Ince. © 20Apr57; KK125299. 


There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.614-3-5 uphol- 
stered group by Carsons, Inc. 
(In House beautiful, Apr. 1957, 
p.19) Appl. author: Norman D. 
Waters & Associates, Inc. 
© 20Mar57; KK124e59. 

There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.1400 sectional 
... (In House & garden, Apr. 
1957, p.8) Appl. author: Norman 
D. Waters & Associates, Inc. 
© 20Mar57; KK124523. 

There's more than meets the eye; 
the difference in-comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.1622 series, 
Monticello group, by Rowe Furni- 
ture Corp. (In House beautiful, 
June 1957, p.5) Appl. author: 
Norman D, Waters & Associates, 
Inc. © 20May57; KK125754. 

There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. Nos.4844 and 4852 
sectionals by Interior Crafts, 
Inc. (In House beautiful, May 


Jan.—June 


1957, p.39) Appl. author: Nor- 
man D. Waters & Associates, Inc. 
© 20Apr57; KK125298. 


DAZOR MANUFACTURING CORP. © 
Yours to enjoy ... all-new Dazor 
desk and table lamps. (Form 831) 
© 7Jun57; KK126127. 


DEAN BROS. PUMPS, INC. © 
General service single stage, end 
Suction centrifugal pumps, type 
GS. (Instruction manual no.192) 
Appl. author: L.T. Sogard. 
© 28Sep56; KK123754. 


DEBOTHEZAT DIVISION, AMERICAN MACHINE 
& METALS, INC. SEE American Machine 
& Metals, Inc. 


DEISTER CONCENTRATOR CO., INC. © 


Cut your production cost with ex- 
clusive Leahy integrated heat 
screening. The new Model E Leahy 
screen with FlexElex heating eee 
(In Brick & clay record, Jan. 
19575 De9) © Deister Concentra- 
tor Coe; lJan57; KK12309. 

Leahy integrated heat screening 
sets new standards of efficiency. 
(In Brick and clay record, Nov. 
1956, pe93) © Deister Concentra- 
tor Coe; 1Nov56; KkK1l22h72. 


Model E Leahy jacket suspension nat- 
urally supplements integrated 
heat screening. (In Brick & clay 
record, Dec. 1956, pe73) © Deis- 
ter Concentrator Coe; 1Dec56; 
KK122365. 

The new Model E Leahy screen pre- 
sents integrated heat screening. 
(In Rock products, Dec. 1956, 
pDe170) © 1Dec56; KK122075. 


DELANEY, HARLOW. SEE Delaney, 
Wilhelmina. 


DELANEY, WILHELMINA. 
Markit timesaver. © Wilhelmina 
Delaney & Harlow Delaney; 
1Mar57; KK125858. 


DELCO PRODUCTS DIVISION, GENERAL 
MOTORS CORP. SEE General Motors 
Corp. 


DELTA PRODUCTS, division of AIR ACCES- 
SORIES, INC. SEE Air Accessories, 
Inc. 


DE MAYO, PAUL d.b.a. PAUL MAYO RIDING 
SHOP. SEE Mayo (Paul) Riding Shop. 


DENALAN CO., INC. © 
Gosse's Denalan, a superior dental 
plate cleanser. Net contents 3 
OZ. Appl. author: William Casper 
Gosse. © 20Nov56; KK1219)0. 


DENTISTS' SUPPLY CO. OF NEW YORK. © 
The moulds and dimensions of Tru- 
byte New Hue vacuum fired anteri- 
OFS se Appl. author: Alan 
Jones Davis. © 15Jan57 (in 
notice: 1956); KK125095. 


DESERT SAGE. 
Postcards, greeting cards, samplers. 
© Samuel B. Hannah d.b.a. Desert 
Sage; 28Feb57; KK124639. 


DESIGN ENTERPRISES. © 

Baby bear bottle holder and crib 
toy; Jumbo bottle holder and heat 
retainer. Bonnytex Co. (Style 
no.337; 336) Appl. author: 
Michael Graboi. © 11Feb57; 
KK125557. 

Beautiful, colorful Bonny bottle 
holders. Bonnytex Co. (Style 
no.341; 342; Bho; 310; 311) 
Appl. author: Michael Graboi. 
© 11Feb57; KK1235553. 


1957 


Bonny Baby diaper bag, keeps baby's 
food hot or cold. Bonnytex Co, 
(Style no.810) Appl. author: 
Oscar Schreyer. © 7Jan57; 
¥K122529. 

Bonny hamper, with extra inside- 
pocket; Bonny baby diaper bag, 
with four compartments. Bonnytex 
Co. (Style no.805; 810) Appl. 
author: Osear Schreyer. 
© 11Feb57; KK123555. 

College Babe; unbreakable savings 


bank and cuddly toy. Bonnytex 
Co. (Style no.543 Appl. au- 
thor: Oscar Schreyer. © 11Feb57; 


KK123559. 
De luxe packaged bottle holder and 


baby toy. Bonnytex Co. (Style 
no. 302-305; 309; 312) Appl. au- 
thor: Michael Graboi. © 11Feb57; 


KK123558. 

Laugh and cry doll, the doll with 
2 faces. Bonnytex Co., Inc. 
(Style no.552) Appl. author: 
Oscar Schreyer. © 12Apr57; 
KK125635. 

New Bath-Ahoy makes bath time fun 
time; floating toy and soap dish. 
Bonnytex Co. (Style no.542) 
Appl. author: Oscar Schreyer. 
© 11Feb57; KK123554. 

New Tootsie Babe bottle holder and 
cuddly toy, style 306. Bonnytex 
Co. Appl. author: Oscar 
Schreyer. © 15Jan57; KK122669. 

Teddy bear bottle holder and cuddly 
toy, style 307. Bonnytex Co. 
Appl. author: Michael Graboi. 
© 15Jan57; KK122668. 

Thermo-Doll; bottle holder, heat 
retainer and toy. Bonnytex Co. 

(Style no.324) Appl. author: 
Oscar Schreyer. © 11Feb57; 
KK123556. 


'DESSAUER, PHIL. © 


Have fun as you travel, play 


Punch-0, with Conoco. Conoco 
service stop ... Royal gasoline 
..- super motor oils. © 18Mar57; 


KK124532. 


DESTILERIA SERRALLES, INC. © 


Don Q, finest rum for you. Puerto 
Rican rum. © 10Apr57; KK126037. 


Don Q, finest rum for you. Puerto 
Rican rum, Don and carton. 
© 10Apr57; KK126043, 


Don Q, finest rum for you. Puerto 
Rican rum. Silhouette of Don. 
© 10Apr57; KK126042, 

Finest rum for you. Glass in hand, 
© 10Apr57; KK126041, 


DETROIT CONTROLS CORP. 


Rate gyro; temperature compensated 
damping. Data sheet; GR-H3 series, 
© Detroit Controls Corp., Control 
Engineering Unit; 25Jans7; 
KK124508. 


DETROIT STEEL CORP. © 

Atoms-for-peace ... this is how you 
get DSC strip fresh-rolled to 
your order for your job, and 
fast, too. (In Detroit purcha- 
sor, Mar. 1957, p.29) Appl. au- 
thor: Simons-Michelson Co. 
© 11Mar57; KK124151. 

Atoms-for-peace help roll and con- 
trol DSC strip; DSC stripmanship 
teams up with AccuRay. (In De- 
troit purchasor, Jan, 1957, p.l7) 
Appl. author: Simons-Michelson 
Co. © 10Jan57; KkK12261),. 


DSC adopts stripmaking improvements 
80 users can get the most out of 
the product, (In Detroit pur- 
chasor, Feb. 1957, p.53) Appl. 
author: Simons-Michelson Co, 
© 11Feb57; KK123739. 


CURRENT REGISTRATIONS 


DSC electro-welded wire fabric 
makes concrete crack resistant, 
puts lasting strength in pave- 
ments ... (in Detroit purchasor, 
Mar. 1957, p.35) 
Simons-Michelson Co. 
KK124150. 


DSC gives you this man-size range of 
strip thickness, from about .010 
to .187 ... (In Detroit purchas- 
or, May 1957, p.16) Appl. au- 
thor: Simons-Michelson Co. 
© 10May57; KK126016. 


The idea of customer satisfaction 
started DSC and still keeps it 
growing; DSC-Land 1957. (In 
Detroit purchasor, May 1957, 


Appl. author: 
© 11Mar57; 


p-37) Appl. author: Simons- 
Michelson Co. © 10May57; 
KK126015. 


The proof of a company, for example, 
DSC, is in the way it grows ... 
DSC-Land 1957. (In Detroit pur- 
chasor, Apr. 1957, p.43) Appl. 
author: Simons-Michelson Co. 
© 10Apr57; KK125240. 

The proof of the steel is in its 
performance. DSC can cover all 
your CR strip requirements, close 
to home. (In New England pur- 
chaser, Feb. 1957, p.8) Appl. 
author: Simons-Michelson Co. 
© 8Feb57; KK123741. 

The proof of the steel is in its 
performance. DSC high C flat CR 
spring steel works easily ... 

(In Detroit purchasor, Apr. 1957, 
pel3) Appl. author: Simons- 
Michelson Co. © 10Apr57; KK12521. 


The proof of the steel is in its 
performance. How a bell rang for 
a DSC metallurgist ... (In 
Detroit purchasor, Feb. 1957, 
p13) Appl. author: Simons- 
Michelson Co, 

The proof of the steel is in its 
performance; what you should know 
about DSC High C flat CR spring 
steel. (In New England purchaser, 
Dec. 1956, p.35) Appl. author: 
Simons-Michelson Co. © 10Dec56; 
Ki 2236). 

Steel strip, nothing but cold roll- 
ed carbon steel strip and spring 
steel. (In Detroit purchasor, 
Jan. 1957, peek) Appl. author: 
Simons-Michelson Co. © 10Jan57; 
KK122615. 


DIA-GOLD DIAMOND Co, 
Dia-Gold diamond instruments, 
© Terry Tools, Inc. owner Dia- 
Gold Diamond Co.; 15Aug56; 
kKK122587. 


DIEGEL, HERBERT F, © 
Tire brand name. 
KK123706. 


© 8Jan57; 


DIETS OF ROCHESTER, INC. © 


Enjoy eating, lose weight; Dream 
Diet, frozen, quick to fix. 
Chicken in broth, peas [and 
others] Approximately 275 calo- 
ries. © lApr57; KK125055, 


DILLON CREAMERY, © 
Double Dip, dairy dessert. Half 
Zallon liquid, Appl. author: 
Marathon Corp. © 23Jan57; 
KK123664%. 


DIRECT MAIL ASSOCIATES, © 
Protect your investment without 
hiding it; Lucky Auto Seat Covers. 
© 4Jan57; KKl222b2, 


DISNEY (WALT) PRODUCTIONS, © 
Mouseketeers; Donald Duck. Mickey 
Mouse Club. Benay Albee Novelty 
Co. © 27Jun56; KK123229. 


© 11Feb57; KK1237)0. 


DOC'S APOTHECARY. 
Bootleg Bouquet, a special blend; 


four months old. Appl. author: 
Geraldine C. ecenhee iy gra 
t Framing, Inc. d.b.a. c's 
eotnacary 10Nov55; KK124540. 

Genuine Texas Bull, smoking tobacco. 
Appl. author: Geraldine C. Poutra. 

© Documentary Framing, Inc. 
d.b.a. Doc's Apothecary; 9Mar56; 
KK124542. 

Youth pills, for relief in the 
distress of milestones. Net 
weight 2 oz. Appl. author: 
Geraldine C. Poutra. © Documen- 
tary Framing, Inc. d.b.a. Doc's 
Apothecary; 15Nov55; KK124541. 


DOCUMENTARY FRAMING, INC. d.b.a. DOCIS 
APOTHECARY. SEE Doc's Apothecary. 


DOMORE CHAIR CO., INC. © 

Some gals who sit at their work all 
day ... Domore, the only chair 
that's fit for you. Appl. au- 
thor: Arnat, rreston, Chapin, 
Lamb & Keen, Inc. © 29Apr57; 
KK124893. 

Some men who sit at a desk all day 
...- Domore, the only chair that's 
fit for you. Appl. author: 
Arndt, Preston, Chapin, Lamb & 
Keen, Inc. © 29Apr57; KK124892. 


You feel as great as all outdoors, 
with a custom-fitted Domore chair. 
Domore tees off a great new pro- 
motion program ... Appl. author: 
Arndt, Preston, Chapin, Lamb & 
Keen, Inc. © 29Apr57; KK124894. 


DONAHUE SALES CORP. © 
Free complete teacher's file on 
zippers; Talon. Talon Educational 
Service. (In Modern miss, Jan. 
1957, p-3) Appl. author: 
McCann-Erickson, Ine. © 15Jan57; 


KK124453. 


DONEGAL STEEL FOUNDRY CO. © 
Dependable Donegal castings in 
carbon, low alloy and stainless 


steels. Appl. author: Foltz- 
Wessinger, Inc. © 5Mar57; 
KK124445, 


DOTHAN OIL MILL CO. © 
Domco brand, high quality, peanut 
Salad and cooking oil. Contents 
3 lbs. net. © 1Jun54; KK123990. 


DOUGLAS FIR PLYWOOD ASSN. © 
DFPA tested quality; information 
about fir plywood. Appl. author: 
Don W. Lockridge. © 8Jan57 (in 
notice: 1956); KK123134. 


Texture One-Eleven; how to specify 
and use fir plywood special prod- 
ucts. DFPA tested quality. 

Appl. author: Mac L. Olds. 
© 100ct56; KK123133. 


DOVER CHEMICAL CORP, © 
Orthochlor; Orthodichlorobenzene. 
Appl. author: Robert S. Cohen, 
president. © 15Nov56; KK123140. 


DOW JONES & CO., INC. © 

Catch these eyes and you're closer 
to the big sale; The Wall Street 
Journal. (In Advertising age, 
Feb. 25, 1957, p.18-19) Appl. 
author: Theodore E. Callis. 
© 25Feb57; KK1235411. 

Here's how you can make the right 
ears listen. Something really 
happens when you advertise in the 
Wall Street Journal. (In Adver- 
tising age, Mar. 18, 1957, p.68- 
69) Appl. author: Theodore §&. 
Callis. © 18MarS57; KY 123923. 


30 COMMERCIAL PRINTS AND LABELS 


DOW JONES & CO., INC. © Cont'd. 

What am I supposed to do, read all 
the magazines? Barron's national 
financial weekly. (In Advertis- 
ing age, Dec. 17, 1956, p.69) 
Appl. author: Theodore E. Callis. 
© 17Dec56; KK122319. 

Who? Why? Ask any really success- 
ful man; Wall Street journal. 

(In New York world-telegram & sun, 
Dec. 27, 1956, p.32) Appl. au- 
thor: Theodore E, Callis. 

© 27Dec56; KK122),00. 


DOWNEY, J. A. © 

The Daily report's silver bonus; 
each week ... a great patriotic 
contest. Tomorrow 160 silver 
dollars. (In The Daily report, 
Ontario-Upland, Calif., Jan. 29, 
1957, section 1, p.6) Appl. 
states prev. copyrighted 1941. 
NM: change in method & rules. 
© 293an57; KK125950. 


DRAKE (WALTER) & SONS, INC. © 
Buried treasure map. [Open treasure 
chest & map] (In American home, 
May 1957, p.43) NM: "drawing 
of map and pirate chest." 
© 20Apr57; KK125638. 

Buried treasure map. Photo of boy 
[looking at map] (In American 
home, Mar. 1957, p.32) 
© 20Feb57; KK1235293. 


Buried treasure map. Photo of 
family [looking at map] (In 
American home, Apr. 1957, p.37) 
Appl. states prev. reg. Mar. 1957, 
KK123293. NM: new photo. 
© 20Mar57; KK124657. 


DROMEDARY CO., division of NATIONAL 
BISCUIT CO, SEE National Biscuit 
Co. 


DUBONNET CORP. © 
The flavor of Paris is in every 
drop, and what a flavor it is ... 
aperitif wine. (In The New York- 
er) Appl. author: L. H. Hartman 
Co. @© 31Mar56 (in notice: 1955); 
Kei22veh 


DUDENHOEFER (JOSEPH) CO., INC. © 
Dudenhoefer American May wine is 
gay wine. © 10Mar57; KK125388. 


DU MONT (ALLEN B.) LABORATORIES, INC.© 
Du Mont mobile communications. 

© Mobile Communications Dept., 

Allen B. Du Mont Laboratories, Inc. 

Bulletin 

MC-327. Model MCA-105-B mobile 
radio system (25-5 MC) Appl. 
author: Paul J. Currier. 
© 3Aug56; KK121985. 

MC-l|18. Model MCA-155-B desk-top 
console base station (25-5) MC) 
Appl. author: Frank Newman. 
© 25May56; KK121986. 

MC-lL26. Model MCA-355-B desk-top 
console base station. Appl. 
author: Frank Newman. © 25May56; 


KK12198h,.. 

MC-427. Model MCA-l.55-B desk-top 
console base station. Appl. 
author: Frank Newman, © 25May56; 
kK121978. 

MC-l.39. Versatile hand microphone. 


Appl. author: Frank Newman, 
© 2yMay56; KK121983. 

Dynamic EnginScope; a fast, easily 
and safely operated engine ana- 
lyzer for complete engine analysis. 
Appl. author: Seth McCormack. 
© Technical Products Division, Al- 
len B. Du Mont Laboratories, Inc.; 
20Jun56; KK121981. 

The fastest growing name in mobile 
communications; Du Mont communica- 
tions equipment. Appl. author: 
Paul J. Currier. © Mobile Communi- 
cations Dept., Allen B. Du Mont 
Laboratories, Inc.; 20Jun56; 
KK121987. 


Presenting the 400 series by Du Mont. 
Appl. author: Neil Uptegrove. 
© Technical Sales Dept., Allen B. 
Du Mont Laboratories, Inc.; 
10ct56; KK121980. 


Quick reference instrument catalog. 
30M WP 356. Appl. author: Neil 
Uptegrove. © 20Mar56; KK125494. 


Quick reference instrument catalog. 
20M WP 956. Appl. author: Neil 
Uptegrove. NM: additions. 
© 26Sep56; KK125493. 

Television rack cabinet, type 
PR77 C3; television cabinet end 
bell set, type PR77 EB. Bulletin 
TR 953. Appl. author: Paul J. 
Currier. © 2liMay56; KK121982. 


Tune up with Du Mont TV-type Engin- 
Scope. Appl. author: Neil Upte- 
grove. © 23May56; KK121979. 


DUNCAN COFFEE CO. © 

Buy Admiration coffee in the vacu- 
um-fresh bag; richer flavor, low- 
er price. In Houston Pe Feb. 
12, 1957, section 1, p.8) Appl. 
author: Tracy-Locke Co., Inc. 
© 12Feb57; KK123185. 

If you're satisfied to live without 
taste, just any coffee will do 
... Maryland Club. (In The 
Houston chronicle, Feb. 5, 1957, 
section C, p.4) Appl. author: 
Tracy-Locke Co., Inc. © 5Feb57; 
KK123009. 


Special low prices during the Ad- 
miration thrift jubilee. Save 
money on Admiration, the richer 
flavored coffee ... (In The 
Houston chronicle, June 11, 1957, 
section C, p.6) Appl. author: 
Tracy-Locke Co., Inc. of Texas. 
© 113un57; KK126291. 


DUO-TRIM DIVISION, MOTOR WHEEL CORP. 
SEE Motor Wheel Corp. 


DU PONT DE NEMOURS (E. Ie) & COw, 
INC. © 


Selling slantse Dec. 1956. Zerone, 
Zerex antifreeze. Appl. author: 
William T. Hobsone © 1Dec56; 


KK122)71. 


DURKEE FAMOUS FOODS DIVISION, GLIDDEN 
CO. SEE Glidden Co. 


DURO-TEST CORP. © 
The Duro-Test Color-Matcher gives 
you north sky-lighting 2 hours 
a day. Appl. author: Roland W. 
Tiemann. © 260ct56; KK122168. 


Duro-Test Slim, America's finest in- 
stant start lamps. Appl. author: 
Roland W. Tiemann. © 30Nov56; 
KK122169. 


Fluomeric 750 watt, 120 volt light- 
ing and application comparison. 
Appl. author: Roland W. Tiemann. 
© 22Feb57; KK124367. 

For best fluorescent performance 
use Duro-Test starters. Frigi- 
Start. Appl. author: Roland W. 
Tiemann. © 110ct56; KK122167. 


Many great industries hail the new 
Duro-Test Color-Matcher. Appl. 
author: Roland W. Tiemann. 
© 21Jan57; KK124793. 


More and better light, for less 
money. America's best lamps. 
Appl. author: Roland W. Tiemann. 
© 25Feb57; KK123996. 


One Duro-Test lamp vs. three ordi- 


nary lamps. Appl. author: 
Roland W. Tiemann. © 28Dec56; 
KK124792. 


Super white reflector lamps by Duro- 
Test. Appl. author: Roland W. 
Tiemann, © 15Feb57; KK124366. 


DUSTEX. 
Dri-wax, silicone polish; auto- 
mobiles, furniture. Net wt. 35.5 
Oz. © Arthur B. Schooley d.b.a. 
Dustex; 1Feb57 (in notice: 1956); 
KK123881. 


DYER (0. M.) SALES CO. © 

Again for the fourth year to pur- 
chasers of brand new 1957 fully 
guaranteed automobiles at 15% dis- 
count. (In Mail sale advertiser, 
Mar. 1957, p.2) Appl. author: 
Otto M. Dyer. Appl. states prev. 
reg. no.KK115091. NM: “addition- 
al textural [sic] material." 
© 23Feb57; KK124029. 

Free, a new automobile yearly. 
(In Mail sale advertiser, Feb. 
1957) © 0. M. Dyer Sales Co. 
solely owned by Otto McWhorter 
Dyer, Sr.; 23dan57; KK122750. 


DYER, OTTO MCWHORTER, SR. sole owner 
O. M. DYER SALES CO. SEE Dyer 
(O. M.) Sales Co. 


E 


EAGLE-PICHER CO. 

Enriched means extra vitamins, 
iron. 6 slices daily supply ... 
© Fabricon Products, a division 
of Eagle-Picher Co.; 18Apr57; 
KK126001. 

EARLY TIMES DISTILLERY CO. © 

Come in and get your copy of Master 
bartenders' secrets revealed. 

(In Chicago tribune, Feb. 19, 

1957, sports section, p.3) 

Appl. author: Ruthrauff & Ryan, 

Ine. © 19Feb57; KK123988. 

The Early Times recommendation; 
Kentucky straight bourbon whisky. 
(In Denver post, June 26, 1956, 
p.25) Appl. author: Ruthrauff & 
Ryan, Inc. © 26Jun56; KK123209. 

Enter this important bartender 
event; the 1957 Early Times na- 
tional mixed-drink competition. 

You can win two ways. Official 

1957 entry blank. (In Illinois 

beverage journal, Mar. 1957, p.40- 

41) Appl. author: Ruthrauff & 

Ryan, Inc. © 10Mar57; KK123989. 

Every bit as good as its recommen- 
dation. (In Miami herald, Oct. 
25, 1956, p.3-C) Appl. author: 
Ruthrauff & Ryan, Inc. © 250ct56; 
KK1219l5. 

Give as good as you serve. (In 
Life, Dec. 10, 1956, p.174) 

Appl. author: Ruthrauff & Ryan, 
Inc. © 7Dec56; KK123324. 

Good, so good it's remarkable; 
Kentucky straight bourbon whisky. 
(In Journal courier, Apr. 22, 
1957, p41) Appl. author: 
Ruthrauff & Ryan, Inc. 
© 22Apr57; KK125364. 

Here are the many ways Early Times 
will make this a happy holiday 
season. (In Massachusetts bever- 
age journal, Oct. 1956, p.81) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 50ct56; KK1219\). 

Inside this jingle bell gift box ... 
(In Life, Nov. 5, 1956, p.3 of 
cover) Appl. author: Ruthrauff 
& Ryan, Inc. © 10Nov56; KK1219)7. 

Inside this jingle bell gift box is 
in all likelihood the most remark- 
able whisky you've ever tasted. 
(In Arkansas democrat, Nov. 19, 
1956, p.10) Appl. author: Ruth- 
rauff & Ryan, Ince © 19Nov56; 
KK122)159. 

Master bartenders' secrets revealed; 
winners in nationwide professional 
bartenders competition. (In Life, 
Feb. 25, 1957, p.54-55) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 21Feb57; KK123654. 


Jan—June 


1957 


Recommendation; give as good as you 
serve. (In Sacramento bee, Dec. 
6, 1956, p.E-5) Appl. author: 
Ruthrauff & Ryan, Inc. 
© 6Dec56; KK124344, 

Sugar Bowl, 1957. Who won when? 
Toast this year's winner with 
Early Times. (In New Orleans 
item, Dec. 27, 1956, p.17) Appl. 
author: Ruthrauff & Ryan, Inc, 
© 27Dec56; KkK1226h0. 

When it's half an hour 'til table 
time. (In Look, Oct. 16, 1956, 
p.el2) Appl. author: Ruthrauff & 
Ryan, Inc. © 210ct56; KkK122166. 


When the world's your own again; 
Kentucky straight bourbon whisky. 
(In Life, Apr. 22, 1957, p.26) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 18Apr57; KK125365. 


EAST COAST FOOD MERCHANTS CO, 
Vitaminized Vitarice, 5 lbs. net; 
Vitaminado Vitarroz, 5 libras 
netas. © East Coast Food Mer- 
chants Co., a copartnership con- 

sisting of Alexander Weinreb & 
Sam Weinreb; 20Dec56; KK122836. 


EBCO MANUFACTURING CO. © 
Rid your basement of the moisture 
monster; Oasis dehumidifier; air 
drier. (In Better homes & gar- 
dens, May 1957, p.195) © 1May57; 
KK125087. 
ECONOMY FURNITURE CO. © 
12-pe. sofa bed group; complete 
modern living room. (In Louis- 
ville courier-journal & times 
Sunday magazine, Mar. 10, 1957, 
p.54) Appl. author: Leo Kahn. 
© 10Mar57; KK123858. 


EGGO FOOD PRODUCTS, INC. © 
3 toaster size frozen waffles. 
Appl. author: Mil Print. 
© 1Nov52; KK125450. 


EKCO PRODUCTS CO. © 

Beats 40 times with one turn; new 
improved Flint egg beater. (In 
McCall's, Mar. 1957, p.160) 

Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 21Feb57; 
KK124677. 

Imagine grandmother's iron pot 
wrapped in stainless steel ... 
Plint-Ware. Appl. author: 
Dancer-Fitzgerald-Sample, Inc. 
© 28apr57; KK125533. 

Imagine grandmother's iron pots 
wrapped in stainless steel ... 
Flint-Ware. (In Chicago Sunday 
tribune magazine, Mar. 10, 1957, 
pe9) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. 
© 10MarS7; KK124967~ 

New, Flint cutlery gives you the 
right knife ... new Waverly edge, 
hollow ground edge. Holdster 
set [and others] (Copy no.5713) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 28Mar57; 
KK124678. 

New, Flint cutlery gives you the 
right knife ... new Waverly edge, 
hollow ground edge; $5.00 for 
your old knife. (Copy no.5712) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. 

New, Flint cutlery ... new Waverly 
edge, hollow ground edge. 
Mother's Day Special. (In Look, 
May 14, 1957, p.47) (Copy no. 
574) Appl. author: Dancer- 
FPitzgerald-Sample, Inc. 
© BOAprd57; KK125459. 

She likes things with flair; she 
wants Flint 2000 kitchen tools, 

(Copy no.577) (In Ladies' home 
journal, Mar. 1957, p.16) Appl. 
author: Dancer-Fitzgerald-Sample, 
Inc. © 28Feb57; KK124679. 


© 19Feb57; KK124676. 


CURRENT REGISTRATIONS 


Stainless steel Flint-Ware; cook, 
bake, store-'n-serve in... 
greatest name in housewares. 
Appl. author: Dancer-Fitzgerald- 

. Sample, Inc. © 16Apr57; 
KK125534. 

Tall, tapered and terrific; Flint 
2000 kitchen tools. Appl. au- 
thor: Dancer-Fitzgerald-Sample, 
Inc. © 15Nov56; KK122)32. 


ELCO TOOL & SCREW CORP. © 
Elco aids for home and office. 
Appl. author: Walter Gustaf Lar- 
son. 
Issue no. 
ats © 17Jan57; KK123490. 
re © 13Feb57; KK123179. 


. © 13Mar57; KK123812. 
© 12Apr57; KK124583. 


3 
4, 
5. © 27May57; KK126031. 
6. © 10Jun57; KK126124, 
11. © 14Nov56; KK122729. 


ELDO, INC. © 
Glen Maid Slim; non-fat milk with 
added vitamins and minerals; low 
calorie, high protein. One 
quart. © 26Dec56 (in notice: 
1949) ; KK123317. 


ELDORADO SALES CORP. © 
Give me one evening and I'll give 
you a push-button memory. Meet 
Harry Lorayne. (In New York 
journal-American, June 9, 1957, 
p.30-L) © 9Jun57; KK126177. 


ELECTROLUX CORP. © 

Full-color film free for your 
classes; Electrolux prings you 
the first film ... of rug care. 
(In What's new in home economics, 
Nov. 1956, p.15) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 1Nov56; KK125673. 

Never before at such a low price; 

a brand-new Electrolux light- 
weight heavy-duty cleaner, only 
49.75. (Now for the first time) 
1 Salisbury times, Dec. 13, 
1956, p.12) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 13Dec56; KK123445. 

New cleaner, new baby: same weight. 
(In Ladies' home journal, Apr. 
1956, p.202) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 28Mar56; KK125123. 

New lightweight champ weighs in; 
it's fully automatic, the cleaner 
with full-time ... efficiency. 

(In McCall's, Oct. 1956, p.129) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 24Ssep56; KK125672. 

Now ... new Electrolux does auto- 
matically what other cleaners 
can't do at all. Before you buy 
any cleaner, see a demonstration 
... (Cleaner) (In Farm journal, 
Mar. 1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 23Feb57; KK125676. 

Now ... new Electrolux does auto- 
matically what other cleaners 
can't do at all. Before you buy 
any cleaner, see a demonstration 
ota eect chair & coffee 
table (In Good housekeeping, 
Jan. 1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 20Dec56; KK125675. 

Now ... new Electrolux does auto- 
matically what other cleaners 
can't do at all. Before you buy 
any cleaner, see the new ... 
{Cleaner under Christmas tree) 
(In Ladies' home Journal, Dec. 
1956) Appl. author: Batten, Bar- 
ton, Durstine §& Osborn, Inc. 
© 29Nov56; KK125674., 


ELGIN AMERICAN, INC. © 
400 automatic lighter; Aristocrat. 
© 24Jan57; KK124006. 
400 automatic lighter; Classic. 
© 24Jan57; KkK124004. 
400 automatic lighter; the Golden 
Fawns. © 24Jan57; KK124007. 


400 automatic lighter; the Golfer. 
© 24Jan57; KK124005. 


ELLSWORTH (ELMER) & SON. SEE 
Convertipearl Necklace Co. 


ELMORENE CO. 

Important medical facts ... men, 
too, go thru change of life; 
After hO capsules. © Elmorene 
Co., a firm composed of Nelson J. 
McMahon, Edward H. Larson & Elmer 
D. Silha; SApr57; KkK124713. 


ELSASSER, DAVID N. © 


Souvenir of Florida, land of sun- 
shine; Pix-Ease, hand carved & 
painted. © 5Jan57; KK122778. 


EMENEL CO. © 
Balance, the most important factor 
in nutrition. The mineral vita- 
min family; what it can do for 


you. Vitamel. Appl. author: 
Daniel A. Mitchell. © 31Dec56; 
KK125373. 


EMPIRE PENCIL CO., division of HASSEN- 
FELD BROS,, INC. SEE Hassenfeld 
Bros., Inc. 


ENGHAUSER MANUFACTURING CO. © 
A new concept in lasting beauty; 
modern ornamental iron. Appl. 
author: Winford L. Enghauser. 
© lApr57; KK125351. 


ENGLANDER CO,, INC. © 
Only the Englander Red-Line cuaran- 
tees sleep as relaxed as you sleep 
on vacation. (In Living for young 
homemakers, Mar. 1957, p.20-21) 
Appl. author: North Advertising, 
Ine. © 21Feb57; KK125113. 


ENO, MALCOLM L. © 
Capt. Mal's art kit. Kids Kartoon 
Klub; WALA-TV; channel 10, Mobile. 
© 28Jan57; KK123882. 


ESTERBROOK PEN CO. © 
Petite-Pak sets; two precision 
writing instruments styled just 
for you; smart new purse case . 
© 2Apr57; KK124644. 


EUTECTIC WELDING ALLOYS CORP, © 


Better, faster, original low temper- 
ature Eutectic welding alloys; 
ButecTrode, 280(dc) )» 120ct56; 


KK122518. 

Eutectic Low Temperature Welding 

Alloys. 

Dril-Tec 88 for torch. 
© 6May57; KK125155. 

ButecRod 18FC, flux coated, for 
torch, Yellow flux coating. 
© 22May57; KK125531. 

EutecRod 88pPT (FC) for torch. 
Pale green flux coating. 
© 6May57; KK125132. 


EutecRod 157-B, for torch, 


> 7Feb57; KK123016, 
EutecRod 155-B, for torch. 
7Feb57; KK125015. 
ButecRod 199, for toreh. Purple 
tip. © 12Apr57; KK1 24490, 
ButecRod 999FC, flux coated, for 
toroh. White flux coating. 
7Peb5ST; KKI25014%. 
EButecRod roe, for torch, char 
truse tip. fFev57; KKie2 
ButecTrode 6-HW, AC-DC. Grey tip. 
© lAprS7; KK124 5450. 


32 COMMERCIAL PRINTS AND LABELS 


EUTECTIC WELDING ALLOYS CORP. © Cont'd, 


EutecTrode 71, AC-DC. Orange tip. 
© 7Feb57; KK123018. 
EutecTrode 670, AC-DC. Orange 
tip. © 6May57; KK125131. 
It's an atmosphere producing flux; 
Atmos 1, new lo-residue liquid 
flux. © 17Apr57; KK124642. 


EVANS' (L. B.) SON CO. © 

Because you know he should relax 
more, give Evans hand turned 
slippers; Cherokee Opera, Baronet 
Overa [and others] (In Life, Nov. 
26, 1956, p.71) Appl. author: 
Hoag & Provandie, Inc. © 23Nov56; 
KK1 22373. 

Because you know he should relax 
more, give Evans hand turned 
slippers. Feather-Lyte; Ambas- 
sador. In Ladies' home journal, 
Dec. 1956, p.101) Appl. author: 
Hoag & Provandie, Inc. © 29Nov56; 
KK123485. 

Every dad's dream girl gives Evans 
slippers. Cherokee Opera 2198; 

Planter's Punch 2335. (In 
Ladies' home journal, June 1957, 
p.109) Appl. author: Hoag & 
Provandie, Inc. © 28May57; 
KK125914. 

Footnotes to comfort; Evans comfort- 
ably yours ... for Father's Day 
or any day. Gondola 2920; Lancer 
2805. (In Esquire, June 1957, 
p.120) Appl. author: Hoag & 
Provandie, Inc. © QMay57; 
KK125356. 

For men who think they have every- 
thing. Evans hand turned slip- 
pers; Cherokee Chief; Leisur- 
Tyme. (In Holiday, Dec. 1956, 
p.4) Appl. author: Hoag & Pro- 
vandie, Inc. © 15Nov56; 
KK123486. 

For men who think they have every- 
thing; Evans hand turned slippers. 
(In Esquire, Dec. 1956, p.78) 
Appl. author: Hoag & Provandie, 
Inc. © 8Nov56; KK12237h. 

The gift he looks forward to, every 
day. Evans hand turned slippers; 
Cherokee Opera; Senator. (In 
Ladies' home journal, Nov. 1956, 
p.184) Appl. author: Hoag & 
Provandie, Ine. © 510ct56; 
KK123483. 

Mainstay for leisure, Evans 8070 
Panama Shag ... (In Sports 
illustrated, May 20, 1957, p.36) 
Appl. author: Hoag & Provandie, 
Inc. © 17May57; KK125588. 

Your match for comfort; Evans 5500 
Sahara boot. (In Sports illus- 
trated, June 3, 1957, p.73) 

Appl. author: Hoag & Provandie, 

Inc. © 31May57; KK125913. 


EVANS & BRISEBOIS. © 
Buying furniture? Ad series; a 
new way to sell your store. 
Appl. author: Leslie A. Brisebois. 
© 15Mar57; KK125161. 


'57 ways to save. (Planned pro- 
motions no.400 & 400A) Appl. 
author: Leslie A. Brisebois, own- 
er. © 1Mar57; KK124505. 

3 star day and night sale; 3... 
gifts for you. Friendship gift, 
10% discount, appreciation gift. 
Appl. author: Leslie A. Brisebois, 
owner. © 1Feb57; KK124504. 


EVANS PRODUCTS CO. © 

Colson velocipedes. Imperial, 
Cadet [and others] Appl. au- 
thor: J. Walter Thompson Co. 
© 6Mar57; KK124799. 

Ever see car-styling on bicycles? 
Harley Earl. Appl. author: 
J. Walter Thompson Co. © 6Mar57; 
kKK12)798. 


EVER-READY TACKLE CO. © 

Ever-Ready snelled mustad hooks on 
plastic panels. © 14Jan57; 
KK122693. 

Here, now, great new car-style 
bicycles by Evans. Appl. author: 
J. Walter Thompson Co. © 6Mar57; 
KK125089. 

A new approach to bicycle merchan- 
dising; car-styling. National 
promotions. Appl. author: 

J. Walter Thompson Co. 
© 6Mar57; KK124800. 


EXCELUM ALUMINUM PRODUCTS. © 
Aluminum combination windows, doors. 
(Installation and service manual) 
Appl. author: Lloyd S. Howard 
Associates, Ince © 15Jan57; 
KK12309),. 


EXCLUSIVE ENVELOPE CORP. © 
Price list; no.20. Jan. 1957. 
© 1Jan57; KK123857. 


Ie 


FCA DIVISION, HODES-DANIEL CO., INC. 
SEE Hodes-Daniel Co., Inc. 


FABRICON PRODUCTS, a division of 
ee CO. SEE Eagle-Picher 
oO. 


FABRO EQUIPMENT CORP, © 
Filters; pool maintenance guide. 
Appl. author: Freiwald & Coleman. 
Appl. states prev. pub. 1955. 
NM: condensation & revision. 
© 31Jan57; KK123899. 


FABULOUS FORMULA FOODS, INC. © 
Carmello butterfudge; ice cream 
topper. Net weight 9 lbs. 
Appl. author: Edward P. Greene, 

© 5Aug55; KK124120. 


FAIRBANKS CO. © 

Bronze and iron body check valves 
prevent return or back flow 
through pipe lines. Appl. au- 
thor: William D. Cayton. 
© 20Dec56; KK1222))8. 

Casters; Fairbanks Lockweld casters 
without a king-pin. Appl. au- 
thor: William D. Cayton. 
© 28Jan57; KK122838. 

Iron body U=bolt gate valves; 
bronze mounted and all-iron. 
Appl. author: William D. Cayton. 
© 1Feb57 (in notice: 1956); 
KkK122956. 

New, the only reinforced all-plastic 
industrial wheels first and ex- 
clusive from Fairbanks; Lamilon. 
Appl. author: William D. Cayton. 
© 26Jan57; KK122839. 

Steel-framed trucks. Appl. au- 
thor: William D. Cayton. 
© 15Nov56; KK1222h7. 

FAIRBANKS WARD INDUSTRIES, INC. © 
ll-piece lifetime guaranteed cast 
aluminum set, with new ful-vue 

glass covers. (In The Miami 
herald, Apr. 26, 1957, p.1-C) 
Appl. author: Alfred H. Howard. 
© 26apr57; KK125969. 

. in 1 sale, black & cold fossip 
desk and 3-way lamp combination. 
(In he Courier-journal, Louis- 
ville, Ky., June 10, 1956, p.5i) 
Appl. author: Alfred H. Howard. 
© 10Jun56; KK122521,. 

4-pe. luggage set, in newest 2-tone 
style. (In Alliance review, Mar. 
28, 1957, p.18) Appl. author: 
Alfred H. Howard. © 28Mar57; 
KK124845, 

Hedge, shrub and bush electric 
power trimmer, Appl. author: 
Alfred H. Howard. © 24Apr57; 
KK125538. 


Jan—June 


Less than half-price, decorator 
dinnerware in lifetime colors. 
(In The Cincinnati pictorial en- 
quirer, Sept. 23, 1956, p.35) 
Appl. author: Alfred H. Howard. 
© 23Sep56; KK122522. 

Melmac ... unbreakable dinnerware; 
complete matched service for 8. 
(In Empire magazine (The Denver 
post), Mar. 18, 1956, roto sec- 
tion, p.37) Appl. author: Al- 
fred H. Howard. © 18Mar56; 
KK124991. 

Never before ... 6 1/2 inch power 
saw. (In Indianapolis star & 
news, Sept. 9, 1956) Appl. au- 
thor: Alfred H. Howard. 
© 9Sep56; KK123478. 

6-in-1 ... deluxe all-purpose 
folding serving cart; folds in 
seconds ... (In Tulsa Sunday 
world, Apr. 7, 1957, section l, 
p.6) Appl. author: Alfred H. 
Howard. © 7Apr57; KK124972. 

Special carload purchase ... 2 in 
1 space-saving money-saving all- 
purpose folding dinette. In 
Omaha world herald, Oct. 7, 1956, 
p.32) Appl. author: Alfred H. 
Howard. © 7Oct56; KK123477. 

24-pe. nationally advertised Cannon 
deluxe bedding ensemble. (In 
Chicago sun-times, Sept. 16, 
1956) Appl. author: Alfred H. 
Howard. © 16Sep56; KK123476. 

2 bait casting and still water fish- 
ing sets. Pflueger ... (In 
Cleveland plain dealer, Mar. 31, 
1957, comic section) Appl. au- 
thor: Alfred H. Howard. 
© 31Mar57; KK12y8y6. 

2 spin casting and still water fish- 
ing sets. Airex [and others] 
(In Johnstown tribune-democrat, 
Apr. 12, 1957, p.12) Appl. au- 
thor: Alfred H. Howard. 
© 12Apr57; KK124973. 

FAIRCHILD (E. E. ) CORP. 

Mighty Mouse Playhouse. SEE CBS 

Television Film Sales, Inc. 


FAITRHAVEN FROSTED FOODS, INC. © 
Eskimo brand red raspberries with 
Sugar syrup. Net weight 10 oz. 
Appl. author: Crown Zellerbach 
Corp. © 8Feb57; KK123547. 


FAIRMARK MANUFACTURING CO. © 
Hi-Nap cleans; it's capsuled; it's 
new. For all upholstered furni- 
ture, rugs, car upholstery ... 

4 capsules. Appl. author: 

Gladys I. Green. © 4Mar57; 

KK124048, 

FAIRMONT RAILWAY MOTORS, INC. © 
Ballast maintenance car, W23 series 
A. (Bulletin 727A) Appl. au- 
thor: R. B. Evans. © 22Mar57; 

KK124044, 

Hy-rail inspection motor car, A3>4. 
(Bulletin 707A) Appl. author: 
Ralph B. Evans. © 25Feb57; 
KK123567. 

Tie coater, W94 series A. (Bulle- 
tin 729A) Appl. author: R. B. 
Evans. © 4Apr57; KK124438. 

Tie nipper, W83 series B. (Bulle- 
tin 747) Appl. author: R. B. 
Evans. © 15Jan57 (in notice: 
1956); KK122621. 

Weed spray car, 1000 gallon tank; 
W78 series B. (Bulletin 749) 
Appl. author: Ralph B. Evans. 
© 25Feb57; KK123566. 


FALSTAFF BREWING CORP. © 
Cool tip, fans, go-go-go for Fal- 
staff. That's m'beer, says the 
Old Pro. (In The Battle Creek 
enquirer & news, June 3, 1957) 
Appl. author: Paul Gioni. 
© 3Jun57; KK126277. 


1957 


Cool your heels with the best of 
‘em; go-go-go for Falstaff. 
That's m'beer, says the Old Pro. 
(In The Battle Creek enquirer & 
news, May 20, 1957) Appl. au- 
thor: Paul Gioni. © 20May57; 
KK126274. 

Here's how to fill the sacks; go- 
go-go for Falstaff. That's 
m'beer, says the Old Pro. (In 
The Battle Creek enquirer & news, 
June 7, 1957) Appl. author: 
Paul Gioni. © 7Jun57; KK126279. 

If they're sold out, bring your own; 
go-go-go for Falstaff. That's 
m'beer, says the Old Pro. (In 
The Battle Creek enquirer & news, 
May 17, 1957) Appl. author: 
Paul Gioni. © 17May57; KK126272. 

Let's have a beer-be-cue; go-go-go 
for Falstaff. That's m'beer, 
Says the Old Pro. (In The Battle 
Creek enquirer & news, June 5, 
1957) Appl. author: Paul Gioni. 
© 5Jun57; KK126278. 

Make that next portage a picnic, 
go-go-go for Falstaff. That's 
m'beer, says the Old Pro. (In 
The Battle Creek enquirer & news, 
May 15, 1957) Appl. author: 
Paul Gioni. © 15May57; KK126271. 

Play it smart, Michiganders, go-go- 
go for Falstaff. That's m'beer, 
Says the Old Pro. (In The Battle 
Creek enquirer & news, May 13, 
1957) Appl. author: Paul Gioni. 
© 13May57; KK126270. . 

Please your better half; America's 
premium quality beer. Appl. 
author: Paul Gioni. © 1Jan57; 
KK122953. 

When you steal home, go-go-go for 
Falstaff. That's m'beer, says the 
Old Pro. (In The Battle Creek 
enquirer & news, May 22, 1957) 
Appl. author: Paul Gioni. 
© 22May57; KK126275. 

When you're breezing over the lake 
of lakes, go-go-go for Falstaff. 
That's m'beer, says the Old Pro. 
(In The Battle Creek enquirer & 
news, May 24, 1957) Appl. au- 
thor: Paul Gioni. © 24May57; 
KK126276. 

Wnereyver you go-go-go in Michigan, 
you'll have more fun with Fal- 
Staff. Allow me to introduce my- 
self, Michiganders, I'm the Old 
Pro ... (In The Battle Creek 
enquirer & news, May 10, 1957, 
p.20-21) Appl. author: Paul 
Gioni. © 10May57; KK126273. 

Wherever you go-go-go in Michigan, 
you'll have more fun with Fal- 
staff, That's my beer, and sure 
as I'm the Old Pro... (In The 
Battle Creek enquirer & news, May 
28, 1957) Appl. author: Paul 
Gioni. © 28May57; KK126280. 


FARM ON THE HILL. © 
Together you have dreamed it just 
like this, your perfect honeymoon 
in a cozy cottage, yours and yours 
alone. (In Modern bride, summer 
1955, pe217) 
FARROW, LESTER & RICHARD L, TALBOT 
forming the co-partnership LUXURY 
GIFTS. SEE Luxury Gifts. 


WEBCO, INC. © 
Handbook; cross connection control. 
An informative booklet ... about 
potential hazards to public health 
through water pollution. By Edwin 
Reinecke. © 12May56 (in notice: 
1955); KK126103, 


FEDERAL PAPER BOARD CO, 
House of flowers. Speedi corsage. 
Appl. author: Circle Engraving 
Co. © Lindley Box Plant, Morris 
Paper Mills Division, Federal 
Paper Board Co.; 25Feb57; 
KK123848, 


© 26Mar55; KK122173. 


CURRENT REGISTRATIONS 


FEM PRODUCTS. © 
One cloth for everything, all you 
need is water; Femme, the house- 
wife's maid. © 21Jan57; 
KK122937. 


FERGUSON DIVISION, MASSEY-HARRIS- 
FERGUSON, INC. SEE Massey-Harris- 
Ferguson, Inc. 


FERRY-MORSE SEED CO. © 
Ferry's super soil starter, for 
seeds and cuttings. Appl. au- 
thor: James W. Wilson. © 5Mar57; 
KK123794. 


FETTY, CLARENCE LOYAL. © 
0il Field orange enamel. 
© 22Mar57; KK124885. 


FIBREBOARD PAPER PRODUCTS CORP. © 
Hometown ice cream. One quart. 
(Design no.301-2C) Appl. au- 
thor: Wesley L. Cary. © 25Jan57; 
KK123152. 


FIELDS PRODUCTS. © 

Hi-Gene bathroom mop, with deter- 
gent dispenser handle; easy to 
clean toilet, tub, shower. Appl. 
author: Donald B. Schoenfield. 
© 4Mar57; KK123985. 

Hi-Gene dish-mop, with detergent 
dispenser handle. © Fields 
Products, a copartnership consist- 
ing of Milton H. Schoenfield & 
Donald B. Schoenfield; 1May57; 
KK125589. 


FILTER PRODUCTS DIVISION, JOHNSON & 
JOHNSON. SEE Johnson & Johnson. 


FIRESTONE INDUSTRIAL PRODUCTS. © 
Once and for all, change half awake 
to fast asleep; Foamex. (In Life, 
Sept. 2), 1956, p.8) © 21Sep56; 
KK122291. 


FIRESTONE TIRE & RUBBER CO. © 
Get triple-action traction when you 
winterize your car at Firestone. 
(In The Saturday evening post, 
Oct. 27, 1956, p.68-69) 
© 270ct56; KK126385. 
Now, a new front tractor tire that 
outwears two ordinary fronts; the 
reat new Firestone Guide Grip. 
In The Progressive farmer, Apr. 
1956, p.26) © 1Apr56; KK124710. 
Today's headline news for truck 
" owners; less weight, more freight 
with the new Firestone tubeless 
truck tire and one-piece rim. 
(In Business week, Nov. 26, 1955, 
p.l61) © 26Nov55; KK122683. 
Truck owners, now you can cut tire 
costs at both ends, on the road 
and in the shop, with new Fire- 
stone tubeless truck tires and 
one-piece rims. (In Business 
week, Feb. lt, 1956, p.9) 
© \Feb56; KK122290. 


FISCHER (H. G.) & CO. © 
Ultrasonic application areas. 
Shoulder, elbow, wrist-hand [and 
others] Appl. author: Edwin 
McKinley Raney. © &Mar57; 
KK1237445. 


FISCHER BAKING CO, © 
Another new taste thrill, Fischer's 
Honey Bran Toasties. (In Newark 
star-ledger, Nov. 8, 1956, p.22) 
© BNovS56; KK122502. 
FISHER=-PRICE TOYS, INC, © 
New 1957 Easter toys. 
KK122 063. 


FISHLOVE (H.) & CO. © 

Able Mabel, the workbench wench; 
so nice to grip. No.674. Appl. 
author: Irving Fishlove. 
© 6Mar57; KK125105. 

Clapping hands; applaud your own 
jokes. No.520, Appl. author: 
Irving Fishlove. © OMar57; 
KK125104. 


© 2Nov56; 


w 
w 


For a laugh riot, stick this phony 
knob on your and your friends’ 
door. No.676. Appl. author: 
Irving Fishlove. © 6Mar57; 
KK125102. 

Sensational fun gag; phony faucet, 
good for a million laughs. 
No.677. Appl. author: Irving 
Fishlove. © 6Mar57; KK125101. 


To mother. Beating Heart. No.524. 
Appl. author: Irving Fishlove. 
© 6Mar57; KK125107. 

To my sweetheart. Beating Heart. 
No.522. Appl. author: Irving 
Fishlove. © 6Mar57; KK125106. 

To my valentine. Beating Heart. 
No.523. Appl. author: Irving 
Fishlove,. © 6Mar57; KK125108. 

A tool with appeal, clip it to your 
pocket. Able Mabel. WNo.674-D. 
Appl. author: Irving Fishlove. 
© 6Mar57; KK125103. 

Woman's greatest pleasure. No.675. 
Appl. author: Irving Fishlove. 
© 6Mar57; KK125109. 

Yak, yak, yak. Woman's Pleasure. 
No.675. Appl. author: Irving 
Fishlove. © 6Mar57; KK125110. 


FISKE (J. W.) ARCHITECTURAL METALS, 

INC. 

Cast metal verandas and railings 
add charm to the design of today. 
Metal work by Fiske, since 1858. 
© J. W. Fiske Architectural Met- 
als, Inc. (in notice: J. W. Fiske 
Iron Works); 6Jan56; KK124652. 


FISKE (J. W.) IRON WORKS. SEE 
Fiske (J. W.) Architectural Metals, 
Inc. 


FITZGIBBONS BOILER CO., INC. © 
The new Fitzgibbons 7700 series 
boiler-burner unit ... for homes 
and small buildings. Appl. au- 
thor: Robert P. McAndrew. 
© 3Jun57; KK126205. 


FLEER (FRANK H.) CORP. © 
Comics. Dubble Bubble gun. 
539-542. © 8Jan53; KK123675. 
676-687. © 18Sep56; KK123676. 
Dubble Bubble gum. (Illustrations 
in comic strip style, of certain 


facts) (Fleer export cartoons) 
18-32. © 18Feb55; KK123672. 
33-34. © 15Jun56; KK123673. 
G33-GU8. © 190ctS56; KK12367). 


FLEXNIT CO., INC. 

Wisp-weight shapemaker for smart 
preteens; Petty Pantie by Flexnit. 
Appl. author: Zepha S. Bogert. 
© Flexnit Co., Inc. d.b.a. Flex- 
nit; 20Nov56; KkK122121. 

Wisp-weight shapemaker for smart 
preteens; Pre-teena by Denmore. 
Appl. author: Zepha S. Bogert. 
© Flexnit Co., Inc. d.b.a. Flex- 
nit; 20Nov56; KkK122117. 


FLORIDA CITRUS COMMISSION, © 

I'm Flora, the Florida orange .. 
How do you feel this minute? 

(In Farm journal, Oct. 1956, 
p.116) Appl. author: Benton & 
Bowles, Inc. © 25Sep56; 
KK126209, 

Make mine orange juice, and make it 
fresh-frozen. In Life, Oct. &, 
1956, p92) Appl. author: Ben- 
ton & Bowles, Inc. © 30et56; 


KK123067. 
FLORIDA FASHIONS, INC, © 
America's most beautiful atyles for 
the least money; for now and right 
thru summer. (Apr. catalog) 
© 1OApr57; KK124598. 


FLORIDA MARINE SUPPLY, INC. € 
Flomar yacht finishes; deck paints. 
1 U. S. quart. © 1MaySo; 
KK1259 59, 


34 


COMMERCIAL PRINTS AND LABELS 


FLUIDLESS CONTACT LENSES, INC. © 


Why are the brand new tiny Airflo 
non-pressure contact lenses caus- 
ing so much interest? Appl. au- 
thor: Donald L. Golden. 
© 15Ju156; KK123527. 


FLYING SAUCER ENTERPRISES. © 


This is your Norge lucky dispenser 
wheel; rush it to your Norge 
dealer and claim your award. 
Appl. author: Frank J. Allen. 
© 1Feb57; KK124015. 


FOAM RUBBER CENTER. © 


The fabulous Pral convertible table; 
from cocktails to dinner. (In 
New York post, Apr. 29, 1957, 

p.9) © 29Apr57; KK125762. 


FOOD MART, INC. © 


It's fun, it's easy; Food Mart's 
win-a-bike contest. Appl. au- 
thor: Warren T. Mithoff. 

2. Second week. © 16Nov56; 
KK122709. 

3. Third week. 
KK122710. 

h. Fourth week. 
KK122711. 

5. Fifth week. 
KK122712. 


© 23Nov563; 
© 30Nov563 
© 7Dec56; 


FOOD SPECIALTIES, INC. © 


Menu; 7 Steers Home Ranch, in the 
forks of the Peachtrees, Chamblee, 
Ga. Appl. author: Thomas B. Ham. 
© 2hJan57; KK122760. 


FOODS DIVISION, ANDERSON, CLAYTON & 


GO. SEE Anderson, Clayton & Co. 


FORD (LUTHER) PRODUCTS CO. © 


Mrs. Stewart's liquid bluing; whiter 
washing, easier too. fl. oz. 
© 28Dec56; KK122770. 


FORD MOTOR CO. © 


Ford industrial loader supplement. 
PA-6660. © BMay57; KK125684., 
Ford LP-Gas tractors; liquid with- 
drawal fuel system is safe, 
simple, efficient. AD-6659. 

© 28May57; KK126263. 

Ford 79 standard loader; for all 
Ford row crop tractors. AD-6518. 
© 5Apr57; KK124732. 

Industrial loader attaching kit; 
model 19-126, for Oliver 55 
tractor. SE-6632. © 23May57; 
KK125685. 

Industrial loader attaching kit; 
model 19-127, for Ferguson model 
TO-30 tractors. SE-6633. 
© 23May57; KK125687. 

Industrial loader attaching kit; 
model 19-128, for Ferguson model 
TO-35 tractors. SE-6634. 
© 23May57; KK125686. 

New capacity for profitable har- 
vests; Ford 7-foot combine. 
AD-6582. © 24apr57; KK125681. 

Remote control valve, part no. 


231218 ... installation instruc- 
tions. SE-6623. © 11Apr57; 
KK125682. 


Scarify, grade, level, rake ... 
Roseman tiller rake attachment 
for Ford rear mounted cultivators. 
AD-6649, © 3Jun57; KK126262, 

Subsoilers; 1, 2 and 3-shank models 
for Ford and Fordson major diesel 
tractors. AD-6519. © 18Apr57; 
KK125683. 

Take winter in stride; Ford snow 
equipment. AD-6)06. % 30Nov56; 
KK12235. 

2-row, 4-row rear mounted drill 
planters; low-cost speed to beat 
the weather. AD-6576. 
© 24Apr57; KK125680. 


FOREMOST DAIRIES, INC. © 


Berry-Go Round ice cream. One 
half gallon liquid. © 26Mar57; 
KK124648. 


Bright and merry, springtime 
cherry. Foremost cherry=-mint ice 
cream. © 1Jan57; KkK123932. 

Cool, creamy, crunchy almond toffee 
ice cream. © 1Jan57; KK124267. 

Flaming ice cream dessert; snow- 
balls, wonder of the winterland. 
© 1Dec56; KK124266. 


Fresh peach ice cream. 
KK126302, 

Fresh peach ice cream sundae. 
© 1Jun57; KK126303. 

Fresh strawberry crush, made with 
crushed fresh strawberries. 
© 1Jun57; KK126305. 


Fun-time favorite; Big Dip Shake. 
© 1Mar57; KK124270. 


Give it e whirl; Berry-Go-Round sun 
dae. Raspberry and vanilla ice 
cream. © 1Mar57; KK123933. 


Give it a whirl. Foremost Berry- 
Go-Round raspberry-vanilla ice 
cream. © 1Mar57; KK123930. 

Heaps more for the money; ice 
cream in half gallons. © 1Nov56; 
KK124264 . 

Here's wishing you the happiest of 
holidays ... Your friendly Fore- 
most milkman. © 1Dec56; 
KK122182, 

Hot 'n cold 'n good all over; hot 
fudge ice cream cake. (Hot fudge 
sundae ice cream) © 1Nov56; 
KK124263. 

In the mood for a la mode? Try 
cherry pie with Foremost vanilla 
ice cream. © 1Jan57; KK123931. 


© 1Jun57; 


Nonfat drymilk solids; Instant Milk 


erystals; dissolves instantly; 
makes 5 quarts. Net wt. one 1b. 
© 30Mar56; Ki123695. 

Springtime cherry; plump cherry 
nuggets in minted vanilla ice 
cream. Half gallon liquid. 
© 1Feb57; KK123696. 


Strawber cooler. 
KK126304. 
Tangerine Tango ice cream; velvety 
ice cream swirled with tangerine 
sherbet. © 1Mar57; KK124e72. 


Tangy 'n terrific; Tangerine Tango 
Freeze; made with tangerine 
vanilla ice cream. © 1Mar57; 
KK124271. 


Tropical treasure; banana crunch 
ice cream, with macaroon morsels. 
© 1Jan57; KK124269. 

Tropical treat; ice cream banana 
split. © 1Jan57; KK124268. 


Wonderful winterful; egg nog, 
festive family dairy drink, 
© 1Dec56; KK12)265. 


© 1Jun57; 


FOREST LAWN MEMORIAL-PARK ASSN, © 


Beauty that comforts. Forest Lawn 
undertaking $115, cemetery $125, 
plus endowment are. (In Glen- 
dale news-press, Glendale, Calif., 
Mar. 11, 1957, p.l2-A) 
© 11Mar57; KK123935. 


Flowers for Christmas remembrance. 
© 5Dec56; KK123183. 


FORMFIT INSTITUTE, INC. © 
She's the gal who kmew the facts on 
planning corset department adver- 
tising. Bulletin no.8A; adverti- 
sing. Appl. author: John Bate- 
man. © 28Dec56; KK122265. 


FORST PACKING CO., INC. d.b.a. THE 
FORSTS. SEE The Forsts. 


Jan.—June 


THE FORSTS. 

And they all say: Forsts; rave 
notes; the most delicious deli- 
cacies we've ever tasted. Appl. 
author: The Kaplan Agency, Inc. 
© Forst Packing Co., Inc. d.b.a. 
The Forsts; 11Mar57; KK124627. 


FOUGERA (E.) & CO., INC. 

Your cardiology desk-aid number 
eighteen is inside: classic signs 
in cardiology; Digitaline Nati- 
velle. © Varick Pharmacal Co., 
Inc., division of E. Fougera & Co., 
Inc.; 3lJan57 (in notice: 1956); 
KK122939. 

Your cardiology desk-aid number 
seventeen is inside: diagnosis of 
operable congenital cardiac le- 
sions; Digitaline Nativelle. 
© Varick Pharmacal Co., Inc., 
division of E. Fougera & Co., 
Inc.; 220ct56; KK122938. 


FRAESDORF, BILL. SEE Fraesdorf, Wil- 
liam 0., Jr. 


FRAESDORF, WILLIAM 0., JR. © 
A study of cattle ranching and farm- 
ing in southern Arizona, by Bill 
Fraesdorf. Canyon State Land Co. 
NM: "some photographs only." 
© 22Feb57; KK124785. 


FRAM CORP. © 
Build more Fram profits with these 
powerful merchandisers. New 
combination clock ... sells Fram 
filters 24 hours a day [and 


others] AH-987. Appl. author: 
Lester F. Barnes. © 28Nov56; 
KK125422, 

Catalog; oil, air, fuel, water fil- 
ters; 1957. FC-57. Appl. au- 
thor: Edwin F. Morgan. © 26Nov56; 
KK125425. 


Chart showing correct Fram filter 
replacement cartridges. (Form 
AH-974) Appl. author: Lester F. 
Barnes. © 26Nov56; KK125403. 

Condensed catalog for wholesaler 
Salesmen. The world's most famous 
oil filters ... AH-977. Appl. 
author: Edwin F. Morgan. 
© 28Nov56; KK125421. | 

Dirt and dust can ruin your engine. 

Over 1/2 1b. Laminated card. 
(Form AH-957) Appl. author: 
Lester F. Barnes. © 26Nov56; 
KK124539. 

Dirt and dust can ruin your engine. 
3 3/4 lbs. Laminated card. 

(Form AH-957-D) Appl. author: 
Lester F. Barnes. © 26Nov56; 
KK124538. 

Farm tractors; 1957 Fram cartridge 
checker. (Form AH-969) Appl. 
author: Edwin F. Morgan. 
© 27Nov56; KK125426. 

Filters for marine use; 1957 cata- 
log. (Form AH-986) Appl. au- 
thor: Edwin F. Morgan. © 27Nov56; 
KK125424. 

Filtronic air filters for cars ... 
ee 1957 fleet catalog) 


Form AH-973 Appl. author: 
Edwin F. Morgan. © 26Nov56; 
KK125412. 


Filtronic carburetor air filter 
cartridges to fit filters on 
1957 Plymouth ... (Form AH-946) 
Appl. author: Edwin F. Morgan. 
© 100ct56; KK125408. 

Ford adopts Fram filtronic carbure- 
tor air filter as original equip- 
ment for '57. AH-944, Appl. 
author: Edwin F. Morgan. 
© 20ct56; KK125409. 

Fram Corporation presents new sound 
color movie that shows how to 
check and service new oil and air 
filters on 1957 cars. (Motion 
picture tickets) (Form AH-968) 
Appl. author: Lester F. Barnes. 
© 3Dec56; KK125405. 


1957 


Fram 1957 franchise dealer regis- 
tration. (Franchise dealer 
contract) (Form AH-948) 
author: Lester F. Barnes. 
© 26Nov56; KK125420. 


Fuel oil filters for domestic oil 
burners. F1210A; C-1210. 

Appl. author: Edwin F. Morgan. 
© 27Nov56; KK125411. 

Here comes a carload of profit your 
way; we bought a solid carload of 
Fram filters ... AH-980. 

Appl. author: Lester F. Barnes. 
© 3Dec56; KK125416. 

Here comes a truckload of profit 
your way; we bought a solid truck- 
load of Fram filters ... AH-979. 
Appl. author: Lester F, Barnes. 
© 3Dec56; KK125419. 

The inside story of the new Fram 
Filtronic carburetor air filter. 


Appl. 


(Form AH-985) Appl. author: 
Lester F. Barnes. © 28Nov56; 
KK125413, 


Lincoln, Mercury, Ford ... adopt 
new Fram easy change full flow 
oil filter as original equipment. 
AH-945. Appl. author: Edwin F. 
Morgan. © 20ct56; KK125407. 

New educational sound color motion 
picture; invites you to see ... 
how to check and service the new 
oil and air filters on the 1957 
cars. (Form AH-967) Appl. au- 
thor: Lester F. Barnes. 
© 26Nov56; KK125410. 


1957 cartridge checker and catalog. 
(Porm AH951) Appl. author: 
Edwin F. Morgan. © 26Nov56; 
KK124537. 

Now you can call on us to supply 
your needs; Fram oil, air, fuel 
filters and cartridges for in- 
dustrial engines. AH-990. 
Appl. author: Lester F. Barnes. 
© 15Mar57; KK125415. 

O11 air filters cut engine wear 
90%. (Form AH-953) Appl. au- 
thor: Lester F. Barnes. 
© 26Nov56; KK125404. 


O11 and Filtronic air filter cart- 
ridge installation manual; 1957 
supplement. (Form AH-9545 
Appl. author: Edwin F, Morgan. 
© 28Nov56; KK125423, 

Presenting the fabulous Fram Fil- 
tronic filter service center. 
(Form AH-959) Appl. author: 
Lester F. Barnes. © 28Nov56; 
kKK125418, 

Studebaker adopts 2 new Fram filters 
as original equipment for '57. 
(Form AH-947) Appl. author: 
Edwin F. Morgan. © 20ct56; 
KK125406,. 

Tremendous new filter profits are 
just around the corner; present- 
ing the fabulous Fram Filtronic 
filter service center. (Form 
AH-984) Appl. author: Lester F. 
Barnes. © 28Nov56; KK125414. 


Will you get your slice of the big 
highway pie? Fram 1957 fleet 
service, O11, air, fuel and 
water filters and cartridges, 
AH-971. Appl author: Lester F, 
Barnes, © 28Nov56; KK125417. 


FRAZER, DON C, © 

Queen of Honeys; 100% pure honey. 
Product of hybrid honey bees. 
Hybrid Honey Co. © lJun56; 
KK123768, 


FREEHAPER, EDWARD G. 
Should your child be @ librarian? 
SEE New York Life Insurance Co. 


FRENCH GLASS CO,, INC, © 

A perfume bottle from Paris; Joyeux 
Noel, Appl. author: Ladislav 
B. Sark. © 1Nov56; KK125999. 


CURRENT REGISTRATIONS 


FRIDEN CALCULATING MACHINE CO., INC. © 
Any office modernized overnight by 
Friden IDP tape-talk machines. 
Flexowriter, Add-Punch, Compu- 
typer. (In The Wall Street jour- 
nal, June 18, 1957, p.5) Appl. 

author: J. Walter Thompson Co. 
© 183un57; KK126327. 


At a single desk, a complete auto- 
matic billing department; the 
Computyper. (In Office manage- 
ment, Mar. 1957, p.71) Appl. 
author: J. Walter Thompson Co. 
© 25Feb57; KK124025. 

The basic unit in your automatic 
office. (In Business week, Feb. 
16, 1957, p.168) Appl. author: 
J. Walter Thompson Co. © 15Feb57; 
KK123270. 

FPriden tape-talk can systemize the 
work pattern in any office; Friden 
creates a new world for business. 
Flexowriter, Computyper [and oth- 
ers] (In The Wall Street journal, 
Mar. 18, 1957, p.e5) Appl. au- 
thor: J. Walter Thompson Co. 
© 18Mar57; KK123955. 

Think all 10-key adding machines 
are pretty much alike? Not this 
«es model ABY; it multiplies. 

(In Newsweek, Apr. 22, 1957, 


p.-105) Appl. author: J. Walter 
Thompson Co. © 17Apr57; 
KK125304. 


This calculator shows your way to 
an automatic office. (In U. S. 
news & world report, June 14, 
1957, p.123) Appl. author: 

J. Walter Thompson Co. © 10Jun57; 
KK126163. 

This is the multiplying 10-key add- 
ing machine; Friden model ABY. 

(In Newsweek, Feb. 18, 1957, p.85) 
Appl. author: J. Walter Thompson 
Co. © 13Feb57; KK123184. 

This is the way your automatic 
office begins, with the fully 
automatic Friden calculator ... 
(In U. S. news & world report, 
Apr. 19, 1957, p.149) Appl. au- 
thor: J. Walter Thompson Co. 
© 15Apr57; KK125019. 

Today the Friden street story is 
IDP tape-talk machines. Add- 
Punch, Flexowriter [and others] 
(In U. S. news & world report, 
Mar. 8, 1957, p.38-39) Appl. 
author: J. Walter Thompson Co. 
© 4Mar57; KK123831. 

Where Friden IDP tape-talk goes in, 
the burden of routines goes out. 
Flexowriter, Add-Punch [and 
others] (In The Wall Street 
journal, Apr. 22, 1957, p.5) 
Appl. author: J. Walter Thompson 
Co. © 22Apr57; KK124867. 


With IDP Tape-Talk machines, Friden 
creates a new world for business. 
(In U.S. news & world report, Jan. 
11, 1957, p-68-69) Appl. au- 
thor: J. Walter Thompson Co. 
© 7JanS7; KkK122318. 


With the Computyper, you have a 
complete automatic billing de- 
partment in a single desk. (In 
Office executive, May 1957, p.22) 
Appl. author: J. Walter Thompson 
Co. © 1May57; KK125267. 


FROHOCK-STEWART CO. 

Safety cooking spoon made of stain- 
less steel. © John J. Hussey 
d.b.a. Frohock-Stewart Co. ; 
5FPeb57; KK125106. 


FRUIT PRODUCTS CORP, © 
I. C. N. 1957 prize parade. Sell 
these leaders; Icy-Frost twina, 
Fudgi-Frost [and others) Appl. 
author: Murray Morgan. 
© TJan57; KK126008, 


35 


G 


G. E. LABORATORIES, 


Troutman's cough syrup; fast relief 
for coughs due to colds. 5 fluid 
ounces. © Roy J. Troutman d.b.a. 
G. E. Laboratories; 25Feb57; 
KK123994. 


G. H. P. CIGAR CO. © 


Ask for El Producto's Fold-a-Pak, 
the fitting way to buy 5 cigars. 
(In Rochester times-union, May 
13, 1957, p.44) Appl. author: 
Compton Advertising, Inc. 
© 13May57; KK125565. 

El Producto, the flavorful cigar in 
the handy Fold-a-Pak. (In Chicago 
daily news, Apr. 9, 1957, p.27) 
Appl. author: Compton Advertising, 
Ine. © 9Apr57; KK125563. 

This Easter he'll love El Producto. 
(In Chicago daily news, Apr. 16, 
1957, p.8) Appl. author: Compton 
Advertising, Inc. © 16Apr57; 
KK125571. 

You'll feel at home with an El 


Producto, Appl. author: Compton 
Advertising, Inc. © 26Mar57; 
KK125569. 


You'll feel carefree with an El 


Producto. Appl. author: Compton 
Advertising, Inc. © 2Apr57; 
KK125570. 


You'll feel like singing with an El 


Producto. Appl. author: Compton 
Advertising, Inc. © 30Apr57; 
KK125565. 


You'll feel self-confident with an 
El Producto. (In St. Louis 
Slobe-democrat, Apr. 30, 1957, 
section C, p.l) Appl. author: 
Compton Advertising, Inc. 
© 30Apr57; KK125572. 


GALLO (E. & J.) WINERY. © 
Thunderbird, grape wine with nat- 
ural pure flavors. Thunderbird 
cocktail [and other recipes] 
© 22Apr57; KK12620. 


GARDEN OF EDEN CO. © 


Eden food supplement, from the 
garden of nature's laboratory. 
Adam and Eve ate the first vita- 
mins ... Appl. author: Kenneth 
H. Appleby. © lApr57; KK124%450. 


From the garden of nature's labo- 
ratory, Eden ... food supplement. 
Here are just a few of the recog- 


nized food factors ... Contents 
360 tablets. Appl. author: Ken- 
neth H. Appleby. © 25Jan57; 
KK123109, 

A personal message from your Better 
Living Club sponsor. Eden food 
supplement. Appl. author: Ken- 
neth H. Appleby. © 27Jan57; 
KK123110,. 


GARMENT LETTERING CO. OF AMERICA, a 
division of WEBER SPORTWEAR MANUFAC- 
TURING CO,, entirely owned by ALBERT 
WEBER. SEE Weber Sportwear Manufac- 
turing Co. 


GATES & SONS, INC. © 


Horizontal rod low wall panel form 
system; detailed how-to-do-it 


information, Appl. author: 
Harris Gordon Gates. © Jun57; 
KK126388, 

Worried about the poor condition of 
your form tie rods? Rod atraight- 
ening service. Appl. author: 
Harris Gordon Gates. SDeo 56 ; 
KK123091, 


GATEWAY MARKETING SERVICE, INC. © 
Back by popular demand; United 
Savings Guest Pac. United Sav- 
ings. © 22Feb57; KK125268. 


36 COMMERCIAL PRINTS AND LABELS 


GATEWAY MARKETING SERVICE, INC. © 

Cont'd. 

Come celebrate with us; grand open- 
ing, March 21-22. East Park 
Savings & Loan Assn. © 21Mar57; 
KK123768. 

Come in; join our big grand open- 
ing; May 9-10-11-13. Stanton 
Federal Savings & Loan Assn. 
© 3May57; KK12501). 

Dividends; dividends for everyone. 
Friendship Federal Savings & Loan 
Assn. © 10Jun57; KK126021. 

Get extra earnings at United Sav- 
ings. United Savings & Loan 
Assn. © 1May57; KK124989. 


Here's how to make your money grow. 
Save regularly at where 
earnings are greater and safety 
is insured. © 14Feb57; KK123991. 

It's for you; a special get-ac- 
quainted gift from Foster 
Federal Savings and Loan Associ- 
ation. © 26Mar57; KK124042. 

It's yours, a delightful gift for 
summer fun ... available to all 
who save at Pittsburgh Home Sav- 
ings. Vacationer. © 10Jun57; 
KK126018. 


It's yours; a delightful gift for 
summer fun, from your neighbor- 
hood savings headquarters. 
Brentwood Federal Savings & Loan 
Assn, © 10Jun57; KK126019. 

You may be taking it easy, but 
your savings dollars are hard at 
work earning big dividends at 
Mt. Lebanon Federal Savings and 
Loan. © 10Jun57; KK126020. 


GEHON, G. H. 

Ke=Bob!s; biscuit coated; a banquet 
on a skewer. Appl. author: 
Frank D. Hill. © G. R. Gehon (in 
notice: G. H. Gehon); 5Jan57; 
KK123080. 


GEHON, G. R. SEE Gehon, G. H. 


GENERAL CHEMICAL DIVISION, ALLIED 
CHEMICAL & DYE CORP. SEE Allied 
Chemical & Dye Corp. 


GENERAL DATRY SUPPLY CO. © 
Family-Pac bulk style ice cream; 
Vega. One-half gallon liquid. 
(Design no.1001) Appl. author: 
Oscar Anderson. © 2Feb56; 
KK1226h3. 


GENERAL FIREPROOFING CO. © 
Swing to Super Filer for the stor- 
age of sheet music. © 1Mar57; 
KK125470, 


GENERAL FOODS CORP. © 
Baa, baa, black sheep, have you 
any wool? Jell-O brand gelatin 
dessert. (In Life, Apr. 15, 
1957, pel) Appl. author: Young 
& Rubicam, Inc. © 11Apr57; 
KK125219. 


Birds Eye's passport to pleasure 
contest means more traffic for 
your store. Frosted foods. 

(In Supermarket merchandising, 
Feb. 1957, p.139) Appl. author: 
Young & Rubicam, Inc. © 4Feb57; 
KK124124, 


Can't wait to taste it; new golden 
nectar Kool-Aid. (In Life, May 
27, 1957, p.47) Appl. author: 
Eugene F. Gallivan. © 23May57; 
KK126227. 


Free vacations to winners of Birds 
Eye's winter spectacular Passport 
to Pleasure contest. Frosted 
foods. (In Life, Feb. 25, 1957, 
p40) Appl. author: Young & 
Rubicam, Inc. © 21Feb57; 
123716. 


Greetings from Birds Eye, to all our 


good friends of the Cooperative 
Food Distributors of America. 
Frosted foods. (In Cooperative 
merchandiser, Feb. 1957, p.56) 
© 1Feb57; KK125715. 


Kool-Aid komedy. Sheriff. (In 
Chicago Sunday tribune, comics 
feature magazine, May 26, 1957, 
p.9) Appl. author: Eugene E. 
Gallivan. © Perkins Division, 
General Foods Corp. (in notice: 
General Foods Corp.); 26May57; 
KK126225. 


New golden nectar Kool-Aid; cool 
surprise. (In True story, June 
1957, p-149) Appl. author: 
Eugene F. Gallivan. © 7May57; 
KK125679. 


Sing a song of sixpence, sing a 
little ballad; serve the king 
some Jell-O ... (In the Satur- 
ony evening post, Jan. 19, 1957, 
p.45) Appl. author: Young & 
Rubicam, Ine. © 16Jan57; 
KK123344. 


Somebody say Kool-Aid? Makes it 
fun to be thirsty. (In True 
story, July 1957, p.121) Appl. 
author: Eugene F. Gallivan. 
© 7Jun57; KK126226. 


Something new for you on the Kool- 
Aid money tree; new advertising 


power. (In Supermarket news, 
Apr. 22, 1957, p.7) Appl. au- 
thor: G. Park Taylor. © Perkins 


Division, General Foods Corp. ; 
22Apr57; KK125229. 


Something new for you on the Kool- 
Aid money tree; new space-saver 
bin. (In Progressive grocer, 
June 1957, p.23) Appl. author: 
G. Park Taylor. © 1Jun57; 
KK126228. 

Spectacular promotion from Birds 
Eye. Your Passport to Pleasure 
is coming your way in January ... 
Frosted foods. (In Quick frozen 
foods, Dec. 1956, peli2) Appl. 
author: Young & Rubicam, Inc. 
© 10Dec56; KK123717. 

Stir up a pitcher full of fun. 
5¢ Kool-Aid makes two quarts. 

(In The Pittsburgh courier, May 
18, 1957, magazine section, p.7) 
Appl. author: Eugene E. Gallivan. 
© Perkins Division, General Foods 
Corp. (in notice: General Foods 
Corp.); 18May57; KK126229. 

To all frozen food dealers; Birds 
Eye brand frosted foods. Coming 
February 1, another dazzling, 
spectacular ... it's a Passport 
to Pleasure. (In Quick frozen 
foods, Jan. 1957. p.241) Appl. 
author: Young & Rubicam, Inc. 
© 10Jan57; KK123718. 


GENERAL GRAVURE SERVICE CO., subsidi- 
ary of MODERN ENGRAVING & MACHINE 
CO. SEE Modern Engraving & Machine 
Co. 


GENERAL MILLS, INC, © 

Betty Crocker Bisquick; 10 ready-to- 
bake biscuits; home style bis- 
cuits. Net wt. 8 oz. © General 
Mills, Inc. (in notice: Ready=-To- 
Bake Foods, Inc., a subsidiary of 
General Mills, Inc.); 250ct56; 
KK12380. 

Betty Crocker homogenized pie crust 
mix in } sticks; each stick makes 
a single crust. 1 1b. 4 oz. net 
wt.e; 20 oz. (Series no.1) 
© 4Sep56; KK123616. 

Betty Crocker new chocolate coconut 
Macaroon mix; add only water. 
13 oz. net wt. (Series no.2) 
© 1Feb57; KK124113, 


Jan.—June 


Betty Crocker new coconut macaroon 
mix; add only water. 13 oz. net 
wt. (Series no.2) © 1Feb57; 
KK124112. 

Wheaties; breakfast of champions. 
Whole wheat flakes. Free, fats- 
in-food-counter, Net wt. 12 oz. 
(Series 128) © 1Feb57; KK124114. 


GENERAL MILLS, INC. SEE ALSO Ready- 
To-Bake Foods, Inc, 


GENERAL MOTORS CORP. 

Delco double acting shock absorber. 
Engineered ride control. Appl. 
author: K. J. Mants. © Delco 
Products Division, General Motors 
Corp.; 28Dec56; KK124152. 


GENERAL SLICING MACHINE CO., INC. © 
General presents the new model 750 
electric slicing machine; General 
home slicing machines. (In Na- 
tional housewares directory, 1956 
ede, De2bl=265) Appl. author: 
Kaplan Agency, Inc. © 20Apr56; 
KK122h29. 


GEOLOGRAPH CO. © 
Geolograph recorder; installation 
& operation manual; parts list. 
Appl. author: Paul Briscoe 
Nichols. © 22Apr57; KK125710. 


GIBSON REFRIGERATOR CO., division of 
HUPP CORP. SEE Hupp Corp. 


GILBERT PAPER CO, © 
Back from the winter vacation, by 

Bernard D'Andrea} on the American 
business scene; Gilbert quality 
papers, (In Fortune, Feb, 1956, 
Pe233) Appl. author: Frank G, 
Nahser, Inc, © 1Feb56 (in notice: 
1955); KK12259), 


The convention, by James Dwyer; for 
further information, write: Gil- 
bert quality papers. (in Fortune, 
Aug. 1956, p.127) Appl. author: 
Frank C. Nahser, Inc. © lAug56; 
KK123090. 

The first sales call, by Robert 
Meyers; on the American business 
scene; Gilbert quality papers. 
(In Fortune, Apr. 1956, p.89) 
Appl. author: Frank C. Nahser, 
Inc. © lApr56; KK122593. 


Gentlemen, I have their letter here. 
The conference, by Ken Riley. 
© 1lJun56; KK122307. 


Installing the new business machine, 
by Fritz Willis; on the American 
business scene; Gilbert quality 
papers. (In Fortune, Dec. 1956, 
p.217) Appl. author: Frank C. 
Nahser, Inc. © 1Dec56; KK123089. 


On the American business scene. The 
morning mail, by Fritz Willis. 
© 10ct56; KK122308. 


GILLETTE CO, © 

Adorn, invisible hair spray, by 
Toni, Net wt. 7 oz. © Gillette 
Co., Toni Co. Division; hApr57; 
KK12531h. 

All new Bobbi; pin curl permanent, 
with exclusive casual pin curlers. 
Contents: 3 fl. oz. waving lotion; 
55 casual pin curlers; 6 neckline 
curlers; 16 end tissues. NM: 
entirely revised. © Gillette Co., 
Toni Co. Division; 8Aug56; 
KK122957. 


Complexion quiz. Question: How can 
I have a smoother, clearer com- 
plexion? Answer: Use new Deep 
Magic; facial cleansing lotion. 
(In Seventeen, Mar. 1956, p.25) 
NM: "new pictorial matter, re- 
vised copy and layout." © Gil- 
lette Co., Toni Co. Division; 
1Mar56; KK124994, 


1957 


Delightful new cream deodorant; 
Hush, by Toni. Ze fingers never 
touch Hush. (In Parade, May 5, 
1957, pel7) © Gillette Co., 
Toni Co. Division; 5May57; 
KK125317. 

Ever-loving Viv stays married to 
our lips, goes on true-color ... 
Blonde, holding spoon, hugging 

man, holding violets] (In True 
story, July 1956, p.33) © Gil- 
lette Co., Toni Co. Division; 
73u156; KK124998. 

Ever-lovin' Viv stays married to 
our lips, goes on true color... 
Brunette, with bows in hair, 

hugging man, holding cand (In 
True story, Aug. 1956, p.2 ) 

NM: “new pictorial matter." 

© Gillette Co., Toni Co. Division; 
7Ju156; KK124996. 


Father's Day gift specials; just see 
What you get for dad. Super-speed 
Gillette razor plus Gillette Blue 
Blade dispenser ... (In Leather- 
neck, June 1957, p.11) Appl. au- 
thor: Maxon, Inc. © 25May57; 
KK126354. 

The first permanent with homoge- 
nized waving cream; new creamy 
Prom... Amazing stop-motion 
test ... (In This week, Mar. 25, 
1956, p.19) NM: "new pictorial 
matter." © Gillette Co., Toni 
Co. Division; 25Mar56; KK124995. 

The first permanent with homoge- 
nized waving cream; new creamy 
Prom ... Watch her wave behave. 
(In This week, Apr. 15, 1956, 
p.20) NM: "new pictorial mat- 
ter." © Gillette Co., Toni Co. 
Division; 15Apr56; KK124997. 


For a sportsman. [Sports theme] 
© 23Apr57; KK125270. 


For all home permanents, Sofstyle 
curlers, by Toni. Contents: 36 
Sofstyle and 6 midget spin curl- 
ers. © Gillette Co., Toni Co. 
Division; lAug55; KK123059. 


For all home permanents, Sofstyle 
curlers, by Toni; for softer, 
looser waves that last and last. 
Contents: 36 Sofstyle and 6 
midget spin curlers. NM: "new 
photographs & revised pictorial 
matter." © Gillette Co,, Toni 
Co. Division; 14May56; KK123455. 


Grocers, get a profitable slice of 
the $350,000,000 Father's Day 
market. Foamy shaving cream; 
Blue Blades. (In Chain store age, 
grocery ed., May 1957, p.168-169) 
Appl. author: Maxon, Inc, 
© 2May57; KK125010, 

Look what's cooking; Gillette's 
baker's dozen deal. You get one 
Gillette super-speed razor free 

... (In Retail tobacconist, Jan. 
1, 1957, p.11) Appl. author: 
Maxon, Inc. © lJan57; KK123726. 


Look what's cooking; 3 Gillette 
money-makers, Target blade mer- 
chandiser; baker's dozen; no. 
1397 blade merchandiser. (In 
Chain store age, grocery ed., 
Jan. 1957, p.29) Appl. author: 
Maxon, Inc. 
1957); KK124307. 

Merry Christmas; 100 Blue Blades in 
dispensers. Christmas & winter 
sports themes. ® 13Jun56; 
KK122066, 


New Bobbi pin curl permanent refill; 
a new way to softly feminine 
casual waves. Contents: 3 fl. oz. 
waving lotion; 16 end tissues. 

NM: "revised copy & layout." 
© Gillette Co., Toni Co. Division; 
8Feb57; KK123659. 


© 40Dec56 (in notice: 


CURRENT REGISTRATIONS 


New, deep rinsing White Rain sham- 
poo, by Toni, rinses off twice as 
clean. 31/2 f1.0z. NM: re- 
vised copy changes & additions. 
© Gillette Co., Toni Co. Division; 
17Jan57; KK123658. 

New Hush, by Toni; the only cream 
deodorant your fingers never 
touch. © Gillette Co., Toni Co. 
Division; 2Jan57; KK122527. 


New Hush, cream deodorant and anti- 
perspirant, by Toni. 73. © Gil- 
lette Coe, Toni Co. Division; 
23Mar57; KK125316. 


New Toni double-easy applicator for 
permanent waving. © Gillette 
Co., Toni Co. Division; 8May57; 
KK125315. 

New-way super Toni, home permanent; 
special offer; double-easy appli- 
cator. © Gillette Co., Toni Co. 
Division; 26Apr57; KK125051. 


Only Bobbi has special casual pin- 
curlers. Heroine, Spindrift, 
First Love. (In Redbook, Mar. 
1957, p.11) © Gillette Co., 
Toni Co. Division; 28Feb57; 
KK123650. 

Only Bobbi has special casual pin- 
curlers. Honeycomb hairdo [and 
others] (In Mademoiselle, Apr. 
1957, p.69) NM: revised copy & 
layouts; additional pictorial 
matter. © Gillette Co., Toni Co. 
Division; 29Mar57; KK125313. 

Pee Wee Reese shows you how to push 
bunt, and how to get slick long- 

lasting shaves with supreme com- 
fort. Super-speed razors. (In 
Leatherneck, Dec. 1956, p.13) 
Appl. author: Maxon, Inc. 
© 25Nov56; KK123725. 

To a sportsman; 100 Blue Blades in 
dispensers. Sports theme; Fa- 
ther's Day. © 2hApr56; 
K1.22065. 


Twirl hair spray, by Toni; hair 
control without lacquer. Net 
wt. 41/2 oz. © Gillette Co., 
Toni Co. Division; 29Mar57; 
KK125050, 


What clean, refreshing shaves you 
get with a Gillette super-speed 
razor matched to your face and 
beard; light, regular, heavy. 
[Endorsed by] Casey Stengel. 

(In World's Series records, 1957, 
p. 288-289) Appl. author: Maxon, 
Inc. © 1Feb57; KK123727. 


GINGOLD, LOUIS L. & ABE A. GREEN t.a. 
RESULTS UNLIMITED. SEE Results Un- 
limited. 


GITSWARE CORP. © 
New 2 1f2 quart Gitsware easy-pour 
pitcher; no.A-1750. Appl. au- 
thor: Lloyd Wilbur Byrnes. 
© 15Jan57; KK123866, 


GIVEN (H. W.) CO. © 

Made with fresh, not powdered, milk. 
Table King, America's finest mar- 
garine, In The Register, New 
Haven, Conn., Apr. 15, 1957, p.4) 
Appl. author: Elizabeth M. Zindel. 
© 15Apr57; KK124863. 

Within the next few days, this beau- 
tiful Swedish style crystal Lucia 
pattern server will be delivered 

» Table King, America's finest 
margarine. (In The Register, New 
Haven, Conn,, Apr. 8, 1957, p.11) 
Appl. author: Elizabeth M, Zindel,. 
© YApr57; KK124862. 


GLADDING, MCBEAN & CO, © 
Franciscan Ware, a tradition in the 
finest homes, Appl. author? 
Lowis K. Woodward. © 2JanS7; 
KK 122376, 


37 


GLASCOCK BROS. MANUFACTURING CO. © 

Double or triple your profits with 
1-2-3 pre-mix drinks from new 
Glasco remote counter dispensers. 
Appl. author: Applegate Adver- 
tising Agency, Inc. © 20Dec56; 
KK122320. 

Doubled drinks, doubled profits with 
this new Glasco pre-mix vendor. 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 11Jan57; 
KK122926. 

Refresh your profits with Glasco 
automatic pre-mix vendors. 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 1Feb57; 
KK123238. 

Watch your profits soar with 1, 2, 
3 pre-mix drinks from new Glasco 
electric counter dispensers. 
Appl. author: Applerate Advertis- 
ing Agency, Inc. © 1:Dec56; 
10122929. 

Your pre-mix profits multiply with 
Glasco carry pack portable dis- 
penser. Appl. author: Applerate 
Advertising Arency, Inc. 

2 10Dec56; KK121972, 


GLASER BROS. © 
All over the West; growing with 
greater Santa Clara County. Call 
--- for all your cigar, tobacco, 
candy and sundry requirements. 
© 300ct56; KK125281. 


GLASS, ROBERT KELLY. © 
The Bargain magazine; published 
every month, © on cover only; 
10May57; KK126128. 
Bargains and closeouts magazine. 
© on cover only; 15Feb57; 
KK124901. 


GLEASON CORP. © 
New, Gleason wheel deal. Narrow 
hub wheels give you maximum turn- 


over and profits. (Catalog 
supplement no. 454) Appl. author: 
John A. Pescheck. © 15Mar57; 


KK123747. 
Slow speed wheels, featuring narrow 
hub construction ... (Catalog 


no.452) Appl. author: John A. 
Pescheck. © 15Mar57; KK123748. 
GLEASON CORP. SEE ALSO Gleason Steel 

Corp. 


GLEASON STEEL CORP. 


Gleason dealer news. Narrow hub 


width ed. Appl. author: John A. 
Pescheck. © Gleason Steel Corp., 
Gleason Corp. Division; 10Mar57; 
KK123691. 

New, Milwaukee hand truck replace- 
ment wheels specifically designed 
for use on hand trucks used in 
vehicle delivery. (Form no.)j51) 
Appl. author: John A. Pescheck,. 

) Milwaukee Truck Co., division 
of Gleason Steel Corp.; 6Dec56; 
KK1228),7. 
GLEASON STEEL CORP. SEE ALSO Gleason 
Corp. 

GLENMORE DISTILLERIES CO, © 

Col. Thompson always steers the 


same course; Old Kentucky Tavern. 
(Man steering boat) (In San 
Antonio light, Nov. 29, 1956, 
pe3l) Appl. author: Jonn D. 
O'Connell. > 29Nov56; KK 
Colonel Thompson likes to take hia 
time; Old Kentucky Tavern. [Man 
in jeep on airfield) (In Life, 


2038. 


Jan. 21, 1957, p.90) Appl. au 
thor: John D, O'Conneli. 
2lJan57; KK1I22909. 

Colonel Thompson likes to take hia 
time; Old Kentucky Tavern. [Man 
with foot on back of Jeep; air 
field) (In Time, Jan. 21, 1957, 

.26) Appl. author: John D, 


O'Connell. 2iJan57; KKI2297O., 


38 COMMERCIAL PRINTS AND LABELS 


GLENMORE DISTILLERIES CO. © Cont'd. 


King-size Texas Fifth; a full half/ 
allon of very fine bourbon. 
(in The Dallas morning news, Feb. 
2 1957, pt.l, p.19) Appl. au- 
thor: John D. O'Connell. 
© 8Feb57; KK123244. 


GLIDDEN co. © 

Coconut candy cane cake; new Durkee 
idea. (In Ladies’ home journal, 
Dec. 1956, p.84) Appl. author: 
Meldrum & Fewsmith, Inc. © Glid- 
den Co., Durkee Famous Foods Di- 
vision; 26Nov56; KK125116. 

For men only; king-size cook-out 
set; new flavor ideas for back- 
yard banquets. Durkee's season- 
ing salts [and others] (In 
Better homes & gardens, July 1956, 
p.89) Appl. author: Meldrum & 
Fewsmith, Inc. © Glidden Co., 
Durkee Famous Foods Division; 
18Jun56; KK125753. 

How 2 special paints give your home 
extra colorful protection at no 
more cost; Spred Glide-On; Imperi- 
al. (In Sunset, May 1956, p.267) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 25Apr56; KK125714. 


It's easy to get spring-bright 
colors into your home now with 
Spred Satin ... wall paint. (In 
The Saturday evening post, Jan. 
26, 1957, p.2 of cover) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 22Jan57; KK126195. 

Make this year's paint tomorrow's 
Pecee sence Imperial, Glid-Tone 
and others] (In The Saturday 

evening post, May 11, 1957, 
p.140) Appl. author: Meldrum & 
Fewsmith, Ine. © 7May57; 
KK126194. 

Now, a wonder enamel ... Spred 
Lustre, in colors matching famous 
Spred Satin, the latex wonder wall 
paint. (In The Saturday evening 
post, Mar. 2, 1957, p.8-9) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 26Feb57; KK126414. 

Now a wonder enamel so smooth and 
easy to apply ... new Spred 
Lustre. (In Better homes & gar- 
dens, Mar. 1957, p.190) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 21Feb57; KK126196. 

Now, color harmony guaranteed with 
Spred Satin ... wall paint, and 
new Spred Lustre, all-purpose 
enamel. (In The Saturday evening 
post, Apr. 6, 1957, p.143) ppl. 
author: Meldrum & Fewsmith, Inc. 
© 2Apr57; KK126415. 


Save $1.25 on Lazy Susan spice 
holder; the spice you want is 
always in front with Durkee's 
Spicemaster. (In Better homes & 
gardens, May 1957, p.129) Appl. 
author: Meldrum & Fewsmith, Inc. 
© Glidden Co., Durkee Famous Foods 
Division; 18Apr57; KK126171. 

Smooth and creamy; made with fresh 
whole eggs; Durkee's fresh egg 
mayonnaise. (In Sunset magazine, 
May 1956, p.248) Appl. author: 
Meldrum & Fewsmith, Ince. © Dur- 
kee Famous Foods, division of The 
Glidden Co.; 25Apr56; KK124979. 

So smooth, so delicious; tempting 
goodness for outdoor meals. Dur- 
kee's homogenized margarine. (In 
Life, Aug. 20, 1956, p.5\) Appl. 
author: Meldrum & Fewsmith, Inc. 
© Durkee Famous Foods Division, 
Glidden Co.; 20Aug56; KkK1l24712. 

They're ready for you; gorgeous new 
array of Spred Satin colors. [En- 
dorsed by] Arlene Francis. (in 
American home, Mar. 1955) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 17Feb55; kkK122798. 


GLUECK, CHARLES H. d.b.a. CHARLES 
VENDING CORP. SEE Charles Vending 
Corp. 

GOETTL BROS. METAL PRODUCTS, INC. © 
Aspen glass. Appl. author: 
William H. Goettl. © 28Mar57; 
KK124341, 


GOLD BOND STAMP CO. © 
Suddenly it's yours, something 

you've always wanted; yours with 
your Gold Bond stamps. (In The 
Minneapolis star, Mar. 29, 1957, 
p. 32B) Appl. authors: Bruce B. 
Brewer & Co. & W. M. Bryugelson. 
© 29Mar57; KK125390. 


GOLDBERG, SAM. © 
Sam's world famous cheesecake. 11 
oz. net. © 9Mar56; KK122788. 


GOLDEEN'S, INC. © 
No worries .. Goldeen's custom- 
made draperies. (In San Jose 
EROP ing news, Feb. 14, 1957, 
p.l y Appl. author: Mary Chaney 
Hoffman. © 14Feb57; KK123177. 


Not just 45 yards ... All the car- 
pet you need for living room, 
dining room and hall, wall-to- 
wall. (In San Jose mercury=news, 
May 12, 1957, pe26) Appl. au- 
thor: Mary Chaney Hoffman. 
© 12May57; KK125)52. 


Take your pick of 6 complete groups 
for your outdoor living room. 
Free, a $12.95 gift. (In San Jose 
mercury-news, Mar. 31, 1957, 
p.28) Appl. author: Mary Chaney 
Hoffman. © 31Mar57; KK124647. 


GOMMELS, BILL. © 
Like surprises? 2 surprises, genu- 
ine 23K gold, for you & yours 
only 35¢. (In Bremen derrick, 
Bremen, Ohio) © 27Dec56$ 
KK122052. 


GOODRICH (B. F.) CO. © 
A wonder-working Koroseal floor 
saves half your cleaning time. 
(In New homes guide, 37th annual 
ed., Nov. 1, 1956, p.223) Appi. 
author: McCann Erickson, Inc. 
© 1Nov56; KK121922, 


GOPHER GAME CO. 

The game of Jinx; ideal for children 
ages 3 to 10; 1000 spills and 
thrills. © Harold C. Manley 
d.b.a. Gopher Game Co.; 1Mar57; 
KK124473. 


GORHAM CO. © 

How can a wife help further her hus- 
band's career? Sterling. (In 
Mademoiselle, Nov. 1956, pe35) 
Appl. author: Donahue & Coe, Inc. 
© 1Nov56; KK122385. 

More important than catching the 
bride's bouquet; sterling. (In 
Mademoiselle, Sept. 1956, p.20) 
Appl. author: Donahue & Coe, Inc. 
© 1Sep56; KK122387. 

The silver that arrived before they 
did. (In Charm, Apr. 1956, p.108) 
Appl. author: Donahue & Coe, Inc. 
© lApr56; KK122797. 

So many things to select for a 
wedding. First, of course, is 
the husband. (In McCall's, May 
1956, p15) Appl. author: Dona- 
hue & Coe, Inc. © 1May56; 
KK122050. 

Some things a mother can't tell her 
daughter. Lily of the Valley, 
Camellia {and others] Sterling. 
© 1lApr56; KK12706. 

This a girl has to do alone; ster- 
ling. (In American girl, Sept. 
1966, pel2) Appl. author: Dona- 
hue & Coe, Inc. © 1Sep56; 
Ki122368,. 


Jan.—June 


Two decisions young marrieds should 
make. (In Glamour, May 1956, 
p.61) Appl. author: Donahue & 
Coes Inc. © 1May56; KK121953. 

When does a girl grow up? Sterling. 
(In American girl, Oct. 1956, 
pel0) Appl. author: Donahue & 
Coe, Ince © 10ct56; KK122386. 


GOUGH, SMOOT W. d.b.a. C & S SALES CO. 
SEE C & S Sales Co. 


GOULD-NATIONAL BATTERIES, INC. © 


Charge control unit; type VSRT. 
© 30Mar57; KK125158. 

Dreadnaught type element in trans- 
parent plastic container; type 
AT-56. © 30May56; KK125155. 

Dreadnaught type element in trans- 
parent plastic container; type 
BT-76. © 30May56; KK125156. 

Instructions for 32 cell battery 
type KDZ-17 E, as installed in 
the Budd Co. rail diesel car. 
© 30Apr56; KK125141. 

Kathanode, car lighting and air 
conditioning batteries. 
© 30Jan57; KK125143. 

Kathanode, diesel locomotive start- 
ing batteries, © 30Jan57; 
KK126072. 

Kathanode in plastic jars; types 
DKR, EKR, FKR. © 350Apr57; 
KK126071. 


Kathanode struc-steel racks; double 
row, double tier rack specifica- 
tions. © 30Apr57; KK125483. 

Kathanode struc-steel racks; single 
row, double tier rack specifica- 
tions. © Z0Apr57; KK125147. 

Kathanode struc-steel racks; three 
step rack specifications. 
© 30Apr57; KK125484, 

Kathanode struc-steel racks; two 
step, overhang type, specifica- 
tions. © 30Apr57; KK125148. 


Kathanode struc-steel racks; two 
step rack specifications. 
© 350Apr57; KK125149. 

Lead antimony stationary cells in 
plastic containers; type EWT. 
© 30Jan£7 (in notice: 1956); 
KK125142. 

Plante in plastic jars; types DPR, 
EPR, FPR. © BOApr57; KK126070. 

Plante struc-steel racks; double 
row, double tier rack specifica- 
tions. © 30Apr57; KK125150. 

Plante struc-steel racks; single 
Tow, double tier rack specifica- 
tions. © 30Apr57; KK125151. 

Plante struc-steel racks; three 
step rack specifications. 
© 30Apr57; KK125152. 

Plante struc-steel racks; two step, 
overhang type, specifications. 
© 30Apr57; KK125153. 

yon struc-steel racks; two step 
rack specifications. © 30Apr57; 
KK125154, ihe 

Play safe, buy the battery that 
gives you extra runs every year; 
industrial truck battery. Appl. 
author: Hutchins Advertising Co., 
Inc. © 28Feb57; KK12322. 

Play safe, buy the battery that 
gives you extra runs every year; 
Kathanode batteries for air con- 
ditioning and car lighting. 

Appl. author: Hutchins Advertis- 
ing Co., Ine. © 28Feb57; 
KK123418. 

Play safe, buy the battery that 
gives you extra runs every year; 
Kathanode batteries for diesel 
starting. Appl. author: Hutchins 
Advertising Co., Inc. © 28Feb57; 
KK123419. 

Play safe, buy the battery that 
gives you extra runs every year; 
Plante, the aristocrat of station- 


1957 


ary batteries. Appl. author: 
Hutchins Advertising Co., Ine. 
© 28Feb57; KK123421. 

Play safe, buy the battery that 
gives you extra runs every year; 
shuttle car and locomotive bat- 
teries. Appl. author: Hutchins 
Advertising Co., Inc. © 28Feb57; 
KK123420. 


So you're going to buy an industrial 
battery. © 30Jan57; KK126069. 

Stop, no need to be up-in-the-air 
about batteries; industrial truck 
battery. (In Factory maintenance 
& manegement, Jan. 1957) Appl. 
author: Hutchins Advertising Co., 
Inc. © 28Dec56 (in notice: 1957); 
KK122853. 

Stop, no need to be up-in-the-air 
about batteries; Kathanode bat- 
teries for air conditioning and 
car lighting. (In Railway ace, 
Jan. 7, 1957) Appl. author: 
Hutchins Advertising Co., Inc. 
© 28Dec56 (in notice: 1957)3 
KK122851. 

Stop, no need to be up-in-the-air 
about batteries; Kathanode bat- 
teries for diesel starting. (In 
Wodern railroads, Jan. 1957) 

Appl. author: Hutchins Advertising 
Co., Inc. © 28Dec56 (in notice: 
1957); kik122852. 

Stop, no need to be up-in-the-air 
about batteries; Plante, the 
aristocrat of stationary batter- 
ies. (Im Telephony, Jan. 5, 1957) 
Appl. author: Hutchins Advertising 
Co., Inc. © 28Dec56 (in notice: 
1957); kK122850. 

Stop, no need to be up-in-the-air 
about batteries; shuttle car and 
locomotive batteries. (In En- 
gineering & mining journal, Jan. 
1957) Appl. author: Hutchins 
Advertising Co., Inc. © 2bLecbo 
(in notice: 1957); kKK12285),. 

Storage battery and charging equip- 
ment rental agreement for ... 
Lewis-Shepard Electric Industrial 
Trucks with 60 uniform monthly 
payments. © 30Mar57; KK125157. 

Super Dreadnaught industrial truck 
battery. © 30Dec56; KK126068. 


Thirty and super Dreadnaught bat- 
teries for Lift Trucks, Inc.; 
hydrolectric industrial trucks. 
Straddle stacker, model KHL. 
© ZONov56; KK125144., 

Thirty and super Dreadnaught bat- 
teries for Revolvator Go-Getter 
electric industrial trucks. 
© 30Aug56; KK125145. 


Thirty and guper Dreadnaught bat- 
teries for Towmotor electric 
industrial trucks; model W. 
© 30Aug56; KK125146. 

This is the Gould exclusive glass 
tape, the insulation that adds 
months to battery service; Thirty. 
© WDec56; KK125159. 


This is the Gould glass retainer; 
Super Dreadnaught industrial 
batteries. © 30Dec56; KK125160. 

Why worry about batteries, specify 
Gould and relax; industrial truck 
battery. Appl. author: Hutchins 
Advertising Co., Inc. © 31May57; 
KK126094 . 

Why worry about batteries, specify 
Gould and relax; Kathanode bat- 
teries for air conditioning and 
car lighting. Appl. author: 
Hutchins Advertising Co., Inc. 
© 31May57; KK126093, 


Why worry about batteries, specify 
Gould and relax; Kathanode bat- 
bateries for diesel starting. 
Appl. author: Hutchins Advertising 
Co., Inc. © 431May57; KK126095. 


CURRENT REGISTRATIONS 


Why worry about batteries, specify 
Gould and relax; Plante, the 
aristocrat of stationary bat- 


teries. Appl. author: Hutchins 
Advertising Co., Inc. © 31lMay57; 
KK126096. 


You get hidden horsepower from 
Gould batteries; industrial truck 
battery. Appl. author: Hutchins 
Advertising Co., Inc. © 25Jan57; 
KK12328. 

You get hidden horsepower from 
Gould batteries; Kathanode bat- 
teries for air conditioning and 
ear lighting. Appl. author: 
Hutchins Advertising Co., Inc. 
© 253an57; KK123246. 


You get hidden horsepower from 
Gould batteries; Kathanode bat- 
teries for diesel starting. 

Appl. author: Hutchins Advertising 
Co., Inc. © 25Jan57; KK123249. 

You get hidden horsepower from 
Gould batteries; Plante, the 
aristocrat of stationary batter- 
ies. Appl. author: Hutchins 
Advertising Co., Inc. © 25Jan573; 
KK123247. 

You'll go head over heels for 
Gould extra benefits. Industrial 
truck battery. Appl. author: 
Hutchins Advertising Co., Inc. 
© 25Mar57; KK124727. 

You'li go head over heels for 
Gould extra benefits. Kathanode 
batteries for air conditioning 
and car lighting. Appl. author: 
Hutchins Advertising Co., Ince. 
© 25Mar57; KK124726. 

You'll go head over heels for 
Gould extra benefits. Kathanode 
batteries for diesel starting. 
Appl. author: Hutchins Advertising 
Co., Inc. © 25Mar57; KK124728. 

You'll go head over heels for 
Gould extra benefits. Plante, 
the aristocrat of stationary bat- 
teries. Appl. author: Hutchins 
Advertising Co., Inc. © 25Mar57; 
KK124729. 


GRAFEL MANUFACTURING CO. 

Pla-Like puzzle blocks; the block 
for the education, entertainment 
and therapy of children, 
© Grace Carolyn Lewis d.b.a. 
Grafel Manufacturing Co.; 3Jan57; 
KK125870. 


GRAHAM MACHINE TOOL CO. © 
Barrett high speed gap lathe, with 
pre-selector speed control. 
© 11Feb57; KK125526. 


GRANAT. 

The first and still the finest of 
locking rings; Wed-Lok, now in 
The Saturday evening post. (In 
The Jewelers' circular-keystone, 
Mar. 1957, p.73) © Granat Manu- 
facturing Co. d.b.a. Granat; 
1Mar57; KK124925. 

Luck and love ... featuring Wed- 
Lok's Lily of the Valley wedding 
and engagement rings. Wed-Lok, 
the rings that lock with a click. 
© Granat Bros. d.b.a. Granat; 
13Mar57; KK124373. 


Which is the happier bride? Now 
profit from your Wed-Lok campaign 
in the Post. Her diamond rings 
lock together ... © Granat 
Manufacturing Co. d.b.a. Granat; 
21Feb57; KK1241%0, 

Which is the happier bride? She 
wears lock-together Wed-Lok 
rings. (In The Saturday evening 
post, Mar. 9, 1957, p.62) 
© Granat Manufacturing Co. d.b.a. 
Granat; 9Mar57; KK123804, 

Which is the happier bride? The 
happier bride wears Wed-Lok, lock- 
ing diamond rings. (In San Fran- 


39 


cisco examiner, Mar. 16, 1957, 

section 1, pel) © Granat Bros. 

d.bea. Granat; 18Mar57; «K12h2h6. 
Which is the happier bride? The 

happier bride wears Wed-Lok 

rings; they lock together ... 

(In San Francisco examiner, Mar. 

10, 1957, section 1, p.3) 

© Granat Bros. d.b.a. Granat; 

10Mar57; KK123890. 


GRANAT MANUFACTURING CO. d.b.a. GRANAT. 
SEE Granat. 


GRAND AWARD RECORD CORP. © 

Leonard Smith plays the cornet. 
(Award artist series, AAS-701) 
© 27Dec56; KK122180. 

Robert McGinnis plays the clarinet. 
(Award artist series, AAS-702) 
© 27Dec56; KK122179. 

Sigurd Rascher plays the saxophone. 

Award artist series, AAS-703) 
© 27Dec56; KK122181. 

World's greatest music: Bridey 
O'Toole and her Singin' Lads. 
World's greatest art: Bird ina 
gilded cage, by Tracy Sugarman. 
G. A. 33-345. © 16Apr57; 
KK124620. 

World's greatest music: Calypso. 
World's greatest art: Calypso 
drums, by Don Miller. 

G. A. 33-357. © 22May57; 
KK125584. 

World's greatest music: Eugene 
Conley [&] Winifred Heidt. 
Sentimental serenade. World's 
greatest art: Venus and Adonis, 
by Rubens. G. A. 33-305. 
© 22May57; KK125585. 

World's greatest music: Jazz; 
Dixieland style, Chicago style. 
World's greatest art: Jazz, by 
Tracy Sugarman. G. A. 33-313. 
© 22May57; KK125583. 


World's greatest music: Joe Venuti 
and his fiddle on fire. World's 
greatest art: Through the ages, 
by Tracy Sugarman. G. A. 33-351. 
© 16Apr57; KK124621. 

World's greatest music: The Ink 
Spots' greatest, v.2. World's 
greatest art: Variation on spots, 
by Don Miller. G. A. 33-354. 
© 16Apr57; KK124622. 

World's greatest music: The Roaring 
20's, v.3. World's greatest art: 
23 Skidoo, by Emerson Barron. 

G. A. 33-353. © 16Apr57; 
KK124619. 


GRAND DUCHESS STEAKS, INC. © 

4 sandwich beef steaks; flaked, 
shaped. Net wt. 7 1/2 ozs. 
© 19Dec55; KK123764. 

Grand Duchess 4 beef steaks; flaked, 
Shaped. Net wt. 11 ozs. 
© 20Dec56 (in notice: 1955); 
KK124245. 

3 breaded beef steaks; flaked, 
shaped. Net wt. 7 1/2 ozs. 
© 21Dec55; KK123762. 

3 breaded flaked veal shaped steaks. 
Net wt. 7 1/2 ozs. © 21Dec55; 
KK123761. 

3 breaded pork steaks; flaked, 
shaped. Net wt. 7 1/2 ozs. 
© 21Dec55; KK1235703. 


GRANT (W, T.) CO, © 
Busy beaver childrens' shoes, 
B-402-B; B-402-AB. Appl. author: 


Hoague-Sprague Corp. © l0Jun57; 
KK126515, 
GRAY CO., INC. © 

Olle go direct-from-drum to mixing 
kettle at Johnaon'a Wax. Faat- 
Flo. Graco alr-powered direct- 
from-drum pumpa. (In Business 
week, July 30, 1955, p.92) 


© 30Ju155; KRi2392). 


40 COMMERCIAL PRINTS AND LABELS 


GRAY CO., INC. © Cont'd, 

Shop oils always on tap at General 
Electric. Fast-Flo. Graco air- 
powered direct-from-drum pumps. 
(In Labor, Apr. 28, 1956, p.163) 
© 28Apr56; KK123919. 

You can't pour it, but you can pump 
it. Graco Powerflo; air-powered 
direct-from-drum pumps. (In Re- 
gions, July 1}, 1956, p.85) 
© 14Ju156; KK123920. 


GREAT NATIONAL LIFE INSURANCE CO. © 
The standard of living in your 
randy. a0 © 19Apr57; 
KK125496. 


GREATER PATERSON (N. J.) CHAMBER OF 

COMMERCE, 

Downtown Paterson, as seen by George 
Wolfe. Look for this certified 
seal ... during Hi Neighbor Month. 
(In Paterson evening news, May 15, 
1957, p.22) © Commercial Devel- 
pea hea of the Greater Pater- 
son er of Commercey; 1 ; 
Snes 3 15May57; 


GREEN, ABE A. & LOUIS L. GINGOLD t.a. 
RESULTS UNLIMITED. SEE Results Un- 
limited. 


GREEN GIANT CO. © 

Delicate brand very young, sweet 
mint-flavored peas. Contents 1 
ibeed ozs NM: Green Giant 
figure Upon fleur-de-lis pattern; 
rev. color & wording. © 23Jan57; 
KK125395, 2 gat 

Fresh country flavor, at a sweet 
country saving; Kounty Kist sweet 
peas. (In Good housekeeping, Oct. 
1956, p.219) Appl. author: Leo 
Burnett Co., Inc. © 20Sep56; 
KK123203. 

Lovin' touch for any meal, the Green 
Giant flavor; Green Giant peas. 
(In Life, Aug. 27, 1956, p.54) 
Appl. author: Leo Burnett Co., 
Inc. © 23Aug56; KK123207. 

Lovin' touch for any meal, the Green 
Giant flavor; Green Giant peas. 
Country girl doll. (In Life, 
Nov. 12, 1956, p.158-159) Appl. 
author: Leo Burnett Co., Inc. 
© 8Nov56; KK123206. 

Fresh country flavor, at a sweet 
country saving; Kounty Kist whole 
kernel vacuum packed corn. (in 
Good housekeeping, Nov. 1956, 
p.187) Appl. author: Leo Burnett 
Co., Inc. © 220c¢50; KK123197. 

Niblets corn, now quick-cooked. 

Our Mr. 5x5 can... (In Life, 
Oct. 1, 1956, p.118) Appl. au- 
thor: Leo Burnett Co., Inc. 

© 27Sep56; KK123204,. 

Niblets Mexicorn; corn with sweet 
peppers now quick-cooked. (In 
Life, Dec. 3, 1956, p.4 of cover) 
Appl. author: Leo Burnett Co., 
Inc. © 30Nov56; KK123199. 

Now comes to you quick cooked; Nib- 
lets, fresh corn vacuum packed. 
(In Life, Oct. 22, 1956, p.169) 
Appl. author: Leo Burnett Co., 
Inc. © 180ct56; KK123195. 

One date and you'll go steady with 
the Green Giant flavor; Green 
Giant peas. (In Life, Dec. 17, 
1956, p.114) Appl. author: Leo 
Burnett Co., Inc. © 13Dec56; 
KK123201. 

Quick-cooked corn is here; Niblets, 
fresh corn vacuum packed. (In 
Life, Sept. 17, 1956, p.150) 
Appl. author: Leo Burnett Co., 
Inc. © 13Sep56; KK123208. 

Quick cooked; Niblets, fresh corn 
vacuum packed. (In Life, Nov. 19, 
1956, pelt of cover) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 15Nov56; KK123196. 


Quick-cooking: new milestone in 
food canning. Niblets, fresh 
corn vacuum packed. (In Reader's 
digest, Sept. 1956, p.11) Appl. 
author: Leo Burnett Co., Inc. 
© 25Aug56; KK123200. 

Special opportunity; Giant new crop 
values. Green Giant sweet peas, 
Niblets [and others] (In Min- 
neapolis morning tribune, Oct. 12, 
1956, p.24) Appl. author: Leo 
Burnett Co., Ine. © 120ct56; 
KK123198. 

Sweet moment, when you discover the 
Green Giant flavor; Green Giant 
peas. (In Life, Oct. 8, 1956, 
p.2 of cover) Appl. author: Leo 
Burnett Co., Inc. © 40ct56; 
KK123205. 

They harvest peas by moonlight. 

(In Reader's digest, Oct. 1956, 


p-178) Appl. author: Leo Bur- 
nett Co., Ine. © 25Sep56; 
KK123202. 


GRIFFIN, BERNICE MAE d.b.a. QUILT- 
ERINES. SEE Quilterines. 


GROLIER SOCIETY, INC. © 

Building blocks of success; Rich- 
ards Topical Encyclopedia. (in 
Living for young homemakers, Dec. 
1956, pe7) Appl. author: Doyle 
Dane Bernbach, Inc. © 20Nov56; 
KK122195. 

A child reads the books that talk 
his language. The Book of Know- 
ledge, the children's encyclo- 
pedia. (In Parent's magazine, 
Mar. 1957, p-7) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Feb57; KK123827. 

Is there a way to get him started 
right? The Book of Knowledge, 
the children's encyciopedia. (In 
Parents! magazine, Avr. 1957, »w.5) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 25Mar57; KK124498, 

The man who heard animals talk; 
Richards Topical Encyclopedia. 
(In Parents! magazine, Nov. 1, 
1956, pel5) Appl. author: Doyle 
Dane Bernbach, Ince © 250ct56; 
KK122335. 

The 1957 Book of Knowledge annual 
up-dates your set to this year. 
© 3Jan57; KK12269h. 

The 1957 Encyclopedia Year Book 
makes your encyclopedia an active 
living library. © 18Feb57; 
KK123410. 

GUILD AGENCY. © 

Red Sox home games, 1957. 
Co-operative Bank. 
C. Howard Guild. 
KK126285. 

GUNLOCKE (W. H.) CHAIR CO. © 

Scotch Mill means leather luxury; 
you can feel the difference in 
Gunlocke chairs. Appl. author: 
Rogers & Porter. © 23Jan57; 
KK123521. 

GUTH (EDWIN F.) CO. © 

'Apiotov; the most ... for the Guth 
Brascolite line of incandescent 
lighting fixtures. Appl. author: 
Fred E. Guth. © 16May57; 


KK126371. 
H 


HABITANT FENCE CO. 

Habitant fence to enhance the pleas- 
ure of outdoor living. Appl. 
author: Wesley Aves Advertising 
Co. © Habitant Fence Co. (in 
notice: Habitant Fence, Inc.); 
6Jun57; KK126165. 

HAFFENREFFER & CO., INC. © 

Enjoy its man-size flavor; you get 

it in Pickwick ale, meant for men 


Merchants 
Appl. author: 
© 9Apr57; 


who work hard, play hard. [En- 
dorsed by] Tony DeMarco. (in 
Quincy patriot ledger, Jan. 9, 
1957, p-12) NM: additional 
text, rearrangement. © QJan57; 
KK123752. 

Its man-size flavor is meant for 
men ... Pickwick ale. (in Boston 
daily record, Apr. 29, 1957, 
p.56-57) NM: pictorial matter, 
rearrangement & additional text. 
© 29Apr57; KK125691. 

Meant for men who work hard, play 
hard; enjoy its man-size flavor, 
in cans and on draught, too. 
Pickwick ale. [Endorsed by] Tony 
DeMarco. (In Boston daily record, 
Jan. 7, 1957, p.48-49) 
© 7Jan57; KK123751. 

HAFSTAD, LAWRENCE R. 

Should your child be an atomic 
scientist? SEE New York Life In- 
surance Co. 

HAGAN (I. N.) ICE CREAM CO. © 

Ice cream. One pint liquid. 
624H-3. Appl. author: Marathon 
Corp. © 28Nov55; KK126136. 

HALFERTY (G. P.) & CO. © 

Pioneer brand fancy red sockeye 
salmon; a seafood delicacy. 
Contents 7 3/4 oz. © 25Feb57; 
KK123448. 

HALL (ROBERT) CLOTHES, INC. © 
Robert Hall brings down the cost of 

dressing up for Easter. Jane 
Hunter spring coat originals ... 
[and others] (In Life, Apr. l, 
1957, pell-15) © 27Mar57; 
KK12719. 

HALO WEATHERVANE CO. © 

Put a halo over your home ... with 
a new religious weathervane. 

(In Catholic chronicle, May 24, 


1957, p.2) Appl. author: Frank 
H. McCartney. © 24May57; 
KK125910. 


HAMILTON MANUFACTURING CO. 

So richly styled ... you'd never 
guess how little it costs; Hamil- 
ton Suburban automatic home laun- 
dry. (In Ladies' home journal, 
Mar. 1957, p.125) Appl. author: 
Robert V. O'Brien, Jr. © Hamil- 
ton Manufacturing Co. debeae 
Hamilton; 25Feb57; KK125188. 

HAMILTON MANUFACTURING CORP. © 

We're planting 17 million sales 
seeds in this Cosco April-May 
step stool promotion. 
© 21Feb57; KK123469. 

HAMM (THEO.) BREWING CO. © 

Beer, from the land of sky blue 
waters. Contents 12 fl. ounces. 
© 26Nov56; KK124306. 

HAMMOND ORGAN CO. © 
Expect a small miracle, when you 


play a Hammond organ. (In Ebony, 
Feb. 1957, p.29) Appl. author: 
Young & Rubicam, Ine. © 2Jan57; 


KK123720. 

Few products in American business 
offer dealers price structure as 
firm as the Hammond organ. (In 
Piano trade magazine, May 1957, 


cover) Appl. author: Young & 
Rubicam, Ine. © 1May57; 
KK126223, 


Few products in American business 
offer dealers price structure ... 
as the Hammond organ. (In Piano 
trade magazine, Mar. 1957, cover) 
Appl. author: Young & Rubicam, 
Inc. © 1Mar57; KK124805. 

Hammond organ goes to school. 

(In Musart, Jan. 1957, p.1) 
Appl. author: Young & Rubicam, 
Inc. © 2Jan57; KK123343. 

Hammond's dealer margins are a 
known quantity ... (In Piano 
trade magazine, Apr. 1957, cover) 
Appl. author: Young & Rubicam, 
Inc. © lApr57; KK125217. 


Jan.—June 


1957 


The new and different kind of organ, 
so easy to play you don't need 
lessons. (In Ebony, May 1957, 
p.-11) Appl. author: Young & 
Rubicam, Inc. © l4Apr57; 
KK125215. 


Play and put new magic in simple 
tunes. (In Etude, Jan. 1957, 
p.3) Appl. author: Young & 
Rubicam, Inc. © 27Dec56; 
KK124811. 

Put new spirit all through your 
school with a Hammond organ. 
(In Musart, Feb. 1957, p.1) 
Appl. author: Young & Rubicam, 
Inc. © 2Feb57; KK124809. 

Tremendous tonal resources with 
Hammonds's harmonic drawbars. 
(In American organist, Apr. 1957, 


p.115) Appl. author: Young & 
Rubicam, Inc. © 11Apr57; 
KK125216. 


Typical school day in the life of 
a Hammond organ. (In School 
equipment news, Feb. 1957, pe97) 
Appl. author: Young & Rubicam, 
Inc. © 1Feb57; KK123719. 

What do they look for in a new or- 
gan? (In Your church, Apr. 1957, 
p-15) Appl. author: Young & 
Rubicam, Inc. © 31Mar57; 
KK125216. 

You find happy people in a home 
that has a Hammond organ. (In 
The Saturday evening post, Apr. 
g eae? -T) Appl. author: 

oung cam, Inc. © Peo (A 
KK125214. ; herr? 


HANDIN, JOSEPH A. © 
2 more hands for mother; Babe-Eze- 
Chair-Bed. © 230ct56; KkK12263. 


HANNAH, SAMUEL B. d.b.a. DESERT SAGE. 
SEE Desert Sage. 


HANNAU COLOR PRODUCTIONS. © 

Dugan's, bakers for the home; cakes 
for special occasions. 
© 24Jan57; KK123836. 

Firefighters tell us; we specify 
Hannay fire hose reels because 
--- (In Fire engineering, Apr. 
1957, p.292) © 15Apr57; 
KK124824 , 

Guided unwinding plus level rewind- 
ing; quick, easy LPG deliveries 
to left or right with the Hannay 
Guidemaster, with Hannay explo- 
sion-proof switch. (In Butane- 
propane news, Feb. 1957, pe99) 
© 1Feb57; KK122931. 


Hannay; how to make hose behave, and 


last longer, too; hose reels. 
© 21Jan57; KK122932. 

Overhead approach to a down to 
earth problem, Hannay Guide- 
master. (In National petroleum 
news, Mar. 1957, p.11) 
© 1Mar57; KK123649. 

Specify Hannay industrial fire hose 
reels for maximum plant protec- 
tion. (In Occupational hazards, 
June 1957, p.66 © 1Jun57; 
KK126082. 

There's a Hannay hose reel for 
every industrial application. 

(In Industrial equipment news, 
May 1957, p.50) © 1May57; 
KK125173. 

To all firefighters. If you were 

asked to name a famous fire hose 


reel ... (In Fire engineering, 
Feb. 1957, p.108) © 15¥Feb57; 
KK123765. 


Where inches count, specify Hannay 
hose reels .., 
May 1957, p.4 of cover) 
© 1May57; KkK125449, 

Where inches count, use Hannay hose 
reels, with Hannay forged brass 
sawing joints. (In National pe- 
troleum news, May 1957, p.ll) 
® 1MayS7; KK125130. 


(In Fuel o11 news, 


CURRENT REGISTRATIONS 


Ese (CHRISTIAN) LABORATORY, 

Junket brand Danish dessert; currant 
raspberry flavor. 4 3/4 ozs. net. 
Appl. author: Jim Nash Associates, 
Ine. © 28Feb57; KK125926. 

Junket brand Danish dessert; straw- 
berry flavor. 4 3/4 ozs. net. 
Appl. author: Jim Nash Associates, 
Inc. © 15Mar57; KK125927. 

Rennet-custards for quantity food 
service, made with Junket brand 
rennet powder. © 1May57; 
KK125455. 


HAPPY HOUR, INC. © 

Psychoboard, with mystic crystal 
paki: 500i. Appl. author: Cecil 
B. Woofter. © 11Jan57; KK123829. 

Color at see level, by Harlequin. 
© 1Nov56; KK122951. 

Go places ... promote Harlequin 
frames for resort and travel. 

NM: "front cover & center spread." 
© 1Dec56; KK124754. 

Your eyes deserve a frame of beauty. 
Harper's bazaar says: newest fash- 
ion accent, color at see level. 
(In Harper's bazaar, July 1956) 
© 8Aug56; KK122952. 


HARNISCHFEGER HOMES, INC. © 

How to fight 1957's tough building 
market ... P&H homes. © 14Jan57; 
Kk124425, 

Looking for an angel ... announcing 
72 new low-cost, high-quality 
homes ... quality P&H homes, 
© 25Apr57; KX124854. 

New economy homes by Harnischfeger 
Homes, Inc. The Foreston, the 
Forbes [and others] Quality 
P&H homes. © 15Apr57; KK124594. 

New P&H family plan homes; your op- 
portunity for greater profit. 

The Dorton, Chester, Bedford [and 
others ] © 21Jan57; KK1225h6. 


Quality P&H homes; designed for 
high quality at moderate cost. 
The Clermont with attached garage. 
© 16Aug56; KK124424, 


HARRIS-SEYBOLD CO. © 
Harris impressions. 
June 1956. Appl. author: Calvin 
D. Harman. © 26Jun56; KK125230. 


Jan.-Feb. 1957. Appl. author: 
G. C. Higginbotham. © 11Feb57; 
KK125231. 


HARRIS TRUST & SAVINGS BANK. © 
The king who got squeezed by tight 
money. (In The Wall Street jour- 
nal, midwest ed., Jan. 18, 1957, 
p.2) Appl. author: Leo Burnett 
Co., Inc. © 18Jan57; KK125022. 


The man who really had money growing 
on trees. (In Chicago daily news, 
Jan. 23, 1957, p.6) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 23Jan57; KK123021. 


HARTFORD ACCIDENT & INDEMNITY CO. © 
Advertise with your eyes. Six- 
count 'em-six. © 27Aug56; 
KK123783. 
How to make a wink work for you. 
A new idea in newspaper advertis- 
ing. © WaApr56; KK123784. 


HARTSELL, HAROLD E, © 
Sparkling New ... watch and instru- 
ment miracle cleaning solution; 
Formula A-1. © 157u155; 
KK121455. 


HASSENFELD BROS., INC. 

Pedigree, the quality pencil; 5¢ 
each; cheaper buy the dozen. 
(In Life, Aug. 27, 1956, p.81) 
Appl. author: Joseph M. Bernstein. 
© Empire Pencil Co., division of 
Hassenfeld Bros., Inc.; 22Aug56; 
KK126109, 


41 


HAWAIIAN PINEAPPLE CO., LTD. © 

Dole concentrated frozen Hawaiian 
pineapple juice. unsweetened; 
vitamin C enriched. 6 fluid oz. 
© 27Sep56; KK124752. 

Dole concentrated Hawaiian pineapple 
juice; unsweetened, frozen fresh. 
6 fluid ozs. © 20Dec56; 
KK123313. 

Dole, fancy pineapple juice. 
tents 1 pt., 2 fl. oz. 

© 12Sep56; KK12210). 

Dole frozen concentrated pineapple 
and grapefruit juice; vitamin C 
enriched. 6 f1.0z. © 26Dec56; 
KK123314. 

Dole frozen concentrated pineapple 
and orange juice; vitamin C en- 
riched. 6 fl. oz. © 26Dec56; 
KK123315. 

Dole Hawaiian crushed pineapple in 
extra heavy syrup. Contents 1 1b. 
14 oz. © 27Sep56; KK123339. 

Dole Hawaiian pineapple chunks in 
extra heavy syrup. Contents 1 lb. 
14 oz. © 27Sep56; KK123340. 

Dole Hawaiian pineapple sliced. 

4 slices. Contents 9 oz. avoir. 
© 27Sep56; KK124751. 

Dole Hawaiian pineapple spears in 
extra heavy syrup. 16 spears. 
Contents 1 1b. 4 1/2 oz. 
© 23Apr57 (in notice: 1956); 
KK125782. 

Dole pineapple-grapefruit drink; 
vitamin C enriched. Contents 
1 qt. 14 oz. © 25Mar57; 
KK124750. 

Plantation Hawaiian sliced pine- 
apple, in heavy syrup. 10 
slices. Contents 1 1b. 4 oz. 
© 21Dec56; KK123316. 


HAWAIIAN VILLAGE RECORDS. © 
Broadway wears a lei. Alfred Apaka 
with Axel Stordahl and his or- 


Con- 


chestra. HVLP700. Appl. au- 
thor: Henry J. Kaiser. © 17Jan57; 
KK12305h. 


HAYDON (A. W.) CO, © 


A. C. timing motor. 2100 series, 


OO cycle. (Bulletin A.W.H. MO 
603, Sept. 1956) © 1Sep56; 
KK122600. 


Basic direct current timing motors. 
(Bulletin A.W.H. MO 805, Mar. 
1957) © 1Mar57; KK126122. 

Basic hermetically sealed time de- 
lay relays, 6400, 11400, 243500 


series. Dec. 1956. (Bulletin 
A.W.H. TD 406) © 1Dec56; 
KK123415. 


Basic-miniature repeat cycle timers; 
3600, 13600, 24400 series. (Bul- 
letin A.W.H. RC 201, Sept. 1956) 
© 1Sep56; KK122601. 

Reset type elapsed time indicators; 
7500, 12500, 24200 series. (Bul- 
letin A.W.H. ET 601) © 1Feb57; 
KK123872. 


HAYWARD CO. © 
Catch-basin buckets. (Bulletin 
806) © 15Apr57; KK12%588, 


HEIDELBERG BREWING CO. © 
Heidelberg, the light, slow brewed 
beer. The product story ... 
advertising and selling campaign. 
© SApr57; KK125608, 
Slow brewed ... have a Heidelbers, 
the light, slow brewed beer, 
(In Tacoma news tribune, Mar. 15, 
1957, p.2%) © 15Mar57; 
KK126159. 
HEILEMAN (G,) BREWING CO. © 
Drink to the new atyle for Helle- 
man's Old Style. Hand holding 
goblet of beer; pine tree back- 


ground, Appl. author: Compton 
Advertising, Inc. © 20Jun57; 
KK126501, 


42 COMMERCIAL PRINTS AND LABELS 


HEILEMAN (G.) BREWING CO. © Cont'd. 
He has; have you tasted Old Style? 


Bus cards. Appl. author: Earle 
Ludgin & Co. © lApr57; KK125560. 


There are two kinds of people in 
the world; Old Style lager. (in 
The La Crosse tribune, La Crosse, 
Wis., Mar. , 1957, pe7) Appl. 
author: Earle Ludgin & Co. 
© \Mar57; KK123703. 

There are two kinds of pecple in 
the world; Old Style lager. 
[One man holding glass of beer, 
another man with glasses on fore- 
head] (In The Register times- 
review, La Crosse, Wis., May 17, 
1957, p.-7) Appl. author: Earle 
Ludgin & Co. © 17May57; KK125515. 

There are two kinds of people in the 
world; Old Style lager. [Quizzi- 
cal man watching smirking man, 
holding bottles] (In The Register 
times-review, La Crosse, Wis., Apr. 

26, 1957, Ppe7) Appl. author: 

Earle Ludgin & Co. © 26Apr57;3 

KK1255h0. 

There are two kinds of people in 

the world; Old Style lager. [Two 

men; 1 pouring beer into other's 

glass] (In The Register times- 

review, La Crosse, Wis., Apr. 5, 

1957, Ped) Appl. author: Earle 

Ludgin & Co. © SApr57; KkK12)5)3. 


HETNLEY, PAUL PROPER, © 
Imported new Shoji screens; 1100 
series. © 16Jan57; KK122h19. 
Wide horizon movable shutters. 
© Paul Heinley; 25Feb57; KK123873. 


HEKMAN BISCUIT CO. division UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 


HERMAN (I. C.) & CO., INC. © 
New, whiter than white; a Springs 
Cotton Mills fabric. 10 men's 


handkerchiefs. Appl. author: 
B. M. Greenberg. © 22Jan57; 
KK123338. 


HERSCHEL (R.) MANUFACTURING CO., 
INC, © 
Bolt prices current. NM: "price 
revisions and additions." 
© 2Jan57; KK123621. 


HERSH, M. & D, BUSLIK d.b.a. HERSH 
EXTERMINATING SERVICE. SEE Hersh 
Exterminating Service 


HERSH EXTERMINATING SERVICE. 
Exterminating service. (In Sharon 

herald, Sharon, Pa., Jan. 18, 
1957, p.22) Appl. author: Clare 
Kush. ©M. Hersh & D. Buslik 
d.b.a. Hersh Exterminating Serv- 
ice.; 18Jan57; KK123655. 


HERTZ RENT-A-CAR. 

Now, rent it here, leave it there, 
at no extra charge. (In Chicago 
daily tribune, Feb. 20, 1957) 
© Hertz System, Inc. t.a. Hertz 
Rent-a-Car & Hertz Rent-a-Car 
System; 20Feb57; KK124250. 


HERTZ SYSTEM, INC. t.a. HERTZ RENT-A- 
CAR & HERTZ RENT-A-CAR SYSTEM. SEE 
Hertz Rent-a-Car. 


HERZOG REALTY CO, 

Gracious living in Dunhurst Heights; 
quality P & H homes. (In Chicago 
daily news, Nov. 9, 1956) 
© L. C. Manke, Herzog Realty Co.; 
QNov56; KK121207. 


HI NEIGHBOR, INC, © 
Hi Neighbor stamps; use just like 
cash at Safeway stores. Cowboy 
sign. Appl. author: Aubrey E. 
Pilkington. © 29Mar57; 
KkK124952. 


Hi Neighbor stamps; use just like 
cash at Safeway stores. 50 
stamps complete this book. 

Appl. author: Aubrey E. Pilking- 
ton. © 29Mar57; KK124953. 


HICKOK MANUFACTURING CO. 

Positively finer Christmas gifts by 
Hickok. Mahogany Sierra belt, 
Champion sports jewelry [and 
others] (In Look, Dec. 11, 1956, 
p. 89) Appl. author: Kastor, 
Farrell, Chesley & Clifford, Inc. 
© Hickok Manufacturing Co. a.k.a. 
Hickok; 27Dec56; KK124626. 


HIGH'S DAIRY PRODUCTS CORP. © 
Family of four; join the swing to 
High's. © 27Mar57; KK124447. 


HILGEDICK, KENNETH R. © 
Cuba Cup; instant beverage coffee 
in tablet form. © 11Ju156; 
KK122h95. 


HILL (P. J.) co. © 
Save up to 50% on new 1957 saf-t- 
style Wall-O-Steel swimming pools 
--- (In Sunday news, Passaic- 
Bergen section, Apr. 28, 1957) 
Appl. author: Jacob Rich. 
© 28Apr57; KK125869. 


HILTI RAPID FASTENING SYSTEMS, INC. © 

Hilti drive tools for special 
applications. Model BD-28; 
model DC8S. Hit-It with Hilti. 
Appl. author: H. Peter Rossiger. 
© 5Apr57; KK124397. 

Hilti ... hundreds of thousands of 
tools in daily use; the Hilti 
Fastfix, model DP4. Appl. au- 
thor: H. Peter Rossiger. 
© 25Feb57; KK123879. 

The Hilti Jet, model DC-58. Hit- 
It with Hilti. Appl. author: 
H. Peter Rossiger. Appl. states 
prev. reg. l4Nov56, KK121133. 
NM: entire back of sheet is new; 
in original, back was blank. 
© 3Apr57; KK12)396. 

Rapid fastening system; catalog. 
a oe author: H. Peter Rossiger. 
© 4Mar57; KK123880. 

Safe, revolutionary new fastening 
method; Hilti. Model DM6 uni- 
versal. Appl. author: H. Peter 
Rossiger. © 18Mar57; KK123878. 


HIM SON CO. © 
New Him Son brand sweet 'n pungent 
Chinese dressing. Net 8 fl. oz. 
Appl. author: Albert Orne. 
© 17Jun57; KK126410. 


HINES, NORMAN G. © 
Filter tip tall cigarettes for the 
Texan. © 3Dec56; KK122118. 


HIRSH (S. A.) MANUFACTURING CO. © 
For smooth fitting price tag mould- 
ing use the Hirshlok moulding 
joiner. Appl. author: Sander 
Allen. © 20Feb57; KK124022. 


Installation instructions for show- 
line end units. Appl. author: 
Sander Allen. © 150ct563; 
KK12271). 


HOAGUE-SPRAGUE CORP. © 

Balboa casuals. B-406-B. 
© 17Jun57; KK126384. 

Behn Built means better built foot- 
wear since 1907; Pedi Walk, 
P-279-AB. © 57; KK126284, 

New Yorker distinctive footwear. 
N-91-B LN. © 9May57; KK125524. 


HODES-DANIEL CO., INC, 

Any way you figure it, ready cash 
for you. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Division; 15Jan57; KK12273). 


Jan.—June 


Cash account book, for exclusive 
use by the resident at the above 
address. Old Dominion Small Loan 
Corp. Appl. author: Robert M. 
Hodes. © Hodes=Daniei Co., Inc., 
FCA Dive; 1Nov56; KK121927. 

Eaves dropping? Do it yourself 
with handy cash; extra cash re- 
quest. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Div.; 1May57; KK125137. 

Flattened by bills? Bounce back 
with a quick cash loan. ‘Thorp 
Finance Corporation, Appl. au- 

thor: Robert M. Hodes. © Hodes- 
Daniel Co., Inc., FCA Division; 
15Jan57; KK122732. 

Get extra cash here to pay all your 
bilis. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Div.; 1May57; KK125136. 

Here's holiday cash for you. Guard-= 
ian Financial Corp. Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Div.; 1Nov56; 
KK121926. 


Hi, Industrial Loan Society, Inc. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; 1Nov56; KK121929, 

Just what they wanted with extra 
holiday cash from North Central. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Dive; 1Nov56; KK121931. 

Looking for extra cash before it's 
too late. Community Finance Corp. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; lNov56; KK121928. 

Now get up to $000 and reduce your 
monthly payments; it's big ... 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Ine., FCA 
Service Div.; 29Apr57; KK125138. 


Now, now get up to $000 and reduce 
your monthly payments; a new 
nl eh ere Appl. author: Robert 
M. Hodes. © Hodes-Daniel Co., 
Inc., FCA Service Div.; 29Apr57; 
KK125139. 

One cash loan from us; make it one 
for the road ... Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inec., FCA Div.; 1May57; 
KK125155. 

Send them back-to-school at their 
shining best, with a quick cash 
loan. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Div.; 1May57; KK125140. 

Short of cash for holiday shopping? 
Department store scene. General 
Credit Corp. Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Dive; 1Nov56; 
KK121930. 

Short of cash for holiday shopping. 
Holiday time is no time to be 
short of money. Midland Finance 
Corp. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Div.; 1Nov56; KK121932, 

Short of cash for holiday shopping. 
Union Finance Co, Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Div.; lNov56; 
KK121925. 

Short of cash for unpaid bills? 
Friendly Finance of Paducah, Inc. 
Appl. author: Robert M, Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Division; 15Jan57; KK122730. 

Short of cash for unpaid bills? 
The Mutual Loan System. Appl. 
author: Robert M, Hodes. © Hodes- 
Daniel Co., Inc., FCA Division; 
15Jan57; KK122733. 

We've got to hand it to you. Extra 
cash request. Appl. author: 


1957 


Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Division; 15Jan57; 
KkK122731. 


HOE, R. © 
Nationwide service centers give you 
prompt delivery, better service 
locally; Buzz Hoe. (In Southern 
lumberman, Dec. 15, 1956, 
p. 300-301) © 15Dec56; KK125377. 
HOIGAARD, CYRUS J., sole owner RAVEN 
INDUSTRIES, INC. SEE Raven Indus- 
tries, Inc. 


HOLBROOK, ERNEST. © 
A Holbrook arithmetic puzzle; the 
100 addition facts. © 17Jun57; 
KK126369. 


HOLDER, LEONARD H. © 

For air conditioning engineers, 
architects ... technical and 
engineering data. April Showers 
Co., Ine. Automatic evaporative 
roof cooling spray method. 
© SApr57; KK124229. 

The lst, logical step in air con- 
ditioning; automatic roof cooling, 
spray method. April Showers. 
© 2Apr57; KK124228. 


HOLLAND (REGINALD H.) INC. © 

Mr. Alucard, teamwork does it. 
Sylvania Electric Products, Inc. 
© 10Dec56; KK122954. 

Nature's bounty, Mr. Alucard. Syl- 
vania Electric Products, Inc. 
© 4Mar57; KK123561. 

New horizons, Mr. Slate. 
Electric Products, Inc. 
© 24May57; KK125587. 

The trend in tools, Mr. Alucard. 
Sylvania Electric Products, Inc. 
© 21Jan57; KK122597. 


HOLLANDIA CO., INC, © 
At Christmas, the watchword is Mar- 
vin; the Barclay, the Brummell [and 


Sylvania 


others] (In ‘the New Yorker, Dec. 
10, 1955, p.36) © 8Dec55; 
KK122717. 


HOLLISTER, HARRY H, © 

Here's how to play Tangle Schools, 
Old Gold's great new game; start 
smoking ... Old Gold cigarettes 
.-. (In Michigan Tech lode, Sept. 
28, 1956, p.6-7) NM: Tangle 
Towns, Tangle Comics have been 
pub. & copyrighted. © 28Sep56; 
KK125756. 


HOLMES, GERALD WENDELL, owner IOWA NUT 
CO. SEE Iowa Nut Co. 


HOLSUM UNIFIED BAKERS. © 

It's quick, it's Holsum, it's fun. 
Another strike. White enriched 
bread. (In The Free lance-star, 
Fredericksburg, Va., Jan. 31, 
1957, p.16) Appl. author: The 
W. E. Long Co. © 31Jan57; 
KK124214, 

It's quick, it's Holsum, it's fun; 
be prepared for midnight snacks; 
caught in the act. White enrich- 
ed bread. (In The Free-lance 
star, Fredericksburg, Va., Mar. 
21, 1957, p.-3) Appl. author: 
The W. E. Long Co. © 21Mar57; 
KK124 386. 

It's quick, it's Holsum, it's fun; 
be ready for surprise dinner 
guests. Out of the freezer ... 
white enriched bread. (In The 
Free lance-star, Fredericksburg, 
Va., Mar. 28, 1957, p.24) Appl. 
author: The W. E. Long Co. 
© 28Mar57; KK124577. 


It's quick, it's Holeum, it's fun; 
dish up a man-size breakfast ... 
somebody overslept. White en- 
riched bread. (In Tampa daily 


CURRENT REGISTRATIONS 


times, Mar. 7, 1957, p.16) 
author: The W. E. Long Co. 
© 7Mar57; KK124383. 

It's quick, it's Holsum, it's fun; 
entertain your friends with a 
party. Refuse to be exiled ... 
white enriched bread. (In Miami 
daily news, Apr. 3, 1957, p.13C) 
Appl. author: The W. E. Long Co. 
© SApr57; KK124578. 

It's quick, it's Holsum, it's fun. 
Fix TV snacks in your living room. 
White enriched bread. (In Tampa 
morning tribune, Apr. 18, 1957, 
Pele} Appl. author: The W. E. 
Long Co. © 18Apr57; KK125610. 


It's quick, it's Holsum, it's fun. 
Happy birthday; festive Holsum 
party snacks ... White enriched 
bread. (In Miami daily news, 
Apr. 10, 1957, p.6C) Appl. au- 
thor: The W. E. Long Co. 
© 10Apr57; KK125609. 

It's quick, it's Holsum, it's fun; 
here's a pair of good scouts. 
White enriched bread. (In Tampa 
morning tribune, Mar. 21, 1957, 
p.13-B Appl. author: The W. E. 
Long Co. © 21Mar57; KK124385. 


Its quick, it's Holsum, it's fun; 
make Sunday breakfast a special 
treat. White enriched bread. 

(In Tampa morning tribune, Feb. 

21, 1957, p.19-A Appl. author: 

W. E. Long Co. © 21Feb57; 

KK123876. 

It's quick, it's Holsum, it's fun. 
School's over for the day ... 
White enriched bread. (In The 
Palm Beach times, Feb. 28, 1957, 
p.31) Appl. author: The W. E. 
Long Co. © 28Feb57; KK124218. 

It's quick, it's Holsum, it's fun. 
Take time out for a coffee klatch. 
White enriched bread. (In Tamna 
morning tribune, Feb. 14, 1957) 
Appl. author: The W. E. Long Co. 
© 14Feb57; KK124217. 

It's quick, it's Holsum, it's fun; 
that's the ball game. White en- 
riched bread. (In The Palm Beach 
times, Feb. 21, 1957, p.?9) 

Appl. author: W. E. Long Co. 

© 21Feb57; KK123877. 

It's quick, it's Holsum, it's fun; 
they're going around in circles 

... white enriched bread. (In 
Miami daily news, Mar. 20, 1957, 
p.12C) Appl. author: The W. E. 
Long Co. © 20Mar57; KK124384. 

It's quick, it's Holsum, it's fun. 
Wake up your family with a nour- 
ishing breakfast. White enriched 
bread. (In The Free lance-star, 
Fredericksburg, Va., Feb. 14, 


Appl. 


1957, p.23) Appl. author: The 
W. E. Long Co. © 14Feb57; 
KK124216. 


It's quick, it's Holsum, it's fun. 
Want to bribe small fry appetites? 
White enriched bread. (In Miami 
daily news, Feb. 6, 1957, p.10-C) 
Appl. author: The W. E. Long Co. 
© 6Feb57; KK124215, 

It's quick, it's Holsum, it's fun; 
weather forecast. White enriched 
bread. (In Miami daily news, 
Mar. 27, 1957, p.10C) Appl. au- 
thor: The W. E. Long Co, 
© 27Mar57; KK124387. 


HOLTON CO,, INC, © 
3 pizza quick-crusts, ready to top; 
Just add tomato sauce ... Net 
wt. 12 ozs. Appl. author: Carl 
E. Olson. © 10Jun57; KK126383. 


HOME COUNSELORS, INC. © 
Edward Rose builds the largest new 
homes for your money; how to de- 
termine a quality built home; 
Dearbornaire; Dearbornette. 
© 227Jun56; KK122396, 


43 


HONEGGERS' & CO., INC. © 
How you can boost farm income with 
Honegger poultry program. Leg- 
horn chicks; brooder house; Big 
H super starter. (In Farm jour- 
nal & country gentleman, Mar. 
1956, p.144) © 1Mar56; KK125374. 


HOPP PRESS, INC, © 
Self-service drug price marking 
manual, © 1Nov56; KK122399. 


HOUSE OF PUZZY. 

As the twig is bent, the tree is 
inclined. Sizzy's good habit 
kit; Puzzy's good habit kit [and 
others] © Herman Cohn t.a. 
House of Puzzy & Puzzy-Sizzy 
Enterprises; 15Feb46; KK124929. 


Look, mommy, now, good habits are 
heaps of fun, with Sizzy and Puz- 
zy good habit kits. © Herman 
Cohn t.a. House of Puzzy & Puzzy- 
Sizzy Enterprises; 10Mar46; 
KK124932. 

Now, good habits are heaps of fun; 
Puzzy. Pass word, Chin-Up. 
Identification card. © Herman 
Cohn t.a. House of Puzzy & Puzzy- 
Sizzy Enterprises; 15Feb46; 
KK124931. 

Puzzy tooth paste; tooth brush. 

Net weight 11/8 oz. © Herman 
Cohn t.a. House of Puzzy & Puzzy 
& Sizzy Enterprises; 15Feb46; 
KK125263. 

Sizzy and Puzzy nylon toothbrush 
for kiddies. © Herman Cohn t.a. 
House of Puzzy & Puzzy-Sizzy 
Enterprises; 10Jan\5; KK124977. 

Sizzy and Puzzy want to talk to 
you; good habit kits. © Herman 
Cohn t.a. House of Puzzy & Puzzy- 
Sizzy Enterprises; l0Jan45; 


KK124930. 
Sizzy tooth paste. Net weight 
11/8 oz. © Herman Cohn t.a. 


House of Puzzy & Puzzy-Sizzy 

Enterprises; 15Feb46; KK124928,. 

Smile with Sizzy and Puzzy, good 
habit kits. © Herman Cohn t.a. 
House of Puzzy; 100ct56; 
KK124392. 


HOUSE OF WISDOM, 
Motorist's Emergency Master kit. 

If used properly ... will prove 
invaluable and may save you heavy 
financial obligations. © House 
of Wisdom, registered partnership 
of Byron Smith & Josephine A. 
Smith; 8Mar56; KK124838. 


HOUSEHOLD RESEARCH CORP. © 
Fabulous Nylonite, nylon whitener. 
Appl. author: Richard Leslie 
Weinberg. © 20Dec56; KK126206. 


HOWARD EDUCATIONAL GAME & TOY CORP. © 
Picture Play-Roll. © 1Dec56; 
KK123453. 


HUDNUT, RICHARD division of WARNER- 
LAMBERT PHARMACEUTICAL CO. SES 
Warner-Lambert Pharmaceutical Co., 
Inc, 


HUDNUT SALES CO., INC. © 
New from Du Barry; makes your hair 
look born beautiful; the only 
all-lanolized home permanent. 
(In Ladies' home journal) 
© 27Mar56; KK1254%92. 


HUDSON (H, D,) MANUFACTURING CO. © 
Both money and feed go further with 
Hudson livestock equipment. 
Profi-Matic feeders, waterera [and 
others) (In The Progressive farm- 
er, May 1957, p.40) © 15Apr57; 
KK125717. 


HUDSON (H. D.) MANUFACTURING CO. © 

Cont'd. 

Both money and feed go further with 
Hudson livestock equipment. 
Profi-matic hog feeders, waterers; 
Hudson stock tanks. (In Success- 
ful farming, May 1957, p.70) 
© 22Apr57; KK125380. 

Both money and pesticide go further 
with Hudson sprayers and dusters. 
PTO sprayers, trouble-free Per- 
fection vaives [and others] 

(In Farm journal, May 1957, p.51) 
© 23Apr57; KK12538e. 

Both money and pesticide go further 
with Hudson sprayers and dusters. 
Power sprayers, Bak-Pak [and 


others] (In The Progressive farm- 
er, May 1957, p.24) © 15apr57; 
KK125718. 


Cut installation time in half with 
Hudson factory-assembled stalls. 
(In Wallaces' farmer & Iowa home- 
stead, Sept. 15, 1956, p.87) 
© 15Sep56; KK124551. 

Cut your costs with Hudson milking 
stalls. Lane type. (In The 
Progressive farmer, Ga., Ala., 
Fla. ed., Nov. 19p°- p.122) 
© 1Nov56; KK124414. 

Cut your costs with Hudson milking 
stalls. Tandem type. (In The 
Progressive farmer, Tex. ed., 
Nov. 1956, p.124) © 1Nov56; 
KK124413. 

Here's why Blue Diamond tanks last 
longer; stock tanks. (Form no. 
765) © 31Mar55; KK125805. 

Here's why Hudson Premium Quality 
tanks last longer; stock tanks. 
(Form no.797) © 31Aug55; 
KK125803. 

Inside, outside, all around the 
home control insect pests and 
weeds ... sprayers and dusters, 
(In Good housekeeping, May 1957, 
p.223) © 23Apr57; KK125381. 


The line most easily sold. Simplex 
Inner-Seal compression sprayers 
[and others] (Catalog p.SD801) 
© 31Dec56; KK124415, 

Live outside and love it; Hudson 
sprayers and dusters. Suburban 
power sprayer [and others] (In 
Better homes & gardens, May 1957, 
p- 289) © 19Apr57; KK125802. 


$1.00 gives you $10.00. Hudson 
Lektrik-Air ventilation. (In 
Prairie farmer, Nov..17, 1956, 
p.38) © 17Nov56; KK124553. 

Prevent losses from insects ... 
with Hudson sprayers and dusters. 
Petey, Peerless [and others] 

(In Progressive farmer, May 1955, 
p.152) © 31Apr55; KK125383. 

Protect health and wealth; get 
Hudson non-siphon water bowls. 

(In Prairie farmer, Oct. 20, 
1956, p.62) © 200ct56; 
KK124552. 

Your best buy; Hudson hog feeders, 
Profi-Matic; Hexagon. (In The 
Progressive farmer, May 1955, 
p.-153) © 31May55; KK125804. 

Your best buy; Hudson stock tanks. 
Round end tanks [and others] 

(In The Progressive farmer, Tex. 
ed., May 1955, p.153) 
© 15Apr55; KK125719. 

Your best buys in poultry equipment. 
Hudson-Hart; Kleen-ezy hanging 

feeders; Kleen-ezy automatic 
trough waterers. (In Poultry 
tribune, Mar. 1957, p.42) 
© 1Mar57; KK124550. 


HUFFMAN MANUFACTURING CO. © 


The Huffy bike line. Huffy Custom- 
liner and Huffy Sportsman [and 
others] Appl. author: Horace 
McKee Huffman, Jr. © 16Feb57; 
KK123414, 


COMMERCIAL PRINTS AND LABELS 


Huffy mower; key dealer plan for 
1957. Appl. author: Horace licKee 
Euffman, Jr. © ljAug56; KK122720. 

Huffy mower key dealer plan; more 
to sell with the mower to sell 
in 1957. Appl. author: Horace 
McKee Huffman, Jr. © l1Aug56; 
KK122721. 

Huffy mower assembly instructions; 
model 180 & 187. Appl. author: 
Horace McKee Huffman, Jr. 
© 3Dec56; KK122727. 

Huffy mower assembly instructions; 
model 215. Appl. author: Horace 
McKee Huffman, Jr. © 3Dec56; 
KK122728. 

Huffy mower instruction book; elec- 
tric models. Appl. author: Hor- 
ace McKee Huffman, Jr. © 1Nov56; 
KK12272h. 

Huffy mower instruction book; gas 
models. Appl. author: Horace 
McKee Huffman, Jr. © 1Nov56; 
KK122723. 

Huffy mowers; electric rotary; gas 
rotary. Appl. author: Horace 
McKee Huffman, Jr. © 9Nov563 
KK122725. 

Huffy, the best bike; Huffy, the 
best buy. Appl. author: Horace 
McKee Huffman, Jr. © 20May57; 
KK125751. 

Mower parts list and assembly in- 
structions; engine instruction 
sheet; Huffy mower model 2160, 
2185. Appl. author: Horace lcKee 
Huffman, Jr. © 3Dec56; KK122726. 

Squeeze, set, release and mow; Huffy 
Hytamatic. Appl. author: Horace 
McKee Huffman, Jr. © 1Nov56; 
KK122722. 

Upset with your mower? Get a safety 
engineered Huffy; electric and 
gas mowers. (In the Frogressive 
farmer, Apr. 1956) Appi. author: 
Horace McKee Huffman, Jr. 
© 15Mar563; KK122719. 


HUGHES AIRCRAFT CO. © 
America's new kind of man. [En- 
dorsed by] Dr. Irvin H. Solt. 
(In Life, Nov. 5, 1956, p.142- 
143) Appl. author: Foote, Cone 
& Belding. © 1Nov56; KK123624. 

America's new kind of man. [En- 
dorsed by] John H. Rubel, 
BRS (Gin malRa, Ca Ibs 1956, 
p.58-59) Appl. author: Foote, 
Cone & Belding. © 27Sep56; 
KK123623. 

Creating a new world with electron- 
ics. How far away is the pocket- 
size TV camera? Hughes Diodes. 
(In U. S. news & world report, 
Aug. 24, 1956, p.52) Appl. au- 
thor: Foote, Cone & Belding. 
© 20Aug56; KK126390. 

Creating a new world with electron- 
ics. How soon can you enjoy on- 
the-wall television? (In JU. S. 
news & world report, Aug. 10, 
1956, p.40) Appl. author: Foote, 
Cone & Belding. © 6Aug56; 
KK126389. 

Creating a new world with electron- 
ics. How soon can you have a 
better heart check? Hughes Memo- 
tron. (In U. S. news & world 
report, July 27, 1956, p.42) 
Appl. author: Foote, Cone & 
Belding. © 23Jul156; KK126392. 

Creating a new world with electron- 
ics. When will banks be guarded 
with TV? Tonotron. Appl. au- 
thor: Foote, Cone & Belding. 
© 3Dec56; KK126391. 


HUNTER (H. B.) CO., INC. © 


Buttercreme chocolate hot fudge 
topping. Contents 1 qt., 1) fl. 
OZe Appl. author: Henry B. 
Hunter, Jr. © 1lJan57; KK12)829. 


Jan.—June 


HUPP CORP. 

5 second demonstration sells the 
sweeping new change in room air 
conditioning; Gibson automatic 
Air-Sweep. (In Electrical mer- 
chandising, Jan. 1957, pelli2) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © Gibson Refrigera- 
tor Co., division of Hupp Corp.; 
1lJan57; KK122635. 

Gibson opens your doors to a new 2- 
door market; new all-feature Gib- 
son. (In Electrical merchandis- 
ing, Jan. 1957, pelk3) Appl. 
author: Dancer-Fitzgerald-Sample, 
Ine. € Gibson Refrigerator Co., 
division of Hupp Corp.; lJan57; 
KK122636. 

Here it is, and it was worth wait- 
ing for; automatic Air-Sweep, 
exclusive with Gibson room air 
conditioners. (In The Sun-times, 
Chicago) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. © Gibson 
Refrigerator Co., division of Hupp 
Corp.; 15Apr57; KK124970. 

New Gibson freezer; full 355 1b. 
capacity; you ean sell for under 
$250. Sweetheart pair. (In Home 
furnishings daily, Apr. 18, 1957, 
p.49) Appl. author: Dancer- ; 
Fitzgerald-Sample, Inc. © Gibson 
Refrigerator Co., division of Hupp 
Corp.; 18Apr57; KK124827. 


Some refrigerators have one feature 
eee you've got everything when you 
get the new all-feature Gibson. 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © Gibson Refrigera- 
tor Co., division of Hupp Corp.; 
21Feb57; KK12))828. 


HUSSEY, JOHN J. d.b.a. FROHOCK- 
STEWART CO. SEE Frohock-Stewart Co. 


HUTCHINGS, ROLAND R. © 
Crop guide; strawberries. This 
guide shows what you need ... 
for maximum yields ... 
© 28Mar57; KK126000. 


HUTCHINS, W. L. d.b.a. HUTCHINS & CO. 
SEE Hutchins & Co. 


HUTCHINS & CO. © 
Fits all 1957 Fords; bumper exhaust 
extension. (Advertising mailing 
card) © W. L. Hutchins d.b.a. 
Hutchins & Co.; 1Dec56; KK123120. 


Head lamp shields in gold; the 
latest trend in auto trim. 
(Stock no.H.S.200) © 1Jun57; 
KK126083. 


Installation instructions; FX=-500, 
exhaust extension. ©w. L. 
Hutchins d.b.a. Hutchins & Co.; 
1Dec56; KK123121. 


I 


IDAHO PACIFIC LUMBER CO., INC. © 
Salmon River knotty pine; 4372. 
© 20May57; KK126034. 


IGLER, E. T. © 
Seewel, illuminated magnifier and 
note taker for T.V. viewing. 
© 15Mar57; KK124549. 


INDUSTRIAL INSTRUMENTS, INC. © 
Electrical test equipment. (Catalog 
no.2l1) Appl. author: Leo C. 
Cunniff. © 17Dec56; KK122698. 


INDUSTRIAL TRAINING INSTITUTE, INC. © 
Bulletin; home study courses. 
Appl. author: Clifford H. Smith. 
© 26Feb57; KK124623. 


INGRAM MENTHOL CO,, INC. © 
For men who shave up ... Ingram en- 
riched lather, .with a premium 


‘1957 


menthol. Net weight: 3 1/4 
ounces. Appl. author: James A. 
Field. © 15Apr57; KK124680. 


INLAND AUTOMATIC, INC. © 
It's the little things that count; 
like precision parts by Inland. 
[Bee chasing bear & hunter] 
Appl. author: Buchanan-Thomas 
Advertising Co. © 15Apr57; 
KK125262. 


INLAND AUTOMATIC, INC. SEE ALSO 
Inland Manufacturing Co. 


INLAND CONTAINER CORP. © 


Personal puzzler. © 110ct56; 
KK121967. 


INLAND MANUFACTURING co. © 

It's the little things that count; 
like precision parts by Inland. 
[Tramp following man] Appl. au- 
thor: Buchanan-Thomas Advertising 
Co. © Inland Automatic, Inc., 
Subsidiary Inland Manufacturing 
Co.; 20May57; KK125806. 

Why servicing radiators offers you 
a blueprint for profits. Appl. 
author: Buchanan-Thomas Advertis- 
ing Co. © 15Apr57; KK125711. 


INLAND MANUFACTURING CO. SEE ALSO 
Inland Automatic, Inc. 


INSPECTORS SEA FOOD CO. 

Pismo brand pure minced clams. Net 
wt. 7 0zs. Appl. author: Morris 
Ovsey. © Gouley N. Burcham 
d.b.a. Inspectors Sea Food Co.; 
30ct56; KK122620. 


INTERNATIONAL BUSINESS MACHINES 

CORP. © 

IBM brings you a big new plus; IBM 
card proof punch, Appl. author: 
International Business Machines 
Corp., as employer for hire of 
Walter Andrew Keith. © 18Jun56; 
KK122256. 

IBM 305 Ramac; random access method 
of accounting and control. 

Appl. author: International Busi- 
ness Machines Corp., as employer 

for hire of Fred Henry Stainken. 

© 28Mar57; KK125896. 

IBM 650 Ramac, a new concept of data 
processing. Appl. author: Inter- 
national Business Machines Corp., 
asp employer for hire of Fred Henry 
Stainken, NM: new copy & photo- 
graphs. © 28Mar57; KK126014. 


Oube tending for card documents; 

the IBM 408 accounting machine 
ooo Appl. author: International 
Business Machines Corp., as em- 
ployer for hire of Fred Henry 
Stainken. © 28Mar57; KK125895. 


INTERNATIONAL HANGER CORP, © 
Bottoms Up combination suit hanger; 
hook on each other like this. 
Appl. author: Alexander Kerby. 
© 10ct56; KK123679. 


INTERNATIONAL LATEX CORP. © 
Announcing Playtex new mold'n hold 
zipper girdle; 1957's smartest 
figures ... Appl. author: 
Reach, Yates & Mattoon. 
© 20Jan57; KK123505. 
As seen on TV; Playtex. 
lettering) P-7029. 
KK122358, 
As seen on TV; Playtex. It's spring 
again. Playtex Living long-line 
bra; Playtex mold' n hold zipper 


[Blue 
© 7DecS6; 


girdle. (Ad no,GR521) 
© 28Feb57; KK124036, 

As seen on TV; Playtex. [Purple 
lettering] P-7030. © 7NovS6; 


KK122 356, 
Bare hand comfort; Playtex Living 
gloves. Save your hands from 


CURRENT REGISTRATIONS 


cleansers, bleaches, detergents. 
(Glove streamer P3007) © 7Jan57; 
KK123736. 

Big savings; Playtex Heart-Rest 
pillows. (Ad no.P7) © 4Mar57; 
KK124133. 

Come see Playtex party sets on pa- 
rade; high fashion Topper Sets 
for the diaper crowd. Metro- 
politan Juvenile Style Mart; 

Dec. 30-Jan. 9. © 18Dec56; 
KK123582. 

Extra, extra; Playtex Dress-Eez 
waterproof pants. (In The Evening 
bulletin, Apr. 2, 1957, p.17) 
Appl. author: Reach, McClinton & 
Co., Inc. © 2Apr57; KK124686. 

Famous brands at reduced prices 
pull traffic during January 
white sales; Playtex Heart-Rest 
pillows. 5280. © 260ct56; 
KK122361. 

The first strapless bra that stays 
up all day long in heavenly com- 
fort; new Playtex Living strapless. 
Ad no.BR152. © 190ct56; 
KK122353. 

Heavenly comfort all day long; 
Playtex Living bra, now in fine 
embroidered cotton cups. 

(Ad no.BR164) © 11Mar57; 
KK124135. 

How dry I am; as seen on TV. Play- 
tex Dress-eez, waterproof baby 
pants. (Window streamer P1023) 
© 7Jan57; KK123737. 


Look for it on TV; new Playtex mold 
'n hold zipper girdle. P7012. 
® 260ct56; Kil22352. 

New Playtex Dryper pads and panty, 
the new softer, stronger dispos- 
able diapers ... (Ad no.B319) 
© 5Mar57; KK124033. 

New roomy silk panty gives baby 
more freedom, more comfort, more 
softness; Playtex. Appl. au- 
thor: Reach, Yates & Mattoon. 
© 27Nov56; KK123504. 


No dirty diapers ... new Playtex 
Dryper pads and panty; the ... 
disposable diapers you see on TV. 
(Ad no.B320) © 5Mar57; KK124034. 

No dirty diapers ... Playtex Dry- 
per disposable diaper; softer, 
stronger, thicker. (In Capital 
times, Apr. 23, 1957, p.12 
Appl. author: Reach, McClinton & 
Co. © 23Apr57; KK125167. 


No dirty diapers ... Playtex Dry- 
per disposable diaper; softer, 
stronger, thicker, more absorbent. 
(In The Cedar Rapids gazette, 
Apr. 23, 1957, p.20) Appl. au- 
thor: Reach, McClinton & Co., 
Inc. © 23Apr57; KK125169. 

No dirty diapers ... take new Play- 
tex Dryper disposable diaper. 

(In The Birmingham news, May 9, 
1957, p.33) Appl. author: 
Reach, McClinton & Co., Inc. 

© 9May57; KK125962. 

No dirty diapers ... the whole fam- 
ily is happier when you take 
Playtex Dryper pad and panty. 

(In Racine jJournal-times, Apr. 
23, 1957, p.9) Appl. author: 
Reach, McClinton & Co., Inc, 
© 23Apr57; KK125165. 

No séal's gonna steal my act; Play- 
tex Tiny Lad waterproof Party 
Pants. (In The Evening bulletin, 
Mar. 26, 1957, p.14) Appl. au- 
thor: Reach, McClinton & Co., Inc. 
© 26Mar57; KK124681. 

Out on the town; waterproof Playtex 
tailored Party Pants. (In Provi- 
dence evening bulletin, Apr. 9, 
1957, p.15) Appl. author: 
Reach, McClinton & Co., Ine. 
© 9Apr57; KK124684, 


45 


The party line, as seen on TV; Play- 
tex Living bras. Ad no.BR119. 
© 2Nov56; KK122355. 

Playtex, as seen on TV. 
© TNov56; KK122357. 
Playtex baby pants go high fashion; 

they're waterproof; they're gift 
packaged; Party Pants. Appl. 
author: Reach, Yates & Mattoon. 
© 11Dec56; KK123506. 

Playtex baby pants stay soft, even 
after 116 washings. Dress-Eeez 
waterproof baby pants. Appl. 
author: Reach, Yates & Mattoon. 
© 13Nov56; KK123503. 

Playtex gift certificate; one [(1) 
free extra plump Heart-Rest Play- 
tex pillow. © 80ct56; KK1223)6. 

Playtex high style bra as seen on 
TV; control your figure in heaven- 
ly comfort. (Ad. no.BR 156) 
© 20Jan57; KK123583. 

Playtex Living strapless bra; heaven- 
ly comfort all day long; for per- 
fect fit. P8020. © 15Mar57; 
KK12h132. 

Playtex mold 'n hold zipper girdle. 
© 12Dec56; KK1223)9. 


Playtex party=-sets; how to keep 
them beautiful. 1-2-6561. 
© 11Nov56; KK122350. 

Put yourself in a party mood with 
Playtex Living bras; Playtex 
Living longline. Ad no.BR116. 
© 2Nov56; KK12235h. 


Puttin' on the ritz. Playtex silk 
waterproof pants. (In St. Louis 
post-dispatch, Feb. 26, 1957, 


P-7028. 


p. 3D) Appl. author: Reach, 
Yates & Mattoon. © 26Feb57; 
KK123568. 


Save $4 a pair on first quality 
Playtex Heart-Rest pillows during 
our January white sale. Ph. 
© 260ct56; Ki122359. 

Save $} a pair on nationally adver- 
tised first quality Playtex Heart 
Rest pillows. Plo0o2. © 260ct56; 
KK122351. 

Save your hands from detergents, 
cleansers, bleaches; lovelier 
hands in 9 days. Playtex Living 
gloves. (Glove streamer 
3-6-6510) © 2Nov56; KK123735. 

Sitting pretty; Playtex waterproof 
Twinkle Party Pants. (In Provi- 
dence evening bulletin, Mar. 12, 
1957, p.10) Appl. author: 
Reach, McClinton & Co., Inc. 
© 12Mar57; KK124682. 

So I sez to her; Playtex Dress-Eez 
waterproof pants. (In The Sun, 
Baitimore, Mar. 5, 1957, p.9) 
Appl. author: Reach, Yates & Mat- 
toon. © 5Mar57; KK12)60s3. 


Something new and wonderful 
fabulous new Playtex Living strap- 
less bra ... (In Miami Sunday 
news, Apr. 7, 1957, p.19A) 

Appl. author: Reach, McClinton & 
Co., Inc. © 7Apr57; KK124496. 

Store name has the new spring 
fashions you see on TV; Playtex 
waterproof Party Pants. 5331. 
© 5Mar57; KK124035. 

Suddenly, you're glamorous. Life 
is always more exciting when 
you're more exciting to look at. 
Playtex Living bra. (In True 
story, Apr. 1956, p.35) Appl. 
author: Reach, Yates & Mattoon. 
© SApr56; KK123704. 

This spring's figure of fashion, 


the Playtex all-in-one look 
Living long-line bra; mold ‘'n 
hold gipper girdle. (In Pictures, 
St. Louis post-diapateh, Mar. 2, 
1957, p.l 1} Appl. author: Reach, 
McClinton & Co., Ine. © 24Mars7; 
KK 124 558, 


INTERNATIONAL LATEX CORP. © 

Cont'd, 

This summer's beach beauties will 
achieve that smart, new poured-in 
look with ... Playtex Living 
panty brief. (In The Sunday sun, 
Baltimore, June 2, 1957, p.10) 
Appl. author: Reach, McClinton & 
Co. © 2Jun57; KK126154,. 


We could dance all night; Playtex 
Tiny Deb and Tiny Lad waterproof 
Party Pants. (In The Providence 
journal, Mar. 19, 1957, p.5) 
Appl. author: Reach, McClinton & 
Co., Inc. © 19Mar57; KK124685. 

Wonderful news for you. It's back; 
Playtex Living bra with embroid- 
ered cotton cups. (Presentation 
sheet 8-6-5262 © 28Feb57; 
KK123738. 

You asked for it, and now Playtex 
presents the ultimate in Fabricon; 
Playtex mold 'n hold zipper gir- 
dle. © 260ct56; KI022362. 

You know what happened to Playtex 
Living bras after only 90 days of 
TV. 8-2-5280. © 260ct56; 
KK122360. 


INTERNATIONAL NICKEL CO., INC. © 

Inco nickel in amplifying tubes of 
new trans-oceanic phone cable. 
(In Time, Dec. 10, 1956, p.89) 
© 5Dec56; KK123548. 

Inco shows how research wrests 
these 14 elements from nickel 
ores. (In Time, Mar. 11, 1957, 
p.97) © 7Mar57; KK123744. 

Inco shows how to speed the flow of 
ores; from nickel mine to smelter. 
(In Time, Feb. 11, 1957, p.87) 
© 7Feb57; KK123549. 

Inco shows how 24 snow freighters 
run express ... progress report; 
Snowball Express. In Time, 

Apr. 15, 1957, p.137) 
© 1lApr57; KK124446, 

New mines in Manitoba will help add 
over 100 million pounds to nickel 
output. (In Time, Jan. 14, 1957, 
p.112) © 10Jan57 (in notice: 
1956) ; KK123550. 

Projected free world nickel output. 
(In Time, May 6, 1957, p.55) 

© 2May57; KK125126. 


INTERNATIONAL PAPER CO. © 

Modern papermaking by International; 
bleaching. Making headlines 25 
years ago; world affairs; July 
1957. © 15Jun57; KK126318. 

Modern papermaking by International; 
pulping. Making headlines 25 
years ago; politics; May 1957. 
© 15Apr57; KK124839. 

Modern papermaking by International; 
screening and cleaning. Making 
headlines 25 years ago; public 
works; June 1957. © 15May57; 
KK125477. 

Modern papermaking by International; 
wood preparation, 1. Making head- 
lines 25 years ago; sports; March 
1957. © 13Feb57; KK123190. 

Modern papermaking by International; 
wood preparation, 2. Making head- 
lines 25 years ago; science; Apr. 
1957. ©415Mar57; KkK123786. 

Modern papermaking by International; 
wood storage and handling. Making 
headlines 25 years ago; aviation; 
Feb. 1957. © 1hJane7; KK122)20. 

INTERNATIONAL SHOE CO, 

The breeze and I, (In Esquire, 

Apr. 1956, p.31) © Winthrop 
Shoe Co., division International 
Shoe Co.; 8Mar56; KK122588. 

A cool pair, Winthrop's new Strawed 
Nylon, with the tailored front. 
(In Life, May 6, 1957, p.74) 


COMMERCIAL PRINTS AND LABELS 


© Winthrop Shoe Co., division 
International Shoe Co.; 6May57; 
KK125592. 

Foreign intrigue, the Continental 
Lira; Winthrop shoes. (In Es- 
quire, Oct. 1956, pe51) © Win- 
throp Shoe Co., division Inter 
national Shoe Co.; 9Sep56; 
KK123329. 

The Italian slant, Signor by Win- 
throp. (In Life, May 14, 1956, 
p.35 © Winthrop Shoe Co., di- 
vision International Shoe Co.; 
11May56; KK123331. 

It's always fair weather with 
Weather Grains; Winthrop shoes. 
(In Esquire, Sept. 1956, p.102) 
© Winthrop Shoe Co., division 
International Shoe Co.; 9Aug56; 
KK125330. 

A new Italian slant, the Lira, by 
Winthrop. (In Life, May 7, 1956, 

pel6) © Winthrop Shoe Co., divi- 
sion International Shoe Co.; 
4May56; KK122589. 

Play it cool; Winthrop shoes. 

Silken touch. (In Esquire, Apr. 
1957, p.123) © Winthrop Shoe 
Co., division International Shoe 
Co.; 7Mar57; KK123887. 

The smart. way to get around; the 
Ferrari; Winthrop shoes. (In 
Esquire) © Winthrop Shoe Co., 

division, International Shoe Co. ; 
QApr57; KK124592. 

A supple performer, the Bravo, by 
Winthrop. 
p.104) © Winthrop Shoe Co., 
division International Shoe Co.; 
8Apr57; KK125016. 


INTERNATIONAL SWIMMING POOL CORP. © 

The Esther Williams home swimming 
pool. Appl. author: Wilson, 
Haight, Welch & Grover, Inc. 
© 9Jan57; KkK1l225)2. 

The Esther Williams home swimming 
pool. Appl. author: Wilson, 
Haight, Welch & Grover, Inc. 
© 10Jan57; KK122793. 


INTERSTATE BAKERIES CORP. © 

In Milwaukee everybody loves Mrs. 
Karl's fine bread. (In Good 
housekeeping, Mar. 1956, p.186) 
© 20Feb56; KK123079. 

Southern Californians enjoy the 
bread with that Log Cabin flavor; 
21 tempting varieties. (In Good 
housekeeping, Sept. 1956, p.192) 
© 20Aug56; KK1293h. 

Southern Californians go for that 
Log Cabin flavor; variety breads. 
(In Good housekeeping, Mar. 1956, 
pe186) © 20Feb56; KK123078. 


IOWA NUT CO. 

Tree Fresh nuts by Tinco. Net 
weight 1 1b. or over. © Iowa 
Nut Co., Gerald Wendell Holmes, 
owner; 19Mar57; KK124630. 


ISODINE PHARMACAL CORP. © 

Amazing truth, by Reach. The sen- 
Sational new painless iodine 
called Isodine stops infection 
amazingly fast. Appl. author: 
Reach, Yates & Mattoon. 
© 11Jan57; KK123507. 

The cold remedy market is bigger 
than the toothpaste market. 
Isodine gargle. P 10-1-5262. 
© 17Jan57; KK123585. 

Concentrated Isodine gargle; new 
safe iodine complex. For symp- 
tomatic treatment of sore throat 
-.-- Contents 2 fluid ounces. 
© 27Apr56; KK123584. 

Here's how Isodine works. 
© 5Nov56; KK1223)7. 

Infected; new painless iodine stops 
infection best. Isodine anti- 
septic. Appl. author: Reach, 


(In Life, Apr. 8, 1957, 


Jan—June 


McClinton & Co., Inc. © 29Mar57; 

KK125369. 

Isodine antiseptic; new painless 
iodine, stops infection fast. 
© 17Nov56; KK1223))8. 

New deodorant mouthwash gives you 
clean, fresh mouth for hours ; 
Isodine gargle. Appl. author: 
Reach, McClinton & Co., Inc. 
© 4Apr57; KK125368, 

New instant aspirin stops pain in 

minutes; instant Iso-Aspirin. 
(In The Evening eagle, Wichita, 
Kan., May 1, 1957, pe2) Appl. 
author: Reach, McClinton & Co., 
Inc. © 1May57; KK126356. 

New painless iodine stops infection 
fast; kills nearly twice as many 
types of germs ... Appl. author: 
Reach, Yates & Mattoon. 
© 10Jan57; KK123509. 

Only one type of antiseptic kills 
all ten kinds of germs; Isodine. 
Appl. author: Reach, Yates & 
Mattoon. © 9Jan57; KK123508. 


Smoke too much? Now stop smoker's 
breath ... Isodine gargle. (In 
Schenectady gazette, Schenectady, 
N. Y., Apr. 3, 1957) Appl. au- 
thor: Reach, McClinton & Co., 

Inc. © 3Apr57; KK125597. 

Sore throat? How leading hospital 
stops sore throat pain fast. 
Appl. author: Reach, Yates & Mat- 
toon. © 9Jan57 (in notice: 1956); 
KK123511. 


What do you use for child's infec- 
tions, scratches, scrapes, cuts? 
Doctors find new painless iodine 
stops infection best; Isodine. 
Appl. author: Reach, Yates & 
Mattoon. © 9Jan57; KK1235510. 


J 


JACKSON & CHURCH CO. 

Powerated tubular series. Appl. 
author: H. M. Foehl Associates. 
NM: rev. text. © Jackson & 
Church Furnace Division, Jackson 
& Church Co.; 23Feb57; KK123841. 

Warm air furnaces. Appl. author: 
H. M. Foehl Associates. 
© Jackson & Church Furnace Divi- 
sion, Jackson & Church Co.; 
23Feb57; KK123423. 


JACKSON & CHURCH FURNACE DIVISION, 
JACKSON & CHURCH CO, SEE Jackson & 
Church Co. 


JACOBSEN MANUFACTURING CO, © 

Jacobsen power lawn tools for 1957. 
Appl. author: Wesley Aves & Asso- 
ciates, Inc. © 1Jan57; KK122500. 

Lovely to look at, easy to mow with 
the Estate 24, by Jacobsen; the 
mower with shear-cut action. 

(In House & garden) Appl. au- 
thor: Wesley Aves & Associates, 
Inc. © 20Feb57; KK123271. 

Lovely to look at,easy to mow, with 
the Lawn King, by Jacobsen, the 
mower with shear-cut action. (In 
House & garden, Apr. 1957, p.211) 
Appl. author: Wesley Aves & Asso- 
ciates, Inc. © 20Mar57; KK124301. 

Lovely to look at, easy to mow with 
the Modern Manor by Jacobsen, the 
mower with shear-cut action. (In 
Sunset, Feb. 1957, p.163) Appl. 
author: Wesley Aves & Associates, 
Inc. © 20Jan57; KK1229h5. 

New Jacobsen Turbo-cut mows the way 
to easy outdoor living. 21-inch 
power propelled rotary. (In 
Household, Apr. 1957, p.71) Appi. 
author: Wesley Aves & Associates, 
Inc. © 20Mar57; KK124654. 


1957 


New Jacobsen Turbo-cut mows the 
way to easy outdoor living. 21- 
inch power propelled rotary. (In 
The Farm quarterly, spring 1957, 


p.147) Appl. author: Wesley 
Aves & Associates, Inc. © 6Mar57; 
KK124296,. 


JANKE DEVELOPMENT CO., INC. © 


Red Band self-sealing plug-in 
coupler ... for all aviation: 
pressures, liquids, gases. 
© 2J3an57 (in notice: 1956) 
KK123057. 


JANNEY, SEMPLE, HILL & CO. © 
Service & quality extra; save during 
our IRHA Hardware Week sale. 
© 31Dec56; KkK1227)8. 


JANOFSKY, JACK. © 

Cool your home with a Norky exhaust 
fan, a natural cooling pump; one 
easy-to-install unit cools entire 
house. © 22Jan57; KK122598. 

What are the three C's? Cool your 
home at lowest cost; Norky attic 
fan. Natural cooling is naturally 
best. © 28Mar57; KK124062. 


JARDINE, GEORGE WINSOR. © 

Catheters and catheter guides, with 
extra advantages. © 26Feb57; 
kk124018. 


JECTRON CO. © 
There's a full life ahead, when you 
wear dentures. Appl. author: 
I. J. Dresch. © 28Sep56; 
KkK121908. 
JEFFERSON, CHARLES D. 
Jaygol kills roaches. 
Chemicals, Inc. 


JEL SERT CO. © 
Aunt Wick's Fla-Vor-Aid; imitation 


grape flavor. For a cool soft 
drink. Net wt. 3/4 oz. 
© 25Mar57; KK124856. 

Aunt Wick's Fla-Vor-Aid; lemon-lime 
flavor, Net wt. 4 oz. 
© 25Mar57; KK124 fs 

Aunt Wick's Fla-Vor-Aid; orange 


SEE Meadows 


flavor. For a cool soft drink. 
Net wt. 3/4 oz. © 25Mar57; 
KK124261. 


JOHNSON, CLAUDE R. © 
Amarilloan; the newest electronic 
marvel, the Transistor. 
© 22Dec56; KK122910. 


JOHNSON (J. OLIVER) SEED CO. © 
Rolling Green grass seed mixture. 


5 lbs. net. Appl. author: 
Milprint, Inc. © 26Mar57; 
KK126292, 


JOHNSON & JOHNSON, © 

Announcing the new large size 
Band-Aid butterfly closure. (In 
Industrial medicine & surgery, 
Jan. 1957, pe2) Appl. author: 
Cummins Associates, Inc. 
© SJanS7; KkK12307). 

Dress-a-Doll Disks, for dressing 
hobby craft dolls. Jan, the bed 
doll [and others] Contents 50, 

6 inch disks. NM: cover has a 
few elements of earlier instruc- 
tion sheet. © 150ct56; KK125243. 

For your convenience, 500 sterile 
Red Cross cotton balls now avail- 
able in a handy professional 
package for the doctor's office. 

(In R.N., a Journal for nurses, 
Feb. 1957, p.2) Appl. author: 
Cummins Associates, Inc. 
© 1Feb57; KK125108, 

Here aro directions for fashioning 
another Rapid-Flo doll; Carmelita, 
the glamorous fiesta doll. Appl. 
author: Wesley Aves & Associates, 
Inc. © Johnson & Johnson, Filter 
Products Division; lApr56; 
KK12279). 


CURRENT REGISTRATIONS 


Minimizes patient discomfort; 
Johnson's anesthetic lubricating 
jelly. (In American journal of 
obstetrics & gynecology, Mar. 
1957, p.52) Appl. author: Cum- 
mins Associates, Inc. © 1Mar57; 
KK124439. 

New, Johnson's contour-shaped dis- 
posable nursing pads. (In 
A.S.T.A. journal, Jan. 1957, p.29) 
Appl. author: Cummins Associates, 
Inc. © lJan57; KK122965. 

New single-use K-Y sterile lubri- 
cant. To open, break off tip 
... discard empty tube. (In Sur- 
gery, gynecology & obstetrics, 
Jan. 1957, p.41) Appl. author: 
Cummins Associates, Inc. 
© 1Jan57; KK123757. 

1 = 2; one large Surgine linen 
saver 23" x 2)" equals two regu- 
lar underpads 17" x 2", (In 
Nursing home administrator, Mar.- 
Apr. 1957, pl of cover) Appl. 
author: Cummins Associates, Inc. 
© 1Mar57; KK123962. 

The only non-adhering dressing that 
is effective on any type of sur- 
gical lesion; Adaptic. (In Sur- 
gery, gynecology & obstetrics, 
Jan. 1957, p.66-67) Appl. au- 
thor: Cummins Associates, Inc. 
© 1Jan57; KK123755. 

Pre-wrap Surgipad dressing; adopt 
the complete line of pre-wrap 
dressings. (In American journal 
of nursing, Mar. 1957, p.266-267) 
Appl. author: Cummins Associates, 
Inc. © 4Mar57; KK124054. 

Safe-wrap sterile Topper Sponges 
(two's) (In Hospital management, 
Jan. 1957, pe7l-72) Appl. au- 
thor: Cummins Associates, Inc. 
© 26Dec56; KK122185. 

Save 62 cents a roll with Zonas 
adhesive tape. (In The Journal 
of the American Medical Assn., 
Jan. 26, 1957, p.21) Appl. au- 
thor: Cummins Associates, Inc. 
© 26Jan57; KK123575. 

Steripak non-adhering dressing; 
sticks to the patient, not to 
the wound. (In New England 
journal of medicine, Apr. 18, 


1957) | _fppl. aatiion: Guess 
Bsociates, Inc. © 18Apr57; 
KK126091. - awelke 


JOHNSTON LAWN MOWER CORP. © 
Give your lawn a facial ... the 
Johnston Velva-Trim, for a bowl- 
ing green finish. (In Better 


homes & gardens, Apr. 1957, p.381) 


Appl. author: Wesley Aves & Asso- 
ciliates, Inc. © 20Mar57; 
KK124 302, 


JONES (JESSE) SAUSAGE CO, © 
Go whole hog; enjoy Jesse Jones 
whole hog sausage. Mohammy. 
Appl. author; Walter J. Klein. 
© 21Dec56; KK122790. 


JUILLERET, JOSEPH A. © 
Thundercloud Juilleret's. 
© 12aug56; KK124509. 


Velvet Juilleret's. © 12Aug56; 
KK124510. 
KAESER & BLAIR, INC. © 
Exclusive Teaser calendars. Appl. 
author: John J. O'Connor. 


TJan57; KK123007. 


KAHN (DAVID) INC. © 
The pen you can refill wearing 
white gloves; the new Wearever 
ink cartridge pen. (In Life) 
Appl. author: Dowd, Redfield & 
Johnstone, Inc. © 4Feb57; 
KK125187. 


KATSER, LEONARD F, 
Ask for Bar-B-Corn. 
Ross, Jr. 
KASSON, CONSTANT B. 
Wetcleaning is costlier than you 
think. SEE Street (R- R-) & Coe, 
Inc. 


KATHER, ALFRED C. © 
The clown presents toy of skill and 
fun for everyone. Ring-0, bounce 
the ball that rings the bell. 


SEE Bond, 


47 


© Alfred Kather; 18Mar57; KK123950 


Wow, it's the new ring-o Ring-A- 
Bell toy with bell tone. 
© 18May57; KK125539, 

KELCO CO. © 

Leading brewery publications agree: 
Kelcoloid 0 is news of major im- 
portance; Foamometer. Appl. au- 
thor: William D. Cayton. 
© 5Dec56; KK122310. 


KELLOGG CO. © 
New red supplement. Gro-Pup ribbon 
form dog food. Net weight 1 lb. 
9 oz. © 13Mar57; KK124254. 


Raisin bran, with amazin' raisins; 
honey-comb coated. Free inside; 
mystery sailboat. Net weight 
9 1/2 oz. © 21Mar57; KK124223. 

Rice Krispies. Outwit Mister 
Twister; win $50,000. Net wt. 
51/2 oz. © 1May57; KK125022. 

Rice Krispies. Snap, Crackle, Pop. 
Free inside; little squirt camera 
Net wt. 5 1/2 oz. © 15Mar57 
(in notice: 1956); KK124238. 

Rice Krispies; large size. Snap, 
Crackle, Pop. Free inside; 
little squirt camera. Net wt. 
91/2 oz. © 15Mar57 (in notice: 
1956); KK124240. 

Rice Krispies; new king size. 
Crackle, Snap, Pop. Free inside; 
little squirt camera. Net wt. 

13 oz. © 7Mar57 (in notice: 
1956); KK124233. 

Sugar frosted flakes; g-r-r-reat. 
Kids, get this giant 14" sub- 
machine squirt gun. Net weight 


10 oz. © 23Feb57 (in notice: 
1956); KK12422e. 

Sugar Pops; shot with sugar. Free 
wild animal inside. Andy Devine. 


Large size. Net wt. 8 oz. 
© eet (in notice: 1956); 
KK124224. 

Sugar Pops; shot with sugar. 
wild animal inside. 
Large size. Net wt. 8 oz. 
© 22Mar57 (in notice: 1956); 
KK124221. 

Sugar Smacks, sugar-toasted puffs 
of wheat. Free wild animal in- 
side. Net weight 9 oz. 
© 25Feb57 (in notice: 1956) ; 
KK124239. 

KELLY (EMMETT) CORP. © 

Emmett Kelly as Willie the clowne 
Emmett with hammere 7039+ Appl 
author: Saalfield Pube Coe 
© 2Jan57; KK122513- 

Emmett Kelly as Willie the ciown. 
Willie and lettuce. 7039. 
author: Saalfield Pub. Co. 
© 2Jan57; KK1225l2. 

Emmett Kelly as Willie the clown. 
Willie on horse. 7039. Appl. 
author: Saalfield Pub. Co. 
© 2Jan57; KkK122515. 

Bumett Kelly as Willie the clown. 
Willie with seals. 7039. Appl 
author: Saalfield Pub. Co. 
© 2Jan57; Kel225l). 


Free 


KEV-I-KAL ENGINEERING LABORATORIES, 
Inc, © 
Kom-I-Kal; light reflecting alumai- 
num heat resiating paint. 1 
quart ailver chrome finiah. 


Guy Madison. 


Appl. 


48 COMMERCIAL PRINTS AND LABELS 


KEM-I-KAL ENGINEERING LABORATORIES, 
INC. © Cont'd. 
Appl. author: Clarence L. Fetty. 
© 1Julh6; KK122673. 


KEMPER, FRANK H. © 
Dear publisher, editor, and ad- 
vertising director; Congressmen. 
White Sales Co. © 6May57; 
KK125857. 


KENDALL CO. © 
From Bauer & Black, now, 51 gauge 
elastic stockings. (Im Ladies' 
home journal, ee 1956) 
© 29Mar56; KK124378. 

Varicose veins and the last 4 months 
of pregnancy ... Bauer & Black's 
new 51 gauge elastic stockings. 
(In Parents' magazine, June 1956, 
p.74) © 25May56; KK124430. 


KENMAR MANUFACTURING CO. © 

Newest California styling with 
Sylmer treated fabrics on the 
Pasadena sofa by Kenmar. (In 
House beautiful Appl. author: 
Werner Lentz. © 5Mar56; 
KK125088. 

Pasadena by Kenmar; exciting new 
California casual styling with 
luxurious Firestone Foamex cush- 
ioning. (In Living for young 
homemakers, Nov. 1956, p.79) 
Appl. author: Werner Lentz. 
© 1Nov56; KK125966. 


KENTILE, INC. © 

Businessmen choose Kentile floors 
for low first cost. (In The Sat- 
urday evening post, Jan. 28, 1956) 
© 2hJan56; KK121959. 

How to add fresh new beauty to every 
home, by Isabelle Shaver. Kencork 
floors and walls, KenRubber tile 
floors [and others] (In Better 
homes & gardens, Feb. 1956, pell6- 
147) © 19Jan56; KK122989. 

KenFlex, vinyl asbestos tile; color- 
ful as a peacock. (Kentile vinyl 
asbestos tile) (In The Saturday 
evening post, July 16, 1955, 
pe72) © 123u155; KK121961. 

Like walking on a path of pine 
needles; put spring in your step 
e+e KenRubber. (In Ladies! home 
journal, May 1956, p.100) 
© 27Apr56; KK121960. 

Like walking on a velvety new mown 
lawn; put spring in your step 
with long-wearing KenRubber tile 
floors. (In The Saturday evening 
post, July 14, 1956, p.63) 
© 10Ju156; KK123380. 

The loveliest floor is easiest to 
clean; KenRoyal, vinyl tile. 

(In The Saturday evening post, 
June 30, 1956) © 26Jun56; 
KK125507. 

Low cost Corktone Kentile gives 
floors new luxury look. (In 
McCall's, May 1956, p.6) 
© 19Apr56; KK122991. 

Modernize your floors; it's easy 
with low-cost Kentile. (In Look, 
July 24, 1956) © 10Ju156; 
KK122990. 

Now, a low-cost vinyl floor; only 
$13.90 per carton; KenFlor. 

(In American home, Feb. 1955) 
© 20Jan55; KK121958. 

Take a businesslike view of your 
flooring, you'll use low cost 
Kentile. (In Nation's business, 
May 1956, p.2 of cover) 
© 25apr56; KK123381. 


KERSKER, INC. © 
Personal pocket file. Productive, 
personalized advertising. Appl. 
author: William H. Kersker, Jr. 
© 2hJan57; KK122751. 


Too busy? In a rush? Customer re- 
lations prorrams. Appl. author: 
William H. Kersker, Jr. 
© 29Jan57; KK122752. 

Why have an expert do it; do it 
yourself. How to grease your 
own car. Productive personalized 


advertising. Appl. auth6r: Wil- 
liam H. Kersker, Jr. © 11Feb57; 
KK123169. 


KETCHPEL ENGINEERING CO. © 
Announcing a new stainless steel 
sanitary valve. Appl. author: 
Paul A. Ketchpel. © 16Mar57; 
KK124381. 


KETCHUM, CLIFF. 
Doodle page of the monthe Page 7, 
series 7.e SEE Craftool Coe 


KIDDI KLIK, © 
Instructions for attaching Kiddi 
Klik. Appl, author: Bernard Q, 
Halloran, © 25Mar56; KK122571, 


KIEKHAEFER CORP. © 

A man who loves engines talks about 
outboards, by Jim Sprinkel; 
Mercury outboards for 1957. (In 
Life, Apr. 1, 1957, p.96-97) 
Appl. author: Arthur Gillespie. 
© 1Apr57; KK125391. 

Mightiest outboard shows its 
muscles 60 workhorse-power strong. 
New 6 cylinder Mercury Mark 75 
SSS (init fey) Apr.) 22519575 
p.28-29) Appl. author: Arthur 
Gillespie. © 22Apr57; KK125379. 


KIMBERLY-CLARK CORP, © 
Spark your large-size promotion with 

Kleenex in colors; feature the 
economy=size hOO's pack ... 
Kleenex 200's now in colors, too. 
(In Chain store age, Jan. 1957, 
pe. 30-31) Appl. author: Les 
Mather. © 10Jan57; KK123136. 


KINGMAN, ZAYA. © 
Zaya's White Jade cream; let this 
soft caress enfold your flesh from 
morn to dusk. Contents net wt. 
h oze avoir. © 23Jan57 (in 
notice: 1956); KkK122806. 


KINGSPORT PRESS, INC. © 

American university presses. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no.18) (In Pub- 
lishers' weekly, June 10, 1957, 
p.63) © 10Jun57; KK126130. 

Essex Institute. (Essays on Door- 
ways to American culture, by Paul 
M. Angle & Earl Schenck Miers, 


no.17) (In Publishers' weekly, 
May 6, 1957, p.55) © 6May57; 
KK125172. 


The Huntington Library. (Essays on 
Doorways to American culture, by 
Paul M. Angle & Earl Schenck Miers, 
no.13) (In Publishers' weekly, 
Jan. 7, 1957, p.-79) © 7Jan57; 
KK122337. 

National Geographic Society. 

(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 

Schenck Miers, no.16) (In Pub- 

lishers' weekly, Apr. 1, 1957, 

p.63) © 1Apr57; KK124436. 

New York University Club Library. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no.15) (In Pub- 
lishers! weekly, Mar. 4, 1957, 
p.-115) © 4Mar57; KK123552. 

The State Historical Society of 
Iowa. (Essays on Doorways to 
American culture, by Paul M. Angle 
& Earl Schenck Miers, no.14) (In 
Publishers' weekly, Feb. 4, 1957, 
p.77) © 4Feb57; KK122963. 


Jan.—June 


KINNER PRODUCTS CO. © 
Odoriforous; kills most displeasing 
odors instantly; spray a little 
in each room. 1 gallon. Designed 
by Dodrill Design Studio. Appl. 
author: Robert Estle Kinner. 
© 18Feb57; KK123218. 


KINNEY, WILBUR C. © 

News release: irrigation labor costs 
51 1/2¢ per acre; Port-Alum. 
© W. C. Kinney; 10Jan56; KK122393. 

Port-Alum valve corrosion preven- 
tion anode. © 113u156; 
KK125716. 

Water and fertilizer losses. 
able Aluminum Irrigation Co. 
© W. C. Kinney; 12Sep56; KK12239). 

Why? Portable aluminum irrigation 
systems. © 8Feb56; KK125715. 


Port- 


KIRSCH MUSHROOM CO. © 
Mushroom powder, imported from 
Europe; 100% pure. This box con- 
tains 1 doz. jars. Appl. au- 
thor: Abraham H. Kirsch. 
© 1Feb57; KK123785. 


KITCH'N=HANDY PRODUCTS. SEE Washing- 
ton Steel Products, Inc. 


KLEE, K. FRED. d.b.a. KLEESONS, INC. 
SEE Kleesons, Inc. 


KLEESON'S, INC. 

Wrought iron lamp posts; wrought 
iron serves the purpose, beauti- 
fully. @©K. Fred Klee d.b.a. 
Kleeson's, Inc.; 9Feb57; 
KK123176. 

Yellow pages advertising in phone 
books. Klieesons will share the 
cost of these ads on co-op terms. 
Ornamental iron. © K. Fred Klee 
d.b.a. Kleeson's, Inc.; 9Feb57; 
KK124117. 

You cannot buy better insurance ... 
only wrought iron K railings give 
your home such attractive safe- 
guards. © K. Fred Klee d.b.a. 
Kleesons, Ine.; 150ct56; 
KK123175. 


KLEIN, ABRAHAM. © 
Little Miss Dressmaker's apron & 
sewing kit; for girls of all ages. 
Ready made apron; doll; dolli's 
pattern, materials, eps 
supplies. © 24Mar57; KK124730. 


K'LENE PRODUCTS CO., INC. © 
Rust buster; free rusted or corroded 
areas ... Contents 1 gallon. 
© 3Jun57; KK125912. 


KLOEPPER, ADULPH HENRY d.b.a. BAR-B-Q 
CO. SEE Bar-B-Q Co. 


KNAPP, JEROME J. d.b.a. KNAPP ENTER- 
PRISES. SEE Knapp Enterprises. 


KNAPP ENTERPRISES, 
Shampoodle,. © Jerome J. Knapp 
d.b.a. Knapp Enterprises; 10Dec56; 
KK122h93. 


KNELL, BOYD. © 
Young Americans. 
able book cover. 
KK124545. 


KNEUBUHL, DOUGLASS C. © 
Urechins of the sea; Moby, the 
whale. © 150ct56; KK123830. 


KNIGHT BROS. PAPER CO, d.b.a. CRUSADER 
PAPER PRODUCTS. SEE Crusader Paper 
Products. 


No.3 size adjust- 
© 4apr57; 


KNOWLTON'S CREAMERY. © 
M-m-m-m; chocolate fudge, marsh- 
mallow and pecans. Chocnut fudge 
ice cream with marshmallow twirl. 
Appl. author: Cusick-Schwerke & 
Wild. © 300ct56; KK120725. 


1957 


KOCH, LOUIS. © 
1957 baseball chart; St. Louis 
[Cardinals] schedule in other 
cities, © 24apr57; KK125020. 


KOODIN, BEN. © 
Satellite Space-Station action toy. 
© 6Jun57; KK125972. 


KOZAK AUTO DRYWASH, INC. © 
Does your car get shameful [sic] 


dirty? (Ad no.94) Appl. author: 
E. C. Walker. © 24Mar57; 
KK124696. 


Does your car get shameful [sic] 
dirty? [Endorsed by] Mr. and 
Mrs. J. B. Basil, Mrs. R. J. 
Hawn [and others] Appl. author: 
E. C. Walker. © 13Jan57; 
KK123102. 


KRIM-KO CORP. © 
Topps; pure chocolate fudge sauce. 
Net weight 10 1/2 oz. Appl. au- 
thor: Egon Ungar. © 18Dec56; 
KK123617. 


KROCK, NATHAN R. d.b.a. BOSTON PRINT. 
CO. SEE Boston Print. Co. 


KRUEGER (G.) BREWING CO. © 
True beer drinkers go Krueger, the 
beer with zing. In Morristown 
daily record, Feb. 13, 1957, p.4) 
© 13Feb57; KK123656. 


KURLAND ENTERPRISES, INC. © 
Solution to spectacle puzzle. 
Appl. author: Jacob Kurland. 
© 28Jan57; KK12281). 


KWIKSET LOCKS, INC. 

Introducing Kwikset's new Bel Air 
design; a dramatic achievement in 
lockset styling. Appl. author: 
Richard E. McFarland. © Kwikset 
Sales & Service Co., sales divi- 
sion of Kwikset Locks, Inc.; 
1Ju156; KK122858. 


if 


L. C. A. LABORATORIES. 

Available soon, LCA Laboratories 
vacuum reagent buret/pipet ... 
Universal band clamps. © Roger 
William McBrien d.b.ea. Le Ce A. 
Laboratories; lDec56; KK1229)2. 


L. O, F. GLASS FIBERS CO. © 

Different in looks, different in 
action; new L. O. F. glass fibers' 
home insulation. Thermo-Sensitive. 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. 
© 1lApr57; KK125226, 

New kind of home insulation; 
Thermo-Sensitive. (In House & 
home, Apr. 1957, p.58) Appl. 
author: Brooke, Smith, French & 
Dorrance, Inc. © 8Apr57; 
KK124554., 


LADY ESTHER, division of CHEMWAY CORP. 
SEE Chemway Corp. 


LAMBERT-HUDNUT DIVISION, WARNER-LAM- 
BERT PHARMACEUTICAL CO, SEE Warner- 
Lambert Pharmaceutical Co,, Inc, 


LAMP PROMOTIONS CO., INC, © 
Plantelite; another Sundial original. 
Appl. author: Julian Josephsohn. 
© 21Dec56; KK122)77. 
LANG, BERTRAND A., SR, © 
The Bertellen wind-brake, for the 
beach, camping or in the back- 
yard. © 15Apr57; KK125750. 


LANOLIN PLUS, INC. © 
Announcing lipstick 35, by Lanolin 
Plus. Beauty treat your lips. 
(In American hairdresser & beauty 
culture, May 1957, p.9) Appl. 
author: Russel M. Seeds Co., Inc. 
© 1May57; KK125343, 


CURRENT REGISTRATIONS 


Exclusive complexion control liquid 
make-up, by Lanolin Plus. (In 
McKesson profitunities, Apr. 1957, 


cover) Appl. author: Russel M. 
Seeds Co., Inc. 9 lApr57; 
KK125025. 


Now, end problem skin blemishes ... 
doctor's discovery guarantees ... 
(In Rochester times-union, Roch- 
ester, N, Y., Feb. 18, 1957, 
pte2, Pe3l) Appl. author: Rus- 
sel M. Seeds Co., Inc. © 18Feb57; 
KK125023. 

Now, end problem skin blemishes ... 
sufferers from problem skin ... 
(In The Commercial appeal, Mem- 
phis, Tenn., Feb. 1&5, 1957, pt.1, 
p.16) Appl. autho#: Russel M. 
Seeds Co., Ine. © 16¥eb57; 
KK125024. 


LANTZ (WALTER) PRODUCTIONS, INC. © 
Woody Woodpecker's kite book; free 
color comic book; ask P.G. and E. 
for your free copy. © 20Jan57 
(in notice: 1956). KK123450. 


LARSON, EDWARD H., NELSON J. MCMAHON 
& ELMER D. SILHA composing the firm 
ELMORENE CO. SEE Elmorene Co. 


LARUS & BRO. CO., INC. © 

Amazing proof; only new Holiday 
cigarettes give you perfect fil- 
tration ... (In New Haven reg- 
ister, Apr. 29, 1957, p.14) 

Appl. author: Reach, McClinton 
& Co. © 29Apr57; KK125166. 

New filter cigarette breaks taste 
barrier; Holiday cigarettes jet- 
flo filter gives you real tobacco 
taste. [Seated man, in cap, 
smoking cigarette & watching 
jets] (In New Haven evening reg- 
ister, Feb. 18, 1957, p.9) 

Appl. author: Reach, Yates & Mat- 
toon. © 18Feb57; KK123823. 

New filter cigarette breaks taste 
barrier; Holiday jet-flo filter 
ives you real tobacco taste. 
Man smoking cigarette; jet in 

sky] (In New Haven evening reg- 
ister, Feb. 4, 1957, p.12) Appl. 
author: Reach, Yates & Mattoon. 

© 4Feb57; KK123822. 

New, Holiday cigarettes give premi- 
ums without waiting. Get free 
Holiday catalog at your dealer. 
Appl. author: Reach, Yates & Mat- 
toon. © 6Mar57; KK124021. 

New Holiday cigarettes with jet- 
flow filter give you premiums 
without waiting. (In Worcester 
telegram gazette, Apr. 29. 1957, 


p.20 Appl. author: Reach, 
McClinton & Co., Inc. © 29Apr57; 
KK125168, 

Only Holiday cigarettes give you 
free gifts right now ... new 
Holiday jet-flo filter. (In The 


Evening gazette, Worcester, Mass., 
Feb. 4, 1957, p.4) Appl. au- 
thor: Reach, Yates & Mattoon, 
© 4Feb57; KK123824, 

Why wait for cigarette premiums? 
Holiday jet-flo filter. (In 
Worcester daily telegram, Feb. ll, 


1957, p.3) Appl. author: Reach, 
Yates & Mattoon. © 11Feb57; 
KK123821. 


LASSITER CORP. © 
Corrufilm, cushioned packaging made 
of Avisco cellophane. © 8Apr57; 
KK 124536. 
Exquisite nylons. Zig zag design. 
Appl. author: Norma Anderson 
Schmitt. © 13Feb57; KK123693. 


LAVINO (E. J.) & CO. © 
Refractory brick calculator. 
© 25Mar57; KK124 588. 


49 


LAWTON CO, © 
22L-610 Rochester-Pean forceps, 
6 1/4 inches, curved. 
© 17Jun57; KK126346. 


LEBOW BROS., INC. © 
Decade o'fashion. 
Victor Lebow. 
KkK124008. 


LEDERER, ALBERT J. sole proprietor 
PRO=AM PRODUCTS CO. SEE Pro-Am 
Products Co. 


Appl. author: 
© 15Aug56; 


LEDOUX, WILFRID. © 

Announcing a new self-opening bread 
wrapper; one pull on the loose 
tab and the loaf is open. 
© 1lJan57; KK123139. 

Announcing a new self-opening label 
for bread wrappers. © 26Feb57; 
KK123522. 

A new self-service device to open 
bread wrappers. © 10Dec56; 
KK122375. 


LEE (H. D.) CO. © 
Make that hitch snug, just like our 
Lee Riders; authentic western 


jeans. (In The Dude rancher, 
spring quarterly 1957, p.4 of 
cover Appl. author: Grey Ad- 


vertising Agency, Inc. © lApr57; 

KK124981. 

They fit you, they fit the saddle; 
Lee Riders are tailored for good 
looks, lasting comfort. Appl. 
author: Grey Advertising Agency. 
© 3Jan56 (in notice: 1955); 
KK124275. 


LEE, JOHN M. © 
Thanks; their hopes & abilities need 
kind stimulation. Thanks Co.; 
real estate and insurance. Horse 
with a crutch & one-arm jockey. 
© 14Feb57; KK123363. 


LEKAS (NICHOLAS) CORP. © 
Imported 100% pure olive oil; 
quality supreme. Net contents 
one half gallon. Appl. author: 
National Tin Can Manufacturing 
Co. © 8Jan57; KK124347. 


LENNOX INDUSTRIES, INC. © 

Did you say Lennox air conditioning? 
I'd love to see your etchings. 
Passenger with arm around stew- 

ardess, in plane. (In The New 
Yorker, Mar. 23, 1957, p.135) 
© 235Mar57; KK124041. 

Everybody talks about women ... 
only Lennox gives you a complete 
program to sell women, Lennox, 
world leader in all-season air 
conditioning for the home. (In 
American builder, Feb. 1957, 
p.178-179) © 1Feb57; KK123234. 

Everybody talks about women ... 
only Lennox gives you a complete 
program to sell women. Lennox, 
world leader in all-season air 
conditioning for the home. (In 


American builder, Mar. 1957, _ 
p.194-195) © 1Mar57; KK123574. 
Here's why you're so smart to buy 


that now home now; Lennox all- 
season air conditioning, (In 
Parents' magazine, Nay 1956, 
p.29) ) 20Apr56; KK1225:7,. 

How to get summer air conditioning 
out of your warm air heating sys- 
tem. Stowaway air conditioner, 
(In Better homes & gardens, Mar. 


1957, p.164) © 20Feb57; 
KK125516. 

Nobody does more for your far 
than your local Lennox ec 
craftaman; Lennox all-season air 
conditioning, (in Living for 
young homemakera, Fer, 1957 


‘= 21) > 2liJan57 (in notice 


50 COMMERCIAL PRINTS AND LABELS 


LENNOX INDUSTRIES, INC. © Cont'd. 

Now, from Lennox, a whole-house 
air conditioner for cigarette 
money; it's the new Lennox Stow- 
away air conditioner ... (In 
Better homes & gardens, Apr. 1957; 
p.313) © 10Mar57; KK124797. 

Now, from Lennox, world leader in 
home comfort, a whole-house air 
conditioner, only $599. (In 
Life, July 2, 1956, p.10) 
© 2Jul56; KK123926. 

Swap old smoky for modern Lennox 
automatic heating. (In Living for 
young homemakers, Sept. 1956, 
p.10-11) © 21Aug56; KK126357. 

A totally new concept in classroom 
heating and ventilation. (In 
The School executive, Jan. 1957, 
p-38) 9 8Jan57; KK122300. 

Woman's touch features; to help you 
give your homes greater sales 
appeal; Lennox, world leader in 
all-season air conditioning for 
the home. © 18Jan57; KK122695. 


LESHER PRINTERS, INC. © 
Place your order, then set up the 
dee-lish family table; special 
children's menu. ABC Restaurant. 
NM: all new except some text & 
certain illus. © 351May57; 
KK126006. 


LEVER BROS. CO. © 
Here's how to make the new Spry- 
crust lemonade chiffon pie, with 

Knox sky-hi lemonade chiffon 

filling; Spry. (In The Flint 

journal, June 13, 1956, p.3)) 
Appl. author: Foote, Cone & 
Belding. © 13Jun56; KK122268. 
Introducing Sprycrust, simple but 
sensational, Spry, vegetable short- 
ening. Chocolate scatter Spry- 
crust, mocha filbert Sprycrust, 
honeyed peanut Sprycrust. (In 
The Flint journal, Mar. 28, 1956, 
peli) Appl. author: Foote, Cone 
& Belding. © 28Mar56; KK122277. 
Introducing Sprycrust, the first 
new idea in the history of pie- 
erust ... chocolate scatter Spry- 
erust, mocha filbert Sprycrust, 
honeyed peanut Spryecrust; Spry, 
vegetable shortening. (In The 

Rhode Islander (Providence Sunday 

journal) Mar. 18, 1956, p.8-9) 

Appl. author: Foote, Cone & Bel- 

ding. © 18Mar56; KKi24031. 

Introducing Sprycrust, the first 
new idea in the history of pie-' 
crust; simple but sensational; 
Sprycrust is flavored piecrust. 
Chocolate crunch Sprycrust, cof- 
fee pecan Sprycrust, pineapple 
coconut Sprycrust; Spry, vege- 
table shortening. (In The Flint 
journal, Jan. 11, 1956, p.30) 
Appl. author: Foote, Cone & 
Belding. © 11lJan56; KK122269. 

Introducing Sprycrust, the first 
new idea in the history of pie- 
crust; Spry, vegetable shortening. 
Chocolate crunch Sprycrust. (In 
The Flint journal, Feb. 15, 1956, 
p.33) Appl. author: Foote, Cone 
& Belding. © 15Feb56; KK122272. 

Introducing Sprycrust, the first 
new idea in the history of pie- 
crust; Spry, vegetable shortening. 
Chocolate crunch Sprycrust. (In 
The San Francisco examiner, Jan. 
26, 1956, p.9) Appl. author: 
Foote, Cone & Belding. 
© 26Jan56; KK124032. 

Introducing Sprycrust, the first 
new idea in the history of pie- 
crust; Spry, vegetable shortening. 
Coffee pecan Sprycrust. (In The 


Flint journal, Feb. 29, 1956, 
pe36) Appl. author: Foote, Cone 
& Belding. © 29Feb56; KK122276. 

Introducing Sprycrust, the first 
new idea in the history of Spry- 
crust; Spry, vegetable shortening. 
Coffee pecan Sprycrust. [Instant 
coffee, pecans, filling] (In The 
Rhode Islander, Providence Sun- 
day journal, Mar. 4, 1956, p19) 
Appl. author: Foote, Cone & 
Belding. © )Mar56; KK122270. 

Mocha pecan pie mates, simple but 
sensational; Spry, vegetable 
shortening; Nescafe, instant 
coffee. (In The Flint journal, 
Apr. 18, 1956, p.16) Appl. au- 
thor: Foote, Cone & Belding. 
© 18Apr563; KK122273. 

Simple but sensational; Spry, vege- 
table shortening. Pineapple coco- 
nut Sprycrust. (In The Flint jour 
nal, May 16, 1956, pe22) Appl. 
author: Foote, Cone & Belding. 
© l6May56; KK122271. 

You'll wonder where the yellow went, 
when you brush your teeth with 
Pepsodent. [Boy] (In Chicago 
Sunday tribune, Feb. 24, 1957, 
comic section, p.7) Appl. au- 
thor: Foote, Cone & Belding. 
© 24Feb57; KK126241. 

You'll wonder where the yellow went, 
when you brush your teeth with 
Pepsodent. [Girl] (Im Chicago 
Sunday tribune, Mar. 24, 1957, 
comic section, p.6) Appl. au- 
thor: Foote, Cone & Belding. 
© 24Mar57; KK126242. 


LEVY (HENRY S.) & SONS, INC. © 
All he can see is Levy's real 
Jewish rye [and] cinnamon raisin 
bread. (In The New York times, 
Oct. 1, 1956, pel) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 10ct56; KK12233. 


LEVY, ROBERT G. © 
8 second quickie. Robert's, in 
the village. Specialists in adult 
feminine fashion. (In The Hous- 
ton post, Nov. 18, 1956) 
© 18Nov56; KK123835. 


LEWIS, GRACE CAROLYN d.b.a. GRAFEL 
MANUFACTURING CO. SEE Grafel 
Manufacturing Co. 


LEWIS ASPHALT ENGINEERING CORP. © 

Karnak Renu-Top; new waterproofing 
system that adds years of life to 
weathered roofs. (In American 
roofer & siding contractor, Jan. 
1957, p29) Appl. author: Wil- 
son, Haight, Welch & Grover, Inc. 
© 22Jan57; Ki122651. 


LEWUS ELECTRIC CO. © 
Relay adjustment instructions. 
Appl. author: Alexander Jay Lewus. 
NM: operating instructions, 
© 15dul56; KK122)27. 


LEWYT CORP. © 
New Lewyt power cleaner; model 90. 
Appl. author: Walter Daily. 
© 1Nov56; KK125854. 
New, Lewyt Zephyr vacuum cleaner; 
model 81. Appl. author: Walter 
J. Daily. © 1Jan57; KK125855. 


LIEBENOW, JULIUS GUSTAVE. © 
Construction procedure for bridged 
solid dies. © 19Jan57; 
KK123892. 

Corrugated die-cutting--rotary. 
Flat-feed Miehle corrugated die- 
cutter. © 13Mar57; KK123814. 

The Reservoyer roller; offset press 
distribution for Miehle flat-beds. 
© 22Apr57; KkK12)718. 


LIEBMANN BREWERIES, INC. © 


Jan—June 


Around the world in 80 years, you'll 
never find a better beer, says 
Mike Todd ... Black & white. 

(In New York daily news, Apr. 22, 

1957, p.31) Appl. author: Foote, 

Cone & Belding. © 22Apr57; 

KK126253. 

Around the world in 80 years, you'll 
never find a better beer, says 
Mike Todd ... 4 colors. (In 
New York Sunday news, coloroto 
magazine, May 19, 1957, p.3) 

Appl. author: Foote, Cone & Beld- 
ing. © 19May57; KK126254. 

Blooming blossoms bring booming 
sales for Rheingold dealers. 

Miss Rheingold. Cherry blossoms. 
(In Connecticut beverage pou 
blue book, Apr. 1957, p.144) 
Appl. author: Foote, Cone & Beld- 
ing. © lApr57; KK126238. 

The course is clear for greater 
Rheingold sales. Miss Rheingold 
1957. Golf. (In Connecticut 
beverage journal blue book, June 
1957, p.152) Appl. author: 
Foote, Cone & Belding. © 1Jun57; 
KK126249,. 

For years, New York's only real 
bock beer. Rheingold. (In New 
York daily mirror, Mar. 11, 1957, 
p.7) Appl. author: Foote, Cone 
& Belding. © 11Mar57; KK124568. 

Getting up steam for the biggest 
Rheingold year ... Miss Rheingold : 
1957. Margie McNally. Ski. (In | 
Connecticut beverage journal blue 
book, Jan. 1957, p.120) Appl. 
author: Foote, Cone & Belding. 
© 1Jan57; KK124570. | 

The greatest beer on earth, says 
John Ringling North. Rheingold. 
(In New York daily news, Apr. 8, 
1957, p.37) Appl. author: Foote, 
Cone & Belding. © 8Apr57; 
KK126256. 

How to be a hit in any year. Rhein- 
gold. Can of Rheingold & 3 
theatre tickets. (In New York 
post, Mar. 4, 1957, nee Appl. 
author: Foote, Cone & Belding. 
© 4Mar57; KK126234. 

I can't go fast enough when it's 
Rheingold, says Ray Bolger. 

(In New York Sunday news, coloro- 
to magazine, May 26, 1957, p.5) 
Appl. author: Foote, Cone & Beld- 
ing. © 26May57; KK126260. 

I'm never at a loss for words about 
my favorite beer, says George 
Jessel ... Rheingold. (In New 
York mirror, May 20, 1957, p.7) 
Appl. author: Foote, Cone & Beld- 
ing. © 20May57; KK126257. 

Matchless, and I do mean Rheingold, 
Says Groucho Marx. (In Sunday 
news, coloroto magazine, Apr. 14, 
1957, p15) Appl. author: 

Foote, Cone & Belding. © l4Apr57; 
KK126261. 

MisS Rheingold brings you season's 
greetings, and a word about a 
great year. I'll never forget 
1956 ... says Hillie Merritt ... 
(In Connecticut beverage ee 
blue book, Dec. 1956, p.180) 

Appl. author: Foote, Cone & Beld- 

ing. © 1Dec56; KK124569. 

My beer is Rheingold, the dry beer, 
says Barbara Bel Geddes. (In 
New York daily mirror, Dec. 10, 
1956, pel3) Apple author: Foote, 
Cone & Belding. © 10Dec56; 
KK12),563. 

My beer is Rheingold, the dry beer, 
says Beatrice Lillie. (In New 
York daily mirror, Jan. 21, 1957, 
p-11) Appl. author: Foote, Cone 
& Belding. © 21Jan57; KK126245. 


1957 


My beer is Rheingold, the dry beer, 
says Brian Aherne. (In New York 
daily mirror, Jan. 14, 1957, p.11) 
Appl. author: Foote, Cone & Beld- 
ing. © 14Jan57; Kk126243, 

My beer is Rheingold, the dry beer, 
says David Wayne. (In New York 
daily mirror, Mar. 25, 1957, p.9) 
Appl. author: Foote, Cone & Beld- 
ing. © 25Mar57; KK126232. 

My beer is Rheingold, the dry beer, 
says Don Ameche. (In New York 
daily mirror, Nov. 12, 1956, p.9) 
Appl. author: Foote, Cone & Beld- 
ing. © 12Nov56; KK124567. 

My beer is Rheingold, the dry beer, 
says Dorothy Kilgallen. (In New 
York daily mirror, Feb. 11, 1957, 
p-9) Appl. author: Foote, Cone 
& Belding. © 11Feb57; KK124559. 

My beer is Rheingold, the dry beer, 
says Farley Granger. (In New York 
daily mirror, Dec. 3, 1956, p.7) 
Appl. author: Foote, Cone & Beld- 
ing. © 3Dec56; KK124564. 

My beer is Rheingold, the dry beer, 
says Fernando Lamas. (In New 
York daily news, Feb. 18, 1957, 
p.31) Appl. author: Foote, Cone 
& Belding. © 18Feb57; KK126246. 

My beer is Rheingold, the dry beer, 
says Geraldine Fitzgerald. (In 
New York daily news, Feb. 25, 
1957, p.29) Appl. author: 
Foote, Cone & Belding. © 25Feb57; 
KK126240,. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rhein- 
gold 1956. Mailbox. (In Newsday, 
Dec. 15, 1956, pel) Appl. author: 
Foote, Cone & Belding. © 15Dec56; 
KK12)562. 

My beer is Rheingold, the dry beer, 
says Ida Lupino ... (In New York 
daily news, May 13, 1957, p.35) 
Appl. author: Foote, Cone & Beld- 
ing. © 13May57; KK126251. 

My beer is Rheingold, the dry beer, 
says Lisa Kirk. (In New York 
daily mirror, Nov. 26, 1956, p.11) 

Appl. author: Foote, Cone & Beld- 
ing. © 26Nov56; KK124565. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Cherry blossoms. (In 
New York daily mirror, Apr. 1, 
1957, p-7) Appl. author: Foote, 
Cone & Belding. © lApr57; 
KK126239. 

My beer is Rheingold, the dry beer, 
says Margie McNally, iiss Rhein- 
old 1957. Colorado Mountains. 

In Connecticut circle, Jan. 1957, 
p. 32-33) Appl. author: Foote, 
Cone & Belding. © 20Dec56 (in 
notice: 1957); KK124573. 

My beer is Rheingold, the dry beer, 
says Margie McNally, Miss Rhein- 
gold 1957. Firehouse. (In New 
York daily mirror, Feb. 4, 1957, 
p.-13) Appl. author: Foote, Cone 
& Belding. © 4tFeb57; KK124574. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Golf. (In New York 
mirror, June 3, 1957, p.7) 

Appl. author: Foote, Cone & Beld- 
ing. © 3Jun57; KK126259. 


My beer is Rheingold, the dry beer, 
says Margie McNally, Miss Rhein- 
gold 1957. Greenhouse. (In New 
York daily mirror, Mar. 4, 1957, 
p.13) Appl. author: Foote, Cone 
& Belding. © \yMarS57; KK126235. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. [Miss Rheingold paint- 
ing boat) (In New York mirror, 
me 1957 1 P29) | Appl. author! 
‘oote, Cone - © ; 
KK126250. tens mere 


CURRENT REGISTRATIONS 


My beer is Rheingold, the dry beer, 
says Margie McNally, Miss Rhein- 
old 1957. The Silverton. Ski. 
In New York daily mirror, Jan. 
7, 1957, p.9) Appl. author: 
Foote, Cone & Belding. © 7Jan57; 
KK124561. 

My beer is Rheingold, the dry beer, 
says Patricia Neal. (In New York 
daily mirror, Nov. 19, 1956, p.7) 
Appl. author: Foote, Cone & Beld- 
ing. © 19Nov56; KK124566. 

My beer is Rheingold, the dry beer, 
Says Paul Douglas. In New York 
daily mirror, Mar. 18, 1957, p.7) 
Appl. author: Focte, Cone & Beld- 
ing. © 10Mar57; KK124560. 

My beer is Rheingold, the dry beer, 
says Peggy Lee. (In New York 
post, Dec. 30, 1956, p.11) Appl. 
author: Foote, Cone & Belding. 
© 30Dec56; KK126244, 

My beer is Rheingold, the dry beer, 
Says Ray Bolger. (In New York 
daily news, Apr. 29, 1957, p.35) 
Appl. author: Foote, Cone & Beld- 
ing. © 29Apr57; KK126252. 

My beer is Rheingold, the dry beer, 
says Shelley Winters. (In New 
York daily news, Dec. 24, 1956, 
p.-15) Appl. author: Foote, Cone 
& Belding. © 24Dec56; KK124571. 

Our beer is Rheingold, the dry beer, 
say Hal March and Miss Rheingold 
1957. (In New York daily mirror, 
Apr. 15, 1957, p.7) Appl. au- 
thor: Foote, Cone & Belding. 
© 15Apr57; KK126255. 

Prettiest flower girl in town; best 
beer salesman, too. Miss Rhein- 
gold 1957. Greenhouse. (In 
Connecticut beverage Journal blue 
book, Mar. 1957, p.148) Appl. 
author: Foote, Cone & Belding. 
© 1Mar57; KK126236. 

Question: Which beer is it? Answer: 
Rheingold extra dry. $64,000 
question booth. In New York 
daily news, Jan 28, 1957, p.29) 
Appl. author: Foote, Cone & Beld- 
ing. © 28Jan57; KK126247. 

Rheingold sales go sailing along in 
May. Miss Rheingold. Sailboat. 
(In Connecticut beverage depemes 
blue book, May 1957, p.144) 

Appl. author: Foote, Cone & Beld- 
ing. © 1May57; KK126248. 

Season's greetings; Rheingold extra 
dry. Hillie Merritt, Miss Rhein- 
gold 1956. Mailbox. (In Connect- 
icut circle, Dec. 1956, p.4 of 
cover) Appl. author: Foote, Cone 
& Belding. © 20Nov56; KK126230. 


She just wants to set your sales on 
fire. Lovely Margie McNally ... 
as Miss Rheingold 1957 ... Fire- 
house. (In Connecticut beverage 
Journal blue book, Feb. 1957, 
p.153) Appl. author: Foote, Cone 
& Belding. © 1Feb57; KK126233. 

The welcome mat is out. Rheingold. 
Man in front of tavern with wel- 
come mat. (In New York daily 
news, May 1, 1957, p.47) Appl. 
author: Foote, Cone & Belding. 
© 1May57; KK126258, 

You've elected Margie McNally Miss 
Rheingold 1957. Miss Rheingold 
with bouquet. (In The New York 
times magazine, Dec. 16, 1956, 
p.56) Appl. author: Foote, Cone 
& Belding. © 16DecS56; KK124y572. 


LIFE-LOOP TOURNIQUET. © 
Save the blood of life; Life Loop 
Tourniquet. So easily applied 
by injured. Appl. author: 
Joseph L. Yuhas. © 1Nov56; 
KK124%251. 


LIGGETT & HYERS TOBACCO CO, © 

Enjoy the full flavor of modern liv- 
ing; live modern, smoke L @ M. 
(In Life, July 9, 1956, p.8-9) 
Appl. author: Chase Small, 
© 5Ju156; KK122526. 

Enjoy the full flavor of modern 
living; live modern, smoke L & M. 
(Man cranking old-fashioned car; 
man lighting cigarette of cirl in 

modern car] (In Life, June li, 
1956, p.6-65) © 7Jun56; 
KK122810. 

Enjoy the full flavor of modern 
living; live modern, smoke L & H, 
[Old-fashioned tennis match; mod- 
ern tennis match] (In Life, Aur. 
6, 1956, p.li6-47) © 2Aug56; 
KK122611, 

Like your pleasure big? Smoke for 
real, smoke Chesterfield. (In 
Look, Oct. 16, 1956, p.15) Appl. 
author: McCann Erickson, Inc. 
© 160ct56; KK123292. 

Live modern, smoke modern L & M. 
(Old-fashioned couple listening 
to phonograph; modern group lis- 
tening to hi-fi] (In Life, oct. 
22, 1956, p.62-63) © 18oct56; 
KK122807. 

Live modern, smoke modern L & M, 
{Cld-fashioned couple playing 
croquet; modern couple playing 
rolf, caddie watching] (In Life, 
Sept. 3, 1956, p.85) © 29Aug56; 
KK122608, 

Make today your big red letter day; 
L&M. [Cadet & cirl in cadet's 
hat] (In Life, May 7, 1956, v.85) 
© lMay56; KK122809, : 

To the touch, to the taste, Chester- 
field packs more pleasure ... 
pleasure-packed by AccuRay. (In 
Life, May 21, 1956, p.56-57) 
Appl. author: Cunningham & Walsh. 
© 17May56; KK124348. 

LINCO PRODUCTS CORP. © 

Lotion-like detergent, the miracle 
dishwasher. New squeeze can. 
Contents 12 fl. ozs. © 8Jun56; 
KK124947. 


LINDLEY BOX PLANT, MORRIS PAPER MILLS 
DIVISION, FEDERAL PAPER BOARD CO, 
SEE Federal Paper Board Co. 


LINDSEY, JAMES W. © 
Sammy says, place your order now; 


we sell - hybrid sorghums . 
Sammy Sorghum, © 30Apr57; 
KK125690. 


LITCHFIELD CORP. © 
Washerwoman of Litchfield. 
© 15Jan57; KK123312. 


LITTLE CROW MILLING CO,, INC. © 
Coco Wheats ... the delicious cocoa 
coated hot wheat cereal. Net wt. 
1 lb. 6 oz.; 37 av. servings. 
Appl. author: Alfred Mueh. 
© 5Apr57; KK124581. 


LOCAL TRADEMARKS, INC. © 
Introduces Snooky. What's Snooky 
doing today? © 28Jan57; 
KK1229)0. 


LOCHMILLER (J. W.) CO. © 
The Chick-O-Matic story; beak cut- 
ter. Appl. author: Jesse W. 
Lochmiller. © lJun57; KK1260570. 


LOCKE MANUFACTURING CO. © 

Here's how the gracious beauty of 
Locke housetime guaranteed custom 
crafted wrought iron adds 
to your home, Appl. author: 
Edward J. Kusel. © 15Feb57; 

23818 

me picture book of wrought iron. 
Housetime guaranteed wrought {ron 
railings .. Appl. author: 
Edward J. Kusel. © 15Feb57; 
KK} 25805. 


52 COMMERCIAL PRINTS AND LABELS 


LOS ANGELES SOAP CO. © 

New, new, new; White King cleanser; 
it bleaches. Net wt. 13 oz. 
Appl. states prev. reg. KK92217. 
NM: new label idea & design; re- 
movable label that will leave 
decorative can. © 25Mar57; 
KK124796. 


LOUISIANA TELEVISION BROADCASTING 
CORP. SEE WBRZ-TV, Television Sta- 
tion. 


LOWE (JOE) CORP. © 

Come and get it; Fudgsicle, frozen 
fudge. 7F3. Appl. author: 
Richard H. Gross. © 1Mar57; 
KK125075. 

Follow the leader; save coupons for 
swell gifts. 7A4. Appl. author: 
Sydney L. Weiss. © 8Feb57; 
KK125078. 

Jo-Lo '57; star salesman campaign; 
rize book. Popsicle; Fudgsicle 
tana others] Appl. author: 
Richard H. Gross. © 1Mar57; 
KK126009. 

New Popsicle Sextet, a quiescent 
frozen product; cooling, tasty. 
Appl. author: Richard H. Gross. 
© 110ct56; KK125073. 

Oh, boy, Creamsicle. 7R1. Appl. 
author: Max Liebman. © 5Feb57; 
KK125076. 

Out of this world; save coupons for 
swell gifts. T7A3. Appl. author: 
Sydney L. Weiss. © 8Feb57; 
KK125077. 

Popsicle; for swell gifts save 
coupons from polka dot bags. 
ee Appl. author: Richard H. 
Gross. © 25Feb57; KK125072. 

Popsicle orange Sextet, a quiescent 
frozen product. 6 Popsicle con- 
fections. Be autnor: Richard 
H. Gross. © 40ct56; KK125071. 

A real treasure; save coupons for 
Swell gifts. T7A2. Appl. au- 
thor: Richard H. Gross. 
© 8Feb57; KK125079. 

Special Popsicle Pete sports offer 
for schools ... featuring Wilson 
sports equipment. Save coupons 
from we. Popsicle ... Appl. au- 
thor: Max Liebman. © 5Mar57; 
KK125069. 

Try Cho-Cho, a chocolate malted 
on-a-stick; ice cream; crispy 
erunchy coating. 7CC3. Appl. 
author: Max Liebman. © 4Mar57; 
KK126007. 

Try Sidewalk Malted, a chocolate 
malted on-a-stick; crispy 
crunchy coating. Appl. author: 
Max Liebman. © 18Feb57; 
KK125068. 

Try Sidewalk Malted, a chocolate 
malted on-a-stick, with crispy 
crunchy coating. 7SM2. Appl. 
author: Max Liebman. © 4Mar57; 
KK125074. 


LUHRING MOTOR CO,, INC. © 
Exclusive five day driving trial. 
No down payment on dependable 
Luhring cars. Appl. author: 
Lester L. Luhring. © 8Feb57; 
KK123551. 


LUMBER DEALERS MERCHANDISING SERV- 
ICE. © 
Lumber converter chart; thickness- 
width-length to board feet. 
Appl. author: Harold C. Walker. 
© 1Nov56; KK122382. 


LUXURY GIFTS. 

Do-it-yourself mink-coat instruc- 
tion card. © Luxury Gifts, a 
co-partnership consisting of 
Richard L. Talbot & Lester Far- 
row; 110ct56; KK123586. 

Do-it-yourself mink-coat kit. 22 
piece set. © Luxury Gifts, a 

co-partnership consisting of 
Richard L. Talbot & Lester Far- 
row; 110ct56; KK123588. 


Do-it-yourself mink-coat kit Supply 


card. © Luxury Gifts, a co- 


partnership consisting of Richard 


L. Talbot & Lester Farrow; 
110ct56; KK123587. 


M 


MCBRIEN, ROGER WILLIAM d.b.ae Le Co Aw 


LABORATORIES, SEE [L. Ce. Ae Labo- 
ratories. 


MCCARTEN INDUSTRIES, INC. © 


Max-Tic; the new polymer mastic for 


plastic wall tile. © 25Jan57; 
KK1227))9. 


MCCORMICK & CO., INC. © 
For the gayest Easter eggs, for 


tastier cakes use the finest food 


colors and vanilla. The Magic 
Spoonful. McCormick-Schilling 
--. (In Everywoman's, Apr. 1957, 
p.2) © 28Mar57; KK124357. 


Fun, artificially sweetened carbon- 


ated orange soda mix. Contains 
6 envelopes. © 25Jan57; 
KK123746. 

McCormick food colors, U.S. certi- 
fied. 4, 1/4 f1. oz. vials. 
© 30Jan57; KK125191. 

McCormick mayonnaise. One pint. 
© 20Feb57; KK124398. 


McCormick sandwich spread. One pt. 


© 19Apr57; KK124941. 


MCDANIEL (SAM) & SONS, INC. © 
Bunker Hill brand brown gravy and 
chopped beef. Net weight 10 1/2 
0zs. © 26Nov56; KK124861. 


MCDONALD, accepted alternative desig- 


nation of A. Y. MCDONALD MANUFAC- 
TURING CO. SEE McDonald (A. Y.) 
Manufacturing Co. 


MCDONALD (A. Y.) MANUFACTURING CO. 


Jan.—June 


store age, June 1956, p.6) 

Appl. author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; 5Jun56; 
KK124121. 

I'm building my business on satis- 
fied customers. ... Toastmaster 
products; automatic appliances. 
(In Eleetrical merchandising, Jan. 
1957, p-4+) Appl. author: Edward 
J. Grabow. © Toastmaster Prod- 
ucts Division, McGraw Electric 
Co.; lJan57; KK123796. 

Sell more and faster with Toast- 
master. Model 8Bl, 1B16 [and 
others] Automatic appliances. 
(In Electrical merchandising, 
Sept. 1956, p.110-111) Appl. 
author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; 1Sep56; 
KK123800. 

A Toastmaster appliance at Christ- 
mas is the warmingest gift you 
can give. 1B16 powermatic toast- 
er, 1A6 automatic toaster [and 
others] (In Life, Dec. 10, 1956, 
p.158) Appl. author: Frederick 
J. Wachter. © Toastmaster Prod- 
ucts Division, McGraw Electric 
Co.; 6Dec56; KK123798. 

Toastmaster sells more toasters in 
more sizes than any other make. 
Three automatic models; two power 
matic models. (In Better homes 
& gardens, Nov. 1956, p.97) 

Appl. author: Frederick J. Wach- 
ter. © Toastmaster Products Di- 
vision, McGraw Electric Co.; 
180ct56; KK123797. 

Why proper hot-food protection 
pays. The new Toastmaster hot- 
food server. (In Food service, 
Oct. 1956, p.20) Appl. author: 
Edward J. Grabow. © Toastmaster 
Products Division, McGraw Electric 
Co.; 10ct56; KK123799. 


MCKESSON & ROBBINS, INC. © 


It's Lamplighter time; as dry as 
you can buy; distilled London 
gin. (In The New York times, 

May 14, 1957, p.22) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© 14May57; KK125321. 

Martin's Scotch, that's the spirit. 
V. V. O. brand blended Scotch 
whisky. [Scotchman holding glass 
& bottle; 2 skiers holding drinks 
as another plays accordion] (In 
Time, Mare 4, 1957, pe43) Appl. 
author: Erwin, Wasey & Co., Inc. 
© 27Feb57; KK12709. 

Martin's Scotch, that's the spirit. 
V. V. O. brand blended Scotch 
whisky. [Scotchman pouring 
drink; two seated men playing 
cards, while man watches] (In 
Time, Apr. 15, 1957, pe55) 

Appl. author: Erwin, Wasey & Co., 
Inc. © 10Apr57; KK121717. 

The picture of health for April, by 

Maxine Davis; wonderful new way to 


The world's coolest performer, Pop- 
sicle in polka dot bags, wherever 
good ice cream is sold. Appl. 
author: Richard H. Gross. 
© 29Mar57; KK125067. 

Worth reaching for; save coupons 
for swell gifts. 7Al. Appl. 
author: Richard H. Gross. 
© 8Feb57; KK125070. 


LUCKY HEART LABORATORIES, INC. © 
Christmas gifts by Lucky Heart. 

Give Blue Mist fragrances. NM: 
front cover, backgrounds & il- 
lus.; Francine Christmas flacon & 
powdered fragrance, All My Love 
flacon, & both Touch of Fire per- 
fumes. © 250ct56; KK123322. 


LUCKY STRIDE SHOES, INC. © 


Over a century of service; yester- 
day, today, tomorrow. Appl. au- 
thor: W. D. Lyon Co. © McDonald, 
accepted alternative designation 
of A. Y. McDonald Manufacturing 
Co.; 1Mar57; KK124377. 


win and keep the slim figure of 
fashion; Kessamin Plan, 
© 14Mar57; KK124287. 

The picture of health for February, 
by Maxine Davis. Have a new beau- 
ty figure for spring; the Kessamin 
plan. © 2Jan57; KK122579. 

The picture of health for June, by 
Maxine Davis. Don't burn, don't 
peel, tan fast; Tartan. 
© 2kapr57; KK125247. 

The picture of health for March, by 

© 15Feb57; KK123406. Maxine Davis; for that wonderful 

© 15Mar57; KK125252. 21 year old feeling; Bexel vita- 

© 15Apr57; KK125253. mins. (In Ladies' home journal) 
© 21Jan57; KK122868. 

The picture of health for May, by 
Maxine Davis; now from the lab- 


MCGOWN (PEARL K.) INC. © 
Dear HookKrafTsman. Appl. author: 
Pearl K. McGown. 
© 15Nov56; KK122160. 
© 15Jan57; KK123407. 


MCGRAW ELECTRIC CO. 

Get Toastmaster's pension plan for 
You'll find the touch of Edith old equipment ... trade-in allow- Crees Ce eee ayers eae 
Henry near you among these fine ance for old toasters. (In Chain ae pea 80. 
stores. © 31May57; KK125925. Yodora. © 21Mar57; KK124980. 


1957 


MCMAHON, NELSON J., EDWARD H. LARSON 
é ELMER D. SILHA composing the firm 
ELMORENE CO. SEE Elmorene Co- 

MCNEIL LABORATORIES, INC. © 
Excellent results in rheumatoid 

spondylitis; Flexin, orally 
effective lissive. Case report 
no.l. © 7Nov56; KK123006. 

For patients disabled and in pain 
from skeletal muscle spasm; 
Flexin, skeletal muscle relaxant. 
10957. © 3Jun57; KK126366. 

Low back syndrome? Flexin. 

10257. © 7May57; KK126367. 

Striking results in Fibrositis; 
orally effective lissive, Flexin. 

(Case report no.2) © 9Nov56; 
KK123342. 
MAGNAFLO CO., INC. © 
Lifetime-Charge keeps your battery 
fresh as a daisy. Appl. author: 
W. B. Harpman. NM: rev. ed. 
© 25Jan57; KK123491. 

MAIDEN FORM BRASSIERE CO., INC. © 

I dreamed I raced with the wind in 
my Maidenform bra ... Concerto. 
(In Good housekeeping, Apr. 1957, 
p.40-41) Appl. author: Norman, 
ees 3 & Kummel, Inc. © 19Mar57; 
KkK124584, 

I dreamed I raced with the wind in 
my Maidenform bra; start talk, 
stop traffic, spark sales with 
... Concerto. (In Women's wear 
daily, Feb. 21, 1957, p.13) 

Appl. author: Norman, Craig & 
Kummel, Inc. © 21Feb57; KK124451. 

I dreamed I was a jigsaw puzzle in 
my Maidenform bra. (In Glamour, 
Feb. 1957, p.15) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 22Jan57; KK124257. 

MAINTENANCE ENGINEERING CO. © 
Repair, resurface floors. Meco 

Super-Patch; just add water and 
use. Appl. author: J. P. Tyr- 
rell. © 21Feb57; KK123216. 


MAJESTIC PAPER & TWINE CO., INC. © 
Prosperity ... circus cut-outs. 
© 1Nov56; KkK121921. 


MALLINCKRODT CHEMICAL WORKS. © 
Turf disease handbook. © 12Feb57; 
KK125749. 


MALT-O-MEAL CO. © 
New instant Malt-O-Meal; double fla- 
vored, protein added. Net weight 
th oabs\4 oll ey 4a Appl. author: J. S. 
Campbell. © 14Dec56; KK123219. 


MANCO WATCH STRAP CO., INC. © 
Colormatech your watchband to your 
clothes. Topps Products. 
© lJan57; KK122189. 


MANHATTAN SHIRT CO. © 

Curls are for girls ... only Man- 
hattan Manstay permanently ends 
collar-curl. (In Time, Oct. 29, 
1956, p.42) © 240ct56; 
KK126187. 

Golden Needle, symbol of America's 
finest shirts. Austin Towne, a 
new modified spread collar ... 
(In Time, Sept. 17, 1956, p.8) 
© 12Sep56; KK126185. 

Who is the Ivy man? Distinction 
marks the Ivy man... (In Time, 
Sept. 3, 1956, p.40-41) 
© 29Aug56; KK126184. 


MANHEIM MANUFACTURING & BELTING CO. © 
Dos razones por que las correas de 
transmission Manehim Veelink ... 
Appl. author: Van Sant, Dugdale & 

Co., Inc. © 3Jun57; KK126312. 

Here's big news for Veelos ... 
distributors, What do you do when 
V-belts stretch or break? (In 
Industrial distribution, Apr. 
1957, p.32 & 4p. inserts Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 29Mar57; KK126314. 


CURRENT REGISTRATIONS 


Here's proof; Veelos adjustable 
V-belts stop costly vibration in 
your drives. (In Mill & factory, 
June 1957, p.73) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© 1Jun57; KK126313. 


Veelos, the link V-belt. Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 1Feb57; KkK123214. 


MANISCHEWITZ (B.) CO. © 
Passover 8 day guide to balanced 
modern Passover meals. (In New 
York post) Appl. author: A. B. 
Landau, Inc. © 22Mar57; 
KK124247 . 


MANKE, L. C. SEE Herzog Realty Co. 


MANLEY, HAROLD C. d.b.a. GOPHER GAME 
co. SEE Gopher Game Co. 


MANN RANCH. © 
For real back-to-school comfort 
--. Tex'N'Sized proportioned fit; 
Tex'N'Jeans [and others] (In The 
Boys' outfitter, May 1957, p.12) 
Appl. author: Richard W. Mithoff. 
© 14May57; KK125847. 

Mann Ranch announces a new exclusive 
Fit program; Tex'n'sized propor- 
tioned Fit. Get all the facts at 
the Mann Ranch Corral ... (In 
The Boys' outfitter, Apr. 1957, 
p.197) Appl. author: Richard W. 
Mithoff. © 15Apr57; KK124869. 

Mann Ranch announces a new exclusive 
Fit program; Tex'n'sized propor- 
tioned Fit. Get all the facts at 
the Mann Ranch displays in Parlor 
C, Adolphus Hotel ... (In South- 
western retailer, Apr. 1957, p.4 
of cover) Appl. author: Richard 
W. Mithoff. © 10Apr57; KK124868. 

A story of great proportions; 
Tex'n'sized proportioned Fit. 
Jeans, jackets .. Appl. author: 
Richard W. Mithoff. © 20Apr57; 
KK124870. 


MANNEQUIN SHOES, INC. © 
This is Mannequin; now in 400 great 


stores ... (In Footwear news, 
Feb. 1, 1957, p.5) © 1Feb57; 
KK122966. 


MANNO, JOSEPH L, © 
Only bowling score sheet of its 
kind; ShoZall bowling score sheet. 
© 28Nov56; KK122737. 


MANUFACTURERS BANK & TRUST CO. © 
Step in and look around. Appl. 
author: Warner & Todd, Inc. 
© 7Jan57; KK125543. 


MARATHON CORP. © 

Bresler's pail pak bulk ice cream; 
vanilla. One half gallon. 
© 27Ju156; KK126138. 

Crystal Fountain Dairy ice cream. 
One pint. © 31Dec56; KK126381. 

First Lady chocolate ice cream. 
One-half gallon liquid. 
© 31Dec54; KK126382. 

Northland neapolitan choc-straw-van 
ice cream. One pint liquid. 
© 31Dec54; KK126380, 

Verifine ice cream; vanilla. One 
pint liquid. © 11JanS7; 
KK122870. 


MARDIGIAN CORP. 

Thermo-Core cookery; a guide to 
delicious and healthrul meal 
preparation ... NM: all material 
other than charts on p.10, 12, li, 
19, and matter on p.28 and 29. 
© Buckeye Division, Mardigian 
Corp.e; LyDecS6; KK123893. 


MARGLEN (JULIETTE) INC. © 
And thank you, Juliette Marglien, 
for your gift of lovelier lips 
and fingertips; to individualists 
. lipstick, nail glace. 
© 24Peb57; KK125504, 


“wa 
Ww 


And thank you, Juliette Marglen, 
for your gift of lovelier lips 
and fingertips; we are enchanted 
to introduce ... nail cosmetic, 
SilverSeal. © 24Feb57; 
KK125505. 


MARIETTA METAL PRODUCTS CORP, © 

Magic-Heat; gas heating at its 
best; steel boiler-burner unit. 
Appl. author: John Hancock. 
© 7Jan5( (in notice: 1956); 
KkK122602. 

Magic-Heat; vertical fire-tube; 
steel heating unit. Appl. au- 
thor: John Hancock. © 7Jan57 (in 
notice: 1955); KK122603. 


MARKET PRODUCE CO. © 
Flavor fresh Sun Valley turkey; 
ready to cook, with giblets. 
Appl. author: Arch L. Myrick. 
© Bpecs6; KK1226h),. 


MARLENN PRODUCTS CO., INC. © 
Lucky Rose; fresh-up and sweeten the 
air. Appl. author: Leonard Allien 
Irving. © 2aAug56; KK124286. 


MARMAN DIVISION, AEROQUIP CORP. SEE 
Aeroquip Corp. 


MARUM KNITTING MILLS, INC. © 
What does a Nippon slip on under 
his kimono? Nothing but Marum's 
new Silk-Flex socks. (In The 
New Yorker) Appl. author: 
Arnold & Co., Inc. Advertising. 
© 3Mar56; KK125959. 


MARVIC CO. © 
He's reading the big news about ... 
(The big news card) Appl. au- 
thor: Irving V. Nissman. 
© 22Mar57; KK124371. 


Looking for something? Nailable 
Cinder Block Corp. (The nosey 
card) Appl. author: Marcel R. 
Pelletier. © 1Mar57; KK124369. 

Use this Hi-Fi ear. Nailable Cinder 

Block Corp. Appl. author: Irving 
V. Nissman. © 1Mar57; KK124368. 


We'd like your comments on precise 
production ... George Scherr 
Co. (Jumbo reply card question- 
naire) Appl. author: Marcel R. 
Pelletier. © 15Mar57; KK1243570. 


MARZETTI (T.) CO. © 
Delicious french dressing. Con- 
tents one pint. Appl. author: 
Gansey R. Johnston, © }Peb57; 
KK123671. 


Famous and original slaw dressing. 
Contents one pint. Appl. au- 
thor: Gansey R. Johnston. 
© 4Feb57; KK123670. 

Italian style dressing. Contents 
1 pint. Appl. author: Gansey R. 
Johnston. © 4Feb57; KK1236069, 


MASAL CO, © 
Speed Timer; wind it, stop it; like 
a real stop watch; get ready, set, 
gO. Appl. author: Max Saal- 
heimer. © 7Jan57; KK122606, 


Ticky Tacky; it ticks and it runs; 
start it, stop it, wind it; like 
a real watch, luminous dial. 
Appl. author: Max Saalheimer. 
© 7Jan57; KK122607. 


MASSEY-HARRIS-FERGUSON, INC. © 
Ferguson 4-row sawing frame cultiva- 
tor. (Form no,.3-253) © SOAprd7; 
KK125047. 
‘he Ferruson lister Planter; excels 
for lister planting, bedding, bed 
planting. > Ferguson Div ion, 


arria-Ferruaon, 


Ve 


54 COMMERCIAL PRINTS AND LABELS 


MASSEY-HARRIS-FERGUSON, INC. © Cont'd. 


Ferguson reverse tandem disc harrow, 
model F-76; mulches after irriga- 
tion with one pass. The Ferguson 
system of mechanized farming. 
© Ferguson Division, Massey-Har- 
ris-Ferguson, Ine.; 18Apr57; 
KK124695. 

Ferguson springtooth harrow, model 
F-77. (Form no. 3-1210) 
© 17Apr57; KK125048. 

The Ferguson tiller; checks soil 
erosion ... the Ferguson system 
of mechanized farming. 3-17A. 
© Ferguson Division, Massey- 
Harris-Ferguson, Inc.; 16Apr57; 
KK125867. 

Ferguson trail baler 12; the Fergu- 
gon system of mechanized farming. 
© Ferguson Division, Massey-Har- 
ris-Ferguson, Inc.; ljJan57; 
KK122552. 

Ferguson trail rake 36, F-36 model; 
gentlest pull-type rake you can 
use; the Ferguson system of mech- 
anized farming. (Form no. 
3-3710) © Ferguson Division, 
Massey-Harris-Ferguson, Inc.; 
4Apr57; KK124794. 

Ferguson 2-bottom two-way plow. 
(Form no.3-7) © 17Apr573 
KK125049. 


MASTER METAL PRODUCTS, INC. © 

Masterware; all enamel. Canette, 
Breadette [and others] 
© 8Apr57; KK125836. 

Masterware in lemon yellow; Canette, 
Sanette [and others] (In Hard- 
ware age, Jan. 1957) © hDec56 
(in notice: 1957); KkK122586. 


MASTER PRODUCTS CO. © 
Master, our finest stencils; priced 


35% lower than other top brands. 
Appl. author: Barbara Ann Mar- 
quardt. © 26Apr57; KK125031. 

Sale days at Masters. Staples, 
stencil cement, carbon paper [and 
others] Appl. author: Barbara 
Ann Marquardt. © 15Mar57; 
KK124149. 

Savings bigger than ever on office 
and mimeo supplies for our 22nd 
anniversary sale. Folding tables, 
trimming boards [and others] 

Appl. author: Barbara Ann Mar- 
quardt. © 7Jun57; KK126208. 

Stock up on supplies during Master's 
midwinter sale. Appl. author: 
Barbara Ann Marquardt. © 1Feb57; 
KK12292h. 


MASTERPIECE RINGS. © 
Interlocking diamond rings; flaw- 
less investment quality. Appl. 
author: Hyman A. Massover. 
© 1Aug56; KK124904. 


MAUCK CO. © 

Makit; 3 dimensions, make it your- 
self picture and frame. (Hawai- 
ian) Appl. author: Nancy Mauck. 
© 28Jan57; KK125257. 

Makit; 3 dimensions, make it your- 
self picture and frame. (Ori- 
ental Appl. author: Nancy 
Mauck. © 28Jan57; KK123258. 

Makit; 3 dimensions, make it your- 
self picture and frame. (Pro- 
vincial) Appl. author: Nancy 
Mauck. © 28Jan57; KK123259. 

Makit; 3 dimensions, make it your- 
self picture and frame. (Rustic) 
Appl. author: Nancy Mauck. 
© 28Jan57; KK123256. 


MAYO (PAUL) RIDING SHOP. 

Riding apparel ... for ladies, 
gentlemen and juniors; hunting 
appointments. © Paul De Mayo 
d.b.a. Paul Mayo Riding Shop; 
15Nov56; KK122581. 


MAYZIK, PETER P. sole owner MAYZIK 
SWITCHEASY. SEE Mayzik Switcheasy. 


MAYZIK SWITCHEASY. 

The new do-it-yourself wall switch; 
what a difference. © Mayzik 
Switcheasy, solely owned by Peter 
P. Mayzik; 1lOApr57; KK125054. 


MEADOWS CHEMICALS, INC. © 
Jaygol. Appl. author: Charles D. 
Jefferson. © 11Jun57; KK126394. 


Jaygol kills roaches. Signed: 
Charles D. Jefferson. © 3Jun57; 
KK126393. 


MEATS DIVISION, JOHN MORRELL & CO, 
SEE Morrell (John) & Co. 


MEDCO PRODUCTS CO., INC. 

The makers of the incomparable 
Medco-Sonlator present the MDM 
plan; a guaranteed profit for the 
surgical supply dealers and their 
salesmen. The Medco dealer mer- 
chandising plan. © Medco Prod- 
ucts Coe, Ince, Mark E. De Groff, 
president; 12Dec56; KK123087. 


MELLON BANK. ; 

Can't find your receipts? [Man 
searching through drawers] Check- 
ing account. (In Pittsbur 
press, Sept 11, 1956, p.10 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; 11Sep56; 
KK123500. 

Caught short for cash? [Grocer 
looking at bill; woman looking in 
pocketbook] Checking account. 

(In Pittsburgh press, Oct. 9, 
1956, p.6) Appl. author: Paul I. 
Coble. © Mellon National Bank & 
Trust Co. d.b.a. Mellon Bank; 
90ct56; KK123497. 

Caught short for cash? [Mechanic 
showing man bill for repairs] 
Checking account. In Pittsburgh 
press, Oct. 16, 1956, p.20) 

Appl. author: Paul I. Coble. 

© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; 160ct56; 
KK123496. 

Hate to carry cash? [Cowboy walk- 
ing with little girl holding 
pocketbook] Checking account. 

(In Pittsburgh press, Nov. 6, 
1956, p.4) Appl. author: Paul I. 
Coble. © Mellon National Bank & 
Trust Co. d.b.a. Mellon Bank; 
6Nov56; KK123502. 


Hate to carry cash? [Man & woman 
handcuffed to strong box] Check- 
ing account. (In Pittsburgh 
press, Oct. 30, 1956, p.6) 

Appl. author: Paul I. Coble. 

© Mellon Nationa’ Bank & Trust Co. 
d.b.a. Mellon Bank; 300ct56; 
KK123494 . 

Hate to carry cash? 
robber check book] 


[Man showing 
Checking 


account. (In Pittsburgh press, 
Oct. 23, 1956, p.16) Appl. au- 
thor: Paul I. Coble. © Mellon 


National Bank & Trust Co. d.b.a. 
Mellon Bank; 230ct56; KK123495. 

Hate to send cash? [Man mailing 
letter while men watch] Checking 
account. (In Pittsburgh press, 
Oct. 2, 1956, p.4) Appl. author: 
Paul I. Coble. © Mellon National 
Bank & Trust Co. d.b.a. Mellon 
Bank; 20ct56; KK123512. 


Is bill-paying a chore? 
ing out money on table] Check- 
ing account. (In Pittsbu 
press, Sept. 4, 1956, sel 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co 
d.b.a. Mellon Bank; 4Sep56; 
KK123501. 


{Man count- 


Jan—June 


Need proof you paid? [Man showing 
credit manager cancelled check] 
Checking account. (In Pittsburgh 
press, Sept. 18, 1956, p.19) 

Appl. author: Paul I. Coble. 

© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; 18Sep56; 
KK1235499. 

Why pay bills the hard way? [Man 
on snowshoes, with bill in hand, 
walking toward trading post] 
Checking account. (In Pittsburgh 
press, Sept. 25, 1956, p.13) 

Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; 25Sep56; 
KK123498. 

MELLON NATIONAL BANK & TRUST CO. d.b.a. 

MELLON BANK, SEE Mellon Bank, 


MELVILLE SHOE CORP. © 

Beat the heat in style and safety 
with this Thom McAn safety shoe. 
S-4359. (In National safety 
news, May 1957, p.49) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Inc. © 1May57; KK125246. 

Eddie Arcaro finds Thom McAn sur- 
prise winner in thoroughgoing 30- 
day test. (In Life, June 11, 1956, 
pel2) Appl. author: Ogilvy, Ben 
son & Mather, Inc. © 7Jun56; 
KK1221h9. 

Fred Allen's free-swing verdict on 
Thom McAn shoes! looks and fit. 
Appl. author: Ogilvy, Benson & 
Mather. © 130ct55; KK122266. 

Miracle Quilon-tanned safety shoes 
by Thom McAn protect against 
acids, alkalis and water. Chemox; 
Chem-Hi. (In National safety 
news, Feb. 1957, p.59) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Ine. © 1¥eb57; KK123277. 

New Thom McAn Statter safety-shoe 
grounds off static electricity 
hazards. (In National safety 
news, Jan. 1957, p.61) Appl. au- 
thor: Ogiivy, Benson & Mather, 
© 1Jan57; KK1235005. 

Now, America's two most popular 
casual styles in new safety shoes 
by Thom McAn. (In National safe- 
ty news, Mar. 1957, p.153) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © 1Mar57; KK123766. 

This is for men only; go modern, 
go Miles with Milecraft, America's 
outstanding shoe value. © Mel- 
ville Shoe Corp. d.b.a. Miles 
Shoes; 29Mar57; KkK124182. 

Thom McAn's amazing new ripple sole 
absorbs shock ... S-4386. 

(In National safety news, Apr. 
1957, p.53) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 1Apr57; KK124790. 

Walter Alston scouts Thom McAns 
through intensive 30-day workout. 
(In Life, Apr. 30, 1956, p.4) 
Appl. author: Ogilvy, Benson & 
Mather. © 26Apr56; KK123278. 

Which of these handsome Thom McAns 
is the safety shoe? S-4512; 
S-4311. (In National safety news, 
June 1957, p.52) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 1Jun57; KK125915. 


MEMPHIS DENTAL MANUFACTURING CO, 
Always in step with progress in den- 
tistry; an amazing new denture 
resin that cures in 15 minutes in 
boiling water; Meditone. Appl. 
author: Warren E, Billingsley. 
© Edward Richard Acklen d.b.a. 
Memphis Dental Manufacturing Co.; 
10Sep56; KK122568. 
MENDLE BOX WRAP & LABEL CORP. 
Johansen, 1876. Creators of Ameri- 
cats most beautiful boxes. 
© Mendle Box Wrap & Label Corp., 
successors to Mendle Print. Co.; 
20Mar57; KK123971. 


1957 


MENDLE PRINT. CO., predecessor of 
MENDLE BOX WRAP & LABEL CORP. SEE 
Mendle Box Wrap & Label Corp. 


MERIT PRODUCTS CO, © 
Select ... Handi-brackets, for 
mounting, bracing, holding, 
spacing. © 24apr57; KK126344. 


MERRI-LEI accepted alternative desig- 
nation of AMERICAN MERRI-LEI CORP. 
SEE American Merri-Lei Corp. 


MERRIAM (G. & C.) CO. © 
The world's greatest information 

center in your own living room; 
only $39.50. A Merriam-Webster. 
(In The New Yorker, Jan. 26, 
1957, p.105) © 2hsan57; 
KK123412. 

MERRY MANUFACTURING CO., INC. © 

My Merry cleaning closet, just like 
mommy's. © 7Jan57; KkK122313. 

My Merry dolly's diaper closet. 
© 7Jan57; kK122312. 

My Merry dolly's laundry closet; 
just like mommy's. No.C-4:100. 
© 25Feb57; KK124198. 

My Merry dolly's linen closet, just 
like mommy's. C-3:100. 
© 25Feb57; KK125370. 

My Merry electric shave, battery 
operated; just like dad's. 
No.711:100. © 25Feb57; 
KK125371. 


MERRYBEE CO., LTD. 

Paste-a-face clowns. Creative fun 
for boys and girls, 5 to 10 years. 
10 life size faces, pre-cut parts, 
packaged paste. © Merrybee Co., 
Ltd., a partnership consisting of 
Mary C. Buchanan and Beverly J. 
Buchanan; 11Mar57; KK124i11. 

Paste-a-face zoo. Fun for boys and 
girls, 5 to 10 years. 10 life 
size faces, pre-cut parts, pack- 
aged paste. © Merrybee Co., 
Ltd., a partnership consisting of 
Mary C. Buchanan and Beverly J. 
Buchanan; 11Mar57; KK124110. 


METAL CUTTING TOOLS, INC. © 
Metcut taper torque drive tracing 
master, © 10May57; KK126362. 


METRO COPY CO. 

Sensational invention makes amazing 
glass cleaning cloths like magic; 
dry gleams windows. © Matthew 
B. Blish d.b.a. Metro Copy Co.; 
5Mar57; KK123828. 

Wonder glass cleaning cloth. 
© Matthew B. Blish d.b.a. Metro 
Copy Co.; 13May57; KK125478. 


MICHIGAN STATE LABORATORIES, © 
Dear Mr., thank you for your trial 
order of No-Hoze. (Letter number 
two) © 18Jun57; KK126296. 
No-Hoze car wash coupon agreement. 
© 18Jun57; **126297. 


MICROCHEMICAL SPECIALTIES CO, © 
Sample feed device, motor driven, 
Appl. author: Arthur Karler. 
© lAprS6; KK123520. 


MICRO-FINE TNSYRUMENTS, © 
Pipette pump; fluids transferred 
safely and measured easily. 
Appl. author: Georre f. Price, 
® 30iovS6; KK122700. 


MIDLAND COOPERATIVES, INC. © 

Are you spending too much for fer- 
tilizer? (In The Farmer, Feb. 
16, 1957, p.42) Appl. author: 
William F, Eisner, © 16Feb57; 
KK123907 . 

Early bird specials on Midland 
tires; Midland Co-op special. 
(In The Parmer, Apr. 6, 1957, 
p.20) Appl. author: William F. 
Eisner. © 6Apr57; KK124431. 


CURRENT REGISTRATIONS 


Free chick feeders when you buy Mid- 
land Hi-Energy 22% chick starter. 
(In Wisconsin agriculturist & 
farmer, Feb. 2, 1957, p.53) 
Appl. author: William F. Eisner. 
© 2Feb57; KkK12296). 

Hoagie; I've been a hog about that 
Midland feed, ever since I was a 
pig. (In Wisconsin agriculturist 
& farmer, Feb. 16, 1957, p.3h) 
Appl. author: William F. Eisner. 
© 16Feb57; KK123908. 


I added 40 acres to my farm without 
buying any land, when I took ad- 
vantage of the Midland Operation 
Soil Test. (In Wisconsin agri- 
culturist & farmer, Mar. 2, 1957, 
p-24) Appl. author: William F. 
Eisner. © 2Mar57; KK123662. 

I get more corn from fewer acres 

with Midland liquid Nitro-Gro. 
(In The Farmer, May 18, 1957, 
p.28) Appl. author: William F. 
Eisner. © 18May57; KK126106. 


I sure like this new Midland 500 

asoline; it saves me money. 

In The Farmer, June 15, 1957, 
p-24) Appl. author: William F, 
Eisner. © 15Jun57; KK126189, 

Kills flies quickly, safely; Hi-Py 
stock spray, Fogger. Combination 
offer $4.95. (In The Farmer, May 
4, 1957, p-87) Appl. author: 
William F. Eisner. © 4May57; 
KK125642, 

Make mine Midland 18% growing mash; 
T'll give you more eggs soorer. 
(In The Farmer, Apr. 6, 1957, 
p-20) Appl. author: William F. 
Eisner. © 6Apr57; KK124432. 

Now from Midland refineries, a 
powerful formula Midland Supreme 
gasoline for heavy farm work, 
new Midland 500 ... (In The 
Farmer, May 18, 1957, p.62) 
Appl. author: William F. Eisner. 
© 18May57; KK126105. 


Now, from Midland refineries, Mid- 
land Supreme gasoline in two 
powerful formulas; new Midland 
700, new Midland 500. (In The 
Milwaukee journal, May 26, 1957, 
p.20) Appl. author: William F. 
Eisner. © 26May57; KK125998. 

Protect your fuel o11 tank against 
Summer rust and moisture damage; 
fill it now with Midland Infra- 
Heat fuel oil ... Smiley Sun 
Says ... (In Wisconsin State 
journal, June 9, 1957, section 5, 
py!) Appl. author: William PF. 
Eisner. © 9Jun57; KK126188. 

Save $70 on a new Midland Capri 
freezer; 4th annual carload sale. 
(In The Farmer, June 15, 1957, 
p.39) Appl. author: William F. 
Eisner. © 15Jun57; KK126190. 


Special low price $99.95 for a 
limited time only; Midland Uni- 
versal short tube milker. (In 
Wisconsin agriculturist & farmer, 
Mar. 2, 1957, p.49) Appl. au- 
thor: William F, Eisner. 
© 2Mar57; KK123661. 

10 day holiday sale; buy your auto 
needs now and save. (In The 
Milwaukee Journal, May 19, 1957, 
p.17) Appl. author: William F. 
Eisner. © 19May57; KK125997. 


10 day holiday sale; tire head- 
quarters. Co-op cushion [and 
others] In The Farmer, May 18, 
1957, p.16) Appl. author: Wil- 
liam F, Eisner. © 18May57; 
KK126107. 

Tire circus sale at your Midland 
Cooperative. (In The Farmer, 
June 15, 1957, p.25) Appl. au- 
thor: William F. Eisner, 
© 15Jun57; KK126191. 


wa 
Ww 


MIERS, EARL SCHENCK. 
For works of which Earl Schenck 
Miers is the joint author SEE 
Kingsport Press, Inc. 


MILANI (LOUIS) FOODS, INC. © 
Cherry chiffon pie mix. Net weight 
16 oz. © 12Apr4#9; KK124137. 


Chiffon whip base. Frances Fable. 
Net wt. 16 oz. © 12Aprig; 
KK124139. 


Chiffon whip base. Net weight 4 oz. 
© 12Apr4+9; KK124136. 

Chocolate chiffon pie mix. Frances 
Fable, Net wt. 16 oz. 
© 310ct56; KK125124,. 

Hinderazle cheese sauce; made with 
rare shelf aged cheddar cheese 
eee Net wt. 6 oz. © 11Feb51; 
KK125232. 


MILES SHOES. SEE Melville Shoe Corp. 


MILLER (HARRY) CORP. © 
Replace flammable, toxic solvents 
and alkalies with Immunol. 
Appl. author: John B. Ferguson, 
Jr. © 160ct56; KK123303. 


MILLER, HOLRICK JAMES, sole owner 
A-B-A HEARING SERVICE. SEE A-B-A 
Hearing Service. 


MILLER (W. H.) CORP. © 
Presenting the beautiful new Ameri- 
can Boat Carrier. Appl. author: 
We H. Miller. © 6Dec"6; KK121956. 


MILLER BREWING CO. © 
Always in good taste; Mi) er High 
Life. (In Ebony, Mar. . 57, 
p.36) Appl. author: C. A. 
Mathisson. © 9Feb57; KK123388. 

Best round of all; Miller High Life. 
Golf. (In American Legion maga- 
zine, Apr. 1957) Appl. author: 
C. A. Mathisson. © lApr57; 
kK 12339. 

For the taste of your life, go first 
class with Miller High Life, the 
champagne of bottle beer. Fish. 
(In Life, Feb. 25, 1957, p.147) 
Appl. author: C. A. Mathisson. 
© 21F>b57; KK124850. 

For the iaste of your life, go firs= 
class, vith Miller High Life, the 
champague of bottle beer. Steak. 
(In Life, Apr. 29, 1957, p.83) 
Appl. author: C. A. Mathisson. 
© 25Apr57; KK124963. 

Get set for happy holidays; Miller 
High Life. Grocer. (In American 
weekly, Dec. 9, 196, p19) 

Appl. author: C. A. Mathisson. 
© 9Dec56; KK121957. 


Quality is always in good taste; 
good taste is always in Miller 
High Life. Indoor grill. (‘In 
House beautiful, Feb. 1957, p.63) 
Appl. author: C. A. Mathisson. 
© 22Jan57; KK122762. 

Reel companions; for the taste of 
your life, go first class with 
Miller High Life. (In American 
Legion magazine, Feb. 1957, p.3 
vf cover) Appl. author: C. A. 
Mathisson. © 1Feb57; KK123389, 


MILLER-STORMGUARD CORP. © 

First time ever; Miller's greatest 
sale in 55 years; storm and 
screen window, Start paying next 
August. (In New York Sunday news, 
Mar. 31, 1957, p.65) Appl. au- 
thor: Lioyd S. Howard Associates, 
Ine. © 31Mar57; KK124 389, 

Firat time ever; Miller's greatest 
sale in 55 years; storm and acreen 
window. 3-5 yeara to pay; FHA 
terms available. (In New York 
daily news, Apr. 3, 1957, p.40) 
Appl. author: Lioyd S. Howard 
Associates, Inc. © Sapr57; 

KK 124 590, 


56 COMMERCIAL PRINTS AND LABELS 


MILLER=STOR GUARD CORP. © Cont'd. 
Miller's greatest sale in 35 years. 
3 full channel tilt in; storm and 
window screen. (In New York Sun- 
day news, May 12, 1957, p.62) 
Appl. author: Lloyd S. Howard. 
© 12May57; KK125598. 


Over 4 1/2 million satisfied cus- 
tomers must be right; all 3 
sections tilt-in; storm and screen 
window. (In New York Sunday news, 
June 9, 1957, p.75) | Appl. au- 
thor: Lloyd S. Howard. © 9Jun57; 
KK126121. 

Thank you on our 35th anniversary 
sale. Fully extruded aluminum 
3-track storm windows. (In Sun- 
day news, New York, Feb. 10, 1957, 
pe72) Appl. author: Lloyd S. 
Howard Associates, Inc. 
© 10Feb57; KK12390). 


MILLER STUDIO, INC. © 
New wood finish wall plaques. 
Appl. author: Richard A. Miller. 
© 15Jun56; KK122172. 
1957 catalog; wall plaques. Appl. 
author: Richard A. Miller. 
© 1Jan57; KK1235361. 


MILLIGAN, JOHN F, d.b.a. RIVER JORDAN 
ENTERPRISES. SEE River Jordan 
Enterprises, 


MILNOT CO, © 

Win a year's pay. These hints will 
help you win. (In News-cazette, 
Champaign-Urbana, T1l., Sept 27, 
1956, p.13) Appl. author: 
McCann Erickson, Inc. © 27Sep56; 
KK121909,. 

Win a year's vay; jingle contest; 
entry blank. Appl. author: 
McCann Srickson, Inc. © 21Aue56; 
KK121912. 

Win a year's pay; repeated by popu- 
lar demand. Appl. author: 
MeCann Hrickson, Inc. © 21Aug56; 
KK121913. 

Win a year's pay; 203 other great 
prizes. Read these hints, they'11l 
help you win. (In Chicago Ameri- 
can, Sept. 2iG 1956, pt.l, p.20) 
Appl. author: McCann Erickson, 
Inc. © 27Sep56; KK121911. 

Win a year's pay; 203 other great 
prizes. See page 20. (In Chica- 
go American, Sept. 27, 1956, pt.3, 
p.28) Appl. author: McCann 
Erickson, Inc. © 27Sep56; 
KK121910. 

Win a year's pay; 203 other prizes. 
Get contest rules here. Appl. 
author: McCann Erickson, Inc. 
© 21Aug56; KK12191). 

Win a year's pay; 203 other prizes. 
Sorry, see grocer for entry blank. 
Appl. author: MeCann Erickson, 
Inc. © 21Aug56; KK121915. 


MILTON MANUFACTURING CO., INC. © 

Handee bend water nozzle. Bend, 
water's on ... release, it's off. 
[Black nozzle] (Form no.063) 
Appl. author: Milton Goldish. 
© 15May57; KK125740. 

Handee bend water nozzle, Bend, 
water's on ... release, it's off. 
[Red nozzle] (Form no.673) 
Appl. author: Milton Goldish, 
© 15May57; KK125739. 

Handee bend water nozzle; tough- 
durable fabric inserted hose. 

(Form no,003) Appl. author: 
Milton Goldish. © 15May57; 
KK125741. 

Handee bend water nozzles;. jumbo, 
regular, deluxe. Jet-stream; 
Full-Flo. (Form 188) Appl. 
author: Milton Goldish. 
© 15May57; KK125743. 


Let our salesman sell for you. 
Free, colorful display with eye- 
catching Westclox clock, 

(Form no.122) Appl. author: 
Milton Goldish. © 15May57; 
KK125742. 


MILWAUKEE TRUCK CO., division of 
GLEASON STEEL CORP. SEE Gleason 
Steel Corp. 


MINIATURE MASTERPIECES, 
Guided missile fleet. SEE Revell, 
Inc. 


MINNESOTA MINING & MANUFACTURING CO. © 

Another first for 3M research; now, 
polyester film you can heat seal. 
Scotchpak brand. (In Packaging 
parade, Jan. 1957, p.4 
© 1Jan57 (in notice: 1956); 
KK122983. 

Can you tie this? You certainly 
can, with crisp Sasheen, the 
ribbon ... Bunny bow. (In Vogue, 
Apr. 1, 1957, p.109) © 1Apr57; 
KK125627. 

Can you tie this? You certainly 
can, with gleaming Sasheen, the 
mibpen Bee Sea (In Vogue, 

r. 15, 1957, pl © 15Mar57; 
KK125626. Poe Pree 

Freezer tips; to protect frosting 
on decorated cakes ... Scotch 
brand freezer tape. (In The Pro- 
gressive farmer, June 1957, 
p.106) © 15May57; KK126336. 

Home repair tip no.28. Wrap splin- 
tered shovel ... with tough water- 
proof Scotch brand 33 plastic 
tape. (In The Progressive farmer, 
Apr. 1957, p.68) © 15Apr57; 
KK125634. 

Home repair tip, no.e2l. Scotch 
colored plastic tape. (In The 
Progressive farmer, Mar. 1957, 
p.70) © 15Mar57; KK123978. 


How to make your Christmas gifts 
almost too pretty to open with 
Sasheen brand ribbon and Scotch 
brand tapes. (In This week, Dec. 
2, 1956, p.49) © 2Dec56; 
KK122984 . 


Introducing the new narrow Decorette 
brand ribbon. (In Telegraph 
delivery spirit, Apr. 1957, p.10) 
© 1Apr57; KK125625. 

Introducing the new 1957 Sasheen 
ribbons n' wraps floorstand; 
world's only complete Christmas 
gift-wrap merchandiser. (In Post 
exchange, Apr. 1957, p.65) 
© 1Apr57; KK125624. 

Kids, you'll have a circus with 
these free snap-pets, attached to 
regular rolls of Scotch brand cel- 
lophane tape. (In Walt Disney's 
Mickey Mouse comic book, Apr.-May 
1957, p.4 of cover) © 22Feb57; 
KK125631. 

Mend it with Scotch brand, it'll 
stay mended. It's the magic 
touch of Scotch brand tape. 

{Tape on broken crayon] (In The 
Saturday evening post, Apr. 13, 
1957, p.120) © 9Apr57; 
KK125632. e 

Mend it with Scotch brand, it'll 
stay mended. It's the magic 
touch of Scotch brand tape. 

[Tape on woman's broken finger- 
oN (In Life, Mar. 4, 1957, 
p.69 © 4Mar57; KK123808. 

Mount it with Scotch brand, it'll 
stay mounted. It's the magic 
touch of Scoteh brand tape. 

{Tape on recipe card] (In Life, 
Apr. 8, 1957, p.98) © 4apr57; 
KK125633. 

Seal it with Scotch brand, it'll 
stay sealed. It's the magic 
touch of Scotch brand tape. 


Jan.—June 


[Triangular package sealed with 
vere (In Life, Feb. 4, 1957, 
p.59 © 4Feb57; KK123809. 


Seal it with Scotch brand, it'll 
stay sealed; cellophane tape. 
(In Life, Dec. 24, 1956, p.76) 
© 20Dec56; KK122980. 

Special offer from Scotch brand; 
plastic household dispenser plus 
king size roll of tape. (In 
New York journal American, Jan. 
27, 1957, comic section 1, p.7) 
© 27Jan57; KK123810. 

Tapes that speak up at the point of 
sale; every day printed Scotch 
brand pressure-sensitive tapes ... 
(In Time, June 18, 1956, p.82) 
© 18Jun56; KK125350. 

This year make your Christmas gifts 
almost too pretty to open. Scotch 
brand cellophane tape, Scotch 
brand gift wrap tapes, Sasheen 
brand ribbon. (In McCall's, Dec. 
1956, pell3) © 20Nov56; 
KK122981. 

Which Scotch brand tape do you need 
today? For neater painting ... 
masking tape. (In Better homes & 
gardens, Feb. 1957, p.127) 
© 22Jan57; KK125629. 


Which Scotch brand tape do you need 
today? For painting windows ... 
masking tape. (In Better homes 
& gardens, Apr. 1957, p.305) 
© 21Mar57; KK125628. 

Which Scotch brand tape do you need 
today? For spray painting use 
Scotch mazking tape ... In 
Better homes & gardens, June 1957, 
p.18) © 21May57; KK126335. 

Will you use the two-billionth roll 
of Scotch brand tape? Pressure- 
sensitive tape. (In Business 
week, Feb. 16, 1957, p.22-25) 
© 15Feb57; KK125807. 

World's fastest tyer: Sasheen S-10 
magic bow tyer, creates up to 150 
bows per hour. (In Merchants 
trade journal, Mar. 1957, p25) 
© 1Mar57; KK123977. 

World's strongest tape? Filament 
tape, one of more than 300 pres- 
sure=-sensitive tapes ... Scotch 
brand. (In U. S. news & world 
report, Mar. 15, 1957, p.35) 
© 15Mar57; KK125630. 

World's toughest packaging film? 
Scotchpak brand heat-sealable 
polyester film. (In Packaging 
parade, Nov. 1956, p.105) 
© 1Nov56; KK122982. 


MITCHELL MANUFACTURING CO. © 

Keep cool, you'll grow better. 
Air conditioning, 2000 A.D. 
© 12Apr57; KK124708. 

1957 Mitchell breaks through the 
comfort and sound barriers; 
Mitchell, world's largest maker 
of fine room air conditioners. 
(Bulletin no.1200) © 120ct56; 
KK125305. 

With Roto Cone cooling, Mitchell 
offers you no.l market position 
with air conditioning's no.l deal; 
Ultra-Thin. (In Retailing daily, 
Mar. 18, 1957, section 2, p.3-5) 
© 18Mar57; KK124.707. 


MOBILE COMMUNICATIONS DEPT., ALLEN B. 
DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B.) Laboratories, 
Inc. 


MODEL 'N MOLD CO. SEE Absorene 
Manufacturing Co., Inc. 


MODERN ENGRAVING & MACHINE CO. © 
A guide to cylinder circumference 
and related diameters. © Gener- 
al Gravure Service Co., subsidiary 
of Modern Engraving & Machine Co.; 
QNov56; KK122918. 


1957 


Memco 3-D rotary embossing adds 
prestige, punch and profit to 
foils and papers. Palmolive. 
© 15May57; KK125948. 


MOFFATT, CLINTON D. © 
Tee-Off practice golf. 
any time, any club. 
KK126326. 


Any place, 
© 15dun57 ; 


MOHAWK FURNITURE FINISHING PRODUCTS, 
Inc. © 
Furniture finishing products. 
author: Frank Donald Pabis. 
© 12Nov56; kK122087. 


MOJONNIER BROS. CO. © 
Mojonnier testers, for determining 
either or both butter fat and 
total solids; model D. (Bulletin 


353-16) Appl. author: Roy Zeff 
& Associates, Inc. © 14Feb57; 
KK125384, 


MOLL, HARRY HERMAN. © 
Twirlee Whirlee, for boys, for 
girls, for adults, Twirl the 
balls in opposite direction, 
© 24Apr57; KkK125600. 


MOLZAHN, WALTER AUGUST. © 
Try our latest wafer cake top; the 
Singing Cowboy. No.1l6. 
© 2hDec56; KK122685. 


MONET JEWELERS. © 
The new hue and cry, wonderful, won- 
derful; a sunburst of tones. 
(In Vogue, Feb. 1955, pel2) 
© 15Feb55; KK122933. 


MONROE CALCULATING MACHINE CO., INC. © 
Monroe President simplified account- 
ing machine; operators guide. 
© 7Jan57 (in notice: 1956); 
KK125703. 


MONSANTO CHEMICAL CO. © 

All washes yellowed nylon white 
again without bleaching. (In 
Parade, May 26, 1957, p.3) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 26May57; 

KK126147 

All washes yellowed nylon white 
again without bleaching. (In 
The Kansas City star, May 27, 
1957, p.13) Appl. author: Need- 
ham, Louis & Broroy, Inc. 
© 27May57; KK126198. 

All with new whitening discovery 
washes yellowed nylon white again 
«++ It turns the white back on, 
by Jane Creel. (In Reader's 
digest, May 1957, p. 24-35) 

Appl. author: Needham, Louis & 
Brorby, Inc. © 25Apr57; 
KK126175. 

Amazing whitener; new All washes 
yellowed whites back to white 
again ... Quote and unquote. 

(In Reader's digest, June 1957, 


p.34-35) Appl. author: Needham, 
Louis & Brorby, Inc. © 25May57; 
KK126176. 


And everything nice washed in All. 
(In Chicago daily tribune, Nov. 
27, 1956, pt.3, p.7) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc, © 27Nov56; KK126348. 

Baby things wash so safely clean in 
All. (In Chicago daily tribune, 
Oct. 23, 1956, pt.3, p.5) Appl. 
author: Needham, Louis & Brorby, 
Inc, © 230ct56; KK126347. 

Baby things wash so safely clean in 
All; prescribed for automatic 
washers. (In Chicago daily news, 
Nov. 1, 1956, p.33) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 1Nov56; KK126129. 

Clothes washed in All iron crisply 
white. 
Oct. 15, 1956, pt.2, p.10) 


Appl. 


(In Chicago daily tribune, 
Appl. 


CURRENT REGISTRATIONS 


author: Needham, Louis & Brorby, 
Ine. © 150ct56; KK126349. 
Exclusive, new All with whitening 
discovery AE-160 now washes yel- 
lowed nylons ... (In Chicago 
daily tribune, Feb. 20, 1957, 
DEse sepa) Appl. author: Need- 
ham, Louis & Brorby, Inc. 
© 20Feb57; KK126353. 


Happy husband; new All with whiten- 
ing discovery washes his yellowed 
shirt ... (In This week magazine, 
June 16, 1957, p.31) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 16Jun57; KK126132. 

New All has amazing whitening dis- 
covery that washes yellowed nylon 
fresh white ... (In This week 
magazine, Apr. 28, 1957, p.46) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 28Apr57; 

KK126131. 

New All has great new whitening dis- 
covery that washes yellowed whites 
back to fresh white ... (In 
Parade, May 12, 1957, p.40) 

Appl. author: Needham, Louis & 
Brorby, Inc. © 12May57; 
KK126146. 

New All has great new whitening 
discovery that washes yellowed 
whites back to fresh white ... 

(In Wilkes-Barre times leader, 
May 20, 1957, p.16) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 20May57; KK126409. 

New dream detergent; new super- 
rinse All, with AE-160, washes 
yellowed nylons ... (In St. Louis 
globe-democrat, Feb. 15, 1957, 


p.8B) Appl. author: Needham, 
Louis & Brorby, Inc. © 15Feb57; 
KK126166. 


New super rinse All, prescribed for 
automatic washers; lst in profit, 
4th in volume, (In The Grocers! 
spotlight, Apr. 5, 1957, p.26) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 5Apr57; KK126168. 


Only All has new whiteni discove 
AE-160; yellowed ny lemacc can ei 
now wash pure white again. (In 
Chicago daily tribune, Feb. 13, 
1957, pt.3, p.16) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 13Feb57; KK126352. 

Snow white washes; new super-rinse 
All gets whites 50% whiter ... 
(In St. Louis post-dispatch, Jan. 
14, 1957, p.10B) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 14Jan57; KK126167. 

Whites wash so much whiter in All. 
(In Chicago daily tribune, Jan. 
15, 1957, pte2, pel0) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 15Jan57; KK126350. 

Yellowed whites wash pure white 
again; new super rinse All ... 
(In Chicago daily tribune, Jan. 
30, 1957, pt.1, p.22) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 30Jan57; KK126351. 


MOORE (BENJAMIN) & CO, © 

It's time to paint your home; when 
Moore's house paint is your 
choice ... (In New York daily 
news, June 29, 1956, p.27) 

Appl. author: Monroe F, Dreher, 
Inc. © 28Jun56; KK125616. 

Moore paints and enamels do more 
tg easier; Impervo ename). 

In Better homes & gardens, Mar. 
1956, p.238) 
Monroe F. Dreher, 
KK125621. 

Moore; your home's worth more with 
Moore's house paint. (In Better 
homes & gardens, May 1956, p. 240) 
Appl. author: Monroe F, Dreher, 
Inc. © 20Apr56; KK125620. 


Appl. author: 
Inc. © 20Febd56; 


MOORES (H. C.) CO. © 


However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. Cnoco- 
late frosting. (In Better homes 
é gardens, Nov. 1956, p.22) 

Appl. author: Benton & Bowles, 
Ine. © 250ct56; KK123068. 

However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. Orange 


frosting. (In Collier's, Dec. 7, 
1956, p.6) Appl. author: Ben- 
ton « Bowles, Ine. © 3Dec56; 
KK1i24072. 


However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. The 
best tomato soup ... (In The 
Saturday evening post, Nov. 10, 
1956, p.111) Appl. author: Ben- 
ton & Bowles, Inc. © S8Nov56; 
KK123066. 

However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. Tomato 


soup. (In Family circle, Nov. 
1956, p.59) Appl. author: Ben- 
ton & Bowles, Inc. © 250ct56; 
KK123107. 


It's here; wonderful new instant 
creamer for those who love fresh 
cream and modern convenience; 
Pream. (In Good housekeeping) 
Appl. author: Benton & Bowles, 
© 20Aug56; KK122599. 

Special offer; save 20¢ on your 
favorite coffee while you discover 
wonderful new Pream. (In Look, 
Oct. 16, 1956, p.79) Appl. au- 
thor: Benton & Bowles, Inc. 
© 140ct56; KK123096. 


MOREHOUSE MUSTARD MILLS. © 
Pure prepared mustard. (Red flag 
mustard) Net wt. 13 oz. NM: 
change of shape; addition of 
horse & wagon, & statement, qual- 
ity since 1898; red bottom margin. 
© 7May57; KK125768. 


MORRELL (JOHN) & CO. © 

Big, steady advertising builds a 
real consumer franchise for Red 
Heart in 3 flavors; dog food. 
(In Cooperative merchandiser, 
Feb. 1957, p.69) Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Co., Red Heart Division; 
1Feb57; KK123546. 

Dog-gone; I'm in my second puppy- 
hood since I started eating Red 
Heart; dog food. Red Heart in 
3 flavors. (In Chicago tribune, 
Jan. 10, 1957, pte2, pel) Appl. 
author: Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 10Jan57; KkK123088. 

Here in time for Easter; new type 
of ham, the only one that's com- 
pletely baked; E-Z-Cut ham. (In 
The Detroit news, Apr. 17, 1957, 


Inc 


p.56) Appl. author: Campbell- 
Mithun, Inc. © 17Apr57; 
KK124857. 


Man-alive; or rather dog alive, Red 
Heart makes me feel like a pup 
again; dog food. (In Chicago 
tribune, Mar. 7, 1957, pt.4, p.1) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 7Mar57; KKi25774. 

More lean; sliced Morrell Pride ba- 
con. (In The Kansas City times- 
atar, Mar. 14, 1957, p.20) 

Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Meats 
Division; 14Mar57; KK12%959. 


More plump; Morrell Pride akinless 
franks. (In Minneapolis star- 
tribune, May §, 1957, p.138) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Meate 
Division; OMayS7; KKI26035. 


58 COMMERCIAL PRINTS AND LABELS 


MORRELL (JOHN) & CO. © Cont'd. 

More tender; Morrell Pride E-Z-Cut 
ham, fully cooked. (In The Kansas 
City times-star, Mar. 28, 1957, 
p.13) Appl. author: Campbell- 
Mithun, Inc. © John Morrell & 
Co., Meats Division; 28Mar57; 
KK124958. 

Red Heart helps keep your dog young 
longer; dog food. (In Sunset, 
Dec. 1956, p18) Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Coe, Red Heart Division; 
25Nov56; KK1z2580. 

Reddy's big offer: I'll send you 
$1.00, in cash, for just 7 Red 
Heart labels; dog food. (In 
Chicago daily tribune, Nov. 15, 
1956) Appl. author: Campbell- 
Mithun, Inc. © John Morrell & 
Co., Red Heart Division; 15Nov56; 
KK122713. 


MORRIS (PHILIP) INC. © 

A frank confession about the old 
Spud cigarette. (In Worcester 
daily telegram, Dec. 17, 1956, 
Pe3) Appl. author: Ogilvy, Ben- 
son & Mather, Inc. © 17Dec56; 
KK122)85. 

New filter Spud with a light touch 
of menthol. (In The Indianapolis 
star, Oct. 25, 1956, pel) Appl. 
author: Ogilvy, Benson & Mather. 
© 250ct56; KK12195h. 

New filter Spud, with a light touch 
of menthol; cigarettes. (In 
Morning tribune, Tampa, Fla., Oct. 
10, 1956, p.20) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 100ct56; KK125720. 

Now, a revolutionary new filter 
cigarette; new filter Spud. (In 
Life, Apr. 1, 1957, p.99) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © 28Mar57; KK124487. 
Sensational new cigarette; new 

filter and a bright new taste; 
Spud. (In Look, Feb. 5, 1957, 
pe75) Appl. author: Ogilvy, 
Benson & Mather, Inc. © 22Jan57; 
KK122681. 


MORRIS PAPER MILLS DIVISION, FEDERAL 
PAPER BOARD CO. SEE Federal Paper 
Board Co. 


MORRIS, SEWALL & CO., INC. © 
Fine quality Black Gold salad 


dressing. Black Gold Stamp Co. 
One fl. quart. © hJan57; 
KK122686. 


MORTRUDE, WILLIAM E. © 
Co-Lan-Co, Cosmetique Universalis, 
more than a cosmetic; just a drop 
or two, for hair, face, hands, 


body, feet. © 31Jan57; 
KK123634. 

Smilin' Shaver. Silhouette face of 
smiling man. © 14Dec56; 
KK121965. 


MOSESIAN, ED C., ALFRED A. WILDER, 
NEWTON J. CAFFEJIAN & CHARLES J, 
VAGIM composing the copartnership 
CENATRON INDUSTRIES, SEE Cenatron 
Industries, 


MOSSTYPE CORP, © 
Specialized services and products 
for rubber plate printers. Moss- 
type; Master Mag. Appl. author: 
Alexander R. Bradie. © 5Apr57; 
KK124625. 


MOTLEY, ROBERT LESTER sole owner 
ROYAL CLEANING CO. SEE Royal Clean- 
ing Co. 


MOTLOW, LEM, prop. JACK DANIEL 
DISTILLERY. SEE Daniel (Jack) 
Distillery. 


MOTOR WHEEL CORP. 

5 reasons why Reo is better; the 
Gamer name in power mowers. 

In The Saturday evening post, 
Apr. 20, 1957; p.94) Appl. au- 
thor: Young & Rubicam, Inc. 
© Motor Wheel Corp., Reo Division; 
17Apr57; KK125213. 

In a special test ... Duo-Trim made 
a clean sweep of Cypress Gardens; 
the most versatile mower you can 
buy. (In The Saturday evening 
post, May 4, 1957, p.60) Appl. 
author: Young & Rubicam, Inc. 
© Motor Wheel Corp., Duo-Trim 
Division; 1May57; KK125211. 

Now the mower that vacuum cleans 
your lawn is power-propelled; 
Duo-Trim power mowers. (In 
Better homes & gardens, May 1957, 
p.303) Appl. author: Young & 
Rubicam, Ine. © Motor Wheel 
Corp., Duo-Trim Division; 23Apr57; 
KK125212. 


MOUNT SINAI MEMORIAL-PARK. © 
In everlasting honor; Mount Sinai 
Memorial-Park. Appl. author: 
Forest Lawn Memorial-Park Assn. 
© 25Sep56; KK123182. 


MULKEY (SAM) CO. © 
The new Mulkey ... Hay-O-Vater; 
manufacturers of portable eleva- 
tors. © 26Dec56; KK123337. 


MULLINS MANUFACTURING CORP. © 

Color ideas; living ideas; visit 
National Home Week model homes, 
Sept.10-18. Youngstown steel 
kitchens. (In Better homes & 
gardens, Sept. 1955, p.130-131) 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. 
© 17Sep55; KK123129. 


MULTIPLE CORP. © 
The new Multi-Pul, model S-100. 
This ... power tool was designed 
to lift, lower and pull. Appl. 
author; Thomas J. Gilbert. 
© 12Jun55; KK124960. 


MULTISTAMP CO. © 

The original hand stamp stencil 
duplicator. Quick accurate way 
to mark cartons; print direct. 
(In Office appliances, Apr. 1956, 
p.72) Appl. author: Stanley S. 
Gross & Associates. © 18Apr56; 
KK124128. 


MURCHISON, KENNETH, KENNETH MURCHISON, 
JR. & JOHN L. TRACY forming the part- 
nership KENNETH MURCHISON & CO. SEE 
Murchison (Kenneth) & Co. 


MURCHISON (KENNETH) & CO. 

Insurance milestones; livestock 
mortality insurance. (In Dallas 
Athletic Club news) © Kenneth 
Murchison & Co., a partnership 
composed of Kenneth Murchison, 
Kenneth Murchison, Jr. & John L. 
Tracy; 6Apr57; KK124821. 

Insurance milestones; livestock 
mortality insurance. (In Dallas 
Athletic Club news) © Kenneth 
Murchison & Coe, a partnership 
composed of Kenneth Murchison, 
Kenneth Murchison, Jr. & John L. 
Tracy; 6Mar57; KK123875. 

Insurance milestones; marine insur- 
ance. (In Dallas Athletic Club 
news, 1957, p.20) © Kenneth 
Murchison & Co., a partnership 
composed of Kenneth Murchison, 
Kenneth Murchison, Jr. & John L. 
Tracy; 6Feb57; KK123837. 


MURCHISON, KENNETH, JR., KENNETH MUR- 
CHISON & JOHN L. TRACY forming the 
partnership KENNETH MURCHISON & CO. 
SEE Murchison (Kenneth) & Co. 


Jan.—June 


MYSTIK ADHESIVE PRODUCTS. © 
New extra-thin electrical film 
tape; Mystik Mylar. (In Aviation 
age, Dec. 1956, p.30) Appl. 
author: George H. Hartman Co. 
© 30Nov56; KK122171. 


MYZON, INC. © 
Myzon poultry builder in drinking 
water stops summer sickness faster 
eos © 14May57; KK125536. 


New Myzon with green speed-up stops 
laying slumps faster; poultry 
builder. © 18Dec56; KK1227h2. 


New Myzon with green speed-up stops 
laying slumps faster; Silt 
builder. © 15Jan57; KK123085. 

New scientific Myzon formula in 
drinking water helps stop laying 
slumps; poultry builder. 
© 18Dec56; KK1227h3. 

Special money saving health offer; 
Myzon poultry builder, Tryzol 
one-day wormer, Myzon swine build- 
er. © 25Mar57; KK125537. 


Tryzol handbook; the facts about 
Tryzol 1-day wormer ... Appl. 
author: Blanche Huberth. 
© 1Dec56; KK124273. 


N 


N. J. THERMEX CO., INC. © 
Infralite, the radiant heater with 
all the plus features. Appl. 
author: Joseph Gialanella. 
© 27Mar54; KK123705. 
N. L. S. CORP. © 
Drink of the month, 
display calendar) 
KK122390. 
Mixed drink display calendar. 
de menthe frappe [and others] 
© 26Nov56; KK122391. 


NRC EQUIPMENT CORP. © 
Leak detector; model 4902. 
© 25Mar57; KK124043. 


NACHOWITZ, THEOPHILUS J. sole owner 
ALAADEN CANDY CO. SEE Alaaden Candy 
Co. 


NAME-MAKER CORP. © 
York garden marking pen with 
weatherproof ink, plus 2) wooden 
stakes. Appl. author: Oscar 
Greene. © 15Nov56; KK122151. 


NANNETTE MANUFACTURING CO., INC. © 

Dress-ups for the crib set, by 
Nannette. © 1Nov56; KK123595. 

Once upon a time fashions, by 
Nannette. Hansel and Gretel. 
© 31May57; KK125976. 

Once upon a time fashions, by 
Nannette. Jack and Jill. 
© 31May57; KK125977. 

Once upon a time fashions, by 
Nannette. Three Little Kittens. 
© 31May57; KK125975. 

They're outdoorable; Nannette 
Sportikins for extra summer sales. 
eee Sportswear promotion for your 
tiniest fashion customers. 
© 7Feb57; KK123769. 


NARCO PRODUCTS CO., INC. © 
The new wonder product ... Defer, 
the new answer to the old soiling 
problem with dust and dirt. 
Appl. author: Victor A. Giesey. 
© 6Feb57; KK122958. 


NASH, MARJORIE D. d.b.a. BROADWAY CON- 
TRACTING CO. SEE Broadway Contrac- 
ting Co. 


NATE (JEAN) INC. © 
Bath bulletin; bath shelf, distinc- 
tive bath preparations. (In 
Beauty fashion, May 1956, p.6) 
Appl. authors: Jill Jessee & Trude 
Margo. © 11May56; KK122)01. 


(Mixed drink 
© 26Nov56; 


Creme 


1957 


NATIONAL BIOCHEMICAL CO. 

Alomet cold solder with the miracle 
ingredient Epolite. Net wt. 2 
OZ. Appl. author: Jerome Swim- 
mer. © Alomet Co. division of 
National Biochemical Co.; 6Feb57; 
KK123149. 

New; Alomet cold solder, with the 
miracle ingredient, Epolite. 

(In Popular science, Feb. 1957, 
pe285) Appl. author: Jerome 
Swimmer. © Alomet Co., division 
of National Biochemical Co.; 
28Jan57; KK122867. 


NATIONAL BISCUIT CO. © 


Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic. Only Dromedary 
guarantees, no other cake tastes 
so good ... (In Ladies' home 
journal, Apr. 1957, p.53) Appl. 
author: Ted Bates & Co., Inc. 
© Dromedary Co. (in notice: 
Dromedary Co., division of Nation- 
al Biscuit Co.); 21Mar57; 
KK124640. 

Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic; pound cake mix. 

(In Ladies' home journal, May 
1957, p.171) Appl. author: Ted 
Bates & Co., Inc. © Dromedary 
Co., division of National Biscuit 
Co.; 30Apr57; KK124964. 

Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic; white cake mix. 

(In McCall's, Apr. 1957, p.130) 
Appl. author: Ted Bates & Co., 
Inc. © Dromedary Co., division 
of National Biscuit Co.; 28Mar57; 

Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic; yellow cake mix. 

(In McCall's, Feb. 1957, p.111) 
Appl. author: Ted Bates & Co., 
Inc. © Dromedary Co., a division 
of National Biscuit Co.; 

24Jan57; KK125261. 

Save up to 25¢ with Pal Tiny Bits. 
So, start today to feed your dog 
--. (In Transcript-telegram, 
Holyoke, Mass., May 2, 1957, 
p.20) © 2May57; KK126090. 


NATIONAL CYLINDER GAS CO. © 


Argon; NCG's vast dealer network 
now offers prompt supply. (In 
U. S. news & world report, Sept. 
7, 1956, p.111) © 7Sep56; 
KK126406. 


NATIONAL DAIRY PRODUCTS CORP. © 
It's banana strawberry Sealtest ice 
cream. Win a year's supply of 
ice cream. One pint liquid. 
Appl. author: Howard R. Ferguson. 
© 51Dec56; KK123665. 


NATIONAL HOMES CORP. © 

By fulfilling the needs and desires 
of thousands of families for bet- 
ter homes at prices within their 
means, we will produce in 1956 
our 100,000th National home. 
(In Building standards monthly, 
Aug. 1956, pel of cover) Appl. 
author: Applegate Advertising 
Agency, Inc. © hAug56; KK122329. 


NATIONAL PRESTO INDUSTRIES, INC. © 

Presto saves time; 700 cooker. 

(In Ladies' home journal, June 
1955, p.161) © 14Jun55; 
KK123274, 

When you marry, start living better, 
easier with Presto beauty styled 
appliances; automatic electric 
skillet, fry-pan casserole. (In 
Modern bride, summer 1955, p.151) 
© 4Jun55; KK123275. 


CURRENT REGISTRATIONS 


NATIONAL SURE-FIT QUILTING CO., INC. © 
National Sani-Fit quality; sanfor- 
ized contour-fitted pad-and-cover 
combination. Appl. author: Will 
Kaplan Advertising. © 3Dec56; 
KK123095. 


NEBRASKA FARMER. © 


Move dirt for as little as 4 1/2¢ 
per cubic yard with the Soil 
Mover. © 11Apr57; KK126289. 


NEER-LE-DUN CORP. © 
Neer-le-Dun for you; do it yourself 
pre-cut sport shirt kit; complete 
easy instructions included. 
© 25Jan57; KK122776. 


NEIMAN-MARCUS. © 

The cape supreme. Black sapphire 
mink, (In The Dallas morning 
news) © 1Mar57; KK1239)1. 

The charming customs of Christmas; 
a fabulous Neiman-Marcus fur. 
© 2Dec56; KK123425. 

Christmas mink news, the cocoon 
cape. (In The Houston post, Dec. 
3, 1956) © 3Dec56; KK123688. 

Final fur reductions, including new 
and further markdowns. 
© 3Feb57; KK123936. 

Going to Europe? Do take a new 
mink stole. (In The Dallas morn- 
ing news, Apr. 7, 1957, pt.6, 
pel2) © 7Apr57; KkK12672. 

Grand finale of the N-M fur sale. 
Just more days ... (In The Dal- 
las morning news) © 2hFeb57; 

KK1239)0. 

Great Christmas chic; the shiny 
black fur. © 23Nov56; 

KK123690. 

Have a fashion fur for 395.00. 
Black-dyed southwest African Per- 
sian lamb ... (In The Dallas 
morning news) © 8Feb57; 
KK123937. 

If blue's her color, Sapphire mink 
is her fur. (In The Dallas morn- 
ing news, Mar. 19, 1957, pt.3, 
p.16) © 19Mar57; KK124675. 


Imagine, shirred mink. © 22Ma ; 
KK125765. ae 

An important announcement from 
Nem concerning the current ad- 
vantageous price of mink. (In 
The Dallas morning news) 

© 18Apr57; KK125766. 

Midnight ranch mink stoles, 695.00. 
(In The Dallas morning news, May 
5, 1957, pt.6, p.10) © 5May57; 
KK125763. 

The mink buy for spring travelers, 
1500.00. Luxurious midnight 
ranch mink ... (In The Houston 
chronicle) © 17Feb57; KK123938. 

The moonlight white fur; pure glam- 
our for Miami, Malibu ... 
© 3Mar57; KK1239\2. 

Never before; n=m mink gift values 
{in 5 colors, 795e00+« (In The 
Houston chronicle, Nove 21, 1956, 
section E, pe3) © 21Nov56; 
KK123689~« 

1 week to choose her mink stole; 
795.00. © 18Dec56; KK123686. 

Our success shape, the deep, round- 
ed cabochon stole ... © 1Feb57; 
KK123682. 

Pick out her mink stole tomorrow. 
(In The Dallas morning news, 

Dec. 23, 1956, pt. 6, p.8) 
© 23Dec56; KK125430. 

Plan now for her N-M mink, 2975.00. 
Royal pastel ... Stewart pastel 
es» (In The Dallas moming news) 
© 10Mar57; KK1239)). 

Present her with an n-m specialty 
mink, 1500.00, (In The Dallas 
morning news) © 12Dec56; 
KK125442, 


Presenting for the rirst time, 
Royal pastel mink ... point of 
view. (In The Dallas morning 
news) © 25Mar57; KK124674. 

Presenting Tourmaline mink. (In 
The Houston post, Apr. 8, 1957, 
section 2, p.2) © 8Apr57; 
KK124673. 


A rare investment sale for your 
first Neiman-Marcus fur, 295-00 
and 395-00. © 18Feb57; 
KK123939- 

Royal pastel mink extraordinaire; 
995.00. © 18Jan57; KK123684. 


Sale of full-length mink coats for 
8 lucky women. (In The Dallas 
morning news) © 15Jan57; 
KK123432. 

Select your fur from N-M's great 
January sale. (In The Dallas 
morning news) © 11Jan57; 
KK123431. 

Shop together tonight for her 
Christmas mink, 795.00. 
© 3Dec56; KK123426. 

Snow white fur; bleached white fox 
195.00, the making of any holiday. 
(In The Houston post, Dec. 9, 
1956) © 9Dec56; KK123687. 

Snowy bleached white mink, the 
fairest fur of all for her 
Christmas ... © 9Dec56; 
KK123428. 

Special purchase; 3/4 and full 
length mink coats 40% off. 
© 20Jan57; KK123683. 

Spring tonic, lighter mink. Blond, 
beautiful desert sand mink ... 
(In The Dallas morning news) 
© 3Mar57; KK12393. 

Still choice selection in our great 
annual fur sale. (In The Houston 
post, Jan. 13, 1957) © 13Jan57; 
KK123685. 

3 more days to choose her mink 
stole, 795.00. (In The Dallas 
morning news) © 21Dec56; 
KK123429. 

White for opening night; deep col- 
lared cabochon, 2500,00. (In 
The Dallas morning news, Apr. 23, 
1957, pt.3, p.l14) © 2Q3Apr57; 
KK125764. 

Who; your wife; what; the mink cape- 
let ... (In The Dallas morning 
news, Dec. 7, 1956, pt.3, p16) 
© 7Dec56; KK123427. 


one SEE New England Provision Co., 
Ce. 


NESTLE CO., INC. © 

The coffee hunger of man; how and 
where it all began, by Roger Pur- 
don. Nescafe. In Life, Mar. 
18, 1957, p.83-88) Appl. au- 
thor: Bryan Houston, Inc. 
© 14Mar57; KKlo4#a4e. 

Everything's in the box, just add 
water; Toll House cookies, (In 
Boston Sunday globe, Dec. 2, 1956, 
p.28) Appl. author: McCann Erick- 
son, Inc. © 2Dec56; KK122289, 

Great news for everyone ... here is 
the first full-flavor coffee 
that's caffein free; Decaf, 
instant coffee. (In New York 
daily news, Jan. 16, 1957, p.53) 
Appl. author: Elizabeth H. Brown. 
© 16Jan57; KK125637. 

Instant coffee has real percolated 
flavor. (In Niagara Falls ga- 
zette, Jan. 24, 1957, p.14) 

Appl. author: McCann-Erickson, 
Inc, © 24Jan57; KK124458, 

New miracle mix makes delicious 
gravy for meat - in minutes; 
Brown Oravy. (In The Evening 


news, Harrisburg, Pa., Oct. 30, 
1956, peo) Appl. author: MeCann 
Erickson, Inc. © 300056; 
KK122008. 


NESTLE CO., INC. © Cont'd. 

Now drink coffee morning till night 
and feel wonderful; Decaf, in- 
stant coffee. [Man in plaid 
shirt; eyeglasses on forehead] 
(In New York Sunday news, coloro- 
to magazine, Mar. 3, 1957, p.33) 
Appl. author: Elizabeth H. Brown. 
© 3Mar57; KK125501. 

Now drink coffee morning till night 
and feel wonderful; Decaf, in- 
stant coffee. [Man, wearing 
glasses, pouring coffee into 
cup] (In New York Sunday news, 
coloroto magazine, Feb. 10, 1957, 
p.17) Appl. author: Elizabeth 
H. Brown. © 10Feb57; KK125503. 

Now drink coffee morning till night 
and feel wonderful; Decaf, in- 
stant coffee. [Moustached man 
watching woman's hand pouring 
cup of coffee] (In New York 
Sunday news, coloroto magazine, 
Jan. 20, 1957, p. 27) Appl. au- 
thor: Elizabeth H. Brown. 
© 20Jan57; KK125502. 

Now, 15¢ off on Nescafe instant 
coffee. (In New Haven evenin 
register, Feb. 19, 1957, p.17 
Appl. author: Bryan Houston, Inc. 
© 19Feb57; KK123992. 

Ricory, finest coffee and chicory. 
Instant coffee with chicory. 
(In Dixie, Times-picayune states 
roto magazine, Oct. 14, 1956, 


p.29) Appl. author: McCann- 
Erickson, Inc. © 140ct56; 
KK124118. 


Satisfy your coffee hunger with 
Nescafe instant coffee; enjoy the 
rich, delicious freshly roasted 
flavor . (In Reader's digest, 
Mar. 1957, p.16) Appl. author: 
Bryan Houston, Inc. © 25Feb57; 
KK124285. 

Save on both sizes of the finest in- 
stant coffee and chicory; Ricory. 
(In New Orleans states, Nore 0 
1956 e3) Appl. author: McCann 
a Inc. © 1Nov56; KK122007. 


Save, save 30¢, save 30¢ on Ricory; 
instant coffee with chicory. 

(In Times picayune, New Orleans, 
Feb. 28, 1957, p.58) Appl. au- 
thor: MceCann-Erickson, Inc. 

© 28Feb57; KK125276. 

6 ways to make Christmas more fun; 
start with Nestle's semi-sweet 
chocolate morsels. (In Better 
homes & gardens, Dec. 1956, 
pe102-103) Appl. author: McCann 
Erickson, Inc. © 1Dec56; KK122288. 

3 famous paintings free, when you 
buy new Decaf, instant coffee. 
(In New York Sunday news, coloro- 
to magazine, Mar. 17, 1957, p.53) 
Appl. author: Elizabeth H. Brown. 
© 17Mar57; KK125500. 


NEW CASTLE PRODUCTS, INC. © 

Entirely new and wonderful way to 
enclose bathtubs ... Tub-Master; 
Modernfold doors. (In American 
builder, Sept. 1956, p.189) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 1Sep56; 
KK124310. 

Happy the bride's house with these 
beautiful new doors; Modernfold 
Spacemaster. (In Guide for the 
bride, summer 1955, p.113) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc, 
© 15Apr55; KK122922, 


Noted fashion designer, Anne Fog- 
arty says: If I were an interior 
decorator, I'd suggest Modernfold 
doors for saving space. (In 
Better homes & gardens, Sept. 
1956, p.22h-225) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 21 Aug56; KK12528. 


COMMERCIAL PRINTS AND LABELS 


Noted fashion designer, Anne Fogarty 
says: If I were an interior 
decorator, I'd suggest Modernfold 
doors ... gain the space of a 
whole new room. (In Sunset, May 
1956, p.164-165) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 25Apr56; KK125660. 

Top designer of casual fashions, 
Claire McCardell says: If I de- 
signed home interiors, I'd in- 
clude Modernfold folding walls ... 
(In House beautiful, Mar. 1956, 
p. 20-21) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 21Feb56; KK124309. 

Which door problems get on your 
nerves? New Modernfold door 
stays inside the doorway, does 
away with troublesome door-swing. 
(In Better homes & gardens, Sept. 
1955) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 18Aug55; KK123h3. 


NEW ENGLAND MUTUAL LIFE INSURANCE 

co. © 

A better life for her; he's insured 
in the New England Life. (In 
Time, Jan. 14, 1957, p.2) 
© 143an57 (in notice: 1956); 
KK123148. 

Off to a good start; they're in- 
sured in the New England Life. 
(In The Saturday evening post, 
June 30, 1956, p.56) © 30Jun56; 
KK125065. 


NEW ENGLAND PROVISION CO., INC. © 

All pure beef; Nepco brand all- 
beef king size franks. (In New 
Haven evening register, Nov. 15, 
1956) Appl. author: Ramon Sil- 
ton. © New England Provision Co., 
Inc. (Nepco); 15Nov56; KK126212. 

Love those all-beef Nepcos; Nepco 
brand all beef franks. (In New 
Haven evening register, Nov. l, 
1956) Appl. author: Ramon Sil- 
ton. © New England Provision Co., 
Inc. (Nepco); 1Nov56; KK126211. 

Nepco brand all beef franks. Net 
wt. 1 lb. © 17Jan57 (in notice: 
1956); KK122771. 


NEW YORK LIFE INSURANCE CO. © 
Should your child be a librarian? 
By Edward G. Freehafer. (In Life, 
Mar. 18, 1957, pe58-59) Appl. 
author: Compton Advertising, Inc. 
© 1hMar57; KK123952. 


Should your child be an atomic 


scientist? By Lawrence R. Hafstad. 


(In The Saturday evening post, 
Dec. 1, 1956, p.e72-73) Appl. au- 
thor: Compton Advertising, Inc. 

© 27Nov56; KK122h)7. 

Should your child make a career in 
the Armed Forces? By Admiral 
Arthur W. Radford. (In Life, 

May 13, 1957, p.144-145) Appl. 
author: Compton Advertising, Inc. 
© 9May57; KK125567. 


NEWS SYNDICATE CO., INC. © 

Artist. Portraits hand painted. 
Daily news, New York's picture 
newspaper. No.2-57. Appl. au- 
thor: Cunningham & Walsh, Inc, 
© 27Mar57; KK124220. 

Hot dog cart. Frankfurters and ice 
cold drinks. Daily news, New 
York's picture newspaper. 


No.6-57. Appl. author: Cunning- 
ham & Walsh, Inc. © 16May57; 
KK126045. 


Marriage license. Daily news, New 
York's picture newspaper. 


No.8-57. Appl. author: Cunning- 
ham & Walsh, Inc. © 13Jun57; 
KK126340. 


Jan.—June 


Park attendant. Daily news, New 
York's picture newspaper. Appl. 
author: Cunningham & Walsh, Inc. 
© 4Jan57; KK122536. 

Rowboat. Sunday news, New York's 
picture newspaper. No.9-57. 
Appl. author: Cunningham & Walsh, 
Inc. © 13Jun57; KK126339. 

Snow shovel. Daily news, New York's 
picture newspaper. Defendis whips 
Luedee. No.3-57. Appl. author: 
Cunningham & Walsh, Inc. 
© 19Feb57; KK123538. 

Snow shovel. Daily news, New York's 
picture newspaper. Ike's big day 
in pictures. No.4-57. Appl. 
author: Cunningham & Walsh, Inc. 
© 19Feb57; KK123539. 

Vacuum cleaner. Sunday news, New 
York's picture newspaper. 
Bonnies, Xavier, Dayton, Memphis 
win in NIT. No.7-57. Appl. 
author: Cunningham & Walsh, Inc. 
© 16May57; KK126046. 

Watering can. Daily news, New 
York's picture newspaper. 


No.5-57. Appl. author: Cunning- 
ham & Walsh, Inc. © 27Mar57; 
KK124219. 


NEWSPAPER INSTITUTE OF AMERICA. © 

How do I get start as a writer? 
[Endorsed by] Christie Barrett & 
Darrell Jordan. (In Writer's 
digest, Jan. 1957, p.9) Appl. 
author: Kaplan Agency, Inc. 
© 3Jan57; KK126023. 

How do you know you can't write? 
[Endorsed by] Elizabeth Kagan. 
(In Redbook, Apr. 1957, p.114) 
Appl. author: Kaplan Agency, Inc. 
© 26Mar57; KK126027. 

To people who want to write, but 
can't get started. [Endorsed by] 
Miriam A. Hayes. (In Good house- 
keeping, Mar. 1957, p.250) 

Appl. author: Kaplan Agency, Inc. 
© 19Feb57; KK126025. 

To people who want to write, but 
can't get started. [Endorsed by] 
Mrs. Garnet D. Gillespie & Gene 
E. Levant. (In Redbook, Mar. 
1957, p-115) Appl. author: 
Kaplan Agency, Inc. © 26Feb57; 
KK126026. 


What makes writing ability grow? 
[Endorsed by] Mae G. Renn & 

Glenn Dunlap. (In Redbook, Feb. 
1957, p.103 Appl. author: 
Kaplan Agency, Inc. © 31Jan57; 
KK126024. 

Why can't you write? It's much 
simpler than you think. [Endorsed 
by] Mrs. Nolen C. Miller & Albert 
M. Hinman. (In Redbook, Jan. 
1957, p-87) Appl. author: Kaplan 
Agency, Ine. © 27Dec56 (in no- 
tice: 1957); KK126022. 


NIAGARA MANUFACTURING & DISTRIBUTING 
CORP. © 
Niagara heat-massage pad soothes 
pain of arthritis; Thermo- 
Cyclopad. (In Sunset, Mar. 1956, 
p.256) © 21Feb56; KK126269. 


NITEY NITE SLEEPERS. © 

Just look who's glad it's bedtime. 
It's ... tropic-mesh sleepers by 
Nitey Nite. (Black & white photo) 
(In My baby, Apr. 1957, p.21 
Appl. author: Doyle Dane Bernbach, 
Ine. © 8Mar57; KK124352. 

Just look who's glad it's bedtime. 
It's ... tropic-mesh sleepers by 
Nitey Nite. (Color ehaccll (In 
Ladies' home journal, Apr. 1957, 


p.187) Appl. author: Doyle Dane 
Bernbach, Inc. © 21Mar57; 
KK124353. 


e 1957 


Just look who's glad it's bedtime. 
It's ... tropic-mesh sleepers by 
Nitey Nite. Rag Doll [and others] 
(In Parents' magazine, May 1957, 


p.72) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Apr57; 
KK125647. 


Just look who's glad it's bedtime. 
It's ... tropic-mesh sleepers by 
Nitey Nite. Southern Belle [and 
others] (In Good housekeeping, 
May 1957, p.41) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 23Apr57; KK125160. 

The most elegant softness that ever 
touched a little girl, eo ae 
(In McCall's, Apr. 1957, p.14 
Appl. author: Doyle Dane Bern- 
pach, Inc. © 26Mar57; KK125181. 


NIXON CAMERA & PHOTO-SUPPLY CO. © 
The Nixon Camera Shop View-Finder. 
It's easy to make color slides. 
Appl. author: J. Stanley Nixon. 
© 6Jun57; KK125932. 


NORCROSS, INC. © 

Blush rose. 12 notes and envelopes. 
(Signature Notepaper, 59SN35) 
© 21Dec56; KK122780. 

Collie pups. 12 notes and envelopes, 
(Signature Notepaper, 59SN36) 
© 21Dec56; KK122781. 

Fifth Avenue Card Shop puts Nor- 
cross research to work. (In 
Modern stationer & office equip- 
ment, Apr. 1957, p49) Appl. 
author: Young & Rubicam, Inc. 
© 15Mar57; KK124810. 

Forever yours. 20 notes and enve- 
lopes. (Signature Notepaper, 
100SN67) © 6Mar57; KkK12)742. 
Greeting cards; make sales multiply 

...- new Honey Bunny promotion. 
See how Honey Bunny hops up your 
sales. (In Department store eco- 
nomist, Jan. 1957, p.76-77) 

Appl. author: Young & Rubicam, 
Inc. © 31Dec56; KK123347. 


Greeting cards; success story, plus 
spring promotion news from Nor- 
eross to bring pre-sold customers 
your way. (In Department store 
economist, Feb. 1957, p.26-27) 
Appl. author: Young & Rubicam, 
Inc. © 31Jan57; KK124125. 

Happy Easter,honey bunny. Send 
Honey Bunny cards to say happy 
Easter ... (In Life, Apr. 15, 
1957, p.132) Appl. author: 
Young & Rubicam, Inc. © 11Apr57; 
KK125210. 

Hi, I'm Honey Bunny. You'll find 
me on Norcross greeting cards. 
(In Ladies' home Journal, Mar. 
1957, p.113) Appl. author: 
Young & Rubicam, Inc. © 28Feb57; 
KK123721. 

Morning violets. 12 notes and en- 
velopes. (Signature Notepaper, 
59SN33) © 21Dec56; KK122782. 

New Norcross King-Size and Queen- 
Size greeting cards. (In Ladies! 
home journal, May 1957, p.l5) 
Appl. author: Young & Rubicam, 
Inc. © 30Apr57; KK125209. 


A Norcross greeting card puts a bit 
of you in Merry Christmas. (In 
Life, Dec. 10, 1956, p.30) 

Appl. author: Young & Rubicam, 
Inc. © 6DecS6; KK122800. 

A Norcross valentine says what's in 
your heart ..., (In Life, Feb. 4, 
1957, p.74-75) Appl. author: 
Young & Rubicam, Inc. © 3lJan57; 
KK123345, 

Pansies for remembrance. 12 notes 
and envelopes. (Signature Note- 
paper, 598N32) © 21Dec56; 
KK122779. 


CURRENT REGISTRATIONS 


Rose token. 20 notes and envelopes. 
(Signature Notepaper, 100SN65) 
© 6Mar57; KK124743. 


Snowball. 20 notes and envelopes. 
(Signature Notepaper, 100SN68) 
© 6Mar57; KK124745. 

There's a message here for someone 
you know; greeting cards. (In 
Life, Jan. 14, 1957, p.109) 
Appl. author: Young & Rubicam, 
Ine. © 10Jan57; KK123346. 

Violet nosegay. 20 notes and enve- 
lopes. (Signature Notepaper 
100SN66) © 6Mar57; KK124744. 


NORDBERG MANUFACTURING CO. © 

Dun-Rite Bronco mechanized propul- 
sion. (Bulletin 269) 
© 22Mar57; KK125688. 

Performance review ... to help 
supervisors and employees in 
accomplishment of their jobs. 
(Form no.2284R) © 14Feb57; 
KK123750. 

Symons heavy duty impact crusher 
with structural steel base. 
(Bulletin 270) © 22Apr57; 
KK125689. 


NORMAN, CRAIG & KUMMEL, INC. © 

Empathy in action for Maiden Form 
Brassiere Company, Inc.; Norman, 
Craig & Kummel client for 9 years. 
I dreamed I was Venus de Milo in 
my Maidenform bra; advertising 
agency. (In The New York times, 
Feb. 1, 1957, p.50) © 1Feb57; 
KK124251. 

Empathy in action for the Colgate- 
Palmolive Company; empathy; be- 
cause you are the very air he 
breathes ... advertising agency. 
(In The New York times, Apr. 8, 
1957, p.46) © 8apr57; KK12445e. 


NORTH AMERICAN STEVENS CORP. © 
Now, a tranquilizing pill without a 
doctor's prescription; TR-3). 
(In Greensboro daily news, Feb. 3, 
1957, woman's section, p.l2) 
© 2Feb57; KK123215. 


NORTH AMERICAN VAN LINES, INC. © 

High-value products gentled just 
like North American Wife-Approved 
moves. (In Transport topics, Sept. 
17, 1956, p.20) Appl. author: 
Applegate Advertising Agency, Inc. 
© 17Sep56; KK122305. 

Moving? Guard fine furnishings with 
a Wife-Approved household move. 
(In The Saturday evening post, 
Nov. 17, 1956, p.1\5) Appl. au- 
thor: Applegate Advertising Agen- 
cy, Ince © 14Nov56; KK122306. 

North American Van Lines meets the 
challenge of 30,000,000 people on 
the move. Wife-Approved moves, 
(In Traffic world, Feb. 2, 1957, 
p.2 of cover) Appl. author: 
Applegate Advertising Agency, 

Inc. © 2Feb57; KK123817. 


Only North American Van Lines moves 
business so well. (In Traffic 
world, Jan. 5, 1957, p.2 of cover) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 5Jan57; 

KK1 23237. 


NORTHERN ILLINOIS GAS CO, © 
Hey Santa; she wants the newest 
clothes dryer, he wants a clothes 
dryer that is easy on the budget. 
Penny Flame. (In Aurora beacon- 
news, Dec. 6, 1955, p.12) 
© 6DecS55; KK123912. 
Penny Flame says: Get rid of your 
garbage and trash problems. Get 
a gas incinerator ... (In The 
Herald, Feb. 9, 1956, p.32) 
© 9Feb56; KId23888, 


61 


Penny Flame says: Yippe-eee, we're 
trading high on this herd of top 
brand range buys. Old stove 
round-up. (In La Grange citizen, 
Nov. 10, 1955, pel) © 10Nov55; 
KK123911. 

NORTHERN NATURAL GAS CO. 

Connie's column, by Constance 
Flame. Peoples Natural Gas. 
(In The Wayne herald, Wayne, Neb., 
Jan. 17, 1957, p-3) Appl. au- 
thor: Bozell & Jacobs, Inc. 
© 13Jan57; KK123460. 


NORTHGATE PUB. BROKERS, INC. © 
Play the game that teaches the signs 
of life; safety Chek-o. American 
Automobile Assn. © 16Nov56; 
KK122389. 


NORTHWEST PAPER CO, © 
Northwest pedigreed papers always 
make good printing better, Child 
with Mountie hat. © 27Dec56 
(in notice: 1957); KkK122538. 


Northwest pedigreed papers always 
make good printing better. 
Mountie and Indian headdress. 
© 23Apr57; KK125447. 

Northwest pedigreed papers always 
make good printing better. 
Mountie and woodsman with ax. 
© 28Feb57; KK124016. 


Northwest pedigreed papers always 
make good printing better. 
Mountie, boy and colt. 
© 23Jan57; KK123180. 


Northwest pedigreed papers always 
make good printing better. 
Mountie on horse, watching boat 
going down river. © 28Mar57; 
KK124937. 


Northwest pedigreed papers always 
make good printing better. 
Mountie reading letter. 
© 28May57; KK126126. 


NOWICKI, BRUNO. © 
Powiadamiamy wszystkich krewnych 
--. (In Polish daily news, 
Detroit, Mich., Apr. 6, 1957, 
p.8) © 6Apr57; KK124402. 


NU-METHOD DANCE STUDIOS, INC. © 
Don't miss the joy of dancing ... 
Dance-A-Scope method; 1000 cine- 
motion picture home dance course. 
Gene Zachary and Maxine. 
© lApr57; KkK12)961. 


NUTRITIONAL QUALITY CONTROLS, INC. © 
What good is living, when you're 
all worn out? Dr. Parker's vital- 
izing tonic kapps. (In The 
Cleveland press, May 4, 1957, 
p.52) © 4May57; KK126294. 


What good is springtime, when you're 
all worn out? Dr. Parker's vital- 
izing tonic kapps. (In The 
Cleveland press, May 4, 1957, 
p.52) © 4May57; KK126293, 


Yours for only $1.00; 30 days supply 
of vitamins. Dr. Parker's vita- 
liging tonic kapps. (In The 
Seattle times, June 9, 1957, 

p.24) © 9Jun57; KK126319. 


NUTRITIONAL SCIENCE CORP. © 
Delicious Derit concentrated food 
wafers; an exclusive concentra- 
tion of natural land and sea 
plant ingredients. NM: revision 
of food wafer brochure. 
© 13Febd57; KK125891. 


NYLOK-DETROTT CORP. € 
Locking, sealing, adjuating; Nylok 
Detroit threaded parte. 
© 2lJan57; KK1I2307>5. 


62 COMMERCIAL PRINTS AND LABELS 


O 


O'BRIEN, JAMES J. © 
Tanni, sun-tan cream. 5 ounces. 
Aqua green; bathing girls in 
white circle; sun; seaside. 
© 27Nov56; KK123318. 


O'BRIEN CORP. © 

120 new symphonic colors; just add 
tube to standard colors. Liquid 
Velvet, the original velvet wall 
finish. © 80ct56; KK12)395. 

Only O'Brien Symphonic Colors lend 
such depth of beauty to painted 
walls. Liquid Velvet. (In Bet- 
ter homes & gardens, Apr. 1957, 
p.278) Appl. author: Campbell- 
Mithun, Ine. © 19Mar57; 
KK123863. 

A tour of beauty through O'Brien's 
house o'color; paints. (In Coro- 
net, Apr. 1957, p.85-92) _ Appl. 
author: Campbell-Mithun, Inc. 
© 19Mar57; KK123862. 


OGLETREE, JOHN B. d.b.a. PETER PIPER 
CO. SEE Piper (Peter) Co. 


OHIO EDISON CO. © 
Aluminum fabricating, one of many 
industries ... in the center of 
industrial America. (In The Wall 
Street journal, Apr. 11, 1957, 


p.6) Appl. author: Clay Herrick, 


Jr. © 11Apr57; KK125973. 
Chemicals, one of many industries 


building new plants in the center 
of industrial America. (In Busi- 


ness week, Jan. 26, 1957, p.148) 
Appl. author: Clay Herrick, Jr. 
© 25Jan57; KK123563. 

Electrical products, one of many 
industries ... in the center of 


industrial America. (In The Wall 


Street journal, Apr. 25, 1957, 


p.8) Appl. author: Clay Herrick, 


Jr. © 25Apr57; KK125974. 
$595,000,000 for industrial expan- 


Sion in Ohio Edison System service 


area. (In Forbes, May 15, 1957, 
p.46) Appl. author: Clay Her- 
rick, Jr. © 12May57; KK125528. 


OHIO MATCH CO. © 
Ohio Blue Tip. 
Anemone, © 27Mar57; KK124093. 


Baltimore oriole. © 27Mar57; 
KK124101, 

Banded purple. © 27Mar57; 
KK12),098. 


Blue jay. © 27Mar57; KK124095. 
Bluebird. © 27Mar57; Kk124092. 
Buckeye. © 27Mar57; KK124071. 
Camellia. © 27Mar57; KK124079. 
Chipmunk. © 27Mar57; KK124083. 
Daisy. © 27Mar57; KK124087. 
Dog face. © 27Mar57; KK124080. 
Goatweed. © 27Mar57; KK124073. 


Hairstreak. © 27Mar57; KK124100. 


Kentucky cardinal. © 27Mar57; 
KK124102, 
Leopard frog. 
KkK124104, 
Lily. © 27Mar57; KkK124088, 


Lovebirds. 


© 27Mar57; 


Monarch, © 27Mar57; KK124074. 

Mourning cloak. © 27Mar57; 
kKK124086. 

Painted bunting. © 27Mar57; 
KK124099. 

Painted turtle. © 27Mar57; 
KK124072. 

Pansy. © 27Mar57; KK124078. 

Parakeets. © 27Mar57; KK124091. 


Petunia. © 27Mar57; KK124089. 


© 27Mar57; KK124094. 


Redheaded woodpecker. 
© 27Mar57; KK124084., 


Robin. © 27Mar57; KK124077. 
Rose. © 27Mar57; KK124097. 


Ruby jewel fish. © 27Mar57; 
KK124096. 
Siamese fighting fish. 
© 27Mar57; KK124085. 
Tiger barb. © 27Mar57; KK124081. 
Tiger swallowtail. © 27Mar57; 


KK124075. 
Variatus. © 27Mar57; KK124076. 


Western tanager. © 27Mar57 5; 
KK124090. 
Wood duck. © 27Mar57; KK124103. 


Zinnia. © 27Mar57; KK124082. 


OHIO NUT & BOLT CO. © 


How to get rid of profit rustlers. 
Get the drop on high design and 
assembly costs with the new Ohio 
RN weld nuts. Appl. author: 
John Thomas Doheny. © 15Apr57; 
KK124984. 


OHMITE MANUFACTURING CO. © 


Extra; 2 new ultra-small series TW 
subminiature tantalum capacitors. 
Now Tan-O-Mites offer ... Bul- 
letin 148B supplement) © 8Mar57; 
KK125274. 

A new star on the electrical hori- 
zon, the Ohmite variable trans- 
former; model VT1R5. (Bulletin 
151) © 20May57; KK125846. 


Now in stock ... Riteohm, in stock, 
precision resistors. (Bulletin 
154) © 20May57; KK125845. 


Subminiature; Ohmite Little Devil 
1/10 watt composition resistors. 
(Bulletin 150 © 8Mar57; 
KK125272. 

fan-O-Mite series TF, foil type 
tantalum capacitors. (Bulletin 
152) © 11Mar57; KK125275. 

Thin resistors, including new, 
miniature type. (Bulletin 138c) 
© 26Apr57; KK125271. 

Type AS miniature potentiometers; 
molded composition type. (Bul- 
letin 149) © 11Mar57; KK125273. 


OHRBACH'S, INC. © 

Because she always softened the 
blow, remember mom with a gift ... 
How about belts, neckwear ... 

(In New York world-telegram & 
sun, May 1,.1957, p.13) Appi. 
author: Doyle Dane Bernbach, Inc. 
© 1May57; KK125648. 

I don't like to be roped in. Free 
yourself of the notion that high 
prices mean high fashion. (In 
Los Angeles times, Mar. 24, 1957, 
pt.1, p.25) Appl. author: Doyle 
Dane Bernbach, Inc. © 24Mar57; 
KK124834 . 

I don't throw my money away. The 
really smart woman only looks as 
if her clothes cost lots. (In 
Los Angeles times, Mar. 17, 1957, 
p.21) Appl. author: Doyle Dane 
Bernbach, Ince. © 17Mar57; 
KK124835. 

I wasn't born yesterday, I can af- 
ford to pay twice as much but why 
should I? ... world's most excit- 
ing clothes ... (In The New York 
times, Mar. 10, 1957, p.53) 

Appl. author: Doyle Dane Bernbach, 
Inc. © 10Mar57; KK123929. 

I'm no goat, I can afford to pay 
twice as much but why should TI? 
eee most thrilling clothes at 
prices that never compromise with 
quality. (In New York journal- 
American, Mar. 3, 1957, p.13L) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 3Mar57; KK123928. 


Jan.—June 


I'm nobody's fool. Don't fool your- 
self, high fashion doesn't have 
to cost high prices. (In The New 
York times, Apr. 7, 1957, p.53) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 7Apr57; KK124832. 


Is he looking forward to his Christ- 
mas gifts? (In New York world- 
telegram & sun, Dec. lh, 1956, 
Pel3) Appl. author: Doyle Dane 
Bernbach, Inc. © l1lDec56; 
KK122198. 

A man's got to get value even if 
it's a gift; for Father's Day 
gifts ... (In New York daily 
news, June 5, 1957, p.22) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 5d3un57; KK126400. 


Our price tags talk turkey. (In 
Los Angeles times, Nov. 22, 1956, 
ptel, pel5) Appl. author: Doyle 
Dane Bernbach, Inc. © 22Nov56; 
KK122196. 

Paris; Italy. Don't miss the fash- 
ion show ... (In The New York 
times, Mar. 17, 1957, p.55) 

Appl. author: Doyle Dane Bernbach, 
Inc. © 17Mar57; KK124053. 

Paris says: the new coats are 
shorter-than-long; and Ohrbach's 
has them. (In The New York times, 
Mar. 24, 1957, p.55) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 24Mar57; KK124e4} 

The Santa Claus in Ohrbach's is 

our price tags. (In The New York 
times, Dec. 2, 1956, p.57) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 2Dec56; KK122093. 

You can't hide the fact that Ohr- 
bach's is the store for amazing 
Christmas bargains. (In Los 
Angeles times, Dec. 3, 1956, pt.l, 
pel9) Appl. author: Doyle Dane 
Bernbach, Inc. © 3Dec56; 
KK122197. 

You're kidding. Am I seeing right? 
I don't believe it. It's true ... 
first semi-annual clearaway. (in 
The New York times, Jan. 9, 1957, 
Pel5d) Appl. author: Doyle Dane 
Bernbach, Inc. © 9Jan573 
KK122532. 

OKAY-EVANS PRINT. CO. © 
Time for fur storage; folder 

no.957B. Appl. author: Harry 
Evans. © 10Jan57; KK122062. 


OLIN MATHIESON CHEMICAL CORP. © 


One of the world's largest suppli- 
ers-of chemicals, metals and 
packaging products, announces a 
major new division, Olin Aluminum 
... (In The Saturday evenin, 
post, Apr. 13, 1957, p.16-17 
Appl. author: Joseph Dayton. 
© 13Apr57; KK124886. 


OLSON, AUGUST. © 

Quick-Minute-Brew coffee, tea, with 
Tisu-Paper-Filters eee © 1lApr57; 
KK12513h. 

OLSON RUG & CARPET CO. © 

Free book tells how to save up to 
1/2 on rich, thick reversible 
broadloom ... (In McCall's, Feb. 
1957, p.103) Appl. author: 
Arthur W. Prussing. © 24Jan57; 
KK124209. 

How to have thick, rich broadloom 
at savings upto 1/2 ... 2 rugs 
in one. (In Living for young 
homemakers, Mar. 1957, p.68) 

Appl. author: Arthur W. Prussing. 
© 20Feb57; KK124213. 

If you're a young couple starting 
out like we are, you should know 
about wonderful, money saving 
Olson broadloom. Fiesta pattern. 
(In Living for young homemakers, 
Jan. 1957, pe2l) Appl. author: 
Arthur W. Prussing. © Olson Rug 
Co.3 20Dec56; KK12206,. 


1957 


Imagine; getting lovely, thick re- 


versible broadloom rugs ... 2 rugs 
in one. Appl. author: Arthur W. 
Prussing. © 20Feb57; KK124211. 


Lovely, thick, reversible broadloom 


at savings up to 1/2 ... Walter 
E. Olson. (In Good housekeeping, 
Mar. 1957, pe233) Appl. author: 
Arthur W. Prussing. © Olson Rug 
Co.; 19Feb57; KK1l2y212. 


Modern rug & carpet magic by Olson. 


Appl. author: Arthur W. Prussing. 


© Olson Rug Co.; lyFeb57; KK12)019. 


Olson rolls out the red carpet to 


give you beauty ... (In Chicago 
Sunday tribune, Apr. 1h, 1957) 
Appl. author: Arthur W. Prussing. 
© Olson Rug Co.; lhApr57; KK1246)1. 


Thick rich broadloom; why pay more? 


2 rugs inl. Appl. author: 
Arthur W. Prussing. © 22Jan57; 
KkK12)208. 


This free Olson rug and carpet 


book opened my eyes to real sav- 
ings. (In Intimate story, Mar. 
1957, p81) Appl. author: Arthur 
W. Prussing. © 5Feb57; Kk12210. 


Wonderful, inexpensive 2 in 1 rugs, 


carpets. Appl. author: Arthur 
W. Prussing. © 20Jan57; 
KK124207. 


OMAR CO, 
Flowering Magic garden; just add 


water, watch it grow. Dwarf 
oriental rose-balsam. Easy to 
grow in Lustro-Ware planter. 

© F. Carl Pfender t.a. Omar Co.; 
8Apr57; KK124705. 


Flowering Magic garden; just add 


water, watch it grow. Fairy 
phiox. Easy to grow in Lustro- 
Ware planter. © F. Carl Pfender 
tea. Omar Co.; SApr57; KK12)70). 


Magic plant food. © F. Carl 


Pfonder t.a. Omar Co.; 8Apr57; 
KK12h,703. 


ONEIDA, LTD. © 
At eighteen, a daughter is dreaming 


of a silver Christmas, says Bob 
Crosby. Heirloom sterling. (In 
Ladies' home journal, Dec. 1956, 
pel27) Appl. author: J. Walter 
Thompson Co. © 25Nov56; 
KK122072. 


Community says the right things 


about you; the finest silver- 
plate. Coronation, South Seas 
[and others] (In Ladies' home 
journal, Nov. 1956) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 300ct56; KK122883. 


Father knows best. [Endorsed by] 


Robert Young and Barbara. Damask 
Rose in Heirloom sterling. (In 
Seventeen, Apr. 1957, p.71) 

Appl. author: J. Walter Thompson 
Co. © lApr57; KK124650. 


Father knows best how daughters feel 


about sterling, says Robert Young. 
Heirloom. (In Seventeen, Sept. 


CURRENT REGISTRATIONS 


My daughter is our silver expert, 
says Yehudi Menuhin, world-famous 
violinist. Heirloom sterling. 
(In Ladies! home journal, Oct. 
1956, pelll) Appl. author: 

J. Walter Thompson Co. © 25Sep56; 
KK122070. 

No other gift flatters your fine 
taste like sparkling Community, 
the finest silverplate. (In 
Better homes & gardens, Dec. 
1956, pet9) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 20Nov56; KkK122862. 

Presenting Bob Hope's gift to his 
daughter, Linda; new Flower Lane 
in Heirloom sterling. (In Bride's 
magazine, summer 1957, p.67) 

Appl. author: J. Walter Thompson 
Co. © i5Apr57; KK125738. 

Presenting Heller Halliday's dream 
in silver; new Flower Lane in 
Heirloom sterling. (In Modern 
bride, summer 1957, p.69) 

Appl. author: J. Walter Thompson 
Co. © 11Apr57; KK125947. 

When father promised me my silver 
--. Says Suzanne Swayze. [En- 
dorsed by] John Cameron Swayze. 
Lasting Spring in Heirloom ster- 
ling. (In Ladies' home journal, 
Apr. 1957, p.211) Appl. author: 
J. Walter Thompson Co. © 25Mar57; 
KK124649. 


OPAD ELECTRIC CO. © 
Voltage regulated d. c. power 
supply. Model TM25B. (Bulletin 
no.250) Appl. author: Henry 
Louis Opad. © 21May57; KK125527. 


OPTO-METRIC TOOLS, INC, © 
Decimal and millimeter equivalents 
of parts of an inch; metric wall 
chart. © lNov56; KK122582. 


ORAL B CO. © 
Now, real gum line protection for 
every age; Oral B toothbrush. 
(In Sunset, June 1957, p.98) 
Appl. author: Clark Whitely 
Lawrence, © 25May57; KK126207. 


ORDAN PUB. CO., INC. © 
Homes of distinction. Compliments 
of Oscar C. Knoll & Sons, general 
contractors. © 22Feb57 (in 
notice: 1956); KK12975. 
OREGON SAW CHAIN CORP. © 
Task force service, for chains, 
bars, sprockets. Appl. author: 
William Winter Advertising. 
© 17Feb57 (in notice: 1956) ; 
KK125641. 


ORTHO PHARMACEUTICAL CORP. © 
Tabletas Tritheon,. NM: "trans- 
lation of English version." 
© 10Jan57 (in notice: 1956); 
KK125280. 


OSTER (JOHN) MANUFACTURING CO, © 
Here it is, operation task force; 
Cumnins task vorce electric tools, 


1956, pe59) Apple author: J. Wal- task rorce 1/2 inch drill [ana 


ter Thompson Co. © 1Sep56; 
kKK12207h,. 


I'm so pleased father agrees with 


my choice of silver, says John 
Cameron Swayze's daughter Su- 
zanne. Heirloom sterling. (In 
Better homes & gardens, Oct. 
1956, p.205) Appl. author: 

J. Walter Thompson Co. 

© 20Sep56; KK123643. 


It's a father's privilege to give 


his daughter her sterling silver. 
(Endorsed by] Ezio Pinza and hia 
lovely daughter Clelia. Heirloom. 
(In Ladies! home journal, Sept. 
1956, p.20) Appl. author: 

J. Walter Thompson Co, © 25Aug56; 
KK122071,. 


others ] Appl. author: Baker/ 
Johnson & Dickinson, © Cummins 
Power Tool Division of John Oster 
Manufacturing Co.; 1lJans7; 
KK122772. 


Imagine Jim building this Famous 
Designer original for us, with 
«++ Cummins portable electric 
tools. (In The Saturday evening 
post, Dec. 8, 1956, p.100) Appl. 
author: Baker/Johnson & Dickinson. 
© Cummins Power Tool Division, 
John Oster Manufacturing Co.; 
8pdecS6; KK1L22y8). 

Seven wonderful ways to say Merry 
Christmas. Osterizer, knife & 
scissors sharpener ... (Tn Better 
homes & gardens, Dec. 1956, p.4S) 
Appl. author: C. A. Mathiason,. 
© 20Nov56; KK1l22961, 


Two secrets for tastier, juicier 
ground meats. Electric meat 
grinder. (In McCall's, Mar. 
1957, p-145) Appl. author: 
C. A. Mathisson. © 21Feb57; 
KK123865. 


OUR OWN HARDWARE CO, © 

Linola for linoleum, and all interi- 
or wood finishing, both floors 
and upright surfaces. One quart. 
© 28Jan57; KK122616. 

Supermix royal latex. Tinting 
white FR66-1). Contents 31 fl. 
oze © yFeb57; KK123025. 


OVERHEAD DOOR CORP. © 

Catalog designed especially for 
architects; the Overhead Door, 
upward-acting sectional doors. 

(In Architectural forum, May 
19575 pel2-73) Appl. author: 
Applegate Advertising Agency, 
Inc. © 26Apr57; KK125785. 

Feature the garage door that sets 
the stage to sell the homes you 
build. (In American builder, Jan. 
1957, p.240-241) Appl. cuthor: 
Applegate Advertising Agency, 

Inc. NM: "same photo but differ- 
ent copy." © 1Jan57; KK123253. 

For 35 years, more buildings have 
been equipped with the Overhead 
Door than any other brand. (In 
The Constructor, Oct. 1956, 
p.94-95) Appl. author: Applegate 
Advertising Agency, Inc. 
© 100ct56; KK123251. 

Here's the garage door that sets 
the stage to sell; the Overhead 
Door. Visit Booth 14, Conrad Hil- 
ton Hotel. (In American builder, 
NAHB convention daily, Jan. 21, 
1957, p-14) Appl. author: Apple- 
gate Advertising Agency, Inc. 

NM: “same photo but different 
copy." © 2l1Jan57; KK123252. 

Hospital assured of dependable ga- 
rage door opening with the Over- 
head Door. (In Architectural 
forum, Jan. 1957, p.176-177) 

Appl. author: Applegate Advertis- 
ing Agency, Inc. © 2Jan57; 
KK123250. 

It's a breeze; floating action 
makes the Overhead Door easiest 
to open. (In House beautiful's 
building manual, spring-summer 
1957, p.33) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 15Mar57; KK123811. 

It's a breeze; floating action 
makes the Overhead Door easiest 
to open. (In Sunset, May 1957, 
p.253) Appl. author: Applegate 
Advertising Agency, Inc. NM: 
different copy & additional draw- 
ing. © 25Apr57; KK125786. 

More service stations are equipped 
with the Overhead Door than all 
other brands combined. (In Na- 
tional petroleum news, Nov. 1956, 
p.62-63) Appl. author: Applegate 
Advertising Agency, Inc. > 280ct56; 
KK122295. 

New, panoramic aluminum door; the 
Overhead Door. (In National 

etroleum news, May 1957, p.62- 
3) Appl. author: Applegate 
Advertising Agency, Inc. 
© 28apr57; KK 2577, 

The Overhead Door, first and fore- 
most since 1921; Miracle Wedge, 
Salt Spray Steel. Appl. author: 
Applegate Advertiaing Agency, Ine. 
© 1lyNovS6; KK1l2229). 


OVERLAND CO, © 
Hunter's Friend, the 53 in 1 hunter's 
accessory; hand ax, hunting knife, 
compass, Appl. author: Fred Mac 
Overland, owner of Overland Co. 
© 107u156; KKI2&I945. 


64 COMMERCIAL PRINTS AND LABELS 


OVERLAND CO. © Cont'd, 

Improved new Sportsman's Shaver. 
No.651. Appl. author: Fred Mac 
Overland, owner of Overland Co. 
© 27Feb57; KK124342. 

New, improved fisherman's friend; 
12 tools in one. Appl. author: 
Fred Mac Overland, owner of Over- 
land Co. © 20Mar56; KK123781. 

New, improved fisherman's pliers; 
8" extra long nose salt water 
model; chrome plated. Appl. au- 
thor: Fred Mac Overland, owner of 
Overland Co. © 2Jan57; KK123780. 

New, improved fisherman's pliers; 
6" fresh water model; chrome 
plated. Appl. author: Fred Mac 
Overland, owner of Overland Co. 
© 2Jan57; KK123778. 

Shaves anyone anytime; Overland 
windup Sportsman's Shaver. 

Appl. author: Fred Mac Overland, 
owner of Overland Co. © 4apr57; 

KK124437. 

Stainless 3 piece camping set, with 
genuine leather sheath. Appl. 
author: Fred Mac Overland, owner 


of Overland Co. © 20Mar56; 
KK1235779. 
OXFORD ROYAL MUSHROOM PRODUCTS, 
INC. © 


Mushrooms; fancy sliced buttons. 
Contents 16 ozs. avoir. Lithog- 
rapher: H. S. Crocker Co. 
© 22Feb57; KK123668. 

Mushrooms; stems & pieces. Con- 
tents 4 oz. avoir. Lithographer: 
H. S. Crocker Co. © 22Feb57;3 
KK123667. 


P & H INDUSTRIES, INC. © 
First and tops in the field of 
automatic push-button trouser 
topping; deluxe model Topper- 
Matic. © 1Jun57; KK126192. 


P &K, INC. © ; 
Tested and proved lures and fishing 
aecessories; 1957 jobber, dealer 


catalog. NM: "six new adver- 
tisements." © 10Nov56; 
KK123637. 


PABST BREWING CO. © 

Great American Pabstime. Pabst Blue 
Ribbon beer. (In The National 
bowlers journal & billiard revue, 
Dec. 1956, p.43) Appl. author: 
Leo Burnett Co., Inc. © 10Dec56; 
KK125099. 

Is the Pabst Blue Ribbon we're brew- 
ing today really as good as people 
say? (In The Knoxville news- 
sentinel, Nov. 28, 1956, p.27) 
Appl. author: Leo Burnett Co., 
Inc. © 28Nov56; KK122)63. 

Pabst goes to Monaco. Royal Palace 
of Monaco. Blue Ribbon. (In 
Chicago daily tribune, Jan. 29, 
1957, pt.1, p.15) Appl. author: 
Leo Burnett Co., Inc. © 29Jan57; 
KK125100, 

Taste the difference a penny makes, 
says Bill the Bartender, your host 
on the Wednesday night fights. 
Blue Ribbon beer. (In San Diego 
union, San Diego, Calif., Nov. 23, 
1956, p.B-5) Appl. author: Leo 
Burnett Co., Inc. © 23Nov56; 
KK122h62,. 

What'1ll you have? Blended hops are 
another good reason to answer, 
Pabst Blue Ribbon. (In Life, Dec. 
2h, 1956, p.3 of cover) Appl. 
author: Leo Burnett Co., Inc. 
© 19Dec56; KK122uy6). 

PACIFIC WIRE WORKS CO, © 
Pacific Wire-Grams, by George G. 

Altnow. 


Dec. 1956. © 12Dec56; KK122690. 
Jan. 1957. © 12Jan57; KK122689. 
Feb. 1957. © 12Feb57; KK123245. 
Mar. 1957. © 12Mar57; KK123813. 
Apr. 1957. © 12Apr57; KK124716. 
May 1957. © 14May57; KK125486. 

June 1957. © 14Jun57; KK126379. 


PADDOCK OF TEXAS, INC. © 
Wake-up, wake-up. Seablue. Pool 

maintenance service. © 15Mar57; 

KK125385. 


PALACE METAL PRODUCTS, INC. © 
The original Palace Utilidor cabi- 
net give[s] you 20% more storage 
space. Appl. author: Sanford 
Barnett. © 27May57; KK126178. 
PALMER (WAYNE) CORP. © 
Add-Aptable charts; colorful, dura- 
ble, cleanable. Palmer's Teaching 
Aids. © 250ct56; KK123326. 


PALMLOOM CO. 
Dear friend; free dealerships. 
Palmloom, the plastic spool-loom 
that fits in the palm of your 


hand. © Nicholas T. Scheel 
d.b.a. Palmloom Co.; 8Jun57; 
KK126172. 

PALOMAR CO. 


Win your choice of these 4+ beautiful 
diamond rings. Name your one 
favorite Royal Highness diamond 
ring set. © Palomar Co., a co- 
partnership consisting of Harold 
Weisbrod & Louis Weisbrod; 
11Dec56; KK123918. 


PAN-AMERICAN COFFEE BUREAU. © 

Do-it-yourself is easier, with a 
coffee-break. There is nothing 
so satisfying as a good cup of 
coffee. (In The Saturday evening 
post, Mar. 16, 1957, p.142) 
Appl. author: Robert W. Orr & 
Associates. © 16Mar57; KK124105. 

How to make a good cup of coffee; 
drip maker, vacuum maker, per- 
colator. (In Ladies' home journal, 
Jan. 1957, pel3) Appl. author: 
Robert W. Orr & Associates, Inc. 
© 27Dec56 (in notice: 1957); 
KK122716. 

New ways to take an iced coffee- 


break. Ice coffee secret [and 
others] (In McCall's, June 1957, 
p.127) Appl. author: Robert W. 


Orr & Associates, Inc. 
© 63Jun57; KK126098. 


PANDOLFO, SAM C., III. © 
Taxpayer's Record-0-Check; an easy, 
convenient way to keep the records 
you need. General Pub. Corp. 
© 6Mar57; KK124692. 


PAPER MATE CO. © 
Ever hear of a guaranteed new 
account plan? Paper Mate Pen Co. 
(In Savings & loan news, May 1957, 
p.15) Appl. author: John J. 
Seehof. © 1May57; KK125677. 


PARA LABORATORIES SALES CORP. © 

See blackheads disappear after a 
single Queen Helene skin and 
beauty treatment. Doctor develops 
home treatment ... by Claire Hoff- 
man. (In McCall's, May 1956, 
p.157) © 19Apr56 (in notice: 
1955); KK123729. 


PARADORM, INC. © 

New, the safe alternative to the 
tranquilizer; Paradorm. (In 
New York world-telegram & sun, 
Feb. 25, 1957, p.20 Appl. au- 
thor: William Pannett Morrison. 
© 25Feb57; KK125579. 

Paradorm, an aid in the relief of 
nervous tension. Contents 20 
tablets. Appl. author: William 


Pannett Morrison. © 31Jan57; 
KK122926. 


PARAGON ART & LINEN CO., INC. © 

Meissen figurines; pure linen. 
No.A770. Appl. author: Martin 
J. Rothman. © 1Feb57; KK123732. 

Needlecraft; cocktail terry match- 
mates. No.A772. This package 
contains host ... hostess apron 
only. Appl. author: Martin J. 

Rothman. © 1Feb57; KK123731. 

You can do it yourself beautifully 
with Paragon needlecraft. (In 
McCall's needlework & crafts, 
spring 1957, p.3 of cover) 
author: Martin J. Rothman. 
© 25Jan57; KK1237350. 


Appl. 


PARKE, DAVIS & CO. © 

Allergenic terror, or sylvan glen? 
Benadryl makes the difference. 
PD-D-804. © 7May57; KK125941. 

Anxiety over her health kept Miss 
Benson awake until her physician 
prescribed Carbrital. PD-D-559. 
© hSep56; KK122562, 

Bardase; prompt relief in irritable 
colon. PD-D-757. © 15Mar57; 
KK124405,. 

Combat the aging complex today for 
healthy, happy lives tomorrow; 
Eldec Kapseals. PD-D-632. 
© 27Aug56; KK12255h. 

Combat the aging complex today for 
healthy, happy lives tomorrow. 
Eldec Kapseals, mineral-vitamin- 
hormone supplement. PD-D=-70). 
© 11Feb57; KK123965. 

Combat the aging complex today for 
vigorous and healthy years to- 
morrow; Eldec Kapseals. Savings. 
PD-D-745. © 28Mar57; KK124410. 

Combating the aging complex now 
helps assure vigor and well-being 
later; help her prepare for the 
future; Eldec Kapseals. 

PD-D=-64). © 10Sep56; KK122557. 

Combating the aging complex now 
helps assure vigor and well-being 
later; prescribed during the 
middle years; Eldec Kapseals. 
PD-D-6))3. NM: "additional 
graphic material." © lSep56; 
KK122558. 

Different patients often need the 
same assistance to cope with car- 
bohydrates, to avoid vitamin de- 
ficiencies; Taka-Combex Kapseals. 
PD-D=-682. © 28Nov56; KK12250. 

Effective in vasomotor rhinitis; 
Benadryl. PD-D-702. © 15Feb57; 
KK123060. 

Eldec Kapseals; combating the aging 
complex now helps assure vigor 
and well-being later. PD-D-723. 
© 15Feb57; KK123065. 

Eldec Kapseals; combating the aging 
complex now keeps the mature life- 
outlook more promising. PD-D-717. 
© 20Feb57; KK12306. 

Every time she dances, I'm more 
thankful for all the wonderful 
things doctors can do now. (In 
Journal of the American Medical 
Assn., Feb. 16, 1957, p.46-47) 
© 13Feb57; KK123722. 


First choice in food allergy; Bena- 


dryl. PD-D-756. © 9May57; 
KK125945, 

First choice in skin allergy; Bena- 
dryl. PD-D-755. © 18Mar57; 
KkK124891. 


First choice in year-round aller- 
gies; Benadryl. PD-D-779. 
© Q9May57; KK125940. 

For prevention and control of drug 
reactions, transfusion reactions, 
serum sickness; Benadryl. 
PD-D-701. © 15Jan57; KK122835. 


Jan.—June 


1957 


Have you seen these latest facts on 
the cost of medical care? (In 
The Wall Street journal, Dec. 17, 
1956, pel3) Appl. author: Young 
& Rubicam, Inc. © 17Dec56; 
KK122802. 

Hay fever mantrap, or vernal en- 
chantment? Benadryl makes the 
difference. PD-D-805, 
© 13May57; KK125943. 

Helpful dietary support for your 
finicky and fussy patients; Taka- 
Combex Kapseals. PD-D-681. 
© 23Nov56; KK122828. 

History ... Diagnosis ... Treat- 
ment; Bardase. PD-D-68)). 
© 16Nov56; KK122829, 

Keep the liver in trim in your over- 
weight patients; Hepa-Desicol, 
PD-D=627. © Oct56; KK122555. 

An open letter to mothers and dads, 
(In Detroit news, Jan. 21, 1957, 
p-11) Appl. author: Young & 

Rubicam, Inc. © 2l1Jan57; 
KK123349. 

Pediatric Patterns, including Polio 
Patterns ... a service for the ex- 
clusive use of the medical pro- 
fession, 

Week ending Aug. 25, 1956. Abdec 
drops. © 31Aug56; KK122561. 

deek ending Nov. 10, 1956. Abdec 
drops. © 23iiov56; 1K1221:53. 

Week ending Dec. 1, 1956. Abdec 
drops. © 10Dec56; KK122))52. 

Week ending Dec. 29, 1956. Pala- 
dac. © 15Jan57; KK122826,. 

Week ending Jan. 26, 1957. 

Natabee Kapseals. © 1Feb57; 

KK123063. 

Week ending Feb. 23, 1957. Abdec 
drops. © 1Mar57; KK123969. 

Week ending Mar. 23, 1957. 
Abdec drops. © 5Apr57; 
Kk124890, 
Week ending Apr. 20, 1957. Pala- 
dac. © 26Apr57; KK125944., 
Week ending May 11, 1957. 
Abdec drops. © 17May57; 
KK126139. 

Week ending May 25, 1957. 

Paladac, © 31May57; KK126144. 

Polio Patterns, including Pediatric 
Patterns ... a service for the ex- 
clusive use of the medical pro- 
fession, 

Week ending Aug. 18, 1956. Nata- 
bec Kapseals, © 26Aug56; 
KK122563, 

Week ending Sept. 1, 1956. Pala- 
dac. © 10Sep56; KK12256},, 

Week ending Sept. 8, 1956. Nata- 
bec Kapseals, © 12Sep56; 
KK122559. 

Week ending Sept. 15, 1956. Pala- 
dac. © 21Sep56; KkK122560,. 

Pollen jungle, or springtime de- 
light? Benadryl makes the differ- 
ence, PD-D-802. © 22May57; 
KK126141, 

Prompt relief in functional intes- 
tinal prpermoue lta) Bardase, 
PD-D-758. © 27MarS7; KK12)09, 

Sniffler's nightmare, or beckoning 
woodland? Benadryl makes the 
difference. PD-D-80%, 
© 27May57; KK126142, 

Start now to help them enjoy the 
later years; new Bldec Kapseals. 
PD-D-659. © 2liSep56; KK122553. 

Start now to help them profit from 
the later years; Eldec Kapseals. 
PD-D-724., © 7Apr57; KK124889, 

Start now, to help them resist 
stresses of aging; Eldec Kapsoals. 
PD-D-680,. © 30Nov56; KK122)51. 

Start now to help them take the 
later years in stride. Eldec 
Kapseals, PD-D-718. © 21Mar57; 
KK12))),07. 


CURRENT REGISTRATIONS 


Start now to help your mature pa- 
tients enjoy their later years. 
Eldec Kapseals, mineral-vitamin- 
hormone supplement. PD-D-71. 
© 14Mar57; KkK123966. 

Start now to help your over forty 
patient enjoy the later years; 
Eldec Kapseals. PD-D-705. 
© 16Apr57; KK124888, 

Start now to prepare your over for- 
ty patient for his future; Eldec 
Kapseals, mineral-vitamin-hormone 
supplement. PD-D-703. 
© 30Jan57; KK12396). 

Start today to help him maintain 
his physiologic status; Eldec 
Kapseals. PD-D-679. © 19Nov56; 
Kd 22hh9. 

Start today to help them age grace- 
fully; new Eldec Kapseals. 
PD-D-658, © 17Sep56; KK122556. 

Taka-Combex. Andrew S., who re- 
cently suffered a heart attack 
--.- PD-D-759. © 15Mar57; 
KK124406. 

Taka-Combex., Charles F. needs 
Taka-Combex to cope with carbo- 
hydrates ... PD-D-789. 
© 29May57; KK126143. 

Taka-Combex. Charlotte D., gravida 
I, needs Taka-Combex ... 
PD-D-720. © 30Jan57; KK123062. 

Taka-Combex. For Billy M., who is 
on the go from breakfast to bed- 
time ... starch-digestant, vita- 
min supplement. PD-D-751. 
© 6Mar57; KK123968. 

Taka-Combex. Jane C. needs Taka- 
Combex to cope with her high 
carbohydrate diet ... PD-D-788. 
© 22May57; KK126140, 

Taka-Combex. Margaret K., whose 
thyroid is overactive ... starch 
digestant, vitamin supplement. 
PD-D-754. © 28Feb57; KK123967. 

Taka-Combex. Martin R., convales- 
cing from surgery ... PD-D-721. 
© 8FebS57; KK123061. 

Taka-Combex. Norma H., who is 
nursing her new daughter, needs 
Taka-Combex ... PD-D-787. 
© 10May57; KK1l259h2. 

Taka-Combex, Thomas D., who has 
poor eating habits ... PD-D-761. 
© 25Mar57; KK124408, 

Tom's back; Tom had tuberculosis. 
(In Journal of the American 
Medical Assn., Apr. 13, 1957, 
p-58-59) Appl. author: Young & 
Rubicam, Inc. © 10Apr57; 
KK125208, 

When infection occurs ... Hepa- 
Desicol. PD-D-628. © 17Sep56; 
KK122565. 

When liver function falters pre- 
seribe Hepa-Desicol, PD-D-685, 
© 26Nov56; KK122830,. 

When you prescribe Carbrital, you 
prescribe sleep; abed but awake, 
time for Carbrital. PD-D-711. 
© \MarS57; KK123963. 

When you prescribe Carbrital, you 
prescribe sleep; for a sound 
nirht's sleep. PD-D-710. 
© 23J3an57; KK122833, 

When you prescribe Carbrital, you 
prescribe sleep; for the double 
bed that's half-awake. PD-D-713. 
© 2b3Jan57; KK12283). 

When you prescribe Carbrital, you 
prescribe sleep; no need to count 
them, PD-D-708, © 17Jan57; 


KK122631. 

When you prescribe Carbrital, you 
prescribe sleep; real comforter 
for insomniacs, PD-D-709, 


© 21Jan57; KK122832, 
When you prescribe Carbrital, you 


prescribe sleep. Sleep's assured 
in roomette no.3. PD-D-712. 
» 25Jan57; KK1l22827. 


You control insomnia all night with 
Carbrital; two-stage hypnotic. 
PD-D-750. © 13Mar57; KK12)n0h. 

You say you paid $9.00 to get that 
one prescription filled? (In 
Life, Jan. 14, 1957, p.105) 

Appl. author: Young & Rubicam, 
Ine. © 10Jan57; KK123346. 


PARKER BROS., INC. © 

American Miss magic doll; her 
clothes cling like magic. 
© 20Jun57; KK126376. 

Baseball, football and checkers. 

3 games inl, © 8May57; 
KK125320. 

Bingo, with automatic selector. 
© 4Apr57; KK124448. 

Bonanza rummy, complete with cards 
and chips, © lldan57; KK122623. 

Game of Peg Baseball. © 2May57; 
KK125319. 

Game of States and Cities; or, Turn 
Over Cards. © 8Mar57; KK123767. 

Monopoly; real estate tradine came. 
© 28Jan57; KK122817. 

Ping Pong automatic tension net, 
posts and springs; the standard 
of excellence in table tennis 
equipment. © 7May57; KK125318. 

Spin and Step; a game for little 
tots, ages 5 to 9. © 20Feb57; 
KK123255. 


PARKER PEN CO. © 

Excitingly new from Parker for 
Christmas; Parker liquid lead 
pencil. (In Army times, Nov. 27, 
1956, p.19) Appl. author: Tat- 
ham-Laird, Inc. © 27Nov56; 
KK122659. 

From Parker comes a gift that's 
right for everyone on your Christ 
mas list; Parker 1, Parker 51, 
Parker 21, Parker Lady's set. 

(In Army times, Oct. 2, 1956, 
p19) Appl. author: Tatham- 
Laird, Inc. © 20ct56; KkK122660. 

From Parker comes the ball point 
that writes like a fine pen; 
writes 5 times longer. [Pen 
crossing off numbers] (In Army 
times, Oct. 9, 1956, p.17) Appl. 
author: Tatham-Laird, Inc. 
© 90ct56; KK122656. 

From Parker comes the ball point 
that writes like a fine pen; 
writes 5 times longer. fren 
writing number 5] (In Army times, 
Sept. 18, 1956, p.9) Appl. au- 
thor: Tatham-Laird, Inc. 
© 18Sep56; KK122655. 

From Parker comes the ball point 
that writes like a fine pen; 
writes 5 times longer. [Pen 
writing the word five) (In Army 
times, Nov. 13, 1956, p.13) 

Appl. author: Tatham-Laird, Inc. 
© 13Nov56; KK122657. 

From Parker for Christmas, the ball 
point that writes like a fine 
pen; writes 5 times longer. Jot- 
ter. (In Life, Nov. 19, 1956, 
p.100) Appl. author: Tatham- 
Laird, Inc. © 19Nov56; KK123358. 

Have a pen party; recommended for 
grades 4 through jr. high; every 
pupil will have his own pen pal. 

(In The Instructor, Mar. 1957) 
Appl. author: Richami Holgnecht. 
© 7Febd57; KK123524. 

Have a pen party; send today for 
your letter writing kit ... for 
grades 4 through jr. high. (In 
The Instructor, Feb. 1957, p.9)) 
Appl. author: Richami Holenecht. 
© 7Jan57; KK125525. 

Make it a Parker Chriatmasa for 
everyone on your liat; Parker 21, 
Parker 51, Parker Jotter. (In 
Army timea, Nov. 20, 1956, p.7) 
Appl. author! Tatham-Laird, Ino. 
® 20Nov56; KK122656. 


66 COMMERCIAL PRINTS AND LABELS 


PARKER PEN CO. © Cont'd, 

Parker 21 writes smoother, better 
than any set you've ever owned, 
except another Parker. (In Army 
times, Aug. 28, 1956, pel) Appl. 
author: Tatham-Laird, Inc. 
© 28Aug56; KId22661. 

See ... at Booth 149-150, the finest 
line for stationers. Parker Pard- 
ners, Parker desk sets [and 
others] In National stationer, 
Sept. 1956, p.135) Appl. author: 
Tatham-Laird, Ine. © 1Sep56; 
KK123356. 

Unlike any gift in this world, or 
any other; Parker 61. (In The 
Overseas weekly, Nove 25, 1956, 
pel) Appl. author: Tatham- 
Laird, Inc. © 25Nov56; KK123359. 

Unlike any pen in this world, or 
any other; see the startling new 
Parker 61 at Booth 149-150. (In 
Modern stationer convention daily, 
Sept. 29, 1956, p.5) Appl. au- 
thor: Tatham-Laird, Inc. 
© 29Sep56; KK123357. 

Whatever your assignment, you'll 
want the pencil that's always 
ready to write; new Parker liquid 
lead pencil. (In Army times, Oct. 
30, 1956, pel3) Appl. author: 
Tatham-Laird, Inc. © 300ct56; 
KK12265h. 


PARKS LABORATORIES. © 
Sculpture wave hair setting formu- 
la; neutral. 8 oz. Appl. au- 
thor: Harold Charles Parks. 
© 1Feb57; KK123986. 


PARMET (JOSEPH) CO., INC. © 
Now watch him smile; One-Wipe, new 
auto cleaning cloth. (In Intelli- 
gencer-journal, Lancaster, Pa., 
June 6, 1957, p.13) eer au- 
thor: Joseph Parmet. © 6Jun57; 
KK126086. 


PARVIN MANUFACTURING CO. © 
Everybody's chuckling at ... Newd 
Nick bartender set. Bartender 
apron, bar towel [and others] 
(Form no.757) Appl. authors: 
Floyd & Sam W. Levin. © 13Jun57; 

KK126161. 


PASADENA WINE CO. © 
Mission Country Club California 
Tokay wine. Appl. author: Mil- 
gram Food Stores, Ine. 
© 15Mar57; KK124429. 


PATRIOT LIFE INSURANCE CO, © 

Now, $2,500 of straight life insur- 
ance for only 4.10 a month. 
(In Life, Sept. 24, 1956, p.69) 
© 20Sep56; KK122569. 

Now, $2,500 of term life insurance 
for only $1.90 a month; Ratemaster 
policy. (In The New York times 
magazine, Jan. 6, 1957, section 6, 
pe3l) © 6Jan57; KK122285. 

Now, $2500 of term life insurance 
for only $1.90 a month; Ratemaster 


policy. (In The Reader's digest, 
Feb. 1957, p.8-9) © 25Jan57; 
KK122687. 


PATTERSON, DAVID D. © 
Math-0; a game designed to teach 
the multiplication tables; enter- 
taining through the ages of 8 to 
80. Another product of Drawes 
Educational Games. (Game no.100) 
© 20Jan57; KK12291. 


PATTERSON, ESTHER BISDORF d.b.a. 
CAMAC CO. SEE Camac Co. 


PEARSON (BEN) INC. © 
Now you get all 3, and even more 
... to sell more archery equip- 
ment for you than ever before. 
Appl. author: E. V. Bogert. 
© 31Jan57; KK123362. 


PELLON CORP. © 
The miracle interfacing; Pellon 
sewing selector. © 1Feb57; 


KK123276. 


PELTAN & LERU CORP. © 
As seen in Vogue, Charm, Glamour; 
jewelry by Leru, the luxury look. 
Jeweled bouquets, dewdrop bou- 
quet [and others] (In Charm, 
Mar. 1957, p.22-23) © 22Feb57; 


KK124169. 
Leru calypso whites, the most im- 


portant jewelry you'll wear this 


summer. (In Mademoiselle, Apr. 
1957, p.32) © 29Mar57; 
KK124920. 


PEN DIVISION, AMERICAN PENCIL CO. 
SEE American Pencil Co. 


PENICK & FORD, LTD., INC. © 
Brer Rabbit book of molasses magic; 
something different for everyday 
dishes. © 220ct56; KK123055. 
Crude blackstrap molasses. Con- 
tents 2) fl. oz. © 8Jan57; 
KK122692. 


PENNSYLVANIA REFINING CO, © 

Self-emulsifying TSC oil 350 for 
control of tobacco suckers; gen- 
eral directions for use of TSC 
oil 350 or TSC 011. Penn Drake 
Products. 2 U.S. gallons. NM: 
general rev. of prev. pub. direc- 
tions. © 25Apr57; KK125260. 


PENNZOIL CO. © 

Look what rusty shears can teach 
you; get rid of engine rust to 
unlock your car's horsepower, 
Pennzoil, the Tough-Film motor 
oil. (In The Saturday evening 
post, June 25, 1955, p.100) 
Appl. author: A. Schneider, 
© 21Jun55; KK125853. 


PEOPLES DRUG STORES, INC. © 

Peoples capsules. In recent cap- 
sule columns we have talked about 
Boards eee Of Medical Examiners 
eee (In The Evening star, Wash- 
ington, D. Ce, Aug. 28, 1956, 
peA-5) Appl. author: N. W. Ayer 
& Son, Inc. © 28Aug56; KK122520. 


PEPPERIDGE FARM, INC, © 

Champagne cookie assortment. Net 
wt. 71/2 oz. © 28Dec56; 
KK122777. 

Lido cookies. Net wt. 8 1/2 oz. 
© 5May57; KK125182. 

Lisbon delicious coconut cookies. 
Net wt. 6 oz. © 5May57; 
KK125183. 

Pepperidge Farm cookies. Net 
weight 5/8 oz. © 5Apr57; 
KK124935. 


PERK DOG FOOD CO. 
New Peak mix for instant mixing 
with dry dog food. Contents 14 


oz. net. © Perk Foods Co. d.b.a. 
Perk Dog Food Co.; 20Jun56; 
KK124999. 


PERKINS DIVISION, GENERAL FOODS 
CORP. SEE General Foods Corp. 


PERKINS PRODUCTS CO. © 
Summer, winter, spring and fall, 
kids love Kool-Aid best of all. 
(In Tarzan comics, Jan. 1957, 
p.2 of cover) Appl. author: 
Eugene E. Gallivan. © 2dJan57; 
KK125135. 


PERHMACEL TAPE CORP. © 

Epoxy resins; controlled insulation 
with process freedom; Permacel 
Epocast Epoxy resins. © 1lAugs6; 
KK12277. 

Instructions for use of Permacel 
autobody resin repair kit. 
© 10Aug56; KK122775. 


Jan—June 


Permacel and Texcel catalog for the 
electronics industry. ® 13Nov563 
KK122773. 


PERMAFUSE CORP. © 
WM35-35 brake bonding adhesive. 
One U. S. gallon. Appl. author: 
Sydney G. Tilden, Jr. NM: "new 
text and pictorial illustration." 
© 7Mar57; KK125712. 


PERMAGLAS DIVISION, A. 0. SMITH CORP. 
SEE Smith (A. 0.) Corp. 


PERMA-STONE CO. © 

Low cost, decorative trims ... new 
ledge stone design. (Form 
MP-6-B) Appl. author: J. E. 
Bateson. © 15Apr57; KK124591. 

Many ways to beautify interiors with 
Perma-Stone; fireplaces, book- 
cases [and ethesed (Form F3-5) 
Appl. author: J. E. Bateson. 
© 25May57; KK125937. 

Modernizing magic; Perma-Stone, for 
beauty, permanence, strength, for 
old and new homes. (Form no.B-3) 
Appl. author: J. E. Bateson. 

NM: general revision. © 1Nov56; 
KK122913. 

New ledge stone design makes it 
really modern. (Form MPC-4) 
Appl. author: J. E. Bateson. 
© 22Apr57; KK124878. 

Perma-Stone perpetuates and protects 
the investment in your church, 
(Form no.F6-E) Appl. author: 

J. E. Bateson. © 20May57; 
KK125938. 


PERMUTIT CO. © 
Nuclear purifier; model XP 15. 
Appl. author: William R. Feik. 
© 9Apr57; KK124548. 


PERRYGRAF CORP. © 

Stainless steel scrap price guide. 
Young of Youngstown. Appl. au- 
thor: Lester Earl Perry. 
© 9Apr57 (in notice: 1956); 
KK125770. 

Wolverine profit calculator. 
Appl. author: Lester Earl Perry. 
© 1Jun49; KK125708. 


PERSONAL PRODUCTS CORP. © 
Your beauty. Coets, quilted cotton 
squares. NM: "new cover and 
makeup." © 15Mar57; KK125760. 


PET CREATIONS, INC. © 
Fill-0-Mat, flea-killing dog mat. 
Appl. author: Richard Dusse. 
© 150ct563 KK12226. 


PETER, STRONG & CO., INC. © 

Benzodent, the original multi- 
purpose aid to comfortable denture 
adjustment. Twelve 4-gram tubes. 
Appl. author: Ted Seller. 
© 15May57; KK126316. 

Now, Benzodent in new smaller tubes, 
new bigger package; the original 
multi-purpose denture adjustment 
aid. (In Dental survey, June 
1957, p.732-733) Appl. author: 
Ted Seller. © 15May57; 

KK126329. 


PETERSON, BENJAMIN R., JR. © 
Dean's chocolate cherry ice cream. 
One pint liquid. (Serial no. 
B-24 © 1Aug56; KK124440, 


PFENDER, F. CARL tea. OMAR CO. SEE 
Omar Co. 


PHARMA-CRAFT CO. © 
Coldene attacks all these symptoms 
in any stage of the common cold. 
(In Life, Mar. 4, 1957, p.116) 
Appl. author: J. Walter Thompson 
Co. © 1Mar57; KK124911. 


1957 


Coldene attacks the 5 stages of the 
common cold. (In Life, Nov. 5, 
1956, p.32) Appl. author: 

J. Walter Thompson Co. © 2Nov56; 
KK123143. 

The 5 stages of the common cold and 
how to attack each. Coldene, the 
liquid cold medicine. (In Life, 
Nov. 19, 1956, p.82) Appl. au- 
thor: J. Walter Thompson Co. 
© 16Nov56; KK124000. 


PHYSICIANS & HOSPITALS SUPPLY CO., INC. 
d.b.a. ULMER PHARMACAL CO. SEE 
Ulmer Pharmacal Co. 


PIATT & SMILLIE CHEMICALS, INC. © 
The nationally advertised name First 

that sells sanitary supplies; an 
open letter to all sanitary main- 
tenance supply distributors ... 
(In Sanitary maintenance, Jan. 
1957, p.86-87) © 25Dec56; 
KK123493. 


PICO NOVELTY CO. © 
Amaze and bewilder your friends; 
Hindu cut~and-restored string 
trick. © 1lApr56; KK122236. 
Ancient Chinese handcuffs; the 
harder you pull, the tighter they 


grip. © 26iay56; KK122217. 
Authentic bird call. © 2hAug56; 
KK122222, 


An authentic replica of a Jivaro 
native from the land of the Ama- 
zon; shrunken heads. © 27May56; 
KkK122216. 

Bunny finger puppet. © 230ct56; 
KkK122231. 

Cigar fan, a terrific party and 
celebration favor. © 27May56; 
KkK122209. 

Drunkometer. © 100ct56; KkK122201. 

Everlast cigarettes and cigar. 
© S0ct56; KK122230. 

Fill fake-nose with water, then 
squirt; squirt-nose. © 9Nov56; 
KK122213. 

Fishing fleet. © 3Dec56; KK1222))2. 

Fool 'em with snappy gum. 
© 5May56; KK122205. 

Fun for everyone; Laf-Pack. 
© 30Aug56; KK12 2232. 

The gadget will make you the life 
of the party. © 29Aug56; 

KkK122200. 

Great sport fishing set. 
© 17Dec56; KK122218, 

Help ... I've got a sore finger. 

© 28Sep56; KK122227. 

Hollywood squirt-ring. © 2hAugs6; 
KK122239. 

Jumping bandage; the bandage that 
jumps and scares ‘em. © 5May56;3 
Kil2221h. 

Junior detective magnifying glass. 
© 28S8ep56; KK122226. 

The life of the party; gold bell 
harmonica. © 5May56; KK122202. 

Looks like you have a sore finger 
till you squeeze hidden bulb, 
then out pops a snake; snake 


bandage. © 27May56; KK122208, 
love-meter. © 2hAug56; KK122210. 
Lucky horseshoe magnet. © 98ep56; 
KkK122220, 


Lucky top; watch the lucky top make 
other objects move. © 17Dec56; 


KK122206. 

Magic money changer. © 100ct56; 
KK122229,. 

Magic puzzle pak. © 3Dec56; 
KkK122219, 


Mystic Hindu cord trick, 
© 1llApr56; KK122237. 

Official compass and reflector-mir- 
ror. ® 9S8ep56; KkK1l22221. 

Official compass-ring; adjustable 
to any size finger. © 19Sep56; 
KK12 2223, 

Oriental shell flower; like magic. 
® 288ep56; Kikl2222l,. 


CURRENT REGISTRATIONS 


Puppet mouse; he squeeks, he crawls, 
he wiggles. © 28Sep56; 
KK122225. 

Remote controlled racer. 
© 2h4Nov56; KK122233. 

Shut up the loud-mouth with the 
r-a-a-z-berries whistle. 
© 26May56; KK12220),. 

Snake chocolate; looks so good 
you'll fool yourself. 
© 2hapr56; KkK122238. 

Snake cigar. © 26May56; KK122212. 

Snake cigarettes; press the pack, 


out crawls snake. © 24Nov56; 
KK123341. 

Snake hot dog. © 19May56; 
KK122215. 


Snake lighter; offer a light, out 
pops a snake. © 2hiaugs6; 
KkKi222h0. 

So realistic, they'll never suspect 
it to squirt; squirt cigar. 
© 5May56; KK122235. 

Squirt cigarettes. © 2hNov56; 
kKK12223},. 

Squirt flower boutoniere. 
© 27May56; Ki122211. 


Squirt hot dog. © 19May56; 
KK122207. 

Trick coin box. © SMay563 
KK122203. 

Trick hearing aid. © 100ct56; 
KkK122228,. 


Yipe, the place is haunted; the ama- 
zing plate lifter. © 3Dec56; 
KK1222)1. 


PIEL BROS. © 
Am I on camera, Harry? Harry Piel. 
Light beer. (In New York daily 
news, Apr. 16, 1957, p.10) 
Appl. author: Young & Rubicam, 
Inc. © 16Apr57; KK125207. 


Announcing the biggest sales year 
in Piel history. Harry & Bert 
Piel. (In Grocer-graphic, Feb. 
18, 1957, p.17) Appl. author: 
Young & Rubicam, Inc. © 18Feb57; 
KK123723. 

Asista a la noche de gala de la 
cerveza Piels en el teatro Puerto 
Rico; light beer. William Valen- 
tin Rico [&] S.M. Lucy Cruz. 

(In El Diario, Mar. 8, 1957, p.23) 

Appl. author: Young & Rubicam, 

Inc. © 8Mar57; KK124806. 

Bert and Harry Piel plastic food 
plaques. Piels light beer. 

Appl. author: Young & Rubicam, 
Inc. © 17Jan57; KK123995. 

Easy Bert; but she forgot to buy 
Piel's. Harry [&] Bert Piel. 
Appl. author: Young & Rubicam, 
Inc. © lApr57; KK124813. 

Gentlemen, it gives me great pleas- 
ure ... Light beer. (In Beverage 
times, Dec. 20, 1956, p.8) Appl. 
author: Young & Rubicam, Inc. 
© 20Dec56; KK123350. 

Gosh, Bert, do you realize we sold 
more Piels in 1956 than ever be- 
fore? Light beer. (InN. Y. 
daily news, Jan. 15, 1957, p.29) 
Appl. author: Young & Rubicam, 
Inc. © 15Jan57; KK123351. 

Here's your invitation to try 
Piel's; light beer. Harry [&] 
Bert Piel. Appl. author: Young 
& Rubicam, Inc. © 19Feb57; 
KkK1l2)81). 

Piel's regala; $2,000.00 en premios. 
Escoja el equipo ganador ... y 
gane premios en effective de la 
cerveza Piel's. [Endorsed by] 
William Valentin Rico. Appl. au- 
thor: Young & Rubicam, Inc, 
© 14Jan57; KK123553. 


Plels regala; $2,000.00 en premios. 
Escoja ¢1 equipo ganador de la 
serie del Caribe. [Endorsed by) 
William Valentin Rico. (In La 


67 


Prensa, Jan. 16, 1957, p.3) 
Appl. author: Young & Rubicam, 
Ine. © 16Jan57; KK123352. 


Take home this handy 6-Pak; take 
two, you may have guests. Light 
beer. Appl. author: Young & 
Rubicam, Inc. © 5Dec56; 
KK1233555. 

Thirty seconds, Harry. Bert & 
Harry Piel. Light beer. (In 
New York daily news, Apr. 30, 
1957, p.18) Appl. author: 
Young & Rubicam, Inc. © 30Apr57; 
KK125206. 

Today I speak directly to you dil- 
liers and dalliers ... light 
beer. (In New York daily news, 
Apr. 3, 1957, p.46) Appl. au- 
thor: Young & Rubicam, Inc. 
© 3Apr57; KK125198. 

You know, Bert, in the spring a 
young man's fancy; turns to 
thoughts of Piels light beer, 
Harry. Harry & Bert Fiel. 
author: Young & Rubicam, Inc. 
© 15Apr57; KK125220. 


Appl. 


PIGGLY WIGGLY CORP. © 
Plymouth brand margarine. Four 
yellow quarters. Net wt. 1 lb. 
© 29May57; KK125904, 
Plymouth brand margarine. Piggly 
Wiggly, the original self-service. 
Four golden quarters; one pound 
net weight. © 19Apr57; 
KK125011. 
Plymouth brand pure apple jelly. 
Net wt. 12 ozs. © 5Dec56; 
KK123266. 


PILLSBURY MILLS, INC. © 
Coconut icebox cookies; just slice 
and bake ... Best XXxXX. Net wt. 


11.4 oz. Appl. states prev. reg. 
KK113272. NM: new pictorial ma- 
terial. © 1Dec56; KK125237. 


Crunchy peanut icebox cookies; just 
slice and bake ... Best XXXX. 
Net wt. 11.5 oz. Appl. states 
prev. reg. KK118237. NM: new 
pictorial material. © 1Dec56; 
KK125239. 

8 unbaked rolls ... Pillsbury 
Best XXXX new, quick cinnamon 
rolls with icing. Net wt. 10 oz. 
Appl. states prev. reg KK114693. 
NM: new pictorial material. 
© 13Sep56; KK125236. 

Pillsbury Best XXxX butterscotch 
nut icebox cookies; just slice 
and bake, makes up to 4 1/2 
dozen. Net wt. 12 oz. Appl. 
states prev. reg. no.118238° 
NM: new pictorial matter. 
© 1Dec56; KK125923. 

Pillsbury Best XXxX 4 stick pack; 
pie crust sticks; just add water. 
19 oz. net wt. Appl. states 
prev. reg. no.108319,. NM: new 
pictorial material. © 2lJan57; 


KkK125922. 
Pillsbury Best XXXX ple crust mix. 


New, king; 1/2 price, buy one 
package and get second, 10 os. 


net wt. Appl. states prev. reg. 
KK11494%. NM: “new art work & new 
wording." © 10ct56; KK1254%9. 


Pillsabury's Best XXXX bleached, 
enriched flour; new shaker pack- 
age. l4 of. © 14Mar57; 
KK125238, 

Sno Sheen cake flour; Best OOM. 
Net wt. 24 os. Appl. states 
prev. reg KK114632. NM: new 
pictorial material. © 1Dec56; 
KK125254. 

10 Pillsbury sweetmilk enriched 
bisoults; all you do ia bake ‘em. 
Best XXXX. Net wt. 8 os. 

Appl. atates prev. reg. KK114692. 
NM: new pilotorial material, 
© 1900656; KK125255. 


68 COMMERCIAL PRINTS AND LABELS 


PILSEN BREWING CO. © 
Land of Lakes pale dry beer. 
© 21May57; KK125512. 


PIPER (PETER) CO. 

Peter Piper's hot jalapeno pickled 
peppers. Contents 8 oz. Bust of 
Mexican boy in sombrero with scen- 
ery background. © John B. Ogle- 
tree d.b.a. Peter Piper Co.; 
10ct56; KK122566. 

PITTSBURGH PIPE & COUPLING CO. © 

The key to more than 4) uses of An- 
vil brand pipe couplings. Appl. 
author: James R. McIlroy. 
© 28Sep56; KK122595. 


PITTSBURGH PLATE GLASS CO. © 
Design of the month. 


Dec. 1956. © 17Dec56; KK123092. 
Jan. 1957. © 12Feb57; KK123576. 
Feb. 1957. © 11Mar57; KK124440. 
Mar. 1957. © 25Mar57; KK124585. 
Apr. 1957. © 26Apr57; KK125038. 
May 1957. © 3Jun57; KK125737. 

June 1957. © 18Jun57; KK126199. 


PLANTABBS CORP. © 
Feeds plants to beauty; Plantabbs, 
odorless plant food tablets. 50 
tablets. © 1Dec56; KkK122)87. 


PLAS-TEX CORP. © 

All purpose utility basin; can't 
rust, chip or break. © 12Dec56; 
KK12),661. 

Baby bath; can't rust, chip, dent 
or break. © 27Dec56; KK124659. 

Large size polyethylene pail. 
© 28Dec56; KK124664. 

Miracle material polyethylene 
laundry basket; can't Snag, un- 
preakable ... $3.98. © 27Dec56; 
KK124662. 

Miracle material polyethylene 
laundry basket; can't snag, un- 
preakable ... $2.98. © 12Dec56; 
KK124663. 

Polyethylene diaper pail, with ex- 
clusive sealing lid. © 19Dec56; 

KK124660. 

Sport cooler; keeps drinks ice cold 
for 18 hours. © 27Dec56; 
KK124658. 


PLASTIC PRODUCTS CO. © 
Plastoid quality crack filler. Net 
weight 1 pound. © 14May57; 
KK126342. 
Plastoid quality wood putty, con- 
tains wood. Net weight 1 pound. 
© 14May57; KK126341. 


PLEASANT VALLEY WINE CO. © 
You'll remember forever your Great 
Western wedding reception. (In 
Bride's magazine, winter 1955, 
p.168) Appl. author: Rogers & 
Porter and Lyman M. Simpson. 
© 190ct55; KK123834. 


PLIBRICO CO. © 
Whyizzit ... woont'yano ... have 
your refractory work done now. 
© 7May57; KK125523. 
PNEUMATIC-HYDRAULIC DEVELOPMENT CO. © 
Tom Thumb air and hydraulic cylin- 
ders. © 19Apr57; KK125640. 


POHJA, RAYMOND W. 
Doodle page of the monthe Pages 
6 & 8, series 7.- SEE Craftool 
Coe 
POLA=RONA, INC, © 
12 Deep-Fry Quickies. Appl. au- 
thor: Edward B, Ransom. NM: 
wording & design, © 1h0ct56; 
KK122567. 


POLAN, KATZ & CO., INC, © 
Ready set, Touch 'n Go; get more 
profits with: now, an umbrella that 
opens and closes with one hand, 
Appl. author: Joseph Katz Co, 
© 4Jan57; KK122519, 


POLAR FOODS, INC. © 

Cauliflower. Net weight 10 oz. 
Appl. author: Crown Zellerbach 
Corp. © 5Apr57; KK125491. 

Cut corn. Net weight 10 oz. Appl. 
author: Crown Zellerbach Corp. 
© 17Jan57; KK123212. 

French fried potatoes. Net weight 
9 oz. Appl. author: Crown Zel- 
lerbach Corp. © 17Jan57; 
KK123211. 

Potato patties. Net weight 9 oz. 
Appl. author: Crown Zellerbach 
Corp. © 18Mar57; KK125489. 

Shredded potatoes for hash browning. 
Net weight 12 oz. Appl. author: 
Crown Zellerbach Corp. 
© 9May57; KK125928. 

Squash. Net weight 12 oz. Appl. 
author: Crown Zellerbach Corp. 
© 1)Nov56; KK121918. 


POLYMER CORP. © 
Whirlsint coating powders product 
data; Whirlsint cellulosic 
powders, series T. Polypenco. 
NM: "new editorial matter added." 
© 22Mar57; KK125958. 


POPEIL BROS., INC. © 
New Beauty-Rite plastic plant- 
maker; beautify your home with 
exciting life-like decorator 
plants. Appl. author: Samuel J. 
Popeil. © 22Mar57; KK124957. 


PORCELAIN ENAMEL INSTITUTE, INC. © 
Pre-tested Safe Transit shipment. 
National Safe Transit Committee. 
© 150cth9; KK122676. 


PORCELENE, INC. © 
The sensational new porcelain re- 
pair discovery. Appl. author: 
William F. Hensel. © 21Apr56; 
KK122336. 


PORTO RICAN AMERICAN LIQUOR CO., 
INC. © 


Boca Chica rum, the treasure of 


them all. [Pirate & bottles in 
front of ship] © 10Apr57;3 
KK1260h). 


Boca Chica rum, the treasure of 
them all. [Pirate, holding mug, 
standing by treasure chest 
© 10Apr57; KK126038. 

Boca Chica rum, the treasure of 
them all. [Pirate, holding mug, 
standing on beach by 2 bottles] 
© 10Apr57; KK126039. 

Boca Chica rum, the treasure of 
them all. [Pirate standing on 
beach, holding mug & sword] 
© 10Apr57; KK126040. 


POSTERLOID CORP. © 
New Pin-Ups catch attention. 
Colorful, attention-compelling, 
walking billboards for quick per- 
sonnel identification. Appl. 
author: Henry E. Orkin. 
© 1Mar57; KK123806. 


POWDER-POWER TOOL CORP. © 
Wham, and it's fastened in steel or 
conerete with the Creary Drive- 
It. The Creary 410 Drive-It tool 
and drive pins ... (In Business 
week, Oct. 15, 1955, p.77) 
© 90ct55; KK124115. 


PREMIER PEAT MOSS CORP. © 

Plastic line; here's how to sell 
the best known brand, peat moss. 
(In Garden supply merchandiser, 
7th annual green book issue, Dec. 
1956, p.elt7) Appl. author: Frei- 
wald & Coleman. © 20Nov56; 
KK122051. 


PREPARED PRODUCTS CO., INC. © 
Dixie Fry; golden crust mix for 
fried chicken. Net weight 8 oz. 


Jan.—June 


© 23Nov56 (in notice: 1957); 
KK123242. 


PRESCOTT, ROBERT WILLIAM, JR. sole 


owner B-P AIRCRAFT CO. SEE B-P 
Aircraft Co. 


PRES-TO-LOGS DISTRIBUTORS OF CALIFOR- 
NIA, INC. © 
Instant fire pak; ignitor enclosed. 
Appl. author: Joseph Sampietro. 
© 21Dec56; KK122058. 


PREZANT (S. M.) CO. d.b.a. SHELDON M. 
PREZANT. SEE Prezant, Sheldon M. 


PREZANT, SHELDON M. 
Service means Prezant Co.; for 
quality, promptness ... 
© S. M. Prezant Co. d.b.a. Shel- 
don M. Prezant; 8Feb57; 
KK123620. 


PRICE, GEORGE L. © 

Moon Tigers. Vertical & horizontal 
border (Price book covers) 
© 150ct56 (in notice: 1957); 
KK123321. 

North Allegheny Tigers. Checker- 
board background. (Price book 
covers) © 150ct56 (in notice: 
1957) ; KK123320. 

North Versailles Bobcats. Polka 
dot background. (Price book 
covers) © 150ct56 (in notice: 
1957); KK123319. 


PRO-AM PRODUCTS CO. 

Combination golf ball washer, dryer. 
© Pro-Am Products Co., Albert J. 
Lederer, sole proprietor; 
28Mar57; KK124791. 


PRO-CAPA PRODUCTS, INC. © 
Up 'r down Universal hair dressing 
wax. 11 oz. Appl. author: 
Michael Trapani. © lApr57; 
KK125097. 


PROCTER & GAMBLE CO, © 

For more party fun, Big Top's color- 
ful game bird glasses ..- (In The 
Sandusky register-star-news, Dec. 
6, 1956, p42) Appl. author: 
Compton Advertising, Inc. ©W. T. 
Young Foods, Inc., subsidiary of 
Procter & Gamble Co.; 6Dec56; 
KK122)8. 

Get in on the new idea that's chang- 
ing washday for the better; new 
Oxydol, the only detergent in 
America that contains its own 
bleach. (In McCall's, Oct. 1956, 
p.38) Appl. author: Walter Mead. 
© 20Sep56; KK125330. 

Get set for a wonderful change in 
your washday; new Oxydol, the only 
detergent in America that contains 
its own bleach. (In McCall's, 
Nov. 1956, p.73) Appl. author: 
Walter Mead. © 230ct56; 

KK125329. 

Get this exclusive early American 
glassware every time you buy Big 
Top peanut butter. (In Better 
homes & gardens, Jan. 1957, p.4 
of COneL Appl. author: Compton 
Advertising, Inc. OW. T. Young 
Foods, Inc., subsidiary of The 
Procter & Gamble Co.; 20Dec56; 
KK122079. 

It's here, a suds unlike any you've 
ever used before; American Family 
Detergent adds heart of bluing. 
[Powder pouring from box into 
open hand of woman] (In Chicago 
Sunday tribune magazine, Feb. 10, 
1957, p.37) Appl. author: H. W. 
Kastor & Sons Advertising Co. 
© 10Feb57; KK123458. 

It's here, a suds unlike any you've 
ever used before; American Family 
Detergent adds heart of bluing. 
[Woman holding towel; powder pour- 
ing into washer] (In Chicago 


)57 


Sunday tribune magazine, Feb. 24, 
1957, p.-39) Appl. author: H. W. 
Kastor & Sons Advertising Co. 

© 24Feb57; KK123457. 

It's pink; nothing like it for 
dishes and hands; new pink Dreft. 
Jiffy-cleans ... (In Ladies' 
home journal, Feb. 1957, p.10) 
Appl. author: Blizabeth Brown. 
© 29Jan57; KK125323. 

It's pink; nothing like it for 
dishes and hands; new pink Dreft. 
Scoots away ... In Good house- 
keeping, Oct. 1956, p.48) Appl. 
author: Elizabeth Brown. 
© 20Sep56; KK125326. 

It's pink; nothing like it for 
special-care washables; new pink 
Dreft. Prove it with diapers ... 
(In Woman's home companion, Oct. 
1956, p.5) Appl. author: Eliza- 
beth Brom. © 25Sep56; KK125331. 

It's pink; nothing like it for 
special-care washables; new pink 
Dreft. Prove it with pretty bed- 
spreads ... (In Good housekeep- 
ing, Feb. 1957, p.40) Appl. au- 
thor: Elizabeth Brown. © 22Jan57; 
KK125327. 

Look, a completely new kind of 
cleanser; Comet cleanser with 
Chlorinol. (In Better homes & 
gardens, Mar. 1957, p.19) Appl. 
author: Compton Advertising, Inc. 
© 19Feb57; KK123365. 

New, Big Top's gay glasses for 
every occasion; Game Bird glasses, 
Sing-A-Song glasses; peanut but- 
ter. (In Albuquerque journal, 
Feb. 17, 1957, pel of comics) 
Appl. author: Compton Advertising, 
Inc. © w. T. Young Foods, Inc., 
subsidiary of the Procter & Gamble 
Co.; 17Feb57; KK12325h. 

New, for automatic dishwashers; 
Cascade, new, safe detergent. 

(In American home, Mar. 1956, 


Pell) Appl. author: Compton Ad- 
vertising, Inc. © 21Feb56; 
KK122h)3. 


New from Procter & Gamble; Jif, 
it's terr-r-riff, the new peanut 
butter ... You'll jump for Jif. 
(In Erie Sunday times, Jan. 6, 
1957, comic section, p.3) Appl. 
author: Leo Burnett Co., Inc. 
© 6Jan57; KK122699. 

New from Procter & Gamble; Jif, 
it's terr-r-riff; the new peanut 
butter that melts in your mouth, 
(In Buffalo courier express, Jan. 
13, 1957, comic section) Appl. 
author: Leo Burnett Co., Inc. 
© 13Jan57; KkK12268),. 

New from procter & Gamble; Jif, 
it's terr-r-riff; the new peanut 
butter that melts in your mouth. 
(In Democrat & chronicle, Roches- 
ter, N. Ys, Dec. 16, 1956, comic 


section) Appl. author: Leo Bur- 
nett Co., Inc. © 16Dec56; 
KK122652. 


New from Procter & Gamble, the new 
peanut butter that melts in your 
mouth; Jif, it's terr-r-riff. 

(In Erie Sunday times, Dec. 9, 

1956, comic section) Appl. au- 

thor: Leo Burnett Co., Inc. 

© 9DecS6; KK1229\). 

New, squeeze-oomb Lilt home perma- 
nent, Only Lilt with comb-tip 
Squeeze-bottle ... (In Look, 
Apr. 30, 1957, p.113) Appl. au- 
thor: Grey Advertising Agency, 
Inc. © 16Apr57; KK12)711. 

Now be a pin-up girl with the pin- 
up curl; Pin-It. (In Seventeen, 
May 1955, p.59) Appl. author: 
Benton & Bowles, Inc. ® 17AprS5; 
KK122059. 


CURRENT REGISTRATIONS 


Now packed in this exclusive early 
American glassware; Big Top pea- 
nut butter. (In Daily local news, 
West Chester, Pa., Dec. 6, 1956, 
peel) Appl. author: Compton Ad- 
vertising, Inc. ©W. T. Young 
Foods, Inc., subsidiary of Procter 
& Gamble Co.; 6Dec56; KkK122)115. 

Pink gladiolus bulbs free, when you 
mail in this special box top; 
new pink Dreft. (In Good house- 
keeping, Apr. 1957, p.48) Appl. 
author: Elizabeth Brown. 
© 19Mar57; KK125328. 

Save 10¢ on Big Top peanut butter 
in early American glassware; use 
coupon below. (In Toledo blade, 
Mar. 13, 1957, p.18) Appl. au- 
thor: Compton Advertising, Inc. 

© W. T. Young Foods, Inc., subsi- 
diary of Procter & Gamble; 
13Mar57; KK12395h. 


Save 10¢ on Big Top peanut butter in 
refrigerator jar; use coupon below. 
(In Nashville banner, Nov. 1, 1956, 
peO) Appl. author: Compton Ad- 
vertising, Inc. © W. T. Young 
Foods, Inc., subsidiary of Procter 
& Gamble Co.; 1Nov56; KK122)6. 

Save 10¢ on Big Top peanut butter 
with coupon below; sing-a-song 
glasses, game bird glasses. (In 
Monroe evening news, Monroe, Mich., 
Nov. 23, 1956, p.20) Appl. au- 
thor: Compton Advertising, Inc. 
© W. T. Young Foods, Inc., sub- 
sidiary of Procter & Gamble Co.; 
28Nov56; KK122), 

Save 104 on Jif; the new peanut 
butter that melts in your mouth. 
(In Times-union, Rochester, N. Y., 
Dec. 13, 1956, p.55) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 13Dec56; KkK12298. 

Stop using another woman's shampoo; 
3 Velvet Blend shampoos. (In 
Minneapolis Sunday tribune pic- 
ture, Jan. 13, 1957, p.3) Appl. 
author: Grey Advertising Agency, 
Inc. © 13Jan57; KK124506. 

Tennessee Ernie Ford ... says: 

Your big opportunity to win 16 
tons of money; new pink Dreft. 
(In Good housekeeping, Sept. 


1956, p.74) Appl. author: 
Elizabeth Brom. © 21Aug56; 
KK125309. 


There's never been a cleanser like 
this. New Comet fortified with 
Chlorinol; bleaches out stains ... 
(In Better homes & gardens, Apr. 
1957, pel9) Appl. author: Comp- 
ton Advertising, Inc. © 19Mar57; 
KK123953. 

What a peanut butter ... Big Top, 
it's naturally fortified. (In 
Better homes & gardens, May 1957, 
p.4 of cover) Appl. author: 
Compton Advertising, Inc. 
© W. T. Young Foods, Inc., sub- 
sidiary of Procter & Gamble Co.; 
18Apr57; KK125562. 

What a peanut butter; so nourishing 
a Sandwich equals a square meal; 
Big Top. (In Better homes & gar- 
dens, Mar. 1957, p.4 of nova 
Appl. author: Compton Advertising, 
Inc. OW. T. Young Foods, Inc., 
subsidiary of Procter & Gamble 
Co.; 19Feb57; KK123366. 


PROMISLO, CHARLES, © 

Abraham Lincoln; selected writings 
bearing hia own signature; authen 
tic reproductions on antiqued 
parchment paper. © 2lDecS6; 
KK122 10. 

Famous patriots of Virginia; selec- 
ted letters and documents bearing 
their signature; authentic repro- 
ductiona on antiqued parchment 
paper. © 2 DecS6; KK1l221\2. 


h documents of freedom; authentic 
reproductions on antiqued parch- 
ment paper. © 2hDec56; 

Kid 221hh. 

General Robert E. Lee; selected 
writings bearing his own signa- 
ture; authentic reproductions on 
antiqued parchment paper. 
© 2hDec56; KkK122136. 

George Washington; selected writings 
bearing his own signature; authen- 
tic reproductions on antiqued 
parchment paper. © 2hDec56; 

KI 22139. 

Plymouth and the Mayflower; selec- 
ted old documents and maps; au- 
thentic reproductions on antiqued 
parchment paper. © ayDec56; 
KK122137. 

Thomas Jefferson; selected writings 
bearing his own signature; authen 
tic reproductions on antiqued 
parchment paper. © 2hDec56; 
KK1221h1, 

3 documents of freedom; authentic 
reproductions on antiqued parch- 
ment paper. ® 2hDec56; 

KK1221h3. 


PROSPERITY CO., INC. © 

Air-operated clothing manufacturers’ 
presses; standard of excellence 
for the trade. Appl. author: 
Syracuse Advertising. © 1lJan57 
(in notice: 1956); KK123232. 

Get Prosperity quality and produc- 
tion; the cabinet sleeve finisher 
makes the big difference. Appl. 
author: Syracuse Advertising Co. 
© 8Mar57; KK124722. 

Metlwal Jr. to divide space quickly, 
easily, economically. (In Office 
equipment & methods, May 1957, 
p.2l Appl. author: Barlow 
Advertising Agency. © 1May57; 
KK125509. 

New high production ... the new 
Prosperity Econo-matic, complete 
with recovery tumbler ... cleaning 


unit. Appl. author: Syracuse 
Advertising Co. © 8Mar57; 
KkKl2)721. 


Now by Prosperity ... it's the new 
Econo-matic cleaning unit complete 
with Economiser recovery tumbler 
... 2-bath unit-tumbler. (In 
American drycleaner, Apr. 1957, 


p.108-109) Appl. author: Barlow 
Advertising Agency. © lApr57; 
KK125245. 


Prosperity 25 pound washers for 
fast service and flexibility. 
Appl. author: Syracuse Advertis- 
ing. © 12Feb57; KK123251. 

Sleeping Collar brings you dream 
profits; quality shirt finishing. 
Cabinet unit ... speeds produc- 
tion ... (In Cleaning & laundry 
age, Apr. 1957, p.6-7 Appl. 
author: Barlow Advertising Agency. 
© lApr57; KK125345. 


PROTEK-BAK CORP. © 
Comfort for the rest of your life; 
Orthopedic Cushion. Appl. au- 
thor: Jacob Shapiro. © 20Dec56; 
KKl22262. 
PUERTO RICO DISTILLING CO, © 
Chico says: North'n, south, east'n, 
west, all agree Ronrico's best; 
for daiquiris, collins, colas or 
on the rocks. Best rum, bar none. 
(In Time, Oct. 15, 1956, p.114) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 1000t56; KK1235859. 
Chico says: Thia holiday time, 
let's all be merry, with a cheer 


ing Ronrico Tom & Jerry. Beat 
rum, bar none. (In Newaweek, 
Nov. 19, 1956, p.124) Appl. au- 


thor: Erwin, Wasey & Co., Ine. 
© 1ANov56; 


KK12 5801, 


ue COMMERCIAL PRINTS AND LABELS 


PUERTO RICO DISTILLING CO. © Cont'd, 
Chico says: Want to give your 

taste a holiday jog? Try serving 
delicious Ronrico eggnog. Best 
rum, bar none. (In Time, Nov. 
26, 1956, p.109) Appl. author: 
Erwin, Wasey & Co., Inc. 
© 21Nov56; KK123860. 


PULLMAN CO. © 

Ask for a Pullman ticket and get 
all these travel extras. (In 
The Saturday evening post, Feb. 
9, 1957, p.93) Appl. author: 
George Drake. © 9Feb57; 
KK124282, 

Ball o' fire; next trip he'll 
travel by Pullman. (In Time, 

Feb. 18, 1957, p.58) Appl. au- 
thor: George F. Drake. © 18Feb57; 
KK124734. 

Brother, that's for me; tonight I'll 
be on a Pullman. (In Time, Sept. 
10, 1956, p.66) Appl. author: 
George Drake. © 10Sep56; KK122317. 


Can't I travel in privacy? (In 
Time, Mar. 25, 1957, p.92) 
Appl. author: George F. Drake. 
© 25Mar57; KK124741. 

Just arrived, raring to go. (In 
Time, Jan. 21, 1957, p.30) 

Appl. author: George F. Drake. 
© 21Jan57; KK124733. 

Main line to bigger sales; sell 
Pullman to increase railroad rev- 
enues. In The Ticket agent, 
Nov. 1956, p.4-5) Appl. author: 
George Drake. © 1Nov56; 
KK124281. 

Plan your vacation around a Pullman 
ticket, and get all these travel 
extras. (In Look, Mar. 19, 1957, 
p.97) Appl. author: George F. 
Drake. © 19Mar57; KK125446. 

Pullman passengers travel a dis- 
tance equal to 1,600,000 trips 
around the world, without a fatal 
accident. (In The Ticket agent, 
Mar.-Apr. 1957, p.4-5) Appl. 
author: George F. Drake. 
© 1Mar57; KK125445, 

We asked for a Pullman ticket, and 
got all these travel extras. (In 
Life, Feb. 25, 1957) Appl. au- 
thor: George F. Drake. © 25Feb57; 
KK124735. 


PURE OIL CO. © 
Our America, Appl. author: Joe 
Pearson. © 190ct56; KK122309. 


PUZZY-SIZZY ENTERPRISES. SEE House of 


Puzzy.e 
Q-PANEL CORP, © 


Beautify your home with architec- 
turally desiened screen enclosurcs. 
Appl. author: R. Frederick Albee, 
Jr. © 15Jan57; KK122911,. 

Beautify your home with architec- 
turally designed screen enclo- 
sures; package screening. Appl. 
author: P. Frederick Albee, Jr. 
© 15Jan57; KK123119. 


QUAKER STATE METALS CO. © 
Aluminum roll roofing; goes on in 
a Jiihye ces (ee Farm journal, 
Mar. 1957, p. 84k) Appl. author: 
Foltz-Wessinger, Inc. © 23Feb57; 
KK126375. 

Demand for aluminum roofing in 
rolls up 284%. Appl. author: 
Foltz-Wessinger, Inc. © 25Mar57; 
KK126180, 


5 1/2 miles of Quaker State aluminum 


roll roofing on one job. Appl. 
author: Foltz-Wessinger, Inc. 
© 1Jun57; KK126182. 


Quaker State aluminum building prod- 
ucts to build your profits. 
Corrugated aluminum roofing in 
rolls [and others] (In Plan, 

July 1956, p.31) Appl. author: 
Foltz-Wessinger, Inc. © 15J3u156; 
KK126183. 

Quaker State corrugated aluminum 
in rolls can cover any farm roof 
better. Appl. author: Foltz- 
Wessinger, Inc. © 24Aug56; 
KK126179. 

Roll away your roofing troubles with 
Quaker State aluminum roofing in 
Trolls. Appl. author: Foltz- 
Wessinger, Inc. © 25Sep56; 
KK126181. 


QUALITON. © 
An entirely new concept in desk 
accessories design. (California 
modern series 2000) Appl. au- 
thor: Morris Piltzer. 
© 15Mar57; KK125913. 


QUALITY BAKERS OF AMERICA COOPERA- 

TIVE, INC. © 

Get Sunbeam energy first; Sunbeam 
enriched bread. Miss Sunbeam, 
with boy holding a bowling ball. 
© 1Mar57; KK124956. 

Sunbeam energy ... and so much more, 
Pride winner, Stroehmann's en- 
riched bread. Miss Sunbeam hold- 
ing trays of hot dogs, hamburgers 
and sandwiches, © 1Jun57; 
KK126081. 

That's my girl; Sunbeam enriched 
bread. Clown. © 1Apr57; 
KK124955. 


QUALITY CHEKD DAIRY PRODUCTS ASSN. © 

Atkins jolly root beer, Quality 
Chekd ice cream. 1/2 gal. liquid. 
© 11Feb57; KK123664. 

Sutter's Pure Milk Go. Quality 
Chekd praline pecan ice cream. 
1/2 gal. liquid. © 11Feb57; 
KK123666. 


QUALITY STEEL PRODUCTS, INC. © 
Memo to dealers and distributors 
ee. March 1957. Here's why 
you'll want to recommend Qual- 
Craft's ... Universal railings and 
columns. NM: pictorial matter. 
© 16Apr57; KK125960. 


QUICK CHEMICAL CORP. © 

Quick-way brand Quick-Glo silver 
polish for sterling, plated, gold, 
brass, copper, pewter. Appl. 
author: Fred Wilcox Spencer. 
© 25Jan57 (in notice: 1956); 
KK123371. 

Quick-way brand 2,4-D weed killer 
for lawns. Appl. author: Fred 
Wilcox Spencer. © 5Feb57 (in 
notice: 1956); KK123372. 


QUILTERINES . 

No tools ... do it yourself; Quilt- 
erines. A pair of pictures, city 
slicker, schoolmarm. © Bernice 
Mae Griffin d.b.a. Quilterines; 
17Aug56; KK124693. 


R 


RKO TELERADIO PICTURES, INC. © 
Sevenkins; watch WNAC-TV, channel 
Tho © 18Jan57; KK124595. 


RADER. 
P. D. Atrics. © Edward E. Rader 
d.b.a. Rader; 1OApr57; KK125924. 
RADER, EDWARD E, d.b.a. RADER. SEE 
Rader. 
RADFORD, ARTHUR W. 
Should your child make a career in 
the Armed Forces? SEE New York 
Life Insurance Coe 


For finest re-powering results in 


RADIO CORP. OF AMERICA. © 


Danny, the draftsman, asks: Draft- 
ing work seem routine? RCA. 

(In The Philadelphia inquirer, 
Mar. 17, 1957, p.2S) Appl. au- 
thor: Al Paul Lefton Co., Inc. 

© 17Mar57; KK124423. 

Danny, the draftsman, knows the 
most secure draftsmen hereabouts | 
are working at RCA ... (In The | 
Phi ladetphts inquirer, Mar. 24, | 
1957, p.-4S) Appl. author: Al | 
Paul Lefton Co., Inc. © 24Mar57; 
KK126120,. 


RAIN JET CORP, © 


The Rain Jet performance story; 
waters your lawn like a gentle 
rain with the patented rotary, 
pop-up plus pendulum action, 
WM: new arrangement of pictures 
& descriptions. © 2hJul56; 
KK1225)3. 


RAMSEY CORP. © 


Both have it; for finest get up and 
go, say Ramco piston rings; 10-Up, 
C-9. (In Motor age, Nov. 1956, 
pe3 of cover) Appl. author: Van 
Auken, Raglend & Stevens. 
© 5Nov56; Kk12208). 

Double life principle circumferen- 
tial expansion; Ramco piston 
rings; 10-Up, C-9. (In Motor age, 
Dec. 1956, pe3 of cover) Appl. 
author: Van Auken, Ragland & 
Stevens. © 5Dec56; KK122083. 

For finest circumferential expan- 
sion in old and new engines, it 
takes 2, and only Ramco has both. 
Chrome C-9; Chrome Spiro-Seal. 

(In Southern automotive journal, 

Feb. 1957, p.3 of cover) Appl. 

author: Van Auken, Ragland & Ste- 

vens. © 6Feb5/; KK123646. 

For finest get up and go ee. Ramco 
10-Up, assure the correct prescrip- 
tion for every engine; piston 
ring sets. (In Motor age, Mar. 
1957, pe3 of cover) Appl. au- 
thor: Hanson & Stevens, Inc. 
© 5Mar57; KK124697. 


old and new engines ... only Ramco 
has both. 10-Up piston ring sets. 
R1547. (In Motor age, May 1957, 
p.3 of cover) Appl. author: 
Hanson & Stevens, Inc. © 5May57; 
KK126299. 

Only Ramco has both Spiro-Seal and 
C-9 chrome oil rings, both with 
years-ahead side sealing action. 
10-Up piston ring sets. R-1546. 
(In Motor age, Apr. 1957, p.3 of 
cover) Appl. author: Hanson & 
Stevens, Inc. © 5Apr57; 
KK125744. 

Only Ramco has both types of circum- 
ferential expansion chrome oil 
rings ... for every engine. 
10-Up piston ring sets. R-1548. 
(In Southern automotive journal, 
June 1957, p.4 of cover) Appl. 
author: Hanson & Stevens, Inc. 
© 6Jun57; KK126298. 

Ramco again proves its leadership in 
sales building programs for Job- 
bers; piston ring headquarters. 
RYB-1621. (In Motor service, Apr. 
1957, p.j-6, 18-19) Appl. au- 
thor: Hanson & Stevens, Ine. 
© 15Apr57; KK125745. 

Ramco engineering leadership is 
important to jobbers who want to 
become better known piston ring 
headquarters. Chrome Spiro-Seal; 
chrome Duomatic C-9. 10-Up. (In 
Motor service, Feb. 1957, insert 
between page j-18-19) Appl. au- 
thor: Hanson & Stevens, Inc. 
© 15Feb57; KK124197. 


1957 


Two for the money; exclusive 2 pel- 
let cooling system conditioner; 
Ramco. (In Super service station, 
Mar. 1957, p.157) Appl. author: 
Hanson & Stevens, Inc. © 12Mar57; 
KK124823. 

Whatever is finest for the engine 
you get in every Ramco engineered 
10-Up set. (In Motor age, Jan. 
1957, p.3 of cover) Appl. au- 
thor: Van Auken, Ragland & Stevens. 
© 5Jan57; KK125012. 


RAPHAHL LACE & uwiiBROCIDERY CO. © 
Why, embroideries by Ranhael. 
© Dec56; KK122/,28, 


RAPP-RAMSEY CO. © 
Tidy house Shina Dish for dishes 
and fine fabrics. 12 fluid 
ounces. Appl. author: Buchanan- 
Thomas Advertising Co. 
© 110ct56; KK122150. 


RAVEN INDUSTRIES, INC. 

Now, a professional skating rink in 
your own backyard; Dorothy Lewis 
skating rink. Designed by Dorothy 
Lewis. © Raven Industries, Inc., 
Cyrus J. Hoigaard, sole owner; 
22Feb57; KK123452. 


READY-TO-BAKE FOODS, INC. © 
Puffin ready-to-bake biscuits. 
Net weight 8 ozs. © 15Mar54 
(4n notice: 1953); KK125056. 


READY-TO-BAKE FOODS, INC, SEE ALSO 
General Mills, Inc. 


REARDON CO, © 


Colors available in Dramex, texture 
finish; resurfaces and redeco- 
rates in one easy coat. Appl. 
author: D'Arcy Advertising Co. 
© 1Nov56; .KI1 22632. 

Dramex, texture finish; a new di- 
mension in paint. Appl. author: 
D'Arcy Advertising Co. © 1lJan57; 
KK123037. 

For every water problem, Reardon, 
dry-it-yourself products; Bondex. 
(In The Saturday evening post, 
Apr. 21, 1956, p.8) Appl. au- 
thor: D'arcy Advertising Co. 
© 21Apr56; KI122170. 

For every water problem, Reardon 
dry-it-yourself products; Bondex; 
Quick Plug. (In Life, Apr. 16, 
1956, p.9h) Appl. author: D'Arcy 
Advertising Co. © 16Apr56; 
Kk122596. 

For waterproofing and decorating ex- 
terior masonry wall surfaces, 
colors available in Bondex cement 
paint, Bondex heavy duty. Appl. 
author: D'Arcy Advertising Co. 
© 1Nov56; KK122631. 

Here today; gone tonight. Brush 
away those ugly cracks with 
Dramex, it replasters as it 
paints. (In Sunset, Apr. 1956, 
p.125) Appl. author: D'Arcy 
Advertising Co. © 25Mar56; 
KK125511. 

A new dimension in paint with 
Dramex, ready mixed texture fin- 
ish for interior walls and ceil- 
ings. Appl. author: D'Arcy 
Advertising Co. © 1Dec5S6; 
KK122630. 

Quick Plug, for active leaks; Bon- 
dex Hydraulic Patcher, ends water 
penetration; Bondex Primer, for 
non porous masonry. Appl. au- 
thor: D'Arcy Advertising Co. 
© lJan57; KK123036. 


SX joint cement and Reardon's Orange 
Core ... joint tape for dry wall 
construction, Appl. author: 


D'Arcy Advertising Co. © 1lJans7; 
KK1L24900, 


CURRENT REGISTRATIONS 


RECORD GUILD OF AMERICA, INC, © 
Little red engine, a musical story 
fully orchestrated; Record Guild 
kiddie recordings. O 27May5h; 
KK122616. 


RED HEART DIVISION, JOHN MORRELL & CO. 
SEE Morrell (John) & Co. 


REDDI-WIP, INC. © 
Bring spring to your table, 3 
months early; taste what fresh 
cream Reddi-wip does for frozen 
strawberries. (In Life, Feb. 13, 
1956) © 13Feb56; KK123468. 


REDNER, J. A. © 
Easy record to help you save on in- 
come taxes. Redner's Deductible 
tax record for every taxpayer. 
© 15Mar57; KK12393h. 


REFLECTOR=HARDWARE CORP, © 
Reflections on better merchandise 
presentation, v.14; December 1956- 
January 1957. WE wipes Selhs we 
& 7 contain drawings of new RHC 
products. © 20Dec56; KK1227l0. 


REGAL. © 
The brogue that's become a landmark 
on Madison Ave. (In The New York 
times, Nov. 13, 1956, p.20) 
Appl. author* Doyle Dane Bernbach, 
Inc. © 13Nov56; kK122096. 


Coming into Cincinnati today, a 
new kind of men's shoe store. 
(In Cincinnati enquirer, Apr. 1, 
1957, p.9) Appl. author: Doyle 
Dane Bernbach, Inc. © lApr57; 
KK125176. 

Coming to 181 Main St. today; the 
most unusual men's shoe store in 
Rochester. (In Rochester times- 
union, Apr. 3, 1957, p.23) 

Appl. author: Doyle Dane Bernbach, 
Ine. © 3Apr57; KK125178. 

The moccasin goes continental. 

(In The New York times, Apr. 10, 
1957, p.23) Appl. author: Doyle 
Dane Bernbach, Inc. © 10Apr57; 
KK125175. 

Now you can get these 3 famous 
Continentals in a cool summer 
weave. (In The New York times, 
June 11, 1957, p.14) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 11Jun57; KK126402. 

Opens today; Richmond's breath- 
taking new men's shoe store. 

(In Richmond news leader, Mar. 6, 
1957, p.7) Appl. author: Doyle 
Dane Bernbach, Inc. © 6Mar57; 
KK124245, 

Our top ten; choose your holiday 
shoes and slippers ... (In The 
New York times, Dec. 11, 1956, 
p.16) Appl. author: Doyle Dane 
Bernbach, Inc. © 11Dec56; 
KK122094. 

Snap, it's open; snap, it's closed. 
A revolution in men's shoes ... 
(In The New York times, Apr. 16, 
1957, p.18) Appl. author: Doyle 
Dane Bernbach, Inc. © 16Apr57; 


KK125177. 
This is the most important ingredi- 
ent in our Continental shoes. 


(In The New York times, Nov. 27, 
1956, pe2l1) Appl. author: Doyle 
Dane Bernbach, Inc. © 27Nov56; 
KK122095. 


REGAL PALE BREWING CO. © 
I like a Regal guy. Regal Pale, a 
beer-drinker's beer. (In Air 
Force times, western ed., May 8, 
1957, p.W7) © 4May57; 


KK126290, 
REGAL PETROLEUM CORP, © 
Stamp book; earn nationally adver- 
tinned merchandise as you save on 


71 


finest gasoline. Double S/S sav- 
ings premium plan. Appl. author: 
Gael Truett Douglass. 
© 31Aug56; KK122339. 


REINECKE, EDWIN. 


Handbook. SEE Febco, Inc. 


REO DIVISION, MOTOR WHEEL CORP. SEE 


Motor Wheel Corp. 


RESULTS UNLIMITED. 


It takes two ... it also makes sense 
to have at least two checking 
accounts. National Community 
Bank. © Abe A. Green & Louis L. 
Gingold t.a. Results Unlimited; 

24 Apr57; KK124831. 


No maybe about May 12; Mother's Day. 


We'll be glad to arrange a person- 
al loan ... National Community 
Bank. © Abe A. Green & Louis L. 
Gingold t.a. Results Unlimited; 
e4Apr57; KK124830. 


RETAILER SYSTEMS © 


Dollar dividend certificate of pre- 
mium shares. Winfield Super Serv- 
ice. Appl. author: John G. Mag- 
nuson. © 130ct56; KK120910. 


Dollar dividend shares; Mr. Retail- 
er. Appl. author: John G. Mag- 
nuson. © 130ct56; KK120907. 

Special announcement; to Mr. and 
Mrs. Customer. Appl. author: 
John G. Magnuson. © 130ct56; 
KK120908. 

This is your Save-D-Deposit for 
dollar dividend shares. Appl. 
author: John G. Magnuson. 
© 130ct56; KK120909, 


REVELL, INC, 


Guided missile fleet; Navy Log; 3 
guided missile ship models to 
puild. CBS Television. NM: 
entire label except for red, 
white & blue blocks in corners, 
© Revell, Inc. & Miniature Master- 


pieces; 1Nov56; KK122590. 


REVLON, INC, © 
Even the smartest make-up can't 


hide tired, strained eyes; Eye- 
Fresh, eye-beauty drops. (In The 
Atlanta journal & constitution 
magazine, Mar. 24, 1957, p.26) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 24Mar57; KK125431. 


Even the smartest make-up can't 


hide tired, strained eyes. Look 
at the difference Revlon Eye- 
Fresh makes. (In The Indianapolis 
star magazine, Feb. 24, 1957, 
p.14) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 

© Revion Pharmacal Division, Rev- 
lon, Inc.; 24Feb57; KK123580. 


Fresh, young, alive. Now give your 


skin tone the color lift it needs 
with Revlon Touch-and-Glow, the 
liquid make-up. (In Mademoiselle, 
Mar. 1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© 28Feb57; KK125671. 


Give your complexion this flawless, 


radiant look; Love-Pat. (In 
True story, Feb. 1957, p.ll-15) 
Appl. author: C. J. La Roche & 
Co. © 7JanS7; KKl222h6. 


Here's freedom from nightly pin-ups. 


The pin-curl spray-set, Satin-Set. 
(In Chicago Sunday tribune maga- 
gine, Feb, 10, 1957, p.18) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © l10Feb57; 

KK124 325. 


Here's the fabulous gift idea 


Revion'sa Futurama lipstick. 

(In New York daily newa, June 15, 
1956, p.57 Appl. author: 
Batten, Barton, Duratine & Osborn, 
Inc. © 15Jun56; KK125670, 


72 COMMERCIAL PRINTS AND LABELS 


Jan—June 


ROCKWELL SPRING & AXLE CO. © 
Do you have the 50 years experience 


REVLON, INC. © Cont'd. the motor truck journal, May 1957, 
If you look your age, you've only p.45) Appl. author: Ralph Aquila 


yourself to blame; Build-Up, the 
liquid firming facial. (In New 
York herald tribune, Apr. 7, 
1957, p.48) Appl. author: C. J. 
La Roche & Co., Ine. © 7Apr57; 
KK124589. 

Millions tried it ... economy size 
Satin-Set; remember there's a 
big 80¢ profit ... (In Chain 
store age, Jan. 1957, p.16) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 10Jan57; KK123446. 

Must you grow old? Yes, but you 
need not look old. Moon Drops, 
moisture balm. (In Philadelphia 
bulletin, Mar. 10, 1957, section 
W, pell) Appl. author: C. J. 

La Roche & Co., Inc. NM: change 
in last paragraph from copy of 
Feb. 17, 1957. © 10Mar57; 
KK123905. 

Now every woman can have nails that 
look lovelier, longer; nail enam- 
el in 33 fabulous colors. (In 
McCall's, Apr. 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Ine. © 26Mar57; KK125430. 


Now, Revlon puts romance at your 
fingertips; now, there's romance 
on your hands. Nail enamel in 
33 fabulous colors. (In Photo- 
play, May 1957) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 4Apr57; KK125432. 

Now, Revlon puts romance at your 
fingertips; on the practical side: 
Revion's exclusive cream formula 
.». (In Mademoiselle, Apr. 1957) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 29Mar57; KK125433. 

Now, with a 5 second Satin-Set 
spray, your hair can look ... 
naturally curly. (In Look, Apr. 
30, 1957 Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 6Apr57; KK12544e. 

Now you can look lovelier in just 5 
days; Revlon's new Clean and Clear 
uncovers a purer, finer, brighter 
skin. (In Charm, Feb. 1957, p.9) 
Appl. author: C. J. LaRoche & 

Co. © 22Jan57; KK122925. 


Now your hair can look, feel, act 
naturally curly; only Revion 
Satin-Set has Humidex ... (In 
Woman's day, May 1957) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 24Apr57; 
KK125441. 

Revion shook the spectrum and a 
peach tumbled down; Snow Peach 
lipstick [and] nail enamel. (In 
Vogue, June 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © lJun56; KK123049. 

Revlon shook the spectrum, and a 
peach tumbled down; Snow Peach, 
Lipstick; nail enamel. (In Vogue, 
June 1, 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 1Jun56; KK125662. 

Say It With Rubies; Revlon's new 
color for lips and matching 
fingertips. (In Vogue, Nov. l, 
1956) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Nov56; KK125665. 


REYNOLDS MANUFACTURING CO, 9 
Be sure it's a renuine Reyco, the 
most copied suspension, (In liotor 
transportation, Nov. 1956, p.63) 
Appl. author: Ralph Aquila Nelms. 
© 10Nov563; KK122)30. 


Get the facts; only the Reyco tan- 
dem has the Reycolastic Bearing 
--- 1-157. (In Power wagon, 


Nelms. © 10May57; KK126092. 


REYNOLDS METALS CO, © 

Aluminum foil packaging as protec- 
tion against contamination. (Re- 
port no.7) (In Food processing, 
Jan. 1957, p.93) Appl. author: 
Buchanan & Co., Ine. © 7Jan57; 
KK122761. 

America's most famous prize package, 
Cracker Jack, is now Reynolds Wrap 
aluminum packaging. (In McCall's, 
Oct. 1956, p.131) Appl. author: 
Buchanan & Co., Ine. © 20Sep56; 
KK122983. 


Biggest bonus in the world of in- 
sulation; the Triple Plus of 
Reynolds aluminum foil on famous- 
brand batts and blankets. (In 
Better homes & gardens, May 1957, 
p.246) Appl. author: Buchanan 
& Co., Inc. © 19Apr57; 

KK124860. 

Something new in packaged living, 
with Reynolds Wrap aluminum pack- 
aging. In Family circle, Nov. 
1956, p.63) Appl. author: 
Buchanan & Co., Ine. © 250ct56; 
KK122985. 

Steaks, burgers, franks, chicken; 
make 'em easier and better with 
Reynolds Wrap, the original pure 
aluminum foil. (In Parade, Aug. 
26, 1956, p.15) Appl. author: 
Buchanan & Co., Inc. © 26Aug56; 
KK122987. 

We live more and more out of pack- 
ages; Reynolds Wrap aluminum pack- 
aging. (In Reader's digest, Sept. 
1956, p.213) Appl. author: 
Buchanan & Co., Inc. © 25Aug56; 
KK122986. 


RICHARD (ANDRE L.) CO., INC. © 
Cedar closet spray. © 1Apr57; 
KK125013. 


RIISE (CHARLES W.) AGENCY. © 
Be first to solve an old, old 
problem; service club and frater- 
nity member accident insurance. 
Appl. author: Charles Willis 
Riise. © 10Apr57; KK125303. 


RITCHIE (HAROLD F,) INC. © 
Brylcreem special offer ... pocket 
comb; Brylcreem for smart hair 
grooming. © 26Dec56; KK125622. 
Shop hours; Brylcreem for smart 
hair grooming. © 15Dec56; 
KK125747. 


RIVER BRAND RICE MILLS, INC, © 
Hasy does it, and quickly, too. 
River brand and Carolina brand 
rice, (In Ebony, Mar. 1955, 
p.80) Appl. author: Donahue & 
Coe, Inc. © 10Feb55 (in notice: 
1954.); KK121906. 


RIVER JORDAN ENTERPRISES. 
Water from the River Jordan. 
: sone F, Milligan d.b.a. River 
ordan Enterprises; 7Mar57; 
KK126368. , ai 


RO-SEARCH, INC. © 
Una oportunidad unica. Suelaespuma, 
Paso Doble . © 4Jan57; 
KK122967. 


ROBERTS DAIRY CO, © 


Sales training and procedure manual, 


Appl. author: J. Gordon Roberts. 
© 190ct56; KK121951. 


Sales training and procedure manual 
{with] supervisors! section. 
Appl. author: J. Gordon Roberts. 
© 190ct56; KK121952. 


.». Timken-Detroit axles. (In 
Agricultural engineering, Apr. 
1957, p.210) Appl. author: 
George F. Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; lApr57; KK125233. 
Exchange dead weight for as much as 
980 lbs. of extra payload ... TDA 
tandem driving and trailer axles. 
(In Commercial car journal, Feb. 
1957, p.170-171) Appl. author: 
George Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; 1Feb57; KK124279. 


From-Timken-Detroit, today's broad- 
est range of planetary axles, 
both steering and rigid. (In 
Construction equipment, Mar. 1957) 
Appl. author: George F. Drake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
1Mar57; KK124738. 

Growth and progress facts about 
Rockwell Spring & Axle Company. 
Beneath almost a hundred per cent 
... (In Newsweek, Feb. 25, 1957, 
p.85) Appl. author: George F. 
Drake. © 25Feb57; KK124739. 

Growth and progress facts about 
Rockwell Spring & Axle Company. 
Ever stop to think ... (In News- 
week, Jan. 28, 1957, p.93) 

Appl. author: George F. Drake. 
© 283an57; KK124740. 

Growth and progress facts about 
Rockwell Spring & Axle Co. (In 
Newsweek) Appl. author: George 
Drake. © 10Dec56; KK123839. 

How to gain up to 980 lbs. ... use 
this money-saving combination ... 
(In Commercial car journal, Jan. 
1957, p.22-23) Appl. author: 
George Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; 1Jan57; KK124280. 

Made stronger, made lighter to give 
you up to 140 extra payload 
pounds every trip; TDA TK-500 
series trailer axles. (In Com- 
mercial car journal, Feb. 1957, 
p.193) Appl. author: George 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; 1Feb57; KK124276. 


Men or missiles ... the 8x8's always 
deliver. Rugged ... multi-wheel 
driving assemblies keep them on 
the go. (In Ordnance, Mar.-Apr. 
1957, p-754-755) Appl. author: 
George F. Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; 1Mar57; KK124737. 

On open highway or city street, 
TDA axles and brakes assure 
smoother, safer runs at lower 
operating cost. (In Mass trans- 
portation, Jan. 1957, p.2-3) 
Appl. author: George Drake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
1Jan57; KK124278. 

On the road, off the road, the im- 
proved TDA 3 for 1 letter series 
driving axles ... (In Commercial 
car journal, Nov. 1956, p.138- 
139) Appl. author: George F. 
Drake. © Timken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; 1Nov56; KK124516. 

TDA brakes, if it moves, we can 
stop it. DH, duplex hydraulic 
balanced brake. (In Modern ma- 
terials handling, Nov. 1956, 
p15) Appl. author: George 
Drake. © Timken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.3; 1Nov56; KK121920. 

TDA brakes; if it moves, we can 
stop it; new T brake. (In Com- 
mercial car journal, Nov. 1956, 


1957 


p.181) Appl. author: George F. 
Drake. © Timken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.; 1Nov56; KK124519. 


TDA brakes; if it moves, we can 
stop it ... new Timken-Detroit 
heavy-duty P series power brakes. 
(In Construction equipment, Dec. 
1956, p.13) Appl. author: George 
F. Drake. © Timken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.; 1Dec56; KK124518. 

TDA brakes; if it rotates, we can 
control it. FSH, floating shoe 
hydraulic brake designed for close 
control with heavy loads. (In 
Product engineering, Feb. 1957, 
p.301) Appl. author: George 
Drake. © Timken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; 1Feb57 (in notice: 1956) ; 
KK124277. 

TDA now offers today's broadest 
range of planetary axles; steering 
and rigid ... (In Product engi- 
neering, Jan. 1957, p.272-273 
Appl. author: George F. Drake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
1Jan57; KK124736. 

TDA planetary-drive axles help fill 
tall order for Air Force. Ver- 
satile fork truck pidks up 6000 
lbs. of cargo ... (In Modern 
materials handling, Feb. 1957, 
p.130) Appl. author: George F. 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; 1Feb57; KK124236. 


TDA tandems can take it over rough- 
est terrain. In The Lumberman, 
Jan. 1957, p.66-67) Appl. au- 
thor: George F. Drake. © Timken- 
Detroit Axle Division, Rockwell 
Spring & Axle Co.; 1Jan57; 
KK124237. 

The turnabout that made possible 
».. the new TDA wide range 2-speed 
axle. (In Go, Dec. 1956, p.28- 
29) Appl. author: George F. 
Drake. © Timken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; 1Dec56; KK124517. 

When the terrain is roughest ... 
the versatile 8x8 military vehi- 
cles challenge them all; TDA. 

(In Ordnance, Nov. 1956, p.502- 
503) Appl. author: George F. 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; 1Nov56; KK124521. 


Why TDA is the world's largest 
manufacturer of driving axles ... 
(In Southern motor cargo, Dec. 
1956, p.e20-21) Appl. author: 
George F. Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; 1DecS6; KK12)520. 


RONSON CORP. © 

Unretouched micro-photo of new 
Ronson shaver head proves: the 
thinner the head, the closer the 
shave. (In Life, May 30, 1955, 
p-43)° Appl. author: Norman, 
Craig & Kummel, Inc. © 27May55; 
KK122188,. 


ROOK, CARL E. © 
Tubeless tire Ko-Rek-Ting balance 
kit. The weight formula for 
counter weighting. © 27Dec56; 
KK123572. 


ROSE-DERRY CO. © 
How does your baby sleep? There is 
only one Posturized Kantwet crib 
mattress; Dorsal Construction; 
Firm-0-Flex. (In Ladies' home 
Journal, Oct. 1955, p.55) 
© 24S3ep55; KK123376. 


CURRENT REGISTRATIONS 


ROSE HILLS MEMORIAL PARK ASSN. © 
All at one convenient location; 
modern all-inclusive mortuary- 
cemetery services. (In Los Ange- 
les herald & express) Appl. au- 
thor: Smalley, Levitt & Smith. 
© 12Mar57; KK125961. 


At time of need, look to Rose Hillis 
for dignified complete service. 
Mortuary, cemetery combined. 

(In East Whittier review) Appl. 
author: Smalley, Levitt & Smith. 
© 18Dec56; KK124784. 

At time of need, look to Rose Hills; 
today's perfect tribute. Mortu- 
ary-cemetery combined ... (In 
Los Angeles examiner) Appl. au- 
thor: Smalley, Levitt & Smith. 
© 17Dec56; KK124783. 

At time of need, look to Rose Hills 
where convenience is the keynote. 
Mortuary-cemetery combined ... 

(In Los Angeles examiner) Appl. 
author: Smalley, Levitt & Smith. 
© 14Jan57 (in notice: 1956); 
KK124778. 

At time of need, look to Rose Hillis 
where one call arranges everything, 
Mortuary-cemetery combined at ... 
(In Whittier news, Whittier, 
Calif.) Appl. author: Smalley, 
Levitt & Smith. © 27Dec56; 
KK124779. 


Mortuary, cemetery, churches, flower 
shops combined at Rose Hills Me- 
morial Park, Appl. author: Smal- 
ley, Levitt & Smith. © 1Dec56; 
KK122792. 

Mortuary, cemetery combined; Rose 
Hills. Appl. author: Smalley, 
Levitt & Smith. © 1Dec56; 
KK122791. 


One call, one location for mortuary, 
cemetery, churches, flower shops. 
At time of need ... (In Whittier 
news, Whittier, Calif.) Appl. 
author: Smalley 4 Levitt & Smith. 
© 6Nov56; KK124780. 


One call, one location for mortuary, 
cemetery, churches, flower shops. 
No lengthy processional ... (In 
Los Angeles examiner) Appl. au- 
thor: Smalley, Levitt & Smith. 
© 12Nov56; KK124781. 

One call, one location; mortuary, 
cemetery, churches, flower shops. 
(In Whittier news, Whittier, 
Calif.) Appl. author: Smalley, 
Levitt & Smith. © 20Nov56; 
KK124782. 


ROTHMAN, HARRY. © 
And who shaves the barber? Worsted 
luxury suits; Loden cloth top- 
coats. (In The New York times) 
© 12Mar57; KK123742. 


The big round-up. Suit yourself on 
summer suits. (In The New York 
times) © 4Jun57; KK125907. 

Don't fiddle while the fire burns; 
61st semi-annual sale ... suits 
and furnishings. (In The New 
York times) © 3Jan57 (in notice: 
1956); KK122076. 

Sale ho, every day of the year; 
hand-tailored year-round suits. 
(In The New York times) 
© 21May57; KK125522. 


We sell tranquilizers; pure inported 
lamb's wool overcoats, (In The 
New York times) © 27Nov56; 
KK122).25,. 


We're making history by chopping, 
too. Celebrate Washington's 
birthday ... all wool worsted 
suite; worsted-and-silk suits. 

(In The New York times) 
© 21Feb57; KK123273. 

Who is the king of cashmere? Suits; 
Jackets. (In The New York times) 
© 5Mar57; KK125564. 


73 


ROTO-HOE & SPRAYER CO. © 

Wanted, man with problems. Garden 
care is quick and easy with Roto- 
Hoe; Roto-Cutter makes lawn mowing 
fun. Appl. author: Howard C. 
Ober. © l4Feb57; KK125541. 

You can depend on Roto-Hoe power 
equipment; America's favorite 
garden & lawn combination. 

Appl. author: Howard C. Ober. 
© 14Feb57; KK125542. 


ROWLEY, CLARENCE H. © 
Merchant Prince wedding anniversary 
merchandise check, © 25May57; 
KK126033. 


ROX PRODUCTS CO. 

Confidential report; confidential 
tests tell why; masonry paint. 
Appl. author: W. B. Doner Adver- 
tising. © Henry W. Cairns d.b.a. 
Rox Products Co.; 22Feb57; 
KK123296. 


First aid for w.b.; Rox masonry 
paint; guaranteed protection 
against water leakage. (In Peo- 
ria journal star, Peoria, I1ll., 
May 6, 1957, p.5) Appl. author: 
W. B. Doner Co. © Henry W. Cairns 
d.b.a. Rox Products Co.; 6May57; 
KK125965. 

Guaranteed protection against base- 
ment leakage; Rox masonry paint. 
(Window streamer) Appl. author: 
W. B. Doner Co. © Henry W. Cairns 
d.b.a. Rox Products Co.; 19Mar57; 
KK124364. 

Guaranteed protection against W.W. 
Rox masonry paint; guaranteed 
protection against water leakage. 
(In The Telegraph-herald, Dubuque, 
Iowa, May 26, 1957) Appl. au- 
thor: W. B. Doner Co. © Henry W. 
Cairns d.b.a. Rox Products Co.; 
26May57; KK125902. 

Help this poor gal keep her base- 
ment dry ... Rox masonry paint. 
(Girl fishing in basement] (In 
Building supply news, May 1957, 
p.254) Appl. author: W. B. Don- 
er Co. © Henry W. Cairns d.b.a. 
Rox Products Co.; 1May57; 

KK125250. 

How to avoid w.b.; Rox masonry 
paint; guaranteed protection 
against water leakage. (In Grand 
Rapids press, May 4, 1957, p.12) 
Appl. author: W. B. Doner Co. 
© Henry W. Cairns d.b.a. Rox 
Products Co.; 4May57; KK125964. 

Make basements bone dry; Rox masonry 
paint. Boy & girl [in evening 
clothes standing in water] (In 

The New York times, Mar. 17, 1957) 
Appl. author: W. B. Doner Co. 
© Henry W. Cairns d.b.a. Rox Prod- 
ucts Co.; 17Mar57; KK124363. 

Make basements bone dry; Rox masonry 
paint. Girl [holding rifle] with 
ducks. (In Detroit news pictorial 
magazine, Feb. 3, 1957) Appl. 
author: W. B. Doner Co. © Henry 
W. Cairns d.b.a. Rox Products Co. ; 
3Feb57; KK124359. 

Make basements bone dry; Rox masonry 
paint. Girl [in bathing suit] 
on skis. (In Detroit times, 
pictorial living, Feb. 24, 1957, 
p.2) Appl. author: W. B. Doner 
Co. © Henry W. Cairns d.b.a. 

Rox Products Co,; 24Feb57; 
KK124 362. 

Make basements bone dry; Rox masonry 
paint. Girl [reading & smoking 
cigarette] in chair. (In The 
Pittsburgh press, Feb. 10, 1957, 
p. 37) Appl. author: W. B. Doner 


Co. © Henry W. Caima d.b.a. Rox 
Products Co.; lOFebd57; KKI29 5). 
Make basements bone dry; Rox mason- 
ry paint. Girl [wearing evening 

clothes) in boat. (In Newa- 


sentinel, roto, Fort Wayne, Peb. 


74 COMMERCIAL PRINTS AND LABELS 


ROX PRODUCTS CO. Cont'd. 

9, 1957, p-9) Appl. author: 

W. B. Doner Co. © Henry W. 
Cairns d.b.a. Rox Products Co.; 
QFeb57; KK124360. 

Make basements bone dry; Rox masonry 
paint. Girl with book [standing 
knee-deep in water] (In Detroit 
news, pictorial living, Mar. 24, 
1957) Appl. author: W. B. Doner 
Co. © Henry W. Cairns d.b.a. Rox 
Products Co.; 24Mar57; KK124365. 

Manufacturers of Rox masonry paint 
announces the appointment of a 
new jobber in this area. Appl. 
author: W. B. Doner Advertising. 
© Henry W. Cairns d.b.a. Rox Prod- 
ucts Co.; 310ct56; KK122718. 

Masonry paint; guaranteed protec- 
tion against water leakage. 

Appl. author: W. B. Doner Adver- 
tising. © Henry W. Cairns d.b.a. 
Rox Products Co.; 27Dec56; 
KK122608. 

Psst; here's the low down, on the 
level; masonry paint. Appl. au- 
thor: W. B. Doner Advertising. 
© Henry W. Cairns d.b.a. Rox 
Products Co.; 22Feb57; KK125297. 


ROYAL CLEANING CO. 
Red Lightning; cleans rugs, up- 
holstery, auto upholstery ... 
1 liquid pint. © Robert Lester 
Motley sole owner Royal Cleaning 
Co.; 2May55; KK123633. 


ROYAL MCBEE CORP. © 
Your new Royal; the Royal Typewriter 
Company has always endeavored to 
produce ... model FP. © 18Mar57; 
KK124013. 


ROYBAL, BOB. © 
Flies; hand tied for better fishing. 
© 1Apr55; K%122255. 


RUPPERT, JACOB. © 

As a true New Yorker, be known for 
your good taste; choose Knick ... 
Knickerbocker beer. (In New York 
Amsterdam news, May 11, 1957, 
p.-27) Appl. author: Warwick & 
Legler, Inc. © QMay57; KK125481. 

As a true New Yorker, show your 
taste for the finest, ask for 
New York's famous beer; Knicker- 
Docker. (In New York Amsterdam 
news, May 18, 1957, p.20) Appl. 
author: Warwick & Legler, Inc. 
© 16May57; KK125482, 

Be known as a man of good taste; 
have a Knick, New York's famous 
beer. Knickerbocker. (In New 
York Amsterdam news, May 25, 


1957, p.30) Appl. author: War- 
wick & Legler, Inc. © 23May57; 
KK125905. 


Buy Knick quarts; 5 full glasses of 
New York's famous beer; Knicker- 
bocker. (In New York daily news, 
Nassau-Suffolk Co. ed., May l, 
1957, p.NS5) Appl. author: War- 
wick & Legler, Inc. © 1May57; 
KK125197. 

Good taste tells; Knickerbocker 
beer. (In New York Amsterdam 
news, Apr. 27, 1957, p.36) 

Appl. author: Warwick & Legler, 
Ine. © 27Apr57; KK125194. 

Guests know you for your good 
taste; choose Knick, New York's 
famous beer. Knickerbocker, 

(In New York Amsterdam news, June 
1, 1957, p.29) Appl. author: 
Warwick & Legler, Inc. © 30May57; 
KK126201. 

Memorial Day is Thursday; enjoy 
good taste with Vermont's favorite 
beer; have a Knick. Knicker- 
bocker, (In The Siler free 
press, May 27, 1957, p.8) Appl. 
author: Warwick & Legler, Inc. 
© 27May57; KK125906. 


6 ways to feel refreshed; Knick 6- 
can pak; Knickerbocker beer. 
(In New York daily news. Nassau- 
Suffolk Co. ed., May 9, 1957, 
p.NS3) Appl. author: Warwick & 
Legler, Ine. © 9May57; KK125190. 


Take home Knick this weekend; 
Knickerbocker beer. (In New York 
daily news, Nassau-Suffolk Co. 
ed., May 1, 1957, p.NS7) Appl. 
author: Warwick & Legler, Inc. 
© 1May57; KK125196. 

This label says you serve the 
finest; Knickerbocker beer. 

In New York Amsterdam news, June 

» 1957, p.-18) Appl. author: 
Warwick & Legler, Inc. © 6Jun57; 
KK126202. 

A true sign of your good taste; 
have a Knick, New York's famous 
beer; Knickerbocker. (In New 
York Amsterdam news, May 4, 

1957, p.16) Appl. author: War- 
wick & Legler, Inc. © 2May57; 
KK125480. 


RUPPERT, JACOB. SEE ALSO Ruppert 
Knickerbocker Beer. 


RUPPERT KNICKERBOCKER BEER. 
Refreshing surprise. Hand holding 
large glass of beer. (In New 
Haven evening register, Oct. 19, 
1956, pe3l) Appl. author: War- 
wick & Legler, Inc. © Ruppert 
Knickerbocker Beer, Jacob Rup- 
pert; 190ct56; Kk122258. 


RUPPERT KNICKERBOCKER BEER, 
Ruppert, Jacob. 


S. 0. S. CO. © 

Easy ways to clean your stove; 
magic scouring pads. (In Sunset, 
Apr. 1956, p.247) Appl. author: 
MeCann-Erickson, Ine. © 25Mar56; 
KK124940. 

How do you clean stubborn spots off 
floors? S.0.S. magic scouring 
pads. (In McCall's, May 1956, 
p.99) Appl. author: McCann- 
Erickson, Inc. © 21Apr56; 
KK122591. 

Magic scouring pads; cleans and 
shines aluminum. F-122-57. 
© 1Mar57; KK123577. 

$.0.S. cleans white-wall tires 
really white; magic scouring 
pads. (In Life, Apr. 16, 1956, 
pe5l) Appl. author: McCann- 
Erickson, Inc. © 16apr56; 
KK122592. 


SEE ALSO 


SAALFIELD PUB. CO. © 

Darling dolls with wavy hair, front 
and back costumes. 6079. 
© 2Jan57; KK122505. 

Diane Darling; a doll with wavy hair, 
front and back costumes. 5127. 
© 2Jan57; KK12250l,. 

Dottie Darling; a doll with wavy 
hair, front and back costumes. 
5188. © 2Jan57; KK122503. 

A fuzzy puzzle; cowboy pup. 
© 22Apr57; KK125292. 

A fuzzy puzzle; fox and pool. 
7TO4O. © 22Apr57; KK125295. 

A fuzzy puzzle; Indian penguin. 
TO4O. © 22Apr57; KK125291. 

A fuzzy puzzle; primping robin. 
7040. © 22Apr57; KK125293. 

A fuzzy puzzle; rabbit with net. 
7TO4O. © 22Apr57; KK125297. 

A fuzzy puzzle; tiger tramp. 
7040. © 22Apr57; KK125296. 

Fuzzy puzzles, with the velvet 


7040. 


touch; 3 to 6 years. 5 flocked 
puzzles. 7478. © 19Apr57; 
KK125294. 


Jan.—June 


New Funllaker box; 6 faces with inter- 
changeable features. 7519. 
© 2Jan573; KK122516. 


A pre-school inlaid puzzle; bear. 
7034. © 2Jan57; KK122506. 


A pre-school inlaid puzzle; butter- 
fly and rose. 703). © 2J3an573 
KK122509. 

A pre-school inlaid puzzle; fawn. 
7034. © 2Jan57; KK122511. 

A pre-school inlaid puzzle; zoat. 
703. © 2Jan57; KK122507. 

A pre-school inlaid puzzle; poodle. 
703k. © 2Jan57; KK122508. 


A pre-school inlaid puzzle; turkey. 
703). © 2Jan57; 4122510. 


SAFEWAY SYORES, INC, 

Plain pure white Sno-White salt. 
Net wt. 1 lb. 10 oz. © Safeway 
Stores, Inc. d.b.a. Charter Prod- 
ucts Co.; 31Dec56; KK122865. 


ST. PLERRE & PATTERSCN MANUFACTURING 
co. © 
Prankster exhaust whistle. 
© hOct56; KK121907. 


SALERNO-MEGOWEN BISCUIT CO. © 
Salerno, chock-full of chocolate 
chips, average 3 dozen cookies. 
Net weight 7 ozs. Appl. author: 
Glenn Sontag. © 5Feb57 (in notice: 
1956) ; KK122959. 


Salerno chocolate chip n! nut 
cookies. Net weight 9 ozs. 
Appl. author: Glenn Sontag. 
© 12Nov56; KK122086. 

Salerno dainty oyster crackers. 

Net weight 10 ounces. Appl. au- 
thor: Arno Juntunen. NM: new 
color & artistic layout; rev. 
pictorial matter. © 6Feb57; 
KK123076. 

Salerno genuine butter cookies. 
Average 50 cookies, net weight 
9 ozs. Appl. author: John 
Stewart Cloud. © 2Dec56; 
KK122085. 

Salerno pure chocolate mint cookies. 
Net weight 7 ounces, Appl. au- 
thor: Arno Juntunen. © 21Feb57; 
KK123517. 

Salerno vanilla wafers; average 3 
dozen cookies. Net weight ozs. 
Appl. author: William R. Cox. 
© 1May57; KK125352. 


SALTWATER FARM. © 
Saltwater Farm timely bulletin. 
© 20Feb57; KK125272. 


SAMANN, JULIUS. © 
Makes air forest-fresh in home, car 
and office. Peter Pine [and 
others] © 9Nov56; KK125007. 
Pretty Kitty air refreshener, for 
fresh 'n sweet air everywhere; a 


product of Milak, Inc. © 11Jan57; 
KK122812,. 
SANDPIPER PRESS. 
Four hymns. SEE Simon & Schuster, 
Ine. 


I'm getting nuttin' for Christmas 
and Wishy washy wish, SEE Simon & 
Schuster, Inc. 

Rock Island Line and Hot diggity dog 
ziggity boom. SEE Simon & Schus- 
ter, Inc. 

Silent night, also It came upon the 
midnight clear. SEE Simon & Schus- 
ter, Inc. 


SANYMETAL PRODUCTS CO., INC. © 
Toilet compartments, shower stalls, 
hospital cubicles; catalog 9h; 
1957 ed. Appl. author: Jokn F., 
Spencer. © 1Nov56; KK12226)). 


SARNA (S. S.) INC. © 
Mullah's Koran holder. 
thor: S. S. Sarna. 
KK125984. 


Appl. au- 
© 22May57 ; 


” 1957 


Ringing bell key chains, Bells of 
Sarna. Appl. author: Sajjan 
Singh Sarna. © 3Apr57; 
KK126306, 


SAVINGS & LOAN FOUNDATION, INC. © 
The day you take off your hat to 

your new boss. Where you save 
does make a difference. (In The 
Saturday evening post, Mar. 2, 
1957, p.94) Appl. author: 
McCann-Erickson, Inc. © 26Feb57; 
KK124874, 

Her first formal; where you save 
does make a difference. (In The 
Saturday evening post, Feb. 2, 
1957, p.83) Appl. author: 
McCann-Erickson, Inc. © 29Jan57; 
KK124457. 

1956 again showed where you save 
does make a difference ... 

(In The Saturday evening post, 
Jan. 5, 1957, p.10-11) Appl. 
author: McCann-Erickson, Inc. 

© 23an57; KK124456. 

Present, with a future. You give 
more than money when you give a 
savings account ... (In Reader's 
digest, Dec. 1956, p.193) Appl. 
author: McCann-Erickson, Inc. 
© 23Nov56; KK124871. 


SAWYER BISCUIT CO, division of UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 


SCALLON, FRANK J, © 
Ventilating problems solved for 
camera fans; light-proof liidget 
louvers. © 1Dec56; KK122))18. 


SCHEEL, NICHOLAS T, d.b.a. PALMLOOM 
CO, SEE Palmloom Co. 


SCHELL LEATHER GOODS CO., INC. © 
Carried the world over, physician's 
bags by Schell. Emdee; Diagnos- 
tic Emdee, (Catalog no.3+) 
© 6Dec56; KK123451. 


SCHENK, A. L. © 
Bunion ease; the perfect protector. 
© 1Ffeb57; KK125302, 


SCHENLEY DISTILLERS CO, © 
Whiskey of elegance, Schenley; here's 
the new Showcase bottle, clear as 
a aegnted. (In Life, May 1, 1956, 
p.&9 Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc, 
© 1lMay56; KK122299. 


SCHENLEY IMPORT CO. © 
Newest drink thrill, Carioca rum 
Calypso. Ron Carioca, Puerto 
Rican rum, Appl. author: Peck 
Advertising Agency, Inc. 
© 10May57; KkK125702. 


SCHENLEY LABORATORIES, INC. © 

Checks the threats of hypertension 
and cardiovascular disease; Ruta- 
minal-RQ, Vascutum. 1},2156. 
© Bewoues: KK122153. 

Clinically proved; the modern 
method in constipation management 
+.» Dorbantyl. 43457. 
© 13May57; KK125839. 

Guard against every threat in hyper- 
tension and cardiovascular dis- 
ease; Rutaminal-RQ, Vascutum. 
42557. © 17May57; KK125841, 

In proportions proved optimal; the 
modern method. Dorbantyl. 

43157. © 18Mar57; KK124255. 

In proportions proved optimal, the 
modern method; Dorbantyl. 
43357. © 15Apr57; KK125000, 

The last word in evacuants, the 
modern method; Dorbantyl. l,2756. 
© 26Nov56; KK12215). 

Outatanding among evacuants; the 
modern method, Dorbantyl. 2956. 
® 14JanS7 (in notice: 1956); 
KK122369, 


CURRENT REGISTRATIONS 


The preparation of choice, the 
modern method; Dorbantyl. 

43257. © 1lApr57; KK125001. 

Security at the danger points in 
hypertension and cardiovascular 
disease; Rutaminal-RQ; Vascutum. 
Y¥-39856. © 1yDec56; KK122366. 

Shield the vulnerable areas in 
hypertension and cardiovascular 
disease. Rutaminal-RQ; Vascutum. 
42357. © 13Mar57; KK124254. 

Sienificant advance in evacuants; 
the modern method, Dorbantyl. 
2856. © 3Dec56; KK122367. 

A superior evacuant; the modern 
method. Dorbantyl. 43057. 
© 4Mar57; KK124252. 

Titralac; buffering action like 
milk. Titralac-Sp. 40957. 
© 11Mar57; KK124253. 

Titralac; relief hour after hour, 
Touchy Toco. 41157. © 6May57; 
KK125838. 

titralac; relief in minutes, lasts 
for hours, Avid avian. 1556, 
© 7Jan57 (in notice: 1956) 
KK122370. 

Titralac, unique antacid with milk- 
like action. Crusty crustacean. 
41857. © 22Apr57; KK125003. 

Titralac, unique antacid with milk- 
like action. Irascible Indian. 
41057. © 8Apr57; KK125005. 

Titralac, unique antacid with milk- 
like action. lLambent lookdown. 
41757. © 25Mar57; KK125004. 

Titralac; unique antacid with milk- 
like action, liegalotic mouser. 
Y¥-39956. © 10Vec56; KK122368. 

Titralac, unique antacid with milk- 
like action. Phlying phalanger. 
41656. © 25Feb57 (in notice: 
1956); KK123652. 

Titralac, unique antacid with milk- 
like action. Placid plodder. 
4O456, © 11Feb57 (in notice: 
1956); KK123651. 

Uniform composition and potency; 
the modern method im constipation 
-.- Dorbantyl. 43557. 
© 20May57; KK125040. 

Ward off multiple jeopardy in 
hypertension and cardiovascular 
disease. Rutaminal-RQ; Vascutum. 
hoks7. © lApr57; KK125002. 


SCHICK, INC. © 


Act now while there's still time 
-»- new Lady Schick electric shav- 
er free, when you buy the famous 
Schick 25. (In Life, Mar. 25, 
1957, p.135) Appl. author: War- 
wick & Legler, Inc. © 21Mar57; 
KK124817. 

The finest of the feminine shavers 
is the finest gift for her; Lad 
Schick. (In Life, Nov. 26, 1958, 
p.58) Appl. author: Warwick & 
Legler, Inc. © 22Nov56; KK122061. 

For cooler, smoother summer shaving, 
now, a special Schick electric 
shaver for every member ... 
Varsity, Lady Schick, Schick 25. 
(In Life, June 10, 1957, p.74) 
Appl. author: Warwick & Legler, 
Inc. © 6Jun57; KK126017. 

Let's give daddy the red one, i 
shavers in Christmas window with 


woman and boy looking on, (In 
The Saturday evening post, Dec, 1, 
1956, p.63) Appl. author: War- 


wick & Legler, Inc. © 27Nov56; 
KK122585, 

New, Schick Varsity electric shaver 
custom-built for young men, (In 
Life, May 6, 1957, p.174-175) 
Appl. author: Warwick & Legler, 
Inc, © 2May57; KK125507. 

New, Schick Varsity electric shaver; 
custom-built for young men, (In 
Life, May 13, 1957, p.8) Appl. 
author: Warwick & Legler, Inc, 
© 9May57; KK125508,. 


75 


Schick is the gift; the gift of 
closeness, the gift of comfort; 
in colors for men; Schick 25, 
first in electric shaving. (In 
Life, Dec. 10, 1956, p.20-21) 
Appl, author: Warwick & Legler, 
Inc. © 6Dec56; KK12258h, 

Sensational electric shaver offer; 
buy his, get hers free. Limited 
time only. Schick 25; Lady 
Schick. (In Life, Feb. 11, 1957, 
p.l2) Appl. author: Warwick & 
Legler, Inc. © 7Feb57; KK126102. 


Sensational electric shaver offer; 


buy his, get hers free. Schick 

25 in man's hand; Lady Schick in 

woman's hand, (In Life, Mar. 11, 

1957, p.8) Appl. author: Warwick 

& le clers Ine. © 7Mar57; 

KK124526. 

Sensational electric shaver offer. 
New Lady Schick electric shaver 
free, when you buy the famous 
Schick 25. (In Life, Feb. 25, 
1957, p-1) Appl. author: War- 
wick & Legler, Inc. © 25Feb57; 
KK123565. 

Wonderful gift for young men; new 
Schick Varsity electric shaver, 
with handsome plaid pouch. (In 
Life, May 27, 1957, p.113) 

Appl. author: Warwick & Legler, 

Inc. © 23May57; KK125699. 


SCHLITZ (JOSEPH) BREWING CO. © 


Afterwork Schlitzpause ... (In 

The New York times, Mar. 17, 

1957, roto magazine section, 

p.19) Appl. author: J. Walter 
Thompson Co. © 17Mar57; KK124916. 

Greatest draught promotion ever 
hits Chicagoland ... be a 
Schlitzer, grow with Schlitz- 
draught. In The Server, Ill. 
ed., Apr. 8, 1957, p.4-5) Appl. 
author: J. Walter Thompson Co. 
© 8Apr57; KK124915. 

Life is wonderful in Schlitzerland, 
US. As oe (Cinthivestanr: 6; 
1957, p.122) Appl. author: 

J. Walter Thompson Co. © 4Apr57; 
KK124914. 

Light refreshment for your holidays. 
In Life, Dec. 17, 1956, p.69) 
Appl. author: J. Walter Thompsor 

Co. © 14Dec56; KK123146. 

Lighten the fun; for Thanksgiving, 
add Schlitz. (In Life, Nov. 12, 
1956, p.81) Appl. author: 

J. Walter Thompson Co. © S9Nov56; 
KK123155. 

Look for this tap of quality; 
Schlitz. Refresh at your tavern. 
(In Chicago daily tribune, Apr. 
25, 1957, pt.5, p.l4) Appl. 
author: J. Walter Thompson Co. 
© 25Apr57; KK125498, 

Neighborhood Schlitzfest ... the 
Schlitzfest 1s a profit maker for 
you. (In Beverage bulletin, Mar. 
1, 1957, p.10) Appl. author: 

J. Walter Thompson Co. © 1Mar57; 

KK124917. 

New Tall Boy economy 5-Pak. 
No.908. Appl. author: J. Walter 
Thompson Co. © 20Dec50; 
KK123515. 

Refresh at this sign. [Draft beer 
glass on bar; 2 spigots) Appl. 
author: J. Walter Thompson Co. 
© 1Peb57; KK125593. 

Refresh; Schlits, so light. Boy ani 
girl eating popeorn. No.596i1. 
Appl. author; J. Walter Thompson 
Co. © 2Jan57; KKL2\670. 

tefreah your holidaya. Man & irl. 
No.y36. Appl. author: J. Walter 
‘hompaon Co, > 2ONowSO; KKIZ1992. 

Scohlitsfesat at Joe's place; where 
Schlitsfellowa get together. 

(In Life, May 6, 1957, p.116) 
Appl. author: J. Walter Thompson 
Co. © SMayS7; KK1254897. 


16 COMMERCIAL PRINTS AND LABELS 


SCHLITZ (JOSEPH) BREWING CO. © Cont'd. 

Schlitzness is adult refreshment; 
shake hands with your Schlitz- 
saler, (In Life, Mar. 11, 1957, 
p.17) Appl. author: J. Walter 

Thompson Co. © 8Mar57; KK124002. 

Sign of quality refreshment; 
Schlitz. [Beach scene] No. 544. 
Appl. author: J. Walter Thompson 
Co. © 20Dec56; KK124815. 

Sign of quality refreshment; 
Schlitz. [Winter scene] No.543. 
Appl. author: J. Walter Thompson 
Co. © 20Dec56; KK124816. 

So refreshing; never bitter, never 
harsh. [Couple in bowling alley] 

(In Life, Apr. 16, 1956, p.105) 
Appl. author: Lennen & Newell Ad- 
vertising, Inc. © 13Apr56; 
KK123562. 

Tavern keepers of America, we're 
for you; Schlitz, on draught. 

(In Illinois beverage journal, 
Feb. 1957, p.35-38) Appl. au- 
thor: J. Walter Thompson Co. 

© 10Feb57; KK124153. 

Tavern Schlitzfest. Appl. author: 
J. Walter Thompson Co. 
© 1May57; KK126135. 


Tavern Schlitzfest or the fun begins 
at Schlitzo'clock. (In Chicago 
daily tribune, May 2, 1957, pt.4, 
p.-l1) Appl. author: J. Walter 
Thompson Co. © 2May57; KK125499. 


SCHLUMBOHM, PETER. 

Chemex coffeemaker; the chemist's 
way; extract the best and skip the 
reste © Peter Schlumbohm; 
29Nov56; KK122)60. 

Hello, New York. SEE Chemex Corp. 


SCHMID (JULIUS) INC. © 
Continued douching schedule for 
» you are to continue with 
Vagisee liquid douches on the 
days ehecked, © 20Feb57; 
KK123369. 

Do you know about Skins? XXXX 
Fourex Skins; eae aac 
© 8Feb57; KK124546. 

Jottings on conjugal contagion; 
control of re-infection in vag- 
inal trichomoniasis; Ramses. 
© 20Feb57; KK123368. 

Watch this infection checked within 
30 minutes by explosion of tri- 
chomonads; Vagisec. © 21Jan57; 
KK122968. 

Within 24 hours of explosion of 
trichomonads; Vagiseéec. 
© 20Feb57; KK123370. 


SCHMITT'SCHES (GEORG & KARL LUDWIG) 

WEINGUT. © 

Light Rhine wine, Rheinhessen. 
Liebfraumilch Queen Koenigin. 
Contents 1 pint 8 fl. ozs. 
© 26Jan56; KK124155. 

1953 Niersteiner Domthal. Light 
white Rhine wine. Contents 1 pt. 
Sie ozse © 14Mar56; KK124156. 

1953 Oppenheimer Goldberg. Light 
white Rhine wine. Contents 1 pt. 
8 fl. ozs. © 14Mar56; KK124157. 


SCHNEIERSON (A. J.) & SON, INC. © 
Nite-brief; Beauty Loom introduces 
the all-in-one Sleep-'n-eze 


nightie ... (In Women's wear 
eet Apr. 11, 1957) © 1l1lApr57; 
KK124485, 


SCHNELLER HOMES, INC. 9 
We've got the low-cost answer; 
Forever Yours feature-packed 


homes. Model 410-FG-V, model 
410-vV [and others] © 12Jan57; 
KK123627. 


SCHOENEMAN (J.) INC. © 
Country Cousin tweed suits, Custom 
Fabric. Kingsridge. Hamburgers. 
Appl. author: Stuart E. Stern. 
© 11Mar57; KK124193. 


Dreyfuss & Son cordially invite you 
to test their exclusive imported 
fabric Bulldog Twist suits. 

Appl. author: Stuart E. Stern. 
© 11Mar57; KK124194. 

For the girl who cares most about 

turn him loose; let him re- 
lax in style. Kingsridge lounger 
sport coats. Muse's, the style 
center of the South. Appl. au- 
thor: Stuart E. Stern. © 11Mar57; 
KK124188. 

Imported fabric. Saks Fifth 
Avenue. Appl. author: Stuart E. 
Stern. © 11Mar57; KK124191. 

It's fun. Kingsridge Custom Fabric 
worsted suits. Metropolitan. 
Appl. author: Stuart E. Stern. 
© 11Mar57; KK124196. 

Maybe you're a doctor or lawyer ... 
Hammer'nails is a suit that can 
take it. Jacob Reed's Sons. 
Appl. author: Stuart E. Stern. 
© 11Mar57; KK124192. 

Rich. The cashmere-and-wool suit. 
Desmond's. Appl. author: 
Stuart E. Stern. © 11Mar57; 
KK124189. 

Sounds like a tall story. Saxonie 
worsted suits. Godchaux's. 

Appl. author: Stuart E. Stern. 
© 11Mar57; KK124190. 

A striking match. Kingsridge 
Sportrend Ensemble ... in a man's 


suit. Juster's. Appl. author: 
Stuart E. Stern. © 11Mar57; 
KK124195. 


SCHOENFIELD, DONALD B. & MILTON H. 
SCHOENFIELD, composing the co- 
partnership FIELDS PRODUCTS. SEE 
Fields Products. 


SCHOENFIELD, MILTON H. & DONALD B. 
SCHOENFIELD, composing the co- 
partnership FIELDS PRODUCTS. SEE 
Fields Products. 


SCHOFIELD MANUFACTURING CO. © 
Now, Sna-Pans, Schofield rocker 
panels that snap on. Sco-Joe, 
the Schofield bodyman. 
© 12Mar57; KK123770. 


SCHOLL MANUFACTURING CO., INC. © 
Sensational new line; Dr. Scholl's 
Vi-Foam foot and walking comforts. 
Appl. author: William Mathias 
Scholl. © 10Dec56; KK123137. 


SCHOOLEY, ARTHUR B. d.b.a. DUSTEX. 
SEE Dustex. 


SCHULZE & BURCH BISCUIT CO. © 
Flavor-Kist Pizza crackers. Net 
weight 6 3/4 oz. Appl. author: 
Charles Akers. © l14Feb57; 
KK124136. 


SCIENTIFIC LUBRICANTS CO. © 

Hunters, shooters, reloaders use 
Motor Mica, anti-friction com- 
pound. Appl. author: Frank L. 
Moscow. © 25Mar57; KK124375. 

Shooters discovered it.... clean, 
white, dry lubricant is essential. 
Motor Mica. Appl. author: Frank 
L. Moscow. © 25Mar57; KK124374. 


SCOLDING LOCKS CORP, © 
Majorette rubber tipt bob pins, 
styled by Scoldy Lox. © 16Nov56; 
KK12191.8,. 


SCOTT PAPER CO. © 
Waldorf; white. 650 sheets, 
41/2 x 4 1/2 in. © 26Mar57; 
KK125367. 


SCOTTVILLE CHEESE, INC. © 
Old style Farmer's Cheese made in 
Michigan; Mamytes Suris. Net wt. 
1h jiljays © 20May57; KK125767. 


Starodawny Polski ser; Matki ser. 
Net wt. 1 lb. OZz8. 
© 30Mar57; KK125532. 


SCULLY SIGNAL CO. © 
Everyone profits from Ventalarm, 
whistling tank fill signal. 
Appl. author: Kenneth Garland. 
© 15Mar54; KK123304. 


SEABURY PRESS, INC. © 
But God hath revealed Himself unto 
us... (Whitsunday bulletin no. 
7SP 611) © 11Feb57; KK124900. 
He is risen. (Easter bulletin no. 
7SP 411) © 11Feb57; KK124895. 


Lift up your heads ... (Palm 
Sunday bulletin no.7SP 331) 
© 11Feb57; KK124897. 

The Lord is King and hath put on 
glorious apparel. (Easter bul- 
letin no.7SP 421) © 11Feb57; 
KK124896. 

There break he the arrows of the 


bow ... (Good Friday bulletin 
no.7SP 351) © 11Feb57; 
KK124899. 


Turn ye even to me, saith the Lord. 
(Ash Wednesday bulletin no. 
7SP 311) © 11Feb57; KK124898. 


SEALY, INC. © 

Greatest sale ever; Sealy button- 
free Enchanted Nights mattress. 
(In Life, Aug 6, 1956, p.43) 
© 2Aug56; KK125046. 

Relief from morning backache, and 
the most comfortable night's 
sleep you've ever had or your 
money back; Posturepedic ... 
mattress. (In Life, Oct. 1, 1956, 
p.20-26) © 2hSep56; KK122371. 
Win $500,000 in prizes; name the 

Sealy Posturepedic girl. Sealy 
Mattress Co. (In Life, May 7; 
1956, p.132-133) © 1May56; 
KK122053. 


SEARLE (G. D.) & CO. © 
Searle government price list, 1956, 


1957. Pharmaceutical products 
of Searle research. © 15Sep56; 
KK124474 , 


SEARS, ROEBUCK & CO. © 

From flame and ice, a new Tradition 
stainless; Fiamma. (In Ladies! 
home journal, May 1957, p.17) 
© 30Apr57; KK126076. 

Look what happens when Sears helps 
you rémodel. Kitchens made new; 
bathrooms transformed. (In Life, 
Mar. 25, 1957, . 60-61) 
© 21Mar57; KK124666. 

Look what you can do with Harmony 
House coordinated colors from 
Sears; only at Sears, Harmony 
House furniture, accessories 
--. (In Better homes & gardens, 
May 1957, p.40-41) © 18Apr57; 
KK126078. 

New family food center; only in the 
new Coldspot 2-door refrigerator- 
freezer from Sears. (In Life, 
May 6, 1957, p.134-135) 
© 2May57; KK126074. 

New Lady Kenmore washer has first 
full time lint.filter. (In Life, 
Mar. 18, 1957, Pee 
© 14Mar57; KK124665. 

Sears puts new power in power mow- 
ers; all-new Craftsman rotary 
mower... (In Life, ape 22, 
1957, p.120-121) © 18Apr57; 
KK126079. 

Spring-fresh ideas for bedroom and 
bath; Lazy Daisy washable en- 
sembles from Sears. New Harmony 
House all-nylon ... (In Better 
homes & gardens, Apr. 1957, 
p.60-61) © 19Mar57; KK126077. 


Jan.—June 


1957 


Talk about features ... new Kenmore 
and Coldspot work savers ... 
appliances. (In Better homes & 
gardens, Mar. 1957, p.136-139) 
© 19Feb57; KK124667. 

Tops for automatic cooking; new 
Kenmore ranges from Sears. (In 
Life, Apr. 15, 1957, p.72-73) 
© 11Apr57; KK126075. 


SEATON, CHARLES LEONARD & RAY ALEX- 
ANDER WILSON, JR. forming the part- 
nership SEATON-WILSON MANUFACTURING 
CO. SEE Seaton-Wilson Manufacturing 
Co. 


SEATON-WILSON MANUFACTURING CO. 

Couplings-fluid. General design 
information on common aircraft 
structural materials. © Seaton- 
Wilson Manufacturing Co., a part- 
nership consisting of Charles 
Leonard Seaton & Ray Alexander 
Wilson, Jr.; 18Jan57 (in notice: 
1956) ; KK123833. 


SEE-DISC, INC. © 
This is a record. Happy birthday, 
honey. 50-3521, girl. 
© 1May57; KK125789. 


This is a record. Happy birthday, 
1 year old, 50-3501. 
© 1May57; KK125798. 

This is a record. Happy birthday, 
2 years old. 50-3502, 
© 1May57; KK125797. 

This is a record. Happy birthday, 
3 year old. 50-3503. 
© 1May57; KK125799. 

This is a record. Happy birthday, 
4 year old. 50-3504. 
© 1May57; KK125796. 

This is a record. Happy birthday, 
5 year old. 50-3505. 
© 1May57; KK125795. 

This is a record. Happy birthday, 
6 year old, 50-3506. 
© 1May57; KK125794. 

This is a record, Happy birthday, 
7 years old. 50-3507. 
© 1May57; KK125793. 

This is a record. wary birthday, 
8 year old. 50-3508. 
© 1May57; KK125792. 

This is-a record. Happy birthday, 
9 years old. 50-3509. 
© 1May57; KK125791. 

This is a record. Happy birthday, 
sweet sixteen. 50-3516. 
© 1May57; KK125788. 

This is a record. Happy birthday, 
young man, 50-3520, boy. 
© 1May57; KK125790. 


SEEBURG MUSIC LIBRARY, INC. © 

It costs much less than you'd think 
to have Seeburg background music. 
(In Business week, June 16, 1956, 
p.112-113) © 15Jun56; KK122672. 

Seeburg, the most versatile music 
system ever developed for busi- 
ness use. (In Fortune, Apr. 1956, 
p.26-27) © 25Mar56; KK122973. 

Whatever or wherever your business, 
you, too, can have background 
music. (In Fortune, Feb. 1956, 
p33) © 29Jan56; KkK122316. 


SEEMAN BROS,, INC. © 

Stop; stop ruining your nylons with 
soap. New and wonderful Nylast 
Washes new strength and beauty 
into every thread. (In Syracuse 
herald-jJournal, Feb. 13, 1957, 
p.15) Appl. author: Norman, 
Craig & Kummel, Inc. © 13Feb57; 
KK124241. 


SENTINEL BAG & PAPER CO,, INC. © 
Meyer's Bakery, the home of finer 
pastries and bakery goods. 
Appl. author: Irving Guyer. 
© 15Feb57; KK123189, 


CURRENT REGISTRATIONS 


SEROT, ISADORE. © 
Beautiful patina fire baked on 
solid brass; these latest designs 
from Israel ... R-201, R-205 
{and others] © 8Mar57; 
KK125586. 


SERTA ASSOCIATES, INC. © 
For San Francisco's garden hotel, 

we naturally bougat more Perfect 
Sleeper units when we built our 
new annex. [Endorsed by] Leopold 
Lerner, Gen'l Mgr., Holiday Lodge. 
(In American motel magazine, Nov. 
1956, p.28) Appl. author: Ruth- 
rauff & Ryan, Inc. © 5Nov56 (in 
notice: 1957); KKl226)1. 


Get that Serta feeling, wake up 
chipper as a robin ... the great- 
est mattress invention of all, 
Serta Perfect Sleeper. (In Life, 
May 6, 1957, p.146-147) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 2May57; KK125361. 

Secret of the world's most refresh- 
ing sleep; Perfect Sleeper, mat- 
tresses and box springs. (In Los 
Angeles examiner, Feb. 17, 1957, 
section 1, pt.D, p.9) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 17Feb57; KK124343. 

Serta-Posture; extra-firm mattress 
with extra levelizing layer for 
spine-level sleep; now on sale 
for only $39.95. (In Life, Jan. 
1h, 1957, p.10) Appl. author: 
Ruthrauff & Ryan, Inc. © 19Jan57; 
KK1226h2. 

Wake up chipper as a robin from the 
world's most refreshing sleep; 
Serta Perfect Sleeper, smooth-top 
mattress and box springs. (In 
The Denver post, Apr. 22, 1957, 
p.25) Appl. author: Ruthrauff & 
Ryan, Inc. © 22Apr57; KK125362. 


SERVICE INDUSTRIES AGENCY, INC. © 

Now you can dryclean your own car- 
peting the new way professionals 
do ... Host drycleaner. (In The 
Washington post & times herald, 
Washington, D. C., May 27, 1957, 
p.Cl6) © 27May57; KK126412, 

Now you can save money by dryclean- 
ing your own wall-to-wall carpet- 
ing the new easy Host way. (In 
The Washington post & times her- 
ald, Washington, D. C., June 3, 
1957, p.A18 © 3Jun57; 
KK126413, 


SERVO CORP. OF AMERICA. © 
Price list; Servoscope, Servoboard 
and others. © 15Aug56; KK122152. 
Price list; Servoscope, Servoboard 
and others] © 25Jan57; 
KK123112. 
Servoscope servo analyzers. 
(Series 1100) © 29Apr57; 
KK125866, 


SETON, FENMORE R. d.b.a. SETON NAME 
PLATE CO. SEE Seton Name Plate Co. 


SETON NAME PLATE CO, 

America's highest quality lowest 
cost name plates, Bulletin no. 
56190. © Fenmore R. Seton 
d.b.a. Seton Namo Plate Co.; 
1Nov56; KkK1l222)5,. 


SEVEN-UP CO. © 

C'mon, the picnic's started, For 
your Memorial Day outing, nothing 
does it like Seven-Up. (In Chi- 
cago eat tribune, May 23, 1957, 
pt.5, p.16) Appl. author: 

J. Walter Thompson Co. © 245May57; 
KK126213. 

Cool pet of the teen set; it's 
Seven-Up, the real thirst quench- 
er. (In Life, Apr. 8, 1957, p.7) 
Appl. author: J. Walter Thompson 
Co. © SApr57; KK124915. 


For your dryness, your highness, 
this fresh clean taste. Nothing 
does it like Seven-Up. (In The 
Saturday evening post, Jan. 12, 
1957, p.93) Appl. author: 

J. Walter Thompson Co. © 9Jan57; 
KK123153. 

Get set for new sparkle, too, with 
this quick, refreshing lift. 
Nothing does it like Seven-Up. 

(In American girl, May 1957, p.2 
of cover) Appl. author: J. Wal- 
ter Thompson Co. © 25Apr57; 
KK126222, 

Goldilocks and the grouchy bears; 
1957 version. Nothing does it 
like Seven-Up. (In Dell comic 
group, June 1957) Appl. author: 
J. Walter Thompson Co. © 24Apr57; 
KK124907. 

How to age your whiskey in the 
glass; mix with Seven-Up. (In 
True magazine, May 1957, p.22) 
Appl. author: J. Walter Thompson 
Co. © 18Apr57; KK124906. 

Indians on a mountain high ... 
Nothing does it like Seven-Up. 

(In Dell comic group, July 1957, 
p.2 of cover) Appl. author: 

J. Walter Thompson Co. © 24May57; 
KK126220, 

Little Red and the crazy mixed-up 
wolf; 1957 version. Nothing does 
it like Seven-Up. (In Dell comic 
group, July 1957, p.2 of cover) 
Appl. author: J. Walter Thompson 
Co. © 24May57; KK126218. 

May all your highballs be mellow 
ones; they will be, with Seven- 
Up. (In Collier's, Dec. 21, 
1956, p.22) Appl. author: 

J. Walter Thompson Co. © 6Dec56; 
KK123161. 

Pizza pie-ing? Goes great with 
this fresh, clean taste. Nothing 
does it like Seven-Up. (In Look, 
Mar. 5, 1957, p.129) Appl. au- 
thor: J. Walter Thompson Co. 
© 19Feb57; KK124001. 

Pure pleasure; Seven-Up is so pure, 
so wholesome. (In Life, Nov. 5, 
1956, p.164) Appl. author: 

J. Walter Thompson Co. © 1Nov56; 
KK123144, 


Seven-Up presents Sam's lingo les- 
sons. Dise jockey would say 
[and others] (In Dell comic 
group, July 1957, p.2 of cover) 
Appl. author: J. Walter Thompson 
Co. © 24May57; KK126219. 

Seven-Up presents Sam's lingo les- 
sons. Teacher would say [and 
others] (In Dell comic group, 
June 1957) Appl. author: 

J. Walter Thompson Co. 
© 24apr57; KK124918. 


7-Up, the most widely distributed 
product of St. Louis. (Im Globe- 
democrat, St. Louis, Aug. 26, 
1956, p.31) Appl. author: 

J. Walter Thompson Co. © 26Aug56; 
KK123145. 

Snap back to par fast with this 
quick, refreshing lift; nothing 
does it like Seven-Up. (In The 
Saturday evening post, May 4, 
1957, p.111l) Appl. author: 

J. Walter Thompson Co. © 1May57; 
KK126216. 

Takes less than a minute with Seven- 

Up in it; best Collins ever. 

(In True, June 1957, p. 31) 

Appl. author: J. Walter Thompson 
Co. © 16May57 (in notice: 1956); 
KK126221. 

To flatter your whiskey, not just 
figs it; nothing doea it like 
Seven-Up. (In Collier's, Nov. 25, 

1956, p.T%) Appl. author: 
J. Walter Thompson Co. © UNovSo 
(in notice: 1957); KKI@s42. 


78 COMMERCIAL PRINTS AND LABELS 


SEVEN-UP CO. © Cont'd. 

To please the holiday crowd at your 
house ... Nothing does it like 
Seven-Up. (In Look, Dec. 11, 
1956, p.24) Appl. author: 

J. Walter Thompson Co. © 27Nov56; 
KK123147. 

We know a smart little pony named 
Twink. Nothing does it like 
Seven-Up. (In Dell comic group, 
June 1957) Appl. author: 

J. Walter Thompson Co. © 24Apr57; 
Kk124908. 

You're sure to have a ball with this 
real thirst-quencher. Fresh up 
with Seven-Up. (Im Look, Feb. 5, 
1957, p.97) Appl. author: 

J. Walter Thompson Co. © 22Jan57; 
KK123154. 


SHAFER (H. W.) GAME CO. © 
Don Future, Rocketeer. Appl. au- 
thor: Hyman Walter Shafer. NM: 
"new pictorial illustrations." 
© 1Jan57; KK124786. 


SHAVER, ISABELLE, 
How to add fresh new beauty to every 
home, SEE Kentile, Inc. 


SHEAFFER (W. A.) PEN CO. © 

At times like this, only Sheaffer's 
white dot will do. Snorkel pen. 
Valiant ensemble. (In Reader's 
digest, May 1957, p.26) Appl. 
author: Russel M.Seeds Co., Inc. 
© 1May57; KK124988. 

Notice the white dot? Everyone 
does. Snorkel pen. (In The 
National geographic magazine, 
May 1957, p.4 of Sa Appl. 
author: Russel M. Seeds Co., Inc. 
© 1May57; KK124987. 


SHELDON SUN. 


Christmas Bonus d&y. SEE Worth- 
ington, Clair Brice. 
SHELL OIL CO. © 
Now he sews a finer seam. (In The 


Saturday evening post, Aug. 18, 
1956, ped) Appl. author: 

J. Walter Thompson Co. © 15Aug56; 
KK122073. 


SHERMAN PAPER PRODUCTS CORP. © 
Case history. 

1106. Corroflex protects heavy 
furniture ... © 5Nov56; 
KK123525. 

1107. Spot-Seal replaces news to 
save 50% in labor. © 5Nov56; 
KK123526. 

1108. Sherm-A-Pak; metal rolls. 
© 19Nov56; KK123527. 

1109. Specialty package; air- 
plane propellers. © 19Nov56; 
KK123528. 

1110. Specialty package; corru- 
gated roll-edge protector ... 
© 14Jan57 (in notice: 1956); 
KK123529. 


1111. Sherm-A-Pak; precision 
tools. © 14Jan57; KK123530. 
1112. Corroflex; machined parts. 


© 28Jan57; KK123531. 

1113. Corroflex; industrial wood- 
en doors. © 28Jan57; 
KK123532. 

1114. Specialty package; plastic 
products. © 11Feb57; 
KK123533. 

1115. Spot-Seal; electronic 
tubes. © 11Feb57; KK123534. 

SHILLING, G. R. O 
Custom designed works of art in orna- 
mental iron. Atlas Iron Co, 
© lhApr56; KK12197). 


SHINE MAGIC CO, © 
Instant Shine Magic, with magic 
Vivicolor, dries to a high shine 
instantly; the one shoe shine the 
whole family can use. Appl. au- 
thor: A. Y. Schultz. © 1May57; 
KK125129. 


SHOW-HOUSE. 

Best in the House. KitchenAid, 
Satin Luminall [and others] (In 
Good housekeeping, Mar. 1957, 
p.28-29) © Show-House, a co- 
partnership composed of Jule R. 
Von Sternberg & Charles H. Albin; 
21Feb57; KK125192. 

Best in the House. Tile-Tex, For- 
mica [and others] (In Good house- 
keeping, Apr. 1957, p.70-71) 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albin; 21Mar57; 
KK125191. 

Western open house. 
{and others] No.2. (In Sunset, 
Apr. 1957, p.80-81) © Show- 
House, a copartnership composed 
of Jule R. Von Sternberg & 
Charles H. Albin; 25Mar57; 
KK125193. 


SHOWPIECE RINGS. © 
Hi-value diamond rings. 
thor: Hyman A. Massover. 
© 1Aug56; KK124903. 


SHULMAN, MAX. © 

On campus, with Max Shulman. 

A guide for the unmoneyed. 

Philip Morris cigarettes. (In 

The Crimson-white, University of 

Ala., Oct. 23, 1956, p.5) 

© 230¢ct56; KK125455. 

On campus, with Max Shulman. 
Another year, another dollar; 
Philip Morris cigarettes. (In 
University daily Kansan, Univer- 
sity of Kansas, Lawrence, Kan., 
Sept. 10, 1956, p.6) © 10Sep56; 
KK122705. 

On campus, with Max Shulman. Eat, 
drink, and be married. Philip 
Morris cigarettes. (In San 
Francisco foghorn, University of 
San Francisco, Dec. 7, 1956, p.5) 
© 7Dec56; KK123439. 

On campus, with Max Shulman. 
Football: its cause and cure; 
Philip Morris cigarettes. (In 
Connecticut daily campus, Univer- 
sity of Connecticut, Storrs, Conn, 
Sept. 17, 1956, pe) © 17Sep56; 
KK12270h. 

On campus, with Max Shulman. Happy 
talk; Philip Morris cigarettes. 
(In San Franeisco foghorn, Univer- 
sity of San Francisco, Nov. 9, 
1956, p.2) © 9Nov56; KKi23840. 
On campus, with Max Shulman. It's 

later than you think; Philip 
Morris cigarettes. (In Emory 
wheel, Emory University, Gae, Apr. 
19, 1956, pe5) © 19apr56; 
KK122706. 

On campus, with Max Shulman, 
Language made simple, no.1. 

Philip Morris cigarettes. (In 

The Crimson-white, University of 

Ala., Oct. 16, 1956, p.5) 

© 160ct56; KK123434. 

On campus, with Max Shulman. 

Little stories with big morals. 

Philip Morris cigarettes. (In 

The Crimson-white, University of 

Ala., Oct. 30, 1926: p-5) 

© 300ct56; KK123436. 

On campus, with Max Shulman. 
Marking on the curve, and what 
to do about it; Philip Morris 
cigarettes. (In Connecticut 
daily campus, University of Con- 
necticut, Storrs, Conn., Oct. l, 
1956, pel) © 10ct56; KK122707. 

On campus, with Max Shulman. 

Some more little stories with big 

morals. Philip Morris cigarettes. 

(In The Prospector, Texas West- 

ern College, El Paso, Nov. 28, 

1956, p.2 © 28Nov56; KK123438. 


Vireo, Bermico 


Appl. au- 


Jan.—June 


On campus, with Max Shulman. 
Studying can be beautiful. 

Philip Morris cigarettes. (In 
Connecticut daily campus, Uni- 
versity of Conn., Storrs, Conn., 
Oct. 9, 1956, p.-5) © 90ct56; 
KK123433. 

On campus, with Max Shulman. The 
dress parade. Philip Morris cig- 
arettes. (In New Mexico lobo, 
Albuquerque, N. M., Jan. 10, 

1957) © 10Jan57; KK125441. 

On campus, with Max Shulman. 

The gift horse. Philip Morris 

cigarettes. (In The Stanford 

daily, Stanford University, 

Calif., Nov. 27, 1956, p.2) 

© 27Nov56; KK123437. 

On campus, with Max Shulman, The 
search for Bridey Sigafoos; Philip 
Morris cigarettes. (In Connecti- 
cut daily campus, University of 
Connecticut, Storrs, Conn., Sept. 
24, 1956, p.5) © aiSep56; 
KK122703. 

On campus, with Max Shulman. The 
true and typical case of Chats- 
worth Osceola; Philip Morris 
cigarettes. (In Yale daily news, 
Yale University, New Haven, Conn., 
May 11, 1956, p.11) © 11May56; 
KK122701. 

On campus, with Max Shulman. Till 
we meet again; Philip Morris cig- 
arettes. (In Emory wheel, Emory 
University, Ga., May 3, 1956, p.5) 
© 3May56; KK122702. 

On campus, with Max Shulman. Who 
went to the prom, and why. Phi- 
lip Morris cigarettes. (In The 
Cavalier daily, University of 
Virginia, Charlottesville, Va., 
Jan. 4, 1957, p.2) © 4Jan57; 
KK123440, 


SHURON OPTICAL CO., INC. © 

Can your eyes pass the telephone 
directory test? (In The Saturday 
evening post, Aug. 4, 1956, p.4) 
Appl. author: Wilson Royer. 
© 31J3u156; KK123471. 

Can't see anything you like? (In 
The Saturday evening post, Oct. 
27, 1956, p.120) Appl. author: 
Wilson Royer. © 230ct56; 
KK123473. 

Do your eyes play tricks? (In 
The Saturday evening post, Jan. 
12, 1957, p.61) Appl. author: 
Wilson Royer. © 8Jan57; 
KK123474. 

Easy on the eyes; sunglasses can 
make all the difference ... (In 
The Saturday evening post, May 
18, 1957, p.52) Appl. author: 
Wilson. © 14May57; KK125590. 

Maybe, your Johnny can't see. (In 
The Saturday evening post, Sept. 
22, 1956, p.104) Appl. author: 
Wilson Royer. © 18Sep56; 
KK123472. 

Now you see it? 
1957, p.114) 
Wilson Royer. 
KK123475. 

See it now? (In The Saturday eve- 
ning post, Mar. 16, 1957, p.140) 
Appl. author: Wilson Royer. 
© 12Mar57; KK124129. 

Take better care of your car than 
your precious eyes? (In The Sat- 
urday evening post, July 7, 1956, 
p.72 Appl. author: Wilson 
Royer. © 3Jul56; KK123470. 

You've got 2 strikes against you 


(In Life, Feb. 11, 
Appl. author: 
© 7Feb57; 


when you can't see. (In Life, 
Apr. 15, 1957, p.76) Appl. au- 
thor: Wilson Royer. © 15Apr57; 


KK124714. 


SILHA, ELMER D., NELSON J. MCMAHON & 
EDWARD H. LARSON composing the firm 
ELMORENE CO. SEE Elmorene Co. 


1957 


SILLS, D. N. © 
Wood Products Company. 
thor: F. P. Leithiser. 
© 1Apr57; KK125801. 


SIMMONS CO. © 

Be your own designer of a Hide-A- 
Bed sofa. (In Better homes & 
gardens, May 1957, p.50) Appl. 
author: Young & Rubicam, Inc. 
© 23Apr57; KK125204. 

Denver needs Beautyrest; here's why 
only Beautyrest gives single-bed 
comfort in a double bed. (In Den- 
ver post, Nov. 4, 1956, ».6AA) 
Appl. avthor: Young & Rubicam, 
Ine. © 4Nov56; KK123101. 


Denver wives bring your husbands 
and make this lie-down test today. 
Single-bed comfort ... at your 
nearest Denver store selling 
Beautyrest; mattress. (In The 
Denver post, Oct. 21, 1956, p.1E) 
Appl. author: Young & Rubicam, 
Ine. © 210ct56; KK121034. 

Everyone can, afford a Simmons mat- 
tress. Slumber King [and others] 

(In Look, Apr. 2, 1957, p.16-17) 
Appl. author: Young & Rubicam, 
Inc. © 18Mar57; KK124802. 

Guest room furniture Color Schemer; 
for personalized interior decora- 
tion. Appl. author: Buchen Co. 
© 31Dec56; KK122550. 

He weighs 205; she weighs 109; each 
gets separate comfort, separate 
rest on Beautyrest. (In The Sat- 
urday evening post, Mar. 16, 1957, 
p-78-79) Appl. author: Young & 
Rubicam, Inc. © 13Mar57; 
KK124804 

He weighs 210; she weighs 102. 

Both get private, undisturbed 
rest on Beautyrest. (In The Sat- 
urday evening post, Feb. 16, 
1957, p.68-69) Appl. author: 
Young & Rubicam, Inc. © 13Feb57; 
KK123724. 


How ll-year sleep research helps 
you get better rest; Beautyrest 
Mattress. (In Reader's digest, 
Apr. 1957, p.22-23) Appl. au- 
thor: Young & Rubicam, Inc. 
© 25apr57; KK125202. 

New custom shop: Desirn your own 
Hide-A-Bed sofa; Simmons mattress, 
Deepsleep, Beautyrest. (In ‘Lo- 
day's living, winter 1956, p.2 of 
cover) Appl. author: Young & 
Rubicam, Inc. © 200ct56; 
KK122803. 

Simmons will custom-make your Hide- 
A-Bed sofa; new design-it-yourself 

service. (In Better homes & gar- 
dens, Apr. 1957, p.231) Appl. 
author: Young & Rubicam, Inc. 
© 21Mar57; KK124803. 

Sleep; ll-year research explores 
tne four stages of sleep; Beauty- 
rest mattress. (In Life; Apr. 
22, 1957, p.13-15) Appl. author: 
Young & Rubicam, Inc. © 18Apr57; 
KK125203. 


They slept 25,136 hours to help you 
get better sleep; Beautyrest mat- 
tress. (In Time, Apr. 15, 1957, 
p.8) Appl. author: Young & 
Rubicam, Inc. © 11Apr57; 
KK125201. 

Wake up wonderful ... sounder sleep 
on Beautyrest. (In Living for 
young homemakers, May 1957, p.67) 
Appl. author: Young &« Kubicam, 
Inc. © 29Apr57; KK125205. 


What adds up to an ideal item for a 
furniture or department store? 
Beautyrest mattress. (In Retail- 
ing daily, Mar. 22, 1957, p.8-9) 
Appl. author: Young & Rubicam, 
Inc. © 22Mar57; KK124808. 


Appl. au- 


CURRENT REGISTRATIONS 


Winners of the national Retail Jury 
award. Simmons dual-purpose fur- 


niture styles ... Hide-A-Bed; 
Beautyrest. (In The Saturday 


evening post, Mar. 2, 1957, p.16- 
17) Appl. author: Young & Rubi- 


cam, Inc. © 27Feb57; KK123714. 


SIMON & SCHUSTER, INC. © 

Four hymns. Jesus wants me for a 
sunbeam, Onward Ciristian sol- 
diers ... Sung by the Golden 
Choir; directed by Mitch Miller. 
eet by Sea Press. 

en record, R307 © 10 = 
KK123124. iets 

I'm getting nuttin' for Christmas 
and Wishy washy wish. Billy 
Quinn, Dickie Beals, the Sand- 
pipers, Mitch Miller and orches- 
tra. Designed by Sandpiper Press. 
(Golden record, R290) © 10May56; 
KK123125. 

Rock Island Line and Hot diggity 
dog ziggity boom. Jimmy Leyden, 
the Sandpipers, Jimmy Carroll and 
orchestra. Designed by Sandpiper 
Press. Golden record, R316) 
© 10May56; KK123123. 

Silent night, also It came upon the 
midnight clear. The Sandpiper 
Chorus directed by Mitch Miller. 
Designed by Sandpiper Press. 
(Golden record, R34) © 10May56; 
KK123126. 


SIMONIZ CO, © 
Bodysheen. Contenido: 0.473 litros. 
NM: new advertising copy. 
© 27Sep543; KK1219)2. 
Limpiador Liquido. Contenido: 
0.4.73 litros. NM: new advertis- 
ing copy. © 27Sep5h3; KK1219)1. 


SIMPLICITY PATTERN CO., INC. © 

Airy and beguiling. (Large poster, 
2029) © 1Mar57; KK124038. 

Back-interest bouffant. (Large 
poster, 2105) © 1May57; 
KK125559. 

The cape takes over. (Larre poster, 
1889; 1229) © 2Jan57; KK122863. 

Exciting new summer fashions; 
the regatta look. (Summer 1957 
pattern book poster) © lApr57; 
KK124477. 

New Simplicity spring issue ... 

The 1957 look for spring. 

(Pattern book poster) © 2Jan57; 

KK123405. 

Printed patterns. (Chain store 
poster, 1943; 1944) © 1Feb57; 
KK123402, 

Printed patterns. Chain store 
poster, 2000; 2008) © 1Feb57; 
KK123403. 

Printed patterns. (Chain store 
poster, 2052; 2032) © 1Mar57; 
KK124037. 

Printed patterns. (Chain store 
poster, 2071; 2101) © 1Apr57; 
KK1 24476. 

Printed patterns. Chain store 
poster, 2122; 2128) © 1May57; 
KK125556. 

Romantic portraits come to life. 
(Double poster, 1983; 1982; 1848; 
1795) © 1Mar57; KK124040. 


See our catalo for +he sow Slender- 
etter: SCOT esigns for women 


and half sizes. (Large poster, 
1922) © 1Mar57; KK124039. 

Spring suit silhouette. (Large 
poster, 195)) © 2Jan57; 
KK122806),. 

Striped floral garlands. (Double 
poster, 1944; 1943: 1924; 1911) 
© 1Feb57; KK123404, 

3 dresses; 1 pattern; simple to 
make. (Large ppsger, 2089) 
© laApr57; KK124478. 


To catch the eye, and the sun. 
(Double poster, 2075; 2074; 
1902; 2076) © 1May57; KK125557. 
A triple-treat; 1 pattern; 3 sun- 
seekers, e poster, 2064) 
© 1Apr57; KK124479. 
Triple-treat fashion. (Large 


poster, 2103) © 1May57; 
KK125558. 


SINGER MANUFACTURING CO. © 
Advanced bgt ree features ... 
make the Singer 269w26 ideal for 
quality, high-speed tac oper- 
ations. (Form 1096MT (157)) 
© 17Jan57; KK124146. 

Consistently smooth, éven seams and 
even plies on heavy fabrics and 
medium weight leather; Singer 
42-5, (Form no.1106MT (1256) ) 
© 18Dec56; KK124147. 

For general binding work, Singer 
10 - Singer 108w21 for bind- 
ing soft hats ... single-needle 
lockstitch machines. (Form no. 
1091MT (1156) © 15Nov56; 
KK123592. 

For precision two-needle lock- 
stitching, the new Singer 
212wl45 machine. (Form no. 
1088mM7? (1156)) © 15Nov56; 
KK123591. 

Here's the completely new high- 
speed bar tacking machine; the 
Singer 269w8 lockstitch armen 
machine. (Form no.1089MT (956)) 
© 18Sep56; KK123589. 

Instructions for use of S-73 carry- 
ing case. Sewhandy machine, 

NA 3637. © 10ct56; KK122018, 

It's convenient, dependable, quick. 
Singer 178-1, hand operated but- 
ton sewer. (Form 1090MT (157)) 
© 15Jan57; KK124145,. 

Now Singer offers 3 types of vacuums; 
Magic Mite, Roll-A-Magic, Magic 
Carpet. NA 362) 856. © 280ct56; 
KK122279. 

107w1; single needle, short arm 
lockstitch zigzag machine, for 
overseaming and serene em 
(Form no.1076MT (95 )) 
© 18Sep56; KK124143. 

107w4+, 107w6; short arm lockstitch 
zigzag machines. (Form no. 
1084Mr (1256)) | © 17Dec56; 
KK123594. 

107w13; short arm, two-needle 
lockstitch zigzag machine, for 
a or zigz air tucking 
arty Form no. 107 (1256) ) 
© 17Dec56; KK124141. 

107w18, 3-needle; 107wl9, 4 needle. 
Automatic cam controlled lock- 
atitch zigzag machines. (Form 
no.l079MT (956)) © 18Sep56; 
KK123590. 

107w50; cylinder bed lockstitch zig- 
zag machine, for stitching sweats 


to caps and cloth hats. Form 
no.108imMT (1256)) © 17Dec56; 
KK124140, 


107wl00, 107wl02; lockstitch sigzag 
embroidery machines, (Form no, 
1077MT (956)) © 17Sep56; 
KK1 24142. 

Saddle-comfort sewing chair. 


No. 100562. 2369, W-12 frye"? 
© ayeeOD/> hist io. 


Simplify your multiple needle 
stitching with Singer class 52 1 
machines. (Form no.l095NT (157 
© 15Jan57; KKi24144. 

Singer now offers the most advanced 
combination sewing and cutting 
tables for schools and colleges. 


NAS'53(157). © 15FebS7; 
KK 24475, 
Three-way sewing deska; ideal for 


all-purpose classrooms, Sewing 
desk 430 ‘cy 4351, NAR369 
W-11 (157 © 15FebS7; KKIM S75, 


EE 


wo COMMERCIAL PRINTS AND LABELS pay 


SINGER -ANUPACTURING CO. © Cont'd. 


Versatility; Singer 115 class; 
ing machines. (Form no. 
© 15Nov56; 


SKYLARK RINGS. © 
Diamond rings, with an interlocking 
feature. Appl. author: Hyman A. 
Massover. © lAug56; KK124924. 


SLAVIN (EB. T.) & CO. 
Speed-Ease car wash. OE. T. 
Slavin & Co., Edward T. Slavin, 
owner; 25Mar57; KK125164. 


SLAVIN, EDWARD T, owner E, T. SLAVIN & 
CO. SEE Slavin (BE. T.) & Co. 


SLIMETTE SLENDERIZING PRODUCTS. © 
Kandi-Slim, appetite control 
lozenges. Appl. author: Merritt 
Edward Rowley. © 15Feb57; 
KK1235749. 


SMITH (A. 0.) CORP. © 

Burkay dual water chilling and 
water heating system for ... 
photographic film and print ... 
Appl. author: M. B. MacKay. 
© A. O. Smith Corp., Permag) 
Division; lApr57; KK125008. 

Permaglas, the glass-lined electric 
water heater that outlasts all 
others. (Form WH-369) Appl. 
author: Cramer-Krasselt Co. 
© 25Jan57; KK125978. 

Permaglas, the glass-lined gas 
water heater that outlasts all 
others. (Porm WH-332) Appl. 
author: Cramer-Krasselt Co. 
© 25Feb57; KK125979. 

Permaglas, with C. F. P., outlasts 
all others; water heaters. 
ean Ma-262) Appl. author: 

m™Krasselt Co. © 25Feb57; 
bn ‘SFeb57 ; 


There's only one Permaglas; here's 
the full line of Permaglas auto- 
matic electric water heaters. 
Model PE [and others) (Form 
WH-367) Appl. author: Cramer- 
Krasselt Co. © 25Feb57; 
KK125980. 

There's only one Permaglas; here's 
the full line of Permaglas auto- 


matic water heaters. Models 
Po, and others) (Form 
WH-330) Appl. author: Cramer- 


Krasselt Co. © 25Peb57; 
KK125983. ri 


SMITH, BYRON & JOSEPHINE A. SMITH 
composing the partnership HOUSE OF 
WISDOM. SEE House of Wisdom. 


SMITH, JOSEPHINE A. & BYRON SMITH 
composing the partnership HOUSE OF 
WISDOM. SEE House of Wisdon,. 


SOHTO. 

Sth big week; biggest week yet in 
Sohio's $100, baseball jack- 
pot. Appl. author: Richard £, 
Pry. © Standard 011 Co. of Ohio 
4.b.a. Sohio; 11Jun57; KK1261459. 


Look what Sohio is giving away in 
the $100,000 baseball Jackpot. 
2500 official league balle [and 
others) (In The Cleveland press, 
May 26, 1957, p.6) Appl. author: 
a ar ant ae © Standard 011 

- o o 4.b.a. Sohio 
KK126101. ; ee 


10,037 free gifts for Ohio boys and 
girls +++ Sohio's $100,000 base- 


bell j t; May 19 to June 16. 
(In The Cleveland press, May 21 
1957, p.6) + author: Richard 
Eg. Pry. © O11 Co. of 


SOUTHERN EQUIPMHIT CO, © 
Pinest food serving equipment for 
schools, colleges, universities. 
© 1Jan57; Km22645, 


SOUTHERN YELLOW PINE. © 
Pree to retail lumber dealers, tie- 


(In The Gulf Coast lumberman, 
June 15, 1957, p.15) 
thor: Erle Ra & Associates. 

© 15Jun57; KK120373. 

Safety in numbers; SPIB mill num- 
bers, that is. (In The Dallas 
morning news, Jan. 20, 1957, 
pt.9, p&) Appl. author: Erle 
Racey & Associates. ™ 20Jan57; 
KX1226)9. 

Safety in numbers; yes, there's 
real safety in numbers when you 
sell Texas grown, kiln dried SPIB 
grade-marked Southern Yellow Pine 
lumber. (In The Gulf coast lun- 
berman, Jan. 15, 1957, p.19) 
Appl. author: Erle Racey & Asso- 
ciliates. © 15Jan57; KX122650. 


SOUTHLAND PAPER CO., INC. © 
Female mix-match series. 
© 12Dec56; KK123309. 


Jack and Jill series. © 12Dec56; 
KK122263. 
Male mix-match series. © 12Dec56; 
KK123308. 
SOUZA, JOHN. © 


Oscar's Big O salad dressing. 
Original recipe Johnny Souza 
of Oscar's. © 16Apr57; 
KK125090. 

SPALDING (A, G,) & BROS., INC, 

Big Boy, original Tinkertoy; 1000 
toys in one, with color safe rods. 
Ages 8 to 12. 365 pieces. 

Appl. author: John H. Wright. 

© Toy Tinkers Division of A. G. 
Spalding & Bros., Inc.; 25Mar57; 
KK124449. 

Tinkertoy direction book for Big 
Boy Tinkertoy showing color with 
@ purpose. Appl. author: John H. 
Wright. © Toy Tinkers Division 
of A. G. Spalding & Bros., Inc.; 
25Mar57; KK125052. 


SPATO, SARAH d.b.a. CREOLE DELICACIES 
CO. SEE Creole Delicacies Co. 


SPENCE ENGINEERING CO,, INC, © 

Installation and operating instruc- 
tions; type ET12) series tempera- 
ture regulators. (Form no. 

8-1. 0.1.<18) © laugs6; 
KK123397. 

Instructions for replacing thermo- 
stat on T125 and T1¥ pilots. 
(Porm no.S,1I.0.1.-12) © lAugs6; 

123396. 

a ve Stet: 
cast iron. teen @ PLP.) NM: 


“price change.” © laAugdo, 


Parte list; type E? main valves; 
cast iron. 
“price change.“ © laAugsé; 
KK123604, 

Parte price list, pressure safety 
pilot. Effective Aug. 1, 1956. 
(Porm S.P.P.40) MM:  prioe 
change.” © iAug56; KK12?3615. 


(Porm 3.P.P,-2) NM: 


Parts price list, regulator fittings ~ 
for all main valves and * 
(Porm S.P.P.-%1) NM: 
change." © lAug56; KK1 i. 

Parts price list, type D e 
5.P-P-31) MH: “price change.* 
© 1Augs6; nK123605. hn 

Part ri ist, type piper 
krrestive rey 1956.0 or ~ 

* _ * : ce * 
© 1laugs6; mies6ib. 

Part list, wre . 
Errentios ok 206. (rors 
no.S.P.P.29 6-56} © 3 
KK123%2. - 

Parts price list, wre . 
Effecti ek (pore 
MOS EAP DO) © 1acebs 
KK125593. 

Parts price list, type E3 main 
valve. Effective Aug. 1, 

(Porm no.8,.P.P.3) © ; 

KK123591. 

Parts price list, type N ° 
SP S33) mE oo wllaen. 7 
© lAug56; KKL 4 


Parts list, type P and P2 
ties. Etfes ive Aug. 1, 1956. 
Porm S.P.P.36) NM: 

" © laugs6 


change. F} » 
Parts price list e 

Effective Aug. :* yes +4 

S.P.P.35) NM: ce change.” 


©1 3; KKL > 

Parts price list, type T . 
Effective Aug. i, 1 . 
S.P.P.37) NM: 
© lAug56; KK12 ‘a 

Parts price list, type T100 pilot. 
Effective Aug. 1, 1956. (Porm 
S.P.P.38. NM: “price change.” 
© lAug56; KK123611. 

Parts price list, type T124 ° 
Effective iy 1, 1956. 
no.S.P.P.7% 8-56) © laugs6; 
KK123390. 

Parts price list, type T150 ot. 
Effective aug. 2, fA a ag 
S.P.P.39. : “price " 
© lAug56; KK123612. 

Parts price list, type W pilot. 
S.P-P.A2) Sots Mpeioe ehames 

me : “price ad 
© lAug56; KK123615. 

Spence regulators; maximum capacity 

chart for steam service. 

© 27DecS5; KK122767. 

ET125 temperature regulator. 
(Data sheet no.4-7) © lAugs6; 

ETL temperature regulator. 
Data sheet no.4-8) © laug56; 
KK1233594. 


SPERRY & HUTCHINSON CO, © 

Arlene Francis says: Look at all 
these magnificent things you can 
et saving 5. & He green starps. 
In Good housekeeping, Feb. 1957, 
p59) © 2lJan57; Km123972. 

Look at all the lovely things you 
can get by saving 5S. & H. green 
stamps, and imagine, you don't 
pay a ney | for any of thes. (In 
Life, | 5, 1956, p.82-83) 
© 2ymayS6; KK12397h. 

Over 20,000,000 American families 
live better; thanks to S. & H. 
green stamps. In Grand Rapids 
++» (In Tow & ene f May 1957, 
p.21) © 7May57; KK126108. 

Why don't you get a discount for 
cash on your dally purchases? 
Shop at stores that give you 
5S. @ H. green stamps. (In Better 
homes & gardens, Oct. 1956, p.186- 
187) © 10Sep5é; KKI2S555. 


Why 20 million smart women save 
S. & H. green stamps. (In Life, 
June 25, 1956, p.84-85) 
© 25Jun56; KK123639. 

You know, Helen, I remember my 
grandmother saving S. & H. green 
stamps. Mary, she started me sav- 
ing them ... (In Better homes & 
gardens, Dec. 1956, p.30) 
© 10Nov56; KK123973. 

You're the third generation in our 
family, Jane, to save S. & H. 
green stamps. (In Life, July 23, 

| 1956, p.102-103) © 233u156; 
| KK123638. 


SPIRT & CO., INC. © 
Psoriasis; Lipan. (In Bulletin, 
New York Academy of Medicine, 
| Jan. 1957, pe2k) Appl. author: 
Henry I. Hoffman. © 1Jan57 (in 
notice: 1956); KK122i99. 


| SQUIRT CO. © 
Another bridge club switched to 
Squirt; never an after-thirst. 
(In Life, June 11, 1956, p.114) 
© 7Jun56; KK123630. 
If sweet soft drinks leave you 
| thirsty, switch to Squirt; never 
an after-thirst. (In Life, July 
2, 1956, p.26) © 283un56; 

| KK123629. 

| If sweet soft drinks leave you 

| thirsty, switch to Squirt; never 

an after-thirst. [Brunette hold- 
ing bottle] (In The American 

| weekly, May 26, 1957, p.21) 

/ © 26May57; KK126170. 

If sweet soft drinks leave you 
thirsty, switch to Squirt; never 
an after-thirst. [Freckled boy, 

| wearing skull cap, holding bottle] 

(In Look, June 25, 1957, p.99) 
© 1l1Jun57; KK126169. 

Smart business men switch to Squirt 
e+. the one soft drink with never 
an after-thirst. (In The Americm 
soft drink journal, Nov. 1956, 

/ p81) © 3Nov56; KK121955. 

; Start the New Year right; switch 
to Squirt for lively year ‘round 
volume. (In The American soft 
drink journal, Dec. 1956, p.75) 
© 10Dec56; KK123694. 


STAEHLE, ALBERT. © 
Butch inlaid puzzle. Butch and cat. 
. Saalfield Pub. Co. 7042, 
} © 7May57; KK125646. 
Butch inlaid puzzle. Butch and 
| fishing pole. Saalfield Pub. Co. 
: 7042. © TMay57; KK125643. 
Butch inlaid puzzle. Butch in bike 
: basket. Saalfield Pub. Co. 
7042, © 7May57; KK125644, 
Butch inlaid puzzle. Butch in 
ocean. Saalfield Pub. Co. 702. 
© 7May57; KK125645. 


; 


STAHMER, BERNHARDT, © 
Twin pack Buckeye Doubles, now with 
MSG, dipping chips. Cheese dip 
for chips; California potato chip 
dip. By. George V. Woodling. Net 
wt. 9 oz. or over. © 27Mar57; 
KK124822, 


STALEY (A. £.) MANUFACTURING CO. © 
Current information on bulk handling 
of starch. Hopper cars, storage 
bin. © 9Apr57; KK125358. 


STANDARD BRANDS, INC. © 
Exclusive ... new margarine discov- 
ery; Blue Bonnet; free pound. 
(In Life, Apr. 1, 1957, p.133) 
Appl. author: Ted Bates & Co., 
Inc. © lApr57; KK124966. 


CURRENT REGISTRATIONS 


When it's time for coffee, give 
yourself a flavor break; Chase & 
Sanborn instant coffee. (In 
Life, Apr. 15, 1957, p.149) 

Appl. author: Compton Advertising, 
Inc. © 1lApr57; KK125568. 

A wise coffee-loving M. D. ... 
next time, give yourself a flavor 
break. Chase & Sanborn instant 
coffee. (In Life, May 13, 1957, 
p.121) Appl. author: Compton 
Advertising, Inc. © 9May57; 
KK125566. 


STANDARD OIL CO. OF OHIO d.b.a. 
SOHIO. SEE Sohio. 


STANLEY, CHRISTINE §, 
Magnetic picture. SEE Craftool Co. 


STANLEY HOME PRODUCTS, INC. © 

Air freshener; pine-scented. Stan- 
home. Contents 12 oz. net weight. 
© 250ct56; KK125069. 

Aguilaun, cold water wash, for fine 
woolens, cashmere ... Stanhome. 
ND wil O44 © 6Mar57; KK124284. 

I promise you'll have a wonderful 
time when you shop this way. 

Hostess Parties. Stanhome. (In 

Ladies' home journal, Mar. 1957, 

p.158-159) © 25Feb57; KK1235424. 
New, this feather-light Slimline 

Broom can cut your sweeping time 

and work in half. (In Good 

housekeeping, Mar. 1957, p.23) 

© 20Feb57; KK123382. 

Roach and ant spray. Stanhome. 
Contents 12 oz. net wt. 
© 9Nov56; KK125070. 

Sachet Mist; a spray fragrance for 
lingerie, linens, closets. Stan- 
home. Net wt. 6 0z. © 21Feb57; 
KK123678. 

STA-RITE GINNIE LOU, INC. © 

Easy to set fashionable hair styles 
with Sta Rite cushion tip bobby 
pins. 48 pins. (Style no.S-1-- 
S-6) © 18Jan57; KK123222- 
123227. 

STATE BANK OF SUFFOLK. © 
Bankers; ours, by Dick MacKay. 
Hate to ask you... (In News 
review, May 2, 1957, p.2) Appl. 
author: C. M. Johnson & Associ- 
ates, Inc. © 2May57; KK125266. 
Bankers; ours, by Dick MacKay. 
Hope I make it. (In Lindenhurst 
star, Feb. 28, 1957, p.3) Appl. 
author: C. M. Johnson & Associ- 
ates, Inc. © 28Feb57; KK123777. 
Bankers, ours, by Dick Mackay. I 
know I had my safe deposit key 
right here. (In News-review, 
Riverhead, N. Y., Jan. 351, 1957, 
p.8-B) Appl. author: C. M. John- 
son & Associates, Inc. © 3lJan57; 
KK123235. 
Bankers; ours, by Dick MacKay. 
I know we're the friendliest 
tellers in town ... (In News 
review, Riverhead, N. Y., May 16, 
1957, p-3-B) Appl. author: C. M. 
Johnson & Associates, Inc. 
© 16May57; KK126084. 

Bankers; ours, by Dick MacKay. 
I know what the sign says, lady 
-.. (In Lindenhurst star, Apr, 

18, 1957, p.12) Appl. author: | 

C. M. Johnson & Associates, Inc. 

© 18Apr57; KK125186. 

Bankers; ours, by Dick MacKay. 

What about this 42 dollar item on 
your statement? (In Lindenhurst 
star, Apr. 4, 1957, pe9) Appl. 
author: C. M, Johnson & Associ- 
ates, Inc. © hApr57; KK125185. 

Bankers; ours, by Dick MacKay. 

You people certainly do have the 
friendliest tellers in town. (In 
Long Island sun, Feb. 1, 1957, 
pel3) Appl. author: C. Me John- 
son & Associates, Inc. © 1Feb57; 
KK123776. 


81 


STEINEN (WILLIAM) MANUFACTURING CO. © 
New complete line of Steinen draft 
regulators; 7 ways better than 
any other make; featuring ex- 
clusive Acro-Lok. (In Fuel oil 
& oil heat magazine, Feb. 1957, 
p.-137) Appl. author: Carpenter- 

Proctor, Inc. © 1Feb57; 
KK123466. 

Steinen introduces new complete line 
of draft regulators 6" thru 32". 
(In American artisan, Apr. 1957, 
p-148) Appl. author: Carpenter- 
Proctor, Inc. © 13Apr57; 
KK125704. 


STENCIL-IT MANUFACTURING CO. © 
Letter-it yourself; Stencil-It. 
Roman & Gothic letters and 
numerals. (Set no.14) Appl. 

author: Bernard A. Aaronson. 
© 11Feb57 (in notice: 1956); 
KK124183, 


STERLING (JOHN) CORP. © 
Sterling T-frame goes up fast, pre- 
vents warping ... sliding door 
hardware; no other pocket unit 


like it. (In American builder, 
Sept. 1956, p.2) © 1Sep56; 
KK125300. 


STERN'S NURSERIES, INC. © 
Mira-Cell, a special horticultural 

formulation containing Gibrel, a 

product of Merck & Co. New 

growth stimulant makes plants 

grow ... (In The New York times, 

Feb. 24, 1957, garden section, 

p-44X) Appl. author: Fairfax, 

Inc. © 24Feb57; KK123378. 

Now, give your garden the never- 
before-possible benefits ... 
Mira-Cell ... containing Gibrel, 
a product of Merck & Co. (In The 
New York times, Apr. 7, 1957, 
garden section, p.52X) Appl. au- 
thor: Fairfax, Inc. © 7Apr57; 
KK124401. 


STEVENS (EUGENE) INC. © 


Car owners, this tiny invention 
helps you prevent major repair 
bills in 10 seconds flat; Magna- 
Rod acid destroyer. (In Phila- 
delphia daily news, Apr. 1, 
1957, p.48) © 1Apr57; KK125375. 

Now, a two-pronged attack on gas 
waste; yours for only $3.98; up 
to 10 miles more per gallon; 
Power 011. (In The Canton re- 
pository, Canton, Ohio, Mar. 31, 
1957, pe75) © 31Mar57; 
KK125376. 


STEVENSON'S HOME LAUNDRY SUPPLIES. © 
Snow-White washing fluid, Appl. 
author: Robert G. Stévenson. 

© 26Apr57; KK125249. 


STILLER, WILLIAM B, © 


Quikoin, world's quickest coin 
holder. © 1May57; KK125342. 
World's finest; Quikoin rosary 
purse. Quikey Sales Co. 
© 1Apr57; KK124297. 


STORY OLDSIIOBILE, INC, © 
Service safety note; your car was 
assigned so me for repair. 
© 30Nov56; KK122517. 


STORYTIME, INC. © 
Bacon; Nepco brand. One pound net 
weight. © 5Feb57 (in notice: 
1956) ; KK124379. 


STOW MANUFACTURING CO. © 
The case of the narrow concrete 
forms. Power midget vibrator and 
twin-beam screed, (Bulletin 573) 
Appl. author: Clarence F. Hotch- 
kiss, © 2Jan57; KK124064. 


82 COMMERCIAL PRINTS AND LABELS 


STOW MANUFACTURING CO. © Cont'd. 

The roto-trowel that would never 
start. (Bulletin 572) Appl. 
author: Clarence F. Hotchkiss. 
© 2Jan57; KK124063. 

Smooth; Stow roto-trowel. (Bulletin 
5617) Appl. author: Clarence F. 
Hotchkiss, Jr. © 2Jan57; 


KK124070 
Tale of two conerete finishers. 


Roto-trowels. (Bulletin 575) 
Appl. author: Clarence FR, Hotch- 
kiss. © 2Jan57; KK124066. 


Twin-beam screed, (Bulletin 5616) 
Appl. author: Clarence F. Hotch- 
kiss. © 1Dec56; KK124069. 

The vibrator that cost a fortune. 
(Bulletin 576) Appl. author: 
Clarence F. Hotchkiss. © 2Jan57; 
KK124067. 

The vibrator that wouldn't vibrate. 
(Bulletin 571) Appl. author: 
Clarence F. Hotchkiss. © 2Jan57; 
KK124068. 

With the same crew ... sure with a 
Stow vibrating screed. (Bulletin 
574) Appl. author: Clarence F. 
Hotchkiss. © 2Jan57; KK124065. 


STRATEMEYER SYNDICATE. © 

The Bobbsey twins; Flossie, Freddie. 
Georgene Novelties, Inc. Appl. 
author: William C. Erskine. 
© 6Mar57; KK124027. 

The Nancy Drew mystery game. 
Parker Bros., Inc. © 3May57; 
KK125842. 


STRAUS-DUPARQUET, INC. © 
Kitchen equipment; designing, fab- 
rication, installation, 
© 19Jun57; KK126197. 


STREET (R. R.) & CO., INC. © 

Extractor-Rinse; Mycel controlled 
drycleaning. XR-266, (In 
National cleaner & dyer, Feb. 
1957) Appl. author: Paul Warren. 
© 1Feb57; KK126065. 

Extractor-Rinse process; provides 
all the advantages of the 2-bath 
method ... By Paul Warren. 
(Bulletin no.5443) (In National 
cleaner & dyer, Oct. 1956) 
© 10ct56; -KK126067. 

15 charged systems reported. 
Electronic conductivity control 
unit. MP-267. (In National 
cleaner & dyer, Feb. 1957) 

Appl. author: Paul Warren. 
© 1Feb57; KK126060. 

Here is how Street's converts your 
present extractor for recovering 
and rinsing the 4% charge; Mycel 
controlled drycleaning. XR-278A. 
(In American drycleaner, June 
1957) Appl. author: Paul Warren. 
© 1Jun57; KK126054, 

It costs so little to install 
Street's Extractor-Rinse. 

XR-279. (In Texas laundry & 
cleaning journal, May 1957) 
Appl. author: Paul Warren. 

© 1May57; KK126053. 

Longer cleaning cycle provides 
greater water-soluble soil re- 
moval; Extractor-Rinse. XR-275. 
(In National cleaner & dyer, May 
1957) Appl. author: Paul Warren. 
© 1May57; KK126057. 

NID Convention at Atlantic City 
marks the fourth anniversary of 
conductivity control, the first 
automatic moisture control. 
MP-268. (In National cleaner & 
dyer, Mar. 1957) Appl. author: 
Paul Warren. © 1Mar57; KK126059. 

New formula for spotting board use; 
Takalab TLM, the fast digester. 
TLM-271A. (In American dryclean- 
er, Apr. 1957) Appl. author: 
Paul Warren. © lApr57; KK126058. 


New Rep, liquid water repellent, 
combines the convenience of a 
liquid ... SR-251. (Im National 
cleaner & dyer, July 1956) 

Appl. author: Paul Warren. 
© 1Ju156; KK126064. 

New Rep, liquid water repellent. 
The rain and snow test ... 
SR-265. (In National cleaner & 
dyer, Dec. 1956) Appl. author: 
Paul Warren. © 1Dec56; KK126061. 


Non-volatile matter removed by spray 
rinsing in extractor parallels 
that removed by immersion rinsing 
in washer. XR-276. (In Cleaning 
laundry world, May 1957) Appl. 
author: Paul Warren. © 1May57; 
KK126056. 

Picrin, volatile dry spotter; un- 
usually efficient in touch-up 
spotting ... SP-2-74A. (In 
American drycleaner, June 1957) 
Appl. author: Paul Warren. 
© 1Jun57; KK126051. 

The separate purified rinse, a 
necessary step in the modern 

concept of advanced drycleaning; 
2-bath method. By Paul Warren. 
(Bulletin no.5439) (In National 
cleaner & dyer, Sept. 1956) 
© 1Sep56; KK126048,. 

Street's celebrates 80th anniver- 
sary; 1876-1956. Mycel controlled 
drycleaning. S-253A. (In Ameri- 
can drycleaner, Aug. 1956, 
p.80-81) Appl. author: Paul 
Warren. © 1Aug56; KK126066. 

Takalab TLM, the fast digester; 
ask your jobber for Street's free 
spotting kit ... TLM-273A. 

(In American drycleaner, May 
1957) Appl. author: Paul Warren. 
© 1May57; KK126050. 

They do such beautiful work. 

Dry Size. DS-264. (In Laundry- 
man's guide, Dec. 1956) Appl. 
author: Paul Warren. © 1Dec56; 
KK126063. 

The 2-bath method becomes simple 
with Street's Extractor-Rinse. 
xXR-280. (In Pacific laundry & 
cleaning journal, May 1957) 

Appl. author: Paul Warren. 
© 1May57; KK126052. 

Wetcleaning is costlier than you 
think; Extractor-Rinse process. 
XR-261. (In National cleaner & 
dyer, Nov. 1956) Appl. author: 
Paul Warren. © 1Nov56; KK126062. 

Wetcleaning is costlier than you 
think; the Mycel process. By 
C. B. Kasson. (Bulletin no. 
5442) (In National cleaner & 
dyer, July 1956) © 73u156; 
KK126049, 

Your own test proves that Street's 
Extractor-Rinse removes the 4¢ 
charge from cleaned fabrics. 
XR-277. (In Laundryman's guide, 
May 1957) Appl. author: Paul 
Warren. © 1May57; KK126055. 


STREITMANN BISCUIT COe, division of 
UNITED BISCUIT CO. OF AMERICA. SEE 
United Biscuit Coe of Americae 


STRUNK CHAIN SAWS, INC. © 
The Strunk Machete is the greatest 
direct drive chain saw ... 
Appl. author: Leonard M. Strunk. 
© 15Feb57; KK123560. 


STUDEBAKER BROS, © 
Say goodby to trailer hitch prob- 
lems and protect car beauty with 
Studebaker Bros. Snapper Hitch. 
Appl. author: Emerson H. Mook, 
Ine. © 7Jan57; KK123894. 


STURDY, DALE C, © 
I find my glasses. I Find, pro- 
tective storage for spectacles. 
Sturdy Manufacturing Co. 
© 10Sep56; KK123902. 


Jan—June 


SU-LITE DISTRIBUTING, INC. © 

Free, all Su-Lite home remodeling 
backed by free customer trust 
fund policy; genuine Ray-Stone, 
pre-cast wonder stone that in- 
sulates ... (In Elgin daily 
courier press, Elgin, I11., Apr. 
11, 1957, p.20) Appl. author: 
Hanson & Stevens, Inc. © 11Apr57; 
KK125757. 

Free, all Su-Lite home remodeling 
... fill your home with living 
windows; porch enclosures, with 
wonderful Florida jalousies. 

(In The Du Page press, Elmhurst, 
Ill., Apr. 22, 1957, p.9) Appl. 
author: Hanson & Stevens, Inc. 

© Su-Lite, Inc. (in notice: Su- 
Lite Distributing, Inc.) ; 
22Apr57; KK124946. 

New year ‘round miracle siding ... 
aluminum siding, with wood grain 
finishes; Solmica. (In Chicago 
daily tribune, May 12, 1957, 
pt.3, section 2, Pell) Appl. 
author: Hanson & Stevens, Inc. 
© 12May57; KK125596. 


SU-LITE, INC. © 

Su-Lite, Inc. guarantees your old 
bathroom cah be as beautiful as 
this; consumer trust fund. Addi- 
tions, roofing-siding [and others] 
(In Chicago sun-times, Mar. 13, 
1957, p.40) Appl. author: Hanson 
& Stevens, Inc. © 13Mar57; 
KK124976. 


SULLINS, CHARLES F. & EUGENE F. SUL- 
LINS sole owners of & d.b.a. SULLINS 
MANUFACTURING CO. SEE Sullins Manu- 
facturing Co. 


SULLINS, EUGENE F. & CHARLES F. SUL- 
LINS sole owners of & d.b.a. SULLINS 
MANUFACTURING CO. SEE Sullins Manu- 
facturing Co. 


SULLINS MANUFACTURING CO. 

America's most exasperating game, 
for children from eight to eighty. 
Irish Checkers, the game that 
never ends the same. © Eugene F. 
Sullins & Charles F. Sullins 
sole owners of & d.b.a. Sullins 
Manufacturing Co.; 3Nov56; 
KK123728. 


SUN CHEMICAL CORP. © 

Lab hopping with Willy Waxheart. 
Got a polish that won't give up 
the slip, Skip? Warwick wax. 
(In Chemical week, Mar. 9,-1957, 
p.93) Appl. author: Kenneth 
Bernhardt. © 9Mar57; KK124024. 

Solving product problems with Willy 
Waxheart. Maybe the pack lacks 
wax, Max. Warwick wax. (In 
Paper, film & foil converter, 
Mar. 1957, p.-5) Appl. author: 
Kenneth Bernhardt. © 1Mar57; 
KK124023. 


SUNBEAM CORP. © 
First on the Christmas want list; 
Sunbeam automatic controlled heat 
frypan; everything you cook tastes 
so much better. (Ad no.N-505) 
(In Reader's digest, Nov. 1956, 
p.163) © 250ct56; KK124767. 


First on the Christmas want list; 
Sunbeam automatic frypan with 
controlled heat; easy-to-set dial 
... (Ad no.N-493) (In The Sat- 
u evening post, Nov. 17, 1956, 
p.59 © 13Nov56; KK124766. 

Give him Sunbeam, the best electric 
appliances made; home workshop 
tools. Electric saw, electric 
sander [and others] (Ad no.DM-28) 
(In The Saturday evening post, 
Dec. 1, 1956, p.81) © 27Nov56; 
KK124765. 


1957 


Give Sunbeam, the best electric 
appliances made, for a merry 
Christmas. Automatic Mixmaster, 
controlled heat automatic frypan 
[and others] (Ad no.N-489) (In 
The Saturday evening post, Dec. 
1, 1956, p.77-79) © 27Nov56; 
KK124756. 


Now, two great Sunbeam sales lead- 
ers for controlled heat top-of- 
stove cooking; automatic sauce- 
pan; automatic frypan. (Ad no. 
N-520) (In Electrical merchan- 
dising, Jan. 1957, p.202-203) 
© lJan57; KK124774. 

Only Sunbeam automatic Mixmaster 
does more things better. (Ad no. 


N-499) (In Reader's digest, Oct. 
1956, p.20) © 25Sep56; 
KK124771. 


Only Sunbeam automatic Mixmaster 
gives you all these advantages; 
famous Mix-Finder Dial. 

(Ad no.N-495) (In Good house- 
keeping, Sept. 1956, p.10) 

© 21Aug56; KK124762. 

Only Sunbeam automatic percolator 

ives you all these advantages. 
Ad no.N-503) (In Good house- 

keeping, Nov. 1956, p.10) 

© 180ct56; KK124769. 

Only Sunbeam toasts with radiant 
control; automatic beyond belief. 
(Ad no.N-497) (In Good house- 
keeping, Oct. 1956, p.11) 
© 20Sep56; KK124757. 

Only the original and genuine Sun- 
beam automatic controlled heat 
frypan gives you all these ad- 


vantages. (Ad no.N-500) (In 
Better homes & gardens, Oct. 
1956, p.33) © 20Sep56; 
KK124772. 


Presenting ... Sunbeam Golden Glide 
Shavemaster; shaves closer and 
smoother than blades or other 


electric shavers. (Ad no. 
R-163N-L) (In Life, Sept. 10, 
1956, p.166-167) © 6Sep56; 
KK124758. 


Sensational new electric hand saw, 
by Sunbeam, the best electric 
appliances made. Add-A-Tool box, 
(Ad no.DM-24) (In Better homes 
& gardens, Oct. 1956, p.240) 
© 20Sep56; KK124773. 

Sensational new electric hand saw, 
by Sunbeam, the best electric 
appliances made, Drillmaster 
drill. (Ad no.DM23) (In House 
& garden book of building, fall- 
winter 1956 ed., p.229) 
© 1Sep56; KK124760. 

Start enjoying this new safe way 
».. only the Lady Sunbeam has the 
compact shape and ... micro-twin 
head, Back-to-College companion, 
(Ad no.R161-N) (In Mademoiselle, 
Aug. 1956, p.206) © 29Ju156; 
KK124755. 

Start enjoying this new safe way 
++». Only the Lady Sunbeam has the 
compact shape and ... micro-twin 
head. See Sunbeam products demon- 
strated ... (Ad no.R-164N (In 
Photoplay, Nov. 1956, p.26 
© 70ct56; KK124770. 

Sunbeam automatic frypan with con- 
trolled heat; i et ar) fry- 
guide. (Ad no.N-494) In Good 
housekeeping, Sept. 1956, p.11) 
© 21Aug56; KK124761. 

Sunbeam, the best electric appli- 
ances made; first choice of 
brides everywhere. (Ad no. 

N-501 rev.) (In Bride's magazine, 
spring 1957, p.56-57) © 15Jan57; 
KK124764. 

Sunbeam, the best electric appli- 
ances made. Mixmaster & Mix- 
master Junior; controlled heat 
frypan; steam or dry iron. 


CURRENT REGISTRATIONS 


(Ad no.N-498) (In Forecast for 
home economists, Sept. 1956, p.3 
of cover) © 17Aug56; KK124763. 
Sweeping America, the sensational 
new Sunbeam steam or dry iron, 
with exclusive steam-flow vents. 
(Ad no.N-487 rev.) (In The Sat- 
urday evening post, Sept. 8, 
1956, p.22) © 4Sep56; 
KK124759. ‘ 
You get perfect coffee every time; 
Sunbeam automatic Coffeemaster. 
(Ad no.N-506) (In Better homes 
& gardens, Nov. 1956, p.163) 
© 180ct56; KK124768. 


SUNSET LINE & TWINE CO. © 
Coral King is helping Hub Sporting 
Goods increase sales 31%; fishing 
lines. [Endorsed by] C. J. Lauer. 
(In The Sporting goods dealer, 
Mar. 1957, p.33 © 15Mar57; 
KK125807. 


SUPERIOR FUNERAL SUPPLY CORP. © 
Look what Superior's doing. Count 
the Stars contest. Win a $250.00 
scholarship award. © 15Feb57; 
KK123922. 


SUPERIOR SLEEPRITE CORP. © 
Amazing new invention for sound 

sleep; sensational new Level-Rest 
tuftless foam rubber mattress and 
box spring foundation. (In Chi- 
cago daily tribune, Jan. 7, 1957, 
mibesiguD eae) Appl. author: John 
G. Howell. © 7Jan57; KK122766. 


Twin bedding sale; your choice, 2 
Hollywood decorator beds for only 
$29.95. Appl. author: John G. 
Howell. © 3May57; KK125602. 


SUTHERLAND PAPER CO. © 
Bubble print on cold cup. 9 oz. 
cold drink cup. No.9-CD. Appl. 
author: Associated Advertising 
Artists. © 1Feb57; KK126210, 


Ice cream; strawberry. One pint 
liquid. No.652 ABP. Appl. au- 
thor: Clifton T. Wilson. 
© 1Mar57 (in notice: 1956); 
KK124954. 


SUZANNE'S FROZEN FOODS, © 
Fresh frozen coffee cake; all butter 
cake; ready baked, just heat'n 
serve. Net wt. 14 1/2 oz. 
© 1Jan57; KK124580. 


SWIFT & CO. © 

Eating out gives life a lift; a 
great way to your gal's heart. 
Fried chicken. (In Life, Feb. 
18, 1957, p.116) Appl. author: 
McCann-Erickson, Inc. © 1l4Feb57; 
KK123832. 

Eating out gives life a lift. 

Baked ham, Swift's Premium ham, 

(In Life, May 20, 1957, p.21) 
Appl. author: McCann-Erickson, 
Inc. © 16May57; KK126268. 

Pink drops of instant nourishment; 
water soluble instant Vigoro, 
complete plant food for leaf and 
root feeding. (In Sunset, May 
1956, D278) Appl. author: 

J. Walter Thompson Co. © 25Apr56; 
KK124720. 

Sure death for lawn weeds; End-o- 
Weed, lawn weed killer; End-o- 
Pest, Vigoro. (In Sunset, May 
1956, p.317) Appl. author: 


J. Walter Thompsam Co. © 25Apr56; 
KK122921. 

Sure death for rose pests; End-o- 
Pest Rose Dust; End-o-Peat, End- 
o-Woed, Viroro, (In Sunset, Nay 
1956, p. 30h) Appl. author: 

J. Walter Thompson Co, © 25Apr56; 
KK122920, 


SWISS FEDERATION OF WATCH MANUFAC- 

TURERS. © . 

Getting thinner by the minute. Time 
is the art of the watchmakers of 
Switzerland. (In The Reader's 
digest, Feb. 1957, p.193) Appl. 
author: Foote, Cone & Belding, 
© 25Jan57; KK126237. 


It likes to be left alone. Time is 
the art of the watchmakers of 
Switzerland. (In Reader's digest) 
Appl. author: Foote, Cone & Bel- 
ding. © 25May56; KK124304. 

The town that put time under glass. 
Time is the art of the watch- 
makers of Switzerland. (In 
Reader's digest) Appl. author: 
Foote, Cone & Belding. © 25Nov56; 
KK124303. 


Watch, and it winds itself. Time 
is the art of the watchmakers of 
Switzerland. (In Reader's digest) 
Appl. author: Foote, Cone & Bel- 
ding. © 250ct56; KK124305. 

What makes it tick? Time is the 
art of the watchmakers of Switzer- 
land. (In The Reader's digest, 
Apr. 1957, p.175) Appl. author: 
Foote, Cone & Belding. © 25Mar57; 
KK119648, 


SWIVELIER CO., INC. © 
New universally adjustable Swiv- 
elier lighting units. Bulletin 
no.137, effective Nov. 1, 1956. 
Apps author: Nathan R. Schwartz. 
© 8Nov56; KK122691. 


SYRACUSE ORNAMENTAL CO., INC. © 
Elegance on a budget; Syroco sun- 
burst clock and star plaques. 

© lApr57; KkK1244e1. 

Natural beauty by Syroco; Syroco- 
wood works of art ... dogwood, 
roses, mums [and] holly. 
© 1Apr57; KkK124420. 

Syroco national advertising is mak- 
ing ... impressions in 1957; Sy- 
roco sales booster; decorative 
wall accessories. © 10Apr57; 
KK125308. 

Syroco songbirds; real-as-life wall 


decorations. Swallows, warbler 
[and others] © lApr57; 
KK1l24422, 


The trend toward elegance; Syroco, 
decorative wall accessories. 
© 15Jan57; KK124116. 


a 


TAILORED WOMAN, INC, © 

Don't keep her in suspense, rive her 
that Tailored Woman mink, (In 
Wall Street journal, Dec. 6, 1956, 
pe3) © 6Dec56; KK121969. 

Jeigh well the facts before you buy 
your fine furs. (In Wall Street 
jJovrnal, Dec. 4, 1956, p.3) 

) WDecS6; KK121968, 
Why gamble on getting the best mink 
buy? (In Wall street journal, 


Dec. 3, 1956, p.3) © 3Dec56; 
Ki121971. 
A yardstick for fine furs. (In 
Wall Street journal, Dec. 5, 


1956, pe3) © SDec56; KK121970. 


TAIT MANUFACTURING CO. © 
Why you make more profit with 
Rapidayton championa. Jet pumps 
& water systems. (In Water well 
Journal, Apr. 1957, p.21) 
© lApr57; KK125392. 
TALBOT, RICHARD L. & LESTER FARROW 
forming the co-partnership LUXURY 
GIFTS. SEE Luxury Gifta, 


TALMAN FEDERAL SAVINOS & LOAN ASSN, 
OF CHICAGO, © 
Personal declaration of independ- 
ence, © 1500056; KK126281. 


84 COMMERCIAL PRINTS AND LABELS 


TALMAN FEDERAL SAVINGS & LOAN ASSN. 

OF CHICAGO. © Cont'd. 

Talman asks, are you proud to be a 
conservative? (In Chicago Sunday 
tribune, June 24, 1956, pt.2, 
p.11) © 24Jun56; KK126282. 

Tight money protects all savers, 
says Talman. (In Chicago daily 
tribune, Dec. lh, 1956, pt. 1, 
pel6) © 1hDec56; KK122633. 

To help you save and be free, Tal- 
man offers this personal declara- 
tion of independence. (In Chicago 
daily news, Oct. 15, 1956, p.12) 
© 150ct56; KK126283. 


TASTY BAKING CO. © 

Tasty-Pie; presto, 5 flavors. 
(Poster design no.177) 
© 3May57; KK125017. 

Tastykake; so good, so fresh. 3 
cupcakes on dish. Design no.175. 
© 3Jan57; KK1223h0. 

Tastykake; tandy-takes, cupcakes, 
creamies. (Poster design no. 
176) © 35Apr57; KK124335. 


TAYLOR, OLIVER. © 
Muchas grasses. Ferdile's planta- 
tion fertilizer. © 1Mar57; 
KK124851. 


TAYLOR (THOMAS) & SONS. © 

The Florentine influence in styling 
of men's street shoes is ... 
Shugor. (In Boot & shoe recorder, 
May 1, 1957, p.14) Appl. author: 
Ralph A. Parker. © 1May57; 
KK126320. 

Let the colorful tone gradations of 
Taylo Pleat ... Shugor. (In 
Boot & shoe recorder, Jan. 15, 
1957, p-45) Appl. author: Ralph 
A. Parker. © 15Jan57 (in notice: 
1956) ; KK123264. 

A man's shoe that weighs only 
ounces. Shoe by Ripon Knitting 
Works; Taylor knit straw. Shugor. 
(In Boot & shoe recorder, Dec. 15, 
1956, p.29) Appl. author: Ralph 
A. Parker, © 15Dec56; Kil2260h. 

Match the mode with leather-covered 
Shugor. (In Leather & shoes, 
Jan. 12, 1957, p.36) Appl. au- 
thor: Ralph A. Parker. © 12Jan57; 
KK123265. 

Outstanding Taylor products; Shugor, 
Dawhide [and others] (In Shoe & 
leather reporter, Dec. 31, 1956, 
p52) Appl. author: Ralph A. 
Parker. © 31Dec56; K%122605. 

Shugor brings new comfort to nurses. 
Nurse's Medic shoe, by Weiss- 
Lawrence, Inc. (In Boot & shoe 
recorder, Feb. 15, 1957, p.33) 
Appl. author: ee A. Parker. 
© 15Feb57; KK123680. 

Shugor Rufflette is smartest yet. 
(In American shoemaking, Feb. 20, 


1957, p.32) Appl. author: 
Ralph A. Parker. © 20Feb57; 
KK123681. 


Shugor sparks this triumphant trio. 
Taylored-to-Fit. (In Leather & 
shoes, May 11, 1957, p.40) 

Appl. author: Ralph A. Parker. 
© 11May57; KK126321. 


TEA COUNCIL OF THE U. S. A., INC. © 
For iced tea; biggest push yet with 
saturation radio spots. 
© 17Apr57; KK125059. 


TEC TORCH CO., INC. © 
Visuweld, water cooled torches ... 
for inert gas shielded welding. 
Appl. author: August F. X. 
Michelini. © lApr57; KK126405. 


TECHNIC, INC. © 
Soluble precious metals for elec- 
troplating; price list. Appl. 
author: George T. Metcalf Co. 
© 12Mar57; KK124017. 


TECHNICAL MATERIEL CORP. © 
Communications receiver, model FFR. 
(Sales service bulletin no.200) 
© 27Feb57; KK123756. 

Connector adapter, model TCA-85/QDS. 
(Sales service bulletin no.199) 
© 18Jan57; KK1l225h1. 


TECHNICAL PRODUCTS DIVISION, ALLEN B. 
DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B.) Laboratories, 
Ince 


TECHNICAL SALES DEPT., ALLEN B. DU 
MONT LABORATORIES, INC. SEE Du 
Mont (Allen B.) Laboratories, Inc. 


TELAUTOGRAPH CORP. © 
Work smarter, not harder; Electronic 
Longhand. (In The Wall Street 
journal) © 13Feb57; KK123464. 
Work smarter, not harder. Electron 
ic Longhand proves the pen is 
mightier than the pill. (In The 
Wall Street journal) © 13Mar57; 
KK123961. 


Work smarter, not harder; use Hlec- 
tronic Longhand. (In Wall Street 
journal) © 5Dec56; KK122769. 


TELETRONICS LABORATORY, INC. © 
New modular instruments; identifi- 
cation of modular instrumentation. 
© 15Jun57; KK126295. 


TELL-A-STAIN CO. © 

Got a spot on your best suit or 
dress? Gaston, a real French ... 
dry cleaner. (In Lafayette sun, 
Jan. 18, 1957, pel7) Appl. au- 
thor: Joe Connor. © 18Jan57; 
KiK122629, 

New dry cleaning service helps on 
difficult spots and stains. Gas- 
ton, a real French ... dry clean- 
er. (In Lafayette sun, Jan. 11, 
19575 De9) Appl. author: Joe 
Connor. © 1lJan57; KiK122628. 


TERRY TOOLS, INC. owner DIA-GOLD DIA- 
MOND CO. SEE Dia-Gold Diamond Co. 


TERRY TUCK, INC. © 


Rest your head with Sleepy-Head ... 
contoured-to-neck pillow for re- 
laxed comfort. © 16Ju156; 
KK123416. 


TEXAS PHENOTHIAZINE CO. © 
A new look at Phenothiazine; in 
drench, in the feed ... Dr. Rogers 
Tena-Bov drench. Appl. author: 
R. L. Rogers. © 135Apr57; 
KK124777. 
THERMOPATCH CORP. © 
How's your production schedule? 
On mending that is. Thermopatch; 
Thermopress. Patch-to-match. 
(In Tinen supply news, Mar. 1957, 
p.33) © 11Mar57; KK124651. 


Progress report on the Thermo-patch, 
press system. Patch-to-match. 
(In Linen supply news, Nov. 1956, 
p.41) © 15Nov56; KK125600. 


THOMAS COLLATORS, INC. © 

New Thomas cost calculator takes 
the guess work out of any colla- 
ting job. (In The Inland printer, 
Feb. 1957, p.100) Appl. author: 
Carpenter-Proctor, Inc. 
© 10Feb57; KK124636. 

On this one job, a Thomas collator 
saves 52 1/2 hrs. every month. 
Allied Purchasing Corp. (In 
Offset duplicator review, Jan. 
1957, p.4 of cover) Appl. au- 
thor: Carpenter-Proctor, Inc. 
© 15Jan57; KK124637. 

THOMAS INDUSTRIES, INC. © 

For decorative inspiration-lighting 
Cordette Casuals, by Moe Light. 
(Form no.M-306A) Appl. author: 
R. W. Minett, Jr. © 1Nov56; 
KK123298. 


Jan—June 


Moe Light fixture fashions for '57. 
(Form no.1 Appl. author: 
R. W. Minett, Jr. © 1Nov56; 
KK123299. 


THOMPSON (GEORGE S.) CORP. © 
No more complimentary gift at any 
price than these genuine Capitol 
pepper grinders and sets. Trophy, 
Copenhagen [and others] Appl. 
author: Jack Johnstone. © 22Jan57 
(in notice: 1956); KK123010. 


THORN (J. S.) CO. © 
Aluminum and steel windows. (Cata- 
log) NM: new items in metal 


window industry. © 30Dec56; 
KK124011. 
Curtain wall. (Catalog) 


© 30Dec56; KK124010. 


THRIFT SPECIALTIES CO. 

Seasons greetings; Christmas seal 
booklet. © Christopher S. Cro- 
well d.b.ea. Thrift Specialties 
Coe; 11Jan57; KId22338. 


TIC TOC. © 
Tic Toc, play doctor. Acoustically 
designed by professional men. 
Appl. author: Joseph L. Yuhas. 
© 1Nov56; KK124232. 


TICONIUM, © 
Doctor, your lab is on the phone. 
Appl. author: A. J. Griffin. 
© 5Nov56; KK122020. 
7 prosthetic points of superiority. 
Ape author: A. J. Griffin. 
© 4Feb57; KK125755. 


TICONIUM. SEE ALSO Consolidated 
Metal Products Corp. 
TIME, INC. © 
The age of psychology; starting in 
Life today ... (In New York her- 
ald tribune, Jan. 2, 1957, p.18) 
Appl. author: Young & Rubicam, 
Inc. © 2Jan57; KK12280l. 
First in Life's great adventures 
series; adventure west of Tahiti. 
(In The New York times, Feb. 21, 


1957, p.19) Appl. author: Young 
& Rubicam, Inc. © 21Feb57; 
KK123711. 


Life salutes the American woman, 
(In The New York times, Dec. 20, 
1956, p.30) Appl. author: Young 
& Rubicam, Inc. © 20Dec56; 
KK122805. 


Why people respond to Life. Elo- 
ent. Sir Winston Churchill. 

In The New York times, Feb. 18, 
1957, p.28) Appl. author: Young 
& Rubicam, Inc. © 18Feb57; 
KK1235712. 

Why people respond to Life. Great- 
ness. General Omar Nelson Brad- 
ley, Vannevar Bush, Sir Winston 
Churchill [and others] (In The 
New York times, Mar. 4, 1957, 
p.28) Appl. author: Young & 
Rubicam, Inc. © 4Mar57; KK123709. 


Why people respond to Life. Jolly. 
John Christie. (In The New York 
times, Mar. 11, 1957, p.26) 
Appl. author: Young & Rubicam, 
Ine. © 11Mar57; KK124812. 

Why people respond to Life. Nat- 
ural. (In The New York times, 
Mar. 25, 1957, p.26) Appl. au- 
thor: Young & Rubicam, Inc. 
© 25Mar57; KK124807. 

Why people respond to Life. Price- 
less. Jean Anne Evans. (In The 
New York times, Feb. 25, 1957, 
p.26) Appl. author: Young & 
Rubicam, Ine. © 25Feb57; 
KK123710. 

Why people respond to Life; punch. 
(In The New York times, Jan. 28, 
1957, p.24) Appl. author: Young 
& Rubicam, Inc. © 28Jan57; 
KK123354. 


1957 


Why people respond to Life. Sensi- 
tive. (In The New York times, 
Feb. 11, 1957, p.30) Appl. au- 
thor: Young & Rubicam, Inc. 
© 11¥Feb57; KK123713. 

Why people respond to Life. Spon- 
taneous. (In New York herald 
tribune, Apr. 8, 1957, p.18) 

Appl. author: Young & Ru icam, 

Inc. © 8Apr57; KK125200. 


Why people respond to Life. Testi- 
mony. (In The New York times, 
Apr. 22, 1957, p.26) Appl. au- 
thor: Young & Rubicam, Inc. 
© 22Apr57; KK125199. 


TIME-SAVING SPECIALTIES. © 
Vaporite self-filling marking pens. 
Appl. author: Charles Henry Chad- 
bourn. © 11Feb57; KK124106. 


TIMES FURNITURE CO, © 

Annual year-end clearance. (In Los 
Angeles examiner, Dec. 29, 1956, 
pel6) © 29Dec56; KK122080. 

Disneyland Hotel changed room plans; 
finest furniture made expressly 
for ... (In Los Angeles times, 
Jan, 26, 1957, pt.l, p.12) 
© 26Jan57; KK122813. 


TIMKEN-DETROIT AXLE DIVISION, ROCKWELL 
SPRING & AXLE CO. SEE Rockwell 
Spring & Axle Co. 


TIMKEN-DETROIT BRAKE DIVISION, ROCK- 
WELL SPRING & AXLE CO, SEE Rock- 
well Spring & Axle Co. 


TIMKEN ROLLER BEARING CO. © 

After 3000 years, they've improved 
the axe; Timken fine alloy steel. 
(In U. S. news & world report, 
Jan. 18, 1957, p.2 of cover) 
Appl. author: Batten, Barton 
Durstine & Osborn, Inc. © 145an57; 
KK123519. 

Carbide insert rock bit price list; 
April 1, 1957. Appl. author: 
J. Wesley Pieper. © 15Apr57; 
KK124715. 

Keeping America on the go with Tim- 
ken tapered roller bearings. How 
does it feel to win a billion 
dollar bet? (In Newsweek, Mar. 
4, 1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 27Feb57; KK124444, 

Keeping America on the go with Tim- 
ken tapered roller bearings; he's 
creating America's fourth coast- 
line. (in the Saturday evening 
post, Jan. 5, 1957, p.60) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 2Jan57; 
KK1225).5. 

Machine~made roads are setting you 
free, (In Newsweek, Apr. 8, 
1957) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© SApr57; KK125575. 

Now farmers are people, too. 

(In U. S. news & world report, 
May 10, 1957, p.2 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 6May57; KK125576. 


Pulse normal at 50,000 psi; steel 
artery won't fatigue; Timken fine 
alloy steel. (In U. S. news & © 
world report, Mar. 1, 1957, p.3 
of cover Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 25Feb57; KK125705. 

This tubing goes to any depths for 
o1lj; Timken fine alloy steel. (In 
U. S. news & world report, Dee. 21, 
1956, p.2 of cover) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc, © 17Dec56; KK1225h)). 

TIRE ReTREADING INSTITUTE, © 

Don't travel on a question mark; 
have your tires Master-retreaded, 
(In Time, Apr. 16, 1956, p.112) 
© 16Apr56; 100122397, 


CURRENT REGISTRATIONS 


Have farm tires Master-Retreaded. 
(In Farm journal, May 1956, 
p-178) © 20apr56; KK122044, 

Master-retreaded tires are safe, 
even for racing cars. (In The 
Saturday evening post, Apr. 28, 
1956, p.95) © 28Apr56; 
KK123838. 

TIRES, INC. © 
15 carload history-making purchase; 


greet for 1 pe (In Newsday, 
» 1957, p.20c © 3 
eae Pp 3 May57 


Tires, Incorporated opens Cross 
County center super-branch bring- 
ing huge savings ... (In New York 
mirror, May 15, 1957, p.45) 
© 15May57; KK125453, 


TOASTMASTER PRODUCTS DIVISION, MCGRAW 
ELECTRIC CO, SEE McGraw Electric 
Co. 


TODD (MICHAEL) CO. © 
Around the world in 80 days. Travel 
game; based on Jules Verne's 
immortal story. For 2 to 6 play- 
ers; ages 7 to adult. No.3859. 
Appl. author: Erwin Benkoe. 
© 1Feb57; KK125525. 


TONI CO. DIVISION, GILLETTE CO. SEE 
Gillette Co. 


TOY TINKERS DIVISION OF A. G. SPALDING 
& BROS., INC. SEE Spalding (A. G-) 
& Brose, Ince 


TRACY, JOHN L., KENNETH MURCHISON & 
KENNETH MURCHISON, JR. forming the 
partnership KENNETH MURCHISON & co. 
SEE Murchison (Kenneth) & Co. 


TRANSOGRAM CO., INC. © 
Black and white Magic Slate; white 
side for crayons, black side for 
chalk. No.1286. Appl. author: 
Erwin Benkoe. © 27Nov56 (in 
notice: 1957); KK124433. 


Dealer's choice; 5 plastic tile 
card games. 2 to 4 players or 
solitaire. Quality ed. No.1229. 
Appl. author: Erwin Benkoe. 
© 5Jan54; KK125337. 

Family Bingo; a complete Bingo out- 
fit for homes, clubs, parties, 
etc. No.3167. Appl. author: 
Erwin Benkoe. © 4Jan57; 
KK125916. 

52 variety game chest; a game for 
every week in the year. Checkers, 
Pa-chiz-si [and others] Popular 
ed, WNo.1231. Appl. author: 
Erwin Benkoe. © 3Jan57; 
KK125917. 

Jack and the Beanstalk adventure 
game; for 2 to 4+ players; ages 
5 to 10 years. No.381l. Appl. 
author: Erwin Benkoe. © 7Jan57; 
KK125335. 

Lady Lovely beauty kit; a complete 
outfit for the little glamour 
girl. Appl. author: Erwin Ben- 
koe. © 3Jan55; KK125336. 


Little millionaire's cash 'n' carry 
money set. Metal plated play 
coins and bills for playing bank, 
store ... Wo.1019, Appl. au- 
thor: Erwin Benkoe, © %3Jan57; 
kKK125918. 

Pa-Chiz-Si, the game of India. 

We. 1075. Appl. amthor: Erwin 
Benkoe. © 10Jan55; KK125338. 

Pyrocon, the new wonder modeling 
plastic. Contains 6 colors of 
Pyrocon, modeling tools, com- 
plete instructions. No.8101. 
Appl. author: Erwin Benkoe. 
© 18Dec56 (in notice: 1957); 

KK1 244 5h 


Snap-ae-part jewelry set; a do-it- 
yourself ... for the little 
glamor girl. WNo.1755. Appl. 
author: Erwin Benkoe. © 6JanS6; 
KK125559. 


3 hours of party fun and games for 
youngsters of all ages. Ring-not- 
race [and others] Quality ed. 
No. 3873. Appl. author: Erwin 
Benkoe. © 5Jan55; KK125340. 

Toy Research Institute designed 
Play Tools, with soft plastic 
patented Flex-Strips and design 
board. No.1555. Appl. author: 
Erwin Benkoe. © 3Jan57; 
KK124435. 


TRENTON MILLING CO. © 
Buttermilk pancake mix. Net wt. 
1 lb. © 20Dec56; KK123596. 


TRIFARI. 

She can't see a thing but jewels by 
Trifari; Whirlwind necklace and 
bracelet. (In Vogue, Feb. l, 
1957, p-21) © Trifari, Krussman 
& Fishel, Inc. d.b.a. Trifari; 
31lJan57; KK125951. 


TRIFARI, KRUSSMAN & FISHEL, INC. 
d.b.a. TRIFARI. SEE Trifari. 


TROPICAL PAINT CO. © 
Rubber base Cementkote; waterproofs 
and decorates: concrete, stucco 
nen Appl. author: Rairn E. 
Meermans. © 1Feb57; KK122960. 


TROUTMAN, ROY J. d.b.a. G. E. LABO- 
RATORIES. SEE G. E. Laboratories. 


TROY LAUNDRY MACHINERY DIVISION, 
AMERICAN MACHINE & METALS, INC. 
SEE American Machine & Metals, Inc. 


TRUCKSTELL MANUFACTURING CO. © 
Hydro-Trac; 3rd axle suspensions, 
with cab-controlled traction. 
It's Truckstell for tandems ... 
Appl. author: Harry D. Kurtz. 
© 15Apr57; KK124841. 


TUBULAR LINING CORP. © 
Corrosion and paraffin prevention 
in oil field tubing price list; 
TLC. © 15Feb57; KK125162. 


TUFTS, RUFUS SEAMAN. © 
Insurance agent holiday card. In 
celebration of Independence Day 
eee © 19Apr57; Kk125259. 


TULSA FEDERAL STORAGE, INC. © 
Moving advertisement. © 15Sep56; 
KK125027. 


TURTLE WAX - PLASTONE CO, © 
Specially formulated for new acrylic 
car finishes; AcryloWax, auto 


polish. (In The Republican, 
Paoli, Ind.) © 18pec56; 
KK122186, 


Wash woolens ... with Angel Rinse, 
the perfect cold water soap; 
exclusive: with Orlite. Lamb, 
with halo, on cloud. Contents 
12 og. © 5Apr57; KK124488, 


The world's finest cold water soap. 
Wash woolens ... with Angel Rinse. 
(In The Republican, Paoli, Ind.) 
© 22Jan57; KK123377. 


TWIN-TEX NYLONS. © 


Mail your order to Twin-Tex Nylons. 
© 1Sep54; KK125858. 


'WOMBY, FRANCES C, 


Christmas is a time to remember 
friends; Italian fudre. By 
Francesa & John Twomey, © Joh 
FF. Twomey & Francea C, \wome y; 
1SDecS6; KK122856, 

Once arain it's Chriatmaa; Italian 
fudre. By Franees & John Twomey. 
’ John F. Twomey & France fwo- 
mey; lDecsO; KKI22055, 


TWOMEY, JOHN F. SEE Twomey, Franeee ¢, 


86 COMMERCIAL PRINTS AND LABELS 


Jan.—June 


urday evening post, Mar. 16, 
1957, p.22) Appl. author: 
Fuller & Smith & Ross, Inc. 
© 135Mar57; KK123772. } 
Enjoy year-round fun with the 
C.1I.T. plan; C.1I.T. time purchase | 
plan. Itasca State Park. (In | 
Life, Jan. 28, 1957, p73) Appl. | 
author: Fuller & Smith & Ross, 
Inc. © 2hJan57; KK1i22682. 


The way to go is with the C.I.T. 
plan; C.1I.fT. time purchase plan. 
Mount Mitchell State Park. (In 
Progressive farmer, Apr. 1957, 


Appl. author: 


TYLER REFRIGERATION CORP. © 
© 283an57; 


Easier shopping, better perfor- 
mance, lower upkeep, says out- 
standing merchandiser, A. P. 
Veillancourt, owner, Vaillan- 
court's Super Markets, Inc., Ber- 
lin, N. H. (In Supermarket news, 
Dec. 10, 1956, p.0) Appl. au- 
thor: John Jay Philip. 
© 10Dec56; KxK12225h. 

Naturally we'd go Tyler, says ... 
John Grego, partner, newG &E 
IGA Foodliner. (In Supermarket 
news, Mar. 4, 1957, p.48) Appl. 
author: John Jay Philip. 


foot styles. 
Arthur James Feigel. 
KK123618. 


UNITED BISCUIT CO. OF AMERICA. 
Hekman's Potato Snax, the new dip- 
ping cracker. 12 oz. net wt. 
© United Biscuit Co. of America 
{in notice: Hekman Biscuit Co. 
division of United Biscuit Co. of 

America); 4Mar57; KK123579. 
Little America Penguin cookies. 

16 count. © United Biscuit Co. 

of America (in notice: Sawyer 

Biscuit Co., division of United 


© 4Mar57; KK124502. Biscuit Co. of America); 27Mar57; p.90) Appl. author: Fuller & 
Now Tyler steps out ahead again with KK124256. ; See Inc. © 15Mar57; 


Nut fudge cookies, by Strietmann. 


another big first; super air- 
© United Biscuit Co. 


cooled multiple assemblies ... 
(In Air conditioning & refrigera- 


Weekends are more fun with the 


Wt. 14 oz. 
Cc. I. T. plan. Otsego Lake State 


of America (in notice: Strietmann 


tion news, Mar. 25, 1957, p.17) Biscuit Co., division of United Park. (In Life, May 6, 1957, 
Appl. author: John Jay Philip. Biscuit Co. of America); 16Jan57; p.195) Appl. author: Fuller & 
© 25Mar57; KK124723. KK124012. Se Inc. © 3May57; 


Only Tyler has the new low 33" 
front. New series Y frozen food 
and ice cream sales-cases ... 
Romano's Shop-Rite [and others] 
(In Supermarket news, Jan. 7, 
1957, p.60) Appl. author: John 
Jay Philip. NM: bottom 3 inches; 
addition of store floor plan & 
legend. © 7Jan57; KK123842. 

Only Tyler has the new low 33” 
front. Romano's Shop-Rite [and 
others] (In Frozen food age, 
Dec. 1956, p.24) Appl. author: 
John Jay Philip. © 6Dec56; 
KK1222535. 

Outstanding merchandisers look to 
Tyler, pioneer of important im- 


UNITED SHRIMP SALES CO. © 
Deep Water royal red shrimp. Net 
weight 5 lbs. when packed. 
© 15Apr57; KK124646. 


UNIVERSAL MATCH CORP. © 

Another car load of good will from 
your Phoenix Fuel Company, Inc. 
Appl. author: Russell J. Fahning. 
© 13May57; KK125464. 

Atlas Equipment Corporation. 
author: Russell J. Fahning, 
© 26Dec56; KK12273. 


Babcock Quality Chekd homogenized 
fortified milk. Appl. author: 
Russell J. Fahning. © 15May57; 
KK125843. 

Borden's homogenized fortified milk; 
butter-flake buttermilk; Dutch 
chocolate milk. Appl. author: 
Russell J. Fahning. © 15Feb57; 


UNITED STATES BREWERS FOUNDATION. © 
From where I sit, by Joe Marsh. 
(In The Lyons republican & Clyde 
times ) Appl. author: J. Walter 
Thompson Co, 
Barnyard whoodonit. 
Kk122068. 
Changed her whole point of view. 
© 27Sep56; KK122069. 
Just call me cupid. 
KK122067. 


Appl. 


© 180ct56; 


© 13Dec56; 


provements. (In Supermarket news, UNITED STATES GYPSUM CO. © 
Feb. 4, 1957, p.40) Appl. au- The Business of farming; Handyman KK123269. 
thor: John Jay Philip. © 4Feb57; plan. Cheaper than eating at home; Lucas 


Farms. Lucas B & B Restaurant. 
Appi. author: Russell J. Fahning. 
© 22Mar57; KK124107. 


Dillon, the perfect tribute; serving 
Cleburne & Johnson County. 
Appl. author: Russell J. Fahning. 
© 13May57; KK125463. 


Drink orange Crush. Britania 
Aerated Water & Trading Co. 
Appl. author: Russell J. Fahning. 
© 133un57; KK126358. 


Duncan Industries, specialists in 
centerless grinding. Appl. au- 
thor: Russell J. Fahning. 
© 18Jun57; KK126338. 


E. P. Lambert Company. Neville 
coal tar chemicals ... Appl. 
author: Russell J. Fahning. 
© 25Apr57; KK125009. 


KK124047. 

Sign of profitable merchandising; 
efficient refrigeration; low cost 
operation. Series Y produce sales 
eases [and others] (In Super- 
market news, Apr. 8, 1957, p.104) 
Sg oe author: John Jay Philip. 
© 8Apr57; KK124724. 

Tyler helps create ... Giant Food 
Store goes Tyler, all the way. 
(In Supermarket news, Apr. 15, 
1957, p.60) Appl. author: John 
Jay Philip. © 15Apr57; KK124725. 

Tyler sales-cases spearhead profit- 
able merchandising at new Chat- 
ham Supermarket. (In Super- 
market news, Jan. 21, 1957, p.36) 
Appl. author: John Jay Philip. 
© 21Jan57; KK122943. 

You bet we've gone Tyler again; 


Modern barn for changing farms. 
No.BF366. © 10Aug56; KK122787. 
Solar house for hogs or hens. 
No.BF368. © 6Nov56; KK122786. 
Store-easy machine shed, 
No.BF372. © 6Mar57; KK125082, 
Decorating idea file for double- 
duty rooms, from your local home 
& color headquarters. Texolite 
paint products. © 8May57; 
EKID5355, 

Decorating idea file ... for your 
bedrooms; home & color head- 
quarters. © 20Mar57; KK1250835. 

Decorator's digest, from your home 
& color headquarters. Texolite 
paint RReEceee © 20Mar57; 
KK125034. 

Idea file for porches and patios, 
from Popular home, the business 


this time in our newest store in 
Park Forest, Illinois. (In Super 
market news, Nov. 26, 1956, p.2)) 
Appl. author: John Jay Philip. 

© 26Nov56; KK122252. 


U 


ULMER PHARMACAL CO. 


Dear doctor: This is an Ulvical 
tablet; because of its timed- 
release ... Appl. author: 
Robert W. Bostrom. © Physicians 
& Hospitals Supply Co., Inc. 
d.b.a. Ulmer Pharmacal Co.; 
22May57; KK125591. 


Dear doctor: This is an Ulvical tab- 
let; place on this circle one of 
your present prenatal tablets or 
capsules. Appl. author: Robert 
Ww. Bostrom. © Physicians & Hos- 
pitals Supply Co., Inc. d.b.a. 
Ulmer Pharmacal Co.; 27Dec56; 
KK122298, 

UNION SPECIAL MACHINE CO. © 
Class 35800 feed-off-the-arm fel- 

ling machines; hinged and tractor 


of farming. © 17Apr57; 
RK125346, TAPP57 5; 
Idea file ... for room additions; 
home improvement headquarters. 
© 6Mar57; KK125085. 
Idea file for your attic remodel- 
ing, from Popular home; the 
Business of farming. © QJan57; 
KK125347. 
Popular home; the Business of farm- 
ing; Handyman plan. 
Interior finishing. No.PUB371. 
© 9Jan57; KK125080. 

Laundry helpers. No.PUB372. 
© 6Mar57; KK125081. 

A room in your garage. No.PUB367,. 
© 21Sep56; KK122785. 

U. S. INDUSTRIES, INC. © 

Southern bolted field joint. 
author: Ramsey, Brown & Co. 
© 5Dec56; KK122039. 

UNITED STATES PLYWOOD CORP. © 

Design manual on Weldwood curtain 
wall panel, © 21Feb57; 
KK125545, 


UNIVERSAL C. I. T. CREDIT CORP. © 
Enjoy spring in a new car. Valley 
Forge State Park. (In The Sat- 


Appl. 


Fairmont B-Slenda; grade A modified 
skimmed milk. One quart liquid. 
Appl. author: Russell J. Fahning. 
© 4Feb57; KK125020. 


First National Bank in Grand Prai- 
rie, the bank that service and 
courtesy built. Appl. author: 
Russell J. Fahning. © 16Apr57; 
KK124879. 

For quick service ... United Box & 
Lumber Co. 
J. Fahning. 

Girard Supply Corporation. 
author: Russell J. Fahning. 
© 28Dec56; KK12252). 


Help them in their battle to 
breathe. Give to the J.N.H.A.C. 
Light-a-Life for an asthmatic 
child. Appl. author: Russell J. 
Fahning. © 22Mar57; KK124109. 


© 18Jun57; KK126337. 
Appl. 


Help yourself; match books are man's 


best friend. 
Russell J. Fahning. 
KK124108. 


Appl. author: 
© 22Mar57; 


Appl. author: Russell 


; 


ee ee 


—— 


a 


1957 


The house of high speed. Machin- 
ists' Tool & Supply Co. Appl. 
author: Russell J. Fahning. 
© 11Mar57; KK123803. 

International 200. Appl. author: 
Russell J. Fahning. © 11Jan57; 
KK123115. 

K electrolets; Killark. Appl. au- 
thor: Russell J. Fahning. 
© 13J3un57; KK126359. 

Milwaukee Chaplet & Manufacturing 
Co. ‘The very finest chaplets and 
chills on the market today. 

Appl. author: Russell J. Fahning. 

© 28Jan57; «K122866. 

North Penn, Inc.; fast, sure. 

Appl. author: Russeil J. Fahning. 

© 28Dec56; KK1235019. 

Not too big, not too small. 
Citizens State Bank, Appl. au- 
thor: Russell J. Fahning. 
© 20May57; KK125844. 

Prier freezeless wall hydrant. 
Appl. author: Russell J. Fahning. 
© 31Dec56; KK122060. 

What's your need? French Worsted 
Co. Appl. author: Russell J. 
Fahning. © 28Dec56; KK122523. 


UNIVERSAL-RUNDLE CORP. © 

Here's the new trend in bathrooms; 
it's by ... maker of the world's 
finest bathroom fixtures. (In 
Living for young homemakers, Mar. 
ae © 1Mar57 (in notice: 
1956); KK125086. 

The spotlights are on U/R; the 
world's finest bathroom fixtures 
by Universal U/R Rundle. 
© 1Apr57; KK124597. 


UTENSIL DIVISION, BRIDGEPORT BRASS CO, 
SEE Bridgeport Brass Co. 


YTTERBACK, JOHN D. © 

All Star sherbet. One pint liq. 

© 12Dec56; KK124933. 

American Dairy All Star grade A, 
cream top, pasteurized milk; 
Hoppy's favorite milk. One quart 
liquid. © 26May56; KK122h67. 


Med-O-Pure dairy foods; All Star 
ice cream; Hoppy's favorite. One 
pint; vanilla. © 5Sep56; 
KK122)65. 


UTTERBACK, JOHN D. © 
Reach for me; Sunrise All Star ice 
cream; Hoppy's favorite. 1/2 gal. 
liquid; vanilla. © lsep56; 


KK122),66. 
V 


VAGIM, CHARLES J,, ALFRED A, WILDER, 
ED C, MOSESIAN & NEWTON J, CAFFE- 
JIAN composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 


VAL-LO-WILL FARM, © 
Frozen chicken pie. Net wt. 8 oz. 
Appl. author: Hal G. Nickel. 
© 3Jun57; KK126137. 


VAN CAMP SEA FOOD CO,, INC. 
Chicken of the Sea, egg noodles and 
tuna, in cheese sauce. Contents 
15 oz. avoir. © Chicken of the 
Sea, Inc., Division of Van Camp 
Sea Food Co., Inc.; 20Mar57; 
KK124939. 


VANDERBILT (R. T.) CO., INC. 
Batterup, for whole epg cakes. 
© 15Dec56; KK123100. 
The Liquishort cake process with 
Vanade, © 1§Dec56; KK1230956. 
A modern sponge cake made with Van- 
lite, © 15Dec56; KK123099. 


Vanade, an emulsifier for use in 
cakes containing, shortening. 
© 15Dec56; KK12%097. 


CURRENT REGISTRATIONS 


VANITY FAIR MILLS, INC. © 
Autumn's bride, romantic as moon- 
beams in nylon tricot inlaid with 
lace. (In Modern bride, fall 
1956, pel7) Appl. author: Ab- 
bott Kimball Co., Inc. 
© 11Ju156; KK122105. 

Cape collar of fluting and layers 
of lace encircles the peignoir 
--- (In Bride's magazine, spring 
1957, p-59) Appl. author: Abbott 
Kimball Co., Inc. © 15Jan57; 
KK125995. i 

Directoire; defined by bands of 
handclipped French Chantilly. 

(In Harper's bazaar, Dec. 1956, 


pel2) Appl. author: Abbott Kim- 
ball Co., Inc. © 1Dec56; 
KK122116. 


Empire rising in flowered lace. 

(In Christian Science monitor, 
Sept. 15, 1956, p.3) Appl. au- 
thor: Abbott Kimball Co., Inc. 
NM: "same photo & copy as Nov. 
1956 Mademoiselle; different lay- 
out." © 15Sep56; KK122109. 

The fencing shirt, properly laced 
and ruffled. (In The New Yorker, 
Dec. 1, 1956, p.23) Appl. au- 
thor: Abbott Kimball Co., Inc. 
© 29Nov56; KK122110. 

Fluttering layers of nylon tricot 
adrift with Alencon lace ... 

(In Vogue, Mar, 1, 1957, p.36) 
Appl. author: Abbott Kimball Co., 
Inc. © 1Mar57; KkK125992. 
Lace, new perfection in pleats. 
(In Christian Science monitor, 
Oct. 13, 1956, p.3) Appl. au- 
thor: Abbott Kimball Oo., Inc. 
NM: "same photo & copy as Nov. 
3, 1956 New Yorker; different 
layout." © 130ct56; KK122106. 

The mandarin shirt ... for sleep- 

time ... (In Vogue, May 1, 1957, 


p.56) Appl. author: Abbott 
Kimball Co., Inc. © 1May57; 
KK125991. 


Narrow new view of the nylon tricot 
pettiskirt ... (In Mademoiselle, 
Feb. 1957, p.57) Appl. author: 
Abbott Kimball Co., Inc. 
© 29Jan57; KK125986. 

The new fluid line in gently flow- 
ing nylon tricot ... (In 
Harper's bazaar, Apr. 1957, p.20) 
Appl. author: Abbott Kimball Co., 
Inc. © lApr57; KK125994. 

New measure of elegance, the ballet 
length gown. (In Harper's bazaar, 
Oct. 1956, p.ll) Appl. author: 
Abbott Kimball Co., Inc. 
© loct56; KkK122111. 

The new spring ease begins with a 
pettiskirt ... (In The New 
Yorker, Feb. 23, 1957, p.5) 

Appl. author: Abbott Kimball Co., 
Inc. © 21Feb57; KK125989. 

Perfectionist pleats; precise, per- 
manent, Ti abe A Vanity Fair. 
(In Charm, June 1956, p.l) Appl. 
author: Abbott Kimball Co., Inc. 
© 22May56; KkK122115. 


Pleats for a sheath. (In Christian 
Science monitor, Aug. 11, 1956, 
p.3) Appl. author: Abbott Kim- 
ball Co., Inc. NM: "same copy & 
photo as Sept. 1956 Harper's 
bazaar; different layout." 
® llAugsS6; KK122108,. 

Romantic as twilight, the look of 
lillies [sic] and lace. (In 
Charm, Sept. 1956, p.20) Appl. 
author: Abbott Kimball Co., Inc. 
© 22Aug56; KK12211)}). 

The romantic mood reflected in yards 
of flowing nylon tricot and 
flowered Alencon lace. (In Chris 
tian Science monitor, Nov. 10, 
1956, p.3) Appl. author: Abbott 
Kimball Co., Inc. NM: “samo 


87 


photo & copy as Nov. 15, 1956 
Vogue; different layout." 
© 10Nov56; KK122107. 

Roses rising above a double drift of 
nyion tricot. (In Glamour, Nov. 
1956, p.30) Appl. author: Abbott 
Kimball Co., Inc. © 220ct56; 
KK122112, 

The sheathed sheath, a single 
sinuous stroke of nylon tricot. 
(In Vogue, Sept. 1956, p.165) 
Appl. author: Abbott Kimball Co., 
Inc. © 1Sep56; KK122113. 


The spring sheath, a sleek curve of 
nylon tricot ... (In Harper's 
bazaar, Feb. 1957, p.16) Appl. 
author: Abbott Kimball Co., Inc. 
© 1Feb57; KK125993. 

The water boy pajama ... (In 
Glamour, Apr. 1957, p.10) 

Appl. author: Abbott Kimball Co., 
Ine. © 22Mar57; KK125990. 
Young and gentle bedtime story 


portrayed in nylon tricot ... 
(In Mademoiselie, Apr. 1957, 


P.37) Appl. author: Abbott 
Kimball Co., Inc. © 29Mar57; 
KK125996. 


VARICK PHARMACAL CO., INC., division 
of E. FOUGERA & CO., INC. SEE 
Fougera (E.) & Co., Inc. 


VENUS PEN & PENCIL CORP. © 

Down to the last inch; smooth, 
black, uniform writing; Venus 
Velvet trio-pack. (In The Satur- 
day evening post, May 18, 1957, 
p.96) Appl. author: Doyle Dane 
Bernbach, Inc. © 14May57; 
KK126150. 

Ride the winner. Venus Velvet ball 
PENcil. (In National stationer, 
Feb. 1957, p.39) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 10Feb57; KK124350. 

Venus crossed the pen and pencil to 
bring you today's new writing 
tool ... Venus velvet ball PENcil. 
(In The Saturday evening post, 
Feb. 23, 1957, p.109) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 19Feb57; KK123825. 


VERSA PRODUCTS CO. © 
The simplicity of Versa railing, 
the only practical do-it-yourself 
iron railing; only 3 basic parts. 
Appl. author: Edward J. Kusel. 
© 22Apr57; KK124855. 


VETROCHEM, © 
Flukill, for veterinary use only. 
Appl. author: Louis R. Moretti. 
© Bocts6; KK122163. 
Vetrodine, an lodine medication for 


livestock only. Appl. author: 
Louis R. Moretti. 11Feb57; 
KK123105. 
VICTOR'S LABORATORY, 
Headache & cold tablets. 2) tabs. 


© Victor Zahlout d.b.a. Victor's 
Laboratory; 9AugS6; KK122)9); 


VITASAFE CORP, © 

Are you giving your wife the com- 
panionship she craves? C. PF, 
capsules. (In Los Angeles examin- 
er peatorter living, June 2, 1957, 
p.44) © 2Jun57; KK126332. 

Are you giving your wife the com- 
panionship she craves? High 
potency capsules. (In The Cin- 
cinatti post, May ll, 1957, 
p.24a) © 1lMay57; KK126204. 

I was ashamed to always be so tired. 
Cc. F. capsules. (In Columbus 
star, May 4, 1OST, p. 32) 
© 4May57; KK120328, 

Recharge your body with pep and 
atrength for SO days at our ex- 
pense. cC. F, capsules. (In Grit 
news section, May 12, 1957, p.15) 
© 12May57; KK126 552. 


88 COMMERCIAL PRINTS AND LABELS 


VITASAFE CORP. © Cont'd, 

Yours for only 25¢; 30 days supply 
... Vitamins, minerals and amino 
acid. (Im The New York times 
magazine, May 26, 1957, p.66) 
© 26May57; KK126203. 


VON STERNBERG, JULE R. & CHARLES H. 
ALBIN forming the copartnership 
SHOW-HOUSE. SEE SHOW-House. 


VOSS, HANS CONRAD. © 

Rol-A-Cover application ... a part 
of your standard truck equipment. 
© 24Feb57; KK124127. 

Rol-A-Cover, the efficient way of 
covering all trucks; long life 
for your canvas. © 24Feb57; 
KK124126. 

VULCAN MOTOR PRODUCTS CO., INC. © 

Heater shut off valve assemblies for 
Ford and Mereury, 1952-57. Vulcan 
no.HV-25; Vulcan no.HV-30. Appl. 
author: Alfred C. Greene. 
© 19Apr57; KK124698. 

Vacuum chambers for Auto-Lite, 
Delco-Remy, Ford. 1957 ed. 

Appl. author: Alfred C. Greene. 
© 26Dec56; KK122):38,. 


W 


WBRZ-TV, THLEVISION STATION, 

Cnly sunshine reaches more homes in 
this billion dollar market; chan- 
nel 2, (In Television age, Dec. 
3, 1956, p.83) Appl. author: 
Douglas Manship. © WBRZ-TV (Lou- 
isiana Television Broadcasting 
Corp.); 3Dec56; KK12238). 


WAGNER, C. ROBERT. © 
A big girl. © 28Mar57; KK124204. 


WAKE-UP MAKE-UP, INC, © 
For your loveliest photograph ever, 
please accept your personal photo- 
graphic Wale-up Make-up kit, 
© 10ct56; Kx122528. 


WALDES KOHINOOR, INC. © 
Custombilt suits, by Clinton Swan, 
feature Waldes zippers ... (In 
Apparel arts, Jan. 1, 1956) 
© 20Dec55; KK125058. 


WALDORF MUSIC HALL, INC. © 

After hours. Cozy Cole's big 7; 
Jimmy McPartland Quintet; Pull 
Dynamic Range ... recording. 

MH 33-162. © 27Dec56; KK12217h. 

Cafe, performed by Billy Rowland 
and his trio; Full Dynamic Range 
+e. recording. MH 33-160. 
© 27Dec56; KK122176. 

Calypso beat. Count of Monte 
Cristo, Congo Bey [and others] 
Full Dynamic Range ... recording. 
MH 33-182. © 22May57; KK125579. 

Calypso, starring Paul “Whiteman and 
his orchestra, the Ink Spots, Lord 
Marlboro and the Monarchs. Full 
Dynamic Range ... recording. 

MH 33-181. © 16Apr57; KK124618. 

Elton Britt ... western recording 
star. I hung down my head and 
eried [and others] Full Dynamic 
Range ... recording. MH 33-174. 
© 16Apr57; KK124615. 


Gay nineties. Wonderful perform- 
ances by . the Harmonizing 
Clippers. Full Dynamic Range ... 


recording. MH 353-173. 
© 16Apr57; KK124614. 

Hit songs from Oklahoma and South 
Pacific. Enoch Light and his or- 
chestra; Full Dynamic Range ... 
recording. MH 33-171. 
© 27DecS56; KK122175. 


Hit songs from the show, South 
Pacific. Enoch Light and his 
orchestra and chorus ... Full 
Dynamic Range ... recording. 

MH 33-180. © 22May57; KK125582. 

Music to remember, starring Vincent 
Lopez and his orchestra [and 
others] Full Dynamic Range ... 
recording. MH 33-178. 
© 22May57; KK125581. 


The Paris I love, featuring Enoch 
Light and his orchestra; Full 
Dynamic Range ... recording. MH 
33-159. © 27Dec56; KK122178. 


Paris in the spring, Enoch Light 
and his orchestra; Full Dynamic 
Range ... recording. MH 33-177. 
© 16Apr57; KK124616. 

Songs from Walt Disney's great 
movie; Westward Ho the Wagons. 
Sung and played by ... Bob Eberly, 
Jimmy Blaine [and others] Full 
Dynamic Range ... recording. 

MH 335-175. © 16Apr57; KK124617. 

Songs of the South Seas, starring 
Ray Rafols and his Islanders [&] 
Ray Kinney and his orchestra; 
Full Dynamic Range ... recording. 
MH 33-172. © 22May57; KK125580. 

Western roundup, featuring Tex 
Fletcher with Shorty Warren and 
his Western Rangers; Full Dynamic 
Range ee. recording. MH 33-169. 
© 27Dec56; KK122177. 


WALKER (HIRAM) & SONS, INC. © 

The cordials that give casserole 
suppers that dinner-at-eight ele- 
gance. (In Gourmet, Jan. 1957, 
p.3 of cover) © 1Jan57; 

KK1 22363. 

No whiskey anywhere is more deluxe 
than Walker's DeLuxe. [Elevator 
oer) (In Life, Apr. 22, 1957, 
p.142 © 19Apr57; KK125547. 

No whiskey anywhere is more deluxe 


than Walker's DeLuxe. [Men's 
club sere! (In Life, Mar. 25, 
© 21Mar57; 


1957; p59 
KK125546. 
No whiskey anywhere is more deluxe 
than Walker's DeLuxe. [Yacht 
scene] (In Life, May 20, 1957, 

p.22) © 16May57; KK125548, 


Taste it; no wonder it has defied 
imitation for 72 years; Canadian 
Club, blended Canadian whisky. 
(In Time, Feb. 4}, 1957, p.3 of 
cover) © 30Jan57; KK122923. 


WALPOLE WOODWORKERS, INC. © 

Rustic cedar fencing. [Fence; 
chair, potted plants, urn; swim- 
ming pool] Appl. author: Philip 
Sheridan Metcalf. NM: rev. ed. 
of 1956 catalog. © 19Feb57; 
KK125963. 

Rustic cedar fencing. [Fence; 
umbrella, table & chair; swimming 
pool] Appl. author: Philip 
Sheridan Metcalf. NM: rev. ed. 
of 1955 catalog. © 24Feb56; 
KK125946,. 

Walpole cedar furniture; 1957. 
Appl. author: Philip Sheridan 
Metcalf. NM: rev. ed. of 1956 
catalog. © 6Mar57; KK126030. 


WALSH, PHYLLIS. © 
Luminous decals; the friendly stars 


that glow. (Sales envelope) 
© 11Feb57; KK123906. 


WALSWORTH PUB, CO,, INC. © 
Hey, @ig this ... My School note- 
books, with a classy photo of 
your very own school ,.. Appl. 
author: E. D. Walsworth. 
© 1May57; KK125623. 


WALTER (ARTHUR) SEED CO. © 
Nutrition guide, for 100 bu. corn. 
Genuine Pfister hybrids. Appl. 
author: F. P. Shaffer. 
© 1Ju154; KK124859. 


WANDER CO. © 
Dulce con sabor a chocolate. In- 
stantaneo Ovaltine; suplemento 
dietetico. Peso neto catorce 
onzas. © 6Nov56; KK124045, 
Original malt flavor. Instant 

Ovaltine; dietary supplement. 

Net weight fourteen ounces. 

© 23Aug56; KK124046. 

Sabor original de cebada. Instan- 
taneo Ovaltine, suplemento diete- 
tico. Peso neto catorce onzas. 
© 6Dec56; KK124283. 


WARD (C. E.) CO. © 
Kinder-Grad cap and gown. Appl. 
author: Paul M. White. © 5Mar57; 
KK125402. 


WARNER=LAMBERT PHARMACEUTICAL CO., 

INC. © 

Here comes Bliss, new creme home 
permanent. (In Camerica tabloid 
magazine section (News, Dayton, 
Ohio), Mar. 31, 1957, p.23 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © Lambert-Hudnut Divi- 
sion of Warner-Lambert Pharmaceu- 
tical Co.; 31Mar57; KK126361. 

I'll take the Sportsman type, any 
time. D-Bar, solidified deo- 
dorant, (In Life, Oct. 29, 1956, 
p.134) Appl. author: Norman, 

Craig & Kummel, Ine. © Richard 
Hudnut, division of Warner-Lamb- 
ert Pharmaceutical Co.; 260c t56; 
KK123118. 

I'll take the Sportsman type, any 
time; shaving lotion. (In Life, 
Oct. 8, 1956, p.19) Appl. au- 
thor: Norman, Craig & Kummel, 
Ine. © Richard Hudnut, division 
of Warner-Lambert Pharmaceutical 
Co.; 50ct56; KK123116. 

I'll take the Sportsman type, any 
time; Sportsman D-Bar, solidified 
deodorant. [Girl in turban; 
hands clasped] (In The New York- 
er, Apr. 27, 1957, p.54) Appl. 
author: Norman, Craig & Kummel, 
Ine. © Richard Hudnut, Division 
of Warner-Lambert Pharmaceutical 
Co.; 25Apr57; KK125721. 

I'll take the Sportsman type, any 
time; Sportsman D-Bar, solidified 
deodorant. [Girl, with head 
resting on hand] (In Sports 
illustrated, Mar. 25, 1957, p.6) 
Appl. author: Norman, Craig & 
Kummel, Inc. © Richard Hudnut, 
Division of Warner-Lambert Pharma- 
ceutical Co.; 22Mar57; KK125755. 


Sportsman grooming essentials; 
Sportsman shaving lotion. (In 
The New Yorker, Mar. 17, 1956, 
p.166) © 17Mar56; KK123325. 

Wouldn't it be heaven to have hair 
like this? It's Bliss, new creme 
home permanent. (In Syracuse 
post-standard pictorial, Apr. 14, 
1957, p.3) Appl. author: Norman, 
Craig & Kummel, Inc. © Warner- 
Lambert Co., Richard Hudnut Divi- 
sion (in notice: Lambert-Hudnut 
Division); l4Apr57; KK124921. 


WARREN, PAUL. 
Extractor-Rinse process. SEE 
Street (R- R-) & Coe, Inc. 
The separate purified rinse. SEE 
Street (R. R.) & Co., Inc. 


WASHINGTON STEEL PRODUCTS, INC. © 
Cabinet construction costs cut 22% 
with the new no.1032 flush door 
pin hinge by Washington, 
© 1)Mar56; KkKl220h2. 


1957 


Here's a ready-to-install wall 
pocket frame. © 90ct56; 
KX1220h7. 

Hundreds of cabinet hardware color 
combinations to choose from with 
Tempo cones and pulls using a 
plastic laminate ... Formica. 
© 6Sep56; KK1220,6. 

Ideas for kitchens. © Washington 
Steel Products, Inc. d.ebea. 
Kitch'n-Handy Products; lApr56; 
KK1220)5. 

Kitchen work savers by Washington, 
with the no.500 storage in motion 
display. © 1Feb56; kk1220). 

Presenting the improved Kitch'n 
Handy line at new low prices; 
automatic pop-up, serva-cup [and 
others] Effective Sept. 1, 1956. 
© Washington Steel Products, Inc. 
d.b.a. Kitch'n-Handy Products; 
1Apr56; KK122)22. 

Rolling door hardware display demon- 
strators. © 21Sep56; KkK1220l9. 

Save time, labor, and materials 
with Washington line Plaster 
Ground aluminum track. 
© 15Jan56; KkK1220)8. 

Simplified rolling door hardware; 
universal track in steel or alumi- 
num at new low prices. © 1May56; 
1K122),.23. 

Space-saving, come-to-you storage 
with Washington full circular re- 
volving shelves. © 20Mar56; 
KK1220)0. 

Washington line Clear Cluster cabi- 
net hardware. © 10ct56; 
Kk1220)1. 

Washington line, hardware for the 
home. (Catalog no.33l) 
© 1Sep56; KK122 2h. 

Washington line Tempo cabinet hard- 
ware. © 6Sep56; KK1220h3. 


WASHINGTON WIRE & CABLE CO. wholly 
owned by CALCON MANUFACTURING CO., 
INC. SEE Calcon Manufacturing Co., 
Inc. 


WATER CONDITIONING PRODUCTS CO. © 
Pre-cast, pre-stressed concrete 
Lincoln pools. Appl. author: 
Charles E. Russell. © Q9Apr57; 
KK124864. 


Spring Clear. 
Charles E, Russell. 
KK124484 , 


Spring Clear swimming pool water 
conditioning plants. Lakeview 
Park I¢e Rink. Appl. author: 
Charles E. Russell. © 9Apr57; 
KK124865. 

Spring Clear water conditioner; 

24 models, one to fit your home. 
Direct salt model; brine tank 
model. Appl. author: Charles E. 
Russell. © 9Apr57; KK124866. 


WAYNE KNITTING MILIS. © 
Those enchanting Belle-Sharmeer 
leg-size stockings. (In Vogue, 
Dec. 1956, p.60) Appl. author: 
John J. Finlay. © 1Dec56; 
kk122082,. 


WEAVER (W. R.) CO. © 
A big bright target, fast easy aim, 
better accuracy with a Weaver- 
Scope. Model K4 scope. (In 
Field & stream, Mar. 1957, p.143) 
Appl. author: Warren T. Mithoff. 
© 24Feb57; KK123692. 


Bring your target up close with a 
Weaver-Scope; model B4 or B6 on 
your .22. (In Field & stream, 
May 1957, p.137) Appl. author: 
Warren T. Mithoff. © B30Apr57; 
KK125021, 


Appl. author: 
© Q9Apr57; 


CURRENT REGISTRATIONS 


For dependable accuracy; Weaver- 
Scopes. (In Field & stream, Jan. 
1957, p59) Appl. author: Warren 
T, Mithoff. © 26Dec56; KK122)78. 


For varmints, targets, small game, 
precision shooting; Weaver-Scopes. 
Model K8. (In Field & stream, 
Apr. 1957, p.125) Appl. author: 
Warren T. Mithoff. © 26Mar57; 
KK124441. 

A model Bl or B6é Weaver-Scope for 
your .22; a sharp, clear magnified 
target with a model B scope. 

(In Field & stream, Feb. 1957, 
p.131) Appl. author: Warren T. 
Mithoff. © 2)Jan57; KK122815. 

New, and only in model K Weaver- 
Scopes; fixed reticule scopes 
with internal adjustments. Model 
K4. (In Field & stream, June 
1957, p.135) Appl. author: 
Warren T. Mithoff. © 28May57; 
KK125933. 


WEBER, ALBERT, sole owner, WEBER SPORT- 
WEAR MANUFACTURING CO. SEE Weber 
Sportwear Manufacturing Co. 


WEBER, J. PIERRE. © 
The famous Luxemburg herb salve 
quickly relieves pain, swelling 
and aids Dee 4 oz. net. 
© 12Dec56; KK124288. 


WEBER SPORTWEAR MANUFACTURING CO. 

This is your garment lettering kit. 
Your team, firm, or Own Mame eee 
on matching fabric ... © Gar- 
ment Lettering Co. of America, 
a division of Weber Sportwear 
Manufacturing Coe, entirely owned 
by Albert Weber; 20Mar57; 
KK123970. 


WEBSTER, WILLIAM. © 
From the Silver Strait to the 
Golden Gate. Cancelled stamps, 
foreign & domestic. (In The 
Brooklyn spectator, Mar. 29, 
1957, p.9) © 29Mar57; KK124249. 


WECO PRODUCTS CO. © 
Dr. West's insta-clean denture 
cleanser. Contents l oz. 
© 7Jan57; KK122769. 


The germ-fighter works while he 
plays. The all new Dr. West's 
germ-fighter toothbrush. (In 
Parent's magazine, Nov. 1956, p.4) 
Appl. author: J. Walter Thomp- 
son Co. © 250ct56; KK123160. 

Germ-fighter, you've had a busy day. 

The all new Dr. West's germ- 
fighter toothbrush. (In Parents' 
magazine, Apr. 1957, p.4) Appl. 
author: J. Walter Thompson Co. 

© 25Mar57; KK124912. 

Germ-fighters are clean as Sunday 
all week long; the all new Dr. 
West's germ-fighter toothbrush. 
(In Parents' magazine, May 1957, 
p.-4) Appl. author: J. Walter 
Thompson Co. © 25Apr57; 
KK126217. 

Joel McCrea's toothbrush; the all 
new Dr. West's germ-fighter tooth- 


brush. (In Look, May 28, 1957, 
p.30) Appl. author: J. Walter 
Thompson Co. © 14May57; 
KK126214. 


Look what we found in our fan mail; 
the all new Dr. West's germ- 
fighter toothbrush. (In Life, 
Deo. 3, 1956, p.6) Appl. au- 
ther: J. Walter Thompson Co, 
© 3ONov56; KK123142. 

New germ-fighter toothbrush destroys 
or inhibits germs that fall on 
and hold to it. The all new Dr. 


West's germ-fighter toothbrush, 
arenes magazine, Feb. 1957, 
p. 
Thompson Co. 
KK123159. 


Appl. author: J. Walter 
© 25Jan57; 


New products for daily living; Dr. 
West's germ-fighter toothbrushes. 
New toothbrush leads two lives. 
(In Life, Apr. 15, 1957, p.207) 
Appl. author: J. Walter Thompson 
Co. © 12Apr57; KK124910. 

New products for daily living. New 
toothbrush comes out germ-fight- 
ing. Dr. West's. (In Life, Mar. 
4, 1957, p.6) Appl. author: 

J. Walter Thompson Co. © 1Mar57; 
KK123999. 

New products for daily living; the 
germ-fighter action begins right 
now. The Dr. West's germ- 
fighter's ... toothbrush. (In 
Life, May 27, 1957, p.88) Appl. 
author: J. Walter Thompson Co. 
© 24May57; KK126215. 

Question column. Question of the 
month. How much time do you 
spend brushing your teeth? 
Charles E. Cox, Mrs. Michael 
McCormack [and others] (In Look, 
Feb. 5, 1957, p.16) Appl. au- 
thor: J. Walter Thompson Co. 
© 22Jan57; KK123156. 

Question column. Question of the 
month. What is your most impor- 
tant reason for toothbrushing? 
Mrs. John Hickey, Joseph Sklover 
[and others] (In Look, Jan. 8, 
1957, p.4+) Appl. author: 

J. Walter Thompson Co. © 24Dec56 
(in notice: 1957); KK123157. 


Question colum. Question of the 
month. What qualities do you 
look for in a toothbrush? Victor 
Young, Eileen Johnston [and 
others] (In Look, Mar. 5, 1957; 
p.26) Appl. author: J. Walter 
Thompson Co. © 19Feb57; 
kK123998. 

Question colum. Question of the 
month. Who buys the toothbrushes 
for your family? Mitchell Laza- 
rus [and others] The all new Dr. 
West's germ-fighter toothbrush. 
(In Look, Apr. 2, 1957, p.14) 
Appl. author: J. Walter Thompson 
Co. © 19Mar57; KK124909. 

Where's the fight? Dr. West's germ- 
fighter toothbrush. (In Parents’ 
magazine, Mar. 1957, p.4) 

Appl. author: J. Walter Thompson 
Co. © 25Feb57; KK125997. 

Who are the best germ-fighters, 
girls, boys? The all new Dr. 
West's germ-fighter toothbrush. 
(In Parent's magazine, Jan. 1957, 
p.4) Appl. author: J. Walter 
Thompson Co. © 24Dec56 (in 
notice: 1957); KK123158. 

WEINREB, ALEXANDER & SAM WEINKEB, co- 
partners, EAST COAST FOOD MERCHANTS 

CO. SEE East Coast Food Merchants 


Co. 

WEINREB, SAM & ALEXANDER WEINKEB, co- 
partners, EAST COAST FOOD MERCHANTS 
CO. SEE East Coast Food Merchants 
Co. 

WEISBROD, HAROLD & LOUIS WEISBROD 
forming the co-partnership PALOMAR 
CO. SEE Palomar Co, 


WEISBROD, LOUIS & HAROLD WEISBROD 
forming the co-partnersahip PALOMAR 
CO. SEE Palomar Co, 


WEISZ, C. H. © 
Gun jerks no.2. 
woapona portfolio, 
author: W. L. Hawkina. 
KK122741. 


(In Welaz antique 
1956) Appl. 
© 11 Deco; 


WELCH GRAPE JUICE CO., INC, © 
Refreahment wine. 4/5 qt. concom 
grape wine. © 1Sep55; 
KK1 25870. 


90 COMMERCIAL PRINTS AND LABELS 


WELCKER CORP. © 

CID dry-storage, anti-corrosive 
care for idle and reserve equip- 
ment; gives full protection to 
boilers, tanks ... Appl. au- 
thor: Clyde Joseph Welcker. 
© 10Jun57; KK126134. 

Dry-storage, anti-corrosive CID 
for boilers tanks, storage bins; 
stops rusting ... 1 unit. 
Appl. author: Clyde Joseph Welck- 
er. © 28May57; KK126133. 


WELLCO SHOE CORP. © 
My mommy always buys us those nice 
Wellco Foamtread ... washable 


slippers. (In Parents' magazine, 
Apr. 1957, p.130) © 21Mar57; 
KK124416, 


Presenting Wellco's new de luxe 
line; slimline Foamtreads, super 
lightweight slippers ... (In 
Footwear news, Feb. 22, 1957, 
p.17) © 22Feb57; KK123645. 

Win a '58 Cadillac by gettine the 
most out of Life with Wellco Foam- 
tread slippers. (In Footwear news, 
Jan. 4, 1957, p.8-9) © hdan57; 
KK122303. 

You have just bought your child the 
finest slippers ever made; Foam- 
treads. © 12Dec56; KK122675. 


WESSNER, FRANCES C. © 
The revolutionary new flower-clip, 
by Marfran. Now, use fresh flow- 
ers for accessories ... 


© 2>May57; KK126267. 


WESSON OIL & SNOWDRIFT SALES CO. © 
Fry in the living room, if you like, 

there's no smoke with delicate 
Wesson oil. Pan-fried shrimp 
royal. (In Good housekeeping, 
Apr. 1957, p.157) Appl. author: 
Pitzgerald Advertising Agency, 
Ine. © 19Mar57; KK124795. 


A great baking discovery may be 
right on your pantry shelf; stir- 
n-drop cookies. (In Good house- 
keeping, Jan. 1957, p.115) Appl. 
author: Fitzgerald advertising 
Agency, Inc. © 20Dec56; KK122671. 

New idea: just 10 shakes for pan- 
cakes; quick start, just pour 
Wesson oil. (In Good house- 
keeping, Feb. 1957, p.123) 

Appl. author: Fitzgerald Adver- 
tising Agency, Inc. © 22Jan57; 
KkK1225h0. 

New Wesson oil recipe makes tender, 
flaky pie crust in half the time. 
Cherry pie. (In Good housekeep- 
ing, Mar. 1957, p.136-137) 

Appl. author: Fitzgerald Advertis- 
ing Agency. © 19Feb57; KK123413. 


WESTERN PLASTIC PRODUCTS. 

As you decide what you need in West- 
ern plastic slot badges, this 
sheet will come in handy for fig- 
uring your order. (Estimate and 
order blank) © William Earl 
Williams sole owner Western Plas- 
tic Products; 1Jan57; KK125103. 


WESTERN WAXED PAPER DIVISION, CROWN 
ZELLERBACH CORP. SEE Crown Zeller- 
bach Corp. 


WESTINGHOUSE, accepted alternative 
designation of WESTINGHOUSE ELECTRIC 
CORP. SEE Westinghouse Electric 
Corp. 

WESTINGHOUSE ELECTRIC CORP. 

Valance, cornice and cove lighting. 
(Westingthouse home lighting 
department) © Westinghouse, 
accepted alternative designation 
of Westinghouse Electric Corp.; 
2May57; KK125544. 


WHIPPLE, E, L. a.k.a. EDSON L. 
Whipple, Sr. SEE Whipple, Edson L., 
sr. 


WHIPPLE, EDSON L., SR. 
Mobile shoe service. (Mobile shine) 
© E. L. Whipple a.k.a. Ecson L. 
Whipple, Sr.; 27Mar57; KK125604. 


WHIRLPOOL-SEEGER CORP. © 
The better food budget selector; 
better food »nudget with RCA Whirl- 
pool freezers. © 15Aug56; 
KK12278). 


WHITBEY-REHBOCK ADV., INC. © 
The choice of the 1956 Olympic team 
should be yours too. Ocean Cham- 
pion nylon racing trunks. (In 
Scholastic coach, Mar. 1957, p67) 
NM: "new format, business reply 
ad." © 5Mar56; KK123707. 


WHITE, WELD & CO. © 
Hercules Powder Company; a study 
of its common stock. © 8Mar57; 
KK125125. 


WHITEHALL PHARMACAL CO. © 

Announce new way to drain sinus 
cavities without puncturing; 
Dristan tablets. (In The York 
dispatch, York, Pa., Jan. 8, 
1957, p.-11) Appl. author: Rob- 
ert Pasch. © 8Jan57; KK123295. 

Car-sick, air-sick, sea-sick nau- 
sea stopped in minutes by new 
discovery; Triptone. (In Jackson- 
ville journal, Nov. 16, 1956, 
p.-l0) Appl. author: Reginald G, 
Damerell. © 16Nov56; KK122)55, 


Car-sick stomachs; Triptone. (In 
Fresno bee, Fresno, Calif., Nov. 
25, 1956, pe20-D) Appl. author: 
Reginald G. Damerell. © 25Nov56; 
KK122)56. 

Cold misery stopped by tablet dis- 
covery that drains all 86 sinus 
cavities; Dristan. (In Schenec- 
tady gazette, Jan. 23, 1957, 
p15) Appl. author: Thomas L. 
Greer. © 23Jan57; KK12276l. 

Cold sufferers: substance doctors 
prescribe most to restore free 
breathing available now without 
prescription; Dristan. (In Toledo 
blade, Oct. 8, 1956, p.13) Appl. 
author: Robert Pasch. © 80ct56; 
KK122h57. 


Drug prescribed most by doctors for 
nervous indigestion now available 
without prescription; Soothol. 
(In Deseret news, Salt Lake tele- 
gram, Nove 23, 1956, p.12A) 

Appl. author: Emory Ward. 
© 23Nov56; KK122101. 

Famous doctor for women tests new 
douche for feminine hygiene, re- 
ports 100% satisfaction; Needol. 
(In The Charlotte news, Charlotte, 
N. C., Mar. 20, 1957, p.6B) 

Appl. author: Emile L. Frisard. 
© 20Mar57; KK125908. 


Faster, easier way to relieve acid 
indigestion; rid stomach of gas; 
BiSoDol. (In Knoxville news- 
sentinel, Feb. 6, 1957, p.8) 
Appl. author: Emory Ward. 
© 6Feb57; KK123294. 


Hay fever victims can now breathe 
freely again, curb further pollen 
irritation; Drial. (In The Cedar 
Rapids gazette, Cedar Rapids, 
Iowa, Aug. 23, 1956, p.15) Appl. 
author: Harold D. Frazee. 
© 23Aug56; Kk122098. 

How women can remove facial hair 
without electrolysis; special re- 
lease to this paper; Neet. (In 
Charleston evening post, Charles- 
ton, S. Ge, Oct. 9, 1956, p.5SA) 
Appl. author: Florence O'Brien. 
© 90ct56; KK122627. 


Jan.—June 


New discovery brings relief from 
acid indigestion, never before 
possible without prescription; 
Soothol. (In Rochester times- 
union, Oct. 19, 1956, p.13) 

Appl. author: Emory Ward. 

© 190ct56; KkK122097. 

New drug for coughing reaches chest 
area in minutes; Dondryl. (In 
Binghamton press, Jan. 1h, 1957, 
Pe2) Appl. author: W. Norman 
Graham. © 1hJan57; KK122763. 

New nose-head mist formula clears 
head-cold congestion, actually 
kills germs, safely; Drial. (In 
Rochester times-union, Oct. 16, 
1956, pelO) Appl. author: Harold 
D. Frazee. © 160ct56; KK122099. 

New relief for hay fever victims 
with this new tablet invention; 
bristan. (In Toledo blade, Aug. 
13, 1956, p.6) Appl. author: 

W. Norman Graham, © 13Aug56; 

KK121989. 

New spray mist for hay fever vic- 
tims; quickly restores deep, 
clear breathing; Drial. (In 
Rochester times-union, Aug. 16, 
1956, pell) Appl. author: 
Harold D. Frazee. © 16Aug56; 
KK122100. 

Seience discovers new way to remove 
warts before they spread; Com- 
pound W. (In Evening news, 
Harrisburg, Pa., Apr. 1, 1957, 
Pell) Appl. author: Erwin A. 
Levine. © lApr57; KK125909. 

Sinus relief without surgery; new 
instant-acting nose-head mist ... 
Drial. (In New Britain herald, 
New Britain, Conn., Mar. 5, 1957, 
p.6) Appl. author: Harold D. 
Frazee. © 5Mar57; KK126200. 


2 scientists find easy way to re= 
move facial hair at home without 
electrolysis, by Nadine Wright. 
Neet. (In The Charleston gazette, 
Oct. 8, 1956, p.18) Appl. au- 
thor: Florence 0'Brien. 
© 80ct56; KIN 22626. 


WHITEWATER RAINCOAT CO. © 
Plassie plastic rainwear; bingo 
rainhood. Figure of woman in 
rainhood that extends over 
shoulders. Appl. author: Mil- 
print, Inc. © 25Feb57; KK123851. 


Plassie plastic rainwear; boy's 
raincoat. Figure of boy [wearing] 
raincoat. Appl. author: Mil- 
print, Inc. © 25Feb57; KK123854. 


Plassie plastic rainwear; girl's 
raincoat. Figure of girl [wearing] 
raincoat. Appl. author: Mil- 
print, Ine. © 25Feb57; KK123855. 


Plassie plastic rainwear; lady's 
raincoat. Figure of lady wearing 
raincoat. Appl. author: Mil- 
print, Inc. © 25Feb57; KK123849. 


Plassie plastic rainwear; man's 
raincoat. Figure of man [wearing] 
raincoat. Appl. author: Mil- 
print, Inc. © 25Feb57; KK123852. 


Plassie plastic rainwear; shrimp 
cape, Figure of girl with rain- 
cape over her, Appl. author: 
Milprint, Inc. © 25Feb57; 
KK123850. 


WHITLOW, FLETCHER. 
Doodle page of the month. Pages 
9 & 10, series 7e SEE Craftool 
Co. 


WHITMAN (STEPHEN F.) & SON, INC, © 
Who-says men don’t understand women, 
Sampler, [Brunette girl kissing 
smiling blonde man] (In The Sat- 


urday evening post, Dec. 15, 1956) 
© 15Dec56; KK121990, ‘ 


1957 


Who says men don't understand wom- 
en. Sampler; chocolates & con- 
fections. [Blonde hugging smug 
man] (In The Saturday evening 
post, Feb. 9, 1957) © 9Feb57; 
KK123217. 

Who says men don't understand wom- 
en. Sampler; chocolates & con- 
fections. Pinwheel assortment. 
[Brunette holding rabbit; hugging 
man] (In The Saturday evening 
post, Apr. 20, 1957) © 2CAprd7; 
KK124489, 

Who says men don't understand wo- 
men. Sampler, chocolates & con- 
fections [Silver-haired girl 
leaning against man in tuxedo] 
(In The Saturday evening post, 
Mar. 2, 1957) © 2Mar57; 
KK123385. 


WHITMAN PUB. CO. © 
Clown Capers. Loads of fun for all 


ages; a game that's different ... 
Game board, cards and instructions 
for 2, 3 or 4 players. 

Be aera: © 18Mar57; 
KK124749. 

Tell-a-Tale picture puzzles; fun 
time. Tell-A-Tale Games. 3 
puzzles on heavy board. 
No.4429:29. © 24Jan57 (in no- 
tice: 1956); KK124746. 

Tell-a-Tale picture puzzles; pet 
animals. Tell-A-Tale Games. 3 
puzzles on heavy board. 
No.4429:29. © 24Jan57 (in no- 
tice: 1956); KK124748. 

Tell-a-Tale picture puzzles; play 
time. Tell-A-Tale Games. 3 
puzzles on heavy board. 
No.4429:29. © 24Jan57 (in no- 

tice: 1956); KK124747. 

12 cute Mickey Mouse valentines 
with gummed envelopes. 6048. 
© 7Jan57; KK123138. 


WHITMORE MANUFACTURING CO. © 
Liquid gear composition; Handi-Lube. 
Net wt. 16 ozs. © 13May57; 
KK125901. 


WILDER, ALFRED A., ED C, MOSESIAN, 
NEWTON J, CAFFEJIAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 


WILLIAMS (R. R.) INC. © 

Amazing new ... Wash 'n Dri; the 
moist cleansing tissue in the neat 
Ccarry-pak that washes and cools 
face and hands ... (In The New 
Yorker, May 18, 1957) Appl. au- 
thor: Ellington & Co., Inc. 
© 18May57; KK126287. 

The feminine hygiene need that has 
been missing for difficult days. 
Frances Neil, hygienist, advises 
--» Memo, (In Binghamton press, 
May 27, 1957) Appl. author: 
Ellington & Co., Inc. © 27May57; 


kK126286. 
Memo, premoist towelette for per- 


sonal hygiene. Twenty-one pack- 

ets. © 7Sep56; KK123537. 

New concept in clean-up convenience; 
Wash 'n Dri. SE-2-1. © 20Aug56; 
KK123536. 

Wash-'n-Dri, the miracle moist 
towelette; washes hands and face 
without water, soap, towel. 
Twenty-one packets, © 40ct55; 


KK123535. 


WULLIAMS (WALTER) CANDY CO. © 
Delicious salt water taffy. wt. 
10 oz. Appl. author: Bowman's 
Print. Co. © 1May57; KK125301. 
Halloween tricks or treats. Full 


pound, © 8Mar57; KK124055. 
WILLIAMS, WILLIAM EARL sole owner 

WESTERN PLASTIC PRODUCTS. SEE 

Western Plastic Products. 


CURRENT REGISTRATIONS 


WILLIAMSON-DICKIE MANUFACTURING CO. © 
Dickies new look for everyday best; 
action-fitted work clothes. (In 
Look, June 11, 1957, p.116) 
Appl. author: Albert Evans, Jr. 
© 4Jun57; KK125761. 

In a bind on the job? Get Dickies 
action-fitted work clothes. (In 
Life, Mar. 18, 1957, p.153) 

Appl. author: Albert Evans, Jr. 
© 14Mar57; KK124500. 


Look better in Dickies Slacktimes, 
for less than you'd guess; wash- 
able casuals. (In Esquire, Apr. 
1957, p.142) Appl. author: 
Albert Evans, Jr. © 7Mar57; 
KK124499. 

Men who wear the pants in the family 
wear Dickies action-fitted work 
clothes for pride and comfort. 
(In Sunset, June 1957, p.112) 
Appl. author: Albert Evans, Jr. 
© 25May57; KK126118. 


Whistle bait, that's you in Dickies 
Slacktimes; casual clothes. (In 
Esquire's apparel arts, Apr. 

1957, p-10) Appl. author: Albert 
Evans, Jr. © 1Apr57; KK124945. 


WILLYS MOTORS, INC. © 
Extraordinary; now, the completely 
new forward control Jeep FC-150. 
(In The Saturday evening post, 
Dec. 29, 1956, p.368-39) Appl. 
author: Norman, Craig & Kummel, 
Ine. © 25Dec56; KK122))06. 

New capacity; new maneuverability; 
new style; new Jeep forward con- 
trol 4-wheel drive FC-150. (In 
The Saturday evening post, Jan. 
26, 1957, p.73) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 22Jan57; KK124246. 


WIL-O-WAY FARM, INC. © 
Good-E milk, Purple Cow brand; homo 
genized milk. One half gallon 
liquid. © 3Dec56; KK122315. 


WILSON, RAY ALEXANDER, JR. & CHARLES 
LEONARD SEATON forming the partner- 
ship SEATON-WILSON MANUFACTURING CO. 
SEE Seaton-Wilson Manufacturing Co. 


WILSON & CO,, INC. © 

Eager; Ideal dog food has more beef; 
pressure cooked. (In The Ameri- 
can home) Appl. author: United 
States Advertising Corp. 
© 27Dec56; KK123846,. 

Eager; Ideal has more beef, pres- 
sure cooked ... nutrients essen- 
tial for dog health. (In Parade, 
St. Petersburg times, Mar. 3, 
1957, p.30) Appl. author: 
United States Advertising Corp. 
© 3Mar57; KK123463. 

He knows; Ideal has more beef, 
pressure cooked; dog food. (In 
Parade, Apr. 14, 1957, p.14) 

Appl. author: United States Ad- 
vertising Corp. © l4Apr57; 
KK124428, 

He knows; Ideal has more beef, 
pressure cooked; dog food. 

(In The American home, Apr. 1957, 
p.46) Appl. author: United 
States Advertising Corp. 

© 21Mar57; KK124299, 

Precious moments; Ideal dog food 
has more beef, pressure cooked. 
(In The American home, Mar. 1957, 
p.40) Appl. author: United 
States Advertising Corp. 
© 2)Feb57; KK12 3460, 

Precious moments; Ideal has more 
beef, pressure cooked; dog food, 
(In Parade, Mar. 17, 1957, p.25) 
Appl. author: United States Ad- 
vertising Corp. © 17Mar57; 

KK1 24427. 


WILSON REFRIGERATION, INC, © 
Greatest news in bulk cooling his- 


gl 


tory; here are complete facts 
about Wilson's new dimension ... 
Appl. author: John Powers Conde. 
© 10Jun57; KK126162. 

I'm selling; open frozen food sales 
cases. Appl. author: John Powers 
Conde. NM: “revision of illus- 
trations and type changes de- 
seribing alteration of product.” 
© 22J3an57; KK123843. 

I'm storing; I'm selling. New prof- 
4t for food stores; frozen food 
sales cases. Appl. author: John 
Powers Conde. NM: "revision of 
illustrations and type changes de- 
seribing alteration of product.” 
© 22Jan57; KK123844. 

New dimension bulk coolers. Pocket 
selection chart. Appl. author: 
John Powers Conde. © 12Mar57; 
KK124503. 

New dimension; there's a Wilson 
bulk cooler to fit your needs. 
Appl. author: John Powers Conde, 
© 17Jun57; KK126334. 

No matter how large your herd, you 
need a new dimension in your milk 


cooling. Appl. author: John 
Powers Conde. © 3Jun57; 
KK126288. 


Zero safe upright expandable stor- 
age freezers; this freezer grows. 
Appl. author: John Powers Conde. 
NM: "revision of illustrations 
and type changes describing 
alteration of product.’ © 22Jan57; 
KK123845. 

WINKLER, LILLIAN S. © 
Mrs. Winkler's ... original Texas 
chili pie. Net wt. 7 1/2 oz. or 
more. © 20Mar57; KK126411. 


WINTHROP SHOE CO,, division INTERNA- 
TIONAL SHOE CO, SEE International 
Shoe Co. 

WOLCH NUT & CANDY CO. © 
Fresh Pack salted mixed nuts. 14 

ounces net. (Associated with the 
representation of a daisy) 
© 10ct56; KK123181. 


WOMAN'S DAY, INC. © 
Everyone agrees: we've made a new 
woman out of Woman's day, the 
A & P magazine. (In The New York 
er, Mar. 23, 1957, p.62-63) 
© 21Mar57; KK123975. 

Scissors, typewriter ribbon, layout 
pad, rubber cement. Woman's Day, 
the A & P magazine. (In The New 
Yorker, Feb. 16, 1957, p.65-66) 
© 14Feb57; KK123171. 

6 great soup recipes from 6 famous 
restaurants. All in one Woman's 
day, the A & P magazine. (In The 
New Yorker, Oct. 27, 1956, p.60- 
61) Appl. author: Doyle Dane 
Bernbach, Inc. © 250ct56; 
KK124003, 

Some operation we just did; we've 
made a new woman out of Woman's 
day ... the A & P magazine. (In 
The New Yorker, Jan. 19, 1957, 

p. 46-47) © 17Jan57; KK123004. 


WONDER-BRA CO., INC, © 

You can see it in her face; she's 
wearing Wonder-Bra. (In Charm, 
Apr. 1956, p.167) Appl. author: 
Cc. J. Herrick Associates. 
© 22Mar56; KK123336. 

WOOD (ALBERT) & FIVE SONS, INC. © 
They found the answer, by Francis 
Wood, How to invest over a mil- 
lion dollars in synagogue furni- 
shings ... Synagogue. 
© 21Apr57; KK124 : 

They found the answer, by Francois 
Wood, How to invest ten million 
dollars in ohurch furnishings 
«+. Church. © 2lAprs7; 

KK1 24825. 
WOOD, FRANCIS FROST. 

They found the anawer. SEE Wood 
(Albert) & Five Sons, Ino- 


92 COMMERCIAL PRINTS AND LABELS 


WOOD (J. R.) & SONS, INC. © 

Actual letters prove Artcarved's 
permanent value plan ... for 
selling diamond rings. (In 
Jewelers' circular-keystone, Oct. 
1956, p. 84-85) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 10ct56; KK125664. 

Artcarved diamond and wedding rings; 
precious beauty, permanent value. 

Van Wyck set, Divinity set [and 
others] (In Seventeen, Nov. 1955, 
p.121) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Nov55; KK122902. 

Artcarved diamond and wedding rings; 
the diamond that's guaranteed for 
permanent value. Canterbury set, 
Wellesley set [and others] (In 
Glamour, Apr. 1957, p.13) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 22Mar57; 
KK125668. 

Artcarved diamond and wedding rings; 
the diamond that's guaranteed for 
permanent value. Sedgwick set, 
Andover set [and others] (In 
Life, Feb. 18, 1957, p.123) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 14Feb57; KK123400, 

Artcarved diamond and wedding rings. 
“Which ring can you be sure will 
always keep its value? (In Life) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 20Sep56; 
KK122875. 

Artcarved diamond and wedding rings; 
your loveliest selection of wed- 
ding rings, guaranteed for a life- 
time. Iona set, Heartbeat set, 
Brilliance set fana others] (In 
Bride's magazine, spring 1957, 
p.125) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 15Jan57; KK123444. 

Beloved by brides for over 106 
years; Artcarved diamond and wed- 
ding rings. Largo set, Eternal- 
ly Yours set [and others] (In 
Bride's magazine, summer 1956, 
p91.) Appl. author: Batten, Bar 

ton, Durstine & Osborn, Inc. 
© 15Apr56; KK122903. 

Beloved by brides for over 106 
years; Artcarved diamond and wed- 
ding rings. ‘lenderness set, De- 
votion set [and others] (In 
Briddés marazine, spring, 1956, 
p.4.0) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 15Jan56; KK122901. 

Cnoose the diamond that's guaran- 
teed for permanent value; Art- 
carved. [Bride holding pink 
bouques! (In Seventeen, May 
1956, p.ly-15) Appl. author: 
Batten, Barton, Durstine & Os- 
born, Inc. © 1May56; KK122026. 

Choose the diamond that's fmuaran- 
teed for permanent value; Art- 
carved. [Bride holding talisman 
roses] (In Seventeen, Mar. 1956, 
p-29) Appl. author: Batten, Bar- 
ton, Durstine & Csborn, Inc. 
© 1MarS6; KK12202). 

Choose the diamond that's ruaran- 
teed for permanent value; Art- 
carved. [Bride with hand on 
flowers] (In Seventeen, eb. 
1956, p.115) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 1Feb56; KK122023. 

Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved. Casablanca set, Revela- 
tion set [and others] (In Life, 
Mar. 8, 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © GMar56; KK123047. 

Choose the diamond that's guaran- 

teed for permanent value; Art- 
carved. Dept.S-36. (In Seven- 


teen, Apr. 1956, p.17) Appl. 
author: Batten, Barton, “urstine 
& Osborn, Inc. © lApr56; 
KK122025. 


Choose the diamond that's guaran- 


teed for permanent value; Art- 
carved. Dept.S-56. (In Seven- 
teen, June 1956, p.17) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © lJun56; 
KK122027. 


Choose the diamond that's cuaran- 


teed for permanent value; Art- 
carved diamond and wedding rincs. 
Berisshire set, Vorue set [and 
others] (In Look) Appl. author: 
Batten, Barton, Durstine & Oshorn, 
Inc. © 20Nard56; KK122879. 

Choose the diamond that's cuaran- 
teed for permanent value; Art- 
carved diamond and wedding rings. 
Brookdale set, Beekman set [and 
others] (In Mademoiselle, Nay 
1956) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 29Apr56; KK122585. 


Choose the diamond that's guaran- 


teed for permanent value; Art- 
carved diamond and wedding rings. 
Brunswick set, Oxford set [and 
others] (In Look) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 21Feb56; KK122878. 


Choose the diamond that's guaran- 


teed for permanent value; Art- 
carved diamond and wedding rings. 
Imperial set, Prudence set [and 
others] (In Mademoiselle, Feb. 
1956, p23) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 29Jan56; KK122907. 


Choose the diamond that's guaran- 


teed lor permanent value; Art- 
carved diamond and wedding rings. 
iliramar set, Carlton set [and 
others] (In Look) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 17Apr56; 122880. 


Choose the diamond that's guarm-—- 


teed for permanent value; Art- 
carved diamond and wedding rings. 
Princeton set, Franciscan set |and 
others] (In Life) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 10May56; KK122876. 

The diamond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings. Casablanca 
set, Miramar set [and others] 

(In Seventeen, Apr. 1957, p.125) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © lApr57; 
KK125438. 


The diamond that's guaranteed for 


permanent value; Artcarved dia- 
mond and wedding rings. Casa- 
blanca set, Wellesley set [and 
others] (In Mademoiselle, Mar. 
1957, p.5) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© 28Feb57; KK125434. 

The diamond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings. Miramar set, 
Tyrone set [and others] (In Look, 
Mar. 19, 1957, p.95) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 5Mar57; KK125436. 

The diamond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings. Tyrone set, 
Princeton set [and others] (In 
Life, Apr. 15, 1957, p.143) 

Appl. author: Batten, Bartan, 
Durstine & Osborn, Inc. 
© 1lApr57; KK125437. 


The diamond that's guaranteed for 


permanent value; Artcarved dia- 
mond and wedding rings. Welles- 
ly set, Nocturne set [and others] 
(In Seventeen, Feb. 1957, p.33) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Ine. © 1Feb57; 
KK123398. 


Jan.—June 


For the second consecutive year Art- 


carved diamond and wedding rings 
have been awarded a Diamonds U.S.A. 
Award for excellence of desirn. 
(In the Jewelers! circular-key- 
stone, Dec. 1956, p.53) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Ine. © 1Dec56; KK122906. 
My Jim is the smartest man on earth. 
Artecarved diamond and wedding 
rings. (In Seventeen, Mar. 1957, 
p. 24-25) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Mar57; KK125435. 
My Jim is the smartest man on 
earth. Artcarved diamond and wed- 
ding rings. Oxford set, Palmyra 
set [and others] (In Seventeen, 
May 1957, p.51) Appl. author: 
Batten, Barton, Durstine & Os- 
born, Inc. © 1May57; KK125669. 
Now, tie in with Artcarved's spring 
advertising ... the Artcarved 
Permanent Value Plan. (In The 
Jewelers' circular-keystone, Feb. 
1957, p.52-53) Appl. author: 


Batten, Barton, Durstine & Osborn, 


Inc. © 1Feb57; KK125439. 


Permanent value, plus precious beau- 


ty. Artcarved Sheraton set. (In 
Look, Nov. 1, 1956, p.21) Appl. 
author: Batten, Barton, Durstine 

& Osborn, Inc. © 1Nov56 (in no- 

tice: 1955); KK122022. 

Precious beauty, permanent value; 
Artcarved diamond and wedding 
rings. Berkshire.ring, Balmoral 
set [and others] (In Life) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 22Sep56 
(in notice: 1955); KK122677. 

Precious beauty, permanent value; 
Artcarved diamond and wedding 
rings. Brookdale set, Tenderness 
set [and others] (In Seventeen, 
Oct. 1955, p.15) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 10ct55; KK122900. 

Precious beauty, permanent value; 
Artcarved diamond and wedding 
rings. Brunswick set, Heartbeat 


set [and others] (In Mademoiselle, 


Sept, 1955, p.l7) Appl. author: 
Batten, Rarton, Durstine & Osborn, 
Inc. © 29Aug55; KK122897. 
Precious beauty, permanent value; 
Artcarved diamond and wedding 
rings. Van Wyck set, Princeton 


set [and others] (In Mademoiselle, 


Oct. 1955) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 29Sep55; KK122899. 

This spring Artcarved's permanent 


value plan ... diamond and wedding 


rings. (In The Jewelers! circu- 
lar-keystone, Feb. 1956, p.62-63) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 1Feb56; KK125661. 

Tie-in with Artcarved's next full 
page PVP ad in Glamour, Appl. 
author: Batten, Bartm, Durstine 
& Osborn, Inc. © 1Dec56 (in 
notice: 1955); KK1l22031. 


Today and on your silver anniversary, 


can you be sure of your diamond's 
value? Artcarved. Dept.G-16. 
(In Glamour, Oct. 1956, p.25) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 22Sep56; KK125663. 


Today and on your silver anniversary, 


can you be sure of your diamond's 
value? Artcarved. Dept.K-56,. 
(In Look, Oct. 2, 1956, p.127) 
Appl. author: Batten, Barton, 


Surstine & Osborn, Inc. © 20ct56; 


KK122021, 


Today and on your silver anniversary, 


can you be sure of your diamond's 
value? Artcarved. Dept.S-66. 
(In Seventeen, Aug. 1, 1956, 


1957 


p95) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
2D 1Aug56; KK122028,. 

Today and on your silver anniversary, 
can you be sure of your diamond's 
value? Artcarved. Dept.S-76. 

(In Seventeen, Sept. 1, 1956, 
p.e2i-25) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Sep56; KK122029. 

Today and on your silver anniversary, 
can you be sure of your diamond's 
value? Artcarved. Dept.S-86. 

(In Seventeen, Oct. 1, 1956, 
p.125) Appl. author: Batten, 
Barton, Durstine & Csborn, Inc. 
© 10ct56; KK122030. 

Today and on your silver anniversary, 
can you be sure of your diamond's 
value? Artcarved. Dept.S-96. 

(In Seventeen, Nov. 1956, p.29) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc, 

© 1Nov56; KK125666. 

Today and on your silver anniversary 
can you be sure of your diamond's 
value? Artcarved diamond and wed- 
ding rings. Brunswick set, Oxford 
set [and Bioeiol (In Glamour, 
Dec. 1956, p.19 Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 22Nov56; KK125894. 

Today and on your silver anniversary 
can you be sure of your diamond's 
value? Artcarved diamond and wed- 
ding rings. Canterbury set, Wood- 
mere set [and others] (In Made- 
moiselle) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

® 290ct56; KK122886, 

Today and on your silver anniversary 
can you be sure of your diamond's 
value? Artcarved diamond and wed- 
ding rings. Sheraton set, Casa- 
blanca set [and others] (In Look) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 7Sep56; 
Kk122881. 

Today and on your silver anniversary 
can you be sure of your diamond's 
value? Artcarved diamond and wed- 
ding rings. Woodmere set, Mira- 
mar set [and others] (In The Sat- 
urday evening post, Dec. 1, 1956, 
p-87) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 27Nov56; Kk12286). 

Which ring can you be sure will 
always keep its value? Artcarved 
diamond and eer rings. (In 
Look, Nov. 27, 1956, p.5/) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 13Nov56; KK125667. 

Your great chance to increase dia- 
mond profits; Artcarved's next 
PVP ad in Look, March 19 issue 
coe Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc, 
© 2Mar57; KK125429. 

Your loveliest selection of wed- 
ding rings, guaranteed for a 
lifetime. Artcarved. Iona set, 
Heartbeat set [and others] (In 
Modern bride, spring 1957, p.2) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 10Jan57; KK123399. 

Your loveliest selection of wedding 
rings, guaranteed for a lifetime; 
Artcarved diamond and wedding 
rings. Largo set, Garland set 
[and others] (In Bride's maga- 
zine, summer 1957, p.68) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 15Apr57; 
KK125440,. 


Your loveliest selection of wedding 
rings guaranteed for a lifetime; 
Artcarved diamond and wedding 
rings. Prudence set, Tenderness 
set [and others) (In Bride's 


CURRENT REGISTRATIONS 


magazine, winter 1956, p.13) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 150ct56; KK122905. 

Your loveliest selection of wedding 
rings, guaranteed for a lifetime; 
Artcarved diamond and wedding 
rings. Tenderness set, Simplic- 
ity set [and others] (In Bride's 
magazine, autumn 1956, p.37) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 15Ju156; KkK12290). 


WOODLAND FURNITURE MANUFACTURING CO. © 
Dream home decorating within your 
reach with ... ready-to-finish 
furniture by Woodland. Appl. 
author: Ben Duben. © 1May57; 

KK125187. 


WOODLING, GEORGE V. 
Twin pack Buckeye Doubles. SEE 
Stahmer, Bernhardt. 


WOODWARD, ALBERT Y. d.b.a. CUSTOM FIN- 
ISHERS GUILD. SEE Custom Finishers 
Guild. 


WOOLWORTH (F. W.) CO. © 
For kids of all ages; the bubble 
balloon ... makes dozens of dif- 
ferent shapes ... © 23May57; 
KK125752. 


WORLD WIDE EXTERMINATING CORP. © 
W.W loves cleanliness, and promptly 
puts the kiss of death on roaches, 
ants, bedbugs ... © 7Feb57; 
KK123005. 
WORTHINGTON, BRICE. SEE Worthington, 
Clair Brice. 


WORTHINGTON, CLAIR BRICE, 

Christmas Bonus day; Sheldon is you 
most convenient Christmas gift 
shopping center. © Brice Worth- 
ington & Sheldon Sun; 16Dec56; 
KK122912. 


WRIGHT & MCGILL CO. © 

The Mainliner Fre-Line reel for 
spinning rods, for fly rods. 
(Circular FL-57) Appl. author: 
Karl E. Gerarden. © 29Mar57; 
KK124226. 

Mr. Dealer, we have something for 
you; Eagle Claw hooks. (Circular 
NL-557) Appl. author: Karl E. 
Gerarden. © 22Apr57; KK125096. 

Stream & Lake spinning reel; gives 
finger-tip touch control of line 
and cast. (Circular NL-257) 
Appl. author: Karl E. Gerarden. 
© 22Jan57; Kid22671. 


WYBRANT SYSTEM. © 

Action speaks louder than words. 
Mr. H. H., Mr. P. C. [and others] 
-.. take your hair and scalp 
problems to Wybrant. (In New 
York daily news, Mar. 11, 1957, 
p.55) Appl. author: William 
Wybrant. © 11Mar57; KK124922. 

Do you have cherophobia? Wybrant 
hair treatments, Introductory 
trial coupon. (In New York post, 
Apr. 2, 1957, p.48) Appl. au- 
thor: William Wybrant. © 2Apr57; 
KK124507. 

45 minutes of sheer pleasure ... 
stops hair loss in 6 treatments 
(In New York daily news, 


Apr. 1, 1957, p.58) Appl. au- 
thor: William Wybrant. © lApr57; 
KK124391. 

Hair-raising pictures. (In New 


York post, Mar, 12, 1957, p.54) 
Appl. author: William Wybrant. 
© 12Mar57; KK125386. 


93 


Hair-raising pictures. Mr. R. W. 
If you have a hair or scalp prob- 
lem... (In New York post, Mar. 
5, 1957, p.41) Appl. author: 
William Wybrant. © 5Mar57; 
KK125401. 

Stop hair loss with six treatments 
.. no other shampoo ... (In 
New York daily news, Apr. 6, 


1957, p.63) Appl. author: Wil- 
liam Wybrant. © 8Apr57; 
KK124399. 


Stop hair loss with six treatments, 
or your money back. Accept a 
free nylon hair brush ... (In 
Daily news, New York, Feb. 25, 
1957, p.47) NM: revised word- 
ing. © 25Feb57; KK123847. 

Stop hair loss with six treatments 
or your money back. If you are 
worried about your hair and 
scalp ... (In New York daily 
news, Apr. 15, 1957, p.51) 

Appl. author: William Wybrant. 

© 15apr57; KK124547. 

Stop hair loss with six treatments 
or your money back; if you value 
your personal appearance ... (In 
New York daily news, Mar. 4, 
1957, p.55) Appl. author: wil- 
liam Wybrant. © 4Mar57; 
KK125372. 

Stop hair loss with six treatments 
or your money back. Mr. M. S., 
Mr. M. L. [and others] (In New 
York daily news, Mar. 18, 1957, 
p.59) Appl. author: William Wy- 
brant. NM: rev. wording to con- 
form to current practices. 


© 18Mar57; KK124382. 


WYLER & CO. © 

Chicken noodle soup; a ready sour 
mix, made with chicken meat. 
Cooks in 7 minutes, serves four. 
Net weight 2 ounces. Appl. au- 
thors: Arma S. Wyler & Norbert 
Schwarz. © 7Aug56 (in notice: 
1944); KK123083. 

Chicken rice soup, made with chicken 
meat; a ready soup mix. Net 
weight 2 ounces. Appl. authors: 
Arma S. Wyler & Norbert Schwarz. 
© 10Sep56 (in notice: 1949); 
KK122009, 


WYNN OIL CO. © 
Friction proofing; upper cylinder 
for farm. Net contents: 1 U. S. 
gallon. © 1May57; KK125535. 


¥ 


YAKIMA COUNTY PROCESSORS, INC. © 
Grape Jill brand, pure Washington 
State concord grape juice. Net 
contents 1 pint 8 fl. ozs. 
© 1Nov55; KK124009. 


YOGG & CO. © 
The ideal gift for birthdays, wed- 
dings ... a gift certificate. 
© 1Feb57; KK124154. 
YOUNG (W. T.) FOODS, INC., subsidiary 
of PROCTER & GAMBLE CO. SES Procter 


& Gamble Co. 


ZAHLOUT, VICTOR d.b.a. VICTOR'S LABO- 
RATORY. SEE Victor's Laboratory. 


ZIPPY, INC. © 
Do your clothes feel wonderful to 
wear? Zippy, easy ironing stareh. 
One quart. Appl. author: Mitoh- 
ell Root. © 2iJun56; KK12S54T79. 


RENEWAL REGISTRATIONS 


A list of prints and labels for which renewal registrations were made during 
the period covered by this issue. Arrangement is alphabetical under the name 


of the claimant of renewal copyright. 


and the renewal registration is included in each entry. 


AMERICAN POP CORN CO, 
American Beauty giant pop corn. 

© 1Sep29; Label 36820. American 

Pop Corn Co. (P); 28Jan57; 

R165UH9. 

Jolly Time brand pop corn. 
© 17Mar30; Label 37434. american 
Pop Corn Co. (P); 12Jun57; 
R193338. 


BLUM, MRS. E. H. 

Horseshoe brand, for pants & summer 
suits. © 23Jul129; Label 36273. 
Mrs. E. H. Blum (P); 17May57; 
R192177. 


BRUNSON, SOPHIA B. 
Rose balm. O©O 1Jun29; Label 3612). 
Sophia B. Brunson (P); 22Jan57; 
R16),888. 


COLLINS-LEE CoO. 
Freshur fish fillets. © 4Apr29; 
Label 35962. Collins-Lee Co. 
(P); 7Feb57; R186019. 


DUNN & MCCARTHY, INC. 

You need no longer be told that you 
have an expensive foot. 
© 29May29; Print 11922. Dunn & 
McCarthy, Inc. (P); 15Apr57; 
R190031. 

You need no longer Be Eane that you 
have an expensive foot. 
c 19029; Label 6242. Dunn & 
McCarthy, Inc. (P); 15Apr57; 
R190030. 


GENERAL INSECTICIDE CO., INC. 
Crow Tox. © 20Mar29; Label 
36013. General Insecticide Co., 
Inc. (P); 6Feb57; R185902. 


GRUENDLER CRUSHER & PULVERIZER CO. 
On making molasses for Gruendler 
equipment; for cold mixing mo- 
lasses feeds. © 3Sep29; Print 
12155. Gruendler Crusher & Pul- 
verizer Co. (P); 21Jun57; 
R194065. 


LIPTON (THOMAS Je) SINC. 

Lipton's Tea. (Olive) © 10ct29; 
Label 38986. Thomas J. Lipton, 
Inc. (P); 14Feb57; R186313. 

Lipton's Tea. (Red) © 10ct29; 
Label Br ai Thomas J. Lipton, 
Ine. (P); 14Feb57; R186315. 

Lipton's Tea. (Salmon) © 10ct29; 
Label 38827. Thomas J. Lipton, 
Inc. (P); 14Feb57; R186314. 


MAKRANSKY (S.) & SONS, INC. 

As competition grows keener our 
business grows larger. © 28Jan29; 
Print 1193}. S. Makransky & Sons, 
Inc. (P); 2hJan57; R18,930. 


MARRIOTT, ELIZABETH K. 
Nu-Pyo. © 1Aug29; Label 36447. 
Mrs. John E. (Elizabeth K.) 
Marriott (P); 13Feb57; R186326. 


Information relating to both the original 


PICARD PHARMACY, INC. 

Venus the motor oil with the perfect 
body. © 13Apr29; Label 36012. 
Picard Pharmacy, Inc. (P); 
11Feb57; R186079. 


STANDARD BRANDS, INC. 

Fleischmann's baking powder. 
© WSep29; Label 37107. Standard 
Brands, Inc. (P); lApr57; 
R188911. 

Fleischmann's Phos-Fo-Lac. 
© 26Dec29; Label 37187. Standard 
Brands, Inc. (P); 1Jul157; 
R194336. 


TODD (E. M.) CO., INC. 
Old Virginia bacon. © 1lApr29; 
Label 36014. E. M. Todd Co., 
Inc. (P); 20Feb57; R187106. 


WALKER, IDA G. 
El Pato. © 1Jul29; Label 36372. 
Ida G. Walker (P); lApr57; 
R188912. 


ZIMMER (M. D.) & CO. 
If you still demand the best. 
© 22Mare9; Print no.11990. M. D. 
Zimmerman & Co. (P); 7Feb57; 
R186020. 


Qs 


5, GOVERNMENT PRINTING OFFICE i¥* ‘ 4200 7% 


CATALOG OF COPYRIGHT ENTRIES 
Third Series 


VOLUME 11, PART 11B, NUMBER 2 


~ Commercial Prints and Labels 


JULY-DECEMBER 


1957 


COPYRIGHT OFFICE 


a THE LIBRARY OF CONGRESS 
wy Bae WASHINGTON : 1958 


CATALOG OF COPYRIGHT ENTRIES 


Third Series 


CATALOG OF COPYRIGHT ENTRIES 


Third Series 


VOLUME 11, PART 11B, NUMBER 2 


Commercial Prints and Labels 


JULY-DECEMBER 


1057 


COPYRIGHT OFFICE 
THE LIBRARY OF CONGRESS 
WASHINGTON : 1958 


Preface 


The CATALOG OF COPYRIGHT ENTRIES is 
published by ‘authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: “The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration.” 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17. The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annval 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of said 
Title 17, or, in the case of published three-dimen 
sional works of art, there has been compliance with 
section 13 of said Title 17, which provides for the 
deposit of identifying reproductions in lieu of the 
work itself. Foreign works, two copies of which 


were deposited with a catlog card and application 
for registration under the waiver-of-fee provision 
in section 215 of Title 17 of the United States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

Fcr a more complete description of the contents 
of this issue of the Catalog see p. vu. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges- 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 
2571),:G; 


Table of Organization 


Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa 
tion added by the Copyright Office for the purposes 
of statistical analysis. A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-tee provision 
The symbol R does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copynght 
registrations. These are recorded in a_ separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 


registered. Some parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the part. 


Price per 
semiannual 
Issue 


Part 1 Books AND PAMPHLETS, INCLUDING SERIALS AND 


ConTRIBUTIONS TO PERIODICALS ....... . $2. 50 
A__ Books 
AF Books in foreign languages published abroad 
AI _ Books in the English language first published 
abroad 
BB_ Contributions to periodicals 
R Renewal registrations 
PART 2)JPERIODICATS: p<. su ce oe kee 1. 00 
B_Periodicals 
BF Periodicals in foreign languages published abroad 
BI Periodicals in the English language first published 
abroad 
R___ Renewal registrations 
Parts 3-4 DRAMAS AND Works PREPARED FOR ORAL 
DELIVERY CAS 5 Sy Re Deke SI A a eter 1. 00 
C Lectures and other works prepared for oral 
delivery 
DF Dramatic and dramatico-musical works published 
abroad 
DP Published dramatic and dramatico- musical works 
DU Unpublished dramatic and~ dramatico-musical 
works 
R___ Renewal registrations 
Parr SeMusies 204 SA ce eee ee oie 3. 50 


EF Musical compositions published abroad 

EP Musical compositions published in the United 
States 

EU Unpublished Music 

R___ Renewal registrations 


v1 


Part 6 Maps AND (mane 
F Maps 
R____ Renewal registrations 


Parts 7-11A Worxs or Art, REPRODUCTIONS OF 
Works oF ArT, SCIENTIFIC AND TECHNICAL Draw- 
INGs, PHOTOGRAPHIC Works, PRINTS AND PICTORIAL 


ITLUSTRATIONS . = «2: « +1. 4 0 nn 

GP Bublished works of art and designs for works 
of art 

GU erence works of art and designs for works 
of art 

H Reproduction of works of art published in the 


United States 


HF Reproductions of works of art published abroad 

IP Published drawings or plastic works of a scientific 
or technical character 

IU Unpublished drawings or plastic works of a 
scientific or technical character 

JP Published photographs 

JU Unpublished photographs 


K Prints and pictorial illustrations published in the 
United States 
Prints and _ pictorial published 
abroad 
R Renewal registrations 


illustrations 


Part 11B ComMerciAL Prints AND LABELS 
KK Commercial prints and labels 
R___ Renewal registrations 


Parts 12-13 Motion Pictures AND FILMSTRIPS . . . 
LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 
MP Published motion pictures other than photo- 
lays 
MU Unpublished motion pictures other than photo- 
plays : 
R___ Renewal registrations 


TABLE OF CONTENTS 


Current Registrations 
Renewal Registrations 


OT BEC O90 2 ORO OL Oe Det ONS OO OAD A oA one 


0. 5 OO OD OO OO Pee uO sao oA Oho aS DOS Ger Ge 


INTRODUCTION 


PART 11B lists prints and labels, published in 
sonnection with the sale or advertisement of articles 
of merchandise or of services, which were registered 


n Class.K under the symbol KK. — 


Arrangement is alphabetical under the name of the 


copyright claimant. Each work is described in a 
nain entry which includes information pertinent to 
he copyright claim. References lead from the names 


f joint claimants and authors and from variant forms 


fnames. Works for which the subsisting copyright 
ias been renewed are listed separately in the Re- 
iewal Registrations section. The copyright symbol 


3) following the name under which the entry is listed 


ignifies that the form of name used is that appearing 
m the application as claimant. The name is not 
epeated following the copyright symbol © in the 
ntry proper unless it is necessary to record addi- 
ional information from the application not included 
a the heading; e. g.: 
DILLON CREAMERY. © 
Double Dip. © 28Jan57; KK123663. 
CRAFTOOL CO. 
Doodle page of the month. © Craftool Pub. 
Co. t.a. Craftool Co.; 4Jan57; KK122187. 
Each main entry for currently registered works 


‘cludes, in addition to the name. under which it is 
led, the following items of information if available 
nd applicable: 


1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the work 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement 

4) Special descriptive data, limited to registra- 
tions which appeared in a newspaper or 
periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 


5) Names of authors given in the application 
which do not appear elsewhere in the entry. 

6). Name of the employer in the case of a work 
made for hire, if so named in the application, 
together with the name of the employees 
when given. 

7) Copyright symbol ©). 

8) Name of the copyright claimant when it is 
necessary to record information given in the 
application which is not included in the 
heading. 

9) Date of publication as given in the application. 

10) Registration number. 

Whenever it is necessary to indicate a variation 


_ between the information given in the application 


vil 


and in the copy of the work with respect to the 
claimant’s name or the date of publication, the data 
from the application are given first, followed by the 
phrase ‘‘in notice” and the data given in the work; 
e. g.: © Richard Roe & Co.; 8Jan57 (in notice: 
1956); KK113000. 

For renewal registrations, the main entry includes, 
in addition to the name under which it is filed, the 
following items of information if available and 
applicable: 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by a 
statement in parentheses, usually in ab 
breviated form, giving the basis of the 
renewal claim as supplied by the claimant, 
e. g., “John Doe & Co. (P)” indicates that 
renewal of copyright is claimed by John 
Doe & Co. as proprietor. 

6) Date of receipt of the renewal application or 
the fee, whichever is later. 

7) Renewal registration number, 


ABBREVIATIONS AND SYMBOLS NM —new matter 


The following list includes abbreviations and Ie page, pages 
symbols used in this catalog with specific copyright (P) —Proprietor of a commercial print or 
or bibliographic meanings. Definitions are not given label 
for abbreviations in common use. pseud. —pseudonym 
a.k.a. —also known as pub. —published, publishing 
appl. —application rev. —revised 
© —copyright symbol tae —trading as 
dibras —doing business as v., vol., vols. ——volume, volumes 


COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 
July-December 1957 


Commercial prints and labels............. 4513 1957, but do not necessarily represent the exact 

Renewals noe fs ie eee eae 18 number of entries in this issue of the Catalog of 

Copyright Entries. Registration figures for other 

These figures represent the number of registrations classes of material may be found in the respective 
or commercial prints and labels for July-December parts. 


Vili 


COMMERCIAL PRINTS AND LABELS 


CURRENT REGISTRATIONS 


A list of prints and labels published in connection with the sale or advertise- 
ment of articles of merchandise or of services, registered during the period 
covered by this issue. Arrangement is alphabetical under the name of the 


copyright claimant. 


and from variant forms of names are interfiled. 


rx 


AA WIRE PRODUCTS CO. © 
Blok-Lok; flush welded Blok-Lok 
controls these cracks. (In 

Construction news, May 13, 1957, 

p.-28) © 13May57; KK127439. 

Blok-Lok flush-welded presenting 
data sheet no.1 for the new 
Econo-Lok; increases wall 
strength ... (In Modern concrete, 
Oct. 1957, p.5) © 170ct57; 
kK129900, 

Blok-Lok masonry reinforcing con- 
trols shrinkage cracking. (in 
The Concrete manufacturer (Pit 
and quarry), May 1957, p.344) 

NM: diagrammatically related to 
prev. reg. KK125550 with changed 
text. © 14May57; KK127441. 

Blok-Lok, the flush-weld masonry 
reinforcement ... (In Mason 
contractor news, July 1957, p.3) 
© 27Jun57; KK126161. 

Data sheet no.2 for Blok-Lok; in- 
creases wall strength, reduces 

Wall costs. (In Modern concrete, 
Nov. 1957, p.5) © 14Nov57; 
KK130817. ee 

New Econo-Lok; flush-welded masonry 
reinforcement. (In Construction 
news, May 23, 1957, p.15) 

© 23May57; KK127440, 

New ideas in design and building 
depend on AA wire masonry rein- 
forcement. Econo-Lok cavity 
{and others] (In Building supply 
news, Oct. 1957, p.202) NM: 
heading & description. © 10ct57; 


kKK1297*3. 


ACF INDUSTRIES, INC. © 
Controlled force seating upstream 


and downstream W-K-M valves. 
(In World o11, July 1957, p.25) 
Appl. author: W-K-M Division of 
ACF Industries, Inc. © 1Jul57; 
KK128570. 

New, exclusive double-tight seal 
gives W-K-M valves unequaled 
sealing ability. (In World oil, 
Aug. 1, 1957, p.203) Appl. au- 
thor: W-K-M Division of ACF 
Industries, Inc. © lAug5s7; 
KK128569. 

Through conduit all the way with 
W-K-M gate valves. (In The O11 & 
gas journal, Aug. 19, 1957, 
p.307) Appl. author: W-K-M 
Division of ACF Industries, Inc. 
© 19Aug57; KK128571. 


AMP, INC, 


Another result ... FPastin-Paston 


harness connectors for simultane- 
ous engagement of multiple cir- 
cults in appliance and automotive 


wiring. (In Refrigerating en- 
gineering, Mar. 1956, p.7 
© AMP, Inc., formerly Aircraft- 
Marine Products, Inc.; 1Mar56; 
KK128169. 

a se 10) 

All nylon; protect your records; 
magnetic action. Record cleaning 
cloth ... Appl. author: Moe 
Herman. © 90ct57; KK130659. 


ABBOTT LABORATORIES. © 
Abbott presenta un nuevo producto 
..-. Dayamin Inyectable en dup- 


lenvas. Appl. author: Thomas 
Sheldon Bird. © 10Jun57; 
KK126905. 


La abuelita desganada, ya no come 
casi nada ... Dayamineral 
filmtab. Appl. author: Thomas S. 
Bird. © 21Sep57; KK129185. 

Un bistec en una botella; Nitrisyl 
5%, solucion. Appl. author: 
Thomas S. Bird. © l4Nov57; 
KK130275. 

But, doctor, I said, I'd rather be 
sick than square; a good 
B-complex, Sur-Bex with C. 

Print no.711510. Appl. author: 

C. S. Downs. © 13Dec57; KK130720. 

Calcidrine, antitussive syrup; 
they've captured the flavor of 
the apricot. E-E648/R1-10-0757. 
Appl. author: Thomas S, Bird, 
© 23Aug57; KK128105, 

Called me a tidbit tycoon; Sur-Bex 
with C. Print no.705509. 

Appl. author: C. S. Downs. 
© 11Ju157; KK127635. 

Caspa? Prescriba Selsun, 11-18-57. 
{Man holding bottle] Appl. au- 
thor: Thomas S. Bird. © 20Nov57; 
KK130272. 

Caspa? Prescriba Selsun, 11-25-57. 
{Man pourinr, from bottle] Appl. 
author: Thomas S. Bird, 
© 27Nov57; KK130273. 

Darling, I exist on nicotine; 

a good B-complex, Sur-Bex with C. 
Print no.707505. Appl. author: 
C. S. Downs. © 28Aug57; 
KK128332. 

Dayamin inyectable en Duplenvas; 
nuevo multivitaminico, Appl. 
author: Thomas Sheldon Bird, 
© 12Jun57; KK126517. 

Dona Peso y Medida, sacrifica la 
comida ... Dayamineral filmtab. 
Appl. author: Thomas S. Bird. 
© 21Sep57; KK129183, 

2enil. Bevitin Puerte; muy potente 
estable eficaz. Para profilaxis 
y tratamiento de las hipovitamino- 


sis B. 9-16-57. Appl. author: 
Thomas S. Bird. © 1 Sep57; 
KK128554, 


References fromthe names of joint claimants and authors 


En el tratamiento de la ulcera 
pouitsa) Tral Filmtab. S8-15-57. 
Man in cap] Appl. author: 
Thomas S. Bird. © 8Jul57; 
KK127203. 

En el tratamiento de la ulcera 
eptica; Tral Filmtab. S9-9-57. 

Woman } Appl. author: Thomas S. 
Bird. © 8Jul57; KK127201. 

En el tratamiento de la ulcera 
eptica; Tral Filmtab. S-10-4-57. 
Man] Appl. author: Thomas S. 

Bird. © 8Jul57; KK127202. 

Filmtab Optilets, therapeutic for- 
mula multivitamins; Filmtab 
Optilets-M, therapeutic multi- 
vitamins plus minerals. Print 
no.711514. Appl. author: C. S. 
Downs. © 2Dec57; KK130534. 

A good B-complex; Sur-Bex with C. 
704513. Appl. author: C. S. 
Downs. © 11Jun57; KK126581. 

Here's thorough, modern cough 
therapy; Calcidrine. Print 
no.710505. Appl. author: 

Cc. S. Downs. © 2Nov57; 
KK1350252. 

The higher blood levels of penicil- 
lin V; Compocillin, in easy-to- 
Swallow Filmtab ... 705521. 
Appl. author: C. S. Downs. 
© 17Jun57; KK126573. 

The higher blood levels of penicil- 
lin V; Filmtab Compocillin-V ... 
Print no.709513. Appl. author: 


C. S. Downs. © 11Dec57; 
KK130656. 

In peptic ulcer treatment; Tral 
Filmtab. §E8-15-57. [Man in cap] 


arp author: Thomas S. Bim. 
© 8Jul57; KK127204. 
In peptic ulcer treatment; Tral 

Filmtab. E-9-9-57. [Woman] 

Appl. author: Thomas S. Bim. 

© Byu157; KK127205. 

In peptic ulcer treatment; Tral 
Filmtab. El0-4-57. [Man] 

Appl. author: Thomas S. Bim, 
© SJul57; KK127200. 

Introducing a new, extra-potent 
vitamin-mineral tablet; 
Optilets-M. Print no.709505, 
Appl. author: C. S. Downs, 
© 23Sep57; KK129707. 

Is iron alone enough? TIberol gives 
antianemia therapy Print 
no. 704516. Appi. author: Cc. S. 
Downs, © lAug57; KK1281 5°. 

Kaltin, antidiarreitoo y corrector 
electrolitico en suspension de uso 
oral. §5646/R1-50-0857, Appl. 
author: Thomas S. Bini, 
© 16Aug57; KK1281035. 

Kaltin, oral suspension, for diar- 
rhea and electrolyte imbalance. 
E-B662/R1-10-1157. Appl. author 
Thomas S. Bird, © 4NovS7; 

KK1 50241, 


98 COMMERCIAL PRINTS AND LABELS 


ABBOTT LASORATORIES.- © Cont'd. 

A little Calcidrine goes a long way 
to treat a bad cough. Print 
no.709527. Appl. author: C. S. 
Downs. © 290ct57; KK129833. 

Meal-wise, the doc's probably 
right; Sur-Bex with C. Print 
no.709515. Appl. author: C. S. 
Downs. © 26Sep57; KK129706. 

Muy potente estable eficaz; para 
profilaxis y tratamiento de las 
hipovitaminosis B. Bevitin 
Fuerte ... 9-23-57. Appl. au- 
thor: Thomas S. Bird. © 13Sep57; 
KK128533. 

Para este golosito, vitamina es un 
mito ... Dayamineral filmtab. 
Appl. author: Thomas S. Bird. 
© 21Sep57; Kk12918. 

Para que crezca fuerte y sano; 
Dayamineral Gotas. 8-5-57. 


Appl. author: Thomas Sheldon Bird. 


© 31Ju157; KK128390. 

Para que crezca fuerte y sano; 
suplemento nutritivo, Dayamineral 
Gotas. [Baby clapping hands] 
7-22-57. Appl. author: Thomas 
Shelden Bird. © 5Jul157; 
KK128005, 

Para que crezca fuerte y sano; 
suplemento nutritivo, Dayamineral 
Gotas. [Baby with rattle] 
7-8-57. Appl. author: Thomas 
Shelden Bird. © 5Jul57; 
KK128006, 

Para que crezca fuerte y sano; 
suplemento nutritivo; Dayamineral 
Gotas. 8-12-57. Appl. author: 
Thomas Sheldon Bird. © 31Jul157; 
KK128639. 

Para que crezca fuerte y sano; 
suplementd nutritivo Dayamineral 
Gotas. 8-19-57. Appl. author: 
Thomas S. Bird. © 12Aug57; 
KK128042, 

Percibieron la fragancia de al- 
baricoque; Calcidrine, jarabe 
antitusivo. E-647/R1-50-0757. 
Appl. author: Thomas S. Bird. 
© 23Aug57; KK128104. 

Pliapak, solucion A-C-D. 
E329/R2-20-0757. Appl. author: 
Thomas Sheldon Bird. © 29Jun57; 
KK126491. 

Relief comes quickly for itching, 
burning, scaling scalps ... 
Selsun. 706508. Appl. author: 
C. S. Downs. © 28Jun57; 

. KK127000. 

Safety first in antibiotic therapy; 
Erythrocin. Print no.709519. 
Appl. author: C. S. Downs. 
© 10ct57; KK129624. 

Selsun, the most effective treat- 
ment known for dandruff. Print 
no.710510, Appl. author: C. S. 
Downs. © 210ct57; KK129625. 

She's heard the call for Vi-Daylin. 
Print no.710508. Appl. author: 
C. S. Downs. © 9Decd/; KK150057. 

Souvenez-vous le Nembutal ayant une 
action rapide n'exige que la 
moitie du dosage ... 
F-E633/R1-20-0757. 
Thomas Sheldon Bird. © 21Jun57; 
KK126904, 

Story of a steno ... Miss Rushing 
from North Flushing needs some 
vitamin reserves; Filmtab Daya- 
lets, Print no. 721511. Appl. 
author: C. S. Downs. © 11Nov57; 
KK130253. 

Tale of a jailbird: vittles and 
advice. Filmtab Daya’ets; Day- 
alets-M. Print no.708506 
Appl. author: C. S. Downs. 
© 22Aug57; KK128333. 

Tral filmtab. 7-29-57. Appl. 
author: Thomas Sheldon Bird. 
© 25Jun57; KK126492. 

What happens when asthma alttacns a 
golf pro? Norisodrine in the 
Aerohalor. 707503. Appi. au 
thor: C. S. Downs. © 27Jun57; 
KK126999. 


Appl. author: 


When dandruff is the problem, Selsun 
is the answer; Selsunef ointment. 
Print no.707512. Appl. author: 
C. S. Downs. © 26Aug57; 

KK128335. 

When gentleness counts in sedation; 
Nembutal elixir. Print no.705512. 
Appl. author: C. S. Downs. 
© 193ul57; KK1275h. 

When the oral route is not feasible, 
short-acting Nembutal, sodium 
suppositories. Print no.708507. 
Appl. author: C. S. Downs. 
© 26Sep57; KK129708. 

You can treat her mastitis right 
with potent, new Sulvetil-Es. 
705523. Appl. author: C. S. 
Downs. © 10Jul57; KK127126. 


ACCURATE STEEL RULE DIE MANUFAC- 

TURERS. © 

Double your profits by die cutting. 
Appl, author: Erhardt K. Scott. 
© 10ct57; KK130308. 

Paper converters know. Appl. au- 
thor: Erhardt K. Scott. 
© 15Ju157; KK127424. 


ACME APPLIANCE MANUFACTURING CO. © 

How to install fold-aside doors 
using Acme concealed fold-aside 
door hardware; two-door, four- 
door. © 10Sep57; KK128892. 

Smart new style trend to folding 
doors demands concealed fuld- 
aside door hardware by Acme. 
wo.2022 [and others] Form F-457. 
© Acme Appliance Manufacturing Co., 
Acme Builders Hardware Division; 
250ct57; KK129562. 

Supplementary list price schedule, 
effective August 15, 1957. 
Series 2000 concealed fold-aside 
door hardware; rotary shelf hard- 
ware. SP-451. © 30Aug57 
KK128080. 


ACME BUILDERS HARDWARE DIVISION, ACME 
APPLIANCE MANUFACTURING CO, SEE 
Acme Appliance Manufacturing Co. 


ACME CHEMICAL CO. © 

Prevent corrosion in your low- 
pressure system with Voltreet, the 
volatile return line treatment. 
(Voltreet bulletin) Appl. au- 
thor: George J. Halaska. 
© 183u157; KK127776. 

Spicymist glycolized spray 
deodorant. Net wt. 16 oz. 
Appl. author: George J. Halaska, 
© 30ct57; KK129131. 


ACME PET PRODUCTS CORP. © 

Genuine Acme brand distinctive cat 
play toy. Appl. author: George 
Tagle. © 22Ju157; KK1350924,. 

Genuine Acme brand dog play toys. 
Appl. author: George Tagle. 
© 22Ju157; KK130923. 

Genuine Acme brand perch cleaner 
for parakeets, canaries ... 
Appl. author: George Tagle. 
© 22Jul57; KK130925. 


ACROMAG, INC. © 
Summing amplifier, model 410. 
© 250ct57; KK1 30652. 


ACROMARK CO. © 

Hot stamping press; model 29 with 
sign making letter and figure 

wheel. 14K. Appl. author: 
Harold 0. Bates. © 28Jun57; 
KK127495. 

Hot stamping press; model 2AH multi- 
color with dial feeds and elec- 
tronic controls. l4J. Appl. 
author: Harold O. Bates. 
© 28Jun57; KK127498. 

Hot stamping press; model 2AH with 
dial feed and stacker. 14H. 
Appl. author: Harold O. Bates. 
© 28Jun57; KK127496. 


Hot stamping press; model 2AH with 
Slide feed; model 2AH with maga- 
zine feed. 14G, Appl. author: 
Harold 0. Bates. © 28Jun57; 
KK127497. 

Model EMA wire marking machine. 
(Hot stamping press) 14M. 

Appl. author: Harold O. Bates. 
© 28Jun57; KK127499. 


ADAMS (S. S.) CO. © 
Joke, trick, magic, puzzle items; 
1957 catalog. © 15Mar57; 
KK128002. 


ADDRESSOGRAPH-MULTIGRAPH CORP. © 
Here's practical low-cost paperwork 
automation for your business ... 
Graphotype class 350; Addresso- 
graph class 200. (In Business 

week, Oct. 12, 1957, p.8-9) 
Appl. author: Charles Farran,. 
© 120ct57; KK129404. 

Multilith offset, the duplicating 
method now accepted and used ... 
(In Business week, June 29, 1957, 
p.172) Appl. author: Charles 
Farran. © 22Jun57; KK128527. 

New light in her darkness; Braille 
duplicators. (In The Wall Street 
journal, Nov. 20, 1957, p.18) 
Appl. author: Charles Farran. 
© 20Nov57; KK130459. 

New light in her darkness; Braille 
duplicators. (In Time, Nov. 25, 
1957, p.135) Appl. author: 
Charles Farran. © 25Nov57; 
KK130357. 

Now, new Multilith offset 3-color 
process attachments make ... re- 
productions in full color, 

Class 1250. (In Offset duplica- 
tor review, Sept. 1957, p.h2-45) 
Appl. author: Charles Farran, 

© 15Sep57; KkK129402, 

See how Multilith offset speeds 
paperwork, builds profit. (In 
Management methods, Nov. 1957, 
p.54 Appl. author: Charles 
Farran. © 28Nov57; KK130358. 

Transfer printer, model 851, 
addresses and imprints unit forms 
directly ... (In Journal of 
machine accounting, June 1957, 
p.46-47) Appl. author: Charles 
Farran. © 5Jun57; KK150482. 


ADOLPH'S, LTD. © 

Best buy, half-price steak. Sea- 
soned meat tenderizer. (In Life, 
Oct. 29, 1956, p.120) NM: some 
new sales points. © 290ct56; 
KK128874., 

Chef's special; steak a la Adolph's; 
tender-tasty-terrific. [Cook 
holding platter] NM: illus. & 
wording. © 20Dec57; KK130892. 

Chef's speciel; steak a la Adolph's; 
tender, tasty, terrific. [Cook 
snapping fingers] NM: illus. & 
wording. © 20Dec57; 1130891. 

These frozen steaks have been 
specially processed to ... iy 
eliminate waste, control size and 
quality J o. © 20Dec57; 
KK130890, 


AEROQUIP CORP. © 

Adjustable band clamps. © Marman 
Division, Aeroquip Corp.; 21Nov57; 
KK150319. 

Conoseal tubing joint. © Marman 
Division, Aeroquip Corp.; 29Nov57;— 
KK130563. : 

Flexmaster pipe coupling. 
© Marman Division, Aeroquip Corp.;_ 
21Nov57; KK130327. } 

Heavy duty Patchmaster. © Marman 
Division, Aeroquip Corp.; 21Nov57; 
KK130520. ; 

Marman channel-band coupling. 
(Form 1154 CB) © Marman 
Division, Aeroquip Corp.; 
hOctS57; KK129130, 


} 
' 
} 
4 
4 


1957 


Marman V-band couplings used on 
test engine. © Marman Division, 
Aeroquip Corp.; 15Ju157; 
KK126787. 

Ropelock; locks tension on rope. 
© 10Apr5/; KK127663. 

Sanitary hose clamps. © Marman 
Division, Aeroquip Corp.; 21Nov57; 
KK130322, 

Servicemaster V-band tube joint. 
© Marman Division, Aeroquip Corp. ; 
21Nov57; KK130318. 

Universal band clamp. © Marman 
Division, Aeroquip Corp.; 21Nov57; 
KK130321. 

Universal Bracketmaster. © Marman 
Division, Aeroquip Corp.; 21Nov57; 
KK130325. 

Universal Flagmaster. © Marman 
Division, Aeroquip Corp.; 21Nov57; 
KK130324. 

pom erect Patchmaster. © Marman 

vision, Aeroquip Corp.; 21Nov57; 
KK130323° quip rp.5 Bi 

Ventiduct flexible coupling. 
© Marman Division, Aeroquip Corp.; 
21Nov57; KK130326. 

Weblock strap with the tension- 
pocetne buckle. © 15May57; 
KK127664. 


AFFILIATED DISTILLERS BRANDS CORP, 
d.b.a. SCHENLEY DISTILLERS CO, 
SEE Schenley Distillers Co. 


AFFILIATED FOODS, INC. © 
AF always-fresh candies. 
© 150ct56; KK128886. 


AFFILIATED TELEVISION LABORATORIES, 
INC. © 
U-check-'em automatic tube tester; 
free. © 230ct57; KK130606. 


AGRICULTURAL EXPERIMENT STATION, 
ECONOMICS DEPT,, SOUTH DAKOTA STATE 


COLLEGE. SEE South Dakota State 
College. Agricultural Experiment 
Station, Economics Dept. 


AID ASSN. FOR LUTHERANS. © 
Over half a million Lutherans have 
confidence in ... largest frater- 
nal life insurance society in the 
world. A. A. L. sales kit. 
© 16Jul157; KK127127. — 


AIR ACCESSORIES, INC, 

Introducing Floor Show, the trans- 
parent chair mat that lets floors 
be seen, Appl. author: W. I. 
Spitler. © Delta Products, di- 
vision of Air Accessories, Inc.; 
11Dec57; KK130695, 

The transparent chair mat ... Plexi- 
glas Floor Show chair mats accen- 
tuate fine carpet or floors, 
Appl. author: W. I. Spitler. 
© Delta Products, Division of Air 
Accessories, Inc.; 22Ju157; 
KK127179. 


ATR CONDITIONING EQUIPMENT CORP. © 
Quality designed for accuracy and 
long life; Pollux BTU meter. 
Bulletin 1000, Appl. author: 
Jess H. Cloud. © 10Jun57; 
KK126801. 


ATR DEVICES, INC, © 
Agitair type CN air diffusers; 
engineered for uniform air dis- 


tribution. Appl. author: 
Cortland N. O'Day. © 15May57; 
KK127766. 


AIR DRI ASSOCIATES. © 
The electric thermal convection 
unit; stops mildew, mold and 
musty odor forever. Weight one 
pound, Appl. author: P, T. 
Lansford. NM: text matter, 
© 1Jun57; KK127761. 


CURRENT REGISTRATIONS 


AIR MOVERS CO. © 
A way to keep your doors open to 
business, but closed to flies. 
Invisible fly screen's 4-inch 
“wall of downward-moving air. 
Appl. author: Ralph J. Mollica. 
© 25Jun57; KK127003. 


AIRCRAFT-MARINE PRODUCTS, INC. 
SEE AMP, Inc. 


AK-MAK BAKERIES, 

Stone ground, Armenian cracker 
bread. Net weight 9 1/2 oz. 
Appl. author: Asadoor Soojian. 
© Soojian's, Inc. d.b.a. Ak-Mak 
Bakeries; lApr57; KK129829. 

Whole wheat Armenian cracker bread. 
Net weight 9 1/2 oz. Appl. au- 
thor: Asadoor Soojian. © Soo- 
jian's, Inc. d.b.a. Ak-Mak 
Bakeries; 19Apr57; KK129818. 


ALADDIN INDUSTRIES, INC. © 

For the gift giver ... famous vacuum 
ware by Aladdin; vacuum pitcher, 
outing kit 932A, Thermo-King. 

(In The Saturday evening post, 

Nov. 24, 1956, p.135) Appl. au- 

thor: William Hart Adler, Inc. 

© 20Nov56; KK128152. 

I like the Thermo-King because it 
keeps beverages really hot or 
cold; aluminum vacuum bottle. 

(In Life, Oct. 22, 1956, p.176) 
Appl. author: William Hart Adler, 
Ine. © 180ct56; KK128153. 

Lunch time's fun-time with Aladdin 
school lunch kits. Jet Patrol, 
Disneyland [and others] (In 
Good housekeeping) Appl. author: 
William Hart Adler, Inc. 
© 20Aug57; KK128623. 

What's for lunch? I'm the Aladdin 
best-buy, the original wide mouth 
vacuum bottle. (In Look, Oct. 2 
1956, p.105) Appl. author: 
William Hart Adler, Inc. 
© 20ct56; KK128151. 


ALBERS MILLING CO. © 

End of a frisky day; meat-loving 
dogs love Friskies, (In Family 
circle, May 1, 1956, p.139) 
© 1May56; KK129702. 

For the little man's best friend, 
it's sweet dreams of Friskies, 
the balanced diet meat-loving 
dogs love, (In Life, Mar. ll, 
LOST, p.17 7) © 11Mar57 (in 
notice: 1956); KK130365, 

A frisky dog is a friendly dog; 
meat-loving dogs love Friskies. 
(In Better homes & gardens, Sept. 
1956, p.28) © 10Aug56; 
KK126606, 

A frisky dog is fun to be with; 
meat-loving dogs love Friskies. 
(In Better homes & gardens, Oct. 
1956, p.308) © 16Sep56 (in 
notice: 1955); KK130048. 

A frisky dog loves to play; meat- 
loving dogs love Friskies. (In 
Life, Oct. 22, 1956, p.127) 
© 220ct56; KK126667. 


AILBiN, CHARLES H, & JULE R, VON 
STERNBERG composing the copartner- 
ship SHOW-HOUSE, SEE Show-House. 


ALCON LABORATORIES, INC. ¢ 
In ophthalmic medication, a pre- 
cedent-setting innovation; the 
1 ce Drop-Tainer Steri-Unit, 
Single dose disposable unit 
(In Transactions of the American 
Academy of Ophthalmology & Oto- 
laryngology, Jan.-Feb. 1957, 
p. 15) Appl. author: Joe P, 
Floyd. © 1Mar57; KK127507. 
ALCONOX, INC. © 
Detergent in tablet form; Alcotabs, 
for all pipette washers, 
Contents: 100 tableta, 
© 12Ju157; KK127509, 


39 


ALLEN-A CO, © 


Hot or cool; sport shirt by Allen-A. 
© 7Jun57; KK1265eI. 

The world's large.c seller in ther- 
mal type undefvear; the original 
Allen-A Insulaire. (In Men's 
wear, Sept. 20, 1957, p.4 of 
Serer) Appl. states prev. pub. 
KK112468, 125389. NM: revision 
& additions. © 20Sep57; 
KK130114, 


ALLEN-BRADLEY CO. © 


Day after day, Mr. Whodat sezs: 
keep aisles clean and clear. 
Appl. author: Raymond Musha. 
© 30Ju157; KK127317. 

Day after day, Mr. Whodat sezs: 
keep guards in place. Appl. 
author: Raymond Musha. © 30Ju157 
KK127318. 

Day after day, Mr. Whodat sezs: 
wear proper clothing. Appl. 
author: Raymond Musha. 
© 30Ju157; KK127320. 

Day after day, Mr. Whodat sezs: 
wear your safety glasses. Appl. 
author: Raymond Musha. © 30Jul157: 
KK127319. 


ALSCO, INC. © 
No flies on me; we've got Alsco 
Starlighter storm windows with 
new airframe screens. (In Good 
housekeeping, Apr. 1956, p.236) 
© 8Apr56; KK127444. 


ALTHEIMER & BAER, INC. © 

Cannon Breton Bay blankets. 
(In The Union City times gazette, 
Union City, Ind., Aug. 1, 1957, 
p.2) Appl. author: Milton L. 
Altheimer. © lAug57; KK129378. 

Dormeyer mixer, grinder, juicer 
with new slicer & shredder, 
(In The Marietta daily journal) 
Appl. author: Milton L. Altheimer. 
© 22Aug57; KK129822. 

Electric barbecue-rotisserie. 
Appl. author: Milton L. Altheimer. 
© 2May57; KK127112. 


11 in 1 motor testing kit with 
socket wrenches; auto repair 
outfit. (In The Middletown 
journal, Middletown, Ohio, July 
24, 1957, p.20) Appl. author: 
Milton L. Altheimer. © 26Ju157; 

" KK129377. 

54 piece Cannon sheets and towels. 
Appl. author: Milton L. Altheimer. 
© 2Aug57; KK129902. 

Greatest sewing machine ... portabl 
electric complete with automatic 
zig-zag removable attachments. 
(Portable electric zig-zag sewine 
machine) (In The Scranton time 
Oct. 18, 1957, p.36) Appl. au- 
thor: Milton L. Altheimer. 
© 180ct57; KK150145, 

Here's fun for the whole family; 
regulation size ... official 
table tennis and utility servine 
table. (In The Flint journal, 
Flint, Mich., May 7, 1957, p.2) 
Appl. author: Milton L. Altheimer 
© 7May57; KK127113. 

New 45 piece unbreakable dinnerware 
service for 8. (In Fort Madison 
democrat, Fort Madison, Iowa, 
July 26, 1957, p.5) Appl. au- 
thor: Milton L. Altheimer, 
© 26Ju157; KK129379. 

95 piece unbreakable dinnerware plus 
Stainless tableware; service for 
Ss Appl. author: Milton L. 
Altheimer. © 15May57; KK1l27114. 

Portable electric steam radiator. 
(In Fitchburg sentinel, Fite? 
burg, Masa., Oct, 17, 1957 
Appl. author: Milton I 

17Oct57; KK1 5014, 

Shetland all-purpose polisher- 
scrubber ... Appl. author: 
Milton L. Altheimer, © 2AugS? 
KK 129905, 


p.1 


Althelmey 


Me COMMERCIAL PRINTS AND LABELS July—Dec. 


Extra flavor, more juice, more 


AMERICAN DAIRY ASSN. © 
turkey when you bake it with 


ALIHSIMSR % BAER, INC. © Cont'd. 
Anyone on your list will enjoy a 


3 in 1 All-Timer electric trimmer. 
(In The Galion inquirer, Galion, 
Ohio, July 24, 1957, p.7) Appl. 
author: Milton L. Altheimer. 
© 243u157; KK129381. 

20" electrically reversible window 
fan. (In Rochester times union, 
Rochester, N. Y., July 24, 1957, 
p.19) Appl. author: Milton L. 
Altheimer. © 24Ju157; KK129380. 


2 inl... sun umbrella & clothes 
dryer. Appl. author: Milton L. 
Altheimer. © 22May57; KK127115. 

2 spinning and still-fishing fish- 
ing outfits; 304 pieces. Appl. 
author: Milton L. Altheimer. 
© 28Apr57; KK127111. 


ALTNOW, GEORGE GUSTAV. 
Pacific Wire-Grams. SEE Pacific 
Wire Works Co. 


AMERICAN AUTOMATIC ICE MACHINE CO. © 

Crystal Tips, best ice made; every 
Crystal Tips ice maker makes two 
kinds of ice ... cubes or chips. 
(In Fast food, June 1957, p.63) 
© 6Jun57; KK129426. 


AMERICAN BAKERS ASSN. © 

Enriched bread enriches health; 
the national slogan and emblem... 
© 210ct57; KK129538. 


AMERICAN BAKERS COOPERATIVE, INC. © 


Special formula bread, Form; high 
protein white. Wt. 1 1b. 
© 18Nov57; KK130339. 


AMERICAN BREWERY, INC. © 


American beer annual fishing derby, 
June 1 to Sept. 8. Okay, bub, 
what're you waiting for? (In 
Queen Anne's record-observer, 
Centreville, Md., June 13, 1957, 
p.5) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 13Jun57; 
KK126490. 

Catch Diamond Jim II, win $25,000 
cash, Fishing derby, June l - 
Sept. 8. (In The Baltimore eve- 
ning sun, July 25, 1957, p.39) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 25Jul57; KK128738. 


Gone fishing; American beer annual 
fishing derby, June lst to Septem- 
ber 8th. (In The Baltimore eve- 
ning sun, June 20, 1957, p.53) 
Appl. author: Van Sant, dale & 
Co., Inc. © 20Jun57; KK126489. 


Makes you glad you're thirsty. 
Man loading sports car trunk. 
(In The Baltimore Sunday sun, 
June 30, 1957, rotogravure sec- 
tion, p.3) Appl. ,author: Van 
Sant, Dugdale & Co., Inc. 
© 30Jun57; KK126538. 

Tonight on American Theatre, Spencer 
Tracy ... in Dr. Jekyll and Mr. 
Hyde. (In The Baltimore morning 
sun, Sept. 13, 1957, p.11) Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 13Sep57; KK128466. 


Winners galore; American beer's '57 
fishing derby. Frank L. Bodine 
{and others] (In The Baltimore 
evening sun, Aug. 29, 1957, p.50) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 29Aug57; KK128316., 


AMERICAN CAN CO. © 
This coupon worth 10¢ on purchase 
of 3 cans, or more, of soft drinks 
of brands you choose in MiraCans. 
© 15Jun55; KK128185. 


AMERICAN CYANAMID CO. © 
Mayan ball game at Chichen Itza, 
Mexico, among earliest uses of 
nrtive rubber in America; calen- 
dar. Painted ... by John Clymer. 
© l4Nov56; KK128327. 


gift box of cheese; do your 
Christmas shopping by mail ..e. 
(In The National geographic mag- 
azine, Oct. 1957, pe7) Appl. 
author: Campbell-Mithun, Inc. 

© 10ct57; KK129150. 

By George, let's have a party with 
ice cream and cherries. (In 
Look, Feb. 19, 1957, p.39) 

Appl. author: Campbell-Mithun, 

Ine. © 5Feb57; KK126446, 

Campaign plans for February. New 
milk, ice cream and butter ads. 
(In Dairy record, Jan. 9, 1957, 
p.2 of cover) Appl. author: 
Campbell-Mithun, Inc. © 9Jan57; 
KK126549. 

Campaign plans for February; new 
milk, ice cream ... (In American 
milk review, Jan. 1957, p.12) 
Appl. author: Campbell-Mithun, 
Ine. © 1Jan57; KK126434. 

Campaign plans for March; Lenten 
drive features cheddar ... (In 
American milk review, Feb. 1957, 
p.16) Appl. author: Campbell- 
Mithun, Inc. © 1Feb57; KK126436. 

Campaign plans for April; more milk 
and butter ideas. (In American 
milk review, Mar. 1957, p.57) 
Appl. author: Campbell-Mithun, 
Inc. © 1Mar57; KK126432. 

Campaign plans for May; big month 
for cottage cheese, cream ... 

(In American milk review, Apr. 
1957, p-83) Appl. author: 
Campbell-Mithun, Inc. © lApr57; 
KK126433. 

Campaign plans for June; June is 
dairy month. (In American milk 
review, May 1957, p.49) Appl. 
author: Campbell-Mithun, Inc. 
© 1May57; KK126435. 

Campaign plans for July; ice cream, 
butter ... (In American milk 
review, June 1957, p.12) Appl. 
author: Campbell-Mithun, Inc. 
© 1Jun57; KK126437. 

Campaign plans for August; milk and 
butter ideas for summer. (In 
Southern dairy products journai, 
July 1957, p.63 Appl. author: 
Cc bell-Mithun, Inc, © 1Jul57; 
KK127120. 

Campaign plans for September; meet 
the new star of our sales team, 
Perry Como on NBC-TV. (In Ameri- 
can milk review, Aug. 1957, p-69) 
Appl. author: Campbell-Mithun, 

Inc. © 1Aug57; KK127844. 

Campaign plans for October; big 
plans for milk, nonfat dry milk 
and cheese festival. (In Ameri- 
can milk review, Sept. 1957, 
p.81) Appl. author: Campbell- 
Mithun, Inc. © 1Sep57; KK12915}. 

Campaign plans for November. 
Holiday ideas ... for butter, 
evaporated milk, ice cream and 
milk. (In American milk review, 

Oct. 1957, p-113) Appl. author: 
Campbell-Mithun, Inc. © 10ct57; 
KK130247. 

Campaign plans for December, Time 
to feature butter and eggnog. 

(In American milk review, Nov. 
1957, pe-43) Appl. author: 
Campbell-Mithun, Ine. © 1Nov57; 
KK130248. 

Especially on hot foods, that real 
butter flavor is still nature's 
secret. Cherry mffin. (In 
Ladies' home journal, Feb. 1957) 
Appl. author: Campbell-Mithun, 
Inc. © 29Jan57; KK127700. 

Especially on hot foods, the flavor 
of real butter is still nature's 
secret. Corn. (In Ladies' home 
journal, July 1957, p.81) Appl. 
author: Campbell-Mithun, Inc. 
© 25Jun57; KK127122. 


real butter. (In Farm journal, 
Nov. 1957, p.43) Appl. author: 
Campbell-Mithun, Inc. © 260ct57; 
KK130246. 

Extra flavor, more juice, more 
turkey when you bake it with 
real butter. (In Woman's day, 
Nov. 1957, p.85) Appl. author: 
Campbell-Mithun, Inc. © 250ct57; 
KK130245. 

Extra flavor, more juice, more 
turkey when you bake it with 
real butter. Serving idea: 
cranberry sherbet ... {In 
Better homes & gardens, Nov. 
1957, p.110-111) Appl. author: 
Campbell-Mithun, Ine. © 220ct574 
KK130250. 

5 ways to put glamour into supper 
with cheese. [Cheese pouring 
over shrimp] (In Ladies' heme 
journal, Mar. 1957, p.210) 

Appl. author: Campbell-Mithun, 
Ine. © 28Feb57; KK127694. 

The flavor of real butter is still 
nature's secret. Asparagus. 

(In Ladies' home journal, June 

1957, p59) Appl. author: 

Campbell-Mithun, Inc. © 28May57; 

KK126439. 

The flavor of real butter is still 
nature's secret. B[aked] pota- 
toe[s] (In Ladies' home journal, 
Apr. 1957, p.101) Appl. author: 
Campbell-Mithun, Inc. © 28Mar57; 
KK126449. 

Here are 3... strawberry desserts 
made with luscious whipped cream 
..- (In Look, May 28, 1957, 
p.78-79) Appl. author: Campbell- 
Mithun, Inc. © 14May57; 
KK126445, 

I want to sell more Wheaties, you 
want to sell more milk. (In 
U. S. news & world report, June 
14, 1957, p.133) Appl. author: 
Campbell-Mithun, Inc. © 14Jun57; 
KK127698. - 

June is dairy month; a $2,000,000 
event ... (In Nargus bulletin, 
May 1957, p.16-17) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 5May57; KK127695. 

June is dairy month; it's a 
$2,000,000 promotion ... (In 
Restaurant management, May 1957, 
p.140-141) Appl. author: Camp- 
bell-Mithun, Inc. © 1May57; 
KK127696.,. 

Meat loaf has smoother flavor ... 
because it's made with evaporated 
milk, Liver sausage meat loaf. 
(In Parade, Oct. 13, 1957, p.21) 
Appl. author: Campbell-Mithun, 
Ine. © 120ct57; KK129415. 


Milk with your meal, and coffee 
later? ee Fast food, Sept. 

1957 2 P. hex Apps author: 
ampbell- un c. © 5Se H 
KK129786. ; ae 

Milk with your meal, and coffee 
later? Waitress (holding pad & 
pencil] (In Dairy record, May 22, 
1957, p-7) Appl. author: Camp- 
bell-Mithun, Inc. © 22May57; 
KK126547. 

New, big milk ads start Jan. 14. 
(In Dairy record, Jan. 9, 1957, 
p.8-9) Appl. author: Campbell- 
Mithun, Inc. © 9Jan57; KK126548. 


New butter idea; almond buttur ... 
(In Better homes & gardens, May 
1957, p.-111) Appl. author: 
Campbell-Mithun, Inc. © 19Apr57; 
KK126448, 

New butter idea; butter-baked sweet 
corn. (In Better homes & gardens, 
July 1957, p.98) Appl. author: 
Campbell-Mithun, Inc. © 20Jun57 ; 
KK127121. 


1957 


New butter idea; butter-puff baked 
potato. (In Better homes & gar- 
dens, Mar. 1957, p.96) Appl. 
author: Campbell-Mithun, Inc. 
© 21Feb57; KkK127699. 

New butter idea; butterburgers. 

(In Better homes & gardens, Aug. 
1957, p.78) Appl. author: 
Campbell-Mithun, Inc. © 18Ju157; 
KK127841. 

New butter idea ... cherry butter. 
(In Better homes & gardens, Feb. 
1957, p.89) Appl. author: 
Campbell-Mithun, Inc. © 19Jan57; 
KK126447. 

New butter idea; spread hot muffins 
with cherry butter. (In Better 
homes & gardens, Feb. 1957, p.89) 
Appl. author: Campbell-Mithun, 
Inc. © 17Jan57; kK128868. 

New for the holidays, orange- 
glazed pumpkin pie. Evaporated 


milk. (In Parade, Nov. 17, 1957, 
p.2t) Appl. author: Campbell- 
Mithun, Inc. © 16Nov57; 
KK130251. 


New speed-up salads ... with creamy 
cottage cheese and golden cling 
peaches. (In Life, Mar. 11, 1957, 
p-71) Appl. author: Campbell- 
Mithun, Ine. © 7Mar57; KK126444, 

Nonfat dry milk is the dairy food 
with pantry-shelf convenience. 
(In Ladies' home journal, Jan. 
1957, p.92) Appl. author: 
Campbell-Mithun, Inc. © 27Dec56 
(in notice: 1957); KK126438, 

Put more flavor ... into your 
favorite foods with easy-to-use 
nonfat dry milk. Barbecued meat 
balls. (In Ladies' home journal, 
Oct. 1957, p.197) Appl. author: 
Campbell-Mithun, Inc. © 24Sep57; 
KK129417. 

A refreshing story about dairy farm-. 
ers. (In U. S. news & world 
report, Jan. 25, 1957, p.115) 
Appl. author: Campbell-Mithun, 
Ine. © 25Jan57; KK127691. 

See who's on TV. You never out- 
grow your need for milk, (In 
U. S. news & world report, 

Sept. 20, 1957, p.135) Appl. 
author: Campbell-Mithun, Inc. 

© 16Sep57; KK129153. 

6 new ideas for quick 'n easy one 
dish meals ... with evaporated 
milk. Cheeseburgers de luxe [and 
others] (In Better homes & gar- 
dens, Jan. 1957, p.98-101) Appl. 
author: Campbell-Mithun, Inc. 
© 20Mec56 (in notice: 1957); 
KK127703. 

Thanks, mom, thanks for giving us 
lots of ice cream and chocolate, 
(In Look, Nov. 12, 1957, p.70) 
Appl. author: Campbell-Mithun, 
Ine. © 290ct57; KK130249. 

350 years of dairy progress. 

(In U. S. news & world report, 
May 17, 1957, p.108) Appl. au- 
thor: Campbell-Mithun, Inc. 

© 17May57; KK127693, 

Today, the world's best cheese 
comes from the good old U. S. A. 
Cheese Festival. [Endorsed by] 
Eugene Ertle. (In Deseret news, 
Salt Lake City, Sept. 25, 1957, 


p-Al2) Appl. author: Campbell- 
Mithun, Inc. © 25Sep57; 
KK129152. 


Today, the world's best cheese comes 
from the good old U. S. A.; 
Cheese Festival U. S. A. En- 
dorsed by] Eugene Ertle. (In 
Life, Oct. 7, 1957, p.172-173) 
Appl. author: Campbell-Mithun, 
Inc. © 30ct57; KK129416. 

2 beverage profits ... milk with 
your meal and coffee later? 

(In American restaurant magazine, 
Aug. 1957, p.5) Appl. author: 
Campbell-Mithun, Inc, © 10Aug57; 
KK127845. 


CURRENT REGISTRATIONS 


Yep, butter's way up in sales with 
us. (In U. S. news & world 
report, Mar. 15, 1957, p.127) 
Appl. author: Campbell-Mithun, 
Inc. © 15Mar57; KK127697. 

You can do the darn'dest things 
with vanilla ice cream; it's true, 
there's nothing quite like ... 
(In Look, July 9, 1957, p.36-37) 
Appl. author: Campbell-Mithun, 
Ine, © 25Jun57; KK127123. 

You can do the darn'dest things 
with vanilla ice cream; there's 
nothing quite like ... (In Chi- 
cago Sunday tribune magazine, 
July 7, 1957, p.36) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 6Ju157; KK127118. 

You can feel like this, when you 
refresh with milk. Bathing cap; 
color. (In The Reader's digest, 
July 1957, p.27) Appl. author: 
Campbell-Mithun, Inc. © 25Jun57; 
KK127119. 

You can feel like this, when you 
refresh with milk. Bathing cap. 
(In Reader's digest, Aug. 1957, 
p.195) Appl. author: Campbell- 
Mithun, Inc. © 25Ju157; kKK12784e. 

You can feel like this, when you 
refresh with milk. Bathing cap. 
(In Reader's digest, Feb. 1957, 


p.18) Appl. author: Campbell- 
Mithun, Inc. © 25Jan57; 
KK127692. 


You can feel like this, when you 
refresh with milk. Family snow 
scene. (In Life, Aug. 5, 1957, 
p.80-81) Appl. author: Campbell- 
Mithun, Inc. © lAug57; KK127843. 

You can feel like this, when you 
refresh with milk. (Girl) in 
bathing cap. (In Life, June 10, 
1957, p.56-57) Appl. author: 
Campbell-Mithun, Inc. © 6Jun57; 
KK126441, 

You can feel like this, when you 
refresh with milk. (Little girl, 
in] pigtails [in sore (In Life, 
May 13, 1957, p.14-15 Appl. 
author: Campbell-Mithun, Inc. 
© 9May57; KK126443. 

You can feel like this, when you 
refresh with milk. (Little girl, 
with] pigtails [in surf] (In 
Life, July 8, 1957, p.75) Appl. 
author: Campbell-Mithun, Inc. 
© 4Jul57; KK127124. 

You can feel like this when you 
refresh with milk. Man & boy in 
snow. (In Life, Nov. 4, 1957, 
p.1) Appl. author: Campbell- 
Mithun, Inc. © 310ct57; 
KK130244. 

You can feel like this, when you 
refresh with milk. Man & boy in 
surf. (In Life, Jan. 14, 1957, 
p.100-101) . Appl. author: Camp- 
bell-Mithun, Inc. © 10Jan57; 
KK126442, 

You can feel like this, when you 
refresh with milk. Man & boy in 
surf. (In Life, Sept. 2, 1957, 
p.5) Appl. author: Campbell- 
Mithun, Inc. © 29Aug57; 
KK129151. 

You can feel like this, when you 
refresh with milk. Man & boy 
with snow. (In Reader's digest, 
Oct. 1957, p.12) Appl. author: 
Campbell-Mithun, Inc, 
© 258ep57; KK129695, 

You can feel like this, when you 
refresh with milk. Rain in face. 
(In Life, Apr. 15, 1957, p.190- 
191) Appl. author: Campbell- 
Mithun, Inc. © llAprS7; KK127702. 

You can feel like this, when you 
refresh with milk. Snow in face. 
(In Reader's digest, Apr. 1957, 


p.20) Appl. author: Campbell- 
Mithun, Inc. © 25Mar57; 
KK127701. 


101 


You can feel like this, when you 
refresh with milk. Snow in face 
{of girl] (In Life, Feb. pe 
1957 » ores, Appl. author: 

ampbell- un, Ine. © 7Feb57; 
KK126440, ‘ : 


AME FLANGE & MANUFACTURING CO., 
INC. 

Tri-Sure assemblies with Clinch-on 
Nozzle. Push-pull spout assem- 
blies ... [and others] Appl. 
author: Freiwald & Coleman. 
© 6Dec57; KK130566. 


AMERICAN GREASE STICK CO. © 
RuGlyde; new clear type; triple 
purpose rubber lubricant, 
Contents one U. S. gallon. 
© 3Sep57; KK130627. 


AMERICAN GREETINGS CORP. © 

Here's an old time favorite; 
Forget-Me-Not greetings. (In 
Chain store age, variety combina- 
tion, Oct. 1957, p.8) Appl. au- 
thor: Merritt Johnquest. 
© 7O0ct57; KK130685. 

An old-fashioned toast; greeting 
cards. (In American druggist, 
Nov. 4, 1957, p.77) Appl. au- 
thor: Merritt Johnquest. 
© 4Nov57; Kk129922. 


AMERICAN INSTITUTE OF MEN'S & BOYS' 

WEAR. © 

I didn't get the promotion, Tom did. 
Dress right, you can't afford not 
to. (In Life, Oct. 7, 1957, 
p.27) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 40ct57; KK130074. 


AMERICAN LEGION. © 

Folding bridge sets; folding chairs; 
banquet-game tables and accesso- 
ries. Appl. author: James S. 
Whitfield. © 240ct57; KK129536. 

Make this an American Legion Christ- 
mas; here's the answer ... gift 
certificate for American Legion 
and Auxiliary merchandise. 

Appl. author: James S. Whitfield. 
© 160ct57; kKK129248, 

The new official sport shirt for 
Legionnaires ... Appl. author: 
James S. Whitfield. © l4Aug57; 
KK127808. 


AMERICAN MOLASSES CO. © 
Grandma's old fashioned unsulphured 


molasses. Appl. states prev. pub. 
KK103824, NM: picture(s] & 
wording. © 22Nov57; KK130537. 


AMERICAN OVERSEAS PETROLEUM CORP. © 
‘Round-World Penn motor oil. One 
U. S. quart. © 20Feb57; 
KK128222, 


AMERICAN PFAFF CO. © 
So automatic, you just dial for 
Style; Dial-A-Stitch. Pind out 
how easy real automatic sewing is. 
(In Parade, Mar. 4, 1956, p.21) 
Appl. author: Dancer-Fitzsgerald- 
Sample, Inc, © 4Mar56; KK128e274. 


AMERICAN RADIATOR & STANDARD SANITARY 

CORP. 

Kewanee boller conditioning com- 
pound, Appl. author: Lola 
Spiegel. © American-Standami, 
Kewanee Boller Division (in no- 
tice: American Radiator & Stand- 
om Sanitary Corp., Kewanee Boller 
Division; lAprS7 (in notice: 
1956) ; KK126504, 


AMERICAN SCREEN PRODUCTS CO, © 
New, improved Har-vey Slide-A-PFold 
model B haniware with Kuah-N-Stop 
Jamb hinges; inatallation inatruo- 
tions, © @7NovST; KK1305%, 


102 COMMERCIAL PRINTS AND LABELS 


AMERICAN SEATING CO, © 
From the American Seating family of 
fine school furniture. 

American Seating makes more com- 
plete lines ... Classroom & 
auditorium views. 680 folding 
chair. © 15Jan57; KK128980. 

Every unit of American Seating 
furniture; 70, 90 spring-arch 
seat folding chairs. © 15Jan57; 
KK128979. 

352 Envoy desk; 368 Envoy chair. 
© 15Jan57; KK128978. 

4S high-school and college desk; 
Su2, 543 Classmate chair-desks. 
© 15Jan57; KK128977. 

53 lifting-lid desk; Bodiform 
16-001 chair. © 15Jan57; 
KK128971. 

534 lifting-lid desk; 53TA, 73, 
60 folding chairs. © 15Jan57; 
KK128973. 

536 Ten-Twenty desk. Bodiform 
auditorium chairs. © 2Jan573 
KK150572. 

536 Ten-Twenty desk; 53, 5h, 70, 
S7 folding chairs. © 15Jan57; 
KK128972. 

538 unit table, 50 chair; 10 
2-pupil table, 50 chair. 
© 15Jan57; KkK12897). 

540 Classmate chair; 10 Class- 
mate table, © 15Jan57;3 
KK128976. 

549 Classmate table, 50 chair; 
5uO chair available in 9 sizes. 
© 15Jan57; Kk128981. 

5u9 table, 540 chair; 329 unit 
table, 368 chair. © 15Jan57; 
KK128975. 


AMERICAN SISALKRAFT CORP. © 

New Sisal-Glaze, the first low-cost 
weatherable glass replacement 
plastic ever developed. 
© 13Sep57; KK128352. 

New Sisal-Glaze, the first real 
plastic glass replacement. Appl. 
euthor: Sutherland Abbott. 
© 27Aug57; KK126082. 

Packaging & protective covering for 
shipment & storage with reenforc- 
ed waterproof paper; the Fibreen 
line. Shipping rooms; industrial 
plants. Appl. author: Suther- 
land-Abbott. © 20Jun56; KK130584. 


AMERICAN TOBACCO CO. © 

America is writing fan mail to a 
cigarette. It's true, your taste 
can't tell the filter's there. 

Hit Parade. [Endorsed by] Jane A. 
Lundale [and others] (In New York 
journal American, May 27, 1957, 
p.-22) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© 27May57; KK129500. 

American's big 5 go fast. Lucky 
Strike, Pall Mall [and others] 

(In Progressive grocer, July 1957, 
p.28) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© 1Ju157; KK128673. 

American's big 5 go fast. Lucky 
Strike, Pall Mall [and others] 

(In Progressive grocer, Sept. 
1957, p.14) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Ine. © 1Sep57; KK130101. 

Am rican's big 5 go fast. Lucky 
ytrike, Pall Mall [and three 
others] Christmas. (In Pro- 
gressive grocer, Nov. 1, 1957, 
p.12) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Nov57; KK130808. 

Best thing ever happened to ciga- 
rette machines; announcing a new 
crush-proof box for fast-growing 
Hit Parade. (In Vend, Sept. 

1957, p.125) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 1Sep57; KK130068. 


Best thing ever happened to filter 
smoking; Hit Parade cigarettes. 
[Man & woman, with hand forming 
circle over eye] (In Sports 
illustrated, July 15, 1957, p.25) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 1Jul57; 
KK128025,. 

Best thing ever happened to filter 
smoking; Hit Parade cigarettes. 
[Woman & man, with hand forming 
circle] (In Sports illustrated, 
Aug. 12, 1957, p27) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © QAug57; KK128032. 

Best thing ever happened to filter 
smoking. Hit Parade. (In New 
York world-telegram & sun, June 
17, 1957, p.18) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 17Jun57; KK126712. 

Best thing ever happened to filter 
smoking; mm-mm, that's tobacco. 
Hit Parade cigarettes. (In New 
York journal-American, June 3, 
1957, p.20) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Ine. © 3Jun57; KK130076. 

Best thing ever happened to filter 
smoking; the fresh taste of fine 
tobacco in a filter cigarette. 

Hit Parade. (In Life, Sept. 23, 
1957, p.49) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Ine. © 19Sep57; KK130071. 

Best thing ever happened to filter 
smoking; the fresh taste of fine 
tobacco in a filter cigarette. 

Hit Parade. (In Sports illus- 
trated, Sept. 2, 1957, p.21) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Ine. 

© 30Aug57; KK130073. 

Best thing that's ever happened to 
smoking; Hit Parade. [Endorsed 
by] Edward J. Galpin. (In New 
York herald tribune, May 13, 

1957, p.18) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 12May57; KK126526. 

Don't miss the fun of smoking; mild- 
ness is a pleasure with Pall Mall. 
[Duck hunting scene] In Every- 
woman's, Nov. 1956, p.89) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © 250ct56; 
KK127809. 

Don't miss the fun of smoking, 
mildness is a pleasure with Pall 
Mall. [Girl reclining in deck 
chair, looking up at man] (In 
Look, Mar. 5, 1957, p.49) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © 2Feb57; 
KK130124, 

Don't miss the fun of smoking; mild- 
ness is a pleasure with Pall Mall. 
[Skiing couple lying in snow] 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Ine. © 22Jan57; 
KK128866. 

Enjoy each free and friendly puff of 
a Hit Parade. [Couple in golf 
scene] (In Better homes & gardens, 
July 1957, p.119) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Ine. © 20Jun57; KK128027. 

Every Tareyton proves it again; 
filter tip Tareyton cigarettes. 
Pack after pack, day after day ... 
(In Life, Oct. 28, 1957, p.105) 
Appl. author: Lawrence C. Gum- 
binner Advertising Agency, Inc. 
© 240ct57; KK129414. 

Feelin' blue? Sticklers are back. 
Round ground. Lucky Strike. 

(In The Herald, Oct. 4, 1957, p.4) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 40ct57; KK130092, 

The first flavorful filtered smoke. 
Hit Parade cigarettes; king size. 
{Endorsee by] Richard H. Schaefer 


July—Dec. 


[and others] (In The New York 
times, May 20, 1957, p.12) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 19May57; KK130075. 

Get satisfying flavor; so friendly 
to your taste. Pall Mall, famous 
cigarettes. [Life guard scene] 
(In New York herald tribune, 

Aug. 6, 1957, p.4) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 6Aug57; KK127611. 

I judge a cigarette on taste, and 
Luckies taste better. Lucky 
Strike. [Endorsed by] Harold 
De Witt. (In Baltimore Afro- 
American, May 14, 1957, p.6) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 14May57; KK126705. 

I judge a cigarette on taste, and 
Luckies taste better. Lucky 
Strike. [Endorsed by] Harold 
De Witt. (In Ebony, Sept. 1957, 
p.29) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 10Aug57; KK128667. 

I judge a cigarette on taste and 
Luckies taste better. Lucky 
Strike. [Endorsed by] Harold 
De Witt. (In The Baltimore Afro- 
American, Aug. 24, 1957, p.5) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 20Aug57; KK130089. 

Know something Tareyton taught me? 
(In Life, June 24, 1957, p.51) 
Appl. author: Lawrence C. Gumbin- 
ner Advertising Agency, Inc. 
© 20Jun57; KK126487. 

Light up a light smoke, light up 
a Lucky. Lucky Strike. Block- 
head, (In The Saturday evening 
post, Nov. 2, 1957, p.11) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Ine. 
© 290ct57; KK130806. 

Light up a light smoke, light up 
a Lucky. Lucky Strike. Fire- 
place. (In The Saturday evening 
post, Nov. 23, 1957, p.57) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 19Nov57; KK130805. 

Light up a light smoke, light up a 
Lucky. Lucky Strike. Stable 
scene. (In The American weekly, 
Nov. 3, 1957, p.21) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Ine. © 3Nov57; KK130803. 

Light up a light smoke ... When you 
smoke a Lucky, you're smoking 
light. Lucky Strike. (In Our 
Navy magazine, Oct. 15, 1957, p.3 
of cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 10ct57; KK130097. 

Light up a light smoke ... You're 
smoking tobacco that's superbly 
light ... Lucky Strike. (In 
Progressive farmer, Oct. 1957, 
p.13) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 15Sep57; KK130098. 

Luckies are tops with Don Newcombe 
because Luckies taste better. 
Lucky Strike cigarettes. (In 
Baltimore Afro-American, Apr. 6, 
1957, p.5) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 6Apr57; KK130077. 

Luckies taste better, why settle 
for less? Lucky Strike. [En- 
dorsed by] Robert Bundy. (In 
Ebony, Nov. 1957, p.3) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 100ct57; 
KK130093. 

A Lucky is all cigarette ... now is 
the moment ... Lucky Strike. 
Dining [scene] (In The sos 
evening post, June 22, 1957, p.42) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 18Jun57; KK126694. 


1957 CURRENT REGISTRATIONS 102 


A Lucky is all cigarette ... this 
is the one. Lucky Strike. 


Sticklers. Slim gym. Lucky Strike 
(In The Cowl, Oct. 16, 1957, p.6) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 160ct57; KK130809. 

Sticklers. What is a Lucky to a 
science major? Lucky Strike. 
(College stickler) (In Ball State 
news, Apr. 26, 1957, p.6) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 26Apr57; 
KK126704. 


No two ways about it ... pick the 
best one; pick a cigarette ... 
Driving. (In Parade, Aug. 18, Lucky Strike. Softball. (In The 
1957, p-10) Appl. author: Progressive farmer, Aug. 1957, 
Batten, Barton, Durstire & Osborn, p.11) Appl. author: Batten, 

Inc. © 18Aug57; KK128671. Barton, Durstine & Osborn, Inc. 

A Lucky is all cigarette ... why © 15Ju157; KK128672. 
settle for less ... Lucky Strike. Now, the one cigarette ... Hit 
Rail fence [scene] (In Farm & Parade has all you want. At 
ranch, July 1957, p.7) Appl. historic Williamsburg in Virginia 
author: Batten, Barton, Durstine «e- (In Connecticut daily campus, 
& Osborn, Ine, © 10Jun57; University of Conn., Storrs, Conn., 
KK126698. Sept. 23, 1957, p.4 Appl. au- Sticklers. What is a New Englander 

A Lucky is every inch a cigarette thor: Batten, Barton, Durstine & who runs out of Luckies? Lucky 
... the smoking's fine. Lucky Osborn, Inc. © 23Sep57; Strike. (College:stickler) (In 


Strike. Beach. In Parade, KK130070. Ball State newss May 22, 1957, 
July 21, 1957, p.8) Appi. au- Now, the one cigarette ... Hit p.2) Appl. author: Batten, 
thor: Batten, Barton, Durstine & Parade has all you want. New Barton, Durstine ® sborn, Inc. 


Osborn, Inc. © 21Jul57; kk128670. Orleans, (In Connecticut daily © 22May57; KK126701. 

Lucky Strike means fine tobacco and campus, Oct. 14, 1957, p.3) Sticklers. What is tne best presen“ 
fine tobacco alone tastes right. Appl. author: Batten, Barton, you can give a smoker? Lucky 
Baseball. (In Parade, Sept. 15, Durstine & Osborn, Inc. Strike. (College stickler) (In 
1957, p-12) Appl. author: Bat- © 140cet57; KK130090. Ball State news, May 10, 1957) 
ten, Barton, Durstine & Osborn, Now, the one cigarette ... Hit Appl. autRor: Batten, Barton, 

Inc. © 15Sep57; KK130094, Parade has all you want. Watkins Durstine & Osborn, Inc. 

Lucky Strike means fine tobacco and Glen, N. Y. (In New York world- © 10May57; KK1266702, 

fine tobacco alone tastes right. telegram & sun, Sept. 30, 1957, 


Sticklers. What is the Luc Strike 
TV football. (In The American p.20 Appl. author: Batten, Bar- jingle? (College stickies) (In 
weekly, Oct. 6, 1957, p.22) ton, Durstine & Osborn, Inc. The Daily Nebraskan, May 24, 1957, 
Appl. author: Batten, Barton, © 30Sep57; KK130095. p.4 Appl. author: Batten, 


Durstine & Osborn, Inc. Now, the one cigarette in tune with Barton, Durstine & Osborn, Inc. 


© 60ct57; KK130088. 

Lucky Strike means fine tobacco .,. 
This is a light smoke, this is a 
Lucky. [Baseball] (In Life, 
Sept. 24, 1957, p.3 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc, 
© 19Sep57; KK130099. 

Lucky Strike means fine tobacco ... 
this 1s what a cigarette should 
be; this is a Lucky. Diner. (In 
Life, Sept. 2, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 


Osborn, Inc. © 29Aug57; KK128669. 


Lucky Strike means fine tobacco ... 
this is your money's worth. 
TV baseball. (In The Saturday 


evening post, Aug. 17, 1957, p.57) 


Appl. author: Batten, Barton, 


Durstine & Osborn, Inc. © 13Aug57; 


kK128674. 

Lucky Strike means fine tobacco ... 
when you buy Luckies ... Ping 
Pong. (In Farm & ranch, Sept. 


1957, p.5) Appl. author: Batten, 


Barton, Durstine & Osborn, Inc. 
© 10Aug57; KkK128668, 

Lucky Strike means fine tobacco ... 
When you buy Luckies, you're buy- 


ing a light smoke. [Weenie roast] 


(In Our Ilavy, Sept. 15, 1957, p.2 
of cover, Appl, author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Sep57; KK130096, 

New light on filter smoking: make 
the tip-off test and taste which 
filter cigarette is best; Hit 
Parade, Man, in three poses, 
making test] (In New York world 
telegram & sun, Aug. 19, 1957, 
p.12 Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 19Aug57; KK128029, 

New light on filter smoking: make 
the tip-off test and taste which 
filter cigarette is best; Hit 
Parade, Scissors cutting ciga- 
rette; man holding cigarette] 

(In Chicago sun-times, July 22, 

1957, p.41) Appl. author: Bat- 

ten, Barton, Durstine & Osborn, 
Inc. © 21Ju157; KK128026, 

New light on filter smoking: make 
the tip-off test and taste which 
filter cigarette 1s best; Hit 
Parade. Scissors cutting ciga- 
rette; man smoking & holding cig- 
arette; hand holding cigarette] 


(In New York world telegram & sun, 


Aug. 5, 1957, p.16) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © SAug57; KK128028, 


America's taste; Hit Parade has 
all you want. Mystic Seaport in 
Connecticut. (In New York post, 
Sept. 9, 1957, p21) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 9Sep57; 
KK130072. 


Remember, when you smoke a lot, 


mildness makes the difference. 
Filter tip Tareyton. [Brunette 
holding cigarette] (In Life, 
Sept. 30, 1957, p.39) Appl. 
author: Lawrence C. Gumbinner 
Advertising Agency, Inc. 

© 26Sep57; KK128754. 


See for yourself, a Lucky is the 


best-tasting cigarette ... 
perennial favorite. Lucky Strike. 
Gardening [scene] (In Farm jour- 
nal, June 1957) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 25May57; KK126699. 


Smoke white-tip filter Hit Parade. 


[Couple with reel; color] (In 
Time, June 3, 1957, p.4 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 29May57; KK126713. 


Smoke white-tip filter Hit Parade. 


(Man & woman, with reel] (In 

The Saturday evening post, Apr. 
20, 1957, p.63) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 16Apr57; KK126454. 


Smokes so cool, stays lit longer; 


Half and Half. (In The Saturday 
evening post, Oct. 27, 1956, p.3) 
App]. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. 

€ 230ct56; KK126555. 


Sticklers are back. Curled world, 


Lucky Strike. (In The Torch, 
Oot. 3, 1957, p.7) Appl. au- 
thor: Batten, Barton, Durstine 
Ouborn, Inc. © 50ct57; KK13500"1] 


Sticklers, Bug drug. Lucky Strike, 


(In The Clark scarlet, Nov. 15, 
1957, p.4) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

) 15Nov57; KK130811. 


Sticklersa, Riled child, Lucky 


Strike. (In The Chase, Nov. 14, 
1957, p.4) Appl. author: Batten, 
Barton, Durstine & Osborn, Ine. 

© L4Nov57; KK1 50804, 


Sticklers, Sharp harp. Lucky 


Strike, (In The Reporter, 

Oct. 22, 1957, p.4) Appl. au- 
thor: Batten, Barton, Duratine & 
Osborn, Inc, © 2?MctS7; 

KK 1 50807, 


© 24May57; KK126700. 

Sticklers, What's a southwestermer 
who never has a match? Lucky 
Strike. (College stickler) (In 
Ball State news, May 3, 1957) 
Appl. author: Batten, Barton. 
Durstine & Osborn, In¢t.. 
© ,3May57; KK126703. 

Taste comes first with-me and 
Luckies taste better, Lucky 
Strike. [Endorsed by] Natalie 
Hinderas. (In The Baltimore 
Afro-American, Sept. 7, 1957, 
p.6) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 3Sep57; KK150100. 

Taste is what counts, and Luckies 
are the best-tasting cigarette 
ee. there's nothing like it. 
Lucky Strike. [Golf scene] (In 
Parade, May 26, 1957, p.17: 

Appl. author: Batten, Bartan 
Durstine & Osborn, Inc. 
© 26May57; KK126696. 

Taste matters most to me and Luckies 
taste better, Lucky Strike ciga- 
rettes. [Endorsed by] Margaret 
Tynes. (In Baltimore Afro-Ameri- 
can, Apr. 30, 1957, p.13) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 30Apr57; 

KK1 30078, 

Taste matters most to me and Luckies 
taste better. Lucky Strike. 
(Endorsed. by) Margaret Tynes. 

(In Ebony, July 1957, p.16) 
Appl. author: Batten, Barton, 


Durstine & Osborn, Inc. 
© 10Jun57; KK126706. 

This Christmas buy cartens of 
Luckies, Lucky Strike. [Man 
holding wreath; woman carrying 
shopping bag} (In Progressive 
farmer, Dec. 1957) Appl. au- 
thor: Batten, Barton, Durstine 
Osborn, Inc. © 15Nov57 


KK1 50810, 

This Christmas, don't miss the fu 
of smoking. Pall Mall, famous 
Cigarettes, Appl. author: Sul- 
livan, Stauffer, Colwell & Bayles, 
Inc. © 24Nov56; KK1 20868. 

This cigarette makes sense; filter 
tip Tareyton,. (In Life, Sept. 
157. p.1T) Appl. author: 
Lawrence C, Gumbinner Adve rtiseing 
Agency, Inc, © 29AugS7; 
KK1280487, 

This is it, a Lucky ia all cigarette 
ee» Lucky Strike, Beach picnic 


{scene) (In Life, July 1, 1957 
p.4 of cover) Appl. author 
Batten, Barton, Duratine & Oadorn, 


Inc. © 27JunS7; KK120097 


104 COMMERCIAL PRINTS AND LABELS 


AMERICAN TOBACCO CO. © Cont'd. 

Try Luckies, you'll rate them the 
best-tasting cigarette you ever 
smoked; good practice. Lucky 
Strike. Tennis [scene in core 
(In Parade, June 23, 1957, p.17 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 23Jun57; KK126695. 

Try Luckies, you'll rate them the 
best-tasting cigarette you ever 
smoked; good practice. Lucky 
Strike. Tennis [scene] (In 
V. F. W. magazine, July 1957, p.3 
of cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 25Jun57; KK126693. 

When you smoke steady like me; 
Tareyton cigarettes. Appl. au- 
thor: Lawrence C. Gumbinner Ad- 
vertising Agency, Inc. 
© 183u157; KK126990. 


AMERICAN WHITE CROSS LABORATORIES, 

INC. © 

New fun in first aid; adhesive first 
aid bands with colorful playtime 
pictures; Kiddie Bands. (In 
Parents' magazine, July 1, 1956) 
Appl. author: Irving Tow. 
© 1Ju156; KK130641. 


AMERICANA CORP. © 
A glance at the latest edition of 
the Encyclopedia Americana. 
© 12Nov57; KK130386. 


AMFO-TERIK ASSOCIATES. 

A baby's skin is beautiful ... our 
Amfo-Terik creme balances your 
skin ... © Emil Kulp d.b.a. 
Amfo-Terik Associates; 6May57; 
KK127008. 


AMPEX CORP. © 

Ampex instrumentation products. 
Proposal for a magnetic tape in- 
strumentation system; Ampex pro-=- 
posal. © 20May57; KK128717. 

Multi-channel recorders. © Ampex 
Corp., Professional Products 
Division; 21Nov57; KK130304. 

Time-base expansion and the Ampex 
FR-100; magnetic tape instrumen- 
tation. © 11Apr57; KK128716. 


ANAHIST CO., INC. © 

Anahist research laboratories 
announce ... new instant-acting 
chest rub ... Super Anahist. 

(In Parents! magazine, Oct. 1957, 
p.191) Appl. author: Ted Bates 
& Co., Inc. © 25Sep57; KK129412. 

Clear up nasal congestion faster 
with 3 nasal sprays in one; Super 
Anahist. (In The Washington post 

& times herald, Washington, D. C., 
Oct. 6, 1957, roto magazine sec- 
wealeyqic, je)qalal)) Appl. author: Ted 
Bates & Co., Inc. © 60ct57; 
KK129204, l 

Hay-fever reaction neutralized with- 
out shots; Super Anahist nasal 
spray; tablets. (In New York 
Sunday news, Aug. 4, 1957, roto 
magazine section, p.39) Appl. 
author: Ted Bates & Co., Inc. 
© 4Aug57; KK127401. 

Mother, stop neglecting 3 virus 
cold zones; Super Anahist cold 
tablets. (In Parents' magazine, 
Oct. 1957, p.180) Appl. author: 
Ted Bates & Co., Inc. © 25Sep57; 
KK129410. 

New, instant-acting chest rub... 
Super Anahist. (in Life, Oct. 28, 
1957, p.138) Appl. author: Ted 
Bates & Co., Inc. © 240ct57; 
KK130782. 

New way to stop sore throat pain. 
Super Anahist antibiotic throat 
lozenges. (In American weekly 
(New York journal American), 

Oct. 6, 1957, p.21) Appl. 
author: Ted Bates & Co., Inc. 
© 60ct57; KK129203. 


Now stop sore throat pain. Super 
Anahist antibiotic throat 
lozenges. (In American weekly 
(Albany times union), Oct. 13, 
1957, pe22) Appl. author: 

Ted Bates & Co., Inc. © 130ct57; 
Kk129202. 

Specifically for your younger 
patients; children's size Super 
Anahist, A P C compound, for... 
relief in virus colds and influ- 
enza. (In Registered nurse, 

Nov. 1957, p.40) Appl. author: 
Ted Bates & Co., Inc. © 1Nov57; 
KK130664. 

Stop neglecting 3 virus cold zones; 
Super Anahist cold tablets. (In 
Ebony, Oct. 1957, p.6) Appl. 
author: Ted Bates & Co., Inc. 
© 8Sep57; KK130781. 

What does Super Anahist cough syrup 
do for your child that no ordinary 
syrup can do? (In Parents' maga- 
zine, Oct. 1957, p.200) Appl. 
author: Ted Bates & Co., Inc. 
© 25Sep57; KK129411. 


ANCHOR METAL CO., INC. © 
Ultra high purity metals for special 
solder applications; equilibrium 
diagrams. Appl. author: Hebert 
Drapkin. NM: all diagrams. 
© 1Jun57; KK127084. 


ANCIENT AGE DISTILLING CO. © 

Bourbon still at the same popular 
price. (In The Tampa daily times, 
July 24, 1957, p-3) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 24gul57; Kk128321. 

How to cut the glare from your gun. 
Sports idea contest. (In Sports 
afield, Aug. 1957, p.7) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 253u157; KK127742. 

How to keep bears out of camp. 
Sports. idea contest. (In Sports 
afield, Oct. 1957, p.119) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 25Sep57; KK129309. 

How to make your decoy look like 
the real McCoy. Sports idea 
contest. Kentucky straight bour- 
bon whiskey. (In Sports afield, 
Sept. 1957, p.32) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Aug57; KK128448. 

How to prepare fresh water hooks 
for salt water. Sports idea 
contest. (In Sports afield, 

July 1957, p.69 Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Jun57; KK126567. 

If you can find a better bourbon, 
buy it. (In Dayton daily news, 
Dayton, Ohio, June 10, 1957, 
p.J-11) Appl. author: Doyle 
Dane Bernbach, Inc. © 10Jun57; 
KK127421. 

New in Augustas Ancient Age pints. 
(In Kennebec journal, Augusta, 
Me., July 26, 1957, p.8) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 26Ju157; KK128322. — 

ANDERSEN, HOWARD. d.b.a. PRINT&D 
SUPPLITS CO. SEE Printed Supplies 
Co. 

ANDERSON, CLAYTON & CO., INC. © 
New and modern salad oil lets 

natural flavors come alive; 
Golden Capri. (In Lubbock eve- 
ning journal, Aug. 1, 1957, p.12) 
© 1Aug57; KK127824. 

New, Mrs. Tucker's pure vegetable 
shortening. 8 lbs. net weight. 
© Anderson, Clayton & Co, (in 
notice: Anderson, Clayton & Co., 
Foods Division); 1h0ct57; 
kKK129).69. 

Now, fried foods free of heavy fat- 
film; Golden Capri, the light, 
light oil ... (In Lubbock evening 
journal, Aug. 22, 1957, section 2, 
p-2) © 22Aug57; KK128277. 


ANEMOSTAT CORP. OF AMERICA. © 


July—Dec. 


ANDERSON CO. © 


Anco; two Universal snow blades. 
Stock no. 375. © 16Aug57; 
KK128747. 

Anco Universal anti wind-lift wiper 
arms; model DH, model SH. 
$11.85 snow blade bonus; Tel-Tale 
wiper arm pressure indicator. 

Form 04-0486, © 16Aug57; 
KK128745. 

Anco Universal snow blade; clears 
a welcome 6" strip ... Tel-Tale 
wiper arm pressue indicator. 

Form 04-0485, © 16Aug57; 
KK128744., 

Anco Universal snow blades; dealer's 
factory-sealed snow storm emer- 
gency pack. Stock no.375. 

30 pairs; 60 blades. © 16Aug57; 
KK128749. 

Anco Universal snow blades; factory- 
sealed carton. Stock no.375. 

10 paris; 20 blades. © 16Aug57; 
kKK128739. 

Anco windshield wiper blades and 
arms; replacement specifications 
for English and European vehicles. 
Form 04-0314; rev. 5-57. 
© 28May57; KK128743. 

Easy way to put on Anco Maxi-Vac 
model MV-7T motor. Form 04-0477. 
© 28Jun57; KK128740. 

Easy way to put on Anco Maxi-Vac 
model MV-6N motor. Form 04-0479. 
© 26Jun57; Kk128742. 

Easy way to put on Anco Maxi-Vac 
model MV-6T motor. Form 04-0478. 
© 26J3un57; KK128741. 

For clear vision in winter storms, 
get Anco snow blades. Form 
04-0489. © 26Aug57; KK128748. 

Snow blade dealer's $11.85 bonus 
form; Anco Tel-Tale wiper arm 
pressure indicators. Form 
O4-0487. © 16Aug57; KK128746. 


Draftless aspirating air diffusers 
for conventional high temperature 
differential and high velocity 
systems. Appl. author: Jess H. 
Cloud. © 28Aug57; KK128325. 


ANGLE, PAUL M. 


For works of which Paul M. Angle 
is the joint author SEE Kingsport 
Press, Inc. 


ANHEUSER-BUSCH, INC. © 


Fresh as new snow, Busch: Bavarian; 
beer. [Couple taking pictures 
of snow-covered mountains] (In 
The Waukegan news-sun, June 28, 
1957, p.18) Appl. author: 
Josephine D. Walsh. © 28Jun57; 
KK126790. 


ANTLE (L. L.) & CO., INC. © 


A-O; anti-oxidant. Keeps potatoes 
white without storing in water. 
Net contents: 5 pounds. Appl. 
author: W. F. Owens. © 10Sep57; 
KK128349. 

Anco brand liquid malt. Contents: 
one gallon. Appl. author: W. F. 
Owens. © 29Aug57; KK128144. 


ANZIO FOOD PRODUCTS, division of 


GORDEN-ALLEN CO, SEE Gordon- 
Allen Co. 


APOLLO AD SERVIVE, INC. © 


Deyo's Lumber Yerd, Ellenville, 
N. Y. [and] Kerhonkson, N. Y. 
Appl. author: Hans G, Faltin. 
© 31Ju157; KK128387. 


APPLESTEIN, LEVINSTEIN & GOLNICK 

ADVERTISING AGENCY, INC. © 

Are you only 3/4 the girl you'd 
like to be? Serta Perfect 
Sleeper mattress. (In The Wash- 
ington post & times herald, 
Feb. 23, 1957) © 23Feb57; 
KK129464, 


1957 


The story of 3 bears who got 8 hours 
sleep in 6; Serta Perfect Sleeper. 
Serta Posture, extra-firm mattress 
(In The Washington post & times 
herald, Feb. 23, 1957) 
© 23Feb57; KK129463. 


ARCADY FARMS MILLING CO. © 

Arcady feeds big egg profit feeding 
program. Appl. author: Dick 
Balzer. © 12Aug57; KK128052. 

Arcady feeds champion turkey 
weight lifter; Turkey Ranger. 

(In Turkey world, Aug. 1957, p.3) 
Appl. author: Dick Balzer. 
© 5Aug57; KK127976. 

Arcady pig feeds.now contain Hygro- 
mycin. Appl. author: Dick 
Balzer. © 14Aug57; KK128053. 

Birds gain more on.less feed with 
Arcady 32% Turkey Ranger. (In 
Turkey world, July 1956, p.3) 
Appl. author: Gene Carr. 
© 5Ju156; KK127136. 

Complete rabbit pellets add extra 
profits to rabbit raising. 

Appl. author: Richard Balzer. 
© 16Aug57; KK127745. 

Cut move-to-range slumps, get 
poults ready with Arcady Turkey 
Starter; feeds. (In Turkey world, 
June 1956, p.3) Appl. author: 
Gene Carr. © 5Jun56; KK127135. 

For fast starts, high livability, 
Arcady Hi-Bi Turkey Starter; 
feeds. (In Turkey world, Apr. 
1957, p.3) Appl. author: Paul 
Downing. © 5Apr57; KK127142. 

Free, Delta powertop electric lan- 
tern with purchase of Arcady hog 
feed. Appl. author: Richard 
Balzer. © 17Jun57; KK126481. 

From a Mancelona, Michigan, poultry- 
man ... Develop maximum hen- 
power with Arcady layer feeds. 
(In Prairie farmer, Sept. 21, 
1957, p.37) Appl. author: 
Richard Balzer. © 19Sep57; 
KK129332. 

From a Winnebago, Ill., dairyman ... 
4-milk power from Arcady dairy 
feeds. (In Prairie farmer, 
Sept. 7, 1957, p.29) Appl. au- 
thor: Richard Balzer. © 5Sep57; 
KK129333. 

Get your poults range-ready with 
Arcady Turkey Starter; feeds. 

(In Turkey world, May 1956, p.3) 
Appl. author: Gene Carr. 
© 5May56; KK127134. 

Hail to Windy Hill Comet ... fed 
only Wonder dog food. Appl. 
author: Richard Balzer. 
© 10Jun57; KK126497. 

In-the-field reports prove profit- 
able performance of Arcady com- 
plete turkey feeding program. 
(In Turkey world, Jan. 1957, p.3) 
Appl. author: Paul era 
© 5Jan57 (in notice: 1956); 
KK127143. 

It's the best bloomin' feed for 
steers; Arcady Bio-Beef with 
Dynafac. (In Prairie farmer, 
Sept. 7, 1957, p.28) Appl. 
author: Richard Balzer. 
© 5Sep57; KK129334, 

Low-cost farm grains are efficient 
with Arcady 32% Turkey Ranger. 
(In Turkey world, Aug. 1956, p.3) 
Appl. author: Gene Carr. 
© 5aug56; KK127137. 

Now, special bonus with Aroady grow- 
ing mash or crumbits; feeds. (In 
Prairie farmer, Apr. 20, 1957, 
p-26) Appl. author: Paul Down- 
“Sea, © 20Apr57% KK127129. 

Pie reeds witn Avgromyoin kills 

rms, feeds pigs. (In Chicago 

Aly drovers journal, Sept. 12, 
1957, p.3) Appl. author: Dick 
Balzer, © 12S8ep57; KK120038, 


CURRENT REGISTRATIONS 


32% Turkey Ranger and Wonderfat 
Finisher give you a double oppor- 
tunity for extra profits; feeds. 
(In Purkey world, Oct. 1956, p.3) 
Appl. author: Gene Carr. 
© 50ct56; KK127138. 

Top hatch of sturdy poults with 
Arcady Turkey Breeder; feeds. 

(In Turkey world, Feb. 1957, p.3) 
Appl. author: Paul Downing. 
© 5¥eb57; KK127141. 

Tops on the market; Arcady feeds. 
Bio-Beef with Dynafac. Appl. 
author: Richard Balzer. © 70ct57; 
KK129331. 

Wonderfat Finisher and Turkey Breed- 
er keep profit potentials high ... 
feeds. (In Turkey world, Dec. 
1956, p.3) Appl. author: Gene 
Carr. © 5Dec56; KK127140. 

Wonderfat Turkey Finisher helps 
you hit peak market prices ... 
feeds. (In Turkey world, Nov. 
1956, p.3) Appl. author: Gene 
Carr. © 5Nov56; KK127139. 

Worth $6.31 more ... with Arcady 
feeds; Pasture Pellets. Appl. 
author: John Phoenix. © 5Jun57; 
KK126539. 

You need Wonderlas in feeds on 
silage. Appl. author: Dick 
Balzer. © 20Aug57; KK128037. 


ARCO SWIMPOOLS, INC. © 


Climb the ladder of success with 
the exciting new Arco Thermo-Tred 
Ladder ... with a built-in pool 
thermometer. Appl. author: 
Richard Fried. © 25Nov57; 
KK130276. 


ARLENGE LABORATORIES. © 


Instant U-Shine, shoe spray for all 
color shoes; preserves leather. 
Net wt. 6 oz. © 1May57; 
KK129923. 


ARMCO AGENCY. 


Life would be a lonely journey 
indeed. (Floral series, no.2) 
© Max Armstrong d.b.a. Armco 
Agency; 22Aug57; KK129006. 

Look how easy it is for you to be- 
come a two car family; used car 
values, (In The Fresno bee, 
Fresno, Calif., Mar. 28, 1957, 
p.e67) © Max Armstrong d.b.a. 
Armco; 28Mar57; KK129329. 

Old fashioned, Wash day [and six 
others} Fresno Liberty Laundries 
© Max Armstrong d.b.a. Armco 
Agency; 6Sep57; KK129459. 

Please omit the heavens above. 
(Floral series, no.l) © Max 
Armstrong d.b.a. Armco Agency; 
22Aug57; KK129007. 

Smoke rings by Harry Parker. We've 
got a tobacco men swear by [and 
11 others} © Max Armstrong 
d.b.a. Armco Agency; 6Sep57; 
KK129460. 


ARMOUR & CO. © 


Absolute uniformity in pure stearic 
acids is accomplished by Armour 
Chemical's exclusive 2-system 
fractionation process. (In Chemi- 
«ol & engineering news, May 13, 
1957, p-110-111) Appl. author: 
William R. Watson, Jr. © Armour 
Chemical Division, Armour & Co.; 


12May57 5 . 

Clip these 10 coupons; save $1.50 
on these Armour Star ... savers. 
Canned meat line, (In Look, July 
9, 1957, p.59) Appl. author: 
Tatham-Laird, Inc. © 25Jun57; 
KK127021. 

Highest purity fatty acids; Neo-Fat. 
im Soap & chemical specialties 
1957 blue book & catalog, p.99) 
Appl. author: William R. Watson, 
Jr. © 1OApr57; KK127734. 

If you peeked at the buffet in an 
exclusive men'g club; Armour Star 
corned beef hash. (In Look, 

Apr. 16, 1957, p.93) Appl. au- 


105 


thor: Tatham-Laird, Inc. 
© 2Apr57; KK129619. 

Kids, secret medals right from 
Walt Disney's famous movie, Johnny 
Tremain; Armour Star franks. 

(In Akron beacon journal, July 
14, 1957, comic section, p.5) 
Appl. author: Tatham-Laird, Inc. 
© 14Ju157; KK127043. 

Loaf while you save with Armour; 
use the splendid meats ... (In 
McCall's, July 1957, p.104) 

Appl. author: Tatham-Laird, Inc. 
© 25Jun57; KK127020. 

A look at today and a glimpse of 
tomorrow from Armour Chemical. 
Ethomeen 0 series [and others] 
(In Chemical & engineering news, 
June 3, 1957, p.6-7) Appl. au- 
thor: William R. Watson, Jr. 
© Armour & Co., Armour Chemical 
Division; 3Jun57; KK127265. 

New golden Dial; deodorant bath & 
beauty soap. Highway House, El 
Paso, Texas. (In Tourist court 
journal, Nov. 1957, p.2 of cover) 
Appl. author: William R. Watson. 
© 250ct57; KK129947. 

New kind of sandwich spreads; 6 dif- 
ferent and delicious meat and 
flavor combinations; Armour Star 
meat spread. In Green Bay press- 
gazette, May 28, 1957, p.31) 
Appl. author: Tatham-Laird, Inc. 
© 28May57; KK127042, 

New Walt Disney-Armour tie-up will 
be the biggest kid promotion since 
Davy Crockett. Armour Star 
franks. (In Supermarket news, 
July 1, 1957, between p.4-5) 
Appl. author: Tatham-Laird, Inc. 
© 1Jul57; Kk127022. 

Pure lauric acid was first made by 
Armour Chemical who today contin- 
ues ... with Neo-Fat 12, (In 
Chemical & engineering news, Apr. 
22, 1957, p.12-13) Appl. author: 
William R. Watson, Jr. © Armour 
Chemical Division, Armour & Co.; 
22apr57; KK127267. 

Save 5€ on every one pound package 
of new Armour Star pork sausage. 
(In The Knickerbocker news, Feb. 
7, 1957, p.20A) Appl. author: 
Tatham-Laird, Inc. © 7Feb57; 
KK126612. 

Summer's a picnic when you have both 
Armour Star franks and luncheon 
meats. (In Pittsburgh post- 
gazette, July 24, 1957, p.17) 
Appl. author: Tatham-Laird, Inc. 
© 25Ju157; KK128753. 

Take a 10-day hot-weather holiday. 
Armour Star canned meat line. 

(In McCall's, July 1957, between 
p.104-105) Appl. author: Tatham- 
Laird, Inc. © 25Jun57; KK127019. 

Three greats in flavor, in food 
value ... Armour Star franks, 
Miss Wisconsin, the better cheddar 
..» Armour Star Treet. (In The 
Saturday event post, Sept. 14, 
1957, p.116-117 Appl. author: 
Tatham-Laird, Inc. © l0Sep57; 
KK1286)4. 

Win a 2] day luxury trip through 
sunny Mexico in the Armour Star 
$100,000 name the matador contest; 
ohili. (In Look, Sept. 17, 1957, 
p.53) Appl. author: Tatham- 
Laird, Inc. © 3Sep57; KK128598. 

You get them free, 5 famous perfumes 
when you buy the special 2-can 
pack of Armour Star Treet; ready 
to eat pork and ham meat. (In 
Look, June 11, 1957, p.79) Appl. 
author: Tatham-Laim, Ine. 
© 26May57; KK150¥45, 

Your kids active? @ive them the 
new sandwich spreads ... Armour 
Star meat sandwich spreads. 

(In Rockford morning star, Aug. 1, 
1957, p.A9) Appl. author: 
Tatham-Laimi, Inc. © lAug5T; 
KK129241. 


106 COMMERCIAL PRINTS AND LABELS 


ARMSTRONG, MAX d.b.a. ARMCO AGENCY. 
SEE Armco Agency. 


ARNOLD BAKERS, INC. © 
Brick Oven cookies. Free sample. 
© 140ct57; KK129503. 


ART ADS SERVICE. 

Sportin' spots mat service proof 
sheet ... matted cartoons. 
© Art Ads Service, solely owned 
by Clinton L. Harmon; 20Aug57; 
KK12900),. 

A super service for your classified 
and circulation departments. 
(Art Ads Service for circulation 
and classified ads) © Art-Ads 
Service solely owned by Clinton L. 
Harmon; 18Apr57; KK127059. 


ART METAL CONSTRUCTION CO. © 

Art Metal, for maximum yield on 
your office investment. (In News- 
week, May 20, 1957, p.61) Appl. 
author: Comstock & Co. © 15May57; 
KK126496. 

Art Metal makes better offices pay 
for themselves. Desks, chairs, 
files and related facilities. 

(In Office economist, Sept.-Oct. 
1957, p.16) Appl. author: 
Comstock & Co. © 26Sep57; 
KK129328. 

Modulars; more office in less 
space. (In The Office economist, 
Nov.-Dec. 1957, p.16) Appl. 
author: Comstock & Co. 
© 26Nov57; KK130654. 

Point-of-use protection for records 
you can't afford to lose; Art 
Metal insulated files ... (In 
The Office economist, Nov.-Dec. 
1957, p.15) Appl. author: 
Comstock & Co. © 26Nov57; 
KK130655. 

Sales are the fruits of nourishing 
roots; sales-root no.6: office 
Planning service. (In Office 
appliances, July 1957, p.85) 
Appl. author: Comstock & Co. 
© 23Jun57; KK127030. 

Sales are the fruits of nourishing 
roots; sales-root no.7: construc- 
tive advertising. (In Office 
appliances, Aug. 1957, p.97) 
Appl. author: Comstock & Co. 
© 23Ju157; KK127652. 

Sales are the fruits of nourishing 
roots; sales-root no.8: full- 
scale promotion. (In Office 
appliances, Sept. 1957, p.81) 
Appl. author: Comstock & Co. 
© 23Aug57; KK128315. 

Value analysis helps Art Metal 
dealers get orders; the trade 
mark ... office equipment. (In 
Office appliances, Nov. 1957, 
p.85) Appl. author: Comstock & 
Co. © 230ct57; KK130211. 


ARTHUR, J. C., JR. d.b.a. ARTHUR 
FARMS, SEE Arthur Farms. 


ARTHUR FARMS. 
King Arthur brand Arizona yams. 
Net wt. 30 lbs. Appl. author: 
Eugene Corno. © J. C. Arthur, 
Jr. d.b.a. Arthur Farms; 17Ju157; 
KK130047. 


ASHE (WALTER) RADIO CO. © 


Radio, TV & electronic equipment for 


amateurs, schools ... 1953d.. 
Appl. author: Orville H. Kettler. 


© 19Sep57; KK129470. 


ASSOCIATED SPRING CORP. © 

A bundle of the best. Wallace 
Barnes Steel Division. (In 
Metal progress, Sept. 1957, 
p.222) © 1Sep57; KK129699. 

In step with the nation's produc- 
tion lines; indispensable ever 
present springs. (In The Iron 


age, June 27, 1957, p.165) 
© 27Jun57; KK126917. 

Is yours still in the question 
Stage? Barnes Gibson Raymond. 
(In Detroit purchasor, May 1957, 
p.33) © 1May57; KK126988. 

Spring washers; flat-cupped [and 
others] (In Electronic design, 
June 15, 1957, p.92) © 15Jun57; 
KK126483. 

The trend is to tailored steels. 
Wallace Barnes Steel Division. 
(In Metal progress, July 1957, 
p.205) © 1Ju157; KK128280. 


ASSOCIATES FINANCE CORP. © 

Now for your convenience, the 
Associates Skipper plan, a sen- 
Ssational new loan plan that lets 
you skip a monthly payment any 
time you wish. (In The Nashville 
banner, Oct. 7, 1957) © 7Oct57; 
KK1 30353. 

Skipper plan certificate; skip one 
Payment any month you wish. 
© 7Oct57; KK130354. 


ASSOCIATION OF HOLY CHILDHOOD, INC. 
a.k.a. PONTIFICAL ASSN, OF HOLY 
CHILDHOOD & HOLY CHILDHOOD ASSN. 
SEE Holy Childhood Assn. 


ASTRANAUT, INC. © 
Herb Shriner sez: Harmonica playin' 
has always been fun ... with my 
new TV Harmonica Jamboree, (In 
Parents' magazine, Dec. 1956, 
p-72) © 29Nov56; KK130634. 


ATLANTIC-PACIFIC MANUFACTURING CORP. © 
APCO marine life saving and water 
sport equipment. Catalog no.57. 
Appl. author: Clarence M. Skold- 
berg. © 15Apr57; KK128197. 


ATLANTIC PLASTICS CO. © 

Plastic Pick-er Stick-ers; stick 
like magic over and over again; 
makes pictures without scissors, 
paste or paint. Abstract cata~- 
logue no.14201-A. Contains 200 
Plastic shapes ... © 25Mar56; 
KK126894 . 


ATLAS ADVERTISING CO. © 

Baby birthday card. Community 
Savings Bank of Rochester, New 
York. © 1Jan55; KK127531. 

Credit certification. Peoples 
National Bank of Miami Shores. 
© 1Jan54; KK130480. 

Service for security owners; trusts 
for your family's protection; 
your executor, your co-executor; 


when the time comes to settle your 


estate. Green, red, blue & gray 
borders. Bath Trust Co. (Trust 
card) © 1Jan55; KK127530. 


Your priority card. First National 
Bank of White River Junction. 
© 1Jan55; KK127532. 


ATLAS SUPPLY CO. © 

Favorite mileage merchant. Tires, 
batteries, accessories. Plycron 
Cushionaires. 
farmer, June 1957, p.41) Appl. 
author: McCann-Erickson, Inc. 
© 15May57; KK129223. 

He buildsfriendships. Tires, 
batteries, accessories. (In The 
Progressive farmer, Aug. 1957, 
p.45) Appl. author: McCann- 
Erickson, Inc. © 15Ju157; 
KK129224, 

He can't afford to sell you less 
than the best. Atlas batteries, 
tires, accessories. (In The 
Progressive farmer, Oct. 1957, 
p-53) Appl. author: MecCann- 
Erickson, Ine. © 15Sep57; 

KK1 50307. 


(In The Progressive 


His aim is to keep your friendship. 
Tires, batteries, accessories. 
(In The Saturday evening post, 
Aug. 24, 1957, p.91) Appl. au- 
thor: McCann-Erickson, Inc. 
© 20Aug57; KK129710. 

How to make our highways safer. 
Tires, batteries, accessories. 
(In The Saturday evening post, 
June 1, 1957, p.2 of cover) 

Appl. author: McCann-Erickson, 
Inc. © 28May57; KK126778. 

In his own interest, he must sell 
you the finest. Tires, batteries, 
accessories. Perma-Guard anti- 
freeze. (In The Progressive 
farmer, Sept. 1957, p.43) Appl. 
author: McCann-Erickson, Inc. 
© 15Aug57; KK129222. 

It's new, it's great; the Atlas 
Plycron Cushionaire ... Tires, 
batteries, accessories. (In 
The Peee aaa gars 
1957, P.7T Appl. author: 

NC nh otewsone Inc. © 15Mar575 
KK126780. 

Their safety is in his hands. 
Tires, batteries, accessories. 
(In The Progressive farmer, May 
1957, p.74) Appl. author: 
McCann-Erickson, Inc. © 15Apr57; 
KK126779. 

Winter protection for all-year 
friendships. Tires, batteries, 
accessories. (In The Saturday 
evening post, Nov. 2, 1957, p.115) 
Appl. author: McCann-Erickson, 
Ine. © 290ct57; KK130036. 

Winter protection you can trust. 
Atlas tires, batteries, accesso- 
ries. (In The Saturday evening 
post, Oct. 19, 1957, p.109) 

Appl. author: McCann-Erickson, 
Ine. © 150ct57; KK130306. 


AUDIO BOOK CO. © 

The Audio Book of great essays; 

4] famous essays by 36 great 
writers. Reader: Marvin Miller. 
(Audio book, GL-608) © 1Aug57; 
KK128377. 

Just so stories, by Rudyard Kipling; 
all 12 immortal tales,complete 
and unabridged. Reader: Gene 
Lockhart. (Audio book, C-308) 
© 1Aug57; KK128379. 

Stephen Crane's great novel, The 
red badge of courage; complete ana 
unabridged. Reader: Robert Ryan. 
(Audio book, GL-609) © 1Aug57; 
KK128378. 


AUDIO FIDELITY, INC. © 

American military marches; Banda 
Taurina, Genaro Nunez, conductor. 
A opuey in high fidelity sound. 
AFLP 1836. © 18Sep57; KK129087. 

Bawdy songs & backroom ballads, 
we Oscar Brand. A study in 
high fidelity sound. AFLP 1847. 
© 15Nov57; KK130020. 

Bullring, music of the bull fight 
ring: La fiesta brava. v.l. 

A Sevae in high fidelity sound. 
AFLP 1835. © 18Sep57; 
KK129086. 

Cha cha cha cha cha cha; Pedro 
Garcia and his Del Prado orches- 
tra; a study in high fidelity 
sound. v.3. AFLP 1837. 
© 18Sep57; Kk129088. 

The day Manolete was killed;. 
written and narrated by Barnaby 
Conrad. AFLP 1831. © 15May57° 
KK128226. 

Giant Wurlitzer pipe organ; Leon 
Berry at the Hub Rink Organ, Chi- 
cago. Vee. A study in high fi- 
delity sound, AFLP 1829. 
© 18Sep57; KK129085. 

Jamaica calypso. Lord Montego and 
his Calypsonians. AFLP 1822. 
© 15May57; KK128224. 


July—Dec. 


1957 


Linda's player piano. Linda Caril- 
lon Berry and her player piano. 
A study in high fidelity sound. 


AFLP 1846. © 15Nov57; KK130018. 
Mallet magic. Harry Breuer and his 
quintet. AFLP 1825. © 1May57; 

KK128225. 


Minstrel time ... Dukes of Dixie- 
land, v.5. A study in high 
fidelity sound. AFLP 1861. 
© 15Nov57; KK130021. 

On Bourbon Street ... Dukes of Dixie- 
land, v.4. A study in high fi- 
delity sound. AFLP 1860. 
© 15Nov57; KK130022, 

Port Said; music of the Middle 
East. Mohammed El-Bakkar and his 
oriental ensemble. AFLP 1833. 
© 15du157; KK128223. 

Railroad sounds, steam and diesel; 
the sounds of a vanishing era. 

A aah in high fidelity sound. 
AFLP 183. © 18Sep57; 
kK12908). 

Sultan of Bagdad, music of the 
Middle East, v.2. A study in 
high fidelity sound. Mohammed 
El-Bakkar and his Oriental En- 
semble. AFLP 1834. © 40ct57; 
KK129352. 

Tango; Pedro Garcia and his Del 
Prado orchestra, music of Argen- 
tina. A study in high fidelity 


sound. AFLP 1838. © 18Sep57; 
kK129089. 
A tropical affair. Pedro Garcia and 


his Del Prado orchestra. Latin 

American dance pot-pourri; a study 

in high fidelity sound. 

AFLP 1842. © 15Nov57; KK130019. 
Tropical cruise. Pedro Garcia and 

his Del Prado orchestra. A 

study in high fidelity sound. 

AFLP 1841. © 15Nov57; 

KK130023. 


AUTO-AIR INDUSTRIES, INC. © 
Plastic dispenser for epoxy resins- 
hardeners; accurately meters all 
epoxy resins. © 20Aug57; 
KK127839. 


AUTOLENE LUBRICANTS CO. © 
PDA Protex dispersing agent; water 
reducing agent for concrete. 
© 20Aug57; KK128513. 


AUTOMATIC SPRINKLER CORP. OF AMERI- 
CA. © 
Instructions for installing plastic 
mercury checks. Appl. author: 
John Teresko. NM: rev., editing, 
additional text & pictorial mat- 
ter. © 30Ju157; KK127473. 


AUTOYRE CO. © 

A family affair and brightly so; 
Fairfield ... bath accessories. 
Estate; Standard. (In Living for 
young homemakers, Nov. 1957, 
p-104) Appl. author: Ben Sack- 
heim, Inc. © 200ct57; KK130836. 

New, budget priced 2 way chrome 
fixtures for double volume 
profits. (In Housewares review, 
Nov. 1957, p.4 of cover) Appl. 
author: Ben Sackheim, Inc. 
© 280ct57; KK130845. 


AVALON MANUFACTURING CORP, © 
Paint your own art masterpieces with 
oil paints; complete with % large 
pre-sketched picture panels ... 
(Series 2) No.1400. © 15May57; 
KK127553. 


AVOCA RECORD CO, © 

Irish memories. Jackie Roche and 
his orchestra. 3-AV-103. 
© 20ct57; KK129549. 

frish violin and accordion. 
Jackie Roche, violin solos; 

Cronin, accordion solos. 

S5eav-102. © 10Jun57; 
KK129850. 


CURRENT REGISTRATIONS 


AVON COSMETICS, © 

Beauty begins with cosmetics by 
Avon. To A Wild Rose [and others] 
(In Seventeen, Apr. 1957, p.70) 
Appl. author: Monroe F. Dreher, 
Ine. © lApr57; KK127313. 

Start your beauty life right with 
Avon. Elegante [amd others] 

(In Seventeen, Mar. 1957, p.147) 
Appl. author: Monroe F. Dreher, 
Ine. © 1Mar57; KK127312. 

These Avon cosmetics can make your 
summer. Persian Wood Mist [and 
others] (In Seventeen, June 
1957, p-41) Appl. author: 
Monroe F. Dreher, Inc. © 1Jun57; 
KK127314. 


AVON STAMP AUCTIONS. © 
Gold strike grab bag stamp 
collector's bonanza. Appl. 
author: Alexander Von Reimers. 
© 15Aug57; KkK129002, 


B 


BFD DEPT., DIAMOND MATCH CO, 
Diamond Match Co. 


SEE 


B-P AIRCRAFT CO. © 

Flying model airplane cutout; flies 
100 ft. or more. DY-3B. Appl. 
author: Robert William Prescott, 
Jr. NM: airplane different design 
but similar to F-102 model pattern 
prev. reg. 1956. © 24Jun57; 
KK128097. 


B-Q-B MANUFACTURING CO. © 
Something new in bar-b-q; just heat 
and serve. 1 1b. net. 
© 10Jun57; KK127493. 


BABBITT (B. T.) INC. © 

Other liquid detergents can get your 
dishes clean, but Glim gets the 
gook off. [Blonde holding sauce 
pan] (In Daily news, New York, 
Oct. 10, 1957, p.49) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 100ct57; KK129306. 

Other liquid detergents can get your 
dishes clean, but Glim gets the 
gook off. [Brunette holding fry- 
ing pan] (In Daily news, New 
York, Oct. 3, 1957, p.49) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 30ct57; KK129305. 

Other liquid detergents can get your 
dishes clean, but Glim gets the 
gook off. [Brunette holding fry- 
ing pan] (In The Post standard, 
Syracuse, N. Y., Oct. 24, 1957, 
p.20) Appl. author: Doyle Dane 
Bernbach, Inc. © 240ct57; 
KK130291. 


BABCOCK & WILCOX CO. 
New B & W Mul-Set mortar. Bulletin 


R-49. Appl. author: Jess H. 
Cloud. © Babcock & Wilcox Co., 
Refractories Division; 22Aug57; 
KK128084. 


BACARDI IMPORTS, INC. © 
Light, the new Gilbey's Spey Royal 
scotch whisky, a blend. (In New 
York herald tribune, Nov. 22, 
1957, p.4) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© 22Nov57; KK130501. 


BADER PRODUCTS CO. © 
New improved formula vitamins and 
minerals ... Appl. author: 
Isidor M. Jacobs. © 1500t57; 
KK1 30006. 


BADGER MANUFACTURING CO, © 
New expansion joint design ... S-R 
expansion joints; series 150 ... 
(In Mechanical engineering, Apr. 
1957, p.153) © lAprd7; 
KK128906, 


107 


BAGBY, WILLIAM C. © 
Duck retriever; instructions and 
uses. © 22Jun57; KK126522. 


BAIER, BENNIE J. & MARY PATRICIA BAIER 
d.b.a. BAIER PIT. SEE Baier Pit. 


BAIER, MARY PATRICIA & BENNIE J. BAIER 
d.b.a. BAIER PIT. SEE Baier Pit. 


BAIER PIT. 
Missouri style bar-b-que sauce. 
Net cont. 10 fl. oz. © Bennie J. 
& Mary Patricia Baier d.b.a. 
Baier Pit; 21Aug57; KK130044. 


BALD PATE BUSINESS MEN'S CLUB. 

Chrome dome tonic for nude noggins. 
© Harry W. Hornback & John B. 
Young d.b.a. Bald Pate Business 
Men's Club; 4Sep57; KK128150. 


BALE PIN CO. © 
Camp jewelry. No.502G30 pin and 
guard, no.CC308 pin [and others] 
NM: additional text, descriptions 
& illus. © 2Ju157; KK126650. 


Future nurses club pins. WNo.230 
pin and guard set [and others] 
NM: additional text, descriptions 
& illus. © 300ct57; KK129804. 

Girls athletic association pins, 
No.313 pin and guard set [and 
phere] NM: additional text, 

escription & illus. © c57; 
KK130601. ars 

Library club jewelry and fund 
raiser pins. No.230 pin and 
guard set [and others NM: 
additional text, descriptions & 
illus. © 20Nov57; KK130280. 


BALL BROS. CO. © 

Coupon gives big saving on home- 
canning lids; dome lids [and] 
dome caps. (In The Ohio farmer, 
July 6, 1957, p.19) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 6Jul57; KK126487. 

Enamel lining on Ball dome lids 
protects all your home-canned 
foods best; no paraffin needed 
with Ball hal&pints. (In Life, 
July 22, 1957, p.109) Appl. 
author: Applegate Advertising 
ABCAEY Inc. © 18Jul157; 
KK128489. 

Even tall girls go for half-pints; 
we mean new Ball half-pint jars. 

(In Seventeen, Sept. 1957, p.164) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 1Sep57; 
KK128532. 

Now, jams and jellies sealed easier 
with Ball dome lids; no paraffin 
needed. Half-pint jars. (In 
Life, June 10, 1957, p.100) 

Appl. author: Applegate Advertis- 
ing Sums, Inc. © 6Jun57; 
KK127684. 

Perfect size, shape for relishes, 
jams, jellies; Ball half-pint 
jars seal with dome lids. (In 
Life, Aug. 26, 1957, p.88) 

Appl. author: Applegate Adver- 
tising Agency, Inc. © 22Aug57; 
KK129126. 

Valuable coupon ... to introduce the 
new easy way to seal jam, jelly; 
half-pint jar. (In The Jackson 
sun, Jackson, Tenn., May 2, 1957, 
p.75 Appl. author: Applegate 


Advertising Agency, Inc. WM: 
some new copy. © QMay5S7T; 
KK1264588, 
BALLARD, C, M, © 
Twussle, twin pugsle. © QDecST; 
KK130613, 


BANKER (R. C.) & CO. © 
For our old customers only; pre- 
Christmas gift sale. © TOots7: 
KK1200, 


108 COMMERCIAL PRINTS AND LABELS 


BANKERS TRUST CO. © 

From a pinch of atomic fuel, power 
for your home for a year. (in 
U. S. news & world report, Oct. 4, 
1957, p.1) App. author: Donahue 
& Coe, Inc. © 40ct57; KK129238. 

How sound you can't hear may wash 
your clothes in 1970.’ (In JU. S. 
news & world report, Sept. 6, 
1957, p.1) Appl. author: 
Donahue & Coe, Inc. © 6Sep57; 
KK130051. 


BARCALO MANUFACTURING CO. © 

Pamper pop the stylish way; give 
him a BarcaLounger. (In The 
Saturday evening post, May 25, 
1957, p.150) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 22May57; KK127708. 

Why is the BarcaLounger the world's 
most imitated chair? (In Better 
homes & gardens, Mar. 1957, p.224) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 22Mar57; KK127709. 


BARNES (WILLIAM) INC. © 
Old fashioned Home Brand pure 
strawberry preserves. 12 oz. net 
wt. Appl. author: Raymond Loewy. 
© 5Mar56; KK128211. 


BARTON CHEMICAL CO. © 

Chloro-San, a new modern liquid 
sanitizer. Appl. author: 
Vincent B. Barton. © 4Sep57; 
KK128279. 

Sav-A-Day bleach disinfectant; 
germicide, deodorant, stain 
remover. Contents 1 gallon. 
© 6Aug57; KK127476. 


BARTON'S CANDY. © 

Just arrived, chocolate from Switz- 
erland; Swiss chocolate Alps with 
almonds and raisins. Bonbonniere. 
(In The New York times, Nov. 3, 
1957, p.85) Appl. author: Doyle 
Dane Bernbach, Inc. © 3Nov57; 
kKK130289, 


3ARTON'S CANDY CORP. © 

At the beginning of the Jewish New 
Year, we show the Synagogue. 
© 26Aug57; KK128087. © 

Bonbonniere Halloween mixture. 
Net weight one pound, 
© 20Sep57; KK128458. 

Halloween milk chocolate pops; 
bonbonniere. 3 ounces net. 
© 20Aug57; KK127959. 

Halloween surprise package; bon- 
bonniere. 1/2 ounces net. 
© 2Sep57; KK128088. 

Happy New Year; Bartonettes. 
Bonbonniere. One pound net 
parve, © 26Aug57; KK128091. 

The hottest new thing in candy; 
coffee almond kisses. Bonbon- 
niere. (In The New York times, 
Oct. 22, 1957, p.23) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 220ct57; KK129682, 

Simchas Torah flag; bonbonniere. 
Hebrew text. © 26Aug57; 
KK128089. 

Swiss milk chocolate pencils; 
bonbonniere. Net weight 1 7/8 
ozs. © 2Sep57; Kk120090. 

Wonder Munch, the chocolate candies 
that won't melt; bonbonniere. 
One pound net. © 18Jun57; 
KK126423. 


BASIC-WITZ FURNITURE INDUSTRIES, 

INC. © 

Domain ... an exciting new group of 
bedroom,dining room, living room 
pieces is that kind of furniture. 
(In House & garden, Nov. 1957, 
Dey) Appl. author: Bennett 
Advertising, Inc. © 200ct57; 
KK130549. 


It's the hidden quality that spells 
true value. Designed by Sanford 
Wallack. (In House & garden, 
Oct. 1956, p.169) Appl. author: 
Bennett Advertising, Inc. 
© 20Sep56; KK130550. 


BASKERVILLE, JOHN. SEE Downs, John 
Baskerville. 


BATES MANUFACTURING, INC. © 
Ride off stand for Harley Davidson 
motorcycles, © 3Dec57; 
1%130913. 


BATHE, CHARLES GORDON. © 
Genuine Hickory smoked turkey. One 
pound sliced turkey. Hickory twig 
on scalloped edge signboard. 
© 27May57; KK127250. 


BAUM IRON CO. © 
Baum iron. Sprocket chain, attach- 
ment links, roller chain. 
Appl. author: Sloan Allen. 
© 13Jun57; KK127007. 


BAXTER (J. H.) & CO. © 
No, Babe, them ain't woodpecker 
holes. Paul Bunyan and his Blue 
Ox ... Baxco Douglas fir poles/ 
full length machine incised. 
(In Electrical world, Sept. 9, 
1957, p.95) © 9Sep57; KK128459. 


BAYUK CIGARS, INC. © 
Melba Selectos; the cigar supreme. 
© 22May57; KK127669. 


BEACON CO. © 

Help your heart, use these Beacon 
wax heart-saver tips. (In Boston 
evening American, Feb. 28, 1957, 
p.15) © 28Feb57; KK126506. 

The only wax you need for all 
floors; quik-gloss, self-polishing 
wax. (In The Boston daily globe, 
Nov. 8, 1957, p.48) © 8Nov57; 
KK130770. 


BEAMAN ENTERPRISES, INC. © 
RaDess, protein concentrated creme 
hair conditioner. Net weight 
8 oz. © 12J3u157; KK128914. 
RaDess, protein concentrated sham- 
poo. Professional size. 
© 12Ju157; KK128913. 


BEAR PHOTO SERVICE. © 
From these color films. 
© 243un57; KK128196. 


BEARIUM METALS CORP. © 
Long before the first pyramid was 
built, a bearing problem existed. 
Prepared by Scrivener & Rice, 
Ine. NM: illus. on back page 
prev. used. © 4Sep57; KK129518. 


BEATRICE FOODS CO, © 
Calypso$ colorful, new Meadow Gold 
ice cream flavor. (In The Wichi- 
ta eagle, Wichita, Kan., Sept. 5, 


1957, p.8B) Appl. author: 
Doris E. McBrady. © 5Sep57; 
KK128688. 


The taste of fresh pineapple in 
every cool spoonful; Meadow Gold 
Hawaiian sherbet. (In The Nash- 
ville banner, July 2, 1957, p.14) 
Appl. author: Doris E. McBrady. 
© 2Ju157; KK126986. 


BEAU BRUMMELL TIES, INC, © 
4-fold Palm Springs Imperial by 
Beau Brummell; dacron-worsted ... 
wash 'n wear. © 110ct57; 
KK129563. 


BECTON, DICKINSON & CO. © 
B-D Ace-Hesive. elastic adhesive 
bandage; sticks to the task. 
FO7-57. © 20May57; KK130911. 
B-D sterile disposable blood lancet; 
in drawing blood ... N45-57. 
© 29Mar57; KK130910. 


Check this list of prescription 
accessories for your needs; ask 
us te show you the B-D Red Flash 
fever thermometer. 1261-57. 
© 21May57; KK130909. 


BENERT (J. P.) CO. © 
Heirloom furniture cleaner-polish. 
Contents one pint. © 20Aug57; 
KK128505. 


BENGUE, INC. © 

Children's Ben-Gay ... quick relief 
from cold miseries. © 9Aug57; 
KK129627. 

New, greaseless, stainless Ben-Gay; 
Baume Bengue. Net contents 
1 1/4 oz. avoir. © 30Aug57; 
KK129628. 

New, greaseless, stainless Ben-Gay 
penetrates deep and fast to bring 
warm, soothing relief from rheu- 
Matic and muscular pains ... 
© 30Aug57; KK129626. 


BENSON, J. M. © 
Suggested use of Easy Way liniment; 
quick to penetrate. © 10May55; 
KK127098. 


BERMUDA SHOP, LTD. © 

Evening enchantment; unlimited in 
our very own velveteen slacks ... 
(In The New Yorker, Nov. 2, 1957, 
p-52) Appl. author: Johnstone, 
Inc. © 2Nov57; KK130630. 

A highland fling. Not a skirt, nor 
a short, it's hoth combined; 

a pleated knee-length divided 
skirt. (In The New Yorker, Aug. 
11, 1957, p.70) Appl. author: 
Johnstone, Inc. © 17Aug57; 
kKK129982. 

Indispensable flannel shorts; 
perfectly tailored by Florence 
Walsh ... (In The New Yorker, 
Aug. 10, 1957, p.50) Appl. au- 
thor: Johnstone, Inc. © 10Aug57; 
KK129983. 

Kilt news; the skirt of limitless 
use ... worsted flannel. (In 
The New Yorker, Sept. 7, 1957, 
p.66) Appl. author:. Johnstone, 
Inc. © 7Sep57; KK129981. 

Silk blouse; nothing surpasses a 
pure silk blouse. (In The New 
Yorker, Oct. 12, 1957, p.134) 
Appl. author: Johnstone, Inc. 
© 120ct57; KK129979. 

Tartan kilt; worsted tartans of the 
clans Colquhoun ... (In The New 
Yorker, Aug. 24, 1957, p.12) 
Appl. author: Johnstone, Inc. 
© 24aug57; KK129980. 


BERRY (PAUL) CO., INC. © 
Know your furniture. 
Appl. author: Paul Brandon Berry, 
Jr. © 6Dec56 (in notice: 1957); 
KK129482. 


BEST & CO, INC. © 

Baby's bonnet comes from Paris; 
Liliputian Bazaar imports. Bib, 
dress and slip set [and others] 
(In New York herald tribune, 
Oct. 6, 1957, p.5) © 60ct57; 
KK128840, 

The classic that launched a fashion 
Shirtmaker. (In The New York 
times, Sept. 25, 1957, p.6) 
© 25Sep57; KK128542. 

The look American women live by 
--. British sportswear; school 
outfitters since 1879. (In New 
York herald tribune, Sept. 22, 
1957, p.5) © 22Sep57; KK128467. 


BIRELEY'S DIVISION, GENERAL FOODS 
CORP. SEE General Foods Corp. 


BISON PRINTING SERVICE. 

Your shopping secretary, mam; 
Suzette. © Theodore A. Mueller 
d.b.a. Bison Printing Service; 
10ct57; KK130361. 


July-Dec 


52-mat series, 


1957 


BLAKE (H. L.) CO. © 
Big Chief latex rubber prophy- 
lactics; special shaped. 3% for 
504. Appl. author: H. L. Blake. 
© 1Jul57; KkK130422. 


BLATZ BREWING CO. © 
Milwaukee's favorite premium beer; 
now at local prices. (In Toledo 
blade, June 5, 1957, p.17) 
Appl. author: Alin Blatchley. 
© 5Jun57; KK127018. 


BLATZ BREWING CO., a division of 
SCHENLEY INDUSTRIES, INC. SEE ALSO 
Schenley Industries, Inc. 


BLAZON, INC. © ' 

Sand 'n-pool, (Playground appara- 
tus) Stock no.4000-1. Appl. 
author: Peter M. King. 
© 23Aug57; KK127972. 

Stock no.160; stock no.161-6. 
(Playground apparatus) Appl. 
author: Peter M. King. © 2Aug57; 
KK128243, 

Stock no.300. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KkK128244, 

Stock no.360. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128245. 

Stock no.400, (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KkK128246. 

Stock no.460, (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KkK128247. 

Stock no.560. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; Kk128248. 

Stock no.808. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; Kk128249, 

Stock no.900. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KkK128250. 

Stock no.960. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KkK128251. 

Stock no.1200. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128252. 

Stock no.1260. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128253. 

Stock no.2712. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128254. 

Uses for Blazon's stock no.160 
baby swing. Appl. author: Peter 
M. King. © 6Sep57; KK128242, 

Uses for Blazon's stock no.161-6 
circus stunt swing; instructions 
for assembling ... Appl. author: 
Peter M. King. © 6Sep57; 
KK128241, 


BLENDA LIFE, INC. © 

The how and the why of successful 
no-grain feeding; information a 
farmer needs when starting his 
beef cattle ... © 28Aug56; 
KK127 304. 

The how and the why of successful 
no-grain feeding; information a 
farmer needs when starting his 
dairy cattle ... © 10Aug56; 
KK127 303. 

Now you can have a simple, efficient 
low cost poultry feeding program; 
C. P. H. poultry balancer. 
© 15Nov56; KK127305. 

A simple, efficient low cost hog 
feeding program is yours with 
Lucky Hog balancer. © 25Nov56; 
KK127 406. 


BLITZ-WEINHARD CO, © 
Pour yourself a glass of the Cas- 
cades; Blitz. No.BW-57-Pl. 
Bottle pouring [beer into glass; 
acenic view in bottle) 
© 1Mar57; KK126802. 


CURRENT REGISTRATIONS 


Pour yourself a glass of the Cas- 
cades; Blitz. [Scenic view in 
bottle; goblet of beer] (In 
Portland Oregonian, Mar. 4, 1957) 
© 4Mar57; KK126501. 


BLUE CROSS OF NORTHEAST OHIO. © 

Live long and like it; he is care- 
ful, he was careless. Hospital 
service. (In The Cleveland press, 
Nov. 18, 1957, p.14) Appl. au- 
thor: Jonathan F. Davis. 
© 18Nov57; KK130359. 

Live long and like it; she took no 
chances with a pain in her side, 
she did. Hospital service. (In 
The Cleveland press, Oct. 14, 
1957, p.14) Appl. author: 
Jonathan F. Davis. © 140ct57; 
KK129400, 


BLUE FIRE RINGS. © 
AAA] quality interlocking diamond 
rings; anniversary gift free. 
Appl. author: Hyman A. Massover. 
© 1Aug57; KK128640. 


BLUMBERG, JERRY. © 
Contact lenses featuring personality 
plus. (In The Detroit news, 
July 14, 1957, p.Bll) 
© 14Ju157; KK127417. 


BODKER DAIRY CO. © 
Danish American ice cream; vanilla. 
Half gallon liquid. © 8Jul157; 
KK128310. 


BOGNER, P. JOSEPH d.b.a. BOGNER & 
MARTIN d.b.a. CATHOLIC FAMILY 
NEWSPAPERS, SEE Catholic Family 
Newspapers. 


BOGNER & MARTIN d.b.a. CATHOLIC 
FAMILY NEWSPAPERS. SEE Catholic 
Family Newspapers. 


BOHLIN, EDWARD H, © 
Instructions for measuring rifle 
for a well-fitting scabbard. 
Plain and silver mounted saddlery, 
© 20Jun57; KK121741. 


BOLD MAGIC CO, 
Bold Magic cleans everything; just 
wipe, no rinse. 32 oz. 
© Marie Wickless, sole owner, 
Bold Magic Co.; 290ct57; 
KK130342. 


BON AMI CO. © 

More than dirt goes down the drain; 
microphotos show ... cleansers 
bite into luster of porcelain 
sinks and tubs. (In Reader's 
digest, Feb. 1957, p.22) Appl. 
author: Ruthrauff & Ryan, now 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc. © 25Jan57; KK129856. 

Women spellbound by ... new Jet Bon 
Ami ... cleans windows, woodwork 
.-- (In The Saturday arenine 
post, Feb. 16, 1957, p. 56-57 
Appl. author: Ruthrauff & Ryan, 
now Erwin, Wasey, Ruthrauff & 
Ryan, Inc. © 13Feb57; KK129855. 

Women wonder-struck by new white 
froth cleaning formula; new Jet 
Bon Ami. (In Life, Oct. 15, 1956) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 110ct56; KK123856. 


BOOTH FISHERIES CORP, © 
Holland herring. © 23Sep57; 
KK128958. 


BORDEN CO, © 
And that's why more mothers give 
their children Bormen's milk. 
{Woman pouring milk from pitcher 
into glass for little girl] (In 
The Saturday evening post, Sept. 


O,_ lgeoa’ Be ) © 5Sep56; 
KK1 20016, 


109 


Butterscotch pecan ice cream, One 
pint Sr eae © 1Apr57; 
KK1273268. 

Celebrate tonight, get some Borden's 
ice cream and some Borden's fine 
cheeses. Chocolate almond ice 
cream; cheese festival time. (In 
The Saturday evening post, Sept. 
28, 1997 » p.68-69) © 248ep57; 
kK129942, 

Celebrate with a new dessert made 
with Starlac, the heart of milk. 
Crown dessert. Nonfat dry milk. 
(In The Saturday evening post, 
Sept. 28, 1957, p.70) 
© 24Sep57; kk129941. 

Cool off with Borden's buttermilk, 
Says Elsie, the Borden cow. 


Orange buttermilk cooler. [Porch 


scene] (In Ladies' home journal, 
July 1957, p.113) © 19Jun57; 
KK127323. 


Drink Borden's at bedtime, says 
Elsie, the Borden cow. Homoge- 
nized milk. [Nursery scene] 
(In Good housekeeping, Sept. 


1957, p.27) © 20Aug57; KK128677. 
Evaporated milk, © 11Sep57; 
KK128683, 


Evaporated milk; homogenized, vita- 
min D increased. [Gold cow] 

Net wt. 14 1/2 ozs. © 3Jun57; 
KK128679. 

Extra-good because it's made with 
extra cream; Lady Borden mint 
chocolate chip. (In Life, 

Mar. 11, 1957, p.113) © 7Mar57; 
KK130593. 

Fresh, fresher, freshest Borden's 
cream cheese, (In Woman's day, 
June 1956, p.15) © 24May56; 
KK127321. 

Get milk nourishment the modern, 
thrifty way with Starlac, the 
heart-of-milk, says Elsie, the 
Borden cow. Heart-of-milk 
Nesselrode pie. (In Good house- 
keeping, Nov. 1957, p.161) 
© 220ct57; KK130425. 

I'm up to my horns in plans for our 
second hundred years, said Elsie, 
the Borden cow. Vitamin-D milk, 
instant coffee [and others] (In 
Reader's digest, Nov. 1957, 
p.202-203) © 240ct57; KK129939. 

It was written almost 100 years ago, 
said Elsie, the Borden cow. Ice 
cream, fine cheeses ... [Attic 
scene (In The Reader's digest, 
June 1957, p.208-209) © 25May57; 
KK128017. 

It's the modern, thrifty way to get 
heart-of-milk nourishment, says 
Elsie, the Borden cow. Starlac; 
nonfat dry milk. [Hammock scene] 
(In Household, July 1957, p.51) 
© 5Jun5/; KkK128682., 

It's the modern, thrifty way to get 
heart-of-milk nourishment, says 
Elsie, the Bomfen cow. Starlac; 
nonfat a | milk. [Sampler hang- 


ing scene (In Good housekeeping, 
Sept. 1957, p.139) © 20Aug57; 
KK128676. 


Let Borden's treat your youngsters 
to the movies; a free movie ticket 
in every package of Bomien's new 
{natant Dutch, the most choocolaty 
milk drink ever. (In The Oregon- 
fan, Mar. 21, 1957, society sec- 
tion, p.7) © 21MarS7; KK1LSO8S. 


Let's face it, we're not getting 
any younger, said Elaie, the 
Borden cow, Milk, cheeses [and 
others) (In Reader's digest, 

July 1957, p.190-191) © 25Jun47; 
KK127 529. 

Magic marahmallow fudge; Eagle brand 
aweetened condensed milk, (In 
Ladies' home Journal, Apr. 1956, 
p.26) © 25Mar56; KKIOTSM. 


te COMMERCIAL PRINTS AND LABELS 


BORDEN CO. © Cont'de 

New, instant Starlac, the heart of 
milk; -ronfat dry milk solids. 
Contains 3 one-quart envelopes. 
© 30Dec51; KK1293521. 

New party dessert; make it with 
Starlac, the heart of milk ... 
nonfat dry milk. Crown dessert. 
(In Look, Sept. 17, 1957, p.2 of 
cover) © 3Sep57; KK128688. 

No sugar to add to this Eagle brand 
recipe, says Elsie the Borden 
cow. Sweetened condensed milk. 
Noseook custard cream. i 
© 28Aug57; KK128675. 

No sugar to add to this French 
fudge recipe, says Elsie, the 
Borden cow. Eagle brand con- 
densed milk, © 25Sep57; 
KK129940. P 

Order the new Borden's Resinite 
plastic hose and sprinkler line 
now; cash in ... during Borden's 
garden festival. May 24 te June 
21, 1958. (In Garden supply 
merchandiser, Sept. 1957, p.6-7) 
© 1Sep57; KK129938. 

Ready-mixed and full of good milk 
nourishment, says Elsie, the 
Borden cow. Dutch chocolate 
flavored drink. [Cow & calf look- 
ing through window at drinks] 
(In Look, June 11, 1957, p.21) 

© 28May57; KK127327. 

Silver Cow evaporated milk; homoge- 
nized, vitamin D fhereased. 

Net wt. 14 1/2 ozs. © 3Jun57; 
KK128680. 

Silver Cow-Pearl brand evaporated 
milk; homogenized, vitamin D 
increased. Net wt. 14 1/2 ozs, 
© 3Jun57; KK128681. 

Starlac, the heart of milk. Star- 
lack contains all the proteins, 
B vitamins, calcium... Nonfat 
dry milk solids. (In Household, 
Feb. 1957, p.55) © 7Jan57; 
KK130592. 

That's why Starlac is called the 
heart of milk, says Elsie, the 
Borden cow. Nonfat dry milk 
solids. [Cow pushing cart] 

(In The Progressive farmer, May 
1957, p.108) © 12Apr57; 
KK127322. ; 

There's so much to celebrate on 
Borden's 100th birthday, said 
Elsie, the Borden cow. Milk. 
(In The Saturday evening post, 
Sept. 28, 1957, p.67) 
© 24S8ep57; KK129943. 

Value circus; evaporated milk. 
[Clown orchestra] 6 can carrier 
V-8B. © 7Jun57; KK127326. 

Value circus; evaporated milk. 
[Snake charmer, fire-eater & 
othersj 6 can carrier V-8C. 

© 7Jun57; KK127324. 

Value circus; evaporated milk. 
{[Tiger, lion & others] 6 can 
carrier V-8A. © 7Jun57; 
KK127325. 

What happened in 1857? asked Elsie, 
the Borden cow, Milk, ice cream 
[and others] (in Reader's 
digest, Sept. 1957, p.158-159) 
© 24Aug57; KK128678. 


BORGENICHT (HELEN) SPORTSWEAR, INC. © 
Campus Continentals; Helene. 
© 1Sep56; KK127786. 


BORZELLINO, JOSEPH. © 
Jig-O-Blox; educational, enter- 
taining ... all sorts of designs, 
patterns and pictures may be made 
avis © 290ct57; KK130363. 


BOSTON ENVELOPE CO. © 
All-purpose loan service at low 
bank rates. Appl. author: 
Samel A. Gilvar. © 18Sep57; 
KK128476. 


Be proud, be happy, be thrifty; 
money in the bank can do wonders 
eee Appl. author: Samuel A. 
Gilvar. © 18Sep57; KK128477. 

The best auto loan is a bank auto 
loan. Appl. author: Samuel A. 
Gilvar. © 18Sep57; KkK128478. 

Change your future with your small 
change; open your savings account, 
now. Appl. author: Samuel A. 
Gilvar. © 18Sep57; KK128479. 

Pay bills the write way; pay by 
check. Appl. author: Samuel A. 
Gilvar. © 18Sep57; KK128481. 

Whatever you want, saving will do 
it. Appl. author: Samuel A. 
Gilvar. © 18Sep57; KK128480. 


BOSWELL DAIRIES. © 
A quart a day helps make an A; 
milk. Appl. author: Thomas L. 
Yates Advertising Agency. 
© 27Aug57; KK128395. 


BOTANY MILLS, INC. © 

Botany 500 blue bloods; blue ... 
as ever your wardrobe essential. 
Tailored by Daroff. (In The 
Saturday evening post, Nov. .24, 
1956, p.140) Appl. author: 
Silberstein & Goldsmith. 
© 25Sep56; KK127927. 

The stamp of fashion; Botany brand 
500, tailored by Daroff. . Top- 
coats, sport coats & slacks tana 
others] (In Esquire, Nov. 1956, 
p.60-61) Appl. author: Silber- 
stein & Goldsmith. © 90ct56; 
KK128887. 


BOURBON DE LUXE CO. © 

Relax de luxe; enjoy Bourbon de 
Luxe, the luxury bourbon blend. 
Man, globe & whiskey sour. (In 
Miami daily news, Sept. 25, 1957, 
p.1D) © 25Sep57; KK129405. ; 

Relax de luxe; Kentucky bourbon 
whiskey. [Man in] butterfly chair 
& highball. (Im Miar daily news, 
Sept. 18, 1957, pelD) © 18Sep57;3 
KK1305)8. 

Relax de luxe; Kentucky bourbon 
whiskey. Two men with [huge] 
old fashioned. (In-Miami daily 
news, Sept. 11, 1957, p.3D) 
© 11Sep57; KK130547. 

BOURNS LABORATORIES, INC. © 

Carbon Trimit. Model 272, flexible 
leads [and others] New commer- 
cial potentiometers. 
© 16Aug57; KK129765. : 

Model 157 Align-O-Pot ... features 
a self-aligning actuating shaft 
in a very compact design. 
© 40ct57; KK129665. 

Model 605 accelerometer; designed 
for aircraft and missile control 
circuits, © 6Sep57; KK128357. 

Potentiometer instruments. Single 
models, 108 [and others] 
© 16Aug57; KK129763. 

A sales success by Cap Kierulff. 
Cap's letter tells of ... Trimpot 
potentiometers and new low priced 
Trimit. © 6Sep57; KK128771. 

énd annual Trimpot national sales 
conference program; Sept. 9, 
1957. © 350Aug57; KK129664. 

Trimpot; a wide variety of sub- 
miniature potentiometers for many 
applications. © 21Aug57; 
KK129764., 

Trimpot and related sub-miniature 
potentiometers ... (In Electronic 
industries & tele-tech, July 1957, 
p.100) © 17Jun57; KK127253. 

Wirewound Trimit. Model 271 
flexible leads [and others] 

New commercial potentiometers. 
© 16Aug57; KK129766. 

Wishing you the merriest Christmas 
and happiest New Year ever. 
Appl. author: S. H. Stoetzel. 
© 9Dec57; KK130616. 


July—Dec. 


BRACH (E. J.) & SONS. © 

Best milk chocolate peanuts you 
ever tasted; double-dipped in 
Brach's finest real chocolate. 

(In Life, Nov. 25, 1957, p.29) 
© 21Nov57; KK130490. 

Brach's stars are pure goodness; 
Brach's finest real chocolate ... 
(In Life, Oct. 14, 1957, p.23) 
© 100ct57 » KK129795. : 

Enjoy finest real chocolate cher- 
ries. Royal Anne [and others] 
(In Life, Nov. 11, 1957, p.153) 
© TNov57; KK130025. 


BRADLEY (MILTON) CO. © 

Basic shapes and forms; lst step 
to learning. For ages 3 to 4. 
No.5101. © 1Mar57; KK128663. 

Color matching; 3rd step to learn- 
ing. For-ages 4 to 6. No.5103. 
© 1Mar57; KK128665. 

Introduction to numbers: 10 Little 
Indians; th step to learning. 
For ages } to 8. 510h. 
© 1Mar57; KK128666. ~ 

Introduction to telling time: clock 
and calendar; 6th step to learn- 
ing. (Times and dates) For ages 
KK128662. 

Picture building; 2nd step to learn- 
ing. For ages 3 to 5. Wo.5102. 
© 1Mar57; KK128664. 

Recognition of letters: the 
A B C's; 5th step to learning. 
(Alphabets) For ages 5 to 8. 
5105. © 1Mar57; KK128661 


BRANCH, HOWARD E, known in the 
trade as H. E. B. SEE H. Ej P 


BRANDENFELS, CARL. © 
Here's the Topp story on gréwing new 
hair on bald heads. [Endorsed by] 
Art Topp. (In Man's world, Dec. 
1957, p.51) © 15Sep57; 
KK126436. 


If you are bald or losing hair, 
imagine this transformation on 
your own scalp; home plan of 
Scalp applications and massage. 

Im Man's magazine, Sept. 1957, 
p.81) © 24Ju157; KK127718. 

Let me tell you how these people 
grew new hair on bald heads as J 
did, by Eldon Beerbower. (In 
Whisper, Oct. 1957, p.47) 
© 1Aug57; KK127617. 


BRANIFF AIRWAYS, INC. © 
Coming October 20th, El Dorado’... 
version of the Douglas DC-7C, 
(In The Saturday evening post 
Oct. 6, 1956, p.71) © 20ct56; 
KK127046, 


BRECK (JOHN H.) INC. © 

Beautiful hair; Breck. Baby Linda 
Smith with color coded 3, 8 oz. 
bottles of shampoo. (In Ladies! 
home journal, Nov. 1957, p.4C) 
© 250ct57; KK129969. 

Beautiful hair; Breck. Betsy 
McLane and 3, 8 oz. bottles of 
shampoo. (In Ladies' home 
journal, Oct. 1957, p.111) 
© 27Sep57; KK129119. 

Beautiful hair; Breck. Combination 
offer of creme rinse with a Breck 
shampoo. Jeweled mirror, rectan- 
gular frame; 8 oz. shampoo & 

21/2 oz. creme rinse. (In Ladies! 
home ieee Sept. 1957, p.4 of 
cover © 30Aug57 ; KK128301. 

Beautiful hair; Breck Hair Set 
Mist. Betsy McLane; hand holding 
8 oz. hair set [container] (In 
Ladies' home journal, June 1957, 
p.4 of cover) © 31May57; 
KK126574. 

Beautiful hair; Breck shampoo. 
Della Robbia with ribbon & 
Christmas pint. (In Ladies' home 
journal, Dec. 1957, p.88) 
© 29Nov57; KK130682. 


1957 


Beautiful hair; Breck. There are 
three Breck shampoos ... Ann 
Rutenber & 3 - 8 oz. bottles of 


shampoo. (In Ladies' home journal, 
Aug. 1957, p.128) © 263u157; 
KK127612. 


Beautiful hair; Breck. There are 
three Breck sh 008.... Blonde 


Joan Young; 3 - z. bottles of 
Breck. (In Ladies' home journal, 
July 1957, p.2) © 28Jun57; 
KK127252. 


Man of tomorrow; Breck. Billy 
Breck with 3, 6 oz. plastic 
bottles of shampoo. (In Sports 
illustrated, Sept. 23, 1957, 
p.-E10) © 19Sep57; KK130026. 


BRANT, GEORGE J. © 
Flying saucer. [Sandwich, with 
wings, on plate] © © 25May57; 
KK127882, 


BRILL (H. C.) CO., INC. 

Noodle-de-do; egg noodles, mush- 
rooms, tomato sauce, Net wt, 
15 ozs. avoir. ©H. C. Brill 
Co., Inc. (in notice: New England 
Canners, Inc., division of H. C. 
Brill Co., Inc.); 6Nov57; 
KK130844, 


BRISTOL-MYERS CO. © 

Coach calls the signals; about good 
grooming for teen-age boys. 

Appl. author: Sally Dickson 
Associates. © 7Aug57; KK130412. 

Deodorants are for women, Trig is 
for men; it's on the bail. (In The 
Fresno bee, Fresno, Calif., Aug. 
11, 1957, p.9) Appl. author: 
Batten, Barton’, Durstine & Osborn, 
Inc, © 11Aug57; KK128797. 

The girl for the job; how to be .s. 
Mum deodorant. Appl. author: 
-Sally Dickson Associates. 

*%® 12Aug57; KK130413. 

Janie's diary; all about grooming 
for early teens. Mum deodorant. 
Appl. author: Sally Dickson 
Associates. © 8Apr57; KK130415. 

The man for the job; how to be ... 
Mum deodorant. Appl. author: 
Sally Dickson Associates. 
© 6Aug57; KK130414. 

New deodorant for men that is 
easier to apply, Trig. New roll- 
on applicator. Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 29Jul57; KK128796. 


BRODER MARKS CO, d.b.a. PRELUDE 
DIAMOND RINGS. SEE Prelude 
Diamond Rings. 


BROMO-MINT CO. d.b.a. KENNER PRODUCTS 
CO. SEE Kenner Products Co. 


BROOKLYN DIVISION, TODD SHIPYARDS 
CORP, SEE Todd Shipyards Corp. 


BROOKS, LESTER J. © 
Toujours manure ... this package 
contains two pounds ... Gold 
Label quality cow manure. 
© 19Nov57; KK130303. 


BROOKS-SKINNER CO, © 
Steel industrial buildings. Catalog 
no.85. Appl. author: Harold 
Brooks. NM: new photos & text. 
© 10May57; KK126810. 


BROWN, LLOYD A, © 
Booster shotgun shells. 
© 25Nev57; KK130688, 
Atry-Shet; the shot in these long 
range shot shells are incased in 
4 ldbr*aaced round sase ... 
© ae KK128060 


BROWN (M, P,, INC. © 
Holiday letters buiud good will and 
good business. Sentiment G-9 


CURRENT REGISTRATIONS 


{and others] (Christmas holiday 
letters build good will) 
© 1Jun57; KK127935. 

Holiday letters build good will and 
ood business. Sentiment G-12 
Tana others] (Christmas holiday 
letters build good will) 

© 1Jun57; KK127934. 


BROWN & WILLIAMSON TOBACCO CORP. © 

Diving star Zoe Ann Olsen shows 
that smooth form makes a cham- 
pion. Viceroy filter tip ciga- 
rettes. (In The Overseas weekly, 
May 12, 1957, comic section, 
pel5) Appl. author: Ted Bates & 
Co., Ince © 9May57; KK12696). 

Frank Carrano of Cairo, New York, 
says: Sure, Viceroy has the 
smoothest taste of all. (In New 
England homestead, June 8, 1957, 
p-7) Appl. author: Ted Bates & 
Co., Inc. © 8Jun57; KK129505. 

A must in every machine. Viceroy 
filter tip cigarettes; Kool fil- 
ter mild menthol cigarettes. 

(In Vend, Sept. 1957, p40) 
Appl. author: Ted Bates & Co., 
Inc. © 3Sep57; KK126966. 


Now Viceroy comes in 2 packages: 
flip-open box, familiar pack. 
Filter tip cigarettes. (In New 
York journal-American, Sept. 16, 
1957, p16) Appl. author: Ted 
Bates & Co., Inc. © 16Sep57; 
KK128967. 

Only Viceroy gives you filter- 
power of 20,000 filters. (In 

New York jJournal—American, July 
1, 1957, p.6) Appl. author: 
Ted Bates & Co., Inc. © 1Jul57 ; 
KK126564. 

Only Viceroy gives you 20,000 fil- 
ter traps for that smoother 
taste. (In Courier magazine sec- 
tion, Pittsburgh, Sept. 21, 1957, 
p-5) Appl. author: Ted Bates & 
Coe, Inc. © 21Sep57; KK128963. 


Sam Snead, golf champion, says: 
Viceroy has the smoothest taste 
of all; filter tip cigarettes. 
(In The Saturday evening post, 
June 15, 1957, p.131) Appl. 
author: Ted Bates & Co., Inc. 
© 11Jun57; KK128965. 


BROWN BOVERI CORP. © 
Read the story behind this ad; 
more power for Puerto Rico with 
«ee gas turbines. Appl. author: 
Z. Stanley Stys. © 30Sep57; 
KK128997. 


BROWN-FORMAN DISTILLERS CORP. © 

The decanter you'd expect from Old 
Forester; true for eighty-eight 
Christmases. Kentucky straight 
bourbon whisky. (In Life, Nov. 4, 
1957, p.3 of cover) 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc. © 310ct57; KK129821. 

The decanter you'd Le from Old 
Forester; true for 88 Christmases 
«+» Kentucky straight bourbon 
whisky. (In Patterson's Califor- 
nia beverage gazetteer, Oct. 1957, 
p.3 of cover) Appl. author: 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc. © 100t57; KK129397. 

The liquor that displays this seal; 
Early Times Kentucky straight 
bourhon whisky. (In Electrical 
merchandising, Oct. 1957, p.93) 
Appl. author: Erwin, Wasey, Ruth- 
rauff & Ryan, Inc. © 10057; 
KK129599. 

No better ways to give the best; 
Old Forester, Kentucky straight 
bourbon whisky. (In Louisville 
times, Nov. 26, 1957, section 2, 
p.5) Appl. author: Erwin, Vasey, 
Ruthrauff & Ryan, Inc. © 26iov57; 
KK150918, 


Appl. author: 


lll 


True for 88 Christmases ... for 
1957 giving, the decanter you'd 
expect from O}d Forester. (In 
Louisville times, Nov. 6, 1957, 
p.-12) Appl. author: Erwin, 
Wasey, Ruthrauff & Ryan, Inc. 
© 6Nov57; KK130920. 

Two wonderful ways to sell the 
best; Old Forester, Kentucky 
straight bourbon whisky. (In 
Liquor store, Nov. 1957, p.4 of 
cover) Appl. author: Erwin, 
Wasey, Ruthrauff & Ryan, Inc. 
© 1Nov57; KK130919. 

The whiskey proves the label's 87 
year old promise, Old Forester, 
(In Club management, Aug. 1957, 
pe2 of cover) Appl. author: 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc, © 1Aug57; KK129030. 

Your taste agrees with the label's 
eighty eight year old promisé, 
Old Foréster, (InTime, Aug, 26. 
19575 P32) Appl, author: 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc, © 214ug57; KK129031. 


BROWN-MILLER CO. © 
Rainbo pickles; sweet gherkins, 
candied crispy pix. 12 fl. oz. 
[each] Appl. author: John A. 
Miller. © 27Aug57; KK130915. 


BRUCE (E. Le) CO. © 

Bruce kitchen-flor kleener. 

Net contents, one U. S. pint. 
Appl. author: Thomas Harve 
Creech. © 16Sep57; KK129133. 

The easiest floor care ever; floor 
products. Cleaning wax [and 
others] Appl. author: John 
Carlyle Fleming. © 140ct57; 
KK129362. 

The history of Terminix; over 
thirty years with the termite 
problem, Appl. author: Friel 
Mullins. © 29Nov57; KK130868. 

How to finish wood floors with the 
Bruce finishing kit. Appl. au- 
thor: Claude T, Taylor. 
© 29Jun57; KK129033. 

How to install Bruce unit-wood 
blocks. Appl. author: John C. 
Fleming. © 5Sep57; KK128342. 

Termites? Call Terminix for 
guaranteed protection. [Jumping 
rope scene] (In The Saturday 
evening post, Sept. 7, 1957, 
pce) Appl. author: Holton C. 

sh. © 7Sep57; KK128260. 

Termites? Call Terminix for 
guaranteed protection. [Man 
slipping in late & falling 
through floor] (In Saturday 
evening post, Sept. 28, 1957, 
p.176) pl. author: Holton C, 
Rush. © 20Sep57; KK128865. 


BRUSHY CREEK FARM. © 
Cage eggs; white infertile, grade A, 
ex. large. One dozen. Appl. 
author: Sutherland Paper Co. 
© 1ONov57; KK129937. 


BRYANT MANUFACTURING CO, © 

Another Bryant first ... mame the 
Bryant pup contest; furnaces, 
water heaters, air conditioning. 
(In Gas heat, June 1957, p. 30) 
Appl. author: Applegate Advertis- 
ing Agency. Inc. © lJun57; 
KK127685. 


Model 650 boiler; finest in the 
nation for church ... (In Heat- 
ing, piping & air conditioning, 
June 1957, p.275) Appl. author: 
Applegate Advertising agency: 
Inc. © Nun57; KK120%74. 

The name to look for when you want 
the best; gas furnaces, Subdur- 
ban. (In The Ohio builder, May 
1957, p.13) Appl. author: 
Applegate Advertising encoy, 
Ino, © lOMayST; KK127 38. 


112 COMMERCIAL PRINTS AND LABELS 


BRYANT MANUFACTURING CO. © Cont'd. 
You've seen what Bryant's doing in 

'57, but it's only the beginning; 
heating and air conditioning line. 
(In The Ohio builder, July 1957, 
p.15) Appl. author: Applegate 
Advertising Agency, Inc. 
© 103u157; KK128593. 


BUFFALO SAVINGS BANK. © 

Buffalo's greatest door opener to 
a happier, more secure future ... 
(In Buffalo courier-express, 
Sept. 19, 1957, p.6) Appl. au- 
thor: Muir & Co. © 19Sep57; 
KK128577. 

Their future is our business, too. 
Helping today's kids ... 
(In Buffalo evening news, 
Sept. 25, 1957, section 3, p.58) 
Appl. author: Muir & Co. 
© 25Sep57; KK12909). 


BULLDOG ELECTRIC PRODUCTS CO. © 

Electrostrip makes your kitchen 
seem twice as big. (In Electric- 
ity in building, Jan. 1957, p.2 
of cover) © 4Jan57; KK128299. 

He'll keep you ahead electrically, 
so you'll stay ahead competitive- 
ly. (In Business week, Jan. 5, 
1957) © 43an57; KK128686 


Profit from these 3 Clampmatic 
Vacu-Break safety firsts; 
switches. (In Electrical whole- 
saling, Feb. 1957, p.17) 
© 1Feb57; KK128687. 

Vacu-Break power panels minimize 
maintenance, © 2Jan57; 
KK128685. 


BURLINGTOW HOSIERY CO., a member of 
BURLINGTON INDUSTRIES, INC. SEE 
Burlington Industries, Inc. 


BURLINGTON INDUSTRIES, INC. 

Fit that doesn't go pfff-t; Bur- 
Mil Cameo seamless stretch 
stockings. (In Seventeen, Mar. 
1957, p.55) © Burlington Hosiery 
Co., a member of Burlington In- 
dustries, Inc.; 26Feb57; KK129526. 

Go seamless for a change ... 
seamless by Bur-Mil Cameo. 
(In Vogue, Oct. 15, 1956, p.18) 
© Burlington Hosiery Co., a member 
of Burlington Industries, Inc.; 
10ct56; KK128442, 

Just a shade of difference ... 
Bur-Mil Cameo sheer nylons in 
fabulous stocking tints. (In 
Harper's bazaar, Sept. 1957) 
© Burlington Hosiery Co., a 
member of Burlington Industries, 
Inc.; 2Sep57; KK129527- 

So genuine every pair is auto- 
graphed by the duke himself; 
Bur-Mil authentic Argylls. 

(In Esquire, Oct. 1956, p.18) 

© Burlington Hosiery Co., a member 
of Burlington Industries, Inc.; 
5Sep56; KK128443. 

Whether she lives in jeans ... 
Ballet brand socks ... (In Life, 
Dec. 10, 1956, p.172) © Burl- 
ington Hosiery Co., a member of 
Burlington Industries, Inc.; 
6Dec56; KK128441, 


BURNHAM CORP. © 

Bench specifications. Section B; 
sheet 11A. Adv. 244; 9/12/57. 
a author: Alfred Howard Cross. 
© 40ct57; KK130775. 

Instructions for inserting basement 
Sash in greenhouse wall ... for 
aluminum or redwood Orlyt. 

Ad, 217; rev. 8/57. Appl. au- 
thor: Alfred Howard Cross. 

NM: rev. & drawings. © 26Aug57; 
KK130773. 

Instructions for setting up your 
aluminum Orlyt greenhouse. Sheet 
lof 3. Adv. 195A; rev. 3/56; 


rev. 3/57; rev. 10/57. Appl. 
author: Alfred Howard Cross. 
NM: rev. of illus. © 220ct57; 
KK130776. 

‘Lord and Burnham. (Greenhouse 
calendar 1958) White Birch 
Nursery. Appl. author: Alfred 
Howard Cross. © 2Nov57; 
KK130777. 

Orlyt 9, greenhouse door frame de- 
tail; out-swinging door. 

Adv. 242; 8/57. Appl. author: 
Alfred Howard Cross. © 9Sep57; 
KK130774. 


BU-TAY PRODUCTS, LTD. © 
Mother, some wonderful help with 
your new baby and your yellow 
or gray nylon; Diaper-Sweet. 
© 1May57; KK129279. 


BUXTON, INC. © 

Carries all your credéntials on 
view ... the Contour by Buxton. 
(In Life, June 10, 1957, p.161) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Jun57; KK126534. 

For the woman on the go: accessories 
with a look of breeding. The 
Ranch Wagon set by Lady Buxton. 
(In Ladies' home journal, Oct. 
1957, pe211) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 24Sep57; KK129444.. 

Holds everything you see here ... 
the Contour billfold by Buxton. 
(In Life, Dec. 9, 1957, p.101) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 5Dec57; KK130861, 

New Buxton Key-Tainer flips open. 
(In Life, Nov. 25, 1957, p.63) 
Appl. author: Deyle Dane Bernbach, 
Ine. © 21Nov57; KK130516, 

The Opening Nighter snap-top ciga- 
rette case by Lady Buxton. (In 
Ladies' home journal, Nov. 1957, 
p.-27) Appl. author: Doyle Dane 
Bernbach, Inc. © 240ct57; 
KK130290. 


BUZZMASTER, INC., manufacturing divi- 
Sion STEELGRIP PLASTICS, SEE 
Steelgrip Plastics. 


BYRON, MOSHA. © 
Egyptian Dew Drop Orientaine; hair 
pomade. © 13Aug57; KK129793. 


C 


CBS TELEVISION FILM SALES, INC. © 

Farmer Al Falfa, star of Mighty 
Mouse Playhouse. Post Sugar 
Crisp sugar-coated puffed wheat; 
General Foods Corp. © 16Sep57; 
KK129115. 

Housewife Herman, star of Mighty 
Mouse Playhouse. Post Sugar 
Crisp sugar-coated puffed wheat; 
General Foods Corp. © 16Sep57; 
KK129117. 

Mighty Mouse spoils Sylvester Fox's 
catch. (Post cereals Mighty Mouse 
mystery color picture, no.4 
Appl. author: General Foods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Mar57; KK127953. 

Mighty Mouse stops an evil plan. 
(Post cereals Mighty Mouse mystery 
color picture,no.1}) Appl. au- 
thor: General Foods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Mar57; KK127956. © 

Mighty Mouse to the rescue. (Post 
cereals Mighty Mouse mystery 
color picture,no.2) Appl. au- 
thor: General Foods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Mar57; KK127955. 


July—Dec. 


Mouse exterminators. (Post cereals 
Mighty Mouse mystery color picture, 
no.6) Appl. author: General 
Foods Corp. © Terrytoons, a di- 
vision of CBS Television Film 
Sales, Inc.; 15Mar57; KK127957. 

The mystery suitcase. (Post cereals 
Mighty Mouse mystery color pic- 
ture, no.3) Appl. author: 
General Foods Corp. © Terrytoons, 
a division of CBS Television Film 
Sales, Inc.; 15Mar57; KK127954. 

Qil Can Harry, star of Mighty Mouse 
Playhouse. Post Sugar Crisp 
sugar-coated puffed wheat; 
General Foods Corp. © 16Sep57; 
KK129116. 

Sylvester the Fox, star of Mighty 
Mouse Playhouse. Post Sugar 
Crisp sugar-coated puffed wheat; 
General Foods Corp. © 16Sep57; 
Kk129118. 

Trapped. (Post cereals Mighty Mouse 
mystery color picture,no.5 
Appl. author: General Foods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Mar57; KK127952. 

Yokel Duck, star of Mighty Mouse 
Playhouse. Post Sugar Crisp 
sugar-coated puffed wheat; 
General Foods Corp. © 16Sep57; 
KK129113. 


CBS TELEVISION FILM SALES, INC. SEE 
ALSO Terrytoons, Inc. 


CAFFEJIAN, NEWTON J., ALFRED A, WILD- 
ER, ED C, MOSESIAN & CHARLES J, 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries, 


CAIN'S ENGLISH MUFFIN CO. © 

English muffins, 7 minute pizza. 
Contents 4 large. Appl. author: 
Clifton T. Wilson. © 250ct57; 
KK129611. 

English muffins. Toast 'n serve. 
Contents 6 large. Appl. author: 
Clifton T. Wilson. © 250ct57; 
KK129612. 


CAL-DAK CO. © 

Assembly instructions; faucet 
mounting hose reel. Item no.220. 
Appl. author: Zepha Bogert. 
© Cal-Dak; 10ct57; KK12986). 

Assembly instructions; side winder 
cart-type hose reel. Item 
no.222,. Appl. author: Zepha 
Bogert. © Cal=-Dak; 10ct57;° 
KK129863. 

Faucet-mounting hose reel, Item 
no,.220. Appl. author: Zepha 
Bogert. © Cal-Dak; 10ct57; 
KkK129861. 

Ironing Caddy with casters. Item 
no.553. Appl. author: Zepha 
Bogert. © 1Ju157; KK128573. 

Lawn and garden hose reels, Item 
no.222 side winder cart-type hose 
reel, 220 direct faucet-mounting 
hose reel. Appl. author: Zepha 
Bogert. © Cal-Dak; 10ct57; 
KK129860. 

Queen-Size black modern 4-pc. tray 
table set. Item no.42, Appl. 
author: Zepha Bogert. © 1Jun57; 
KK128572. 

Replacement basket; slip-on type 
for ... laundry carts. Item 
no.60B. Appl. author: Zepha 
Bogert. © Cal-Dak; 150ct57; 
KK12983. 

Royal family of tray tables; King- 
Size, black, modern Florentine 
brass roll-a-tray sets ... 

Item no,854-471, Whaler [and 
others] Appl. author: Zepha 
Bogert. © 30Nov57; KK130746. 

Side winder cart-type hose reel. 
Item no.222. Appl, author: 
Zepha Bogert. © Cal-Dak; 10ct57; 
kk129862, 


1957 


CALIFORNIA INK.CO., INC. © 
Colortrend report, fall 1957. 
Cal Ink. © 17Jul57; KK128393. 


CALIFORNIA LONG WHITE POTATO ADVISORY 
BOARD. © : 
Here it comes, the 1957 California 
long white potato profit circus. 
(In The Packer, Apr. 13, 1957, 
p-9) Appl. author: Herbert C. 
Brown. © 13Apr57; KK127302. 


Whitey says: don't call me a white 
rose, you'll profit more by pro- 
moting me as a California long 
white potato. (In Commercial 
bulletin, May 17, 1957, p.14) 
Appl. author: Herbert C. Brown. 


© 17May57; KK127501. 


CALVARY RECORD CO., INC. © 
Ave Maria; composed and sung by 
Alexander Fritta. A high fidelity 
recording. CR1301. © 40ct57; 
KK130388, 


CAMBRIDGE SPECIALTIES, INC. © 
Make your cat happy; catnip ball 
by Cambridge, pleasingly scented 
with catnip oils. © 1Jun56; 
kK129157. 


CAMERON, WILLIAM T. © 
17,000,000 times a day, a hand 
reaches for a toothpick; see how 
a little band of pixies solved 
a dental hygiene problem; Pix- 
Eze, © 13Apr57; KK127296. 


CAMPBELL, ANDREW J., JR. 

All my children will be like me. 
Ornamental buttons, plaques, 
pennants ... © A. J. Campbell, 
Jr.; 7Aug57; kk127878. 


CANADIAN NATIONAL RAILWAYS. © 
Take a Canadian week-end. Chateau 
Laurier. (In Chicago daily news, 
Mar. 23, 1957, p.8) Appl. au- 
thor: McCann-Erickson, Inc. 
© 23Mar57; KK126776. 


CARBE, NINO. 
Stick ‘em color pictures. SEE 
Platt & Munk Co., Inc. 


CARGILL, INC. © 
Announcing Cargill P. I. corn, an 
entirely new approach in hybrid 
corn breeding ... (In The 
Farmer, Aug. 3, 1957, p.30-31) 
© 31Jul57; KK127823. 


CARLING BREWING CO, © 

It's a most unusual ale; Red Cap. 
{Man playing harmonica for group 
drinking ale] (In Life, Mar. 25, 
1957, p.120-121) Appl. author: 
Benton & Bowles, Inc. © 20Mar57; 
KK130269. 

Think; I am thinking, so now I'm 
drinking Red Cap; ale. Appl. 
author: Benton & Bowles, Inc. 
© 170ct56; KK126616, 


CARLSON, GEORGE. 
Fun-time things to do. 
& Munk Co., Inc. 


CARLSON PRODUCTS, INC. © 
Sta-Put lid fastener for trash and 
garbage cans. Stock no.SP-51. 
© 13Jun57; KK126576. 


CARNATION CO. © 

Exciting new pie idea ... the 
secret is Carnation, the milk 
that whips. Fluffy fruit pie. 
(In Life, Sept. 2, 1957, p.11) 
Appl. author: A. Culver Boyd, Jr. 
© WaAug57; KK128341. 

First easy recipe for delicious 
homemade ice cream ... the secret 
is whipped Carnation; evaporated 
milk, Strawberry. (In Life, July 
15, 1957, p.17) Appl. author: 
A. Culver Boyd, Jr. © 12Ju157; 
KK? *6AR4 . 


SEE Platt 


CURRENT REGISTRATIONS 


Fudge in 5 minutes, no beating, no 
failures; evaporated milk. (In 
Life, Dec. 2, 1957, p.2 of cover) 
Appl. author: A. Culver Boyd, Jr. 
© 29Nov57; KK130436. 


CARON. 

Eau de cologne Poivree. (In The 
New Yorker, Aug. 3, 1957, p.35) 
Appl. author: Parfums Caron. 
© Caron Corp. d.b.a. Caron; 
1Aug57; KK127744. 

Eau de cologne Poivree. (In Town & 
country, Oct. 1957, p.70) 

Appl. author: Parfums Caron. 

© Caron Corp. d.b.a. Caron; 

10ct57; KK12979%. 
CARON CORP. d.b.a. CARON. SEE Caron. 
CARPCO MANUFACTURING, INC, © 

Spare parts; high tension separa- 
tors, models HT-260 & 460. 

Prices effective June 15, 1957. 
© 13u157; KK126565. 


CARPENTER, H, G. © 
Investment peace of mind through 
program investing. © 10May57; 
KK127501. 


CARR, OTIS T. © 
Carrotto dynamics, Utron atomics; 
also featuring the revolutionary 
Utron electric battery ... 
OTC Enterprises, Inc. 
© 22Apr57; KK128010. 


CARR, ADAMS & COLLIER CO. © 

Bilt-Well cabinets for multiple use; 
hardwood front, end panels for 
exposed ends of units. Appl. 
author: Allen E, Stoltz. 
© 1Jul157; KK126728. 

Important assembly instructions; 
oven unit BW -02, for bilt-in 
type gas or eléttric ovens. 
Appl. author: Allen E. Stoltz. 
© 1Ju157; KK126729. 


CARTER'S INK CO. © 
Add color to your words; jewel tone 
colored inks. (In Life, Aug. 26, 
1957, p-.122) Appl. author: Hoag 


& Provandie, Inc. © 22Aug57; 
KK127861. 
Add Life to your sales. (In Varie- 


ty store merchandiser, Sept. 1957, 


p.21) Appl. author: Hoag & 
Provandie, Inc. © l1Sep57; 
KK128139. 


Household cement, for china, watch 
crystals, leather ... 1 3/4 fl. 
oz.; carton, © 14Jan57; 
KK127212. 

Household cement, for china, wood, 
metal ... 1 3/4 fl. oz.; tube. 
© 14Jan57; KK127210. 

Milk again, where's the cream? 
Kitty says, for the best results 
use Carter's, the cream of office, 
home and school supplies. (In 
Life, Oct. 21, 1957, p.16) Appl. 
author: Hoag & Provandie, Inc. 
© 170ct57; Kk129242. 

Pre-priced for easy sales; jewel 
tone inks with free Tiara display. 

(In Modern retailing, June 1957, 
p12) Appl. author: Hoag & Pro- 
vandie, Inc, © 28May57; KK126\75. 

Pre-priced for easy sales; jewel 
tone inks with free Tiara display. 
(In Progressive grocer, July 1957, 


p.180) Appl. author: Hoag & 
Provandie, Inc. © lJul57; 
KK127657. 


CASCADE PLASTICS, 
The plastic film ... for arm, leg 
and trunk use; embalming. 
© Leslie Higginbottom, owner 
Cascade Plastics; 11lSep5S7; 
KK130500, 


113 


CASSELL (JOHN R.) CO., INC. © 
Instrumaster; dimetric protractor 
no.1202-A, for measurement of 
angles in the axonometric planes. 

Appl. author: Paul F, Boehm, 

NM: "specific references to model 
1202-A, differing from 1202-n." 
© 1Apr57; KK127533. 


CASTELL (A. W. FABER) PENCIL CO., INC. 
SEE Faber-Castell (A. W.) Pencil Co, 
Ine. 


CASWELL (GEORGE W.) CO. © 
Tea chest; orange pekoe and pekoe. 
One half pound net weight. Appl. 
authors: Guy Street & Gerry 
Merten. © 3Ju157; KK128882. 


CAT FOOD DIVISION, JOHN MORRELL & 
CO, SEE Morrell (John) & Co. 


CATALANO, JAMES J. © 
Catalano torrone ice cream powder; 
flavored stabilizer. One pound. 
© 2Jul57; KK128884. 


CATALINA, INC. a division of JULIUS 
KAYSER & CO, SEE Kayser (Julius) 
& Co. 


CATHOLIC FAMILY NEWSPAPERS. 
It's organized, it's bigger, it's 

united. Seal of acceptance. 
(In Advertising age) OP. Joseph 
Bogner d.b.a. Bogner & Martin 
d.b.a. Catholic Family News apers; 
(in notice: Bogner & Martin) ; 
9Dec57; KK130607. 


CAVANNA, ELISE, SEE Welton, Mrs. 
James. 


CAYUGA ROCK SALT CO,, INC. © 
Salt-soil stabilizer; here are 8 
important reasons why ... the 
most road for the least cost. 
© 27Jun57; KK129632. 


CEDERGREEN FROZEN PACK CORP. © 
Baby lima beans. Net weight 10 


ounces. Appl. author: Crown 
Zellerbach Corp. © 31May57; 
KK127864. 


Red raspberries with sugar syrup. 
Net weight 10 ounces. Appl. 
author: Crown Zellerbach Corp. 
© 5Jul57; KK127862. 


CENATRON INDUSTRIES. 

Chain-saw conversion kit, includes 
adapter, safety handle, sprocket 
eee Chip-A-Saw. © Cenatron 
Industries, a copartnership con- 
sisting of Alfred A. Wilder, Ed C. 
Mosesian, Newton J. Caffejian & 
Charles J. Vagim; 11Jun57; 
KK127199. 


ENTRAL GROCERS BAKING CO. © 

Mr. Freshy's Valu, white enriched 
bread. 14/2 lbs. © 4Nov57; 
KK130511. 


CENTRAL STEEL & WIRE CO. © 
Score-O-Graf; bowl[ing] 
KK128912. 


CENTURY PRODUCTS, INC, © 
New beauty for every bath; Puritan 
Imperial 700; toilet seat. 
Appl. author: Arthur Cleland 
Palm. © 1Jul57; KK126916. 


CERVECERIA CORONA, INC. © 
Que es ISO-H control? Corona 
banda blanca. (In El Mundo, 
San Juan, P. R., Sept. 21, 1957, 
p.20) © 21Sep57; KxK129728. 


CHAMPION-INTERNATIONAL CO. © 
For superb color detail ... 
C-I coated papers; Famous 
artists magazine. (In The New 
Yorker, Nov. 2, 1957, p.T4) 
Appl. author: Harold Cabot & Co., 
Inc. © S100t5T; KK1I29909,. 


© 5Sep57i 


114 COMMERCIAL PRINTS AND LABELS July—Dec. 


CHAMPION=INTERNATIONAL CO. © Cont!de 

For superb color detail, specify 
the standard of excellence; C-I 
coated papers. Standard Oil Co. 
(In The National geographic maga- 
zine, June 1957, p.879) . Appl. 
author: Harold Cabot & Co., Ine. 
© 13May57; KK126903. 


CHAMPION PAPER & FIBRE CO. © 

For the finest reproduction; Krome- 
kote brand ‘cast coated papers. 
(No.35 in a series of textural 
studies) (In Printers' ink, 

Nov. 1, 1957, p.29) NM: col. 
‘ photo. © 300ct57; KK1350201. 

For the finest reproduction; Krome- 
kote brand cast coated papers. 
(No.33 in a series of textural 
studies) (In The Inland printer, 
July 1957) NM: col. photo. 
© 10Ju157; KK127385. 

For the impact of fine reproduction; 
Kromekote brand cast coated papers. 
(No.34 in a series of textural 
studies) (In The Inland printer, 
Sept. 1957, p.81) NM: col. phota 
© 10Sep57; KK128772. 


CHAMPION PRODUCTS, INC. © 
Mica-moly; drill stem concentrate. 
© 133un57; KK127074. 


CHAMPION RIVET CO. © 
Welding electrodes.- © 27Mar57; 
KK128311. 


CHANCE (A. B.) CO. © 
Clamp and connector selector chart. 
Appl. author: William R. Hooper. 
© 20Sep57; KK129336. 


CHARMING WOMAN, INC. © 
Let your mirror be the judge; 
the Charming Woman course. 
Appl. author: Alan Rosenberg. 
© 18Apr57; KK127091- 


CHARMS CO. © 
Pops, with vitamin C; pure candies; 
4ndividually wrapped. Net wt. 
7 OZz8. Appl. author: Irving M. 
Stormark. © 10Jun57; KK127399. 


CHARTER PLANS. 

Double penny; value two-cents in 
trade. © Ralph F. Reuss d.b.a. 
Charter Plans; 27Nov57; 
KK130421. 


CHASE, JOHN CHURCHILL. © 
Let's talk spaghetti; and don't 
forget Luxury brand means fine 
spaghetti. © 10ct57; KK129992. 


CHASE, OSCAR H. d.b.a. VIDCAL PUB. CO. 
SEE Videal Pub. Co, 


CHASE-SHAWMUT CO. © 
Nothing takes the place of Amp-trap; 
current limiters. (In Electrical 
engineering, Aug. 1957, p.44A- 
458A) Appl. author: Meissner & 
Co., Inc. © 25Jul157; KK127156. 
CHEF BENET FOODS, INC. 
Egg noodles. Net wget. 7 ozs. 
Appl. author: James B. Miller. 
© Chef Benet Foods, Inc. (in 
notice: Chief Benet Foods Co.); 
1Feb57; KK123626. 


CHEMEX CORP. © 

Newsletter no.9. Newsbar, Filter- 
jet fan [and others] Appl. au- 
thor: Peter Schlumbohnm, 
© 8Nov57; KK130334. 

Products for the chemist's kitchen; 
coffeemaker, gas kettle [and 
others] By Peter Schlumbohm. 
© 3Sep57; KK128261. 


Vacuohm, heatable vacuum flask; 
picnic kit. Thermos no.5486; 
Thermos quart & pint no.2484, 
2284. By Peter Schlumbohn. 
© 10Jul57; KK128138. 


CHICAGO DIETETIC SUPPLY HOUSE, INC. © 


Cellu artifically sweetened apple 
Bauce ... Contents 8 oz. avdp. 
Appl. author: Rose Straka Fowler. 
© 26Aug57; KK128776. 

Cellu artificially sweetened red 
raspberries ... Contents 8 oz. 
avdp. Appl. author: Rose Straka 
Fowler. © 19Aug57; KK128779. 

Cellu artificially sweetened red 
tart cherries ... Contents 1 lb. 
Appl. author: Rose Straka Fowler. 
© 183u157; KK128775. 

Cellu artificially sweetened 
rhubarb ... Contents 1 1b. 

Appl. author: Rose Straka Fowler. 
© 20Ju156; KK128780. 

Cellu artificially sweetened 
strawberries. Contents 8 oz. 
avdp. Appl. author: Rose Straka 
Fowler. © l4Aug57 (in notice: 
1956); KK129322. 

Cellu unpitted artificially sweet- 
ened light sweet cherries ... 
Contents 1 lb. Appl. author: 
Rose Straka Fowler. © 10Ju157; 
KK128777. 

Cellu unsweetened yellow freestone 
peaches; peeled halves. Contents 
at ade Appl. author: Rose Straka 
Fowler. © 30Jun39; KK129239. 

Cellu whole artificially sweetened 
prune plums ... Contents 1 1b. 
Appl. author: Rose Straka Fowler. 
© 19Aug57; KK128778. 


CHICOPEE MILLS, INC. © 


How to build a screened patio. 
12' x 15' screened patio materials 
check list. Fiberglas screening; 
Reynolds aluminum. © 110ct57; 
KK129586. 


CHIROPODY SUPPLY HEADQUARTERS, INC. © 


Inside equivalent of $1.00 plus 
real savings; marking our 45th 
year of service ... Appl. au- 
thor: William\Mathias Scholl. 
© 15Aug57; KK128566. 


CHISM ICE CREAM CO. © 


Greatest taste on earth; lemon 
custard; blueberry ice cream. 
Look for the Pok-A-Dot Pak. 

(In Mineral County independent 
news, Hawthorne, Nev., Aug. 7, 
1957, p.3) Appl. author: Thomas 
Cave Wilson. © 7Aug57; KK127782. 

Ice cream flavor by the boatload; 

butter brittle. Look for the 
Pok-A-Dot Pak. (In Reno evening 
gazette, Sept. 12, 1957, p.28) 
Appl. author: Thomas Cave Wilson. 
© 12Sep57; KK128601. 

On the right track; fresh raspberry 
ice cream. Look for the Pok-A- 
Dot Pak. (In Mineral County in- 
dependent news, June 5, 1957, 
p-6) Appl. author: Thomas Cave 
Wilson. © 5Jun57; KK126476. 

Taste treasures; fresh peach ice 
cream; lemon custard ice cream. 
Look for the Pok=A-Dot Pak. (In 
Mineral County independent-news, 


July 3, 1957, p.5) Appl. author: 


Thomas Cave Wilson. © 3Ju157; 
KK127128. 

Trick or treat. Chism orange 
marshmallow ice cream. Look 
for the Pok-A-Dot Pak. (In Reno 
evening gazette, Oct. 3, 1957, 
p.2) Appl. author: Thomas Cave 
Wilson. © 30ct57; KK129129. 


CHRISTIANS (H. C.) CO. © 


Pace margarine; oleomargarine. 
4 yellow quarters. Net wt. ene 
pound, Appl. author: D. C. 
Wallis. © 230ct57; KK129797. 


CHRONICLE PUB. CO. 


Take the panic out of station-break 
switching with ... automatic se- 
quential program switcher, model 
107-B. © Chronicle Pub. Co. (in 


notice: Mechron, a division of 
Chronicle Pub. Co.); 4Dec57; 
KK130668. 


CHURCH & DWIGHT CO., INC. © 
Soda-made cookies are easy to make, 
and easy to eat. Arm & Hammer 
brand & Cow brand baking soda. 
(In What's new in home economics, 
May 1957, p.69) Appl. author: 
Harvey & Howe, Inc. © 7May57; 
KK127190. 
CHURCH OF CHRISTIAN ABUNDANCE d.b.a. 
CRUSADER PUBLICATIONS. SEE Crusader 
Publications. 


CITY DIRECTORY PUBLISHERS, INC. © 

Industrial register of the United 
States annual classified buying 
guide, © 28Jun57; KK127278. 

Industrial register of the United 
States classified buying guide. 
© 28May57;.KK127279. 

Industrial register of the United 
States for business and commerce, 
classified buying ee 
© 28Jun57; KK126516. 
© 26Nov57; KK130392. 

National biographical register of 
attorneys; who's who in American 
law. © 19Jun57; KK126711. 

New and up to date; National Bio- 
raphical Register of Attorneys. 
Who's who in American law; Na- 

tional Biographical ...) 
© 19Jun57; KK126909. 


CLAIROL, INC. © 

Be blonde beautifully; Lady Clairol 
whipped creme hair lightener. 
Appl. author: Richard L. Gelb. 
© 20Sep57; KK128806. 

Blue Lightening, triple strength 
powder bleach; turns blue to 
bleach hair whiter. Contains 
2 3/4 oz. net wt. Appl. author: 
Richard L. Gelb. © 12Nov57: 
KK130213. 

Clairol brings to America, world's 
largest-selling hairdress, Vita- 
pointe. (In Modern beauty shop, 
Sept. 1957, p.12-13) Appl. au- 
thor: Foote, Cone & Belding. 
© 25Aug57; KK129315. 

Clairol brings to America world's 
largest-selling hairdress, Vita- 
pointe. (In Modern beauty shop, 
Oct. 1957, p.42-43) Appl. au- 
thor: Foote, Cone & Belding. 
© 25Sep57; KK130793. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Blonde 
in sunglasses, holding] book. 

(In Glamour, July 1957, p.3 of 
cover) Appl. author: Foote, Cone 
& Belding. © 22Jun57; KK127530. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Girl] 
ducking apples. (In Life, Oct. 
15, 1956, p.18) Appl. author: 
Foote, Cone & Belding. 
© 110ct56; KK126467. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Girl 
fixing] roller skates [for boy 
(In Life, Mar. 11, 1957, p.167 
Appl. author: Foote, Cone & Beld- 
ing. © 7Mar57; KK126848. 

Does she,.or doesn't she? Miss 
Clairol Hair Color Bath. [Girl 
ainting] Easter egg [for boy 

tin Life, Apr. 15, 1957, p.10 
Appl. author: Foote, Cone & Beld- 
ing. © 1l1Apr57; KK126849. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Girl 
reading book among] flowers. 

(In Life, Aug. 26, 1957, p.26) 
Appl. author: Foote, Cone & Beld- 
ing. © 22Aug57; KK128807. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. Layman 
& book. (In Life, Nov. 18, 1957, 
p.124) Appl. author: Foote, 
Cone & Belding. © 14Nov57; 
KK130812. 


, 1957 


Does she or doesn't she? Miss 
Clairol Hair Color Bath, 

Nicholas & boy. (in Life, Oct. 
21, 1957, p.51) Appl. author: 
Foote, Cone & Belding. © 170ct57; 
KK130107. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath, 
25,000,000 beauty-conscious women 
will see this advertisement ... 
(In Modern beauty shop, Aug. 1957, 


p.43-46) Appl. author: Foote, 
Cone & Belding. © 25Ju157; 
KK129270, 


Does she or doesn't she? Miss 
Clairol Hair Color Bath. [Woman 
& boy looking at plant growing 

in] flower pot. (In Life, May 6, 
1957, p.129 Appl. author: 
Foote, Cone & Belding. © 2May57; 
KK126715. 

Does she, or doesn't she? Miss 


Clairol Hair Color Bath. Woman, 
boy & Christmas gift. (In Charm, 
Dec. 1956, p.3 of cover) Appl. 


author: Foote, Cone & Belding. 
© 22Nov56; KK126464, 

Does she, or doesn't she? 
25,000,000 beauty-conscious 
women ... Miss Clairol Hair 
Color Bath. Hastings & book. 
(In Modern beauty shop, Nov. 
1957, p.35-38) Appl. author: 
Foote, Cone & Belding. 
© 250ct57; KK130792. 

For shimmering sheen without grease, 
world famous hairdressing by 
Clairol; Vitapointe. Appl. au- 
thor: Richard L. Gelb. © 30Sep57; 
KK128805, 

Free rinse bar; rinse bar and 4 
automatic measuring dispensers 
«e.- Come Alive Gray. (In Modern 
beauty shop, May 1957, p.68-69) 
Appl. author: Foote, Cone & Beld- 
ing. © 25Apr57; KK126850. 

From the editorial pages of Harper's 
bazaar; Vitapointe, creme hair- 
dress and conditioner, Appl. 
author: Richard L. Gelb. 
© 220ct57; KK129669. 

Gray hair sparkles with ... Come 
Alive Gray. (In Good housekeep- 
ing, July 1957, p.196) Appl. au- 
thor: Foote, Cone & Belding. 
© 20Jun57; KK127347. 

How to get lighter, brighter, more 
glamorous colors without pre- 
bleaching, by Mr. William... 

(In Modern beauty shop, May 1957, 
p.4-5) Appl. author: Foote, Cone 
& Belding. © 25Apr57; KK126851. 

How to get the best results with the 
new beige toners, by Andre Anouge 
e-- (Im American hairdresser & 
beauty culture, June 1957, p.6-7) 
Appl. author: Foote, Cone & Beld- 
ing. © 20May57; KK126852. 

How to mix personalized shades of 
gray for gray-haired women, by 
Leon Sehoyan. Come Alive Gray. 
(In Modern beauty shop, Oct. 
1957, p.4-5) Appl. author: 
Foote, Cone & Belding. © 25Sep57; 
KK130789. 

How to mix tint shades for, person- 
alized hair coloring by Frank 
Zona. Miss Clairol Hair Color 
Bath, In Modern beauty pe 
Aug. 1957, p.4-5) Appl. author: 
Foote, Cone & Belding. © 25Jul57; 
KK129271. 

How to pre-bleach properly for ash 
and silver blonding, by Nicholas 
Carter ... Lady Clairol whipped 

oreme hair lightener. (In Ameri- 
can hairdresser & beauty culture, 
Mar. 1957, p.6-7) Appl. author: 


KK1 
How to prevent sostly complaints 
when tiating, bleaching or perma- 


» by Adolphe Pagano ... 
Tn American hairdresser 


Foote, Cone & Belding. © 20Feb57; 
26654. 


nent wavacs 
Metalex. 


CURRENT REGISTRATIONS 


& beauty culture, Apr. 1957, 


p.6-7) Appl. author: Foote, 
Cone & Belding. © 20Mar57; 
KK126633. 


How to restore faded color to natu- 
- pal hair and correct other common 
summer hair problems, by Mr. Hans 

eee Miss Clairol Hair Color 
Bath. (In Modern beauty shop, 
July 1957, p.4-5) Appl. author: 
Foote, Cone & Belding. © 25Jun57; 
KK127486, 

How to tone down unwanted reds, 
golds and brassiness)by Bill 
Cardi ... Silver drops. (In 
Modern beauty shop, Nov. 1957, 


p-4-5) Appl. author: Foote, 
Cone & Belding. © 250ct57; 
KK130791. 


If he admires redheads, be one; if 
champagne blondes turn his head, 
be one. 2 pictures of model, 
modeling red and blonde shades. 
(In Harper's bazaar, Apr. 1957, 
p.46-47 Appl. author: Foote, 
Cone & Belding. © lApr57; 
KK126718. 

If he responds to beautiful blondes, 
be one. Silver, beige or golden 
eee (In Vogue, Oct. 15, 1957, 


p.10-11) Appl. author: Foote, 
Cone & Belding. © 10ct57; 
KK130108. 


Is it true blondes have more fun 
than anybody? .Lady Clairol whip- 
ped creme hair hightener. (In 
Screen stories, July 1957, p.63) 
Appl. author: Foote, Cone & Beld- 
ing. © 6Jun57; KK126853. 

New from Clairol, 4 exciting red 
fashion colors ... hair color. 

(In American hairdresser & beauty 
culture, Oct. 1956, p.9) Appl. 
author: Foote, Cone & Belding. 

© 20Sep56; KK126466. 

No yellow allowed in my gray hair; 
that's why I use Come Alive Gray. 

(In Good housekeeping, Oct. 1957, 


p-276) Appl. author: Foote, 
Cone & Belding. © 19Sep57; 
KK128669. 


Nothing flatters like a little 
haircolor, says Camello "Frenchie" 
Casimir ... Miss Clairol Hair 
Color Bath. (In Beauty trade, 
Aug. 1957, p.9) Appl. author: 
Foote, Cone & Belding. © 5Aug57; 
KK128820, 

Now a fabulous new shade of Come 
Alive Gray; it's Midnight Opal. 
(In American hairdresser & beauty 
culture, Nov. 1956, p.6-7) Appl. 
author: Foote, Cone & Belding. 
© 200ct56; KK126465. 

Quick and easy corrective techniques 
for several common hair problems 
by John W. Osborne ... Miss 
Clairol. (In Modern beauty shop, 
Sept. 1957, p.4-5) Appl. author: 
Foote, Cone & Belding. © 25Aug57; 
KK129314. 

Salon formula creme toners; color 
chart. Eighteen head[s] Appl. 
author: Richard L. Gelb. 
© 17Jul57; mK128803. 

The secret of beautiful gray hair. 
Come Alive Gray, by Clairol. 

(In Good housekeeping, June 1957, 


p.233) Appl. author: Foote, 
Cone & Bel + © 21May57; 
KK126716. 


Want to stay beautifully gray? 

Come Alive Gray. (In Good house- 
keeping, May 1957, p.267) Appl. 
author: Foote, Corie & Belding. 

© 23Apr57; KK126717. 

We are hair coloring experts; come 
in for free color consultation. 
Miss Clairol Hair Color Bath [and 
others] Appl. author: Richard L. 
Gelb. © 20Sep57; KK128804. 


115 


CLARK EQUIPMENT CO. © 

Planning a new era for truck trans- 
port; expressway trains ... could 
carry a series of Mobilvan ship- 
ping containers ... (In Harper's 
Magazine, Sept. 1957, p.21) 
© 3Sep57; KK128334. 

Planning for industries' heaviest 
loads; Clark fork truck. (In 
Harper's magazine, Aug. 1957, 
p.83) © 3Aug57; KK127655. 

Planning ways to aid our modern 
cities; Clark Carrier. (In 
H r's magazine, July 1957, 
D5) © 3Jul57; KK126647. 


CLARK GRAVE VAULT CO. © 
When they count on you to know what 


to do. (In The Saturday evening 
post) ADEA author: Ranald S. 
West. © 260ct57; KK129393. 


CLAYTON (A. C.) PRINT. CO. © 
Feather arch, by Rice-O'Neill; 
fine footwear. © 30Sep57; 
KK128615. 


CLOPAY CORP. © 

Accordion door adds space and beauty 
to your rooms for only $8.95. 
Appl. author: Fairfax, Inc. 
© 23Apr56; KK128267. 

Make your own storm windows with 
Clopane ... yard goods volume 
jump. (In Variety store mer- 
chandiser, Oct. 1956, p.3 of 
cover) Appl. author: Fairfax, 
Inc. © 10ct56; KK126480. 

New Clopay inspirations for better 
living. New, do-it-yourself with 
Clopane crystal clear vinyl filn, 
Appl. author: Fairfax, Inc, 
© 20Mar56; KK12697). 

CLOROX CHEMICAL CO. © 

Bright cottons look their liveliest 
when they're Clorox clean. (In 
San Francisco examiner, July ll, 
1957, section 1, p.25) Appl. 
author: Honig-Cooper Co. 
© 11Jul57; KK127618. 

A fixed mass display of Clorox 
boosts impulse sales of profitable 
household supplies; bleach & dis- 
infectant. (In Progressive 
grocer, June 1957, p.33) 
author: Honig-Cooper Co. 
© 1Jun57; KK127726. 

For top profits on Clorox, I keep 
ample reserve stock for quick 
shelf fill-ins; bleach & household 
disinfectant. (In Progressive 
grocer, May 1957, p.98 Appl. 
author: pg tal Co. 
© 1May57; KK127724. 

It's spring cleaning time; make your 
house as fresh as a daisy with 
Clorox. Disinfectant, bleach ... 
(In San Francisco examiner, Apr. 
4, 1957, section 4, p.4) Appl. 
author: Honig-Cooper Co. 
© 4apr57; KK128634. 

My Clorox sales jump when I stock 
ample reserves in all sizes; 
bleach. (In Progressive grocer, 
July 1957, p.165 Appl. author: 
Honig-Cooper Co. © lJul57; 
KK127619. 

New nylon blouse? Wo, just looks 
new; I keep nylon white with 
Clorex. (Im San Francisco examin- 
er, July 25, 1957, seotion 5, 

p-2) Appl. author: Honig- 
Cooper Co. © 25Jul57; KK127620. 
On a fast mover like Clorex, it pays 
to keep well stecked im all sises 
at all times; bleach & household 

disinfectant. (In Progressive 
grocer, Apr. 1957, p.171) = Appl. 
author: Honig-Cooper Co. 

© lApr5T; KK127725. 

Only a wash that's Clorox-olean is 
Clean enough for you. (In San 
Francisco examiner, May 9, 1947, 
section 1, p.25) Appl. author: 
Honig-Cooper Co, © QMayS7; 

KK1256 55. 


Appl. 


116 COMMERCIAL PRINTS AND LABELS July-D: 


CLOROX CHEMICAL CO. © Conv'd. 

Only Clorox-clean laundry is safe 
enough for my baby. (In San 
Francisco examiner, Apr. 25, 
1957, section 4, p.1) Appl. au- 
thor: Honig-Cooper Co. © 25Apr57; 
KK128633. 

Put party-dress freshness in your 
wash, with Clorox. (In San 
Francisco examiner, June 7, 1957, 
section 4, p.6) Appl. author: 
Honte Gooper Co. © 6Jun57; 
KK128638. 

There's Clorox in that washing, son, 
to protect your precious health. 
(In San Francisco examiner, May 
23, 1957, section 1, p.22) Appl. 
author: Honig-Cooper Co. 
© 23May57; KK128636. 

Your fine linens stay lovely longer 
with gentle Clorox care. (In San 
Francisco examiner, June 20, 1957, 
section 1, p.27) Appl. author: 
Honig-Cooper Co. © 20Jun57; 
KK128637. 


CLOROX CO. © 

Gay cottons are fun and fashion; 
wash them bright with Clorox. 
(In San Francisco examiner, 
Sept. 5, 1957, section 4, p.2) 
Appl. author: Honig-Cooper Co. 
© 5Sep57; KK129752. 

It's fall house-cleaning time. 
America's no.1 house-cleaning aid. 
(In San Francisco examiner, 
Sept. 19, 1957, section 4, p.5) 
Appl. author: Honig-Cooper Co. 
© 19Sep57; KK129751. 

Make fall clean-up time big-money 
time for you with this Clorox 
fall house-cleaning promotion. 
(In Progressive grocer, Sept. 
1957, p.26-27) Appl. author: 
Honig-Cooper Co. © 1Sep57; 
KK129753. : 


CLYMER, JOHN FORD. 
Mayan ball game at Chichen Itza, 
Mexico. SEE American Cyanamid Co. 


COATS & CLARK, INC. © 
It's sew easy with Coats & Clark's 
threads; understitching, olean- 
Pinishing ... © 20Sep57; 
KK129254. 


“COCA-COLA CO. © 

Accent your pleasant moments with 
the enjoyment only Coke can give. 
(Family in pier scene] (In The 
American weekly, May 26, 1957, 
p.4 of cover) Appl. author: 
McCann-Erickson, Inc. © 26May57; 
KK127892. 

All over the world; sign of good 
taste ... best-loved sparkling 
drink in all the world. Mahara- 
ja's palace. (In The Saturday 
evening post, Sept. 28, 1957, 
p.4 of cover) Appl. author: 
McCann-Erickson, Inc. © 24Sep57; 
KK130449, 

Anytime's a good time for the good 
taste of Coke. (In The Broad- 
caster, Apr. 1957, p.4+ of cover) 
Appl. author: McCann-Erickson, 
Ine. © 1Apr57; KK126777. 

Ask him, he'll help; Coca-Cola 
representative. (In Motion 
picture herald, Oct. 13, 1956, 
manager's round table section, 
aay Appl. author: McCann- 
Erickson, Inc. © 110ct56; 
KK126962. 

At Baden-Baden, too ... best-loved 
drink in all the world. (In 
The Saturday evening post, 

Aug. 31, 1957, p.4 of cover) 
Appl. author: McCann-Erickson, 
Inc. © 27Aug57; KK129714. 

At Lake Louise, too, sign of good 
taste. Coca-Cola ... a famous 
Canadian resort ... from the tal- 


ented brush of Jack Potter. (In 
The National geographic magazine, 
July 1957, pelt of cover) Appl. 
author: McCann-Erickson, Inc. 
©1Jul57; KK127917. 

At lunch time, too, Coca-Cola puts 

ou at your sparkling best. 

Girls at soda fountain, one eat- 
ing sandwich, other eating ham- 
burger] (In Collier's, Oct. 26, 
1956, p.4 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 110ct56; KK126961. 

A big new money=maker for you; now, 
Coke in king size.- [Girl looking 
up at 3 bottles] (In The Skir- 
misher, May 1957, pe50) Appl. 
author: McCann-Erickson, Inc. 
© 15May57; KK127909. 

Brightest spot in the house. Father 
& children. Appl. author: 
MecCann-Erickson, Inc. © 10ct56; 
KK127172. 

Building business for you in a 
large way. [Girls at soda foun- 
tain, one eating sandwich, other 
eating hamburger] (In Pacific 
drug review, Nov. 1956, p.35) 
Appl. author: McCann-Erickson, 
Inc. © 1Nov56; KK126964. 

Can you imagine a soda fountain 
without Coca-Cola ... [New 
England street seen through soda 
fountain window] (In The American 
weekly, Apr. 28, 1957, p.3) 

Appl. author: McCann-Erickson, 
Ine. © 28Apr57; KK127891. 

Cheer up, there's always Coke. 
[Barber shop scene] (In Our 
Navy, July 1, 1957, p.7) Appl. 
author: McCann-Erickson, Inc. 
© 17Jun57; KK127884. 

Cheer up, there's always Coke. 
[Doctor innoculating new service- 
men} (In Our Navy, May 1, 1957, 
p.11) Appl. author: McCann- 
Erickson, Inc. © 16Apr57; 
KK127919. 7 

Cheer up, there's always Coke; sign 
of good taste. [Potato peeling 
scene] (In Our Navy, Sept. 1, 
1957, p-.7) Appl. author: 
McCann-Erickson, Inc. © 17Aug57; 
KK129231. 

Coca-Cola puts you at your sparkling 
best. [2 couples; 1 woman with 
embroidery, other with cigarette] 
(In National geographic Magazine, 
Oct. 1956, p.4 of cover) Appl. 
author: McCann-Erickson, Inc. 
© 10ct56; KK126575. 

Coke with food makes sense to my 
customers, makes dollars for me. 

(In Chain store age, grocery ed., 
Aug. 1957, p.27) Appl. author: 
McCann-Erickson, Inc. © 30Ju157; 
KK129230. 

Coke with meals makes sense to my 
customers ... [Waiter; trays of 
food] (In Cooperative merchan- 
diser, Mar. 1957, p.16) Appl. 
author: McCann-Erickson, Inc, 
© 25Feb57; KK126970. 

Coke with meals really rates with 
my customers ... [Waiter with 
three trays of various foods] 

(In Quartermaster review, May- 
June 1957, p.44) Appl. author: 
McCann-Erickson, Inc. © 1Jun57; 
KK127902. 

Come to Paris in the spring ee. 
Enjoyment of the world-famous 
pause is captured for you at a 
Paris cafe by artist Jack Potter. 
(In The Saturday evening post, 
May 11, 1957, pel of cover) 

Appl. author: McCann-Erickson, 
Inc. © 7May57; KK127883. 

Congratulations on the 4th anni- 
versary of National Tavern Month. 
(In Arizona beverage journal, May 
1957, p-5) Appl. author: McCann- 
Erickson, Inc. © 27Apr57; 
KK127910. 


Creative entertaining is part of 
today's good life ... Indoor 
spit scene] (In This week maga- 
zine, Mar. 24, 1957, p.3) Appl. 
author: MeCann-Erickson, Inc. 
© 24Mar57; KK126979. 

The crowd drifts in ... always have 
Coke on hand for any occasion, 
[Porch party scene] (In This 
week magazine, July 7, 1957, 
p-4+ of cover) Appl. author: 
McCann-Erickson, Ine. © 7Jul57; 
KK127893. 

Customers love it ... sell Coca- 
Cola by the case. (In National 
petroleum news, Mar. 1957, p.78) 
Appl. author: McCann-Erickson, 
Inc. © 28Feb57; KK126971. 

During sun-brella days, it pays to 
display Coca-Cola ... best-loved 
Sparkling drink in all the world, 
(In Cooperative merchandiser, June 
1957, p.30). Appl. author: 
McCann-Erickson, Inc. © 25May57; 
KK129227. 

During sun-brella days, it pays to 
display Coca-Cola. (In Chain 
store age, June 1957, p.148-149) 
Appl. author: McCann-Erickson, 
Inc. © 30Ju157; KK127901. 

Eating outdoors adds a lot to the 
fun ... Coke is the best-loved 
sparkling drink in all the world. 
[Badminton scene] (In This week 
magazine, Aug. 18, 1957, p.5) 
Appl. author: McCann-Erickson, 
Inc. © 18Aug57; KK129711. 


Enjoy the holidays at your sparkling 
best. [2 girls & boy drinking 
Coke; girl with hand on boy's arm] 
(In Scholastic magazine, Dec. 6, 
1956, p.47) Appl. author: 
McCann-Erickson, Inc. © 6Dec56; 
KK126965. 

For a great break, have a cold Coke. 
[Orchestra scene] (In American 
girl, Feb. 1957, p.2 of cover) 
Appl. author: McCann-Erickson, 
Inc. © 25Jan57; KK126966. 

Fun that all the family shares calls 
for the extra touch ... Coca-Cola 
can contribute. [Pool scene] 

(In The American weekly, July 21, 
1957, p.3) Appl. author: McCann- 
Erickson, Inc. © 21Jul157; 
KK127896. 

Fun-time is a good time for the 
good taste of Coke. [Couple & 
boy in swim scene] (In Ebony, 
Aug. 1957, p.33) Appl. author: 
McCann-Erickson, Inc. © 14Jul157; 
KK127899. 

A gracious neighbor earns a special 
welcome, and Ccca-Cola suits the 
occasion ... [Transplanting 
scene] (In The American weekly, 
May 5, 1957, p.-4+ of cover) Appl. 
author: McCann-Erickson, Inc. 
© 5May57; KK127894. 

Great serve. Tennis girl. Appl. 
author: McCann-Erickson, Inc, 
© 1Aug57; KK127752. 

Have a party up a tree, in the yard, 
anywhere; and when you do, have 
Coca-Cola, ice-cold. [Three 
children on platform in tree] 

(In Boys' life, July 1957, p.4 of 
cover) Appl. author: McCann- 
Erickson, Inc. © 25Jun57; 
KK127911. 

Have fun, have a Coke. [Boy & girl, 
sitting in meadow, drinking Coke] 
(In American girl, Apr. 1957, 

p.4 of cover) Appl. author: 
McCann-Erickson, Inc. © 25Mar57; 
KK126980, : 

He helps you pile up profits, helps 
you maintain top service and 
quality; he's the only national 
beverage representative who does. 
(In Vend, May 1957, p.20) Appl. 
author: McCann-Erickson, Inc. 
© 1May57; KK129225. 


1957 


How to get more out of a ball game. 
[Couple drinking Cokes at ball 
park (In The Sporting news, 
June 12, 1957, p.51) Appl. au- 
thor: McCann-Erickson, Inc. 
© 12Jun57; KK127889. 

I like money, that's why I like all 
this Coke with food advertising. 
(In Co-operative merchandiser, 
Sept. 1957, p.3 of cover) 

Appl. author: McCann-Erickson, 
Inc. © 26Aug57; KK129715. 

In Argentina, they call a friendly 
tavern a cantina simpatica. 

(In The Server, June 10, 1957, 
p.20) Appl. author: McCann 
Erickson, Inc. © 10Jun57 (in 
notice: 1956); KK126984. 

In Italy, they call a friendly 
tavern a ritrovo-simpatico. 

(In The Server, Feb. 11, 1957, 
p.8) Appl. author: McCann- 
Erickson, Inc. © 11Feb57; 
KK126967. 

In romantic Rio, too; sign of good 
taste. (In The Saturday evening 
post, Oct. 26, 1957, p.4 of 
cover) Appl. author: McCann- 
Erickson, Inc. © 220ct57; 
KK130448, 

In Sweden, they call a friendly 
tavern a trivsamt vardshus. As 

The Server, Mar. 11, 1957, p.6) 
Appl. author: McCann-Erickson, 
Ine. © 11Mar57; KK126774. 

In Venice, too, sign of good taste 
«e- Coca-Cola ... an outing on 
the Grand Canal ... artist Jack 
Potter. (In The Saturday eve- 
ning post, Aug. 3, 1957, p.4 of 
cover Appl. author: McCann- 
Erickson, Inc. © 30du157; 
kK127915. 

It's a pleasant custom, to pause 
for a Coke ... [Mother & daugh- 
ter fixing meal] (In Pictures 
(St. Louis post-dispatch) Apr. 7, 
1957, p-5) Appl. author: McCann- 
Erickson, Inc. © 7Apr57; 
KK127913. 

It's nice to get together, to take 
time for talk, and for a Coke. 
[Couple sipping Coke through 
straws] (In Boys' life, June 
1957, p-4+ of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 25May57; KK127912. 

It's right there, any time you want 
«+. Belling Coca-Cola by the 
case. (In The Gasoline retailer, 
Mar. 20, 1957, p.50) Appl. au- 
thor: McCann-Erickson, Inc, 
© 20Mar57; KK126978. 

Keep him busy ... with sandwich 
month coming up, trade-up with 
Coke and food. [Waiter with 
pix arms & six trays] (In 
N. A. R. D. Journal, July l, 
1957, p.23) Appl. author: 
McCann-Erickson, Inc, © 1Jul57; 
KK127922,. 

Let the magic name Coca-Cola 
attract customers who stay longer, 
spend more. (In National petrole- 
um news, June 1957, p.31) Appl. 
author: McCann-Erickson, Inc. 
© 28May57; KK127887. 

Let the magic name Coca-Cola 
stop more customers at your 
station. (In National Petroleum 
news, May 1957, p.60) Appl. au- 
thor: McCann-Erickson, Inc. 
© 27Apr57; KK127888. 

Make this meal in minutes; enjoy 
Coke with meals. Pizza pie a la 
mode, \(In The Telegraph-herald, 
Dubuque, Iowa, Feb. 6, 1957, p.2) 
Appl. author: McCann-Erickson, 
Inc, © 6Feb57; KK129221. 


Me, too, Woman at fountain, 
Appl. author: McCann-Erickson, 
Inc,. © 1Nov57; KK130043, 


CURRENT REGISTRATIONS 


Meal-time is a good time for the 
good taste of Coke. [Man & boy 
eating at table (In Ebony, 

Oct. 1957, p.85 Appl. author: 
McCann-Erickson, Inc. 
© 8Sep57; KK129712. 

Nice to be together, and good to 
have Coke. [Couple drinking Coke 
& listening to record player] 

(In Scholastic magazine, Oct. 18, 
1956, p.4) Appl. author: McCann- 
Erickson, Inc. © 180ct56; 
KK126963. 

Now in family-size, too. (Bottle- 
family. Appl. author: McCann- 
Erickson, Inc. © 10ct57; 
kKk129268, 

Now in king-size, too. (Bottle- 
king) Appl. author: McCann- 
Erickson, Inc. © 10ct57; 
KK129269. 

Oh, mom, bring home Coke. (Teen- 
agers calling) Appl. author: 
McCann-Erickson, Inc. © 1Sep57; 
KK129266. 

The pause at the drive-in is part 
of the fun ... with the sparkling 

oodness of ice-cold Coca-Cola. 
Couple & boy eating from tray 
at wharf] (In The American 
weekly, Aug. 4, 1957, p.3) Appl. 
author: McCann-Erickson, Inc. 
© 4Aug57; KK127895. 

The pause that refreshes, anytime; 
a hobby-break ... [Family making 
aquarium] (In The American weekly, 
Sept. 29, 1957, p.3) Appl. au- 
thor: McCann-Erickson, Inc. 
© 29Sep57; KK130443,. 

The pause that refreshes with Coca- 
Cola ... the best-loved sparkling 
drink in all the world. Man 
talking on phone, holding bottle] 
(In Postmaster's gazette, Oct. 
1957, p.4 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 10ct57; KK130444,. 

Penny-wise cheese dishes; enjoy 
Coke with meals ... American 
rarebit [and others] (In Bridge- 
ton evening news, Bridgeton, 

N. J., Feb. 13, 1957, p.15) 

Appl. author: McCann-Erickson, 

Inc. © 13Feb57; KK127885. 

Picnic-time's a good time for the 
ood taste of Coke. [Girl & boy] 
In Ebony, June 1957, p.111) 
Appl. author: McCann-Erickson, 
Inc. © 12May57; KK127898. 

A pleasant family gets together; 

a famous beverage joins in. 
[Couple & boy seated around 
table] (In The Daily Iberian, 
New Iberia, La., May 9, 1957, 
p.11) Appl. author: McCann- 
Erickson, Inc. © 9May57; 
KK127908,. 

A pleasant party starts, and now's 
a time when Coca-Cola makes a 
contribution ... [Barbecue Scene] 
(In Pictures (St. Louis post-dis- 
patch) June 23, 1957, p.)}) Appl. 
author: McCann-Erickson, Inc, 
© 23Jun57; KkK12791}. 

Profit 3 ways, put Coca-Cola on 
your menu. [Restaurant scene] 
(.o Institutions magazine, Mar. 
1957, p.16) Appl. author: 
McCann-Erickson, Inc, © 15Feb57; 
KK126968. 

The purity ... has helped make Coke 
the best-loved sparkling drink in 
all the world, [Hospital scene) 
(In Journal of American Medical 
Asen., Oct. 19, 1957, p.52) 

Appl. author: McCann-Erickson, 
Inc. © 160ct57; KK1350445, 

Quality builds volume, volume builds 
profits, (In Film daily, July 4, 
1957, equipment news section, 

p.l} of cover) Appl. author: 

McCann-Erickson, Inco. © 8Jul57; 
KK127905. 


117 


Quality is your“in: [Man standing 
in open door, shaking hands] 

(In Vend, Mar. 1957, p.60) Appl. 
author: McCann-Erickson, Inc. 
© 1Mar57; KK126973. 

Quality traffic-items build total 
volume and profit all along the 
line; because Coca-Cola is the 
best-loved sparkling drink ... 

(In Vend, Apr. 1957, p.39) Appl. 
author: McCann-Erickson, Inc. 
© lapr57; KK129226. 

Remind your fountain attendants to 
use this extra-profit word; large? 
(In N. A. R. D. journal, Feb. 4, 
1957, p.47) Appl. author: 
McCann-Erickson, Inc. © 4Feb57; 
KK126775. 

See you all tonight. (Man & case) 
Appl. author: McCann-Erickson, 
Inc. © 10ct57; KK129267. 

Share the fun ... with the best- 
loved sparkling drink in all the 
world. [Girl listening to tran- 
sistor radio held by boy] (In 
Boys! life, Sept. 1957, p.2 of 
cover) Appl. author: McCann- 
Erickson, Inc. © 25Aug57; 
KK129713. 

Sign of good taste at Biarritz, 
too. Coca-Cola ... scene on sun- 
ny coast of France ... from the 
brush of Jack Potter. (In The 
Saturday evening post, July 6, 
1957, pel of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 2Jul57; KK127916. 

Sparkle ... Coke puts you at your 
sparkling best. [2 teenage 
couples at soda fountain] (In 
Chain store age, Sept. 1956, 
p.68) Appl. author: McCann- 
Erickson, Inc. © 5Sep56; 
KK126960. 

Stock up on Coke; big thirsty week- 
end ahead. [Station wagon scene] 
(In The Daily reflector, Green- 
ville, N. C., June 20, 1957, p.7) 
Appl. author: McCann-Erickson, 
Ine. © 20Jun57; KK129220. 

Sun-brella days are loads of fun; 
time for lots of ice-cold Coke. 
(In Evening herald, Rockhill, 

S. C., June 20, 1957, p.10) 
Appl. author: McCann-Erickson, 
Ine. © 20Jun57; KK127886. 

Thank you, sirs. Bathing girl. 
Appl. author: McCann-Erickson, 
Inc. © 1Ju157; KK126985. 

There is a doctor in the house ... 
he's your representative from 
the Coca-Cola Company ... (In 
Boxoffice, June 8, 1957, the 
modern theatre section, p.2) 
Appl. author: McCann-Erickson, 
Inc. © 8Jun57; KK129229. 

There's a natural preference ... in 
over 100 countries around the 
world. [Three nurses drinking 
from bottles) (In Journal of 
American Medical Assn., Sept. 7, 
1957, p.108) Appl. author: 
McCann-Erickson, Inc. © 4Sep57; 
KK1 50447. 

They go for a top-quality show; 
they e et top-quality refresh- 
ment. Couple in theatre] (In 
Motion picture exhibitor, Apr. 5 
1957, extra profits section, p.2$ 
Appl. author: McCann-Erickson, 
Inc. © 2Apr57; KK127920, 

They like it best, and they drink 
it most. Five hands holding 
paper cups (In Motion picture 
exhibitor, May 1, 1957, extra 
profits section, p.2) Appl. 
author: MceCann-Krickson, Inc. 
© 30Apr57; KK127921. 

This is the glass ... shows you're 
serving world-famous Coca-Cola 
right. (In Pacific drug review, 
May 1957, p.l1) Appl. author: 
MoCann-Erickson, Ineo. © lMayST: 
KK1 20228, 


118 COMMERCIAL PRINTS AND LABELS 


COCA-COLA CO. © Cont'd. 

What an easy way to buy Coke. 
[Station wagon scene] (In Super 
service station, Mar. 1957, p.100) 
Appl. author: McCann-Erickson, 
Inc. © 15Mar57; KK126977. 

When all signs point to fun, good 
taste points straight to Coke. 
[Sign painting scene] (In El 
Paso herald-post, El Paso, Tex., 
Sept. 7, 1957, p.22) Appl. au- 
thor: McCann-Erickson, Inc. 
© 7Sep57; KK130441. 

When good fun goes out-of-doors, the 
cheerful little lift of Coca-Cola 
goes right with it. [Family at 
beach having lobster for meal] 
(In The American weekly, June 9, 
1957, p.4 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 9Jun57; KK127918. 

When it's Coke, coverage pays off. 
[Serviceman, with face covered 
with lipstick, holding 2 bottles; 
woman] (In Post exchange, July 
1957, p.8) Appl. author: 
McCann-Erickson, Inc. © 1Jdul157; 
KK12790l.. 

When it's Coke, popularity pays 
off. [Three servicemen smiling 
at servicewoman] (In Post ex- 
change, May 1957, p.133) Appl. 
author: McCann-Erickson, Inc. 

© 1May57; KK127903. 

When you come to Hawaii ... [2 
girls & man, sitting on sofa 
drinking Coke] (In The Saturda 
evening post, Mar. 16, 1957, p. 
of cover Appl. author: McCann- 
Erickson, Inc. © 12Mar57; 
KK126976. 

Wherever you cruise the Caribbean 
.ee [Sailboat scene] (In The 
Saturday evening post, Apr. 13, 
1957, p.4 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 9Apr57; KK126981. 

Who else? [Couple & girl standing 
in lobby of theatre drinking Coke] 
(In Equipment news, Mar. 1, 1957, 
pelt) Appl. author: McCann- 
Erickson, Inc. © 1Mar57; 
KK126972. 

Who else? [Man with hand extended 
toward girls, at soda fountain] 
(In N. A. R. D. Journal, Apr. 15, 
1957, p.45) Appl. author: 
McCann-Erickson, Inc. © 15Apr57; 
KK126982. 

Who else? Only the Coca-Cola Com- 
pany goes all out to increase 
your profits with national adver- 
tising ... The pause at the 
drive-in ... (In Diner drive-in, 
Aug. 1957, p.6) Appl. author: 
McCann-Erickson, Inc. © lAug57; 
KK127900. | 

The wholesome purity ... the best- 
loved sparkling drink in all the 
world. [Two nurses by vending 
machine] (In Journal of American 
Medical Assn., Oct. 5, 1957, p.66) 
Appl. author: McCann-Erickson, 
Ine. © 20ct57; KK130446. 

With ample stocks of Coke on hand, 
you satisfy 'em. [Soldier & wife 
pushing baby in food cart] (In 
The Quartermaster review, July- 
Aug. 1957, p.29) Appl. author: 
McCann-Erickson, Inc. © 1Jul157; 
KK127923. 

With Coke on your menu, you cut 
costs. [Bottle & glass filled 
with ice cubes] (In Inplant food 
management, May 1957, p.6+) 

Appl. author: McCann-Erickson, 
Ine. © 10May57; KK127907. 

With Coke on your menu, you profit. 
[Bottle & glass filled with ice 
cubes] (In Inplant food manage- 
ment, Apr. 1957, p.55) Appl. 
author: McCann-Erickson, Inc. 
© 10Apr57; KK127924. 


With Coke on your menu, you satisfy 
‘em, [Bottle & glass filled with 
ice cubes] (In Inplant food 
management, June 1957, p.76) 
Appl. author: McCann-Erickson, 
Inc. © 10Jun57; KK127906. 

You can "C" the difference ... 
[Baby in highchair man at desk] 
(In The Publishers' auxiliary, 
May 18, 1957, p.9) Appl. au- 
thor: McCann-Erickson, Inc. 
© 18May57 ; KK126983. 

You can "C" the difference between 
this carter and Miss Carter. 

(In The Publishers! auxiliary, 
Mar. 16, 1957, p.2) Appl. au- 
thor: McCann-Erickson, Inc. 

© 16Mar57; KK127890. 

You put a lift in living, when you 
live with good taste. [Buffet 
scene] (In The Camden chronicle, 
Camden, S. C., Mar. .27, 1957, 
p.-4) Appl. author: McCann- 
Erickson, Inc. © 27Mar57; 
KK129219. 

You put a lift in living, when you 
live with good taste ... [Buffet 
scene] (In This week magazine, 
Feb. 24, 1957, p.13) Appl. au- 
thor: McCann-Erickson, Inc. 
© 24Feb57; KK126969.° 

You put a lift in living, when you 
live with good taste. (In Ebony, 
Apr. 1957, p.31) Appl. author: 
McCann-Erickson, Inc. © 10Mar57; 
KK127897. 

Your own good taste selects the 
movie ... [Couple & girl standing 
in lobby of theatre drinking Coke] 
(In This week magazine, Mar. 10, 
1957, p.40) Appl. author: 
McCann-Erickson, Inc. © 10Mar57; 
KK126975. 

Your taste knows the difference, 
anywhere, every time. [Airport 

scene] (In The American weekly, 
Sept. 1, 1957, p.4 of cover) 
Appl. author: McCann-Erickson, 
Inc. © 1Sep57; KK130442. 


COGSWELL, ARNOLD B. 
2000-mile Trip-L-Pow-R service 
warning record. © Arnold B. 
Cogswell & Maxine K. Renick (in 
notice: Cogswell & Renick) ; 
15Apr57; KK126767. 


COGSWELL & RENICK. SEE Cogswell, 
Arnold B. 


COHN, MARVIN REEB. © 
Afraid to trade intelligence for 
better opinions of quality, try 
this ... (Sparkline, 2) 
© 10May57; KK126613. 


COLE OF CALIFORNIA. © 

Cole's making swimsuits for kids 
again; Young Cole. (In Women's 
wear daily, Nov. 6, 1957, p.24) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 6Nov57; KK130288. 

Get there ahead of the crowd; 
everyone's bound for the ... 
opening September 9; swimsuits. 
(In Women's wear daily, Aug. 21, 
1957, p-24-25) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 21Aug57; KK128056. 

Preview: first public appearance of 
Cole's 1958 swimsuit sters. (In 
Harper's bazaar, July 1957, p.29) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 1Jul57; KK127422. 

Scoop up the most exciting swimsuit 
collection Cole's ever had. 
(Swoop up) (In Women's wear 
daily, Dec. 11, 1957, p.18) 

Appl. author: Doyle Dane Bernbach, 
Inc. © 11Dec57; KK130866. 

Swoop down to Cole Junior for the 
freshest spring collection yet 
--- the most delightful Junior 


July—Dec. 


swimsuits Cole has ever done. (In 
Women's wear daily, Dec. 11, 1957, 
p-17) Appl. author: Doyle Dane 
Bernbach, Ine. © 11Dec57; 
KK130867. 


COLGAN, KENNETH ANDREW. © 
Pup-In-A-Parka; a real hot dog ... 
a treat to eat because the foil 
holds the heat. © 250ct57; 
KK130772. 


COLIN HALL CLOTHES, LTD. © 
The store that sets the pace in 
fashion presents ... Intaglio; 
Petrocellie clothes. Appl. au- 
thor: Will Kaplan Advertising. 
© 1Aug57; KK127474. 


COLUMBIA RECORDS SALES CORP. © 

Free, any 3 of these superb high- 
fidelity 12" Columbia, Lp, rec- 
ords ... (In True, the man's mag- 
azine, Jan. 1958, p.3) 
© 10Dec57; KK130570. 

Free; any 3 of these superb high- 
fidelity 12" Columbia LP records. 
No.85-A. (In Coronet, Jan. 1958, 
p.8-9) © 16Dec57; KK130666. 


COLUMBIA WAX CO. © 
Super Pol; floor polish ... Appl. 
author: V. James De Santis. 
© 63un57; KK126571. 


COMAR INDUSTRIES, INC. © 
Max Schling reveals why many Eastern 
lawns are turning brown this 
summer; Sani-Turf. (In The New 
York times, June 30, 1957) 
© 303un57; KK127881. 
Spray once, grow a greener lawn in 
8 hrs.; lawn and plant foods. 
(In Newsday, June 21, 1957, 
p.78-79) © 21Jun57; KK126566. 


COMMERCIAL SOLVENTS CORP. © 
Huzzah for zinc; Baciferm ... con- 
taining the antibiotic bacitracin 
sac Appl. author: Fuller & 
Smith & Ross, Inc. © 1May57; 
KK126837. / 


COMMONWEALTH EDISON CO. a.k.a. COMMON- 
WEALTH EDISON - PUBLIC SERVICE CO. 
SEE Commonwealth Edison - Public 
Service Co. 


ae lage EDISON - PUBLIC SERVICE 

Little Bill says: 6¢ a load is all 
you pay to dry the clean electric 
way. (In Chicago daily tribune, 
Sept. 235, 1957, pt.3, p.5) 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison - Public 
Service Co.; 23Sep57; KK129750. 

Nothing gives your kitchen the mod- 
ern look like a modern electric 
range ... ~ © Commonwealth Edison 
Co. a.k.a. Commonwealth Edison - 
Public Service Co.; 2Jul57; 
KK127926. 

Tip for new home buyers: You'll be 
happier with ... a new fast 
electric water heater. © Common- 
wealth Edison Co. a.k.a. Common- 
wealth Edison - Public Service 
Co.; 15Jun57; KK126502. 


COMMONWEALTH SHOE & LEATHER CO. © 
Mansfield slip-ons; slip Santa an 
assist. Woman, man & Christmas 
tree. (In Look, Dec. 11, 1956, 
p.62) Appl. author: Foote, Cone 
& Belding. © 27Nov56; KK127531. 


COMPTONE CO., LTD. © 
Fashion eye wear for all seasons; 
1958 style, quality, sales. 
Vue-All-Sell-All revolving counter 
stand, assortment no.1150 [and 
others ] Appl. author: Leo 
Bernstein. © 8Nov57; KK130030. 


Ser we «= 


1957 


For men in the modern manner; Pro- 
tex sunglasses. Appl. author: 
Leo Bernstein. © 13Sep57; 
KK128428, 

Protex ... Bon Vivant sunglasses. 
Appl. author: Leo Bernstein. 
© 13Sep57; KK128430. 

Protex ... Look 'N See mirror sun- 
glasses. Appl. author: Leo 
Bernstein. © 28Aug57; KK127961. 

Protex sunglasses for year-round 
Wear, complete with carrying 
case, Appl. author: Leo 
Bernstein. © 10ct57; KK128871. 

VueMor deluxe sunglasses in 
jewelry-type mere aa case, 
Assortment no.108, Appl. 
author: Leo Bernstein. © 8Nov57; 
KK130029. 

VueMor, men's sunglasses ... 

Appl. author: Leo Bernstein. 
© 138ep57; KK128429. 


CONGOLEUM-NAIRN, INC. © 

Dave Lifton ... says: My customers 
sold me on new Berylstone vinyl, 
latest sales styled pattern in 
Gold Seal Nairon, standard vinyl 
plastics. (In Floor covering 
weekly, Dec. 2, 1957, p.7) Appl. 
author: Harry Matthei. 
© 2Dec57; KK130507. 

5 miles of Gold Seal floors speci- 
fied exclusively for Maine State 
Office Building; inlaid linoleum, 
(In Architectural forum, Jan. 

1957, p.14-15) © 1Jan57; 

KK129731. 

5 minutes ... later; and the beauty 
of it 18 Gold Seal Congoleum with 
G-10 plastic. (In The Progressive 
farmer, Mar. 1957, p.147) Appl. 
author: William Rayburn. 
© 15Feb57; KK129825. 

Minutes later, a Corkette floor; 
and the beauty of it is Gold Seal 
Congoleum with G-10 plastic. 

(In Home, Los sieeaes times Sunday 
Magazine, Apr. 28, 1957, p.54) 
Appl. author: William Rayburn. 

© 28Apr57; KK129824, 

Now, beautiful broadloom carpet ... 
new LoomWeve by Gold Seal ... 

(In Chicago Sunday tribune maga- 
zine, Apr. 21, 1957, p.11) 
Appl. author: William Rayburn. 

© 21Apr57; KK129823. 

Open your door on a Gold Seal floor; 
behold Berylstone ... in newest 
vinyl. (In Better homes & gardens, 
Oct. 1957, p.4 of cover) Appl. 
author: William Rayburn. 
© 24Sep57; KK129977. 

Open your door on a Gold Seal 
floor; exotic Nairon DeLuxe, 
modern vinyl plastic. (In The 
American home, May 1957, p.104) 
Appl. author: William Rayburn. 
© 22Apr57; KK129826. 

Open your door on a Gold Seal floor; 
live in style ... inlaid linoleum. 
Appl. author: William Rayburn. 
© 22Jan57; KK127157. 

Open your door on a Gold Seal floor; 
step into today's most modern ° 
floor beauty; tile. Appl. au- 
thor: William Rayburn. © 21Feb57; 
KK127158. 

Open your door on a Gold Seal 
floor; step into today's most 
modern tile floor beauty. 
Venetian ..,. Nairon custom tile. 

(In The American home, Apr. 1957, 
p.30) Appl. author: William 
Rayburn. © 21Mar57; KK129827. 


CONRAC, INC, © 

Hunting for a better television 
picture? See Fleetwood, custom 
television crafted by Conrac. 
(In High fidelity magazine, Apr. 
1957, p.«36-37) Appl. author: 
Edward Leech. © lApr57; 
KK129135. 


CURRENT REGISTRATIONS 


Picture yourself with Fleetwood, 
custom television crafted by Con- 
rac. (In High fidelity magazine, 
July 1957, p.6-7) Appl. author: 
Edward Leech. © 1Ju157; KK129136. 


CONSOLIDATED CIGAR SALES CO., INC. © 


Bells ring for the man who gets 
Dutch Masters ... In Look, 

Dec. 24, 1957, p.118) Appl. 
author: Erwin, Wasey, Ruthrauff 
& Ryan, Ine. © 10Dec57; 
KK130842, 

Dates wait for the man who smokes 
Dutch-Masters. (In The Saturday 
evening post, July 20, 1957, p.70) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 16Ju157; KK126992. 

Happy June 16th; give dad Harvester 
cigars. (In Daily news, New York, 
June 10, 1957, p.10) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© 10Jun57; KK130366. 

Heads turn for the man who smokes 
Dutch Masters. (In Look, Aug. 20, 
1957, p-77) Appl. author: Erwin, 
Wasey & Co.. Inc. © 6Aug57; 
KK127535. 

Horses win for the man who smokes 
Dutch Masters. (In Look, July 
23, 1957, p.87) Appl. author: 
Erwin, Wasey & Co., Inc. 
© 9Ju157; KK126861. 

Love and Dutch Masters to dad. 

(In Life, June 10, 1957, p.8) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 6Jun57; KK126879. 

The shape of pleasure; Dutch 
Masters Belvedere. (In The Kansas 
City star, May 9, 1957, p.22) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 9May57; KK127381. 

The shape of pleasure; Dutch 
Masters Corona DeLuxe. (In St. 
Louis globe democrat, May 10, 
1957, p.8C) Appl. author: Erwin, 
Wasey & Co., Inc. © 10May57; 
KK127379. 

The shape of pleasure; Dutch 
Masters Perfecto. (In The Pitts- 
burgh press, May 9, 1957, p.30) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 9May57; KK127382. 

The shape of pleasure; Dutch 
Masters President. (In Schenec- 
tady gazette, May 29, 1957, p.21) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 29May57; KK127380. 

The shape of pleasure; Dutch 
Masters Special. (In Rochester 
democrat & chronicle, May 9, 1957, 
p.50) Appl. author: Erwin, Wasey 
& Co., Inc. © 9May57; KK127383. 

These two salesman will boost your 
Father's Day business. Dutch 
Masters cigars. (In Chain store 
age, May 1957, p.58) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© 10May57; KK126878, 

3 great ideas for Father's Day ... 
Love and Dutch Masters to dad. 

(In The New York times, June 1l, 
1957, p.25) Appl. author: Erwin, 
Wasey & Co., Inc. © 11Jun57; 
KK126880, 

Tr.ffic stops for the man who 
smokes Dutch Masters. (In The 
Saturday evening post, Aug. 3, 
1957, p.4+) Appl. author: Erwin, 
Wasey & Co,, Inc, © 30Jul57; 
KK127536. 

Waiters hop for the man who smokes 
Dutch Masters. (In Life, July 
8, 1957, p.41) Appl. author: 
Erwin, Wasey & Co., Inc. 
© 433u157; KK126860, 

Waters part for the man who sells 
Dutch Masters cigars. (In The 
Tobacco leaf, June 29, 1957, 

p.4 of cover Appl. author: 
Erwin, Wasey & Co., Inc, 
© 29Jun57; KK126862. 

Waters part for the man who smokes 

Dutch Masters. (In Life, July 


119 


22, 1957, p.17) Appl. author: 
Erwin, Wasey & Co., Inc. 
© 18Ju157; KK127162. 


CONSOLIDATED METAL PRODUCTS CORP. 

Are you seeing double? Ticonium is 
the only fine-grained dental 
chrome alloy. Appl. author: 

A. J. Griffin. © Ticonium Divi- 
sion, Consolidated Metal Products 
Corp.; 4Nov57; KK130802. 

Bees cannot fly; Ticonium puts the 
fit into profit. New refresher 
chart for dental hygienists, 
Appl. author: A. J. Griffin, 
© Ticonium Division, Consolidated 
Metal Products Corp.; 40ct57; 
KK130533. 

Ever hear of Tinstaafl? Ticonium 
puts the fit into profit. Partial 
dentures. Appl. author: A. J, 
Griffin. © Ticonium Division, 
Consolidated Metal Products Corp.; 
5Aug57; KK128752, 

M.0O.D., what does it mean? Impor- 
tant words for the dental hygien- 
4st and assistant. Appl. author: 
A. J. Griffin. © Ticonium Divi- 
sion, Consolidated Metal Products 
Corp.; 4Jun57; KK127273. 

Most profitable half-hour in 
history? Man O' War; the famous 
race horse ... Ticonium puts the 
fit into profit. Appl. author: 
A. J. Griffin. © Ticonium Di- 
vision, Consolidated Metal Prod- 
ucts Corp.; 4Sep57; KK128751. 


CONSOLIDATED METAL PRODUCTS CORP. 
SEE ALSO Ticonium Division, 


CONSUMER PRODUCTS DIVISION, WILKENING 
MANUFACTURING CO, SEE Wilkening 
Manufacturing Co. 


CONTAINER- CORP, OF AMERICA. © 
Hood; six generous servings of 
Hood ice cream, individually 
wrapped. Design no.1490. 
© 31May57; KK128146, 


CONTINENTAL ADVERTISING CO., INC, © 
Continental courtesy bonus, No, 
839. Appl. author: Roland 

Petrella, © 16Aug57; KK129040. 


CONTINENTAL ARMS CORP. © 
Breda, first in automatic arms. 
{Endorsed by] Cesare Merlo; 
Carlo Sala. © 20Sep57; 
KK130639. 


CONTINENTAL BAKING CO,, INC. © 

Boys and girls, win tickets to the 
Arkansas Livestock Exposition and 
Rodeo; Sept. 30th-Oct. 5th. Annie 
Oakley coloring contest. Wonder 
bread and Hostess cake. (In 
Little Rock gazette, Little Rock, 
Ark., Sept. 3, 1957, p.8A) Appl. 
author: Ted Bates & Co., Inc. 
© 3Sep57; KK129408. 

Buttermilk makes the difference; 
new taste thrill; Wonder butter- 
milk bread ... (In Pittsburgh 
press, Aug. 8, 1957, p.18) 

Appl. author: Ted Bates & Co., 
Inc. © 8Aug57; KK127784. 

For good eating, put County Pair 
buttermilk bread in your reducing 
diet. (In The Evening star, 
Washington, D. C., Aug. 21, 1957, 
p.B-25 Appl. author: Ted Bates 
& Co., Inc, © 2laug57; KK129409. 

Have you tried it lately? Wonder 
bread is now 9 hours fresher. 

(In Oklahoma City times, Aug. 7, 
1957, p.14) Appl. author: Ted 
Bates & Co., Inc. © TAug57; 
KK127783, 

Have you tried it lately? Wonder 
bread is now 9 hours fresher. 

(In Oklahoma City times, July 25, 
1957, p.15) Appl. author: Ted 
Bates & Co., Inc. © 247ul ST; 
KkK128095, 


120 COMMERCIAL PRINTS AND LABELS July—Dec. 


CONTINENTAL BAKING CO., INC. © Genuine Corcoran paratroop boots; Score yourself, Do you make giving 


Cont ids the comfort tells you... (In as much fun as getting? L'Aimant 

Have you tried Wonder bread lately? Air Force times, Nov. 23, 1957, Mist, Coty 24 [and others] (In 
It's 9 hours fresher than ever p.40) Appl. author: Sutherland- Seventeen, Dec. 1957, p.21) 
before. (In Oklahoma City times, Abbott. © 23Nov57: KK130310. Appl. author: Heineman, Kleinfeld, 


Shaw & Joseph, Inc. © 1Dec57; 
KK150397. 

Score yourself. How do you rate as 
a campus date? French formula 
liquid make-up, compact make-up 
{and others] (In Seventeen, 

Aug. 1957, p.20) Appl. author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © lAug57; KK127376. 


This coupon will bring you a pair 
of genuine Corcoran paratroop 
boots ... (In Army times, Nov. 23, 
1957, p.46) Appl. author: 
Sutherland-Abbott. © 23Nov57; 
KK130309, 


COSSMAN (E. JOSEPH) CO. © 
Exciting ant farm, complete with 


Aug. 1, 1957, p.14) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 1Aug57; KK127516. 

Here it is, Indiana's largest and 
most modern bakery; the all new 
Wonder bakery. Appl. author: Ted 
Bates & Co., Inc. © 9Sep57; 
KK129407. 

Now forestall unnecessary degenera- 


tion ... help keep normal vitality 


up longer with the new miracle 
loaf, Staff, special formula 
bread. (In The Evening star, 
Washington, D. C., Aug. 8, 1957, 
p.B-17) Appl. author: Ted Bates 
& Co., Inc. © 8Aug57; KK127747. 

Start now ... Profile, higher com- 
plete protein to calorie ratio, 
bread can help you really control 
weignt. [Endorsed by] Frankie Van 
[&] Evelyn McClelland. (In Long 
Island daily press, Jamaica, N. Y., 
Sept. 5, 1957 Appl. author: Ted 
Bates & Co., Inc. © 5Sep57; 
KK129406. 

Start today .. let Profidie 22: 
bread help you really control 
weight. [Endorsed by] Virginia J. 
Chapman & Eileen Ford. In Long 
Island daily press, Jamaica, N. Y., 
July 11, 1957, p40) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 11Ju157; KK127425. 

Today, buy Wonder bread because it 
helps your children grow bigger 
12 ways. [Endorsed by] Alice A. 
Walsh. (In Lorain journal, 
Lorain, Ohio, Sept. 19, 1957, 
p.28) Appl. author: Ted Bates & 
Co., Inc. © 19Sep57; KK129593. 

Today, buy Wonder bread because it 
helps your children grow bigger 
12 ways. [Endorsed by] Veronica 
Habsdoe. (In Lorain journal, 
Lorain, Ohio, Sept. 26, 1957, 
p.28) Appl. author: Ted Bates 
& Co., Inc. © 26Sep57; KK129594. 

Today ... really control weight with 
the help of new Profile .., bread. 
[Endorsed by] Joseph Haber & Albert 
Scott. (In Long Island press, 
Jamaica, N. Y., Aug. 8, 1957, 
p.34) Appl. author: Ted Bates & 
CGo., Inc. © 8Aug57; KK127962. 

You are invited to visit the 
fabulous new Wonder bakery, the 
most modern in Indiana. (In The 
Indianapolis star, Oct. 20, 1957, 
section 1, p.16) Appl. author: 
Ted Bates & Co., Inc. © 200ct57; 
KK130665. 


CONTINENTAL OIL CO, © : 

Still the greatest gasoline devel- 
opment in 3l years; Conoco. 
Appl. author: Benton & Bowles, 
Inc. © 1May56; KK128259. 

Welcome, clean rest rooms here; 
Conoco, Appl. author: Benton & 
Bowles, Inc. © lJun56; kKK128258. 


COOLEY, LEE. 

Story princess dolls. Three dolls 
with plastic standards ... . 
No,6112, Appl. author: Saalfield 
Pub. Co. © Lee Cooley & Alene 
Dalton; 80ct57; KK130188. 


CORCORAN, INC. © 

The boots for you; genuine paratroop 
boots. (In True, Sept. 1957, 
p.123) Appl. author: Hoag & 
Provandie, Inc. © 18Auc57; 
KK128065. 

Boots you can wear everywhere; 
gmenuine Corcoran paratroop boots, 
(In Sports afield, Sept. 1957, 
p.12) Appl. author: Hoag & 
Provandie, Inc. © 25Aug57; 
KK128064, 


free supply of ants; made of clear 
unbreakable plastic. Appl. au- 
thor: E. Joseph Cossman. 

© 10Sep57; KK129560. 


COTTON FIBER PAPER MANUFACTURERS. © 
Better papers are made with cotton 


fiber. [Endorsed by] Norman 
Rockwell. (In Business week, 
Apr. 20, 1957, p.32) Appl. au- 
thor: J. M. Mathes, Inc. 

© 20Apr57; KK127591. 


COTY, INC. © 
From major cities ... new perfumed 


Curl-Set by Coty. (In Beauty 
fashion, Aug. 1957, p.5) Appl. 
author: Heineman, Kleinfeld, 
Shaw & Joseph, Inc. © 10Aug57; 
KK128236. 


If you're proud to be @ woman ... 


L'Aimant perfume, L'Aimant Mist 
[and others] (In Vogue beauty 
book annual 1957-1958, p.30) 
Appl. author: Heineman, Klein- 
feld, Shaw & Joseph, Inc. 

© 17Sep57; KK128530. 


Isle of treasure by Coty. Her 


favorite perfumes: L'Aimant, 
L'Origan hana others] (In 
Esquire, Dec. 1957, p.29) 
Appl. author: Heineman, Klein- 
feld, Shaw & Joseph, Inc. 

© 1ONov57; KK130035. 


The newest touch in fragrance, new 


L'Aimant Mist. (In Beauty fash- 
ion, Sept. 1957, p.18) Appl. 
author: Heineman, Kleinfeld, 
Shaw & Joseph, Inc. © 1Sep57; 
kKK128418. 


The newest touch in fragrance; new 


L'Aimant Mist with the magic touch 
spray flacon. (In Chain store 

age, Oct. 1957, p.12) Appl. au- 
thor: Heineman, Kleinfeld, Shaw & 


Joseph, Inc. © 100ct57; KK129289. : 
Nothing makes a girl more feminine 


to a boy; L'Aimant by Coty. 
[Girl on staircase; boy leaning 
on bannister; little girl on 
landing] (In Seventeen, Dec. 
1956, p.107) Appl. author: 
William F. Siilegel. © 1Dec56; 
KK127125. 


Nothing makes a woman more feminine 


to a man; L'Aimant parfum by Coty. 
(In The New Yorker) Appl. au- 

thor: Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 14Sep57; KK128336. 


Rate yourself. Are you a party to 
fun? French Formula liquid make- 
up [and others] (In Seventeen, 
Nov. 1957, p.17) Appl. author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 1Nov57; 

KK129647. 


Score yourself. Are you a bedtime 


beauty? Instant cleanse, vita- 
min moisture balancer [and others] 
(In Seventeen, Oct. 1957, p.11) 
Appl. author: Heineman, Kleinfeld, 
Shaw & Joseph. © 10ct57; 
kKK128616. 


Score yourself. Are you ready for 


big game? Coty 2h lipstick, 
compact make-up [and others ] 

(In Seventeen, Sept. 1957, p.18) 
Appl. author: Heineman, Kleinfeld, 


Shaw & Joseph. © 1Sep57; KK128650. 


Score yourself on beauty out in the 


cpen. Coty 24 lipstick [and 
others] (In Seventeen, July 
1957, p.8) Appl. author: Heine- 
man, Kleinfeld, Shaw & Joseph, 
Ine. © 1Jul57; KK126545. 


So she'll be the fairest of them 


all; Fairy Princess cosmetics for 
little girls by Coty. (In 
Parents! magazine & family home 
guide, Dec. 1956, p.100) Appl. 
author: William F. Siegel. 

© 23Nov56; KK128074. 


Timid? Tempted? Tem-Tress, hair 


color make-up by Coty. (In The 
Columbus dispatch magazine, July 
28, 1957, p.19) Appl. author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 28Jul57; 
KK127615. 


You'll love yourself in the morning 


when you wake up without pale, 
faded lips; Coty 24. (In Mademoi- 
selle) Appl. author: Heineman, 
Kleinfeld, Shaw & Joseph, Inc. 

© 29Aug57; KK128235. 


COULTER ELECTRONICS. © 
Counter for particle content and 


size distribution. Bulletin A-1. 
Appl. author: Robert H. Berg. 
© 23May57; KK126724, 


COUNTESS MARA. © 
One man in a million can own this 


exclusive Countess Mara cravat 

... (In The New Yorker, Sept. 28, 
1957) Appl. author: Robert 
Leonard Luce. © 28Sep57; 
KK128186. 


COWLES DISSOLVER CO., INC. © 


Multi-phase mixing and dispersing. 
Appl. author: Willard G. Gregory 
& Co. 
Catalog no. 
201. Most in demand for high 
speed. © 220ct57; KK130474. 
202, Model 7-VIV, manual tip- 
up Supe miele © 220ct57; 
KK1 30473. 


203. Model 20-D, versatile unit 
for installation ... 
© 220ct57; KK130472. 

204. Model 20-D, tank type. 
© 220ct57; KK130471. 


205. Model 5VT, tip-up type for 
laboratory ... © 220ct57; 
KK130475. 

206. Mod@el 510-VHV, large capa- 
city mixer ... © 220ct57; 
KK130476, 

207. Model 720-VH, largest capa- 
city lift-type mixer. 
© 220ct57; KK130470- 


CRAWLEY (JOHN J.) & CO., INC. © 


Gregorian edition of the Life of 
Christ. Appl. author: Alan 
Rosenberg. © 1Mar57; KK127095. 


The Life of Christ. Appl. author: 


Alan Rosenberg. © 7Jan57; 
KK127094, 

New, for little ones from 3 to 6 
years ... the Children's Treasure 
Box, for very young Catholics. 
Appl. author: Alan Rosenberg, 
© 15May57; KK127093. 


1957 


The stories of the Holy Bible re- 
told for Catholic boys and girls; 
created and developed by Maryknoll 
Sisters, Crusade, the story ... 
Appl. author: Alan Rosenberg. 
© 1Apr57; KK127092, 

The Word of God; simple, beautiful 
explanations of each Sunday 

ospel. Silver jubilee edition. 
In The Tidings, Nov. 8, 1957, 
p.9) Appl. author: Alan Rosen- 
berg. © 8Nov57; KK130133. 

The Word of God; simple beautiful 
explanations of each Sunday gospel 
translated ... by His Eminence 
Francis Cardinal Spellman. Silver 
Jubilee ed. Appl. author: Alan 

| Rosenberg. © 190ct57; KK129796. 


CREAM OF WHEAT CORP, © 

| It's Cream of Wheat weather; guard 

| your family with hot Cream of 
Wheat. [Little girl, out in snow, 
looking through glass door] (In 
Modern romances, Oct. 1957, p.57) 
© 5Sep57; kk128147. 

It's Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. [Two little girls walking 
hand in hand in anon (In Modern 
romances) © 80ct57; KK128880. 

It's Cream of Wheat weather. [Two 
boys with umbrella] In True 
story, Sept. 1957, p.81) 
© TAug57; KK127552. 


CREAMO BAKING CO,, INC. © 
Country Style; enriched bread cee 
Wt. 1 1b. © 5Sep57; KK130195, 


CREATIVE PRESS. 
Bellevue's historic Main Street. 
John's Restaurant, Bellevue, O. 
© Harold & Eileen Detlefsen d.b.a. 
Creative Press; 15May57; 
KK127315. 


CRESTLINE INDUSTRIES, INC. © 
Sanforized replacement basket; slip- 
on clothes container for ... 
laundry carts; item no.064B. 
Form no.245, Appl. author: 
Zepha Bogert. © 15Jun57; 
KK126725. 


CRITERION RECORDS, © 
The beat of Tahiti; authentically 
recorded by Gaston Guilbert in 
Tahiti. Wide range hi-fi, 
LP re ae © 1Ju157; 
KK130594. 


CROSBY FOREST PRODUCTS CO. © 
VarTung paints & varnishes; interior 
colors. Tung o11 makes the dif- 
ference. Appl. author: Aubrey 
Williams Advertising. © 10Sep57; 
KK1284 37. 


CROSS PUB. CO., INC. © 


Pilgrim's progress puzzle. 
Appl. author: Ben Hubinger, 


© 16Sep57; Kk128802, 


CROTON WATCH CO. © 

Now, give the watch that went to 
the Antarctic; the Antarctic by 
Croton Nivada Grenchen. [Man 
drinking from spoon] In The 
New York times, Dec. 16, 1957, 
p.52) Appl. author: Doyle Dane 
Bernbach, Inc, © 16Dec57; 
KK130863, 

Now, give the watch that went to 
the Antarctic; the Antarctic by 
Croton Nivada Grenchen. ace 
eating spaghetti from can (In 
The New York times, Dec. 9, 1957, 
p. 56) Appl. author: Doyle Dane 
Bernbach, Ine. © 9Dec57; 
KK140862, 

This 18 the watch that went to the 
Antarctic; the Antarctic by 
Croton Nivada Grenchen. [Man 


CURRENT REGISTRATIONS 


looking through binoculars] (In 
The New York times, Nov. 25, 1957, 
p.54) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Nov57; 
KK130517. 

This is the watch that went to the 
Antarctic; the Antarctic by 
Croton Nivada Grenchen. [Man 
wearing eye shields with hands 
over ears] (In The New York 
times, Dec. 2, 1957, p.52) 

Appl. author: Doyle Dane Bernbach, 
Ine. © 2Dec57; KK130515. 


CROWN SOAP CO. © 
Germex, antiseptic powdered hand 
soap. Appl. author: Morris 
Yankner. © 13Nov57; KK129964. 


CROWN ZELLERBACH CORP. © 

Blueberries; Dono ae vignette. 
© 13u157; KK127546. 

Careers with Crown Zellerbach, 

With more than seventy years 
paper-making experience ,... 
© 1Nov57; KK130617. 

Colorful packages stand out; in- 
creased sales by design. 
© Crown Zellerbach Corp., Western- 
Waxide Specialty Packaging Divi- 
Sion; 1Sep57; KK128123. 

Crinkle cut potato; no.469 vignette, 
© 1Nov57; KK130202, 

Glamour attracts attention; in- 
creased sales by design, 
© Crown Zellerbach Corp., Western- 
Waxide Specialty Packaging Divi- 
Sion; 1Sep57; KK128126, 

Her emotions make your sale; package 
design. © Crown Zellerbach 
Corp., Western-Waxide Specialty 
Packaging Division; 1Sep57; 
KK128128. 

Impulse buying is psychological; in- 
creased sales by design. © Crown 
Zellerbach Corp., Western-Waxide 
Specialty Packaging Division; 
1Sep57; KK128127. 

Just toast and serve. Pre-baked 
waffle; no.467 pumiet te 
© 1Ju157; KK127778. 

Look what happens when you remove 
the cellophane wrap; a decorative 
beauty box for Chiffon facial 
tissue. © 1Nov57; KK130389. 

Macaroni and cheese; no.468 
vignette. © 1Jul157; KK127777. 

Make her love your brand; increased 
sales by design. © Crown Zeller- 

bach Corp., Western-Waxide 
Specialty Packaging Division; 
1Sep57; KK128124. 

New Zee zZip-apart towels tear 
easily with neat straight edres,. 
© 1Aug57; KK130255, 

Now, Zee towels with zip-apart 
tear. © 10ct57; KK130254, 

Sliced yellow crookneck squash; 
no.544 vignette. Net wt. 10 oz. 
© 1Jun57; KK126537. 

Soft, colorful Zee tissue saves 
you money. © 1Jul57; KK126672. 

Soft Zee napkins are strong when 
wet. © 1Sep57; KK128122, 

Tasve excitement sells on sight. 
© Crown Zellerbach Corp., Western- 
Waxide Specialty Packaging Divi- 
Sion; 1Sep57; KK128125, 

We're in business at Bogalusa ... 
new multiwall bag plant ... 
© 1Nov57; KK130e71. 

CRUSADER PUBLICATIONS. 

Grace. Vocal solo ... 1005, 
© Church of Christian Abundance 
d.b.a. Crusader Publications; 
INov56; KK126527. 


CRYSTAL PREFORMING & PACKAGING, INC. © 
Delicious apple cider. One quart 
liquid, © 10Jun57; KK1274358. 
CUMMINS PORTABLE ELECTRIC TOOLS, JOHN 
OSTER MANUFACTURING CO, SEE Oster 

(John) Manufacturing Co. 


121 


CURTIS (HELENE) INDUSTRIES, INC. © 
Don't ever shampoo your hair with- 
out putting back the life mata 
Suave, hairdressing & conditioner. 

(In True story, Dec. 1955, p.5) 
© 10Nov55; KK130362. 


CUSHMAN & WAKEFIELD, INC. © 
Re: Cushman & Wakefield, Inc. 
Real estate services. © 28Apr57; 
KK126514. 


CUSTOM FINISHERS GUILD. 

Finish Feeder facts for antiques 
dealers; vol.1, no.2. NM: new & 
rev. text. © Albert Y. Woodward 
d.b.a. Custom Finishers Guild; 
3Ju157; KK126786. 


D 
D. S. C., INC. © 


V. P. for vitamin protection; 
display V. P. for vitamin pro- 
tection and ask for vitamin busi- 
ness, © 22Aug57; KK128791. 


DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 

Curly Top cones; it's the style to 
take home a package. 57-2. 

Appl. author: Jim Condon. 
© 10Mar57; KK126742. 

From coast to coast, it's the style; 
strawberry sundae. Poster kit 
NO. 5; ole Appl. author: Jim 
Condon. © 10Jun57; KK127582. 

Get this set of 4 juice glasses 
with your own hand-cut initial 
--. With every 1/2 gallon Dairy 
Queen. Appl. author: Jim Condon. 
© 4Jun57; KK127547. 

It's the style after the dance; 
cherry prom malts and shakes. 
Poster kit no.4, 1957. Appl. au- 
thor: Jim Condon. © 10Jun57; 
KK127579. 

It's the style at TV time; Dilly 
bars, chocolate coated Dairy 
Queen on a stick. Poster kit 
no.5,1957. Appl. author: Jim 
Condon. © 10Jun57; KK127575. 

It's the style; English toffee 
Sundae. 57-2. Appl. author: 
Jim Condon. © 10Mar57; KK126745. 

It's the style; enjoy lean of the 
milk Dairy Queen at barbecues. 
Kit no.4, 1957. Appl, author: 
Jim Condon. © 10May57; KK127581. 

It's the style; enjoy lean of the 
milk in Dairy Queen, after the 
dance, 57-3. [Square dancers] 
Appl. author: Jim Condon. 
© 10Apr57; KK126750. 

It's the style; enjoy lean of the 
milk in Dairy Queen at family 
get-togethers. Poster kit 
no.6, 1957. Appl. author: Jim 
Condon, © 10Ju157; KK127588. 

It's the style; enjoy lean of the 
milk in Dairy Queen at recom 
sessions. Poster kit no.4, '57. 
Appl. author: Jim Condon, 
© 10May57; KK127575. 

It's the atyle; enjoy lean of the 
milk in Dairy Queen at the beach. 
Poster kit no.5, 1957. Appl. au- 
thor: Jim Condon, © 10Jun57; 
KK127577. 

It's the style; enjoy lean of the 
milk in Dairy Queen. 57-2. 
Gardening [scene] Appl. author: 
Jim Condon, © lOMarS7; KK126746,. 

It's the atyle for a merry mix-up; 
fruit salad sundae. Poster kit 
no. 5, 1957. Appl. author: Jia 
Condon, © 10Jun57; KKI27S76,. 

It'a the atyle for parties; Dilly 
bara, chocolate coated Dairy 
Queen on a atick. Poster kit 
no.4, 1987. Appl. author: Jim 
Condon, © lOMayST; KKIPTST4. 


122 COMMERCIAL PRINTS AND LABELS 


DAIRY QUEEN NATIONAL DEVELOPMENT CO. 
© Conttde 

It's the style for TV parties- 
snacks; DQ sandwich, Dairy Queen 
betweer two chocolate wafers. 
Kit no.3, 1957. Appl. author: 
Jim Condon, © 10May57; KK127583. 

It's the style; king size Dairy 
Queen sundae, Kit 3,'57. 

Appl. author: Jim Condon. 

© Dairy Queen National Development 
Co. (in notice: National Dairy 
Queen Development Co.); 10May57; 
KK127589. 

It's the style; Lady Lavender 
sundaé. 57-2... Appl. author: 
Jim Condon. © 10Mar57; KK126747. 

It's the style on any trip; enjoy 
a strawberry sundae. [Train haul- 
ing strawberries] Poster kit 
D; 57. Appl. author: Jim Condon, 
© 10May57; KK127571. 

It's the style, says Mary, make 
mine raspberry sundae. 57-5. 
Appl. author: Jim Condon. 
© 10Apr57; KK126751. 

It's the style, smile with Emerald 
Isle sundae. 57-1. Appl. au- 
thor: Jim Condon, © 10Feb57; 
KK1267 37. 

It's the style to bewitch her with 
a Dairy Queen black magic sundae. 
57-1. Appl. author: Jim Condon, 
© 10Feb57; KK126734. 

It's the style to celebrate; banana 
split sundae. 57-2. Appl. au- 
thor: Jim Condon, © 10Mar57; 
KK126741. 

It's the style to follow the crowd; 
chocolate sundae. 57-1. Appl. 
author: Jim Condon. © 10Feb57; 
KK126738. 

It's the style to go coconut isle 
sundae. Poster kit no.6, 1957. 
Appl. author: James Condon. 
© 10Jul57; KK127572. 

It's the style to go tropical with 
pineapple sundae. Poster kit 
no.6, 1957. Appl. author: Jim 
Condon. © 10Jun57; KK127590. 

It's the style to have a late date 
with cherry sundae, 57-4. 

Appl. author: Jim Condon, 
© lOApr57; KK126749. 

It's the style to live it up with 
banana split. Poster kit no.6, 
1957. Appl. author: Jim Condon, 
© 10Jun57; KK127585. 

It's the style to travel refreshed; 
Jack 'n Jill sundae. 57-1. 

Appl. author: Jim Condon, 
© 10Feb57; KK126740. 

Like adventure? Try a banana 
sundae, it's the style. 57-2. 
Appl. author: Jim Condon. 
© 10Mar57; KK126748. 

1/2 gal. toy drum filled with 
Dairy Queen, Poster kit no.5, 
1957. Appl. author: Jim Condon. 
© 10Jun57; KK127578. 

$6.00 retail value ... with every 
1/2 gallon Dairy Queen. Appl. 
author: Jim Condon. © 4Jun57; 
KK127548. 

Sodas, floats and freezes; a treat 
that's always in style. Kit 
no.4, 1957. Appl. author: Jim 
Condon. © 10May57; KK127584. 

Styled for you; Dairy Queen wild 
mountain blackberry sundae, 

Kit no.6, 1957. Appl. author: 
Jim Condon. © 10Jul57; KK127587. 

Styled for your taste; English 
toffee sundae, Appl. author: 
Jim Condon, © 10Mar57; KK126743. 

Styled to hit the spot; Dilly, 
chocolate coated Dairy Queen on 
a stick. Appl. author: Jim 
Condon. © 10Feb57; KK126735. 

That lean look, it's the style; you 
gct more lean of the milk in 
Dairy Queen ... White form. 
Appl. author: W..J. Henderson. 
© 15Jan57; KK127258. 


You get more lean of the milk in 
Dairy Queen ... 57-1. Farmer. 
Appl. author: Jim Condon. 
© 10Feb57; KK126736. 

‘You get more lean of the milk in 
Dairy Queen ... 57-1. Girl 
skating. Appl. author: Jim 
Condon, © 10Feb57; KK126739. 

You get more lean of the milk in 
Dairy Queen ... 57-2. Man 
bowling. Appl. author: Jim 
Condon, © 10Mar57; KK126744. 

You get more lean of the milk in 
Dairy Queen ... 57-3. Man play- 
ing tennis. Appl. author: Jim 
Condon. © 10Apr57; KK126752. 

You get more lean of the milk in 
Dairy Queen; more proteins and 
minerals, not fat. [Boy jumping 
over water hydrant] Poster kit 
no.5, 1957. Appl. author: Jim 
Condon. © 10Jun57; ‘KK127580. 

You get more lean of the milk in 
Dairy Queen; more proteins and 
minerals, not fat. [Girl in 
swing] Poster kit no.6, 1957. 
Appl. author: Jim Condon, 
© 10Jun57; KK127586. 


DAIRY QUEEN NATIONAL DEVELOPMENT CO, 
SEE.ALSO National Dairy Queen 
Development Co. 


DALLAS IRON & WIRE WORKS, INC. © 
Announcing another first ... 
Kover-King Kar Kovers. (In 
Building specialties & home 
improvement dealer, Nov. 1957, 
p.92) © 20Nov57; KK130635. 


Kover-King Kar Kovers double your 
present parking facilities ... 
Appl. author: Leighton Garland 
Dotson. © 6Sep57; KK128314. 


DALTON, ALENE. 
Story princess dolls. 
Lee. 


SEE Cooley, 


DAMPP-CHASER, INC. © 
Hidden danger of moisture damage in 
electronic ... equipment. Dampp- 
Chaser, the new low-surface- 
temperature heater ... Just call, 
write or wire Allen M. Foote, 
president. © 10Ju157; KK129540. 


DAN DEE PRETZEL & POTATO CHIP CO. © 
Chips for dips; fresh potato 
Ruffles. Net wt. 6 ozs. 
NM: all textural & pictorial 
material, exclusive of potato 
Ruffles. © 2Dec57; KK130783. 


DANA PERFUMES CORP. © 

Dana drama; the Tabu woman finds a 
special welcome among interesting 
people; the forbidden perfume. 
(Tabu drama ... Babee (In 
Charm, Sept. 1957, p.72) Appl. 
author: The Martin Co. © 20Aug57; 
KK128350. 


DANA PERFUMES, INC. © 
Tabu by Dana; forbidden loveliness 
for the impatient heart. (In 
Vogue, Dec. 1956, p.3 of cover) 
Appl. author: The Martin Co., 
Advertising. © 1Dec56; KK127594. 


DANIEL (JACK) DISTILLERY. 

Down a Tennessee lane, an old, old 
secret; sour mash whiskey. 

(In Time, Nov. 4, 1957, p.10-11) 
Appl. author: Dean. Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 240ct57; 
KK130329. 

Drop by drop, drop by drop ... 
Tennessee sour mash whiskey. (In 
Holiday, Oct. 1957, p.1#7) Appl. 
author: Robert De Havilland. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 18Sep57; 
KK129234. 


July—Dec. 


Drop by drop, drop by drop ... 
Tennessee sour mash whiskey. 

(In Time, Sept. 2, 1957, p.77) 

Appl. author: Robert DeHavilland. 

© Jack Daniel Distillery, Lem 

Motlow, Prop., Inc.; 29Aug57; 

KK128574. 

An old poster ... hangs in the 
Tennessee hollow where we make 
Jack Daniel's whiskey. ‘(In True, 
Oct. 1957, p.17) Appl, author: 
Dean. Pennington. -© Jack Daniel 
Distillery, Lem Motlow, Prop., 
Ine.; 10ct57; KK129783. 

An old poster ... there's nothing 
like Jack Daniel's old time sour 
mash whiskey made in Tennessee, 
(In Holiday, Nov. 1957, p.97) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 1Nov57; 

KK130693. 

To the good friends of Jack Daniel's: 
May we please tell you why you 
sometimes can't get Jack Daniel's? 
Tennessee sour mash whiskey. (In 
Los Angeles evening herald express, 
June 11, 1957, p.B-4+) Appl. au- 
thor: Dean Pennington. © Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 11Jun57; KK130125. 

To the valued friends of Jack 
Daniel's, warm holiday wishes, 
(In Holiday, Dec. 1957, p.58) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 25Nov57; 
KK130692. 

A tradition lives here. Tennessee 
sour mash whiskey. (In The Wall 
Street journal, May 15, 1957, 
p.16) Appl. author: Dean Pen- 
nington. © Jack Daniel Distil- 
lery, Lem Motlow, Prop., Inc.; 
15May57; KK127035. 

We hardly ever hurry down here in 
Tennessee ... sour mash whiskey. 
(In Territorial enterprise & 
Virginia City news, June 14, 1957, 
p.3) Appl. author: Robert 
De Havilland. © Jack Daniel Dis- 
tillery, Lem Motlow, Prop., Inc.; 
14Jun57; KK128765. 

What is Jack Daniel's doing in 
Holiday? Tennessee sour mash 
whiskey. (In Club management, 
Sept. 1957, pel4) Appl. author: 
Dean Pennington. © Jack Daniel 
Distillery, Lem Motlow, Prop., 
Inc.; 1Sep57; KK130331. 

What is Jack Daniel's doing in 
Time? Tennessee sour mash 
whiskey. (In Package store 
management, Oct. 1957, p.6-7) 

Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; 10ct57; 
KK130478. 

What is Jack Daniel's doing in 
True? Tennessee sour mash 
whiskey. (In Package store 
management, May 1957, p.3) 

Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 1May57; 
KK127545. 

DANO, WILLIAM ORVILLE. © 

The dime attached is but to attract 
attention ... Memorials. 
© 24Jul57; KK129278. 


DARTELL, NORMAN d.b.a. DARTELL 
LABORATORIES. SEE Dartell 
Laboratories. 

DARTELL LABORATORIES. 

DPS formula 11; Darleic, a dietary 
food supplement ... Net contents 
8 ounces. © Norman iartell 
d.t.a. Dartell Laboratories; 
70ctS57; KK129906. 

Darferrin, a. dietary food supplement 
~-. DPS formila 10. Net contents 
80 tablets. © Norman Dartell 
d.b.a. Dartell Laboratories; 
20Jun57; KK126708. 


1957 


Vi-Chloro-Mint Mist nasal spray and 
drops ... for the temporary re- 
lief of nasal congestion ... Net 
contents 20 cc. © Norman Dartell 
d.b.a. Dartell Laboratories; 
30ct57; KK129211. 


DAVIS, CLYDE, JR. © 
Dorr-Oliver Incorporated tower size 
and retention time calculator. 
© 10Aug57; KK120052. 


DAWN CRAFTS CO, © 
Dawn gage no.5. Dawn gage is used 
to find the center of round stock 
alee © 208ep57; KK129663. 


Dawn gage no.5; new Dawn gage will 
locate the exact centers ... 
Appl. states prev. pub. KK129663. 
NM: function of gage. © 20Nov57; 
KK130332. 


DAWSON, PAUL K. d.b.a. SUPERIOR 
IMAGINEERING. SEE Superior 
Imagineering. 


DAY-BRITE LIGHTING, INC, © 

CFI-30L with louvers, for two 8- 
foot Peper Brorye lamps. Section 
30, sheet 24. Issued July 1957. 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 31Jul157; KK127605. 

CFI-20 Cleartex, for two 8-foot 
power-groove lamps. Section 30, 
sheet 22. Issued July 1957. 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 31Ju157; KK127604. 

Ceiling system F; flange troffers 
for use with acoustical ceilings 
+-- Section 20, sheet F-1. 

Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 31May57; KK127596. 

Ceiling system G; grid troffers for 
use with acoustical ceilings ... 
Section 20, sheet G-1l. Appl. 
author: Day-Brite Lighting, Inc. 
employer for hire of L. J. Rozier, 
© d1May57; KK127597. 

Ceiling system L; hook-on troffers 
for use with acoustical ceilings 
«+» Section 20, sheet L-1. 

Appl. author: Day-Brite Lighting, 
Inc, employer for hire of L. J. 
Rozier. © 31May57; KK127598. 

Ceiling system M; snap-in troffers 
for use with metal pan acoustical 
ceilings ... Section 20, sheet 
M-1. Appl. author: Day-Brite 
Lighting, Inc. employer for hire 
of L. J. Rozier. © 31May57; 
KK127599. 

Ceiling system P; flange troffers 
for use with suspended plaster 
ceilings. Section 20, sheet P-1l. 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 31May57; KK127600. 

Ceiling system R; hook-on troffers 
for use with acoustical ceilings 
«++. Section 20, sheet R-1l. 

Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier, © 31May57; KK127601. 

Cleartex plastic enclosed Mobilex. 
Section 20, sheet 95-A. Issued 
Aug. 1957. Appl. author: Day- 
Brite Lighting, Inc. employer for 
hire of L. J. Rozier. © 1Aug57; 
KK127602, 

Day-Tex plastic enclosed Mobilex. 
Section 20, sheet 99-A. Issued 
Aug. 1957. Appl. author: Day- 
Brite Lighting, Inc. employer for 
hire of L. J. Rozier. © 1lAug57; 
KK127603. 

Lenox-2 plastic sides, for two 
4-foot rapid-start lamps. 
Section 10, sheet 8-A. Issued 
Aug. 1957. Appl. author: Day- 
Brite Lighting, Inc. employer for 
hire of L. J. Rozier. © 1Aug57; 
KK127606, 


CURRENT REGISTRATIONS 


Paralume-2 with box-wing plastic 
diffusers for k-foot rapid-start 
lamps and 8-foot slimline lamps. 
Section 10, sheet 58. Issued 
Sept. 1957. Appl. author: Day- 
Brite Lighting, Inc. employer for 
hire of L. J. Rozier. € 27Sep57; 
KK129599. 

Parawing-4 with all-white louvers 
and box-wing plastic diffusers for 
4-foot rapid-start lamps. Section 
10, sheet 54. Issued Sept. 1957. 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 27Sep57; KK129600. 

Parawing-2 ultra with aluminum 
paralouver louvers and box-wing 
plastic diffusers for 8-foot 
Slimline lamps. Section 10, 
sheet 57. Issued Sept. 1957. 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 27Sep57; KK129602. 

Parawing-2, with all-white louvers 
and box-wing plastic diffusers 

ees Section 10, sheet 53. Is- 
sued Sept. 1957. Appl. author: 
Day-Brite Lighting, Inc., employ- 
er for hire of L. J. Rozier. 
© 27Sep57; KkK1291)3. 

Waffletex plastic enclosed Mobilex; 
two, three and four-lamp Mobilex 
for single unit ... Section 20, 
sheet 92-A. Issued Sept. 1957. 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of L. J. 
Rozier. © 27Sep57; KK129601. 


DAYTON RUBBER CO. © 

The difference in comfort is Dayton 
Koolfoam Air-Conditioned cushion- 
ing. No.1250-]208 designer group 
by Crest, Inc. (In House beauti- 
ful, Oct. 1957, p.44) Appl. 
author: Norman D. Waters & Associ- 
ates, Inc. © 19Sep57; KK129747. 


DAZOR MANUFACTURING CORP. © 

Memo; this lamp is the answer. 
Swing-arm air-cooled incandescent 
desk lamp, model 1098 [and] 
Fluorescent desk lamp, model 2002. 
Form 834, © 17Sep57; KK128551. 

Swing-arm air-cooled incandescent 
lamp. Catalog supplement for 
authorized distributor use only, 
effective Nov. 1, 1957. 

(Form 761-A) © 17Sep57; 
kkK129192, 

Swing-arm air-cooled incandescent 
lamp. Catalog supplement for 
dealer use only, effective Nov. l, 
1957. (Form 751-A) © 17Sep57; 
KK129193. 

Swing-arm air-cooled incandescent 
lamp. Catalog supplement for 
industrial users only, effective 
Nov. 1, 1957. (Form 71-A) 
© 17S8ep57; KK12919). 

Welcome additions to the comforts 
of home; air-cooled Dazor lamps. 
Swing-arm pedestal model 1086 
{and others) Form 832. 
© 12Aug57; KK127616. 

DFPCOR PRODUCTS OF FLORIDA. © 
Your What-Not Olive Branch will 

bring you peace and prosperity. 
© 5Ju157; KK129787. 

DE KLOTZ, LEONARD A, & JOSEPH B, GILS- 
DORF composing the partnership TRE- 
GREEN CO, SEE Tregreen Co, 

DELTA PRODUCTS, Division of AIR 
ACCESSORIES, INC, SEE Air Acces- 
sories, Inc, 

DE LUXE PREMIUM CORP. @ 

Beautiful Gail; entire doll made of 
soft miracle vinyl. > 1Ju157; 
KK128415. 

Betty, the beautiful bride; entire 
doll made of soft miracle vinyl 
vee © 1Jul57 (in notice: 1956); 
KK126408, 


Cinderella; entire doll made of 
soft miracle vinyl. © 1Jul57; 
kKK128417. 

Darling Debbie; entire doll made 
of soft miracle vinyl. 
© 1Jul57; Kki128414. 

11 piece cowboy outfit. 
© 1Ju157; KkK128411, 

Lovable cuddly tiger. 
© 1Jul157; KK125413. 

Nancy, the nurse doll; free with 
each doll, nurses’kit. © 1Jul57; 
KK128409, 

Sweet Rosemary; entire doll made of 
soft miracle vinyl. © 1Ju157; 
KK128416. 

30 piece telephone repair unit. 
© 1Jul57; KK130633. 

12 piece cowboy outfit. 
© 1Ju157 (in notice: 1956); 
KK128412. 

U. S. Army mobile unit; free with 
each mobile unit, 10 unbreakable 
combat soldiers. © 1Jul57; 
KK128410. 


DE LUXE TOY CREATIONS, INC. © 
Fashions for children, styled by 
Shenkman, Little Sweetheart, 
© 1Aug57; KK129093. 


DEL VECCHIO, JOHN D. 
S easy dance lessons. SEE Educa- 
tional Dance Recordings, Inc. 


DERMAL RESEARCH SERVICE BUREAU. © 

Dermal research topics. Oct. 1957. 
(Service bulletin no.31) Appl. 
author: Norman F. Allemetier. 
© 4Oct57; KK128996. 

Dermal research topics. Dec. 1957. 
(Service bulletin no. 32) Appl. 
author: Norman F. Allemeter. 
© 9Dec57; KK130850. 


DETLEFSEN, EILEEN & HAROLD DETLEPSEN 
d.b.a. CREATIVE PRESS. SEE Creative 
Press. 


DETLEFSEN, HAROLD & EILEEN DETLEPSEN 
d.b.a. CREATIVE PRESS, SEE Creative 
Press, 


DETROIT STEEL CORP. © 
DSC electro-welded wire fabric makes 
concrete crack resistant. Road 
paver at work ... (In Detroit 
purchasor, July 1957, p.33) 
Appl. author: Simons-Michelson 
Co. © 10Jul57; KK127365. 

DSC RBF strip scoring 100% job- 
performance on '57 Ford radiator 
rilles, repeating '56 record. 

In Detroit purchasor, Aug. 1957, 


p.47) Appl. author: Simons- 
Michelson Co. © 10Aug57; 
KK128371. 


DSC's new Q/D service offers you ... 
delivery on DSC high C flat CR 
spring steel. (In Detroit pur- 
chasor, Sept. 1957, p.19) 

Appl. author: Simons-Michelson Co. 
© 10Sep57; KK129895. 

Detroit Steel announces a new QD 
service ... om DSC high C, flat 
CR spring steel. (In Detroit 
pu sor, June 1957, p.27) 

Appl. author: Simons-Kichelson 
Co, © 10Jun57; KK127268. 


The proof of DSC steel is in its 
performance; and here's ... fast, 
flexible, direct-from-mill de- 
livery on DSC strip. (In New 
mene purchaser, Sept. 1957, 
p.4) Appl. author: Simons- 
Michelson Co. © SSep57; 

KK129896. 

The proof of DSC ateel is in ites 
performance, and here's what we 
mean by ... DSC strip. (In New 
England purchaser, July 1957, p.*) 
Appl. author: Simona-Michelson 
Co, © 10Jul57; KKI2TSO4. 


124 COMMERCIAL PRINTS AND LABELS 


DETROIT STEEL CORP. © Cont'd. 

The proof of DSC steel is in its 
performance; DSC can cover all 
your CR strip requirments ... 
(In New England purchaser) 

Appl. author: Simons-Michelson 
Co. © 5Aug57; KK128370. 

The proof of DSC steel is in its 
performance; DSC RBF strip, the 
sure-working steel with eye appeal. 
(In Detroit purchasor, Aug. 1957, 
p.23) Appl. author: Simons- 
Michelson Co. © 10Aug57; 
KK128369. 

The proof of DSC steel is in its 
performance. [Linemen & power 
line] (In Detroit purchasor, 
June 1957, p.43) Appl. author: 
Simons-Michelson Co. © 10Jun57; 
KK127269. 

The proof of DSC steel is in its 
performance on your job. DSC 
close-gauge strip helps bearing 
makers ... Detroit district ... 
offices. (In Detroit purchasor, 
Nov. 1957, p.6) Appl. author: 
Simons-Michelson Co. © 10Nov57; 
KK130081. 

The proof of-DSC steel is in its 
performance on your job. DSC 
close-gauge strip helps bearing 
makers ... Eastern district ... 
offices. (In New England pur- 
chaser, Nov. 1957, p.4) Appl. 
author: Simons-Michelson Co. 
© 8Nov57; KK130082. 

The proof of DSC steel is in its 
performance on your job. DSC 
electro-welded wire fabric makes 
concrete crack-resistant. (In 
Detroit purechasor, Nov. 1957, 
p.57) Appl. author: Simons-. 
Michelson Co. © 10Nov57; 
KK130083. 

The proof of DSC steel is in its 
performance on your job; here's 
how DSC deep-rolled RBF strip ... 
(In Detroit purchasor, Sept. 1957, 
p.67) Appl. author: Simons- 
Michelson Co. © 10Sep57; 
Kk129894. 

The proof of DSC steel is in its 
performance on your job; how DSC 
deep-rolled RBF strip... Fair- 
lane '56 and '57 radiator grilles. 
(In New England purchaser, v.37, 
no.10, sir Appl. author: 
Simons-Michelson Co. © 80ct57; 
kkK129901. 

The proof of DSC steel is in its 
performance on your job; wherever 
and however used, DSC Portsmouth 
wire helps cut your final costs. 
(In Detroit purchasor, Oct. 1957, 
p.41) Appl. author: Simons- 
Michelson Co. © 100ct57; 
kKK129897. 

The proof of DSC steel is in its 
performance; value-wise P.A. pays 
..- (In Connecticut purchasor, . 
June 1957, p-19) Appl. author: 
Simons-Michelson Co. © 10Jun57; 
KK127270. 


DEVEL-O-PILL CORP. © 
D-Vel-O instant film dryer. 
© QNov57; KK130330. 


DEWEY & ALMY CHEMICAL CO,, division 
of W. R. Grace & Co. SEE Grace 
(W. R.) & Co. 


DIAMOND & CO. © : 
The look of refinement. Diamond & 
Gerson's apparel. Appl. author: 
Will Kaplan Advertising. 
© 15Apr57; KK126554. 


DIAMOND BROS, © 
Count the diamonds contest. Ist 
prize, beautiful, famous Diamond , 
living, room suite. Appl. author :| 
Sol Diamond. © 15Aug57; 
KK127785. 


DIAMOND MATCH CO. © 
Charcoal briquets; Neet-Heet self- 
starting box. 2 lbs. net weight. 
,_. © 28Mar57; KK126553. 
Hickory flavor-chips. 2 lbs. net 
wt. © 16Aug57; KK128149. 
Liberty Bell matches; strike any- 
where. 10 boxes. © Diamond 
Match Co. (in notice: BFD Dept., 
Diamond Match Co.); 190ct56; 
KK129907. 


DIAMOND MILLS CORP. © 
Fruit of the Loom fine nylons; you 
have just purchased the best 
stockings made. © 1Jun57; 
KK127240. 


DICKEL (GEORGE A.) DISTILLING CO. 
Cascade whiskey gift carton. 
Appl. author: John Gieroch. 
© Schenley Distillers, Inc. d.b.a. 
George A. Dickel Distilling Co.; 
170ct56; KK126844. 


DICKSTEIN, GEORGE. 

Name brand cowboy pants with western 
belt. 10 0z. per sq. yd. ' 
© George Dickstein d.b.a. National 
Apparel Manufacturers Exchange; 


5Jan57; KK128552. 


DICKSTEIN, GEORGE, SEE ALSO Kit's 
Manufacturing Co. 


DIETS OF ROCHESTER, INC. © 

Delicious, calorie-controlled Dream 
Diet; frozen, quick to fix. Three 
course meal. Diced beef with 
vegetables in gravy ... 
© 70ct57; KK129671. 

DISNEY (WALT) PRODUCTIONS. © 

Disneyland Donald Duck card game; 
rule card included. No.4434:29, 
Whitman Pub. Co. © 7Aug57; 
KK129272. 

Mickey Mouse Club fun box; ages 5 
to 9. 32 page stamp book, 6 
coloring books ... No.2916:100. 
Whitman Pub. Co. © 4Sep57; 
KK129275. 


DIXIE CUP CO. © 

The best ice cream in the world 
comes in this cup. [Backyard 
pool eooney (In Life, July 15, 
1957, p.82 Appl. author: Hicks 
& Greist, Inc. © 15Ju157; 
KK127397. 

The best ice cream in the world 
comes in this cup. [Backyard 
swimming pool seca (In Life, 
July 15, 1957, p.82 Appl. au- 
thor: Hicks & Greist, Inc. 
© 15Ju157; KK129993. 

The best ice cream in the world 
comes in this cup. [Barbecue 
scene; boy in baseball Pets 
(In Life, Sept. 23, 1957, p.86 
Appl. author: Hicks & Greist, Inc. 
© 23Sep57; KK129995. 

The best ice cream in the world 
comes in this cup. [Children's 
lunch room scene (In The Satur- 
day evening post, June 8, 1957, 
p.93) Appl. author: Hicks & 
Greist, Inc. © 8Jun57; KK129996. 

The best ice cream in the world 
comes in this cup. [Children's 
party] (In The Saturday evening 
post, Oct. 26, 1957, p.92) 

Appl. author: Hicks & Greist, Inc. 
© 260ct57; KK129852. 

The best ice cream in the world 
comes in this cup. [Girl feeding 
baby from spoon] (In The Satur- 
day evening post, Aug. 24, 1957, 
p.6) Appl. author: Hicks & 
Greist, Inc. © 24Aug57; 
KK129997. 

The best ice cream in the world 
comes in this cup. [Woman feeding 
child ice cream from spoon] (In 
Life, May 13, 1957, p.9) Appl. 
author: Hicks & Greist, Inc. 
© 13May57; KK127396. 


July—Dec. 


The best ice cream in the world 
comes in this cup. [Woman feeding 
little girl from spoon] (In Life, 
May 13, 1957, p.9) Appl. author: 
Hicks & Greist, Inc. © 13May57; 
KK129994. 

Now, millions of housewives will be 
looking for cottage cheese in 
Dixie containers. Appl. author: 
Hicks & Greist, Inc. © 160ct57; 
KK130851. 

Special introductory offer; buy this 
new rose gold-colored Dixie cup 
dispenser and save 25¢. (In 
Parents' magazine, Nov. 1956, 
p.21) Appl. author: Hicks & 
Greist, Inc. © 250ct56; KK126987. 


DIXIE DIE, © 
Jump Stik. How long can you jump 
without missing? Appl. author: 
Richard C. Fralick. © 19Jul157? 

KK130355. 


DIXIE WHOLESALE FURNITURE CO. © 
The Lily Spine-Liner; mattress and 
box springs. (In The Jackson 
sun, Jackson, Tenn., Feb. 11, 
1957, p.6) Appl. author: Kirby 
Jones. © 11Feb57; KK126582. 


DIXON, RACHEL TAFT. 
My own scrapbook. SEE Platt & Munk 
Coe, Ince 


DODGE CORK CO., INC. © 
Dodge cork tile. Catelog no.58. 
Appl. author: Foltz=-Wessinger, 
Ine. © 160ct57; KkK129208. 


DOG-OUT. 

Protect your flowers. Dog-Out, 
positive protection against 
digging. © Hazel Arminta Lam- 
brecht d.b.a. Dog-Out; 20Aug57; 
KK128462. 


DOLLY MADISON CAKES. SEE Interstate 
Bakeries Corp. 


DOMORE CHAIR CO., INC. © 
A new achievement in office furni- 
ture ... featuring the custom- 
fitted desk. Series 5800. 
Appl. author: Arndt, Preston, 
Chapin, Lamb & Keen, Inc. 
© 20Nov57; KK130243. 


DOUBLE SPRINGS DISTILLERS, INC. © 
Out of this world; Sputnik distilled 
vodka. © 4Dec57; KK130509. 


DOVER CHEMICAL CORP. © 
Chlorinated paraffin. Paroil, 
liquid; Chlorez, resin. (In 
Thomas register of manufacturers, 
Dec. 1956 © 31Dec56; KK129859. 
DOW JONES & CO., INC. © 
He sees, he says, and you sell. 
The Wall Street journal. (In 
Advertising age, June 17, 1957, 
p.40-41) Appl. author: Theodore 
E. Callis. © 17Jun57; KK127005. 


DOWLING'S FIFTH AVENUE, INC. © 
Dowling's ... just arrived, the 
brand new Konica III [and other 
photographic equipment] (In 
Modern photography, Sept. 1957, 
p.32-33) © 25Ju157; KK129001. 


DOWNS, JOHN BASKERVILLE. © 
Publisher's annovncement; two new 
books for the Bible by John 
Baskerville. Announcing ... 
Logia, the earliest gospel, and 
Biblos, the third earliest gos- 
pel. © 1Aug57; KK127500. 
DRACKETT CO. © 
Blue Mist Windex; cleans windows 
faster, easier. Net wt. 14 oz. 
© 5Sep57; KK128431. 


DRAKE BAKERIES, INC. © 
Chocolate chip cookies; new and 
elegant. Net weight 12 ounces. 
© 1Aug57; KK129589. 


1957 


DREWRYS LTD., U. S. A., INC. © 

Light 'n bright; Drewrys beer 
out-refreshes them all. Beer 
[bottle] (In Columbus republican, 
July 16, 1957) Appl. author: 
Norman A. Fox. © 16Ju157; 
KK129643. 

Light 'n bright; Drewrys beer 
out-refreshes them all. Beer 
{glass] (In Logansport pharos- 
tribune press, July 22, 1957) 
Appl. author: Norman A. Fox, 
© 22Ju157; KK129644. 

On TV, the adventures of Ellery 
Queen, starring Hugh Marlowe. 
Beer, (In Cedar Rapids gazette, 
Apr. 11, 1957) Appl. author: 
George Drake. © l11lApr57; 
KK127227. 

On TV tonight, America's master of 
mystery. The new adventures of 
Martin Kane starring William 
Gargan ... Beer. In Anderson 
bulletin-herald, May 9, 1957) 
Appl. author: Norman A. Fox. 
© 9May57; KkK129642. 

Tonight on TV, the new adventures 
of Martin Kane starring William 
Gargan ... Beer. (In Anderson 
bulletin-herald, May 16, 1957) 
Appl. author: Norman A. Fox. 
© 16May57; KK129645. 

Tonight on TV, your date with 
mystery. The adventures of Ellery 
Queen, starring Hugh Marlowe, 
Beer. (In Cedar Rapids gazette, 
Apr. 4, 1957) epee author: 
George Drake. © 4Apr57; KK127226. 


DRI-HEAT FOOD SYSTEM, INC. © 
A must in every modern hospital. 
Appl. author: Seaward S. Lee. 
© 28Jun57; KK126733. 


DRIVE-IN RESTAURANT ASSN. OF AMERICA. 
Now for the first time, a drive-in 
restaurant association for all 

America. © Drive-In Restaurant 
Assn. of America, Rudy A. Fischer, 
owner; 19Ju157; KK128143. 


DRYVE FOOD CO. © 
Can you use more money? Foodettes 
are a new form of better food ... 
Bulletin no.4. © 4Dec57; 
KK130860. 


DUNCAN COFFEE CO, © 

Announcing the premiere of Maryland 
Club coffee in Memphis. (In 
The Commercial appeal, Memphis, 
Oct. 10, 1957, p.35) Appl. au- 
thor: Tracy-Locke Co., Inc. of 
Texas, © 100ct57; KK130596. 

First ladies of fashion serve Mary- 
land Club coffee. [Endorsed by 
Mrs, Robert V. King. (In The 
Houston post, Sept. 19, 1957, 
section 2, p.7) Appl. author: 
Tracy-Locke Co., Inc. © 19Sep57; 
KK1298617. 

New idea simplifies making of good 
coffee; handy dispenser ... 
Maryland Club, instant coffee. 
(In The Longview daily news, July 
11, 1957, section B, p.1) Appl. 
author: Tracy-Locke Co., Inc. of 
Texas, © 11Jul57; KK126876. 

$1.00 reward. Maryland Club coffee; 
instant coffee. (In Blytheville 
courier news, Blytheville, Ark., 
Oct. 14, 1957, p.2) Appl. au- 
thor: Tracy-Locke Co., Inc. of 
Texas. © 140ct57; KK129373. 


DURKEE FAMOUS FOODS DIVISION, GLIDDEN 
CO, SEE Glidden Co, 


DURO-TEST CORP. © 
Dramatize your displays with Duro- 
Test color spots and floods, 
Appl. author: Roland W. Tiemann. 
© 10May57; KK128304, 


CURRENT REGISTRATIONS 


Light the modern way with Fluomeric 
by Duro-Test. Appl. author: 
Roland W. Tiemann. © 19Apr57; 
KK128303. 

Reflector lamps ... and the new 
RMS-40's, Appl. author: Roland 
W. Tiemann. © 17May57; KK128305. 

Super V-Beam traffic signal lamps; 
now 5000 and 8000 hours. Appl. 
author: Roland W. Tiemann. 
© 9Sep57; KK130341. 


DYER (0. M.) SALES CO. © 
Would you spend $25 to make $1,000 
or even more? Independent all- 
car salesmen. Appl. author: 
O. M. Dyer, Sr. © 30ct57; 
KK128837. 


DZUS FASTENER CO,, INC. © 
Dzus fastener. This picture por- 
trays the evolution of detachable 
fasteners ... the Dzus Spiral-cam 
fastener. NM: text matter below 
illus. © 28Dec56; KK128312. 


ls 


EAGLE ROLL LEAF STAMPING CO. 
Children's fairyland book rack; 

will hold up to 34 kiddie books. 
Style 225. © Eagle Roll Leaf 
Stamping Co., a partnership con- 
Sisting of Harold L. Schwartz, Jr. 
& Aaron Harry Fishman; 10ct57; 
KK130281. 


EARLY TIMES DISTILLERY CO. © 

Good, so good it's remarkable; 
Kentucky straight bourbon whisky. 
[Hand holding glass; table laden 
with steak, tomatoes and other 
foods] (In Star news, Pasadena, 
Calif., June 26, 1957, p.22) 

Appl. author: Ruthrauff & Ryan, 

Inc. © 26Jun57; KK127829. 

Good, so good it's remarkable; 
Kentucky straight bourbon whisky. 
[Hand pouring drink into glass 
from cocktail shaker] In Pine 
Bluff commercial, May 28, 1957, 
p.-11) Appl. author: Ruthrauff 
& Ryan, Inc. © 28May57; KK127828. 

Good, so good it's remarkable; 
Kentucky straight bourbon whisky. 
[Man holding drink; table laden 
with steak, carrots & other 
foods] (In Newsweek, June 10, 
1957, p.71) Appl. author: Ruth- 
rauff & Ryan, Inc. © 5Jun57; 
KK127827. 

Good, so good it's remarkable, Of 
‘gall the fine whiskies made in 

Kentucky ... (In Constitution 
journal, Atlanta, July 9, 1957, 
pe3l) Appl. author: Erwin, 
Wasey, Ruthrauff & Ryan, Inc. 
© 93ul157; KkK129032. 

Name this drink for $10,000 first 
prize, 1957 Grand National 
Champion, (In Lifé, Sept. 26, 
1957, pe57) Appl. author. 
Erwin, Wasey, Ruthrauff & Ryan, 
tac. © 19Sep57; kk129029. 

195/ Grand National Champion; good, 
so good it's remarkable. Kentucky 
straight bourbon whisky. (In 
Tuscaloosa news, Sept. 27. 1957, 
p-7) Appl. author: Erwin, Wasey, 
Ruthrauff & Ryan, Inc. © 27Sep57; 
KK129398. 

1957 Grand National Champion; 
name this drink ... Kentucky 
straight bourbon whisky. (In 
Register, Santa Ana, Calif., 
Sept. 18, 1957, p.89) Appl. au- 
thor: Erwin, Wasey, Ruthrauff & 
Ryan, Inc, © 18ep57; KK129215. 

This recommendation means business 
for you; Kentucky straight bourbon 
whisky. (In Package store manage- 
ment, May 1957, p.12) Appl. au- 
thor: Ruthrauff & Ryan, Ino. 
© 15May57; KK127826. 


125 


This will pull people into your 
store this summer; a completely 
new idea for a summer promotion. 
Bourbonburger. (In Liquor store, 
June 1957, p.15) Appl. author: 
Ruthrauff & Ryan, Inc. 
© 33un57; KK127825. 

When the day's battles are over, 
the members gather over Early 
Times. Kentucky straight bourbon 
whisky. (In Club management, 
Sept. 1957, p.2 of cover) Appl. 
author: Erwin, Wasey, Ruthrauff 
& Ryan, Inc. © 1Sep57; KK129212. 

Why not give as good as you serve? 

Man seated on stool holding 
drink by Christmas tree; bottles 
& boxes on floor] (In Life, 

Nov. 18, 1957, p.173) Appl. au- 
thor: Erwin, Wasey, Ruthrauff & 
Ryan, Inc. © 14Nov57; KK130455. 


EASTCO, INC. © : 
Clearasil personality of the month. 
[Endorsed by] Jeanmarie Lussier. 
Lotion medication for pimples and 
acne. (In Seventeen, Nov. 1957, 
p.133) © 1Nov57; KK129746. 


EASTERN INDUSTRIES, INC. © 

Electro-Matic radar speed meter, 
model S-2A. Bulletin R-112. 
© 1May57; KK126655. 

Electro-Matic traffic control radar 
vehicle detectors; Traffic-Actu- 
ated. Bulletin no.221,. 
© 4Nov57; KK130928. 

Product notes; Electro-Matic minor 
movement controller, model MM-3, 
© 17May57; KK126479. 

Product notes; Traffic Actuated. 

, Three-phase semi-actuated con- 
trolier, model 1726N; Electro- 
Matic. © 25Jun57; KK126646. 


EASTER weaker RESEARCH SERVICE, 
INC. 

The dozen that does it. (The PTD 
sound selling series, 3) 
Florists! Telegraph Delivery 
Assn. © 12Sep57; KK129175. 

Keeping posted. (The FID sound 
selling series, 2) Florists' 
Telegraph Delivery Assn. 
© 12Sep57; KK129176. 

Looking to the future. (The FID 
sound selling series, 5) 
Florists' Telegraph Delivery Assn. 
© 12Sep57; KK129178. 

Plus dollars. (The PID sound 
selling series, 4) Florists' 
Telegraph Delivery Assn. 
© 12Sep57; KK129177. 

Sales starters. (The FTD sound 
selling series, 1) Florists' 

Telegraph Delivery Assn. 
© 12Sep57; KK12917\. 


RASTERN RESEARCH LABORATORIES, INC. © 

Contents: 30 Stedytabs, sustained 
release tablets; D-Amphetamine 
Phosphate. Appl. author: William 
Harold Batt. © 25Sep57; 

KK128733. 

Delfeta-sed; Delfetamine with Seda- 
fax. 1000 tablets. Appl. au- 
thor: William Harold Batt. 
© 25Sep57; KK128734. 

Delfeta-sed plus T; Delfetamine with 
Sedafax and Triroid. 1000 tableta. 
Appl. author: William Harold Batt. 
© 25Sep57; KK128735. 


EATGOOD (EDDY) PRODUCTS, SKE 
Eddy EKatgood Products, 


ERERHARD, L. V. 
Should your child go into food re- 
tailing? SEE New York Life Inaur- 
ance Co, 


‘CONOMICS DEPT., AGRICULTURAL EXPERI- 
MENT STATION, SOUTH DAKOTA STATE 
COLLEGE, SEE South Dakota State 
College. Agricultural Experiment 
Station. KEoonomiocs Dept. 


126 COMMERCIAL PRINTS AND LABELS 


EDCONCO, INC. © 
Swish powder fire extinguisher. 
Net contents approx. 1 pound. 
© 23May57; KK130328. 


EDDY EATGOOD PRODUCTS. V 
It's fun to eat with me. Appl. 
author: James E. Neighbor. 
© 1Nov56; KK130485. 


EDUCATIONAL DANCE RECORDINGS, INC. © 

5 easy dance lessons; fox trot. 

By Ted Nicholas, Philip Lubarsky 
& John D. Del Vecchio; music writ- 
ten & directed by Enric Madri- 
guera. © 1Apr57; KK126523. 

5 easy dance lessons; rhumba. By 
Ted Nicholas, Philip Lubarsky & 
John D. Del Vecchio; music by Ray 
La Luna. © 10ct56; KK126525. 

5 easy dance lessons; waltz. By 
Ted Nicholas, Philip Lubarsky « 
John D. Del Veechio; music by 
Ray La Luna. © 10ct56; 
KK126524. 


EGG MADE NOODLE CO. © 
Enriched home style egg noodles; 
over 11% egg solids. Net wet. 
8 ozs. Appl. author: James B. 
Miller. © 2Jan57; KK123625. 


EKCO PRODUCTS CO. © 

Flint cutlery, kitchen tools, egg 
beaters in new harmony colors to 
match or mix. Print no.5733. 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 20Aug57; 
KK130378. 

Get money for your old pans, knives, 
kitchen tools toward beautiful, 
new stainless steel Flint. Print 
no.5747. (In Better homes & gar- 
dens, Oct. 1957, p.158-159) 

Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 24Sep57; 
KK130374. 

If you like to give pleasure give 
Flint. 2000 kitchen tools, egg 
beater, can opener. Print 
no.5745. (In McCall's, Oct. 1957, 
p.8) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. 
© 26Sep57; KK130379. 

Now in kitchen sinks, Ekco, the 
name that women know. Price 
list, effective Aug. 16, 1957. 
© Ekco Products Co., Sink 
Division; 30Aug57; KK128987. 

Sharp new idea; amazing new stain- 
less steel Waverly edge now in- 
cluded in Flint holdster sets. 
Print no.5746. (In Ladies' home 
journal, Sept. 1957, p.6) 

Appl. author: Dancer-Fitzgerald- 
Sample, Ince. © 27Aug57; 
KK130380. 

Sound-conditioned Kennatrack 
‘gliding door hardware for 
interior gliding doors. 
© Kennatrack Corp., a subsidiary 
of Ekco Products Co.; 16Sep57; 
kk129181. 

You never cooked so good; stainless 
steel Flint-Ware ... Print 
no.5743. Appl. author: Dancer- 
Fitzgerald-Sample, Inc. 
© 24Sep57; KK130377. 


EKCO PRODUCTS CO, SEE ALSO Kennatrack 
Corp. 


EL AL ISRAEL AIRLINES, LTD. © 
Starting Dec. 23, the Atlantic 

Ocean will be 20% smaller; watch 
for the inauguration of the first 
jet-prop service ... the Bristol 
Britannia ... (In The New York 
times, Dec, 6, 1957, p.15) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 6Dec57; KK130864. 


ELCO TOOL & SCREW CORP. © 
Elco aids for home and office. 
Appl. author: Walter Gustaf 


Larson. 

Issue no. 

ilke © 2Ju157; KK126869. 
8. © 13Aug57; KK127667. 
9. © 4Sep57; KK128135. 
10. © 210ct57; KK129395. 
11. © 6Nov57; KK129910. 
ihe. © 6Dec57; KK130611. 


ELDORADO MILLS. 
Super ... baby pull-on pants. 
2 pairs), small. © Wilson 
Mills, Inc. d.b.a. Eldorado Mills; 
19Aug57; KK128348. 


ELDRIDGE, WILLIAM H. d.b.a. WILLIAM H. 
ELDRIDGE ADVERTISING SERVICE. 
SEE Eldridge (William H.) Advertis- 
ing Service. 


ELDRIDGE (WILLIAM H.) ADVERTISING 

SERVICE. 

Eliminate large winter fuel pay- 
ments; use our streamlined home 
heating payment plan. © William 
H. Eldridge d.b.a. William H. 
Eldridge Advertising Service; 
22Jan57; KK127705. 

Streamlined home heating budget 
pian. © William H. Eldridge 
d.b.a. William H. Eldridge Ad- 
vertising Service; 22Jan57; 
KK127706. 


ELECTRIC RANGE SECTION, NATIONAL 
ELECTRICAL MANUFACTURERS ASSN. 
SEE National Electrical Manufac- 
turers Assn. 


ELECTRO ENGINEERING PRODUCTS CO., 

INC. 

Exclusive shop tool achievement; 
Shopmaker. (Electrical powered 
tools) © Sloan-Ashland Division, 
Electro Engineering Products Co., 
Ine.; 15Jun57; KK127880. 


ELECTROLUX CORP. © 

Amazing new Electrolux automatically 
does more for you than any other 
cleaner. (In McCall's, May 1957, 
p.146) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 25Apr57; KK126692. 

Are you curious? In home cleaning 
convenience ... use handy en- 
velope to order bags. 
© 29Aug57; KK128292. 

Don't keep it a secret, tell your 
friends about Electrolux clean- 
ers; use handy envelope to order 
bags. © 29Aug57; KK128294. 

Electrolux users manual; world's 
lightest weight heavy duty 
cleaner. Special model. 
© 26Sep57; KK129590. 

ist in sales and here's the reason; 
whatever the cleaning job ... 
use handy envelope to order bags. 
© 29Aug57; KK128285. 

Give dad an Electrolux gift; 
Turbotool air power unit. Use 
handy envelope to order bags. 
© 29Aug57; KK128291. 

Handy Electrolux attachments do 
many jobs; sprayer. Use handy 
envelope to order bags. 
© 29Aug57; KK128286. 


Have you a friend considering a 
job change? Use handy envelope 
to order bags. © 29Aug5s7; 
KK128296. 

It's a snap to keep house with 
Electrolux home-tested products 
-.. use handy envelope to order 
bags. © 29Aug57; KK128284. 

It's shine up time; use Electrolux 
products to give your home that 
polished look. Use handy en- 
velope to order bags. © 29Aug57; 
KK125293. 


July-Dec. 


Lets in dust and dirt ... the filter 
bag that seals itself automatic- 
ally. Use handy envelope to order 
bags. © 29Aug57; KK128288. 

No leaks, no spills, no bother; 
America's most sanitary dirt 
disposal. Use handy envelope to 
order bags. © 29Aug57; 
KK128297. 

Nuvo shampoo, a tidy-package for 
all-'round cleaning; use handy 
envelope to order bags. 
© 29Aug57; KK128289. 

See the amazing new Electrolux 
multi-use Turbotool power appli- 
ance; use the handy envelope to 
order bags. © 29Aug57; 
KK128287. 

Use handy envelope to order bags. 
While others fret with dust and 
dirt, you use a bag that stays 
alert ... © 29Aug57; KK128283. 

Win an invitation to the annual 
Electrolux sales convention at 
Boca Raton Hotel and Club; auto- 
matic cleaner. © 1Jul57; 
KK127665. 

Year-round moth protection; moth 
erystals, moth proofer. Use 
handy envelope to order bags. 
© 29Aug57; KK128290. 

Year-round moth protection; vapor- 
izer, Garment-Aire. Use handy 
envelope to order bags. 
© 29Aug57; KK128295. 


ELLIOTT PAINT & VARNISH CO. © 
Best house paint. One U. S. gallon. 
© 15Dec46; KK128563. 


ELLRICH, J. © 
Sky Master; guide & check lists. 
© 1Jul57; KK130356. 


ELRON, INC. 

Inspirations for Christmas gifts; 
1958. Appl. author: Charles 
Edson Rose. © Elron Co., accepted 
See designations: Elron, 

nce: ron Mail Order; e - 
iets 3 9Sep57; 


ELSASSER, DAVID N. d.b.a. DAVID N. 
ELSASSER & CO. SEE Elsasser 
(David N.) & Co. 


ELSASSER (DAVID N.) & CO. 

Exotic Florida coconut palm hand- 
hewn server. © David N. Elsasser 
d.b.a. David N. Elsasser & Co.; 
1Ju157; KK127492. 


EMIGRANT INDUSTRIAL SAVINGS BANK. © 

How much should you save for the 
upkeep of your house? Appl. 
author: Kelly, Nason, Inc. Appl. 
states prev. reg. KK121007. 

NM: "statement on inside page 
showing increase of quarterly di- 
vidend eae 7/1/57.” 

© 18Jul57; KK128165. 

Save at Emigrant Industrial Savings 
Bank; a gift to help you reach 
your special goals. Illus. of 
gift boxes. Appl. author: Kelly, 
Nason, Inc. © 22Aug57; KK128953. 

Save for a rainy day. Silhouette 
of umbrella, Appl. author: 
Kelas Nason, Inc. © 22Aug57; 
KK128956. 

Save for education. Silhouette of 
graduation cap and tassel. 

Appl. author: Kor iR? Nason, Inc. 
© 22aug57; KK1289)8. 

Save for improvements to your 
home. Silhouette of home owner 
on ladder painting. Appl. 
author: Kelly, Nason, Inc. 
© 22Aug57; KK128950. 

Save for taxes. Illus. of govern- 
ment crest with eagle on top with 
spread wings. Appl. author: 
Kelay Nason, Inc. © 22Aug57; 
KK128955. 

Save for that new car. Silhouette 
of auto. Appl. author: Kelly, 
Nason, Inc. © 22Aug57; KK1289)9. 


1957 


Save for that new home. Silhouette 
of house. Appl. author: Kelly, 
Nason, Inc. © 22Aug57; KK128951. 

Save for the baby. Silhouette of 
baby bassinet. Appl. author: 
ere Nason, Inc. © 22Aug57; 
KK1289)7 . 

Save for your vacation. Drawing 
of traveling bags. Appl. 
author: Kelly, Nason, Inc. 
© 22Aug57; KK128952. 

Save for your wedding. Illus. of 
bridal couple on top of wedding 
cake. Appl. author: Kelly, 
Nason, Inc. © 22Aug57; KK12895h. 


EMMERICH, ANDRE. © 

Charles Collingwood introduces 
Music before Columbus. V.3. 
Prelude and presto for ancient 
American instruments. © 10ct57; 
KK130185. 


NDLY, H. R. © 
Assembly instructions for your 
Pioneer covered wagon. 
© 1May57; KK126768. 


INGLANDER CO,, INC. © 


Escape from tension ... the mattress 


designed to help you unwind. 
Sleep on it for 30 nights, free. 
(In Chicago sun-times, Oct. 8, 
1957, p.9 Appl. author: North 
Advertising, Inc. © 80ct57; 
KK129790. 


Escape from tension .., the mattress 


designed to help you unwind, 
Special introductory offer, 30 
nights free trial. (In Chicago 
sun-times, Sept. 10, 1957, p.29) 
Appl. author: North Advertising, 
Ine. © 10Sep57; KK129789. 


PHRON, ERWIN. 

TV producer, the magazi.:e of com- 
mercial and show production. 
© Erwin Ephron & Philip E. Franz- 
nick; 150ct57; KK130060. 


@SCALON PACKERS, INC. © 
June in January,pear tomatoes for 
salads. Net weight 15 1/2 oz. 
© 15May57; KK128705. 


SKIMO PIE CORP. © 

Eskimo Lady-Fingers vanilla ice 
cream, Contains 6, Appl. au- 
thor: Raymond Berry. © 3Sep57; 
KK128898, 

Eskimo pickle, a water ice pop. 
Contents 3 fl. ozs. Appl. au- 
thor: J, Irvin Beatley. 
© 173u157; KK127038. 


STO PUB, CO. 

Esto discovers with slide films. 
Say hello to modern art with 
Leonard Edmondson; side 1, 
© Jane Thurston sole owner Esto 
Pub. Co.; l4May57; KK127246. 


‘UTECTIC WELDING ALLOYS CORP. © 
Contains one of Eutectic's special 
low melting, hi silver-type 

alloys ... © SNov57; KK130197. 

EutecRod no.157. © 25Nov57; 
kKK1 30690. 

EutecRod 16 FC; flux coated, for 
torch. Lt. blue flux coating. 
© 28Aaug57; KK128392. 

EutecRod 16FC, flux coated, for 
torch. Lt. blue flux coating. 
© 4Dec57; KK130463. 


EutecRod 21, for torch, Lt. blue 


tip. © 310¢ct57; KK129687. 
EutecRod 22, for torch. Tan tip. 
© 3100t57; KK129088, 


EutecRod 146 FC, flux coated, for 


torch. Green. © 2h4sep57; 


KK128539. 

ButecRod 1374 aed tt sore and 
5 1b gg pools, © 410ct57; 
KAD Semmes 


CURRENT REGISTRATIONS 


EutecRod 185Fc, flux coated, for 
torch. Pink flux coating. 
© 310ct57; KK129689. 

EutecRod 186, for torch. Brown 
tip. © 19Nov57; KK130145, 

EutecRod 196, for torch. Violet 
tip. © 19Nov57; KK130137. 

EutecRod 199, for torch. Purple 
tip. © 19Nov57; KK130143. 

EutecRod 1600, for torch. Brown 
tip. © 19Nov57; KK130142, 

EutecRod 1800, for torch. 

Black tip. © 24Sep57; 
Kk128540. 

EutecRod 1801, for torch. 

Lt. blue tip. © 24Sep57; 
KK128541. 

EutecRod 1900, for torch. Orange 
tip. © 19Nov57; KK130141. 

Eutec-StainTrode A, ac-de. Gray 
tips © 19Nov57; KK130136. 

Eutec-StainTrode A-MO, ac-dc. 
Black tip. © 19Nov57; 
KK130140, 

Eutec-StainTrode B, ac-dc, 

White tip. © 19Nov57; 
KK130139. 

Eutec-StainTrode B-MO, ac-dc. 
Violet tip. © 19Nov57; 
KK130138. 

Eutec-StainTrode D, ac-dc. 
Maroon tip. © 28Jun57; 
KK126473. 

Eutec-StainTrode D, ac-dc. 
Maroon tip, © 19Nov57; 
KK130144, 

Eutectic Low Temperature Welding 

Alloys. 

EutecBor no.9, for torch. 

Lt. blue tip. © 24Sep57; 
KK128538. 

EutecTrode 2, ac-de. Black tip. 
© 310ct57; KK129686. 

New EutecTrode 2101, d.c. 
reverse. Orange tip. 
© 17Jul57; KK126883. 

UniMatic 6000, ac-de. Violet tip, 
red coating. © 310ct57; 
KK129685. 

Xyron 2-24, ac-dce. Primary: 
white tip; secondary: gold. 
© 4Dec57; KK130464. 

Super steelTectic 110, ac-dc,. 

Olive coating; reo tip. 

© 24Sep57; KK128537. 


EVANS! (L. B.) SON CO, © 

Fairway to leisure; by the makers 
of famous Evans hand turned slip- 
pers. 3156 Chiaro oxford. (In 
Sports illustrated, Sept. 16, 
1957, p.83) Appl. author: Hoag 
& Provandie, Inc. © 13Sep57; 
KK128425. 

Give your man that footloose feel- 
ing; slippers. 2198 Cherokee; 
2950 Balboa Chief. (In Esquire, 
Dec. 1957, p.76) Appl. author: 
Hoag & Provandie, Inc. © l1Nov57; 
KK130492. 

He wants comfort under foot; 
slippers. 16435 Baronet. (In 
Ladies' home journal, Dec. 1957, 
p. 84) Appl. author: Hoag & 
Provandie, Inc. © 26Nov57; 
KK130452 

It's a comfort to give, or get, 
Evans slippers. 2455 Ambassador 
see (In Life, Oot. 28, 1957, 
p.140) Appl. author: Hoag & 
Provandie, Inc. © 240ct57; 
KK129564. 

Like Santa Claus, Evans papeart 
say merry Christmas. 219 
Cherokee [and careees (In Life, 
Nov. 25, 1957, p.165 Appl. au- 
thor: Hoag & Provandie, Ino, 
© 21Nov57; KK130497. 

The nicest gift a man can get; 
slippers. 1109 Feather-Lyte; 
2269 Senator. (In Ladies' home 
Journal, Nov. 1957, p.127) 

Appl. author: Hoag & Provandie, 
Ino, © 2900t57; KK1350495, 


127 


Pair-up with comfort; 2805 Lancer 
eee Wear it as a casual slip-on 
or a slipper. (In Sports illus- 
trated, Aug. 19, 1957, v.62) 
Appl. author: Hoag & Provandie, 
Inc. © L. B. Evans! Co.; 16Aug57; 
KK127755. 

Put your man on easy feet, give 
Evans slippers. 2198 Cherokee 
.e- (In Life, Nov. 11, 1957, 
p.128) Appl. author: Hoag & 
Provandie, Ine. © 7Nov57; 
KK130498,. 

Show her you want Evans. 2920 
Gondola, glovey and the solid 
leather sole ... for lazy loung- 
ing. (In Sports illustrated, 
Dec. 2, 1957, p.95) Appl. au- 
thor: Hoag & Provandie, Inc. 
© 29Nov57; KK130462. 

Two feet deep in comfort; by the 
makers of famous Evans hand 
turned slippers. 2880 Balboa 
Faust. (In Sports illustrated, 
Nov. 4, 1957, p.19) Appl. au- 
thor: Hoag & Provandie, inc. 
© 1Nov57; KK129816. 


EVANS & BRISEBOIS. © 

The exclusive homemaker plan; power- 
ful new selling medium to increase 
home outfit sales. Appl. author: 
Leslie A. Brisebois, owner. 
© 1Ju157; KK126907. 

Planned promotions 500. Made sen- 
sational purchases; fresh from the 
nation's great furniture markets. 
Appl. author: Leslie A. Brise- 
bois, owner. © 1Aug57; KK128893. 


EVANS PRODUCTS CO. © 
Bicycles by Evans. Appl. author: 
J. Walter Thompson Co. 
© 6Mar57; KK126532. 
Velocipede. Use for toy box. 
Appl. author: Ottawa River Paper 
Co. © 24Jul57; KK130786. 


EVER-TITE COUPLING CO., INC. © 
New Ever-Tite M. I. D. coupler; 
installation with Ever-Tite 99 
coupler with sight gauge ... 
Appl. author: Freiwald & Coleman. 
© 110ct57; KK129384. 


EXLINE (WILLIAM) INC. © 
Save a pocket full ... The easiest 
way to save a dollar is first to 
save the dimes, © 140ct57; 
Kk129244, 


EYE RESEARCH FOUNDATION. © 
The united worlds of contact lenses. 
© 150ct57; KK130830,. 


iy 


FCA DIVISION, HODES-DANIEL CO,, INC, 
SEE Hodes-Daniel Co., Inc. 


FABER-CASTELL (A. W.) PENCIL CO., 

INC. © 

Castell Locktite, the refill pencil 
with the bulldog grip. 
© 30Sep57; KK130214, 

FACTOR (MAX) & CO. © 

Out of Max Factor's research for 
color TV comes a new concept in 
beauty. Hi-Fi fluid make-up, 
lipstick, fluid rouge. (In 
Vogue's beauty book, 1957-1958, 
p.133) Appl. author: Doyle Dane 
Bernbach, Inc. © 160Sep57; 
KK129440. 

Stop skin dehydration; Max Factor's 
Cup of Youth. (In Vogue's beauty 
book, 1957-1958, p.146) Appl. 
author: Doyle Dane Bernbach, Ino. 
© 16Sep57; KK1294 59. 

Which type of make-up is best for 
you? Pan-Stik, Pan-Cake, Hi-Fi, 
Creme Puff. (In Vogue's beauty 
book, 1957-1958, p.27) Appl. 
author: Doyle Dane Bermbaoh, Ino. 
© 16SepST; KK120541. 


128 COMMERCIAL PRINTS AND I. ABELS 


FAIR LADY MAKE-UP, INC. © 
Photographic make-up kit brings your 
beauty alive in your photograph. 
Contents: 1 tube cleansing cream 
cee © 90ct57; KK129662. 


FAIRBANKS WARD INDUSTRIES, INC. © 

All-purpose full family size food 
slicer with large 6 1/4 inch 
blade. (In Decatur sun-herald & 
review, Aug. 12, 1957, p.8) 

Appl. author: Alfred H. Howard. 
© 12Aug56; KK128238. 

15=pe. de luxe portable and folding 
bowling alley. (In The Milwaukee 
journal, Sept. 8, 1957, p.el3) 
supe: author: Alfred H. Howard. 
© 8Sep57; KK128969. 

15-pe. professional quality home 
barber set. (In Santa Monica 
evening outlook, Oct. 23, 1957, 
p.20) Appl. author: Alfred H. 
Howard. © 230ct57; KK130204. 

5-in-1 bookcase, glass-door cabinet 
& roll-about server. (In The 
Courier-journal magazine, Louis- 
ville, Ky., Mar. 3, 1957, p.31) 
Appl. author: Alfred H. Howard. 
© 3Mar57; KK130028. 

5-pe. decorator fashioned wall 
ensemble with deluxe 32-inch 
electric sunburst clock. (In 
Marion chronicle, Oct. 24, 1957, 
p.24) Appl. author: Alfred H. 
Howard. © 240ct57; KK130203. 

4-in-1 super-power electric ... 
jig saw filer, sander and deluxe 
Saw table. (In The Milwaukee 
journal, Nov. 17, 1957, p.14) 
Appl. author: Alfred H. Howard. 
© 17Nov57; KK130564. 

4-gt. ... automatic controlled heat 
electric table cooker. (In The 
Coshocton tribune, Coshocton, 
Ohio, Oct, 24, 1957, p.22) 

Appl. author: Alfred H. Howard. 
© 240ct57; KK130583. 

Giant 20 inch new 1957 deluxe roll- 
about 7-in-l fan and home cooler. 
(In The Salt Lake tribune, July 
7, 1957, p.-16A) Appl. author: 
Alfred H. Howard. © 7Jul157; 
KK127176. 

Heavy-duty Fairbanks Ward deluxe 
round bobbin electric sewing 
machine. (In The Columbus dis- 
patch magazine, June 9, 1957, 
p.12) Appl. author: Alfred H. 
Howard. © 9Jun57; KK126486. 

103 pieces ... socket wrench and 
tool set. (In Columbus dispatch, 
Columbus, Ohio, Apr. 14, 1957, 
comics) Appl. author: Alfred H. 
Howard. © l4apr57; KK150205. 

102-pe. Royal Swedana genuine 
imported stainless steel ... 
service for 12. (In Waco tribune- 
herald, Sept. 1) 1957, p.7) 

Appl. author: Alfred H. Howard. 
© 1Sep57; KK130784. 

Sensational new lightweight all- 
purpose ac electric deluxe port- 
able air cooler. (In The Newark 
star-ledger, June 18, 1957, p.28) 
Appl. author: Alfred H. Howard. 
© 18Jun57; KK126671. 

7-in-1 portable tennis and deluxe 
all-purpose folding table. 

(In The Houston chronicle roto- 
gravure magazine, June 9, 1957, 
p.5) Appl. author: Alfred H. 
Howard, © 9Jun57; KK126670. 
7-in-1 tennis and deluxe utility 
portable folding table. (In 
The Courier-journal magazine, 
Loulsvilide, Ky, Oct. 15, 1957, 
p.70) Appl. author: Alfred H. 
Howard. © 130ct57; KK130027. 
62-pe. Cannon pastel contour sheet 
& towel deluxe ensemble. (In _ 
Syracuse herald-American, July 28, 
1957, comics) Appl. author: 
Alfred H. Howard. © 28Ju157; 
KK128049. 


3 miracle fibres ... featured in 
these luxury Cannon blankets. 
(In Syracuse herald-American, 
Aug. 18, 1957, comics) Appl. 
author: Alfred H. Howard. 
© 18Aug57; KK128048. 

Tub enclosure with double sliding 
shower doors. (In The Birmingham 
news, Sept. 22, 1957, p.20) 

Appl. author: Alfred H. Howard. 
© 22Sep57; KK129302. 

12-in-1 auto and home repair kit 
and motor testing set; 1001 uses. 
(In The Milwaukee journal, Sept. 
8, 1957, p19) Appl. author: 
Alfred H. Howard. © 8Sep57; 
KK128968. 

24-pe. ... Cannon deluxe bedding 
ensemble. (In The Courier- 
journal magazine, Louisville, 
Ky., Dec. 1, 1957, p.39) 

Appl. author: Alfred H. Howard. 
© 1Dec57; KK130653. 


FAIRMONT RAILWAY MOTORS, INC. © 

Extinguisher car, W73 series B. 
(Bulletin 757) Appl. author: 
R. B. Evans. © 8Nov57; 
KK130130. 

Hy-rail motor car, A55 series A. 
(Bulletin 759) Appl. author: 
R. B. Evans. © 150ct57; 
KK129365. 

Hy-rail motor car, A30 series C. 
(Bulletin 760) Appl. author: 
R. B. Evans. © 11Nov57; 
KK130131. 


FALSTAFF BREWING CORP. © 

B. prepared for unexpected guests; 
~0-go-go for Falstaff. [Bear 
touching baseball player on 
shoulder] Appl. author: Paul 
Gioni © 16Ju157; KK128217. 

Best haul uf all; go-go-go for 
Falstaff. [Baseball player hold- 
ing basket of fish] App’. au- 
thor: Paul Gioni. © 19Jun57; 
KK128219. 

Bright idea for cool refreshment. 
{Picnickers unloading station 
wagon] (Im Denver post) Appl. 
author: Paul Gioni. © 1Aug57; 
KK129368. 

Enjoy the peak of cool refreshment. 
tessnes scene; cans of beer on 
checkered cloth] (In Denver post) 
Appl. author: Paul Gioni. 
© 12Sep57; KK129370. 

Every drop makes a hit; go-go-go 
for Falstaff. [Baseball player 
missing ball] Appl. author: Paul 
Gioni. © 17Ju157; kk128221. 

Every drop makes a hit. 

(Poster 57-20) Appl. author: 
Paul Gioni. © 20May57; 
KK126515. 

Get in the swim, get cool refresh- 
ment. [Swimming pool scene] (In 
Denver post) Appl. author: 

Paul Gioni. © 15Aug57; KK129369. 

Play it safe, get a case. 

Appl. author: Paul Gioni. 
© 20Ju157; KK129422. 

Scoot to your favorite store; go- 
go-go for Falstaff. [Baseball 
player in racing car] Appl. 
author: Paul Gioni. © 21Jun57; 
kKK128218. 

Take a cut at this one; go-go-go 
for Falstaff. [Baseball player 
cutting cheese] Appl. author: 
Paul Gioni. © 15Ju157; KK128216. 

When you steal home. No. 350; i 
copy no.57-21. Appl. author: 
Paul Gioni. 1 20Jun57; KK127316. 

When you're warming up, go-g0-go 
for Falstaff. [Arm handing cup & 
bottle to baseball player about 
to throw ball] Appl. author: 
Paul Gioni. © 17Jun57; KK128220. 

Wherever you go-co-go in Michigan, 
you'll have more fun with 
Falstaff. That's my beer, and 


July—Dec. 


sure as I'm the Old Pro. (In 
The Flint journal, July 2, 1957, 
pe21) Appl. author: Paul Gioni. 
© 23u157; kk129105. 


Wind up your day with Falstaff 
beer. No.57-24. Appl. author: 
Paul Gioni. © 1Sep57; KK129125. 


FANSTEEL METALLURGICAL CORP. © 
Metals, product divisions and 
markets, Appl. author: Allan L. 
Perey. © 10Jan57; KK127638. 


FARLEE, JIM. 
Who pays the bill when the doctor 
calls at your house? SEE Mutual 
Benefit Health & Accident Assn. 


FARNSWORTH, OVID L. © 
I am a troll, a distinctive charac- 
ter. © 27Nov57; KK130585. 


FEATURE RING CO., INC. © 
Make your first investment to- 

gether, the finest; Feature Lock, 
interlocking diamond rings. Ex- 
clusive patented Gem-on-Gem ... 
(In Life, Mar. 25, 1957, p.126) 
NM: "headlines & general copy. 
© 21Mar57; KK130395. 


FEDERAL PAPER BOARD CO., INC. 

Bucking bronco. The Western Tog- 
gery. Appl. author: Reith 
Studios. © Lindley Box & Paper 
Division, Federal Paper Board Co., 
Inc.; 15Sep57; KK130715. 

Flower border. Vanity Fair. 

Appl. author: Reith Studios. 

© Lindley Box & Paper Division, 
Federal Paper Board Co., Inc.; 
15Sep57; KK130717. 

Lady on horseback. Thé Vogue. 
Appl. author: Reith Studios. 
© Lindley Box & Paper Division, 
Federal Paper Board Co., Inc.; 
15Sep57; KK130716. 

School days. The Tot Shop. Appl. 
author: Reith Studios. © Lindley 
nee & a Division, Federal 

aper Boa Co., Inc.; 15Se = 
oa 5Sep57T; 

Street scene. The Town Shoppe. 
Appl. author: Reith Studios. 
© Lindley Box & Paper Division, 
Federal Paper Board Co., Inc.; 
15Sep57; KK130713. 

SEED-A-JOY CORP. : 

Avoid this, feed your baby in com- 
fort with Feed-A-Joy. SEE 
Strelakos, George. 


FENSTERMAKER, G. B. © 
New covered bridge bank; gaudy 
colors, hand painted. 
© 26Apr57; KK127762. 
FENTON LABEL CO. © 
Manufacturers of Fent-Onamel labels, 
distinctly different. Price list, - 
effective Feb. 1, 1957. 
© 15May57; KK129091. 


FERRY-MORSE SEED CO. © 
Let the good earth produce. Net 


weight 1 lb. Appl. author: 
James W. Wilson. © 1Nov57; 
KK130839. ; 


FIBREBOARD PAPER PRODUCTS CORP. © 
Nampa Independent Grocers catering 
ice cream. Design no.281-2c. 
One half gallon. Appl. author: 
Francis T. Kane. © 13Nov57; 
KK130512. 


FINANCE SERVICE CO. © 
Bank kit by mail, Appl. author: 
Adolph L. Blech. © 19Nov57; 
KK130912, 


FIRESTONE PLASTICS CO. © 
We put Stix on the walls of a steam- 
room to prove it stays put ... 
Velon. (In The Saturday evening 
post, Sept. 22, 1956, p.54) 
© 22Sep56; KK126528. 


1957 


FIRESTONE TIRE & RUBBER CO. © 

Announcing the new Firestone nylon 
500. (In Life, Mar. 18, 1957, 
p.92-93) © 18Mar57; KK130545. 

Bites deep and pulls out clean; 
Champion ground grip, a longer 
lasting tire ... (In Farm jour- 
nal, Feb. 1957, p.159) 
© 1Feb57; KK130128. 

First choice on the 1957 automo- 
biles; the new Firestone De Luxe 
Champion tires. (In The Saturday 
evening post, Dec. 8, 1956, 
p.16-17) © 8Dec56; KK127757. 

Now, for the first time at new low 
prices ... truck tires; the Fire- 
stone Transport. (In The Saturday 
evening post, Oct. 6, 1956, p.67) 
© 60ct56; KK126995. 

Only new Firestone town & country 
tires give you triple-action 


traction. (In Look, Dec. 1l, 
1956, p.56-57) © 11Dec56; 
KK127056. 


FIRST NATIONAL BANK OF TAMPA, © 
A man is as big as his bank, 
{Man standing beside bank] (In 
The Tampa daily times, Aug. 16, 


1957, p-3) Appl. author: Louis 
Benito Advertising. © 16Aug57; 
KkK128020, 


A man is as big as his bank. [Man 
standing by building holding rule 
& papers] (In Tampa momine ‘ 
tribune, Sept. 4, 1957, p.34) 
NM: new illus.; change in copy. 
© 4Sep57; KK128078. 

This is the bank to grow with. 
[Young couple beside building; 
boy holding books, girl sitting 
on suitcase] (In Tampa morning 
tribune, Aug. 27, 1957, p.7) 
© 27Aug57; KK128553. 


FISCHER, RUDY A, owner DRIVE-IN 
RESTAURANT ASSN. OF AMERICA, SEE 
Drive-In Restaurant Assn. of Ameri- 
Ca. 


FISHMAN, AARON HARRY & HAROLD L, 
SCHWARTZ, JR. composing the partner- 
ship EAGLE ROLL LEAF STAMPING CO, 
SEE Eagle Roll Leaf Stamping Co. 


FIT-RITE PANTS CO,, INC. © 
Original touch of gold, Doeskin,. 
© 6May57; KK127593. 


KFJTZGIBBONS BOILER CO,, INC. © 

Scotch type; low pressure for oil 

or gas. Catalog SM-10-5, 
Appl. author: Robert P. McAndrew. 
© 13Nov57; KK130718. 

7700 series boiler-burner unit; 
the modern o1l-fired unit for 
forced hot water heating systems 
«ee Catalog 7700-10-1A, Appl. 
author: Robert P. McAndrew. 
© 188ep57; KK130113. 


FLATSTEEL MANUFACTURING CO. © 
Pants creaser display. Trouser 
creasers; no ironing. NM: 
shape of display; changes in 

printing. © l4Jan57; KK123641. 


FLENTS PRODUCTS CO,, INC. © 
Sleep soundly; use Flents anti- 
noise ear stopples and light 
shields, © 9Apr57; KK126678. 


FLORAL ENTERPRISES, INC. © 
A Christmas greeting that will 
bloom every spring; this Two- 
fone Lilac ... © 26Nov57; 
KK130538, 


FOAM RUBBER CENTER, © 
Imported flexo-steel-asprings. 
The Denise [and others) Sofa 


beds, (In The New York times, 
June 2, 1957, p.62) © 2Jun57; 
KK129457. 


CURRENT REGISTRATIONS 


FONDE, STUART. © 
Menu for tired new home owners. 
Compliments of Fonde-Brown Devel- 
opers. A Fonde-built home ... 
© 29Sep57; KK130186. 


FOOD SERVICE EQUIPMENT CONSULTANTS. 
Food facility planning, © Food 
Service Equipment Consultants, 
D. Dean Rhoads, sole proprietor- 
ship; 2Jan57; KK129515. 


FOOD SPECIALTIES, INC. © 

The 7 Steers steak roundup. (Menu 
=- steerburgers) Appl. author: 
Thomas B, Ham. © 15Sep57; 
kkK12902, 

Write your own ticket. 7 Steers 
honor blank, (Place mats - — 
steaks & steerburgers) Appl. 
author: Thomas B, Ham, 
© 15Sep57; KK1290h1. 


FOOTE, ALLEN M. 
Hidden danger of moisture damage in 
electronic ... equipment. SEE 
Dampp-Chaser, Inc. 


FORD, JOHN J., JR. © 
Information concerning gold, elec- 
trum, silver bars & ingots of 
numismatic interest wanted. 
NM: describes & illustrates un- 
published numismatic assay bars, 
ingots. © 14Jun57; KK126897. 


FORD (LUTHER) PRODUCTS CO. © 
Mrs. Stewart's liquid bluing; for 
automatic or regular washer, 
Tents 102. © 40ct57; 
KkK129504. 


FORD MOTOR CO. © 

Dearborn wagon model 21-2 master 
parts book; July 1957. PA-5413-a. 
© 10Aug57; KK128156. 

Double acting hose kit, part 
no.2351174. SE 6624. © 25Ju157; 
KK128160. 

Ford rear tool bar equipment ... 
for Ford tractors and the Fordson 
major diesel. AD-6603. 
© 28Jun57; KK127538. 

New Ford 100 bushel, 150 bushel 
PTO manure spreaders. AD-6602. 
© 28Jun57; KK127537. 

Now, 12-gear mobility in Ford's most 
powerful tractor; new Ford 840 


Powermaster. AD6686. © 27Aug5s7; 
KK128157. 

Powermaster tractors; 4-plow power. 
AD-6691. © 100ct57; KK130151. 


Single acting hose kit, part 
no.149027; installation instruc- 
tions. SE 6627. © 25Jul57; 
KK128159. 

Single acting hose kit, part 
no.231229; installation instruc- 
tions. SE 6626. © 257u157; 
KK128158. 

3 great models; Ford rotary cutters. 
AD-6654. © 2Aug57; KK128155. 

Workmaster tractors; 3-plow per- 
formance, 2-plow economy. 
\D-6690. © 100ct57; KK130150, 


FOREMOST DAIRIES, INC. © 
Delicious dietary dessert discovery; 
Big Dip ice milk, © 1Mar57; 
KK126530, 


FOREST LAWN MEMORIAL-PARK ASSN. © 
The convenience of undertaking and 
cemetery together. (In Glendale 
news-press, June 17, 1957, p.12-Aa) 
© 17Jun57; KkK127088,. 


FORMS, INC, © 
Announcing 2 brand new, terrific 
money-saving time-saving methods. 
The revolutionary patio mould 
liners; the fabulous hacienda 
stone forms, © 25Jul57; 
KK127953. 


129 


POSTER, VICTOR. © 
I've got a peach of a car, why don't 


you get one, too? © 17May57; 
KK127254, 

The peach of '58. © 9Sep57; 
KK129339. 


FOUGERA (E.) & CO., INC. 

Your cardiology desk-aid number 
nineteen is inside: Congenital 
heart lesions amenable to surgery, 
part 1; Digitaline Nativelle. 
© Varick Pharmacal Co., Inc., di- 
vision of E. Fougera & Co., Inc.; 
19Jun57; KK126578. 


FRANZNICK, PHILIP E, 
TV producer, the magazine of com- 
mercial and show production, SEE 
Ephron, Erwin, 


FRICK (W. H.) INC. © 
Food service tray. Dispensator. 
Illustration 2&3. © 6Aug57; 
KK128905. 


FRIDEN CALCULATING MACHINE CO., 

INC, © 

The best first buy in making your 
office automatic; among automatic 
calculators ... (In Business 
week, Nov. 9, 1957, p.120) 

Appl. author: J. Walter Thompson 
Co. © 8Nov57; KK130039. 

The big first step toward auto- 
matic office cost-savings; cal- 
culator. (In U. S. news & world 
report, Sept. 27, 1957, p.30) 
Appl. author: J. Walter Thompson 
Co. © 23Sep57; KK128841. 

Busiest office becomes the most 
relaxed with Friden IDP tape-talk 
machines, Add-Punch [and others] 
(In Wall Street journal, Sept. 9, 
1957, PeS) Appl. author: 

J. Walter Thompson Co. © 9Sep57; 
KK129036,. 

Duck soup for Friden tape-talk 
machines. Add-Punch [and others] 
(In The Wall Street journal, 

Oct. 14, 1957, p.5) Appl. au- 
thor: J. Walter Thompson Co, 
© 140ct57; KK129401. 

Friden creates a new world for 
business, and tape-talk is the 
heart of it Teledata, Flexo- 
writer [and others] (In Wall 
Street journal, Nov. 20, 1957, 


p.3) Appl. author: J. Walter 
Thompson Co © 20Nov57; 
KK130267. 


Friden tape-talk machines do every- 
thing except collect a paycheck. 
Add-Punch, Flexowriter [and 
others] (In Wall Street journal, 
Aug. 12, 1957, p.3) Appl. au- 
thor: J. Walter Thompson Co. 
© 12Aug57; KK127754. 

Look what the Friden Street story 
zrew into. Add-Punch [and others] 
{in Wall Street journal, Dec. 9, 
1957, p.5) Appl. author: 

J. Walter Thompson Co, © 9Dec57; 
KK1 30648, 

What became of the overtime paper 
work, Friden IDP tape-talk mach- 

ines did it. Flexowriter (and 
others) (In Wall Street 
nal, Sept. 23, 1957, ped) 
Appl. author: J, Walter Thompao 
Co. © 23Sep57; KNM29035. 
FRITTA, ALEXANDER, 

Ave Maria, SEE Calvary Record Co., 

Ine. 


FRUIT PRODUCTS CORP. © 
Ioy-Froat twins’ Twin Animal conteat 


1H) re 


headquarters, Appl. author: 
Murray Morgan. © LIAprS7; 
KK 120900, 


FULLER BRUSH CO. © 
Hlossom Pulmiat room deodorizer, 
Spra-tainer, Contents 12 ounces, 
© 1JulS7; KK13O410, 


130 COMMERCIAL PRINTS AND LABELS 


FULLER BRUSH CO. © Cont'd. 

Gedar Pine Fulmist room deodorizer. 
Spra-tainer. Contents 12 ounces. 
© 140ct57; KK1Z0409. 

Deluxe hang-up case for moth and 
deodorant blocks. © 1Jul57; 
KK129311. 

Dog spray, deodorant & pesticide 
for dogs. Spra-tainer. Contents 
11 ounces net weight. © 12Jun57; 
KK130400. 

Duster spray; don't just move dust, 
pick it up. Spra-tainer. Con- 
tents 12 ounces, © 2Jul57; 
KK130402, 

Foam cleaner for all painted and 
enamelled surfaces. Contents 
10 ounces. © 25Jul57; 

KK130399. 

Fresh-air Fulmist room deodorizer. 
Spra-tainer. Contents 12 ounces. 
© 1Jul57; KK130411. 

Ful-Scat, insect repellent. 
Spra-tainer. Contents 12 ounces. 
© 12Jun57; KK130401. 

Garbage can spray. Spra-tainer. 
Contents 12 ounces. © 12Jun57; 
KK130403. 

Insecticide; kills flies, mosquitos 
ees oOpra-tainer. Contents 12 oz. 
© 12Jun57; KK130405. 

Nomar Plus, furniture wax. Spra- 
tainer. Contents 12 ounces. 
© 140ct57; KK130406. 

Pest spray; roach and ant killer. 
Spra-tainer. Contents 12 oz. net 
weight. © 12Jun57; KK130408. 

Pet shampoo. 11 oz. net wt. 
© 1Ju157; KK128567. 

Plant spray for indoor and outdoor 
use ... Spra-tainer. Contents 
11 oz. net weight. © 123un57; 
KK130404. 

Spot remover spray. Spra-tainer. 


Contents 12 ounces. © 12Jun57; 
KK130407. 
7ULTON COUNTY FEDERAL SAVINGS & LOAN 
ASSN. © 


Who to call when in need of cit 

service. © 15Jul57; KK128554. 
FUNNY-SAKS CO. 

Color me. Ali, the gator. 
© Evelyn R. Robertson & Ralph E. 
MacKenzie d.b.a. Funny-Saks; 
1Jun57; KK129301. 

Color me. Hootin owl. © Evelyn R. 
Robertson & Ralph E. MacKenzie 
d.b.a. Funny-Saks; 1Jun57; 
KK129296. 

Color me. Jumpy, the frog. 
© Evelyn R. Robertson & Ralph E. 
MacKenzie d.b.a. Funny-Saks; 
1Jun57; KK129300. 

Color me. Packy, the elephant. 
© Evelyn R. Robertson & Ralph E. 
MacKenzie d.b.a. Funny-Saks; 

_1Jun57; kk129298. 

Color me. Soup Bone, the houn' dog. 
© Evelyn R. Robertson & Ralph E. 
MacKenzie d.b.a. Funny-Saks; 
1Jun57; KK129299. 

Color me. Whiskers, the rabbit. 
© Evelyn R. Robertson & Ralph E. 
MacKenzie d.b.a. Funny-Saks; 
1Jun57; KK129297. 


FUT-BAL CO. 

Play Fut-Bal, a scientific card game 
with all the thrillsof football; 
for teen-agers ... © Willard H. 
Wendt d.b.a. Fut-Bal Co.; 1AUg57 5 


KK129565. 
G 


G. H. P, CIGAR CO. © 
Brighten his day with La Palina; 
for Father's Day, give him... 
(In Buffalo courier express, 
June 2, 1957, p.6-B) Appl. au- 
thor: Compton Advertising, Inc. 
© 2Jun57; KK128923. 


Every inch a better cigar. 

La Palina. [Man balancing cigar 
on tip of finger] (In Buffalo 
courier express, May 12, 1957, 
p-8-B) Appl. author: Compton 
Advertising, Inc. © 12May57; 
KK129523. 

Every inch a better eigar. 

La Palina. -[Man holding cigar 
horizontally between two fingers] 
(In Buffalo courier express, 

May 19, 1957, p.13-B) Appl. 
author: Compton Advertising, Inc. 
© 19May57; KK129524. 

Fold-a-pak .,. holds 5 pleasure- 
filled cigars; El Producto. 

(In The Kansas City star, Oct. 22, 
1957, p.18) Appl. author: 
Compton Advertising, Inc. 

© 220ct57; KK129717. 

Give dad pleasure with pride; El 
Producto. (In Syracuse herald- 
journal, Syracuse, N. Y., June 4, 
1957, p.19 Appl. author: Comp- 
ton Advertising, Inc. © 4Jun57; 
Kk128921. 

Say hello to a good buy: El Pro- 
ducto, 2 for 25 ¢. (In Daily 
news, New York, July 9, 1957, 

Pp. 59) Appl. author: Compton 
Advertising, Inc. © 9Jul57; 
KK128925. 

What Washington needs is a good 
10¢é cigar ... La Palina. [Smiling 
man holding cigar] (In Washington 
post & times herald, Aug. 25, 
1957, p.C6) Appl. author: 
Compton Advertising, Inc. 
© 25Aug57; KK128605. 

What Washington needs is a good 
10¢ cigar ... La Palina. [Smiling 
man in eyeglasses, holding cigar] 
(In Washington post & times her- 
ald, Aug. 11, 1957, p.Cé6) Appl. 
author: Compton Advertising, Inc. 
© 11Aug57; KK128604. 

Where there's smoke, there's Lovera 
and a carefree Texan. [Cowboy 
hat] (In The Amarillo globe- 
times, Sept. 23, 1957, p.10) 

Appl. author: Compton Advertising, 
Inc. © 23Sep57; KK129721. 

Where there's smoke, there's Lovera 
and a carefree Texan. [Ten-gallon 
hat] (In The Amarillo globe- 
times, Sept. 30, 1957, p.12) 

Appl. author: Compton Advertising, 
Ine. © 30Sep57; KK129720. 

You'll feel like a hero with an El ‘* 
Producto. (In Syracuse herald- 
journal, Syracuse, N. Y., May 7, 
1957, poe) Appl. author: Comp- 
ton Advertising, Inc. © 7May57; 
KK128922. 

You'll feel like a slugger with an 
El Producto. (In The Milwaukee 
journal, Apr. 24, 1957, p.21) 
Appl. author: Compton Advertising, 
Inc. © 24apr57; KK128545. 

You'll feel like an all-star with 
an El Producto. Varsity Panetela. 
(In The Baltimore evening sun, 
Oct. 29, 1957, p.28) Appl. au- 
thor: Compton Advertising, Inc. 
© 290ct57; KK129716. 

You'll feel so proud with an El 
Producto. Bouquet. (In The 
Kansas City star, Sept. 24, 1957, 
p.18) Appl. author: Compton 
Advertising, Inc. © 24Sep57; 
KkK129718. 


GAIR'S, © 
Congratulations, we were very. 
Pleased to see you iu vwne press. 
Gair's, for good clothes. 
© 28May57; KK128988 


GALCO. 
Quadri-Tilt, Quadri-Track; the only 
self-storing aluminum combination 
4 track screen-storm window that 
t.*ts. (In Sunday news, New York, 
Ma.. 31, 1957, Queens-Long Island 


July—Dec. 


section, p.Q36) © Galco Indus- 
tries, Inc. d.b.a. Galco; 
31Mar57; KK1293537. 


GALCO INDUSTRIES, INC. d.b.a. GALCO. 
SEE Galco. 


GALLO (E. & J.) WINERY. © 

After 200 years, a new kind of wine, 
Paisano. Appl. author: Doyle 
Dane Bernbach, Inc. © 20Jun57; 
KK126535. 

Brrr, Gallo on ice. Appl. author: 
Doyle Dane Bernbach, Inc. 
© 20Jun57; KK126536. 

Twice as good with Gallo; burgundy. 
Appl. author: Doyle Dane Bernbach, 
Inc. © 283an57; KK126569. 

Twice as good with Gallo; cocktail 
pale dry sherry. Appl. author: 
Doyle Dane Bernbach, Inc. 
© 6Mar57; KK126568. 


GALLO, PAUL. © 
Ripe black olives, roasted-toasted; 
cured in olive oil with alspice 
[sic] Net wt. 8 f1. ozs. WM: 
"roasted-toasted; cured in oliv 
oil with alspices." © 9Aug57; 
KK128012. 


GANDRUD (E. S.) CO., INC. © 
Gandy Spred-N-Fold spreader-seeder. 
Appl. author: Ebenhard S. Gan- 
drud. © 27Sep57; KK130587. 


GARRISON MACHINE WORKS, INC. © 
Automatic Garrison bevel gear 
chucks. Appl. author: Ralph P. 
Garrison. © 11Jul57; KK127243. 


GARVIN-MILBIT MANUFACTURING CO., INC.© 

The get well pac. Contents: potty, 
horseshoe ice bag ... Appl. au- 
thor: Murray H. Garvin. © 5Jun57; 
KK127540. 

No drip jiggers; a set of  ... 
Appl. author: Murray H. Garvin. 
© 5Jun57; KK127539. 


GATEWAY MARKETING SERVICE, INC. © 

For you, gift certificate inside. 
Freedom Federal Savings & Loan 
Assn. © 150ct57; KK130872. 

Growing, growing, growing; like 
Small children, savings grow ... 
Dollar Savings & Loan Assn. 
© 10Sep57; KK128358. 

Here it is, a wonderful gift just 
for you; the Greensburg Savings 
vacationer. Greensburg Savings 
& Loan Assn. © 28Jun57; 
KK128403. 

An invitation; come see where your 
money grows. First Federal Sav- 
nee & Loan Assn. of New Castle. 
© 4Nov573; KK130873. 

Is your money in the right place? 
Union Federal Savings & Loan 
Assn. © 13Nov57; KK130871. 

It's a grand and glorious feeling; 
dividend notice inside. Dollar 
Savings & Loan Assn. © 28Jun57; 
kx128404, 

It's a grand and glorious feeling; 
dividend notice inside. Dollar 
Savings & Loan Assn. © 25Jul57; 
KK127712. 

Now celebrating our 61st anniversary; 
we have a gift for you. First 
Federal Savings & Loan Assn. of 
Beaver Falls. © 10Sep57; 
KK128361. 

Now celebrating our 35th anniver- 
Bary; we have a gift for you. 
Brentwood Federal Savings & Loan 
Assn. © 10Sep57; KK128360. 

Now, your choice of two wonderful 
gifts. West View Savinne & Loan 
Assn. © 10Sep57; KK128363. 

Over $200,000 paid to First Federal 
of Beaver Falls savers ... First 
Federal Savings & Loan Assn. of 
Beaver Falls. © 28Jun57; 
KK128405, 


1957 


Security; 3@ current dividend on 
insured savings. United Savings. 
© 28Jun57; KK128402. 

Serving more with more service. 
Fidelity Savings & Loan Assn. 
© 290ct57; KK130874. 

Start now; save regularly at United 
Savings. © 10Sep57; KK128359. 

There's an important gift certifi- 
cate inside for you. Eagle 
Savings & Loan Assn. © 21Aug57; 
kKK128051. 

There's an important gift certifi- 
cate inside for you. Foster 
Federal Savings & Loan Assn. 
© 25Ju157; KK127711. 

We're moving. Pittsburgh Home 
Savings & Loan Assn. © 10Sep57; 
KK128362. 


Why? Save time ..; with a checking 
account. First National Bank of 
Mercer. © 300ct57; KK130869. 


Why take less when you can get 
26? Eagle Savings & Loan Assn. 
© 1Ju157; KK127710. 

You get a lot to like when you save 
at First Federal Savings & Loan 
Assn. of Bellevue. © 26Aug57; 

KK128050. 

You get 7 important benefits when 
you save regularly ... Friend- 

ship Federal Savings & Loan Assn. 
© 150ct57; KK130870. 


GAYBRAND BAGS, INC. © 

Town 'N Travel, by Gaylene, for 
America on the go; fashion right 
for every occasion, © 15Aug57; 
KK128129. 

Town 'N Travel, by Gaylene, for 
America on the go; travel right, 
fashion right. © 15Aug57; 
KK128130. . 

Town 'N Travel, for America on the 
go; big bags with a big sales 
potential for you. © 15Aug57; 
kKK128131. 


GAYLORD PRODUCTS, INC. © 
Be the one with that man. Gayla 
Hold-Bob bobby pins with Flexi- 
Exp (In Seventeen, Mar. 1957, 
p.189) © 1Mar57; KK129734. 


Here's why Gayla Hold-Bob with ... 
FPlexi-Grip, outsells every other 
bobby pin on the market. (In 
Variety store merchandiser, Oct. 
1956, p.41) © 10ct56; KK126494. 


GENERAL ELECTRIC CO. © 
Talk about being stacked; motor- 
generator welders. GED-3356. 
© 27Jun57; KK127051. 


GENERAL FIREPROOFING CO, © 
GF metal partitions ... in the 
efficient use of office space. 
© 10ct57; KK129854. 


Super Filer for traffic department 
records, © 10ct57; KK129853. 


GENERAL FOODS CORP. © 

Bireley's because you're thirsty 
«+» Girl & man in racing car; 
hand holding bottle. Appl. au- 
thor: Young & Rubicam, Inc. 
© Bireley's Division, General 
Foods Corp.; 1May57; KK126939. 

Bireley's because you're thirsty 
... Girl serving franks & rolls; 
hand holding bottle. Appl. au- 
thor: Young & Rubicam, Inc. 
© Bireley's Division, General 
Foods Corp.; 1Jul57; KK126935. 


Bireley's because you're thirsty 
... Tennis girl sitting on beach 
chair; man's hand with bottle. 
Appl. author: Young & Rubicam, 
Inc. © Bireley's Division, Gen- 
eral Foods Corp.; lJun57; 
KK126934. 


CURRENT REGISTRATIONS 


154 off on Birds Eye fresh-fruit 
pies. (In Detroit news, May 1, 
1957, p.58) Appl. author: 

Young & Rubicam, Inc. © 1May57; 
KK128627. 

5@é off on Birds Eye meat pies ... 
Frosted foods. (In Evening bul- 
letin, Philadelphia, May 27, 1957, 


p.39) Appl. author: Young & 
Rubicam, Inc. © 27May57; 
KK126936. 


Free, Birds Eye beef or turkey pie; 
look for chicken pie package with 
the red sticker. (In The Detroit 
times, Oct. 30, 1957, p.30) 

Appl. author: Young & Rubicam, 
Ine. © 300ct57; KK130757. 

How any grocer can come out a-head; 
Kool-Shake, milk shakes. (In 
Chain store age, Mar. 1957, 
p.101-103) Appl. autnor: Charles 
Blackmore. © 28Feb57; KK128808. 

Kool-Aid komedy. Knight. (In 
Chicago Sunday tribune, comics 
feature magazine, June 30, 1957, 
P-7) Appl. author: Eugene E. 
Gallivan. © Perkins Division, 
General Foods Corp.; 30Jun57; 
KK127218, 

Kool-Shake makes milk taste like a 
soda fountain shake. [Boy hold- 


ing Paes (In Life, June 17, 
1957, p.78 Appl. author: 
Eugene E. Gallivan. © 13Jun57; 
KK127837. 


Kool-Shake makes milk taste like a 
soda fountain shake; cool Mother 
Goose. (In Chicago Sunday trib- 
une comics feature magazine, May 
19, 1957, p-11) Appl. author: 
Eugene E. Gallivan. © 19May57; 
KK127836. 

Kool-Shake makes milk taste like a 
soda fountain shake; new flavor, 
Scotch chocolate. fBoy, in plaid 
coat, holding shaker] (In Family 
circle, July 1957, p.24) Appl. 
author: Eugene E. Gallivan. 
© 27Jun57; KK127835. 

What turns green in winter? It's 
Capri ... the drink that's a 
bubbly-bright refresher in summer 
.-. (In Bottling industry, 

Nov. 5, 1957, p.98) Appl. au- 
thor: Young & Rubicam, Inc. 

© General Foods Corp. (in notice: 
Bireley's Division, General Foods 
Corp.); 5Nov57; KK130769. 

Wow, listen to this; Kool-Shake 
promises even greater sales ... 
milk shakes. In Supermarket 
news, Mar. 4, 1957, p.6) Appl. 
author: Eugene E. Gallivan. 
© 4Mar57; KK127838. 


GENERAL INSECTICIDE CO., INC, © 
Tom Cat rat & mouse pellets. One 
pound, ee author: Benjamin D. 
Smith. © 4Dec57; KK130510, 


GENERAL MILLS, INC. © 
Betty Crocker Bisquick, variety 
baking mix. Series no.79A. 
Net wt. 2 1/2 lbs. © 26Mar57; 
KK127039. 
Tetty Crocker Bisquick, variety 


baking mix. Series no.79-B. 
Net wt. 21/2 lbs. © 1Aug57; 
KK1 30031, 


Betty Crocker black walnut flavor 


cake mix. Series no.l-A. . 
1 1b. 4 og. net wt. © 280ct57; 
KK1 30032, 


Betty Crocker cake 'n frosting mix, 
devils food with fluffy white. 
Series no.2. 15 1/2 og, net wt. 
© 19Ju157; KK130055. 

Betty Crocker cake 'n frosting mix, 
white with chocolate fudge. 

18 og. net wt. Series no.2. 
© 15Ju157; KK130034. 

Betty Crocker corn muffin mix. 
Series no.l. 14 of, net wt. 
© 20Aug57; KK150921. 


131 


Betty Crocker date muffin mix. 
Series no.l. 14 oz. net wt. 
© 22Aug57; KK130311. 

Betty Crocker lemon custard flavor 
angel food cake mix. 1 1b. 1 oz. 
net wt. Series no.1-B. 
© 30Ju157; KK128273. 

Betty Crocker orange muffin mix. 
Series no.1l. 14 oz. net wt. 
© 28Aug57; KK130922. 

Betty Crocker raisin bran muffin 
mix. Series no.l. 14 oz. net 
wt. © 4Sep57; KK130312. 

Betty Crocker Sperry Wheat Hearts; 
wheat cereal. Series no.33A. 
Lib. Ae" o7. net. © 19Aug57; 
KK128386. 

Sperry degerminated white corn 
meal. Series no.19A. 1 lb. net. 
© 263u157; KK128385. 


GENERAL MOTORS CORP. © 
Wash them all, rinse, too, with 
31/2 gallons of hot water. 
'57 Frigidaire automatic washers, 
electric dryers. (In Ladies’ 
home journal, Jan. 1957, p.105) 
© 26Dec56; KK129528. 


GENESEE BREWING CO., INC. © 
The bright taste in beer. Genesee 

premium beer quality. (In 
Syracuse herald-journal, Sept. 17, 
1957, p15) Appl. author: 
Marschalk & Pratt Division of 
McCann Erickson, Inc. © 17Sep57; 
KK12910). 


GEO-PHYSICAL MAPS, INC. © 
The 6-foot globe; The 12-inch work 
globe. © 1Dec56; KK128983. 


GILLETTE CO. © 

Adorn, invisible hair spray by 
Toni. Net wt. 7 oz. © Gillette 
Co., Toni Co. Division; 6Jul57; 
KK127750. 

Baseball's secret language free, 
with purchase of Gillette super- 
speed razor. Finger-tip movies 
featuring Paul Richards ... (In 
Leatherneck, Sept. 1957, p.13) 
Appl. author: Maxon, Inc. 
© 25Aug57; KK129137. 

Breaking all sales records in food 
stores year after year; World 
Series promotion. Super-speed 
razor; Blue blades. (In Super 
market merchandising, Aug. 1957, 
p.96-97) Appl. author: Maxon, 
Inc. © 5Aug57; KK127560. 

Finals world's invitational match 
game bowling championships pre- 
sented on the Gillette Cavalcade 
of Sports. (In TV guide, Dec. 7, 
1957, p.A-78) Appl. author: 
Maxon, Inc. © 4Dec57; KK130529. 

Gay Gillette gifts; the man who has 
everything shaves every day. 
Razors, blades, and Foamy. 
© Gillette Co. (in notice: Gil- 
lette Safety Razor Co., a division 
of Gillette Co.); 3Sep57; 


KK128982. 
Gillette Foamy shaving cream. 
Merchandise gift card, 


© 3Sep57; KK129121. 

It's here, the new Gillette 195 
adjustable razor, in travel case 
eee © Gillette Co. (in notice: 
Gillette Safety Razor Co., a di- 
vision of Gillette Co.); ljSepS7; 
KK129100, 

Johnny Logan shows you a fielding 
trick, and how to get swell- 
looking shaves ... Super-speed 
razors. (In The Detroit free 
press, Apr. 21, 1957, comics) 
Appl. author: Maxon, Ino. 
© 2Qlape 57; KKleTees. 

Look at thie brand-new Christmas 
line of Gillette dollar cetohers. 
Blue bladea, Thin blades, FPoamy. 
(In Chain atore age, variety ed., 
Sept. 1957, p.lie) Appl. euthor: 
Maxon, Ino. © 7SepS7; KKI29078. 


132 COMMERCIAL PRINTS AND LABELS 


GILLETTE CO. © Cont'd. 

Merchandise gift card showing 
dwarf and Christmas tree. 
© 3Sep57; KK129160. 

Merchandise gift card showing 
dwarf, candy cane, and stocking. 
© 3Sep57; KK129161. 

Merchandise gift card showing 
dwarf, mantel=-piece and candle. 
© 3Sep57; KK129.58. 

Merchandise gift card showing two 
prominent dwarfs. © 3Sep57; 
KK129159. 

New care-free Tonette, children's 
home permanent by Toni. Contents: 
3.5 fl. oz. waving lotion ... 
© Gillette Co., Toni Co. Division; 
21Jun57; KK126550. 

New Gillette adjustable razor; a 
superb gift for any man. (In 
The New Yorker, Nov. 30, 1957, 
p.-66-67) | Appl. author: Maxon, 
Ine. © 28Nov57; KK130420. 

New Twirl, home permanent in a 
tube. Contents: 2.75 avoir oz. 
waving creme ... © Gillette Co., 
Toni Co. Division; 9Ju157; 
KK127731. 

New-way Toni, home permanent; with 
double-easy applicator. Contents: 
3.85 fl. oz. waving lotion ... 
© Gillette Co., Toni Co. Division; 
6Sep57; KK129465. 

Say merry Christmas with Gillette 
gifts on cards. Super-speed razor 
with Blue Blade dispenser [and 
others] (In Look, Dec. 24, 1957, 
p.89) Appl. author: Maxon, Inc. 
© 10Dec57; KK130571. 

Silver Curl, home permanent+ beauty 
treatment for gray & white hair; 
by Toni. Contents 3.85 fl. oz. 
waving lotion ... © Gillette 
Co., Toni Co. Division; 21Jun57; 
KK126551. 

Special offer; new-way Toni, home 
permanent. Contents: 3.85 fl. 
oz. waving lotion ... © Gillette 
Co., Toni Co. Division; 1May57; 
KK126552. 

Variety stores can break all sales 
records; tie in with Gillette's 
world Series promotion. Super- 
speed razor; Blue blades. (In 
Variety store merchandiser, Aug. 
1957, p.90-91) Appl. author: 
Maxon, Inc. © 1Aug57; KK127559. 

World Series time is record-break- 
ing time for you. Gillette su- 
per-speed razor set. (In Post 
exchange, Sept. 1957, pell-h5) 
Appl. author: Maxon, Inc. 
© 1Sep57; kkK129138. 

World Series time is record- 
breaking time for you; signals 
--. in finger-tip movies. Super- 
speed razor; Blue Blades. (In 
Buying guide, Sept. 1957, p.33) 
Appl. author: Maxon, Inc. 
© 1Sep57; KK129592. 

World Series time is record-breaking 
time for you. Super-speed razor; 
Blue blades. (In Drug topics, 
Aug. 5, 1957, p.70-71 Appl. 
author: Maxon, Inc. © 5Aug57; 
KK127558. 

GILLETTE SAFETY RAZOR CO., a division 
of GILLETTE CO. SEE Gillette Co. 


GILSDORF, JOSEPH B. & LEONARD A. DE 
KLOTZ composing the partnership 
TREGREEN CO. SEE Tregreen Co. 


GINGOLD, LOUIS L. & ABE A. GREEN t.a. 
RESULTS UNLIMITED, SEE Results 
Unlimited. 


GLASCOCK BROS. MANUFACTURING CO. © 
Drink Coca-Cola; offer two drinks 
for increased profits with this 
new Glasco pre-mix utility vendor. 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 27Aug57; 
KK128529. 


New chocolate shake vendor by 
Glasco; serves pre-mixed chocolate 
shakes ... serves milk and flavor- 
ed milk ... Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 120ct57; KK129749. 


GLEASON, WARD. © 
Gleasons Drive In Restaurants, Inc. 
Hi-Burger. Waiter with tray of 
hamburgers. © 1Mar57; 
KK128730. 


GLEASON CORP. © 

Homecrafters, sand it yourself ... 
with a Gleason all-rubber Sander 
Blok. Appl. author: John A. 
Pescheck. © 1Nov57; KK130495. 

Make your own boat dolly with this 
Gleason boat Rolaway kit. 
Appl. author: John A. Pescheck. 
© 15Nov57; KK130494.. 


GLEASON STEEL CORP. 

Milwaukee all-steel platform trucks; 
catalog sheet no.415. Milwaukee 
all-steel stock carts; catalog 
sheet no.415-B. Appl. author: 
John A. Pescheck. © Milwaukee 
Truck Co., division of Gleason 
Steel Corp.; 29Jun57; KK127650. 


GLENMORE DISTILLERIES CO. © 
Colonel Thompson knows the way; 
Old Kentucky Tavern. Col. Frank 
Thompson [standing in forest] 
(In Life, Feb. 18, 1957, p.8) 
Appl. author: John D. O'Connell. 
© 18Feb57; KK129201. 


GLENNAN, T. KEITH. 
Should your child be an engineer? 
SEE New York Life Insurance Co. 


GLIDDEN CO. © 

Any one of these labels, ane $1.00, 
gets you this hot 'n co d picnic 
bag. Durkee's spices, gourmet 
seasonings [and others] (In 
Better homes & gardens, July 
1957, p.91) Appl. author: Mel- 
drum & Fewsmith, Inc. © Glidden 
Co., Durkee Famous Foods Division 
(in notice: Durkee Famous Foods 
Division); 18Jun57; KK127840. 

Glidden-Durkee makes profit moves 
ee» processors of edible oils, 

Durkee is also a recognized leader 
in supplying specialty products to. 
the commercial food industry. (In 
Barron's, Oct. 7, 1957, p.28-29) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 7O0ct57; KK129848. 

How Durkee serves food men who 
measure ingredients by the car- 
load. Spices, seasonings [and 
others] (In U. S. news & world 
report, Oct. 25, 1957, p.120) 
Appl. author: Meldrum & Fewsmith, 
Ine. © 210ct57; KK129835. 


Now, add exciting flavor ... 
Durkee's gourmet seasonings pack- 
aged to add a decorator touch to 
your kitchen. (In Ladies' home 
journal, Nov. 1956, p.224) Appl. 
author: Meldrum & Fewsmith, Inc. 
© Glidden Co., Durkee Famous Foods 
Division; 290ct56; KK127247. 

The paint that gives you everything; 
Spred Satin, the 100% latex wonder 
wall paint. (In Life, Sept. 9, 
1957, p-72-73) Appl. author: 
Meldrum & Fewsmith, Inc. 
© 5Sep57; KK129847. 

Wherever you live, a new home can 
be yours for very few dollars; 
exterior paints. Spred Glide-On 
{and others] (In The Saturday 
evening post, Aug. 31, 1957, 

p.-75) Appl. author: Meldrum & 
Fewsmith, Inc. © 26Aug57; 
KkK129846. 


July—Dec. 


Why Glidden paints are easier to 

use, look better ... whatever you 
aint. Spred Satin, Spred Lustre 
and others] (In Better homes & 

gardens home furnishings ideas, 

Fall, 1957, p.39) Appl. author: 

Meldrum & Fewsmith, Inc. 

© 18Sep57; KK128879. 


GOES. 

Bordered blanks, stock certificate 
blanks [and others] (Lithographed 
envelope, size 9x12) © Goes 
Lithograph Co. t.a. Goes; 
3Jun57; KK1l Bic 


GOES LITHOGRAPHING CO. t.a. GOES. 
SEE Goes. 


GOLD MEDAL CANDY CORP. © 

Bonomo's banana Turkish taffy; crack 
it up. Net wt, 1 3/8 oz. 
© 7Jan57; KK126763. 

Bonomo's chocolate Turkish taffy; 
erack it up. Net wt. 1 3/8 oz. 
© 7Jan57; KK126760. 

Bonomo's strawberry Turkish taffy; 
crack it up. Net wt. 1 3/8 oz. 
© 7Jan57; KK126761. 


Bonomo's Purkish taffy; crack it 
up. Cauldron. Net wt. 1 3/8 oz. 
© 7Jan57; KK126762. 


GOLDEEN'S, INC. © / 
Custom-made draw draperies for your 
entire home and wall-to-wall 
carpeting ... (In San Jose 
mercury-news, Sept. 8, 1957, 
p.31) Appl. author: Mary Chaney 
Hoffman. © 8Sep57; KK128444. | 


GOLDEN GIFT, INC. © 
Which is your best orange juice buy 
for flavor, health and economy? 
(In Parents' magazine, Sept. 
1956, p.137) © 10Aug56; 
KK128302. 


GOODRICH (B. F.) CO. © 
Smileage; Fri.-Sat. tire specials. 
(In Cleveland daily banner, 
Cleveland, Tenn., Oct. 351, 1957, 
Pp.7) € 310ct57; KK130847. 


GORDON-ALLEN CO. 

Anzio meatless pizza sauce. Net 
wt. 6 ozs. © Anzio Food Prod- 
ucts, Division of Gordon-Allen 
Co.; 1Ju155; KK127775. 

Anzio pizza shell. Net wet. 7 3/4 
ounces. © Gordon-Allen Co. (in 
notice: Anzio Food Products, divi- 
sion of Gordon-Allen Co.); 13u155; 
KK128555. 


GORDON'S DRY GIN CO., LTD. © 
Blendsmanship, one of a series on 

the art of being a good mixer. 
Keep your chit-chat as smooth as 
your vodka drinks. (In Bingham- 
ton sun, Binghamton, N. Y., Oct. 
21, 1957) Appl. author: L. H. 
Hartman Co., Inc. © 210ct57; 
KK129535. 

Blendsmanship, one of a series on 
the art of being a good mixer. 
Keep your humor as dry as your 
vodka drinks. (In The Pough- 
keepsie New Yorker) Appl. au- 
thor: L. H. Hartman Co., Inc. 
© 210ct57; KK129364. 

For blendsmanship above and beyond 
the call of duty to the man who 
perfected the Bloody Mary; vodka. 
(In Jamestown farm journal, Oct. 
21, 1957, p.l2) Appl. author: 
L. H. Hartman Co., Inc. 
© 210ct57; KK129418. 


GORHAM CO. © 
At home, we picnic in style. 
Theme, Willow [and others] 
Sterling. (In Better homes & 
gardens, May 1956, p.173) Appl. 
author: Donahue & Coe, Inc. 
© 1May56; KK129479. 


057 


Bordered blanks, stock certificate 
blanks [and others] (Lithographed 
envelope, size 6 x 8 © Goes 
Lithographi Co. t.a. Goes; 
3Jun57; KK126450. 

The bride who told all; sterling. 
Celeste, Theme [and others] sige 
Bride's magazine, winter 1956, 
p.25) Appl. author: Donahue & 
Coe, Inc. © 150ct56; KK127161. 


The bride who told all. The New 
Celeste, Theme [and others] 
Sterling. (In Bride's magazine, 
spring 1957, p.95) Appl. author: 

‘Donahue & Coe, Inc. © 15Jan57; 
Kk129480. 

Buy and try plan. Buy one, get 
four; take 3 place-settings on 
trial for one year; sterling 
silver. (In The Nashville Ten- 
nessean, Aug. 11, 1957, p.10D) 
Appl. author: Donahue & Coe, Inc. 
© 11Aug57; KK127851. 

Can you photograph a feeling? 
Sterling. Office [party] (In 
Living for young homemakers, 

Nov. 1957, p.4) Appl. author: 
Donahue & Coe, Inc. © 1Nov57; 
KK130283, 

Do your Christmas peeking early; 
sterling. lea holding spoon; 
party scene (In Co-ed magazine, 
Nov. 1957, p.47) Appl. author: 
Donahue & Coe, Inc. © 1Nov57; 
KK130285. 

Does your heart go window-shopping? 
The New Celeste, Theme [and 
others] (In Seventeen, Dec. 
1956, p.99) Appl. author: 
Donahue & Coe., Inc. © 1Dec56; 
KK127549. 

How much does it cost not to own 
Gorham sterling? The New Celeste 


{and others] Appl. author: 
Donahue & Co., Ine. © 10ct56; 
KK126806. 


How to feel like a million; ster- 
ling. [Couple eating on crate] 
(In Mademoiselle, Feb. 1957, p.19) 
Appl. author: Donahue & Co., Inc. 
© 1Ffeb57; KK127675. 


It's never too late to start living. 
Fairfax, Willow [and others] 
Sterling. (In Better homes & 
gardens, Apr. 1956, p.63) 
author: Donahue & Coe, Inc. 
© 1lApr56; KK129478. 

Mrs. Americas everywhere choose 
Gorham sterling. [Endorsed by] 
Mre. America of 1958, Mrs. Linwood 
Findley ... Stardust [and others] 
(In McCall's, Oct. 1957, p.180- 
181) Appl. author: Donahue & 
Coe, Inc. © 10ct57; KK129392. 


One time it pays to hint like mad; 
sterling. [Girl bending over 
breakfast table holding newspaper] 
(In Seventeen, Mar. 1957, p.141) 
Appl. author: Donahue & Coe, Inc. 
© 1Mar57; KK127677. 

A practical guide for giving or 
getting; sterling. In Better 
homes & gardens, Dec. 1956, p.7) 
Appl. author: Donahue & Coe., 
Inc. © 1Dec56; KK127026. 

Reflections on Christmas eve; 
sterling. [Man by fireplace with 
dog) (In Vogue, Nov. 1, 1957, 
p.39) Appl. author: Donahue & 
Coe, Inc. © 1Nov57; KK130282, 

A secret you won't need to keep; 
sterling. [Four girls, in night 
clothes, looking at fork] (In 
Seventeen, Feb. 1957, p.18) 

Appl. author: Donahue & Coe, Inc. 
© 1Ffeb57; KK127678. 

She has stardust in her eyes; the 
new Stardust by Gorham sterling. 
(Girl, reclining on bed, looking 
at picture of man] (In Seventeen, 
Apr. 1957, p.126-127) Appl. au- 
thor: Donahue & Coe, Inc. 
© 1Apr57; KK127681. 


Appl. 


CURRENT REGISTRATIONS 


She has stardust in her eyes; the 
new Stardust by Gorham sterling. 
[Girl reclining on bed, looking 
at picture of man] (In Vogue, 
Apr. 1, 1957, p.101) Appl. au- 
thor: Donahue & Coe, Inc. 
© 1Apr57; KK128376. 


So you think she's still a little 
girl; sterling. [Woman watching 
young couples dancing] (In 
McCall's, Mar. 1957, p.15) 

Appl. author: Donahue & Coe, Inc. 
© 1Mar57; KK127680. 

Some things an architect can't 
specify; sterling. [2 men & 
woman looking at blueprints] 

(In Better homes & gardens, Oct. 
1956, p.163) Appl. author: 


Donahue & Coe, Inc. © 10ct56; 
KK127079. 
Spooning can be fun. Sterling. 


(In Seventeen, Oct. 1957, p.123) 
Appl. author: Donahue & Coe, Inc. 
© 10ct57; KK129391. 

Suddenly some day is today; ster- 
ling. [Girl holding up dress 
while mother watches] (In Ameri- 
can girl, May 1957, p.9) Appl. 
author: Donahue & Coe, Inc. 
© 1May57; KK127676. 

The talented guest gives Gorham 
sterling. (In House & garden, 
Sept. 1957, p.el5) Appl. author: 
Donahue & Coe, Inc. © 1Sep57; 
kKkK129111. 

There's a pattern for a happy 
marriage. The New Stardust, 
Willow [and others] Sterling. 
(In Bride's magazine, summer 1957, 
p.44) Appl. author: Donahue & 
Coe, Inc. © 15Apr57; KK129481. 


What does a girl feel about her 
parents? Greenbrier, Rondo [and 
others] Sterling. (In American 
girl, Apr. 1956, p.5) Appl. au- 
thor: Donahue & Coe, Inc. 
© lApr56; KK129477. 


What does a girl feel about her 
parents? Sterling. [Girl watch- 
ing parents play game] (In Seven- 
teen, Oct. 1956, p.113) Appl. 
author: Donahue & Coe, Inc. 
© 10ct56; KK127679. 

Where dreams are kept on file; 
sterling. [Clerk showing silver 
to girl (In Mademoiselle, Mar. 
1957, p-59) Appl. author: 
Donahue & Coe, Inc. © 1Mar57; 
KK127674. 

Why some families have more fun; 
sterling. [Breakfast scene] 

(In Mademoiselle, Nov. 1957, p.10) 
Appl. author: Donahue & Coe, Inc, 
© 1Nov57; KK130284, 


GOTHAM LIGHTING CORP. © 

Hourglass series; basic unit for 
direct-indirect illumination. 
No.501. Appl. author: Harry M. 
Gerstel. © 15Mar54; KK127765. 

Wallites; provide high levels of 
diffuse illumination ... where 
localized lighting is required. 
Appl. author: Harry M. Gerstel. 
© 29Feb56; KK127764. 


GOULD-NATIONAL BATTERIES, INC. © 

For full power when it's needed 
most ... industrial truck battery. 
Appl. author: Hutchins Advertising 
Co., Inc. © 28Sep57; KK128756. 

For full power when it's needed 
most ... Kathanode batteries for 
air conditioning and car lighting. 
Appl. author: Hutchins Advertising 
Co., Inc. © 27Sep57; KK128755. 

Por full power when it's needed 
most ... Kathanode batteries for 
diesel starting. Appl. author: 
Hutchins Advertising Co., Inc. 
© 28Sep57; KK128757. 

For full power when it's needed 
most ... Plante, the aristocrat 


133 


of stationary batteries, Appl. 
author: Hutchins Advertising Co., 
Inc. © 27Sep57; KK128758. 

Standard battery assemblies for 
rider type industrial trucks; 
types XEZ, KEZ and SE steel 
trays. © 30Jun57; KK127800. 

Standard battery assemblies for 
rider type industrial trucks; 
types XVLZ, KTZ and ST steel 
trays. © 30Jun57; KK127798. 

Standard battery assemblies for 
rider type industrial trucks; 
types XYZ, KYZ, and SY steel 
trays. © 30Jun57; KK127799. 

You get more waves of carefree 
power with Gould batteries; 
industrial truck battery. 

Appl. author: Hutchins Advertising 
Co., Inc. © 22Aug57; KK128201. 

You get more waves of carefree 
power with Gould batteries; 
Kathanode batteries for air 
conditioning and car lighting. 
Appl. author: Hutchins Advertising 
Co., Inc. © 22Aug57; KK128200. 

You get more waves of carefree 
power with Gould batteries; 
Kathanode batteries for diesel 


starting. Appl. author: Hutchins 
Advertising Co., Inc. © 22Aug57 ; 
KK128199. 


You get more waves of carefree 
power with Gould batteries; 
Plante, the aristocrat of station- 
ary batteries, Appl. author: 
Hutchins Advertising Co., Inc. 
© 22Aug57; KK128198. 

You get more waves of carefree 
power with Gould batteries; 
Shuttle car and locomotive bat- 
pce eee author: Hutchins 

ve 8 O., Inc. © 22A ; 
KK126202,5 aes 
GRACE (W. R.) & CO. 

The vinyl touch of beauty. [Girl 
with wings, holding paint brush} 
© Dewey & Almy Chemical Co., 
division of W. R. Grace & Co.; 
5aug57; KK127614. 


GRAHAM MACHINE TOOL CO. © 
Barrett high speed gap lathe with 
pre-selector speed control. 
© 30Aug57; KK128101. 


GRAND AWARD RECORD CORP. © 

Guitar in velvet; featuring George 
Barnes ... G. A. 33-358. 
© 290ct57; KK129582. 

Hammond organ in hi-fi; played by 
David Harimess ... G. A. 33-304. 
© 17Dec57; KK130737. 

Happy days are here again, starring 
Harry Reser and his all-star 
orchestra ... G. A. 33-359. 
© 290ct57; KK129584. 

Hawaiian magic ... featuring Paul 
Whiteman and his orchestra. 

G. A. 32-356. © 290ct57; 
Kk129551. 

Knuckles O'Toole plays honky tonk 
piano, v.53. @G. A. 33-355. 
© 2900t57; KK129580. 

The Roaring flirty 30's; exciting 
performances by Enoch Light and 
the Light Brigade ... 

G. A. 33-601. © 17Dec57; 

KK1307%. 

Roman spectacular ... starring 
Charles Magnante and his _ 
orchestra ... @G. A. 33-1. 
© 2900t57; KK129585. 

Steppin’ in society; starring 
Stanley Melba and his Hotel 
Pierre orchestra. QG. A. 33-50, 
© 290ct57; KK129585. 

GRANVILLE'S. 

Por the first time in San Francisco 
and only at Granville'sa; Wittnauer 
cameras. (In San Francisco ¢xas- 
iner, Sept. 9, 1957, section 2, 
p.32) © Granville's Jewelers, 
Inc. d.b.a. Granville'a; GepS7; 
KK1 28584. 


134 COMMERCIAL PRINTS AND LABELS 


GRANVILLE'S. Cont'd. 

Granny Granville says: Granville's 
announces an unprecedented 50% 
discount on ... diamond watches. 
(In San Francisco examiner, Aug. 
26, 1957, section 2, p.22) 
© Granville's Jewelers, Inc. 
d.b.a. Granville's; 26Aug57; 
KK127929. 

Granny Granville says: See the 
weekend games ... with these sen- 
sational 7 x 35 German type cen- 
ter focus binoculars. (In San 
Francisco examiner) © Gran- 
ville's Jewelers, Inc. d.b.a. 
Granville's; 70ct57; KK128836. 

Now ... free, this beautiful, top 
quality, aromatic solid cedar 
chest; with the purchase of any 
diamond or bridal set ... (In 
San Francisco examiner, Sept. 16, 
1957, section 2, p.20) © Gran- 
ville's Jewelers, Inc. d.b.a. 
Granville's; 16Sep57; KK128353. 


GRANVILLE'S JEWELERS, INC. d.b.a. 
GRANVILLE'S. SEE Granville's. 


GRAPHICRAFT, © 
How to use the Isometric=-Dimetric 
projection charts, by Raymond ~ 
Nicyper. © 19Jul57; KK127932, 


GRAVES, DONALD L. d.b.a. HILLBILLY 
ENTERPRISES. SEE Hillbilly Enter- 
prises. 


GREEN, ABE A. & LOUIS L. GINGOLD t.a. 
RESULTS UNLIMITED, SEE Results 
Unlimited, 


GREEN, SYLVIA. © 
Aprons are a girl's best friend, 
says Maisie-Mary. © 500ct57; 
KK129648. 
I'm Patsy, the puppet pot-holdeur. 
© 210ct57; KK129396. 


GREEN GIANT CO. © 

Fresh new idea on the fire; Niblets 
brand corn ..,; (In Look, June 
25, 1957, p.74-75) 
Leo Burnett Co., Ine. © 11Jun57; 
KK126791. 

Love at first taste; the Green 
Giant flavor; sweet peas. (In 
Life, Apr. 8, 1957, p.124) 

Appl. author: Leo Burnett Co., 
Inc. © 4Apr57; KK126793. 

New, can opener casseroles ... with 
Niblets brand corn. (in Life, 
Mar. 18, 1957, p.46-47) Appi. 
author: Leo Burnett Co., Inc. 
© 14Mar57; KK126795. 

How quick-cooked corn in a 75-oz. 
institutional pack; Wiblets brand 
fresh corn vacuum packed, (In 


Restaurant management, Sept. 1956, 


p.-2) Appl. author: Leo Burnett 
Co., Inc. © 1Sep56; KK128076. 

Now, quick-cooked corn; Niblets 
brand fresh corn, vacuum packed. 
(In Life, Apr. 22, 1957, p.114) 
Appl. author: Leo Burnett Co., 
Ine. © 18Apr57; KK126792. 

Now, quick cooked Nibleta Mexicorn; 
corn with red & green sweet pep- 
pers. (In The American weekly, 
Mar. 24, 1957, p.19) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 24Mar57; KK126794. 

How quick-cooked, Miblets Mexicorn, 
Niblets brand fresh corn vacuum 


packed. West Bend stainless steel 


casserole with warmer, (In Chi- 


cago daily tribune, Feb. 28, 1957, 
p.16) Appl. author: Leo Burnett 


Co., Inc. © 28Feb57; KK128077. 


Quick-cooked corn is here. Mr. 
5x5 can. [Little girl, with arms 
raised toward bowl of raat (In 
Life, Jan. 28, 1957, p.109 
Appl. author: Leo Burnett Co., 
Inc. © 24Jan57; KK126799. 


Appl. author: 


Quick cooked corn is here; Niblets. 
[Lightning; grains of corn; can] 
(In Life, Feb. 25, 1957, p.142) 
Appl. author: Leo Burnett Co., 
Ine. © 21Feb57; KK126796. 

Quick-cooked corn; Niblets. 

Mr. 5x5 can. ([Lightning; ears of 
corn; can] {In Life, Jan. 14, 
1957, p41) Appl. author: Leo 
Burnett Co., Inc. © 10Jan57; 
KK126798. 

So nice to come home tc the Green 
Giant flavor; sweet peas. (In 
Life, Feb. 11, 1957, p.82) 

Appl. author: Leo Burnett Co., 
Ine. © 7Feb57; KK126797. 

Sweet moment, when you discover the 
Green Giant flavor; sweet peas. 
(In Ladies' home journal, Jan. 
1957, p.21) Appl. author: Leo 
Burnett Co., Inc. © 24Dec56; 
KK126800. 


GREVE, JAMES d.b.a GREVE FARMS, 
SEE Greve Farms. 


GREVE FARMS. 

Bestdug fancy Porto Rican yams. 
Net wt. 350 lbs. Appl. author: 
Eugene Corno. © James Greve 
d.b.a. Greve Farms; 18Sep57; 
KK130190. 


GREVERS, THEODORE ROBERT, © 
A free gift from Jazz-Lift. 
© 170ct57; KK129633. 


GRIFFITH LABORATORIES, INC. © 
Satisfied customers across the 
nation agree Griffith's Prague 
Mince Master produces finest 
emulsion ever. (In The National 
provisioner, June 15, 1957, p.9) 
© 15Jun57; KK129232. 


GROLIER SOCIETY, INC. © 

But daddy, what will I see on Mars? 
The Book of Knowledge, the 
children's encyclopedia, (In 
Parents' magazine, Sept. 1957, 
p.11) Appl. author: Doyle Dane 
Bernbach, Inc, © 26Aug57; 
KK128057. 

A child reads the books that talk 
his language. .The Book of Know- 

ledge, the children's encyclo- 
pedia. (In Look, Oct. i, 1957, 
p-35) Appl. author: Doyle Dane 
Bernbach, Ine. 92 17Sep57; 
KK129443, 
GROSSET & DUNLAP, INC. 

Baby's first playbox ..- contains 
a soft cloth book and colorful 
‘plastic blocks that rattle. 

NM: new matter except center il- 
lustration on container & book. 
© McLoughlin-Bros., Inc., a di- 
vision of Grosset & Dunlap, Inc.; 
12Aug57; KK128015, 


GROVER, CHARLES E, © 
Here is the magic wonderland of 
Colorado ... thru the artistry 
of camera and film; photomirals. 
© 1Sep56; KK128550. 
GUTHRIE, LARRY E. 
Souvenir of Texas. SEE Stevens, 


Jim A. 
Ho Es Bs 
My records show the time's most 
here ... H. E. B. advertising 
card. Chaffin Optical Co. 
© Howard E. Branch known in the 


trade as H. E. B.; 6Jan53; 
KK127716. 


HAFFENREFFER CO., INC. © 
Pickwick ale Massachusetts salt 
water fishermen's guide. [En- 
dorsed by] Capt. Everett "Gunny" 
Eldredge. © 28Jun57; KK127398. 


July—Dec. 


HAGER TURKEY FARMS. © 
Oven ready turkey; Pullman Turkey- 
Pak. Appl. authors: Leo Hager 
& Jean Hager. © 220ct57; 
KK130906. 


HAGIE MANUFACTURING CO. © 
See the all-new Hagie Hi-Tractors; 
matched to modern farming ... 
4 models. Appl. author: Thomas 
Murrane Associates. © 2Dec57; 
KK130456. 


HALE-NASS CORP. © 
Our policeman. No.279. Appl. au- 
thor: Harry Levine. © 26Mar5%; 
KK126882. 


HALL (COLIN) CLOTHES, LTD. SEE 
Colin Hall Clothes, Ltd. 


HALL (ROBERT) CLOTHES, INC. © 
Robert Hall holds the line and 
brings down the cost of dressing 
up your family ... Top coats of” 
imported English tweed [and 
others] (In Life, Oct. 14, 1957, 
p.74-75) © 100ct57; KK129502. 


HAMBURGER HAMLET, © 
Barbecue sauce. Net weight 8 ozs. 
Appl. author: Harry Lewis. 
© 1May57; KK128546, s 


HAMILTON. 
Fall laundry festival; automatic 

washers and clothes dryers. (In 
The Saturday evening post, 
Sept. 28, 1957, p.3 of cover) 
Appl. author: Robert V. O'Brien, 
Jr. © Hamilton Manufacturing 
Co. d.b.a. Hamilton; 24Sep57; 
KK128575. 


HAMILTON.CO. © 
Microsyringes pipet controls, 1957; 
precision radio chemical, 0010, 
0020 [and others] Appl. author: 
Clark H. Hamilton. © 4Mar57; 
KK128612. 


HAMILTON MANUFACTURING CO. d.b.a. 
HAMILTON. SEE Hamilton. 


HAMMOND, GEORGE W. & HAZEL HOGE d.b.a. 
HAZEL'S FOOD PRODUCTS. SEE Hazel's 
Food Products. 


HAMMOND ORGAN CO. © 

Behind the Hammond dealer's con- - 
stantly expanding market ... 

Ad no.567. (In Piano trade 
magazine, Sept. 1957, cover) 
Appl. author: Young & Rubicam, 
Ine. © 1Sep57; KK129554. 

Christmas morning and you're Playing 
carols without taking a single 
lesson. (In Coronet, Dec. 1957, 
p.-17) Appl. author: Young & 
Rubicam, Inc. © 19Nov57; 
KK130766. 

The Christmas spirit's warmer in a 
home that has a Hammond organ. 
(In Better homes & gardens, Dec, 
1957, p.9) Appl. author: Young 
& Rubicam, Inc. © 21Nov57; 
KK130765. 

Dads seem younger in a home that 
has a Hammond organ. (In Life, 
July 15, 1957, p.47) Appl. au- 
thor: Young & Rubicam, Inc. 
© 113ul157; KK127631. 

Few products in American business 
offer dealers the solid dollar 
profits offered by Hammond Organs, 
music's most valuable franchise. 
(In Piano trade magazine, Aug. 
1957, cover) Appl. author: 
Young & Rubicam, Inc. © 1Aug57; 
KK128859. 

A Hammond dealer operates a total 
Sales and promotion plan ... 

(In Piano trade magazine, Nov. 
1957, cover) Appl. author: 
Young & Rubicam, Inc. © 1Nov57; 
KK130767. 


1957 CURRENT REGISTRATIONS 


Hammond dealer security reinforced 
by restrictive franchise policy 
assures ... profits year after 
year. (In Piano trade magazine, 
July 1957, cover) Appl. author: 
Young & Rubicam, Inc. © 1Jul57; 
KK127630. 

Hammond organ dealers benefit from 
a national advertising program ... 
(In Piano trade magazine, Oct. 
1957, cover) Appl. author: 
Young & Rubicam, Inc. © 10ct57; 
KK130699. 

Magnificent tonal depth with Ham- 
mond's solo pedal unit; concert 
model organ. (In The American 
organist, June 1957, p.191) 

Appl. author: Young & Rubicam, 
Inc. © lJun57; KK128858. 

Never mind lessons, forget dull 
practicing ... Hammond chord 
organ; picture music. (In Life, 
Aug. 12, 1957, p.97) Appl. au- 
thor: Young & Rubicam, Inc. 
© 8Aug57; KK128860. 

The new kind of organ, 50 easy to 
play you're a musician the first 
time you try. (In Life, June 3, 
1957, p.91) Appl. author: 

Young & Rubicam, Inc. © 30May57; 
KK126933. 

No room for tension in a home that 
has a Hammond organ. (In Ebony, 
Nov. 1957, p.69) Appl. author: 
Young & Rubicam, Ine. © 130ct57; 
KK130768. 

No room for tension in a home that 
has a Hammond organ. (In The 
Saturday evening post, Oct. 19, 


1957, pel) Appl. author: Young 
& Rubicam, Inc. © 160ct57; 
KK130558. 


Play music without lessons on this 
new kind of organ. (In Life, 
Oct. 7, 1957, p.139) ‘Appl. au- 
thor: Young & Rubicam, Inc, 
© 30ct57; KK130700. 

Price stability is a mark of public 
acceptance and dealer profit. 

(In Piano trade magazine, June 
1957, cover) Appl. author: 
Young & Rubicam, Inc. © 1Jun57; 
KK126932. 

There's companionship in a home that 
has a Hammond organ. (In The 
Saturday evening post, June 15, 
1957, p.13) Appl. author: Young 
& Rubicam, Inc. © 12Jun57; 
KK126937. 

Wherever Americans worship, Hammond 
organs help. (In The Military 
chaplain, Oct. 1957, p.3) Appl. 
author: Young & Rubicam, Inc. 
© 10ct§7; KK130698, 


pero eavER) BREWERY CO. © 

oin us in a toast to your enjoyment 
all through the year. Meister 
Brau; Reserve beer. (In Illinois 
beverage journal, Feb. 1957, p.4) 
© 6Feb57; KK130396. 


HANNAU COLOR PRODUCTIONS, © 

Your gift problem is solved by 
Jordan Marsh; epicurean foods in 
clever containers. © 1Nov57; 
KK130050, } 

HANNAY (CLIFFORD B,) & SON, INC. © 

All across the country, Hannay hose 
reels are being used to speed up 
petroleum deliveries ... (In 
Fuel 011 news) © 1Sep57; 
KK128468. 

For every plant & purpose, a 
Hannay hose reel. (In Industrial 
equipment news, Sept. 1957, p.78) 
© 18ep57; KK126275, 

For faster, more efficient LPOG de- 
liveries look for this; Hannay 
hose reels, (In LP-gas, Aug. 
1957, p.12) © lAug57; KK128263. 


Hose reels; quality in every detail. 


(In National petroleum news, 
Aug. 1957, p.182) © 1Aug57; 
KK128592. 


Industrial hose reels; boost pro- 
duction, promote safety ... 
(In Industrial equipment news, 
Nov. 1957, p.90) © 1Nov57; 
KK129966. 

King of beasts, dangerous? Yes, 
but loose or tangled hose is much 
more dangerous. Hannay hose 


reels, In Occupational hazards, 
Oct. 1957, p.107 © 10ct57; 
KkK129252. 


On front line fire equipment, 
only the best should be used; 
fire hose reel. (In Fire en- 
gineering, Oct. 1957, p.996) 
© 150ct57; KK129661. 


HAPPY-HOUR, INC. © 
Shish-ka-bob, America's newest game 
eraze. Appl. author: Cecil B. 
Woofter. © 16Mar57; KK127736. 


HARETT-GILMAR, INC. © 
Circus Boy, color by color; match 
color dots with colored pencils. 
No.312. Appl. author: Martin H. 
Lewis. © 1Feb57; KK126499. 


HARLEQUIN CORP. © 
Fashion, the common denominator, 


Eyewear wardrobe. © 15Aug57; 
KK130004, 

Select the shape most flattering to 
your features; these eyeframe 
colors coordinate with your 
costume selection. © 15Aug57; 


KK130005. 


HARMON, CLINTON L. sole owner ART-ADS 
SERVICE, SEE Art-Ads Service, 


HARNISCHFEGER HOMES, INC. © 
Application for appointment as an 
authorized dealer-builder of 
Harnischfeger P & H homes. 
© 31Jul57; KK127475. 
Extensive research and planning 
add ... to Harnischfeger P & H 


homes. (In The Mortgage banker, 
Sept. 1957, p.5) © 15Aug57; 
KK128422,. 


Harnischfeger helps P&H dealer- 
builders every step of the way 
... (In Savings & loan news, July 
1957, pel4) © 1Jul57; KK126997. 
Presenting a new line of extra- 
feature Harnisohfeger P&H homes 
--. (In House & home, July 1957, 
p.65) © 26Jun57; KK126996. ‘ 
Quality P & H homes; quality-made, 
low-priced for fast, volume 
Sales. The Gordon, the Geneva 
[and others] © 7Aug57; KK129280. 


HAROLDS CLUB. © 
Museum of the old West and the 
world's finest gun collection, 
Appl. author: Thomas Clay Wilson. 
© 29May57; KK127503. 


HARRIS (B. W.) MANUFACTURING CO. © 
Zero King American warmer; sports- 
wear. (In The New Yorker, Nov. 
2, 1957, p.91) Appl. author: 
Fuller & Smith & Ross, Inc. 
© 2Nov57; KK129676. 


HARRISON HOME PRODUCTS CORP. © 
Spreycar; sprays cleaner and wax 
on your car with one finger. 
© 19Sep57; KK128455. 


HARRY'S LIQUOR STORE. © 
GHQ, Kentucky straight bourbon 
whiskey; blue label. Appl. au- 
thor: Harry Slavitt. © 150ct57; 
KK1 30581, 
HARTFIELD STORES, INC. © 
Sweaterama fair, 1957; 6th annual 
fweater promotion. © 1May57; 
KK126468, 


HATTON ENTERPRISES, INC, © 
Looking for your money? Let our 
collection notices retrieve it 
for you, Appl. author: James R., 
Hatton, © 1JulS7; KK126676,. 


HAWAIIAN PINEAPPLE CO., LTD. © 
Dole Bartlett pear halves. 
Contents 1 lb. 14 oz. 

© 15Sep57; KK128787. 
Dole Blue Lake French style green 
beans ... Contents 1 lb. 
© 15Sep57; KK128786. 
Dole Blue Lake stringless cut green 
beans. Contents 1 lb. 
© 15Sep57; KK128785. 

Dole fancy quality fruit cocktail 
eee Contents 1 lb. 1 oz. 
© 15Aug57 (in notice: 1956); 
KK128788. 

Dole Patricia Collier style whole 
Bartlett pears, stemmed and 
cored. Contents 1 lb. 14 oz. 
© 15Sep57; KK128784. 

Dole tomato juice; salt added. 
Contents 1 pt. 2 fl. oz. 
© 15Sep57; KK128783. 

Dole yellow cling peach halves. 
Contents 1:1b. 1 oz. © 15Sep57; 
KK128781. 

se fear Mice aches sliced. 

ontents - 1% of. © ; 
KK128782. ponents 


HAYDON (A. W.) CO. © 

Precision interval timer. 
A.W.H. RC 300, Sept. 1957, 
© 1Sep57; KK129567. 

Sub-miniature hermetically sealed 
elapsed time indicators; 25200 
series. Bulletin A.W.H. ET 602, 
Sept. 1957. © 1Sep57; KK129566. 

Sub-miniature hermetically sealed 
repeat cycle timers; 4400, 25400 
series. Bulletin A.W.H. RC 3Ol. 
© 1Sep57; KK129805. 

Sub-miniature hermetically sealed 
time delay relays; 4300, 25300 
series. Bulletin A.W.H. TD 502, 
Sept. 1957, © 1Sep57; KK129568. 


HAZEL'S FOOD PRODUCTS. 
Speedy-Fry for chicken; from pan to 
late in 15 minutes. Net wt. 
1/2 oz. © Hazel Hoge & George 
W. Hammond d.b.a. Hazel's Food 
Products (in notice: Hazle's 
Food Products); 19Aug57; 
KK128171. 


HRADS & THREADS, INC. © 

Extiting prices for excit pro- 
fits; hanger bolts. © 24Jan57; 
KK127032. 

Importers of quality fasteners; 
autumn 1956. Stock list no.10, 
includi current net prices. 
© 260ct56; KK127031. 

Importers of quality fasteners; 
4pring 1957. Stock list no.1ll, 
including current net prices. 
© 23A0r57; KK127033. 

New location, new items, larger 
stock in Bayonne; attention buyers 
of screws, nuts ... Easterm ware- 
house stock list no.2 ... Feb. 
1957. © 30Jan57; KK128073. 

Special; prices reduced on machine 
screw nuts; offer expires July 
15. © 14Jun57; KK127034. 


HECKMAN BISCUIT CO,, a division of 
UNITED BISCUIT CO. SKE United 
Biscuit Co. 


Bulletin 


HEILEMAN (Q@,) BREWING CO. © 
Here's Heilleman's Old Style Junior, 

the biggest little fellow in 
town; Just right, 8 full ounces, 
not just 7. In The Beloit daily 
news, Beloit, Wis., Dec. 3, 19457, 
p.10$ Appl. author: Compton 
Advertising, Ino. © SDeoS7; 
KK1 50401, 

Introduct a new style for Old 
Style. Im Illinois beverage 
journal, July 1957, p.52-55 
Appl. author: Compton Advertising, 
Inc. © 1Jul57T; KK1PO902. 


136 COMMERCIAL PRINTS AND LABELS July—Dec. 


stant or ground, says Mrs. John 
McWhorter ... (In San Francisco 


Information and specification sheet. 


HEILEMAN (G.) BREWING CO. © Cont'de 
Door'n Wall sh#lves by Shelvy-It- 


It's your favorite, or you haven't 


tasted it yet; Old Style. [Man examiner, Mar. 17, 1957, p.11) All. Model K-536. Appl. author: 
in glasses looking at man drink- Appl. author: N. W. Ayer & Son, Sander Allen. © 15Ju157; 
Inc. © 17Mar57; KK127411. KK128066. 


ing beer] Appl. author: Earle 
Ludgin & Co. © 1Jun57; KK127277. 
Old Style; drink to the new style 
for Old Style. (In The Milwaukee 
journal, June 26, 1957, pt.2, 


New Door'n Wall shelves by Shelv-It- 
All; steel shelving by Hirsh. 
Appl. author: Sander Allen. 
© 153u157; KK128067. 

Specifications sheet; new Shely-It- 


The first instant coffee that 
smells like coffee and tastes the 
way good coffee should. (In 
Sunset, June 1957) Appl. author: 
N. W. Ayer & Son, Inc. © 25May57; 


p.22) Appl. author: Compton 
Advertising, Ine. © 26Jun57; KK127406. All made exclusively by Hirsh. 
KK126477. The flavor will tell you this is Model A 512 & model A 518. 


Old Style is now wearing a new smile 


Old Style; light. 


Refresh. ‘old Style. 


and Wesely Distributing Company 
--- has it. (In Mankato free 
press, Aug. 6, 1957, p.13) Appl. 
author: Compton Advertising, Inc. 
© 6Aug57; KK128072. 
Lager beer. 
Contents 12 fluid oz. © 10Jun57; 
KK128083 

Hand holding 
goblet; picnic in pine trees. 
Appl. author: Compton Advertising, 
Ine. © 10ct57; KK130373. 


HEINLEY, PAUL PROPER. © 
Increase your Malibu shutter panel 


Sales with these tested newspaper 
mats and copy. For the first 
time [and others] © 20Nov57; 
KK130212. 


HENSCHEL, JOSEPH; HENSCHEL MANUFAC- 


TURING CO. 


SEE Henschel Manufac- 


turing Co. 


HENSCHEL MANUFACTURING CO. 
Patent notice; Vapo-Cool, the cap 


with the built-in cooling unit. 
(In Daily news record, Oct. 18, 
1957, p.12) © Henschel Manufac- 
turing Co., Joe Henschel; 180ct57; 
KK130279. 


HERBERT INDUSTRIES, INC. © 


Spark'l car shampoo; the car shampoo 


that waxes, too. 8 fl. ounces. 
© 1Sep57; KK128337. 


HICKOK MANUFACTURING CO. 


Positively finer Father's Day gifts 


a wonderful new instant coffee. 
(In San Francisco examiner, Nov. 
15, 1956, section 3, p.16) 
Appl. author: N. W. Ayer & Son, 
Ine. © 15Nov56; KK127403. 

The Hills Bros. trademark, a sure 
sign of coffee goodness. [Persian 
man drinking from glass] (In 
Gazette, Berkeley, Calif., Feb. 
19, 1957, p.31) Appl. author: 

N. W. Ayer & Son, Inc. © 19Feb57; 
KK127412. 

The Hills family invites your family 
to enjoy a wonderful new instant 
coffee. (In San Francisco news, 
Nov. 8, 1956, p.21) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 8Nov56; KK127410. 

The Hills family invites your family 
to enjoy the first instant coffee 
that smells like coffee. (In 
Union, San Diego, Calif.) Appl. 
author: N. W. Ayer & Son, Inc. 
© 29Nov56; KK127409. 

How to love the happiest husband in 
the world; ply him with coffee 
supreme cake ... thrill him with 
ee. instant Hills Bros. coffee. 
(In Los Angeles times, Apr. 7, 
1957, magazine section, p. 36-37) 
Appl. author: N. W. er & Son, 
Inc. © 7Apr57; KK127413. 

Instant Hills Bros. coffee; vending 
pack. One pound. © 3Dec57; 
KK130457. 

It's the life of the party; good 
strong coffee. West Bend coffee 
maker. (In Chicago sun times) 
Appl. author: N. W. Ayer & Son, 


© 153un57; KK128068. 


Specifications sheet; new Shelvy-It- 


All made exclusively by Hirsh. 
Model A 412. Appl. author: 
Sander Allen, © 15Jun57; 
KK128069. 


HOBOKEN DIVISION, TODD SHIPYARDS 


CORP. SEE Todd Shipyards Corp. 


HODES-DANIEL CO,, INC. © 
Better living begins with holiday 


cash from us today. Appl. au- 
ther: Robert M. Hedes. © Hodes- 
Daniel Co., Inme., FCA Division 
(in netice: Hodes-Daniel Co., 
Ine., FCA Service Division) ; 
30Jul57; KK127455. 

Bills on your mind? Sweep them 
away with extra cash teday. 
Appl. author: Rebert M. Hodes. 
© Hodes-Daniel Co., Imc., FCA 
Division (in notice: Hodes-Daniel 
Co., Inc., FCA Service Division) ; 
303u157; KK127451. 

Brighten your home; ask for extra 
cash right here) right now. 
[Woman painting window box; man 
mixing paint] Appl. author: 
Robert M. Hodes. © 1Jul157; 
KK127154. 

Cash in this gilt edge cash bond. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; 15Dec57; KK130884. 

Catch this golden opportunity; 
golden cash request. Appl. . 
author: Robert M. Hodes. 
© Hodes-Daniel Co., Ine., FCA 
Div.; 15Dec57; KK130883. 


by Hickok. Mahogany Sierra belt Inc. © 21Feb57; KK127414. 
[and others] (In Look, June 25, Now, wonderful flavor in an instant Easter-outfit your family; ask for 
1957, p.97) Appl. author: Kas- coffee. (In Guide, Fresno, Calif., extra cash right here, right now. 


tor, Farrell, Chesley & Clifford, 
Ine. © Hickok Manufacturing Co. 
a.k.a. Hickok; 11Jun57; KK129621. 


Positively finer Hickok belts, 


jewelry, wallets; the Hickok 
initial. 
post, Apr. 13, 1957, p.7 

Appl. author: Kastor, Farrell, 
Chesley & Clifford, Inc. 

© Hickok Manufacturing Co. a.k.a 
Hickok; 9Apr57; KK127096. 


Positively finer Hickok belts; 


the Hickok colorful C collection. 
(In Look, June 11, 1957, p.82) 
Appl. author: Kastor, Farrell, 
Chesley & Clifford, Inc. 
© Hickok Manufacturing Co. a.k.a. 
Hickok; 28May57; KK127097. 
Positively finer Hickok jewelry. 
New champion sports jewelry. 


(In The Saturday evening 
ay 


Nov. 29, 1956, p.16) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 29Nov56; KK127404. 

What do ten red cents have to do 
with good strong coffee that's 
never bitter? B&W. (In Times- 
news, Twin Falls, Idaho, Nov. 12, 
1956, p.-7) Appl. author: N. W. 
‘Ayer & Son, Inc. © 12Nov56; 
KK127408. 

What do ten red cents have to do 
with good strong coffee that's 
never bitter? Two colors. (In 
Capital journal, Salem, Or., 

Nov. 16, 1956, p.3) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 15Nov56; KK127407. 

A wonderful new instant coffee; the 
taste tells you so. (Im Evening 
gazette, Reno, Nev., Nov. 29, 


[Mother & daughter in flowered 
hats] Appl. author: Robert M. 
Hodes. © 1Jul157; KK127152. 

Enjoy a care-free vacation; ask for 
extra cash right here, right now. 
[Family packing station wagon] 
Appl. author: Robert M. Hodes. 
© 1Ju157; KK127147. 

For a brighter tomorrow, get extra 
cash today; golden cash coupon. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; 15Dec57; KK130878. 

For your exclusive use, your 1958 
deluxe credit card; good for 
extra cash, now and all of 58. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Ine., FCA Di- 
vision; 30Ju157; KK127450. 

Get set for winter; ask for extra 


(In Field & stream, Oct. 1957 1956, p.30) Appl. author: N. W. cash right here, right now. [Boy 
p48) Appl. author: Kastor, Ayer & Son, Inc. © 29Nov56; & girl = sleigh] are: author: 
Farrell, Chesley & Clifford, Inc. KK127405. Robert M. Hodes. © 1Jul5); 


© Hickok Manufacturing Co. a.k.a. 
Hickok; 24Sep57; KK129620. 


HIGGINBOTTOM, LESLIE, owner CASCADE 


PLASTICS, 


SEE Cascade Plastics. 


HILL & HILL CO. © 


Tastes so rich, swallows so smooth. 
Kentucky straight bourbon whiskey. 
Golfer, © 4Sep57; KK130193. 


HILLBILLY ENTERPRISES. 


Pure sorghum. © Donald L. Graves 
d.b.a. Hillbilly Enterprises; 
BOaAug57; KK129510. 


HILLS BROS, COFFEE, INC. © 


Dining alone with the family ... 
I serve Hills Bros. coffee, in- 


HILTI RAPID FASTENING SYSTEMS, INC. © 
For fastenings that hold in concrete 
block, masonry, brick, even steel. 
Selector chart. Appl. author: 
H. Peter Rossiger. © l4Nov57; 
KK129965. 


HIRSH (S..A.) ‘MANUFACTURING CO, © 

For basement and garage, Shelv-It- 
All all steel storage units. 
Appl. author: Sander Allen, 
© 22May57; KK129326. 

Por garage and basement, shelv-it- 
all steel shelving. Appl. 
author: Sander Allen. © 22May57; 
KK129189. ‘ 


KK127144. 

Get them set for back-to-school; 
ask for extra cash right here, 
right now. [Children coming out 
of school] Appl. author: Robert 
M. Hodes. © 13u157;_ KK127148. 

Give them what they want with extra 
holiday cash from us. Appl. au- 
thor: Robert M. Hodes. © Hodes- 
Daniel, Co., Inc., FCA Division; 
30Ju157; KK127449. 

Golden cash account book. 

Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; 15Dec57; KK130881. 


1957 


Good as gold; your name is good as 
gold here. 1958 credit card. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc.,FCA 
Division; 30Jul57; KK127458. 

Good money bill; trade for a cash 
loan ... Appl. author: Robert 
M. Hodes. © Hodes-Daniel Co., 
Inc., FCA Div.; 15Dec57; 
kK130877. 

Groping for extra cash? Appl. 
author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; 15Dec57; KK130887. 

Happy holiday; here is your 1958 
credit card. Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Division; 30Ju157; 
KK127454. 

Here's your golden key to extra 
cash. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Div.; 15Dec57; KK130886. 

Here's your holiday money; cash 
coupon. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Division; 30Jul57; KK127453. 

Here's your signal to ask for extra 
cash from M-A-C. Appl. author: 
Robert M, Hodes. © Hodes-Daniel 
Co., Inc., FCA Division; 10ct57; 
KK129095. 

Join the gold rush; cash claim 
certificate. Appl. author: 
Robert M. Hodes, © Hodes-Daniel 
Co,, inc. , HCA Div.;) 15Dec57; 
KK130882. . 

Long gift list? Short budget? Ask 
for extra cash right here, right 
now. (Girl making out gift list] 
Appl. author: Robert M. Hodes, 
© 1Jul57; KK127153. 

Looking for extra cash to pay all 
your bills? Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Division; 30Jul57; 
KK127452. 

Make your car smoother, safer; ask 
for extra cash right here, right 
now. [Little boy fixing car] 
Appl. author: Robert M. Hodes. 
© 1Jul57; KK127145. 

Now is the time to come to Inter- 
state for cash. Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Div.; 15Dec57; 
kK130888,. 

Pay your taxes; ask for extra cash 
right here, right now. [Man mak- 
ing out tax form) Appl. author: 
Robert M. Hodes. © 1Jul57; 
KK127146. 

Someone 111? Pay the bill; ask for 
extra cash right here, right now. 
[Doctor examining little girl] 
Appl. author: Robert M. Hodes. 
© 1Jul157; KK127155. 

Spring clean your bills early; ask 
for extra cash right here, right 
now, [Girl sweeping up bills 
Appl. author: Robert M. Hodes. 
© 1Jul157; KK127151. 

Still time for holiday money; extra 
cash coupon, Appl. author; 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc. FCA Division; 30Ju157; 
KK127457. 

Stop wishing, start enjoying; ask 
for extra cash right here, right 
now. [Girl gazing at home appli- 
ances) Appl. author: Robert M. 
Hodes, © 1Jul57; KK127149.- 


Time to clean up all your bills with 
extra cash from North Central. 
Appl. author: Robert M. Hodes, 
© Hodes-Daniel Co., Inc., PCA 
Div.; 15Dec57; KK130885, 


Too many bills? Wipe out all your 
bills with one quick loan today. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co,, Inec., FCA 
Div.; 15Dec57; KK130879, 


CURRENT REGISTRATIONS 


What's inside this treasure chest? 
Extra cash for you; golden 
treasure coupon, Appl. author: 
Robert M. Hodes. © Hudes-Daniel 
Co., Inc., FCA Div.; 15Dec57; 
KK130880. 

Wipe out all your bills; ask for 
extra cash right here, right now. 
[Girl erasing blackboard] Appl. 
author: Robert M. Hodes. 
© 1Jul57; KK127150. 

Wrap ‘em all up with one quick cash 
loan. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Division; 30Jul57; KK127456. 

Write your own check if you can use 
extra cash ... First Industrial 
Bank of Maine. Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Division; 100ct57; 
kKkK129096. 

Your holiday shopping list; get 
holiday cash now ... Appl. au- 
thor: Robert M. Hodes, © Hodes- 
Daniel Co., Inc. (in notice: 
Hodes-Daniel Co., Inc., FCA Divi- 
sion); 30Jul57; KK127448, 

You're worth your weight in gold; 
golden cash voucher. Appl. au- 
thor: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; 15Dec57; KK130889, 


HOGE, HAZEL & GEORGE W. HAMMOND d.b.a. 
HAZEL'S FOOD PRODUCTS. SEE Hazel's 
Food Products. 


HOLDEN, QUEEN. 
Foreign dolls to cut out and dress. 
SEE Platt & Munk Co., Inc. 
Modern dolls to cut out and dress. 
SEE Platt & Munk Co., Inc. 


HOLDER, LEONARD H, © 
April Showers; right as rain... 
The April Showers Company is 
specializing in all types of 
equipment for spraying lawns ... 
© 10Aug57; KK128432, 


ROLSUM UNIFIED BAKERS. © 
It's quick, it's Holsum, it's fun. 
Father's the defending champion 
...- White enriched bread. (In 
St. Petersburg times, Jan. 10, 


1957, p.28) Appl. author: The 
W. E, Long Co. © 10Jan57; 
KK126542, 


It's quick, it's Holsum, it's fun. 
If you're playing tag ... White 
enriched bread. (In St. Peters- 
burg times, Jan. 24, 1957, p.38) 
Appl. author: The W. E. Long Co. 
© 24Jan57; KK126544. 


It's quick, it's Holsum, it's fun, 
Open the picnic season with a 
teen-age cook-out. Buns. (In 
Daily intelligencer journal, June 
25, 1957, De7 Appl. author: 
The W. E. Long Co. © 25Jun57; 
KK127239. 

It's quick, it's Holsum, it's fun. 
The fish may not be hungry ... 
White enriched bread. In Tampa 
morning tribune, July 25, 1957, 
p.20) Appl. author: The W. E. 
Long Co. © 25Jul57; KK127670. 


It's quick, it's Holsum, it's fun. 
When the teddy bears come ... 
White enriched bread. (In Tampa 
morning tribune, June 6, 1957, 
p.22) Appl. author: The W. E. 
Long Co. © 6Jun57; KK126054%. 


HOLY CHILDHOOD ASSN. 

Bring the Christ Child to His 
friends; sell Holy Childhood 
Christmas seals. © Asan. of 
Holy Childhood, Inc, a.k.a. 
Pontifical Asan, of Holy Child- 
hood & Holy Childhood Asan.; 
12Aug57; KK12856e2. 


HOPKINS ENGINEERING CO. © 


Data-Log. 
Bulletin no, 
C-101. Co-Therm capacitors. 


© 20Jun57; KK129838. 

C-102. Mylar and foil film capa- 
citors. © 8Aug57; KK129839. 

C-103. Metallized Mylar film 
capacitors. © 15Jul57; 
kK129840. 

C-104, Polystyrene film capa- 
citors. © 26Jul57; KK129641. 

C-105. Metallized paper capa- 
citors. © 21Aug57; KK129642. 


HOPP PRESS, INC. © 
Another Hopp first; plastic lami- 
nated Dual-Way cheese display. 
Dual-Way ... is notched for in- 
sertion of plastic numerals ... 
© 26Sep57; KK129803. 


HORNBACK, HARRY W. & JOHN B. YOUNG 
d.b.a. BALD PATE BUSINESS MEN'S 
CLUB. SEE Bald Pate Business Men's 
Club. 


HOSPITAL, AMBULANCE, OXYGEN & 
EQUIPMENT CO., INC. © 
Now our greatly expanded modern, 
scientific facilities offer the 
very finest in service ... 
Rescuer ambulance services. 
© 25Sep57; KK129000. 


HOTTLE & ASSOCIATES. © 
Handy new tool for golfers; Set T 
Wrench, Appl. author: Dwight E. 
Hottle. © 1Jun57; KK128075. 


HOWARD SAVINGS INSTITUTION. © 

American youths entering college 
in greater numbers every year; 
be prepared to send your children, 
Howard Savings account for educa- 
tion. (In Newark evening news, 
Oct. 8, 1957, pe4y5) Appl. 
author: Muir & Co. © 80ct57; 
KK1291le2. 

Blessed event, a prime reason for 
opening a Howard Savings account. 
(In The Newark star-ledger, 

Oct. 10, 1957, p.6) Appl. 
author: Muir & Co. © 100ct57; 
KK129110. 


HUDNUT, RICHARD, © 
Makes your hair look born beautiful; 
DuBarry, the only all-lanolized 
home permanent. © 24sep56; 
KK129762. 


IUDNUT, RICHARD, division of WARNER 
LAMBERT PHARMACEUTICAL CO, SEE 
ALSO Warner-Lambert Pharmaceutical 
Co. 


HYJDSON (H. D.) MANUFACTURING CO 
Both money and feed go further wits 
Hudson livestock equipment. 
Profi-Matic hog feeders [and 


others] (In Successful farming, 
May 1957, p.70) © 15Apro7; 
KK126863. 


Both money and pesticide go further 
with Hudson sprayers and dusters, 
(In Successful farming, May 1957, 
p.149) © 15Apr57; KK126804. 

Factory-assembled stalls set up 


plimb jn half the time. Non-Dack- 
Siphon water bowls. (In Prairie 
farmer, Ill. ed., Sept. 7, 1957 

p. 0) © 7Sep57; KK129758. 


FParm-tested Hudson Utility P. T. 0. 
trailer sprayer at your dealer's 
now. (In Praire farmer, Ill. ed., 
May 18, 1957, p.66) © 18May57; 
KK126865. 

Past selling itema in demand ali 
year ‘round; Fleen-Eey poultry 


equipment. Form 717. 
© SOSep55; KK126631. 

Hudson e-Spray continuous aprayer. 
© 30Jun57; KK129179. 


138 COMMERCIAL PRINTS AND LABELS 


HUDSON (H.D.) MAINiIFACTURING CO. © 

Cont'd. 

Keep barn water contamination out 
of your house; non-back-siphon 
water bowls. (In Successful 
farming, Oct. 1957, p.114) 
© 18Sep57; KK129737. 

Make turf-treating contracts more 
profitable; spraying equipment. 
(In Pest control, June 1957, p.30) 
© 1Jun57; KK126866. 

Now, sell more sprayers and dusters 
than ever; new Hudson no.58 sales 
maker. © 3Sep57; KK129139. 

Only Hudson stalls give you all 
these features ... tandem type. 
(In Progressive farmer, 
Carolinas-Va. ed., Oct. 1957, 
p.130) © 20Sep57; KK129736. 

Service parts; Petey power take-off 
sprayer pump. Form no.675. 
© 30Jun54; KK128632. 

Winner compression sprayers. 

No.136 [&] No.116. © 30Aug57; 
KK129325. 


HUDSON PRODUCTS CO. © 
$5.00 wise owl certificate. (Wake 
up, spring is here) Appl. au- 
thor: Max Levy. © 27Mar57; 
KK128070. 


HUGHES AIRCRAFT CO. © 

Creating a new world with electron- 
ics. Can mierowave radio someday 
help you manage your business? 
Amplifier. (In U. S. news & 
world report, Mar. 15, 1957, p.28) 
Appl. author: Foote, Cone & Beld- 
ing. © 11Mar57; KK127400. 

Creating a new world with electron- 
ics. How far away are better 
X-ray pictures? Tonotron electron 
tube. (In U. S. news & world re- 
port, Aug. 2, 1957, p.58) Appl. 
author: Foote, Cone & Belding. 
© 29Ju157; KK127522. 


Creating a new world with electron- 
ics. How soon can you ship by 
missile? Semiconductor. (In 
Business week, Nov. 10, 1956, 
p.151) Appl. author: Foote, 
Cone & Belding. © 9Nov56; 
KK127521. 


Creating a new world with electron- 
ies. These messages about elec- 
tronic wonders have been publish- 
ed... (In U. S. news & world 
report, June 28, 1957, p.76-77) 
Appl. author: Foote, Cone & Beld- 
ing. © 24Jun57; KK127523. 


HUNTER DOUGLAS ALUMINUM CORP. © 
Flexalum aluminum awnings; sun 
control for commercial and in- 
dustrial buildings. Roll-up and 
stationary types. Catalog 
no.2422, © 70ct57; KK129666. 


Flexalum custom-made window treat- 
ments. Twi-Nighter venetian 
blind [and others] Form no.428. 
© 70ct57; KK129667. 


The new vertical look in window 
treatments; Flexalum draw 
draperies. Form no.3403. 
© 38ep57; KK128509. 


Nothing takes the place of venetian 
blincs; nothing takes the place 
--- for decorator versatility. 
Form no.409, © 25Ju157; 
KK128506. 

Nothing takes the place of venetian 
blinds; nothing takes the place 
of Flexalum aluminum louvers and 
plastic tapes. Form no.420. 
© 25Ju157; KkK128508. 


Our venetian blinds made with 
Flexalum snap-back aluminum 
Blats ... Form no.657. 
© 25Ju157; KK128507. 


HURONELL CORP. © 
Equine-toner; special formula for 
thoroughbred horses. Iron, 
thiamine, riboflavin. One pint. 
© 12Nov57; KK129970. 


HURRICANE STEEL INDUSTRIES. © 
Fences; commercial, residential, 
industrial. (In The jiouston 
post, July 18, 1957, section 6, 

p.-5) © 183u157; KK127729. 


HYATT, L. M, © 
Your new Ace art calendars, 1959. 
© 15Nov57; KK130728. : 


HYDROPONIC CHEMICAL CO., INC. © 
HYPONeX, African violet food. Net 
Vrs al abies, © 14Feb57; KK128844, 


KILONeX, crab grass killer; di- 
sodium methyl arsonate. Net 
wt. 50zs. © 11Feb57; KK128843. 


PELONeX,pelletized volcanic rock 
plant propagator and soil 
aerator. © 20Aug57; KK128842. 


I 


IDEA HOUSE, INC. © 


TV and radio Tube Detective; detects 


weak tubes. Dial your trouble 
here. © 23Sep57; KK129525. 


IDEAL MACHINE SHOPS, INC. © 


Double eye pressers. © 220ct57; 
KK130586. 
IGLER, E. T. © 
Slim-Pac cigarettes. © 1May57; 


KK127763. 


ILG ELECTRIC VENTILATING CO. © 

Roof types; power ventilators. 
Type PRV and PRV-L [and others] 
Appl. author: Clarence William 
Dexter, Jr. © 19Sep57; 
KK129677. 

Ventilating and heating equipment. 
Type BC airfoil centrifugal fan. 
Appl. author: Clarence William 
Dexter, Jr. © 19Sep57; 
KK129769. 


IMPERIAL OIL & GREASE CO., INC. © 
Up to 8,000 miles between lube 
jobs with Molub-Alloy; program of 
metallic lubrication. (In Fleet 
owner) Appl. author: Western 
Advertising Agency. © 5Jul157; 
KK126788. 


INDUSTRIAL DIVISION, WARNER ELECTRIC 
BRAKE & CLUTCH CO. SEE Warner 
Electric Brake & Clutch Co. 


INLAND AUTOMATIC, INC., subsidiary 
INLAND MANUFACTURING CO. SEE 
Inland Manufacturing Co. 


INLAND MANUFACTURING CO. 

It's the little things that count, 
like precision parts by Inland. 
{Hunter shooting at frightened 
duck J Appl. author:- Buchanan- 
Thomas Advertising Co. © Inland 
Automatic, Inc., subsidiary In- 
land Manufacturing Co.; 30ct57; 
KK129475. 

It's the little things that count, 
like precision parts by Inland. 
{Man & dog scratching] Appl. 
author: Buchanan-Thomas Advertis- 


ing Co. © Inland Automatic, Inc., 
subsidiary of Inland Manufacturing 


Co.; 20Aug57; KK128381. 

It's the little things that count, 
like precision parts by Inland. 
[Man handing twenty-dollar bill to 
bus driver] Appl. author: 
Buchanan-Thomas Advertising Co. 
© Inland Automatic, Inc., subsidi- 
ary Inland Manufacturing Co.; 
20Ju157; KK128011. 


July—Dec 


It's the little things that count, 
like precision parts by Inland. 
[Mouse scaring elephants] Appl. 
author: Buchanan-Thomas Advertis- 
ing Co. © Inland Automatic, Inc. 
subsidiary Inland Manufacturing 
Co.; 18Sep57; KK128438. 


IN-SINK-ERATOR MANUFACTURING CO. © 
Darling, you're much too nice to be 
a garbage collector; garbage 
disposer. (In Vogue, June 1957, 
p.46) © 1Jun57; KK126482. 


INSUPERABLE EXTRACT CO., INC. © 
Coriander, instant natural flavor; 
Liqui-Spice brand. 1 fl. ozs. 
© 25aug57; KK128504. 


INTERCONTINENTAL MARKETING CORP. © 
Bauer 88B; 8mm automatic. Now, 
professionally-perfect movies 
everytime with Bauer's in-built 
Electro-Master control. (In The 
New Yorker, Mar, 23, 1957, p.135) 
© 25Mar57; KK130127. 


INTERNATIONAL BUSINESS MACHINES 

CORP. © 

Color makes a difference; IBM 
electric typewriters. Appl. 
author: International Business 
Machines Corp., employer for 
hire of Herbert Kimball Saxe. 
© 8Jun56; KK128800. 

There's a world of difference be- 
tween letters; proportional 
spacing makes the difference. 
IBM electric typewriters. NM: 
format, background, all paragraphs 
except first; Heritage type. 
© 28Aug56; KK128798. 

The trend is clear; IBM electric 
typewriters. Appl. author: In- 
ternational Business Machines 
Corp., employer for hire of Har- 
vey Marvin Lewis & Herbert Kin- 
ball Saxe. © 1Feb56; KK128799. 


INTERNATIONAL DISTRIBUTORS, © 

During the next four weeks, more 
farmers will buy International 
electric fencers than ever be- 
fore ... (Dealer letter) 
© 1Apr57; KK127423. 

Look, money saving value; Hi-Power 
electric fencer battery. 
© 1Feb57; KK126597. 

The most complete line; liberal 
cartage allowance. Fence wire; 
steel electric fence posts. 
© 1Mar57; KK127419. 


INTERNATIONAL LATEX CORP. © 

America's no.1l bra is elastic, all 
around. Playtex Living bra. 

(In The American weekly, Nov. 10, 
1957, p.27) Appl. author: 
Reach, McClinton & Co., Inc. 

© 10Nov57; KK130196. 

At last, a really pretty cotton 
bra, only $2.50 ... Revolution- 
ary Playtex new Cotton-Pretty 
bra. (In American weekly, 

Sept. 15, 1957) Appl. author: 
Reach, McClinton & Co., Ince 
© 15Sep57; KK12997h. 

At last, a really pretty cotton bra 
eee revolutionary Playtex new 
Cotton-Pretty bra. (In The 
Courier-journal azine, Louis- 
ville, Ky., June 16, 1957, p.37) 
Appl. author: Reach, McClinton & 
Co., Inc. © 16Jun57; KK129845. 

Beautiful in white, now stunning in 
jet black; new Playtex mold 'n 
hold zipper girdle. . P7050. 
© 150ct57; KK129879. 

The biggest splash of the summer; 
colorful, rose-printed swimsuits. 
Playtex panty brief ... Greta 
Plattry. (In The Evening bulle- 
tin, Philadelphia, June 19, 1957, 
p.B21) Appl. author: Reach, 
McClinton & Co. © 19Jun57; 
KK126808. 


1957 CURRENT REGISTRATIONS 139 


Black and white cottons steal the 
spotlight. Greta Plattry ... 
Playtex panty brief. (In The 
Evening bulletin, Philadelphia, 
June 12, 1957, p.30B) Appl. 
author: Reach, McClinton & Co., 
Inc. © 12Jun57; KK126807. 

Can't fool me. Playtex waterproofed 
silk pants. (In The Providence 
journal, May 14, 1957, p.+) 

Appl. author: Reach, McClinton & 

Co., Inc. © 14May57; KK126723. 

Comfortable, economical, beautiful 
Playtex baby pants. © 14Jan57 
(in notice: 1956); KK127009. 

Cool Playtex silk pants. P1030. 
© Z0Apr57; KK130152. 

During October only, a $3.95 Play- 
tex Living bra free. (In Dayton 
daily news, Oct. 6, 1957, p.18) 
Appl. author: Reach, McClinton 
& Co., Inc. © 60ct57; KK129519. 

Exciting new Playtex bras, Cotton 
Pretty, Party Pretty. P8025. 
© 30Jun57; KK129171. 

The fabulous fit and carefree com- 
fort you see on TV; Playtex high 
style bra. Ad no.BR159. 
© 20Jan57 (in notice: 1956); 
KK127010, 

Fall's smartest figures, most 
graceful figures will be molded 
by «.. Playtex new mold-n-hold 
zipper girdles. (In American 
weekly, Sept. 29, 1957, p.17) 
Appl. author: Reach, McClinton & 
Co. © 29Sep57; KK128961. 

55,000,000 women are wearing old ... 
shower caps; now Playtex brings 
the shower cap market to life. 
Shower Pretty. 5-3-5262. 
© 1May57; KkK129890. 

The first ad ever to appear in The 
better way ... featuring the high 
profit, high turnover Isodine 
line. Gargle [and others] (In 
American druggist, Dec. 2, 1957, 
p.4 of cover Appl. author: 
Reach, McClinton & Co., Inc. 
© 2Dec57; KK130567. 

For an eye-stopping figure with 
heavenly comfort ... Playtex 
panty briefs. Ad no.GR524. 
© 15Apr57 (in notice: 1956); 
KkK129892, ; 

For this year's smart new poured-in 
look; Playtex panty briefs ... 
GR527. © 15Apr57; KK130167. 

Have softer, smoother, lovelier 
hands in 9 days plus protected 
manicures, Playtex handsaver 
gloves. Ad no.GL58. © 431Mar57; 
KK130170. 

Heavenly comfort all day long for 
every summer activity. Playtex 
Living bras in cool, cool cotton, 
Ad. no.BR131. © 1Jun57; 
kK130158, 

Heavenly comfort for every summer 
activity. Playtex Living bras in 
cool, cool cotton, P8007. 
© 28May57; KK130163. 

Here are some very important facts 
to help you make those sales. 
Regular shape cup and a full shape 
cup strapless bra. © 28Mar57; 
KK129884 . 

Imagine, the freedom and comfort 
of a strapless bra ... introducing 
Playtex Living long-line strapless 
bra with stay-high contour cups. 
(In Dallas morning news, Oct. 6, 
1957, pt.5, p-11) Appl. author: 
Reach, McClinton & Co., Inc. 
© 60ct57; KK129292. 

Imagine, the freedom and comfort of 
a strapless bra ... new Playtex 
Living longline strapless bra ... 
© 11Nov57 was notice: 1958); 
KK130110, 

Imagine, the freedom and comfort of 
4 strapless bra ... Playtex long- 


line strapless bra. (In Syracuse 
herald-American, Syracuse, N. Y., 
June 16, 1957, p.20) Appl. au- 
thor: Reach, McClinton & Co., 
Inc. © 16Jun57; KK128330. 

Introducing Playtex magic con- 
troller panty girdle with 
snap-crotch. © 16Sep57; 
kK129168. 

Introducing the machine washable 
bras. Playtex Cotton-Pretty, 
Party~Pretty. 3032. © 1Nov57; 
KK130174. 

It's black magic; new Playtex 
mold 'n hold zipper girdle in 
black. @-800. © 200ct57; 
KK129638. 

It's black magic; new Playtex 
mold 'n hold zipper girdle in 
black. Playtex Living longline 
bra. GB-608-50/50. © 200ct57; 
KK129641. 

Keep baby comfortable with pants 
that stay soft, never stiffen. 
Playtex Dress-Eez baby pants. 
(In New York mirror, Oct. 9, 
1957, pel6) Appl. author: 
Reach, McClinton & Co., Inc. 
© 90ct57; KK129123. 

The machine washable bras, Playtex 
Cotton-Pretty; Party-Pretty. 
P-8029. © 1Nov57; KK130175. 

The machine-washable bras; Playtex 
Cotton-Pretty, Party-Pretty. 
P-8030. © 310ct57; KK130177. 

Move in beauty naturally in today's 
soft fluid fashions, Playtex 
Living bendeau bra, mold 'n! hold 
zipper girdle. GR60l. 
© 15Aug57; KkK129162. 

Move in beauty naturally in today's 
soft fluid fashions, Playtex 
Living longline bra, mold 'n! hold 
zipper girdle. GR-=558, 
© 15Aug57; KK129170. 

Never, never, never such heavenly 
comfort and fit in bras ... Play- 
tex Living bra. (In Journal- 
every evening, Wilmington, Del., 
June 11, 1957, p.36) Appl. au- 
thor: Reach, McClinton & Co., 
Inc. © 11Jun57; KK128329. 

New Playtex Cotton-Pretty bra; 

a really pretty cotton bra ... 
P8006. © 10May57; KK130166, 

New Playtex Cotton-Pretty bra; 
you've never worn a bra like 
this ... BR122. © 30Apr57; 
KK130169. 

New Playtex Living longline strap- 
less bra ... as seen on TV. 

. P8029. © 150ct57; KK129881. 

New Playtex vee eee strap- 
less bra ... P0025. 
© 150ct57; KK129880. 

New Playtex Magic-Cling bra with 
revolutionary clinging back. 
BR-181. © 200ct57; KK129640. 


New Playtex mold 'n hold zipper 
panty girdle and girdle. 7038, 
© 30Jun57; KK130172. 

Newest, gayest coverall; Greta 
Plattry's ... Playtex panty 
veief. (In The Evening bulletin, 
Philadelphia, June 14, 1957, 
p.10a) Appl. author: Reach, 
McClinton & Co., Inc. © 14Jun57; 
KK126809. 


Newest shower cap style; Playtex 
Shower Pretty. 5-2-6240, 
© 24Jan57 (in notice: 1956); 
KK127013. 


Newest swim cap fashion; Playtex 
Swim Pretty; fite all head sises. 
© 15May57; KK130677. 

1957's smartest figures are con- 
trolled in heavenly comfort by 
Playtex; Living longline bra, 
mold 'n hold gipper girdle. 

Ad no. BR162. © 20Jan57 (in 
notice: 1956); KK127012. 


No dirty diapers to bring home from 
this trip. Playtex Dryper dis- 
posable diapers. 1037. 
© 30Jun57; KK130161. 

Now complete hand protection from 
cleanser and detergent chapping. 
Playtex Living gloves. GL-61. 
© 1Sep57; KK129164. 

Now get complete protection ... 
lovelier hands in 9 days. 
Playtex Living gloves. GL59. 
© 1Sep57; KkK129165. 


Now, Playtex runs ... 10 power- 
packed ads like this, starting 
Jan. 20th. Mold 'n hold zipper 
girdle. © 20Jan57 (in notice: 
1956) ; KK127014. 

Now you can have the gift of softer 
smoother, lovelier hands; Playtex 
Living gloves, glamorous house- 
work gloves. © 27Nov57; 
KK130678. 

The party line. Playtex Living 
bras. Ad no.BR169. © 30Jun57- 
KK130171. 

Playtex announces ... new brassiere 
fabric used exclusively in the ne 
Playtex Magic-Cling bra with 
revolutionary clinging back. 
© 150ct57; KK129876. 

Playtex baby pants and bibs as seen 
on TV. © 11Nov57; KK130111. 

Playtex children's swim cap. 
© 15May57; KK130675. 

Playtex Cotton-Pretty bra; the 
prettiest cotton-and-elastic 
bra you'll ever find. © 9May57 
(in notice: 1956); KK130676. 

Playtex gloves; America's fastest 
selling household gloves ... 
P3011. © 5Apr57; KK130155. 

Playtex gloves are the fastest- 
selling line ... cash in now wit 
Playtex; tremendous advertising. 
P-1001. © 150ct57; KK130164. 

Playtex handsaver glove floor self- 
serv no.35589, © 31Mar57; 
KK130162. 

Playtex hand saver gloves; the 
only household glove with satu- 
ration TV advertising this season. 
3017. © 30Sep57; KK129877. 

Playtex Heart-Rest pillows. 

P4003. © 10Jul57; KK129163. 


Playtex helps you look your best 
for a happy honeymoon; bras & 
girdles. (In Bride & home, fall 
1957, p.6) Appl. author: Reach, 
McClinton & Co., Inc. © 16Ju157; 
KK127704. 

Playtex Living bra; fabulous bra 
that young America is claiming 
...- (In The Knoxville news- 
sentinel, Apr. 7, 1957, p.D-10) 
Appl. author: Reach, McClinton & 
Co., Inc. © T7Apr57; KK126721. 

Playtex Living bra; for heavenly 
comfort all day long. P8021. 
© 31Mar57; KK129889. 

Playtex Living bras in cool, cool 
cotton; heavenly comfort all day 
long for every summer activity. 
Ad no.BR128, © 1Jun57; 

KK1 30165. 

Playtex Living gloves; bare hand 
comfort; as seen on TV. P 
© 17Jan57 (in notice: 1956); 
KK127015. 

Playtex Living longline strapless 
bra with stay-high contour coups. 
BRI87. © 2000t57; KK1296059. 

Playtex Magio-Cling bra; revolution 
ary clinging back can't slip. 

As seen on TV. PpSore. 
© 1500t57; KK129882. 

Playtex ... mold 'n hold gipper 
girdle in stunnir jJet-bDiack. 
© 150057; KK1I29 ys 

Playtex mold 'n hold gipper gimile, 
panty gimile. 7059, © Myun47; 
KK1 0157. 


140 


INTERNATIONAL LATEX CORP. © Cont'd. 

Playtex Party-Pretty bra, the 
machine-washable bra. 11. 
© 240ct573; KK130797. 

Put yourself in a party mood; 
Playtex Living bra as seen on TV. 
Long-line; bandeau. P8002. 
© 30Jun57 (in notice: 1956); 
KK129893. 

Put yourself in a party mood with 
Playtex Living bras, heavenly 
comfort ... Living bandeau; 
Living longline. Ad no.BR116. 
© 30Jun57 (in notice: 1956); 
KK129891. 

Revolutionary new Playtex Dryper 
disposable diapers; Dryper pads. 
P1039. © 1Aug57; KK130159. 

Revolutionary Playtex new Cotton- 
Pretty bra; dunk it in your wash- 
ing machine. Ad no.BR125. 
© 30Apr57; KK130168. 

Sale; Playtex waterproof Dress-Eez 
baby pants. Ad no.B334. 
© 28May57; KK130672. 

Sale; Playtex waterproof Dress-Eez 
baby pants. (In Times-union, 
Albany, N. Y., Aug. 6, 1957, 
p.18) Appl. author: Reach, 
McClinton & Co., ™nec. © 6Aug57; 
KK128331. 

Save your hands from cleanse: and 
detergent chapping; Playtex 
hand-saver gloves. P3016. 
© 30Sep57; KK129878. 

Save your hands from cleanser and 
detergent chapping. Playtex 
Living gloves. P3015. 
© 16Sep57; KK130153. 

The smoothest summer lines begin 
with Playtex bras and girdles. 
(In Harper's bazaar, June 1957, 
p.29) Appl. author: Reach, 
McClinton & Co., Inc. © 24May57; 
KK127689. 

Special 2-for sale; Playtex water- 
proof Dress-Eez baby pants. 
No.1032. © 13May57; KK130674. 

Stretch in it .. Playtex Magic- 
Cling bra with revolutionary 
clinging back. (In The Miami 
herald, Aug. 25, 1957, p.13-£) 
Appl. author: Reach, McClinton & 
Co., Inc. © 25Aug57; KK128347. 

Stretch in it, reach in it, bend. in 
it. Playtex Magic-Cling bra ... 
© 6Nov57; KK130173. 

They'11 do you pretty; exciting 
new Playtex bra. Cotton-Pretty; 
Party-Pretty. BR-178. 
© 1Nov57; KK130176. 

Through all your shining hours; 
Playtex Living bras. BR-190. 
© 200ct57 (in notice: 1956); 
KK129637. 

To give you the greatest holiday 
volume .:. Playtex uses merchan- 
dising magic to transform high 
style bra ... Party Pretty. 
© 150ct57; KK129883. 

To move in beauty naturally, 
Playtex creates the smooth look 
of an all-in-one ... Playtex 
Living long-line bra, Playtex 
mold 'n hold zipper girdle. 

(In American weekly, Oct. 13, 
1957, pell) Appl. author: 
Reach, McClinton & Co., Inc. 
© 130ct57;. KK12912). 

To move in beauty, naturally, Play- 
tex Living girdles. (In The 
American weekly, Dec. 1, 1957, 
p-12) Appl. author: Reach, 
McClinton & Co., Inc. © 1Dec57; 
KK130435. 

Under slacks, shorts, swimsuits; 
Playtex panty briefs, P7017. 
© 31Mar57; KK130156. 

We did it; Playtex Living longline 
strapless bra with contour cups. 
© 150ct57; KK129885. 


COMMERCIAL PRINTS AND LABELS 


We have the perfect bra for fash- 
ion's newest lines; Playtex lung 
line bra. Ad no.BR504. 
© 20Jan57 (in notice: 1956); 
KK127011. 

White sale, spectacular savings on 
first quality Playtex pillows. 
No.P8. © 25Jun57; KK129167. 


Wonderful bra news; Playtex dis- 
covers ... new exciting Playtex 
Living strapless bra. (In Bing- 
hamton press, July 21, 1957, 
p.3-B) Appl. author: Reach, 
McClinton & Co., Inc. © 21Ju157; 
KK127040, 3 

You can machine wash it; new Play- 
tex Cotton-Pretty bra. P8003. 
© BOAprd57; KK130154. 

You can machine wash it; new Playtex 
Cotton-Pretty bra. P8004. 
© 30Apr57; KK129887. 


INTERNATIONAL NICKEL CO., INC. © 


Inco nickel progress report; 
freezing water to warm a mine. 
(In Time, Sept. 9, 1957, p.125) 
© 5Sep57; KK128579. 

Inco nickel progress report; Inco 
shows how bubble bath separates 
nickel and copper minerals. (In 
Time, July 1, 1957, p.53) 
© 27Jun57; KK127052. 

Inco shows how Canada's deepest 
subway speeds nickel miners from 
shaft to job. (In Time, Oct. 7; 
1957, peD, between 90-91) 
© 30ct57; KK12913). 


INTERNATIONAL PAPER CO. © 


Modern papermaking by International; 
beating and refining. Making 
headlines 25 years ago, national 
news; August 1957. © 15Jul57; 
KK126895. 

Modern papermaking by International; 
calendering and winding. Making 
headlines 25 years ago; enter- 
tainment; November 1957. 
© 150ct57; KK129251. 

Modern papermaking by International; 
drying and surfacing treatment. 
Making headlines 25 years ago, 
national memorials; October 1957. 
© 16Sep57; KK128427. 

Modern papermaking by International; 
finishing and shipping. Making 
headlines 25 years ago; motion 
pictures; December 1957. é 
© 18Nov57; KK130132. 

Modern papermaking by International; 
the Fourdrinier. Making head- 
lines 25 years ago, literature; 
September 1957. © 15Aug57; 
KK127810. 


Paper products in your daily life; 
January 1958. © 18Dec57; 
KK130893. 


INTERNATIONAL STEEL WOOL CORP. © 


Elephant brand steel wool; six-pak 
assortment. 6 big pads. Appl. 
author: National Folding Box'Co. 
© 14Jun57; KK127244. 


INTERSTATE BAKERIES CORP. © 


A friend of yours? Blue Seal 
bread. In Good housekeeping, 
Oct. 1956, p.158) © 20Sep56; 
KK128215. 


No mixing, no fixing, just slice 
and serve; Dolly Madison devil's 
food cake. (In Good housekeep- 
ing, Nov. 1956, p.181) © Inter- 
state Bakeries Corp. a.k.a. Dolly 

_Madison Cakes; 200ct56; KK128899. 


See what you can-do with a Dolly 
Madison chiffon ring. (In Ladies’ 
home journal, Mar. 1957, p.219) 
© Dolly Madison Cakes, & division 
of Interstate Bakeries Corp.; 
20Feb57; KK130694, 


July—Dec. 


She's a lucky little girl if she 
lives in or near Chicago ... 
Schulze Butternut bread. (in 
Good house eseine, Apr. 1956, 
p.11) © 20Mar56; KK128911. 


So good, so many ways; Schulze 


Butternut bread. (In Good house- 
keeping, Nov. 1956, p.26) 
© 200ct56; KK127211. : 
Sprinkle with brown sugar; Blue 
Seal bread. (In Good house- 
keeping, Mar. 1957, p.202) 
© 20Feb57; KK129561. 


INTERSTATE DIE CUTTING CO. © 


Printers and lithographers are 
Saying for one day service on 
fine die cutting ... Appl. au- 
thor: Erhardt K. Scott. 
© 153ul57; KK127420. 


ISODINE PHARMACAL CORP. © 


Announcing companion product to 
fast selling Isodine Gargle, 
Isodettes antibiotic throat 
lozenges. P6020. © 20Sep57; 
KK129169. 

At the height of the most successful 
gargle season ... the Golden 
Bottle promotion ... © 15Dec57; 
KK130799. 

Concentrated Isodine gargle in the 
new ounce economy size bottle. 
P6019. © 30Aug57; KK129166. 

How leading hospital stops sore 
throat pain fast. Isodine 
gargle. (In New York mirror, 

Oct. 9, 1957, p.46) Appl. 
author: Reach, McClinton & Co., 
Inc. © 90ct57; KK129102. 

New deodorant mouthwash gives you 
clean, fresh mouth for hours; 
Isodine gargle. (In New York 
daily news, May 14, 1957, p.40) 
Appl. author: Reach, McClinton & 
Co., Inc. © 14May57; KK126720. 

New fast aspirin; instant Iso- 
Aspirin. 100 tablets. 
© 18apr57; KK130673. 

New instant aspirin stops pain in 
minutes; Iso-Aspirin, analgesic 
tablets. [Endorsed by] J. B. 
Czine [and others] (In The Eve- 
ning eagle, Wichita, Kan., Aug. 
15, 1957, p.5A) Appl. author: 
Reach, McClinton & Co., Inc. 
© 15Aug57; KK129672. 

New instant aspirin stops pain in 
minutes; Iso-Aspirin. (In The 
News-sentinel, Fort Wayne, Ind., 
June 20, 1957, p.4+) Appl. au- 
thor: Reach, McClinton & Co., Inc. 
© 20Jun57; KK130268. 

New safe iodine treatment stops 
athlete's food itch ... Isodine. 
(In New York daily news, June 24, 
1957, p.52) Appl. author: Reach, 
McClinton & Co., Inc. © 24Jun57; 
KK126674. 

Stop infection fast or we pay the 
doctor. Isodine antiseptic; new, 
safe painless iodine. P6510. 
© 28May57; KK129888. 

Stop sore throat pain fast with new 
double-action antibiotic lozenges; 
Isodettes. (In New York world- 
telegram & sun, Dec. 2, 1957, 
p.29) Appl. author: Reach, 
McClinton & Co., Inc. © 2Dec57; 
KK130460. 

Stops sore throat pain fast; kills 
flu virus on contact, Isodine 
gargle. P6021. © 16Sep57; 
KK130160, 

Valuable; this Golden Bottle card 
may be worth $576.69 to you. 
Gargle. © 15Dec57; KK130798. 

World's greatest germ-killer makes 
world's greatest deodorant mouth- 
wash; Isodine gargle. (In New 
York daily news, May 27, 1957, 

p. 36) Appl. author: Reach, 
McClinton & Co., Inc. © 27May57; 
KK126722. 


1957 


J 


JACKSON, PURVIS D, d.b.a. DECOR PROD- 
UCTS OF FLORIDA, SEE Decor Products 
of Florida. 


JACOBS (JOSEPH) ORGANIZATION, INC. © 
The Best Foods, Inc. wishes you and 
yours a happy New Year; if the 
world stood on one foot. 

© 6Sep57; KK130856. 

Best wishes for a happy New Year 
from Hoffman Beverage Company; 
if the world stood on one foot. 
© 6Sep57; KK130852. 

Cordial New Year wishes; Kraft 
Foods Company; if the world stood 
on one foot. © 6Sep57; 
KK130853. a 

A happy New Year; American Home 
Products Corporation; if the world 
stood on one foot. © 6Sep57; 
KK130855. 

The House of Seagram wishes you, 
your family and friends a happy 
New Year; if the world stood on 
one foot. © 6Sep57; KK130859. 

A joyous New Year; General Foods 
Corporation; if the world stood 
on one foot. © 6Sep57; 
KK130857. 

New Year greetings to all Jewish 
people from Colgate-Palmolive 
Company; if the world stood on 
one foot. © 6Sep57; KK130858. 

To all Jewish people, a happy New 
Year from Calvert Distillers 
Company; if the world stood on 
one foot. © 6Sep57; KK130854. 


JACOBSEN MANUFACTURING CO. © 

Jacobsen presents preview for 
profits; the outstanding power 
mower sales opportunity for 1958 
«+. Grass catching rotary, the 
deluxe 18-in. Turbo-Vac. (In 
American nurseryman, Sept. 15, 
1957, p.27) Appl. author: 
Wesley Aves & Associates, Inc. 
© 15Sep57; KkK129291. 

Jacobsen presents preview for 
profits; the outstanding power 
mower sales opportunity for 1958 
~s. The deluxe 18-in. Turbo-Vac 
grass catching rotary. (In Hard- 
ware retailer, Oct. 1957, 


p.238-239) Appl. author: Wesley 
Aves & Associates, Inc. © 10ct57; 
KK129288, 


JERCLAYDON, INC. © 
Glamorene, upholstery cleaner; a 
concentrate. Net contents 1 pint. 
NM: all new except trademark on 
red background, pictures of blue 
chair, black chair & woman, 
© 10Ju157; KK128059. 


JIFFY ENTERPRISES, INC. © 
Picture hangers; holds 15 pounds, 
Appi. author: Joseph M. Margulis. 
© 6May57; KK128188. 
Picture hanging eyelets; holds 
5 lbs. Appl. author: Joseph M, 
Margulis. © 3pec56; KK128187. 


JOHANNIGMAN, ROBERT & WILLIAM JOHAN- 
NIGMAN d.b.a. LOVELAND AQUATICS, 
SEE Loveland Aquatics. 


JOHANNIGMAN, WILLIAM & ROBERT JOHAN- 
NIGMAN d.b.a. LOVELAND AQUATICS, 
SEE Loveland Aquatics, 


JOHNSON, LEO C, © 
Now you can see with Lenz-X; cleans 
camera & binocular lenses ... 
© 13May57; KK128058, 


JOHNSON & JOHNSON. © 
Create these unique dolls yourself 
with new J & J Rapid-Flo and 
Dress-a-Doll disks, now in a 
rainbow of colors. Little Bo- 
Peep [and others) © 16Ju157; 
KK129591. 


CURRENT REGISTRATIONS 


Dressing procedure guide; wound 
classification and dressing 
requirements. © 10Jun57; 
kKk128618. 

Now, two sizes Band-Aid butterfly 
closures; surface closures for 
small wounds. (In Industrial 
medicine & surgery, June 1957, 


p-9) Appl. author: Cummins 
Associates, Inc. © lJun57; 
KK126859. 


1 = 2; one large Surgine linen 
saver, 23" x 24" equals two 
regular underpads, 17" x 24", 

(In Nursing home administrator, 
Mar. 1957, p.56) © 25Feb57 ; 
KK128619. 

The Rapid-Flo check-up is a common 
sense method to make more money 
from milk; Rapid-Flo Fibre-Bonded 
filter disks. (In The Farmer, 
Aug. 3, 1957, p.37) © 3Aug57; 
KK128931. 

Yes, there is a difference in filter 
disks; Rapdi-Flo Fibre-Bonded 
filter disks. (In Journal of milk 
& food technology, Shelbyville, 
Ind., Apr. 1957, p.1) © 20Mar57; 
KK128750. 


JOHNSON CITY PUB, CO., INC, © 
Miller flight boots, 613-16, 
© 20ct57; KK129037. 


JOHNSTON & MURPHY. © 
When I wear the best, I feel I am 
the best. The center-buckled 
Swashbuckler. (In New Yorker, 
Sept. 28, 1957, p54) Appl. 
author: Rockmore Co. © 26Sep57; 
kk129028. 


JONES BAKERIES, INC. © 
Said Little Jack Horner from his 
spot in the corner ... Holsum 
enriched bread, thin slice. (In 
Winston-Salem journal, Sept. 21, 
1957) Appl. author: Maddrey B. 
Sell. © 21Sep57; KK128600. 


JUDSON DUNAWAY CORP, © 
Get rid of toilet bowl odor and 
stains; use perfumed Vanish, 
toilet bowl cleaner. In Ladies' 
home journal, July 1956, p.112) 
Appl. author: J. M. Mathes, Inc. 
© 28Jun56; KK130364, 


JUNO MATE CO, © 
The delightful South American 


beverage. Toasted; 24 paquets. 
Net wt. 1.6 oz. © 10Dec57; 
KK130605. 


K & N MODEL CO, 

Miss Bardahl, U-; unlimited hydro- 
plane. .95-200. OW. A. Knut- 
son & M. I. Nelson d.b.a. K&N 
Model Co. (in notice: K & N 
Models); 25Ju157; KK128630. 


KAISER ALUMINUM & CHEMICAL CORP, © 

Imagination in aluminum. Amphibious 
trailer by Kaiser ... (In Kaiser 
aluminum news, Sept. 1957, p.4 of 
cover) © 6Sep57; KK128932. 

Imagination in aluminum, Automobile 

' (In Kaiser aluminum news, Aug. 
1957, p.4 of cover) NM: 
"discussion of drawing added," 
© 5aug57; KK128828. 

Imagination in aluminum, Automobile 
interior ... (In Kaiser aluminum 
news, Nov. 1957, p.4 of cover) 

NM: discussion of drawing. 
© 12Nov57; KK130179. 

Imagination in aluminum, Desk, 

(In Kaiser aluminum news, July 
1957, p.4 of cover) © SOJun57; 
KK126829, 


141 


Imagination in aluminum, Packaging 
forms ... (In Kaiser aluminum 
news, Oct. 1957, p.4 of cover) 
© 10ct57; KK130178. 


KAR KOVER RENTAL SERVICE. © 

Car dealers, like Jack Mitchell, 
Inc. ... choose the finest clear- 
Span metal canopies with Kover- 
King Kar Kovers. (In Texas in- 
dependent automobile dealers 
news, Oct. 1957, p.42) Appl. 
author: Leighton Garland Dotson. 
© 180ct57; KK129616. 

Fleetwood model Kover-King Kar 
Kover; custom specifications 
for » Appl. author: 

Bet eatomecars alia Dotson. 
© 24Jun57; KK130488. 

Imperial model Kover-King drive-in 
canopy; custom specifications 
for . Appl. author: 
Leighton Garland Dotson. 
© 24Jun57; KK130486. 

* Rental agreement; 12 x 27 ft. 
Imperial model. Appl. author: 
Leighton Garland Dotson. 
© 5Sep57; KK130487. 

KASHINS, HERMAN. © 

Authentic, original American To 
lamp. Tower Craftsmen. NM: 
manufacturer's name substituted 
for Georgian Lighting Studio; 2d 
pa raph of history. © 17Jun57; 
KK126820, 

KATHER, ALFRED, © 

Diaphragm gauges; butyl latex, 

ABC type. © 18Jun57; KK128889. 
KAY ELECTRIC CO. © 

Attenuators; high frequency switch- 
able attenuators zero or fixed 
insertions. Appl. author: John 
Gilmore. © 2lAug57; KK128703. 

Audiolator; all-transistorized beat- 
frequency audio oscillator. 

Appl. author: John Gilmore. 
© 160ct57; KE129781. 

The calibrated Mega-Sweep, a most 
wide range sweeping oscillator .. 
Also three other models. Appl. 
author: John Gilmore. © 2lAug57; 
KK128936. 

Complete equipment for precision 
measurement of gain or loss in 
components and systems; Gain Set. 
Appl. author: John Gilmore. 
© 14Aug57; KK128372. 

For color television as well as 
black and white ... new Mega-Pix, 
Sr.; picture and sound carrier. 
Appl. author: John Gilmore. 
© 21Aug57; KK128935. 

For noise figure measurement from 
10-300 mc; Mega-Node Sr. 

Appl. author: John Gilmore. 
© 14aug57; KK128374. 

For visual ali nt of low fre- 
quency amplifiers; Kilo-Sweep. 
Appl. author: John Gilmore. 
© 14aug57; KK128373. 

Marka-Sweep, model video 50; 
combined video, IF sweeping 
oscillator, with pulse type marks. 
eb author: John Gilmore, 
© 4S8ep57; KK130065. 

Microwave Mega-Nodes; calibrated 
microwave noise generators. 

Appl. author: John Gilmore. 
© 17Sep57; KK130066. 

Proven Kay vacuum-tube voltmeter to 
50 mc; Microlter. Appl. author: 
John Gilmore. © l4Aug57; 
KK128375. 

Rada-Pulser, Sr.; a wide range 
pulsed-carrier signal generator. 
Appl. author: John Gilmore. 
© 10Sep57; KK1500604, 

Transifier; wide-band, plug-in, 
transiatorized video amplifier. 
Appl. author: John Gilmore. 
© 1600t57; KK129782. 

Vari-Sweep ... versatile laboratory 
Sweeping oscillator and signa) 
generator ... Appi. author: John 
Qilmore. © 2lAug57; KK1O299%7. 


142 COMMERCIAL PRINTS AND LABELS 


KAYSER (JULIUS) & CO. 

Classic patterns in 1757 ... Cata- 
lina's ... Regimentals [&] Madras; 
planned beachwear line. (In 
Apparel arts, Oct. 1956, p.94-95) 
Appl. author: Lee Garfield, Peck 
Advertising Agency. © Catalina, 
Ine. (in notice: Catalina, Inc., 

a division of Julius Kayser & Co); 
90ct56; KK127505. 


KEEBLER BISCUIT CO., division of 
UNITED BISCUIT CO. OF AMERICA, SEE 
United Biscuit Co. of America. 


KELLEY, WILLIAM 0., MARK N. WORTHING- 
TOM & WILLIAM R. KELLEY composing 
the partnership KELWORTH FISH 
LURES. SEE Kelworth Fish Lures. 


KELLEY, WILLIAM R., WILLIAM 0. KELLEY 
& MARK N. WORTHINGTON composing the 
partnership KELWORTH FISH LURES. 
SEE Kelworth Fish Lures. 


KELLOGG CO. © 

Corn Flakes; large size. PAA's 
new Jet Clipper; big 9-inch play 
model, © 21Aug57; KK130897. 

Kellogg's will pay you 25¢ for try- 
ing this big plateful of marsh- 
mallow crispy treats. Rice 
Krispies. Woody Woodpecker. (In 
Life, Nov. 25, 1957, p.51) Appl. 
author: Leo Burnett Co., Inc. 
© 25Nov57; KK130453. 

Outwit Mr. Twister, win $50,000 
in new Kellogg's contest. Rice 
Krispies; corn “lakes. (In Colo- 
rado Springs gazette-telegram, 
July 18, 1957, p.32) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 183u157; KK127047. 

Protein. Kellogg's discovers a 
great new high-protein food in a 
delicious new ready-to-eat cereal 
form; Special K. Woman with 
glasses [looking at box] (In 
Life, Sept. 16, 1957, p.63) 

Appl. author: Leo Burnett Co., 
Ine. © 16Sep57; KK128461. 

Protein; Kellogg's discovers a 
great new high-protein food ... 
Special K. Father & daughter. 
(In Life, Oct. 7, 1957, p.1h6) 
Appl. author: Leo Burnett Co., 
Inc. © 70ct57; KK128962. 

Protein; Kellogg's new food dis- 
covery. Special K. Man at store 
counter. (In Life, Nov. 4, 1957, 
p.3) Appl. author: Leo Burnett 
Co., Inc. © 4Nov57; KK129756. 

TNT celebration. [Endorsed by] 
Pat€i Page. Corm flakes, Rice 
Krispies. (In Chicago daily 
tribune, Oct. 11, 1957, pt.3, 
p.12) Appl. author: Leo Burnett 
Co., Inc. © 110ct57; KK129755. 

TNT celebration. Superman [and 

- others] Corn flakes, 40% bran 
flakes [and others] N-1189. 
(In Chicago Sunday tribune, 
Oct. 13, 1957, comic section, 
p.8-9) Appl. author: Leo Burnett 
Co., Inc. © 130ct57; KK129758. 

TNT celebration. Wild Bill Hickok 
& Jingles [and others] Corn 
flakes, Rice Krispies [and others] 
(In Chicago daily tribune, Oct. 
18, 1957, pt.3, p.12) Appl. 
author: Leo Burnett Co., Inc. 
© 180ct57; KK129757. 


3 big coloring contests. Sugar 
Pops, Sugar Smacks, frosted 
flakes. N-1164. (In Chicago 
Sunday tribune, Oct. 20, 1957, 
comic section, p.3) Appl. au- 
thor: Leo Burnett Co., Inc, 
© 200ct57; KK129754. 


KELWORTH FISH LURES. 

Sure fire Samhook, salmon egg lure; 
hook concealed in egg permanent 
bait ... © Kelworth Fish Lures, 
a partnership consisting of Wil- 


liam 0. Kelley, Mark N. Worthing- 
ton & William R. Kelley; 6Apr57; 
KK127198. 


KEMP (C. M.) MANUFACTURING CO. © 
Electric reactivated Kemp Oriad 
dryers. Bulletin D-103. 
Appl. author: Van Sant, Dugdale 
& Co., Inc. © 9Sep57; KK128464. 
Improved; Kemp model 2 MIHE inert 
gas producer. Bulletin 1-12. 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 12Aug57; KK128000. 
Large capacity Kemp convection 
dryers. Bulletin D-106. 
Appl. author: Van Sant, Dugdale 
& Co., Inc. © 9Sep57; KK128465. 
New from Kemp, rare gas purifier. 
Bulletin no.D-105. Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© 12Aug57; KK127999. 
Steam reactivated Kemp Oriad 
dryers. Bulletin D-102,. 
Appl. author: Van Sant, Dugdale 
& Co.. Inc. © 9Sep57; KK128463. 


KENLEE & ASSOCIATES. © 
Home secretary and household file. 
Appl. author: Albert A. Beste. 
© 10Jan57; KK128469. 


KENMAR MANUFACTURING CO. © 

Relax tensions the natural way ... 
amazing new chair massages you 
while you read and relax in your 
own home. Swing King. (In The 
Record argus, Greenville, Pa., 
Aug. 15, 1957, p.5) Appl. au- 
thor: Werner Lentz. © 15Aug57; 
KK130046. 

Relaxes, reduces, revitalizes with 
soothing massage; use a Kenmar 
Swing King vibrator plus speed 
control. (In The Daily leader, 
East Palestine, Ohio, Aug. 7, 
1957, p.3) Appl. author: Werner 
Lentz. © 7Aug57; KK130045. 


Want to lose weight? Use a Swing 
King vibrator massage chair. 
(In Scottsbluff daily star- 
herald, Apr. 25, 1957, p.5) 
Appl. author: Kenneth M. Rode. 
© 25Apr57; KK126505. 


KENNATRACK CORP. © 

Design idea; the Mr. and Mrs. clos- 
et. Mirrors and gliding doors 
with hardware by Kennatrack. 

(In Architectural record, Aug. 
1957 ese) © 5aAug57; 
kK128041. 

More fast sales ... with the new 
Kenna-pak all steel gliding door 
wardrobe header assembly; sound- 
conditioned hardware. © lAug57; 
KK128307. 


More sales, more profit ... with 
Scottie fascia track; sound- 
conditioned hardware. © 1Aug57; 
KK128306. 

Now builders can install a complete 
wardrobe header assembly ... 
Kenna-Pak; sound-conditioned 
gliding door hardware. (in Ameri- 
can lumberman & building products 
merchandiser, Sept. 2, 1957, 
p.54) © 30Aug57; KK128317. 


KENNATRACK CORP. SEE ALSO Ekeo Prod- 
ucts Co, 


KENNER PRODUCTS CO. 

Battery motor play drill, with work 
bench and 6 play tools. No.345. 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co.; 20May57; KK126425. 


Instruction sheet for easy building 
with Kenner's girder and panel 
building sets. © Bromo-Mint 
Co. d.b.a. Kenner Products Co.; 
6Sep57; KK129355. 


New kind of building toy ... girder 
and panel building set. Set no.l,. 
Contains: 24 upright girders ... 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co.; 6Sep57; KK129356. 

New kind of building toy ... girder 
and panel building set. Set no.2. 
Contains: 40 upright girders ... 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co.; 6Sep57; KK129357. 

New kind of building toy ... girder 
and panel building set. Set no.3. 
Contains: 60 upright girders ... 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co.; 6Sep57; KK129258. 

Planning book; girder and panel 
building set. Set no.1. 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co.; 6Sep57; KK129354. 

Planning book; girder and panel 
building set. Set no.2; no.3. 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co,; 6Sep57; KK129353. 

Play drill, with work bench and 
6 safe play tools ... © Bromo- 
Mint Co. d.b.a. Kenner Products 
Co.; 20May57; KK126424. 


KENTILE, INC, © 

Now everyone can afford the prac- 
tical luxury of new Kencork, 
Decorators are giving a new, 
light touch to luxurious floors 
and walls today. (In Life, 
May 21, 1956) © 17May56; 
KK129039. 


KERR-MCGEE OIL INDUSTRIES, INC. © 

Rig 46, new key to Davy Jones! 
locker and fuels for the future. 
(In Fortune, July 1957, p.173) 
Appl. author: Winius-Brandon Co. 
© 25Jun57; KK127131. 

Wherever you see this emblem, there 
Kerr-McGee is developing fuels 
for the future. (In Fortune, May 
1957, p.196-197) Appl. author: 
Winius-Brandon Co. © 30Apr57; 
KK127130. 


KERSKER, INC. © 

My personal Christmas card record; 
personalized advertising. Appl. 
author: William H. Kersker, Jr. 
© 5Aug57; KK127557. 

This certificate is valuable; bonded 
value used car. George Byers 
Sons, Inc. Appl. author: William 
H. Kersker, Jr. © 7Aug57; 
KK127556. 

XETCHAM & MCDOUGALL, INC. © 
The story behind "since 1832", the 
125 years of Ketcham & McDougall, 
Inc, Pat products; Aqua products. 
Appl. author: Richard McFadyen. 
© 1May57; KK126531. 


KETCHUM, HARRY H. © 
The Nite Rider; fire-like red 
reflecting skull & bones. Pro- 
vides life-saving, night-time 
protection when applied to cars 
500 © 22Jun57; Kk129240. 


KEWANEE BOILER DIVISION, AMERICAN- 
STANDARD. SEE American Radiator 
& Standard Sanitary Corp. 


KEY MUSIC CO. 
Key Music Co. presents Bobby Ladd 
singing A picture of Christmas 
b/w No more blues, © Key Music 
Co., solely owned by Robert W. 
Lasiewicz; 1Dec57; KK130681. 


KEYBOARD JR. PUBLICATIONS, INC. © 
Keyboard Jr. recordings. 33 1/3 
long playing microgroove hi- 

fidelity. © 10Sep56; KK126753. 


KIEKHAEFER CORP. © 
I've tried 'em under every condition 
and I'm a Mercury man, by Roy 
Rogers ... Outboards for 1957. 
(In Life, June 24, 1957, p.56) 
© 24Jun57; KK130738. 


July—Dec. 


1957 


Mercury for 1957; outboards, 6 to 
60 horsepower. Appl. author: 
Arthur Gillespie. © 18Jan57; 
KK127769. 

Mercury's the greatest; way ahead 
in 1958; 4 great new outboards. 
Mark 78 [and three others] (In 
Life, Sept. O53 1957, p.92-93) 
© 23Sep57; KK130739. 


KIMBALL (MILES) CO. © 
Christmas cards by Miles Kimball of 
Oshkosh. © 11Sep57; KK129445. 


KIMBERLY-CLARK CORP. © 
Another important promotion from the 

leader, Kotex: fabulous Pick-a- 
Pearl bracelet offer. Kotex 
napkins and Kotex belts. (In 
Chain store age, grocery execu- 
tives ed., Aug. 1957, p. 36-37) 
Appl. author: Leslie Mather. 
© 30Ju157; KK127958. 

Send for this new Pick-a-Pearl 
bracelet; $1.00 and the end flap 
from any box of Kotex napkins ... 
(In Western family, Oct. 1957, 
p-6) Appl. author: Les Mather. 
© 26Sep57; KK129636. 


KIMS SANDWICH SHOPPE, INC. © 
Outgoing menu; when dining out 
visit Kims ... Appl. author: 
William Gutterman. © 11Jun57; 
KK128100, 


KINGSPORT PRESS, INC. © 

Colonial Williamsburg. (Essays on 
Doorways to American culture, by 
Paul M. Angle & Earl Schenck 
Miers, no.20) (In Publishers’ 
weekly, Aug. 5, 1957, p.63) 
© 5Aug57; KK127543. 

Foreign Policy Association. 
(Essays on Doorways to American 
culture, by Paul M. Angle and 
Earl Schenck Miers, no.22) (In 
Publishers! weekly, Oct. 7, 
1957, pe53) © 70ct57; KK129101. 

Grolier Club, New York City. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no.21) (In Pub- 
lisher's weekly, Sept. 2, 1957, 
p.55) © 28ep57; KK128264. 


The Indiana Historical Society. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no.23) (In 
Publishers' weekly, Nov. 4, 1957, 
p.65) © 4Nov57; KK129904. 

The New York Public Library. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no.19) (In Pub- 
lishers' weekly, July 1, 1957, 
p.77) © 13u157; KK126540. 


KINNEY, WILL, 

The Fountain of Youth; 25 minute 
16mm sound color motion picture. 
What the film is about. 
© 15Jun56; KK127636. 


KIPLINGER, LELA D. © 
The Lazy Reader, a new ... bedroom 
accessory. © 300ct57; KK129617. 


KIRBRO ‘CO, © 
Saks Fifth Avenue. [Circle design] 
Appl. author: Kirchheimer Bros, 
Co. © 18Sep56; KK128168. 

Sake Fifth Avenue. [Straight line 
design] Appl. author: Kirch- 
heimer Bros. Co. © 18Sep56; 
KK128167. 


KITCHEN OF SARA LEE, INC. © 
Sara Lee all butter chocolate 
brownies with chocolate pecan 
icing; frozen fresh from the 
oven. Net wt. 14 oz, 
© 10ct57; KK130833, 


CURRENT REGISTRATIONS 


Sara Lee all butter pound cake; 
frozen fresh from the oven, 

Net weight 12 oz, NM: pictorial 
illus. & text. © 10ct57; 
KK130831. 

Sara Lee chocolate cake; frozen 
fresh from the oven. Net wt. 

10 oz. NM: pictorial illus. & 
text. © 10ct57; KK130834. 

Sara Lee cream cheese cake; frozen 
fresh from the oven. Net weight 
LDS OZis NM: pictorial 
illus. & text. © 30ct57; 
KK130832. 


KIT'S MANUFACTURING CO. 

AtomikKnee cowboy jeans. 10 oz. per 
Bq. yd. © George Dickstein 
d.b.a. Kit's Manufacturing Co.; 
24sep57; KK128528. 

Cowboy jeans; double knee ... 

10 oz. per sq. yd. © George 
Dickstein d.b.a. Kit's Manufac- 
turing Co.; 24Sep57; KK128524. 


KIT'S MANUFACTURING CO, SEE ALSO 
Dickstein, George. 


KLEESON'S, INC. © 

Call FU 5-2622 for wrought iron 
columns, railings ... (In East 
Liverpool review, East Liverpool, 
Ohio, May 27, 1957, p.18) 
© 27May57; KK130849. 

We aren't millionaires, but wrought 
iron gives our home a richer 
look. (In East Liverpool review, 
East Liverpool, Ohio, Apr. 15, 
1957, p11) © 15Apr57; 
KK130848, 


KLEIN, PHILIP A. sole owner PAK PIX. 
SEE Pak Pix. 


KLIEGL BROS, UNIVERSAL ELECTRIC 
STAGE LIGHTING CO., INC. © 
Theatrical lighting. Catalog 

no.T-61. © 1Nov57; KK130778. 


KNIGHT & GILBERT, INC. © 
Improve your golf with this new golf 
analyzer ... Compliments of the 
Equitable Life Assurance Society 
of the United States. NM: in- 
struction & charts. © 20Jul57; 
KkK128009. 


KNOX (CHARLES B,) GELATINE CO., INC. © 
Lovely fingernails for women whose 
nails are now brittle, breaking, 
splitting; Knox protein drink. 
NM: new pictorial material. 
© 1Mar57; KK128883. 


KNOX GELATINE CO. © 

Don't waste money on unproved 
remedies for splitting nails; 
drink only once a day ... (In 
Good housekeeping, Oct. 1957, 
p.290) Appl. author: Charles W. 
Hoyt Co., Inc. © 19Sep57; 
KK130440, 

I reduced for keeps, that's why I 
recommend the Knox eat~-and-reduce 
plan ... writes Miss Rose Lee 
Grace, New York nutritionist. 

(In Good housekeeping, Oct. 1957, 
p.239) Appl. author: Charles W. 
Hoyt Co., Inc. © 19Sep57; 
KK130439, 

Lovely, pliant fingernails; drink 
only once a day ... (In Vogue, 
Oct. 15, 1957, p.11) Appl. au- 
thor: Charles W. Hoyt Co., Inc. 
© 150ct57; KK1 30438, 

The one way to help splitting nails 
«+. once a day drink one 5¢ en- 
velope ... (In Good housekeeping, 
Sept. 1957, p.219) Appl. author: 
Charles W. Hoyt Co., Ine, 
© 20Aug57; KK1 50457. 


KNUDSEN DAIRY PRODUCTS CO. d.b.a. 
TODDS DAIRY CO. SKE Todds Dairy 
Co. 


143 


KNUTSON, W. A. & M. I. NELSON d.b.a. 
K & N MODEL CO. SEE K & WN Model Co. 


KONOW, HERMAN W. & REGINALD C, REQUA; 
REKO PRODUCTIONS, . SEE Reko 
Productions, 


KOTARIDES BAKING CO., INC. © 
Vogue, new formula bread; high 
protein. Net wt. 1 1b. 
© 10Jun57; KK129371. 


KUBBY INDUSTRIES, INC. © 
Modern krayon set; shows how to use 
colors and create beautiful de- 
signs into a picture. No.Al. 
This set contains eight color 
crayons ... Appl. author: Ted 
Burnett. © 10ct57; KK129559. 


KULP, EMIL d.b.a. AMFO-TERIK ASSOCI- 
ATES. SEE Amfo-Terik Associates. 


KUNSTMANAS, POVILAS. 

Skaidrioji ... vodka. 100 proof. 
© Povilas Kunstmanas & Balys 
Pakstas; 15May56 (in notice: 
1957); KkK126592. 


LA BORA, INC. © 

Foot Pal instant spray for the 
modern foot care, Net wt. 

5 1/2 oz. Appl. author: Irene 
Eckstein. © 31Jul57; KkK128985. 

For the dapper dog; Dogette, dog 
freshner. Net wt. 5 1/2 oz. 
Appl. author: Irene Eckstein. 
© 22Ju157; KK127160. 

Fresh 'n Dress clothes freshener. 
Net wt. 5 oz. Appl. author: 
Irene Eckstein. © 31Ju157; 
KK12898). 


LACLEDE GAS CO. © 

Still the ultimate compliment; now 
you're cooking with gas ... 
Roper deluxe model 52B43. (In 
St. Louis Slobe-democrat, Sept. 2, 
1957, p. 11C) Appl. author: 
D'Arcy Advertising Co. © 2Sep57; 

KK128908. 

Who are the coolest cooks in the 
crowd? Why, you, and Chef Blue 
Plame, of course. (In Prom, 
Aug. 1957, p.e2 of cover) Appl. 
author: D'Arcy Advertising Co. 
© 6Aug57; KK129140. 


LAKELAND NURSERIES SALES CORP. © 
Wild about Nearly Wild, the radiant 
pink hybrid that gives you thou- 
sands of roses from a single 
plant. © 17Nov57; KK130670, 


LAKESIDE LABORATORIES, INC. © 

For two of your most troublesome 
problems ... Cantil, for the 
colon; Tridal, for generalised 
G. I. disorders. 22057. 
© 10ct57; KK129866. 

In hospital pediatrics; Imferon, 
intramuscular iron-dextran 
complex, 21357. © l0ct57; 
KK129867. 

Neohydrin relieves symptems by 
promoting diuresis in these 
clinical conditions: camiiac 
failure ... © 1Jul57; 
KK127595. 


LAMBERT-HUDNUT DIVISION, WARNER- 
LAMBERT PHARMACEUTICAL CO. SEE 
Warner-Lambert Pharmaceutical Co. 


LAMBERT RESEARCH ASSOCIATES. © 
Try this amasing, new, easy weight 
control plan. Easy-Off reducing 
aida; W-R-D. Appl. author: 
Theresa Lambert. © 20MayST; 
KK127688. 


LAMBRECHT, HAZEL ARMINTA d.b.a,. 
DOO-OUT, SEE Dog-Out. 


144 COMMERCIAL PRINTS AND LABELS 


LAMCO CHEMICAL CO., INC. © 
Prevent-0O-Slip; for all bypes of 
floors. © 7Sep57; KK128835. 


LAMPKIN LABORATORIES, INC. © 
FM modulation meter; type 205A. 
Appl. author: Guy Forest Lampkin. 
© 28ep57; KK128602. 


LANGE (A.) FLORIST, INC. © 
Flo-troughs; specially designed for 
the florist display refrigerator. 
[Endor3ed by] Tommy Bright & 
Homer Lange. Appl. author: Homer 
Lange. © 210ct57; KK129844. 


LANPAR CO. © 
Twigger dental tablet. 25 tablet 
family pack. © lSep57; 
KK129043. 
Twigger, mouthwash dentifrice. 
90 tablets. © 7Jun57; KK128239. 


LANZNER, JOSEPH. © 
Certificate; $30.00. Continental 
Industrial Bank. © 16Aug57; 
KK127750. - 


LA PINE (ARTHUR S.) & CO. © 

Electrothermal armored heaters; 
heating cable. Appl. author: 
Arthur S. La Pine. © 15Nov57; 
KK130338. 

Electrothermal heat-by-the-yard; 
heating tapes. Appl. author: 
Arthur S. La Pine. © 15Nov57; 
KK130337. 

Electrothermal pipe heaters pre- 
vent freezing ... Appl. author: 
Arthur S. La Pine. © 15Nov57; 
KK130336. 


LARGE, PHILLIP MURRAY. 
Mosaics, you,and M. Large. 
© Phillip Murray Large (in notice: 
M. Large); 19Jun57; KK126710,. 


LARUS & BRO. CO., INC. © 

All new from tip to taste; Holiday, 
with jet-flo filter. (In New 
Haven evening register, June 21, 
1957, p20) Appl. author: Reach, 
McClinton & Co. © 21Jun57; 
KK126816. 

New blend, all new, brand new; 
Holiday, the great new cigarette 
with jet-flo filter. (In Wor- 
cester daily telegram, June 20, 
1957, p.5) Appl. author: Reach, 
McClinton & Co. © 20Jun57; 
KK126815. 

We're so sure you'll enjoy Holiday, 
the great new cigarette ... we 
will buy your first pack. (In 
Worcester daily telegram, Wor- 
cester, Mass., July 17, 1957, p.8) 
Appl. author: Reach, McClinton & 
Co. © 17Jul57; KK127053. 


LASIEWICZ, ROBERT W., sole owner 
KEY MUSIC CO, SEE Key Music Co. 


LASSIE PROGRAMS, INC. © 
Lassie. 12 hooks to color; 8 cray- 
ons, No.2937:69. Authorized ed, 
Whitman Pub. Co. © 19Aug57; 
KK129273. 


LAW, EDWIN d.b.a. JONATHAN LAW. SEE 
Law, Jonathan. 


LAW, JONATHAN. © 
Tandem smoker; for smoking comfort- 
ably and safely ... where dozing 
may occur. Appl. author: Edwin 
Law d.b.a. Jonathan Law. 
© 210ct57; KK129304. 


LAWN SEED CORP, © 

Nu-Turf's patio grass seed, for 
beautiful grass with minimum 
care, -Net wt. 2 lbs. © lAug5s7; 
KK130016, 

Nu-Turf's show place grass seed, 
for the ultimate in fine lawn 
elegance. Net wt. 2 lbs. 
© 1Aug57; KK130017. 


Nu-Turf's sport grass seed, for a 
seuff-proof thicker green turf. 
Net wt. 2 ibs. © 1Aug57; 
KK130015. 

LAWTON CO. © 

Alm retractor, self retaining, for 
minor surgery. 21L-150. 
© 17Jun57; KK126784. 

Fraenkel laryngeal forceps ... 
85L-360. © 17Jun57; KK126781. 

Lovelace gall bladder traction 
forceps ..- 11L-480. 
© 17Jun57; KK126785. 

O'Sullivan-0'Connor abdominal re- 
tractor. © 17Jun57; KK127805. 

O'Sullivan-O'Connor vaginal -re- 
tractor. © 17Jun57; KK127806. 

Rumel myocardial approximating 
clamp “ele © -30L-830. © 17Jun57 
KK126783. 

Vomer septum forceps.... 72L-300. 
© 173un57; KK126782. 


LEDOUX, WILFRID. © 
A new bread slogan for the baking 
industry. Bread is tasty, pepsy, 
healthy. © 9Sep57; KK128276. 


LEE (H. D.) CO., INC. © 

Any home body looks trimmer, 
slimmer in Lee's tailored, 
tapered slacks. Lee Riders and 
Frontier Lady Slacks. (In Look, 
Apr. 16, 1957, p.28) Appl. 
author: Grey Advertising Agency, 
Inc. © 16Apr57; KK129012. 

Back from school, get back into 
Lee. Lee Leesures, Lee comfort 
clothes. (In Parade, Aug. 11, 
1957, Pe3) Appl. author: Grey 
Advertising Agency, Inc. 
© 11Aug57; KK129026. 

Back on the job and to work that 
demands rugged men, rugged 
clothes. Lee Dungarees. (In 
Look, Oct. 1, 1957, p.83) 

Appl. author: Grey Advertising 
Agency, Inc. © 10ct57; KK129020. 

Back on the job without worry about 
wear and tear. Lee Chetopa 
Twills. (In American weekly, 
Sept. 8, 1957, p18) Appl. 
author: Grey Advertising Agency, 
Inc. © 8Sep57; KK129010, 

Back to boyhood fun, and don't 
they look every inch the growing 
guy «-. Lee double knee Riders. 
(In Life, Aug. 12, 1957, p.2) 
Appl. author: Grey Advertising 
Agency, Inc. © 12Aug57; KK129027, 

Bib overalls; Lee acts tough when 
the job gets rough with 20 tough- 
tailored extras. (In Farm journal 
& country gentleman, Mar. 1956, 
p.112) Appl. author: Grey Ad- 
vertising Agency, Inc. © 15Feb56; 
KK129455. 

Flatter yourself in true western 
fashion. Lee Frontier Lady 
{slacks] (In Look, May 29, 

1956, p.66) Appl. author: Grey 
Advertising Agency, Inc. 
© 29May56; KK129017. 

For fun, for freedom, for your 
family's good looks, rugged Lee 
cowboy pants. Lee Riders. (In 
American weekly, June 2, 1957, 
pe2l) Appl. author: Grey 
Advertising Agency, Inc. 
© 2Juns7; *K129000., 

From desk time through disk-time, 
the school crowd rides with Lee. 
Lee Riders and Tapered Slacks. 
[Couple demonstrating dance 
(In Life, Aug. 13, 1956, p.83) 
Appl. author: Grey Advertising 
Agency, Inc. © 13Aug56; KK129015, 

From desk-time through disk-time, 
the school crowd rides with Lee. 
Lee Riders and Tapered Slacks. 
{Four boys waiting for school 
bus] (In Look, Aug. 21, 1956, 


July—Dec. 


22) Appl. author: Grey Adver- 
tising Agency, Inc. © 21Aug56; 
KK12901). 

Handsome, sure, but treat 'em 
rough. Lee Chetopa Twills. 

(In Life, Apr. 8, 1957, p.76) 
Appl. author: Grey Advertising 
Agency, Inc. © 8Apr57; KK129011. 

A handy guy's a handsome guy in 
Lee tough-tailored shirts and 
pants. Lee Chetopa Twills. 

(In American weekly, Apr. 7, 
1957, pe27) Appl. author: Grey 
Advertising Agency, Inc. 

© 7Apr57; KKi29009. 

Here it is, the long look for your 
active life in Lee tough-tailored 
Tapered Slacks. (In American 
weekly, May 12, 1957, pel) 

Appl. author: Grey Advertising 
Agency, Inc. © 12May57; KK129025. 

Lee acts tough when the job gets 
rough, with 20 tough-tailored 
extras. Lee Dungarees. (In 
Look, Mar. 6, 1956, p.91) 

Appl. author: Grey Advertising 
Agency, Inc. © 6Mar56; KK129013. 

Lee doubles the knees for double 
the need. Lee double-knee 
Riders. (In Look, June 11, 1957, 
p.139) Appl. author: Grey 
Advertising Agency, Inc. 
© 11357; KK129016. 

Lee Riders; from desk-time through 
disk-time, the school crowd rides 
with Lee. Western jeans. (In The 
Progressive farmer, Aug. 1956, 
p.-35) Appl. author: Grey Ad- 
vertising Agency, Inc. © 15Ju156; 
KK129452. 

Lee Riders; ranch-born, rodeo-bred,. 
(Endorsed by] Casey Tibbs. 
Western jeans. (In National h-H 
news, Sept. 1956, p.22) Appl. 
author: Grey Advertising Agency, 
Inc. © 15Aug56; KK129)53. 

Lee Riders; ranch-born, rodeo bred 
with 20 tough-tailored extras. 
[Endorsed by] Casey Tibbs. 
Western jeans. (In Farm journal 
& country gentleman, Apr. 1956) 
Appl. author: Grey Advertising 
REEney Ine. © 15Mar56; 

KK1294 46, 

Lee wins in a test of strength; bib 
overalls. (In The Progressive 
farmer, Dec. 1956, p.35) Appl. 
author: Grey Advertising Agency, 
Ine. © 15Nov56; KK129449. 

Lee wins in a test of strength; 
Chetopa Twills. Shirts and pants. 

(In The Progressive farmer, Oct. 
1956, p.62A Appl. author: Grey 
Advertising Agency, Inc. 
© 15Sep56; KK129447. 

Lee wins in a test of strength; 
dungarees. Towed ll-ton tractor- 
trailer ... (In Farm journal & 
country gentleman, Nov. 1956, 
p.-70) Appl. author: Grey Ad- 
vertising Agency, Inc. 
© 150ct56; KK129456. 

Lee's Jelt denim takes the jolt of 
the toughest jobs you can name. 
Lee Dungarees. (In Life, 

Mar. 18, 1957, p.104) Appl. 
author: Grey Advertising Agency, 
Inc. © 16Mer57; KK129021. 

Ranch-born, rodeo-bred, Lee, the 
action-jeans of champion cowboys. 
Lee Riders. (In Life, May 13, 
1957, pe110) Appl. author: Grey 
Advertising Agency, Inc. 
© 13May57; KK129018, 

The smart young crowd takes a long 
look. Lee creates new tapers. 
(In American weekly, Mar. 25, 
1956, p17) Appl. author: 

Grey Advertising Agency, Inc. 
© 25Mar56; KK129023, 

Summer time is leesure time. Lee 
Riders. (In Life, June ll, 1956, 
p.92) Appl. author: Grey 
Advertising Agency, Inc. 
© 1lJun56; KkK129022. 


Summer time is leesure time. Long 


‘mn! lean, long on wear, short 

on price. Lee Tapered Slacks. 
(In American weekly, May 20, 
1956, p.22) Appl. author: Grey 


CURRENT REGISTRATIONS 


In Bel Air addition, the woman's 


touch home. World leader in all- 
season air conditioning for the 
home, (In American builder, 

Oct. 1957, p.55-58) © 10ct57; 
KK129295. 


145 


You'll wonder where the yellow went, 
when you brush your teeth with 
Pepsodent. Boy; three colors, 

(In Journal American, comic weekly, 
June 30, 1957, p.3) Appl. au- 
thor: Foote, Cone & Belding. 


Advertising Agency. © 20May56; 
KK12902). 

There's no work like farm work ... 
bib overalls. (In The Progressive 
farmer, Sept. 1957, p.66) 

Appl. author: Grey Advertising 
Agency, Inc. © 15Aug57; 
KK129454. 

Time to smarten-up around the house; 
Chetopa Twills. Shirts and pants, 
(In Argosy, Oct. 1956, p.15) 

Appl. author: Grey Advertising 
Agency, Inc. © 15Sep56; KK129448. 

Time to smarten-up around the 
house. Lee Frontier Lady and 
Riders. (In Life, Sept. 2h, 

1956, p.2h) Appl. author: Grey 
Advertising Agency, Inc. 
© 24Sep56; KK129019. 

20 tough-tailored extras ... 
bib overalls. Jelt denim takes 
the jolt ... (In Inside detec- 
tive, Mar. 1957, p.3) Appl. au- 
thor: Grey Advertising Agency, 
Inc. © 15Feb57; KK129451. 

20 tough-tailored extras ... 

Chetopa Twills. Shirts, pants. 
(In The Progressive farmer, Apr. 
1957, p.1ll Appl. author: Grey 
Advertising Agency, Inc. 

© 15Mar57; KK129450. 


LEE RUBBER & TIRE CORP. © 
Fling; 12 new games in one. Black- 
jax; Target [and others] Appl. 
author: H. K. Paxon. © 270ct57; 
KK130381. 


LEEMING (THOMAS) & CO, INC. © 
New, greaseless, stainless Ben-Gay 
ee. Ppain-relieving action. (In 
Puck, the comic weekly, Nov. 10, 
1957, section 2, p.1) 
© 9Nov57; KK130642. 


LEMPCO AUTOMOTIVE, INC. © 

For automatic transmission parts, 
Lempco ... a single source for 
all your needs. (In Motor 
service, Sept. 1957, p.24) 
© 25Sep57; KK129155. 

For automatic transmission parts, 
look to Lempco first. (In Jobber 
topics, Aug. 1957, p.273) 

Appl. author: E. J. Howe, Carr 
Liggett Advertising, Inc. 
© 1Aug57; KK128208. 

For automatic transmission parts 
look to Lempco first. (In 
Motor service magazine, July 
1957, pe2) © 15Ju157; KkK129200. 

New, from Lempco, replacement 
track parts for Caterpillar, 
International, Allis-Chalmers,. 
(In Construction metheds and 
equipment, Sept. 1957, p.156) 
© 10Sep57; KK129109. 


LENHART & CO. © 
How vitreous china accessories are 


made, Appl. author: R. L. Len- 
hart. © 1Ju157; KK127280. 


LENNOX INDUSTRIES, INC. © 
And look, John, this one has the 
newest woman's touch; all-season 
air conditioning. (In Architec- 
rane record oa he 1957, 
-May 1957, p.270 © 22May57; 
KK126600, 
Compelling advertising like this 
sells women; the most important 
woman's touch of all is Lennox 
all-season air conditioning. (In 
American builder, Apr. 1957, 
p.D44) © 1Apr57; KK126604, 
Daddy gave our home this newest 
woman's touch; all-season air 
conditioning. (In McCall's, May 
1957 p 143) © 25Apr57; 
KK126602, 


It takes more than a brand name ... 
heating and air conditioning 
equipment. (In House & home, May 
1957, p.38-39) © 26Apr57; 
KK126601. 

A long winter's ahead, don't let 
it get you down; get set ... 
with up-to-date Lennox warm air 
heating; all-season air condition- 
ing for the home. (In Better 
homes & gardens, Aug. 1957, 
p.112-113) © 10Ju157; KK127175. 

Remember-r-r last winter-r-r? 

Fewer colds this winter, if you'll 
call your local Lennox Comfort 
Craftsman, now; heating system. 
(In Grit, Sept. 22, 1957, p.7) 

© 223ep57; KK129294. 

Remember-r-r last winter-r-r? 

No murderous fuel bills this 
winter if you'll call your local 
Lennox Comfort Craftsman, now; 
heating system. (In The Saturday 
evening post, Sept. 28, 1957, p.3) 
© 24Sep57; KK129293. 

We listened to women and then we 
built ... a home with Lennox 
all-season air conditioning. 

(In Family circle, June 1957, 
p.6-7) © 30May57; KK126603. 


LENTHERIC, INC. © 

Tweedie fragrant bubble bath; 
toiletries for little girls. 
Contents 1/2 oz. NM: all 
material except girl and words. 
© 12Jun57; KK129958. 

Tweedie playhouse; bubble bath and 
fragrant bath powder. Toiletries 
for little girls. NM: all 
material except girl and words, 
© 12Jun57; KK129957. 

Tweedie soap on a rope; toiletries 
for little girls, NM: all 
material except girl and words, 
© 12Jun57; KK129956. 

Tweedie toilet water; toiletries 
for little girls. © 12Jun57; 
KK129962. 

Tweedie toilet water with atomizer 
and bubble bath packets; toi- 
letries for little girls. Party 
box. NM: all material except 
girl and words. © 12Jun57; 
KK129960, 

Tweedie toilet water with atomizer 
and fragrant bath powder; toi- 
‘letries for little girls. Beach 
box, NM: all material except 

girl and words. © 12Jun57; 
KK129959. 

Tweedie toilet water with atomizer; 
toiletries for little girls. 

2 fl. o£. NM: all material 
except girl and words. © 12Jun57; 
KK129961, 


LEONARDO SPOT REDUCING SYSTEM, © 
Now available for free trial; 
amazing new spot reducing plan; 
Magic Wand unit. (In Grand 
Rapids herald, June 50, 1957, 
p.-19) © 30Jun57; KK127768. 


LEVER BROS, CO. © 
Big 40¢ savings; you'll wonder 

where the yellow went, when you 

brush your teeth with Pepsodent,. 
(In Puck, the comic weekly (Jour- 

nal-American) Nov. 10, 1957, p.3) 

Appl. author: Foote, Cone & Beld- 
ing. © 1lONov57; KK130818, 

There's a refreshing clean feeling 

in Prais:; new pink miracle bar; 
much more than a soap... (In 
Ledger, Lakeland, Fla., July 25, 
1957, p.19) © 25Jul57; 
KK127520. 


© 30Jun57; KK127219. 
You'll wonder where the yellow went, 


when you brush your teeth with 
Pepsodent. Girl; 3 colors. 

(In Journal American, comic weekly, 
June 23, 1957, p.3) Appl. au- 
thor: Foote, Cone & Belding. 

© 23Jun57; KK127220. 


Your tooth paste business is local, 


and so is Pepsodent. advertising 
--. 85 top men in the Heartland 
States. (In Central pharmaceuti- 
cal journal, Aug. 1957, p.7-10) 
Appl. author: Foote, Gone & Beld- 
ing. © 5Aug57; KK128697. 


Your tooth paste business is local, 


and so is Pepsodent advertising 
-+- 54 top men in the West and 
Midwest. (In The Rocky Mountain 
druggist, Aug. 1957, p.13-15) 
Appl. author: Foote, Cone & Beld- 
ing. © 5Aug57; KK128696. 


Your tooth paste business is local, 


and so is Pepsodent advertising 
ee. 41 top men in the Southeast. 
(In Southeastern drug journal, 
Aug. 1957, p.3-5) Appl. author: 
Foote, Cone & Belding. © 10Aug57; 
KK128702, 


Your tooth paste business is local, 


and so is Pepsodent advertising 
«+. 42 top men in your area. 

(In North Western druggist, Aug. 
1957, p.15-17) Appl. author: 
Foote, Cone & Belding. © 5Aug57; 
KK128700. 


Your tooth paste business is local, 


and.so is Pepsodent advertising 
-e- 63 top men in Mid-Atlantic 
States. (In Mid-Atlantic apothe- 
cary, Aug. 1957, p.5) Appl. au- 
thor: Foote, Cone & Belding. 

© 5Aug57; KK128698. 


Your tooth paste business is local, 


and so is Pepsodent advertising 
--- 38 top men in the Midwest. 
(In Midwestern druggist, Aug. 
1957, p. 37-39) Appl. author: 
Foote, Cone & Belding. © 5Aug57; 
KK128699. 


Your tooth paste business is local, 


and so is Pepsodent advertising 
ee. 34 top men in the West. (In 
Pacific drug review, Aug. 1957, 
p.5-7) Appl. author: Foote, 
Cone & Belding. © lAug57; 
KK128701. 


Your tooth paste business is local, 


and so is Pepsodent advertising 
«++ 37 top men in the South and 
Southwest. (In Southern pharma- 
ceutical Journal, Aug. 1957, 
p.21-23) Appl. author: Foote, 
Cone & Belding. © lAug57; 
KK128695. 


Your tooth paste business is local, 


so is Pepsodent's advertising; 
on 14 top radio stations in New 
England, these 19 top personalities 
«+. (Im The Apothecary, Aug. 
1957, p.28-29) Appl. author: 
Foote, Cone & Belding. © lOAug5T; 
KK128695 , 


AEWYT CORP. © 
Pulls dirt through 3/4 inch rug; 


new.1957 golden Lewyt power 
cleaner. (In The Satu eve- 
ning post, Sept. 15, 1956 Appl. 
author: Walter J. Daily. 

© 15Sep56; KK128008. 


Thia iso the vacuum cleaner that 


revolutionigses home cleaning ... 
automatic hi-compreassion Lewyt 
Cleaner. (In The Saturday evening 
post, Nov. 23, 1957, p.19 

Appl. author: Hicks & Oreiat, 

Inc. © 1QNoWS7T; KK1SO600, 


146 COMMERCIAL PRINTS AND LABELS 


LIBBY, MCNEILL & LIBBY. © 

Fresh frozen whole baby okra. 
Net weight 2 1/2 lbs. 
© 13Aug57; KK130618. 

Frozen concentrate for Tropi-cal 
fruit punch; makes full quart. 

6 fl. oz. © 1J3u157; KK130622. 

Frozen concentrated pineapple- 
grapefruit drink; makes full 
quart. 6f1.0z. © 80ct57; 
KK130624., 

Frozen fresh Fagioli Italiani 
Italian green beans. Net weight 
9 oz. © 10ct57; KK130623. 

Frozen fresh melon bites; cantaloupe 
and honeydew in light sirup. 

Net weight 12 oz. © 16Nov57; 
KK130619. 

Frozen fresh sweet peas. Net weight 
21/2 lbs. © 19Jul57; 
KK130626. 

Frozen mince pie; family size. 

Net wt. 1 lb. 8 oz. © 120ct57; 
KK130620. 

Frozen orange drink; concentrated. 
Makes full quart. Net 6 fl. oz. 
© 9Sep57; KK130625. 

Frozen pumpkin pie; family size. 
Net wt. 1 1b. 8 oz. © 120ct57; 
KK130621. 


LIEBMANN BREWERIES, INC. © 

All set for a sensational opening, 
says Eddie Cantor. Rheingold, 

(In Daily news, New York, July 17, 
1957, p39) Appl. author: Foote, 
Cone & Belding. © 17Jul157; 
KK127488. 

All set for a sensational opening, 
says Eddie Cantor; Rheingold. 

(In New York Sunday news, coloroto 
magazine, July 7, 1957, p.7) 

Appl. author: Foote, Cone & Beld- 
ing. © 7Jul57; KK127338. 

But they can't beat our beer. 
Rheingold. -Baseball. (In Daily 
news, New York, Oct. 14, 1957, 
p.33) Appl. author: Foote, 

Cone & Belding. © 140ct57; 
KK129693. 

The cap for Capp is Rheingold every 
time, says Al Capp. Rheingold. 
(In Sunday news, New York, coloro- 
to magazine, Nov. 24, 1957, p.9) 
Appl. author: Foote, Cone & Beld- 
ing. © 24Nov57; KK130819. 

Everybody seems to reach for Rhein- 
gold, says Irene Dunne. (In Sun- 
day news, New York, coloroto maga- 
zine, Aug. 11, 1957, p.3) Appl. 
author: Foote, Cone & Belding. 
© 11Aug57; KK128112. 


Going all out to bring you more 
Rheingold customers. Miss Rhein- 
gold. Pony cart. (In Connecticut 
beverage journal blue book, Oct. 
1957, p.198) Appl. author: 
Foote, Cone & Belding. © 10ct57; 

- KK129316. 


Here's how I hold my guests! 
attention, says Anne Baxter, 
Rheingold, (In Sunday news 
coloroto magazine, New York, 
Nov. 10, 1957, p.56) Appl. au- 
thor: Foote, Cone & Belding. 
© 10Nov57; KK130822. 


Here's how I pool my pleasures, says 
Guy Lombardo, Rheingold extra dry 
lager beer. (In Sunday news, New 

' York, coloroto magazine, Aug. 18, 
1957, p-7) Appl. author: Foote, 
Cone & Belding. © 18Aug57; 
KK128111. : 

Here's how to strike a bright note, 
says Hoagy Carmichael. Rheingold. 
(In Sunday news, New York, colo- 
roto magazine, Sept. 22, 1957, 
p.3) Appl. author: Foote, Cone 
& Belding. © 22Sep57; KK129317. 


Home, James, and don't spare the 
Rheingold, says Paul Douglas. 
(In New York mirror magazine, 


June 9, 1957, p.4 of cover) 
Appl. author: Foote, Cone & Beld- 
ing. © 9Jun573; KK127334. 


. How can you get mad at a man who 


drinks Rheingold? asks Ida Lupino 
about husband, Howard Duff. (In 
Sunday news, New York, coloroto 
magazine, Oct. 6, 1957, p.5) 
Appl. author: Foote, Cone & Beld- 
ing. © 60ct57; KK129944, 

I always include Rheingold among 
ty valuables, says Lal March. 

(In New York Sunday news, coloro- 
to magazine, May 5, 1957, p.56) 
Appl. author: Foote, Cone & 
Belding. © 5May57; KK126456. 

I always serve myself the best, says 
Noel Coward. Rheingold. (In 
Sunday news coloroto Magazine, 

New York, Dec. ibe 1957; p.56) 
Appl. author: Foote, Cone & Beld- 
ing. © 1Dec57; KK130794. 

I can can, and you can can, says 
Victor Borge. Rheingold. (In 
New York mirror magazine, Nov. 

10, 1957, p.4 of cover) Appl. 
autjnor: Foote, Cone & Belding. 
© 10Nov57; KK129873. 

I can't go fast enough when it's 
Rheingold, says Ray Bolger. 

(In New York daily news, July 22, 
LOD is DoDD) Appl. author: Foote, 
Cone & Belding. © 22Jul157; 
KK127333. 

I take off my hat to the brewers of 
Rheingold, says Hedda Hopper. 

(In New York mirror magazine, 
June 30, 1957, p.3) Appl. au- 
thor: Foote, Cone & Belding. 

© 30Jun57; KK127341. 

I'm delighted to share the spot- 
light with my favorite beer, 
whispers Julie London. Rheingold. 
{[Can, bottle & glass] (In Daily 
news, New York, July 29, 1957, 
p.27) Appl. author: Foote, Cone 
& Belding. © 29Ju157; KK127489. 

I'm delighted to share the spot- 
light with my favorite beer, 
whispers Julie London, Rheingold. 
[Fish, with lemon; bottle, can & 
glass] (In Sunday news coloroto 
magazine, New York, July 21, 1957, 
p.6) Appl. author: Foote, Cone 
& Belding, © 21Jul57; KK127490. 

I'm the hostess with the mostes' 
admiration for Rheingold, says 
Ethel Merman. (In New York Sunday, 
news, coloroto magazine, July 14, 
1957, p.9) Appl. author: Foote, 
Cone & Belding. © 14Ju157; 
KK127336. 

The invitation is good all year 
round; Rheingold. [Couple & bar- 
tender] near restaurant. In 
New York post, June 3, 1957, p.24) 
Appl. author: Foote, Cone & Beld- 
ing. © 3Jun57; KK127335. 

It's tailor-made to my taste, says 
Fernando Lamas. Rheingold. (in 
New York Sunday news, coloroto 
Magazine, Apr. 21, 1957, p.13) 
Appl. author: Foote, Cone & 
Belding. © 21Apr57; KK126455. 

It's way up there on top, says Van 
Heflin. Rheingold. (In Sunday 
news coloroto azine, New York, 
Aug. 4, 1957; Pp. 0) Appl. au- 
thor: Foote, Cone & Belding. 
© 4aug57; KK127491. 

Matchless, and I do mean Rheingold. 
{Endorsed by] Groucho Marx. (In 
Daily news, New York,. Sept. 23, 
1957, p.37) Appl. author: Foote, 
Cone & Belding. © 23Sep57; 
KK129318. 

Miss Kh=ingold brings you season's 
greetings ... Miss Rheingold 

1957. (In Connecticut beverage 

Journal blue book, Dec. 1957, 


p. 124) Appl. author: Foote, 
cone « Belding. © 1Dec57; 
4130790, 


July—Dec. 


More calls than ever for Rheingold, 
says Judy Holliday. (In Sunday 
news, New York, coloroto magazine, 
Oct. 13, 1957, p.5) Appl. .au-: 
thor: Foote, Cone & Belding. 
© 130ct57; KK129692. 

My beer is Rheingold, the dry beer, 
Says Ella Fitzgerald. (In New 
York Amsterdam news, July 27, 
1957, p.18) Appl. author: Foote, 
Cone & Belding. © 27Ju157; 
KK130825. 

My beer is Rheingold, the dry beer, 
says Guy Lombardo. (In New York 
mirror, July 8, 1957, P.7) 

Appl. author: Foote, Cone & Beld- 
ing. © 8Jul57; KK127337. 

My beer is Rheingold, the dry beer, 
says Hedda Hopper. (In Daily ~ 
news, New York, Sept. 30, 1957, 
p.35) Appl. author: Foote, Cone 
& Belding. © 30Sep57; KK129319. 

My beer is Rheingold, the dry beer, 
says Irene Dunne. (In Daily news, 
New York, Aug. 19, 1957, p.31) 
Appl. author: Foote, Cone & Beld- 
ing. © 19Aug57; KK128110. 

My beer is Rheingold, the dry beer, 
Says James Mason. Tennis. (In 
Daily news, New York, Sept. 3, 
1957, p.35) Appl. author: Foote, 
Cone & Belding. © 3Sep57; 
KK128824 , 

My beer is Rheingold, the dry beer, 
says Lionel Hampton. (In New 
York Amsterdam news, Oct. 19, 
1957, p.352) Appl. author: 

Foote, Cone & Belding. © 190ct57; 

KK130824, , 

My beer is Rheingold, the dry beer, 
Says Margie McNslly, Miss Rhein- 
gold 1957. Golf. (In Connecti- 
cut circle, June 1957, p.4 of 
cover) Appl. author: Foote, Cone 
& Belding. © 20May57; KK129945, 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
ne 1957. Greenhouse; 4 colors. 

In Connecticut circle, Mar. 
1957, p.4 of cover) Appl. au- 
thor: Foote, Cone & Belding. 
© 20Feb57; KK126462, 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Heading for my first 
roundup, partner ... Western. 
(In Daily news, New York, Aug. 26, 
1957, p.27) Appl. author: Foote, 
Cone & Belding. © 26Aug57; 
KK128821. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Huntress. (In Con- 
necticut circle, Oct. 1957, p.4 
of cover) Appl. author: Foote, 
Cone & Belding. © 20Sep57; 
KK130104, 6 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Huntress. (In Daily 
news, New York, Nov. 4, 1957, 
p.71) Appl. author: Foote, Cone 
& Belding. © 4Nov57; KK129871. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957; it's beer as beer 
should taste. Firehouse; 4 
colors. (In Connecticut circle, 
Feb. 1957, p.4 of cover) Appl. 
author: Foote, Cone & Belding. 
© 20Jan57; KK126459. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Lake. (In Daily news, 
New York, Aug. 5, 1957, p.19) 
Appl. author: Foote, Cone & Beld- 
ing. © 5Aug57; KK127487. 

My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Lake. (In Today's 
living (Herald tribune magazine), 
July 28, 1957, p.4 of cover) 
Appl. author: Foote, Cone & Beld- 
ing. © 28Ju157; KK128810. 


1957 


My beer is Rheingold, the dry beer, 
Says Margie McNally, Miss Rhein- 
gold 1957. Lobster. (In Con- 
necticut circle, July 1957, p.4 
of cover) Appl. author: Foote, 
Cone & Belding. © 20Jun57; 
KK130106, 

My beer is Rheingold, the dry beer, 
Bays Margie McNally, Miss Rhein- 
gold 1957. Lobster, (In New York 
daily news, July 3, 1957, p.7) 
Appl. author: Foote, Cone & Beld- 
ing. © 3Jul57; KK127339. 

My beer is Rheingold, the dry beer, 
Bays Margie McNally, Miss Rhein- 
gold 1957. Mounted police. (In 
Family circle, Oct. 1957, p.64-a) 
Appl. author: Foote, Cone & Beld- 
ing. © 19Sep57; KK129946. 

My beer is Rheingold, the dry beer, 
8ays Margie McNally, Miss Rhein- 
Old 1957. Mounted policeman. 

In Daily news, New York, Sept. 9, 
1991: P.29) Appl. author: 

oote, Cone & Belding. © 9Sep57; 
KK128690. ~ é Focal 

My beer is Rneingold, the dry beer, 
Bays Margie McNally, Miss Rhein- 
gold 1957. Pony cart. (In Daily 
news, New York, Oct. 7, 1957, 
p.42§ Appl. author: Foote, Cone 
& Belding. © 70ct57; KK129874. 

My beer is Rheingold, the dry beer, 
Bays Margie McNally, Miss Rhein- 

old 1957. Sailboat; 4 color[s]. 

In Connecticut circle, May 1957, 
p.4 of cover) Appl. author: 
Foote, Cone & Beiding. © 20Apr57; 
KK126460, 

My beer is Rheingold, the dry beer, 
Bays Margie McNally, Miss Rhein- 
gold 1957. Western. (In Cue, 
June 22, 1957, p.4 of cover) 
Appl. author: Foote, Cone & Beld- 
ing. © 20Jun57; KK128812. 

My beer is Rheingold, the dry beer, 
Says Noel Coward. (In Daily news, 
New York, Nov. 18, 1957, p.h9) 
Appl. author: Foote, Cone & Beld- 
ing. © 18Nov57; KK130821. 


My beer is Rheingold, the dry beer, 
Bays Vic Damone. (In Daily news, 
New York, Aug. 12, 1957, p.27) 
Appl. author: Foote, Cone & Beld- 
ing. © 12Aug57; KK128108, 

My favorite picture, The road to 
Rheingold, says Bob Hope. [Can, 
bottle & glass (In New York 
mirror, June 24, 1957, p.13) 
Appl. author: Foote, Cone & 
Belding. © 24Jun57; KK127342. 

My favorite picture, The road to 
Rheingold, says Bob Hope. [Sea- 
food, can, bottle & glass] (In 
New York Sunday news coloroto 
magazine, June 23, 1957, p.40) 
Appl. author: Foote, Cone & Beld- 
ing. © 23Jun57; KK127343. 

My plans always include Rheingold, 
Bays John Ringling North. In 
Sunday news, coloroto magazine, 
Apr. 28, 1957, p.5) Appl. au- 
thor: Foote, Cone & Belding. 
© 2BApr57; KK126461. 

Our beer is Rheingold, the dry beer, 
Bay Ethel Merman and Miss Rhein- 
gold 1957. (In New York daily 
news, June 17, 1957, p.33) Appl. 
author: Foote, Cone & Belding. 
© 17Jan57; KK127344. 

Our beer is Rheingold, the dry 
beer, soy Ida Lupino and Howard 
Duff. (In Daily news, Oct. 21, 
1957, p.44) Appl. author: 
Foote, Cone & Belding. 
© 210ct57; KK129694. 

Our beer is Rheingold, the dry beer, 
Say Imogene Coca and Miss Rhein- 
gold 1957. (In New York mirror, 
June 10, 1957, p.9) Appl. au- 
thor: Foote, Cone & Belding. 
© 10Jun57; KK127345. 


CURRENT REGISTRATIONS 


Our beer is Rheingold, the dry beer, 
say The Platters. (In New York 
Amsterdam news, May 25, 1957, 
p.19) appl. author: Foote, Cone 
& Belding. © 25May57; KK130826. 

Our victuals being much spent, es- 
pecially our beere; Margie McNally, 
Miss Reingold 1957, welcomes the 
erew of the Mayflower II. (In 
New York daily news, July 1, 1957, 
p.35) Appl. author: Foote, Cone 
& Belding. © 1Ju157; KK127340. 

Perfect serves it's Rheingold, says 
James Mason. Tennis. In Sunday 
news, New York, coloroto magazine, 
Sept. 8, 1957, p.3) Appl. au- 
thor: Foote, Cone & Belding. 
© 8Sep57; KK128691. 


The picture is Pal Joey, the beer 
is Rheingold, says Kim Novak. 
[Dinner, bottle, can, glasses] 
(In Sunday news, New York, coloro- 
to magazine, Oct. 27, 1957, p.7) 
Appl. author: Foote, Cone « Beld- 
ing. © 270ct57; KK130109. 

The picture is Pal Joey, the beer 
is Rheingold, says Kim Novak. 
[Mug, bottle, can] (In Daily 
news, New York, Oct. 28, 1957, 
p.42§ Appl. author: Foote, Cone 
& Belding. © 280ct57; KK130105. 

Quicker quencher of thirsts ... 
there's nothing like beer on a hot 
Bummer day; Rheingold. Bottle & 
glass of beer set in ice. (In New 
York daily news, July 15, 1957, 
p.-31) Appl. author: Foote, Cone 
& Belding. © 15Jul57; KK127332. 


Salute to a youngster in his 70s. 
Mr. Adam Grimm, who came to Rhein- 
gold in 1910 ... (In Daily news, 
New York, Aug. 30, 1957, p.29) 
Appl. author: Foote, Cone & Beld- 
ing. © 30Aug57; KK128822. 


She's always in the public eye, to 
sell more Rheingold extra dry. 
Miss Rheingold. Mounted police. 
(In Connecticut beverage journal 
blue book, Sept. 1957, p.148) 
Appl. author: Foote, Cone & Beld- 
ing. © 1Sep57; KK128825. 

She's catching more customers for 
Rheingold. Miss Rheingold. 
Lobater. (In Connecticut beverage 
journal blue book, July 1957, 
p.140) Appl. author: Foote, Cone 
& Belding. © 1Ju157; KK128826. 


Sitting pretty, but working hard, 
to boost your August Rheingold 
Bales. Miss Rheingold. Lake. 
(In Connecticut beverage journal 
Dlue book, Aug. 1957, p.132) 
Appl. author: Foote, Cone & Beld- 
ing. © lAugS7; KK128693. 

There's no limit to the Rheingold 
customers she can bring you in 
November. Miss Rheingold 1957. 
Huntress. (In Connecticut bever- 
age journal blue book, Nov. 1957, 
p.208) Appl. author: Foote, 
Cone & Belding. © l1Nov57; 
KK129875. 

The very model of what beer should 
be, says Phil Silvers. Rheingold 
(In Daily news, New York, Sept. 
16, 1957, p.35) Appl. author: 
Foote, Cone & Belding. © 16Sep57; 
KK128692. 

The very model of what beer should 
be, says Phil Silvers. Rheingold. 
Ship. (In Sunday news, New York, 
coloroto magazine, Sept. 1, 1957, 
p.3) Appl. author: Foote, Cone 
& Belding. © 1Sep57; KK126823. 


Who says I can't make up my mind? 
asks Shelley Winters, Rheingold. 
(In Daily news, New York, Nov. 25, 
1957, p.55) Appl. author: Foote, 
Cone & Belding. © 25Nov57; 

KK1 30820, 


147 


Who wins your vote for Miss Rhein- 
gold 1958? Pictures of candi- 
dates. (In Cue, Aug. 17, 1957, 
seme apig ME cet author: Foote, 

one ng. © 15Aug57; 
KK128811. pees 


LIETZ (A.) CO. © 


Hi-way short radius template. 
pore eet cage Sl eo ee 
ur L. Ferry. © 283un57; 
KK127384. : 


LIFE RESEARCH CORP. © 


At last science solves the problem 
of ... weight control with Wey- 
Rite, a medically proved low 
calorie high protein food alter- 
nate. (In San Francisco examiner, 
Nov. 27, 1956, section 1, p.19) 
© 27Nov56; KK130845. 

Sip your way to slimness ... Wey- 
Rite milk shake diet. (In 
Sacramento bee, Sacramento, 
Calif., Nov. 27, 1956, p.B-6) 
© 27Nov56; KK130846. 


LIGGETT & MYERS TOBACCO CO. © 


Get full exciting flavor; live 
modern, smoke modern L & M. 
[Couple in] speed boat. (In Look, 
Aug. 20, 1957, p.6-7) © 6Aug57; 
KK127860. 

Get full exciting flavor; live 
modern, smoke modern L & M. 
Mountain climbing. (In Look, 
Sept. 17, 1957, p.8-9) © 3Sep57; 
KK130723. 

Get full exciting flavor; live 
modern with L & M. Hunting. 

(In Look, Oct. 15, 1957, p.6-7) 
© 10ct57; KK130726. 

Get ... more flavor out of smoking; 
live modern, smoke L & M. Train. 

(In Look, Jan. 22, 1957, p.12-13) 
© 8Jan57; KK127648. 

Just where you'd expect to find 
L&M. ([Girl, in petaled hat, 
with man in car] (In Charm, Apr. 
1956, p.47) © 6Mar56; KK126896. 

Like your pleasure big? Chester- 
field cigarettes. foiri kissing 
man under Christmas wreath] (In 
Life, Dec. 17, 1956, p.4 of cover) 
Appl. author: McCann-Erickson, 
Inc. © 13Dec56; KK127746. 

Like your pleasure big? Enjoy the 
real thing, a Chesterfield king. 
(In Life, Oct. 29, 1956, p.102- 
103) Appl. author: McCann- 
Erickson, Inc. © 250ct56; 
KK126471. 

Like your pleasure big? Just for 
fun, we baked the world's biggest 
pizza pie. Chesterfield ciga- 
rettes. (In Look, Feb. 19, 1957, 
p.4 of cover) Appl. author: 
McCann-Erickson, Inc. © 5Feb57; 
KK129622. 

Like your pleasure big? Smoke for 
real, smoke Chesterfield. [Boy 
in armor costume with first prize 
ribbon, girl in red costume and 
hat] (In Look, Jan. 8, 1957, 

p.4 of cover) Appl. author: 
McCann-Erickson, Inc. © 25De050; 
KK129108. 

Like your pleasure big? Smoke 
for real, smoke Cheaterfield. 
{Boys and girls on train with 
ski equipment] (In Look, Feb. 5, 
1957, Se BET: cover) Appl. 
author: McCann-Erickson, Ino. 
© 22Jan57; KK129106. 

Like your pleasure big? Three 
famous funsters cartoon bie 
pleasure. Chesterfield cigea- 
rettes. [Endorsed by] W. Stele 
{and others] (In Look, Mar. 19, 
1957, p.4 of cover) Appl. au- 
thor: McCann-Erickaon, Ine. 
© SMar57; KK129025. 

Live modern, give modem L & M 
holiday cartons; cigarettes. 

(In Life, Dec. 10, 1956, p.25) 
© 1ODecSO; KKIETOIRS, 


148 COMMERCIAL PRINTS AND LABELS 


LIGGETT & MYERS TOBACCO CO. © Cont'd. 

Live modern, light into that live 
modern flavor; smoke ... L & M. 
Helicopter. (In Look, July 23, 
1957, p.8-9) © 9Ju157; 

KK127478. 

Live modern, pick the pack that 
suits you best; smoke L&M... 
Ice skater. (In Look, Mar. 5, 
1957; eae) © 19Feb57; 
KK127645 

Live modern, pick the pack that 
suits you best; smoke L&M... 
Speed boat. (In Look, Apr. 16, 
1957, p,62-63) © 2apr57 
KK127644. 

Live modern, smoke L & M; get full 
exciting flavor. [Couple in] 


airplane. (In Look, May 14, 
1957, p.110-111) © 30Apr57; 
KK127859. 


Live modern, smoke modern L&M... 
cigarette. Speed boat. (In Look, 
May 28, 1957, p.102-103) 
© 14May57; KK127643. 

Live modern, smoke modern L & M; 
pick the pack that suits you best. 


Sports car. (In Life, Mar. 11, 
1957, p.148-149) © 7Mar57; 
KK130724. 


Live modern, smoke modern L & M3; 
pick the pack that suits you best. 
Water skier. (In Life, Feb. 25, 
1957, p.120-121) © 25Feb57; 
KK127647. : 

Live modern, smoke modern L & M. 


Skin diver. (In Look, June 1l, 
1957, p.26-27) © 28May57; 
KK127479. 


Meet the King of Mo. Chesterfield 
King has everything. (In 
St. Louis post-dispatch, Jan. lh, 
1957, pe7C) Appl. author: 
McCann-Erickson, Inc. © 1Jan57; 
KK129107. 

So good to your taste, so quick on 
the draw; L & M. [Couple playing 
Scrabble] (In Life, Apr. 2, 
1956, p.67) © 28Mar56; 
KK126912. 

Today you owe it to yourself to live 
modern with L & M. Barbecue, 

(In Look, Nov. 12, 1957, p.46-47) 
© 290ct57; KK130725. 

Today you owe it to yourself to live 
modern with L & M. Skiers. 

(In Look, Dec. 10, 1957, p.28-29) 
© 26Nov57; KK130727. 

You'll be meeting my royal highness 
on television ... cigarette 
campaign for Chesterfield king. 
(In Progressive grocer, Jan. 
1957, p.152) Appl. author: 
McCann-Erickson, Inc. © 2Jan57; 
KK128531. 


LIMPERT BROS., INC. © 

Cherry Blossom. Appl. author: 

’ Sidney B. Thomas. © 2h0ct56; 
KK12,775. 

Cherry Blossom; it's cherry red and 
apple blossom white. Appl. au- 
thor: Sidwell B. Thomas. NM: "new 
pictorial matter." © 22Jan57; 
KK128003, 

LINCOLN ELECTRIC CO. © 

Weldynamics, arc welding at work 
cutting costs. © 10Ju157; 
KK126877. 

LINCOLN METAL PRODUCTS CORP. © 

Swirl, new dimensional-surface 
pantryware; Beauty Ware. Triple 
dispenser [and others] © 1Nov57; 
KK130539. 

LINDEN PATTERN CORP. © ~- 

The ultimate in patterns and models 
«+» wood and metal patterns. 
Appl. author: Harold 0. Bates. 
© 20Aug57; KK128099. 


LINDLEY BOX & PAPER DIVISION, FEDERAL 
PAPER BOARD CO,, INC, SEE Federal 
Paper Board Co., Inc. 


LINDSEY-ROBINSON & CO., INC. © 
We are giving away 5 million trading 
stamps. Gambill's Best flour, 
corn meal [&} spoon bread mix, 
(In The Roanoke times, Sept. 29, 
1957, p.A-10) © 29Sep57; 
KK128759. 


LIPTON (THOMAS J.) INC. © 

Beef flavor vegetable soup with 
noodles; a prepared soup mix. 
3 1b. 8 oz. net wt. © 28Feb57; 
KK127133. 

Flavor booster and soup base; beef 
flavor; all-purpose. 12 4/5 oz. 
net wt. © 310ct56; KK127132. 


LOCAL TRADEMARKS, INC. © 
Perce strings by Wannamaker. 
10211; 10230. © 300ct575 
KK129908. 


LOCHMILLER (J. W.) CO. © 
Chick-O-Matic beak cutter; better 
broiler profits start here. 
Appl. author: Jesse W. Lochmiller. 
© 183un57; KK126638. 


LODGE & SHIPLEY CO. © 

Lodge & Shipley lathes condensed 
catalog. (Bulletin no.3i2) 
Appl. author: Samuel Schindler. 
© 1Feb57; KK129162. 

Power press brakes. 120 tons 
capacity; 150 tons capacity. 
Appl. author: Samuel Schindler. 
© eas (4n notice: 1956); 
KK128558. 

Power squaring shears; series 0600. 
3/8" capacity. Appl. author: 
Samuel Schindler. © 1Aug57 
(in notice: 1955); KK128557. 

Pow*rshift preselector; the lathe 
head with a memory and a helping 
hand. Appl. author: Samuel 
Schindler. © 1Aug57; KK128556. 

Steel squaring shears; series O400. 
Appl. author: Samuel Schindler. 
© 1Aug57; KK128560. 

24 speed shear. Appl. author: 
Samuel Schindler. © 1Aug57 (in 
notice: 1956); KK128559. 


LOFT CANDY CORP. © 
Halloween greetings. 1 1b. net. 
© 4Sep56; KK127854. 


LOFT CANDY SHOPS. 

Easter eggs. 1 pound net. 
Candy Corp d.b.a. Loft Candy 
Shops; 31Jan55; KK127853. 

Happy Thanksgiving. 1 pound net. 
© Loft Candy Corp. d.b.a. Loft 
Candy Shops; 5Nov56; KK127855. 

Merry Christmas. Pine cone. 1 1/2 
pounds net. © Loft Candy Corp. 
d.b.a. Loft Candy Shops; 5Nov56; 
KK127858. 

Peppermint canes. (Christmas 
holiday candy) 5 ounces net. 
© Loft Candy Corp. d.b.a. Loft 
Candy Shops; 5Nov56; KK127856. 

Special selection. 1 pound net. 
© Loft Candy Corp. d.b.a. Loft 
Candy Shops; 7Mar55; KK127857. 


LOFTIS JEWELRY Co. 

Now, our anniversary offer ... 
Forever diamond set and a free 
original love song ... (In Navy 
times, June 8, 1957, p.5) Appl. 
author: Leo Persner. © Loftis 
Jewelry Co. solely owned by Leo 
Persner & Co.; 8Jun57; KK127651. 


LOOKHOLDER, THEODORE WILLARD. © 
A good behavior chart for children; 
the CBC chart system, a workable 
chart system, © 25Sep57; 
KK128526. 


LORILLARD (P.) CO. © 
{Introducing an entirely new kind of 
cigarette ... Newport, with a 


© Loft. 


July—Dec. 


hint of mint. (In The New York 
times, May 6, 1997» p.52) 
© 6May57; KK127080. 


LOS ANGELES DIVISION, TODD SHIPYARDS 
CORP. SEE Todd Shipyards Corp. 


LOS ANGELES SMOG CORP. © 
Genuine Los Angeles smog. Contains 
hydrocarbons, nitrogen oxides, 
sulfur dioxide ... © 180ct57; 
KK129255. 


LOS ANGELES SOAP CO. © 
White King liquid detergent for 
easier, more economical dish- 
washing. Contents 1 pint 6 fl. 
oz. Appl. states prev. pub. 1954, 
KK98769. © 5Apr57 (in notice: 
1954); KK130483. 


LOVELAND, THERON AUTHUR. © 
Compost-Humus, a balanced medium 
for more favorable plant growth. 
© 9Ju157; KK126675. 


LOVELAND AQUATICS. 
Air pumps and filters. NM: “added 
text & illustrations." © Robert 
& William Joh d.b.a. Love- 
land Aquatics; 1Sep53; KK128564. 


LOWE (JOE) CORP. © 

Popsicle Sextet is here. 7PS42. 
Appl. author: Richard J. Gross. 
© 31Ju157; KK128213. 

6 Cheerio ice cream bars. Net 
contents 15 fl. ozs. (6 cherry 
Popsicle) Appl. author: Jerome 
H. Loeb. © lApr57; KK128212. 


LUBARSKY, PHILIP. 
5 easy dance lessons. SEE Educa- 
tional Dance Recordings, Inc. 


LURIA (L.) & SON, INC. © 
10 gallon sturdy stainless steel 
aquarium, © 1Jul57; KK130481. 


LYF-ALUM, INC. © 
Built-in for convenience and long 
on quality; Lyfalum louvers ... 
© 3Sep57; KK128445, 


LYKES, NORMAN ROBERTS. © 
Bed 'n' chair reader. For more 
relaxed reading ... © 8Nov57; 
KK129913. 
Bed 'n' chair reader. Instructions; 
assemble this easy way. 
© 8Nov57; KK129912. 


LYNN (GEORGE I.) ADVERTISING. © 
The little woman's bank. Drinkat- 
home Co. Appl. author: George I. 
Lynn. © 17May57; KK126707. 


MCCARTHY CO. © 

If you want your property sold; 
real estate. © 133ul57; 
KK127686. 

Mr. Property owner, are you tired 
of waiting for your high dom 
payment? Real estate. 
© 10Jul57; KK127494. 

There is safety in dealing with ... 
real estate. © 13Ju157; 
KK127687. 

We don't pound on your door or ring 
your phone; real estate. 
© 5Sep57; KK128136. 

MCCORMICK & CO., INC. © 

McCormick apple pie spice. 

1 1/4 ozs. net wt. © 25Sep57; 
KK129215. 

Make a tastier turkey dressing and 
a pumpkin pie with old-time 
flavor magic. This Thanksgiving 
--- McCormick or Schilling pure 
spices and seasonings. (In Life, 
Nov. 11, 1957, p.58 © 7Nov57; 
KkK129921. 


Oregano; whole. 7/16 oz. net wt. 
© 7Jun57; KK126870. 

Pepper; coarse grind. 1 1/2 ozs. 
net wt. © 25Jun57; KK126871. 


MCFADDEN LIGHTING CO. © 
Church lighting; public building 
lighting. Supplement no.157A. 
Appl. author: Howard File Stur- 
geon. © 1lAug57; KK127666. 


MCGILVERY, ROBERT WARREN. 

Intermediary metabolism. Volumetric 
fractionator, preparative frac- 
tionator [and others] Gilson 
Medical Electronics, NM: correc- 
tions, reorganization, additions. 
© Robert Warren McGilvery & Henry 
James Sallach; 110ct57; KK129534. 


MCGOWN (PEARL K.) INC. © 
Dear HookrafTsman, 
© 15May573; KK126595. 
Dear HookrafTsman. 
© 15Sep57; KK129703. 
Dear HooKrafTsman. 
© 150ct57; KK129704. 


MACKENZIE, RALPH E, & EVELYN R. 
ROBERTSON d.b.a. FUNNY-SAKS. SEE 


Funny-Saks Co. 


MCKESSON & ROBBINS, INC. © 

The picture of health for August, 
by Maxine Davis; kills athlete's 
foot fungus on contact; Octofen. 
© 10Ju157; KK126757. 

The picture of health for September 
by Maxine Davis. For that wonder- 
ful 21 year old feeling; Bexel 
vitamins and minerals. 
© 12Aug57; KK127758. 


MCKIERNAN-TERRY CORP. © 
McKiernan-Clayton steam generator 
for pile driving. Bulletin 63R. 
Appl. author: Robert P. McAndrew. 


© 17Sep57; KK129468. 


MCLOUGHLIN BROS., INC., a division of 
GROSSET & DUNLAP, INC. SEE Grosset 
& Dunlap, Inc. 


MCNEIL LABORATORIES, INC. © 
Flexin, enteric coated or plain; 
criteria for selection of a 
skeletal muscle relaxant. 
O4RST. © 170ct57; KK129776. 
Plexin, skeletal muscle relaxant. 
06857. © 210ct57; KK129775. 
Introducing ... for relaxation of 
skeletal muscle spasm and relief 
of pain; Flexilon. 123457. 
© 28Aug57; KK129777. 
New, for skeletal muscle relaxation 
plus analgesia; Flexilon. 
13257. © 10Sep57; KK129779. 
NOw combined, skeletal muscle 
relaxant and analgesic; Flexilon, 
13357. © 22Aug57; KK129774. 


Now ,.. skeletal muscle relaxant 
plus analgesic; Flexilon. 
13557. © 4Sep57; KK129778. 


MADISON MUSIC CO, 
Cocktail party songs; a study in 
lo-f1 by Paul Wynn, pseud. of 
Ben Samberg. © Madison Music 
Co., Benjamin Samberg, owner; 
25Nov57; KK130542, 


|'MAGNAFLO CO,, INC. © 
Battery additive; Lifetime-Charge 
keeps your battery fresh as a 
daisy. Appl. author: Webster B. 
Harpman, © lAug57; KK127377. 


Is your battery being choked to 
death? Lifetime-Charge gives a 
permanent charge to your battery. 
Appl. author: Webster B. Harpman. 
© 210ct57; KK129506, 


CURRENT REGISTRATIONS 


Lifetime Charge permanent battery 
additive industrial package. 
12 ounces net weight. Appl. au- 
thor: Webster B. Harpman,. 
© 12Aug57; KK127741. 
Magnaflo news. 
v.2. 
No.6. Appl. author: James 
Mahoney. © 15Ju157; KK126789. 
No.7. Appl. authors: James 
Mahoney & Webster B. Harpman. 
NM: headlines & first two para- 
graphs. © 210ct57; KK129507. 


MAID-EASY CLEANSING PRODUCTS CORP. © 

Coffee & tea stains vanish with 
Mel-Ezy, the oxygen cleaner. 
© 10Sep57; KK128419. 

Now, lightning quick, sunshine 
bright metal polishing with Maid- 
easy metal cleaner; it's a wow. 
© 12Sep57; KkK128420. 


MAIDEN FORM BRASSIERE CO,, INC. © 

I dreamed I had tea for two in my 
Maidenform bra. [Two girls having 
tea before fireplace] (In Modern 
romances, Aug. 1957, p.15) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 1Aug57; KK128166. 

I dreamed I played chess in my 
Maidenform bra. (In Harper's 
bazaar, Nov. 1956, p.51) 

Appl. author: Norman, Craig & 
Kummel, Inc. © 1Nov56; 
KK128340. 

I dreamed I was a designing woman 
in my Maidenform bra. [Girl 
sketching slacks, surrounded by 
dress forms & material] (In 
Family circle, Mar. 1955, p.11) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 1Mar55; KK127242. 

I dreamed I was an outdoor girl in 
my Maidenform bra. [Girl seeing 
billboard of model driving] (In 
Woman's day, May 1957, p.1l 
Appl. author: Norman, Craig & 
Kummel, Inc. © 25Apr57; KK128832. 


MAIN FEDERAL SAVINGS & LOAN ASSN. © 
Dollar Bill of Main Federal. 
(In The Ohio State Journal, 
Columbus, Ohio, July 29, 1957, 
p.6) Appl. author: Norman H. 
Sanger. NM: different & improved 
drawing. © 29Jul157; KK128214. 


MAINTENANCE ENGINEERING CO, © 
How's your roof? Mastaglas ... 
mastic coating fortified with 
fiber glass; Snowbird, Meco's new 
all season, all weather roof 
coating. Appl. author: Joseph P. 
Tyrrell. © 290ct57; KK129539. 


MALCAN, INC. © 
Rin-Z-Off; an all purpose liquid 
concentrate for washing anything 
washable ... Appl. authors: 
William E. Caniglia & Norman 
S.C. Malone. © 23Sep57; 
KK128896, 


MANHATTAN SHIRT CO. © 

Beyond the ordinary, Manhattan 
Ultralawn sport shirts; fabric 
by Everfast. [Man in sunglasses 
& cap, smoking Cee (In 
a et July 1957, p.1T7 
© 6Jun57; KKle7771. 

The collar stays are sewn-in for- 
ever; Manstay. (In Life, Feb, 18, 
1957, p.78) © 18Febd57; 

KK127 373. 

The collar stays are sewn-in for- 

ever; Manstay. (In Life, Mar. 18, 


1957, p.82) © 18Mar57; 
KK127 393. 

The collar stays are sewn-in for 
ever; Manstay. [Man in striped 
shirt (In Life, Apr. 15, 1957, 
p.135 © 15Apr57; KK1e27426. 


Docoma, the self-ironing shirt; 
go 'round the world ... (In 
Holiday, Dec. 1956, p.161) 
© 15Nov56; KK126609, 

Go 'round the world, or 'round the 
town; Docoma, the self-ironing 
shirt. (In Life, Nov. 26, 1956, 
p.192) © 22Nov56; KK129785. 

If he's in your heart, get him into 
your arms with Manhattan valentine 
gifts. (In Life, Feb. 11, 1957, 
p.16) © 11Feb57; KK127394. 


If Manhattan Docoma could cook, 
he'd marry it. (In Life, Apr. 1, 
1957, p.10) © 1Apr57; KK127370. 


Just one touch reveals the splendid 
luxury of Manhattan Oasis Batiste. 
(In The Saturday evening post, 
May 11, 1957, p.154) © 11May57; 
KK127392. 

Maddertones; Manhattan brings back 
an antique color richness to 
sport shirts. (In Holiday, Oct. 
1956, p.72) © 18Sep56; 
KK126607. 

Make the Manhattan Span collar- 
face test now. Setlo, Mast [and 
others] (In Life, Nov. 12, 1956, 
p.21) © 8Nov56; KK126611. 


Man struts again in Manhattan 
Elegance-International. (In 
Time, Oct. 22, 1956, p.2 of cover) 
© 170ct56; KK126186. 


Man struts again in Manhattan 
Elegance International. 
[Moustached man, in striped shirt, 
holding drink] (In Esquire, May 
1957, p.107) © 9Apr57; 

KK127770. 

The man who has everything doesn't 
have these brand new Manhattan 
gifts. (In Life, Dec. 3, 1956, 
p.91) © 29Nov56; KK126610. 


Manhattan shirts to accent your 
solid color clothes; Checkmates. 
(In Esquire, Oct. 1956, p.123) 
© 6Sep56; KK127077. 

May we direct your attention and 
admiration to Manhattan Pimasheen. 
(In Sports illustrated, Apr. 8, 
1957, p12) © 8Apr57; 

KK127399. 


An open and shut case; Manhattan 
Dress 'N' Play for wear with or 
without a tie. (In Sports illus- 
trated, May 27, 1957, p.75) 
© 27May57; KK127391. 

Sleep-as-you-like-it sleepwear, in 
fine no-iron cotton ... (In 
Esquire, June 1957, p.155) 
© 9May57; KK127372. 


Span collar wardrobe gives your 
face a change of pace. Flair, 
Setlo [and etiaeet (In Life, 
March 4, 1957, p.137) © 4Mar57; 
KK127390. 

Squire; Manhattan adapts British 
hunting patterns in shirts and 
sport shirts. (In Esquire, Dec. 
1956, p. 225) © 15Nov56; 
KK126608, 

Take cool comfort wherever you go. 
Thanks to Vornado Twin-Thin air 
conditioners; thanks to Manhattan 
cool lightweight shirts. (In The 
Saturday evening post, June 5, 
1957, p.82-83) © 8yun57; 

KK127 3571. 

This new shape-it-yourself collar 
antiquates all other sport- 
ahirta; Random Roll. (In Eaquire, 
Nov. 1956, p.53) © 900056; 

KK1 80460, 


MANISCALCO CACTUS RANCH, © 
Pure cactua apple Jelly. Net wt, 
12 ona, Appl. author: Leon 
Manisoaloo., © 19SepST; KKIPSS45. 


150 COMMERCIAL PRINTS AND LABELS 


MANN RANCH. © 

Biggest news in boyswear; Tex'n' 
sized proportioned Fit ... Tex'n' 
jeans tana others] (In South- 
western retailer, June 1957, p.4 
of cover) Appl. author: Richard 
W. Mithoff. © 17Jun57; KK126478,. 

Mann Ranch adds an exciting 4th 
dimension to boyswear for spring 
selling; see it at the big Mann- 
O-Rama. Tex'N'Sized proportioned 
contour fit [and others] (In The 
Boys' outfitter, Oct. 1957, p.21) 
Appl. author: Richard W. Mithoff. 
© 100ct57; KK129843. 

Off to school dressed right in Mann 
Ranch jeans and Ivyslax. 
Tex'N'Sized Proportioned Fit 
Tex'N'Jeans, Tex'N'Ivys. (In 
Southwestern retailer, July 1957, 
p.4 of cover) Appl. author: 
Richard W. Mithoff. © 13Ju157; 
KK127737. 


MARATHON CORP. © 

Brown's velvet ice cream. One half 
gallon liquid. © 17Jun57; 
KK127561. 

Brown's velvet ice cream; vanilla. 
One half gallon liquid. 
© 17Jun57; KK127560. 

Busley's ice cream; chocolate. 

One half gallon liq. © 17Jun57; 
KK127564. 

Busley's ice creams strawberry. 

One half gallon liq. © 17Jun57; 
KK127563.. 

Busley's ice cream; vanilla. One 
half gallon liq. © 17Jun57; 
KK127565. 

Busley's ice cream; White House. 
One half gallon liq. © 17Jun57; 
KK127562. 

Dari-Valley, DV, half gallon straw- 
berry ice cream. © 313u157; 
KK129936. 

Golden Glow butter; Wis. grade A. 
One pound net. © 12Sep57; 
KK128845, 

Jewel Maid enriched large white. 
Net wt. 24 oz. Appl. author: 
Donald Willis. © 26Aug57; 
KK128163. : 

Jewel Maid enriched thin sliced 
sandwich. Wt. 20 oz. Appl. 
author: Donald Wallis. © 26Aug57; 
KK128164. 

Jewel Maid enriched white bread. 
Wt. 16 oz. Appl. author: Donald 
Wallis. © 26Aug57; KK128162. 

Marvel vanilla ice cream. One-half 
gallon. © 1Jan50; KK128847. 

O'Gee ice cream; vanilla. One 
gallon. © 13Sep57; KK129578. 

One gallon liquid Bulk Pak ice 
cream. © 23Sep57; KK129579. 

Pevely Farmcrest bulk strawberry 
“ice cream. One half gallon. 
© meee KK128846, 

Schwen's ice cream bars; chocolate 
covered ... © 283un57; 
KK129577. 

Schwen's 4 drum sticks; ice cream. 
© 3Jul57; KK129574. 

Schwen's 6 Fudgie; chocolate fudge 
ona stick. © 28Jun57; 
KK129576. 

Schwen's 6 Pop C. Twins; a drink 
on a stick. © 28Jun57; 
KK129575. 

Wrigleys ice cream. 
liquid. 


Half gallon 
© 31J3u157; KK129798. 


MARCAL PAPER MILLS, INC. © 
Hankies; white extra large facial 
tissue. 100 single (50 2-ply) 
sheets. © 31Dec56; RK126621. 
Kitchen Charm; waxed paper. 100 
feet |o cic © 24Sep57; KK129350. 
es LOUIS. © 
all-Christmas displa ide; 1 e 
© 1Ju157; KK127513.— os aon 


MARGLEN (JULIETTE) INC. © 

For lovelier lips ... and finger- 
tips; oval lipstick, nail glace 
{and others] © 20Aug57; 
KK1286h6. 

Juliette Marglen; a quiet advertise- 
ment ... lovelier lips and finger 
tips. © 31Mar57; KK126509. 
Juliette Marglen answers; oval 

lipstick, nail glace [and others] 
© 10Jul57; KK128645. 

Juliette Marglen; good day to you 
eee lovelier lips and fingertips. 
Oval lipstick, nail glace [and 
others] © 12Apr57; KK1286h). 


MARINE: TRUST CO. OF WESTERN NEW YORK. © 
$3,390,000; Central School District 

no.l ... Broome County, New York. 
4.20% school bonds. (Illustration 
of two high school pupils (boy & 
girl) in front of school) (in 
New York herald tribune, June 21, 
1957, section 2, p.5) Appl. au- 
thor: Doremus & Co. NM: revi- 
sions. © ?lJun57: KK128%46. 


MARKELL (MAURICE J.) SHOE CO., INC. © 
Shoes that conform to moder ortho- 
dic demands; the Tarso Supinator 
and others] NM: Re-written; 
descriptions & photos added; 
style altered; two colors used. 
© 9Sep57; KK198354. 


MARKET FORGE CO. © 

Boating accessories; introducing the 
new Boat-Veyor ... model no.370, 
the one man method of transporting 
boats. Appl. author: Gilbert 
Arthur Cummings. © 1Sep57; 
KK128762. 

Crown jewels for the car of dis- 
tinction; Starliner; Styleliner. 
Appl. author: Gilbert Arthur 
Cummings. © 30Jun57; 

KK1277836. 

One stop medicine service; Medi-Prep 
medicine station; the packaged 
solution to ... preparing, dis- 
pensing and storing of medicines. 
Appl. author: Gilbert Arthur Cum- 
mings. © 10ct57; KK128763. 

Quality ski carriers; new Sun Valley 
trunk ski carrier, model no.90. 
Alpine [and others] Appl. au- 
thor: Gilbert Arthur Cummings. 
© 1Sep57; KK128764- 


MARKSMAN PRODUCTIONS. © 
Top gun ... the first television 
series directed to the 32,500,000 
plus sportsman Americans. 
© 16Sep57; KK128830. 


MARKWELL MANUFACTURING CO., INC. © 

World Series treat, 1957. RH Tack- 
master; staples. © 16Sep57; 
KK128736. 

World Series treat, 1957; you and 
your guest may see the first two 
++. games. RH utility Tackmaster; 
staples. © 5Sep57; KK128737. 

MARMAN DIVISION, AEROQUIP CORP. 

SEE Aeroquip Corp. 

MARS, INC. © 

Milky Way ... wrapped in stars in 
Candyland by Mars. (In The Salt 
Lake tribune, Sept. 15, 1957, 
comic section, p.7) © 15Sep57; 
KK129742. 

New taste, cool taste, Milky Way 
chilled ... Wrapped in stars in 
Candyland by Mars. (In Chicago 
Sunday tribune, Aug. 25, 1957, 
p.8) © 25Aug57; KK128933. 

MARSHALL-WELLS CO. d.b.a. WESTERN 

PAINT CO, SEE Western Paint Co. 

MARTEN, EDWARD. © 

Perfumed gardenia air deodorant; 
keeps rooms flower fresh. Net 
weight 3 oz. © 13Nov57; 
KK130553. 


July—Dec. 


Perfumed lilac air deodorant; keeps 
rooms flower fresh. Net weight 
3 0Z. © 13Nov57; KK130554. 
Perfumed rose air deodorant; keeps 
rooms flower fresh. Net weight 
3 oz. © 13Nov57; KK13055e2. 


MARVAL PRODUCTS, INC. © 
Marvalum, aluminum cleaner. Contents 
net wt. 12 fl. ozs. © 1Nov56; 
KK126818. 


MARVIC CO. © 

All new, all purpose CivRam no.22 
-.. for home, office and shop. 
Appl. author: Irving V. Nissman. 
© 40ct57; KK128873. 

Test your eye-q. Request your free 
copy of idea guide no.101 ... new 
S8ales stimulators. Appl. author: 
Marcel R. Pelletier. © 15Ju157; 
KK127671. 


MARV-O-LUS MANUFACTURING CO. © 

Bootrest Clothes King ... is de- 
Bigned to hold wet apparel, 
boots ... Appl. author: Marvin 
Glassenberg. © 9Sep57; KK128486. 

Bootrest Clothes King; model 20C. 
Appl. author: Marvin Glassenberg. 
© 26Aug57; KK129629. 

Bootrest tidymaster; model 400. 
Appl. author: Marvin Glassenberg. 
© 12Sep57; KK129630. 

Bootrest up-rite; Bootrest circle- 
master. Appl. author: Marvin 
Glassenberg. © 13Aug57; 
KK128401. 


MASON CANNING CO., INC. © 
Sea View syrup pack sweet potatoes; 
whole & pieces. Contents 8 oz. 
avoir. © 300ct57; KK129898. 


MASSEY-HARRIS-FERGUSON, INC. © 
Ferguson F-152 rear-mounted culti- 
vator. The Ferguson system of 
mechanized farming. Form 3-29. 
© 16Aug57; KK127807. 


MASTER PRODUCTS CO. © 
Shop by mail from Master's for 
your best buys in mimeo and 
office supplies. Appl. author: 
Barbara Ann Marquardt, 
© 110ct57; KK129172. 
22nd anniversary sale days ... top 
quality mimeo and office supplies. 
Appl. author: Barbara Ann Mar- 
quardt. © 19Jul157; KK127357. 
Year-end sale; don't miss these big 
Savings on office supplies. 
Appl. author: Barbara Ann Mar- 
quardt. © 8Nov57; KK129949, 
MASTER PUBLICATIONS. © 
Enjoy the prestige of a well-paid 
professional career ... with the 
famous DeWitt B. Lucas home study- 
course in handwriting and charac- 
ter analysis. © 11Sep57; 
KK128313, 
MASTERPIECE RINGS. © 
Ladies' gift rings; men's gift 
rings. Appl. author: A. 
Massover. © lAug57; KK128641. 
Perfect diamond rings; interlocking 
sets. Appl. author: A. 
Massover. © lAug57; KK128643. 


MASTITIS CONTROL, INC. © 
Instructions for the use of the 
Hovde HF generator. Appl. au- 
thors: Joseph C. Smith & Ann 
Hovde. © 5Sep57; KK130468. 
Warnings. Do not use the H. M. C. 
generator when either you or 
animal are standing in water [and 
eight others] Appl. authors: 
Joseph C. Smith & Ann Hovde. 
© 5Sep57; KK130469. 
MATISA EQUIPMENT CORP. © 
Flash thoroweld rail. (In Modern 
railroads, Sept. 1957, p.84-85) 
© 15Sep57; KK128848. 


1957 


MATRIX CONTRAST CORP. © 

Colors reveal wrong fonts. Regular 
Matrix Contrast Service for line- 
casting machine matrices ... 

(In Printing eran ne engineer, 
June 1957, p.56) Appl. author: 
House of J. Hayden Twiss, Inc. 
© 1Jun57; KkK128094. 

One-third fewer errors in original 
composition, when you use Matrix 
Contrast Service.,. (In Printing 
equipment engineer, July 1957, 
p.22 Appl. author: House of 
J. Hayden Twiss, Inc. © 1Jul157; 
Kk128062. 


MATTHEW, MARGARET W. © 
Freda; Freda came to me on my fifth 
birthday. © 13Aug57; KK127801. 


_ MATTHEWS (JAMES H.) & CO. © 
Somewhere, but where? The Pine 
Bough, individual memorial. 
Leaflet B-460. © 6Dec57; 

KK130722. 


MAYWOOD, INC. © 

Art glass door lights. Price list 
no.50. Effective July 22, 1957. 
© 23Ju157; KK127514. 

Oak threshold, with lifetime vinyl 
weather seal. Price list no.55. 
Effective July 15, 1957. 
© 17J3u157; KK127515. 


MEAD JOHNSON & CO. 
After 3 1/2 years development, 

Pablum now has meats for babies. 
(In Indianapolis star, Aug. 23, 
1957, p.32) Appl. author: Camp- 
bell-Mithun, Inc. © Mead Johnson 
& Co., Pablum Product Division; 
23Aug57; KK128140. 


MEADOWS CHEMICALS, INC. © 
Manufacturers of Jaygol products. 
Appl. author: Charles D. Jeffer- 
son. © 3Jun57; KK126503. 


MEATS DIVISION, JOHN MORRELL & CO, 
SEE Morrell (John) & Co. 


MECHRON, a division of CHRONICLE PUB, 
CO. SEE Chronicle Pub. Co. 


MEDITATION ROSARY. © 
What was Mary's most important 
instruction at Fatima? (In 
Our Sunday visitor, Dec, 1, 1957, 
p.13) © 1Dec57; KK130632. 


MEIER, LOUIS F, © 
Golf; softball. Package deal 
contract. © 15Aug57; KK130582. 


MELVILLE SHOE CORP. © 
Announcing new Thom McAn soft grain 
safety shoes. S-4209. (In 
National safety news, Nov. 1957, 
p.61) Appl. author: Ogilvy, 
Benson & Mather. © 1Nov57; 
KK129748, 


It's new shoe time, dress up in Thom 


McAn's Lancers. (In Scholastic 
roto, Dec. 1957, p.9) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Inc. © 1Dec57; KK130568,. 


New, Drags, styled like next year's 
cars; they're only at Thom McAn. 
(In Scholastic roto, Oct. 1957, 
p.ll) Appl. author: Ogilvy, 
Benson & Mather, {no,. © 10ct57; 
KK129077. 


New miracle process repels acids, 
oil, water, lets air in. Thom 
McAn safety shoes. S-4115 Chem- 
Hi. (In National safety news, 
Aug. 1957, p.55) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© lAug57; KK128731. 

Now, Twin Fin Drags ... they're 
only at Thom McAn,. (In Scholastic 
roto, Nov. 1957, p.11) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © 1Nov57; KK150298. 


CURRENT REGISTRATIONS 


Thom McAn safety shoes are easy on 
our feet, and our pay checks, too. 
S-4585 [and others] (In National 
safety news, Sept. 1957, p.12-13) 
Appl. author: Ogilvy, Benson & 
Mather, Inc. © 1Sep57; KK128732. 

3 new Thom McAns that give you 
safety plus unusual comfort. 
S-4116 [and others] (In National 
safety news, Oct. 1957, p.76-77) 
Appl. author: Ogilvy, Benson & 
Mather, Inc. © 10ct57; 

KK129739. 

Wouldn't be without Thom McAn safety 
shoes, says Bill Palmer ... - 

(In National safety news, Dec. 
1957, p.67) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 1Dec57; KK130434. 


MENNEN CO. © 
To every lady-in-waiting; skin 
problems ,.. need not upset your 
baby. Baby Magic, oil, powder. 
(In Life, Jan. 7, 1957, p.75) 
© 3Jan57; KK130383 


MERCHANT & EVANS CO. © 
Gardeners, it's here, a new life- 
time aluminum cold frame. 
© 90ct57; KK129290. 


MERCK & CO., INC. © 
For more, high-quality birds pre- 
vent coccidiosis outbreaks with 
S. Q.; Sulfaquinoxaline. (In 
Turkey world, Jan. 1955, p.9) 
© 31Jan55; KK127759. 


MERIT PRODUCTS CO. © 
Handi-Brackets; the hot, new hard- 
ware item ... for mounting, 
bracing, holding, spacing. (In 
Hardware age, Sept. 26, 1957, 
p.179) © 26Sep57; KK129537. 


MERRY MANUFACTURING CO. © 

My Merry beauty shop; just like 
mommy's. No.231:100, NM: 
"modernization of art work." 
© 30Jun57; KK127170. 

My Merry dolly's facial kit; just 
like mommy's. No.88:59. NM: 
"modernization of art work." 
© 30Jun57; KK127169. 

My Merry make-up; just like mommy's. 
No.33:39. © 30Jun57; KK127167. 

My Merry manicure; just lik 
mommy's. No.11:29, NM: 

“nodernization of art work." 
© 30Jun57; KK127168. 

My Merry rise 'n shine, just like 
dad's, No.415:100. NM: 
"modernization of art work." 
© 30Jun57; KK127171. 

My Merry shampoo set; just like 
mommy's, No.22:39. NM: 
"modernization of art work 
© 30Jun57; KK127166. 

My Merry shaving set; just like 


dad's, No.55:39. NM: "“moderni- 
zation of art work." © 30Jun57; 
KK127165. 


MERSBACH, CLARENCE M, © 
Don't be a litterbug; carry and use 
folding auto Jiffy Tr-Ash Tray, 
fiant size. © 27Apr57; 
KK127978. 


MICHIGAN BELL TELEPHONE CO, © 
Gizzle-Snip? If it's not in the 
Yellow Pages, maybe there's no 
Buch thing. (In The Detroit news, 
Nov. 4, 1957, p.27) Appl. states 
part of work prev. pub. 2Nov57. 
© 4Nov57; KK129831. 


MICHIGAN PEAT, INC. © 
Baccto peat; it's Bacti-Vated, 
Nature's finest organic soil con- 
ditioner for potted planta . 
A full peck. Appl. author: 
Philip H. Hamerslough, Jr. 
© 1Nov57; KK1 305390, 


Baccto peat; it's Bacti-Vated. 
Nature's organic soil conditioner. 


25 lbs. Appl. author: Philip dH. 
Hamerslough, Jr. © 100ct57; 
KK130465. 


MIDLAND CHEMICAL CO. 
Now, turn your lawn solid green ... 
Green Plasma with instant green 
-+. (In Sunday world-herald, 
Qmaha, Aug. 11, 1957, p.8Cc) 
© David Ratke d.b.a. Midland 
Chemical Co.; 11Aug57; KK128789. 


MIDLAND COOPERATIVES, INC. © 

Both dad and I buy new Midland 500 
gasoline$ we agree, it saves us 
money. (In The farmer, July 6, 
1957, p-11) Appl. author: Wil- 
liam F. Eisner. © 6Jul57; 
KK126867. 

Here's big savings for you during 
the Midland bulk oil sale; 500 
gasoline. (In Wisconsin agricul- 
turist & farmer, July 20, 1957, 
p.32) Appl. author: William F. 
Eisner. © 20Ju157; KK127191. 

I work my tractor pretty hard; 
that's why I use Midland 500 
gasoline. (In Wisconsin agri- 
culturist & farmer, Nov. 2, 1957, 
p.48) Appl. author: William F. 
Eisner. © 2Nov57; KK130013. 

Of course, there's a difference in 
fuel o11; since we switched to 
Midland Infra-Heat fuel oil ... 
(In Wisconsin State journal, 
Nov. 3, 1957, section 2, p.3) 
Appl. author: William F. Eisner. 
© 3Nov57; KK130014,. : 

Will you invest 2 hours ... to make 
hundreds of dollars? Then take 
advantage of the Midland operation 
soil test. ee The Farmer, Aug. 
17, 1957, p.6) Appl. author: 
William F. Eisner. © 17Aug57; 
KK127928. 


MIDWEST INDUSTRIES, INC. © 
Speed unloading, keep costs low 
with Midwest bolster hoists on 
your present wagons, © 12Jul57; 
KK127 368. 


MIDWESTERN INSTRUMENTS, INC. © 
Direct recording paper for use on 
Midwestern direct riter oscillo- 
graphs. Model 602, 615, 
Appl. author: Shirley Green. 
© 300ct57; KK130187. 


MIERS, EARL SCHENCK, 
Por works of which Earl Schenck 
Miers is the joint author SEE 
Kingsport Press, Inc, 


MILANI (LOUIS) FOODS, INC. © 

Diafoods low calorie bar b-q sauce; 
less than 2 calories per teaspoon. 
Net cont. 8 fl. oz. © 3May57; 
KK127355. 

Diafoods low calorie punch; rasp- 
berry and loganberry concentrate; 
less than 5 calories per 8 oz. 
serving. Net cont. 12 fl. os. 
© 4apr55; KK127351. 

Diafoods low calorie taum gravy; 

3 calories per teaspoon. Net 
wt. 13 1/2 os. © SMay57i 
KK127 350. 

Diafoods low calorie tomato-garlic 
dressing; one calorie per tea- 
Bpoon,. Net cont. 6 fl. og. 
© SMar57; KK1273554. 

Diafoods low calorie white sauce; 
lesa than 2 calories per teaspoon. 
Net cont. 15 1/2 og. © SMay57: 
KK127 552. 


A double feature hospital promo- 
tion ... Milani's for regular 
diets; Diafoods for spwvoial diets. 
© 8Jul57; KK127AS5, 


152 COMMERCIAL PRINTS AND LABELS 


MILANI (LOUIS) FOODS, INC. © Cont'd. 


Egg white stabilizer for making 
meringue. Net weight 5 pounds. 
© 11Mar57; KK127349. 

French onion soup mix; makes 23 
servings. Net weight 8 oz. 
© ZApr57; KK127348. 

In the good old summer time, it's 
Milani's salad time; serve one of 
these three great dressings ... 
© 283un57; KK127480. 


Newburg sauce, the perfect sauce for 
Net wt. 13 ozs. 


lobster, crab ... 
© 29Aug56; KK126632. 


Punch; raspberry and loganberry con- 


6 pints ... Net 
© 6May55; 


centrate; makes 
cont.) 12) £1. oz 
KK127353. 

Serve a salad tonight; salad time. 
1890 French dressing. 
© 28Jun57; KK127482. 

Smoky flavor barbecue sauce. Net 
contents 8 fl. oz. © 18Mar57; 
KK127 356. 

Summer time is barbecue time; time 


to promote Milani's bar-b-cuties; 
smoky flavor [&] Cimarron barbecue 


sauce[s] © 6Jun57; KK1274984. 

Super salad spectacular; all-star 
dressings. © 28Jun57; 
KK127481. 


A touch of glamor; add the touch ... 


to your salad service with the 
Serv-A-Rack; it holds 6 of the 
most popular salad dressings ... 
© 7Jun57; KK127485. 


MILES SHOES, INC. © 
Women's slippers; no.13. Appl. 
author: Frank C. Meyer Co., Inc. 
© 250ct57; KK130387. 


MILLER BREWING CO. © 

The champagne of bottle beer, 
distinctive in taste; Miller 

High Life. Chess player. (In 
Esquire, Oct. 1957, p.118) 
Appl. author: C. A. Mathisson. 
© 10Sep57; KK128957. 

The champagne of bottle beer; High 
Life. [Man drinking beer & 
listening to] hi-fi. 
Dec. 1957, p.3 of cover) 
author: C. A. Mathisson. 
© 7Nov57; KK130278.. 

Creating more sales than ever for 
Miller High Life; an exciting 
one hour television show, Wire 
Service ... (In Progressive 
grocer, Jan. 1957, p.99) Appl. 
author: C. A. Mathisson,. 
© 1Jan57; KK129955. 

I'm glad they still brew a beer 
like this. High Life. Bowling. 

(In True, Nov. 1957, p.33) 
Appl. author: C. A. Mathisson. 
© 170ct57; KkK129954. 

I'm glad they still brew a beer 
like this; Miller High Life. 
Hunting. (In True, Sept. 1957, 
p.2 of cover) Appl. author: 

C. A. Mathisson. © 20Aug57; 
KK129003. 

Taste and enjoy the beer with that 
champagne sparkle; High Life. 
Food, (In Life, Nov. 11, 1957, 
p.157) Appl. author: C. A. 
Mathisson. © 7Nov57; KK130277. 

Taste and enjoy the beer with that 
champagne sparkle; Miller High 
Life. “Still life. (In Life; 
Sept. 9, 1957, pe7Tl) Appl. 
author: C. A. Mathisson. 
© 5Sep57; KK129186. 


Appl. 


MILLER-STORMGUARD CORP. © 
First at Miller . Anodized, the 
lasting finish storm and 
screen window. (In Newark star 
ledger, Aug. 14, 1957, p.23) 
Appl. author: Lloyd S. Howard. 
© 14Aug57; KK127739. 


(In Esquire, 


First time ever; greatest sale in 
35 years. Storm and screen win- 
dow. (In Daily news, New York, 
Nov. 13, 1957, p.47) Appl. au- 
thor: Lloyd S. Howard. © 13Nov57; 
KK129973. 

First time ever, greatest sale in 
35 years; storm and screen 
Window. (In New York daily 
news, Oct. 16, 1957, p.52) 

Appl. author: Lloyd S. Howard. 
© 160ct57; KK129205. 

First time ever, Miller's greatest 
sale in 35 years; storm and 
screen window. (In New York 
Sunday news, Oct. 13, 1957, 

P59) Appl. author: Lloyd S. 
Howard. © 130ct57; KK129207. 

First time ever, Miller's greatest 
sale in 35 years; storm and screen 
window. (In Newark star ledger, 
Oct. 16, 1957, p.23) Appl. 
author: Lloyd S. Howard. 
© 160ct57; KK129206. 

First time ever; Miller's greatest 
Sale in 35 years. Storm and 
sereen window. (In Sunday news, 
New York, Nov. 10, 1957, p.87) 
Appl. author: Lloyd S. Howard. 
© 10Nov57; KK129974. 

First time ever; 3 full channel 
tilt storm and screen window ... 
(In New York Sunday news, July 
14, 1957, p.56) Appl. author: 
Lloyd S. Howard. © 14Jul57; 
KK126758. 

Lowest price in 35 years; storm 
and screen door. (In Daily news, 
New York, Dec. 13, 1957, p.46) 
Appl. author: Lloyd S. Howard. 
© 13Dec57; KK130651. 

New at Miller ... triple tilt, fully 
Anodized ... storm and screen 
window; buy with confidence from 
GLI S665 In Sunday news, New 
York, Sept. 8, 1957, p.59) Appl 
author: Lloyd S. Howard. 
© 8Sep57; KK128319. 

New at Miller ... triple tilt, fully 
Anodized ... storm and screen 
window; Miller for 35 years Ameri- 
ca's largest. (In Daily news, New 
York, Sept. 11, 1957, p.47) 

Appl. author: Lloyd S. Howard. 
© 11Sep57; KK128320. 

Now at Miller ... Anodized, the 
lasting finish ... storm and 
sereen window. Full 1" storm 
and screen door. (In Daily news, 
New York, Aug. 16, 1957, p.39) 
Appl. author: Lloyd S. Howard. 
© 16Aug57; KK127738. 

Now at Miller's ... Anodized the 
lasting finish . storm and 
screen window. Full one inch 
thick storm and screen doors. 

(In Sunday news, New York, Aug. 
11; 1957, p.+t8) Appl. author: 
Lloyd S. Howard. © 11Aug57; 
KK127740, 


MILLER STUDIO, INC. © 


Home decorator wall plaques now in 
three distinctive color combina- 


tions. 450, male dancer [and 
others ] Appl. author: Richard A. 
Miller. © lJun57; KK129558. 


Wall plaques for fall 1957. 
M19, ballerinas [and others] 
Appl. author: Richard A. Miller. 
© 1Jun57; KK129557. 


MILNOT CO, © 


Win a year's pays; 203 other great 
prizes. Milnot milk or cream, 
(In The Rock Island argus, Sept. 
26, 1956, pel5) Appl. author: 
McCann-Erickson, Inc. 
© 26Sep56; Kk127508. 


MILPRINT, INC. © 


Esskay quality pure lard shortening, 
Net wt. 1 lb. © 2Nov57; 
KK129975. 


Potato chips; give a party touch to 
your everyday sandwiches. 
© 21Jun57; KK127685. 


MILWAUKEE CHEESE CO. © 
Say cheese; Wisconsin cheese, that 
is, for a big smile. Appl. au- 
thor: William G. Carney. 
© 31Ju157; KK128561. 


MILWAUKEE TRUCK CO., division of 
GLEASON STEEL CORP. SEE Gleason 
Steel Corp. 


MINNEAPOLIS STAR & TRIBUNE CO. © 
What makes a newspaper great? 
(In Editor & publisher, Apr. 27, 
1957, p.85) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 27Apr57; KK127733. 


MINNESOTA MINING & MANUFACTURING CO. 
Can you tie this? You certainly 
can with glamorous Sasheen, the 
ribbon that makes the magic bow. 
(In Vogue, Aug. 1, 1957, p.136) 
© 1Aug57; KK127949, 
Compare; read how Scotch brand's 
built-in dry lubrication reduces 


July—Dec 


© 


recorder abrasion; magnetic tapes. 


(In Hi-Fi music at home, June 
1957, p.12) © 1May57; KK127943. 

A complete gift-wrap emporium; new 
1957 Sasheen ribbons n! wraps 
Christmas floorstand. (In Super 
Iarket merchandising, M 1957; 
p.30) © 1May57; KK127940. 

Dew it, float it, refrigerate it, 
Lacelon still stays perky perma- 
nently; ribbon. (In Telegraph 
deliver spirit, June 1957, p.10) 
© 1Jun57; KK127946. 


Famous-name nationally advertised 
brands; new 1957 Sasheen ribbons 
n' wraps Christmas floorstand. 
(In Super market merchandising, 
May 1957» p.136) © 1May57; 
KK127938. 


Free flying saucer and space launch- 


er with rolls of Scotch brand 
cellophane tape. (In Walter 
Lantz new funnies, Sept. 1957, 
p.3 of cover) © 22J3u157; 
KK129345. 

Free; free booklet ... about in- 
strumentation tape; Scotch brand 
Magnetic tapes. (In Western 
electronic news, July 1957, p.21) 
© 10Jun57; KK128474. 


Free, new business idea book shows 
how magnetic tape can help you; 
Scotch brand. (In Sales manage- 
ment, May 17, 1957, p.17) 
© 17May57; KK127944, 

Freezer tips: save by buying day- 
old bread ... Scotch brand 
freezer tape. (In Progressive 
farmer, May 1957, p.102B) 
© 15Apr57; KK127085. 

Hiram Walker gift wrap program sets 
new sales records with help of 
Sasheen magic bows. 
Harold Dols. 
Mar. 1957; p.7 ) 
KK127937. 

Home repair tip no.5l. 
colored plastic tape. 
science, May 1957, p.204) 
© 1May57; KK127087. 

Listen; hear on tape how magnetic 
tape can help you in your class- 
room. Scotch brand. (In The 
Catholic educator, Sept. 1957, 
p.103) © 25Aug57; KK129342, 


Listen; hear yourself ... with the 
mirror-clear sound reproduction 
of Scotch brand magnetic tape. 
(In The New Yorker, May 18, 1957 
p.137) © 18May57; KK127945. 


© 15Mar57; 


Scotch 


{Endorsed by | 
In Packaging parade, 


(In Popular: 


’ 


1957 CURRENT REGISTRATIONS 


Low Print,. another 3M first; gold 
Beal professional tape cuts print 
level 8 db. Scotch brand magnetic 
tape. (In Electronic industries 
& tele-tech, Aug. 1957, p.8-9) 
© 20Ju157; KK129341. 

Now Scotch brand tapes in all these 
colors; pressure-sensitive tapes. 
(In Newsweek, Sept. 16, 1987 
p.87) © 16Sep57; Kk129344. 

Order your Christmas gift-wrap 
profits now; new 1957 Sasheen 
ribbons n' wraps Christmas floor- 
stand. (In Super market merchan- 
dising, May 1957, p.142) 
© 1May57; kK127941 

Pre-tested, pre-packed, pre-sold; 
new 1957 Sasheen ribbons n' 
wraps Christmas floorstand. (In 
Super market merchandising, May 
1957, p.121) © 1May57; 
KK127942. 

Seal it with Scotch brand, it'll 
stay sealed; cellophane tape. 
[Gloved hand sealing corner of 
flower seed package] (In Life, 
June 10, 1957, p.160) © 6Jun57; 
KK127947. 

Send your tape sales soaring with 
these Scotch brand flying saucer 
deals; cellophane tape. (In 
McKesson profitunities, Aug. 1957, 
p.57) © 27Ju157; KK128472. 

Stick with Scotch brand cellophane 
tape. (In Western family, May 
1957, p.5) © 25Apr57; KK127086. 

Tape that sticks on both sides; 
Scotch brand double-coated tape, 


pressure-sensitive. (In Steel, 
Aug. 19, 1957, p.48) © 19Aug57; 
KK128475. 


Tapes you can trust; choose from a 
complete line of Scotch brand 
instrumentation tapes ... Mag- 
netic tapes. (In Control en- 
gineering, Sept. 1957, p.232-233) 
© 20Aug57; KK129343. 

These fine stores gift wrap with 
Sasheen, the glamorous magic bow 


ribbon. (In The Gift & art buyer, 
May 1957, p.56) © 1May5/; 
KK127939. 


Tough tape that takes print; Scotch 
brand acetate fibre tape. (In 
Newsweek, July 22, 1957, p.56) 
© 225u157; KK127948. 

Two billionth roll news; the lucky 
user. Scotch brand pressure- 
sensitive tape. [Endorsed by] 
Walter S. Rzepka. (In U. S. news 
& world report, June 7, 1957, 
p.31), © 7Jun57; KK120473. 

MRS. LAVALLE, INC. © 

Famous Cuddlee Bride walking doll, 
complete with 7 glamour outfits. 
(In House beautiful, Oct. 1956, 
pell3) © 20Sep56; KK1291)1. 


MODEL WEAPONS, INC. © 
M1 rifle; Majix kits. 
KK127951. 
MODERN MASTERS CLUB, © 
You are invited to join the Modern 
Masters Club, an association for 
the loyers of uncensored female 
art ... (Invitation to Join 
Modern Masters Club) Appl. au- 
thor: Sheldon Katz. NM: all de- 
acriptive matter, except four 
photos. © 18Jul57; KK127245. 


MOELLER MANUFACTURING CO,, INC. © 

Punch n Cover; combination opener 
and cover for use on condensed 

milk and baby formula cans. 
Appl. author: Richard L. Peterson, 
© 5Nov56; KK129572. 

Snap-Tite adjustable boat bailer 
plugs; adjustable deck and bait- 
well drain plugs; flanging tools 
for brass drain tubes. Appl. au- 
thor: Richard L. Peterson, 
© 150ct57; KK129571. 


© 13May57; 


MONSANTO CHEMICAL CO, © 
New All has amazing whitening dis- 
covery that washes yellowed nylon 
fresh white again ... (In Wilkes- 
Barre times leader, May 7, 1957, 
Bey " ApPY- author: Needham, 
uis ror Ine. © 7Ma: ; 
KK126508. Ys 7May57 ; 


MOOK SIGNS. © 
Wondur Cals; decorate your model, 
use colorful decals. Appl. au- 
thor: Alden Robbian. © 12Sep57; 


KK129173. 


MOORE, MARION U. © 
Desert fashions; opening October 
1st, 1957-.<.. at Moore's, Joshua 
Tree, Calif. Sportswear, dresses 
[and others] © 26Sep57; 
KK129508. 


MOREHOUSE MUSTARD MILLS. © 
Red Flag mustard. 12 - 24 oz. 
NM: horse & delivery wagon with 
statement "quality since 1898"; 
yellow strip. © 16Ju157; 
KK128231. 


MOREY, CLYDE H. © . 
Maw's Mountain Mover. Woolen 
blankets, sweaters ... may be 
washed in cold water with this 
soap. NM: more specific direc- 
tions. © 23Aug57; KK128309. 


MORGAN, JOHN PIERCE. © 
Instructions, for making plastic 
Cro-Shay pieces. © 24Sep57; 
KkK129521. 
Plastic Cro-Shay kit. Contents: 
1 10-inch plastic doily ... 
© 2hSep57; KK129520. 


MORRELL (JOHN) & CO. 

Chef's barbecue outfit. Franks; 
bacon. Morrell Pride products. 
(In Los Angeles mirror news, 

July 18, 1957, pt.2, p.1) 

Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Meats 
Division; 18Ju157; KK127402. 

Free, 1 can Red Heart cat food... 
(In The Baltimore sun, May 16, 
1957, p.-24) Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Co., Cat Food Division 
(in notice: John Morrell & Co., 
Red Heart Division); 16May57; 
KK126731. 

Get Red Heart's Reddy; this lovable 
stuffed pup is 22" high. Protein 
dog diet in 3 flavors. (In The 
Pittsburgh press, Oct. 13, 1957, 
comics, p.2 Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Co., Red Heart Division; 
130ct57; KK130450, 

Love those 3 Red Heart flavors; dog 
food. (In Good housekeeping, 
June 1957, p.206) Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Co., Red Heart Division; 
21May57; KK126730. 

New, jumbo-size Red Heart; protein 
dog food in 3 flavors. (In 
Dog world, Sept. 1957, p.4 of 
cover) Appl. author: Campbell- 
Mithun, Inc. © John Morrell & 
Co., Red Heart Division; lAug57; 
KK130557. 

Now, we're hanging our hat in Texas; 
newly-opened Morrell plant in 
Fort Worth makes fresh sausage and 
bacon daily ... (In The Fort 
Worth press, Aug. 1, 1957, p. 34) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Meats 
Division; lAug57; KK127977. 

Red Heart variety; protein dog diet 
in 5 flavors. (In Dog world, 
Oct. 1957, p.4 of cover) Appl. 
author: Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 1Sep57; KK1 50550. 


MORSE, HERBERT A. © 

Can you measure health and happiness 
by inches? We have, in abundance, 
the good foods you want ... Big 
Bear store. (In Everywoman's, 
Sept. 1957, p.61) © 26Aug57; 
KK129735. 

How many peas to the pound? An 
institutional ad series ... 
© 15May57; KK127004. 


MOSESIAN, ED C,, ALFRED A, WILDER, 
NEWTON J, CAFFEJIAN & CHARLES J, 
VAGIM composing the copartnership 
CENATRON INDUSTRIES, SEE Cenatron 
Industries. 


MOSS (SAMUEL H.) INC. © 
Shutterbugs; stamp it, it's the 
record. Moss Phot-0-Data metal 
pocket stamps. (In The New York 
times, Oct. 13, 1957, p.22,a) 
© 130ct57; KK129253. 


MOTLOW (LEM) INC., prop. JACK 
DANIEL DISTILLERY. SEK Daniel 
(Jack) Distillery. 


MOTOR WHEEL CORP. © 

Duo-Trim's home power mower vacuum 
cleaned Yankee Stadium. (In The 
Saturday evening post, June 15, 
1957, p.99) Appl. author: 

Zou & Rubicam, Inc. © 12Jun57; 
KK126938, 

How to make sure your first power 
mower is the right one. 21-inch 
Reo power-trim rotary, power pro- 
pelled. (Im The Saturday evening 
post, May 11, 1957, p.20-21) 
Appl. author: Young & Rubicam, 
Inc. © Motor Wheel Corp., Reo 
Division; 8May57; KK126947. 

Only Reo's power-trim has them all; 
the-5 greatest power mower fea- 
tures. (In Life, May 20, 1957, 
p.60) Appl. author: Young & 
Rubicam, Inc. © Motor Wheel 
Corp., Reo Division; 16May57; 
KK126948. 


We tested Duo-Trim ... it took the 
Pebble Beach Course in easy 
stride; power mower. (In The 
Saturday evening post, May 25, 
1957, p.85) Appl. author: Young 
& Rubicam, Inc. © 22May57; 
KK126950. 


MOUNT HOPE POULTRY DEPT. © 
Of mice and hens; let us do your 
breeding ... (In Hatchery & feed, 
Mount Morris, Ill., June 1957, 
p.9) Appl. author: S. L. Alt- 
house Advertising Agency. 
© 1Jun57; KK127249. 


MUELLER, THEODORE A, d.b.a. BISON 
PRINTING SERVICE. SEE Bison 
Printing Service, 


MURCHISON, KENNETH, KENNETH MURCHISON, 
JR, & JOHN L. TRACY forming the 
partnership KENNETH MURCHISON & CO. 
SEE Murchison (Kenneth) & Co. 


MURCHISON (KENNETH) & CO 
Inaurance milestones; auto 
ance, Stanley Steamer. (In 
Dallas Athletic Clut 
© Kenneth Mu: 


inaur- 


pe2s) 


a partnerahitp composed of Kenneth 
Murchison, Kenneth Murchison, Jr 
& John L. Tracy; 200057 

KK129372. 


Insurance milestones; burial 
insurance. The first burial 
expenses assurance fund ... (In 
Dallas Athletic Club news, 1957) 
© Kenneth Murchison & Co., a part 
nerahip composed of Kenneth Mur- 
ohigon, Kenneth Murchison, Jr. & 
John L. Tracy; NrulS7; KRI27TS8S. 


154 COMMERCIAL PRINTS AND LABELS July—Dec. 


You get more lean of the milk in 

Insurance milestones; fire insur- Model 2551-B. © 140ct57; Dairy Queen. Chocolate sundae. 
ance. [Old English scene; man KK129360. Poster kit no.1,'57. Appl. au- 
signing paper with quill] (In thor: Jim Condon. © 10Feb57; 
Dallas Athletic Club news, 1957) NAREMCO SERVICES, INC. © KK127568. 
© Kenneth Murchison & Co., a part- Paperwork: a liability or an asset? 
nership composed of Kenneth Mur- Management consultants. Appl. NATIONAL DAIRY QUEEN DEVELOPMENT CO. 
chison, Kenneth Murchison, Jr. & author: Robert A. Shiff. SEE ALSO Dairy Queen National 
John L. Tracy; 7Aug57; KK127849. © 3Jun57; KK127662. Development Co. 

Insurance milestones; general 
average. Junk [scene] (In 
Dallas Athletic Club news, 1957, 
p.-20) © Kenneth Murchison & 
Co., a partnership composed of 
Kenneth Murchison, Kenneth Mur- 
chison, Jr. & John L. Tracy; 
4Sep57; KK128446. 

Insurance milestones; marine insur- 
ance. [Pirate steering ship] 
(In Dallas Athletic Club news, 
1957, p.24) © Kenneth Murchison 
& Co., a partnership composed of 
Kenneth Murchison, Kenneth Murchi- 
son, Jr. & John L. Tracy; 5Jun57; 
KK126472. 

Insurance milestones; ransom in- 
surance. (In Dallas Athletic 
Club news, 1957, p.6) © Kenneth 
Murchison & Co., a partnership 
composed of Kenneth Murchison, 


MURCHISON (KENNETH) 2: CO. Cont'd. Vacuum induction furnace; 12 1b. 


NASH ENGINEERING CO. © NATIONAL ELECTRICAL MANUFACTURERS 
The type CSI; an entirely new Nash ASSN. 
that establishes an advanced Today's electric range, modern as 
Sacer ON eT er eRORUEReCnEe - tomorrow; epitomizes new concepts 
e ° : in homemaking. In What's new in 
Wright. © 170ct57; KK130189. home ceanenicen es 1957, 
p. 241-244) Appl. author: Harvey 
& Howe, Inc. @ National Electri- 
cal Manufacturers Assn., Electric 
Range Section; 26Aug57; KK128145. 


NATIONAL AIRLINES, INC. © 
Newest and most modern club coach 
fleet to Florida; Lockheed Super 
H Constellations. (In New York 
herald tribune, Oct. 27, 1957, 
section 4, p.15) .Appl. author: 
Jim Rowland. © 270ct57; 
KK130115. F 
Only on National, everything your 
heart desires; Starlight lounge. 
(In New York journal-American, 
Nov. 5, 1957, p.11) Appl. au- 
thor: James Rowland. © 5Nov57; 
KK130349. 
Kenneth Murchison, Jr. & John L. You just can't help feeling at 
Tracy; 6Nov57; KK130333. home on National. (In The Miami 
herald, Nov. 4, 1957, p.2B) 


MURCHISON, KENNETH, JR., KENNETH MUR- 1 
CHISON & JOHN L. TRACY forming the © bNovs7s KK1Z01I600 8 
See EET Sn eeec) ore = Bc You just can't help feeling at home 
: on National's club coach. (In 


MUSHROOM GROWERS ASSN. SALES CO. © New York world-telegram & sun, 
Fairy ring mushrooms; grower Nov. 5, 1957, p.13) Appl. au- 
no.29. 6 oz. when packed. thor: James Rowland. © 5Nov57; 
© 260ct56; KK127214. KK130350. 


MUSICOLOR, INC. © AREL MANUFACTURERS 
Colorobot, the light that dances. MT EXCHANGE. | SEE Dickstein, George. 
The machine that paints tunes on 
a sereen; an electronic light NATIONAL ASSN. OF HOSIERY MANUFAC- 
generator ... NM: changes in TURERS. © 
text & drawings. © 150ct57; Some questions and answers; tested 


NATIONAL RURAL ELECTRIC COOPERATIVE 

ASSN. © 

Willie Wiredhand. Breathe in this 
fresh, country air, Ratface. 
Appl. author: William S. Roberts. 
© 2Jul57; KK130208. 

Willie Wiredhand. Happy birthday, 
Mary. Appl. author: William S. 
Roberts. © 4Mar57 (in notice: 
1956); KK130209. 

Willie Wiredhand. I don't know 
how pop survives these Christmas 
Eves. Appl. author: William S. 
Roberts. © 11Nov57; KK130080. 


Willie Wiredhand. It says here that 
most folks have no idea how much 
they use electricity ... Appl. 
author: William S. Roberts. 
© 9Sep57; KK130210. 

Willie Wiredhand. We've talked 
about generation and transmission 
of electricity ... Appl. author: 
William S. Roberts. © 3Jun57 

(in notice: 1956); KK130207. 

Willie Wiredhand. Y'know, John and 
Jay, this old mill wheel is a good 
example of how we generate or make 


KK129953. ane betel for good value; Bet- Tee eE AoeT aEhaeeut 
er Hosiery Council. Appl. au- electricity. Ppl. a : = 
mor rd HEALTH & ACCIDENT thor: Ellington & Co., es liam S. Roberts, © 6May57 (in 
5 notice: 1956); KK130206. 


© 5Jun57; KK126510. 
NATONE CO. © 


NATIONAL BISCUIT CO. © Wake up the sleeping beauty of your 

New, soda pop in a package that face ... Skin Up, original Vien- 
tastes like soda in a bottle; nese salon facial treatment. 
Uneeda instant Fizz drink. (In [Endorsed by] Friedl Schreyer; 
Citizen, Columbus, Ohio,: Aug. 4, Edith Lauda. Appl. author: Hal 
1957, comics) Appl. author: Stebbins. © 10Apr57; KK130747. 
Ted Bates & Co., Ine. © 4Aug57;‘ \IAVACO, INC. © 
KK127592. How to get sales leads by telephone. 


NATIONAL BRANCH OFFICES, INC. © Seades Pare and dopengede 
New, nation-wide branch office plan 2 ; 


NEIMAN-MARCUS. © 
f 5 ; ; 
Siaigea © 1Aug57 Empress chinchilla, the precious 


fur for a precious few. 
NATIONAL CONCRETE MASONRY ASSN. © © 19Sep57; KK128728. 
Announcing Shadowal concrete mason- Forecast: the black-magic fur. 
ry, the block with 1000 faces. (In Dallas morning news, July 31, 
(7n House & home, June 1957, 1957, p.3) © 31Jul57; KK127621. 
p. 54-55) Appl. author: John P. Forecast: the collared mink stole. 
Walker, © 26May57; KK126652. (In Dallas morning news, July 26, 


NATIONAL CYLINDER GAS CO. © 1957) © 26Jul57; KK127622. 
NCG acetylene, so widely preferred Forecast; the opulent mink jacket. 
because it is backed by the team- © 30Aug57; KK128723. 
work that assures results. (In - Forecast; the opulent mink jacket. 
U. Se news & world report, Jan. h, (In The Dallas morning news, 
1957, peh9) © hJand57; KK1291h2. Aug. 9, 1957, pt.4, p.2) 


© 9Aug57; KK127967. 
NATIONAL DAIRY QUEEN DEVELOPMENT CO. © 
Dairy Queen. Banana split sundae. The full length fur's shining 


Poster kit 1, '57. Appl. author: hours. (In Dallas morning news, 
N Jim Condon. © National Dairy Oct. 27, 1957) © 270ct57; 
Queen Development Co. (in notice: KK129657. 


Who pays the bill when the doctor 
calls at your house? By Jim 
Farlee, Information Division. 
Mutual of Omaha. © 7Ju157; 
KK126649. . 

MYSTIK ADHESIVE PRODUCTS, INC. © 

Free, 100 gay decorating ideas with 

Mystik tape; self-stik cloth. 

(In Chicago Sunday tribune, 

Sept. 29, 1957, magazine section, 

p.8) Appl. author: George H. 

Hartman Co. © 29Sep57; KK128801. 
MYTINGER & CASSELBERRY, INC. © 

M&C-O-Gram ... Re: Competitors and 
imitators. Nutrilite food supple- 
ment. © 24Apr57; KK128901. 


MYZON, INC. © 

Great new spray keeps flies off 
cows up to 3 days; Tryzol, dairy 
cattle & barm spray. © 24Jun57; 
KK126765. 

Myzon poultry builder in drinking 
water stops summer sickness 
faster ... © 17Jun57; KK126764. 

Now, famous Myzon poultry builder 
plus adds new gentle super speed 
wormer, © 29Nov57; KK130779. 


NRC EQUIPMENT CORP. © 

Vacuum coaters, model 3138, for 
experimental use and technical 
service; models 3135-3136, for 
development and small piece BRO" 
duction, © 15Jun57; KK127100, 

Vacuum coaters, model 3134, for 
pilot and limited production; 
models 3137-3124, for mass pro- 
duction. © 15Jun57; KK127181. 


Dairy Queen National Development 
Co.); 10Feb57; KK127567. 

Dairy Queen. Strawberry sundae. 
Poster kit 1, '57. Appl. author: 
Jim Condon. © 10Feb57; KK127570. 

It's the style; enjoy lean of the 
milk in Dairy Queen. Carton. 
Poster kit no.1, '57. Appl. au- 
thor: Jim Condon. © 10Feb57; 
KK127569. 


The fur that folds like fabric; this 
new broadtail-processed Argentine 
lamb ... (In Houston chronicle, 
Sept. 29, 1957, p.G-3) 
© 29Sep57; KK129659. 

Going up; the elevator jacket. 

This is the Paris lift ... and 
before you can say furs, please. 
(In Dallas morning news, Sept. 13, 
1957) © 13Sep57; KK129784. 


1957 


The golden age of fabulous furs; 
black sapphire mink, © 11Sep57; 
KK128729. 

Imagine, shirred mink, Neiman- 
Marcus diamond earrings ... 
© 21Jul57; KK127261. 

Loved Lutetia mink; mutation. 
© 6Sep57; kK128724. 

A mantilla of pure luxury-black- 
dyed Russian broadtail lamb .,. 
(In The Dallas morning news, 

Aug. 18, 1957, pt.5, p.5) 

© 18Aug57; KK127965. 

Mink, wrapped a new way; it's 
caped and greatly collared ... 

(In Dallas morning news, Oct. 29, 
1957) © 290ct57; KK129651. 

N-M beaver can be any age; jackets 
to long coats. .© 22Sep57; 
kK128727. 

The new Elizabethan elegance. Fur 
for a queen's taste; completely 
luxurious bleached white mink in 
a shaped stole ... (In Dallas 
morning news, Oct. 25, 1957) 
© 250ct57; KK129656. 

New mink mutation, the cape-jacket. 
© 22Aug57; KK128726. 

New mink mutation: the cape-jacket. 
(In The Dallas morning news, 

Aug. 22, 1957, pt.4, p-5) 

© 22Aug57; KK127969. 

The new suit stole; sapphire mink, 
© 12aug57; KK127966. 

A new traveling salesman story; 
blonde mink stoles and jackets 

coe © 16Sep57; KK128725. 

The newest fur? Black fur. (In 
Dallas morning news, Oct. 1, 1957) 
© 10ct57; KK129658. 

The newest mink suit stole, nm's 
shorter front: design ... 
© 93ul57; KK127262. 

News in mink jackets, the splendid 
collar. (In Dallas morning news, 
Sept. 27, 1957) © 27Sep57; 
KK129655. 

Now for the lst time, Desert Sand 
mink or Palomino mink stoles ... 
(In Dallas morning news, Oct. 10, 
1957) © 100ct57; KK129653. 

Our squirrels are the n-mth of 
fashion. © 12Ju157; KK127260. 

Portraits in mink; designed in three 
tiers of mink, the portrait cape 
is as mobile as a fur can be ... 
(In Dallas times herald, Aug. 1, 


1957, Pp-2& © 1A ; 
Keizbyore ) mae 


Presenting the N-M fur collection 
for 1957-58. © 14Ju157; 
KK127263. 

The royal raiment: Russian sable, 
(In Dallas morning news, Oct. 20, 
1957) © 200ct57; KK129652. 

Today's curtain raisers, the 
college furs. (In The Houston 
post, Aug. 13, 1957, section 2, 
p.3) © 13Aug57; KK127968. 

Wall-to-wall mink ... if you can't 
come to us to choose your coat, 
N-M minks will come to you. (In 


Dallas morning news, Oct. 8, 1957) 


© 80ct57; KK129654, 

Your colorful mink choice 595,00 
to 995.00. (In The Dallas 
morning news, Nov. 26, 1957) 
© 26Nov57; KK130787. 


NEIMY, EDWARD, © 
Chek-Ches; fascinating game of 
skill, © 1Ju157; KK127609. 


NELSON, M. I. & W. A. KNUTSON d.bea. 
K & N MODEL CO, SEE K & N Model Co, 


NEPTUNA CORP. © 
Marinotel. International Assn., 


Glendale, Calif. Appl. author: 


Roger H. Kendall. © 20Jan57; 
KK127248,. 


CURRENT REGISTRATIONS 


NESTLE CO,, INC. © 


Don't put the cocoa away after 
breakfast; hot Nestle's is a 
full-time family affair. Ever- 
ready cocoa. (In Life, Feb. 4, 
1957, p.6-7) Appl. author: 
MeCann-Erickson, Inc. © 31Jan57; 
KK130122. 

Free introductory offer; buy 2 
packages of Nestle's brown gravy 
mix, get 304 refund (In The 
Boston herald, Apr. 23, 1957, 
p.22) Appl. author: McCann- 
Erickson, Inc. © 23Apr57; 
KK127751. 5 

Hurry, hurry... $50,000 in prizes 
in Nescafe's limerick contest; 
instant coffee. (In Life, Oct. 
29, 1956, p.62) Appl. author: 
Bryan Houston, Inc. © 290ct56; 
KK127661. 

Look at Nescafe now; the new miracle 
self-brewing coffee. Instant. 

(In The Toledo times, Nov. l, 

1957, p.9) Appl. author: Bryan 

Houston, Inc. © 1Nov57; KK129832. 

Morsels of interest from the Nestle 
test kitchen, v.11, no.2. 10th 
anniversary issue. Semi-sweet 
chocolate Toll House morsels [and 
others]. Appl. author: McCann- 
Erickson, Inc. © 4Nov57; 
KK129971. 

New self-brewing coffee actually 
brews delicious fresh-roasted 
flavor ..- You can see it brew 
itself. Nescafe. (In The Flint 
journal, Flint, Mich., Aug. 21, 
1957, pe30) Appl. author: Bryan 
Houston, Inc. © 21Aug57; 
KK129145. 

New self-brewing coffee actually 
self-brews delicious fresh-roast- 
ed flavor ... Another outstand- 
ing coffee achievement. Nescafe. 

(In The Flint journal, Flint, 
Mich., Sept. h, 1957, p30) 
Appl. author: Bryan Houston, Inc. 
© Sep57; KK1291)6. 

New self-brewing coffee? Martha, 
please, remember the truth. New 
e+- Nescafe, instant coffee. (In 
The Cleveland press, Nov. 14, 
1957, p.56) Appl. author: Bryan 
Houston, Inc. © l4Nov57; 
KK130505. 

New self-brewing coffee; Nescafe, 
instant coffee. (In The Hartford 
times, June 20, 1957, p.44) 

Appl. author: Bryan Houston, Inc. 

© 20Jun57; KK127215. 

New self-brewing Nescafe leads the 
‘way; lowest prices in 5 years. 
Instant coffee. (In New York 
world-telegram & sun, Oct. 16, 
1957, p.33 Appl. author: 

Bryan Houston, Inc. © 160ct57; 
KK129250, 

Spectacular value; 3% ... iced coffee 
Spoons. Nescafe, instant coffee. 
(In The American weekly, The Bos- 
ton advertiser, June 23, 1957, 
p.42) Appl. author: Bryan Hous- 
ton, Inc. © 23Jun57; KK126519. 

Wake up to the magic of self- 
brewing coffee; Nescafe, instant 
coffee. (In The Cincinnati post, 
Nov. 14, 1957, p.32-A) Appl. 
author: Bryan Houston, Inc. 
© l4Nov57; KK130240, 

NEW CASTLE PRODUCTS, INC. © 
Famous fashion and beauty authority 

Lily Dache says: If I were an in- 
terior decorator, I'd love Modern- 
fold doors ... (In Better homes 
& gardens, Oct. 1956, p.16-17) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc, 

© 18Sep56; KK126651. 

Famous fashion and beauty authority 
Lilly Dache says: If I were an in- 
terior decorator, I'd love Modern- 
fold doors ... like adding a whole 


new room. (In Living for yo 
homemakers, Sept. 1956, p.3l-35) 
Appl, author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 20Aug56; KK128565. 

Is your restaurant inviting, or 
empty? Attract patrons ... with 
versatile Modernfold doors. (In 
Restaurant management, Feb. 1956, 
p.89) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Feb56; KK128366. 


NEW ENGLAND CANNERS, INC., division 
of H. C. BRILL CO., INC. SEE 
Brill (%. C2) Co.; Inc. 


NEW ENGLAND DAIRY & FOOD COUNCIL. © 
Merry Christmas; 400 years after the 
first Christmas, herdsmen began to 
use cowbells ... this one carries 
our greeting to you. Appl. au- 
thor; Marillynn Jane Finch. 
© 18Dec57; KK130745. 


NEW ENGLAND MUTUAL LIFE INSURANCE co. © 
Happy days; they're insured in the 
New England Life. (In The oda 
day evening post, Oct. 27, 1956, 
p.127) © 270ct56; KK126854. 


NEW ENGLAND TAP CO., INC. © 
Seems like we really started some- 
thing several years ago; Cron- 


clad taps. (In Metalworking, 
Oct. 1957, p.55) © 25Sep57; 
KK129570. 


NEW ORLEANS DIVISION, TODD SHIPYARDS 
CORP. SEE Todd Shipyards Corp. 


NEW YORK LIFE INSURANCE CO. © 

Should your child be a medical 
technologist? By Charlotte 
Street. (Im Life, Oct. 21, 1957, 
p.60-61) Appl. author: Compton 
Advertising, Inc. © 170ct57; 
KK129719. 

Should your child be an engineer? 
By T. Keith Glennan. (In Life, 
July 22, 1957, p.72-73) Appl. 
author: Compton Advertising, Inc. 
© 18Ju157; KK128926. 


Should your child go into food re- 
tailing? By L. V. Eberhard. 
(In Ladies' home journal, Sept. 
1957, p.104-105) Appl. author: 
Compton Advertising, Inc. 
© 27Aug57; KK128611. 


NEW YORK TIMES CO., INC. © 
How to write a better classified 
real estate advertisement. 
© 1Jan57; KK129516. 


NEWS SYNDICATE CO., INC. © 

Beach scene. Daily news, New York's 
picture newspaper. No.11-57. 
Appl. author: Cunningham & Walsh, 
Inc. © 15Aug57; KK128304, 

Man & valet. Daily news, New York's 
picture newspaper. No,15-57. 
Appl. author: Cunningham & Walsh, 
Inc. © 15Nov57; KK130199, 


Santa Claus. Daily news, New 
York's picture newspaper. 
No.16-57. Appl. author: Cunning- 
ham & Walsh, Inc. © SDec57; 

KK1 30671. 

Sid Caesar. Daily news, New York's 
picture newspaper. No.10-57. 
Appl. author: Cunningham & Walsh, 
Inc. © 15Jul57; KkK128189. 


Steve Allen trio. Dally newa, New 
York's piloture newspaper, 
No. 14-57. Appl. author: Cunning- 
ham & Walah, Inc. © GNov4T; 
KK1 50200, 


Umpires. Daily news, New York's 
picture newspaper. WNo.12-457. 
Appl. author: Cunni am & Walah, 
Inc, © SSepS7T; KKI25%5, 


156 COMMERCIAL PRINTS AND LABELS 


NIAGARA MANUFACTURING & DISTRIBUTING 

CORP. © 

A Niagara Cyclo-Massage chair is 
one of the finest investments ... 
[says] Herbert A. May. (In 
Financial world, Mar. 14, 1956, 
p.4 of cover) © 12Mar56; 
KK126662. 

A Niagara Cyclo-Massage chair is 
one of the finest investments 
.-. [says] Herbert A. May. (In 
House beautiful, Mar. 1956) 
© 19Feb56; KK126819. 

Save money; slenderize at home with 
the Niagara salon-type reducing 
program. (In Charm, June 1956, 
p.141) © 20May56; KK126664. 

The Thermo-Cyclopad ... new heat- 
and-massage pad soothes pain of 
arthritis. (In The American 
weekly, Feb. 26, 1956, p.11) 
© 26Feb56; KK126663. 


NIAGARA THERAPY MANUFACTURING CORP. © 

Be part of America's biggest suc- 
cess, be a Niagara salesman; 
Cyclo-Massage equipment. (In 
Speciality salesman, Feb. 1957, 
ee © 15Jan57 {in notice: 
1956); KK126657. 

Beautiful slender you, when you 
Slenderize at home the Niagara 
way. (In Charm, Apr. 1957, p.38) 
© 20Mar57; KK126658. 

Cyclo-Massage helps cut down re- 
covery time from injuries ... 

(In The Athletic journal, June 
1957, p.23) © 1Jun57; KK126766. 

Cyclo-Massage helps cut down re- 
covery time from injuries ... 
(In The Athletic journal, Sept. 
1957, p.-50) © 15Aug57; 
KK130895. 

Dramatically new living furniture 
by Niagara Cyclo-Massage. 
Leisure lounge [and others] (In 
Better homes & gardens furnish- 
ings idea, fall 1957, p.201) 
© 18Sep57; KK130894. 

Dramatically new, living furniture 
by Niagara Cyclo-Massage; the 
perfect gift for Christmas. (in 


House beautiful, Dee. 1957, p.187) 


© 21Nov57; KK130540. 

Get a Niagara lease on life ... with 
the help of Niagara Cyclo-Massage. 
(In Cosmopolitan, Feb. 1957, p.9) 
© 25Jan57 (in notice: 1980): 
KK128001, 

Give the best gift, an aid to better 
health; medically-proved Niagara 
Cyclo-Massage ... Leisure lounges 
[and BEnerell (In The Saturday 
evening post, Dec. 7, 1957, p.141) 
© 2Dec57; KK130541. 

Hospital tests prove, doctors agree 
Niagara Cyclo-Massage does in- 
crease circulation; Thermo- 
Cyclopad heat-andemassage cushion. 
(In Look, Nov. 27, 1956, p.19) 
© 13Nov56; KK126651. 

Hospital tests prove, doctors agree 
Niagara Cyclo-Massage does in- 
crease circulation; Thermo-Cyclo- 
pad heat-and-massage deluxe set. 
(In Coronet, Oct. 1956, p.19) 
© 19Sep56; KK126665. 

How you too can be part of America's 
biggest success storyg be a 
Niagara representative; Cyclo- 
Massage equipment. (In Specialty 
Balesman, Sept. 1956, p.17) 
© 15aug56; KK126656. 

Living furniture from Niagara's 
wonderful world of well-being; 
Cyclo-Massage. [Endorsed b f 
John S, Hewitt [and 1 other} 
(In Fortune, Oct. 1957, p.247) 
© 24Sep57; KK128876. 

Living in Niagara's wonderful world 
of well being; Niagara is an ad- 
vanced form of massage, Cyvclo- 
Massage ... © 8Jul57; KK130638. 


A medically-proved, drug-free way 
to help ease tension, relieve 
pain ... Thermo-Cyclopad heat- 
massage set. (In Good housekeep- 
ing, Oct. 1957, p.238) 
© 19Sep57; KK128877. 

Millions of people use Niagara 
Cyclo-Massage ... Thermo-Cyclopad 
(in Goede eee deluxe set. 

In Good housekeeping, Oct. 1956, 
p.256) © 20Sep56; KK126666. 

Most revolutionary advance in direct 
sales products is here with the 
introduction of living furniture 
by Niagara Cyclo-Massage. (In 
Salesman's opportunity, Sept. 
1957, p.11) © 15Aug57; KK128470. 

My Niagara Cyclo-Massage chair is 
wonderful ... [says] John S. 


Hewitt. (In Nation's business, 
Nov. 1956, p.72) © 250ct56; 
KK126660. 


My Niagara Cyclo-Massage chair was 
a fine investment in relaxation 
eee [Endorsed by] George A. Beck. 
(In House beautiful, Mar. 1957, 
p.-95) © 20Feb57; KK127506. 

No finer gift; Niagara Cyclo- 
Massage executive cushion. (In 
Sales management, Sept. 10, 1957, 
p.127) © 10Sep57; KK130896. 

This free booklet tells you how you 
can get a Niagara lease on life; 
home massage set with Thermo- 
Cyclopad heat-and-massage pad ... 
(In The American weekly, Feb. altf 
1957, p.17) © 17Feb57; 
KK126659. 

Want to be thoughtful, unusual and 
practical? This Christmas give 
eee the Niagara Cyclo-Massage 
executive cushion. (In Sales 
Management, Sept. 10, 1956, p.189) 
© 1Aug56; KK126661. 

You-can become a successful Niagara 
- lady; earn a top income in your 
Spare time selling famous Niagara 
Cyclo-Massage products ... (In 
Specialty salesman, Sept. 1957, 
p.18) © 15Aug57; KK128391. 


NICHOLAS, THEODORE G, 
5 easy dance lessons. SEE Educa- 
tional Dance Recordings, Inc. 


NICHOLSON (FRANK) DISTRIBUTING CO. © 
Frank's Blue Ribbon egg noodles. 
Net wet. 7 oz... Appl. author: 
Frank Nicholson. © 16Sep57; 
KK129374. 


NICYPER, RAYMOND. 
How to use the Isometric=-Dimetric 
projection charts. SEE Graphi- 
craft. 


NITEY NITE SLEEPERS. © 

All aboard for a snug trip to dream- 
land. Sleeper blanket [and 
others] (In My baby, Sept. 1957, 
p-37) Appl. author: Doyle Dane 

Bernbach, Inc. © 8Aug57; 
KK128055. 

All dressed up for the evening; 
they're so snug and elegant in 
new Arctic Cloth sleepers ... 

(In McCall's, Sept. 1957, p.135) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Aug57; Kk129442. 

As seen in the best night spots. 
Penny candy print grow-sleeper 
[and others] (In Parents' maga- 
zine, Sept. 1957, p.122) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 26Aug57; KK128054. 

As seen in the best night spots. 
Ski pajamas, cupid print grow- 
sleeper, grow-sleeper. (In 
Good housekeeping, Sept. 1957, 
p.253) Appl. author: Doyle Dane 
Bernbach, Inc. © 20Aug57; 
KK128323, 


NORCROSS, INC. © 
New, Norcross Tri-angle cards; 
greetings with a new slant. (In 


July—Dec. 


Ladies' home journal, July 1957, 
p.128) Appl. author: Young & 
Rubicam, Inc. © 25Jun57; 
KK126930. 

New, Norcross Tri-angles; to give 
reeting card sales a new slant. 
In Department store economist, 

May 1957, p.26-27) Appl. author: 
zoung & Rubicam, Inc. © 30Apr57; 
KK126949, 

New religious greeting cards ... 
(In Geyer's dealer topics, Oct. 
1957, p.60-61) Appl. author: 
Young & Rubicam, Inc. 
© 2&Sep57; KK130560. 

Queen-Size greeting cards. 
50HB977; 50HB909. (In Ladies! 
home journal, Oct. 1957, p.7) 
Appl. author: Young & Rubicam, 
Inc. © 24Sep57; KK129551. 

Wrap your gifts in beauty; add extra 
joy to Christmas giving ... with 
these new Norcross wrappings. 

(Tn Life, Nov. 25, 1957, p.5) 
Appl. author: Young & Rubicam, 
Ine. © 21Nov57; KK130762. 

You'll find beautiful cards like 
these in this Norcross Christmas 
book; new designing ... for 1957. 
(In Life, Oct. 14, 1957, p.26) 
Appl. author: Young & Rubicam, 
Inc. © 100ct57; KK130561. 


NORDBERG MANUFACTURING CO, © 
Hydraulic power jack. Bulletin 267. 
© 13u157; KK127358. 
Hydraulically propelled mechanical 
spike puller. Bulletin 273. 
NM: additions. © 110ct57; 
KK130067. 
Symons type-F screen capacity cal- 
culator. © 29May57; KK127359. 
Your engineering future with-Nord- 
berg; heavy machinery manufac- 
turers. Bulletin P-39. 
© 28Mar57; KK127760. 


NOR=-GEE CORP. © 

A new mail box you can sell; truly 
Life size. (Super mail box) ~ 
© 1Nov56; KK127877. 

Sell the original mailbox that 
holds all the mail; deluxe alumi- 
num mailbox. © 1Nov56; 
KK127875. 

Super mail box ... truly Life size. 
© 1Nov56; KK127876. 

NORMAN, CRAIG & KUMMEL, INC. © 

Empathy; empathy in action for the 
Hudson Pulp & Paper Corp. 2 ply 
tissue. Norman, Craig & Kummel, 
Ine., advertising agency for ... 

(In The New York times, Sept. 12, 
1957, p.64) © 12Sep57; KK128434. 
NORTH AMERICAN VAN LINES, INC. © 

How North American Van Lines solves 
exhibit display problems. (In 
Sales meetings, May 3, 1957, p.3 
of cover) Appl. author: Apple- 
gate never tlsing Agency, Inc. 
© 3May57; KK127682. 

NORTHERN INDIANA PUBLIC SERVICE CO. © 

Congratulations, Paul ... I'm 
Peppy Flame, your friendly gas 
servant ... © 24Jul57; 
KK127550. 

Hi folks, I'm Peppy Flame. I'm 
gas ... (In The Hammond times, 
Hammond= East Chicago, Ind., 
June 30, 1957, p.C-12 
© 30Jun57; KK126577. 

Peppy Flame says: Thank you, 
friends, The gas company: wishes 

to thank all ... (In The Elkhart 
truth, Elkhart, Ind., Nov. 9, 
1957, p.9) © QNov57; KK130927. 

Peppy Flame says: Welcome to meal- 
time U. S. A. cooking school. 
Have you seen the new gas range 
features? (In The Elkhart truth, 
Elkhart, Ind., Nov. 4, 1957, p.7) 
© 4Nov57; KK130926. 


1957 CURRENT REGISTRATIONS 


NORTHWEST PAPER CO. © 

Northwest pedigreed papers always 
make good printing better. Inter- 
national boundary. © 29Aug57; 
KK128946, 

Northwest pedigreed papers always 
make good printing better. 
Mountie & boy pumping water. 
© 500ct57; KK130292., 

Northwest pedigreed papers always 
make good printing better. 
Mountie and dinner bell. 
© 25Ju157; KK127753. 

Northwest pedigreed papers always 
make good printing better. 
Mountie and frontiersman. 
© 27Sep57; KK128872. 

Northwest pedigreed papers always 
make good printing better. 
Mountie and Indian spot old camp- 
fire. Calendar for 7957 
© 21Dec56; KK130528. 

Northwest pedigreed papers always 
make good printing better. 
Mountie & lineman. © 25Jun57; 


KK126754. 


NORTON (H. G.) CO. © 
Don't be a pill. National market- 


ing service; heavenly foods at 
earthly prices. (In Food field 
reporter, July 22, 1957, p.4) 
© 223u157; KK128833. 

Don't miss temporary special; 
barbecue season is now; Chasu 
Chinese barbecue sauce. (In 
Telefood magazine) © 1Ju157; 


KK127197. 


NORWICH PHARMACAL CO. © 

Introducing Nebs, the shortest 
distance between you and pain 
relief. (In Life, Nov. 18, 1957, 
p.66-67) Appl. author: Foote, 
Cone & Belding. © l4Nov57; 
KK130813. 

Introducing Nebs, the shortest 
distance between you and pain 
relief. (In Sunday news, New 
York, coloroto magazine, Nov. 10, 
1957, p.35) Appl. author: 

Foote, Cone & Belding. © 10Nov57; 

KK130814 

Nebs by Norwich, a new and valuable 
aid in routine mild analgesia. 

(In R. N., a journal for nurses, 

Dec, 1957, p.7) © Appl. author: 

Foote, Cone & Belding. © 1Dec57; 

KK130823, 

Nebs is news, the shortest distance 
between you and pain relief, 

(In American druggist, Dec. 2, 
1957, p.54) Appl. author: Foote, 
Cone & Belding. © 2Dec57; 

KK130796. 

To introduce Nebs, Norwich announces 
a $1,000,000 advertising campaign. 
Pain reliever. (In Drug topics, 
Oct. 28, 1957, p.46-47) Appl. 
author: Foote, Cone & Belding. 
© 250ct57; KK129872. 


NOVELTY MANUFACTURING CO., INC. © 
Whirlwind atomic flash bike 
streamers; glows, Style no.111T. 
Appl. author: Sol H. Burger. 
© 15Aug57; KK128594. 


NU-LIFT CO,, INC. © 
Expecting and comfortable in a 
Nu-Lift maternity support. 
Appl. author: Zepha Bogert. 
© 10May57; KK126727. 


NUTRILITE PRODUCTS, INC. © 
Food supplement; this package 
contains multiple vitamin cap- 
sules and mineral tablets ... 
NM: art work, © 14Jun57; 
KK130360, 


|NUTRITIONAL QUALITY CONTROLS, INC. © 
Free 30 days supply of vitamins; a 
Super high-potency tonic kapp 
«+» Dr. Parker's vitalizing tonic. 


(In Pittsburgh sun-telegraph pic- 
torial living, June 2, 1957, 
p.-16) © 2Jun57; KK127195. 

The miracle of it, I'm living 
again; Dr. Parker's vitalizing 
tonic; free 350 days supply high 
potency tonic kapps ... In 
Baltimore American, June 16, 1957, 
Sunday pictorial review section, 
p.4 of cover) © 16Jun57; 
KK127194. 

25f just to help cover shipping 
expenses of this free 30 days 
supply of vitamins ... Dr. Parker 
vitalizing tonic kapps. (In The 
Daily Oklahoman, Oklahoma City, 
June 30, 1957, Sunday amusement 
TV section, p.E8) ; 
© 30Jun57; KK126278. 


@) 


O'DOWD, P. BEMBIE. © 
The Intercontinental & Intersuburban 
Co-operative Theatre (Universal 
or Co-Theatre) (Coming; the Co- 
Theatre, presenting the Foolies- 
Bergere ... Brisbane, Australia. 
© 22Sep56; KK128910. 


OFFICE ESTEEMENT MANUFACTURING CO,, 

INC. 

The aluminum closure makes the 
difference; Permafile storage 
boxes; price list. Form no.1157. 
Appl. author: James T. Pryor. 
© 10Dec57; KK130742. 


OGDIN MANUFACTURING CO, © ' 
Color me; nursery rhyme color-toys. 
Appl. author: Wayne Tankersley. 
© 18Mar57; kk129038, 


O'HEARN MANUFACTURING CO. © 
What a beautiful colonial sofa, 

it's O'Hearn's Convert-a-Bed 
with Conceal-o-Matic construc- 
tion, (In Living for young home- 
makers, May 1957, p.164) Appl. 
author: Cory Snow, Inc. 
© 1May57; KK128960. 


OHIO EDISON CO. © 

Automotive parts, one of many in- 
dustries ... in the center of 
industrial America. (In Business 
week, Feb. 23, 1957, p.91) 

Appl. author: Clay Herrick, Jr. 
© 22Feb57; KK126772. 

Ceramics, one of many industries 
..-- in the center of industrial 
America. (In Business week, 
Mar. 23, 1957, p.157) Appl. 
author: Clay Herrick, Jr. 
© 22Mar57; KK126773. 

Mineral products, one of many in- 
dustries ... in the center of 
industrial America. (In Business 
week, Apr. 20, 1957, p.98) 

Appl. author: Clay Herrick, Jr. 
© 19Apr57; KK126771. 
OHIO NUT & BOLT CO, © 

How well must your fasteners hold? 
WF, RH, WW & SF weld nuts, 
Bulletin 573. Appl. author: 
John Thomas Doheny. © lAug57; 
KK127749. 

3 quick steps ... new Ohio RN weld 
nuts eliminate costly extra steps. 
Bulletin 572. Appl. author: 
John Thomas Doheny. © lAug57; 
KK127748. 

OHMITE MANUFACTURING CO, © 

Molded composition potentiometers, 
Bulletin 156. © 18Sep57; 
KK130785, 

Riteohm series 77; metal film 
resistors. Bulletin 155. 
© 15Aug57; KK128141, 


OHRBACH'S, INC, © 
Honestly, Ohrbach's college shop 
doubled my allowance, In The 
New York times, Aug. 25, 19457, 


157 


p-57) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Aug57; 
KK128452, 

I could kick myself for not shop- 
ping at Ohrbach's. (In The New 
York times, Oct. 13, 1957, p.55) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 130ct57; KK129678. 

I never knew I could get things 
like this at Ohrbach's. (In The 
New York times, Sept. 8, 1957, 
p.53) Appl. author: Doyle Dane 
Bernbach, Inc. © 8Sep57; 
KK128451,. 

Just look at this coat, just look 
at it. (In The New York times, 
Oct. 6, 1957, p.55) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 60ct57; KK129308. 

Paris; Ohrbach's flew to Paris and 
Italy, found a revolution in 
fashion. (In The New York times, 
Sept. 15, 1957, p.53) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 15Sep57; KK129437. 

Starting with Thanksgiving ... great 
values, created especially for 
your Christmas shopping. In The 
Newark star-ledger, Nov. 28, 1957, 
p.l2) Appl. author: Doyle Dane 
Bernbach, Inc. © 28Nov57; 
KK130513. 

Sure I feel smug. Wouldn't you 
feel smug with buys like these? 
(In The New York times, Oct. 20, 
1957, p53) Appl. author: Doyle 
Dane Bernbach, Inc, © 200ct57; 
kk129681. 

That Ohrbach's, I dressed both 
kids for what I usually spend 
for one. (In New York journal- 
American, Aug. 25, 1957, p.11-L) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Aug57; KK128450. 

3rd birthday on 34 St. party starts 
tomorrow. Clothes, accessories 
for men, women, children. (In 
The New York times, Sept. 4, 
1957, p.20-21) Appl. author: 
nore Dane Bernbach.,, Inc. 
© 4Sep57; KK128447. 

This is the ticket for me; check the 
election day coat values ... 

(In The New York times, Nov. 3, 
1957, p.e55) Appl. author: Doyle 
Dane Bernbach, Inc. © 3Nov57; 
KK1 30287. 

27th anniversary continues bigger, 
better than ever. (In Newark 
news, Oct. 13, 1957, p.35) 

Appl. author: Doyle Dane Bernbach, 
Inc. © 130ct57; KK129679. 

Watch your dollars grow with every 
fashion you buy at Ohrbach's 
Wilshire dollar days. (In Los 
Angeles times, Aug. 28, 1957, 
pt.2, p.2) Appl. author: Doyle 
Dane Bernbach, Inc. © 28Aug57; 
KK128449. 

When I saw how low the price was, 

I thought I'd die; all I'd come 
for was a scarf... (In The New 
York times, Sept. 29, 1957, p.53) 
Appl. author: Doyle Dane Berm- 
bach, Inc. © 29Sep57; KK129%07. 


The whole chemise story in three 
words, (In The New York times, 
Jept. 22, 1957, p.55) Appl. au- 

hor: Doyle Dane Bernbach, Inc, 
© 22Sep57; KK1294 38, 


Yes, little girl, there is an 
Ohrbach'a; it's true ... the 
right gifts for everyone at 
beautifully low prices. (In 
Newark news, Deo. 3, 19ST, p.12) 
Appl. author: Doyle Dane Bernbach, 
Inc. © SDeocS7; KK150865, 


You'll love yourself for saving 
tomorrow for Ohrbach's; clear- 
away. (In The Newark atar-ledgeer, 
June 18, 1957, p.9) Appl. au- 
thor: Doyle Dane Bernbaoh, Ino. 
© 18sunS7; KK126555, 


158 COMMERCIAL PRINTS AND LABELS 


OHRINGER HOME FURNITURE CO. © 
New, exclusive, the Ohringer 
custom floor budget-all plan. 
Rugse © 80ct57; KK129132. 


OLD CHARTER DISTILLERY CO. © 

Insist on the genuine Old Charter. 
Kentucky straight bourbon whiskey. 
Appl. author: Claude M. Stafford. 
© 15Aug57; KK130597. 

Wherever you go; gold cup pocket 
flask. Kentucky straight bourbon 
whiskey. Appl. author: Claude 
M. Stafford. © 15Aug57; KK130599. 

You can take it with you; gold cup 
pocket flask. Kentucky straight 
bourbon whiskey. Appl. author: 
Claude M. Stafford. © 15Aug57; 
KK130598. 


OLD REBEL - PECOS PETE ENTERPRISES. 
Old Rebel and Pecos Pete present 

The Old Rebel's hunting trip, with 
Cathy, the chimp, and Troubles. 
45 RPM. © George E. Perry - 
James Tucker, owners, Old Rebel - 
Pecos Pete Enterprises; 260ct57; 
KK130543. 


OLSEN, GEORGE A, sole owner SEALER 
PRODUCTS. SEE Sealer Products. 


OLSON RUG CO. © 
Olson presents smart new colors, 
patterns, textures, weaves in 
finest carpets, rugse Appl. 
author: Arthur W. Prussing. 
© 150ct57; KK129210. 


ONEIDA, LTD. © 

For Victoria Douglas' seventeenth 
birthday, her proud father has 
promised her ... sterling silver; 
Silver Rose in Heirloom sterling. 
(In Glamour, June 1957, p. 38) 
Appl. author: J. Walter Thompson 
Co. © 1Jun57; KK126911. 

I just realized, I've been making- 
do with another. woman's silver. 
(In Ladies' home journal, June 
1957, p-52-53) Appl. author: 

J. Walter Thompson Co. © 25May57; 
KK126910, 

I won my sterling from dad, says 
Lendy Firestone ... Heirloom. 

(In Seventeen, Oct. 1957, p.119) 
Appl. author: J. Walter Thompson 
Co. © 10ct57; KK129791. 

Invest in fresh beauty for your 
table and get two 6-pc. place 
settings free; Community, the 
finest silverplate. (In McCall's, 
Apr. 1957, p.25) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 21Mar57; KK126687. 


Only fine silverware has lifelong 
beauty like this; five ways ... 
with Community. (In Ladies! 
home journal, Apr. 1957, p.40-41) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 28Mar57; KK126690. 

Only fine silverware keeps its 
beauty through the years; lifetime 
beauty ... in all five Community 
patterns. (In Ladies' home jour- 
nal, Feb. 1957, p.98-99) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 31Jan57; 
KK126689, 

Only fine silverware reflects truly 
fine taste; lifetime beauty ... 
in all five Community patterns. 

(In Ladies' home journal, July 
1957, p.104-105) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 27Jun57; KK126688. 

There is no compromise with truly 
fine silverware; tributes to 
perfect taste, all five Community 
patterns. (In Ladies’ home jour- 
nal, Mar. 1957, p. 208-209) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 28Feb57; KK126691, 


ORAL B CO. © 

Can you pass this l-minute test on 
dental care? Toothbrush. (In 
Sunset, Apr. 1957, p.92) Appl. 
author: Clark Whitely Lawrence. 
© 25Mar57; KK126427. 

Give your teeth gum line protection; 
toothbrush, (In Sunset, Nov. 
1957, p.3 of cover) Appl. au- 
thor: Clark Whitely Lawrence. 
© 250ct57; KK130506. 

Now real gum line protection; 
toothbrush. (In Ladies' home 
journal, May 1957, p.44) Appl. 
author: Clark Whitely Lawrence. 
© 30Apr57; KK126430. 

So gentle you can brush your gums; 
toothbrush. (In Parents' maga- 
zine, Nov. 1956, p.93) Appl. 
author: Clark Whitely Lawrence. 
© 250ct56; KK128514. 

3 times more bristles protect your 
gum line; toothbrush. (In Ladies' 
home journal, Aug. 1957, p.33) 
Appi. author: Clark Whitel 
Lawrence. © 30Ju157; KK1238900. 

Try this brush, specially designed 
for gum line protection. (In 
Ladies' home journal, Apr. 1957, 
P27) Appl. author: Clark 

ely Lawrence. © 29Mar57; 
KK126431. ee 

Try this brush, specially designed 
for gum line protection. [Man & 
wae (In Sunset, May 1957, 
p.110 Appl. author: Clark 
Whitely Lawrence. © 25Apr57; 
KK126428, 

You haven't finished until you 
brush your gums. (In Sunset, 
Mar. 1957, p.88) Appl. author: 
Clark Whitely Lawrence. NM: copy 
changed. © 25Feb57; KK126429, 


OREGON SAW CHAIN CORP. © 
A chain saw owner's best friend is 
his dealer. (In The Ohio farmer, 
Apr. 7, are © 7Apr56 (in 
notice: 1955); KK128831. 


ORLEANS SEAFOOD CO. © 

Gulf Pearl brand medium shrimp. 
Wet pack, drained weight 4 i/2 
OZ. Appl. author: Piedmont 
Label Co., Inc. © lJan57; 
KK130503. 

Orleans brand cove oysters. Net 
wt. 7 ozs. Appl. author: Pied- 
mont Label Co., Inc. © lJan57; 
KK130504, 


OSTER (JOHN) MANUFACTURING CO. 

At home, anywhere; Cummins portable 
electric tools. Maxaw 717; 
sander. (In Life, Dec. 2, 1957, 
p.105) Appl. author: Baker, 
Johnson & Dickinson. © Cummins 
Portable Electric Tools, division 
of John Oster Manufacturing Co.; 
2Dec57; KK130451. 

Attic to basement, garage to play- 
room ... Cummins portable electric 
tools. (In Better homes & gar- 
dens, Mar. 1957, p.184) Appl. 
author: Baker, Johnson & Dickin- 
son. © Cummins Portable Electric 
Tools, John Oster Manufacturing 
Co.; 1Mar57; KK127722. 

Cummins double action electric 
sander; new key to profits. 

(In Hardware retailer, Aug. 1957, 
p.175) Appl. author: Baker, 
Johnson & Dickinson. © Cummins 
Portable Electric Tools, division 
of John Oster Manufacturing Co.; 
1Aug57; KK129811. 

Cummins portable electric tools; 
for him ... for a man-sized merry 
Christmas ... (In Better homes & 
gardens, Nov. 1957, p.10) Appl. 
author: Baker, Johnson & Dickinson, 
© Cummins Portable Electric Tools, 
division of John Oster Manufac- 
turing Co.; 1Nov57; KK129814. 


July—Dec. 


Cummins task force is here; 4 brand- 
new, hard-hitting displays ... 
portable electric tools. (In 
Hardware retailer, Feb. 1957, 
p.-247) Appl. author: Baker, 
Johnson & Dickinson. © Cummins 
Portable Electric Tools, John 
Oster Manufacturing Co.; 1Feb57; 
KK127720. : 

Key to a fine finish; new Cummins 
double action electric sander. 
No.476. (In The Saturday evening 
post, Oct. 5, 1957, p.4) Appl. 
author: Baker, Johnson & Dickin- 
son. © Uummins Portable Electric 
Tools, division of John Oster 
Manufacturing Co.3 50ct573 
KK129812, ' 

Ready for action, anywhere; Cummins 
Maxaw, makes all cuts in 2" 
dressed lumber. Maxaw 757, 7800. 
(In American builder, Sept. 1957, 
p-40) Appl. author: Baker, 
Johnson & Dickinson. © Cummins 
Portable Electric Tools, division 
of John Oster Manufacturing Co.; 
1Sep57; KK129813. 

Smart Santas look to Oster for 
gifts she's sure to love ... 
all available wherever quality 
electric housewares are solc. 

(In McCall's, Dec. 1957, p.#) 
Appl. author: C. A. Mathisson. 
© 21Nov57; KK130299. 

The star behind this super Sunday 
supper is-the Oster electric meat | 
grinder. (In Better homes & 
gardens, Aug. 1957, p.105) 

Appl. author: C. A. Mathisson. 
© 183u157; KK129187. 

Take the Maxaw to the job ... Cum- 
mins Maxaw makes all cuts in 2" 
dressed lumber. (In Popular 
science monthly, May 1957, p.251) 
Appl. author: Baker, Johnson & 
Dickinson. © Cummins Portable 
Electric Tools, John Oster Manu- 
facturing Co.; 1May57; KK127723. 

Your Cummins task force is here ... 
with four new task force displays; 

portable electric tools. (In 
Hardware retailer, Mar. 1957, 

p.43) Appl. author: Baker, 
Johnson & Dickinson. © Cummins 
Portable Electric Tools, John 
Oster Manufacturing Co.; 1Mar57; 
KK127721. 


OSTROWSKI, MICHAEL. © 


A new and novel method of catching 
fish as invented by Powerline 
Mike. Power fishing lines. 
© 1May57; KK129256. 


OVERHEAD DOOR CORP. © 


Finest protection for your 2 biggest 
investments; garage door. (In 
House & garden's book of building, 
fall-winter 1957-1958, p.39) 

Appl. author: Applegate Advertis- 
ing Agency, Inc. © 29Aug57; 
KK128761. 


More builders choose the Overhead 
Door ... garage door. (In Ameri- 
can builder, July 1957, p.48-49) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 1Jul157; 
KK127374. 


New doors of lifetime aluminum 
for commercial and industrial 
buildings. Panoramic door. 
(In Architectural forum, July 
1957, p.52-53) Appl. author: 
Applegate Advertising ency, 
Inc. © 28Jun57; KK128488. 


Of course it's the Overhead Door; 
National Homes' newest homes 
feature America's finest garage 
door. (In Good housekeeping, Oct. 
1957, p.190) Appl. author: 
Applegate Advertising Agency, Inc. 
© 19Sep57; KK128760. 


1957 


OVERLY-HAUTZ: CO. © 
Adjustable motor bases, motor 
rails, Adapto-mounts., Catalog 
MB=-200. © 1Aug57; Kk129119. 


P 


P & H INDUSTRIES, INC. © 
Mr. Topper-Matic jobber: here it 
it is; the all new engineered 
deluxe Topper-Matic ... trouser 
topper. © 1Ju157; KK127216. 


P, 8S. BUREAU CO. © 
Your prayer cross. Appl. author: 
Laxey Perry. © 10Dec56; 
KK128503. 


P S C EQUIPMENT CORP. © 
Build low cost, adjustable storage 
racks with ordinary pipe; tube 
ere’ Makes it easy. Appl. au- 
r: Harold L. Posner. © 1Aug57; 
KK128885,. Zi 


PABLUM PRODUCT DIVISION, MEAD JOHNSON 
& CO. SEE Mead Johnson & Co. 


PABST BREWING CO. © 

From one Milwaukee team to another, 
we tip our caps to the Braves. 
Blue Ribbon. (In The Milwaukee 
journal, Sept. 29, 1957, p.11) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 29Sep57; 

KK129968. 

Mrs, Fox Cities says: Pabst makes it 
perfect in Fox Cities homes. (In 
Appleton post-crescent, Appleton, 
Wis., July 30, 1957, p.3) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 30Ju157; KK128433. 

Pabst makes it perfect; Blue Ribbon 
beer. (In Life, June 24, 1957, 
center spread) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 21Jun57; KK127174. 

Pabst makes it perfect; Blue Ribbon. 
{Couple sitting. back to back on 
beach, drinking beer] (In Life, 
Aug. 19, 1957, center spread) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 16Aug57; KK128345. 


PACIFIC INSTRUMENTS CORP. © 
Amazing new Stenocord; the modern 
combination dictating-transcrib- 
ing machine with erasable mag- 
netic belt. © 1J3u157; KK127041. 


PACIFIC TIRE & RUBBER CO. © 

I'm king of Skid Row. Up-rite 
tire insert holder. © 1May57; 
KK128850. 

I'm ready to blow. 
insert holder. 
_KK128851. 

I've got tired blood, Up-rite 
tire insert holder. © 1May57; 
KK128852. 

Ride on me and get all shook up. 
Up-rite tire insert holder. 
© 1May57; KkK128849. 

See our rogues' gallery of tires. 
Are your tires eligible? 
© 1May57; KK128853. 


PACIFIC WIRE WORKS CO. © 
Pacific Wire-Grams, by George G. 


Up-rite tire 
© 1May57; 


Altnow. 
July 1957. © 11J3u157; KK126991. 
Aug. 1957. © 12Aug57; KK127756. 
Sept. 1957. © 10Sep57; KK128338. 
Oct. 1957. © 100ct57; KK129103. 
Nov, 1957. © 15Nov57; KK1350194. 
Dec. 1957. © 12Dec57; KK130647, 
PAK PIX. 

Take-apart album, jumbo size. (Mail 

in envelope front panel) © Pak 


Pix solely owned by Philip A. 
Klein; 12Aug57; KK128207. 


CURRENT REGISTRATIONS 


PAKSTAS, BALYS. 
Skaidrioji ... vodka. 
Povilas. 


SEE Kunstmanas, 


PALMER, HERBERT B. © 
‘Artec, the wrought iron frame ... 
shock mount for pictures and 
charts. © 7Dec54; KK126426. 


PALMER NURSERIES. © 
For all plants, shrubs, trees, 
lawns, Palmer-Grow, all-purpose 
fertilizer. (In Sarasota herald- 
tribune, June 13, 1957, p.8) 
© 13Jun57; KK127213. 


PAN-AMERICAN COFFEE BUREAU. © 

Get 3 times the fun from coffee. 
[Bag of groceries; two cups of 
coffee & other articles] (In 
Ladies' home journal, Sept. 1957, 
p.148) Appl. author: Robert W. 
Orr & Associates, Inc. © 3Sep57; 
KK128102. 

Going steady; coffee and donuts, 
taste mates. (In Ladies' home 
journal) Appl. author: Robert 
W. Orr & Associates, Inc. 
© 10ct57; KK128838. 

New ways to take an iced coffee- 
break. Iced coffee tropicale 
{and others] (In The Saturday 
evening post, June 15, 1957, 
p.66-67 & gatefold) Appl. au- 
thor: Robert W. Orr & Associates, 
Inc. © 11Jun57; KK127660. 

Take it easy, make it easy; 3 sure 
Ways to make iced coffee. Iced 
coffee float. (In Ladies' home 
journal, July 1957, p.8+) Appl. 
author: Robert W. Orr & Associ- 
ates, Inc. © 25Jun57; KK127555. 

Take it easy, make it easy; 3 sure 
ways to make iced coffee. Iced 
coffee nectar. (In Ladies' home 
journal, Aug. 1957, p.24) Appl. 
author: Robert W. Orr & Associ- 
ates, Inc. © 30Ju157; KK127554. 


PAPER MATE CO. © 
Free, 69¢ piggy-back refill with 
eee Tu-Tone pen. (In The Chicago 
American, Aug. 25, 1957, comic 
section, p.5 Appl. author: 
John J. Seehof. © 25Aug57; 
kk129870. 


Paper Mate pens please everyone; 
give the only pen with the famous 
Piggy-Back refill. Capri. (In 
The American weekly (Philadelphia 
Sunday bulletin) Dec. 1, i987) 
Appl. author: John J. Seehof. 

‘© IDec57; KK130426, 


This Christmas give Paper-Mate ... 
each pen in a free gift box. The 
Capri [and others] (In Sales 
management, Sept. 10, 1957, p.169) 
Appl. author: John J. Seehof. 
© 10Sep57; KK129948, 


PARAGON ART & LINEN CO,, INC, SEE 
Paragon Needlecraft, 


PARAGON MAINTENANCE CO,, INC. © 
Oil burner service security plan; 
your heating plant needs expert 
attention, Appl. author: John J. 
McCartney. © 30Jul57; KK127815. 


PARAGON NEEDLECRAFT, © 
Know your stitches, 
Alfred Rosenthal. 
KK130649. 


Make-it the merriest Christmas ever 
with Paragon needlecraft, 
No.0120 [and others) (In MoCallta 
needlework & crafts magazine, 
fall-wintor 1957, p.3 of cover) 
Appl. author: Martin J, Rothman. 
© Paragon Needlecraft, alternative 
designation of Paragon Art & Linen 
Co., Inc.; 25Ju157; KK1306)0,. 


Appl. author: 
© 10Dec57; 


PARAGON OIL BURNER CORP. © 

Heating equipment; condensed cata- 
log. Cast iron wet base boiler, 
CS series [and others] Appl. 
author: John J. McCartney. 
© 22Ju157; KK127814. 

PARAGON OIL CO., INC. © 

Be sure, be safe; permanent anti- 
freeze. Appl. author: John J. 
McCartney. © 11Sep57; KK129347. 

Here's a suggestion; do you know, 
there's no need to wait at home 
on oil delivery day. Ventalarm. 
Appl. author: John J, McCartney. 
©12Sep57; KK129237. 

It's getting late ... arrange to 
have your oil burner thoroughly 
cleaned and adjusted. Paragon 
Maintenance Co. Appl. author: 
John J. McCartney. © 19Jun57; 
KK126719. 

No need to wait at home on oil 
delivery day. Ventalarm signal. 
Appl. author: John J. McCartney. 
© 29Aug57; KK129236. 


ARK & TILFORD. © 
a Valuable order motivator; use this 


easy way to reorder Tintex ... 
© 26Apr57; KK127292. 


PARKE, DAVIS & CO. © 

At Crestview Knolls, 14 residents 
with hay fever; some do better on 

_Ambodryl ... others do better on 
Benadryl ... PD=D-824, © 7TAug5z 
KK127985. 

Bardase lessens hypermotility and 
spasm to relieve pain; control of 
muscle spasm in ulcerative coli- 
tis. PD-D-795. © 15Ju157; 
KK127989. 

Bardase lessens hypermotility and 
spasm to relieve pain; for control 
of smooth muscle spasm in mucous 
colitis. PD-D-799. © 18Ju157; 
KK127990. 

Bardase lessens hypermotility and 
S8pasm to relieve pain; prompt re- 
lief in functional pylorospasn. 
PD-D-792. © 8Jul57; KK128021. 


Bermuda grass, important cause of 
hay fever; time to prescribe 
Benadryl. PD-D-819. © 19Jul57; 
KK127996. 

Eldec Kapseals, mineral-vitamin- 
hormone supplement; combat the 
aging complex now for optimum 
health later in life. PD-D-716. 
© 5Jun57; KK127982. 

Eldec Kapseals, mineral-vitamin- 
hormone supplement; slow down 
middle-aging now for a more vital 
life-role later, PD-D-715, 
© 7Jun57; KK127981. 

For control of smooth muscle spasm 
in fermentative colitis; Bardase. 
PD-D-800. © 25Jul57; KK126497. 

Joe, the barber, speaks up again. 
Joe, know any sure cure for this 
chest pain of mine? (In Journal 
of American Medioal Assn., May ll, 
1957, p.62-63) Appl. author: 
Yo & Rubicam, Inc. © GMay57; 
KK120951. 

June grass, important cause of hay 
fever; time to prescribe Benadryl. 
PD-D-815. © 12Jul57; KK127994. 

Major advance in female hormone 
therapy; Norlutin, oral proges- 
tational agent ... in functional 
uterine bleeding. PD-D-S4'8. 
© 150ct57; KK130574. 

Norlutin, major advance in female 
hormone therapy; oral progesta- 

tional agent ... in endoorine 
infertility. PD-D-862. 
© 1000t57; KK150575. 

Norlutin, major advance in female 
hormone therapy; oral progesta- 
tional agent ... in functional 
uterine bleeding. PD-D-851. 
© 2P0etST; KK1 50476. 


160 


PARKE, DAVIS * CO. © Contta. 

On Oceanstrand Boardwalk, 31 vaca- 
tioners with hay fever; some do 
better on Ambodryl ... others do 
better on Benadryl ... PD-D-826. 
© 12Aug57; KK127986. 


On the Peel St. Ferry, 17 passengers 


with hay faver; some do better on 
Ambodryl ... others do better on 


Benadryl ... PD-D-823. © 5aug57; 


KK127904. 
Pediatric Patterns, including Polio 


Patterns ... a service for the ex- 


clusive use of the medical pro- 

fession. 

Week ending June 8, 1957. ABDEC 
drops. PD-D-727-8. © 28Jun57; 
KK128023. 

Week ending June 22, 1957. Pala- 
dac. PD-D-727-9. © 23u157; 
KK128022. 

Week ending July 6, 1957. Apple- 
flavored ABDEC drops. 
© 17Jul57; KK127987. 

Week ending July 20, 1957. 
Paladac. PD-D-727-11. 
© 20Ju157; KK128495. 

Week ending Aug. 3, 1957. Apple- 
flavored ABDEC drops. 
PD-D-727-12. © 5aug57; 
KK128494 , 

Week ending Aug. 17, 1957. 
Paladac. PD-D-727-13. 
© 17Aug57; KK128493. 

Week ending Aug. 31, 1957. 
Triogen. © 12Sep57; KK130352. 

Week ending Sept. 28, 1957. Kids 
put aside their toys for Pala- 
dac. © 140ct57; KK130579. 

Week ending Oct. 12, 1957. Imm- 
nizes simultaneously against 
diptheria ... Triogen. 
PD-D-727-17. © 240ct57; 
KK130573. 

Prompt relief in gastric irritation 
may often be provided by Bardase. 
PD-D-791. © 53u157; KK128496. 

Prompt relief in intestinal carbo- 
hydrate dyspepsia may often be 
provided by Bardase. PD-D-793. 
© 11Ju157; KK127988. 

Prompt relief in nervous diarrhea 
may often be provided by Bardase. 
PD-D-797. © 23Ju157; KK127991. 

Ragweed, important cause of hay 


fever; time to prescribe Benadryl. 


PD-D-821. © 19Jul57; KK127998. 
Redtop, important cause of hay 


fever; time to prescribe Benadryl. 


PD-D-822. © 11Ju157; KK127993. 
Sage, important cause of hay fever; 

time to prescribe Benadryl. 

PD-D-820. © 19Ju157; KK127997. 

Taka-Combex. Florence B., whose 
digestion isn't what it used to 
be may benefit ... PD-D-859. 
© 180ct57; KK130577. 

Taka-Combex, Florence M., who has 
poor eating habits, needs Taka- 
Combex to cope with her high 
carbohydrate diet ... PD-D-794. 
© 7Aug57; KK127983. 

Taka-Combex. Helen W., who can't 
chew properly, needs Taka-Combex 
to cope with carbohydrates ... 
PD-D-813. © 26Jun57; KK128024, 


Taka-Combex. Martha K. with an eye 


on the future may benefit ... 

PD-D-857. © 250ct57; KK130578. 
This is what we work for at Parke- 

Davis ... better medicines. Of 


the scores of new medicines avail- 


able today, vitamin preparations 
veel (inwbateyNov. 25,095 76 
p.10) Appl. author: Young & 
Rubicam, Inc. © 21Nov57; 
KK130763. 

This is what we work for at Parke- 


Davis; the better health and long- 


er life that come with better 
medicines. Immunizing shots ... 


COMMERCIAL PRINTS AND LABELS July-Dee 


(In Life, Sept. 30, 1957, p.4) 
Appl. author: Young & Rubicam, 
Inc. © 26Sep57; KK129553. 


This is what we work for at Parke- 


Davis; the better health and long- 
er life that come with better 
medicines. (In Life, July 22, 
1957, p. 84-85) Appl. author: 
Young & Rubicam, Inc. © 18Jul57; 
KK127629. 


This is what we work for at Parke- 


Davis; the better health and 
longer life that come with better 
medicines. Research fact: 
today's teenagers ... (In Wall 
Street journal, Aug. 26, 1957, 
p.3) Appl. author: Young & 
Rubicam, Inc. © 26Aug57; 
KK128854. 


This is what we work for at Parke- 


Davis; the better health and 
longer life that come with better 
medicines. This little boy has 
epilepsy ... (In Life, Oct. 28, 
1957, p.131) Appl. author: 
Young & Rubicam, Inc. © 240ct57; 
KK130702. 


Thistle, important cause of hay 


fever; time to prescribe Benadryl. 
PD=D-816. © 17Ju157; KK127995. 


Timothy, important cause of hay 


fever; time to prescribe Benadryl. 
PD-D=814, © 8Jul57; KK127992. 


PARKER PEN CO. © 
Brand new for Christmas this year, 


and only $5.75; Parker Pardners. 
Parker Jotter ball pen; liquid 
lead pencil. (In Life, Dec. 3, 
1956, p.34) Appl. author: 
Tatham-Laird, Inc. © 28Nov56; 
KK127196. 


From Parker comes a gift that's 


right for everyone on your Christ- 
mas list. Parker 41 [and others 
(In Okinawa morning star, Dec. 18, 
1956, p.3) Appl. author: 
Tatham-Laird, Inc. © 18Dec56; 

KK1 30223, 

From Parker comes a new way to say 
Merry Christmas; Pardners, the 
Parker ball point set. (In Life, 
Dec. 17, 1956, p.128) Appl. au- 
thor: Tatham-Laird, Inc. 
© 13Dec56; KK130237. 


From Parker comes the ball point 


eee Writes 5 times longer. 
Jotter. [Pen adding numbers] 
(In The Overseas weekly, Mar. 51 
1957, p.6) Appl. author: 
Tatham-Laird, Ine. © 28Mar57; 
KK130221. 


From Parker comes the ball point 


ee. writes 5 times longer. 

Jotter. [Pen crossing off 
numbers] (In The American weekly, 
June 9, 1957, p.15) Appl. au- 
thor: Tatham-Laird, Inc. 

© 9Jun57; KK130228, 


From Parker comes the ball point 


eee Writes 5 times longer ... 
much less to authorized personnel 
in PX's ... Jotter. [Pen cross- 
ing off numbers] In The Over- 
seas weekly, May 26, 1957, p.33) 
Appl. author: Tatham-Laird, Inc. 
© 23May57; KK1350220. 

From Parker comes the ball point 
-.. writes 5 times longer, 
1-2-3-4-5. Jotter. (In Look, 
May 14, 1957, p.50) Appl. au- 
thor: Tatham-Laird, Inc. 
© S0Apr57; KK130229. 

Go back to school with one of these 


new Parkers. Pardners, Parker 21, 


Parker 41, Parker Jotter. (In 
The Detroit news, Sept. 4, 1956, 
p.17) Appl. author: Tatham- 
Laird, Inc. © 4Sep56; KK150198. 
New kind of pen even fills itself 
--- Parker 61, capillary pen. 
[Endorsed by] Bob Hope. (In 
Esquire, Dec. 1957, p.2 of cover) 


Appl. author: Tatham-Laird, Inc. 
© 7Nov57; KK130454, 

New kind of pen even fills itself 
--- Parker 61 capillary pen. 
[Endorsed by Carl] Sandburg. 

(In Life, Aug. 26, 1957, p.12) 
Appl. author: Tatham-Laird, Inc. 
© 22Aug57; KK130234. 

New kind of pen even fills itself 
--- Parker 61 capillary pen. 
[Endorsed by Charles] Coburn. 
(In Life, Nov. 11, 1957, p.84) 
Appl. author: Tatham-Laird, Inc. 
© 7Nov57; KK130231. 

New kind of pen even fills itself 
ee. Parker 61 capillary pen. 
[Endorsed by] Doris Day. (In 
Life, Oct. 14, 1957, p.178) 
Appl. author: Tatham-Laird, Inc. 
© 100ct57; KK130256. 

New kind of pen even fills itself 
e+. Parker 61 capillary pen. 
[Endorsed by William] Holden. 
(In Life, Sept. 16, 1957, p.48) 
Appl, author: Tatham-Laird, Inc. 
© 12Sep57; KK130235. 

New Parker t.ball Jotter, the only 
ball point that won't skip in any 
normal use. © 5Aug57; KK128154. 

The only ball point that won't 
skip; T-Ball Jotter pen. (In 
Chicago daily tribune, Oct. 10, 
OST pueepeD) Appl. author: 
Tatham-Laird, Ine. © 100ct57; 
KK130683. 

See this revolutionary new capillary 
pen; Parker 61. Jotter [and 
others] (In Modern stationer 
convention daily, Oct. 2, 1957, 

p.5) Appl. author: Tatham- 
Laird, Inc. © 20ct57; KK1302°7. 

There's a Parker gift for everyone 
onyour Christmas list. New Parker 
51, New Parker lady's set [and 
others] (In Reader's digest, 

Oct. 1956, p.10-11) Appl. au- 
thor: Tatham-Laird, Inc. 
© 25Sep56; KK129216. 4 

Unlike any fountain pen in this 
world, or any other; Parker 61. 

Two rockets. (In Reader's digest, 
American ed., ye in Far East, 
Nov. 1956, p.186-187) Appl. au- 
thor: Tatham-Laird, Inc. 

© 250ct56; KK130218, 

Unlike any gift in this world, or 
any other; Parker 61. All Parkers 
at special low prices for service 
personnel, Star. (In Reader's 
digest, Far East ed., Dec. 1956, 
p.12-13) Appl. author: Tatham- 
Laird, Inc. © 25Nov56; KK130219. 

Unlike any gift in this world, or 
any other; Parker 61. Four 
colored star. (In Leatherneck, 

Dec. 1956, p.2 of cover) Appl. 
author: Tatham-Laird, Inc. 
© 25Nov56; KK130226. 

Unlike any gift in this world, or 
any other; Parker 61. Parker ‘jl, 
Parker 21. Star. (In Okinawa 
morning star, Dec. 11, 1956, p.3) 
Appl. author: Tatham--Laird. Inc. 
© 11Dec56; KK1350225.. 

Unlike any gift in this world, or 
any other; Parker 61. Spray. 

(In The New Yorker, May 11, 1957, 
p.159) Appl. author: Tatham- 
Laird, Inc. © 9May57; KK130684. 


Unlike any gift in this world, or 
any other; Parker 61. Star. 
{Black & white] (In The Kansas 
City star, Dec. 17, 1956, p.17) 
Appl. author: Tatham-Laird, Inc. 
© 16Dec56; KK130215. 


Unlike any pen in this world, or 
any other; Parker 61 ... available 
to service personnel ... Rainbow. 
(In Reader's digest, Overseas 
military ed., Oct. 1957, p.137) 
Appl. author: Tatham-Laird, Inc. 
© 25Sep57; KK130217. 


1957 


Unlike any pen in this world, or 
any other; Parker 61. Dramat- 
ically new... Rockets. (In 
The Reader's digest, Overseas 
military ed., Aug. 1957) Appl. 
author: Tatham-Laird, Inc. 
© 25Ju157; KK130216. 

Unlike any pen in this world, or 


any other; Parker 61. The Parker 
61 alone ... [Iceberg] (In Life, 
Nov. 26, 1956, p.127) Appl. au- 


thor: Tatham-Laird, Inc. 
© 22Nov56; KK130238. 

Unlike any pen in this world, or 
any other; Parker 61. The shining 
point ... Iceberg. (In The Sav- 
urday evening post, Apr. 6, 1957, 
p.2 of cover Appl. author: 
Tatham-Laird, Ince. © 2Apr57; 
KK130232. 4 

Unlike any pen in this world, or 
any other; Parker 61. The shining 
point ... Rainbow. (In The Sat- 
woe evening post, May 4, 1957, 
p.114) Appl. author: Tatham- 
Laird, Ine. © 30Apr57; KK130230. 


Unlike any pen in this world, or 
any other; Parker 61. The shining 
point 2. Pee ain (In Life, 
Mar. 18, 1957, p.81 Appl. au- 
thor: Tatham-Laird, Inc. 
© 14Mar57; KK130233. 

Unlike any pen in this world, or 
any other; Parker 61. The shining 
point ... Rockets. (In Overseas 
weekly, May 12, 1957, p.29) 

Appl. author: Tatham-Laird, Inc. 
© 9May57; KK130222. 

Unlike any pen in this world, or 
any other; Parker 61. [Three] 
rockets. (In Leatherneck, Nov. 
1956, p.2 of cover) Appl. au- 
thor: Tatham-Laird, Inc. 
© 250ct56; KK130224, 


PARMET (JOSEPH) CO., INC. © 
New easy way to clean your car; 
One-Wipe auto cleaning cloth. 
(In The Evening news, Harrisburg, 
Pa., June 26, 1957, p.21) : 
Appi. author: Joseph Parmet,. 
© 263un57; KK126755. 


PARSONS AMMONIA CO,, INC. © 

Sudsy was here; nothing ... cleans 
like Sudsy. Floor. (In Syracuse 
herald-journal, Feb. 28, 1957, 
p.24) Appl. author: Hearick & 
Johnson. © 28Feb57; KK128587. 

Sudsy was here; nothing ... cleans 
like Sudsy. Refrigerator. (In 
Oregon journal, Feb. 6, 1957, 
p-65) Appl. author: Hedrick & 
Johnson. © 6Feb57; KK128586. 


Sudsy was here; nothing ... cleans 
like Sudsy. Stove Ua) (In 
Oregon journal, Feb. 6, 1957, 
p.68) Appl. author: Hedrick & 
Johnson. © 6Feb57; KK128584. 


Sudsy was here; nothing ... cleans 
like Sudsy. Window. (In Jackson- 
ville journal, Feb. 28, 1957, 
p.13) Appl. author: Hedrick & 
Johnson. © 28Feb57; KK128588. \ 

Sudsy was here; nothing ... cleans 
like Sudsy. Work shirt. (In 
Oregon journal, Feb. 6, 1957, 
p.225) Appl. author: Hedrick & 
Johnson, © 6Feb57; KK128585. 


PARSONS PAPER CO, © 

Better records on Parsons. Write 
... for our booklet no.1K. (In 
Business week) Appl. author: 
Gibney & Barreca, © 50ct57; 
KK128875. 

Bonded by Parsons. [Man seated at 
desk, reaching for pen) (In 
Business week, May f° 1957, p.185) 
Appl. author: Gibney & Barreca. 
© \May57; KK126518, 


CURRENT REGISTRATIONS 


For your records; how to get ... 
record keeping papers and index 
cards. [Man standing by plant 
holding paper, hand in pocket] 
(In Business week, Aug. 10, 1957, 
p.120) Appl. author: Gibney & 
Barreca. © 10Aug57; KK128580. 

Right start; letterhead designs. 
Man shaking hands with hand 
across table; hat on table] (in 
Business week, Sept. 7, 1957, 
p.44) Appl. author: Gibney & 
Barreca. © 7Sep57; KK128581. 


PATIO FOODS, INC. © 

Barbecue beef dinner; barbecued 
beef * sauce, whole kernel corn 
ee» Net weight 13 ounces. 
© 23Sep573; KK129730. 

Mexican style dinner. Tamales & 
gravy, rice ... Net wt. 1 pound. 
© 23S8Sep57; KK129529. 

Quick frozen breaded chopped beef 
steak dinner. Net weight 12 
ounces. © 23Sep57; KK129286. 

Quick frozen 8 beef enchiladas 
in chili gravy with cheese added. 
Net wt. 11/2 lbs. © 23Sep57; 
KK129284. 

Quick frozen 8 chicken enchiladas 
in chili gravy with cheese added. 
Net wt. 1 lb. 8 ozs. © 23Sep57; 
KK129283. 

Quick frozen Italian style dinner; 
Spaghetti and meat balls in sauce 
and pizza pie. Net weight 12 ~~ 
ounces, © 23Sep57; KK129281. 

Quick frozen Mexican style dinner; 
Sarpy Cala wal Gan Whe 
we ° © 23Se . 
KK129282, Zane 

Sliced beef barbecue with barbecue 
sauce. Net weight 1 pound. 
© 23Sep57; KK129285. 

Spaghetti & meat balls with spaghet- 

ti sauce. Net weight 8 ounces. 
© 23Sep57; KK129287. 


PAUL, EUGENIA SCOTT. © 
The Cactiphants. © 29Nov57; 
KK130580. 


PAUZE, ZOTIQUE GUILMORE d.b.a. 
PAUZE PRODUCTS CO, SEE Pauze 
Products Co. 


PAUZE PRODUCTS CO. 

Pauze (Pozay) antiseptic styptic; 
stops bleeding of minor cuts ... 
Contents 2 fluid ounces, : 
© Zotique Guilmore Pauze d.b.a. 
Pauze Products Co.; 30ct57; 
KK129512. 


PEELERS CO. © : 
Shrimp processing equipment; auto- 
pcm | deveined, peeled. 
© 14Dec54; KK128622. 


‘ PEKAO TRADING CORP, © “ 
Najlepszy prezent na Boze Narodzenie 
w Polsce; holiday gift parcels. 
© 5Sep57; KK128894., 


PENETRED CORP. © 

Cash in on profit operation 444. 
Why sell only 2 traction tires \ 
for winter use? Now sell 4 Pene- 
treds .. (In Tire, battery & 
accessory news, Mar. 1957, cover) 
Appl. author: Stevens, Inc, 
© 18Mar57; KK128511. 

Cut trucking costs and increase 
road safety with Penetred; tire. 
Appl. author: Stevens, Inc. 
Appl. states 2 pictures prev. 
pub, © 3Jun57; KK128209. 

Now, the first real advance in 
traction tire engineering. 
author: Stevens, Inc. Appl. 
states 2 pictures prev. pub. 
© 3Jun57; KK1l20210, 

This is Penetred; see front cover 

for protected profit plan. (In 


Appl. 


161 


Tire, battery & accessory news) 
Appl. author: Stevens, Inc. 
© 18Mar57; KK128512. 

Truck recappers; you'll retread 
each tire more times. (In Tire 
& TBA review, June 1957, p.89) 
Appl. author: Stevens, Inc. 
© 5Jun57; Kk128998. 


PENICK & FORD, LTD., INC. © 
Choose-your-dessert contest; 10 
exciting new ways to serve My-T- 
Fine, © 27Feb57; KK126653. 


PENNSALT CHEMICALS CORP. © 
Spring Breeze, air refresher. 
12 oz. net weight. © 24May57; 


KK127415. 


PEPPERELL MANUFACTURING CO., INC. © 
Tag it right ... the cottons that 
do everything well; Nutone. 
Appl. author: Donald S. McKay. 
© 12Jun57; KK126579. 


PEPPERIDGE FARM, INC. © 
All purpose herb seasoned stuffing; 
simply add liquid and use. 68 oz. 
net weight. © 5Ju157; KK127178. 


PERFECT FOODS, INC. © 
Big Boy cookies. © 6May57; 
KK126508. 
Sweetzels home style cookies. 
© 15Ju157; KK127044, 


PERKINS DIVISION, GENERAL FOODS CORP. 
SEE General Foods Corp. 


PERKINS PRODUCTS CO. © 

Wow, Kool-Shake tastes like a soda 
fountain shake. [Boy & girl 
peceine eronnd .ro Gueenen) (In 

cago Sunday tribune, May 27, 

1956, p.10 of comics) Appl. 
author: James R. Sherburne. 
© 27May56; KK128092, 

Wow, Kool-Shake tastes like a soda 
fountain shake; milk shakes. 
(In Life, May 21, 1956, p.53) 
Appl. author: James R. Sherburne. 
© 17May56; KK128809. 


PERMA-STONE CO. © 
Ageless beauty, the new ledge stone 
design. Form F,. U. 6 Appl. 
author: J. E. Bateson. © 25Aug57; 
KK128142, 
Housing project proves sales value 
of Perma-Stone; a favored material 


for outside walls ... Form 
no.M.P.-3A-1. Appl. author: 
J. E. Bateson. © 10Sep57; 
KK128457. 


Money makers all because Perma-Stone 
eee Sives your motel the well- 
kept luxury look ... Form 
no.MP8. Appl. author: J. E. 
Bateson. © 15Sep57; KK128556. 


PERRY, GEORGE E. - JAMES TUCKER, 
owners, OLD REBEL - PECOS PETE 
ENTERPRISES, SEE Old Rebel - Pecos 
Pete Enterprises. 


PERSNER (LEO) & CO, sole owner 
LOFTIS JEWELRY CO, SEE lLoftis 
Jewelry Co. 


PERSONALIZED INDUSTRIES CORP. © 
Mother, father, sister, brother. 
Pic, a personalised product. 

Toothbrush. © &yul57; KK12e8582. 


PET MILK CO, © 
Busy mother ... Mra. Harry L. Hudson 
of Atlanta says: We use Pet milk 
SO many ways every day. Take a 
tip ... evaporated milk ... [Wo- 


man feedi baby] (In Ebony, Dec. 
1957, p.68 Appi. author: 

Elaine Pautler. © lNov57; 

KK1 50496, 


162 COMMERCIAL PRINTS AND LABELS 


PET MILK CO. © Cont'd. 


Busy mother ... Mrs. Harry L. Hudson 
of Atlanta says: We use Pet milk 
sO Many ways every day. Take a 
tip ... evaporated milk ... [Wo- 
man holding can] (In The St. 
Louis argus, Oct. 25, 1957, p.3A) 
Appl. author: Elaine Pautler. 
© 250ct57; KK130502. 

Hot pimiento-cheese dip ... 
Evaporated milk. (In What's new 
in home economics, Nov. 1957, 
p.21) Appl. author: Mary Helen 
Stanley. © 1Nov57; KK129817. 

An important announcement for every 
grocer; the ultimate in nonfat 
dry milk ... new Pet instant is 
here. (In Yankee grocer, Oct. 7, 
1957, p.10-11) Appl. author: 
Mary Helen Stanley. © 60ct57; 
KK129218. 


Important announcement for those 
who want the fun of feeling good; 
instant nonfat dry milk. (In 
Family circle, Nov. 1957, p.87) 
Appl. author: William Spencer. 
© 240ct57; KK13Z0346. 


No baking festive fruit sake, a 
Pet milk exclusive; evaporated 
milk. (In Life, Dec. 2, 1957, 
p.164) Appl. author: Elaine 
Pautler. © 28Nov57; KK130740. 

Pet milk presents the fudge that 
never fails; Marshmal-O-Fudge. 
(In Life, Nov. 4, 1957, p.3) 
Appl. author: Irma Joyce. 
© 310ct57; KK129722. 

There's nothing as handy as double- 
rich Pet Milk. [Endorsed by] 
Mrs. Arthur E. Horne. (In Ebony, 
Nov. 1957, pe130) Appl. author: 
Elaine Pautler. © 150ct57; 
KK129127. 

There's nothing as handy as double- 
rich Pet Milk. [Endorsed by] 
Mrs. Arthur E, Horne. (In The 
St. Louis argus, Sept. 27, 1957, 
Peed) Appl. author: Elaine 
Pautler. © 27Sep57; KK129128. 


PETER, STRONG & CO., INC. © 
Laciede Profie tablets and liquid; 
prophylaxis; dental. © 1Jul57; 
KK126918. 
PETERSEN, CHESTER F. © . 
Smudge-Stoppers. Prevent smudges 
and scratches around cabinet and 
drawer pulls; long lasting, made 
of durable plastic. NM: "artis- 
tically designed drawing," 
© 233u157; KK129233. 


PETERSEN (P. F.) BAKING CO. © 
Fresh Peter Pan enriched bread. 
wt. 1 1b. 4 oz. © 13Feb57; 
KK126836. 


PFAFF INTERNATIONAL CORP, © 

Win the newest of the new cars; 
sewinr machine sweepstakes, 
Print no.5723. {In Look) 

Appl, author: Dencer-Fitzgerald- 
Sample, Inc. €290ct57; 
KK130375. 

Win this newest of the new cars; 
giant sweepstakes. Sewing 
machines. Portable deluxe auto- 
matic zig-zag [and others] Print 
no.5722. Appl. author: Dancer- 
Fitzgerald-Sample, Inc. 
© 170ct57; KK130376. 

PFLAUM (GEORGE A.) PUBLISHER, INC. © 
4th youth market survey conducted 
by Young Catholic Messenger; 
1957. Your basic guide to the 
growing parochial school ,.. 

market. Appl. author: Nelson J. 
Peabody. © lJun57; KK127229. 


PHARMACEUTICAL SPECIALTIES, INC. © 
La Rex Laboratoire, Rex-Ac presents 
a scientific treatment for Acne 
Vulgaris, the unsightly pimples 
eee © SoctS7; KK129097. 


PHARMA-CRAFT CO. © 


For colds; good, better, best. 
Coldene tablets. (In Life, 

Oct. 28, 1957, p.62) Appl. au- 
thor: J, Walter Thompson Co. 
© 250ct4 3; KK130519. 

How does your cold develop? 
Coldene: attacks all these symp- 
toms in any stage of the common 
cold; the liquid cold medicine. 
(In Life, Oct. 7, 1957, p.109) 
Appl. author: J. Waiter Thompson 
Co. © 40ct57; KK129420. 

Instant relief for athlete's foot 
itch ... Ting antiseptic medi- 
cated cream. (In New York daily 
news, June 3, 1957, p37) 
© 3Jun57; KK128999. 


PHILADELPHIA GEAR WORKS, INC. © 
Mixers; now, for the first time ... 
complete paddle and turbine fluid 
mixers. 3800 series [and others] 
Appl. author: John Connolly. 
© 25Sep575; KK130126. 


PHILAN, INC. © 


Never before, wall fabrics like 
these; there is only one Wall- 
Tex, scrubbable ... (In The 
Daily argus, Mt. Vernon, N. Y.) 
© 80ct57; KK130058. 


PIEL BROS. © 

Be sure to get your share of the 
extra profits ... all-purpose 
cleaning cloth. Bert & Harry Piel 
new treasure island contest. 
Visual aid no.2096. Appl. au- 
thor: Young & Rubicam, Inc. 
© 98ep57; KK129951. 

Bert, do we have enough Piels on 
ice? All they can carry, Harry, 
and it's cool-brewed. Appl. au- 
thor: Young & Rubicam, Inc. 
© 303u157; KK128597. 

Con solo 2 palabras gana usted 
dinero de Piels, Light beer. 
Bert y Harry Piel. In El 
diario de Nueva York, June 14, 
1957, p.31) Appl. author: 

Young & Rubicam, Inc. © 14Jun57; 
KK128625. 

Cool brewing makes Piels the beer 
with the barrel of flavor; in 
bottles and cans. Display no.20, 
Harry & Bert Piel. Appl. author: 
Young & Rubicam, Inc. © 14Jun57; 
KK126958. 

Cool brewing makes Piels the beer 
with the barrel of flavor; on 
draught. Display no.20A. Harry 
& Bert Piel. Appl. author: 

Yo & Rubicam, Inc. © 14Jun57; 

KK126957. 

Don't wait, enter now. Bert and 
Harry Piel treasure island contest. 
Beer contest official entry blank. 
Appl. author: Young & Rubicam, 
Ine. © 16Sep57; KK129542. 

Enter Bert and Harry Piel's new 
treasure island contest. Beer 
contest official entry blank. 

(In Daily news, New York, Sept. 

18, 1957, p.58-59) Appl. au- 

thor: Young & Rubicam, Inc. 

© 18Sep57; KK129950. 

Enter Bert and Harry Piel's new 
treasure island contest. Behold, 
Harry, exotic Piel Island. Beer. 

(In New York journal=American, 
Sept. 24, 1957, p.6) Appl. au- 
thor: Young & Rubicam, Inc. 
© 24sep57; KK129544. 

Get your Bert and Harry glasses 
now. Light beer. (In Kingston 
daily freeman, Kingston, N. Y., 
May 3, 1957, p.3) Appl. author: 
Yous & Rubicam, Inc. © 3May57; 
KK126944, 

Hold it, Harry, somebody isn't 
buying Piels; light beer. Bert & 
Harry Piel. [Man atop cans look- 


July—Dec. 


ing through telescope] Appl. 
author: Young & Rubicam, Inc. 
© 8Jul57; KK127735. 

I have completed my 39th consecutive 
blindfold test. Light beer. 

Bert & Harry Piel. (In New York 
daily news, May 14, 1957, p.12) 
Appl. author: Young & Rubicam, 
Inc. © 14May57; KK126945. 

I think it's our method of cool- 
brewing ... Harry & Bert Piel. 
(In New York daily news, June 26, 
1957, p.-32) Appl. author: Young 
& Rubicam, Inc. © 26Jun57; 
KK126929. 

If it weren't for the Piels, I 
wouldn't sell him anything. 
Harry & Bert Piel. Display 
no.28. Appl. author: Young & 
Rubicam, Ine. © 280ct57; 
KK130712. 

It had to happen, Bert. Some day 
someone was bound to write ... 
(In New York daily news, May 28, 
1957, p.18) Appl. author: 
Young & Rubicam, Inc. © 28May57; 
KK126946. 

It was right here, Harry, the slo- 
gan to end all slogans ... Hey, 
Bert, this must be it. Light 
beer. (In Daily news, New York, 
June 11, 1957, p.20) Appl. au- 
thor: Young & Rubicam, Inc. 
© 11Jun57; KK128626. 

Jolly Piels; win a tropical island 
ee. in Bert and Harry Piel's 
treasure island contest. Display 
no. 30. Appl. author: Young & 
Rubicam, Inc. © 16Sep57; 
KK129709. 

Let's have a grand opening, Bert. 
Harry & Bert Piel. Appl. au- 
thor: Young & Rubicam, Ince. 
© 30Ju157; KK128596. 

Piels makes good food taste even 
better; light beer with hot dogs 
and potato salad ... Bert & Harry 
Piel. Appl. author: Young & 
Rubicam, Inc. © 30Ju157; 
KK128595. 

Purveyors of Piels ... we're giving 
away a tropical island to boost 
your beer sales. 4 unique weekly 
contests, 428 prizes in ell. (In 
Grocer-graphic, Sept. 16, 1957, 
p-17) Appl. author: Young & 
Rubicam, Inc. © 16Sep57; 
KK129556. 

Se elabora super-fria ... Light 
beer. Display no.20S. Harry & 
Bert Piel. Appl. author: Young 
& Rubicam, Inc. © 14Jun57; 
KK126956. 

We close at ... Light beer. 
[Clock] Display no.17. Harry & 
Bert Piel. Appl. author: Young 
& Rubicam, Inc. © 31May57; 
KK126959. 


PILLSBURY MILLS, INC. © 
Chocolate angel food mix; Pillsbury 
Best OX. 1 1b. 2 oz. net wt. 
Appl. states prev. pub. KK110787. 
NM: new pictorial material & new 
recipes. © 15Aug57; KK128706. 


Pillsbury Best XXXX chocolate fudge 
cake mix; loaf-size. 9 oz. net 
wt, Appl. states prev. pub. 
KK118454. NM: new art work & 
recipes. © 3Sep57; KK128707. 

Pillsbury Best XXXX. Frosting mix; 
milk chocolate. 13 oz. net.wt. 
Appl. states prev. reg. KK117187. 
NM: new art work and new recipes. 
© 10ct57 ; KK129587. 

Pillsbury Best XXXX golden yellow 
cake mix; loaf-size. 9 1/2 oz, 
net wt. Appl. states prev. pub. 
KK118456. NM: new art work & 
recipes. © 3Sep57; KK128710. 


1957 


Pillsbury Best XXXX hotel and res- 
taurant deluxe griddle mix; 
Quick-Quart Pack. Net wt. 29 ozs. 
Appl. states prev. pub. KK91753. 
NM: new text, arrangement & ex- 
pression Quick-Quart Pack. 
© 19Aug57; KK128709. 

Pillsbury Best XXXX marble cake mix; 
loaf-size. 91/2 oz. net wt. 
© 3Sep57; KK128938. 

Pillsbury Best XXxXX white cake 
mix; loaf-size. 10 oz. net wt. 
Appl. states prev. pub. KK118457. 
NM: new art work & new recipes. 
© 3Sep57; KK128708. 


PIN-UP TREE CORP. © 
Christmas card tree Pin-Up; unfolds 
4 times to hold from 20 to over 
100 cards. © 26Aug57; KK130780. 


PINDYCK (CHARLES) INC. © 

The backward look; the new Knitmode 
Kud-L-Nap, sure-cover sleeping 
garment with drop-seat. (In The 
New York times magazine, Oct. 20, 
1957, p.54) Appl. author: J. wW. 
Bolland, Bolland-McNary, Inc. 
© 200ct57; KK130631. 

C'est magnifique; continental co- 
ordinates featuring Knitmode's 
Maliblu and blush. (In Infants' 
& children review, Apr. 1957, 
p.17) Appl. author: J. W. 
Bolland, Bolland-McNary, Inc. 
© 2Apr57; KK128170. 

What's new in Kud-L-Nap? Knitmode, 
backed by popular demand ... easy 
to-operate drop-seat. (In Infants! 
& children's review, June 1957, 
p-15) Appl. author: J. W. Bol- 
land - Bolland-McNary, Inc. 
© 3Jun57; KK128525. 


PIONEER-CHESTER GROVES CO. © 
Pioneer-Chester Groves Co.; the 
best in Indian River fruit. 

[Winking orange-headed Indian 
girl) Appl. author: Robert L. 
Schlernitzauer. © 28Jun57; 
KK126557. 


PIONEER GROVES-ROBERT L, SCHLERNIT- 
ZAUER CO. © 
The best in Indian River fruit. 
{Smiling orange-headed Indian 
girl; river view] Appl. author: 
Robert L. Schlernitzauer. 
© 230ct56; KK126558. 


PITTSBURGH PLATE GLASS CO. © 
Design of the month. 


July 1957. © 30Ju157; KK127879. 
Aug. 1957. © 26Aug57; KK127960. 
Sept. 1957. © 23Sep573 KK130049. 
Oct. 1957. © 230ct57; KK129618. 
Nov. 1957. © 2Dec57; KK130458. 
Dec. 1957. © 17Dec57; KK130744. 


PLANTABBS CORP. © 

Bulb food tablets; a complete bulb 
food for all bulbs. 11-15-20. 
© 8Aug57; KK127668. 

PLASTIC CONTACT LENS CO. © 

Instructions for finishing Sphercon 
lenses, Appl. author: Newton K. 
Wesley. © lApr57; KK126803. 

The Sphercon lens; vision at your 
fingertips. Appl. author: 
Newton K. Wesley. © 15Ju157; 
KK127045, 

PLATT & MUNK CO,, INC, © 


Bible picture puzzles; New Testament. 


Four inlaid puzzles ... 
No.148 B. Artist: A. O. Scott. 
© 20Jun57; KK128519. 

Bible picture puzzles; Old Testa- 
ment. Four inlaid puzzles ... 
No.148 A. Artist: W. Fletcher 
White, © 20Jun57; KK128518. 

Color-Magic paint set. 8 books and 
4 brush in thic box, No.169, 
Artist: Evelyn Urbanowich, 
© 110ct57: KK1z9780, 


CURRENT REGISTRATIONS 


Foreign dolls to cut out and dress, 
by Queen Holden. 8 lifelike 
dolls with complete wardrobe. 
No.241. © 30Sep57; KK130644. 

Fun-time things to do. No.245. 
Artist: George Carlson. 8 books 
in this box. Appl. states 6 
books prev. reg. © 11Sep57; 
KK129351. 

Modern dolls to cut out and dress, 
by Queen Holden. 8 lifelike 
dolls with complete wardrobe. 
(Foreign dolls to cut out and 
dress) No.240, © 30Sep57; 
KK130645. 

My own scrapbook. No.266. Artist: 
Rachel Taft Dixon. © 3Sep57; 
KK128521. 

Stick 'em color pictures; push-out 
designs for children to make. 
No.119. Artist: Nino Carbe. 
© 28Aug57; KK128520. 


PLEXTONE CORP, OF AMERICA. © 
Multi-colored textured paint, 
Plextone. © 20May57; 
KK126520. 


PLYMOUTH RUBBER CO,, INC. © 
Never befo a plastic tape like 
this; ZF- makes the difference. 
Slipknot plastic electrical tape. 
© 2Dec57; KK130416. 


POLAR FOODS, INC. © 
Cut wax beans. Net weight 9 oz. 
Appl. author: Crown Zellerbach 
Corp. © 15May57; KK127863. 


POLK BROS., INC. © 

Are we too fussy? The way we look 
at it, you put a good deal of 
money into the furniture, carpet- 
ing or appliances you buy from us. 
(In Chicago daily news, Oct. 29, 
1957, ped © 290ct57; KK130001, 

Free; 2 weeks a year. We're strong 
for the dishwasher at Polk6; 
carry all seven top dishwasher 
brands, (In Chicago daily trib- 
une, Oct. 28, 1957, p.1-11) 
© 280ct57; KK130000. 

Inflation; deflation. We offer you 
America's biggest selection of 
famous brands ... (In Chicago 
daily tribune, Oct. 7, 1957, 
p.1-7) © 70ct57; KK129998. 

No pink lights, thanks. And we have 
America's biggest selection of 
famous brand appliances for you to 


compare. (In Chicago daily news, 
Oct. 21, 1957, p.8) © 210ct57; 
KK130002, 


Portable guppy tanks. Television, 
hi-fi... all come portable now, 
too. In Chicago daily news, 
Oct. 18, 1957, p.5) © 180ct57; 
KK130003, 

Women experts, phooey, Example: 
we have ... famous brand washers 
and dryers. (In Chicago dail 
tribune, Oct. 23, 1957, p.1-7 
© 230ct57; KK129999. 


POLYMER CORP. © 

Whirlsint coating powders; series T, 
Description of formulations, 
Engineered resins; Polypenco 
product data. © 22Ju157; 
KK127713. 

POND'S GOOD GROOMING SERVICE. © 

Young ideas from Polly Ponds, 
Q: Could you give me some hints 
on how to use lipstick ... (In 
The Independent, May 51, 1957, 
p.3) Appl. author: J. Walter 
Thompson Co. © 31May57; 
KK127792. 

Young ideas from Polly Ponds, 
Q: I'm at the head of my class 
+». (In The Oakes times, May 2, 
1957, p.3) Appl. author: 
J. Walter Thompson Co. © 2May57; 
KK127790. 


Young ideas from Polly Ponds. 
Q: I'm 14 years old... (In 
The Sheldon sun, May 15, 1957, 
p.4) Appl. author: J. Walter 
Thompson Co. © 15May57 (in 
notice: 1956); KK127791. 

Young ideas from Polly Ponds. 
Q@: Is there anyway I can get rid 
of my freckles? (In The Advance 
tribune, May 30, 1957, p.2) 
Appl. author: J. Walter Thompson 
Co. © 30May57; KK127789. 

Young ideas from Polly Ponds. 
Q: This is my first year for 
formal dances ... (In McLean 
County independence, Apr. 25, 
1957, p-1) Appl. author: 
J. Walter Thompson Co. 
© 25Apr57 (in notice: 1956); 
KK127794. 

Young ideas from Polly Ponds. 
Q: This year I'm allowed to use 
a face make-up ... (In The Wilk- 
Amite record, May 31, 1957, p.5) 
Appl. author: J. Walter Thompson 
Co. © 31May57; KK127793. 


PONTIFICAL ASSN. OF HOLY CHILDHOOD 
a.k.a. ASSN. OF HOLY CHILDHOOD, 
INC, & HOLY CHILDHOOD ASSN. SEE 
Holy Childhood Assn. 


PORTO RICO PALE DRY CO. © 
Hi Chico, make mine Porto Rico 
fruit beverages. Appl. author: 
Stencil Craft Co. © 3Jun57; 
KK126484. 


POTTER, JACK, 

At Lake Louise, too, sign of good 
taste. SEE Coca-Cola Co, 

Come to Paris in the spring. SEE 
Coca-Cola Co, 

In Venice, too, sign of good taste. 
SEE Coca-Cola Co, 

Sign of good taste at Biarritz, too. 
SEE Coca-Cola Co, 


POUST (JACK) & CO., INC. © 


It's magic in*martinis ... Stock 
imported vermouth. (In Esquire, 
Nov. 1956, p.145) © 90ct56; 


KK129635. 


PREEM YUM SALES ASSOCIATES, © 
Stars Preemyum white enriched 


bread. (Preemyum bread wrapper) 
Vt.) 2b, 8 ox. © 1Aug57; 
KK12870). 


PRELUDE DIAMOND RINGS. 

Is this a real diamond? This beau- 
tiful diamond ring can be yours 
free, © Broder Marks Co., Jules 
Broder, President, d.b.a. Prelude 
Diamond Rings; 15Jul57; KK127418. 


PRESBY, EDWIN E. & DANIEL D, PRICE 
composing the partnership RAINBOW 
PLASTICS, SEE Rainbow Plastics. 


PRESS-ON, INC. © 
Invisible mender for all purpose 
fabric repairing, mending, bond- 
ing; just press on with a hot 
iron. No.325. © 9Dec57; 


KK1 30603. 


PRICE, DANIEL D. & EDWIN E, PRESBY 
composing the partnership RAINBOW 


PLASTICS, SEE Rainbow Plastics. 


PRINTED SUPPLIES CO, 

The original disposable cap shower 
song. (Shower song disposable 
cap © Howard Andersen d.b.a. 
Printed Supplies Co, & Printed 
Supply Co.3; 18Sep57; KK129190, 

The original disposable oap; Shower 
Song. 20 caps. NM: added text 
& pictorial matter, © Howam 
Andersen d.b.a. Printed Supplies 
Co.; 2200tS7; KK1293505. 


164 


PROCTER & GAMBLE CO. © 

Annie Oakley on the Big Top trail; 
peanut butter. (In Roanoke 
times, Roanoke, Va., June 30, 
1957, comics, p.6) Appl. au- 
thor: Compton Advertising, Inc. 
© 30Jun57; KK128915. 

Big Top peanut butter is s0 nourish- 
ing, one sandwich e uals a square 
meal. [Fish dinner] (In The 
Indianapolis star magazine, Aug. 
11, 1957, p.3) Appl. author: 
Compton Advertising, Inc. 
© 11Aug57; KK128606. 

Big Top peanut butter is so nourish- 
ing, one sandwich equals a square 
meal. [Ham dinner] (In Tne In- 
dianapolis star magazine, Aug. 25, 
1957, p-4+) Appl. author: Comp- 
ton Advertising, Inc. © 25Aug57; 
KK128607. 

Discover this promise of beauty 
care; new aqua-mild Dreft. 
[Flowers, dishes, glasses, hand] 
(In Pueblo star-journal & Sunday 
chieftain, Oct. 20, 1957, p.9) 
Appl. author: Ruth Cerrone. 
© 200ct57; KK130345. 

Discover this promise of beaut 
care; new aqua-mild Dreft. Thert 
hand] (In Pueblo star-journal & 
Sunday chieftain, June 30, 1957, 
p.8) Appl. author: Ruth Cerrone. 
© 30Jun57; KK127387. 

Discover this promise of beauty 
care; new aqua-mild Dreft. 

[Right hand, bottle & dishes in 
water] (In Pueblo star-journal & 
Sunday chieftain, July 21, 1957, 
p.9) Appl. author: Ruth Cerrone. 
© 21Ju157; KK129828. 

Discover this promise of beauty 
care; new aqua-mild Dreft. 

[Right hand] (In Pueblo star- 
journal & Sunday chieftain, June 
16, 1957, p.9) Appl. author: 
Ruth Cerrone. © 16Jun57; 
KK127388. 

Discover this promise of beauty 

care; new aqua-mild Dreft. 

Suds [dishes, hand, bottle] 

(In The Empire magazine (The 
Denver post) Oct. 13, 1957, p.18) 
Appl. author: Ruth Cerrone. 

© 130ct57; KK130344,. 

Imagine, these new white drops 
bring you all this; Ivory liquid 
detergent. (In Kenosha evening 
news, June 20, 1957, p.38) 

Appl. author: Compton Advertis- 
ing, Inc. © 20Jun57; KK128924, 
Ivory, pure white liquid detergent. 
Net 1 quart. © 29Apr57; 

KK127551. 

Kids, Annie Oakley will send you her 
genuine western saddle ring. Big 
Top peanut butter. (In The Roa- 
noke tines, Aug. 25, 1957, comic 
section, p.3) Appl. author: 
Compton Advertising, Inc. 
© 25Aug57; KK128603. 


New and lavish pink Camay. [Perfume 
bottle, soap, jar] (In Ladies' 
home journal, July 1957, p.5) 
Appl. author: Leo Burnett Co., 
Inc. © 25Jun57; KK128270. 


New and lavish pink Camay. [Perfume 
dropping from bottle, cream from 
jar onto soap] (In Ladies' home 
journal, Aug. 1957, p.40) Appl. 
author: Teo Burnett Co., Inc. 
© 30Jul57; KK128271 . 


New and lavish pink Camay; the 
soap of beautiful women. [Perfume 
bottle; cold cream jar] (In 
Ladies' home journal, June 1957, 
p-55) Appl. author: Leo Burnett 
Co., Inc. © 28May57; KK127714. 


New and lavish pink Camay; the 
soap of beautiful women. [Three 
hands holding jar, soap & perfume 
bottle] (In Ladies' home journal, 


COMMERCIAL PRINTS AND LABELS 


May 1957, p.5) Appl. author: 
Leo Burnett Co., Ince. © 30Apr57; 
KK127715. 

New, underwater magic for your 
dishes and hands; Ivory new, 
white liquid detergent. (In The 
Columbus dispatch magazine, 

June 9, 1957, p.5) Appl. au- 
thor: Compton Advertising, Inc. 
© 9Jun57; KK128919. 

New, white, wonderful; Ivory liquid 
detergent. (In The Columbus dis- 
patch magazine, June 2, 1957, p.5) 
Appl. author: Compton Advertis- 
ing, Inc. © 2Jun57; KK128929. 

Now heart of bluing whiteness; 
American Family detergent. [Girl 
holding sheet] (In Chicago Sunday 
tribune magazine, Sept. 8, 1957, 
p.19) Appl. author: H. W. Kastor 
& Sons Advertising Co. © 8Sep57; 
KK129366. 


Now heart of bluing whiteness; 
American Family detergent. [Man 
& woman holding shirts] (In 
Chicago Sunday tribune magazine, 
Oct. 6, 1957, p.64) Appl. au- 
thor: H. W. Kastor & Sons Adver- 
tising Co. © 60ct57; KK129367. 


Procter & Gamble honors the queen 
‘of the house; wife saver sale. 
Oxydol, Ivory [and others] (In 
New York journal American, 

Oct. 10, 1957, p.14) Appl. au- 
thor: Robert Hughes. © 100ct57; 
KK130595. . 


Smooth Big Top peanut butter. Net 
weight 12 ounces. © 20Sep57; 
KK130305. 

Teaching suggestions for Tom visits 
the dentist, for primary grades; 
the Way to a smile, for inter- 
mediate and upper grades. Appl. 
author: Benton & Bowles, Inc. 
© 10ct57; KK129868. 


Tom visits the dentist, a unit on 
dental health. Pt.1, for primary 
grades. Crest tooth paste. 

Appl. author: Benton & Bowles, 
Ine. © 10ct57; KK129760. 


Washday will never be the same 
again. Did you ever; a detergent 
that washes and bleaches ... 
Oxydol. (In Better homes & gar- 
dens, Jan. 1957, p.30) Appi. 
author: Walter Mead. © 10Dec56 
(in notice: 1957); KkK128018. ‘ 


The way to a smile, a unit of 
dental health. Pt.2, intermediate 
and upper grades. Crest tooth 
paste. Appl. author: Benton & 
Bowles, Inc. © 10ct57; 
KK129759. 


What a peanut butter; so nourishing 
a Sandwich equals a square meal. 
Big Top. [Fish dinner] (In 
Household, Aug. 1957, p.4 of 
cover) Appl. author: Compton 
Advertising, Inc. © Procter & 
Gamble Co. (in notice: W. T. Young 
Foods, Inc., Subsidiary of Procter 
& Gamble); 20Ju157; KK128608. 

What a peanut butter; so nourishing, 
a sandwich equals a square meal, 
Big Top, it's naturally fortified. 

(In Better homes & gardens, June 
1957, pe58) Appl. author: Comp- 
ton Advertising, Inc. ©W. T. 
Young Foods, Inc., subsidiary of 
Procter & Gamble; 21May57; 
KK128920. 


What a peanut butter; so nourishing, 
a sandwich equals a square meal, 
Big Top. [Woman picnicking with] 
kittens. (In The American home, 
July 1957, pe of cover) Appl. 
author: Compton Advertising, Inc. 
© W. T. Young Foods, Inc., sub- 
sidiary of Procter & Gamble; 
20Jun57; 1129522. 


July—Dec. 


Win a Sgt. Bilko money tree. Joy, 
instant liquid for dishes. Mee 
The Milwaukee journal, june a 
1957, pt.4, p.19) Appl. author: 
Leo Burnett Co., Inc. © 6Jun57; 
KK126511. 


PROFESSIONAL PRODUCTS DIVISION, AMPEX 
CORP. SEE Ampex Corp. 


PROFICIENT PAINT CORP. © 
Germ-proof, self-sanitizing, mildew 
resistant alkyd flat enamel; 
interior, exterior. Contents: 
one gallon U. S. standard. 
© 220ct57; KK129303. 


PROGRESSIVE PUBLICATIONS, INC. © 
Day Line illustrated guide book; 
sightseeing cruise around Man- 
hattan Island. Appl. author: 
Lewis Nesterman. © 17Apr57; 
KK128300. 


PROMETTE. 

La belle Promette. Appl. author: 
Joseph Lawrence Arnold, 
© Radcliffe Shoes, Inc. d.b.a. 
Promette; 4May57; KK130417. 

Vive Promette. Appl. author: 
Joseph Lawrence Arnold, 
© Radcliffe Shoes, Inc. d.b.a. 
Promette; 4May57; KK130418, 


PROSPERITY CO., INC. © 

Now, completely automatic shirt 
folding plus the sensational 
Sleeping Collar feature. (In 
Starchroom pay journal, 
July 15, 1957, p.43) Appl. au- 
thor: Barlow Advertising Agency. 
© 15Ju157; KK130696. 

Only Prosperity gives you a new 
fully automatic folding machine, 
a new concept in shirt folding 
-e. cabinet shirt finishing unit. 
Appl. author: Barlow Advertising 
Agency. © 90ct57; KK129376. 


PSYCHOLOGICAL SERVICE OF PITTS- 
BURGH. © ’ 
Job attitudes, review of research 

and opinion. Book. Appl. 
author: W. S. Hill Co. 
© 100ct57; KK129122. 


PUHL (JOHN) PRODUCTS CO. © 

Here's another thing you can do 
about polio; use Fleecy White 
to disinfect in washing, in 
cleaning; bleach. (In TV week, 
Chicago, July 13, 1957, p.4 of 
cover Appl. author: Helmuth 
Bayer. © 13Ju157; KK126759. 


PULLMAN CO. © 

Enjoy the travel extras a Pullman 
ticket brings you. (In Look, 
Aug. 20, 1957; p.64) Appl. au- 
thor: Norman Fox. © 20Aug57; 
KK130827. 

Happy holiday homecoming by Pullman. 
(In Look, Oct. 15, 1957, p.29) 
Appl. author: Norman Fox, 
© 150ct57; KK13C828, - 

Help them make every mile a moment 
to remember ... selling Pullman 
is a good way to keep the rail- 
roads sold. (In The Ticket agent, 
Sept.-Oct. 1957, p.4-5) Appl. 
author: Norman Fox. © 1Sep57; 
KK130428, 

Left at the Pullman steps; make 
travel by Pullman your ... travel 
habit. (In Newsweek, June 10, 
1957, p.18) Appl. author: 
Norman Fox. © 10Jun57; 

KK130079. 

Luster's last stand; next trip he'll 
travel by Pullman. (In U. S. news’ 
& world report, June 28, 1957, 
p.85) Appl. author: Norman Fox. 
© 28Jun57; KK130430. 


1957 


Man of vision; next trip he'll 
trave) by Pullman. (In Time, 
July 29, 1957, p.40) Appl. au- 
thor: Norman Fox. © 29Jul57; 
KK130063. 

Only a Pullman ticket brings you 
all these travel extras. (In The 
National geographic magazine, 
Mar. 1957 Appl. author: George 
Drake. © 1Mar57; KK128194. 

Sell Pullman travel extras; only 
the railroads offer them ... 

(In The Ticket agent, Jan.-Feb. 
1957, p.4-5) Appl. author: 
George Drake. © 15Feb57; 
KK128195. 

Sell them up to family vacations by 
Pullman; selling Pullman is a 
good way to keep the railroads 
sold, (In The Ticket agent, May- 
June 1957, pe4-5) Appl. author: 
Norman Fox. © 1May57; KK130429. 

This year promote real family 
travel pleasure ... selling 
Pullman is a good way to keep the 
railroads sold. (In The Ticket 
agent, July-Aug. 1957, p.4-5) 
Appl. author: Norman Fox. 
© 1J3u157; KK130427. 


You call this relaxation? Make 
travel by Pullman your regular, 
restful travel habit. (In U. S. 
news & world report, Jan. 11, 
1957, p.91) Appl. author: George 
Drake. © 11Jan57; KK127223. 


PURCO, 
The estate letter; fundamentals of 


estate planning. Appl. author: 
John Milton Zuber. OR. P. Purse, 
Jr. d.b.a. Purco; 13May57; 
KK127257. 
PURE OIL CO. © 
First thing on my shopping list is 
the royal welcome service and 
that super premium gasoline. 
Bud Williams gives royal welcome 
service. (In Chicago tribune) 
© 15Aug57; KK129634. 

Pure gasolines hold more records ... 
Pure Premium. (In Akron beacon 
Journal) © 25Jun57; KK126469, 

Pure TBA product manual; supplement 
809M. Automotive products for 
passenger cars, light trucks. 

NM: additional text. © 12Ju157; 
KK129899. 

Tag your-car for Pure's guaranteed 
all-winter anti-freeze protection; 
One-Fill anti-freeze. (In Lima 
citizen, Lima, Ohio, Sept. 17, 
1957, home ed., p.10) © 17Sep57; 
KK128970. 

PUREE, VICTOR. © 

Foliow the rose to Quitsie's 
Washington, Pa., diner and motel 

_ Village. © 13May57; KK126493, 

PUREX CORP., LTD. 

Sweetheart sweet, mild toilet 
soap, foil label, © Purex 
Corp., Ltd., Manhattan Soap 
Division; 15Jul57; KK128986,. 


PURSE, R. P., JR. d.b.a. PURCO, SEE 


Q 


QUAKER STATE METALS CO, © 

All the aluminum building products 
you need, (In American lumberman 
& building products merchandiser, 
Sept. 3, 1956, p.179) Appl. au- 
thor: Foltz-Wessinger, Inc. 
© 4Sep56; KK127076, 

The Babe know where it was going; 
aluminum, (In Modern metals 
magazine, Oct. 1957) Appl. 
author: Foltz-Wesainger, Inc. 
© 220ct57; KK129209. 


CURRENT REGISTRATIONS 


Beat competition, offer your cus- 
tomers ... Quaker State aluminum 
building products. Corrugated 
aluminum roofing in rolls [and 
others] (In American lumberman & 
building products merchandiser, 
Apr. 29, 1957, p.13) Appl. au- 
thor: Foltz-Wessinger, Inc. 
© 29Apr57; KK127872. 


QUALITY BAKERS OF AMERICA COOPERATIVE, 

INC. © 

For extra proteins, young folks 
need Sunbeam bread energy; it 
lasts and lasts. © 8Apr57; 
KK128659. 

For more than just surface energy, 
get Sunbeam bread energy. ([Swim- 
mer] © 8Apr57; KK126811. 

For the extra things you tackle; 
Sunbeam bread energy; it lasts and 
lasts. Smith's Sunbeam enriched 
bread. {(Fisherman] © 8Apr57; 
KK126813. 

Give yourself a break with Miss 
Sunbeam's wife-saver tips. Reach 
for Sunbeam bread. © 27Sep56; 
KK129382. 

Look for Miss Sunbeam, she's a real 
wife-saver. Reach for Sunbeam 
bread. © 27Sep56; KK129383. 

To stay alert longer; Sunbeam ener- 
Sy; it lasts and lasts. Smith's 
Sunbeam enriched bread. [Airline 
hostess] © 8Apr57; KK126812. 


QUIGLEY (W. B.) LABORATORY. 

Stop Stalls; starts wet motors and 
keeps them running. 4 fluid 
ounces, © Wilfred Bennett 
Quigley d.b.a. W. B. Quigley 
Laboratory; 2Aug57; KK129476. 


QUIGLEY, WILFRED BENNETT d.b.a. 
W. B, QUIGLEY LABORATORY, SEE 
Quigley (W. B.) Laboratory. 


R 


RADCLIFFE SHOES, INC. d.b.a. PROMETTE, 
SEE Promette. 


RADIO CORP, OF AMERICA, © 

Behind RCA's 1955 record; behind 
KCA's 1956 opportunities, stand 
these KCA advantages for you. 

(In Electronics, Dec. 1955, p. 
380-387) Appl. author: Al Paul 
Lefton Co., Inc. © 25Novs5; 
KK129060, 

Engineering and science at RCA, 
From the chart details describ- 

ing some of the professionally 
significant positions, (In Elec- 
tronics, Apr. 1, 1957, p.394-395) 
Appl. author: Al Paul Lefton Co., 
Inc. © 25Mar57; KK129057. 

Engineering and science at RCA; 
from the chart, details describing 
some of the professionally sig- 

nificant positions. (In Proceed- 
ings of the IRE, July 1957, 
p.132A-133A) Appl. author: Al 
Paul Lefton Co., Inc. © 10Jul57; 
KK1 30256. 

Engineering and science at RCA; 
from the chart ... (In Elec- 
tronics, Mar. 1, 1957, p.li\95- 
496) Appl. author: Al Paul 
Lefton Co,, Inc. © 25Feb57; 
KK1290),9. 

Engineering and science at RCA 
starting salaries: Non-managerial 
to $15,000. (In Scientific Amer- 
foan, Mar, 1957, p.173) Appl. 
author: Al Paul Lefton Co,, Inc, 
© 25FebS7; 10029071. 


Engineers and scientists, as RCA 
moves ahead, you can do the same, 
(In Sefentific America, Apr. 1955) 
Appl, author: Al Paul Lefton Co,., 


Inc, © 25Mar55; KK129070, 


Engineers and scientists: Check 
the chart below for openings in 
your field, (Im Electronics, 

Apr. 1955, p.382-383) Appl. au- 

thor: Al Paul Lefton Co, Inc. 

© 25Mar55; Kk129052, 

Engineers, as RCA moves ahead, you 
can do the same, (Im Scientific 
American, Mar. 1955, p.91) 

Appl. author: Al Paul Lefton Co., 

Inc, © 25Feb55; KkK129062, 

Engineers, scientists select your 
type of work, (Im The New York 
times, May 20, 1956, p.F 17) 
Appl. author: Al Paul Lefton 
Co., Inc. © 20May56; KK1290\6. 

Engineers, scientists; starting 
Salaries ... Modern benefits pro- 

ram; relocation expenses paid. 
In The New York times, Sept. 16, 
1956, p.F15) Appl. author: Al 
Paul Lefton Co., Inc. © 16Sep56; 
KK1350257. 

Engineers, scientists, West Los 
Angeles and 17 other nation-wide 
locations, (Im Los Angeles times, 
Aug. 23, 1956, pt.2, p.7) 

Appl. author: Al Paul Lefton Co,, 

Inc. © 23Aug56; KkK12905). 

Here's proof, opportunity is great- 
est at RCA for experienced 
scientists and engineers, (In 
Scientific American, June 1955, 
p.88) Appl. author: Al Paul 
Lefton Co., Inc. © 25May55; 
KK129066, 

Look to RCA for the kind of oppor- 
tunities particular engineers and 
scientists have been looking for, 
(In The New York times, Jan. 15, 
1955, p.12F) Appl. author: Ai 
Paul Lefton Co., Inc. © lovJan5d= 
(in notice: 1954); KK1350205. 

Over 500 experienced engineers and 
scientists chose design and de- 
velopment careers with RCA during 
the last year. (In Electrical 
engineering, June 1955, p.714) 
Appl, author: Al Paul Lefton Co., 
Inc. © 22May55; KK129059. 

Over 500 experienced engineers and 
scientists chose design and de- 
velopment careers with RCA during 
the last year. (Im Scientific 
American, Aug. 1955, p61) 

Appl. author: Al Paul Lefton Co., 
Ince © 25Ju155; KK129073. 

Over 500 experienced engineers and 
scientists chose design and de- 
velopment careers with RCA during 
the last year. (In Scientific 
American, July 1955, p.53) 

Appl, author: Al Paul Lefton Co., 
Inc. © 25JunS55; KK129065, 


Over 500 experienced engineers and 
scientists ehose design and 
development careers with RCA ... 
(In The New York times, June 26, 
1955, p.Fll) Appl. author: Al 
Paul Lefton Co., Inc. © 26Jun‘ 
KK1 30262. 

Over 600 experienced engineers and 
scientists chose RCA systems, de- 
sign or development careers, 

(In Sefentific American, Dec, 
1955, pel31) Appl.author: Al 
Paul Lefton Co., Inc. © 25Nov55; 
hK129069, 


Over 600 experienced engineers and 
acientists chose RCA ayatema, 
design or development careers in 
the last year, (In Electronica, 
Oct. 1955, p.409) Appl. au- 
thor: Al Paul Lefton Co,., Inc. 
© 25Sep55; KK129051, 

Over 600 experienced engineers and 
acientistsa chose RCA aystenms, 
design or development careers in 
the last year, (In Solentific 
American, Oct. 1955, p.79) 

Appl. author: Al Paul Lefton Co,, 
Inc. © 25Sep55; Km129068, 


166 COMMERCIAL PRINTS AND LABELS 


RADIO CORP. OF ANERICA. © Cont'd. 

RCA expansion opéns immediate, 
attractive positions for engi- 
neers and scientists with BS or 
advanced degrees. (In The New 
York times, Nov. 28, 1954, p.F13) 
Appl. author: Al Paul Lefton Co., 
Ine. © 28Nov54; KK130261. 

RCA to IRE: Engineering and science 
at RCA; starting salaries, non- 
managerial to $15,000. (In 
Electronic daily, Mar. 18, 1957, 
Pe79) Appl. author: Al Paul 
Lefton Co., Inc. © 18Mar57; 
KK129050. 

RCA to IRE: More than 500 exper- 
ienced engineers and scientists 
-eee (In The New York times, 

Mar. 21, 1955, p.eL 29) 
Appl, author: Al- Paul Lefton Co., 
Inc. © 21Mar55; KK1290l7. 

RCA to IRE: Scientists, engineers, 
Starting salaries: Non-managerial 
to $15,000. (in The New York 
times, Mar. 17, 1957, per 17) 
Appl. author: Al Paul Lefton Co., 
Inc. © 17Mar57; KK1290h). 

RCA to IRE: You can select at RCA. 
More than 700 engineers and 
scientists ee. In Electronic 
daily, Mar. 19, 1956, p.17) 
Appl. author: Al Paul Lefton Co., 
Inc. © 19Mar56; KK129056. 

Scientists, engineers RCA starting 
Salaries ... examples of typical 
positions from the chart. (In 
The New York times, Mar. 24, 1957, 
p.F13) Appl. author: Al Paul 
Lefton Co., Inc. © 24Mar57; 
KK127276. 

Scientists-Engineers; starting 
Salaries ... Modern benefit pro- 
gram; interview and relocation 
expenses paid. (In The New York 
times, Apr. 28, 1957, p.F11) 

Appl. author: Al Paul Lefton Co., 
Inc. © 28Apr57; KK130260. 

Scientists, engineers; starting 
Salaries ... Modern benefit pro- 
gram; interview and relocation 
expenses paid. (In The New York 
times, Mar. 31, 1957, p.F135) 
Appl. author: Al Paul Leften So.., 
Ine. © 31Mar57; KK150259. 

Stand these RCA advantages for you; 
fields of engineering activity. 
(In The New York times, Nov. 20, 
1955, p.F13) Appl. author: Al 
Paul Lefton Co., Inc. © 20Nov55; 
KK130264. 

To the engineer who is very partic- 
ular about his future, (In 
Electronics, Jan. 1955, p.368- 
369) Appl. author: Al Paul 
Lefton Co., Inc. © 25Dec5h; 
kk1290)8. 

To the engineer who is very partic- 
ular about his future; RCA expan- 
sion opens the kind of permanent 
opportunities ... (In Eléctrical 
engineering, Mar. 1955, p.68A- 
69A) Appl. author: Al Paul Lef- 
ton Co., Inc. © 22Feb55; 
KK129072. 

To the engineer who is very partic- 
ular about his future; RCA expan- 
sion opens the kind of permanent 
opportunities ...° (In Electron- 
ics, Mar. 1955, p.\90-,91) 

Appl, author: Al Paul Lefton Co., 
Inc. © 25Feb55; KK129061. 

Within the last year, more than 500 
experienced engineers and scien- 
tistmw chose design and develop- 
ment careers with RCA, (In Elec- 
tronics, July 1955, pe328-329) © 
Appl, author: Al Paul Lefton Co., 
Inc. © 25Jun55; KK129053. 

Within the last year, more than 

500 experienced engineers and 
scientists chose design and de- 
velopment careers with RCA, 

(In Proceedings of the I.R.E., 


Aug. 1955, PelZA-135A) Appl. 
author: Al Paul Lefton Co., Inc. 
© 10AugS5; 29058. 

You can select at RCA, (In Elec- 
tronic daily, Aug. 21, 1956, 
pe2) Appl. author: Al Paul Lef- 
ton Co., Inc. © 21Aug56; 
KK129055. 

You can select at RCA; more than 
700 engineers and scientists 
selected RCA ... (In The New York 
times, Mar. 18, 1956, p.F19) 
Appl. author: Al Paul Lefton Co., 
Inc, © 18Mar56; KK130258. 

You can select at RCA, New oppor- 
tunities ... (In Scientific 
American, Feb. 1956, p.1h7) 

Appl. author: Al Paul Lefton Co., 
Inc. © 25Jan56; KK129067. 

You can select at RCA§ new oppor-=- 
tunities ... (In The Néw York 
times, Jan, 22, 1956, p.F 15) | 
Appl. author: Al Paul Lefton Co., 
Ince © 22Jan56s KK1290h5. 

You can select at RCA, Now, pin- 
point your future, (In Electri- 
cal engineering, Feb. 1956, p. 
764-774) Appl, author: Al Paul 
Lefton Co., Inc. © 22Jan56; 
KK129063. 

You can select at RCA. Now, pin- 
point your future, (In Electron- 
ics, Nove 1956, Pe Zh—l35 ) 

Appl. author: Al Paul Lefton Co., 
Ine. © 250ct56: KK12906l. 


RADIO WIRE TELEVISION, INC. © 
Lafayette assembly manual, master 
audio control center; model 
KT-300, Appl. author: Max H. 
Kranzberg. © 70ct57; KK130062. 


RAINBOW PLASTICS. 

Official heavy-duty quality Life- 
gard floats. Style no.590, 350. 
© Rainbow Plastics, a partnership 
composed of Edwin. E. Presby & 
Daniel D. Price; 19Nov57; 
KK130242, 


RALSTON PURINA CO. © 
Dial a researched formula; turkeys, 
steer [and others] Check-R-Mixer. 
© 10Jun57; KK127504. 
Purina pig buying guide. 25307 A. 
© 28Jun57; KK129511. 


RAMSET FASTENING SYSTEM. © 

Hammer-in-fastening tool; Shure- 
Set, for fastening into concrete, 
masonry and cinder block. Appl. 
author: John Schwaller. © 6Ju157; 
KK127182. 

Shure-Set; drives like a nail, holds 
like an anchor, in concrete and 
masonry; hammer-in fastening 
tools. Appl. author: John 
Schwaller. © 6Ju157; KK127183. 


RAMSEY CORP. © 

Now Ramco moves to manufacturing 
leadership with the newest most 
modern piston ring plant in the 
industry. 10-Up chrome piston 
ring sets. (In Jobber topics mag- 
azine, Nov. 1957, p.2h1-2h8) 
Appl. author: Hanson & Stevens, 
Inc. © 15Nov57 (in notice: 1458); 
KK130569. 


RANDOLPH, BROOK, © 

Magazine subscriptions solicited. 
Hurry, hurry; hurry, hurry, 
hurry. (In St. Louis globe- 
democrat, Nov. 13, 1957, p.14) 
© 13Nov57; KK130024, 

Magazine subscriptions solicited, 
Of their splendor, be you a part. 
(In St. Louis globe-democrat, 
Oct. 9, 1957, p.9) © 90ct57; 
KK130059, 


RATKE, DAVID d.b.a. MIDLAND CHEMICAL 
CO. _ SEE Midland Chemical Co. 


July—Dec. 


RAY COUNTY HERALD. 
Sunny days. SEE Worthington, Brice. 


REARDON CO. © 

Bondex for waterproofing and deco- 
rating masonry surfaces ... 
cement paint; heavy duty. 
© 29Apr57 (in notice: 1956); 
KK128257. 

Bondex silicone waterproofing; for 
waterproofing structurally sound 
exterior above-grade masonry sur- 
faces. Appl. author: D'Arcy 
Advertising Co. © lApr57; 
KK128394. 

Nobody told me, there's a Bondex 
product for every waterproofing 
problem. Heavy duty, cement 
Paint, Quick Plug. © 29Apr57; 
KK128256. 


RED HEART DIVISION, JOHN MORRELL & 
CO. SEE Morrell (John) & Co. 


RED LABEL PRODUCTS. © 
Londaul, the best yet; bleaches, 
deodorizes ... Contents 1 gallon. 
© 27Aug57; KK128599. 


REDDEN, GRANT. © 
Rug and carpet retufting; instruc- 
tions using curved latch-eye 
needles. © 80ct57; KK128881. 


REED, WILLIAM P. © 
Multiple picture puzzle; its 
purpose, how constructed ... 
(Multipule picture puzzle) 
© 170ct57; KK129597. 


REFRACTORIES DIVISION, BABCOCK & 
WILCOX CO. SEE Babcock & Wilcox 
Co. 


REGAL. © 

Coming into Times Square today, the 
biggest hit in men's shoes; 
Continentals. (In The New York 
times, Oct. 22, 1957, p.18) 

Appl. author: Doyle Dane Bern- . 
bach, Inc. © 220ct57; KK129683. 

High style on a shoestring; here's 
the hand-stitched roll edge 
that's shaping up as the most 
important Continental style idea 
of the year. (In Ebony, Dec. 
1957, p.12) Appl. author: Doyle 
Dane Bernbach, Inc. © lONov57; 

KK130514. 

Need we say more? Headquarters for 
Continentals. (In Cincinnati 
enquirer, Oct. 14, 1957, p.8) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 140ct57; KK129680. 

No charge, sir. Regal will hand- 
antique your shoes, without charge, 
just as the English bootmakers do. 
(In The New York times, Oct. 15, 
1957, p.-19) Appl. author: Doyle 
Dane Bernbach, Inc. © 150ct57; 
KK129310. 

Regal's having quadruplets today; 
new Regal shoe stores, formal 

opening today. (In Daily news, 
New York, Sept. 17, 1957, Brooklyn 
section, p.Bl) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 17Sep57; KK129436. 


Who says a Scotch grain brogue has 
to be stiff; antique Scotch calf 
by Regal. (In The Cincinnati 
enquirer, Nov. 11, 1957, p.6) 
Appl. author: Doyle Dane Bernbach, 
Ine. © 11Nov57; KK130286. 


REICH, FRANZ. © 
The M in your hands ... buy Meyer's 
coffee. © 30Apr57; KK128093. 


REIDER (S. A.) & CO. © 
Minnipac, purse laundry aid for 
milady. Appl. author: S. A. 
Reider, © 12Jul157; KK126756. 


| 1957 


REILY (WILLIAM B.) & CO., INC. © 

Coffee-making secret found. 
Luzianne white label coffee and 
chicory. (In The Bee, Danville, 
Va., Sept. 5, 1957, p.2-C) 
© 5S8ep57; KK129807. 

Happy coffee secret discovered. 
Luzianne white label coffee and 
chicory. (In The Bee, Danville, 
Va., Sept. 5, 1957, p.3-C) 
© 5Sep57; Kk129808. 

Make your coffee memorable. 
Luzianne white label coffee and 
chicory. (In The Bee, Danville, 
Va., Sept. 5, 1957, p.2-B) 
© 5Sep57; KK129806. 

The secret of a taste you'll love 
is found in white label Luzianne 
coffee and chicory. (In The Bee, 
Danville, Va., Sept. 5, 1957, 
Pp-7-A) © 5Sep57; KK129809. 

10g off on every 2 oz. jar. 
Luzianne coffee and chicory. 

(In The News & courier, Charles- 
ton, S. C., Oct. 24, 1957, p.14-B) 
© 2hoct57; KK129810. 

25é coupon good on Luzianne's 3 1b. 
pail; coffee & chicory. (In 
Progressive farmer, Ga.-Ala.-Fla. 
ed., Oct. 1957, p.86A). © 15Sep57; 
KK129386. 


REINHART, ARTHUR L. d.b.a. REINHART'S 
SOUTHERN KITCHENS, SEE Reinhart's 
Southern Kitchens, 


REINHART’S SOUTHERN KITCHENS. 
Ohio's famous liquor candies; bour- 
bon, scotch, rum. One pound. 
© Arthur L. Reinhart d.b.a. Rein- 
hart's Southern Kitchens; 22Aug56; 
KK126580. 


REKO PRODUCTIONS. 
Looking for increased sales; ad 
mats. Here's how to prepare ... 
for extra mobile home sales. 
© Reko Productions (Reginald c. 
Requa & Herman W. Konow) 1Nov57; 
KK130301. 
RENICK, MAXINE K. 
2000-mile Trip-L-Pow-R service warn- 
ing record. 


REO DIVISION, MOTOR WHEEL CORP. SEE 
Motor Wheel Corp. 


REPUBLIC MOLDING CORP. © 
78 line of flexible plastic rec- 
tangular waste baskets; the 
general line of waste baskets. 
Polly Flex. Appl. author: Elon 
C. Olson. © 29Jun57; KK127931. 


Unit-pack waste basket display; 


Polly Flex. Appl. author: 
Milton Saltzman. © 98ep57; 
KK128435. 


Year ‘round joys and cheers; Polly 
Flex virgin all polyethylene 
housewares. Clothes basket, 
waste baskets [and others) 
author: Pattison-Lundal. 
© 120ct56; KK129330, 


REQUA, REGINALD C, & HERMAN W, KONOW; 
REKO PRODUCTIONS, SEE Reko 
Productions, 


RESHAM, LTD, © 
Person-alysis; interpretation 
sheets. A Lowell game. 
© 9May57; KK129509. 
Person-alysis, the psychological 
game for adults. (A Lowell game) 
© 9May57; KK126500, 


Appl. 


RESULTS UNLIMITED. 
First stop .,. a personal vacation 
loan from National Community 
Bank. © Abe A. Green & Louis L. 


Gingold t.a. Results Unlimited; 
25May57; KK129697. 
The house that Jack built is the 
house that an NCB loan bettered. 


SEE Cogswell, Arnold B. 


CURRENT REGISTRATIONS 


National Community Bank. 

© Abe A. Green & Louis L. Gingold 
t.a. Resuits Unlimited; 253un57; 
KK126643. 

Like Jack's beanstalk, watch your 
Savings grow with this handy 
flip-open dimesaver. National 
Commnity Bank. © Abe A. Green 
& Louis L. Gingold t.a. Results 
Unlimited; 90ct57; KK129698. 

There's more cooing, when there's 
less billing at Christmas; 
Christmas club. National 
Community Bank. © Abe A. Green 
& Louis L. Gingold t.a. Results 
Unlimited; 110ct57; KK129701. 

A very personal matter; your fi- 
nancial needs ... National 
Community Bank. © Abe A. Green 
& Louis L. Gingold t.a. Results 
Unlimited; 25Ju157; KK129696. 

Wish you were here? ‘National 
Community Bank. © Abe A. Green 
& Louis L. Gingold t.a. Results 
Unlimited; 25Jun57; KK126642, 


REUSS, RALPH F. d.b.a. CHARTER PLANS. 
SEE Charter Plans. 


REVELL, ENC. © 
Air Power; 5 jet airplane models to 
build. CBS Television. NM: top 
& side edges. © 1Nov56; KK129963. 


REVLON, INC. © 

Even the smartest make-up can't 
hide tired, strained eyes. Eye- 
Fresh, eye beauty drops. (In 
Vogue, Oct. 1, 1957, p.15) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 10ct57; 
KK129313. 

For Mother's Day, give ... Futurama 
by Revlon; the lipstick case ... 
(In The New Yorker, May 4, 1957, 
p.11) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 2May57; KK126684. 

For the woman of 17, the girl of 
37, Revlon's new Pink Vanilla; 
lipstick. (In Seventeen, Aug. 
1957, p17) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 1lAug57; KK128030. 

From this day on, you can set 
straight hair to stay curly; 
Satin-Set with Humidex. (In The 
Atlanta journal & constitution 
Magazine, July 14, 1957, p.39) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 143u157; KK128031. 

Hidden Beauty clinic by Alma San- 
chez. Bouffantasie Convertible, 
a stunning new fashion cut; Satin- 
Set. (In American hairdresser & 
beauty culture, Oct. 1956, p.51) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc, 
© 25Sep56; KK128827. 

New color, Persian Melon; a luscious 
golden melon with a coral flavor 
for lips, fingertips ... (In 
Vogue, June 1, 1957, p.10-11) 
res Sure ns Batten, Barton, 

retine & Osborn, Inc. © lJun57; 
KK126683, at 

New medical formula discovered by 
Revion stops diaper rash before 
it starts; Revlon's Baby Sili- 


care, (In Parents magazine, 
Aug 1, 1957, p.17) © 1Aug57; 
KK129156, 


Now, tan to gold without peeling ... 
Revlon's Sun Bath, the beauty tan 
lotion. (In Look, June 25, 1957, 
p.12) © 25Jun57; KK128909, 

Now, the first, luscious high-glosa 
lipstick; Lustrous lipstick. 

(In Vogue, Oct. 1, 1957, p.21) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 10ct57; KK130069, 


167 


Now, the flattery of candlelight 
everywhere you go. Touch-and- 
Glow liquid make-up ... (In Good 
housekeeping, Oct. 1957, p.15) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 19Sep57; KK130103. 

Now, your hair can look, feel, act 
naturally curly. Satin-Set spray. 
(In The New York times, July 21, 
1957, p.57) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Ine. © 21Ju157; KK130102. 

Persian Melon, Revlon's new color 
for fingertips and toetips, too; 
nail enamel. (In McCall's, July 
1957, p.27) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 27Jun57; KK129312. 


Persian Melon, Revlon's new color 
for fingertips ... (In McCall's, 
July 1957, p.27) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 27Jun57; KK126686. 

This Christmas give her the jewelry 
with the lipstick inside; Future- 
ma by Revion. (In Harper's 
bazaar, Dec. 1957, p.15) Appl. 
author: Warwick & Legler, Inc. 
© 29Nov57; KK130491. 

This Christmas, give the present 
with the beautiful future; Revlon's 
fabulous Futurama, the permanent 
lipstick case ... (In Vogue, 

Dec. 1956) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Dec56; KK128367. 

When flowers won't do ... Futurama 
by Revlon; the lipstick case .., 
(In The New Yorker, Apr. 13, 1957, 
p.63) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1llApr57; KK126685. 

You, reflecting this lovely radi- 
ance, always. Love-Pat, it's 
pressed powder ... [Sunset; girl 
wearing jewels] (In McCall's, 
Aug. 1957, p.15) Appl. author: 
C. J. La Roche & Co., Inc. 
© 25Jul57; KK127534. 


REVLON PHARMACAL DIVISION. © 
Rough, red, hurt hands? Revlon's 
new medicated Silicare protects 
and heals as no cosmetic lotion 
can. (In Woman's home companion, 
Oct. 1956, p.25) © lOct56; 
Kk128891. 


REYELLE PHOTOGRAPHY, INC. © 
Order blank for photos, color 
Slides, movies. Bettie Page & 
five others, © 310ct57; 
KK130371. 


REYNOLDS METALS CO. © 
Best for baking cakes; Reynolds 
Wrap. Best for prepared mixes; 
Reynolds Wrap aluminum packaging. 
(In Life, Feb. 25, 1957, p.5) 
Appl. author: Buchanan & Co., 
Inc. © 21Feb57; KK130120. 


Best for baking ham; Reynolds Wrap. 
Best for packaging ham; Reynolds 
Wrap aluminum packaging. (In 
Life, Apr. 15, 1957, p.177) 

Appl. author: Buchanan & “o., Ine. 
© llApr57; KK1 117. 

Best for cooking with cheese; Rey- 
nolds Wrap. Best for packaging 
cheese; Reynolds Wrap aluminus 


packaging. (In Life, June 10, 
1957, p.73) Appl. author: 
Buchanan & Co., Inc, © 6funS7; 
KK1 50121. 


Best for munch-time freshness; 
Reynolds Wrap. Best for packaginy 
bread; Reynolds Wrap aluminum 


packaging. (In Life, Sept. 9, 
1957, p.90) Appl. author: 
Buchanan & Co., Inc. © SSepS7; 
KK180118, 


168 COMMERCIAL PRINTS AND LABELS 


REYNOLDS METALS CO. © Cont'd. 

For fish that everybody loves ... 
use Reynolds Wrap. Baked stuffed 
fish fillets. (In Ladies' home 
journal, Mar. 1957, p.22) 

Appl. author: Buchanan & Co., 
Inc. © 28Feb57; KK130119. 


RHOADS, D. DEAN, sole proprietor, FOOD 
SERVICE EQUIPMENT CONSULTANTS. 
SEE Food Service Equipment Con- 
sultants. 


RICHARD (ANDRE L.) CO., INC. © 
Lavender Mist beauty bath oil. 
Contents: 4 fl. oz. © 10May57; 
KK127542. 


RICHARDS MANUFACTURING CO. © 

Adjustable hip screw (SMO). Appl. 
author: Harry T. Treace. 
© 28Aug57; KK127979. 

SMO femoral prostheses; combination 
bone surgery mallet. Appl. au- 
thor: Harry T. Treace. © 19Jun57; 
KK126814. 

RICHEY, W. R. © 

Live-Pak; fish design. 

© 10ct57; KK130830. 


RICHMOND, VIRGINIA. © 
Chesterfield records presents 
Virginia Richmond. Betcha; 


45-348, © 21Nov56; KK129472. 
Vegas records. Crown. © 21Nov56; 
KK129471. 


RICHMOND FIREPROOF DOOR CO. © 
Pass windows ease service; Telco 
pass window for low overhead 
conditions, © 250ct57; 
KkK129819. 


RILCO LAMINATED PRODUCTS, INC. © 
Type 55 utility rafters; construc- 
tion details. Appl. author: 
Charles W. Masterman. © 10Ju157; 

KK128013. 


RILEY, RAY JOE d.b.a. RILEY SEED 
FARMS, SEE Riley Seed Farms. 


RILEY SEED FARMS, 

Yieldmaster from pedigreed seed; 
planting seed. © Ray Joe Riley 
d.b.a. Riley Seed Farms; 5Sep57; 
KK128795. 


RIVER BRAND RICE MILLS, INC. © 

The best rice ready-to-eat as fast 
as any; at Luchow's famous res- 
taurant. River brand; Carolina 
brand, (In Family circle, May 
1956, p.107) Appl. author: 
Donahue & Coe, Inc. © 26Apr56; 
KK128490. 

Only nature can give them such de-~ 
licious natural flavor. River 
brand white rice; Carolina brand 
rice. (In Look, Jan. 22, 1957, 
pel) Appl. author: Donahue & 
Coe, Inc, © 8Jan57; KK12903). 


ROBERT HALL CLOTHES, INC., a division 
of UNITED MERCHANTS & MANUFACTURERS. 
SEE United Merchants & Manufacturer. 


ROBERTSON, EVELYN R. & RALPH E, 
MACKENZIE d.b.a. FUNNY-SAKS. SEE 


Funny-Saks Co. 


ROCK OF AGES. © 

Designed for our times; cemetery 
markers. © 15May57; KK128501. 

Designed for today for someone who 
loved you. (In Reader's digest, 
May 1957, pe185) © Rock of Ages 
Memorials, accepted alternative 
designation of Rock of Ages; 
25Apr57; KK128388, 

Designed for today for someone who 
loved you; memorials. (In The 
Saturday evening post, Sept. 22, 
1956, p.118) © 18Sep56; 
KK128499. 


Granite quarry, Barre, Vermont. 
Look for the Rock of Ages seal 
on monuments and markers ... 
© 1May57; KK128500. 

There is no finer expression of 
Catholic faith ... now Rock of 
Ages introduces Rosary memorial 
designs, © 15May57; KK128502. 

Through a reverent life the Rosary 
brings comfort ... symbolize in 
memorial design your love for the 
faithful departed. (In Extension, 


May 1957, p.2 of cover) 
© 10Apr57; KK128498. 


ROCK OF AGES MEMORIALS. SEE Rock of 
Ages e 


ROCKWELL MANUFACTURING CO. © 
Deltacraft handbooks, a modern li- 
brary for family fun. Delta 
power tools. © 27Jun573 
KK129075. 


ROCKWELL SPRING & AXLE CO, 

For today's most complete line of 
quality axles and brakes for com- 
mercial vehicles specify Timken- 
Detroit ... (In Automotive in- 
dustries, May 1, 1957, p.13l-135) 
Appl. author: George Drake, 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
1May57; KK127225. 

For today's most complete line ... 
specify Timken-Detroit, products 
of Rockwell Spring and Axle Co. 
(In Fleet owner, Aug. 1957,7 _ 
p.1242125) Appl. author: Norman 
Fox. © Timken-Detroit Axle Divi- 
sion, Rockwell Spring & Axle Co.; 
1Aug57; KK130431. 

If it moves, we can stop it; TDA 
prakes, for every industrial 
application where heavy-duty brak- 
ing is required; FSH brake. (In 
Flow, May 1957, p-167) Appl. au- 
thor: George Drake. © Timken- 
Detroit Brake Division, Rockwell 
Spring & Axle Co.; 1May57; 
KK127222. 

980 lbs. of extra payload here ... 
Timken tandem driving and trailer 
axies. (In Transportation supply 
news, Mar. 1957, p.34-35) Appl. 
author: Norman Fox, © Timken- 
Detroit Axle Co. (in notice: Tim- 
ken-Detroit Axle Division, Rock- 
well Spring & Axle Co.); 1Mar57; 
KK130816. 

Specify Timken-Detroit TK-500 series 
trailer axles. (In Fleet omer, 
Apr. 1957, p.193) Appl. author: 
George Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; lApr57; KK127224. 

Timken-Detroit offers today's broad- 
est range of planetary axles. 

(In Design news, May 15, 1957, 
p. 80-81) Appl. author: Norman 
Fox. © Timken-Detroit Axle Co. 
(in notice: Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.); 15May57; KK130815. 


ROE BROS. STORES, INC. © 
Academy Award, the Oscar of fashion; 
fine footwear. © 16Sep57; 
KK128426,. 


ROMAN MEAL CO. © 

Braun's Roman Meal bread; a deli- 
cious blend of white, whole wheat, 
bran and rye. Net weight 14 ozs. 
© 223u157; KK127029. 

Brown 'n serve rolls. Net wt. 
12 oz. © 150ct57; KK129691. 

Muffin mix. Net wt. 9 oz. 
© 19Nov57; KK130658. 

Quick cooking Roman Meal cereal; 
for baking, too. Contents 1 pound 
12 ounces, © 10ct57; KK129690. 


RONDA-WEAR CORP. © 
Blush; nylon brief. 


KK127964. 


© 6Aug57; 


July—Dec. 


Coy; acetate rayon brief. 
© 8aug57; KK127963. 

Pin Pac panties. © 110ct57; 
KK129258. 


RONEY ICE CREAM CO. © 
Real Rich ice cream, One pint 
liquid. © 26Aug57; KK128382. 


ROSE LAWN MONUMENT ASSN., INC. © 

Certificate value $50.00. A 
monument guaranteed at death; 
granite material. © 230ct57; 
kk129801. 

Certificate value $100.00. A 
monument guaranteed at death; 
granite material. © 230ct57; 
KK129799. 

Certificate value $75.00. A 
monument guaranteed at death; 
granite material. © 230ct57; 
KK129800. 

Official payment notice. A monument 
guaranteed at'death ... 
© 230ct57; KK129802. 


ROSEN (E.) CO. © 
Everyone's sweet on Tweety pops. 
(In Life, May 21, 1956, p.170) 
Appl. author: Bo Bernstein. 
© 21May56; KK128237. 


ROSS, ART. © 
Tricky putty; wonder toy plastic. 
NM: "different art work." 
© 140ct57; KK129598. 


ROTH, EDWARD. © 
Wierd-O0-Cals [sic] fantastic de- 
Signs for car, cycle ... triple- 
coat decals. Appl. author: 
Gordon Roth. © 57; KK126498. 


ROTHMAN, HARRY. © 
Rothman to book first passage to 
lanet. Cashmere sport jackets 
Pana acnccal (In The New York 
times) © 310ct57; KK129646. 

3 days only; from the stocks of 3 
famous. men's. quality clothing 
makers, Suits, topcoats, over- 
coats. (In The New York times) 
© 240ct57; KK129375. : 


ROUX DISTRIBUTING CO., INC. © 
Suddenly you look younger with Roux 
haircolor that looks as though it 
had always been your own. In 
Vogue, Sept. 15, 1956) Appl. au- 
thor: Harold Dundes. © 15Sep56; 
KK128934. 


RUPPERT, JACOB, © 
Your choice reflects your good 

taste; Knickerbocker beer. 
[Pienic scene; man taking box out 
of trunk of car] (In New York 
Amsterdam news, June 15, 1957, 
P-7) Appl. author: Warwick & 
Legler, Ine. © 13Jun57; 
KK128308. 


RUSSELL, GEORGE LOUIS, sole ower, 
RUSSELL ENTERPRISES. SEE Russell 
Enterprises. 


RUSSELL ENTERPRISES, 

Tote Aid shopping bag handle; carry 
a full shopping bag with comfort 
eee © Russell Enterprises, 
solely owned by George Louis 
Russell; 3Jul57; KK128888, 


RYETTE CO. © 
New, crisp, tantalizing snack; 
Ryettes, you'll favor that flavor. 
Net wt. 4 1/2 oz. Appl. author: 
Louis E. Westheimer. © 2Sep57; 
KK128266. 
8. 0. S. CO. © 
Busy holiday kitchens call for 
S. 0. S.; magic scouring pads. 


Appl. author: McCann-Erickson, 
Inc. © 20Nov56; KK127395. 


1957 CURRENT REGISTRATIONS 169 


My bonny lassie. Two standing 
dolls; 45 costume pieces. 
4186. © 22Ju157; KK127238. 
Paper doll ballet. Four dolls on 
heavy board ... 6093. 
© 183un57; KK126842. 
Pearl Pool game board. 
© 16Ju157; KK127069. 


Picture lacing; 3 to 6 years. 
4191. 5 pictures and 5 laces. 
© 20Jun57; KK126563. 


Ramar of the jungle big game hunt. 
No.3111. © 16Ju157; KK127066. 


Ramar of the jungle game board. 
pp lilale © 16Ju157; KK127067. 
Sweetheart dolls, with real cloth 
dresses and accessories. 3 

lovely dolls ... 6097. 
© 18Jun57; KK126840. 


Tinkle Toy stuffies to make; 4 to 
9 years. 6090. 8 front-and- 
back toys ... © 20Jun57; 
KK126560. 

Toymaker lace-ups; 6 to 10 years. 
37 punch-outs ... 6086. 
© 7Jun57; KK126841. 


ST, ALBAN'S CORP. © 
Amazin, multi-purpose cleaner. 
Appl. author: St. Alban's Corp., 
employer for hire of Jane Lawrence, 
© 120ct57; KK129257. 


SALERNO-MEGOWEN BISCUIT CO. © 

Genuine coconut bars. Net weight 
9 ozs. Appl. author: Associated 
Artists. © 23Aug57; KK128035. 

Pecan crescents. Net weight 9 ozs. 
Appl. author: Milprint, Inc. 
© 3S8ep57; KK128262. 

Salerno peanut butter crunch 
cookies. Net weight 10 ounces. 
Appl. author: Arno Juntunen. 
© 28Jun57; KK126668. 

Taffy bars. One pound net weight. 
economy car, Saab; seven wonders Appl. author: Arno Juntunen. Big quality, low price; Cream of 
of the Saab. © 24Ju157; © 13Sep57; KK128351. Kentucky. Appl. author: Claude 
KK127037. M. Stafford. © Affiliated Dis- 
SALES DEVELOPMENT CORP. © tillers Brands Corp. d.b.a. 

Eastman kodak camera & Mansfield Schenley Distillers Co.; 


For better ball control, keep clubs 
clean with S. 0. S., says Sam 
Snead. Magic scouring pads. (In 
life, May 21, 1956, p.130) Appl. 
author: McCann-Erickson, Inc. 
© 17May56; KkK128046. 


Give your electric ware the best of 
care, clean it with S. O. S.; 
magic scouring pads. (In Ladies’ 
home journal, Feb. 1957, p.108- 
109) Appl. author: McCann- 
Erickson, Inc. © 25Jan57 (in 
notice: 1956); KK128045. 

How to save time on stove cleaning. 
8. 0. S. magic scouring pads. 

oe Seen Jeunes » Nov. 
1 p.213 Appl. author: 
Beeec talckaon, Ine. © 250ct56; 
KK127164. 

It's fun to cook with shiny pans; 
shine with S. 0. S.; magic 
scouring pads. (In Better homes 
& gardens, Jan. 1957, p.76) 

Appl. author: McCann-Erickson, 
Inc. © 20Dec56; KK129243. 

New, giant economy package; S. 0. S. 
magic scouring pads; cleans and 
shines aluminum. Contents: 18 
handy oval pads. © 24Ju157; 
KK127159. 

Shine as a cook; shine your pans 
with S. 0. S.; magic scouring 
pads. (In Ladies' home journal, 
Sept. 1956, p.143) Appl. author: 
MeCann-Erickson, Inc. © 25aug56; 
KK127163. A 

Where there's smoke, there's 
S. 0. S.; magic scouring pads. 

(In Life, June 25, 1956, p.91) 
Appl. author: McCann-Erickson, 
Ine. © 25Jun56; KK130398. 


SAAB MOTORS, INC. © 
Folks, here's an even better wagon. 
© 24gul57; KK127036. 
From Sweden's foremost builder ... 


SARAS, LOUIS N. © 
Solar ointment; dynamic analgesic 
for colds and pains. 1 3/4 oz. 
or over. © 10ct56; KK126588. 


SARNA (S, S.) INC. © 
Ding Dong phone dialer; solid 
Sarnabrass, hand engraved. 
Appl. author: Sajjan S. Sarna. 
© 11Nov57; KK130661. 


SASTAUNIK, WILLIAM H. 

Renewal and manual order form, 
1958. - Motor magazine [and others] 
By Bill Sastaunik (William H. 
Sastaunik) Appl. states prev. 
version pub. & reg. 1956. NM: 
addition of crash book service. 
© Bill Sastaunik; 15Aug57; 
KK129461. 


No.3114. 


SAVINGS & LOAN FOUNDATION, INC. © 
40 million barrels of cement for 

today's new homes; 120-million- 
dollars' worth in 1956 alone. 
(In U. S. news & world report, 
Mar. 8, 1957, p.15) Appl. au- 
thor: McCann-Erickson, Inc. 
© 4Mar57; KK130384. 


SAVITT, INC. © 
Before; after. 5-D is queensize; 
diamond setting. (In The Hart- 
ford times, Mar. 20, 1957, p.2) 
Appl. author: Wilbur W. Randall. 
© 20Mar57; KK126360. 


SAWYER BISCUIT CO., division of UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 


SCHAEFER BRUSH MANUFACTURING CO. © 
Special Schaefer conveyor belt 
brush; brush tooling. Appl. 
author: Morrison-Greene-Seymour, 
Inc. © 20Nov56; KK127445. 


SCHENLEY DISTILLERS CO. 


SAALFIELD PUB, CO. © 


Campus sweethearts, a carry-doll 
kit. 2 standing dolls and 36 
costume pieces, No.4+430, 
©'30Ju157; KK128522, 

Darling dolls with wavy hair; 
costumes with the velvet touch. 
6194. © 18Jun57; KK127073. 

David and Goliath, by George H. 
Clement. A game for 2 to 4 
players; 6 to 9 years. 3112. 
© 16Ju157; KK127071. 

David and Goliath game board. 
No.3112. © 16Ju157; KK127068, 

Fire Fighters, a game for 2 to 4 
players; 6 to 9 years. 3113. 
© 163u157; KK127070. 

Plower girls; dolls and dresses. 
A carry-doll kit; 2 standing 
dolis, 28 beautiful costumes ... 
No.4431, © 30Ju157; KK128523. 

Fuzzies to lace up; 3 to 7 years. 
6196. 16 cards, flocked and 
punched ... © 19Jun57; 
KK126559. 

Heidi and Peter. Two standing 
dolls; 46 costume pieces. 

4187. © 22Ju157; KK127237. 

Hi-Fi fun; 12 activity books; 4 to 
7 years. 5079. © 9Jul57; 
KK127065. 

King of the mountain; a game for 
2 to 6 players; 7 to 12 years. 
7520. © 16Ju157; KK127072. 

Lace-on pictures; 4 to 7 years. 


4188. 5 sets of lace-ons; 5 
tipped yarns. © 12Jun57; 
KK126561, 


Lace-on pictures; 4 to 7 years. 
4189. 5 sets of lace-ons; 5 
tipped yarns. © 17Jun57; 

KK 126562. 


lens turret plus ‘500 watt Holiday 
movie projector. (Deluxe movie 
camera ensemble) Ad mat no.1710. 
Appl. author: Meyer Robbin, 

© 20Dec57; KK130741. 


SALLACH, HENRY JAMES. 
Intermediary metabolism. SEE 
McGilvery, Robert Warren. 


SALVAGE (LOUIS H.) SHOE CO. © 


Renazzo. Appl. author: Frank C. 
Meyer Co., Inc. © 1Dec57; 
KK130572. 


SAMBERG, BENJAMIN, owner, MADISON 
MUSIC CO, SEE Madison Music Co. 


SAN FRANCISCO RECORD CORP. © 
Hi-Fi sounds for hounds, M-%33009. 
© 12Jul57; KK127264. 


SANDERS, ALTON d.b.a. SANDERS & CO, 
SEE Sanders & Co, 


SANDERS & CO. 
Sanco auto venetian sunshade. 
Appl. author: William Child, 
© Alton Sanders d.b.a. Sanders & 
Co.; 2Jul57; KK127980. 


SANTA BARBARA MUTUAL BUILDING & LOAN 
ASSN. © 
Stairway to futureland; Mutal Junior 
Savers Club. (In The Ventura 
County star-free press, Ventura, 
Calif., June 10, 1957, p.2) 
© 10Jun57; KK127974. 


SANTA MONICA SEA FOOD CO, © 
Capt'n Cal. Net wt. 5 pounds when 
packed, Appl. author: Chet Hill. 
© 24Jul57; KK127189, 


15Aug57; KK129433. 

Out in front; Cream of Kentucky. 
Appl. author: Claud M. Stafford, 
© Affiliated Distillers Brands 
Corp. d.b.a. Schenley Distillers 
Co.; 15Aug57; KK130382. 


SCHENLEY DISTILLERS, INC. d.b.a. 
GEORGE A. DICKEL DISTILLING CO, 
SEE Dickel (George A.) Distilling 
Co. 


SCHENLEY IMPORT CO. © 
Newest cocktail delight; Dubonnet 
French Canadian. In New York 
daily news, Dec. 3, 1957, p.12) 
Appl. author: John Schuman. 
© 3Dec57; KK130419. 


SCHENLEY IMPORT CORP. © 
MacNaughton's whiskey gift carton. 
Appl. author: John Gieroch. 
© 24Oct56; KK126843. 


SCHENLEY INDUSTRIES, INC. 

First beer ever brewed with fresh 
hops, not dried hops; Tempo. 

(In Green Bay press-gazette, 
July 24, 1957, p.20) Appl. au- 
thor: Alin Blatohley. © Blate 
Brewing Co., a division of Sohen- 
ley Industries, Inc.; 24Jul57; 
KK127055. 

Milwaukee's favorite premium beer 
now at local prices; draft-brewed 
Plats. [Bottle & tap pouring 
beer into glass) (In The Grand 
Rapides preas, July 16, 1957, p.3) 
Appl. author: Alan BPlatchley. 
© Blats Brewing Co. (in notice: 
Blats Brewing Co., a division of 
Schenley Industries, Ine.); 
16Ju157; KkK127023. 


170 COMMERCIAL PRINTS AND LABELS 


SCHENLEY INDUSTRIES, INC. Cont'd. 
Only one beer is brewed with fresh 
hops, not dried hops; try Tempo 
beer ... (In Iron County miner, 

July 19, 1957, p.3) Appl. au- 
thor: Alin Blatchley. © Blatz 
Brewing Co., a division of Schen- 
ley Industries, Inc.; 19Jul157; 
KK127502. 


SCHENLEY LABORATORIES, INC. © 

Bizarre beauty. Titralac-sp, 
unique antacid and spasmolytic. 
41257. © 27May57; KK127472. 

The modern method in cathartic 
habituation ... is Dorbantyl 
suspension and capsules. 

43757. © 17Jun57; KK127471. 

The modern method; in patients with 
cardiovascular. disease, the modern 
method of treating constipation is 
Dorbantyl. 44957. © 10Ju157; 
KK129595. 


The modern method in treatment of 
postoperative constipation is 
Dorbantyl suspension and capsules. 
43657. © 2Jun57; KK127469. 


Schenlabs scripkit no.1. Relief 
for your allergic patients; 
Diafen, the highly potent ... 
antihistamine. © 15Sep57; 
KK129858. 


Schenlabs scripkit no.2. Comfortfor 
your peptic ulcer patients; 
Titralac, unique antacid with 
milk-like action. © 150ct57; 
KK129857. 


Stellate straggler. Titralac, 
unique antacid, with milk-like 
action. 41957. © 24Jun57; 
KK127470. 

Titralac, unique antacid with milk- 
like action. Gourmet's goura. 
42057. © 153u157; KK129596. 


SCHERING CORP. © 
Medical America: Alabama, Arkansas, 
Louisiana, Mississippi. Landmark 
in therapy, Metreton. © 28aug57; 
KK128423. 


Medical America; Delaware, Mary- 
land, Virginia, West Virginia. 
Landmark in the treatment of the 
common cold; Coricidin. 
© 25Sep57; KK129423. 


Medical America; New England. Land- 
mark in therapy for hay fever and 
other allergies; Chlor-Trimeton 
Repetabs. © 173u157; KK127658. 


Medical America; New York State. 
Landmark in therapy for allergic 
and inflammatory skin disorders; 
Meti-Dern. © 303u157; KK127659. 


Medical America: North Carolina, 
South Carolina, Georgia, Florida. 
Landmarks in tranquilizing thera- 
py ... Trilafon. © 110ct57; 
KK129724., 


Medical America: Oklahoma and Texas. 
Landmark in the treatment of 
rheumatoid arthritis ... Meti- 
corten. © 250ct57; KK129725. 


Medical America; Pennsylvania and 
New Jersey. Landmarks in therapy 
of corticosteroid-responsive dis- 
eases. © 13Aug57; KK128240. 


Medical America, Washington, D. C. 
Landmark in topical eye therapy, 
Metimyd. © 12Sep57; KK129005. 


SCHLERNITZAUER (ROBERT L.) CO. SEE 
Pioneer Groves-Robert L. Schlernit- 
zauer Co, 


SCHLITZ (JOSEPH) BREWING CO. © 
Adult refreshment. [Hand holding 
beer can] Appl. author: 
J. Walter Thompson Co. © 1Jul157; 
KK128071. 


Backyard Schlitzecue, or fresh air 
makes the Schlitzthirst grow. 
(In Chicago Sunday tribune maga- 
zine, Suly 7, 1957, p.20-21) 
Appl. author: J. Walter Thompson 
Co. © 7Jul57; KK128183. 


Be a Schlitzer, be refreshed; only 
a penny more a can. [Back fence 
scene; color] (In Los Angeles 
examiner, June 14, 1957, section 
1, pe13) Appl. author: J. Walter 
Thompson Co. © 14Jun57; KK127528. 

Be ready with plenty for weekend 
entertaining; buy Schlitz by the 
case. [Station wagon scene] 

(In Tampa morning tribune, Tampa, 
Fla., June 14, 1957, p.14A) 

Appl. author: J. Walter Thompson 
Co. © 14Jun57; KK127527. 

Be ready with plenty for weekend 
entertaining; buy the Schlitz- 
case, [Man putting boxes in 
station wagon] (In Chicago daily 
tribune, June 6, 1957, pt.4, 

p.2) Appl. author: J. Walter 
Thompson Co. © 6Jun57; KK127100. 

Be ready with plenty for weekend 
entertaining; buy the Tall Boy 
Schlitzcase. [Station wagon 
scene] (In The Houston press, 
Houston, Tex., July 11, 1957, 
p19) Appl. author: J. Walter 
Thompson Co. © 11Ju157; 
KK130192. 

Brave-0; N. L. champs. Just the 
kiss of the hops. (In The Mil- 
waukee journal, Sept. 24, 1957, 
pt.l, p.6) Appl. author: 

J. Walter Thompson Co. © 24Sep57; 
KK129607. 

But aren't you the same swell guy 
without that necktie? Schlitzpak. 
(In Chicago daily tribune, Sept. 
12, 1957, pt.4, p.1) Appl. au- 
thor: J. Walter Thompson Co. 
© 12Sep57; KK128718. 

Decoration Day Schlitznic; or, fun 
with friends, Schlitzsnacks and 
Schlitz. (In Chicago daily trib- 
une, May 29, 1957, pt.2, p.16) 
Appl. author: J. Walter Thompson 
Co. © 29May57; KK127103. — 

Decoration Day Schlitznic, or fun 
with friends, Schlitzsnacks and 
Schlitz. (In Evening tribune, 
San Diego, Calif., May 28, 1957) 
Appl. author: J. Walter Thompson 
Co. © 28May57; KK128406. 


Dolores Del Rio, her TV film debut; 
Cesar Romero in Old Spanish Cus- 
tom. Schlitz Playhouse. (In 
Chicago daily tribune, June 7, 
1957, section F, p.8) Appl. au- 
thor: J. Walter Thompson Co. 
© 7Jun57; KK127099. 

Enjoy a backyard Schlitznic with 
today's light Schlitz. (In The 
Milwaukee journal, July 25, 1957, 
p.10-11) Appl. author: J, Walter 
Thompson Co. © 25Ju157; KK128172. 


Enjoy Schlitzquality at a saving; 
Tall Boy economy 3-pak. [Man 
opening serve-yourself compart- 
ment] (In The Fort Worth press, 
Aug. 1, 1957, p.41) Appl. au- 
thor: J. Walter Thompson Co. 
© 1Aug57; KK128120. 


Evening Schlitzbreak, or Schlitz- 
meet at the tavern. (In Look, 
Nov. 12, 1957, p.62) Appl. au- 
thor: J. Walter Thompson Co, 
© 290ct57; KK130526. 


First again in '56; Schlitzthanks 
to you. (In Beverage bulletin, 
Apr. 1, 1957, center spread) 
Appl. author: J. Walter Thompson 
Co. © lApr57; KK127105. 

$500 cash first prize; free football 
contest each week for 8 weeks. 
(In The Beloit daily news, Beloit, 
Wis., Sept. 30, 1957, p.7) 
Appl. author: J. Walter Thompson 
Co. © 30Sep57; KK129770. 


July—Dec. 


For big Schlitzthirsts, Tall Boy 
economy 3-pak. (In The Houston 
press, Houston, Tex., June 13, 
1957, p.13) Appl. author: 

J. Walter Thompson Co, © 13Jun57; 
KK127526. 

Get your share of leisure dollars; 
Schlitztools to help you grow. 
[Bar scene] (In Observer, Phila- 
delphia, Aug. 5, 1957, p.6-7) 
Appl. author: J. Walter Thompson 
Co. © 5Aug57; KK128121. 

Hail the carefree Schlitzerman, or 
Schlitzing with rod and reel. 

(In Chicago daily tribune, Aug. l, 
1957, pt.2, p.6) Appl. author: 
J. Walter Thompson Co. © 1Aug57; 
KK128173. 


Happy Schlitz-o-ween, or treat 
older spooks to adult refreshment. 
(In The Baltimore news-post, 

Oct. 29, 1957, p.27) Appl. au- 
thor: J. Walter Thompson Co. 
© 290ct57; KK130524, 

Having a Schlitzfest? Get Schlitz- 
quarts. (In Chicago daily trib- 
une, Nov. 1, 1957, pt.2, p.3) 
Appl. author: J. Walter Thompson 
Co. © 1INov57; KK130523. 


Labor Day Schiitzecue, or,what to do 
on a Schlitzlong weekend. (In 
Chicago daily tribune, Aug. 29, 
1957, pt.4, p.8) Appl. author: 
J. Walter Thompson Co. 
© 29Aug57; KK128721. 

Labor Day Schlitzecue, or what to 
do on a Schlitzlong weekend. Now 
brewed in California ... In 
Evening tribune, San Diego, 
Calif., Aug. 29, 1957, p.B-3) 
Appl. author: J. Walter Thompson 
Co. © 29Aug57; KK128719. 

Look for these signs of quality; 
refresh at your tavern. (In 
Chicago daily tribune, June 20, 
1957, pte-4, p.1) Appl. author: 

J. Walter Thompson Co. : 
© 20Jun57; KK127107. 


No kidding, mister, you're just as 
good &-man with your shoes off; 
Schlitzpak. [Man sitting at bar 
with hand on beer glass] (In The 
Milwaukee journal, Sept. 19, 1957, 
pt.1, p.6) Appl. author: 

J. Walter Thompson Co. © 19Sep57; 
KK129603. 

No kidding, mister, you're just as 
good a man with your shoes off; 
take Schlitz home. [Man sitting 
at bar, holding beer glass] (In 
Grand Island, Neb., independent, 
Aug. 1, 1957, p.13) Appl. au- 
thor: J. Walter Thompson Co. 
© 1Aug57; KK128174. 


Pass your bar exam, use our 
Schlitzionary. faroup of men 
looking at book] (In The Phila- 
delphia inquirer, May 24, 1957, 
p.32) Appl. author: J. Walter 
Thompson Co. © 24May57; 
KK127102. 

Schlitzbreak for mama, or Schlitgout 
at your favorite restaurant. 

(In Look, Oct. 15, 1957, p.62-63) 
Appl. author: J. Walter Thompson 
Co.’ © 10ct57; KK130546. 

Schlitzcheer for our side, or the 
best seats are on the Schlitzyard 
line. [Group watching football on 
TV] (In News leader, Sp field, 
Mo., Sept. 15, 1957, p.A-20 
Appl. author: J. Walter Thompson 
Co. © 15Sep57; KK129605. 

Schlitzerland, U. S. A. [Backyard 
scene; couple in Alpine costumes] 
Appl. author: J. Walter Thompson 
Co. © 1Jul57; KK126617. 

Schlitzerland, U. S. A., or 
Schlitzing makes good neighbors. 
{Back fence scene] (In The 
Miami herald, Miami, Fla., May 28, 
1957, p.12A) Appl. author: 

J. Walter Thompson Co. 
© 28May57; KK127524. 


1957 


Schlitzframe coming up, or time out 
for Schlitzfreshment. Special for 
bowlers; 7-ounce Schlitzsplit ... 
(In Chicago daily tribune, Sept. 
26, 1957, pt.5, p.12) Appl. au- 
thor: J. Walter Thompson Co. 
© 26Sep57; KK129604. 

Schlitznic in the park; ora 
Schlitztogether in the open, 

(In Life, June 3, 1957, p.53) 
Appl. author: J. Walter Thompson 
Co. © 31May57; KK127101. 

Schlitzstop for happy travelers, or 
Schlitzchums meet for evening 
refreshment. [Lodge scene] 

(In News leader, Springfield, Mo., 
June 23, 1957, p.A20) Appl. 
author: J. Walter Thompson Co. 

© 23Jun57; KK128182. 

Schlitzstop for happy travelers; or, 
Schlitzchums meet for evening 
refreshment. [Motel scene] (In 
Chicago Sunday tribune magazine, 
June 9, 1957, p.15) Appl. au- 
thor: J. Walter Thompson Co. 
© 9Jun57; KK127106. 

The Schlitzteenth hole,or golfers 
take a Schlitzbreak. (In Chicago 
daily tribune, Aug. 8, 1957, pt.4, 
p.-1) Appl. author: J. Walter 
Thompson Co. © 8Aug57; KK128175. 

Schlitzthanks to NLBA. National 
Licensed Beverage Assn. (In 
Beverage dealer & tavern news, 
June 1957, p.6) Appl. author: 

J. Walter Thompson Co. 
© 20Jun57; KK127529. 

Schlitztoast to the happy home, or 
have a good Schlitzwarming. 

(In Life, Nov. 18, 1957, p.113) 
Appl. author: J. Walter Thompson 
Co. © 15Nov57; KK130527. 

Schlitztoast to the happy home; or, 
how to have a good Schlitzwarming. 
(In Omaha world-herald magazine, 
May 26, 1957, p.13G) Appl. au- 
thor: J. Walter Thompson Co. 
© 26May57; KK126556. 

Schlitztogether on the 4th, or what 
to do on a Schlitzthirsty holiday. 
[Beach scene] (In Evening trib- 
une, San Diego, Calif., July 2, 
1957; P_A-10} Appl. author: 

J. Walter Thompson Co, 
© 23u157; KK130191. 

Schlitztogether on the 4th,or what 
to do on a Schlitzthirsty holiday; 
24 oz. Tall Boy. [Beach scene] 
(In The Houston post, Houston, 
Tex., July 3, 1957, section 1, 
p.5) Appl. author: J. Walter 
Thompson Co. © 3Ju157; KK128180. 

Set up the fun with light refresh- 
ment; the beer that made Milwaukee 
famous. [Bowling scene) (In 
Life, Jan. 21, 1957, p.3 of cover) 
Appl. author: J. Walter Thompson 
Co. © 18Jan57; KK129346, 

7th inning Schlitzstretch,or cheer- 
ing raises a Schlitzthirst. (In 
News & leader, Springfield, Mo., 

Aug. 18, 1957, p.A-20) Appl. 
author: J. Walter Thompson Co. 
© 18Aug57; KK128118. 

Take Schlitz home in 6-paks ... shop 
at this sign of quality. [Liquor 
store scene] (In Chicago daily 
tribune, Aug. 15, 1957, pt.4, 
back p.) Appl. author: J. Waiter 
Thompson Co, © 15Aug57; 
KK128119. 

‘Tavern Schlitzfest, or the fun 
begins at Schlitzo'clock. [Juke 
box scene) (In The Baltimore 
news-post, May 28, 1957, p.4) 
Appl. author: J. Walter Thompson 
Co, © 28May57; KK127525. 


‘Tonight, special World Series pre- 
view. Fred Haney and Leo Du- 
rocher featured ... (In The 
Milwaukee Nia Sept. 28, 

1957, p.13 Appl. author: 
J. Walter Thompson Co. © 28Sep57; 
KK129606, 


CURRENT REGISTRATIONS 


Turkey time is Schlitzing time, or 
let's have a Schlitztogether. 
(In Tampa morning tribune, Tampa, 
Fla., Nov. 26, 1957, p.9a} 
Appl. author: J. Walter Thompson 
Co. © 26Nov57; KK130525. 

Weekend Schlitztogether, or, what to 
do on a Schlitzthirsty weekend. 
(In Washington Afro-American, 
Washington, D. C., Aug. 17, 1957, 
p-5) Appl. author: J. Walter 
Thompson Co. © 17Aug57; 
KK128720. 

We're building it now, new southern 
capital of Schlitzerland, U. S. A. 
A new Schlitz brewery for Florida. 
(In St. Petersburg independent, 
May 22, 1957, p.12) Appl. au- 
thor: J. Walter Thompson Co. 
© 22May57; KK127104. 


SCHMID (JULIUS) INC. © 


Directions for the use of Immolin, 
vaginal Cream-Jel, © 280ct57; 
KK130293. 

New, dependable without diaphragm 
eee Lmmolin Cream-Jel matrix. 
© 11Nov57; KK130297. 

New Immolin Cream-Jel matrix, 
freezes, weakens, kills; contra- 
ee peine for use without diaphragm. 
© 4Nov57; KK130294. - 

See the difference explosion therapy 
makes in treating vaginal tricho- 
moniasis; Vagisec liquid and 
jelly. © 13Sep57; KK129615. 

Trapped, can't travel in new 
Immolin Cream-Jel matrix; contra- 
ceptive for use without diaphragm. 
© 25Nov57; KK130296. 

Treatment success follows explosion 
of trichomonads in over 90% of 
infections; Vagisec liquid and 
jelly. © 17Sep57; KK129614. 

Viable sperm freeze, weaken and die 
in Immolin Cream-Jel matrix; 
new, dependable without diaphragm. 
© 280ct57; KK130295. 

SCHMINKE, ARTHUR. 
It is finished. SEE Wartburg Press. 


SCHONBRUNN (S. A.) & CO., INC. © 

I wouldn't dream of serving break- 
fast coffee after dinner, says 
Dorothy Biddle of Philadelphia. 
Medaglia d'Oro. (In The New York- 
er, Mar. 3, 1956, p.89) Appl. 
author: David B. McCall. 
© 3Mar56; KK127025. 

It is incorrect to serve breakfast 
coffee after dinner, says Gene 
Cavallero, Jr. of the Colony. 
Medaglia d'Oro. (In The New York- 
er, Feb. 4, 1956, p.37) Appl. 
author: David B. McCall. 
© 4Feb56; KK127024. 


SCHOOL OF SPEEDWRITING. © 


How I learned shorthand in 6 weeks; 
the ABC shorthand. (In Girl scout 
leader, May 1957, p.27) Appl. 
author: Kaplan Agency, Inc. 
© 9Apr57; KK127867. 

I'm earning $1650 more a year... 
writes Louise Henders ... 
Shorthand in 6 weeks ... uses 
ABC's. (In McCall's needlework 
& crafts, fall-winter 1957-58, 
p.112) Appl. author: Kaplan 
Agency, Inc. © 20Ju157; KK127869. 

I'm earning $1200 more a year ... 
writes Judith L. Adkins ... 
Shorthand in 6 weeks ... uses 
ABC's. Hundreds of thousands of 
students ... (In Glamour, Aug. 
1957, p.210) Appl. author: 
Kaplan Agency, Inc. © 22Ju157; 
KK127871. 

I'm earning $1200 more a year ... 
writes Judith L. Adkins ... 
Shorthand in 6 weeks ... uses 
ABC's. Over 350,000 ambitious 
men and women ... (In Glamour, 
Apr. 1957, p.164) Appl. author: 
Kaplan Agency, Inc. © 22Mar57; 
KK 127866, 


171 


I'm earning $1200 more a year ..-. 
writes Judith L. Adkins ... 
Shorthand in 6 weeks ... uses 
ABC's. Over 350,000 men and women 
ee. (In McCall's needlework & 
crafts, fall-winter 1957-58, p.20) 
Appl. author: Kaplan Agency, Inc. 
© 203u157; kK127870. 

Shorthand in 6 weeks; uses ABC's. 
(In la age detective, June : 
1957; Pe Appl. author: Kaplan 
Agency, Inc. © 23Apr57; KK127868. 


SCHRADER, LEONARD J. © 
Is your child getting the utmost 
out of life? Through the use of 
nine scientific phonograph 
records ... Twelve-week child 
improvement course. Humanics 
Institute. © 1lApr57; KK129773. 
SCHRADER'S MEAT PRODUCTS, © 
Announcing Schrader's detective 
contest; $1,500.00 in cash prizes 
hidden in Rochester ... Contest 
starts Oct. 1, 1957. (In Roch- 
ester democrat & chronicle, 
Sept. 29, 1957, p.12E) Appl. 
author: Roger D. Blanck, Ardee 
Associates, Inc. © 29Sep57; 
KK129349. 


SCHUYLER MANUFACTURING CORP. © 

Get 99.9% efficient vapor liquid 
separation with Schuylernit mist 
eliminators. (In Chemical en- 
gineering progress, Feb. 1957, 
p.78) © 20Feb57; KK126512. 

To stop costly liquid loss ... 
Schuylernit entrainment separa- 
tor. (In Chemical engineering 
progress, Apr. 1957, p.88) 
© 1May57; KK126513. 


SCHWARTZ, HAROLD L., JR. & AARON 
HARRY FISHMAN composing the partner- 
ship EAGLE ROLL LEAF STAMPING CO. 
SEE Eagle Roll Leaf Stamping Co. 


SCOTT, A. 0. 
Bible picture puzzles. SEE Platt & 
Munk Co,, Inc. 
SCRIVENER & RICE, INC, 
Long before the first pyramid was 
built, a bearing problem existed. 
SEE Bearium Metals Corp. 


SCULL (WILLIAM S.) CO., INC. © 

Join the Boscul coffee gold rush; 

a cash reward in every can. (In 
Pottstown mercury, Pottstown, Pa., 
Oct. 7, 1957, p.6) Appl. author: 
Tracy-Locke Co., Inc. of Texas. 

© 70ct57; KK129387. 

Join the switch to richer Boscul 
coffee; instant, regular grind. 
(In Trenton evening times, 

Nov. 12, 1957, p.16) Appl. au- 
thor: Tracy-Locke Co., Inc. of 
Texas. © 12Nov57; KK130615. 

Redeem your Boscul gold rush 
coupons now. Instant coffee; 
tea. (In Pottstown mercury, 
Pottstown, Pa., Nov. 7, 1957, 
p.21) Appl. author: Tracy- 
Locke Co., Inc. of Texas. 
© TNov57; KK130040, 


SEA ISLAND INDUSTRIES, © 
Tropicone, a treat for your bim. 
Net one oz. Appl. author: 
Jack S. Johnston. © lAug57; 
KK129538. 


SEALER PRODUCTS. 

Genuine Sealer products; Alumi- 
Seal. © Sealer Products, 
George A. Olsen, sole owner; 
16Sep57; KK129475. 


SEALOL CORP, © 
Coolant supply system, specially 
designed for gun drilling ... 
Hi-Pressure S. Bulletin no.17A, 
© 26Jun57; KK126675. 


172 COMMERCIAL PRINTS AND LABELS 


SEAL-WRIGHT SYSTEM. 

A proven method of waterproofing. 
Transparent flow-coatj membrane 
system [and others] © James S. 
Wright d.b.a. Seal-Wright System; 
2Jul57; KK128492. 


SEALY, INC. © 

Last call, America, price goes up 
to $59.50 on March 19. Natural 
rest mattress. (In Life, Mar. ll, 
1957, p.24) © 7Mar57; KK130123. 

Sealy, the best value in sleep at 
any price. Con-sealy-bed ... 
$239.50; mattress[es] (In Life, 
Feb. 11, 1957, p.9) © 7Feb57; 
KK128878. 

No more morning backache; Posture- 
pedic., Still only $79.50... 
free trial offer ends June 29... 


Mattress. (In Life, June 24, 
1957, p.155) © 20Jun57; 
KK130266. 


SEARS, ROEBUCK & CO. © 

Get everything but the steak from 
Sears. [Backyard barbecue scene] 
(In Better homes & gardens, June 
1957, p.36-37) © 16May57; 
KK127795. 

3 low-cost ways Sears can keep you 
cool. Coldspot room air condi- 
tioners [and others] (In Life, 
June 3, 1957, p.24-25) 
© 31May57; KK127796. 

3 quick ways Sears can make your 
home look new. Master-Mixed one- 
coat house paint, Homart roofing, 
Harmony House awnings. (In Better 
homes & gardens, May 1957, 
p.252-253) © 18Apr57; KK127797. 


SEATTLE DIVISION, TODD SHIPYARDS 
CORP. SEE Todd Shipyards Corp. 


SECO. © 
The most complete line; stainless 
steel food storage pans. Seco- 
Ware. © 15Sep57; KK129733. 


SEHOYAN, LEON. 
How to mix personalized shades of 


gray for gray-haired women. SEE 
Clairol, Inc. 


SERTA ASSOCIATES, INC. © 

Before and after the world's most 
refreshing sleep; Perfect Sleeper 
smooth-top mattresses and box 
springs. [Endorsed by] Peggy 
Cutler. (In The Houston chronicle, 
Sept. 18, 1957, section A, p.7) 
Appl. author: Erwin, Wasey, Ruth- 
rauff & Ryan, Inc. © 18Sep57; 
KkK129214, 

First time ever, Serta-Lux smooth- 
top mattress, national sale for 
only $4.00. (In Los Angeles 
examiner pictorial living, June 9, 
1957, pe25-27) Appl. author: 
Ruthrauff & Ryan, Inc. © 9Jun57; 
KK1291)). 

Get that Serta feeling ... with the 
greatest mattress invention of 
all time, Serta Perfect Sleeper. 
(In Beeps press-scimitar, 

Sept. 18, 1957, p.10) Appl. 
author: Erwin, Wasey, Ruthrauff & 
Ryan, Ine. © 18Sep57; KK130917. 

She wants smooth-top comfort, he 
wants healthful support; Perfect- 
Sleeper, smooth-top mattresses 
and box springs. (In Good house- 
keeping, May 1956, p.203) Appl. 
authar: Bozell & Jacobs, Inc. 
© 20Apr56; KK128589. 

Which is your morning face? Perfect 
Sleeper, smooth-top mattresses 
and box springs. (In The Sunday 
star, Washington, D. C., Oct. 6, 
1957; p.D-13) Appl. author: 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc. © 60ct57; KK129820. 


SEVEN KEYS CO. OF FLORIDA. © 
Direct to you from Florida, a sunny 


tropical spred to wake up break- 
fast appetites; Coconut Toast 
spred. Appl. author: George 
Evans Co. © 4Sep57; KK129335. 


SEVEN-UP CO. © 
Cinderella has a ball; 1957 version. 


For a fresh, clean taste ... 

(In Dell comic group, Aug. 1957, 
p.2 of cover) Appl. author: 

J. Walter Thompson Co. © 24Jun57; 
KK127463. 


C'mon out, the 7-Up is fine; get 


that fresh clean taste. [Girl, 
in swimming, reaching for bottle 
from man's hand] (In Life, Aug. 
12, 1957, p.2 of cover) Appl. 
author: J. Walter Thompson Co. 

© 9Aug57; KK128178. 


Dottie's a dancer who's really hep. 


Nothing does it like Seven-Up. 
(In Dell comics, Nov. 1957, 
pe4y of cover) Appl. author: 
J. Walter Thompson Co, 

© 24Sep57; Kk128993. 


For your kind of Labor Day fun, 


nothing does it like Seven-Up. 
Hot game? [Beach scene] (In 
Chicago daily tribune, Aug. 28, 
1957, pt.1, back cover) Appl. 
author: J. Walter Thompson Co. 
© 28aug57; KK128117. 


Get 'em together often this summer 


for a cool Seven-Up float. (In 
The Saturday evening post, June 

1, 1957, p-61) Appl. author: 

J. Walter Thompson Co. © 29May57; 
KK127468. 


Go, man, go; here's your quick, 


refreshing lift. Just one bottle 
gives you new energy in from two 

to six minutes. (In The Saturday 
evening post, Oct. 12, 1957, p.3 

of cover Appl. author: 

J. Walter Thompson Co. © 90ct57; 
KK129419.. 


Hefty feast or slim snack, it's 


super with this fresh, clean 
taste. Nothing does it like 
Seven-Up. (In‘The Saturday 
evening post, Sept. 1), 1957, 
pell9) Appl. author: J. Walter 
Thompson Co. © 11Sep57; KK128990. 


Help them get a real bang out of 


the 4th; add real sparkle ... with 
plenty of chilled 7-Up all ‘round. 
(In St. Paul dispatch, July 1, 
1957, p.23) Appl. author: 

J. Walter Thompson Co. © 1Jul57; 
KK128407. 


Latch onto Seven-Up for holiday 


fun; get an extra supply for 

our Memorial Day celebration. 
Boy sitting in base horn, eat- 
ing] (In St. Paul pioneer press, 
May 28, 1957, p.19) Appl. au- 
thor: J. Walter Thompson Co. 

© 28May57; KK127467. 


Look at Labor Day this way, more 


fun for ali the family. Nothing 
does it like Seven-Up. (In 
St. Paul pioneer press, Aug. 29, 
{obs Beeole Appl. os : 

- Walter ompson Co, 9A 2 
KK128989. eas 


May all your highballs be mellow 


ones; they will be with Seven- 
Up. (In Esquire, Dec. 1957, p.30) 
Appl. author: J. Walter Thompson 
Co. © 7Nov57; KK130520. 


More fun on the 4th than a string 


of firecrackers; just sip a spark- 
ling bottle of 7-Up. (In Chicago 
daily tribune, June 27, 1957, 
pt.2, p.14) Appl. author: 

J. Walter Thompson Co. © 27Jun57; 
KK128179. 


Quench your thirst jamboree-style; 


have the real thirst-quencher. 
[Two boy Spee (In Boys' life, 
July 1957, p.19 Appl. author: 
J. Walter Thompson Co. © 25Jun57 ; 


KK127460. 


July—Dec. 


Scores high when you're dry; this 
fresh, clean taste. (In Life, 
Nov. 18, 1957, p.12) Appl. au- 
thor: J. Walter Thompson Co. 
© 15Nov57; KK130518. 

Seven-Up and vodka, ah-h; most 
delicious vodka drink for summer. 
[Drawing of man, holding glass; 
dog] (In True, July 1957, p.25) 
Appl. author: J. Walter Thompson 
Co. © 18Jun57 (in notice: 1956); 
KK127461. 

Seven-Up presents Sam's lingo les- 
sons. Farmer Brown would say 
[and others] (In Dell comic 
group, Aug.-Sept. 1957, p.2 of 
caver) Appl. author: J. Walter 
Thompson Co. © 24Jun57; 
KK127465. 

Seven-Up presents Sam's lingo 
lessons. Proud dad would say 
{and others] (In Dell comics, 
Nov. 1957, p.l} of cover) 

Appl. author: J. Walter Thompson 
Co. © 24Sep57; KK128991. 

Seven-Up presents Sam's lingo 
lessons. Your girl would say 
{and others] (In Dell comic 
group, Sept. 1957, p.2 of cover) 
Appl. author: J. Walter Thompson 
Co. © 24Ju157; KK128177. 

Sleepy Beauty, 1957 version. 
Nothing does it like Seven-Up. 
(In Dell comics, Nov.-Dec. 1957, 
pel of cover) Appl. author: 

J. Walter Thompson Co. 
© 24Sep57; KK128992. 

Sno White and the swingin' singin' 
dwarfs; 1957 version. Remember, 
for a real thirst-quencher ... 
(In Dell comic group, Sept. 1957, 
p.2 of cover) Appl. author: 

J. Walter Thompson Co. 
© 243ul57; KK128181. 

There's a little green man from 
outer space ... 'cause when he's 
got a thirst to chase, nothing 
does it like Seven-Up. (In Dell 
comic group, Sept. 1957, p.2 of 
cover) Appl. author: J. Walter 
Thompson Co. © 24Jul57; 
KK128176. 


There's a thirsty monkey in the zoo 


--- [Couple looking thru bars 
at monkey 
Aug. 1957, p.2 of cover) Appl. 
author: J. Walter Thompson Co. 
© 24Jun57; KK127462. 


Wherever your tribe travels, it's 
the real thirst-quencher. [Boy 
handing bottle to Indian boy] 
(In The Saturday evening post, 
July 6, 1957, p.7) Appl. au- 
thor: J. Walter Thompson Co. 
© 3Jul57; KK127459. 


SEVIGNY'S CANDY, INC. © 


Famous ribbon candy, the world's 
thinnest. Famous for fund 
raising. Net weight 12 oz. 

NM: text. © 12Mar56; KK129815. 


SEXTON (JOHN) & CO. © 


Recipes and menus for schools and 
camps, with culinary data. 
Appl. author: Justin J. Burke. 
© 12Jun57; KK126654. 


SHANK, JOSEPH M. © 


Your comfort is our business. 
© 4Sep57; KK130837. 


SHEAFFER (W. A.) PEN CO. © 


Christmas gift ideas for every 
budget. Statesman [and others] 
(In Better homes & gardens, Dec. 
1957, p.4 of cover) Appl. au- 
thor: Keyes, Madden & Jones, a 
division of Russel M. Seeds Co., 
Inc. © 1Dec57; KK130680. 

The fountain pen; new, that fills 
like a ballpoint. Cartridge 
pen. (In Life, Sept. 2, 1957, 
p.101) Appl. author: Russel M. 
Seeds Co. © 30Aug57; KK128591. 


(In Dell comic group, 


1957 


New ballpoint with exclusive ster- 
ling silver tip. (In Life, 

Aug. 12, 1957, p.14) Appl. au- 
thor: Russel M. Seeds Co. 
© 8Aug57; KK128590. 

New ballpoint with exclusive ster- 
ling silver tip... (In Life, 
Aug. 26, 1957, p.64) Appl. au- 
thor: Russel M. Seeds Co. 
© 22Aug57; KK127975. 

Sheaffer's for Christmas ... 
Triumph ensemble [and others] 
(In Life, Dec. 9, 1957, p. 54-55) 
Appl. author: Keyes, Madden & 
Jones, division of Russel M. Seeds 
Co., Ine. © 5Dec57; KK130565. 

So much to give and appreciate in 
a Sheaffer Snorkel pen. (In 
Coronet, Dec. 1957, p.4 of cover) 
Appl. author: Keyes, Madden & 
Jones, division of Russel M. 
Seeds Co., Inc. © 1Dec57; 
KK130391. 

Tested selling sentences; for 
$2.95 ballpoint, for cartride 
fountain pen. © 1Nov57; 
KK130754. 

Tested selling sentences. 1, show 
a Sheaffer Snorkel white dot pen 
set. © 1Nov57; KK130753. 


You'll hit the January jackpot with 
Sheaffer's January write sale ... 
pens, pencils, desk set and 
accessories, © 22Nov57; 
KK130755. 


SHELL OIL CO. © 
New rubber development keeps white- 

Walls whiter; Dutrex 33, a new 
non-staining plasticizer, (In 
The Saturday evening post, Aug. 
17, 1957, p.2) Appl. author: 

J. Walter Thompson Co. 

© 14Aug57; KK129792. 


SHERMAN PAPER PRODUCTS CORP. © 
Case history. 

1118. Specialty package; saws. 
© 25Mar57; KK127290. 

1119. Corroflex; electric control 
panels. © 25Mar57; KK127281. 

1122. Specialty package; fine 
paper rolls. © 29Apr57; 
KK127282. 

1123. Corroflex; steel rods. 
© 29Apr57; KK127283. 

1124. Specialty package; canister 
sets. © 13May57; KK127284, 

1125. Specialty package; aircraft 
parts. © 13May57; KK127285. 

1126, Sherm-A-Pak; metal stamp- 
ings. © 27May57; KK127286. 

1127. Corroflex; electrical 
sBwitchboards, © 27May57; 
KK127287. 

1128. Sherm-A-Pak; bagged chemi- 
cals, © 17Jun57; KK127288. 
1129. Corroflex; small houseware 
items, © 17Jun57; KK127289. 

SHOW-HOUSE. 

Best in the House. This year, it's 
Christmas for our house, too. 
Hobart KitchenAid dishwashers 
{and others] (In Good house- 
keeping, Dec. 1956, p.66-67) 
© Show-House, a copartnership 
composed of Jule R. Von Stern- 
berg & Charles H. Albin; 20Nov56; 
KK127442, 

Best in the house. Tile-Tex, 
Formica [and others] (In Good 
housekeeping, Sept. 1957, 

p. 38-39) © Show-House, a co- 
partnership composed of Jule R. 
Von Sternberg & Charles H. Albin; 
20Aug57; KK128536. 


To better your home living. Philip 
Carey Manufacturing Co. [and 
others) No.20. (In The Saturday 
evening post, Apr. 27, 1957, 
p.174-175) © Show-House, a co- 
partnership composed of Jule R. 
Von Sternberg & Charles H. Albin; 
235Apr57; KK127443. 


rr 


CURRENT REGISTRATIONS 


To better your home living. 
Ruberoid [and others] No.21. 
(In The Saturday evening post, 
Sept. 21, 1957, p.8-9) © Show- 
House, a copartnership composed of 
Jule R. Von Sternbe & Charles H. 
Albin; 17Sep57; KK126535. 


SHOWPIECE RINGS, © 
Interlocking diamond rings; 
hi-value. Appl. author: 
Massover. © lAug57; KK128642, 


SHRADER (F. W.) CO. © 
Rumagnet ... proven preventive 
against hardware disease. 
author; Walter De Porte. 
© 15May57; KK126485. 


SHULMAN, MAX. © 

On campus, with Max Shulman. Advice 
on advisors. Phillip Morris 
cigarettes. (In Michigan State 
news, Michigan State University, 
East Lansing, Mich., Mar. 12, 
1957, p.4+) © 12Mar57; KK128653. 

On campus, with Max Shulman. 

Diary of a coed. Philip Morris 
cigarette[s] (In Brown daily 
herald, Brown University, Provi- 
dence, R. I., Feb. 4, 1957, p.3) 
© 4Feb57; KK128655: 

On campus, with Max Shulman. 
Faster, faster. Philip Morris 
cigarettes. (In Orange & white, 
University of Tennessee, Knox- 
ville, Tenn., Feb. 22, 1957, p.5) 
© 22Feb57; KK128654. 


On campus, with Max Shulman. How 
much is that dogfish in the 
window? Philip Morris. (In 
Square journal, Washington Square 
College, New York University, 

N. Y.; Mar. 25, 1957, p.4t) 
© 25Mar57; KK128652. 

On campus, with Max Shulman. 
Literature can be screams. 

Philip Morris cigarette[s] 

(In The Daily Illini, University 
of Illinois, Champaign, I1l., 
Jan. 23, 1957, pe7) © 23Jan57; 
KkK128656. 

On campus, with Max Shulman. Now 
you can be younger than she is. 
Philip Morris cigarette[s] (In 
Brown daily herald, Brown Univer- 
sity, Providence, R. I., Mar. l, 
1957, p.3) © 1Mar57; KK128651. 


On campus, with Max Shulman, The 
pulse-pounding saga of De Witt 
Clinton, American. Philip Morris 
cigarettes. (In Mississippian, 
University of Mississippi, Uni- 
versity, Miss., Mar. 22, 1957, 
pe5) © 22Mar57; KK128658,. 

On campus, with Max Shulman. 

Two can live as cheesily as one. 
Philip Morris cigarette[s] (In 
Columbia Missourian, University 
of Missouri, Columbia, Mo., 
Feb. 11, 1957, p.2) © 11Feb57; 
KK128657. 

SHURON OPTICAL CO., INC. © 

Reading today's news with yester- 
day's eyes? (In The Saturday 
evening post, Sept. 14, 1957, 
p.80) Appl. author: Wilson 
Royer. © 10Sep57; KK129385. 

See the birdie? (In Life, Oct. 14, 
1957, p.82) Appl. author: 
Wilson Royer. © 100ct57; 
KK129462. 

STBLEY MACHINE & FOUNDRY CORP. © 

A basket full of machining problems. 
It's a thin-wall magnesium control 
basket ... (In Missiles « rockets, 
Nov. 1957, p.41) Appl. author: 


Appl. 


Paul A. Fergus, © lNov57; 
KK1 50 402, 
SICKS' SEATTLE BREWING & MALTING 
co. © 


Natural brewing gives more life; 
Rainier beer. Appl. author: 
Miller, Mackay, Hoeck & Hartung, 
Inc. © 10Jan57; kKk129180, 


SIGNET CLUB PLAN, INC. © 

I'll give you this $72.00 gift 
certificate just for mailing the 
coupon below. (In Sunday news, 
July 14, 1957, p.23) Appl. au- 
thor: Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 14Jul57; 

KK128038. 

This beautiful petit point manicure 
set ... just for mailing gift 
certificate. (In Sunday news, 
Sept. 8, 1957, p.23) Appl. au- 
thor: Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 8Sep57; KK128063. 

This silicone treated ironing board 
cover for only 1g, just for mail- 
ing gift certificate. (In Sunday 
news, Sept. 8, 1957, p.23) 

Appl. author: Heineman, Kieinfeld, 
Shaw & Joseph, Inc. © 8Sep57; 
KK128510, 


SILK SCREEN SERVICE, INC. © 
Executive board lapboard. Stock 
no.1102. © 31May57; KK126898. 
The Hearts and Flowers lapboard. 
~S5tock no.1103. © 31May57; 
KK126899. 
Memo-reminder blackboard for home 
& business. Stock no.1108,. 
© 31May57; KK127767. 
The playboard blackboard. Stock 
no.1104, © 31May57; KK127061. 
The playboard, lapboard and black- 
board. Stock no.1101. 
© 31May57; KK127060. 


SILVER (D.) HARDWARE CO., INC. © 
Code order blank. Let us quote on 
your needs for locksmiths' sup- 
plies. ne author: Benjamin W. 
Silver. © 8aAug57; KK128081. 


SIMMONS CO. © 

Boxcar bargains; $10,000,000 sale; 
bedding sale. Hide-A-Bed [and 
tres (In Life, June 24, 1957, 
p.5-12 Appl. author: Young & 
Rubicam, Inc. © 20Jun57; 
KK127627. 

Bulletin on physiology of sleep; 
based on studies from Sleep Re- 
search Foundation. Beautyrest; 
mattress. (5th of a series) (In 
Journal of the American Medical 
Assn., Sept. 14, 1957, p.51) 
Appl. author: Young & Rubicam, 
Inc. © 11Sep57; KK129555. 


Bulletin on physiology of sleep; 
based on studies from Sleep Re- 
search Foundation. Beautyrest; 
mattress. (3d of a series) (In 
Journal of the American Medical 
Assn., July 13, 1957, p.9) 

Appl. author: Young & Rubicam, 
Inc. © 10Jul57; KK127632. 


The difference is inside; wake up 
wonderful on Simmons wonderful 
Beautyrest; mattress, (In Chicago 
daily news, June ll, 1957, p.29 
Appl. author: Young & Rubican, 
Inc. © llJun57; KR127626. 


Don't be fooled by so-called bargain 
buys; here's why Beautyrest 
is the least expensive mattress to 
own, (Im Wichita eagle, Wichita, 
Kan., May 21, 1957, p.1B) Appl. 
author: Young & Rubicam, Inc. 
© 21May57; KK128629. 

Don't put $6000 in your mattress; 
Beautyreat. (In Chicago daily 
tribune, June 7, 1957, pt.i, 


p.12) Appl. author: Young & 
Rubicam, Inc. © 7Jun57; 
KK 120927. 


Even if your husband weighed a ton, 
Beautyrest would still give you 
Single-bed comfort ... (In Chi- 
cago daily tribune, June 19, 1957, 


pt.3, p-7 Appl. author: Young 
& Rubicam, Inc. © 19Jun57; 
KK126920, 

1. Title. 


174 COMMERCIAL PRINTS AND LABELS 


SIMMONS CO. © Cont'd. 


Even if your husband weighed a ton; 
Beautyrest would still give you 
single-bed comfort in a double 
bed. (In Chicago daily tribune, 
June 19, 1957, pt.3, p.7) Appl. 
author: Young & Rubicam, Inc. 
© 19Jun57; KK150709. 

Ever see a picture of yourself, 
asleep? Beautyrest mattresses. 
(In Time, May 13, 1957, p.87) 
Appl. author: Young & Rubicam, 
Inc. © 11May57; KK126952. 

Fall showing of Hide-A-Bed sofas. 
King-size traditional Lawson [and 
others] (In Kansas City star, 
Kansas City, Mo., Sept. 8, 1957, 
p.9F) Appl. author: Young & 
Rubicam, Inc. © 8Sep57; KK129543. 

5 leading values in Simmons fall 
showing of Hide-A-Bed sofas. 
King-size Lawson [and others] 

(In Dallas news, Oct. 13, 1957, 
pt.3, p.20) Appl. author: Young 

& Rubicam, Inc. © 130ct57; 

KK130703. 

For smart newlyweds in their first 
home, Simmons recommends a wonder- 
ful Beautyrest, the only mattress 
ee. (In Modern bride, fall 1957, 
p.40-41) Appl. author: Young & 
Rubicam, Inc. © 11Ju157; 
KK127628. 

Here's proof that Beautyrest is best 
of all for your back; mattress. 
(In Chicago daily tribune, May 
28, 1957, p.9) Appl. author: 
Young & Rubicam, Inc. © 28May57; 
KK126921. 

Here's why Beautyrest buoyant firnm- 
ness is best of all for your back; 
mattress. (In Denver post, 

Sept. 23, 1957, p.15) Appl. au- 
thor: Young & Rubicam, Inc. 
© 23S8ep57; KK129550. 

How is your heart helped by sleep? 
Beautyrest mattress. (In Time, 
July 8, 1957, p.6) Appl. author: 
Young & Rubicam, Inc. © 4Jul57; 
KK127633. 

How to save $40 and regret it for 
years; wake up wonderful on 
Simmons wonderful Beautyrest. 

(In Albany Knickerbocker news, 
May 20, 1957, p.A7) Appl. au- 
thor: Young & Rubicam, Inc. 

© 20May57; KK128624. 

Instead of a mattress that lets you 
down, get the Beautyrest firmness 
that lifts you up. (In Life, 
Oct. 28, 1957, p.136) Appl. au- 
thor: Young & Rubicam, Inc. 
© 240ct57; KK130704. 

A mattress doesn't have to hurt to 
be good for you; Beautyrest. (In 
Chicago daily tribune, May 27, 
1957, pt.2, p.8) Appl. author: 
Young & Rubicam, Ine. © 27May57; 
KK126920. 

A nation-wide furniture event: 
Simmons fall showing of Hide-A- 
Bed sofas. (In Life, Sept. 16, 
1957, p.138-139) Appl. author: 
Young & Rubicam, Inc. © 123ep57; 
KK129546. 

New styles ... in Simmons fall show- 
ing of Hide-A-Bed sofas. Over- 
scale ranch house modern [and 
others] (In Ladies' home journal, 
Oct. 1957, p.176) Appl. author: 
Young & Rubicam, Inc. © 24Sep57; 
KK129552. 

Save $20,00 with Simmons; it's the 
Simmons 87th anniversary mat- 
tress. (In Life, Aug. 12, 1957, 
p.45) Appl. author: Young & 
Rubicam, Inc. © 8Aug57; 
KK129545. 

Simmons introduces new styles, new 
fabrics, new low prices for Hide- 
A-Bed sofas. (In Ladies' home 
journal, Sept. 1957, p.185) 

Appl. author: Young & Rubicam, 
Inc. © 27Aug57; KK128857. 


Simmons new service: a Hide-A-Bed 
sofa made to order for you. 
(In Better homes & gardens, June 
1957, p.131) Appl. author: 
young & Rubicam, Inc. © 21May57; 
KK126953. 

60,000,000 sleep recordings prove 
sounder sleep on Beautyrest. 
(In Wichita eagle, Wichita, Kan., 
May 14, 1957, p.10B) Appl. au- 
thor: Young & Rubicam, Inc, 
© 14May57; KK128628. 


Sleep and your heart. Beautyrest; 
mattresses. (In Time, June 10, 
1957, p.52) Appl. author: | 
Young & Rubicam, Inc. © 6Jun57; 
KK127634. 

Sleeping people don't lie; Beauty- 
rest mattress. (In ay times 
union, May 135, 1957, p.14 
Appl. author: Young & Rubicam, 
Inc. © 13May57; KK126955. 

2-minute guide to mattress shoppers; 
Beautyrest. (In The Wichita 
eagle, Wichita, Kan., June 10, 
1957, p.12B) Appl. author: 
Young & Rubicam, Inc. © 10Jun57; 
KK126925. 

Wake up wonderful; Beautyrest firm- 
ness is buoyant firmess ... 
mattress. (In Life, Sept. 23, 
1957, p.75) Appl. author: Young 
& Rubicam, Inc. © 19Sep57; 
KK129549. 

Wake up wonderful; Beautyrest is not 
just firm... mattress. (In Life, 
Oct. 7, 1957, p.72) Appl. au- 
thor: Young & Rubicam, Inc. 
© 30ct57; KK130559. 

Wake up wonderful; 11 years of re- 
search prove more refreshing rest 
... Beautyrest; mattress. (In 
Saturday evening post, Aug. 24, 
1957, p.7) Appl. author: Young 
& Rubicam, Inc. © 21Aug57; 
KK128856. 

Wake up wonderful ... fewer awaken- 
ings on Beautyrest. (In biving 
for young homemakers, June 1957, 
p.19 Appl. author: Young & 
Rubicam, Inc. © 21May57; 
KK126954. 

Wake up wonderful; firm but gentle 
ee. ordinary mattress; Beautyrest 
mattress. (In Life, Nov. ll, 
1957, p.102) Appl. author: 
Young & Rubicam, Inc. © T7Nov57; 
KK130760. 

Wake up wonderful; get the buoyant 
firmness of Beautyrest ... ordi- 
nary mattress; Beautyrest mat- 

‘tress. (In Life, Nov. 18, 1957, 
p-72) Appl. author: Young & 
Rubicam, Inc. © 14Nov57; 
KK130764, 

Wake up wonderful; get the firmness 
that's right for rest; ordinary 
mattress; Beautyrest mattress. 
(In Life, Nov. 4, 1957, p.70) 
Appl. author: Young & Rubicam, 
Ine. © 310ct57; KK130761. 

Wake up wonderful; get the restful, 
buoyant firmness of Beautyrest. 

(In Life, Oct. 21, 1957, p.77) 
Appl. author: Young & Rubicam, 
Ine. © 170ct57; KK130701. 


Wake up wonderful; only Beautyrest 
can give you this restful firn- 
ness, (In Life, Oct. 14, 1957, 
p.2 of cover) Appl. author: 
Young & Rubicam, Inc. © 100ct57; 
KK130710. 

Wake up wonderful; only Beautyrest 
has buoyant firmness. (In Denver 
post, Oct. 7, 1957, p.14) Appl. 
author: Young & Rubicam, Inc. 
© 70ct57; KK130708. 


Wake up wonderful ... sounder sleep 
on Beautyrest. (In The Saturday 
evening post, Jume 22, 1957, p.95) 
Appl. author: Young & Rubicam, 
Inc. © 19Jun57; KK126928. 


July—Dec. 


Well, Fred, now that we've finally 
got our Beautyrest mattress ... 
(In Life, Sept. 30, 1957, p.71) 
Appl. author: Young & Rubicam, 
Inc. © 26Sep57; KK130697. 

The wife who slept on a slope, 
Beautyrest; mattress. (In 
Wichita evening eagle, Wichita, 
Kan., June 17, 1957, p.2A) 

Appl. author: Young & Rubicam, 
Inc. © 17Jun57; KK128855. 

You can't buy sleep ... here's why 
Beautyrest at $79.50 is the least 
expensive mattress to own. (In 
Denver post, Sept. 30, 1957, p.6) 
Appl. author: Young & Rubicam, 
Ine. © 30Sep57; KK130711. 


SIMPLICITY MANUFACTURING CO. © 
How to make more money on powered 
lawn and garden equipment; sell 
Simplicity. Roticul, Wonder-Boy 
{and others] (In Garden supply 
merchandiser, Nov. 1957, p.70-71) 
© 230ct57; KK129972. 


SIMPLICITY PATTERN CO. © 

Family circle magazine features 
Simplicity patterns in sew-for- 
school fashions. Large poster 
2205-2206. © 13ul57; KK127362. 

The marvelous middy. Large poster 
2175. © 1Ju157; KK127361. 

Simplicity suggests plaid. Double 
poster 2160-2161, 2210, 2202. 
© 1Jul57; KK127363. 


SIMPLICITY PATTERN CO., INC. © 

At ease, the sheath silhouette. 
Large poster 2228. © 1Aug57; 
KK128230. 

Coordinates keyed to fall. Large 
poster 2276. © 1Sep57: 
KK128713. 

Evening excitement. Large poster 
2231. © 1Nov57; KK130183. 

The fashion magazine for women who 
sew featuring the precious blends; 
fall-winter pattern book, 1957. 
Poster 2169. © 1Aug57; KK128207. 

Fashions in precious blend fabrics. 
Double poster 2138, 2133, 2195, 
2145, 2167. © 1Aug57; KK128228. 

Four-in-one sheath. Large poster 
an “© 13Jun57; KK126857. 

Holiday enchantment. Double ster 
2302, 2308, 2297, 2321. " 
© 1Nov57; KK130184, 

Holiday highlight. Large posers 
2299. © 10ct57; KK1350086. 

Holiday stay-at homes. Double 
poster, 2320; 2313; 23519; 2310; 
2312. © 10ct57; KK130087. 

North 'n south shirtwaist; simple 
to make. Large poster 2341. 
© 1Nov57; KK130182, 

Now on sale, the new Simplicity 
sewing book. © 1Jun57; KK126856. 

1 yard skirts. Large poster 2196. 
© 1Sep57; KK128712. 

1 yard wonder. 3 ways to make, 
simple-to-sew, stunning new 
woolens. Double poster 2196. 
© 1Nov57; KK130180. 

Printed patterns. Chain store 
poster 25435, 2156. © 1Jun57; 
KK126855. 

Printed patterns. Chain store 
poster 2232-2233. © laug57; 
KK128298. ; 

Printed patterns. ‘Chain store 
poster 2254; 2317. © 10ct57; 
KK129320. 

Printed patterns. Cnain store 
poster 2284. 2288. © 1Sep57; 
Kk128711. 

Printed patterns. Chain store 
poster 2340, 2356. © 1Nov57; 
KK130181. 

Printed patterns; simple-to-make. 
(Chain store poster 2204, 2208) 
© 1Ju157; KK127360. 


1957 


September Photoplay says: let 
Terry Moore plan your new fall 
wardrobe ... Large poster 2173. 
© 1Aug57; KK128229. 

Simple-to-make wools. Double 
poster 2178, 2236, 2171, 2171. 
© 1Sep57; kkK128714. 

Wardrobe wonderland for dolls. 
Large poster, 2293; 1809; 2254; 
1336; 2294, © 10ct57; KK120085. 


White frost; cool summer news. 
Double poster 2106, 2068, 2103, 
2034. © 1Jun57; KK126858. 

Youthful half size slenderettes. 


Double poster 2265, 2266, 2217, 
2267. © 1Sen57: wK19R716 


SIMS, HUGH FRANK. © 
Southland shelled pecans. Net wt. 
4 oz. © 30Sep57; KK128613. 


SIMS, MARION S. d.b.a. SIMS TEXTILE 
CO. SEE Sims Textile Co. 


SIMS TEXTILE Co. 
Multi-purpose patio 'paulin; 
4 ft. x6 ft. © Marion S. Sims 
d.b.a. Sims Textile Co.; 5Jun57; 
KK126417. 


SINCLAIRE (KENNEDY) INC. © 
How trust service benefits you and 
your family. © 10Ju157; 
KK127732. 


SINGER MANUFACTURING CO. © 
Belong together, always. Machines 
and equipment built by Singer; 
parts and needles ... Form SE-25. 
© 10Jun57; KK127234. 

The best way to learn is by sewing; 
Singer teen-age sewing courses. 
NA 2736 (257) NM: teen-age 
dressmaking contests. © 1Mar57; 
KK126619. 

Class \7w ... 47w62 machine and 
47w66 machine with alternating 
pressers. Form no.1116MT (457) 
© 15Apr57; KK126620. 

Class OOw single-needle lock- 
stitch machines for specialized 
sewing operations. Form 
no.l1lO4MT (357) © 15Mar57; 
KK126626, 

Class 147 chainstitch machines, for 
sewing light and medium weight 
fabrics and leather, Form 
no.1087(457) © 31May57; 
KK127232. 

Class 231 ... for lap seam felling 
tubular articles; machine. Form 
no.1130MT (357) © 18Mar57; 
KkK126621. 

For binding, piping, cording ... 
Singer class 151w single-needle 
(oe aah nae Form 
no. 357 © 15Mar57; 
KK126629,: ey 

For high-speed two-needle trouser 
operations ... the Singer 253-212 
larg Dba Gee machine, 

orm no. 1 © 16 ‘ 
KK126628. ae ea 

For products with that custom look, 
Singer class 300w high speed, 
with powerful compound feed ... 
Form no.1108MT(457) © 31May57; 


KK127231. 
Por stitching light leather or 
fabric gloves ... Singer 82-11 


machine, single-needle, two- 
thread chainstitch, Form 
no,1153MT (357) © 3May57; 
KK128939, 


Por stitching shoes and a variety 
of other leather articles; 
110wl24, 110wl25. Form 
no.1131MT (457) © 31May57; 
KK1272%0. 

For strong, neat, durable stitching 
on ... leather articles, Singer 
Class 17 machines. Form 
no.1152MT (357) © 19Mar57; 
KK126630. 


CURRENT REGISTRATIONS 


For top speed, top quality lock- 
stitching, Singer class 451K high 
speed single-needle lockstitch 
machines. Form no.1175 EMT (557) 
© 29May57; KK128943. 

Here's the completely new high- 
speed bar tacking machine ... 
the Singer 269w9 lockstitch tack- 
ing machine. Form no.1094MT (357) 
© 15Apr57; KK127235. 

Here's the completely new high- 
speed bar tacking machine ... the 
Singer 269w1l lockstitch tacking 
machine. Form no.1095MT (557) 
© 123u157; Kk128940. 

Here's the completely new high- 
speed bar tacking machine ... the 
Singer 269w38 lockstitch tacking 
machine. Form no.1188mMT (557) 
© 123ul57; KkK128942. 

Here's the completely new high- 
speed tacking machine ... the 
Singer 269w39 lockstitch tacking 
machine. Form no.1097MT (457) 
© 123u157; KK128941. 

Now, the finest shoe-upper stitcher 
available; Singer 236w100. 

Form no.1200MT(657) © 28Jun57; 
KK128945. 

107wS lockstitch zigzag machine for 
hemming window shadés. Form 
no.l080MT (357) © 19Mar57; 
KK126622, 

107w17 automatic cam controlled 
lockstitch zigzag machine for 
decorative stitching on sports 
clothes, blouses ... Form 
no.l027MT (Rev. 357) © 15Mar57; 
KK12662),. 

107w3, 107w1l0; short arm, single 
needle lockstitch machines for 
basting and tacking coat pads ... 
Form no.1083MT (357) © 19Mar57; 
KK126625. 

School supplies and services for 
teachers, students, classrooms; 
sewing. E. D. 669 (157) NM: 
cover page & rev, illus. 
© 15Feb57; KK126618, 

Sewing machine service seminar. 
© 23May57; KK127236. 

Sewing machines. Slant Needle [and 
others] NA 3630. © 8Mar57; 
KK127271. 

Sheer magic with your Singer sewing 
machine. NA 3725. © 20Sep57; 
KK1350084, 

Singer 15-88. Form 20882 (357) 
© 13Jun57; KK126638. 


Singer 15-30. Form 20881 (1057) 
© 21Nov57; KK130148. 


Singer machines and equipment give 
you increased production at lower 
cost in ladies' slips. Form 
no,.1040 etl 57) © 30Ju157 (in 
notice: 195 is KK128944, 


Singer machines and equipment give 
you increased production at lower 
cost in ladies! slips. Form 
no.lOOMT (1256) © 19Dec56; 
KK126627, 

Singer 103k10. Form 20888 (357) 
© 13Jun57; KK126635. 

Singer 128-4. Form 20884 (357) 
© 13Jun57; KK126637. 


Singer 127-4. Form 20883 (1057) 
© 21Nov57; KK130149, 


Singer 31-15. Form 20886 (357) 
© 13Jun57; KK126636. 


Slant-O-Matic ... for happier, 
Simplified sewing. NA 5751. 
© llJun57; KKleveTe. 


To make a long story short, use 
Simanco needles made by Singer. 
Form SE-24, © 10Jun57; 
KK127253. 

26-20, 246-21; two-needle, four- 
thread, dual stitch machines. — 
Form no.1l154MT (457) © 19apr57; 
KK126623. 


SIVE (LEONARD M,) & ASSOCIATES, INC. © 


Baked with loving care; Kreamo 
enriched bread. King size. 

(In The Hews-palladium, Benton 
Harbor, Mich., Sept. 11, 1957, 
p.12) © 11Sep57; KK130056. 

Everybody loves it because it's 
baked with loving care. Kreamo 
enriched bread; king size. (In 
The Elkhart truth, Sept. 12, 
1957, p.6) © 12Sep57; KK130057. 

Everybody loves Kreamo enriched 
bread; baked with loving care. 
© 11Sep57; KK128647. 

For a great lunch, pack that lunch- 
box with Kreamo sandwiches ... 
enriched bread; king size. (In 
The News-palladium, Benton Harbor, 
Mich., Sept. 18, 1957, p.18) 
© 18Sep57; KK130055. 

He can't eat Kreamo bread yet, 
but you can; king size. 
© 17Sep57; KK130054. 

It's a grandwich,. Kreamo enriched 
bread; king size. (In News- 
palladium, Benton Harbor, Mich., 
Sept. 13, 1957, p.5) © 13Sep57; 
KK130643. 

Pick up Kreamo enriched bread; 
baked with loving care. 
© 11Sep57; KK128649. 

Thank you ... and now, here's 
another Kreamo push for fall; 
enriched bread. © 11Sep57; 
KK128648. 

They love it, mom,because it's 
baked with loving care. Kreamo 
enriched bread; king size. (In 
News-palladium, Benton Harbor, 
Mich., Sept. 16, 1957, p.4) 
© 16Sep57; KK130053. 


SLOAN-ASHLAND DIVISION. © 


So powerful, it goes through 3/8" 
steel ... 1/3 hp. Powershop. 
© 1aug55; KK127016. 


SLOAN-ASHLAND DIVISION, ELECTRO 


ENGINEERING PRODUCTS CO., INC. 
SEE Electro Engineering Products 
Co., Inc. 


SLOAN-ASHLAND DIVISION, WORLD EVENTS 


MAGAZINE, INC. SEE World Events 
Magazine, Inc. 


SMITH (A. 0.) CORP. © 


A. O. Smith Permaglas automatic 
Slass-lined water heaters; 
model PGCL. Form no.WH-333. 
Appl. author: Cramer-Krasselt Co. 
© 15Jul57; KK127048. 

A. O. Smith Permaglas brings you a 
better way to heat and cool your 
home, Form no.HH-903. Appl. 
author: Cramer-Krasselt Co. 
© 25Jun57; KK126770. 

A. O. Smith Permaglas brings you 
a better way to heat and cool 
your home. Form no.HH-902, 
Appl. author: Cramer-Krasselt Co. 
© 25Jun57; KK120769. 

Look inside the tank; see why you 
get more hot water with a Perma- 
glas. Form no.WH-501l. Appl. 
author: Cramer-Krasselt Co. 
© 5Sep57; KkK128281. 

Permaglas evaporators and air 
handling units ... Form 
no. HH-908, Appl. author: 
Cramer-Krasselt Co. © SSep57; 
KK12828e2. 


SMITH, WILLIAM A, © 
Two-Play. Object is to capture all 
the blocks. <Agea 5 to adult. 
© 200ct57; KK129501. 


SMITH-JUNIOR CO., INC. © 


Cooling lemon slush. Appl. author: 
Robert L. Bellemere, © 7Jun57; 
KK126587. 

Delicious orange slush. Appl. av- 
thor: Robert L. Bellemere, 
© TJun57; KRI2O584. 


176 COMMERCIAL PRINTS AND LABELS 


SMITH-JUNIOR CO., INC. © Cont'd. 

Flavorful cherry slush. Appl. 
author: Robert L. Bellemere. 
© 7Jun57; KK126583, 

Refreshing lime slush. Appl. 
author: Robert L. Bellemere. 
© 7Jun57; KK126585. 

Smooth grape slush. Appl. author: 
Robert L. Bellemere. © 7Jun57; 
KK126586. 


SNIDER FOODS, INC. © 
Hot item; hotter catsup. (In Super- 
market news, May 20, 1957, 
p.12-13) Appl. author: Young & 
Rubicam, Inc. © 20May57; 
KK126931. 


SNOW WHITE GRILLS, INC. © 
The juiciest taste in Hamburgerland; 
home of the Squareburger. Tak- 
homa bagful, © 1May57; 
KK130555. 


SNUG HARBOR, FARM SHOOTING RESORT. © 
Pheasant hunting comes to Dallas, 
at Snug Harbor Farm Shooting 
Resort ... Appl. author: Ray D. 

Barrett. © 13Sep57; KK1283528. 


SNYDER, LINUS S. d.b.a. SNYDER MANU- 
FACTURING CO. SEE Snyder Manufac- 
turing Co. 


SNYDER MANUFACTURING CO, © 

For speed, safety, comfort, econ- 
omy, get Snyder tune-up hoists; 
Hang-Over. © Linus S. Snyder 
d.b.a. Snyder Manufacturing Co.; 
18Mar57; Kk129098. 

Mobile communication & police anten- 
nas; HR-1, the ham; HR-2, the pro. 
Appl. author: Lew London. 
© 31Ju157; KK127654. 

New single staff TV antenna ... for 
back mount; Wun Rod Directronic 
9-D. Appl. author: Lew London. 
© 20ct57; KK129700. 

Outdoor Torque TV Tenna. The Town 
& Country [and others] Appl. 
author: Lew London. © 15Dec57; 
KK130929. 

Right dress for all cars; Shark 
auto antennas ... Appl. author: 
Lew London. © 27Jun57; KK128380. 

Right dress for all cars ... the 
new Shark, rear deck auto antenna. 
Appl. author: Lew London. 
© 27Jun57; KK128007. 

The Snyder tune-up hoist works on 
all cars and is specifically de- 
signed for 195 thru '57 V8 ... 
Hang-Over. NM: new views; re- 
visions. © Linus S. Snyder 
d.b.a. Snyder Manufacturing Co.; 
18Mar57; KK129099. 

Standard of quality mike stands. 
DM-1 desk stand, BM-1 banquet 
stand [and others] Appl. author: 
Lew London. © 30Sep57; KK128907. 

Tuk-It hideaway TV antenna for back 
mount; PT-R. Appl. author: Lew 
London, © 1Jul57; KK127642. 


SOCONY MOBIL OIL CO., INC. © 
Earth moving; lubrication recommen- 
dations. 6AR75C rev. 
© 30Apr57; KK127083. 
Excavating; lubrication recommenda- 
tions. 6AR43C rev. © 30Apr57; 
KK127082. 


SOMMER, WALTER N, d.b.a. SPE-DE-WAY 
PRODUCTS CO. SEE Spe-de-way 
Products Co. 


SOOJIAN'S, INC, d.b.a. AK-MAK 
BAKERIES. SEE Ak-Mak Bakeries. 
SOUTH BEND LATHE WORKS, © 
Centers 'round South Bend's sweet 
16. Bulletin 5740. © 24Sep57; 
KK128568. 


Pedestal grinder. (Circular 5722) 


© 2May57; KK126529. 


SOUTH DAKOTA STATE COLLEGE. AGRI- 
CULTURAL EXPERIMENT STATION. 
ECONOMICS DEPT, © 
South Dakota State medium cultured 

flavor sweet cream butter. One 
pound net weight. Appl. author: 
Travis W. Manning. © 210ct57; 
KK130037. 


SOUTHERN COMFORT CORP. © 

First-sip pleasure with Comfort. 
[Steamboat scene; man, with drink 
in hand, looking down] (In Coro- 
net, May 1957, p.3 of cover) 
Appl. author: Krupnick & Associ- 
ates, Inc. © 18Apr57; KK127028. 

First-sip pleasure with Comfort, 
[Steamboat scene; man, with drink 
in hand, looking up] (In Look, 
May 28, 1957, p.85) Appl. au- 
thor: Krupnick & Associates, Ine. 
© 28May57; KK127027. 


SOUTENy HANDKERCHIEF MANUFACTURING 

All American he-man handkerchiers 
for a he man. No.2005; the 
Bawlstopper. This package con- 
tains 3 large size handkerchiefs 
Sco Appl. author: Lowe & Hall 
Advertising Agency. © 160ct57; 
KK129262. 

All American he-man handkerchiefs 
for a he man. No.2010; For the 
birds. This package contains 3 
large size handkerchiefs ... 
Appl. author: Lowe & Hall Adver- 
tising Agency. © 160ct57; 
KK129264., 

All American he-man handkerchiefs 
for a he man. No.2015; Fisher- 
Mania. This package contains 3 
large size handkerchiefs ... 
Appl. author: Lowe & Hall Adver- 
tising Agency. © 160ct57; 
KK129263. 

All American he-man handkerchiefs 
for a he man. No.2505; Spirit 
of Yuletide. This package con- 
tains 3 large size handkerchiefs 
eee Appl. author: Lowe & Hall 
Advertising Agency. © 160ct57; 
KK129265. 


SOUTHERN SCREW CO. © 

Steel machine screws; flat slotted. 
Appl. author: Ayer & Gillett aAd- 
vertising. © 233u157; KK127428. 

Steel machine screws; round slotted. 
Appl. author: Ayer & Gillett Ad- 
vertising. © 23Jul57; KK127427. 

Steel stove bolts; round slotted. 
‘Appl. author: Ayer & Gillett Ad- 
vertising. © 23Jul57; KK127437. 

Steel tapping screws; oval Phil- 
ape na Keene author: Ayer & 

e vertising. © 23Jul57; 
KK1274 34, g BIUl57 5 

Steel tapping screws; pan slot- 
ted A. Appl. author: Ayer & 
Gillett Advertising. © 23Jul57; 
KK127435. 

Steel tapping screws; pan slot- 
ted B. Appl. author: Ayer & 
Gillett Advertising. © 23Ju157; 
KK127436,. 

Steel tapping screws; round slot- 
ted A. Appl. author: Ayer & 

- Gillett Advertising. © 23Ju157; 
KK127433. 

Steel wood screws; flat Phillips. 
Appl. author: Ayer & Gillett Ad- 
vertising. © 23Jul57; KK127432. 

Steel wood screws; flat slotted. 
Appl. author: Ayer & Gillett Ad- 
vertising. © 23Jul57; KK127430. 


Steel wood screws; round Phillips. 
Appl. author: Ayer & Gillett Ad- 
vertising. © 23Ju157; KK127431. 


Steel wood screws; round slotted, 
Appl. author: Ayer & Gillett Ad- 
vertising. © 230ul57 5 KK127429, 


July—Dec. 


SOUTHERN YELLOW PINE. © 

Here's a sound profit opportunity 
for you; back the crusade for 
higher lumber standards. (In The 
Gulf Coast lumberman, July L55 
1951s P.25) Pe author: Erle 

acey ssociates. © 15Ju157; 

KK126989. mar 

Here's a sound profit opportunity 
for you; back the crusade for 
higher lumber standards. (In The 
Gulf Coast lumberman, Aug. 15, 
1957, p.17) Appl. author: Erle 
Racey & Associates. © 15Aug57; 
KK127852. 


SOUTHLAND CANNING & PACKING CO. © 
Gulf Belle brand small shrimp. 
Wet pack, drained wt. 4 1/2 ozs. 
Appl. author: Piedmont Label Co., 
Ine. © 1Jan57; KK130500. 


SPARKLETTS DRINKING WATER CORP. © 

Assure your child a sparkling 
smile; fluoridated water. 

Appl. author: Felix Mendelsohn, 
Jr. © 10Sep56; KK127925. 

Purity guaranteed by the only state 
approved laboratory maintained at 
any bottled water plant in Cali- 
fornia; distilled water. (In 
The Bulletin of Los Angeles Count: 
Medical Assn., Feb. 21, 1957, a8) 
Appl. author: Herbert C. Brown. 
© 21Feb57; KK127300. 

SPAULDING BAKERIES, INC. © 

Slim-ette, special dietary white 
bread. Net wt. 14 ozs. 
© 2May57; KK126644., 


SPECIALTY ADVERTISING SERVICE, INC. © 
Annie Oakley's Hostess surprise 
party. Cup cakes, Twinkies, 
Sno-balis. Appl. author: 
Robert L. Weil. © 29Aug57; 
KK128389. 


Immortals of baseball's Hall of 
Fame. Creami-Rich milk & dairy 
products. Appl. author: Robert 
L. Weil. © 13Nov57; KK130432. 


Know your States of the United 
States of America. Creami-Rich 
milk & dairy products. Appl. 
author: Robert L. Weil. 
© 13Nov57; KK130433. 

Lionel's locomotive hall of fame. 
Replica of Canadian Pacific's GM 
diesel, no.23573. Appl. author: 
Robert L. Weil. © 20Aug57; 
KK127820. 

Lionel's locomotive hall of fame. 
Replica of Denver & Rio Grande's 
GM diesel, no.2379. Appl. au- 
thor: Robert L. Weil. © 20Aug57; 
KK127819. 

Lionel's locomotive hall of fame. 
Replica of General Electric's 
GP-7 Wabash, no,2339. Appl. au- 
thor: Robert L. Weil. © 20Aug57; 
KK127817. 

Lionel's locomotive hall of fame. 
Replica of Milwaukee's electric 
locomotive, no.235l. Appl. au- 
thor: Robert L. Weil. © 20Aug57; 
KK127822, 

Lionel's locomotive hall of fame. 
Replica of Norfolk & Western's 
steamer, no.746 LTS. Appl. au- 
thor: Robert L. Weil. © 20Aug57; 
KK127818. 

Lionel's locomotive hall of fame. 
Replica of Santa Fe's GM diesel, 
no.2243, Appl. author: Robert L. 
Weil. © 20Aug57; KK127816. ; 

Lionel's locomotive hall of fame. 
Replica of the famous Berkshire 
l4-wheeler, no.736. Appl. au- 
thor: Robert L. Weil. © 20Aug57; 
Kk127821. 

Tip-Top kitchen katalog; bread. 
Appl. author: Robert L. Weil. 
© 70ct57; KK129588. 


1957 


wonder bread builds better bread 
business 12 ways, through year- 
round advertising. Appl. author: 
Robert L. Weil. © 15Apr57; 

KK127298. 

Wonder bread helps build strong 
bodies 12 ways. [Boy lifting 
weights] Appl. author: Robert L. 
Weil. © 10May57; KK127299. 

Wonder bread helps puild strong 
bodies 12 ways. [Sherlock Holmes] 
Appl. author: Robert L. Weil. 
© 15Apr57; KK127297. 


SPECIALTY BAKERS' SERVICES, INC. © 
Awrey's Sunrich golden bran bread. 
Net wt. 1 1b. © 27Sep57; 
KK129120. 


SPE-DE-WAY PRODUCTS CO. 

Dri-Quik for wood floors and lino- 
leum. 1 gallon. © Walter N. 
Sommer d.b.a. Spe-de-way Products 
Co.; 19Sep57; KK128460. 


SPENCE ENGINEERING CO.,, INC. © 
Pressure regulators; one pilot fits 
all main valve sizes. Appl. 
author: William A. Cather, III. 
© 31May57; KK126901. 


SPERRY & HUTCHINSON CO. © 
Every day thousands of thrifty 

women get lovely things with 
3. & H. green stamps. (In The 
Baltimore sun, Feb. 14, 1957) 
© 1l4reb57; KK130484. (Print from 
The Indianapolis star, Mar. l, 
1957, p.25, deposited} 

Get the surprise of your life; dis- 
cover today what you get with the 
S. & H. green stamps you've al- 
ready saved. (In The Detroit 
times, June 7, 1956, p.29) 
© 73Jun56; KK127308. 

Join the thousands o.- Minnesota 
women who get a discount for 
cash; S. & H. green stamps. (In 
Duluth herald, Jan. 31, 1957, 
p.27) © 31Jan57; KK127207. 

Over 20,000,000 families live better, 
thanks to 3S. & H. green stamps. 
(In The Florida times-union, Jan. 
4, 1957, p.43) © 3Jan57; 
KK127311. 

Why over 20 million women save 
S. & H. green stamps. (In The 
Florida times-union, Jan. 18, 
1957, p.35) © 17Jan57; 
KK127310. 

Why you can fill your S. & H. green 
stamp book faster than any other. 
(In The Pittsburgh press, Oct, 5, 
1956, p.33) © 50ct56; KK127309. 


SPLINTER ENGINEER CO. © 
Bo Cra, valet deluxe; utility rack 
for ties, bow ties & accessories. 
Appl. author: Erick 0. Schonstedt. 
© 250ct57; KK129573. 


SPRAYERS & NOZZLES, INC. © 

It sells itself; RediMix 2 in 1 
garden hose sprayer. Form 
no.350 D, © 1Sep57; KK128268. 

Lawn chemical sprayer; Redimix 
Lawnmaster. Form no,385. 
© Sprayers & Nozzles; 25Nov57; 
KK130562, 


RediMix, No.202, Ken Sprayall [and 
others] Form no.351 D. 
© 18ep57; KK128269. 


Which sprayer do you need? RediMmMix 
shrubmaster, lawnmaster, 2 in l. 
Form no. 372. © 38ep57; 
KK128265. 


SPRING AIR CO, © 
Only Spring Air health center mat- 
tresses now in colorama. (In 
Good housekeeping, June 1956, 
p.168) Appl. author: R. M. 
Loeff Advertising, Inc. 
© 17May56; KK127719. 


CURRENT REGISTRATIONS 


3PRINGS COTTON MILLS. © 
This is the mill that makes the 
sheets ... Springmaid. (In 
Life, Aug. 6, 1956, p.108) 
© 2Aug56; KK127930. 


SQUIRT CO. © 

In 1957, Squirt to use color pages 
in Reader's digest ... (In The 
American soft drink journal, Mar. 
1957, p.11) © 7Mar57; KK127447. 

Switch to Squirt, never an after- 
thirst; what a difference. (In 
The American weekly, July 28, 


1957, p.7) © 283u157; f 
KK129729. 
SRELAKOS, GEORGE. SEE Strelakos, 
George. 
STAHLWOOD TOY MANUFACTURING CO., 
INC. © 


Character guidance toys; Tak-A-Part 
milk bottle. Ages 1 1/2 to 


4 1/2. No.1350. Appl. author: 
Stanley Kravath. © 300ct57; 
KK129613. 


STANDARD BRANDS, INC. © 

Chase & Sanborn is truly tres chic 
«+. next time give yourself a 
flavor break; instant coffee. 

(In Life, Aug. 5, 1957, p.85) 
Appl. author: Compton Advertising, 
Inc. © 1Aug57; KK128610. 

Flavor break, a great custom of 
yours ... Next time, give your- 
self a flavor break; instant 
Chase & Sanborn coffee. ([En- 
dorsed by] Mrs. John Stark. (In 
Life, July 8, 1957, p.84) Appl. 
author: Compton Advertising, Inc. 
© 3Jul57; KK128917. 

A flavor break, full-bodied, cool 
«.. Next time, give yourself a 
flavor break; instant Chase & San- 
born coffee. Endorsed by] Mrs. 
Rose Nemeth. In Life, June 10, 
1957, p.145) Appl. author: Comp- 
ton Advertising, Inc. © 6Jun57; 
KkK128927. 

I feared I would be the main course 
... Next time, give yourself a 
flavor break; instant Chase & San- 
born coffee, [Endorsed by] Mrs. 
Frank Schaffer. (In Life, May 27, 
1957, p.123) Appl. author: Comp- 
ton Advertising, Inc. © 23May57; 
KK128918. 

It's just scrumptious and I'm hard 
to please ... Next time, give 
yourself a flavor break; instant 


Chase & Sanborn coffee, [Endorsed 
by] Baumgardner, (In Life, 
June 24, 1957, p.3) Appl. au- 


thor: Compton Advertising, Inc. 
© 20Jun57; KkK128928. 

My forecast: cool pleasure ... 
time, give yourself a flavor 
break; instant Chase & Sanborn 
coffee, [Endorsed by] Mrs. M. 
Craig. (In Life, July 22, 1957, 
p.19 Appl. author: Compton 
Advertising, Inc. © 18u157; 
kKK128916. 

Wait for me, cried a fireman named 
Jake ... next time give yourself 
a flavor break; instant Chase & 
Sanborn coffee. (In Life, Aug. 19 


Next 


1957, p.3) Appl. author: Compton 
Advertising, Inc. © 15Aug57; 
KK128609. 


STANDARD OIL CO. © 

Strip A, ordinary fuel; no- 
protection. Strip B, Standard 
fuel; new-additive. Appl. au- 
thor: 0. H. Peterson. © QNov56; 
KK1%06079. 

STANDARD OIL CO, (INDIANA) 

The inside story of the big change; 
introducing new Gold Crown super- 
premium gasoline. SP 1-294. 
Appl. author: Milprint, Ino, 
© Standard O11 Co, (Indiana) t.a. 
Standard; 21May57; KK128004, 


177 


STANDRING, JOHN ALDEN. © 
Bonus bucks. Shop Carven's, save; 
drink Bailey's supreme coffee. 
East Point, Ga. © 12Sep57; 
KK130544. 


STANLEY BUILDING SPECIALTIES CO. © 

Integral surround model 11 jalousie. 
© 10Jun57; KK126913. 

Modernize your home with Stanley 
building specialties; jalousie 
window, jalousie door... 
© 3Jun57; KK126915. 

Ventanas de aluminio tipo celosia. 
© 24May57; KK126914. 


STANLEY HOME PRODUCTS, INC. © 
Good-bye tears; this new junior 
shampoo is gentle and safe for 
baby's eyes. Stanhome. (In 
Good housekeeping, Nov. 1957, 


p.157) ©°260ct57; KK129768. 
Junior shampoo. Stanhome. 
Net wt. 6 oz. © 21May57; 


KK126453. 

Junior vitamins with iron and 
iodine; diet supplement for 
children 6 to 12. Stanhome. 


No.227. 100 tablets. © 5Aug5s7; 
KK128768. 

Liquid silver polish. Stanhome. 
Contents 12 fl. oz. © 29May57; 


KK126452. 

New, at Stanley hostess parties, 
Aquilaun, cold water wash for your 
choice fabrics. Stanhome. (In 
Good housekeeping, Aug. 1957, 
p.151) © 283u157; KK128396. 


Scrub-n-wipe sponge. Stanhome. 
© 1Aug57; KK127653. 

Senior vitamins and minerals; diet 
supplement for those 50 and over. 
Stanhome. No.6. 200 tablets. 
© 5Aug57; KK128769. 

Two stainless steel kettle cleaners. 
Stanhome. 2350. © 31Ju157; 
KK128770. 

Vitamins fortified with minerals. 
Stanhome. No.396. 100 tablets. 
© 5Aug57; KK128767. 

You'll love shopping with friends 
at a fun-filled party like this; 
hostess parties. Stanhome. (In 
Ladies' home journal, Nov. 1957, 
p.132-133) © 300ct57; KK129674. 


STAR MARKET CO. © 
Porter Sq. Star Market si ag 
list. © 18Sep57; KK12 te) 


STA-RITE GINNIE LOU, INC. © 
Fashion hair style plus Cushion Tip 
bobby pins. Style no.S-4. 60 
pins. © 1Jul57; Kk127865. 


STATE BANK OF SUFFOLK, © 

Bankers; ours, by Dick MacKay. 
In whose name? [African chief 
scene] (In Bay Shore sentinel & 
journal, Bay Shore, N. Y., Aug. 1, 
1957, p.3) Appl. author: C. M. 
Johnson & Associates, Inc. 
© 1Aug57; KK127743. 

Bankers, ours; by Dick MacKay. 
Now wich color do you think would 
be right for the drapes? [Woman 
showing teller samples of materi- 
al) (In Babylon leader, Aug. 15, 
1957, section 2, p.5) Appl. au- 
thor: C. M. Johnson & Associates, 
Inc. © 15Aug57; KK125424. 


STEELORIP PLASTICS. 

New, BurcMaster PorTABLE Saw; mode) 
550. Appl. author: Zorro D, 
Ruben. © BuseMaster, Inc., 
manufacturing division Steelgrip 
Plastics; SiJan57; KK126590. 


STENSO LETTERING CO, © 
S<inch letters & numbers for every 
Hien making use, Lettering guide 
fet no.95. Appl. author; Robert 
S. Libauer. 


© SSepS4; KK120c24. 


178 COMMERCIAL PRINTS AND LABELS 


STENSO LETTERING CO. © Cont'd. 
4-inch letters & numbers for every 
Bign making use. Lettering guide 
set no.94. Appl. author: Robert 
S. Libauer. .© 30Sep54; KK128232. 


Gothic letters and numbers. Letter- 
ing guide set no.102, Appl. au- 
thor: Robert S. Libauer. 
© 30Sep54; KK127062, 

Gothic letters and numbers. Letter- 
ing guide set no.210. Appl. au- 
thor: Robert S. Libauer. 
© 30Sep54; KK126827. 

Gothic letters and numbers. 
Lettering guide set no.210. 

Appl. author: Robert S. Libauer. 
© 30Sep54; KK127063. 

Guide no.H-54; used by school 
children ... for making signs 

eco Appl. author: Robert S. 
Libauer. © 30Sep53; KK126821. 

Map of the United States. Letter- 
ing set no.50.. For tracing and 
coloring. Appl. author: Robert 
S. Libauer. © 1Sep56; KK120822. 


Old English letters and numbers. 
Lettering guide set no.212. 

Appl. author: Robert S. Libauer. 
© 30Sep54; KK127064. 

1 1/4 inch Gothie letters and 
numbers. Lettering guide set 
no.45. Set of 2 guides. Appl. 
author: Robert S. Libauer. 
© 30Aug56; KK127640. 

1 1/2 inch Roman letters and 
numbers. Lettering guide set 
no.64, Set of 5 guides. Appl. 
author: Robert S. Libauer. 
© 1Sep56; KK126830. 

1/2 inch Roman letters and numbers. 
Lettering guide set no.12. 

Appl. author: Robert S. Libauer. 
© 1Sep56; KK126828. 

1 inch Roman letters and numbers. 
Lettering guide set no.44. 

Appl. author: Robert S. Libauer. 
© 1Sep55; KK126823. 

Roman letters and numbers. Letter- 
ing guide set no.211l. Appl. au- 
thor: Robert S. Libauer. 
© 30Sep54; KK126826. 

3/4 inch Gothic letters and numbers. 
Lettering guide set no.1l. 

Appl. author: Robert S. Libauer. 
© 1Sep56; KK126829. 


3/4 inch Roman letters and numbers. 
Lettering guide set no.34. 

Appl. author: Robert S. Libauer. 
© 1Sep56; KK127639. 

% inch Gothic letters and numbers. 
Lettering guide set no.93. 

Appl. author: Robert S. Libauer. 
© 1Sep56; KK126825. 

2 inch solid Gothic letters and 
numbers. Lettering guide set 
no.84+. Set of 3 guides. Appl. 
author: Robert S. Libauer. 
© 1Sep56; KK126831. 


STERLING (JOHN) CORP. © 
Sterling quicker, easier and all 
ways better for all sliding 
doors, Thriftee Pak set [and 2 
others] (In Building supply 
news, Nov. 1956, pik} 
© 1Nov56; KK127707. 


STEVEN (HOWARD) CO. © 
Gifts for family and friends. Ant 
farm, retractable shaver cord 
caddy, perky kangaroo keeper [and 
others } Appl. author: E. Joseph 
Cossman. © 10Sep57; KK128930 


STEVEN MANUFACTURING CO. 
Sputnik, Jr., satellite gyrotop. 
A scientific educational toy. 
© Ethel Zemelman d.b.a. Steven 
Manufacturing Co.; 280ct57; 
KK129830. 


STEVENS (EUGENE) INC. © 

Now, double the power of your car's 
radio; Little Giant antenna. 

(In New York journal-American, 
June 23, 1957, p.42-L) 
© 22Jun57; KK126589. 

Now, license frames that shine in 
the dark; reflector license plate 
frames. (In New York journal- 
American, June 23, 1957, p.42-L) 
© 22Jun57; KK126590. 

Now, work 30 seconds; get blazing 
new power from your boat; Aqua- 
Power, liquid additive. (In New 
York journal-American, June 23, 
1957, p.42-L) © 22Jun57; 
KK126591. 

These plugs must outperform all 
others ... Power-Flash spark 


plugs. (In Daily news, New York, 
Sept. 18, 1957, p.7C) © 17Sep57; 
KK128439. 


STEVENS, JIM A, 
Souvenir of Texas; Texas crude oil. 
© Jim A. Stevens & Larry E. 
Guthrie; 1Nov57; KK130477. 


STOFFEL SEALS CORP. © 
Now, a seal and tag all in one; 
the Stoffel self-lok seal tags 
and seals your dispenser cans ... 
Appl. author: John B. Betti. 
© 1Nov57; KK129649. 


STOKES CANNING CO. © 
Frozen tuna noodles; casserole. 
Contents 11 oz. avd. © 5Nov57; 
KK130499. 


STOW MANUFACTURING CO. © 
Standard flexible shafting for 
power drives, for remote control. 
Bulletin 5710. Appl. author: 
Clarence F. Hotchkiss, Jr. 
© 1May57; KK127001. 


STRATHMORE PAPER CO. © 
Envelopes; Strathmore Bond. No.10; 
sub, 20. White, wove; Press- 
Ready. 500. Appl. author: 
Joseph A. Chadbourne. © 18Sep57; 
KK129403. 


STRAUSE, MONROE BOSTON. © 
Holly-Ann Te-Pe apple pie; lo-lo 
calorie. © 29Jun57; KK127375. 


STREET, CHARLOTTE. 
Should your child be a medical tech- 
nologist. SEE New York Life In- 
surance Co, 


STREET & SMITH PUBLICATIONS, INC. © 

Where is the Time of Purchase 
market? Wherever young home- 
makers begin new homes ... Living 
for young homemakers is their 
Time of Purchase magazine. (In 
Advertising age, Sept. 30, 1957, 
p.111) © 30Sep57; KK130801. 

Why is Living for young homemakers 
the Time of Purchase magazine? 
(In Advertising age, Oct. 7, 
1057, p.75) © 70ct57; KK130800. 


STRELAKOS, GEORGE, 
Avoid this, feed your baby in 
comfort with Feed-A-Joy. 
© George Strelakos (in notice: 
George Srelakos) & Feed-A-Joy 
Coro.; 10ct57; KK129772. 


STRICKLAND, NETTIE M. © 
Mme. Strickland magnificent obses- 
gion hair grower. © 24Ju157; 


KK127259. 


STRICKLER, CARL E. © 
Reminders; the modern credit office 
uses ... for early collecting, for 
inactive accounts and for building 
good will. Did you forget this? 
© -170ct57; KK129217. 


July—Dec. 


STRIETMANN BISCUIT CO., division of 
UNITED BISCUIT CO. OF AMERICA, 
SEE United Biscuit Co. of America. 


STROHMEYER & ARPE CO. © 
Established 1882. Importers, whole- 
Salers, exporters; pure food 


products. © 250ct57; KK130602. 
Ki-Ku, Japan wax. © 230ct57; 
KK129413. 


STYLECRAFT HOMES, INC. © 
A new concept in American living, 
Stylecraft homes designed with 
the builder in mind. Appl. 
author: Robert S. Patience 
© 17Sep57; KK129188. 


SUBURBAN CLASSIFIED DIRECTORY CORP. © 
Metropolitan New York and suburban 
areas Classified business direc- 
tory. © 15Aug56; KK127058. 
ast for & suburea area classified 
usiness directory. © 26No ; 
KK130393, ry Nov57 ; 
New York & suburban areas business - 
classified directory. © 15aAug56; 
KK127057. 
SUN OIL co. © 
How to select your blend; satisfied 
Blue Sunoco 200 users ... 
© 18Dec57; KK130843, 


SUNBEAM CORP. © 

The best electric appliances made; 
electric tools, mowers, hedge 
trimmers. Ad no.DM-33. (In 
Rent-it-review, Mar. 1957, p.4 
of cover) © 1Mar57; KK129919. 

Blade-electric. (Blade-electric 
Shavemaster shaver and travel 
kit) 57-1718. © 26Aug57; 
KK130608. 

The electric with a real hollow 
round blade; blade-electric. 
(Ghaconaated shaver) 57-1663. 

© 19Aug57; KK130610. 

Eliminate the guess and the work 
from meal making with Sunbeam 
automatic frypan with perfect 
controlled heat. Ad no.N-531. 
(In Better homes & gardens, May 
1957, p.187) © 18Apr57; 

Kk129988. 

Give dad the finest3 new Sunbeam 
electric tools. Electric hand 
saw [and others] (In The Satur- 
day cous post, June 8, 1957, 
p-86) © 4Jun57; KK130007. 

Here now, for greater sales and 
profits; the Lady Sunbeam con- 
trolled heat hair dryer. 

Ad no.N-520R. (In Electrical 
merchandising, Jan. 1957, p.204) 
© 1lJan57; KK129865. 

Here's the perfect display for 
selling America's finest con- 
trolled heat appliances, the Sun- 
beam frypan and the Sunbeam sauce- 
pan. Ad no.N-551. (In NARDA 
news, June 10-17, 1957, p.18) 
© 17Jun57; KK130011. 

Homemaking is so much easier with 
the Sunbeam automatic frypan and 
saucepan and deep fryer. Ad 

no.N-9342. (In Life, June 10, 
1957, pe165) © 6Jun57; KK130010. 

Homemaking is so much easier with 
the Sunbeam automatic frypan and 
Saucepan and deep fryer; perfect 
controlled heat companions. Ad 
no.N-535. (In Better homes & 
gardens,.June 1957, p.4 of cover) 
© 21May57; KK129935. 

Mixmaster mixer. 57-1627. 
© 15Aug57; KK130609. 

Mowing is so easy with Sunbea. 
power mowers; free wheeling and 
selective speeds. MTwin-blade 
electric mower. [Man in shirt- 
Sleeves, left hand outstretched] 
Ad no.LM23P, (In The Saturday 
evening post, Bees x, EER De 
of cover © 26Mar57; KK1 ° 


1957 


Mowing i8 so easy with Sunbeam 
power mowers; free wheeling and 
selective speeds. MTwin-blade 
electric mower. ree wearing hat 
& checkered shirt] Ad no,LM19 rev. 
(In Flower grower, Apr. 1957, 
p.107) © 22Mar57; KK129991. 

Mowing is so easy with Sunbeam 
power mowers; free wheeling and 
selective transmission. Twin 
blade electric mower. Ad no. 


LM-19, (In Flower grower, Mar. 
1957, p.110) © 19Feb57; 
KK129916. 


Mowing is so much easier when you 
use a new Sunbeam power mower, 
21" self propelled rotary [and 


others] (In This week magazine, 
May 19, 1957, p.33) © 19May57; 
kK129934. 


New cooking magic is yours ... 
automatic saucepan and deep fryer 
with simmer-safe controlled heat. 
Ad no.N-532. (In Ladies' home 
journal, May 1957, p.218) 
© Z0Apr57; KK129931. 

The new Sunbeam automatic percolator 
makes the best coffee you've ever 
tasted, hot or iced. Ad no.N-545. 

(In The Saturday evening post, 
June 15, 1957, p.69) © 11Jun57; 
KK130479, 

New Sunbeam electric tools. Elec- 
tric hand saw [and others] Ad 
no.DM-34. (In The Saturday 
evening post, Apr. 27, 1957, 
p-134) © 23Apr57; KK129930. 

New Sunbeam electric tools. 
Electric hand saw [and others] 
Ad no.DM-31. (In Life, Feb. 18, 
1957, p.10) © 14Feb57; 
KK129915. 

Now, a perfect companion to the Sun- 
beam frypan; the new Sunbeam 
Saucepan; automatic controlled 
heat. Ad no.N-523. (In Good 
housekeeping, Mar. 1957, p.10) 
© 19Feb57; KK129917. 

Now, iron easier and faster with 
less effort; only the new Sunbeam 
steam or dry iron has exclusive 
steam flow vents. Ad no.N-533. 
(In The Saturday evening post, 
Apr. 20, 1957, p.68) © 16Apr57; 
kk129989. ; 

Now, iron faster with less effort 
with the new Sunbeam I[ronmaster. 
Ad no.N-525. (In Good house- 
keeping, Apr. 1957, p.11) 
© 19Mar57; KK130008. 

Now, mowing is so easy; power 
mowers, Self-propelled rotary 
mowers; twin blade electric mower. 
Ad no.LM-22. (In Better homes & 
gardens, May 1957, p.300) 
© 18Apr57; KK129914. 

Now, only the new Lady Sunbeam 
controlled heat hair dryer gives 
you all these advantages. Ad 
no.N-524, (In Photoplay, Apr. 
1957, p.l4) © 7Mar57; KK130748, 

Now, save $6,00 ... when you buy 
either of these famous Sunbeam 
irons ... Steam or dry iron; 
dry Ironmaster. Ad no.N-541, 

(In Look, May 14, 1957, p.22) 
© S0Apr57; KK129932, 

Now, the new Sunbeam super-close 
Shavemaster in colors. (In The 

‘Saturday evening post, May 11, 
1957, p.62) © 7May57; KK129933. 

Prepare tastier, more appetizing 
foods easily with Sunbeam auto- 
matic Mixmaster. Ad no.N-530, 
(In Better homes & gardens, May 
1957, p.186) © 18Aprs7; 
KK129987. 

The sprinklers you see on beautiful 
lawns; Rain King. Automatic 
model K [and others) Electric 
hedge trimmer. Ad no.RK-59. 


(In The Saturday evening post, 
Apr. 27, 1957, p.127) 
KK129929. 


© 235Apr57;: 


CURRENT REGISTRATIONS 


The sprinklers you see on beautiful 
lawns; Sunbeam Rain King. Ad 
no.RK-57. (In Sunrise, Mar.-Apr. 

_ 1957, p.64) © 1Mar57; KK130750. 

Sunbeam means happiness for the 
bride, Mixmaster [and others] 

Ad no.N-529. (In Bride's maga- 
zine, summer 1957, p.42-43) 
© 15Apr57; KK129966. 

Teach better home-making by demon- 
strating Sunbeam, the best elec- 
tric appliances made. Mixmaster 
& Mixmaster Junior [and others] 
Ad no.N-521. (In Forecast for 
home economists, Féb. 1957, p.75) 
© 17Jan57; KK130751. 

This Christmas give America's 
favorite mixer, the Sunbeam auto- 
matic Mixmaster. Ad no.N=-515. 
(In Life, Nov. 26, 1956, p.162) 
© 22Nov56; KK129952. 

This Christmas, give him the finest; 
the all new Sunbeam Golden Glide 
Shavemaster. (In Life, Nov. 19, 
1956, p.26) © 15Nov56; KK126881. 

Twin-blade electric mower makes 
mowing easier ... Self propelled 
21" rotary mowers. Ad no.LM-18. 
(In Sunset, Mar. 1957, p.220) 
© 25Feb57; KK129918. 

You get all the features for easier, 
better food preparation with the 
Sunbeam automatic Mixmaster. 
Bowl; hand type. Ad no.N-526. 
(In Good housekeeping, Apr. 1957, 
p.10) © 19Mar57; KK130009. 

You get all the steam you need for 
ironing and pressing with the 
amazing new Sunbeam steam or dry 
iron. Ad no.N-546. (In Look, 
July 23, 1957, p.10) © 9Ju157; 
KK130012. 

You get delicious coffee every time 
«+» With the Sunbeam automatic 
percolator; you get perfect toast 
e+. With the Sunbeam automatic 
toaster with radiant control. 

Ad no.N-528. (In Good housekeep- 
ing, May 1957, p.10-11) 
© 18Apr57; KK130749. 

SUNKIST GROWERS, INC. © 

Lemon pie filling; frozen. 1 1b. 
6 oz. © 25Mar57; KK127541. 

SUNSET LINE & TWINE CO. © 

The line you can see better, is 
the line fish can't see at all; 
Coral King, Sunset's original new 
coral-colored line. (In Sports 
afield, Apr. 1957, p.114) 
© 2hMar57; KK125269, 

When he asks for a new line, sell 
up to premium quality ... Coral 
King; fishing lines. (In Sport- 
ing goods dealer, May 1957, p.49) 
© 15May57; KK128895. 


SUNWAY FRUIT PRODUCTS, INC. © 
Freshie, instant drink mix; orange 
flavour. Makes 10 glasses. 
NM: "new layout & art work." 
© 23Apr57; KK127075. 
SUPERIOR CANNING CO,, INC. © 
Superior brand Pennsylvania culti- 
vated mushrooms; fancy buttons. 
Drained weight 8 oz. avoir. 
© 1Jan50; KK140112, 


SUPERIOR DECALS, INC. © 
How to show off your equipment at 
low cost; Super-Cal is the trade 
name ... © BAug57; KK130916,. 


SUPERIOR IMAGINEERING. 

Spud Spikes, Bake potatoes fast; 
instant heat power cooks all 
foods inside out. © Paul K. 
Dawson d.b.a. Superior Imagineer- 
ing; l2May57; KK127847. 

SURGITUBE PRODUCTS CORP, © 

A twist and it fits; Surgitube 
over dressing. Finger splint 
applicator; gauge bandage. 
aes author: Louis Hochman, 
© 4OctS7; KK128859, 


179 


SUTHERLAND PAPER CO. © 

Golden butter. No.27,000-4, 
1 lb. net. © 250ct57; 
KK130316. 

Golden sweet cream butter, 
No.27,000-1. 1 1b. net, 
© 250ct57; KK130313. 

Golden sweet cream butter. 
No.27,000-2. One lb. net wt. 
© 250ct57; KK130314. 

Golden sweet cream butter. 
No.27,000-3. 1 1b. net. 
© 250ct57; KK130315. 

Golden sweet cream butter, 
No.27,000-5, 1 1b. net, 
© 250ct57; KK130317. 


SWENSON (V. H.) CO., INC. © 
Engineering in plastics, mold mak- 
ing, custom molding. Appl. au- 
thor: Harold E, Bates, 
© 70ct57; KK129092. 


SWIFT & CO. © 

Swift's chopped liver & bacon & 
liver & bacon broth, Lamb and 
calf. 3 1/2 oz. net wt. 
© 1Marlj6; KK129198. 

Swift's meats for babies, strained 
beef and beef broth. Duck and 
pig. 3 1/2 oz. net wt. 
© 1Marl6; KK129195. 

Swift's meats for juniors; chopped 
beef and beef broth, Lamb and 
calf. 3 1/2 oz. net wt. 
© 1Marl6; Kk129197. 

Swift's strained beef and beef 
broth. Calf and pig. 3 1/2 oz. 
net wt. © 1Marl6; KK129196. 

Swift's strained egg yolks & 
bacon. Chicken and rooster, 
3.1/2 oz. net wt. © 1Marlé; 
KK129199. 


SWISS FEDERATION OF WATCH MANUFAC- 
TURERS 


Pe) 
End of time's 4 oldest enemies. 
(In Reader's digest, Mar. 1957, 


cpa ere author: Foote, 
one ing. © 25Feb57; 
KK126714. ; a 


How to split a second. (In Reader's 
digest, June 1957, p.171) Appl. 
author: Foote, Cone & Belding. 
© 25May57; KK126458. 


Of course, you lead a double life. 
(In Reader's digest, May 1957, 
p. 36) Appl. author: Foote, Cone 
& Belding. © 25Apr57; KK1204557. 
Watch and it winds itself. (In 
Look, Dec. 10, 1957, p.22) 
Appl. author: Foote, Cone & 
Belding. © 26Nov57; KK130795. 
What's all this tick-talk about 
fashions? (In Reader's digest, 
Oct. 1956, p.211) Appl. author: 
Foote, Cone & Belding. ¢ 25Sep56; 
KK126463, 


SYRACUSE ORNAMENTAL CO., INC. © 
Never before ... thrilling twosome 


by Syroco. Mirror with console 
wall table; R.& L. sconces. Ad 
mat no.5716. | © iJul57; 
KK127186. 


Out of the Orient; exotic acces- 
sories ... by Syroco. Oriental 
seasons plaques. Ad mat no.5719. 
© 1Jul57; KK127185. 


Savings up to 40# on famous Syroco- 
wood; elegant Syroco ensembles. 
Mirror with console wall table; 
R.& L. sconces, Ad mat no.5720. 
© 1Jul57; KK127188, 


Syroco original; the charm of a 
hand-carved work of art 
© 1Jul56; KK1eT7184. 

Two for the show; elegant wall en- 
sembles by Syroco. Mirror with 
console wall table. Ad mat 
no.5ST1T. © 1JulS7; KK127187 


180 COMMERCIAL PRINTS AND LABELS 


aly 


TAIT MANUFACTURING CO. © 

Big, powerful and profitable; the 
Rapidayton Twin Champion pumps 
full capacity at 40 lbs. pressure. 

(In The Pennsylvania plumbing 
contractor, May 1957, p.17) 
© 10May57; KK126832. 

Big, powerful, and profitable, the 
Rapidayton Twin Champion pumps 
full capacity ... (In Southern 
hardware, June 1957, p.76) 
© 1Jun57; KK128660. 

5 reasons why Commander is the 
profit line among all quality 
water systems. In Home comforts 
wholesaler, May 1957, p.31) 
© 10May57; KK126835. 

For maximum profit, Rapidayton has 
the big ones; Dolphin submersible. 
(In Water well journal, June 1957, 
p.-16) © 25May57; KK126833. 

New Rapidayton Dolphin, two-wire 
submersibles; pump. (In The 
Driller, Sept. 1957, p.28-29) 
© 10Sep57; KK129675. 

One source for all your needs; 
Rapidayton makes them all; 


pumps. (In Domestic engineering, 
June 1957, p.69) © 10Jun57; 
KK126834. 


TALMAN FEDERAL SAVINGS & LOAN ASSN. 
OF CHICAGO. © 
This dollar bill went to Talman; 

this dollar bill stayed home. 

(In Chicago Sunday tribune, June 
23, 1957, pt.2, p.14) © 23Jdun57; 
KK127293. 

You get more than a home loan; a 
home-secured line of credit at 
Talman, (In Chicago daily trib- 

une, June 28, 1957, pt.l, p.17) 
© 283un57; KK127295. 

Your money is safe in every insured 
savings institution, says Talman. 
(In Chicago daily news, June 24, 
1957, p.19) © 24Jun57; 
KK127294. 


TASTY BAKING CO, © 
Tastykake. Holiday greetings. 
Poster design no.178. 
© 25Nov573; KK130788. 


TAYLOR (THOMAS) & SONS. © 

Calypso rhythm interpreted into 
smart new styling by the Shugor 
taylor. American multi-Shugor 
ese (In Shoe & leather reporter, 
Oct. 28, 1957, p.2 of cover) 
Appl. author: Ralph A. Parker. 
© 280ct57; KK130041. 

Candy-stripe Shugor; Ombre Shugor. 
There is a Shugor quality ... 
of every shoe you sell. (In Boot 
& shoe recorder, Nov. 15, 1957, 
p.16) Appl. author: Ralph A. 
Parker. © 15Nov57; KK130662. 

Elastic cord, especially designed 
for better protection ... In 
Technology review, July 1957, 

p. 547) Appl. author: Ralph A. 
Parker, © 15Ju157; KK127727. 

Fashionable flats available for 
fall; Shugor. (In Boot & shoe 
recorder, July 15, 1957, p.16) 
Appl. author: Ralph A. Parker. 
© 15Ju157; KK127846. 

For casuals, multi-striped Shugor. 
Flatties. ~(In Footwear news, 
Sept. 13, 1957, p.35) Appl. 
author: Ralph A. Parker. 
© 13S8ep57; KK128454. 

For color interest, comfort and 
style, use Shugor. Black crushed 
kid flattie [and others] (In 
Leather & shoes, Sept. 7, 1957, 
p.36) Appl. author: Ralph A. 
Parker. © 7Sep57; KK128453. 


The forward look made practical 
with Shugor; the shoe most likely 


to succeed ... (In Shoe & leather 
reporter, Sept. 30, 1957) 

Appl. author: Ralph A... Parker. 

© 30Sep57; KK129261. 

Romeos, the shoe of yesterday ... 
Shugor. (In Boot & shoe recorder 
Supplement, Aug. 1, 1957, p.30) 
Appl. author: Ralph A. Parker. 
© 1Aug57; KK128148,. 

The shoe that follows the sun is 
made of knit; Straw by Taylor. 

(In Leather & shoes, Nov. 23, 
1957, p.126) Appl. author: 

Ralph A. Parker. © 23Nov57; 

KK130663. 

Style, fit, comfort; Shugor points 
the way to high style. A two- 
strap pump [and others] (In 
Boot & shoe recorder, Sept. 15, 
1957, p.70) Appl. author: Ralph 
A. Parker. © 15Sep57; KK129259. 

TayloPleat Shugor for modish feet. 
(In Boot & shoe recorder, June 15, 
1957, p.57) Appl. author: 

Ralph A. Parker. © 15Jun57; 
KK127728. 

A warm weather favorite, Knit Straw 
eee happy, fashionable feet, 

(In Leather & shoes, Oct. 19, 
1957, p.8) Appl. author: 
Ralph A. Parker. © 190ct57; 
KK130042, 

With the accent on style, Shugor 
supplies comfort. Ombre Taylo- 
Pleat [&] Ballerina flattie. 

(In American shoemaking, Sept. 25, 
1957, pl) Appl. author: 

Ralph A. Parker. © 25Sep57; 
KK129260. 


TAYLOR FOOD HOBBIES. © 
Mr and Mrs T marinade; shrimp, 
roast, chops ... Net contents 
8 fl. oz. Appl. author: George 
H. Taylor. © 1May57; KK128039. 


TAYLOR, SMITH & TAYLOR CO. © 

Pattern of the month; Fascination. 
Zircon-hard giaze. (In Living 
for young homemakers, Apr. 1957, 
p.167) © 20Mar57; KK126805. 

Pattern of the month; Shasta Daisy. 
Zircon-hard, detergent-proof 
glaze. (In House & garden, Mar. 
1957, p.157) © 20Feb57; 
KK126804. 


TECHNIC, INC. © 
Technic HG hard bright gold. 
Appl. author: George T. Metcalf 
Co. © 8Aug57; KK127519. 


TELAUTOGRAPH CORP. © 

Electronic longhand,. 
KK128544, 

Work smarter, not harder; use 
electronic longhand to deliver 
your messages ... (In The Wall 
Street journal, May 8, 1957) 
© 8May57; KK126193. 


© 8Jan57; 


TENNANT (G. H.) CO. © 
Another Tennant first in mainte- 
nance; a new approach to ultra- 
clean sweeping for streets ... 
Model 100 vacuumized sweeper. 
© 16Sep57; KK128421. 


TERRY TUNICS. 

Sarong; wraparound with elastic 
band ... the perfect after shower 
cover-up. © Harry M. Yeager 
d.b.a. Terry Tunics; 14Jun57; 
KK128482, 

Wraparound; it snaps to your size. 
The perfect after shower cover-up. 
© Harry M. Yeager d.b.a. Terry 
Tunics; 14Jun57; KK128483. 


TERRYTOONS, a division of CBS TELE- 
VISION FILM SALES, INC, SEE ALSO 
CBS Television Film Sales, Inc. 


July—Dec. 


TERRYTOONS, INC. © 


Paul Terry's Mighty Mouse saves 
Dinky; for children 5 to 10. 
Bluebird children's records. 
© 16Jan53; KK127256. 


Paul Terry's Mighty Mouse's first 
adventure; for children, 5 to 10. 
Bluebird children's records. 
© 16Jan53; KK127255. 


TEXAS LAWN SPRINKLER CO., INC. © 
Lawn sprinkler systems for profit. 
© 10Ju157; KK127275. 


TEXAS STATE OPTICAL. © 
Of course,I got my glasses at Texas 
State Optical. (In Beaumont 
enterprise-journal, Aug. 5, 1957) 
NM: photo different. © 5Aug57; 
KK127477. 


THOMAS COLLATORS, INC. © 
Mechanical & electric powered .. 
Model H8 [and others Appl. 
author: Carpenter-Proctor, Inc. 
NM: substitution of models. 
© 27Nov57; KK130508. 


THOMAS INDUSTRIES, INC. 

Beautiful by day ... lighting by 
Moe Light. M-1072 [and others] 
(In Home modernizing, spring- 
summer 1956, p.107) Appl. au- 
thor: William Hart Adler, Inc. 
© Thomas Industries, Inc., Moe 
Light Division; lApr56; KK128547. 

Feature attraction in any room, 
inspiration-lighting by Moe Light. 
M-1072 [and others] (In Home & 
modernizing, fall-winter 1956, 
p.22) Appl. author: William Hart 
Adler, Ine. © Thomas Industries, 
Inc., Moe Light Division; 1Sep56; 
KK128549, 

Introducing Cordette Casuals by 
Moe Light; at special introductory 
sale prices. M-1429 [and others] 
(In Living for young homemakers, 
Oct. 1956, p.183) Appl. author: 
William Hart Adler, Inc. 
© 20Sep56; KK126570. 

Introducing Cordette Casuals by Moe 
Light. M1429 [and others] (In 
Better homes & gardens, Oct. 1956, 
p.61) Appl. author: William Hart 
Adler, Inc. © Thomas Industries, 
Ine., Moe Light Division; 24Sep56; 
KK128548. 


THURSTON, JANE sole owner ESTO PUB. 
CO, SEE Esto Pub. Co. 


TICONIUM. © 
Never saw anything like this before, 
doctor. Buy this handy Ticonium 
dental touch-up kit. Appl. au- 
thor: A. J. Griffin. © 5Jul57; 


KK127274. 


TICONIUM DIVISION, CONSOLIDATED METAL 
PRODUCTS CORP. SEE ALSO Consoli- 
dated Metal Products Corp. 


MIME, INC. © 
8 weeks aboard the Mayflower; out 
today, Life. (In The New York 
times, June 13, 1957, p.32) 
Appl. author: Young & Rubicam, 
Inc. © 13Jun57; KK126922.. 


Justice; part III of a major Life 
series on crime. (In The New 
York times, Sept. 19, 1957, 

p.30) Appl. author: Young & 
Rubicam, Inc. © 19Sep57; 
KK129547. 

Life study of consumer expenditures, 
a new background fu. marketing ~ 
decisions. (In Time, Oct. 21, 
1957, p.118-119)' Appl. author: 
Young & Rubicam, Ine. © 170ct57; 
KK130707. 


1957 


New facts for marketing's new era 
--- see Life's new study of con- 
sumer expenditures ... (In The 
New York times, Nov. 25, 1957, 
p.32) Appl. author: Young & 
Rubicam, Inc. © 25Nov57; 
KK130759. 

Red power; you'll know better when 
you read Life this week. (In The 
New York times, Nov. 14, 1957, 
p.-34) Appl. author: Young & 
Rubicam, Inc. © 14Nov57; 
KK130758. 

Response. Response to Life takes 
many forms ... (In The New York 
times, May 9, 1957, p.16-17) 
Appl. author: Young & Rubicam, 
Inc. © 9May57; KK126943. 

Sputnik. People respond to Lite. 
(In The New York times, Oct. 17, 
1957, p.68) Appl. author: Young 
& Rubicam, Inc. © 170ct57; 
KK130705. 

There's plenty of Life at U.C.L.A. 
Creative arts. (In UCLA senior 
bruin, May 17, 1957, p.12) Appl. 
author: Young & Rubicam, Inc. 
© 17May57; KK128861. 

This week, fourth in Life's great 
adventures series: Helicopter 
safari. (In The New York times, 
June 6, 1957, p.22) Appl. au- 
thor: Young & Rubicam, Inc. 
© 6Jun57; KK126923. 

Why people respond to Life. 
Answers. (In The New York times, 
Oct. 3, 1957, p.21) Appl. au- 
thor: Young & Rubicam, Inc. 
© 30ct57; KK130706. 

Why people respond to Life. Comic. 
(In The New York times, July 1, 
1957, p.24) Appl. author: Young 
& Rubicam, Inc. © 1Jul57; 
KK127625. 

Why people respond to Life. 
Discovery. In The New York 
times, Aug. 29, 1957, p.52) 
Appl. author: Young & Rubicam, 
Inc. © 29Aug57; KK128864. 

Why people respond to Life. Love. 
(In The New York times, Sept. 23, 
1957, p.28) Appl. author: Young 
& Rubicam, Inc. © 23Sep57; 
KK129548. 

Why people respond to Life. Pierc- 
ing. (In The New York times, 
July 29, 1957, p.20) Appl. au- 
thor: Young & Rubicam, Inc. 
© 29Ju157; KK127623. 

Why people respond to Life. 
Spectacle. (In New York herald 
tribune, May 6, 1957, p.22) 

Appl. author: Young & Rubicam, 
Inc. © 6May57; KK126941. 

Why people respond to Life. 
Splendor. (In New York herald 
tribune, Aug. 22, 1957, p.13) 
Appl. author: Young & Rubicam, 
Inc, © 22Aug57; KK128863. 

Why people respond to Life. Spunk. 
(In The New York times, May 20, 
1957, p.26) Appl. author: Young 
& Rubicam, Inc. © 20May57; 
KK126942, 

Why people respond to Life. 
Strange. (In The New York times, 
July 15, 1957, p.20) Appl. au- 
thor: Young & Rubicam, Inc. 
© 15Jul57; KK127624., 

Why people respond to Life. 

Timing. (In The New York Times, 
Aug. 12, 1957, p.20) Appl. au- 
thor: Young & Rubicam, Inc, 

© 12Aug57; KK128862. 

Why people respond to Life. 
Tragedy. (In The New York times, 
June 3, 1957, p.28) Appl. au- 


thor: Young & Rubicam, Inc. 
© 3Jun57; KK126940, 
ss people respond to Life. Uh. 
Boy smoking cigar] (In The New 
York times, June 17, 1957, p.24) 
Appl. author: Young & Rubicam, 
Inc. © 17Jun57; KK126924. 


CURRENT REGISTRATIONS 


TIMES FURNITURE CO. © 
Factory surplus; complete 3, 4&5 
room home outfits. (In Los 
Angeles times, Mar. 9, 1957, pt.l, 
p.16) © 9Mar57; KK127006. 


TIMKEN-DETROIT AXLE DIVISION, ROCK- 


WELL SPRING & AXLE CO. SEE Rockwell 
Spring & Axle Co. 


TIMKEN-DETROIT BRAKE DIVISION, ROCK- 


WELL SPRING & AXLE CO. SEE Rock- 
well Spring & Axle Co. 


TIMKEN ROLLER BEARING CO. © 


America's first jet airliner lands 
on Timken steel. (In U. S. news 
& world report, Oct. 11, 1957) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 70ct57; KK130348, 

Have you put your car up for the 
winter? (In Newsweek, Nov. 18, 
1957, p.2 of cover) Appl. au- 
thor: Batten, Barton, Durstine 
& Osborn, Inc. © 13Nov57; 
KK130340, 

The hole that couldn't be made 
will be 20 miles long; fine alloy 
steel, (In U. S. news & world 
report, Dec. 20, 1957, p.2 of 
cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 16Dec57; KK130660. 

How you got out from under; this 
4s better-ness. [01d fashioned & 
modern car scenes] (In Newsweek, 
July 22, 1957, p.2 of cover) 
Appl. author: Batter, Barton, 
Durstine & Osborn, Inc. 
© 17Ju157; KK128191. 

Now weasels replace dogs to unlock 
Antarctica's secrets; this is 
better-ness. Bulldozers. (In 
U. S. news & world report, 

Sept. 20, 1957, p.2 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 

© 16Sep57; KK128869. 

Roller freight ends the no.1 cause 
of freight train delays. (In 
Newsweek, Aug. 19, 1957) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 14Aug57; 
KK128383. 

Roller freight will keep her from 
having nothing to wear. (In 
U. S. news & world report, 

Oct. 25, 1957, p.2 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc, 

© 210ct57; KK130347. 

Steel nest that hatched a smoother 
transmission. (In U. S. news & 
world report, June 21, 1957) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 17Jun57; KK126495. 

Steel that gives you more lions to 
the barrel. [Man hunting lion] 

(In U. S. news & world report, 
Aug. 16, 1957, p.3 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 12aug57; Kk128192. 

You can inspect roller freight just 
by touching it. (In U. S. news & 
world ae June 7, 1957, p.2 
of cover Appl. author: Batten, 
Barton, Durstine & Osborn, Ine. 
© 3Jun57; KK126470, 


TODD SHIPYARDS CORP. 


Brooklyn Industrial Division, 
© Todd Shipyards Corp., Brooklyn 
Division; 1lMay57; KK126421, 


Hoboken Industrial Division. 
© Todd Shipyards Corp., Hoboken 
Division; 1lMay57; KK126420. 


Los Angeles Industrial Division. 
© Todd Shipyards Corp., Los 
Angeles Division; 1lMay57; 
KK126419. 


181 


New Orleans Industrial Division. 
© Todd Shipyards Corp., New 
Orleans Division; 1May57; 
KK126422. 

Seattle Industrial Division. 
© Todd Shipyards Corp., Seattle 
Division; 1May57; KK126418. 


TODDS DAIRY CO. 

Fresh milk. One quart liquid. 
Appl. author: Stephen R. Millar. 
© Knudsen Dairy Products Co. 
d.b.a. Todds Dairy Co.; 1lAug56; 
KK126709- 


TOMPKINS' LABEL SERVICE. © 
Labels of all kinds. Die cut, 
Pres-to-seal, gummed [and 
others] © 22Feb57; KK128867. 
Old in years of experience, new in 
ideas. Quality, service, low 
price. © 2hMay57; KK129090. 


TONI CO. DIVISION, GU.LETTE CO. SEE 
Gillette Co. 


TOP-HAND DAIRIES, INC. © 
Chocolate milk; vitamin D, grade A, 
pasteurized, homogenized. (Cow- 
boy design) One quart liquid. 
© 10ct57; KK129705. 


TORSION BALANCE CO. © 

At last, reticles that cause bal- 
ance squint are eliminated with 
new Christian Becker single-pan 
balance. Appl. author: William 
A. Cather, 3d. © 9Dec57; 
KK130650. 

Kentrall combination hardness test- 
ers. Model CT-1 [and others] 
Appl. author: William A. 

Cather, III. © 30Aug57; 
KK128326. 


TRACY, JOHN L., KENNETH MURCHISON & 
KENNETH MURCHISON, JR. forming the 
partnership KENNETH MURCHISON & CO. 
SEE Murchison (Kenneth) & Co. 


TRAMP TRIPS, INC. © 

The Caribbean, island by island; 
featuring air travel via American 
Airlines and Pan American, 
Winter season, 1957-1958, Appl. 
author: Needham & Grohmann, Inc, 
© 11Sep57; KK12951). 

The complete Caribbean, featuring 
air travel via Avianca and Pan 
American. Appl. author: Needham 
& Grohmann, Inc. © 11Sep57; 
KK129631. 

Jamaica calypso cruises, featuring 
air travel via Avianca ... 

Winter season, 1957-1958. Appl. 
author: Needham & Grohmann, Inc. 
© 9Sep57; KK129513. 


TRANS WORLD AIRLINES, INC. © 
Coming soon, a great new TWA Jet- 
stream fleet ... a brand new 
attraction for your clients. (In 
Travel trade, Apr. 1957, p.81) 
Appl. author: Foote, Cone & Beld- 
ing. © 15Apr57; KK128815. 


Coming soon, a great new TWA Jet- 
stream fleet ... more luxury than 
ever before ... (In Cruises & 
tours, Apr. 15, 1957, p.41) 
‘Appl. author: Foote, Cone & Beld- 
ing. © 15Apr57; KK128816. 


Coming soon, the great new TWA Jet- 
stream ... to major U. S. cities 
coast to coast ... (In The 
Travel agent, Mar. 10, 1957, p.8&) 
Appl. author: Foote, Cone & Beld- 
ing. © 10Mar57; KK128817. 


Definitely quieter, a great plane, 
says Leland Hayward to TWA Captain 
Bronson White. TWA Jetstream. 

(In The New York times, June 20, 
1957, p.18) Appl. author: Foote, 
Cone & Belding. © 20Jun57; 
KK128819, 


182 COMMERCIAL PRINTS AND LABELS 


TRANS WORLD AIRLINES, INC. © Cont'd. 

Europe is 1,572 hours nearer by 
Jetstream. Mayflower II. (In 
The New York times, June 21, 1957, 
p.-26) Appl. author: Foote, Cone 
& Belding. © 21Jun57; KK128213. 

Fly TWA to Paris. American Legion 
pilgrimage for peace, Sept. 27= 
Oct. 1, 1957. (In The American 
Legion magazine, July 1957, p.45) 
Appl. author: Foote, Cone & Beld- 
ing. © 1Ju157; KK127346. 

It's news today; Jetstream. 

(In The Overseas press bulletin, 
June 1, 1957, a6) Appl. au- 
thor: Foote, Cone & Belding. 

© 1Jun57; KK126847. 

Largest airliner ever built; TWA 
Jetstream. (In Life, July 29, 
1957, p.55) Appl. author: 
Foote, Cone & Belding. 
© 25Ju157; KK130531. 

Much quieter, mich smoother; TWA 
Jetstream. [Endorsed by] Captain 
Al Heath. (In New York world 
telegram & sun, June 18, 1957, 
p.13 Appl. author: Foote, Cone 
& Belding. © 18Jun57; KK128109, 

New, exciting TWA Skyliner tours 
of the West; coming soon ... Jet- 
stream Starliner. (In The Travel 
agent, Mar. 10, 1957, p.8) 

Appl. author: Foote, Cone & Beld- 
ing. © 10Mar57; KK128818. 

New, TWA Jetstream; service starts 
June 1; non-stop California ... 
(In New York post, May 15, 1957, 
p. 24-25) Appl. author: Foote, 
Cone & Belding. © 15May57; 
KK127221. 

Newest, finest in the skies; TWA 
Jetstrean, onenetey, New Yor to 
Rome. (In Trade with Italy, 

July 1957, p.10) Appl. author: 
Foote, Cone & Belding. © 1Ju157; 
KK128107. 

Newest, finest in the skies; the 
swift TWA Jetstream. (In Life, 
May 27, 1957, p.114-115) Appl. 
author: Foote, Cone & Belding, 
© 23May57; KK128106, 

Newest, finest in the skies; the 
swift TWA Jetstream. (In The New 
York times, May 13, 1957, p.15) 
Appl. author: Foote, Cone & Beld- 
ing. © 13May57; KK128814. 

Now in service, the largest and 
most luxurious airliner ever 
built; TWA Jetstream. (In Life, 
June 24, 1957, p.45) Appl. au- 
thor: Foote, Cone & Belding. 
© 20Jun57; KK130532. 

Quiet, smooth, superb; TWA Jet- 
stream. [Endorsed by] Capt. 

Don R. Terry. (In The New York 
times, June 10, 1957, p.18) 

Appl. author: Foote, Cone & Beld- 
ing. © 10Jun57; KK128813. 

TWA Jetstream freight service. 
Black & white. In Export trade 
& shipper, June 3, 1957, p.4) 
Appl. author: Foote, Cone & 
Belding. © 3Jun57; KK126846. 

TWA Jetstream freight service. 

2 color[s] (In Shipping digest, 
June 10, 1957, p.4 of cover 
App). author: Foote, Cone & 
Belding. © 10Jun57; KK126845. 


TREGREEN CO. 

Tregreen, the Christmas tree pre- 
servative. Net weight, 12 ounces, 
© Tregreen Co., a partnership 
consisting of Leonard A. De Klotz 
& Joseph B, Gilsdorf; 19Ju157; 
KK127017. 

TRIFARI. 

She can't see a thing but Cavalier 
collars by Trifari; Monte Cristo. 
Necklace, bracelet [and others] 
(In Harper's bazaar, Sept. 1957, 
p.95) © Trifari, Krussman & 
Fishel, Inc. d.b.a. Trifari; 
30Aug57; KK128471. 


She can't see a thing but Conti- 
nental Cuffs by Trifari. Cuff 
bracelets; matching earrings. 
(In Mademoiselle, Aug. 1957, 
p.188-189) © frifari, Krussman 
& Fishel, Inc. d.b.a. Trifari; 
30Ju157; KK129327. 


TRIFARI, KRUSSMAN & FISHEL, INC. 
d.b.a. TRIFARI. SEE Trifari. 


TRIKILIS, EMMANUEL MITCHELL. © 
Let us show you how the winning 
entries in your contest can be 
selected ... Contest Tool for 
magazines, radio ... © 150ct57; 
KK129740. 


TRIPLE A SPECIALTY CO. © : 
Booster cables; help a fellow motor- 
buddy get started. Silver 
Beauty. One pair; no.2700. 
Appl. author: Eugene B. Raymond. 
© 153u157; KK129741. 


TRUE TEMPER CORP. © 

Display helper for lawn and garden 
tools. Part 2: True Temper tool- 
up time merchandising program. 
Appl. author: R. T. Gutz. 
© 100ct57; KK129%25. 

How to use your True Temper in- 
stock planner for lawn and garden 
tools. Part 1: True Temper tool- 
up time merchandising program. 
Appl. author: R. T. Gutz. 
© 193u157; KK127517. 

In-stock planner for lawn and 
garden tools. Part 1; True 
Temper tool-up time merchandising 
program. Appl. author: R. T. 
Gutz. © 19J3ul57; KK127518. 


TRUSTORS' EXCHANGE. © 
The California trust deed and loan 
story. © 29Apr57; KK127637. 


TRYZOL PRODUCTS CO. © 
New easy scientific Tryzol way rids 
dogs, cats of large round worms 
ee. one-day pet wormer. (In 
Highland Park news, Jan. 17, 1957, 
p.26) © 17Jan57; KK126599. 


TUCKER, JAMES - GEORGE E. PERRY, 
owners, OLD REBEL - PECOS PETE 
ENTERPRISES. SEE Old Rebel - Pecos 
Pete Enterprises. 


TUCO WORK SHOPS, INC. © 

Tripl-thick interlocking picture 
puzzle. Apple blossom time; 
painting by Leur. Over 600 intri- 
patneisbanes: (King size series, 
no.9800) © 8Apr57; KK127193. 

Tripl-thick interlocking picture 
puzzle. Snowtime in the village; 
painting by Guy Wiggins. Over 
350 distinctive shapes. (Superb 
series, no.5900-59) © 8Apr57; 
KK127192. 


TUPPER CORP. © 

Tupperware, modern award 
designs. Canister set; coffee 
canister. Appl. author: Earl Ss. 
Tupper. © 16Jul57; KK126888. 

Tupperware, modern award winning 
designs. Cereal bowl set. 
Appl. author: Earl S. Tupper. 
© 16Ju157; KK126892. 

Tupperware, modern award winning 
designs. Handolier; 50 oz. 
Appl. author: Earl S. Tupper. 
© 163u157; KK126885. 

Tupperware, modern award winning 
designs. Kit Kups. Appl. au- 
thor: Earl S. Tupper. © 16Ju157; 
KK126893. 

Tupperware, modern award winning 
designs. Magic opener bread 
server. Appl. author: Earl S. 
Tupper. © 16Ju157; KK126887. 


July—Dec. 


Tupperware, modern award winning 
design. Refrigerator bowls with 
patented Tupper seals. Set of 3. 
Appl. author: Earl S. Tupper. 
© 163u157; KK126891. 


Tupperware, modern award winning 
designs. Square keeper, for 
bread and pastries ... Appl. 
author: Earl S. Tupper. 
© 16Ju157; KK126886. 

Tupperware, modern award winning 
designs. 20 ounce canister. 
Appl. author: Earl S. Tupper. 
© 163Ju157; KK126890. 

Tupperware, modern award winning 
designs. Wonderlier bowls. 
Appl. author: Earl S. Tupper. 
© 16Ju157; KK126889. 


TUPPERWARE HOME PARTIES, INC. © 
Attention please; place this mat in 
the sink with this side up. 
© 1Apr57; KK130385. 


TURTLE WAX-PLASTONE CO. © 
New push button paste wax; Turtle 
Wax. Auto polish; cleans and 
polishes. Contents: 15 oz._nt. 
wt. © 1Nov57; KK129668, 


TYLER (BROOKS) & CO., INC. © 

9X, the master antiseptic. 
Appl. author: Tracy B. Tyler. 
© 5Nov57; Kk129911. 

OX, the master antiseptic. For an 
attractive and salient display. 
12 bottles; list 5612. Appl. 
author: Tracy B. Tyler. 
© 28Sep57; KK129761. 


TYLER REFRIGERATION CORP. © 

Customer sees more, sooner and 
better. (In Supermarket news, 
July 8, 1957, p.40) Appl. au- 
thor: John Jay Philip. © 8Jul57; 
KK126875. 

Faster loading, faster shopping with 
Tyler no-glass, open-front sales- 
cases. (In Supermarket news, 
thon: Joke say Puttin naPTaeee 

or: Jo ay - © 7Oct57; 
KK128870. 4 eee 

Lloyd's switches to Tyler. 33" no- 
glass open-front sales-cases [and 
others] (In Supermarket news, 
Aug. 12, 1957, p.36) Appl. au- 
thor: John Jay Philip. © 12Aug57; 
KK127780. 

New Tradewell Supermarket goes 
Tyler. (In Supermarket news, 

May 27, 1957, po Appl. au- 


See-more, easier=-reach display; 
sell,save more. (In Supermarket 
news, Aug. 19, 1957, p.36) 

Appl. author: John Jay Philip. 
© 19Aug57; KK129076. 

See more with Tyler 33" no-glass 
open-front sales-cases. In 
Supermarket news, July 22, 1957, 
p.36) Appl. author: John Jay 
Philip. © 22Jul157; KK127779. 

Sell, save more with Tyler. Series 
Y Tyler meat scales-cases ... 

(In Supermarket news, May 13, 
1957, p.36) Appl. author: John 
Jay Philip. © 13May57; KK126873. 

Tyler, the advanced design pioneer 
has held the fort for you ... 

(In Supermarket news, June 24, 
1957, p.32) Appl. author: John 
Jay Philip. © 24Jun57; KK126874. 


GI 


U. T. L. NEEDLE, INC. © 
Redi-Thred wonder holder; fits all 
sewing machines with standard 
spool pins. Appl. author: Leo 


Markoff-Moghadam. © 3Sep57; 
KkK128318. 


1957 


_ UNCAS MANUFACTURING CO. © 

Kiddiegem boxed jewelry. P.1. 
© 15Ju157; KK128516. 

Kiddiegem boxed jewelry. P.2. 
© 15Ju157; KK128515. 

$1.00 rings. No.67 assortment. 
© 15Ju157; KK128517. 


UNION SPECIAL MACHINE CO, © 

Bag closing machines; industrial 
Sewing machines, Bulletin 200, 
Appl. author: Arthur James Peigel. 
NM: cover redesigned & new mate- 
Pial. © 4Mar57; kK127109. 

For better, faster, more economical 
production of men's sport shirts; 
industrial sewing machines. 
Bulletin no.259. Appl. author: 
Arthur J. Feigel. © 210ct57; 
KK129837. 

For sewing mattresses, slip covers 
and furniture upholstery; in- 
dustrial sewing machines. Bul- 
letin no.269. Appl. author: 
Arthur James Feigel, © lApr57; 
KK127110. 

Heavy duty machine for seaming can- 
vas and similar materials; in- 
dustrial sewing machines, 
Style 38200 C, Samson. 
thor: Arthur James Feigel. 
© 4Mar57; KK127108, 

If your product is jackets, you can 
manufacture them better ... with 
Union Special industrial sewing 
machines. Bulletin no.264, 

Appl. author: Arthur J. Feigel. 
© 210ct57; KK129836. 


UNITED AIRCRAFT PRODUCTS, INC. © 
Metallic O-ring and groove dimen- 
sions, Appl. author: Kenneth 
Parker, NM: "additions to and 
changes in chart." 
Bulletin no. 


576192. © 8Aug57; KK128203, 
Bret pe © 8Aug57; KK128206. 
576194. © 8Aug57; kKK128204, 
576195. © 8Aug57; KK128205. 


UNITED BISCUIT CO, 
Hekman's Coco-Creme sandwich. 
One full pound. © Hekman Bis- 
cuit Co., a division of United 
Biscuit Co.; 27Sep57; KK128766. 


UNITED BISCUIT CO. OF AMERICA. 

Heckman's Jan Hagel, from an old 
Dutch recipe. One pound. 
© Heckman Biscuit Co., Division 
United Biscuit Co. of America; 
2Dec57; KK130588. 

Peanut butter creme sandwiches by 
Keebler, One full pound, 
© United Biscuit Co. of America 
(in notice: Keebler Biscuit Co., 
division of United Biscuit Co. 
of America); 310ct56; KK127416. 

Sawyer's Arizona short bread. 32 
count. © United Biscuit Co. of 


America (in notice: Sawyer Biscuit 
Co., division of United Biscuit Co. 


of ‘America); 30Sep57; KK129235. 


Sawyer's saltiness. One pound, 
© United Biscuit Co. of America 
(in notice: Sawyer Biscuit Co., 
division of United Biscuit Co. of 
America); 15Jul57; KK126906. 

Spiced wafers by Keebler. Weight 
2 pounds. © United Biscuit Co, 
of America (in notice: Keebler 
Biscuit Co. division of United 
Biscuit Co. of America); 8Aug57; 
KK127610, 

Strietmann's Snackers, the perfect 
cocktail cracker. Net weight 
11 1/2 ounces. © United Bigeuit 


Co. of America (in notice: Striet- 


mann Biscuit Co., division of 
United Biscuit Co. of America); 
170ct57; KK129541. 


UNITED FRUIT CO, © 
Chiquita's banana puree. Contents 


Appl. au- 


CURRENT REGISTRATIONS 


7 lbs. 4 ozs. Appl. author: 
Theo H. Freed. Appl. states part 
of work prev. pub. 1947. NM: all 
new except figures. © 9Sep57; 
kKK129788, 

Dear Bronx Zoo, my mommy caught some 
bananimals ... (In New York her- 
ald tribune, Aug. 1, 1957, p.12) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 1lAug57; 
KK128033. 


UNITED MERCHANTS & MANUFACTURERS. 
Mink? No, it's Fellina, the 

fabulous coat of Orlon-Dynel ... 
(In Life, Aug. 26, 1957, p.84) 

© Robert Hall Clothes, Inc. (in 
notice: Robert Hall, Inc., a di- 
vision of United Merchants & Manu- 
facturers); 22Aug57; KK128343. 


UNITED MERCHANTS & MANUFACTURERS, 

INC. © 

Anyone can tile floors now ... with 
Doubletake. Doubletake is a 
superior felt underpadding that is 
self-adhesive on both sides ... 
© 210ct57; KK129905. 

Con-Tact, the original self-adhesive 
plastic; just remove paper backing 
and smooth it on. © 12Aug57; 
KK127812. 

Con-fact, the original self-adhe- 
Sive plastic shelf lining and 
edging all-in-one. © 22Aug57; 

KK128079. 

Revolutionary new way to tile 
floors yourself; Doubletake, 
new felt underpadding that's 
self-adhesive on both sides. 

(In The Sun, Baltimore, Oct. 27, 
1957, p.35) © 270ct57; 
KkK129920, 

What every home needs is a Minute 
Pak by Con-Tact ... the original 
self-adhesive plastic; a Comark 
product. © 13Sep57; KK128620. 

Winner's choice, a fabulous vaca- 
tion in Paris or Hawaii. 
Con-Tact, the original self-adhe- 
sive plastic, (In Life, Sept. 
2, 1957, p.65) © 29kug575 
KK128272, 

Winner's choice contest by Con-Tact 
official entry blank; self-ad- 
hesive plastic. © 16Aug57; 
KK128036, 


U. S. FOOD PRODUCTS, INC. © 

Enjoy this world-famous quality; 
Krakus brand imported Polish ham. 
(In Chicago daily tribune, May 29, 
1957, pt.2, p.2) Appl. author: 
Burnet-Kuhn Advertising Co. 
© 29May57; KK127511. 

It's wonderful; the original Krakus 
brand Polish ham... © 40ct57; 
KK130637. 

Marvelous ham-m-m; Krakus brand 
imported Polish ham. (In Chicago 
daily tribune TV week, Apr. 13, 
1957 © 13Apr57; KK130636, 

You'll love this wonderful ham; 
Krakus brand imported Polish ham. 
(In Chicago sun-times, May 28, 
1957, p.28) Appl. author: 
Burnet-Kuhn Advertising Co. 
© 28May57; KK127510. 


UNITED STATES GYPSUM CO. © 
The Business of farming; Handyman 
plan. 
Crib or granary. No.BF374. 
© 29May57; KK127832, 


Decorating idea file ... for 


children's rooms, © 11Sep57; 
KK130061. 
Decorating idea file for color 


outdoors. © 19Jun57; KK1278355. 


Decorating idea file ... for family 
rooms, © 31Jul57; KK128794. 


Idea file from Popular home, the 
Business of farming, for chil- 
dren's rooms. © 22Aug57; 
KK128792. 

Idea file from Popular home, the 
Business of farming, for family 
rooms. © 10Jul57; KK128793. 

Idea file from Popular home, the 
Business of farming, for your 
outdoor living. © 29May57; 
KK127830. 

Popular home; the Business of farm- 
ing; Handyman plan. 

Exterior maintenance. WNo.PUB374. 
© 29May57; KK127831. 

Screen house. WNo.PUB3575. 
© 17Apr57; KK126908. 


UNIVERSAL C, I. T. CREDIT CORP. © 

How to have more fun this summer; 
C. I. T. ‘time purchase plan. 
Adirondack State Parc. (In The 
Saturday evening post, July 13, 
1957, p.12) Appl. author: Fuller 
& Smith & Ross, Inc. © 9Jul57; 
KK126645. 

Sales ticker. Items of interest 
to automobile dealers and sales- 
men. Nov. 1957. (In Automotive 
news, Nov. 11, 1957, p.64) 
© 11Nov57; KK130129, 

The way to go is with the Cc. I. T. 
plan. Mount Mitchell State Park. 
(In Life, Sept. 2, 1957, p.6) 
Appl. author: Fuller & Smith & 
Ross, Inc. © 29Aug57; KK1280454, 


UNIVERSAL CONTROLS CORP. © 
Computer Intercept; now available 
at nominal cost. Bulletin 56. 

© 140ct57; KK129245, 

Digit Absorber, the world's best 
Switch for converting existing 
Switchboards into full 2-5 number- 
ing. Bulletin Dooce 
© 140ct57; KK129246, 

Meet the demands of modern party 
line operation with Universal 
code-to-selective Ringing Con- 
verter. Bulletin 554-a. 
© 140ct57; KK129247. 


UNIVERSAL MATCH CORP. © 

American Bridge; structural steel 

for every purpose, Appl. author: 
Russell J. Fahning. © 230ct57; 
KK129851. 

Another Leach Steel job. Appl. 
author: Russell J, Pahning. 
© 22Ju157; KK127049, 

Appleton Machine Co. Gravity 
decker [and others] Appl. au- 
thor: Russell J. Pahning. 
© 7Aug57; KK127608. 

Armored motor service. Appl. au- 
thor: Russell J. Fahning. 
© 180ct57; KK129424, 

Carl Carson Car & Truck Rental 
Co, Appl. author: Russell J. 
Fahning. © 250ct57; KK130368, 

Dean's Dairy, Inc. - grade A 
fortified milk. One quart 
liquid, Appl. author: Russell J. 
Fahning. © 7Aug57; KK127607. 

Dixie White grade A eggs; the 
Red Chain, Appl. author: 
Russell J. Fahning. © 250ct57; 
KK1 350 369, 

Dy» Dee service; the same diapers 
returned each time, Appl. au- 
thor: Russell J. Pahning,. 
© 250ct57; KK130370, 

First National Bank of Abilene, 
Texas. Appl. author: Russell : 
Fahning. © 250ct57; KK] %0%7, 

Herb J. Hawthorne, Inc. Rock bit 
Dlades; Blue Demon drill bits. 
Appl. author: Russel J. Pahning. 
© 13Nov57; KK150551,. 

Ideal Cement Stone Co. Star 
concrete blocks ... Appl. au- 
thor: Russell J. Pahning. 
© 12Sep57; KK129406. 


tL. 
. 


184 COMMERCIAL PRINTS AND LABELS 


0) 


Cont'd. 
The First 
Appl. author: 
© 13Nov57; 


UNIVERSAL MATCii CORP. 
Killeen; Fort Hood. 
National Bank. 
Russell J. Fahning. 

KK129985. 

Luby's Lochwood Cafeteria in 
Dallas. Appl. author: Rugsell 
J. Fahning. © 12Sep57; 

KK129467. 

Murray fully magnetic circuit 
breakers. 10 no.MP-30. 

Appl. author: Russell J. Fahning. 
© 13Nov57; KkK129984. 

Steel and aluminum. Fort Duquesne 
Steel Co. Appl. author: Russell 
J. Fahning. © 27Nov57; KK1350591. 

Temple National Bank. Appl. 
author: Russell J. Fahning. 
© 27Nov57; KK130590. 

This brick signifies that the bearer 
has qualified as an honorary 
building superintendent ... State 

’ Capitol Credit Union. Appl. au- 
= thor: Russell J. Fahning. 
© 16Dec57; KK130875. 

You can be sure when T. I. insures. 
Title Insurance & Trust Co. 

Appl. author: Russell J. Fahning. 
© 25Ju157; KK127369. 

Your guarantee of quality elastic; 
Fulflex, rubber thread. Appl. 
author: Russell J. Fahning. 
© 22Ju157; KK127050. 


UPJOHN CO. © 
Oral treatment for diabetes; 


Orinase. © 10ct57; KK129323. 
Orinase dosage chart; conversion 

from insulin to Orinase. 

© 110¢t57; KK130756. 


URBANOWICH, EVELYN. 
Color-Megic paint set. 
Munk Co., Inc, 


V 


VAGIM, CHARLES J., ALFRED A. WILDER, 
ED C. MOSESIAN & NEWTON J. CAFFE- 
JIAN composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 


VALLEY ENGINEERING CORP. © 
Venco Detecto-scope ... designed to 
disclose internal sounds in bear- 
ings, motors ... © 6Sep57; 
KK128190. 

VALLEY FORGE PRODUCTS, INC. © 
Brushes packed in sets. Generator 
brush sets for Auto-Lite [and 
others] Appl. author: J. A. 
Fischer. © 1Nov57; KK130270. 


VANITY FAIR MILLS, INC. © 

Color by Vanity Fair ... adding the 
fantasy of Apricot Cloud to lin- 
gerie fashion. (In Harper's 
bazaar, Nov. 1957, p.12 Appl. 
author: Abbott Kimball Co., Inc. 
© 1Nov57; KK130903. 

Color by Vanity Fair ... nylon 
tricot gown ... (In The New 
Yorker, Oct. 5, 1957, p.10) 

Appl. author: Abbott Kimball Co., 
Ine. © 30ct57; KK130900. 

In a classic mood, Alencon lace 
gliding into a flow of inverted 
pleats ... (In Modern bride, 
fall 1957, p.43) Appl. author: 
Abbott Kimball Co., Ine. 
© 11Ju157; KK130902. 

Midnight version of the Vanity Fair 
femme fatale pettiskirt ... (In 
Glamour, Sept. 1957, p.6) Appl. 
author: Abbott Kimball Co., Ine. 
© 22Aug57; KK130901. 


New edition of the Vanity Fair 
fencing shirt ... (In The New 
Yorker, Sept. 7, 1957, p.7) 

Appl. author: Abbott Kimball Co., 
Inc. © 5Sep57; KK130898. 


SEE Platt & 


A trousseau masterpiece by Vanity 
Fair elegantly created of nylon 
tricot ... (In Bride's magazine, 
winter 1957, p.55) Appl. author: 
Abbott Kimball Co., Inc. 
© 150et57; KK130904, 

The Vanity Fair dream ensemble of 
cloudlike nylon tricot ... (in 
Modern bride, winter 1957-58, 


p.29) Appl. author: Abbott 
Kimball Co., Ine. © 150ct57; 
KK130905. 


Vionnet a la Vanity Fair in a shape- 
ly sleep gown ... (In The New 
Yorker, Nov. 2, 1957, p.5) © 
Appl. author: Abbott Kimball Co., 
Inc. © 310ct57; KK130899. 


VAN LEER CHOCOLATE CORP. © 
Freezcote; imitation sweet choco- 
late ice cream coating. 
© 23u157; KK127717. 


VAN VALIN FROZEN FOOD CO. © 

Frozen fresh raspberry spreadette. 
Net wt. 10 oz. Appl. author: 
C. F. Van Valin. © 17Jun57; 
KK126594. 

Frozen fresh strawberry spreadette. 
Net wt. 10 oz. Appl. author: 
C. F. Van Valin. © 17Jun57; 
KK126593. 


VARICK PHARMACAL CO., INC., division 
of E. FOUGERA & CO., INC. SEE 
Fougera (E.) & Co., Inc. 


VENTOURA CORP. © 
A living room with room for living; 
mobile homes. (In Indiana mobile 
home news, Oct. 1957, p.3) 
© 40ct57; KK129723. 
Spacious living by Ventoura; mobile 


homes. (In Indiana mobile home 
news, June 1957, p.3) © 8Jun57; 
KkK128583. 


Want more space for comfortable 
living? Step into the big Ven- 
toura Ten-Wide; mobile homes. 
(In Indiana mobile home news, 
July 1957, p.3) © 6Ju157; 
KK129324. 


VENUS PEN & PENCIL CORP. © 

Now, select the Venus point that 
helps you write your best; 

Venus Replaceable. (In The Sat- 
urday evening post, Aug. 31, 
1957, p.53) Appl. author: Doyle 
Dane Bernbach, Inc. © 27Aug57; 
KK129435. 

Venus crossed the pen and the pencil 
to bring you today's new writing 
tool for the office; Venus Velvet 
ball PENcil. (In The Saturday 
evening post, Sept. 28, 1957, 


p.116) Appl. author: Doyle Dane 
Bernbach, Inc. © 24Sep57; 
KK129434. 


VERMONT OF WINOOSKI. © 
Authentic pick-as-you-please 
groupings; solid rock maple 
furniture ... (In House beauti- 
ful, June 1956, p.196) Appl. 
author: Max Walter Advertising. 
© 17May56; KK128722. 


YERNON KILNS. © 
Blueberry Hill Vernon ware; fine 


dinnerware. Appl. author: 
Zepha Bogert. © 1May57; 
KK127117. 


Rose-A-Day Vernon ware; fine dinner- 
ware. Appl. author: Zepha 
Bogert. © 1May57; KK127116. 

Vernon ware foursome dinner buffet 
set promotion. Appl. author: 
Zepha Bogert. © 20May57; 
KK126726. 


VERSA PRODUCTS CO. © 
It's easy to do-it-yourself ... 
Versa railing and colums. 


July-Dec 


Appl. author: Edward J. Kusel. 
NM: new page. © 1Dec57; 
KK130719. 

It's easy to do-it-yourself ... 
Versa railing, the completely 
adjustable wrought iron railing. 
Appl. author: Edward J. Kusel. 
© 15Nov57; KK130691. 


VIBRA-LAXER CORP. © 
Complete relaxation is so-0-0-o0-0 
important; deep massage, contour 
chair. Appl. author: Mulford J. 
Nobbs. © 25Jun57; KK127613. 


VIDCAL PUB. CO. 

Numbers at your fingertips ... with 
Dial-Rite, the modern-look tele- 
Phone index for home and office. 
© Oscar H. Chase d.b.a. Vidcal Pub. 
Co.; 15Aug57; KK128098, 


VINMAR LITHOGRAPHING CO. © 
Seven day memo, 1958. © 24Jul57; - 
KK128324. 
Seven day memo, 1958, a custom 
calendar... © 24Ju157; 
KK128255. 


VIRGINIA PLASTICS & CHEMICAL CO., 
INC. © 
Handiflex; mop the new modern way. 
The handle bends for you. 
NM: "additional text & pictorial 
matter." © 27Aug57; KK128061. 


VITASAFE CORP. © 

Are you giving your wife the 
companionship she craves? High- 
potency capsules, C. F. capsules. 
(a Northwest living magazine 
Oregon journal), Aug. 4, 1957, 
p.20M) NM: "new type of c~_on." 
© 4aug57; KK128399. 

Do you feel like taking a nap every 
afternoon? -High-potency C. F. 
capsules. Key no.40-7B. (In 
Charleston gazette, Sept. 29 
1957, magazine section, p.5m) 
© 29Sep57; KK129428. 

Do you have That half-dead feeling 
all the time? High-potency Vita- 
safe C. F. capsules. Key 
no.276-9. (In Northwest living 
Magazine (Oregon journal), Port- 
land, Or., Oct. 6, 1957, p.20M) 
© 60ct57; KK129429. 

For the first time in twenty years, 
someone whistled at my wife. 
High-potency Vitasafe C. F. cap- 
sules. Key no.5-5. (In American 
agriculturist, Oct. 5, 1957, p.32) 
© 50ct57; KK129432, 

Free 30 day trial of the amazing new 
Vitasafe high potency plan;- 

C. F. capsules. (In The Pitts- 
burgh press, Aug. 4, 1957, p.16) 
NM: “new version of text of cou- 
pon and title changed." 

© 4aug57; KK128397. 

Free 30 days supply;safe, high- 
potency nutritional formula vita- 
mins, minerals and amino acid; 

Cc. F. capsules. (In The Progres- 
sive farmer, July 1957, p.79) 

NM: “condensed version." © 15Jun57; 
KK128904, 

Free 30 days supply vitamins, min- 
erals and amino acid; C. F. 
capsules. (In Sunday pictorial 
review (San Francisco examiner), 
July 7, 1957, p.4 of cover) 
© 7Jul57; KK128019. 

Free, 30 days supply, vitamins, 
minerals and amino acid; safe 
high potency nutritional formula. 
(In Moose magazine, July-Aug. 
1957, pe3l) NM: "new type of 
coupon." © 15Jun57; KK129148. 

Has your wife stopped being jealous 
of you? High-potency capsules, 
C. F. capsules. (In The Gazette's 
Magazine section, July 28, 1957, 
p.5m) © 283u157; KK128400. 


| 
«1957 


How close to divorce have you cume? 
High-potency Vitasafe C. F. 
capsules. Key no.268-8. (In The 
Pittsburgh press, Oct. 20, 1957, 
p.16) © 200ct57; KK129744, 

I was ashamed to always be so tired; 
C. F. capsules, high-potency cap- 
sules. {in The Cincinnati post, 
July 13, 1957, p.24-A) NM: 
changes in text & picture of 
bottle. © 13Jul57; KK128902. 

I was ashamed to always be s0 
tired. Free 30 days supply high- 
potency capsules, lipotropic fac- 
tors, minerals and vitamins. 

(In The Southern planter, Aug. 
1957, p32) NM: "new version of 
coupon," © 1Aug57; KkK1291h7. 

I was ashamed to always be so tired; 
high-potency Vitasafe C. F. cap- 
sules. (In The Gazette's maga- 
zine section, July 7, 1957, p.5m) 
NM: text changed to refer to fe- 
male sex & woman's face substi- 
tuted in pictorial matter. 
© 7Ju1l57; KK128903. 

Men and women aren't alike ... now, 
finally two formulas that really 
work. High-potency Vitasafe C. F. 
capsules. Key no.102-9B. (In 
Family weekly, Sept. 22, 1957, 
p.3 of cover © 223ep57; 
KK129431, 

Over and over again, it's the same 
old story; finally a formula that 
really works. High-potency 
Vitasafe C. F. capsules. (In New 
York mirror magazine, Sept. 1 
1957, p.16) © 1Sep57; KK129407. 

A pretty nurse is sometimes small 
comfort. High-potency Vitasafe 
C. F. capsules, Key no.231-6. 

(In Pictorial tview (New York 
journal American) Oct. 20, 1957, 
p.20) © 200ct57; KK129745,. 

Recharge eur body with pep and 
strength for 30 days at our 
expense. High-potency Vitasafe 
C. F. capsules. Key no.48-6. 

(In The Church herald, Oct. 18, 
1957, p.22) NM: new version of 
coupon. © 180ct57; KK130239. 

Would you rather be called dad or 
the old man? High-potency Vita- 
safe C. F. capsules. Key 


no.202-4, (In Milwaukee sentinel, 
Sept. 8, 1957, p.16) © 8Sep57; 
KK1294 30 


Would your husband marry you today? 
High-potency capsules, C. F. 
Capsules. (In The Cincinnati 
post, Aug. 3, 1957, p.24B) 
© 3Aug57; KK128398. 


VITA-YOUNG CO. © 
Feel young with Vita-Young food 
supplement. Organio vitamins 
and minerals ... Appl. author: 
Alicia Young. © 300ct57; 
kK129660. 


YLIER ENGINEERING, INC. © 
Typical applications of tooling 
accessories, © lApr57; 
KK127512. 


VON STERNBERG, JULE R. & CHARLES H. 
ALBIN composing the copartnership 
SHOW-HOUSE, SEE Show-House. 


VULCAN MOTOR PRODUCTS, INC. © 

Carburetor dashpot assemblies for 
Ford, Buick, Plymouth, etc. 
DV-10 [and others) 
Alfred C. Greene. 
KK 130687. 

Heater shut off valve assemblies 
for Ford and Mercury 1952-57; 
factory specifications, HV-30 
{and others) Appl. author: 


© 260Nov57; 


Alfred C. Greone,. © Vulcan Motor 
Products Co,, Inc. (in notice: 
Vulcan Motor Producta, Inc.); 
19Aug57; KK127781,. 


Appl. author: 


CURRENT REGISTRATIONS 


W 


WAGNER (E, R.) MANUFACTURING CO. © 
Let the Genie do it; every woman 
would love ... it cleans like 
magic. Appl. author: Sid Stone. 

© 18Jun57; KK127177. 


WALDES KOHINOOR, INC. © 
Truarc application designs. 


No.1, series 5139. © 29Ju157; 
KK127673. 
No.2, series 5139. © 29Ju157; 
KK127672. 


WALDORF MUSIC HALL, INC. © 

All my love; beautiful music per- 
formed by the Monarchs of Melody 
eee King Size; Full Dynamic 
Range high fidelity recordings. 
MHK 33-1241. © 17Dec57; 
KK130733. 

Around the world in 80 days. 
Performed by Enoch Light and his 
orchestra. King Size; full dy- 
namic range ... recordings. 

MHK 33-1225. © 25Sep57; 
kKK129492, 

Blue Hawaii; the most romantic and 
popular songs of the South Seas, 
starring Kamuela and his South 
Sea Islanders. King Size; full 
dynamic range ... recordings. 
MHK 33-1219. © 25Sep57; 
kKK129488. 

Cocktails for two; starring ... 
Rod Gregory, Billy Rowland, 
Ashley Adams with rhythm accom- 
paniment. King Size; Full Dynamic 
Range high fidelity recordings. 
MHK 33-1236. © 17Dec57; 
KK130730, 

Dancing under the stars; performed 
by Ashley Adams and his society 


orchestra. King Size; Full Dy- 
namic Range high fidelity record- 
ings. MHK 33-1227. © 17Dec57; 
KK130729. 


Dixieland jazz: Bud Freeman ... 
Full Dynamic Range high fidelity 
recordings. MHK 1209. 
© 20ct57; KK129079. 

Dixieland jazz, starring 4 famous 
orchestras. King Size; full 
dynamic range ... recordings by 
Ray McKinley [and others] 

MHK 33-1234. © 25Sep57; 
KK129498, 

Elton Britt and Rosalie Allen, 
famous western stars. Columbus 
stockade blues [and others] 

King Size; full dynamic range ... 
recordings. MHK 33-1207. 
© 20ct57; KK129610. 

Gay 90's: Shine on harvest moon, 
Down by the old mill stream ... 
Full Dynamic Range high fidelity 
recordings. MHK 1203. 
© 20ct57; KK129083. 

Hits from South Pacific, Oklahoma, 
The King and I. The Enoch Light 
orchestra and chorus ... King 
Size; full dynamic range ... 
recordings. MHK 53-1204, 
© 20ct57; KK129608, 

Holiday in Italy. Dominic Valente 
and his orchestra. King Size; 
full dynamic range ... recordings. 
MHK 33-1221. © 25Sep57; 
KK129487. 

Holiday in Manhattan; piano solos 
with rhythm accompaniment. King 
Size; full dynamic range 
recordings, MHK 33-1215, 
© 25Sep57; KK129485, 

Holiday in Paris, Beautiful inatru- 
mental mood music featuring 
Charles Magnante, his accordion 
and his orchestra. King Size; 
full dynamic range recordings. 
MHK 55-1218, © 25S5ep57; 

KK1294 86, 


Holiday on Broadway, featuring Bob 
Eberly, Jimmy Blaine [and others] 
King Size; full dynamic range ... 
recordings. MHK 33-1226. 
© 25Sep57; KK129493. 

Honky tonk and ragtime piano, star- 
ring Puddin' Head Smith and his 
orchestra. Full Dynamic Range 
high fidelity recordings. 

MHK 33-1202. © 20ct57; 
KK129081, 

Honky tonk piano, starring Puddin' 
Head Smith and his orchestra. 

King Size; full dynamic range .. 
recordings. MHK 33-1233. 
© 25Sep57; KK129499. 

Melody of love; moments to remember, 
v.2. Vincent Lopez and his 
orchestra; Enoch Light and his 
orchestra. King Size; full 
dynamic range ... recordings. 

MHK 335-1252. © 25Sep57; 
KK129497. 

Moments to remember; lush instru- 
mental music. Vincent Lopez and 
his orchestra; Enoch Light and his 
orchestra. King Size; full dy- 
namic range ... recordings. 

MHK 33-1214. © 25Sep57; 
KK129483. 

Moments to remember, starring The 
Ink Spots [and others] King Size; 
Full Dynamic Range high fidelity 
recordings. MHK 33-1239. 
© 17Dec57; KK130735. 

My fair lady ... Bob Eberly, Lois 
Winters [and others] King Size; 
full dynamic range ... recordings. 
MHK 33-1227. © 25Sep57; 
KkK129494. 

On the trail, starring the Sons of 
the Purple Sage and Tex Fletcher 
--- I wish I had never seen sun- 
shine [and others] King Size; 
full dynamic e ... recordings. 
MHK 33-1206. © 20ct57; KK129609. 


Polka pops ... America's most 
popular polkas played by Robert 
Creash and his orchestra. King 
Size; full dynamic range ... 
recordings. MHK 33-1222. 
© 25Sep57; KK129489. 


Pops from toyland: Me and my teddy 
bear, Snow White ... Pull Dynanm- 
ic Range high fidelity recording. 
MHK 33-1208. © 20ct57; 
KK129080. 

Romantic moods, starring Richard 
Lawrence at the Hammond organ ... 
King Size; full dynamic range 
recordings. MHK 33-1228, 
© 25Sep57; KK129495. 

Songs from Westward Ho the Wagons 


--. Starring Bob Eberly, Jimmy 
Blaine [and others] King Size; 


full dynamic range recordings. 
MHK 33-1213. © 25Sep57; 
KK1294 84 . 


Songs of the South Seas: Ray Kinney 
and his Hawaiian orchestra with 
the five Aloha Maids ... Full 
Dynamic Range high fidelity re- 
cordings. MHK 33-1201. 
© 20ct57; KkKl29082,. 

Sunrise serenade. Beautiful music 
performed by the Triads on the 
Hammond organ, accomiion and 
guitar. Kang Size; full dynamic 
range recordings. MHK 35-1229 

© 25Sep57; KK129496, 

Teenage crush, starring The Ink 
Spots [and others) King Size; 
Full Dynamic Range high fidelity 
recomiings. MHK 533-1245. 


17Dec57; KK130731, 
That old gang of mine, atarring 
The Brigadier Quartet [and others 


King Sise; Pall Dynamic Rance 
high fidelity recormtings, 

MHK $= 1 240, © 1*Dec57 

KK 1 307 52 


186 COMMERCIAL PRINTS AND LABELS 


WALDORF MUSIC HALL, INC. © Cont'd. 

Themes from great films, Anastasia 
{and others) King Size; full 
dynamic range ... recordings. 

MHK 33-1223. © 25Sep57; 
KK129490. 

Themes from great films. Friendly 
persuasion [and others] King 
Size; full dynamic range ... 
recordings. MHK 33-1224. 
© 25Sep57; KK129491. 

Themes from great films; starring 
Bob Eberly [and others] Fasci- 
nation [and others] King Size; 
Full Dynamic Range high fidelity 
recordings. MHK 33-1242, 
© 17Dec57; KK130734. 


WALDORF PAPER PRODUCTS CO. © 
Winthrop Minnesota-grade A butter. 
One pound net weight. © 11Jun57; 
KK127811. 


WALKER, GEORGE E. © 
Fruit and vegetable detergent; used 
by canners, freezers ... 
© 1Aug57; KK127787. 


WALKER (HIRAM) & SONS, INC. © 

Knowledgeable people buy Imperial, 
and they buy it every time. 
Blended whiskey. [Man with 
recipe book & punch bowl] /In 
Life, Jan. 14, 1957, p.15) 
© 10Jan57; KK129869. 

Our Walker's De Luxe butler stages 
a hit for Lee Bowman; straight 
bourbon whiskey. (In Life, May 7, 
1956, p.149) © 3May56; 
KK128368. 


WALKER, ROBERT J. d.b.a. WALKER 
PRODUCTS. SEE Walker Products. 


WALKER PRODUCTS. 

Space rings, the mobile and design 
toy kit. © Robert J. Walker 
d.b.a. Walker Products; 4Nov57; 
KK130743. 


WALKER'S AUSTEX CHILI CO. © 

Austex barbecue sauce. Net wt. 
contents 8 ozs. Appl. author: 
Crook Avert ie Agency. 
© 23Apr56; KK12661). 

Austex hot dog chili sauce with 
meat. Net wt. contents 8 ozs. 
Appl. author: Crook Advertising 
Agency. © 23Apr56; KK126615. 


WARD BAKING CO. © 
Homespun wheat bread. Net wt. 
at ayy © 12Apr57; KK130908. 
Tip-Top sandwich enriched bread; 
thin sliced. Net wt. 1 lb. 
Star; rooster. © 30Sep57; 
KK130907. 


WARNER BROS, PICTURES, INC. © 


Bugs Bunny. 12 books to color and 
crayons. Authorized ed. 
2936 :69. © 11Jul57; KK127366. 


WARNER-CHILCOTT LABORATORIES, © 
Reactions and reagents. Simplastin, 
Evans Biue, Ketodase. (In Clin- 
ical chemistry, Oct. 1957, p.2 of 


cover) Appl. author: William 
Douglas McAdams, Inc. © 130ct57; 
KK129771. 


Reactions and reagents; spring 
issue 1957. Versatol, diagnostic 
plasma, Fibrinogen. (In Journal 
of clinical investigation, Apr. 


1957) Appl. author: William 
Douglas McAdams, Inc. © 2May57; 
KK127217. 


WARNER ELECTRIC BRAKE & CLUTCH CO. © 
Catalog digest; electric motion 

control, Appl. author: Donald R. 
McComb. © Warner Electric Brake 
& Clutch Co. (in notice: Indus- 
trial Division, Warner Electric 
Brake & Clutch Co.); 15May57; 
KK127813. 


Electric brake system for trailed 
vehicles; demonstrator. Appl. 
author: Jack K. Wilkinson. 
© 27Aug57; KK130686. 

Power-safe electric brakes. 
© Warner Electric Brake & Clutch 
Co. (in notice: Industrial Divi- 
sion, Warner Electric Brake & 
Clutch Co.); 15May57; KK127936. 

Technical report; power-safe elec- 


tric brakes. Appl. author: 
Donald R. McComb. © 5Jul157; 
Kk128014, 


WARNER-LAMBERT PHARMACEUTICAL CO. - 
Finally, a home permanent that never 
needs resetting; it's Bliss. (In 
Ladies' home journal, Sept. 1957, 
p.12-13) Appl. author: Norman, 
Craig & Kummel, Inc. © Lambert- 
Hudnut Division, Warner-Lambert 
Pharmaceutical Co.; 20Aug57; 

KK128897 . 

I'll take the Sportsman type, any 
time; shaving lotion. (In Sports 
illustrated, May 27, 1957, p.10) 
Appl. author: Norman, Craig & Kum- 
mel, Ine. © Richard Hudnut, divi- 
sion of Warner-Lambert; 24May57; 
KK126546. 

Remember your complexion at seven- 
teen? With new DuBarry Royal 
Nectar ... (In Holiday, Nov. 
1957, p.40) Appl. author: Norman, 
Craig & Kummel, Inc. © Richard 
Hudnut, division of Warner Lambert 
Pharmaceutical Co.; 170ct57; 
KK129967. 

Sportsman grooming essentials; 

D-Bar, solidified deodorant. 
(In Esquire) © Warner-Lambert 
Pharmaceutical Co., Inc.; 8Apr56; 
Kk128578. 

Wouldn't it be heaven to have hair 


like this? It's Bliss; home 
permanent. (In Life, Aug. 19, 
1957) Appl. author: Norman, 


Craig & Kummel, Inc. © Lambert- 
Hudnut Division, Warner-Lambert 
Pharmaceutical Co.; 16Aug57; 
KK128344, 


WARNER=LAMBERT PHARMACEUTICAL CO, SEE 
ALSO Hudnut, Richard. 


WARREN (NORTHAM) CORP. © 

Coming soon, newest idea in deodor- 
ants; Odo-Ro-No Dab. (In Lakewood 
daily times, Nov. 27, 1957, p.6) 
Appl. author: J. M. Mathes, Inc. 
© 27Nov57; KK130612. 

Hot Strawberry by Cutex ... color 
created for your lips and finger- 
tips. (In Lakewood daily times, 
Nov. 27, 1957, p.2) Appl. eu- 
thor: J. M. Mathes, Inc. 
© 27Nov57; KK130614. 

WARTBURG PRESS. © 

It is finished. Now, for the first 
time, a series of bulletins for 
all mid-week Lenten services, 
(Mid-week Lenten bulletins) 
WP-8457. Arthur Schminke, artist. 
© 2Jan57; KK128890. 

WASCO FLASHING CO. © 

Wascolite double dome; square and 
rectangular unit ... Data sheet 
no.107. Effective 10/16/57. 
© 160ct57; KK130628. 

WASCO PRODUCTS, INC. © 

Acrylite price list. Effective 
Oct. 1, 1957. © 10ct57; 
KK129925. 

Light control louver. Data sheet 
no.709. Effective 10/1/57. 
© 10ct57; KK129928. 

Plastic louver ceiling unit. 
Effective 4/4/57. Data sheet 
no.706. © 4Apr57; KK127173. 

Thru-wall flashings, vapor and 
moisture barriers and waterproof- 
ing products. Price list effec- 
tive July 15, 1957. © 15Ju157; 
KK126993. 


July—Dec. 


Wascolite continuous Skydome to 
suit curbs 1 5/8' and 4" thick. 
Data sheet no.114, effective 
4/29/57. © 29Apr57; KK127772. 

Wascolite Pyrodrome, type III. 
Effective 6/6/57. Data sheet 
no.504, © 6Jun57; KK126677. 

Wascolite self-flashing Reflecta- 
dome. Data sheet no.103., 
Effective 10/1/57. © 10ct57; 
KK129926. 

Wascolite self-flashing Skydome. 
Data sheet no.104. Effective 
10/1/57. © 10ct57; KK129927. 

Wascolite showerwall and shower 
door. Decorative flat panels 
eee Price list, effective date 
Nov. 1, 1957. © 1Nov57; 
Kk129924. 


WASTE KING CORP. © 
A new world of difference; ammounc- 
ing the revolutionary new Waste 
King automatic dishwasher. 
Model FS-1D. (In Living for 
young homemakers, Sept. 1956, 
p-165) © 1Sep56; KK127973. 


WAYBEST POULTRY CO. © 

Let's have a Waybest chick-n-que 
--- broilers ... Look for the 
chicken with the Red Wing clip. 
(In The Hartford times, June 13, 
1957, p.35) Appl. author: 
Julian Gross. © 13Jun57; 
KK126839. 


WEAVER (W. R.) CO. © 
The gift you'll give or receive 
with pride and Satisfaction; 
Weaver-Scope, model K4, model B4, 
(In Field & stream, Dec. 1957, 
p.95) Appl. author: Warren T. 
Mithoff, © 27Nov57; KK130335, 


Here's what a model K Weaver-Scope 
will do for your shooting. 
(In Field & stream, Oct. 1957, 
p.103) Appl. author: Warren T. 
Mithoff. © 24Sep57; KK128576. 


New, and only in model K Weaver- 
Scopes, fixed reticule scopes with 
internal adjustments. Model K-4, 
(In Field & stream, Sept. 1957, 
p.91) Appl. author: Warren T. 
Mithoff. © 28Aug57; KK128043. 


Now, and only in model K, Weaver- 
Scopes fixed reticules with in- 
ternal adjustments. Model K4 
scope. (In Field & stream, July 
1957, p.107) Appl. author: 
Warren T,. Mithoff. © 26Jun57; 
KK126919. 

Only model K Weaver-Sceopes have both 
fixed reticules and internal ad- 
justments. Model K4 scope. (In 
Field & stream, Aug. 1957, p.77) 
Appl. author: Warren T. Mithoff. 
© 25Ju157; KK128096. 


Your target is big and bright, your 
aim is quick and easy with a 
Weaver-Scope. K models. (In 
Field & stream, Nov. 1957, p.93) 
Appl. author: Warren T. Mithoff, 
© 310ct57; KK129670. 


WEBB, AL. © 
Name of fish; caught by 


(Fish certificate) © T5Nov57; 
KK130394, i 


WEBER COSTELLO, © 
Alphacolor Watercrayons, the magic 
multi-crayons with the Palette- 
Point. © Weber Costello Co. 
d.b.a. Weber Costello; 15iay57; 
KK126605. 


Chalkboard Charlie asks: Is your 
chalkboard a problem child or 
teacher's no.1 helper? 
© 19Sep57; KK128834. 


WEBER COSTELLO CO. d.b.a. WEBER 
COSTELLO, SEE Weber Costello. 


1957 


WEBSTER (WARREN) & CO. © 

Drip traps; heating & cooling equip- 
ment. Bulletin B712F. 
© 11Apr57; KK127209. 

Radiator supply valves; series 
600-S sylphon bellows packless 
valve; heating & cooling equip- 
ment. Bulletin B-705-51E. 
© 25Jan57; KK127207. 

Series 9, thermostatic traps for 
low pressure steam heating appli- 
cations; heating & cooling equip- 
ment. Bulletin B-7O4B. 
© 25Jan57; KK127206. 

Series 10, radiator supply valves 
for steam and hot water heating. 
Bulletin B705-10B. © 26Jun57; 
KkK128114. 

Strainers; steam, water, gas; heat- 
ing & cooling equipment. 
Bulletin B 709-B. © 27Apr57; 
kK127208, 

WECO PRODUCTS CO. © 

Big, bad germs lose their punch, 
when they touch the germ-fighter 
brush; Dr. West's germ-fighter 
toothbrush. (In Parents' maga- 
zine, Nov. 1957, p.4) Appl. au- 
thor: J. Walter Thompson Co, 
© 250ct57; KK130521. 

Bob Hope's toothbrush; the all new 
Dr. West's germ-fighter tooth- 
brush. (In Look, June 25, 1957, 
p.4) Appl. author: J. Walter 
Thompson Co. © 11Jun57; 
KK127464, 

Cornel Wilde's toothbrush; Dr. 
West's germ-fighter toothbrush, 
(In Look, Sept. 17, 1957, p.1) 
Appl. author: J. Walter Thompson 
Co. © 3Sep57; KK12899. 

George Gobel's toothbrush; the all 
new Dr. West's germ-fighter 
toothbrush. (In Look, Oct. 15, 
1957, p.24) Appl. author: 

J. Walter Thompson Co. © 10ct57; 
kKK129421. 

George Montgomery's toothbrush. The 
all new Dr. West's germ-fighter 
toothbrush. (In Look, Aug. 20, 
1957, p.16) Appl. author: 

J. Walter Thompson Co. © 6Aug57; 
KK127804. 

Jeanne Crain's toothbrush. The all 
new Dr. West's germ-fighter 
toothbrush. (In Look, July 23, 
1957, p.4) Appl. author: 

J. Walter Thompson Co. © 9Jul57; 
kKK127802. 

Lloyd Nolan's toothbrush; Dr. West's 
germ-fighter. (In Look, Nov, 12, 
1957, p.8) Appl. author: 

J. Walter Thompson Co. © 290ct57; 
KK130522, 

New products for daily living. 

New toothbrush handles its own 
hygiene; Dr. West's germ-fighters 
eee (IX OLLe, DULY Oo, LOS Ty Dye 
of cover) Appl. author: 

J. Walter Thompson Co, © 5Jul57; 
KK127466. 

New products for daily living. New 
toothbrush has germ-fighting 
properties built-in; Dr. West's. 
(In Life, July 29, 1957, p.11) 
Appl. author: J, Walter Thompson 
Co. © 263u157; KK127803, 

Save now on this his and hers 
dental care offer. Dr. West's 

[toothbrush and) Colgate dental 
cream, (In The Saturday evening 
post, Sept. 28, 1957, p.1h9) 
Appl. author: J. Walter Thompson 
Co. © 25Sep57; KK126995, 

WEILBY, O, 0, © 
P-r-1-n-t addressed utility enve- 

lopes with identifying color 
bands; one year's supply. 12 of 
each, © 4Peb57; KK1 50489, 


WELLMAN OPERATING CORP, © 

Keep dry with Redi-Rain cape for 
men, women, children, 
© 4Sep57; KK128137. 


CURRENT REGISTRATIONS 


WELLS PETROLEUM CO. © 
Welco heating oils profit-sharing 
book, © 5Aug57; KK127874. 


‘WELTON, JAMES. 


Shudders and laughs with Elise. 
Recotape. © James Welton, & 
Mrs. James Welton a.k.a. Elise 
Cavanna; 15Jan57; KK127002. 


WELTON, MRS. JAMES. SEE Welton, James. 


WENDT, WILLARD H, d.b.a. FUT-BAL CO. 
SEE Fut-Bal Co. 


WENTWORTH-FORMAN CO,, INC. © 
Custom-made Head-Master police 
caps. Appl. author: Arnold J. 
Kaplan. © 27Mar57; KK128184. 


Head-master ... fire fighters uni- 
form caps by Wentworth. Appl. 
author: Arnold J. Kaplan. 
© 27Mar57 (in notice: 1955); 
KK126732. 


WESSON OIL & SNOWDRIFT SALES CO. © 

Wesson oil takes the smoke out of 
frying. Fried chicken. (In Good 
housekeeping, July 1957, p.125) 
Appl. author: Fitzgerald Adver- 
tising Agency, Inc. © 20Jun57; 
KK127078. 

Wesson oil takes the smoke out of 
frying. 2 frying pans. (In Good 
housekeeping, Aug. 1957, p.163) 
Appl. author: Fitzgerald Adver- 
tising Agency, Inc. © 18Ju157; 
KK126994. 

Wesson oil takes the smoke out of 
frying. Two frying pans. (In 
Good housekeeping, Sept. 1957, 
p.134-135) Appl. author: Fitz- 
gerald Advertising Agency, Inc. 
© 20Aug57; KK127850. 

Wesson oil takes the smoke out of 
frying. Two frying pans; no-drip 
bottle. (In Good housekeeping, 
Oct. 1957, p.139) Appl. author: 
Fitzgerald Advertising Agency, 
Inc. © 19Sep57; KK129249,. 


WESTERN CONDENSING CO. © 
New Golden State Angel-Whip; a new 
whipping ingredient ... Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 17Apr57; 
KK126682. 


WESTERN FISHING LINE CO. © 
Fish can't see, but customers sure + 
can, W-40, braided nylon casting 
line. (In The Beeniank goods 
dealer, Sep€.~1957, p.8) 
Appl. author: Fred Lumbard. 
© 1Sep57; KK129767. 


WESTERN PAINT CO. 
Double tested homogenized flat wall 
paint. 1100 white. One gallon 
U. S. standard. © Marshall- 
Wells Co. d.b.a. Western Paint 
Co.; 16Aug57; KK128355. 


WESTERN PLASTIC PRODUCTS. 

Slot badges; specially designed for 
clubs; business, industry. 
© Western Plastic Products, 
solely owned by William Earl 
Williams; 1Dec57; KK130589. 

Square dancer's goofy badges; the 
conversation pieces, Gl-l, red 
{and others] © Western Plastic 
Products, solely owned by William 
Earl Williams; 1Nov57; KK129976. 


WESTERN VACUUM BAG MANUFACTURING, 
INC, © 
Disposable vaccum cleaner bags for 
1958. The Everclean sa pper cloth 
Dag. © BNov57; KK1 50604, 


WESTERN-WAXIDE SPECIALTY PACKAGING 
DIVISION, CROWN ZELLERBACH CORP, 
SEE Crown Zellerbach Corp, 


WHIPPLE, W. W. © 
Hawkeye kiddie flower garden kit. 
Princess marigold; brownie bean. 
Super Magic potting soil. (Super 
Magic kiddie flower garden kit 
© 10ct57; KK130265,. 


WHIRL, INC. © 
Controlled suds detergent; tops for 
automatics.- © 300ct57; KK129673. 


WHITE, W, FLETCHER. 
Bible picture puzzles. SEE Platt & 
Munk Co., Inc. 


WHITE JUG CREAMERY CO. © 
Save ... on your family milk bill 
at the White Jug Dairy Stores. 
(The White Jug quality products; 
tote and save Appl. author: 
Alfred Advertising, Inc. 
© 13Apr57; KK126998. 


WHITEHALL PHARMACAL CO. © 

Drug prescribed most by doctors for 
nervous indigestion now available 
without prescription; brings re- 
lief ... Soothol. (In Moline 
daily dispatch, East Moline, Ill., 
Aug. 7, 1957, p.8) Appl. author: 
Emory Ward. © 7Aug57; KK128086. 

Drug prescribed most by doctors for 
nervous indigestion now available 
without prescription; slows down 
jittery stomach ....Soothol. (In 
Moline daily dispatch, East Moline, 
Tll., July 31, 1957, p.3) Appl. 
author: Emory Ward. © 31Ju157; 
KK128085. 


WHITMAN (STEPHEN F.) & SON, INC. © 
Chocolate covered peppermints. 
3 ozs. net wt. © 15Sep57; 
KK129650, 

Chocolates. Nut Bark Calypsos. 

9 ozs. net wt. © 23Aug57; 
KK129394. 

Give Dad a Whitman's Sampler on 
Father's Day, June 16; chocolates 
& confections. [Man, with pipe, 
holding box in each arm] (In The 
Saturday evening post, June 15, 
1957, p.6) © 15Jun57; KK127774. 

Something special for someone spe- 
cial. Sampler chocolates & con- 
fections. (In The Saturday eve- 
ning post, Sept. 21, 1957, p.7) 
© 21Sep57; KK128959. 

Something special for someone 
special; Whitman's Sampler ... 
mint sticks [and others) (In 
The Saturday evening post, 

July 6, 1957) © 6Ju157; 
KK129191, 

Who says men don't understand 
women; chocolates & confections. 
{Man hugging woman & boy] (In The 
Saturday evening post, May * 
1957) © 4May57; KK127775. 

WHITMAN PUB, CO, © 

4 picture puzzles; classics. 
No.4605:59, © 1 3May57; 
KK12c641, 

4 picture puzzles; heroes. 


No. 4605:59, © 1 3May57; 
KK126039. 

4 picture puzzles; playtime. 
No. 4605:59, © 1 3May57; 
KK 126640, 


Money, money, money; a get-rich 
game for all the family, 
No.4759:198,. Contents: game 
boami, 2 dice ... DOX wrap. 
© 12Aug57; KK129277. 

Money, money, money; a get-rich- 
quick game; playing board wrap. 
© 12Aug57; KKI292760, 

Pe has real curla, 
© QAug57; KKl29274. 

Shopping center game. Contents 
game board, spinner cam . 
No. 4726:100, © llJulS7; 

KK 127 507. 


NO, #624 369 


188 COMMERCIAL PRINTS AND LABELS 


VALThanN PU. CO. Cont'd. 
Tiny Tots; 2 stand-up dolls with 
clothes and plastic bases. 
No.4412, © 13Nov57; KK130829. 


WICKLESS, MARIE, sole owner BOLD 
MAGIC CO, SEE Bold Magic Co. 


WILDER, ALFRED A., ED C, MOSESIAN, 
NEWTON J. CAFFEJIAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES, SEE Cenatron 
Industries. 


WILHELM (A.) CO. © 
We did it ourselves ... with Super 
Ply alkyd enamel; rubberized wall 
paint. (In The Saturday evening 
post, Apr. 27, 1957, p.66) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 23Apr57; KK127950. 


WILKENING MANUFACTURING CO. © 

Mr. Wiggle's Apple Jack, a new kind 
of jack-in-the-box. No.110. 
© Wilkening Manufacturing Co., 
Consumer Products Division; 
15Feb57; KK1295350. 

Mr. Wiggle's fire engine, the pull- 
toy with 4-alarm action; with 
three fireman and a clanging 
bell. No.200. © 11Jun57; 
KK129531. 

Mr. Wiggle's Minute Mouse. Hickory 
Gickory dock, the mouse runs up 
and strikes the bell. No.220. 
© Wilkening Manufacturing Co., 
Consumer Products Division; 
7Jun57; KK129533. 

Mr. Wiggle's turtle; pull him... 
more fun than a real turtle. 
No.210. © Wilkening Manufac- 
turing Co., Consumer Products 
Division; 6Feb57; KK129532. 


WILLIAMS (R, R.) INC. © 

Germicidal Wash 'n Dri. No.728 
offer. DS-17. © 180ct57; 
KK130840. 

Kill disease germs before you carry 
them hand-to-mouth; germicidal 
Wash 'n Dri, moist towelette. 
Form 104. © 110ct57; KK129389. 

Kill disease germs before you carry 
them into your system hand-to- 
mouth; germicidal Wash-'n-Dri. 


Form 101. (In Hartford times, 
Oct. 8, 1957) © 80ct57; 
KK129388. 


Kill disease germs before you 
transmit them, hand to mouth; 
germicidal Wash 'n Dri, moist 
towelette. WB-7. © 110ct57; 
KK129390. 

Members of the American Hospital 
Association are invited to try 
Wash 'n Dri miracle moist towel- 
ette. © 26Sep57; KK130467. 

Memo to pharmacists; the feminine 
hygiene need ... No.719 Memo 
offer. DS-14. © 180ct57; 
KK130841, 


WILLIAMS, WILLIAM EARL, sole owner 
WESTERN PLASTIC PRODUCTS. SEE 
Western Plastic Products. 


WILLIAMSON-DICKIE MANUFACTURING CO. © 
Action-fitted Dickies; work clothes 
that work with you. (In Life, 
May 7, 1956, p.84) Appl. au- 
thor: Albert Evans, Jr. 

© 4May56; KK128040, 

Class distinction; Slacktime 
casual clothes by Dickies, 

(In Esquire, Sept. 1957, p.101) 
pppie author: Albert Evans, Jr. 
© dSAug57; KK127971. 

Coming July 16, 1956, another 
Dickies full-color ad in Life; 
action-fitted work clothes. 

(In Men's wear, June 8, 1956, 
p.61) Appl. author: Albert 
Evans, Jr. © 16May56; KK127970. 


Look better in Dickies Slacktimes 
for less than you'd guess; wash- 
able casuals. (In Apparel arts, 
Feb. 1957, p.21) Appl. author: 
Albert Evans, Jr. © 1Feb57; 


KK128134 , 
More vacation fun in Dickies wash- 


able casuals; Slacktime casual 
2lothes. (In Esquire's apparel 
arts, May 1957, p.44) Appl. au- 
thor: Albert Evans, Jr. 

© 1May57; KK126507. 

Schooltime, leisuretime is 
time for Dickies; Slacktime 
casuals. In Life, Aug. 26, 
1957, p.108) Appl. author: 
Albert Evans, Jr. © 23Aug57; 
KK128233. 

Schooltime, playtime is time for 
Dickies; blue jeans. (In Life, 
Aug. 26, 1957, p.108) Appl. au- 
thor: Albert Evans, Jr. 
© 23aug57; KK128234. 

They're going back in Dickies new 
back-strap college slacks; Slack- 
time casuals. (In Apparel arts, 
Aug. 1956, p.12) Appl. author: 
Albert Evans, Jr. © 1Aug56; 
KK128133. 


WILLYS MOTORS, INC. © 

Now, another new and bigger forward 
control Jeep truck; 4-wheel drive 
FC-170. [Surveyor] (In The Sat- 
urday evening post, July 13, 
1957, p.14-15) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 9Jul57; KK127656. 


WILMINGTON BOAT WORKS, INC. © 
Wilbo new improved ... spar varnish. 
One quart. © 1Dec57; KK130646. 


WILSON & CO., INC. © 

Eager; Ideal, the 7-course meal 
pressure cooked; dog food. 
(In The Saturday evening post, 
May 18, 1957, p.93) Appl. au- 
thor: United States Advertising 
Corp. © 14May57; KK126541. 

He knows; Ideal, the 7-course meal 
ressure cooked; dog food. 
feseren bulldog] (In Parade, 
July 7, 1957, p.17) Appl. eu- 
thor: United States Advertising 
Corp. © 7Jul57; KK126838. 

Precious moments; Ideal, the 7- 
course meal pressure cooked; dog 
food. [Hound dog] (In Parade 
(The El Paso times), June 9, 1957, 
p.12) Appl. author: United 
States Advertising Corp. 
‘© 9Jun57; KK127641. 


WILSON MILLS, INC. d.b.a. ELDORADO 
MILLS. SEE Eldorado Mills. 


WISCONSIN KNIFE WORKS. © 

Produce super smooth contours with 
Badger prelubricated ball bearing 
shaper collars, (In The Wood- 
worker, Sept. 1957, p.15) 
© 1Sep57; KK129474. 

A rugged Badger cutterhead that can 
handle a rugged cut. (In The 
Woodworker, Oct. 1957, p.1S) 
© 150ct57; KK129569. 5 

3 individual cuts with 1 Badger 
cutterhead. (In Hitchcock's 
woodworking digest, Nov. 1957, 
p-117)* © 15Nov57; KK130771. 

Whether it is heavy production of 
picture window sash stock ... 
Badger clamp type heads are the 
answer. (In The Woodworker, Dec. 
1957, p.13) © 15Dec57; KK130721. 


WISE (WILLIAM H.) & CO., INC. © 
Handy guide for car owners; money- 
Saving guidance, Appl. author: 
Alan Rosenberg. © 14Jan57; 
KK127090, 


July—Dec. 


Use this remarkable new portable 
electric jig saw in your own 
home. Appl. author: Alan Rosen- 
berg. © 5May57; KK127089. 


WOOD (J. R.) & SONS, INC. © 

Artcarved ... diamond ring guaran- 
tee and certificate of registra- 
tion. © 1Mar57; KK130536. 

Artcarved wedding rings; beloved by 
brides for over 100 years. 
Traditional charm [and others] 
© 6Sep57; KK129978. 

The diamond that's guaranteed for 
permanent value; Artecarved diamond 
and wedding rings. Fairfield set 
[and others] (In Seventeen, Nov. 
1957, p.45) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Ine. © 1Nov57; KK130147. 

The diamond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings. Sheraton set, 
Brunswick set [and others] (In 
Mademoiselle, May 1957, p.16) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 29Apr57; KK126680. 

The diamond that's guaranteed for 
permanent value; Artcarved rings. 
Canterbury set, Empire set [and 
others] (In Look, May 28, 1957, 
p.51) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 14May57; KK126681. 

The diamond that's guaranteed for 
permanent value; Artcarved. 
Tyrone set, Fortune set [and 
others] (In Seventeen, Aug. 1957, 
p.101) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 1Aug57; KK128034. 

I'm so proud of Jim... Artcarved 
diamond and wedding rings. 
Delmonico set [and others] (In 
Seventeen, Sept. 1957, p.34-35) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 1Sep57; KK130146. 

My Jim is the smartest man on 
earth. Artcarved diamond and 
wedding rings. Oxford set, Dei- 
monico set [and others] (In 
Seventeen, May 1957, p.51) 

Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © l1May57; 


KK126679. 

Woodcrest diamond ring guarantee 
certificate. © 8Feb57; 
KK130535. 


WOOD, JACK. © 

Drydo, fish bait. 
KK127081. 
WOODHILL CHEMICAL MANUFACTURING CO. © 
From the originators of Duro plastic 
aluminum; Plastic rubber ... re- 
parte anything made of rubber. 
fld. oz. tube. © 12Jun57; 
KK127054. 

WOODWARD, ALBERT Y. d.b.a. CUSTOM 
FINISHERS GUILD. SEE Custom 
‘Finishers Guild. 

WOODWARD, JAMES E, © 
Woodward's Bakery; call us first 

for the best in bakery products. 
© 163u157; KK127446. 


WOOL O CO, © 
The Wool O display rack; the true 
colonial rug in wool. © 6Jun57; 
KK127291. 
WORLD EVENTS MAGAZINE, INC. 
Westinghouse powered Rogers rotary 
paint gun. © Sloan-Ashland Di- 
vision of World Events Magazine, 
Inc.; 4Sep57; KK128339. 
WORLD WIDE PRODUCTS, INC. © 
Now, the amazingly beautiful new 
flowering plant, La Contessa 
Scarlet; Plant King. Miracle 
Bowl Division, World Wide Prod- 
ucts; Ernest R. Conrad, President. 
© 1Ju157; KK126572. 


© 1OApr57; 


1957 


WORTHINGTON, BRICE. 

Sunny days. Summer values; Friday, 
Saturday. {In The Ray County 
herald, Richmond, Mo., June 20, 
1957, p.lb) © Brice Worthington 
& Ray County Herald; 19Jun57; 
KK129348. 


WORTHINGTON, MARK N., WILLIAM O. 
KELLEY & WILLIAM R, KELLEY composing 
the partnership KELWORTH FISH LURES, 
SEE Kelworth Fish Lures. 


WRIGHT, JAMES S. d.b.a. SEAL-WRIGHT 
SYSTEM, SEE Seal-Wright System. 


WRIGHT & MCGILL CO. © 

Eagle Claw fish hooks are entirely 
American made. No.139; Bait- 
Holder, Circular NL-957. 

Appl. author: Karl E. Gerarden. 
NM: all new except pictorial 
material. © 10Sep57; KK129732. 

Eagle Claw hooks; complete loose 
hook department. Display no. 
2000. Circ. 1257. Appl. au- 
thor: Karl E. Gerarden. NM: all 
new except eagles & blue mountain 
border, © 25Nov57; KK130689. 

Eagle Claw snelled hooks; They Hook 
and Hold. New added packaging. 
Appl. author: Karl E. Gerarden. 
NM: all new except border & pic- 
tures of eagles. © 310ct57; 
KK129727. 

5L Yank leader material; fishing 
line. Circ. NL-657. Appl. au- 
thor: Karl E. Gerarden, NM: 
all new, except picture of Blue 
Mountains. © 22May57; KK127251. 

Mr. Dealer, Wright & McGill leads 
the field in sales of better 
quality rods. Circ-NL-857. 

Appl. author: Karl E. Gerarden. 
© 25Ju157; KK127378. 

| New packaging, profits, sales; 5L 

fiphing line. (Circular NL 1057) 

Appl. author: Karl E. Gerarden. 

NM: all new except border & eagle. 
© 30ct57; KK129361. 

New, weedless Eagle Claw snelled 
hooks. Style no.WL-16 [and 
others] Appl. author: Karl E. 
Gerarden. NM: all except eagle. 
© 310ct57; KK129726. 


CURRENT REGISTRATIONS 


New Wright & McGill Fre-Line; 
spinning, spin-casting reel. 
All-purpose reels. Model 58, 

48 [and others] (Circular 
NL-1157) Appl. author: Karl E. 
Gerarden. NM: all new except 
border. € 30ct57; KK129359. 

New Wright & McGill stream & lake 
spin casting reel; model 88. 
Spinning reel; no.7L-SL. 
Circular SL-88. Appl. author: 
Karl E. Gerarden. NM: all new 
except border. © 5Sep57; 
KK129458. 

Quick selling fish-catching fishing 
lures; new jeweled Two-Way Eagle 
Claw snelled hook spinner ... 
Cir. NL-757. Appl. author: 
Karl E. Gerarden. NM: all new 
except border along bottom. 
© 26Jun57; KK126669. 


WYANDOTTE CHEMICALS CORP. © 
Steri-Chlor and Multi-Chlor direc- 
tion scale; germicidal solution, 
Appl. author: Frederick B. Smith, 
Jr. © 10Jun57; KK127241. 


WYBRANT SYSTEM, © 

Combat baldness. (In New York 
daily news, Mar. 25, 1957, p.61) 
Appl. author: William Wybrant. 
NM: rev. wording. © 25Mar57; 

kKK126817. 

10,000 New Yorkers can't be wrong; 
hair and scalp treatments. (In 
Daily news, New York, May 13, 
1957, p.o1) Appl. author: Wil- 
liam Wybrant. © 13May57; 
KK127690. 


WYLER & CO. © 

Beef flavored vegetable soup; a 
ready soup mix with noodles. 
Net weight 2 ounces. Appl. au- 
thor: Arma S. Wyler. © 30Aug57; 
kKK128774. 

Instant gravy, beef flavored; 
a ready mix. Net weight 1 1/4 
ounces. Appl. author: Arma S. 
Wyler. © 6Sep57; KK128773. 


WYNN, PAUL, pseud. SEE Samberg, 
Benjamin. 


189 


WYNN OIL CO. © 
If you're expecting, then take 
auto-medic's advice ... Wynn's 
friction proofing; for your car's 
health, (In Look, Dec. 11, 1956, 
p.115) © 27Nov56; KK129517. 


a ¢ 


YEAGER, HARRY M, d.b.a. TERRY TUNICS. 
SEE Terry Tunics. 

YOUNG, JOHN B. & HARRY W. HORNBACK 
d.b.a. BALD PATE BUSINESS MEN'S 
CLUB. SEE Bald Pate Business Men's 
Club. 

YOUNG (W. F.) INC. © 
Absorbine, Jr., for relief of 

muscles sore from overexertion 

-.- Girections for use. 12 fluid 

oz. Appl. author: J. Kenneth 

Alexander. © 23May57; KK128484. 
Absorbine, Jr., for relief of 

muscles sore from overexertion 

see WHEN COUUSE Appl. au- 

thor: J. Kenneth Alexander. 

© 23May57; KK128485. 

Absorbine, Jr. for relief of over- 
worked muscles ... .47 fl. oz. 
Appl. author: J. Kenneth Alexan- 
der. © 23May57; KK128115. 

Absorbine veterinary liniment 
for reducing lameness and swell- 
ing ... 12 fluid ounces, Appl. 
author: J. Kenneth Alexander. 
© 23May57; KK128116. 

YOUNG (W. T.) FOODS, INC., subsidiary 
of PROCTER & GAMBLE. SEE Procter 
& Gamble Co, 


ZEMELMAN, ETHEL d.b.a. STEVEN MANUFAC- 
TURING CO. SEE Steven Manufacturing 
Co. 


ZISCHKE (HERMAN A.) ORGANIZATION, 
INC. © 
What the Qualified Plan can do; 
this brief outline summarizes the 
principal business, tax and per- 
sonnel advantages ... 


KK130667. 


© lAprs7; 


RENEWAL REGISTRATIONS 


A list of prints and labels for which 
the period covered by this issue. Arrangement is al 
of the claimant of renewal copyright. 


and the renewal registration is included in each entry. 


A, B. C. EXTERMINATING CO. 

Red Devil. © 27Nov29; Label 36914. 
A. B. C. Exterminating Co. (P); 
14Aug57; R197151. 

AMERICAN TOBACCO CO. 

Happy-Go-Luckies. © 10Mar30; 
Print no,12576. American 
Tobacco Co. (P); 20Nov57; 
R202677. 


CLAREMONT PAPER CORP, 

Norse Kraft. © 150ct30; Label 
39029. Claremont Paper Corp. 
(P); 14Nov57; R202182. 

CLIMALENE CO, 

Climalene; a preparation used as a 
cleanser, water softener and soap 
saver, © 21Dec29; Label 37330. 
Climalene Co. (P); 20ct57; 
R199695. 

DAD'S COOKIE CO. 

Oatmeal cookies. © 300ct29; 

Label 37052. Dad's Cookie Co. 
(P); 23Aug57; R198095. 


FULTON SMOKED FISH CO. 
Barbecued Yukon Coast salmon, 
© 50ct29; Lavel 38984. Fulton 
Smoke Fish Co. (P); 27Sep57; 
R199548. 
KOONCE, JOSEPH MULLENS. 
Lu-ra-ma o. © 150ct29; 
Label 36958. Joseph Mullens 
Koonce (P); 110ct57; R200217. 


LAFAYETTE PHARMACAL, INC. 

Enterocap Oralsulin, hormone of the 
pancreas. © 25Sep29; Label 
36711. Lafayette Pharmacal, Inc. 
(P); ZOAug57; R198338. 

LIPTON (THOMAS J.) INC. 

Tea; green label. © 1Aug30; 

Label 38907. Thomas J. Lipton, 
Inc. (P); 26Aug57; R198072. 

Tea; green label. © 1Aug30; 

Label 39010. Thomas J. Lipton, 
Inc. (P); 26Aug57; R198071. 

Uncle Jake brand coffee, 
© 1Sep30; Label 38909. Thomas J. 
Lipton, Inc. (P); 6Sep57; R198553. 


MARATHON CORP. 

Butter. © 1Ju130; Label 37986. 
Marathon Corp. (P); 25Jul57; 
R196151. 

Menasha. © 1Ju130; Label 37989. 
Marathon Corp. (P); 25Ju157; 
R196152. 

MOLHENS, FERDINAND. 

White Rose transparent glycerine 
soap. © 5Apr30; Label 38665. 
Ferdinand Mtllhens (P); 6Dec57; 
R203324. 

NASHVILLE COAL, INC. 

Williams power-full coal. 
© 8Jan30; Print 12445, Nash- 
ville Coal, Inc. (P); 30Sep57; 
R199743. 


Information relating to 


renewal registrations were made during 
phabetical under the name 
both the original 


SCHAPIRO, SOL. 
Dixo for cleaning fluid. 
© 22Sep29; Label 37333. 
Sol Schapiro (P); 18Sep57; 
R199777. 


SCOTT PAPER CO. 
ScotTissue toilet paper. \ 
© 9Dec29; Label 37165. Scott 
Paper Co. (P); 13Nov57; R202155. 


SOUTHERN FRUIT CORP. 
Hardhead. © 10ct29; Label 36864. 
Southern Fruit Corp. (P); 14Aug57; 
R197152. 


THARINGER MACARONI CO. 

Red Arrow; for egg noodles. 
© 26Mar30; Label 37468. 
Tharinger Macaroni Co. (P); 
140ct57; R199378. 


TRAGER MANUFACTURING CO., INC. 
Dr. Trager's Dead Shot. © 10ct29; 
Label 36706, Trager Manufacturing 
Co., Inc. (P); 19Ju157; R196293. 


UECKER, MILTON W. 
Plavor Fed poultry products. 
© 12Feb30; Label 37566. Milton WwW. 
Uecker (PS; 8Jul57; R195145. 


191 


sh ee 


rs 


2 ~ qo ~ - we WP < a 


CoP 


mms 
AEC 
0 718 212 7 


026
Internet Archive Audio

Featured

Top

Images

Featured

Top

Software

Featured

Top

Books

Featured

Top

Video

Featured

Top

Mobile Apps

Browser Extensions

Archive-It Subscription

Save Page Now

Full text of "Catalog of Copyright Entries, Third Series. Part 11B: Commercial Prints and Labels Jan-Dec 1957: Vol 11 No 1-2"

See other formats
